The ultimate live sports viewing experience Live sports in Advanced HDR by Technicolor® now available 24/7 throughout the USA from 35 Sinclair stations. The solutions are supported by a growing number of partners, including Cobalt Digital Inc, Ateme, BBright, Cinnafilm, MediaTek and Hisense TVs.
Advanced HDR by Technicolor delivers High Dynamic Range (HDR) production, distribution and display solutions leveraging machine learning (ML) technology to facilitate production of high dynamic range live sports video for a brilliant viewing experience by sports fans. Advanced HDR by Technicolor solutions include: • Flexible SDR to HDR real-time up-conversion to manage contrast, brightness and color saturation. • SL-HDR encoding to transform HDR input streams into SDR/HDR-plus-metadata streams.
Momentum for Advanced HDR by Technicolor Builds in 2022 November 2022 SMPTE White Paper Proves Efficacy of “Perfect” Round-trip HDR and SDR Performance from Advanced HDR by Technicolor in Live Productions September 2022 Advanced HDR By Technicolor Showcases New Solutions With BBright, Realtek and Cobalt Digital July 2022 MediaTek Discusses Partnership with Advanced HDR by Technicolor to Embed Latest HDR Technologies into System-on-Chip Offerings July – 2022 NAB 2022 Advanced HDR by Technicolor and Sinclair Broadcast Group Report on Rapid Expansion of HDR-Ready TV Stations Across the United States April 2022 Advanced HDR by Technicolor Introduces “No Compromise” Roundtrip Feature for HDR and SDR Live Productions April 2022 Sinclair Broadcast Group to Offer HDR Content for Bally Sports Regional Networks with Advanced HDR by Technicolor February 2022 Hisense Collaborates with Advanced HDR by Technicolor and ATSC 3.0 to Integrate HDR into New ULED TVs
www.advancedhdrbytechnicolor.com
