'MAKE IT BETTER' project by TAM PHAM

FASHION DESIGN AND MAKE MAKE IT BETTER GRACE & MABLE STUDENT: TAMPHAM BA FASHION

HERIOT-WATT UNIVERSITY

DESIGN CONCEPT My collection for INTROPIA, A/W17 season will be inspired by Denim jacket’s details, such as: collar and sleeve. I want to explore all of the possibilities of design and making process by exaggerate those details and put them on different positions in the body. They can then become a Collar skirt, a sleeve collar scarf or an oversize top with many pocket flaps at the front...

The main colour that I chose for A/W17 season is red which is supported by other colours like dark brown, dark green and black. After visiting Walthamstow market and other fabric stores, I have chosen fabrics for my collection. One of them is plastic based red fabric which can easily be fold, cut or trim in order to make interesting shapes and forms. I also have done some researches about sustainable issues and decided to tackle Animal Welfare Issue. In my collection, I will not use any animal raw materials such as fur and leather.

The techniques that I will challenge myself in this project are embroidery and patchwork. Embroidery is one of the biggest trends in the S/S16 season. For A/W17 season, I will experiment modern hand embroidery technique and patch work on thick materials like denim and leather. In my collection for INTROPIA, I will focus on details and function. My designs will not just be interesting but also functional and still carry on the INTROPIA’s aesthetic.

DETAIL

MARKET ANALYSIS H&M

French Connection

Grace & Mabel

Intropia

Price

6.49£-199£

22£ - 950£

50£ - 200£

74.70£ - 174£

Place

Worldwide

Worldwide

Bristol, Bath

Would wide

Promotion

- Promoted by young celebrities - Collaboration with well-known designer - Social media

- FC Blog - Fashion week

- Sale promotion - Social media

-Collaboration with young and inspired artists -Sale promotion.

-Intropia RSC

- Cheap fabric Product Development and labour

- good quality fabric.

- Well-designed fashionable clothing

- Individually handpicked products.

- High quality fabric - Interesting detail.

- High quality fabric.

- Well designed garments

Event

- Grazia summer party - Canthelpmyselfie event

- New shop opening - Night shop evening

- Birchbox subscriber event - Fashion show lunch at La Sala event.

- Simple design - Basic colour( black, white, grey) - Basic details and textures.

- Recycle week - Pre-launch event

Grace & Mabel and Intropia in comparison with others brands.

MOOD

COLOUR

SILHOUETTE

TREND

FABRIC

THE HISTORY OF DENIM

INSPIRATION

DESIGNER: TAM PHAM MODEL: DARDANA D ETCHIKE PHOTOGRAPHER: GIACOMO GIANNELLI