YCN - Independence Day - Resurgence Sketchbook

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L6 - UNIVERSITY OF SALFORD - GRAPHIC DESIGN BA ADVANCED COMMUNICATION 2

ADVANCED COMMUNICATION 2 #003 YCN AWARDS - INDEPENDENCE DAY - RESURGENCE

deadline: 18/12/2015 anthony sutton sn:@00379236 t: http://anthonysutton.tumblr.com/ e: anthony_sutty@hotmail.com

COMPETITION BRIEFS - YCN & RSA AWARDS YCN - Briefs 15/16

RSA Student Awards 15/16

Design and develop a compelling vision and business case for an environment or situation that prompts and fosters creative thinking.

Empower people who live with long term, lifestyle-related health conditions to take a greater role in managing their own care.

Design a way to encourage and support individuals, households, businesses and/ or communities to reduce food waste.

Design a way for people to improve their financial capability and manage their money better.

Design a product or system that allows people to wash and clean themselves using less water and/or lower water temperatures.

Design a way to keep the sharing economy fair so more people will participate in it.

Improve the way medicines are protected, dispensed, distributed and/or taken in Sub- Saharan Africa..

Design a product, system or campaign that is specifically intended to help people and communities in rural areas to flourish.

Design an inclusive building, place, or space so that it is easily and comfortably accessed and used by everyone.

Design a way to help eliminate the concept of waste within developed societies by promoting it as a valuable material resource.

Design a way to enable more people to enjoy the benefits of making.

Conceive and produce an animation to accompany one of the two selected audio files that will clarify, energise and illuminate the content.

COMPETITION BRIEFS - NARROWED DOWN

I have narrowed down the YCN briefs to these four. I feel these ones stood out to me more and I feel I can be really creative with them. More importantly I’d have fun doing them.

Empower people who live with long term, lifestyle-related health conditions to take a greater role in managing their own care.

Design a way for people to improve their financial capability and manage their money better.

I’ve selected two briefs from the RSA awards that I feel strongly about. The first one is something that my family deals with so I can relate to the brief.

The second brief is also something I feel strongly about. I like to manage my money better and feel like I can benefit from this project.

INITIAL THOUGHTS When I first looked at the YCN briefs the Independence Day: Resurgence really caught my eye. It brings my interest in movies and for big campaign ideas. I am a little worried because I think a lot of people will be coming up with similar ideas. If I go for that one I’d really if to demonstrate my Idea better.

-

Hack screens across the world and play something?

Interrupt news broadcasts (Make it believable).

Interrupt cell phones and computers with a pop up.

Countdown of some sort.

Try not to give up to much about the film.

Orchard Pig is also a really creative and interesting brief.

I like my drink and to do something with a cider would be awesome. They seem really open and have a real good sense of humour about their brand which I find super appealing.

The saucy fish co. Another really creative brief. I like packaging design and I’d like to explore this option more. I feel this brief is being shadowed by the previous two.

Walkers Crisps. Another huge brand which Is really exciting.

Recently I had a lecture by Christine Charnock who is a User experience designer at the BBC. She got us to do an exercise where were observed two of our peers eating a yoghurt. I had to observe and right everything they were doing. From that trends and Ideas started to appear. ‘Lid Licker’s’ and ‘Side Scrapers’ were some of the trends. I was thinking maybe I could do this for Walkers and see if anything emerges.

- What comes to my mind first is how I eat crisps and how they get stuck in your teeth.

- Some people lick their fingers - Others try and get the lasts bits out by tipping it into their mouths.

These could be some really interesting ideas to explore.

INDEPENDENCE DAY: RESURGENCE - CHOSEN BRIEF Create big, bold stunt based Ideas to make the release of Independence Day: Resurgence the biggest event of Summer 2016

Background It’s been 20 years since Will Smith caught the world by surprise and defeated a surprise alien invasion in Independence Day back in August 1996 redefining the event movie genre.

The film was the first of the sci-fi / alien invasion genre to leave social commentary aside and focused on rousing spectacles full of fun, excitement and irreverent humour, uniting audiences across the globe to become a phenomenal movie event.

It received mixed to positive reviews upon release, with critics praising its ground breaking visual effects, score, acting and it won the Academy Award for Best Visual Effects. However, the audience spoke loudest and went to cinemas in their droves to see it.

It’s combined domestic and international box office gross is $817,400,891, which, at the time, was the second-highest worldwide gross of all time. It is currently the 47th highest-grossing film of all time and was at the forefront of the large-scale disaster film and science fiction resurgences of the mid-to-late-1990s. The film took 37million in the UK alone.

The next epic chapter delivers global catastrophe on an unimaginable scale.

Currently filming in New Mexico and Utah, INDEPENDENCE DAY: RESURGENCE reteams director Roland Emmerich with a returning cast that includes Jeff Goldblum and Bill Pullman, plus an all-new cast, including Liam Hemsworth, Jessie Usher, and Angelababy. Using recovered alien technology, the nations of Earth have collaborated on an immense defense program to protect the planet. But nothing can prepare us for the aliens’ advanced and unprecedented force. Only the ingenuity of a few brave men and women can bring our world back from the brink of extinction.

The Creative Challenge We’re looking for big ideas that will make the new movie as influential and captivating as the first, and to bring it firmly into the zeitgeist of the 21stcentury – across stunts, digital, installation and mobile. We would like you to focus on real world and digital stunt based ideas for the films theatrical release in June 2016.

When aliens return to Earth in June 2016, we want everyone to know about it with our big and bold campaign.

Please focus all your efforts on high impact stunt based activity at a key moment /moments in the campaign, versus a “drip feed” approach.

Target Audience We wish to make this a truly global event and the audience will be a reflection of this. Consider every man, woman and child with a skew towards natural cinema goers (families, teens & 16 – 34 adults) Creative Considerations What are the places and spaces that we can, think big. How can we bring the film to life in moments where there is mass scale focus? Is there some kind of reveal, or pay off for the customer in engaging with the idea?

Your ideas should be faithful to the original Independence Day ‘brand’ but develop and build on the original release.

We don’t want to polarise fans of the first film but do want to give this outing a sense of it being bigger and better than before. They should also be commercially viable and intrinsically able to happen without limiting your creativity, we’d rather you thought big. Talent involvement may be unlikely so do not allow all of your ideas to lean on their participation.

RESEARCH AREAS? - Target Audience (best way to target them) - Independence day ‘Brand’ - Film advertising.

- (Related Big stunt Campaigns) Has something like this been done before?

- Integrated camapigns.

- Places and spaces to connect with audience on a big scale.

Target Audience - Brainstorm I did a brainstorm to try and understand the audience better.

I can get to know what they do where and they would go, So I can be able to target them effectively with the campaign.

- Travelling

- Holidays

- Public Transport

- Day trips

- Car (driving home from work).

- Working

- 9 Till 5

- Weekends off - Studying

- School

- University

- College - Technology

- Mobile

- Website

- Tablet

- TV

- Social Media - Going out

- Days out

- Going to the pub

- Clubbing

- Town/Shopping

- Friends

- Super markets

- Gym

- Cinema

- Eating out

- Sport events

- Gigs Being at home

- Family time

- Alone time

Audiences Broken down - Highschool/college Teen - Family - Student - Singleton - Couple I’ve decided to break down the audience into these categorized groups, so it’s easier to understand the audience.

Places and Spaces Looking closely at the mentioned Places an Spaces that the campaign could target. Keeping in mind to think big. If I have these areas in place I can then place my concept within them.

- Public Transport

- Train station

- Airports

- Bus stops

- Trams

- Subway Stations

Countries

- United kingdom

- USA

- Australia

- ETC...

- Street Advertising

- Billboards

- Big screens Stadiums

- Football

- Music Events Charity Events

- Sponsored Runs Cities

- London

- New York

- Intersections

- Town Centres - Shopping outlets

- Food Courts Tourist

-

Attractions Museums London eye Time square

Motorways

- Busy highways

- Congested areas Festivals

- Film/Music Festivals

UX JOURNEY I’ve recently been attending some talks from members of the BBC UX (User Experience). They have stressed about making sure your really consider the customers experience and the journey you lead them on with my projects.

Customer Journey - How will the user interact with the campaign?

- Seeing a ‘Stunt’

- Create a curious excitement

- Which leads them to...

- Sharing. Viral.

- What follows?

-

Website?

App? Exclusive Trailers?

Events?

Mini Events

- Create an anticipation...

- Big Reveal?

- Premier?

- Book/Pre-order Tickets

- Eventually see the Movie.

A quick user journey of how the user would interact with the campaign. I think this will change as I produce ideas later in the project. It helps me understand how the campaign will progress through the different mediums.

PR STUNTS http://www.london24.com/news/quirky-london/game_of_thrones_ white_walker_spotted_on_the_tube_1_4114629

Game Of thrones Game of Thrones White Walker were seen prowling the city streets of London. They were seen on the Tube and visiting iconic landmarks including Tower Bridge.

The stunt was organised to celebrate the release of season five of the cult series on Digital HD. http://www.mirror.co.uk/news/uk-news/t-rex-london-mysteriouslife-size-dinosaur-5801593 Dinosaur corpse was spotted around London.

It was a part of a television show on National Geographic Channel.

Rise of the Tomb Raider: Survival of the Grittiest Microsoft Xbox, latest campaign where they are celebrating the launch of ‘Rise of the Tomb Raider’ video game by strapping 8 Lara Croft fans to a billboard. http://www.creativeguerrillamarketing.com/guerrilla-marketing/ xbox-rise-of-the-tomb-raider-survival-stunt-tortures-fansstrapped-to-a-billboard/

For 24 hours, 8 contestants were strapped to a billboard in London. The contestants were subjected to harsh weather conditions, as voted for by the public. The public could tune in online at www.survivalbillboard.com and on Twitch.

It makes good use of an existing piece of advertising medium.

I think this could be a option to explore because movies are mostly advertised through billboards because of they target the audience when they are on the move. I like the way the public are the decision makers, And using twitch is perfect as this links perfectly with the Gaming audience.

They created a website that collated the Idea for easy access for the consumers. A website like this would hit the digital aspect to this brief. It allows the audience to get further involved with the campaign stunt.

The Dark Knight, 2008, 42 Entertainment.

The marketing campaign for the dark knight started a year before the film’s release and is credited as one of the largest, most interactive and successful pieces of viral marketing. Batman has a huge fan base which they tapped into so effectively. Leaving the work up to them to spread.

It went from the tiniest details to huge public stunts.

- Joker cards started popping up in a few comic book stores in California that led fans to a website; IbelieveinHarveyDent.com,

- a fake election campaig site promoting Harvey dent for District Attorney of Gotham City.

- Sites got ‘vandalised’ by the Joker.

- San Diego’s 2007 Comic Con was the perfect location to target the audience. Dollar bills with Joker scribbles turned up which sent fans on a scavenger hunt; follow the clues and you were led to an outside view point to see a plane sky write a phone number - New websites kept popping up including a Gotham news page, a Gotham gossip page, Batman propaganda site and election sites where you could vote. Registration cards were even sent out.

‘I believe in Harvey Dent’ and ‘Why so serious?’ Were the two main straplines that ran throughout the campaign.

- Fake clown travel agency was set up online that led people to their local bowling alleys; the first lucky few opened lockers to reveal a bag containing a bowling ball and a phone.

- Other fans went on a hunt in selected bakeries and were given joker cakes with a phone number spelt out in icing and inside the cake, was another phone.

- Collaboration with Dominos, and team Batman could order a pepperoni pizza from Gotham’s own pizza place and inside the box was a Batman mask and directions to another secret website.

Ex-Machina, 2015 Festival goers at SXSW in Austin were being approached by an attractive girl on Tinder asking several deep questions about love and what it is to be human.

- The conversation ended when she invited the guys to check out her Instagram page to see if they would be a match.

- When they followed the link they found her Instagram to only have two posts, a poster and a trailer for Ex-Machina, a film about artificial intelligence.

- They targeted viewers at a film and music festival where attendees were likely to already be interested in new releases.

Really simple effective idea. Targeting people directly at a film festival is perfect. Using social media and sending the user on a journey from interacting with the women to then going to the link and then finally the end result exposing the user to the film.

Chronicle, 2012 The film uses found footage to document three teens who gain superpowers after making a mysterious discovery at a house party, one of which being the ability to fly.

Thinkmodo founders James Percelay and Michael Krivicka had human shaped remote controlled planes flying over famous monuments in New York.

It quickly went viral being covered by news networks across America. The news coverage propelled the film to a number one spot in the box office beating Woman in Black and The Grey, and almost doubling its budget through ticket sales on opening weekend.

THE PLOT I Just wanted to go back to the plot of the film just to make sure what ever ideas I come up with a relevant to the film.

Summary We always knew they were coming back. After INDEPENDENCE DAY redefined the event movie genre, the next epic chapter delivers global spectacle on an unimaginable scale. Using recovered alien technology, the nations of Earth have collaborated on an immense defence program to protect the planet. But nothing can prepare us for the aliens’ advanced and unprecedented force.

Only the ingenuity of a few brave men and women can bring our world back from the brink of extinction.

My Summary - Using recovered alien technology.

- Nations of Earth have collaborated on an immense defence program to protect the planet.

Only the ingenuity of a few brave men and women can bring our world back from the brink of extinction. https://en.wikipedia.org/wiki/Independence_Day:_Resurgence Twenty years after the events of the first film, the international community recovers and builds up Earth’s defences using technology salvaged from remains of the alien forces. However, the aliens were able to send a distress signal before their final defeat, which results in a new task force of alien ships coming to Earth and threatening the human race once more.

- International community recovers and builds Earth’s defences using technology salvaged from remains of alien forces.

- Aliens were able to send a distress signal before their final defeat.

WAR OF THE WORLDS - ORSON WELLES

Orsen Welles war of worlds radio demonstration was took very seriously. This is the sort of approach I want to take with independence day. I want to expose people to this story that aliens are coming.

Not to the point where people will be killing them selves but enough that there is a mass discussion going on. According to popular myth, thousands of New Yorkers fled their homes in panic, with swarms of terrified citizens crowding the streets in different American cities to catch a glimpse of a “real space battle”.

- I Like this idea of people fleeing their homes. Maybe I could stage desertions within towns and cities.

- Fake broadcasts and newspaper headlines.

- Maybe their could be a series of broadcasts for Independence day that would be fed through the media.

There are always repercussions with making people believe something so terrifying. Leonardo Paez and Eduardo Alcaraz produced a Spanish-language version of Welles’s 1938 script for Radio Quito in Ecuador. The broadcast set off panic. Radio stations and local newspapers were burnt to the ground.

GOVERNMENT FOLDER - SUBMISSON CONCEPT

Top Secret File CV Norwegian designer Vidar Olufsen has created an interesting résumé and portfolio, designed to look like highly confidential documents.

For this project I need to demonstrate how my concept would work as I won’t be able to physically set up a stunt. I thought It would be a nice idea to design something that collates the idea. Since the new film is about the governments setting up a defence programme to defend the earth, I thought of a Top secret folder like this one would be a perfect fit. Making the project into a formal document like this. It would be a nice way to demonstrate the UX.

Marvel - Ant Man

100 ant-sized IMAX tickets were hidden around three UK cities – London, Manchester and Birmingham, giving finders free entry to see the new movie. - Engaging the audience into look for something. Which has a benefit for them.

Crime Dramas: Alibi A tall model of a human skull revealed at a magnified crime scene on London’s South Bank.

The ‘make it massive’ PR stunt was to ‘kickoff the summer season of crime dramas on television channel Alibi’. It’s something to see and send virally.

IDEAS Taking my research forward into the ideas phase. I decided to try laying out my ideas on my layout pad. Nice big space to write down my thoughts, I really enjoyed working like this.

I started to brake down the brief into areas that I thought were the most important and that would spark some ideas.

- Aliens are coming.

- Defence program.

- Few brave men and women to save the world.

I did some quick brainstorms on what people would do if aliens were invading.

-

Wait & See Go into hiding/Remote/bunker Observe Kill yourself Gather your family.

Ration

This gave me some good thinking points to progress.

- Linked it back to a DEFENCE PROGRAM. ‘Join the Defence Program’ ‘Bring the community together’ ‘How can they get involved in saving the planet?’

- Prepare for the movie?

- Alien survival guide.

- I went back to the plot and pulled out this info. ‘A distress signal was found in the end of the last movie’.

Maybe I could use this sound?

To trigger the campaign. But hearing is less effective then seeing.

- Maybe some sort of broadcast like a speech by someone?

Could be the trigger to the campaign trying to make it as believable as possible, to cause panic to the viewers.

- A main part of the last movie was pilots? so then I thought about recruiting the ‘Audience’ to help save the world. Linking to processes in the army/RAF. There could be a sign up? To join the ‘defence program’. The audience can be involved in activities/ stunts, to prove you can help.

- From there the Idea expanded into this whole ‘Recruitment concept’.

- War/Propaganda posters.

‘Uncle Sam’ concept.

‘We want you’ ‘The earth needs you’ ‘Join the fight’ - Sign ups - Join the fight

- Pilot

- Gunman

- Defence Test - Sign up - Pass test - Go to training program - Top scores

- Free tickets - Id cards - Stamps (shows your apart) - Social media gets involved.

Concept Refined.

With all these Ideas down on paper I wanted to refine my concept further. Clear notes that display the different areas and also the narrative to how the Idea will function and play out to the target audience.

Straplines “Join The Fight”.

“The Earth Needs You”.

“The Earth Wants you”.

“We Want You”.

“We Need You”.

“Their coming...”

“Aliens are Coming” “Their back”.

“Do your part”.

- The involvement of the audience is key .

- Recruit the audience to help fight the invasion.

- Propaganda Posters (Encourage Them to sign up)

- Static Posters.

- Interactive Billboards.

- Video Clips. (Could include Actors.) (Geoff Goldblum)

- Clips/Warning of Aliens approaching can be recorded. Pushing people to sign up. Be persuasive, Create a panic. Explain the benefits so it interests the audience.

- Take part in the Activities.

- Entered to win free tickets/ Premier tickets.

- Have fun and be apart of the movie experience.

Sign ups - Website - On the streets - Special badge/Pin/Id card to show your apart of the defence.

Training/ Activity day - Bunch of fun activities inspired by the movie

- Pilot simulator

- Target practice

- Strategy defence co-ordinator

- Self defence/ hand to hand combat

- Obstacle course - Get assessed and placed on a leaderboard.

- Top scores get to free tickets

- Meet the cast.

- Premier.

The Journey.

The user journey is really important in this brief. At the start of the project I did a brief version of this. With the concept I have now I decided to plan out the way this campaign will play out. This will include a beginning, middle and end and will also feature what happens when in the campaign.

- Announcement

- Reaction/ questions.

- Drip Feed Info

- About the alien.

- About the Program.

- War Propaganda

- Posters.

- Sign ups.

- Boot Camp

- Stunt Activity.

- Film viewing.

This is just a brief view of the campaign plan. As I continue to develop the campaign the more specific details will follow.

Beginning - Announcement/ ‘Public speech’.

Televised announcement declaring that in 1996 there was a signal being projected from earth that scientist thought was extraterrestrial. Turns out they were right and aliens are approaching earth. Estimated arrival will be in June 2016.

We need YOUR help to help protect the earth. There will be a Recruitment programme that will be released around the world shortly after this announcement. Join the fight! We need you.

More information will follow on how to sign up.

“Good morning. On the 25th of June, 1996 scientist identified a signal that was recorded leaving earth. The source of the signal was unknown but was suspect of being extraterrestrial.

Through further examination of the signal we now have secure evidence that this signal is indeed alien, and is intended for something alien. We have been working closely with SETI and NASA to try an locate the intended target. For this next statement, viewers discretion is advised, but is inevitable.

In June 2016 the earth will be visited by an extraterrestrial life form. We are led to believe they may be hostile, but we are taking the necessary precautions to prevent any possible outcome. Therefore, as of today we will be executing a world defence program, but we need your help. We want all of you to be prepared and to put aside our petty differences and be united in our common interests.

The program will be recruiting every willing person that wants to protect themselves, their loved ones, the Earth and all of Mankind. “Mankind”, That world should have new meaning for all of us today. We need your help, Unite and protect our world.

More details of the programme and sign-us will be released in the upcoming weeks, Thank you.”

Prepared a speech that will play as the ignition to this campaign. I have highlighted in pink the areas I have linked with the previous movie/speech. I thought it would be a nice Idea to keep information from the last film and this film so that the audience could possibly figure out what’s happening.

What can I design? How do I show this Idea working?

With the project broken down I decided to take those areas and break it down further into what I will be designing. I need to demonstrate how the concept would work and design elements that would be constructed and how they would look like.

As this is a government/armed forces type outcome the design should resemble exactly that, maybe with a bit of a modern look to it. I will gather a mood board of what I’d like each element to resemble.

What I will be designing.

- Speech (Written)

- Mocked up to look like real speech paper.

- Images of speech taking place.

- Spread online to youtube/Facebook/Twitter

- News headlines - Recruitment Propaganda

- ‘We want you’ Posters (Uncle Sam). (locations)

- Interactive billboards. (Mockup)

- Links to website/Social media.

- Directs people to website and public sign up dates - Website

- Collates all the project.

- Online Sign up (form) Survival Pack

- Blog page.

- Packaging design

- Links to social media.

- Product design

- Explains wha’ts happening.

- The Film.

- Shows all the members.

- Leaderboards.

- Public sign up

- Sign up tents (how they look)

- Show people signing up

- What the form looks like (Ipad)

- Stamp.

- Id Card.

- Certificate

- In the Tent

- Pin.

- What they are signing up for (Poster/Graphic)

- Video?

- Benefits.

- Posted Guide/Survival Guide/Pack.

- Outside

- Inside (whats in it)

- Labels/Editorial.

- Training day

- The Look of the bunker.

- Floor plan.

- Each acitivty

- Exaplined/Instructions what to do.

- Iconography.

- Show Social media/ Photos/Tweets/Snapchats.

Cinema Experience - Bringing an experience only received when you go to see Independence day Resurgence.

- Themed food Items

-

Popcorn Ration Drinks packaging Nachos Hot dogs Pick and mix - Alien shaped treats.

- Design a stall.

Gun shaped sweet dispensers

- Survival pack

- Editorial - added info about the aliens - Ration pack

- Before the screening.

- Dramitc music.

- Encouraging speech.

- Light shows.

- After The screening.

- Crowd gathers to celebrate them saving the world.

- Themed 3D glasses.

- White house.

- Aviators.

- Themed Tickets.

- Cool cinema ticket to keep as a memory.

- Encourage people to cheer in the movie.

- Audience interaction - American film, express yourself.

- Viewing interaction.

- If something happens on camera get people in the audience to respond.

- If an alien dies you take a puff from the comical Cigar. (Will smith style, Homage to the first film).

I think bringing the campaign into the cinema is another way to get people excited about going to see the film. If you know there was going to be a different kind of experience at the cinema for this film or their were cool themed things, It would definitely make me want to be apart of it.

DEVELOPMENT With everything planned out I can now start the development of these concepts to the final solution. My concept will then be placed into a presentation document which will fully explain the campaign from start to finish.

The Speech I have to visually show the idea I can�t submit it in words. For the speech i decided to create a fake newspaper and video that acts as broadcast for when the speech will be given.

Good Morning,

On the 25th of June1996, scientist identified a signal that was recorded leaving earth.

The source of the signal was unknown but was suspect of being Extraterrestrial.

Through further examination we now have secure evidence that this signal is indeed Alien, and is intended for something Alien. We have been working closely with some organisations to try an locate the intended target... to which we prevailed.

For this next statement, listeners and viewers discretion is advised, but it is inevitable.

In June 2016, the earth will be visited by an extraterrestrial life form. We are led to believe they may be hostile, but we are taking the necessary precautions to prevent any possible outcome. Therefore, as of today we will be executing a World Defence Program. The aim of the program is to protect our planet and all of it’s inhabitants.

The program will be recruiting every willing person that wants to protect themselves, their loved ones, our beautiful planet and all of Mankind. That word should have new meaning for all of us, so lets put aside our petty differences and unite in our common interests.

Sign ups will be taking place in the coming week. We strongly urge you to sign up via the website or find your local recruitment station immediately.

Additional advertisements will be released shortly with all the information you need.

Thank you.

I also decided to write up the speech and created a mock up as if it was printed for the actual ‘President’ to read off. I looked up how Obama presents his speech and he has them typed out like this one.

POSTER DEVELOPMENT

The first piece of design is the recruitment posters. I wanted them to resemble some sort of armed forces type poster. I instantly thought of the Uncle Sam posters for the U.S is for saving the world so I thought about that so including the image of for the communication. I also wanted

Army. Now this concepts it would have to be clear a world is very important to link the audience, this is why I decided to find a person that would resemble the public. I liked this picture because the person looks somewhat surprised, and worried. Which also helps with the communication.

That’s the sort of expression that makes it believable.

POSTER CONCEPT Combing the image and the person was limited due to the fact the image was just from shoulder upwards. This isn’t a problem as I want the design to resemble the image of Uncle Sam. The text would now just sit underneath the imagery. The strapline, and information about how to sign up would fill the rest of the poster. The overall design needs to look modern and futuristic as well as being simple and informative to the audience. So I think the ‘Uncle Sam’ is a perfect direction.

INDEPENDENCE DAY RESURGENCE - TRAILER

http://uk.ign.com/articles/2015/12/15/dissecting-the-alien-secrets-of-the-independence-day-resurgence-trailer

The big release of the trailer gave me more of an Idea of the overall look of the movie so I could synthesise elements to use for my campaign.

This linking back to my aim of keeping my concept related to the movie.

I watched a rewind on the IGN website.

They dissect the trailer to find out more information. The ESD was something that stood out to me as well as an overall colour theme, which is of a light/ futuristic blue, this is something I can take forward in my design. The ESD stands for EARTH SPACE DEFENCE. This is the defence organisation that is saving the world. I can use the ESD for my project now I know there is a specific brand that’s related to the movie.

In the trailer we catch some glimpses of some pilot fighting, some shooting. Which looked awesome and for me as a fan I’d love to be able to be apart of those activities, so that’s why my concept is including them.

The IGN video really helped me understand the film a little more and helped with strengthening my idea and design aesthetics.

http://www.superherohype.com/news/360885-the-fate-of-willsmiths-steven-hiller-from-independence-day-revealed?slideshow=9213#/slide/33

I recently watched the independence live show on Youtube where the cast got together. I went back to it and discovered this website and gathered a vast amount of imagery from some of the sets. Images of displays, schematics of the fighter jets, Interesting images of branding, like the ESD logo, which I discovered in the IGN video.

I have been designing concepts but I can go back and make a few tweaks so that the campaign has a similar feel to the design aesthetics of the movie

Here we can see some of the displays, the fighter jets and some of the branding. Some of which is unknown. It’s hard to design a stunt/campaign when you know little of the actual design of the movie so you can make it relatable but I guess it’s down to the overall concept, that is what they are looking for.

I could use some of this imagery to help back some of the concepts I’m creating.

THE WAR OF 1996 - WEBSITE The release of the website ‘The war of 1996’. This is a timeline that shows all what happened from the first film all the way to the present. Throughout the time line it holds key events in which you can access.

I wanted to keep up to date with that was going on so that It could help me with concepts, in terms of how it will look. I decided to have a look and see what elements I could use.

A lot of information has been added to this site about the whole story they have created for this movie. Looking at the aesthetics of the site I want to bring some of that over to my concept so that it looks like it’s apart. The blue and orange colours. The iconography, typefaces etc. This website is really interesting and I love the overall design of it. It seems like they have already have a campaign set up for this movie. I just hope that my recruitment Idea makes sense to them and is effective.

Revisiting my previous design I decided to change around the type so it would include the new found evidence of the ESD. I tried to find a typeface that would resemble the ones used in the film.

I went with ‘Fairview’ because of its tall stature and it’s interesting straight edge angles, gives it that futuristic styling.

Black background serve great to link it with ‘Space’ and so that the imagery and the text would really stand out.

With the new research I obtained I added some changes to the recruitment posters. I felt the imagery of the person from the public was a good idea but I thought that the audience would better relate to a figure they know, Like Jeff Goldblum.

Jeff will be the one playing his character and being the one encouraging the audience to sign up through print and interactive billboard.

I also added that blue/digital colour I sourced from my research into the design, to keep it looking like content they are making.

A change in my iconography.

The use of these hexagon shapes were used a lot in the war of 1996 website. I decided to incorporate them into my concepts instead of something different like my rounded previous versions. This makes more sense to me.

Sign up sites For the sign ups I want to get across that there will be a site in which Jeff will lead you to through the interaction from the billboards.

This site will be specifically for people who have shared an interest to go check it out and see what’s going on. In the tent is where they will find out what’s happening and have the opportunity to get involved. To show this I put together an Ipad display in which the members would sign up on with the help of some staff. The tent will be staffed by members of the ESD. It’s their job to explain to them the campaign and encourage sign ups.

Star Wars interactive video I came across this in facebook. A lot of 360 videos are being floated about the internet lately. This one is of a speeder in star wars. As you watch the video you are able to freely click and drag as if you were looking around. It’s really immersive.

I could use this as a concept for independence day. It could be a seen as the aliens are approaching you can click around and see just the scale of the ships approaching. Or it could be of a battle in the sky. It could put you in the seat of a fighter as you are destroying ships. This would be a purely digital experience you can have whilst your on your computer

Alien KIT/Welcome pack I wanted to give the people that sign up something that gets them spreading the word. Something physical they can take away.

The kit will serve as a way of giving the people more knowledge about what they have signed up to. And it’s something for them to keep a memory.

I have kept the Iconography through onto this design. The box will contain a variety of things one being a handbook which will explain all they need to know about the invasion and the ‘Training Program’.

Lapel Pin I wanted to give something to the people that sign up.

Something that makes them stand out from the crowd.

The rise of custom lapel pins are on the rise so I thought it would be cool to give out this pin to people who sign up. This will let people know what your apart of and it will be something to remember and keep.

I also want it to act a piece of identification. You need this to get into the training program. Again I thought those hexagon shapes would serve as a great crest, and the orange colour would make it really noticeable.

The design could also feature the ESD logo found in my research. That might be more suited.

The Campaign Website The campign needs a website to hold it all together. I was really inspired by simplicity of the Tomb raider website. That type of design would be perfect for my concept.

I used a similar layout keeping elements simple and clear for the user. I wanted everything to be included so that if you missed the billbaords and so on you could still pick up the concept from just the website.

Each stage has it’s on section will fully explains what it’s about. Videos will also help the audience understand how the training day is going to look like and function. Sign ups are also taken through the site.

A limit on the sign ups maybe required as it could be overloaded with people and the whole campaign would fails.

The hierarchy follows the same route as the physical experience, telling a narrative from start to finish. I also included at the bottom a link back to the film encouraging them to pre-order your tickets.

I wanted to bring this futuristic elements into the website, for example the iconography and the interesting composition and juxtaposition.

The prize at the end is what the audience is playing for. If they really want it they can try hard on the training day. But if you just want to purely have a go can be casual then you can. It’s appealing to all audiences.

The encouragement of social media is also a key point in the campaign. I want to make sure that the audience are interacting through pictures and videos they are taking when they get pulled into the campaign.

The Recruit Profile I didn’t just want to have a website I wanted the user to have their own personal account that they can access. I want the audience to feel apart of the experience so giving them profile makes them feel like they are in this.

The account will hold your details as a member. It will also hold your scores obtained in the training program.

I also wanted a leaderboard so that you can see where you sit with the other recruits. The design is consistent using them hexagon shapes and interesting angles.

I wanted the leaderbaord to be something a bit different that a graph. I want the use to freely click on different parts of the world to see who is ranked where.

After all this is a competition you want to know your competitors