JSH® Magazine, Since 1876 - Hors-Serie "Short Supply Routes"

Page 20

Careers Pioneers, explorers,

the new «possibilists» Sublissima Noëlla, the impact maker I met at Baselworld She was on the launch podium for ethical gold according to Chopard in 2018 at Baselworld. Cypriot-Congolese top model Noëlla Coursaris Munsuka is the founding soul of Malaika Foundation - angel in Swahili. This fashion photographer’s muse dedicates her fame to the education of young girls in Congo. She is the embodiment of international figureheads who are committed. Her resolute and gentle voice is an awareness of one of the most chilling contemporary realities: as a gold producer, her country is full of children who survive in poverty and destitution. His moving message became even more concrete. For beyond this gold that not everyone can afford, there is also cobalt, which can be found in any cell phone and of which his native Congo is overflowing. And if finally, thanks in particular to Chopard’s connections with the world’s red carpets, the ultimate luxury in watchmaking or jewelry could be achieved through greater respect for materials. _JAG - https://malaika.org

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#JournalSuisseHorlogerie JSH 2021 / #02


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