Europe contains many of the world’s top mobile games markets and, collectively in terms of users, downloads and revenues can be considered larger than the US. However, it is also a more complex and diverse space with many languages and customs and in order to truly take advantage of the opportunities one needs to understand the specifics. In the Survival Guide to Publishing in the UK & Europe, experts from Umeng and Pocket Gamer provide an introduction to Europe’s key mobile games markets and practical advice to approaching them in terms of localisation, PR and marketing, and more, to offer a useful starting point as well as a checklist to help avoid obvious pitfalls.
