Founded by Simon Mottram in London
in 2004, Rapha exists to make cycling the most popular sport in the world. Rapha has been making the finest cycling clothing for fifteen years, as well as organising thousands of rides and events for passionate cyclists around the world.
However, Rapha is more than cycling. Rapha have built a family community in the sport giving their consumers an experience.
SIMON MOTTRAM - FOUNDER AND CEO Simon launched Rapha in 2004 in response to the lack of high quality clothing and creative brands available to road cyclists at the time. RAPHA’S VISION
IS TO MAKE ROAD CYCLING THE MOST POPULAR SPORT IN THE WORLD
This is the guiding mission which defines the company culture, working environment and the people they hire. Rapha are not focused on being a business they have strong values which they stand by.
RAPHA VALUES • Love the Sport – Make it part of your life. • Inspire Others – Lead by example. • Suffer – Good enough isn’t. • Think for Yourself – Be proactive, always.
HIGH PRICE
HIGH VALUES
LOW VALUES
LOW PRICE
CROSS
From the road to the trail designed for out-the-door adventures
€17,50 TO €230,00
WOMEN’S 100
Limited edition collection beautiful lightweight fabrics, cool and comfortable
€25,00 TO €165,00
CLASSIC
Rapha’s most iconic pieces exclusive, luxury performance fabrics
€15,00 TO €310,00
BREVET
Durable and comfortable cycling clothing for each and every adventure
€25,00 TO €230,00
PRO TEAM
Designed with experience in the world’s fastest races, made for speed
€17,50 TO €310,00
CORE
Rapha Core sets the standard in performance, comfort and value for cycle clothing.
€90,00 TO €150,00
COLLECTIONS SPLIT INTO FOUR CATEGORIES RACE
. Speed . Pro
LIVE
. Comfort . Safety . Everyday clothing
Explore
. Cross . Packable items . Comfort
Ride
. Everyday rider . Any sort of riding . Not as tight as pro team
PRO TEAM INSULATED JACKET ÂŁ160 DWR coating keeps the worst weather out
Stretch fabric on back ensures a great fit and lets body heat out Triple rear cargo pocket with Vislon zipped valuables pocket for easy access Reflective piping underneath rear pockets for visibility Headphone sockets in rear pocket and loops inside the jacket up to the collar Reflective piping under rear pockets and on centre front left of jacket
95% Nylon - 5% Polyurethane / Insulation: Polartec AlphaÂŽ, 100% Polyester
PRO TEAM AERO JERSEY ÂŁ145
Raised rubber logo on sleeve and back pocket
Smooth fabrics on the front move through the air with ease Textured fabrics on the back aid aerodynamics Improved valuables pocket with robust, easy-pull zip Extended placket protects your bibs from the jersey’s main zip RAPHA raised rubber tab at bottom of zipper Zip placket is extended to protect your bibs Mesh inside pockets for breathability and ventilation
86% Polyester - 14% Elastane
Generic features in Rapha products.
Most jackets feature an Off-centre zip to prevent draughts penetrating layers. Water-resistant zip with zip guard and garage for comfort. Zips covered in collar piece to keep garment flat and smooth.
UNITED KINGDOM WINTER 2018
“All our long range projections have been showing for quite some time that December is likely to be a colder than average month overall and we are expecting several widespread snowy periods early in the month.
“This year we are expecting potentially hazardous winter conditions from early on in the season.”
PRO TEAM SHADOW HAT ÂŁ50
Weatherproof, breathable and lightweight, this new winter hat will keep your head warm and dry in the worst weather conditions. 47% elastane / 53% polyamide
PRO TEAM GLOVES ÂŁ70.00
Elite performance cycling gloves, with a more weatherproof fabric and newly engineered fit for comfort when riding and racing in the cold.
PRO TEAM INSULATED JACKET £160.00
Rapha’s revolutionary answer to cold-weather training and racing. A close-fitting, packable highly-insulated jacket for harsh conditions, made using the extraordinary Polartec Alpha® insulation. Main: 95% Nylon / 5% Polyurethane / Insulation: 100% Polyestert
HUNTING
MOVEMENT AND POSITIONING SIMILAR TO CYCLING
NORFOLK JACKET In 1860 the Norfolk jacket was introduced as a shooting jacket. It later became modified and known for being especially suited for bicycling, business, fishing and pleasuring.
SHOULDER PLEAT allows for the person to stretch forward without restriction
PLEAT IN SHOULDER - INCREASED MOVEMENT - REDUCES PULL IN SLEEVE
STATIC
STRETCHED
CUSTOMER PROFILE London youth, who use cycling as an everyday mode of transport. Often wearing
puffa jackets And large jackets. These garments are inappropriate to wear when
cycling. They restrict movement and cause the wearer to overheat. However, London youth will still choose to wear these types of garments, to look fashionable and fit in with their peers. The direction of my projects proposes is to give the youth alternative garments which stick to their preference of puffa jackets but offer fit for purpose and will be appropriate for cycling.
CONSUMER
This is BIKESTORMZ: a free ride-out drawing nearly 3,000 cyclists in their teens and early twenties from across the country. The crew’s energy is wild, captivating passers–by, but it’s just a brief glimpse of the Bikelife movement that’s blowing up from South London estates to the Welsh
London projects itself as a prosperous, progressive city but beneath that facade it’s riven with inequality and
violence. Nearly 40 per cent of young people grow up in poverty here – the highest level in the country, a figure that
doubles if you’re not white. Knife crime has climbed to a four-year high and youth services have been slashed by local authority cuts, leaving few opportunities for kids without wealthy parents.
COMMUNITY PASSION EXPERIENCE INSPIRE
PURPOSE
RAPHA’S VISION IS TO MAKE ROAD CYCLING THE MOST POPULAR SPORT IN THE WORLD.TO MAKE THE VISION A REALITY RAPHA NEED TO TARGET A YOUNGER DEMOGRAPHIC OF CYCLISTS TO RETAIN THEIR INTRESTS IN THE SPORT.
My garments will be made for the purpose of lifestyle, everyday wear that is MULTI-FUCTIONAL. Through the use of ZIPS the garments will transform to become appropriate to cycle in. I will design to appeal to youth (Bikestormz) while respecting Raphas values, style and identity.
GARMENT ANALYSIS Large jackets / Insulated jackets Puffer coats / gilets Loose fitting, multiple layers Hoodies worn with hood up Side bags = need for pockets Caps, woolen hats Tracksuits
MATERIALS Waterproof Fleece Nylon Warmth
Caps and gloves alongside puffa jackets and tracksuit bottoms have been adopted into the London youths style. This page shows a concept for combing these garments.
NEGATIVE - HOODS ARE lIKELY TO RESTRICT VISION
PUFFER JACKETS ARE ESSENTIAL FOR THE BIKERSTORMZ STYLE.
PROBLEMS: Size Weight Don’t wick away sweat
- - - -
BULK, MAINLY AT FRONT LIFT AT THE BACK TIGHT ACROSS BACK PULL UNDERARM
REDUCED AREAS OF INSOLATION – TO MUCH BULK BULK NEEDS TO BE SHIFTED TO THE BACK
REPOSITION ARM BRING FOWARD DROP BACK TO SIT FLUSH
CONCEPT Open ended zip panels. When unzipped the jacket is a regular fit for everyday wear. When zipped up the jacket becomes tailored and appropriate to cycle in.
UNZIPPED
ZIPPED
MULTI PURPOSE
DEVELOPING SHAPING Front and back panels curved at side seams to reduce pull during movement. Back panel dropped by 10cm to control lift and sit flush.
Folding to mimic the effect of the zip panel seam. Reduces a lot of front bulk
LIFT AT BACK NECK
BODY POSTION
BULK AT SHOULDER
BULK AT STOMACH
LIGHTWEIGHT SHELL
Reflective piping
Ventilation
High visability Use of relective 3m increases the saftey of the rider Curved dipped back
LIGHTWEIGHT INSULATION NIKE AEROLOFT LIGHTWEIGHT WARMTH Water-repellent 800-fill downdelivers lightweight insulation
800-fill goose down Ergonomic design Full-length zip Side pockets VENTILATION HOLES
Insulated top half
Collar higher at back = protects neck from wind
Storm flap = prevents wind hitting zip
Norfolk pleat = movement Two-piece sleeve = ergonomic position
Invisible zip pockets = stops wind hitting a zip
Dipped back = cover back while lent forward
TOILE
The Norfolk pleat doesn’t hold any resistance, once the cyclist reaches forward the pleats come out, need to add a stretch panel yoke.