TEQUILA & SPIRITS MAGAZINE
MAY / JUNE 2022
WATCH
ON-PAGE
VIDEOS
BLUE
WINE
TEQUILA
SELLS IN 98
COUNTRIES
2022
ASTON MARTIN DBS
MARTINI
COCKTAIL
DRINKING
TRADITIONS AROUND
THE WORLD
CONTENTS 6
L E T T ER FROM PU BLISHER
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C A N TINA
10
M A R TINI COCKTAIL
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<<<ON THE COVER ISSUE MAY / JUNE 2022
2022 ASTON MARTIN DBS BLUE WINE
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M OVIES COMING SOON P OPULAR SERIES TO WATCH RIGH T NOW M I N EAPOLIS ST PAUL I N TERNATIONAL FILM FESTIVAL 41
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TOP NEW DRINKS DRINK TRADITIONS AROUND THE WORLD TEQ UILA “MADE IN MEXICO” SELLS IN 98 COUNTRIES
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Publisher
Jose Pinedo
Associate Editor Simon Pinedo
Contributors Anna, Brooke, Martin, Isabel, Maria, Mike, Anna, David, Debbie, Simon, Joe, Jackie, Sara,
All inquiries to: Tequila & Spirits Magazine 13089 Peyton Dr., Suite #C295 Chino Hills, CA 91709 Tel # 909-773-0404 tequilaandspirits@gmail.com www.TEQUILAANDSPIRITS.com
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“FROM THE PUBLISHER” Welcome, welcome, welcome back to Tequila & Spirits Magazine! Special thanks to all of our subscribers, followers, and sponsors from around the world. Thank you for your continued support. Inside this issue, you’ll find a mixture of articles that include Martini cocktail drink and Blue wine. Come travel with us, we take you to St. Paul international film festival in Minneapolis, Minnesota; learn about this amazing film festival. Check out some of the drinking traditions around the world. Enjoy it along with the May/June 2022 issue of Tequila & Spirits Magazine. We are here to help stimulate your potential buyers through our network. Do you have? News about your product(s)? New product(s) or service(s) ready to launch? Share it with us for a chance to have it published. I’m happy to announce Tequila & Spirits Magazine’s brand new screen experience with direct links and on-page videos. I personally invite you to subscribe to the magazine and our blog. Be yourself, be happy, be inspired, and celebrate! Safety first!
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MARTINI The martini is a cocktail made with gin and vermouth, and garnished with an olive or a lemon twist. Over the years, the martini has become one of the best-known mixed alcoholic beverages.
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Sometimes the term “martini” is used to refer to other mostly-hard-liquor cocktails such as Manhattan, Cosmopolitan, and ad hoc or local concoctions whose only commonality with the drink is the cocktail glass in which they are served. Some newer drinks include the word “martini” or the suffix “-tini” in the name (e.g., appletini, peach martini, chocolate martini, breakfast martini). These are so named because they are served in a cocktail glass. Generally containing vodka, they share little in common with the martini. A porn star martini is a variation of a vodka martini. The vodka is vanilla flavored, and is served with passion fruit juice, accompanied by a shot of Prosecco
HISTORY
The exact origin of the martini is unclear. The name may derive from the Martini brand of vermouth. Another popular theory suggests it evolved from a cocktail called the Martinez served sometime in the early 1860s at the Occidental Hotel in San Francisco, which people frequented before taking an evening ferry to the nearby town of Martinez, California. Alternatively, residents of Martinez say a bartender in their town created the drink, while another source indicates that the drink was named after the town. Indeed, a “Martinez Cocktail” was first described in Jerry Thomas’s 1887 edition of his Bartender’s Guide, How to Mix All Kinds of Plain and Fancy Drinks.
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By 1922 the martini reached its most recognizable form in which London dry gin and dry vermouth are combined at a ratio of 2:1, stirred in a mixing glass with ice cubes, with the optional addition of orange or aromatic bitters, then strained into a chilled cocktail glass. Over time the generally expected garnish became the drinker’s choice of a green olive or a twist of lemon peel. A dry martini is made with little to no vermouth. Ordering a martini “extra dry” will result in even less or no vermouth added. By the Roaring Twenties, it became a common drink order. Over the course of the 20th century, the amount of vermouth steadily dropped. During the 1930s the ratio was 3:1 (gin to vermouth), and during the 1940s the ratio was 4:1. During the latter part of the 20th century, 5:1 or 6:1 dry martinis became considered the norm. A wet martini contains more vermouth; a 50-50 martini uses equal amounts of gin and vermouth. An upside-down or reverse martini has more vermouth than gin. A dirty martini contains a splash of olive brine or olive juice and is typically garnished with an olive. A perfect martini uses equal amounts of sweet and dry vermouth.
??? ?? ? Is martini hard liquor?
Over the years, the martini has become one of the best-known mixed alcoholic beverages.
Is martini a strong cocktail?
Martinis are notoriously strong drinks, often around 40% ABV
Is a martini a classy drink?
You don’t need to have it shaken, not stirred. There are many different ways to order your martini based on your preference, such as a dirty martini made with a splash of olive juice and garnished with an olive. However you prefer it, a martini is always a classy and impressive choice.
Can you drink martini straight?
Martinis can be served straight up (no ice) or on the rocks (with ice). A straight up martini is served in a martini glass. A martini on the rocks is served in rocks glass. Martinis come with either olive or a twist garnish.
What goes well with martinis?
Sharp cheeses and salty nuts are a great accompaniment to the Classic Martini’s bold and herbaceous bitter flavor, while mild hummus and pita chips can contrast its strength.
Why are martinis so good?
A good martini comes from the quality of each of its ingredients: the vodka or gin, the vermouth and bitters if desired, and of course, the olives.
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2022 ASTON MARTIN DBS 16 | TEQUILA & SPIRITS MAGAZINE
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EXTERIOR
The shape is unmistakably Aston Martin, but stronger, broader and more muscular than ever, not at a stylist’s whim but to cool and control the most powerful production Aston Martin ever. The DBS is dominated by a breath-taking hexagonal grille, combining a sense of unbounded strength with the most natural beauty. This sets the visual agenda for the entire car while simultaneously feeding the insatiable appetite for oxygen of the mighty 715bhp engine. The DBS is our most aerodynamically sophisticated production car ever. There’s genuine engineering purpose behind the splitters, side sills and Aeroblade II™ that goes far beyond their muscle-bound appearance.
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Most notable is the new, fixed, carbon fibre Aeroblade II™. As turbulent air flows along the body side behind the C-Pillar it is controlled and redirected by Aeroblade II™, working in conjunction with the double diffuser which accelerates air beneath the car. Whilst most cars work to reduce lift, the Aeroblade II™ and double diffuser work together to create a huge amount of true downforce, pinning the DBS to the road using 180kg of aerodynamic pressure. This incredible combination transforms stability and handling, inspiring driver confidence.
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INTERIOR Where others stop, we start. Settle into the sumptuous, leather upholstered interior of the DBS and see how our high-performance seats support your body to perfection. In both the driver and passenger seat you are home before the journey has even commenced.
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We all know luxury when we see it. It entices and excites; it draws us, spellbound, to its core. But true luxury, Aston Martin DBS luxury, is simple to define and easy to see: it is freedom. Freedom to create an environment of your choosing, freedom to express yourself, freedom to have it your way. Which is why you can select your own cabin for the DBS. Whether you leave the decisions to the exquisite taste of our own interior designers or take that as your starting point and treat the entire interior as your own blank canvas, the DBS gives you that freedom that is the source of all true luxury.
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STRONGEST LIGHTWEIGHT MATERIALS
Typically, as a car gets faster, it requires more cooling, larger brakes and stronger suspension, which inevitably results in increased weight. The DBS begs to differ. Naturally it has been upgraded in all areas required to handle its phenomenal performance, but not by merely adding more of the same, instead using the finest, strongest lightweight materials. 24 | TEQUILA & SPIRITS MAGAZINE
THE ARCHITECTURE OF BEAUTIFUL
Power without control is power that is squandered, which is why the DBS is a master at making the most of the vast resources the V12 places at its disposal. It starts with a chassis of enormous rigidity and continues with a classic double wishbone front suspension, a geometrically optimal multilink rear axle and an even more stable stance thanks to a track that is 10mm wider than the DB11 at the front and 20mm wider at the rear. TEQUILAANDSPIRITS.COM | 25
B L U E WINE
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BLUE WINE fermented
is from a combination of
red grapes and white grapes with p i g m e n t s and sweeteners added.
Producers of blue wine claim that the whole producing process only contains raw material derived from plants. However, researchers have found that the blue color in some blue wines comes from synthetic food coloring. Blue wine’s mild, sweet taste makes it best suited to the role of an aperitif or cocktail when dining.Blue wine is named for its electric blue color. Its creators were inspired by the marketing theory in Blue Ocean Strategy.
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The first blue wine in the world was produced by a Spanish company called Gïk in 2016. This wine is now sold in 25 countries around the world. All of the creators of Gïk blue wine were under 30 as of 2016. They worked with chemical engineering researchers at University of the Basque Country to develop a product with a distinctive color while maintaining taste. They targeted customers unfamiliar with traditional wine manufacture with their unconventional product. Gïk’s creators marketed their product as innovatively shaking up the traditional wine industry, and maintained this image with stunts like suggesting alt music playlists as pairings on the label. Researchers at Paul Sabatier University found via high-precision spectroscopy that the color of Vindigo and Imajyne blue wine originates not from any natural pigment but rather from brilliant blue FCF (aka Blue 1 or E133), the same food coloring used for Blue Curaçao, blue Jolly Ranchers, and many other products. Blue wine tastes like a fruit wine due to its mellowness and sweetness. Some people find it tastes of syrup but fail to detect the sweetener in the wine. Food & Wine reviewers, however, disliked its artificial sweetness, comparing it to blue Equal packets at a café. It has a lower alcohol content than most wine. Cosmopolitan reviewers compared it to blue Jolly Ranchers, diluted wine mixed with KoolAid, and “jungle juice”, but some thought it might be good in mixed drinks. It has a fruit fragrance. Gïk blue wine says on the label that it is best paired with foods like Carbonara. Others prefer it chilled and paired with seafood.
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Sushi Artist Madrid was one of the first restaurants to sell blue wine in Spain, and found it to be more popular with some of their customers than expected. Some customers, especially in France, Spain and other western countries, dislike blue wine, because its production methods, taste, and other qualities violate their countries’ winemaking tradition. Additionally, many people still believe that only curaçao should be marketed as the blue alcoholic beverage. To some, blue wine should not be regarded as wine due to its low alcohol content and sweetener, making it just a beverage with mild and sweet fruit taste. Chad Walsh, a sommelier, claims that the main trend of wine is still towards natural and traditional products, which blue wine is not. This trend explains why it’s hard to find blue wine on a formal wine list. However, blue wine is more likely to appear at parties, casual bars, and other informal occasions. It is also sold in retail stores and online. In 2016, Gïk became the first company to sell blue wine. The European Union ruled that this product could not be labeled as wine. In order to continue to sell its product, Gïk ceased labeling it as wine in the EU. Vindigo, a French company founded by René Le Bail, also produces blue wine. It launched in the south of France in August, 2018, and was more successful in that region than Gïk. Despite French customers’ interest in buying blue wine, no French vineyards would work with Vindigo, forcing it to be produced in Spain. Vindigo uses Chardonnay grapes. Vindigo has had its greatest successes in countries such as Italy and China.
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??? ?? ? Is blue wine real?
Despite its artificial appearance, the wine’s strange hue is actually natural, created from anthocyanin, a pigment in grape skins, and a dye called indigotine which is extracted from plants.
What kind of wine is blue?
Vindigo begins its life as a Chardonnay before being filtered through the pulp of red grape skins where pigments known as anthocyanins give the 100-percent natural wine its blue color.
What does blue wine taste like?
Blue wine tastes like a fruit wine due to its mellowness and sweetness. Some people find it tastes of syrup but fail to detect the sweetener in the wine. Food & Wine reviewers, however, disliked its artificial sweetness, comparing it to blue Equal packets at a café. It has a lower alcohol content than most wine.
How does blue wine get its color?
It actually gets its lively hue from anthocyanin, a pigment found in grape skin that can appear red, purple, or, you guessed it — blue.
What country was the first produced blue wine?
A group of young Spaniards has broken the mold with the launch of the world’s first blue wine. Six entrepreneurs have invented Gik, a bright blue wine from Bierzo in northwest Spain made with red and white grapes. TEQUILAANDSPIRITS.COM | 31
MOVIES
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COMING SOON
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DOCTOR STRANGE IN THE MULTIVERSE OF MADNESS Dr. Stephen Strange casts a forbidden spell that opens the doorway to the multiverse, including alternate versions of himself, whose threat to humanity is too great for the combined forces of Strange, Wong, and Wanda Maximoff. Release date: May 6, 2022
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TOP GUN - MAVERICK After more than 30 years of service as one of the Navy’s top aviators, Pete “Maverick” Mitchell is where he belongs, pushing the envelope as a courageous test pilot and dodging the advancement in rank that would ground him. Release date: May 27, 2022
FIRESTARTER
Armstrong) from a shadowy federal agency that wants to harness her unprecedented gift for creating fire into a weapon of mass destruction.
For more than a decade, parents Andy (Zac Efron) and Vicky (Sydney Lemmon) have been on the run, desperate to Release date: May 13, 2022 hide their daughter Charlie (Ryan Kiera
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May 5–19, 2022
200+ international films parties / panels in-person / virtual special guests
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Dominion takes place four years after Isla Nublar the apex predators on a planet they now share has been destroyed. with history’s most fearsome creatures. Dinosaurs now live and hunt alongside humans all over the world. This fragile balance will Release date: June 10, 2022 reshape the future and determine, once and for all, whether human beings are to remain
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WATCHER As a serial killer stalks the city, Julia a young actress who just moved to town with her boyfriend – notices a mysterious stranger watching her from across the street in this terrifying thriller. Release date: June 3, 2022
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LIGHTYEAR “Lightyear” is the definitive origin story of Buzz Lightyear—the hero who inspired the toy—follows the legendary Space Ranger on an intergalactic adventure. Release date: June 17, 2022
ELVIS
spanning over 20 years, from Presley’s rise to fame to his unprecedented stardom, against the backdrop of the evolving cultural landscape and loss of innocence in America. .
The film explores the life and music of Elvis Presley (Butler), seen through the prism of his complicated relationship with his enigmatic manager, Colonel Tom Parker (Hanks). The story delves into the complex Release date: June 24, 2022 dynamic between Presley and Parker
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POPULAR SERIES TO WATCH RIGHT NOW 42 | TEQUILA & SPIRITS MAGAZINE
MOON KNIGHT Steven Grant discovers he’s been granted the powers of an Egyptian moon god. But he soon finds out that these newfound powers can be both a blessing and a curse to his troubled life.
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THE DROPOUT “The Dropout,” the story of Elizabeth Holmes (Amanda Seyfried) and Theranos, is an unbelievable tale of ambition and fame gone terribly wrong. How did the world’s youngest self-made female billionaire lose it all in the blink of an eye?
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REACHER Jack Reacher, a veteran military police investigator, has recently entered civilian life when he is falsely accused of murder.
PAM & TOMMY Follows the story of Pamela Anderson and Tommy Lee’s relationship, going back to their whirlwind romance that started with them marrying after only knowing each other for 96 hours in 1995. TEQUILAANDSPIRITS.COM | 45
The Minneapolis St. Paul International Film Festival (MSPIFF) is thrilled to return May 5-19, 2022 to present a full slate of films from all over the world and celebrate the grand reopening of our newly refurbished 5-screen cinema along the historical Mississippi waterfront, MSP Film at The Main! With the festival theme of SHINE THROUGH, the 41st Annual MSPIFF promises a shimmering showcase of over 200 films by both veteran and emerging filmmakers, plus an exciting array of parties, panels, virtual screenings, and conversations with visiting filmmakers from all over the world. Highlights include the Luminary Tribute to Gordon Parks, legendary photographer, filmmaker, writer, composer, artist, and activist who began his illustrious career in St. Paul, MN. Visit MSPfilm.org for the complete lineup and schedule, and information on how to purchase tickets and passes. MSPIFF screenings will take place at MPS Film at the Main, Landmark Center in St. Paul, and Capri Theater in North Minneapolis. MSPIFF is presented by the MSP Film Society, a dynamic 501(c)(3) non-profit organization dedicated to fostering a knowledgeable and vibrant appreciation of the art of film and its power to inform and transform individuals and communities. As one of the world’s longest running film festivals in the world and the largest in the Upper Midwest, MSPIFF is a proud pillar of the vibrant and extensive Twin Cities arts community. MSP Film at The Main • 115 SE Main Street • Minneapolis • MN • 55414
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THE GOOD BOSS (EL BUEN PATRÓN) This whip-smart corporate corruption satire was Spain’s Oscar submission this year and made it to the short list. The entire confection flies high on the charisma of its eponymous star, Javier Bardem, the seemingly benevolent CEO of a small industrial scales manufacturer. Program: Special Presentations. Directed by Fernando León de Aranda. Spain. 2021. Spanish with English subtitles. 120 min. Fiction Feature.
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THE STRANGEST GIRL IN THE WORLD (LA CHICA MÁS RARA DEL MUNDO) Fascinated by monsters and ghosts, Melién finds she may need mortal help after all when her drawings mysteriously leap off the pages of her sketchbook. Program: Nextwave Global Features. Directed by Mariano Cattaneo. Argentina. 2021. Spanish with English subtitles. 82 min. Fiction.
THE BOX (LA CAJA)
Hatzín, a young boy, heads to a small industrial town in northern Chihuahua to collect the remains of his father, who died in an accident. There he sees Mario, a man whom Hatzín is convinced is his real father. Mario takes him in, at first reluctantly, and then, seeing an opportunity, turns the boy into a criminal understudy.
Program: Cine Latino. Directed by Lorenzo Vigas. Mexico, USA. 2021. Spanish with English subtitles. 93 min. Fiction Feature. TEQUILAANDSPIRITS.COM | 49
TOP NEW
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DRINKS
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NAKED DIABLO REPOSADO COFFEE BLUE LAVA TEQUILA Blue Lava Tequila is the ultrapremium artisanal blend of Cristaliano Añejo and Blanco tequilas that represent the soul of Jalisco, Mexico. With our ultra-premium Joven, you will experience the spicier notes of the Cristaliano Añejo along Tequila Extra Añejo tequila is a with the more subtle and floral rarity. We let it age in American Whiskey barrels for seven years. elements of a pure Blanco.
PATSCH TEQUILA EXTRA AÑEJO
This golden-hued tequila is as bold in color as it is in taste. Silky with hints of toffee and oak, it’s best savored as a predinner drink or nightcap.
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Naked Diablo’s Reposado Coffee is aged to perfection in smaller batches for a minimum of 6 months in 10 year old Bourbon oak barrels. Balanced, rich and wonderfully smooth, this light amber tequila is full-bodied and strikes the perfect balance between bourbon, roasted coffee, vanilla and toasted coconut with notes of cooked agave. The “Naked” in our name embodies the quality of the tequila; pure, organic and raw. “Diablo” symbolizes the call to adventure, to live a life without limitations.
ASTRAL BLANCO TEQUILA Astral Tequila is made with 100% blue Weber agave, nourished by the sun and stars. Our unique recipe includes the use of a tahona (an ancient milling process), and agave fibers (bagazo) during fermentation; this traditional, time-intensive process uses more of the agave plant resulting in an agave-forward tequila. After distillation, the agave fibers are up cycled into adobe bricks which will be used to build homes for the local community. Astral brightens any cocktail with bursts of citrus and notes of agave.
SEÑORIO MEZCAL REPOSADO SEÑORIO is a Premium Mezcal with a mildly smoky flavor. It is the blend of two Mezcals, two distillations in PERFECT HARMONY of Creating a mezcal worthy of the different intensities, and Nosotros name was a multi- aroma-taste profiles. year undertaking. After almost a dozen iterations, we’re proud to WHITE AMERICAN OAK introduce the newest member BARRELS are used to age the of our family, as different and Reposado imparting striking delicious as its predecessors – flavor characteristics and Nosotros Mezcal. Made with a complexity. unique blend of Espadín, Tobalá, and love.
NOSOTROS MEZCAL JOVEN
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VIDE GRAPEFRUIT TEQUILA SODA VIDE Grapefruit Tequila Sodas are made with tequila blanco, lightly carbonated water, and a hint of natural grapefruit flavor. VIDE Grapefruit Tequila Soda is crisp and refreshing with a light, non-sweet grapefruit, citrus flavor profile.
BULLEIT OLD FASHIONED COCKTAIL Enjoy a bar-quality cocktail experience straight from the bottle with Bulleit Old Fashioned Cocktail. This ready-to-serve cocktail was concocted with some of the most celebrated and creative bartenders to help us refine and perfect these recipes. The sweet oak, nutmeg and light toffee notes of straight bourbon whiskey come together with orange bitters to form the perfect Old Fashioned.
ROOTS RAKOMELO A centuries old recipe of a soothing grappa brewed with mountain honey and spices from the Aegean Islands.
VILLON Crafted in the heart of beautiful southwestern France, Villon is an exquisite reimagining of one of France’s oldest and most renowned spirits. Villon is distilled, blended and bottled in France according to a closelyguarded family recipe. The result is something altogether extraordinary.
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SAN PEDRO CABO DE HORNOS CABERNET
BANFI ROSA REGALE SPARKLING RED
Cabo de Hornos is a pure Cabernet Sauvignon of great character brought by the volcanic soils at the Andean foothills of the Cachapoal Valley.
A well-made wine striking the elegant balance of sweetness and acidity. Cold maceration of the grapes, followed by a soft pressing for gentle extraction gives the wine its characteristic color and complexity.
From the volcanic soils at of Cachapoal Andes Valley in Chile, Cabo de Hornos is an elegant and pure Cabernet Sauvignon of great character that honors the 17th century navigators who bravely journeyed to the southernmost tip of the Americas, Cape Horn.
PENNER-ASH WINE CELLARS OREGON SYRAH The Penner-Ash Syrah is sourced from vineyards in southern and northern Oregon, two climates giving this wine a unique expression. The dense structure is supported by notes of sweet cedar and caramelized mushroom.
Secondary fermentation in stainless steel is where the In 1999, Lynn Penner-Ash began wine achieves its sweetness sourcing fruit with an eye to and sparkling character. making a unique Oregon Syrah. VARIETAL: 100% Brachetto
CAMPO VIEJO TEMPRANILLO A vibrant expression of Tempranillo from Rioja. Aromas of ripe red fruit with spices and vanilla. Perfumed, soft and fresh.
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ABSOLUT RASPBERRI VODKA Experience the lush flavors of wild raspberries from the Swedish hills with each taste of Absolut Raspberri. An extremely versatile vodka, Absolut Raspberri can be enjoyed by sipping it on the rocks or using it as the main ingredient in your favorite summer drinks such as Raspberry Mules, raspberry martinis, and raspberry with cranberry juice. Raspberri including all-natural raspberries ripened in the sun and locally sourced winter wheat with deep well water from Ahus, Sweden.
BARRELHOUND BLENDED SCOTCH From Topher’s flamboyant mind comes this celebration of the weird and wonderful. A liquid as unique as its tale, ‘Barrelhound’ is a blended Scotch with the spirit of Braeval Distillery at its heart. It’s everyone’s perfect companion in a world that tastes better with a splash of imagination. Because life’s too short for whisky without personality – especially counting in dog years.
MCQUEEN & THE VIOLET FOG GIN A single copper pot still in the hills of Jundiaí, Brazil. Twenty-one exotic botanicals used in our proprietary distillation process, including many rarely found in gin, like lemongrass, pomelo peel, orris root and jasmine flower.
BUMBU ORIGINAL RUM An authentic Caribbean legend, our flagship Bumbu Original is blended from fine Barbados rum and hand-selected spices that evoke the rich and colorful history of the West Indies. Bumbu reveals its heritage and craftsmanship with every sip.
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DRINKING Traditions Around the World
Drinking has always been associated with celebration and festivities when people get together to socialize and enjoy some booze. People across the globe have a range of preferences when it comes to their favourite liquor, some like to sip on whiskey or rum while others opt for vodka or beer.
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Besides the type of liquor that people consume, what gets more fascinating is the way they consume it. Different regions of the world have some unique traditions of drinking with each one of them having some significance in their culture. While drinking has always been associated with festivities and celebrations, many cultures consider alcohol an integral aspect for their socialising. Here are some of the strangest drinking traditions from across the world.
GERMANY As per a widespread German tradition, there is pre-wedding drinking practice, where the groom’s best man is honoured with a task of mock kidnapping the bride-to-be, while leaving subtle hints for the groom. As per this tradition, the bride-to-be and her kidnapper can drink until the groom shows up to rescue his bride and pays the bill. Nowadays, this ritual is more common in villages.
FRANCE In traditional French weddings, the bride and groom are sent to their room on the reception day. After this, the guests gather all the leftover food from the ceremony and then the newlywed couple are made to drink the mixture. It is believed that the ritual helps with the virility of the couple. TEQUILAANDSPIRITS.COM | 61
NETHERLANDS In this European country, a tradition named ‘Kopstootje’ is quite famous which translates to ‘little headbutt’ in English. Going by the ritual, people have to gulp a whole glass of Genever, a traditional liquor served in a tulipshaped glass. However, the drink must be finished without using hands and one has to bend over to lift the glass with his/her mouth and then even gulp down a beer after it.
GEORGIA The strangest thing about Georgian drinking customs is their interest in copious amounts of toasting. From friends and family to pets and fruits, Georgians are just elated to raise a toast to anything and everything. But do note that they consider it bad luck if toasting is done with anything except wine or brandy. And, if a toast is raised with any other drink, it’s considered insulting to what is being toasted, thereby making the entire act an anti-toast.
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CZECH REPUBLIC People in the Czech Republic take their drinking traditions very seriously. Here, eye contact is a must while you are seated at a table and drinking. Moreover, crossing arms with anyone while lifting the glass to toast must be avoided at all costs, and spilling the drink is also considered a sin.
SPAIN At the Haro Wine Festival in Northern Spain, though, guests show up with jugs, buckets, and other containers filled with wine for a fun-filled “battle.” While this summer festival has officially been taking place since 1965, the inspiration can be traced back to the 13th century when Haro started putting up purple banners on San Pedro’s Day to separate the town from the neighboring Miranda de Ebro. One year, this resulted in a celebratory wine war, a tradition that’s upheld today with the Batalla de Vino, or the Battle of Wine.
THAILAND As per Thai culture, it is deemed rude to finish your drink. As such, one is expected to have a glass at least halffull during all times. However, this does not mean that drinking in Thailand is not meant for the faint hearted.
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TARZANIA An average tourist might not get an opportunity to hang out with the tribe of Masaai warriors in Tanzania. However, if you are lucky enough to meet them, there are certain things you should be aware of. Masaai warrior’s drink of choice is honey mead or honey wine, which they mix with cow’s blood. This means, a cow is first injured with an arrow, then the blood that bleeds out is mixed with the wine. After that, the cow is taken care of and allowed to live. Do note, that this beverage is only reserved for special occasions.
MEXICO During the bottling process, a ‘worm’ is sometimes posted into the mezcal in order to show that the alcohol is sufficient to preserve it. However, many are dubious of this claim and instead say that the bottling of the worm is simply a marketing ploy. The so-called ‘worm’ is actually a small grub which is either the larvae of a butterfly or moth.
SOUTH KOREA As you may know, Korean society hinges on respect for seniors, and this respect carries over to the drinking arena. When drinking with a social group, the first glass of drink is poured by the most senior person at the table. In Korea, the drink of choice is often soju or beer. For starters, a grapefruit soju from Jinro or Hite Extra Cold beer are some popular picks. TEQUILAANDSPIRITS.COM | 65
JAPAN Japanese drinking etiquette is relatively similar to that of their Korean counterparts. You should not fill your own glass - if you wish to have a refill, offer a top up to your neighbour and they are more than likely to reciprocate the action. If you feel like you’ve had enough for the moment, leave your cup filled, and you’re likely to be given time to rest.
UKRAINE Attendees at Ukrainian weddings get to see a very strange yet interesting drinking tradition where a guest tries to steal the shoe of the bride. If the guest manages to do so, he/she gets a chance to demand something from the other party in exchange for the shoe. Usually, this demand is to drink vodka from the shoe by placing a glass inside it.
ITALY Italians only drink water or wine with their meals. Other beverages like beer or soda are concidered a no-no.
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ENGLAND Toasting originated in the 17th century England. Spiced bread was added to wine to increase flavour and cut through the acidity
PORTUGAL In order to decant port without disturbing the sediment and spoiling the wine, the Portuguese invented a theatrical way to open the bottle. It includes red-hot tongs and ice.
ICELAND Icelanders love alcohol so much they dedicated two holidays to it. March 1st Beer day. But Verslunarmannahelgi in August is the drunkest weekend of the year.
HOLLAND The Dutch have adopted the “head butt” method for drinking whiskey. The no hands process involves bending from the waist to take a sip, before straightenning up and chasing with beer.
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TEQUILA “Made in Mexico”
is marketed internationally in 98 countries. The United States is the main consumer of this drink, even surpassing sales in Mexico, almost 85% of the export goes to United States.
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According to the Ministry of Agriculture, Livestock, Rural Development, Fisheries and Food (SAGARPA), tequila “Made in Mexico” is marketed internationally in 98 countries. It should be noted that tequila has a Denomination of Origin certificate, which means that it can only be produced in 181 municipalities in five states of the country, in Jalisco with its 125 municipalities; Nayarit eight; Guanajuato, seven; Tamaulipas, 11, and Michoacán, 30 municipalities. Among the main export destinations for Mexican tequila are the United States, Brazil, Spain, Canada, Germany, Colombia, France, South Africa, Japan and the United Kingdom. The president of the National Chamber of the Tequila Industry, Luis Fernando Félix, affirmed that the United States is the main consumer of this drink since it is where it is most commercialized, even surpassing sales in Mexico “almost 85% of the export goes to United States,” says Felix. Which implies that of the 339.4 million liters that Mexico exported throughout 2021 to the whole world, 288.9 million were sent to the United States.
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There was a notable increase in the consumption of tequila during the confinement carried out during the pandemic, due to the closure of various points of sale and consumption centers such as restaurants and bars, which is why people began to buy the most representative drink of Mexico to consume it at home.
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Avocados, beer and tequila top the list of products that are most consumed by American families, according to information from the Ministry of Agriculture and Rural Development (SADER). As a consequence, tequila exports to our northern neighbor during the first quarter of the year increased 32% compared to the same period of the previous year, having sold a total of 78.6 million liters in 2022, while in the quarter from January to March 2021, 59.5 million liters were sold.
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