'Me, Myself and I' project by TAM PHAM

FASHION THEORY INTO MANUFACTURE ME, MYSELF and I STUDENT: TAMPHAM BA FASHION HERIOT-WATT UNIVERSITY

DESIGN CONCEPT COLLECTION NAME:

‘ FREEWILL’ BY: TAM PHAM

I named my collection as ‘FREEWILL’ because of my desire to be free, to escape and to create. For the S/S17 season, my chosen trend is ‘STRIPE’ with big dark colour lines playing around on human body. The big dark lines remind me of life’s pressures, responsibilities and my identity which I am trying hard to explore. On the other hand, my chosen fabrics are soft, cotton based; very light weight which will enable me to create relaxed, loose fit and gentle shapes.

For ‘FREEWILL’ collection, a part of my design’s inspirations come from the visits to V&A museum, British Museum, Dover Street Market and my summer research, the other part comes from my culture and the handcraft techniques that Vietnamese people have developed. The hand-made fabric and weaving bamboo basket are the objects that inspire me on garment making. By mixing fabrics together in different ways and at different positions on a stand, I come to understand my fabrics and be able to make the best possible shapes out of them.

‘FREEWILL’ collection will also tackle sustainable issues by using the fabrics which are friendly to the environment.

No fur or any other part of animals’ body will be used to create the garments.

By combining different shades of blue with black, white and mustard, ‘FREEWILL’ will be a gentle touch for women during the hot season. ‘FREEWILL’ will also be a perfect choice for the women who love to explore the beauty of culture and nature, who understand herself and always find the way to appreciate what life throw at her.

To conclude, ‘FREEWILL’ is a part of my journey to find my identity as a designer. On that journey, I look back at my origin, research about what is happening around me and in the industry and finally challenge my ability in designing and garment making. Will all of the excitements, I look forward to bringing ‘FREEWILL’ to life.

CUSTOMER PROFILE Name: Christina Viera Age: 55 Occupation: fashion editor.

Country: France Hobbies: playing with pet, styling, pattying.

Friends : Sonia Rykiel, Anna Wintour Favourite brands : Comme des Garcons, Viktor&Rolf.

Favourite products: Comme des Garcons' coat, Viktor & Rolf ’s shirt and No5 Coco Chanel perfume.

About her: She love styling, she can transform a pair of short to a unique jacket. Everything looks good on her and she enjoys showing off her creativity with styling. She is ambitious with accessories. She doesn’t mind to put on the brightest colour. in fact, she looks fantastic in colourful garments. She is definitely not a person who follow the trends. She is the one who create and define ‘trend’. She is one of those who have Comme des Garcons’ spirit, unique and forever.

Name: Mary Winslet Occupation: Journalist Age: 40 Country: England

Hobbies: shopping, styling, reading and spa

Favourite brand: Chanel, Dior, Come des Garcons and Hermes.

Favourite products: Hermes Birkin bag, Comme des Garcons’ jacket and Dior’s perfume.

About her: She is a independent and successful woman. She enjoy her privacy. Most of her friends are celebrities. She love fashion shows and she always have a sit at front row. She is a workaholic and she enjoys her success.

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DESIGNER: TAM PHAM MODEL: DARDANA D ETCHIKE PHOTOGRAPHER: GIACOMO GIANNELLI