FASHION DESIGN AND MAKE MAKE IT BETTER GRACE & MABLE STUDENT: TAMPHAM BA FASHION
HERIOT-WATT UNIVERSITY
DESIGN CONCEPT My collection for INTROPIA, A/W17 season will be inspired by Denim jacket’s details, such as: collar and sleeve. I want to explore all of the possibilities of design and making process by exaggerate those details and put them on different positions in the body. They can then become a Collar skirt, a sleeve collar scarf or an oversize top with many pocket flaps at the front... The main colour that I chose for A/W17 season is red which is supported by other colours like dark brown, dark green and black. After visiting Walthamstow market and other fabric stores, I have chosen fabrics for my collection. One of them is plastic based red fabric which can easily be fold, cut or trim in order to make interesting shapes and forms. I also have done some researches about sustainable issues and decided to tackle Animal Welfare Issue. In my collection, I will not use any animal raw materials such as fur and leather. The techniques that I will challenge myself in this project are embroidery and patchwork. Embroidery is one of the biggest trends in the S/S16 season. For A/W17 season, I will experiment modern hand embroidery technique and patch work on thick materials like denim and leather. In my collection for INTROPIA, I will focus on details and function. My designs will not just be interesting but also functional and still carry on the INTROPIA’s aesthetic.
DETAIL
MARKET ANALYSIS H&M
French Connection
Grace & Mabel
Intropia
Price
6.49£-199£
22£ - 950£
50£ - 200£
74.70£ - 174£
Place
Worldwide
Worldwide
Bristol, Bath
Would wide
Promotion
- Promoted by young celebrities - Collaboration with well-known designer - Social media
- FC Blog - Fashion week
- Sale promotion - Social media
-Collaboration with young and inspired artists -Sale promotion. -Intropia RSC
- Cheap fabric Product Development and labour
- good quality fabric. - Well-designed fashionable clothing
- Individually handpicked products. - High quality fabric - Interesting detail.
- High quality fabric. - Well designed garments
Event
- Grazia summer party - Canthelpmyselfie event
- New shop opening - Night shop evening
- Birchbox subscriber event - Fashion show lunch at La Sala event.
- Simple design - Basic colour( black, white, grey) - Basic details and textures. - Recycle week - Pre-launch event
Grace & Mabel and Intropia in comparison with others brands.
MOOD
COLOUR
SILHOUETTE
TREND
FABRIC
THE HISTORY OF DENIM
INSPIRATION
DESIGNER: TAM PHAM MODEL: DARDANA D ETCHIKE PHOTOGRAPHER: GIACOMO GIANNELLI