STRUCTURE 2021
MEDIA KIT + Marketing Guide
100%
PRACTICING STRUCTURAL ENGINEERS – 32,500 STRONG OVER 665,000 TOUCH POINTS
STRUCTUREmag.org OFFICIAL PUBLICATION
NCSEA
National Council of Structural Engineers Associations
STRUCTURAL ENGINEERING INSTITUTE
AUDIENCE + REACH 100% Practicing Structural Engineers Over 665,000 Touch Points! STRUCTURE magazine – over 32,500 Print Subscribers STRUCTURE email newsletters and custom content – delivered to 20,000+ email recipients STRUCTUREmag.org – Monthly Averages 693,329 Page Views and 65,373 Visitors STRUCTURE monthly digital magazine – 39,290 Average Monthly Page Views Readers by Size of Firm FEWER THAN 9
1,000+
12%
Based on the most recent survey, STRUCTURE readers
30%
10 to 49
9%
24%
200 to 99 10%
500 to999 4%
INDEX
22% Senior Management
(Chief Structural Engineer, Department Manager, Client Manager)
10% Senior Structural Engineer
STRUCTURE subscribers...
2
26% Owner/Executive/C-Level
19% Project Manager
Preferred Format
13% Structural Engineer
64%
25%
11%
cite a preference for print-only
cite a preference for both print and digital formats
cite a preference for digital-only
Editorial Calendar Special Media Options Digital Opportunities Ad Sizes Advertising Rates
identify with the following classifications – a diverse readership with phenomenal buying authority:
50 to 99 11%
100 to199
Readership
3 4 5 6 7
10% Other
Primary Materials Specified on Projects
85 83 64 60 59 51 Steel 30,600
Concrete 29,880
Pre-cast Concrete 23,040
Wood 21,600
Masonry 21,240
Cold-Formed Steel 18,360
2021 EDITORIAL CALENDAR Resource Guide
Issue
Theme
Focus
Structural Insights Topic
JAN
CONCRETE
Serviceability
Staying Engaged While Working Remotely
Anchor Updates
FEB
STEEL/ COLD-FORMED STEEL
Challenging Climates
Should Structural Observation Be Required on Mass Produced Residential Construction?
Bridge Guide
Structures Congress – March 10 -13, Seattle, WA
MAR
ACI Spring Convention – March 28-April 1, Baltimore, MD WIND/SEISMIC
APR
MAY
Mitigating Risk
Using Artificial Intelligence for Building Designs
AISC/NASCC – April 14-16, Louisville, KY ACEC Annual Convention – April 25-28, Washington, DC CONCRETE
Precast Concrete
Living Concrete
MASONRY
Reducing Carbon
Practical Height Limits for Mass Timber Buildings
Software Guide
Engineered Wood Products Guide
Steel/Cold-Formed Steel Guide
World of Concrete – June 8-10, Las Vegas, NV
JUNE
TALL BUILDINGS/ HIGH-RISE
Performance-Based Design
Managing Liability Risks During Disaster Response
Tall Buildings Guide
JULY
WIND/SEISMIC
Diaphragms
Specifying Fire Proofing – Who Should Do It?
Concrete Products Guide
AUG
STEEL/ COLD-FORMED STEEL
Stability
Computer Software for Parametric Design
Seismic/Wind Guide
SEPT
CONCRETE
Admixtures
Why Engineers Should Lead Design Build Projects
Anchor Guide
NCSEA Structural Engineering Summit – October 12-15, New York City, NY
SPECIAL SECTION
ASCE Annual Convention – October 6-9, Chicago, IL
STRUCTURAL ENGINEERING
OCT
International Bridge Conference – October 2021 (TBD)
ANNUAL
Resource Guide with Company Profiles
BRIDGES
Vibrations
Conducting Structural Peer Reviews
NOV
STEEL/ COLD-FORMED STEEL
Long Spans
Virtual Reality and BIM Plug-ins for OAC Meetings
Software Updates
DEC
SOILS AND FOUNDATIONS
Ground Improvement
Skills Required in the Evolving Engineering and Construction Industries
Earth Retention Guide
(See page 4)
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SPECIAL MEDIA OPTIONS ANNUAL
STRUCTURAL ENGINEERING Resource Guide Included in the October edition of STRUCTURE magazine, this highly anticipated resource includes category listings of products relevant to SEs. Also included are STRUCTUREsolutions Profiles – full-page or half-page Company Profiles created from supplied editorial copy and graphics. Special reduced Company Profile rates when placing an equal space in the October issue.
•$ 1,500 full page Company Profile • approximately 750 – 800 words of editorial copy
Free editorial listings under these categories:
• 4-color graphic(s) (2 max unless text is reduced)
• Anchors
(qualified with full page ad in October STRUCTURE )
• website URL • checking proof sent for review and final approval •$ 850 half page Company Profile (qualified with half page ad in October STRUCTURE ) • approximately 350 – 400 words of editorial copy
• Foundations • Concrete • Bridge Resources • Masonry • Software • Seismic/Wind
• one 4-color graphic
• S teel/Cold-Formed Steel
• website URL
• Wood Products
• checking proof sent for review and final approval Those not advertising in October STRUCTURE can run full or half page Company Profiles at their earned frequency rate. Remember – the Annual Resource Guide is posted as a stand-alone eBook on the STRUCTUREmag.org homepage for an entire year AND bonus copies of the October issue are distributed at the annual NCSEA Summit and other trade venues, so your exposure is extended!
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DIGITAL OPPORTUNITIES HARNESS THE POWER OF
STRUCTURE’s online reach. STRUCTURE’s email program, website, and digital issues are all popular and well-respected resources that structural engineers engage with regularly. Reach 20,000+ email subscribers and 65,000+ monthly website visitors to achieve your branding, lead generation, and marketing goals.
Email Newsletters
Sponsored Webinars
•D igital Edition Newsletter, sent in the first week of each month, highlights the new issue of STRUCTURE magazine and gives readers early digital access. • F OCUS Newsletter, sent four times a year, curates past articles on a focused topic (ie steel, seismic). • Leaderboard ad - $2,000 • Button and Sideboard ads - $1,600 • Anchorboard ad - $1,200
•C ustom webinar delivered by your company representative(s) – 40-45 minute presentation with 15-20 minute Q&A. • Promoted via all STRUCTURE digital media channels. • Sponsor receives contact information of all registrants, which is typically 200-500 leads to add to your marketing and sales funnel. • Posted to STRUCTUREmag.org's Webinar page for on-demand viewing – Webinar cost – $10,000; second webinar within 12- months – $7,500
Solutions Lead Generation Newsletter •S TRUCTUREsolutions emails, sent 4-6 times a year, includes a table array of advertiser-supplied content – image, headline, URL, and 50 words of copy. • R eceive contact details of the engineers that clicked on your ad to serve as a boost to your lead generation efforts. • P rices range from $2,000 for top row placement to $1,000 for fourth row placement.
Custom Dedicated e-Blast •Y our message, your brand, your call to action – front and center, and delivered right to their inboxes. •Y ou provide the content, either in HTML format or copy and images. • P rices range from $6,200 to reach our entire database of structural engineers to $1,800 to reach 3,000 engineers.
STRUCTUREmag.org • All ads rotate and are run-of-site. – Leaderboard ad - $2,000 per month – Sideboard ad - $1,600 per month • Digital-only ads for the monthly digital edition of the magazine are also available. (All print ads are included in the digital edition.) – Full Page Digital Edition – $1,200 per issue – $1,200 per issue per video added to ad
Social Media Active social media presence on Twitter, Facebook, and Linkedin drives readers to STRUCTURE’s digital assets. Note: All prices listed are net rates.
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AD SIZES Full Page w/Bleed Live Copy Area
2/3 Page Vertical
1/3 Page Square
7.875” x 10.375” All text must fall within live copy area.
1/2 Page Island
1/2 Page Horizontal
Trim 8.375” x 10.875”
Bleed
1/4 Page
8.625” x 11.125”
1/8 Page
Ad Requirements STANDARD SIZES
Spread (bleed)
Full Page (bleed)
WIDTH x HEIGHT (in.)
17” x 11.125” (trim size 16.75” x 10.875”) (live copy area 16.25” x 10.375”)
8.625” x 11.125” (trim size 8.375” x 10.875”) (live copy area 7.875” x 10.375”)
DIGITAL FILE SPECS PREFERRED FORMAT: PDF • High Resolution (300 dpi) • CMYK – Spot colors will be converted to CMYK. To ensure color accuracy, submit files in CMYK.
2/3 Page
5” x 10”
• Images / Fonts must be Embedded
1/2 Page Island
5” x 7.5”
• .125” Bleed (FULL PAGE ONLY)
1/2 Page Horizontal 7.5” x 4.75”
• Live copy must be kept .25” from trim
1/3 Page Square
5” x 4.75”
• No Printer’s Marks (Color Bars, Registration, etc)
1/3 Page Vertical
2.375” x 10”
PROOFS
1/4 Page
5” x 3.5”
Electronic (PDF) proofs of publication will be
1/8 Page
3.67” x 2.25”
furnished in time for approval, provided all deadlines are met.
SUBMIT AD MATERIALS TO: graphics@STRUCTUREmag.org by the 5th of the month prior to the issue month. Please contact the above with any questions on material and upload instructions. 6
2021 ADVERTISING RATES STRUCTURE's rates
are NET, with earned frequency based on 12- month contract periods.
1x Rate
3x Rate
6x Rate
9x Rate
12x Rate
18x Rate
Full Page
$4,585
$4,430
$4,325
$4,245
$4,120
$3,840
2/3 Page
$4,130
$3,995
$3,905
$3,810
$3,720
$3,480
1/2 Island
$3,490
$3,370
$3,295
$3,225
$3,150
$2,925
1/2 Horizontal
$3,120
$3,020
$2,945
$2,885
$2,810
$2,625
1/3 Page
$2,935
$2,810
$2,760
$2,655
$2,585
$2,420
1/4 Page
$1,815
$1,750
$1,720
$1,680
$1,640
$1,525
1/8 Page
$1,205
$1,165
$1,135
$1,100
$1,080
$1,010
10% Premium for guaranteed ROP preferred position.
COVERS Back
$6,210
$5,975
$5,840
$5,725
$5,550
$5,190
Inside Front
$5,190
$4,985
$4,880
$4,770
$4,635
$4,345
Inside Back
$4,995
$4,770
$4,665
$4,565
$4,430
$4,110
Contracts are due the 1st of the month prior to the issue month, and the creative materials are due the 5th of the month prior to the issue month (ie for the July issue, contracts are due June 1, and creative is due June 5).
CONTACT: Monica Shripka Director for Sales, Marketing & Business Development
Tel: 773-974-6561 Email: monica.shripka@STRUCTUREmag.org Please contact your ad representative for inserts, tip-ins, polybags, advertorial rates, and options.
7
STRUCTURE NCSEA | CASE | SEI
Monica Shripka
Director for Sales, Marketing & Business Development Tel: 773-974-6561 | monica.shripka@STRUCTUREmag.org
STRUCTUREmag.org 8
