THE MAGAZINE
CONVERTING is an eco-system of communication platforms which discuss – in Italian and English – everything needed to produce and market flexible packaging, converting products, corrugated cardboard, and labels. With the magazine, online portal, newsletter and Linkedin page, Converting offers all the channels necessary to reach a diverse audience with a horizontal and integrated approach. With its tradition of almost 20 years and its modern expertise in digital communication, Converting distributes content in all formats, from paper to digital, videos, stories and social media conversations. THE NEWSLETTER
THE WEBSITE
THE WEBSITE, MAGAZINE, NEWSLETTER AND SOCIAL MEDIA ARE PUBLISHED ENTIRELY IN ITALIAN AND ENGLISH MEDIAKIT 2024
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INFORMATION FROM CONVERTING
On our B2B multimedia platform, we give expert information about what is happening in the world of technology suppliers and users. We have the help of journalists, companies, experts, and readers who participate in our popular end-of-the-issue INQUIRIES. And, as of this year, there are new IN-DEPTH REPORTS on products, technologies and topical issues.
THE MAIN TOPICS PRINTING TECHNOLOGIES Rotogravure; flexography; digital and hybrid
PROCESSES
MARKETS
Observatories on Italy and data sheets on other countries, in collaboration with Acimga, Stratego Group Printing Study Centre and StudiaBO
Extrusion and lamination; preprinting; printing; coating; finishing; BUSINESS LIFE post-production; automation; Development strategies and maintenance success stories; partnerships; marketing; design; standards, rules MATERIALS and regulations; security; labour Plastic films; new polymers; law in the smart working and laminates; paper; folding and digital era; civil law and regulations corrugated board; tissues; inks; including GDPR, cybersecurity and adhesives; lacquers and other international contracts; directives consumables impacting production
COMPONENT, MACHINES, SOFTWARE Extrusion blow molding; coupling and coating; printing; special groups; lamps and drying systems; rollers, anilox and plates; matrix production and engraving; ink management; finishing; die cutting and slitting; unwinding and winding; end-ofline; emission treatment; trim and waste treatment; quality control; flow control; data collection and management
SUSTAINABILITY
In all types of products and technologies and all aspects of business life. New frontiers, experiences, evidence, regulations
READERS
ADVERTISER
Converting’s readers are printers and converters, key figures in converting companies, packaging manufacturers, label producers, consumer goods manufacturers and representatives of the public administration, universities and research institutes.
Converting is the voice of producers of technology, machinery, printing substrates, of printers and converters who want to tell our audiences about themselves.
MEDIAKIT 2024
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Converting |the magazine N°
COVER DATE
FOCUS ON
CONNECTED EVENTS *
#1
Jan-Mar
ROTOGRAVURE PRINTING
PRINT PACK ALGER, Algeria; ROTO4ALL.
drupa: the fair, the Converting TV news, previews; Focus on components and auxiliary equipment;
Apr-May
#2
DRUPA: NEWS AND IN-DEPTH REPORTS PRINTING AND CONVERTING
DRUPA, Düsseldorf (D).
Focus on corrugated board, materials, printing, and transformation.
Jun-Aug
#3
NEW CELLULOSE AND PLASTIC SUBSTRATES
PRINT4ALL Conference; MIAC, Lucca.
Post-drupa press round-up: the new products; Focus on extrusion, stretch blow molding, and lamination; The tissue sector; Scrap and waste management technologies.
#4
Sept-Oct
#5
Nov-Dec
FLEXO PRINTING Focus on software: management, colour reproduction, pre-printing; Materials and machines for matrix preparation; Solvent recovery and emission management.
FLEXODAY + BEST IN FLEXO, Milano; ORI DELLA STAMPA, Milano.
LABELING Focus on inks, adhesives, lacquers; Finishing technologies; Traceability and identification.
(*) Note: The magazine is also distributed at events organized by the associations belonging to the Paper and Graphics Federation and other institutional partners
INQUIRIES In each CONVERTING you will find the major inquiries at the end of the issue. In 2024 they are dedicated to: Current equipment and investment plans Expectations and objectives for participation in drupa 2024 What's new in adhesives and functional coatings Substrates and finishing systems: trends and product innovations How companies are changing, and in which departments, due to the development of automation New milestones in flexo printing: what they are and what they are due to
•• •• • •
MEDIAKIT 2024
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EXPERT INTERVIEWS Starting this year you will find an interview with the Expert on topical issues in each issue, including: Machine automation, predictive management, operator friendliness; The sustainability of different materials; AI in prepress and printing: where, how and why
Converting | the website NEWSLETTER
Bilingual, as with the other media, www convertingmagazine.it offers daily updates on the supply chain with features and video interviews with key players in the field, both clients and suppliers.
News from the market and the supply chain, technologies, sustainability, case histories and success stories are the topics that reach over 22,000 profiled readers every two weeks in the Italian newsletter. The English version is sent monthly to 7,700 users abroad.
Over 53.000 individual users 66.140 views per page Average session lengh: 01:22
OPEN RATE TOTALE (dati annuali)
ITALIAN VERSION 30%
| ENGLISH VERSION 40%
THE WEBSITE IS OPTIMISED FOR SEO IN BOTH ITALIAN AND ENGLISH
Converting has a LinkedIn profile (3,700 followers) which constantly shares information and news about the supply chain. A network which brings together the business community of printing and converting of flexible packaging, labels and paper products.
DEM A tool to send your message, and your message only, to over 22,000 readers in Italy and 7,700 readers abroad, profiled with an effective automatic sending system monitored to guarantee that your communication reaches the most receptive audience.
MEDIAKIT 2024
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Prices SPECIAL COVER WITH LOGOS Drupa, Print4All Conference
ONLINE PLATFORM ADVERTISING Full Page FULL BLEED
240x320 mm +5 mm bleed
Horizontal 1/2 page
Vertical 1/2 page
Horizontal 1/3 page
FULL BLEED
FULL-BLEED
NON-BLEED
240x160
+5 mm bleed
120x320 mm +5 mm bleed
210x145
105x280
NON-BLEED
Horizontal banner 1 (950x150 px) Horizontal banner 2 (950x150 px) Square banner (300x250 px)
210x95 mm
Half Square banner (300x125 px)
NON-BLEED
Video (300x250 px)
Circulation 5,000 copies per issue
NEWSLETTER ADVERTISING
Vertical 1/3 Page
Special Cover with logos
NON-BLEED 65x280 mm
40x40 mm
SPECIAL POSITION
Top banner (468x60 px)
Back cover
Medium banner (468x60 px)
Left and right inside covers, first page
Bottom banner (468x60 px) DEM
Position on the right
+ 5%
Special position
+ 10%
EDITORIAL SERVICE (PRINT AND ONLINE) News story (max 1,000 characters + 1 photo) Short feature (max 2,500 characters + 2 photos) Feature (max 7,500 characters + 4 photos)
Do you want to add value to your presence at Drupa? We have a dedicated multi-channel offering. Contact us for details
MEDIAKIT 2024
Do you want an opportunity of great visibility? Be a Power Sponsor! Contact us for details
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Network
ITALIAN ROTOGRAVURE GROUP By Acimga
FLEXO DEVELOPMENT GROUP
MEDIAKIT 2024
ITALIAN CORRUGATED CARDBOARD GROUP
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PUBLISHER
EDITORIAL TEAM
ADVERTISING
Converting
Stratego Group
Stratego Group
Ph. +39 02 49 53 4500
Ph. +39 02 49 53 4500
convertingsrl@convertingmagazine.it
MEDIAKIT 2024
redazione@convertingmagazine.it
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sales@convertingmagazine.it