Stone Marketing Style Guide

Page 28

Property DL cards. To keep consistency across all property marketing, please keep the format of the text to the following: › An underline should go to the end of the heading by using underscore until the desired length is achieved. › The property address should be written street address, suburb on the back and the suburb only on the front. › The copy count on page 20 should be adhered to. › Dates should always be written date first (1st, 2nd, 3rd) with full month to follow. › Open times should always have an am or pm on both times and a full stop (.) should be used inbetween the hours and minutes, rather than a colon (:). › Contact details should appear as agent name / agent mobile number.

STONE | Marketing style guide


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