China now contains many of the world’s top mobile games markets, and in the last 18 months, the Chinese dragon has truly flown, to that extent that Chinese consumers are now responsible for more app downloads than Americans. In the Survivor's Guide to Publishing in China, experts from Cocoa China and Pocket Gamer provide an introduction to China’s key mobile games markets and practical advice to approaching them in terms of localisation, PR and marketing, and more, to offer a useful starting point as well as a checklist to help avoid obvious pitfalls.