Exceptional Experience II

HOW DO YOU FEEL AFTER YOU SHARE AN EXCEPTIONAL MOMENT WITH YOUR GUEST? HOW DO YOU THINK THEY FEEL? WHAT AFFECT WOULD IT HAVE ON YOUR TEAMS IF YOU SHARED THESE MOMENTS WITH THEM AT THE BEGINNING OF EVERY SHIFT? WHAT TONE WOULD YOU SET FOR THE DAY? THE FLUTTER INS DO NOT ONLY HAVE TO BE ABOUT THE GOALS FOR THE DAY AND THE PROMOTIONS…WHAT IF YOU SHARED A RECENT SURPRISE AND DELIGHT MOMENT WITH YOUR TEAM TO INSPIRE THEM TO DO THE SAME?

IN ORDER TO PROVIDE AN EXCEPTIONAL EXPERIENCE, YOU MUST ALWAYS PUT THE GUEST OVER THE JOB. IF YOU’RE CONSTANTLY ASSESSING HOW WELL YOU’RE DOING IN YOUR JOB- EVEN IN YOUR MOST GENUINE EFFORTS TO SURPRISE AND DELIGHT THE GUESTS- YOU NOT THE GUEST, BECOME THE POINT OF FOCUS.

WE ARE NOT SELLING CLOTHES WE ARE PROVIDING AN EXPERIENCE.

NOW THAT WE KNOW THE DIFFERENCE BETWEEN GOOD AND EXCEPTIONAL…….

WHAT IS THE DIFFERENCE BETWEEN FUNCTION AND PURPOSE?

FUNCTION

THE REASON FOR WHICH SOMETHING EXISTS OR IS DONE, MADE OR USED.

PURPOSE

THE PURPOSE FOR WHICH SOMETHING IS DESIGNED OR EXISTS, THE ROLE THAT IT PLAYS.

WHAT IS THE FUNCTION AND PURPOSE THAT WE PLAY OUT EVERY SINGLE DAY?

THE FUNCTION IS TO GREET THE GUEST, ASSIST ON THE SALES FLOOR, FITTING ROOM , CASHWRAP, AND ALL OTHER DAILY ACTIVITIES.

BUT WHAT IS YOUR PURPOSE????????

YOUR PURPOSE IS THE MOST IMPORTANT ROLE THAT YOU HOLD IN THE STORE. YOUR PURPOSE IS TO BE A BRAND AMBASSADOR FOR THE BRAND. MOST OFTEN YOU ARE THE FIRST INTERACTION THAT A GUEST HAS WITH THE BRAND AND SOMETIMES THE LAST. YOU PLAY A CRITICAL ROLE IN THE GUEST’S OVERALL EXPERIENCE AND PERCEPTION.

WE ALL TAKE THE TIME TO CELEBRATE THE MONEY-MAKING MOMENTS BUT ARE WE CELEBRATING THE PURPOSE FILLED MOMENTS?

“ARE YOU PROMOTING MEANING MAKING MOMENTS

OR JUST

MONEY-MAKING MOMENTS IN YOUR STORE?”

WHAT IS YOUR PURPOSE???

I WOULD LOVE FOR YOU TO TAKE A FEW MINUTES TO COME UP WITH YOUR PURPOSE WORD THAT YOU WILL LIVE BY EVERY DAY IN YOUR STORE. ARE YOU GOING TO BE THE COMPASSION STORE THAT KNOWS THE HEART OF YOUR GUEST OR ARE YOU GOING TO BE THE CELEBRATION STORE THAT CELEBRATES ALL MILESTONES THAT SHE REACHES NO MATTER HOW SMALL?

TAKE A FEW MINUTES TO TELL US ALL ABOUT IT IN THE NEXT SURVEY?