WHAT'S THE STORY
ESEMPLARE
“WE AIM TO BE AHEAD OF THE TIMES” Alessio Martorella is the son of Franco Martorella, founder and partner of Turin- based outerwear label Esemplare, and has been supporting the company in terms of marketing for several seasons. A conversation about the very exciting times that lie ahead. Interview: Janaina Engelmann-Brothánek. Photos: Esemplare
Alessio, Esemplare represents innovation, technology, and the future. What can we expect from the autumn/winter 2022/23 collection? Alessio Martorella, Marketing Esemplare: For autumn/winter 2022/23, we have further developed many of our classic models and added new ones. Innovation is not only driven by the choice of certain materials or processes, but, in this collection, also very much by design. For example, the Ultralight line, which features our lightweight, extremely comfortable, and waterproof nylon, has undergone a major overhaul in terms of silhouettes and volume. The Seam-taped line, which is characterised by its welded seams, has been designed with new shapes and patterns in mind, but, above all, also features new fabrics. Furthermore, we have launched another line featuring two new fabrics that spearhead the collection by virtue of special production processes, sustainability levels, and performance. The Mobility models have also been revamped, but that shall remain a surprise for now. Finally, we intend to intro176
style in progress
Sustainability aspects are particularly important to the outerwear specialist from Turin.
