PRESS KIT 2012
Press Kit 2012 BaselWorld 2012 : Halle 4.1 - Stand A27
TF Est. 1968, Contact: +41795078982 freddy@tfco.ch Press Office: @TRP, Textes & Relations, Productions +41763280379 – be@TheRightPlace.ch
Press Kit 2012 BaselWorld 2012 : Halle 4.1 - Stand A27
New for 2012 TF Est. 1968
Phases of the moon to grace cuff links Well-known for its cuff links inspired by the world of watchmaking, the Swiss life style brand, TF Est. 1968, has done it again. A Moon phases complication now adorns the most elegant wrists. The brand continues to savour the success of its collection crafted in tribute to the Tourbillon, while once again combining affordability and craftsmanship. Today, a new cuff link collection dedicated to the master watchmaker’s Moon phases complication came into being. Aficionados, collectors and enthusiasts of mechanical watchmaking rejoice! TF Est. 1968 already boasts a great many models dedicated to the Tourbillon responsible for establishing its initial success. They have now found their way into the world’s most prestigious watch boutiques, as well as the major international distribution channels. In fact, they will soon be seen in no less than 500 retail outlets around the globe, a success story firmly rooted in the unique and trendy luxury market, complete with their accessible price tags and carbon flourishes. As with all watchmaking complications, the moon phases indication came about through a genuine need, one that would help pinpoint the best time of the month for raising crops, when the moon affects the sowing and harvesting. Swiss watchmaking history, and the craftsman’s mastery of micro-mechanical techniques, owe much to the highly practical considerations facing common-sensical farming ancestors.
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Moon phases: a voyeuristic display of watchmaking skill adorning the shirt cuff…
» ‘Moon Phases’ cuff links The particularly robust TF Est. 1968 cuff links are air- and water-tight and resistant to shocks and aggressions of all kinds. Other variations on the mechanical watchmaking theme are already taking shape as we write. And, as ever, the hallmark traits of the brand are present, a witty nod to today’s use of carbon fibre, luminous colour pops and a super-affordable price tag. Encased in a cage of steel, sporting an array of carbon details, a watchmaking mechanism in perfect working order accompanies every movement of the wearer’s wrist. Through what appears to be the transparent crystal of a watch case, the eye is beckoned towards a voyeuristic display of technical achievement. Design-wise, the lack of conventional stem accentuates the functional aspect of the piece, preventing it from rotating about its own axis. A neat and snappy precision spring clasp holds the piece in place, anchoring it firmly to the shirt. TF Est. 1968, Contact: +41795078982 freddy@tfco.ch Press Office: @TRP, Textes & Relations, Productions +41763280379 – be@TheRightPlace.ch
Press Kit 2012 BaselWorld 2012 : Halle 4.1 - Stand A27
‘Moon Phases’ cuff links Available in 2 micron yellow gold-plated and 5N rose gold-plated versions, or in steel set with diamonds
high resolution pictures / photos en haute résolution http://www.therightplace.ch/therightplace/TFEst68_Cufflinks-Moon-Phases-Pictures.zip
Tourbillon cuff links Photo of the first steel model dedicated to the Tourbillon http://www.therightplace.ch/therightplace/TF68_Bouton_de_Manchette_Tourbillon.jpg
Photo of the Cuff Link collection in their presentation case: set with gems or in solid rose or yellow gold versions http://www.therightplace.ch/therightplace/TF_Est-1968_Collection-CufflinksTourbillon_Ecrin.jpg
TF Est. 1968, Contact: +41795078982 freddy@tfco.ch Press Office: @TRP, Textes & Relations, Productions +41763280379 – be@TheRightPlace.ch
Press Kit 2012
BaselWorld 2012 : Halle 4.1 - Stand A27
TF Est. 1968 Tourbillon cufflinks: already a legendary collection available from 421 retail outlets! A true success story in today’s market, the ‘Tourbillon Cufflinks’ Collection explores a riot of classic and modern materials: PVD and plated coatings, all-black, pink gold, steel, chocolate, and yellow gold. Also available in solid gold and versions set with rubies, emeralds, or black or white diamonds. And once again, we have the customary voyeuristic display of technical achievement: a genuine watchmaking mechanism lovingly encased within a water-resistant crystal treated with an antireflective coating.
A gently curved stem ingeniously extends into a neat and snappy precision spring clasp. For lovers of fine Swiss craftsmanship and watchmaking enthusiasts.
Recommended retail price (excluding solid gold and precious gem versions) CHF 380.00 (plated) and CHF 350.00 (steel))
high resolution picture http://www.therightplace.ch/therightplace/TF_Est-1968_Collection-Cufflinks-Tourbillon_Ecrin.jpg TF Est. 1968, Contact: +41795078982 freddy@tfco.ch Press Office: @TRP, Textes & Relations, Productions +41763280379 – be@TheRightPlace.ch
Press Kit 2012
BaselWorld 2012 : Halle 4.1 - Stand A27
New from TF Est. 1968
Watchmaking cufflinks: rose gold and rubies The now-famous Tourbillon style cufflinks are already a big hit… and not just with watchmaking enthusiasts. These hugely coveted accessories are now available in 18K solid rose gold (750°), set with rubies, or in a plethora of other precious versions. You can see them wherever you go, including in the windows of some of the world’s most prestigious watchmaking outlets. The Tourbillon cufflinks exclusively from TF Est. 1968, hitherto produced only in steel, now exist in a riot of precious materials. First off, rose gold, one of life’s steady values in this fickle world. Proudly proclaiming the watchmaking inspiration behind their phenomenal success, these gentleman’s accessories conceal a device styled on a watchmaking mechanism that is set in motion with every movement of the wearer’s wrist: a tourbillion performing pirouettes of workshop precision in obedience to the great tradition of fine mechanical watchmaking. A distinctive mark of the new models crafted in solid rose gold is their wrap-around transparent showcase, lea ving the complex balletic display of the mechanism open to view not only through the front, but also through the sides.
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Solid rose gold and precious stones adorn: the cuffs with steady values. A gift of great subtlety
» Symbolising a certain subtle refinement in modern man’s dress codes, cufflinks emerged at the dawn of the 17th century. They served as an indication of social rank and allowed gentlemen of that bygone era to outrival one another in originality. Today, brought bang-up-to-date by the Swiss brand TF Est. 1968, they continue to brighten up an otherwise plain suit. Appealing to classic tastes, as well as more Bohemian palates, they attract admiring glances and celebrate the difference that makes an indi vidual unique «Tourbillon» cufflinks
Encased in a cage of 18K solid gold (750°) spor ting an ar ray of carbon de tails, a wa tchmaking m echanism in perfec t wo rking orde r acco mpanies every move men t of the weare r’s w ris t. Through wha t appears to be the t ransparen t c rys tal of a wa t ch case, the eye is beckoned towa rds a voyeuris tic display of technical achieve men t. Design-wise, the non-conventional ste m accentua tes the functional aspec t of the piece, preventing it fro m ro ta ting on its own axis. A neat and snappy precision spring clasp sys te m holds the piece in place, anchoring it fir mly to the shir t .
TF Est. 1968, Contact: +41795078982 freddy@tfco.ch Press Office: @TRP, Textes & Relations, Productions +41763280379 – be@TheRightPlace.ch
Press Kit 2012
BaselWorld 2012 : Halle 4.1 - Stand A27
This par ticularly robus t pair of TF Es t. 1968 cufflinks craf ted in solid gold and se t with rubies is airand wate r tight and resis tant to shocks and aggressions of all kinds. Also available in yellow gold or rose gold-plated versions, in a continuing nod to the world of mechanical watchmaking and affordable luxury fashion.
high resolution picture http://www.therightplace.ch/therightplace/TF-Est-1968_Or-Massif-ModelTourbillion-750-rose-gold-80-ruby-1-05cts.jpg
TF Est. 1968, Contact: +41795078982 freddy@tfco.ch Press Office: @TRP, Textes & Relations, Productions +41763280379 – be@TheRightPlace.ch
Press Kit 2012
BaselWorld 2012 : Halle 4.1 - Stand A27
TF Est. 1968 by Elke Berr Créations
Cufflinks: appointment with a designer. One-time dealer in top-quality precious stones, gemmologist Elke Berr subsequently developed a jewellery label renowned for its eclectic creativity and high-grade gem stones. She has now been called upon to design an exceptional cuff link collection for the brand TF Est. 1968. Mounted on an armature of solid white, rose and yellow gold, some semi-precious stones, such as lapis, turquoise, haematite, malachite and rodochrosite, serve as a base layer for the application of fine sheets of yellow and white gold leaf, (or silver for the steel cuff link series). A transparent dome of white quartz, beautifully faceted using the famous ‘doublet’ technique, transcends the mere visual and enters the realms of subtle special effects and rare shimmering artistry. Each piece is unique and inimitable, bearing its own stamp of identity resulting from the natural defects and foreign intrusions that contribute to the magical beauty of any precious stone. The cuff links have gold backs affixed with the EB logo of Elke Berr, alongside the engraved seal of TF Est. 1968.
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Individually numbered pieces,each as magical as the natural inclusions that make a stone precious
» Mother-of-pearl variations Another Elke Berr creation sees a base layer of white or grey mother-of-pearl affixed to a ‘bubble’-cut quartz, an invention of the designer herself, surrounded by diamonds, to give a subliminal moonstone effect.
Elke Berr Créations A niche jewellery brand, present in Switzerland, Germany, France, Russia, Ukraine and the Middle East (Dubai, Doha and Jeddah), Elke Berr every year designs several signed jewellery collections with flawless flair using only top-grade gemstones. Elke Berr, a woman of passion and a gemmologist of renown, is a member of the International Colored Gemstone Association (ICA) and the Swiss Ethic Code. Pictures http://www.therightplace.ch/therightplace/TFEst1968_by-Elke-Berr.zip
TF Est. 1968, Contact: +41795078982 freddy@tfco.ch Press Office: @TRP, Textes & Relations, Productions +41763280379 – be@TheRightPlace.ch
Press Kit 2012
BaselWorld 2012 : Halle 4.1 - Stand A27
Swiss brand TF Est. 1968. Collection T-Fun, des montres aux audaces colorées, sur fond de carbone. The global brand TF Est.1968, a figurehead of flawless Swiss quality and affordable luxury, has launched T-Fun, a colourful, bang-on-trend collection of watches, available in 2 versions: a three-hand automatic (high-quality decorated Swiss movement ) and a chronograph. Signature identity codes include dials and bezels sporting a genuine carbon finish and highly luminescent hands and logo… Enjoying worldwide distribution thanks to its famous cufflinks housing a Tourbillon style watchmaking mechanism, the lifestyle brand TF Est.1968 has moved into the field of watchmaking armed with some highly convincing arguments and a particularly seductive colour palette, not to mention attention-grabbing aesthetics. A member of the mechanical family, the T-Fun automatic, water-resistant to 150 metres, 45 mm in diameter In an exceptional move for a mechanical timepiece available at an incredibly affordable price that will test anyone’s powers of resistance, this T-Fun timepiece houses a 100% Swiss made decorated and circulargrained, Côtes de Genève finished three-hand automatic calibre. Personalised down to the surfaces of its oscillating weight, the movement is open to view through a transparent back. Fitted with a sapphire crystal with anti-reflective coating, water-resistant to 15 atm, the case crafted in 916L steel or 5N gold plate transcends even the eye-grabbing chocolate brown and apple green colour scheme, shot through with flashes of vivid orange or white. Genuine carbon coats the dial and the circular grained matching bezel. The virile screw-down crown, struck with the identity-rich TF logo, makes a proud linear statement. > Swiss made automatic calibre, Côtes de Genève finish and circular-grained decoration, personalised oscillating weight open to view through the transparent back. Screw-down crown. Interchangeable straps, the ultimate finishing touch. The models come with Two straps, one in felt-touch rubber bearing the TF stamp, rounded off with an Ardillon buckle sporting the TF Est. 1968 brand colours, the other a NATO style nylon strap. A ring echoing the chosen colour extends and highlights the bezel surround in a particularly attractive aesthetic touch. A great watchmaking success for a global lifestyle brand that stands out from the crowd. Sapphire crystal with anti-reflective coating, transparent back. Recommended retail price: CHF 1,450.00
TF Est. 1968, Contact: +41795078982 freddy@tfco.ch Press Office: @TRP, Textes & Relations, Productions +41763280379 – be@TheRightPlace.ch
Press Kit 2012
BaselWorld 2012 : Halle 4.1 - Stand A27
TF Est. 1968, Contact: +41795078982 freddy@tfco.ch Press Office: @TRP, Textes & Relations, Productions +41763280379 – be@TheRightPlace.ch
Press Kit 2012
BaselWorld 2012 : Halle 4.1 - Stand A27
TF Est. 1968, Contact: +41795078982 freddy@tfco.ch Press Office: @TRP, Textes & Relations, Productions +41763280379 – be@TheRightPlace.ch
Press Kit 2012
BaselWorld 2012 : Halle 4.1 - Stand A27
T-Fun chronograph watches, sporty timepieces, 45 mm in diameter, bold colours, seductive aesthetics, water-resistant to 150 metres!!! > The T-Fun collection goes for bold colour pops for the chronograph version, making it sporty and aesthetically desirable. Highly luminescent indices and logo, sapphire crystal with anti-reflective coating, Swiss Ronda quartz movement, screw-down crown struck with the TF logo, matching carbon back and bezel, water-resistant to 150 m. Comes with 2 straps: felt-touch rubber strap and NATO style nylon strap. Recommended retail price, CHF 890.00
high resolution picture http://www.therightplace.ch/therightplace/T-Fun-Collections_TF-Est-1968.zip TF Est. 1968, Contact: +41795078982 freddy@tfco.ch Press Office: @TRP, Textes & Relations, Productions +41763280379 – be@TheRightPlace.ch
Press Kit 2012
BaselWorld 2012 : Halle 4.1 - Stand A27
Images à télécharger http://www.therightplace.ch/therightplace/T-Fun-Collections_TF-Est-1968.zip TF Est. 1968, Contact: +41795078982 freddy@tfco.ch Press Office: @TRP, Textes & Relations, Productions +41763280379 – be@TheRightPlace.ch
Press Kit 2012
BaselWorld 2012 : Halle 4.1 - Stand A27
Images à télécharger http://www.therightplace.ch/therightplace/T-Fun-Collections_TF-Est-1968.zip TF Est. 1968, Contact: +41795078982 freddy@tfco.ch Press Office: @TRP, Textes & Relations, Productions +41763280379 – be@TheRightPlace.ch
Press Kit 2012 BaselWorld 2012 : Halle 4.1 - Stand A27
TF Est. 1968 Rollerball pen
The Tourbillon Rollerball pen, the written word and the telling of time, all rolled into one. For watchmaking enthusiasts and anyone else who's up for it! A fun, bang-ontrend object, just like the famous Tourbillon cufflinks by TF Est. 1968, the Tourbillon Rollerball is a writing instrument of pure design. Complete with transparent end showcasing a tourbillon-style balance mechanism, it adds further value to a range of watches and accessories that have secured a firm place for the Swiss brand in the world of playful, accessible luxury. An original, fun design, and a spirited nod to the field of watchmaking, the Tourbillon Rollerball pen is just as the lapel of a gentleman's jacket as it is in the reaches of a ladies' handbag. Perfectly not-so-discreetly peeking out from a reveals a high-tech identity, for glimpsed inclined sturdy transparent crystal, watchmaking mechanism evoking by a tourbillon. Unveiled as a world premiere seductive, streamlined Est. 1968 is the epitome beautifully balanced all, the symbol of a meticulous attention choice of materials, volume distribution optimum user comfort.
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mechanical at home on innermost happy to be seen shirt pocket, it through its 45 degreeis a fully-operational the movements inspired
at BaselWorld 2011, the Tourbillon Rollerball pen by TF of elegance and fine handling. A object of desire, it remains, above keen design mind based on to craftsmanship: the painstaking a scrupulous study in proportions and and efficiency of form, all for the sake of
Added to the pleasure of smooth hand-feel are the model's gentle aesthetics and intelligent functionality. This elegant item, struck with the subtle TF logo, is an invitation to indulge effortlessly in the fine art of calligraphy for one who is thoroughly versed in the practice of good living. Set against a backdrop of stylised carbon motifs, it remains, henceforth, inextricably linked with the aesthetics of the TF Est. 1968 brand.
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The Tourbillon Rollerball pen and its Watchmaking codes
The Tourbillon Rollerball pen, Shiny steel or steel and rose gold/yellow gold plate: a new page is written in the history of watchmaking accessories.
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With every movement of the wearer's wrist, a fullyoperational watchmaking mechanism is maintained in constant working order, seated at an angle of 45 degrees, encased in an oval sheath of steel, and open to view through a transparent sapphire-treated crystal, resembling that of a watch case. The result is a display of pure watchmaking obedience, the onlooker's visual enjoyment matched only by the object's perfectly accessible functionality. Like all the pens in this family, the Tourbillon Rollerball by TF Est. 1968 combines ease-of-use with the soft touch and writing quality of a fountain pen. Its upper body, and indeed its finish in general, lends itself to infinite future variations on a theme and the clever interplay of materials.
TF Est. 1968, Contact: +41795078982 freddy@tfco.ch Press Office: @TRP, Textes & Relations, Productions +41763280379 – be@TheRightPlace.ch
Press Kit 2012 BaselWorld 2012 : Halle 4.1 - Stand A27
VERSION WITH BODY OF ROLLERBALL IN RESIN AND PALLADIUM CLIP
high resolution pictures Tourbillon Rollerball Pen by TF Est. 1968 http://www.therightplace.ch/therightplace/TF68-STYLO_Or_Rose.jpg http://www.therightplace.ch/therightplace/TF68-STYLO_Acier.jpg http://www.therightplace.ch/therightplace/TF68-STYLO_black-resin-palladium.jpg
TF Est. 1968, Contact: +41795078982 freddy@tfco.ch Press Office: @TRP, Textes & Relations, Productions +41763280379 – be@TheRightPlace.ch
Press Kit 2012 BaselWorld 2012 : Halle 4.1 - Stand A27
TF Est. 1968, by Freddy T
The fun Swiss brand with its ear to the ground. Available from 421 retail outlets! The Swiss brand TF Est. 1968 proudly asserts its identity codes in pursuit of an accessibility that makes no sacrifices when it comes to quality, including even the odd foray into the high-end segment: fun, trendy, sometimes quirky, and set against a carbon ground or some other precious material. Cufflinks and rollerball pens inspired by the world of watchmaking, fine leather goods exploring a playful theme, not to mention… two promising watch collections already under its belt. Marked by a total lack of convention, TF Est. 1968 never hesitates to deviate from the norm, more out of a sense of fun than wilful provocation. Sometimes embarking unashamedly on its chosen course in a spirit of rebellious abandon, in true nonconformist style, but always with its inimitable eye to quality. One has only to look at its cufflinks inspired by the world of watchmaking, its rollerball pens, or its two collections of spirited watches, challenging the onlooker to be indifferent. Swimming against the tide Not just anyone can pull off such out-of-the-box ideas, or cock a snoop at social proprieties and get away with it. Hidden behind the brand's inverted TF logo is Freddy T, a man moulded by his experience in the field of production and in the notoriously choosy marketplace. A prolific enthusiast, always on the lookout for finds that bring a smile to his lips, a twinkle to his eye and glow to his followers' hearts. Armed with his sharp intuition, responsive instinct and keen sensitivity, Swiss-born Freddy D. Tschumi cut his teeth on the fringes of the luxury and watchmaking industries. Driven by a gut feeling for the established value of timeless classics and a nose for emerging trends.
« TF Est. 1968, a global brand, writing instruments, cufflinks, fine leather goods and now… watches!
» Freddy T. (©Salva Magaz www.magaz.com) Tschumi Freddy D. (born 14 June 1968, under the sign of Gemini) completed his business studies at the GIA, or Gemological Institute of America (1990) prior to taking up various posts with responsibilities in the sales management departments of major groups and active in consulting linked to the launch and positioning of several renowned watchmaking brands. In 2004, he set up Global Luxury Brands W.L.L., a global consulting and distribution company, then, in 2010, founded his own brand TF Est. 1968. TF Est. 1968, Contact: +41795078982 freddy@tfco.ch Press Office: @TRP, Textes & Relations, Productions +41763280379 – be@TheRightPlace.ch
Press Kit 2012 BaselWorld 2012 : Halle 4.1 - Stand A27
TF Est. 1968, Contact: +41795078982 freddy@tfco.ch Press Office: @TRP, Textes & Relations, Productions +41763280379 – be@TheRightPlace.ch