ROCHDALE TRIATHLON CLUB Rebrand
RATIONALE The aim of the brief was to rebrand Rochdale Triathlon club. The rebrand required a new logo and promotional material such as race kit and hoody. The designs must incorporate the traditional colours of Blue and Yellow and should be of a contemporary style that will work across all training kits. Renata and I wanted to bring Rochdale Triathlon Club into the modern world with a sleek,professional simple design. We felt the previous logo was to complicated and need simplifying. we created the new brand around the letter R. The R is the hub of the design and will be the memorable Icon to represent the Rochdale club. We thought the typefaces were outdated and needed to be updated and more legible. We believe there could still be added changes to both the logo and the kit so any feedback on how the designs could be finalised would be the next step. Thank you.
Designed and created by Anthony Sutton Renata Leemhuis For further information please contact Anthony Anthony_sutty@hotmail.com
Job Rochdale Triathlon Club
Date
20/01/15
Name
Introduction and Rationale
Team
Anthony & Renata
Page 1
LOGO
- We believe there could be some changes to thickness of the ‘Triathlon club’ section as we believe this needs to stand out just as much as ‘Rochdale’. - The R could be used in these 3 ways shown. Also the structure of the icon and typography could be aranged to fit different areas of design. PANTONE yellow 012 C PANTONE 2767 C
Job Rochdale Triathlon Club
Date
20/01/15
Name
Logo Presentation Page.
Team
Anthony & Renata
Page 2
CS ELITE WOMEN
PANTONE yellow 012 C PANTONE 2767 C
Job Rochdale Triathlon Club
Date
20/01/15
Name
CS Elite Women
Team
Anthony & Renata
Page 3
CYCLING LONG SLEVE SPEEDSUIT
- Back option could be changed to this.
PANTONE yellow 012 C PANTONE 2767 C
Job Rochdale Triathlon Club
Date
20/01/15
Name
Cycling Long Sleve Speedsuit
Team
Anthony & Renata
Page 4
CS PERFORMANCE CLASSIC TRI SUIT
- Back option could be changed to this.
PANTONE yellow 012 C PANTONE 2767 C
Job Rochdale Triathlon Club
Date
20/01/15
Name
CS Performance Classic Tri Suit
Team
Anthony & Renata
Page 5
HOODY
PANTONE yellow 012 C - Back option could be changed to this.
PANTONE 2767 C
Job Rochdale Triathlon Club
Date
20/01/15
Name
Hoody
Team
Anthony & Renata
Page 6
MEN & WOMEN RUN TOP
PANTONE yellow 012 C PANTONE 2767 C
- Back option could be changed to this.
Job Rochdale Triathlon Club
Date
20/01/15
Name
Men and Women Run Top
Team
Anthony & Renata
Page 7
JOGGING JACKET
- Back option could be changed to this.
PANTONE yellow 012 C PANTONE 2767 C
Job Rochdale Triathlon Club
Date
20/01/15
Name
Jogging Jacket
Team
Anthony & Renata
Page 8
RACE SHORTS
PANTONE yellow 012 C PANTONE 2767 C
Job Rochdale Triathlon Club
Date
20/01/15
Name
Race Shorts.
Team
Anthony & Renata
Page 9
LETTER HEAD/ BUSINESS CARD/ MEMBER CARD
PANTONE yellow 012 C PANTONE 2767 C
Job Rochdale Triathlon Club
Date
20/01/15
Name
Letter Head/ Business Card/ Member Card
Team
Anthony & Renata
Page 10