What is Activewear ? Claudine Rousseau
What is Sport? ‘What is Sport? Sport answers this question by another question: who is best?’ ‘It is not muscle that win. What wins is a certain idea of man and of the world, of man in the world....’ Roland Barthes, 1961
Historical Competitive Traditional From team to solo activities, traditional sport has a set of rules with governing bodies defining the boundaries of play
Lululemon
Sweaty Betty
WorkOutLife
Health, Fitness and Well-being From the gym to the street, the lines of sports and fashion are blurred
The Body in Motion Meeting the needs of sporting activity Thermophysiological regulation
i.e. Heat Loss to regulate the body temperature in intense exercise:
Radiation
heat lost from skin surface through radiation
Convection
at the same time, nerve signals stimulate the eccrine gland to produce sweat. Sweat evaporates, skin cools further (by convection).
Conduction
Heat loss via conduction with skin direct contact with a colder material, especially a heat conducting material.
Snugpak Community
Mammut
The Body in Motion - Keeping Warm Slowing down - decreased blood flow Nerve signals cause blood vessels to retract, reduced heat loss through skin, sweat glands become inactive and hair becomes erect A full understanding of the environment, conditions, and essential equipment is paramount for survival in extreme conditions
Enhancing Performance
Speedo Fastskin LZR Racer
London College of Fashion
Sports Biomechanics looks at body movements to understand how to optimise performance, i.e. principles on acceleration, drag and power.
Speedo’s Fastskin
ultrasonically welded ultra-lightweight, water repellent, fast drying fabric. Special low-drag embedded LZR panels created a more compressed streamlined shape.
Sensors in Skin Influence the Perception of Comfort and Fit
Kailash Merino
Merino Wool
MerinoPerform
Finer than traditional wool Absorbs up to 35% of its dry weight in moisture vapour Anti odour, breathable, biogradeable and recycleable
Textile Innovators
Maharishi introduces 3XDRY® Technology by Schoeller
Layering systems
Thermal regulation clothing - moisture management
Garments primary function acts as buffer against environmental changes and allows the skin to remain free of liquid water. ‘The 3XDRY® functional treatment combines two technologies into one textile: From the textile outside up to the middle it is water repellent, while from the textile inside to the middle it is water absorbent.’
Textile Innovators
Corkshell by Schoeller made with cork granulate, a by-product in the production of wine corks.
S-Cafe from Singtex polyester yarns contains coffee grounds Primaloft Gold Insulation Down Blend synthetic insulation with down feel Flocus by Kapok- natural fibre alternative to cotton in development
Respecting the Environment
Patagonia -leaders in outdoor clothing integration of sustainability into ethos responsibility in production and fabric development - traceable down Common Threads - cradle to grave model of recycling with Teijin fabric supplier Worn Wear slow fashion - reuse and recycle Supporting and protecting the environment http://www.patagonia.com/eu/enGB/the-new-localism/Jumbo-Wild
Trickle Down High Street Sportswear
Mango
H&M Sport
Zara
Uniqlo
Sports Technology
High Octane Ride
Moov Now
FitBit Surge
Motivation to move in our daily routine
Runtastic