“We Aim To Be Ahead of the Times”

ESEMPLARE

“WE AIM TO BE AHEAD OF THE TIMES”

Alessio Martorella is the son of Franco Martorella, founder and partner of Turinbased outerwear label Esemplare, and has been supporting the company in terms of marketing for several seasons. A conversation about the very exciting times that lie ahead.

Interview: Janaina Engelmann-Brothánek. Photos: Esemplare

Alessio, Esemplare represents innovation, technology, and the future. What can we expect from the autumn/winter 2022/23 collection?

Alessio Martorella, Marketing Esemplare: For autumn/winter 2022/23, we have further developed many of our classic models and added new ones. Innovation is not only driven by the choice of certain materials or processes, but, in this collection, also very much by design. For example, the Ultralight line, which features our lightweight, extremely comfortable, and waterproof nylon, has undergone a major overhaul in terms of silhouettes and volume. The Seam-taped line, which is characterised by its welded seams, has been designed with new shapes and patterns in mind, but, above all, also features new fabrics. Furthermore, we have launched another line featuring two new fabrics that spearhead the collection by virtue of special production processes, sustainability levels, and performance. The Mobility models have also been revamped, but that shall remain a surprise for now. Finally, we intend to intro-

Sustainability aspects are particularly important to the outerwear specialist from Turin.

duce a women’s collection that is completely new in terms of volume, shapes, and design, but shares the same technical features as the men’s collection. Naturally, there will also be exciting news regarding our 3D design developments.

What sets you apart from the other outerwear specialists?

Our approach, our expertise, and our 3D design. Esemplare is part of the Pattern Group, a market leader in designing outerwear, knitwear, and leather goods for renowned luxury brands. It goes without saying that our expertise in designing Esemplare jackets is based on world-class, ever-evolving craftsmanship, and that the technological innovation in products and processes employed by Pattern Group has equally as much influence on the brand. Our innovative, sustainable approach is also a key factor, as it allows us to track every step of the supply chain. Materials are always selected with great care, and we rely on Italian suppliers that are independently certified. And finally, our 3D design combines sustainability and skill. We are capable of using raw materials efficiently, reducing material waste, and creating prototypes digitally. All this is additionally enriched by people with unique talents. We are different because we were already born different: We do not create and develop to match the pace of others – we aim to be ahead of the times.

What are your expectations for the international markets, and especially for the DACH region, in the immediate future?

Covid-19 has hit the fashion world particularly hard, especially in Europe. What we expect from the various markets is a fundamental change in end consumer behaviour. We believe that people will attach greater importance to environmental and social sustainability, as well as focus increasingly on quality over quantity. And technology will play a fundamental role in all these developments. We will witness the emergence of many 3D garments and animations, collaborations between brands, and an increasing number of collections that are not bound to a single season, for example drops and capsules. The scenario is constantly changing and evolving in a chaotic yet consistent manner. We have high expectations for the DACH region, where we are already very satisfied with our performance, and we expect it to experience the same changes described above.

Innovation, technology, and a competitive edge: Esemplare relies on 3D design in the collection creation process.