SKI FREE SUNDAYS HOWELSEN HILL SKI AREA
2019-2020
SPONSOR GUIDE
2019-2020 SKI FREE SUNDAYS SPONSORSHIP OPPORTUNITIES For the fifth consecutive season, the City of Steamboat Springs, and Howelsen Hill Ski Area, will offer residents and visitors the unique opportunity to ski for FREE on Sundays throughout the 2019-2020 ski season. Ski Free Sundays at historic Howelsen Hill provide a unique marketing opportunity for businesses looking to connect with consumers and the local community. Our sponsorship packages include a variety of high profile promotional opportunities, and we can work with you to develop a package that maximizes your exposure, and meets your business goals and budget.
BENEFITS AT-A-GLANCE
SPONSORSHIP BENEFITS SPONSOR EXCLUSIVITY PRE-EVENT RECOGNITION SOCIAL MEDIA PROMOTION SPONSOR RECOGNITION & TAGS ON ALL SKI FREE SUNDAY SOCIAL MEDIA POSTS
PROMOTIONAL MATERIALS
LOGO INCLUSION / SPONSOR RECOGNITION IN ALL COLLATERAL & PROMOTIONAL ITEMS
WEBSITE PRESENCE
LOGO INCLUSION / SPONSOR RECOGNITION ON STEAMBOATSPRINGS.NET WEBSITE
RADIO PROMOS
SPONSOR RECOGNITION ON ALL SKI FREE SUNDAY RADIO PROMOS (15 WEEKS)
PRINT ADVERTISEMENTS
LOGO INCLUSION / SPONSOR RECOGNITION IN ALL SKI FREE SUNDAY PRINT ADS
ONLINE EVENT CALENDAR
LOGO INCLUSION / SPONSOR RECOGNITION IN ONLINE EVENT CALENDAR
CITY PAGE ADVERTISEMENT
LOGO INCLUSION / SPONSOR RECOGNITION IN THE STEAMBOAT TODAY CITY PAGE AD
AT-EVENT RECOGNITION ON-SITE PRESENCE
OPPORTUNITY TO SET UP TENT/TABLE ON-SITE AT SELECT SKI FREE SUNDAY EVENTS
LIVE ANNOUNCEMENTS
SPONSOR RECOGNITION VIA LIVE ANNOUNCEMENTS AT SELECT SKI FREE EVENTS
SPONSOR BANNER
LOGO INCLUSION ON TWO (2) SKI FREE SUNDAY SPONSOR BANNERS
POST-EVENT RECOGNITION THANK YOU ADVERTISEMENT
LOGO INCLUSION IN ALL SKI FREE SUNDAY END-OF-SEASON “THANK YOU” ADS
PRESENTING SUPPORTING SINGLE DAY SPONSOR SPONSOR SPONSOR $10,000
$2,500
$250
EXCLUSIVE ONE (1) SPONSOR
NON-EXCLUSIVE UNLIMITED SPONSORS
NON-EXCLUSIVE UNLIMITED SPONSORS
2019-2020 SKI FREE SUNDAYS ADDITIONAL PACKAGE DETAILS PRESENTING SPONSOR COST: $10,000 EXCLUSIVITY: Exclusive to One (1) Sponsor ASSETS INCLUDED: Logo inclusion or sponsor recognition on all Ski Free Sunday collateral and promotional materials (event posters, flyers, media releases, etc.). Presenting sponsor recognition on all Ski Free Sunday radio promotions. Logo inclusion or presenting sponsor recognition on all Ski Free Sunday print advertisements (one ad weekly in the Steamboat Today and one monthly Valley Voice ad from Dec - March). Logo inclusion and presenting sponsor recognition on the City of Steamboat Springs website (Howelsen Hill Ski Area and Ski Free Sunday specific pages). Logo inclusion or presenting sponsor recognition on the City of Steamboat Springs online calendar at steamboatsprings.net. Logo inclusion or presenting sponsor recognition in the City Page, published bi-weekly in the Steamboat Today newspaper. Sponsor recognition and tags on all Ski Free Sunday social media posts (minimum of one post per week across multiple social media platforms (Facebook, Twitter, Instagram) and pages (City of Steamboat Springs, City of Steamboat Springs Parks & Recreation, and Howelsen Hill). Business or organization logo/title printed prominently on two Ski Free Sunday sponsor banners located onsite at Howelsen Hill throughout the 2019-2020 ski season. Sponsor recognition onsite via live announcements at select Ski Free Sunday events. Opportunity to set up a tent/table onsite at select Ski Free Sunday events (December – March) and distribute promotional materials, provide demos, etc. Logo inclusion and presenting sponsor recognition in post-event “Thank You” ad in the Valley Voice and Steamboat Today publications (one ad per publication).
SUPPORTING SPONSOR
COST: $2,500 EXCLUSIVITY: Non-Exclusive | Unlimited Number of Sponsors ASSETS INCLUDED:
Logo inclusion or sponsor recognition on all Ski Free Sunday collateral and promotional materials (event posters, flyers, media releases, etc.). Logo inclusion and supporting sponsor recognition on the City of Steamboat Springs website (Howelsen Hill Ski Area and Ski Free Sunday specific pages). Sponsor recognition and tags on all Ski Free Sunday social media posts (minimum of one post per week across multiple social media platforms (Facebook, Twitter, Instagram) and pages (City of Steamboat Springs, City of Steamboat Springs Parks & Recreation, and Howelsen Hill). Business or organization logo/title printed prominently on two Ski Free Sunday sponsor banners located onsite at Howelsen Hill throughout the 2019-2020 ski season. Sponsor recognition onsite via live announcements at select Ski Free Sunday events. Opportunity to set up a tent/table onsite at select Ski Free Sunday events (December – March) and distribute promotional materials, provide demos, etc. Logo inclusion and supporting sponsor recognition in post-event “Thank You” ad in the Valley Voice and Steamboat Today publications (one ad per publication).
SKI FREE SUNDAYS HIGHLIGHTS & STATS WIDELY RECOGNIZED EVENT - 5 Years and Counting! COMMUNITY EVENT - 58% are Yampa Valley Locals! STRONG VISITOR APPEAL 23% Colorado Attendance (Outside of Yampa Valley) 18% Out-of-State Attendance 1% International Attendance SOLID ATTENDANCE Over 9,500+ Participants in 2018-2019 (Across 15 Events) Largest Attendance: 1,170 on New Year’s Weekend EXTENDED EXPOSURE - 15 Events Over 3.5 Months Four (4) Enhanced Events Schedule for 2019-2020 DIVERSE AUDIENCE - Youth | Adult | Families STRONG PROMOTIONAL MIX Onsite | Online | Print | Radio | Social Media All proceeds from Ski Free Sunday sponsorships will go directly to the Howelsen Hill Ski Area Endowment Fund at the Yampa Valley Community Foundation. The purpose of this fund is to provide a permanent endowment to operate, maintain, and improve the Howelsen Hill Ski Area for public and community benefit. As a sponsorship, your contribution is not eligible as a charitable tax deduction, but know that your dollars will stay local and directly help support the continued operation of this unique community asset for many generations to come.
2019/2020
SPONSORSHIP
SPONSORSHIP LEVEL
AGREEMENT
CONTACT
PRESENTING SPONSOR - $10,000 SUPPORTING SPONSOR - $2,500 SINGLE DAY / PROMOTIONAL SPONSOR - $250 # OF DAYS BUSINESS NAME:
CITY REPRESENTATIVE:
BUSINESS REP. NAME:
CITY REP. POSITION:
SIGNATURE:
SIGNATURE:
DATE:
DATE:
FOR MORE INFORMATION OR TO BECOME A SKI FREE SUNDAYS SPONSOR, PLEASE CONTACT:
EMILY HINES EHINES@STEAMBOATSPRINGS.NET 970-871-7031
BY SIGNING, ALL PARTIES AGREE TO THE SPONSORSHIP PACKAGE AS LISTED IN THE 2019-2020 SPONSORSHIP OPPORTUNITIES AND/OR THE DETAILS OF THE AGREEMENT OUTLINED.