SECTOR REPORT
PACKAGING
BY BRIELLE JAEKEL, ASSOCIATE EDITOR
FOOD LABELING NEEDS
TECHNOLOGY TO DRIVE
F
SIMPLICITY Labels and technology go hand-in-hand
labeling itself today? According to Jay Johnson, senior manager of Labelmaster Services at Labelmaster, simplicity is one of the top themes in food labeling. “The trend right now is simplicity and using labels that don’t require lots of training to explain the urgency of maintaining the correct conditions for a product to stay viable,” he says. “Previous attempts at labeling such as the IATA ‘time and temperature sensitive’ label left workers confused as to how they were supposed to handle boxes. Does the label indicate that the inside needs to me kept as 2-8° or does the entire package need to be kept at 2-8°?”
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ood packaging labeling is an important part of the cold chain. There are not only labels that help consumers decide what products to buy, what ingredients are inside and how to store the product, but labeling is also an important part of the food handling process. Everyone involved in the process of handling that food product must know how to store it along with other necessary information. Throughout the tumultuous year of 2020, many trends shifted, yet labeling remained an important part of the process. In a recent expert column on FoodLogistics. com, Ken Moir, VP of marketing at NiceLabel, said “2020 was a wild year for food manufacturers and supply chains worldwide, and at the epicenter of many of this year’s challenges was one unassuming yet vital element to streamlining operations and ensuring success—the label.” But, what trends are happening with
Consumers are becoming more concerned with their foods’ labeling.
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To help drive simplicity and user-friendly experiences, label and packaging companies turn to technology. “Within the cold chain, companies are increasingly using devices to track shipments and monitor time and temperature,” adds Johnson. “Chemical strip indicators have become increasingly popular because they are simple to use, inexpensive and do not use hazardous materials (such as lithium batteries), which may require additional packaging and labeling.” These growing trends and reliance on technology became more impactful throughout the Coronavirus disease (COVID-19) pandemic. “The COVID-19 pandemic has significantly impacted the global cold chain, and for some organizations, brought a new set of challenges,” says Johnson. “For example, businesses that have gotten into home delivery due to the pandemic are now having to navigate the challenges associated with last-mile delivery of food (and other goods) to residences from stores and distribution sites that normally do not ship temperature-controlled items. Delivering perishable materials that are out of their original packaging and control can bring a myriad of problems. “Your local grocery store is offering to deliver your ice cream to your door, but do they have all the packaging, staff and plans
www.foodlogistics.com
3/26/21 3:03 PM
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