TAME Mini Mag Spring/Summer 2024

SW Missouri

from the editor: In This Issue

Are you obsessed with your pets?

Hate leaving them? Can’t wait to get home to them? Spend more on them than yourself?

You are in good company! In the U.S., we LOVE our dogs, cats, and other critters. In fact, our passion for pets is generating some astounding statistics and bringing about some interesting changes to our culture.

This issue not only shares information about how much we care about our animals, it shows places in our community that care about what you (and THEY!) need, including fun places to hang out together.

Editor in Chief

reader submissions: Pets on the go! Where does your pet like to go?

CJ at Dogwood Canyon

Beep at Buc-ee’s

Marley Roo at Table Rock Lake

Jordan at Valley Park

McGee at the Library

Sophia at Portland Head Lighthouse Maine

Desoto at Nathanael Green Park

Connie Rhoades Hinds

Brenda Drake Lesch

Emily Tayrien

Allye Rhoades

Lydia Archer

Teneka Huffman

Marrella Vinyard Mighty Sharp Uturn Studios

editor in chief lead designer events events events events events website contributing photographer printer publisher

A&J Printing TAME Media Group

and comments may be featured in

TAME Pet Magazine Disclaimer: All materials and services in this publication are provided “as is” without warranty of any kind. The content published may include inaccuracies or typographical errors. TAME and/or its advertisers make no representations and to the fullest extent allowed by law, disclaim all warranties, express or implied including but not limited to regarding the suitability of the information; the accuracy, reliability, completeness or timeliness of the content, services, products, text, graphics, links, or other items contained within this publication; warranties of merchantability and tness for a particular purpose, or the results obtained from using the content contained herein. This publication may contain advice, opinions, and statements from various writers. TAME does not represent or endorse the accuracy or reliability of any advice, opinion, statement or other information provided by any other person or entity. Reliance upon any such opinion, advice, statement, or other information shall also be at your own risk. Neither TAME nor its a liates, nor any of their respective agent, employees, advertisers or writers shall be liable to anyone for any inaccuracy, error, omission, timeliness, completeness, deletion, defect, or failure of performance.

LOCAL NEWS FROM TAME PARTNERS

PEACEFUL CROSSINGS

Congratulations to Dr. Samatha Sellers and family on the newest addition, Olive Eloise. She is welcomed by her parents and her brothers, Felix and Theodore. ADORABLE!

SIDEKICK DOG TRAINING

15 YEARS! We are thrilled to celebrate this anniversary milestone with you. Congratulations on 4,500 canine class students, 2,300 private training canine students, and over 16,000 coming through your doors to play in daycare!

CENTURY 21

Our favorite dog-loving realtor has done it again! We are proud Jeanna (and Jayda) received the Salesperson of the Year award, presented by the Greater Spring eld Board of Realtors. Way to go!

SPRING VALLEY VETERINARY HOSPITAL

Your new website looks great! We’re sure your clients appreciate the new, easyto-use site that works well on any device and your cool, convenient app too.

OBSESSED WITH OUR PETS!

There’s no doubt about it, we are absolutely CRAZY about the “non-human” critters we share our lives and homes with.

The proof is in the numbers. Sales revenue for the pet industry has increased significantly every year for over a decade, from $50.96 billion in 2011 to approximately $123 billion in 2021. These numbers are not likely to go the other direction any time soon, either. Current projections show an anticipated 8% growth by the year 2030.

The percentage of pet owners in the U.S. spiked over the past 35years, as of 2024 86.9 million homes have pets.

WHERE IS THE MOST GROWTH?

Let’s break it down. Perhaps, not surprisingly, virtually every generation with all types of pets is experiencing rapid growth. The bulk of pet ownership looks something like this:

Generations

Generational ages vary slightly between sources.

Millennials (ages 28-43) 33%

Gen X (ages 44-59) 25%

Baby Boomers (ages 60-69) 24%

Gen Z (ages 12-27) 12%

continued

Homes with Pets Renters

Owners

Dogs or Cats?

65.1 million households have dogs

46.5 million households have cats

Other Types of Pets

11.1 million households have fish

6.7 million households have small animals (hamsters, gerbils, rabbits, guinea pigs, chinchillas, mice, ferrets)

6.1 million households have birds

Forbes.com

WHAT’S DRIVING GROWTH?

To better understand the “what,” it’s important to look at the “who”. As we saw previously, Millennials make up the largest group of pet parents. This group has tended to delay having children and when they do, have smaller families. Additionally, Millennials consider pet care a significant part of their daily routines.

Other statistics indicate that Baby Boomers largely view their pets to be extended family members. Gen Xers, compared to other generations, are likely to own multiple dogs and least likely to own pets other than dogs and cats. GenZers, on the other hand, are more likely than any other group to have a variety of pets and may be the first generation to make the biggest sacrifices to own a pet, with some placing having pets over having a partner.

Households with annual incomes of $100,000 and over are most likely to own pets: 63% of households in this income bracket own dogs and 40% own cats.

Forbes.com

WHAT DOES THIS MEAN FOR PET

PARENTS?

It means that across all generations, the relationship between pets and people is closer than ever. As more people consider pets to be family members, their needs and demands have led to all sorts of goods and services flooding the marketplace. From healthcare to daycare, virtually every category in the industry is finding new and better ways to accommodate pets and parents.

Homeowners are more likely to own pets than renters: 58% of homeowners have a dog and 36% have a cat, versus 39% and 29% of renters respectively.

WHAT DO PET PARENTS WANT?

Tracking where pet parents choose to spend money gives us a pretty clear indication of what is most important. When purchasing goods and services, modern families seem to place a high value on these things:

Relationships – Pet parents want to build stronger bonds with our animals as well as find caregivers we can trust and enjoy working with long term.

Professional Guidance – With so much information coming at pet parents from everywhere, it can be difficult to know what or WHO to listen to. Pet parents want to be able to rely on trustworthy sources to help them be sure they are doing what is best for fur-kids.

Convenience – Whether looking for ways to balance work and home life, or just having a preference for using technology, today’s pet parents place a premium on having easy and effective ways to communicate and care for pets.

Non-Traditional Options – Today’s pet parents are more open to trying things that were not available to previous generations. From food to training, pet parents are willing to explore new ideas and products.

Other Sources: promodo.com and manypets.com

PET

WHAT PARENTS WANT WHAT PARENTS WANT

There is no doubt that the face of veterinary care has been changing over the years. Providers are looking for ways to better care for pets and to meet the demands of owners. When it comes to nutrition and healthcare, the importance of relationships and convenience, combined with a willingness to try new methods, has played a role in revolutionizing the industry.

Current statistics point to interest in the following things:

Access to Premium Foods

From all natural to freeze dried, the way pet parents are feeding pets is shifting away from traditional kibble. They tend to favor protein rich, limited ingredient meals and treats that are made in the United States.

“In the last few years, there has been a big change in the way people choose their pets’ nutrition. Pet parents are starting to really pay attention to the type and quality of ingredients in the food. That’s why we spend so much time researching the foods we carry. We do the homework for the consumer.”

—Jennifer Silverberg, Fetch Pet Supplies, Springfield, MO

“I have an unwavering commitment to providing a peaceful departure for cherished pets, in the quiet embrace of home, surrounded by people who love them most. Each goodbye humbles me, reaffirming my passion for this calling.”

—Samantha Sellers, DVM, Peaceful Crossings, Springfield, MO

Interest in Supplements

Now, more than ever, pet parents are considering holistic and natural products. They care about supporting and maintaining their pets’ mental and physical health. Popular supplements target energy levels, immune systems, and heart-health as well as those that help with stress and anxiety.

“We have a large variety of supplements, whether it be for calming, hip and joint, or digestive support, our neighbors love these items because they want the best for their pets. Most of our supplements are an easy everyday dose that can be given on food as a topper or in water.”

—Marisa

Wake, Pet Supplies Plus, Springfield and Surrounding Areas

“We take time with every patient. We don’t want them to feel rushed in any way. Our goal is to make sure no one walks out with any questions unanswered.”

—Heath Wiseman, DVM, Springfield Veterinary Center, Springfield, MO

Convenience of Technology

Telemedicine, fitness trackers, and the ability to purchase food and medications online are still trending upward. The ability to book appointments and communicate electronically are also popular options.

Personalization

More pet parents are seeking veterinary providers that treat both pets and caregivers as individuals, taking time to understand needs and priorities. Among other things, having staff that know us by name and providing good communication is highly valued.

“Our entire team is certified in Fear Free veterinary care, allowing us to tailor each exam to the needs of our patients. This reduces stress for pets and helps build a bond with our caregivers.”

—Kerry Wantuck, DVM, Healing Paws Veterinary Care, Springfield, MO

Because They’re

The same key factors in other aspects of the pet industry are evident in what products and services pet parents purchase. Priority is placed on convenience and having relationships with trustworthy professionals. These top the list of things pet parents value:

Luxury Grooming

Health-conscious, non-toxic, shampoos, conditioners, and other skin care products with a pampering, spa-like treatment are appealing.

“We have everything you need to pamper your furry family member and elevate your living space, from luxurious shampoos to stylish décor. Clients love our perfect blend of practicality and esthetics.”

—Karen

Doss Fox + Hound Springfield, Surrounding Areas, and Global

“We strive to find quality, innovative products for pet parents that provide real value. Lupine allows us to feature unique and constantly changing designs backed by a lifetime guarantee — even if chewed”

—Leigh Daniels All About Dogs & Cats Springfield, MO

Quality and Customizable Products

Sustainably sourced, organic options are often preferred as are custom-fit collars harnesses, personalized toys, bedding, and apparel for both pets and parents are also popular.

Pet Friendly Travel

We like places that not only allow, but encourage, pet visitors. Pet-centric offerings by hotels, airlines, shops, and restaurants are sure to be popular. It also means products that make taking our pets along easier more desirable.

“Clients are looking for affordable, quality products designed with pets in mind. Pet Parents want super durable, trendy options. Also, they favor performance fabrics and solid or oxidized engineered wood. I love helping clients create beautiful, safe, pet-friendly homes.”

—Jillian Johnson, Designer

Decorating Den Springfield and Surrounding Areas

Functional Furnishings

Hard surface flooring, washable fabrics, scratch and stain resistant materials, along with built-in feeding stations, storage supply cabinets, catios, and bathing centers are seen more often. Pet parents also like designer crates, beds, aquariums, all combining function with style.

Rest Set Dog Bed, Crate and End Table FablePets.com

Indulgent Accommodations

When pets can’t go along, it’s important that they are as happy and stress free as possible. Pet parents appreciate specially educated, pet-loving caregivers as well as priority given to 27/7 safety and security. Many of us also enjoy access to live webcams.

Tailormade Subscriptions

Sparked by the pandemic, the popularity of pet delivery boxes has grown exponentially. Those that offer excellent selections, cater to specific pet needs and desires, and that make the ordering process super easy are rising to the top.

“We work with you to become a better handler and owner of your dog. We recommend you start training the minute you get your pet.

Precious K9s offers individualized training plans for each student. Remember, we call it dog training, but we have to train the humans too!”

—Carrie Galvan

Precious K9s Battlefield, Springfield, and Surrounding Areas

Recreational and Behavioral Training

Activities that enhance the bond between pets and owners are driving the growth of sport, fitness, therapy, and many other types of training. As with other service providers, a good relationship with a training professional is important, as many pet parents face common concerns, like house-breaking, separation anxiety, proper socialization, and heading off destructive behaviors.

PetS WELCOME

DOG-FRIENDLY RESTAURANT PATIOS

White River Brewing 505 W Commericial

Springfield, Missouri

Civil Kitchen 107 Park Central Square

Springfield, Missouri

Cafe Cusco 234 E Commercial

Springfield, Missouri Van Gogh’s 334 E Commercial

Lindberg’s 318 W Commericial Springfield, Missouri

Billiards of Springfield 541 E St Louis St Springfield, Missouri

Springfield, Missouri Pizza House 312 E Commercial Springfield, Missouri

Big Whiskey’s All 7 locations

The Wok On Scenic 4153 S Scenic Springfield, Missouri

4 By 4 Brewing Company Nixa and Springfield locations

Hold Fast Brewing

235 N Kimbrough Ave Springfield, Missouri

More Pet-Friendly Places: Springfield Brewing Company, Wire Road Brewery, Tea Bar and Bites, Team Taco, El Cafecito, Tie and Timber, Mother’s Brewing, Cherry Picker, Galloway Station

by

Patio at Lindberg’s

If you would like to be listed in this section, please contact Connie Rhoades Hinds at connie@ tamepetmag. com or call/text 417-830-8121

Photo

Focus Photography

1069 S. Wabash Ave.

AD PARTNER

TAME PARTNERS

BOARDING, DAYCARE & PETSITTING

417 Pet Sitting

In-Home Pet Sitting 417.300.2167

Service@417petsitting.com 417PetSitting.com

Happy Tails

1670 S. Enterprise Ave. Spring eld, MO 417.881.8644 happytailsmo.com

Side Kick Dog Training

2150 N State Hwy NN Ozark, MO

417.425.5944

spring eldsidekickdogtraining.com

The Barker Shoppe

1927 E. Bennett Spring eld, MO

417.501.1053 barkershoppepetcare.com

GROOMING

The Barker Shoppe

1927 E. Bennett Spring eld, MO 417.501.1053 barkershoppepetcare.com

Galloway Village Veterinary

4126 S. Lone Pine Spring eld, MO 417.866.6681

gallowayvet.com

Patriot Car and Dog Wash

1835 W. Kingsley St. Spring eld, MO www.patriotautowash.com

Pet Supplies Plus

2838 S. Glenstone 417.720.4656 petsuppliesplus.com

Pet Supplies Plus

Self Serve Dog Wash

2838 S. Glenstone 417.720.4656

469 Aldersgate Dr. - Nixa, MO 417.886.2743

2920 E. Sunshine St. 417.881.8738 petssuppliesplus.com

Professional Cat Grooming by Shawn 3350 W. Berkeley Spring eld, MO 417.901.1539

SHOPPING

All About Dogs and Cats

4560 S. Campbell Ave Suite 108 Spring eld, MO 417.883.7387

AllAboutDogandCats.net

C-Street City Market

Pet-Friendly Shopping 321 E. Commercial St. Spring eld, MO cstreetcitymarket.com

Fetch Pet Supplies

1332A E Republic Road Spring eld, MO 417.368.1295 fetchpet417.com

Fox + Hound & Fox + Hound K9 Foundation ShopFoxandHound.com FoxandHoundk9Foundation.org

Mike’s Unique Pet friendly ea market 3335 W. Sunshine St. 417.869.5400 mikesunique.com

TRAINING & BEHAVIOR

Precious K9s

4854 S State Hwy FF, Battle eld, MO 417.207.3215 preciousK9s.com

Side Kick Dog Training

3777 S. Scenic Ave Suite C Spring eld, MO 417.425.5944 spring eldsidekickdogtraining.com

VETERINARY CARE & SERVICES

Grove Pharmacy & Prof. Compounding Lab 3 Spring eld locations 417-881-2910 GrovePharmacy.com @GrovePharmacySpring eld

Galloway Village Veterinary

4126 S. Lone Pine Spring eld, MO 417.866.6681 gallowayvet.com

Healing Paws

330-D West Plainview Rd. Spring eld, MO 417.886.7070 healingpawsvet.com

James River

Animal Hospital

1870 N. De er Dr. Nixa, MO 417.830.3521 (text preferred) jamesriveranimalhospital.com

Peaceful Crossings

In-Home Pet Euthanasia 417.830.3521 info@peacefulcrossings.com

Spring eld Veterinary Center 330 E. Battle eld Spring eld, MO 417.887.8030

spring eldveterinarycenter.com

Spring Valley Vet East/West 1634 W. El ndale Street (West) 417.831.2666

1700 S. Enterprise Ave. (East) Spring eld, MO 417.896.5651

springvalleyveterinaryhospital.com

PET-FRIENDLY RECREATION

Spring eld-Greene County Park Board/Cruse Dog Park 417.864.1332

Spring eld, MO Parkboard.org/CruseDogPark

PROFESSIONAL

SERVICES

Century 21/Jeanna Callahan Licensed Missouri Broker Associate 417.830.1855

Jeanna.callahan@century21.com JC21Homes.com

Want be a TAME Partner?

Email: connie@tamepetmag.com or Call/Text 417-830-8121

reader submissions: Pets on the go! Where does your pet like to go?

Addi at Busiek State Forest

Cash on the lake

Posey at Andy’s

Hemi at Cruse Dog Park

Rocky, ready for the St Pats Day parade

Doak at Pitman Elementary

Rouxbie Goes to Work Next to New

Carlos at Valley of the Gods

Nikko at Ritter Springs

Remington at Grand Teton National Park

Lakota on Table Rock Lake

Mickey at Nathanael Greene Park

Hope at Table Rock Lake

Douglas

DVM Lois Davis, DVM

& Urgent

Wellness & Ur gent Care

Sur ger y

Surgery

Wellness & Urgent Care

Dentistr y

Dentistry

Surgery

Radiology

Dentistry

Ultrasound

Ultr asound

Radiology

Diagnostic

Ultrasound

Services

Ser vices Phar

Diagnostic

Luxur y Dog & Cat Boarding

Luxury Dog & Cat Boarding

Birds & Small Mammals

Birds & Small Mammals

Kerr y Ragan Wantuck, DVM

Kerry Wantuck, DVM

Kathleen McFarland, DVM

Kerry Ragan Wantuck, DVM

Kathleen McFarland, DVM

Paige Beatty, DVM

Kathleen DVM DVM

Christina DVM

Christina Robinson, DVM

Paige Beatty, DVM

Christina Robinson, DVM