Sonic Manchester
#Dealwithit Rationale The brief was to create an A3 listing poster for Sonic Manchester and to help them gain a wider student audience to come and attend Sonic events. The problem Sonic Manchester has is that students perceive classical music to be boring and only for older or posh pretentious people. The challenge was to change this perception and to create a larger social media campaign to encourage sign ups and increase follows. For a Student listening to classical music is perceived as being boring and uncool, we want to start a trend where students take ownership of the weird embarrassing things that make them, them and to feel empowered enough to not care what other people think, because not caring about the “haters” is cool. Our idea is to get students to confess to hobbies or interests or even little quirks that their peers would consider weird or embarrassing and to share their confession in a video or image with the line ‘deal with it.’ Through this campaign we want to express to students that they shouldn’t be ashamed or feel it’s not for them if they want to go to a sonic event.
Job Sonic Manchester
Date 06/11/15
Name
Team
Rationale
Anthony & Catrina
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