Anthony Sutton Digital Sketchbook Module: Professional Practice
Project: Self promo & Website
Blog: http://anthonysutton.blogspot.co.uk/ Pinterest: antsutton93 Twitter: @MrAntSutton Email: Anthony_sutty@hotmail.com
SELF PROMOTION This booklet will contain research I have gathered to inform my ideas for this module. Pages will consist of imagery I find both primary and secondary to create a mood-board of inspiration to help me progress through the design cycle. I have a link to my pinterest board where I have collated my secondary research. Here I’m looking at branding and promotion this will inform my Ideas for creating my logo and promotional material.
- Using her name effectively with hidden messages, great impact. - Clever envelope design, considering Shapes. - Clever Bold negative space logo (UBear) (Illusion). - Interactive Message self promotion idea. - Internet Sourced | pinned to my pinterest board linked at the top of the page.
- Custom USB Self Promo Idea.
- Images sourced from ‘Pentagram marks” Book. - Very clever and subtle marks. Simple bold and black. - Clever use of shapes and negative space to create type. - Type with simple imagery to also help the communication.
- Featured in “Monogram logo” book. - Typographic Mark. The lower-case serif a and s Joining to create a unique logo that fits together cleverly. Inspiration for my own initials.
- More from Pinterest. A business coin and a clever play on a surname DEASY, interactive business card idea.
- Milwaukee brewers logo
- Quirky business card Named Ferrari. - Clever logo design creating a subtle image. - Simple line logos that I love the look of. - Black and white, with hint of colour. - Bold negative space Images. - Hand drawn crazy geometric pattern work.
- Will you hire me? Self Promo, humorous USB proposal. Quirky, Cheesy but well done idea. Something interactive and funny.
- Back Alley Barbershop - Plus63 Design Co. - Business card with a token coin for discounts. - Interactive, clever and would leave you with something to keep hold of. - Clever logos, subtle and simple to communicate their message. -Adjusting type to create an interesting logo.
- Type into image logos, creating a clever communicative design. - Nice simple, booklet portfolio, with an interesting cover design case. - Subtle icon based logo design along side typefaces. Clever images with double communication. - Initial based self promotion, Clever use of the typeface making the characters fit together.
- Interesting matchbox calendar could include a piece of my work as the images for each month. Like the idea of something useful but incorporates my work. - Using something that already exists and adapting it to self promotion idea like this arcade ticket roll out. - Cool laser cut box to package a business card could be a cool way to present a piece of self promotion. - Two examples of self brand marks, using initials and altering the type to communicate themselves.
- Wooden printed chip, something a bit different than a business card. - Self promo logo. I like the way they have shown how the logo has been developed by combining three separate images that represent the ethos of the company.
- Some hidden logo designs, using negative space and joining of the A’s and S’s to create initial logos.
Logo Book - Looking at how two characters can be linked together. Quite like the feel of “Morgan Road Books” Linking the M into a symbol. - Serif and script typefaces seem to allow an easy link up.
LOGO IDEA GENERATION & DEVELOPMENT Logo generational and development stage. Here I will be demonstrating my idea sketches and the development of them into a final logo. Then I will be showing how my logo will represent me in different mediums like a stationary.
- Sketching my initials out looking closely at the ‘A’ and the ‘S’. Looking at how the can connect together in a way that’s clever and hasn’t been done before. - I started by writing my name out then looking at capitals and lower case characters. - I explored san serif and serif options both I think would reflect me. I do feel that san serif will be more suitable for me.
- At the top I have explored the sketches digitally on illustrator using the tablet. - I also examined my name further looking at if there was some hidden meaning in my name. I had no look with that experiment.
- I also explored the name options to represent me. I have a few names I am known for, like sutty which has been my nickname my whole like.
- As I consider my self to be more professional I think my actually name will be the best option.
- I began to work with some of the logos from the previous page. I had a few options like the script initials. I also had more of a graphic option that shows different ways of the ‘A’ and ‘S’ interacting. - I then took them designs and experimented with how my name would work alongside the logo. I feel at this point in time I will have to settle on a logo so I can get on with my website. They dont work to well at the moment but they are still initial.
- I revisited my logo because I wasn’t happy with it, I thought it doesn’t represent me. So I produced these little Ideas based on previous sketches.
- I came across the really cool way of connecting the lowercase a and s. The form of the characters link together in a way that compliment each other.
- I then took this idea and experimented with the logo working with the rest of my name. Again it works really well.
- I experimented with different stroke edges which I think changes the feel of the logo. I think a more rounded edge is more appealing.
- I took that logo and tried it on a black background to see if it is just as effective.
- It does work really nicely kind of looks like a chain. - I am a bit worried about how long the logo us. I do have another idea I would like to mock up. This logo could be a back up or an alternative I could use for something else.
- I revisited a previous logo that I thought I could take forward. I like how it’s balanced within a square. The ‘A’ and the ‘S’ join together in a diamond shape. - I developed it further by increasing the stroke to a thicker width. It works on it’s own or with a background. - I like the emblem feel I can see it working across all things promotional.
- Final logo designs with the different options it can be in. - Colours can be changed in the future.
- I have uploaded the logo onto my blog and onto my twitter page.
- Business card concept. This is what I’d like my business card to look like. I also had a thought of creating a wooden business card like the one above. A little more interesting that the standard card, hopefully it could make a better impression. - Invoice for freelancing. - Letterheads/Emails.