CALCIO VILLAGE & JAMBARS FOOTBALL CLUB
OFFER VALUABLE SPONSORHIP OPPORTUNITES Be a part of the team. Join us on the field.
JFC
SPORTS
I N C O R P O R AT E D
Location, location, location! • 160 acres Located at the junction of the new South Lawrence Trafficway & K-10 Corridor • Prime sponsor visibility • Easy access • Prime development property • Adjacent to new single family housing and close proximity to the third high school campus
THREE
PHASES OF DEVELOPMENT $5.2M Capital Improvement Budget • Site planning, architecture, and engineering • Infrastructure and utilities • Field Construction • Building & Improvements • Equipment & Furnishings
PHASE 1 Calcio Village Outdoor Facility
• 3 artificial turf fields • 2 natural grass competition surface fields • Competition Sand Court • Outdoor Futsal • Pro shop, players lounge and clubhouse
PHASE 2 Village East Expansion
• 9 additional outdoor fields • full indoor facilities with 2 full size fields • sports performance center
Located in Douglas County at the intersection of 1750 N & 1300 Road (31st Street), Calcio Village includes 40 Acres for Phase 1 construction with convenient access to the campus from Lawrence, Topeka, and western Johnson County. SLT and the K-10 Corridor
The 31st Street Expansion
Calcio Village is at the epicenter of converging traffic. High visibility media assets will yield millions of impressions.
• Expands 31st Street from O’Connell Road to N 1900 Road at K-10 • Most of the extension is on the site • Will allow for city annexation and services • Creates a new roundabout at complex entrance • Potential to co-develop with the city and/or county
Average daily K-10 traffic volume near Calcio Village was approaching 30,000 vehicles in 2010, with a projection of almost 80,000 by 2040.
The one-of-a-kind training and competition campus provides players of all levels a professional experience. • Four competition grade fields plus one field dedicated for small sided training activities: 3 artificial fields, 2 natural turf fields
A UNIQUE
TRAINING
CAMPUS
• Two sand soccer courts • Outdoor futsal • Strength and conditioning course • Full clubhouse, pro shop, administrative and maintenance facilities • Field house with two indoor fields that incorporate skills, speed, agility and performance training • Athletic commons provides a classroom experience as well as a base for our culture and community. As home to the Jambars Football Club, Calcio Recreational League, Lawrence Adult Soccer League, and Bishop Seabury Academy Soccer, Calcio Village will host thousands of players and spectators at the fields and indoor facilities year round.
ATHLETIC COMMONS
With indoor and outdoor fields of various composition, soccer players will love training and competing at Calcio Village. Jambars provides training and teams for youth from kindergarten through high school. Since 2015, Jambars has had about 230 players, but the number will grow with dedicated home fields and support facilities to provide additional training and games. A home field recreational league will also grow attendance as the club develops. Affiliated clubs include the Lawrence Adult Soccer League with over 800 members, and Bishop Seabury Academy soccer teams. The private college preparatory school offers a challenging curriculum for grades 6th-12th.
SANDLOT
FIELDHOUSE According to the Heartland Soccer Association, Northeast Kansas is currently home to: • more than 2,500 teams • 30,000 youth players • 4,000 coaches • 1,300 referees and these numbers are growing!
R E C R E AT I O N
ALIGN YOUR BRAND
WITH AMERICA’S
FASTEST GROWING SPORT As of May 2015, over 24.4 million people were playing soccer in the US, according to a 2017 NBC news report. According to a 2018 Gallup poll, soccer’s rising popularity has it closing in on the big three of American sports – basketball, baseball, football. Due to its popularity among millennials, soccer’s popularity has tripled in the last decade and presently ranks fourth among all sports. It is the second most popular spectator sport among 18 to 34 year olds, and the third most popular for those 35 to 54.
CNBC reports that “Major League Soccer has grown drastically since its first season in 1996. Starting with only 10 teams ... total attendance grew from 2.9 million to 7.3 million. The popularity of MLS drives new players to join clubs!
Nielsen Sports Sponsorlink
A post says Major League Soccer has seen a 27% rise in interest since 2012.
Forbes Magazine
reports that soccer will soon be America’s thirdfavorite spectator sport.
Field Sponsorship Opportunities
J A M B ARS FC
Electronic Media
• Facility Naming Rights
• Digital Online Placement
• Title Sponsorships
• Calcio Village website
• Clubhouse Naming
• Field and Sand Court Naming
• Other On Site Signage
• Social Media Instagram (almost 100 Jambars followers) Facebook (over 800 Jambars followers
• Field Banners
• Blogs
• Other Customized Branding Opportunities
• Registration
• Email Campaigns
Team Sponsorship Opportunities
Print Marketing Materials
• Team Uniforms
• League and Tournament packets
• Fan Gear
• Advertising
• Onsite activation and call to action
• Event participation and experiential opportunities
• Radio/TV
Field signage, team sportswear, clubhouse and field naming rights, and many other opportunities offer unparalleled, long-lasting advertising at rates to fit any marketing budget. Sports field and team sponsorships build brand awareness in a uniquely positive way. Brand-building is a marketer’s full-time pursuit, and sports teams can create or enhance brand awareness by bringing visibility whenever games are played and practices are held. Organic mentions and image visibility occur when team activity is shared through social media by the club, the players, and their spectator families. Photography is also used for club website and advertising, and local news coverage also affords occasional conspicuous visibility.
Soccer fans are loyal! Corporate marketers strive to achieve an emotional connection with their target audiences. Brand recognition is essential, loyalty is priceless. Supporting youth sports is an excellent way to build a brand relationship with a audience.