How to Get Killer Copywriting Ideas Almost Instantly - Copywriting 202
“Copywriting 202” Free Articles by Robert Plank
“…I've compiled free articles that Robert Plank is giving away through his site or from article directories. Long on content, short on sales, but he is hoping that you like his free stuff enough to someday buy something he's selling, of course, and if you do, I might or might not get a commission out of the deal. Regardless, you can learn a lot from reading the following articles, just like I do…”
Compiled by Syamsul Alam http://www.SyamsulAlam.com
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How to Get Killer Copywriting Ideas Almost Instantly - Copywriting 202 Table of Contents Interview Yourself to Get Killer Copywriting Ideas.............................................................................. 3 Interview Questions to Ask Before Writing Copy ................................................................................ 4 Research Your Copywriting Like a Pro ................................................................................................. 5 Copywriting Tips - The OTC Copywriting Guarantee Formula............................................................. 6 Other Resources by Robert Plank ........................................................................................................ 7
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How to Get Killer Copywriting Ideas Almost Instantly - Copywriting 202
Interview Yourself to Get Killer Copywriting Ideas It is commonly recommended that when you start a copywriting job, you interview your client to figure out exactly what he wants you to write about. But an overlooked method is the self-interview, which you can apply if you write copy for your own product or even if you are writing it for someone else. If you write your own copy, it is easy to come up with baited questions to ask yourself that you know the answer to. That is right, even if you know the answer to a question like, "How fast can I put this online course into action?" Type out the question, then answer it. You can always delete the question later. Asking a question first ensures that you write each answer as a direct response to that question before you get off topic. Asking yourself a question before you write a paragraph is a surefire way to make your copy easily editable (if each section addresses only one subject, you can rearrange them easily) and ensures that if you write copy long enough, you can write your own copywriting templates. What are copywriting templates? You can lay out your own interview questions for yourself on a page asking common questions like, "What are you selling?" "Why would I want to buy it?" "What is the most important benefit I will walk away with?" "What is your refund policy?" "How can I order?" And any other questions you can think of. Even if you already interviewed your client about what should be on the sales letter, you should re-interview yourself so you get the right verbage and word flow out there. Please do yourself a favor and interview yourself to get copywriting ideas. Robert Plank, internet marketer, PHP programmer, and 23 year old homeowner, made an average of $10,000 per month every month in 2008. Check out his marketing ideas worth STEALING at: http://www.robertplank.com Article Source: http://EzineArticles.com/?expert=Robert_Plank
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How to Get Killer Copywriting Ideas Almost Instantly - Copywriting 202
Interview Questions to Ask Before Writing Copy When you write a sales letter, you are going to have to interview your client beforehand. Even if you are a veteran copywriter with intimate knowledge of the product or service you are selling, you need to interview your client to make sure you are producing the ad he wants. Even if you are writing copy for yourself, you need to interview yourself to clarify your selling points. The three things you need to ask your client (even if you are the client) are about the tone, length, and style of the letter. First, you need to decide on a selling tone. Will the ad be an advertorial, where you try to educate your reader about a problem in detail before presenting a solution? You might have to do that if you were to explain something obscure, like a report on how to cure bad breath. On the other hand, if you are selling life insurance, most people understand the need to protect their property and family after their death, so it won't require as much explanation. In this case you only require a short explanation and can jump right into the benefits and features. Another important feature is length: long copy or short copy? Is this simply a short lead capture page to get a name and e-mail, or a long 50 page letter tackling over every possible objection? Or anywhere in between? Will you have to incorporate any case studies or testimonials to the letter? Will you need to write any additional solo ads or follow-ups? The final issue is the style of the copy. What demographic will read the sales letter? Young or old, rich or poor, patient or impatient, man or woman? Find out exactly who the perfect prospect is so you know if you should present your content with lots of video clips, lots of bullet points, lots of short paragraphs, and so on. Depending on who you are writing copy for, I am sure you can come up with a few more questions related specifically to the job you are about to tackle, but if you ask about the tone, length, and style of the copy, you will already know half of what you need to know about your copywriting job. Write sales copy in just five minutes, with no sweat, my foolproof formula is at your disposal: http://www.fiveminutecopywriting.com Article Source: http://EzineArticles.com/?expert=Robert_Plank
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How to Get Killer Copywriting Ideas Almost Instantly - Copywriting 202
Research Your Copywriting Like a Pro As an up and coming copywriter, you might not know how to properly research your copywriting. If you write an ad for somebody and constantly find yourself switching back and forth from writing, fact-checking, and e-mailing your client for clarification, chances are you neglected to do the proper research. To make sure you are on the ball with your copywriting, you need to consider three factors: copy, factoids, and needs. The first thing you need to know is copy. No, I don't mean "copy" as in the sales copy, I mean you need to COPY what works. I don't mean you should steal huge chunks of other peoples' sales letters, but you need to look at your competition and see what sells well. What ads do you see in niche magazines, e-zines and pay-per-click ads time and time again? Which ads make you drool and reach for your wallet? These are the ads you need to remember, and use to build a swipe file. Next, you should research your factoids. Notice how I said factoids and not facts. You do not want to be comprehensive with your sales letter, only hit on the right triggers to agitate your readers into buying. Find out little known facts about your niche. Let's say you were marketing a brand of dishwasher soap. How harsh is normal dishwasher soap to the environment? To your skin? What about to children and pregnant women? Is it cost effective? How easy and cheap is it for the companies to make, and do they pass the savings onto the consumer or gouge them with fat ugly price margins? Search on Google for the phrase "dishwasher soap" and then type either the word "tips", "hints", or "facts" after it. You will be surprised what selling points you can dig up. Finally, you need to understand that sales copy serves a need. What does dishwasher soap to do maximize pleasure and minimize pain? What do dishwasher soap users usually deal with... dirty dishes that won't clean, expensive soap? Maybe the dispensers people usually use do not open easily, or they confuse soap bottles with other bottles and poison themselves. This last method of research is the most powerful and will give you the best selling points out of all these research methods. Those three tactics for research should help you be more prepared the next time you write copy, so if you stay disciplined and always research before you write, you will become one of your niche's top copywriters. Write a sales letter in 5 minutes! http://www.fiveminutecopywriting.com Article Source: http://EzineArticles.com/?expert=Robert_Plank
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How to Get Killer Copywriting Ideas Almost Instantly - Copywriting 202
Copywriting Tips - The OTC Copywriting Guarantee Formula Every good sales letter has a guarantee at the end. When you are trying to sell something, no matter how appealing you make it, prospects are always going to have some resistance when it comes time to buy. It does not matter if you sell a $5,000 product or a $7 product, or even if you give away a free product. People are always going to wonder, what happens if I order and I do not get anything in return, or they get a product but it does not work at all? Luckily, if you use my OTC (Over the Counter) guarantee system, you can figure out how to craft the perfect guarantee. The first component of the OTC guarantee system is the Outrageousness. Most people do not realize how easily they can refund. Payment processors like Clickbank and PayPal will refund for up to two months, banks will chargeback for up to six months, and in some rare cases, I have heard of marketers getting chargebacks up to one full year later. If you have to give the guarantee, why not play it up? Be outrageous, and tell your prospects that if they are not thrilled with the product, they can get a no questions asked guarantee and have their cash back within 24 hours. Next, introduce a timeline into your guarantee to remove scarcity. To further allay any fears of being ripped off, remind readers that even if they are on the fence, they have a 48 trial period to review the system, risk-free. If 48 hours is not enough, keep it for a month. If they have not seen any change whatsoever, they can still return it within 60 days. Also remind people that if they only make 10% of their money back within the next week, they will have made 520% of their money back in a year if they keep it up. Finally, there's the Conditional component of the OTC guarantee formula. Be hard on yourself, and tell prospects that they should only keep the product if it delivers for them. Selling a time management product? Tell them if it does not squeeze an extra 2 hours out of every day (that is a full MONTH out of every year), they should quickly ask for a refund. If you sell a making money product and it does not earn your buyers an extra $750 within the first 30 days of use, they should return it. Again, the condition component adds onto the limited-time and outrageous techniques we discussed earlier. If you are stuck coming up with the perfect guarantee, consider the OTC guarantee formula... outrageousness, timeline, and conditions... and you will be well on your way to crafting the perfect copywriting guarantees. Get the exact step by step formula to write a sales letter in five minutes or less, complete with easy to use worksheets and plug-n-play headlines, offers, stories, and guarantees... http://www.fiveminutecopywriting.com Article Source: http://EzineArticles.com/?expert=Robert_Plank
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How to Get Killer Copywriting Ideas Almost Instantly - Copywriting 202
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