Visual and Plastic Arts
We call COMMUNICATION any process that involves transmitting information. Human beings are constantly communicating and therefore constantly exchanging information.
We use language, a system of communication that uses certain symbols. We normally use the term ÂŤlanguageÂť in reference to oral or written communication. What are some other languages and types of language that you know?
Visual language is also a very important way that human beings communicate. We communicate visually through the use of images.
The transmitter is who sends the message.
The message is the idea or feeling it transmits.
The receptor is the person who receives the message.
The code is the system of signs used to transmit the message.
The channel is the medium used to transmit the message.
Transmitter? • The Gatorade company and the advertisers
•
Receptor? • You the consumer!
•
Message? • Buy this product!
•
Channel? • Advertising in a magazine
2) Expressive- Images that attempt to create emotion or an opinion in the spectator. For example: •
Paintings
and
Photography
3) Esthetic: Images that transmit a concept of beauty. For example: •Painting
Advertising
and
Which do you think is the principal aim of these images?
There are various media for the creation of images. What methods can you name?