the Hundert Vol. 4 - Startups Meet Fashion by NKF Media

PHOTOGRAPHER: MALI LAZELL

NUMBER 04

STARTUPS MEET FASHION One hundred representatives of the Berlin startup scene showcase the collections of one hundred of the city‘s leading fashion labels.

COLLECTOR‘S COVER EDITION / ONE OF 100

MADS DINESEN

If you can’t be better than your competition, just dress better.

Anna Wintour

Anna Wintour is editor-in-chief of American Vogue and the artistic director of Condé Nast, is widely regarded as the most influential figure in fashion.

Die Basis für eine erfolgreiche Beratung: Zeit für ein Gespräch. Am Anfang jeder Beratung hören wir erst einmal ganz genau zu. Denn Ihre Ziele entscheiden über die richtige Lösung. Diese Lösung entwickeln wir auf der Grundlage eines persönlichen Gesprächs. Finden Sie heraus, was wir für Sie tun können und vereinbaren Sie einen Termin telefonisch unter (030) 8 97 98-234 oder auch unter www.weberbank.de

Meine Privatbank. 6

THE HUNDERT

CORNELIA YZER Cornelia Yzer is Berlin´s Senator for Economics, Technology and Research. She is known to be a dedicated advocate for the start-up community.

Berlin is one of the top locations in Europe for startups, digital entrepreneurs and fashion businesses. Berlin is distinguished by its creativity, innovative strength, and technological sense. The same is true of the companies presented in the new issue of “the Hundert”. The interconnection of creativity, technology and the collaborative approach are especially characteristic of Berlin. At the interface of the digital and fashion scene, future trends as wearable technologies, electronic textiles, and online fashion platforms. The capital can strongly prove the concept of cross-innovation and creative spillover. Ideas are being developed here and then work their way into numerous other markets. The most dynamic, creative and digital industries within Germany are home in Berlin. They generate 16% of the yearly turnover and 8.5% of the gross value added to Berlin’s total economy. Here, companies find excellent general conditions, dense networks, a highly skilled workforce, numerous education opportunities, and international industry gatherings. The Berlin Senate Department for Economics, Technology and Research supports entrepreneurship and the digital, media and creative industries continuously and insistently – for example through interdisciplinary competitions, prizes, financing means such as the VC Fonds Creative Industries, through presentations abroad, and through cross-industry exchanges. Whatever your startup business might be - Berlin looks good on you!

Cornelia Yzer, Senator for Economics, Technology and Research

FRANZISKA MICHAEL

P. 128

SAVOIR JOAILLERIE

P. 129

P. 137

MAIAMI

P. 138

SABRINA DEHOFF

P. 140

SLOE BERLIN

P. 141

ALEKS KURKOWSKI

P. 148

TRECHES

P. 150

C.NEEON

P. 151

A.D.DEERTZ

P. 152

LUNETTES KOLLEKTION

SCHMIDTTAKAHASHI

P. 126

UMASAN

P. 125

STEINROHNER

VLADIMIR KARALEEV

P. 124

P. 136

P. 147

BROSBI

P. 111

THONE NEGRÒN

P. 115

ANTONIA GOY

P. 114

MYKITA

P. 113

OWL OPTICS

P. 112

GRETCHEN

GLAW

P. 103

WOLFEN GERMANY

P. 102

MARINA HOERMANSEDER

P. 100

ESTHER PERBANDT

P. 99

HUI-HUI

P. 98

TIEDEKEN

P. 89

INA BEISSNER

P. 88

PAULA IMMICH

P. 78

FRANZIUS

P. 77

IVANMAN

P. 76

BLANK ETIQUETTE

P. 68

RAU BERLIN

P. 67

FRISUR

P. 66

PERRET SCHAAD

P. 65

TOM HERZ

P. 64

P. 49

MICHAEL SONTAG

P. 54

SOPOPULAR

P. 52

MARGOVA JEWELLERY

P. 51

DANCKWERTH

P. 50

TRÈS BONJOUR

P. 32

ADE VELKON

P. 39

LEVIT 02

P. 38

AKKESOIR

P. 34

BARRE NOIRE

P. 33

KSUS

DYN MENSWEAR

P. 23

BLACK SOMA

P. 22

TATA CHRISTIANE

P. 21

DAWID TOMASZEWSKI

P. 20

MICHALSKY

P. 18

P. 132

TOMSHOT

P. 133

PB 0110

P. 134

MONGRELS IN COMMON

P. 135

P. 143

CRUBA

P. 144

LAPÀPORTER

P. 145

R.T.CO

P. 146

ABURY

P. 154

VELT

P. 155

ALPHA CRUXIS

P. 156

MALAIKARAISS

P. 157

BOBBY KOLADE

ZEHA BERLIN

VONSCHWANENFLÜGELPUPKE - VONSP

KIESEL

P. 131

P. 142

P. 153

MIES NOBIS

P. 116

NVDM NATHINI VAN DER MEER

P. 123

HIEN LE

P. 122

CHRISTINE WOLF

P. 121

AUGUSTIN TEBOUL

P. 117

REALITY STUDIO

P. 104

DSTM

P. 108

RENÉ TALMON L‘ARMÉE

P. 107

KILIAN KERNER

P. 106

LIEBESKIND BERLIN

P. 105

SISSI GOETZE

CAROCORA

P. 97

PATRICK MOHR

P. 96

NICO SUTOR

P. 93

CONCIS

P. 92

SAMMLER BERLIN

P. 90

PUGNAT

P. 75

POTIPOTI

P. 74

VOLUTIO BY ANNA KLEIHUES

P. 73

KIMBERIT

P. 72

ANETT RÖSTEL BERLIN

P. 69

P. 55

BERGNERSCHMIDT

P. 60

MADS DINESEN

P. 58

TIM LABENDA

P. 57

UCON ACROBATICS

P. 56

HOWL BY MARIA GLÜCK

P. 40

KAROLINA PREIS

P. 48

RIKE FEURSTEIN

P. 44

STARSTYLING

P. 43

ISABELL DE HILLERIN

P. 42

BIANCA FLEISCH

CATALINA BRENES CONTEMPORARY JEWELLERY

P. 31

ANUSCHKA HOEVENER

P. 30

AURELIA PAUMELLE

P. 29

RITA IN PALMA

P. 28

ÂME SŒUR

P. 24

P. 125

LEA LANGE JUNIQE

P. 126

PATRICK BURKERT POPUP BERLIN

P. 128

AGNES V. MATUSCHKA CENTRE FOR ENTREPRENEURSHIP AT TU BERLIN

P. 129

P. 137

MENGTING GAO AJNS NEW MEDIA

P. 138

JEANNETTE GUSKO CHANGE.ORG

P. 140

CHARLOTTE ANDREAE GYMONDO

P. 141

SEBASTIAN PAAS KPMG CONSULTING

P. 148

PIA FREY PRESSEKOMPASS

P. 150

FRÄNZI KÜHNE TORBEN, LUCIE UND DIE GELBE GEFAHR

P. 151

SASCHA KELLERT EZEEP

P. 152

JULIA DEPIS NEWNIQ

KRISTI DANIEL JÄÄ-ÄÄR

SILKE KUISLE ONEFOOTBALL

VERENA HUBERTZ AJNS NEW MEDIA

P. 124

P. 136

P. 147

JOEL KACZMAREK SESSIONBIRD

P. 111

CARINA STAMMERMANN MYPARFUM

P. 115

CLAUDIA NAGEL KIWI

P. 114

SIMON SCHAEFER FACTORY

P. 113

UDO SCHLOEMER FACTORY

P. 112

JULIA DERNDINGER DIE GRÜNDERTRAINERIN

P. 98

PIA VON NELL IDVOS

P. 103

PHILIPP KRAUSE IDVOS

P. 102

PIA VICTORIA POPPENREITER PEPPR

P. 100

SANDER NIJSSEN IVERSITY

P. 99

SUSANNE LUISA WECHSLER NOOM EUROPE

MARTINA WEINER I-POTENTIALS

P. 89

CONSTANZE BUCHHEIM I-POTENTIALS

P. 88

MIRIAM RUPP MASHUP COMMUNICATIONS

P. 78

TANJA BOGUMIL KISURA

P. 77

FRANK SCHMIECHEN GRÜNDERSZENE

P. 76

NIKITA ROSHKOW AHOY! BERLIN

P. 68

KRISTINA HELLHAKE COMPOSE RELATIONS

P. 67

SANDRA SCHUMANN COMPOSE RELATIONS

P. 66

LAURA KOHLER ETVENTURE / EUROPEANPIONEERS

P. 65

STEPHAN BAYER SOFATUTOR

P. 64

P. 49

SUSANN HOFFMANN EDITION F

P. 54

MIRKO CASPAR MISTER SPEX

P. 52

ANNA YUKIKO BICKENBACH ECOTASTIC

P. 51

PASCAL ZUTA AERIA GAMES

P. 50

VANESSA LEWERENZ-BOURMER LEINENTAUSCH

P. 32

MARGARITA KOZAKIEWICZ PRÊT-À-LOUER

P. 39

CHRISTIAN GAISER BONIAL INT. / KAUFDA

P. 38

GAMZE DEMIRCI HASSO PLATTNER VENTURES

P. 34

ANNA MANGOLD LAREMIA

P. 33

CLAUDIA VON BOESELAGER LAREMIA

DOMINIK MATYKA PLISTA

P. 23

ANNA-LENA LEWERENZ BELBO

P. 22

MILENA LESZKOWICZ REFASH

P. 21

FRANZISKA VON HARDENBERG BLOOMY DAYS

P. 20

JOHANNES SCHABACK VISUAL META

P. 18

P. 132

KERSTIN BOCK OPENERS

P. 133

CAROLIN LESSOUED OPENERS

P. 134

RAFFAELA REIN CAREER FOUNDRY

P. 135

P. 143

VERONIKA HÜSING DEUTSCHE STARTUPS

P. 144

MAREK BÄRLEIN BERLIN VENTURES

P. 145

JAN CHRISTOPH GRAS BERLIN VENTURES

P. 146

MADELEINE VON MOHL BETAHAUS

P. 154

SEBASTIAN ESSER HOME EAT HOME

P. 155

STEFANIE PETERS ENABLE2GROW

P. 156

JULE MÜLLER IM GEGENTEIL

P. 157

ANNELI KRALISCH-PEHLKE IM GEGENTEIL

TAMAZ GEORGADZE SAVINGGLOBAL

DENISE PHILIPP GEEKETTES

ANNA ROSE VIDEOPATH

P. 131

P. 142

P. 153

JUDITH TRIFONOFF NEWNIQ

P. 116

TIM KOSCHELLA HITFOX GROUP / APPLIFT

P. 123

HANNO FICHTNER HITFOX GROUP / FINLEAP

P. 122

ELIZABETH MARKEVITCH MARKEVITCH MEDIA

P. 121

KIRSTEN ALTENHOFF DEUTSCHLAND RUNDET AUF

P. 117

BARBARA THIELE EPUBLI

P. 104

JOHARA RAUKAMP MYSTYLESPOTHUNTER

P. 108

KATHARINA JUNGLASS FLACONI

P. 107

IJAD MADISCH RESEARCHGATE

P. 106

ANJA MELLAGE NIIU

P. 105

WANJA OBERHOF NIIU

JUDITH KÜHN VERTICAL MEDIA

P. 97

JOERG RHEINBOLDT AXEL SPRINGER PLUG AND PLAY ACCELERATOR

P. 96

BETTINA LÜKE CELEPEDIA

P. 93

UWE HORSTMANN PROJECT A VENTURES

P. 92

JOANA BREIDENBACH BETTERPLACE

P. 90

JESSICA HANNAN CODE IS THE NEW BLACK

P. 75

YVONNE TESCH CODE IS THE NEW BLACK

P. 74

CHRISTOPH JOST ABSOLVENTA

P. 73

CORINNA ANNA POWALLA MODOMOTO

P. 72

VERENA PAUSDER FOX & SHEEP

P. 69

P. 55

AYESHEH-COLETTE CARTA WENDERO

P. 60

ROBIN ERIC HAAK JOBSPOTTING

P. 58

CLAIRE DAVIDSON URBANARA

P. 57

CHRISTIAN HENSCHEL ADJUST

P. 56

NORA-VANESSA WOHLERT EDITION F

P. 40

LEA-SOPHIE CRAMER AMORELIE

P. 48

LISA LANG ELEKTROCOUTURE

P. 44

MARC LANGE CROWDFLOW

P. 43

MARIA SPILKA MÄDCHENFLOHMARKT

P. 42

AMBER RIEDL MAKERIST

STEPHANIE KAISER WOOGA

P. 31

MICHAEL BREHM REBATE NETWORKS

P. 30

FELIX GÖDE DEIN LEBENSLAUF

P. 29

BRITTA KIWIT DEIN LEBENSLAUF

P. 28

VAL RACHEEVA WEFOUND

P. 24

TABLE OF CONTENTS 07 08 – 09 10 – 11 12 14 – 15 16 70 – 71 78 80 – 81 82 – 83 84 – 85

Foreword Cornelia Yzer Fashion Labels Overview Startup Representatives Overview Introduction Our Jury Statements on the Berlin Fashion Scene Axel Springer Plug and Play Accelerator Klaus Siegers, Weberbank Startups + Fashion - the Berlin Way Berlin Fashion Bloggers Berlin Fashion Startups

86 – 87 109 161 162 – 163 164 165 166 – 167 168 – 169 170 172 – 173 174

Knowledge is Power A Home for Memories, White Wall the Hundert at Berlin Fashion Week the Hundert at Startup Events Damien Elroy Vignaux Sophia Schwan, Luka Balint Making of... Shooting Locations Mediapartners , Thank You Berlin Fashion Map Imprint / Legal

Dear Readers, We are happy to present to you “the Hundert - Startups meet Fashion”, which is by far the most ambitious and glamorous issue of our young magazine series to date. Berlin is, without a doubt, Germany’s creative epicentre. Unfortunately, however, each creative scene here seems to be doing its own thing. It is high time to change this! For this reason, this issue of “the Hundert” brings together two creative heavyweights of Berlin that at first glance, may seem unrelated: the Startup scene and the Fashion scene. The vehicle of this collaboration was a simple idea: to let one hundred representatives of Berlin’s Startup-scene showcase the collections of one hundred top Berlin fashion labels - staged as an elaborate fashion shoot with the fantastic photographer Damien Vignaux along with the styling team surrounding Sophia Schwan. Hence “the Hundert - Startups meet Fashion” became, above all, a journal of encounters, of leaving the beaten tracks and discovering new horizons. Whoever enjoys travelling is familiar with the power of new encounters - especially when they happen unexpectedly. They enrich our lives, put a smile on our faces, remain in our memory, inspire and change us - often permanently. As publishers, we did not only find the synergy between the two fields interesting; the peculiarities and differences were just as exciting. During our conversations, we realized that both the startup and fashion scenes did not know much about each other. There are, however, many similarities between them such as the entrepreneurial vision, the persistence and the steadfast belief in their goal. Therefore, a deep conviction ripened within us; we can unlock Berlin’s true potential by combining the city’s creative scenes. Single tones could suddenly merge in harmony. Working on “the Hundert - Startups meet Fashion” was not a walk in the park, its execution turned out to be more complex than expected - not least because we had to coordinate two hundred instead of the usual one hundred participants. The greatest joy was to realize that the tremendous effort was really worth it! A project, whose realization seemed utopian, pushed our small publishing house to its limits - and a magnificent team ensured with blood, sweat and tears and many sleepless nights that we cross those limits. As the German saying goes: Your duties make you grow… While I consciously chose to refrain from using names in this editorial, I do want to take this opportunity to point out someone, without whom this project would have not been possible in the

first place: my colleague Katarzyna Oldziejewska, who made the success of “the Hundert” her personal moon-landing and who has pursued it with a unique commitment, determination and perfectionism from the very beginning. Kata, I can say with full conviction that this issue is mainly your masterpiece. Thank you for everything!! I only want to add now that we hope you all will enjoy this journey through creative worlds. Until next time on this or the other side of the horizon! Yours, Jan Thomas Editor in Chief, “the Hundert”

PS – If you are wondering how you can support this ambitious project: you can download the magazine for free at: www.the-hundert.com. We would appreciate your feedback and, in particular, your recommendations sent via E-mail, Facebook or Twitter. Make sure to inform your good friends and colleagues. Our kindest thanks in advance!

THANK YOU! WITHOUT THE HELP OF ALL OF OUR SPONSORS, THIS MAGAZINE WOULD NEVER HAVE BEEN POSSIBLE.

Our premium sponsors:

Our production partners:

In this context we would also like to highlight

Last but not least, we would like to thank the highly

our printing company, Laserline, who have once

dedicated team of Operation Butterfly that – with

again taken care of producing our magazine

their extra love for detail and anticipating mindset –

in the best possible quality.

made this The Hundert edition a very special one.

www.laser-line.de

www.operationbutterfly.com

OUR JURY CEO of Premium Exhibitions & Station-Berlin

Our panel of renowned fashion experts is responsible for the compilation of the one hundred fashion labels presented in this issue.

CHRISTIANE ARP Chief Editor at Vogue Germany

Markus Pritzi

Juergen Schabes

ANITA TILLMANN

ANDRÉ MAEDER Group Managing Director at KaDeWe Group

ULI MORANT Chief Editor at me.style / Axel Springer Mediahouse

CLAUDIA RETH VP Fashion Director at Zalando

HERBERT HOFMANN Buyer and Creative Director at Voo Store

JÜRGEN SCHEPERS Kreativwirtschaft, Branch-coordinator

THE HUNDERT // JURY

NADINE JÜDES

MELISSA DRIER German Correspondent for Women‘s Wear Daily

Sabrina Theissen

Project Manager Media / Creative Industries at Berlin Partner für Wirtschaft und Technologie

VOLKER TIETGENS Chairman of the Board at Michalsky Holding

OLIVER MACCONNELL Professor of Business Administration and Fashion Management at HTW Berlin

TANJA MÜHLHANS

K. Poblozki

Vice Director ICT Media Creative Industries Senate for Economics, Technology and Research, Berlin

TOM FELBER Co-Founder and Chief Editor at Superior Magazine

JÖRG WICHMANN CEO Panorama Berlin

THE HUNDERT // STATEMENTS

STATEMENTS ON

THE BERLIN FASHION SCENE I love Berlin. No other European city has such a great influx of international creatives, because it is a stomping ground for design, art and innovation. Berlin has quickly developed into an internationally relevant fashion capital with great economic impact. At each international season kick-off, Berlin attracts thousands of fashion-curious visitors. As a digital catalyst, Berlin also developed into the epicentre of the international Startup scene. Platforms such as re:publica, Plug&Play and The Hundert give the growing scene a voice. Stagnation costs more than investing in innovation and the future.

I believe that Berlin is one of the few fashion metropolises, where young talents still have a chance to make their way without investors. That’s also the reason why so many talents choose Berlin to study in. It’s a pity that some of the big names left Berlin despite the German market being one of their biggest. If you compare the level of publicity of designers showcasing in Berlin to the big names - Paris, New York or even London - there is still a lot to do. On the other hand, Berlin doesn’t stand behind the big cities in terms of shopping experience and selection.

ANITA TILLMANN, PREMIUM EXHIBITIONS

The evolution of Berlin has seen the city establish itself as a new Mecca for fashion crowds from around the world. While Paris is defined by its chic, high-end style - much like the streets of Tokyo are by their overwhelming craziness - what defines Germany’s capital is its laid-back attitude towards fashion, which lures and entices visitors desperately seeking inspiration. Global fashion players have found a new playground in Berlin, where trends are constantly being established and adapted almost instantaneously. From Normcore to Vintage - Berliners have adhered for years without ever giving their style a name or labelling it as a trend. They practice but they don’t preach.

The Berlin fashion scene is constantly evolving. Berlin has a large population of creative designers but we must now have patience, because the progress in this industry takes time. The existing potential is enormous and the prospects are good. Berlin is going its own way, even as a fashion metropolis. VOLKER TIETGENS, MICHALSKY HOLDING Berlin is the international hot spot, standing for creativity, diversity and change. This heady mixture of music, film, art and fashion, plus the special Berlin spirit is what attracts creative people from all over the world. And this is exactly what Berlin’s fashion scene reflects: it is bold, creative and visionary. There are many young, aspiring fashion designers in Berlin with lots of talent. They can develop their huge potential optimally here. One vision of the future presents a combination of fashion with the digital economy and the new technologies with innovative solutions - a fantastic opportunity for start-up hub Berlin! NADINE JÜDES, BERLIN PARTNER Berlin’s dynamic fashion scene is championed by a growing number of supportive journalists. This of course is necessary to spread the creative message, but does not automatically build a bridge into sales. On top of good media coverage and in order to grow the business successfully, designers also need courageous retailers and financially strong entrepreneurs who are willing to give new ideas a platform. This platform should not be mistaken as a charity event, but should be seen as an important proposition for the High Street customer who is looking for orientation in a mass market. OLIVER MACCONNELL, HTW BERLIN

CLAUDIA RETH, ZALANDO

HERBERT HOFMANN, VOO STORE No other city has altered so radically in the last two decades than Berlin. This constant change process, that still takes place, sets large amounts of creative energy free – which naturally reflects in fashion, too. This makes Berlin to one of the most thrilling trend metropolises. ULI MORANT, ME.STYLE Berlin and fashion are a perfect match. Here, young and established fashion designers find an environment where they can experiment, exchange experiences and give free reign to their creativity. On top of that, the Fashion Week with about 200 thousand specialist-visitors and an economic performance of €200 million annually speaks for itself. JÜRGEN SCHEPERS, KREATIVWIRTSCHAFT Berlin benefits a lot from the interplay of creative enterprises, culture and digital economy. This unique mix is the reason for Berlin’s special appeal and for the growing digital and fashion scene. Berlin stands for talents and inspiration. TANJA MÜHLHANS, SENATE FOR ECONOMICS, TECHNOLOGY AND RESEARCH

Having 100+ Berlin-based fashion labels - ranging from startups to established firms - shows how vibrant Berlin’s fashion scene is. But the city is no longer only where fashion design comes from. Successful fashion trade fairs and a growing number of highclass fashion stores prove that Berlin has also become a place for fashion-business and is on its way to playing a trendsetter-role in some fields. Becoming THE place where high-class designers for sustainable fashion meet buyers and consumers could be largely what differentiates Berlin from other fashion cities.

From party-metropolis to the world’s most vibrant creative hub – Berlin’s journey continues. The former “poor but sexy” capital gains momentum as genuine creativity becomes the new global-money. At the forefront of fashion, Panorama Berlin supports young fashion start-ups and connects fresh talent with corporate power. As fashion is always looking forward, we are proud to be involved in ‘The Hundert’ project and welcome the following style entrepreneurs. JÖRG WICHMANN, PANORAMA BERLIN

TOM FELBER, SUPERIOR MAGAZINE 16

THE HUNDERT // SEGMENT

THE HUNDERT // MENSWEAR

JOHANNES SCHABACK Co-Founder and CTO of

VISUAL META Visual Meta runs shopping platforms in twenty countries under the brands LadenZeile and ShopAlike, incorporating millions of products from thousands of online retailers with the focus on fashion, furniture and lifestyle. An advanced product search enables users to find the desired products quickly and compare items. The company is based in Berlin and is part of Axel Springer SE. Visual Meta employs approximately 200 people. www.visual-meta.com

MICHALSKY Michael Michalsky is regarded as one of Germany’s most influential fashion designers. He has worked as Design Manager at Levi’s and Worldwide Creative Director at Adidas before founding his own label MICHALSKY in 2006 in Berlin. MICHALSKY serves the high fashion segment by fusing classic styles with streetwear influences. In his collections, Michael Michalsky consistently refers to societal topics and issues of our modern life. www.michalsky.com OUTFIT: MICHALSKY AT HONIGMOND

AT 25HOURS HOTEL BIKINI BERLIN

THE HUNDERT // WOMENSWEAR

FRANISKA VON HARDENBERG Founder and CEO of

B L O O M Y D AYS Bloomy Days is the first flower subscription service with full flexibility and was founded in 2012 by Franziska v. Hardenberg in Berlin. BLOOMY DAYS discovered a large gap in the e-commerce market with the subscription model and disrupted an old economy market by re-defining the supply chain; cutting out the middleman is the way to get the freshest flowers possible. Arriving at the customer‘s doorstep, the flowers are up to five days fresher than from local flower shops. www.bloomydays.com

DAWID TOMASZEWSKI

Dawid Tomaszweski is a contemporary, luxury german brand encapsulating innovative high-end design, attention to detail and quality. His women’s wear clothing and accessories are the embodiment of the 21st century female, the ranges portray the strength, concept and femininity that today’s woman appreciates. His clothes are experimental with an innovative edge conceptual design with an aim to reinvent chic dressing. www.studio-tomaszewski.com

OUTFIT: DAWID TOMASZEWSKI, NECKLACE: SABRINA DEHOFF

THE HUNDERT // WOMENSWEAR

MILENA LESZKOWICZ Founder and CEO of AT SWISSĂ&#x201D;TEL

R E FA S H ReFash is an international online marketplace and App for Vintage fashion. Milena Leszkowicz started it when she felt there lacked a platform to share her passion for Vintage, find new items and sell hers in an inspiring and creative way. The concept relies on expressive pictures as the key to enjoyable shopping and successful sales. ReFash offers a hybrid model combining sustainable shopping with a photo gallery filled with unique listings, which intrigue and inspire. www.refash.net

Tata Christiane proposes collections with serial and unique pieces and stands with its costume design studio for various cooperations in art performances, theater, cinema, photography and music. Tata Christiane is a vision of street costume, it proposes an absurd and disturbing vision of beauty, with decline, maladjustment, extravagance and immoderation. It plays with the borders of elegance and bad taste, digging up our old memories and recycling the waste of our civilisation.â&#x20AC;? www.tatachristiane.com

OUTFIT: TATA CHRISTIANE, SHOES: ZIGN

TATA CHRISTIANE

THE THE HUNDERT HUNDERT // // WOMENSWEAR SEGMENT

ANNA-LENA LEWERENZ Co-Founder and CEO of

BELBO Belbo Business Software was founded by Christopher Rudolf and Anna-Lena Lewerenz in 2011 under the name of “zeitfest”. Belbo is a web-based calendar software to manage appointments, schedules, customers and services. Business owners have access to relevant statistics about workload, product usage and bookings. Customers can book appointments via web, Facebook and smartphone apps. A cashier app and further complementary software and hardware products are currently being developed. www.belbo.com

BLACK SOMA Inspired by a perfect drug used in Huxley’s novel, Brave New World, Black Soma’s vision is to create a unique feeling of emotional impact, attractiveness and luxurious grandeur for women. Established in 2009, the label specializes in evening styles and has built its own aesthetic through its inspired use of premium fabrics and intention to empower its female audience. Designer Lukas Butkiewicz also offers catwalk collections and attends the Berlin Fashion Week. www.blacksoma.com

OUTFIT: BLACK SOMA AT MIETSTUDIO TORSTRASSE 22

THE THEHUNDERT HUNDERT////MENSWEAR SEGMENT

DOMINIK MATYKA Co-Founder and CEO of

PLISTA Dr. Dominik Matyka, who speaks five languages, studied IBA in Vienna, London and the University of St. Gallen. He earned his doctorate at the Technical University of Berlin a short time later. At plista, Matyka is responsible for the area of Corporation & Business Development, including investor/partner relations. The pioneer in innovative solutions for targeted digital advertising is the third company that Matyka has helped to found. plista currently has 130 employees and operates in seven international markets. www.plista.com

DYN MENSWEAR Since 2011, designer Frida Homann creates an exposĂŠ of the fashion world of men that is melancholic, almost mystical. Romantic meets young-rebels, old craftsmanship meets progressive cuts. The label, dyn menswear, works with coarse solid fabrics, creates clear, sharp shapes and quality. Fluent falling elements give the design something feminine, hard and tangible. A style in which to lose yourself. www.dyn-menswear.com OUTFIT: DYN MENSWEAR SHOES: VELT AT 25HOURS HOTEL BIKINI BERLIN

THE HUNDERT HUNDERT // // WOMENSWEAR SEGMENT THE

VAL RACHEEVA Founder and CEO of

WEFOUND “With an entrepreneurial mindset, more women will realize their business potential. Wefound motivates, provides training and provides access to like-minded entrepreneurs, mentors and investors both online and offline. With passion, it is creating a global supportive women’s entrepreneurs community where great minds meet powerful resources. Today, Wefound is a social enterprise. In one year, the company organized thirty events in eleven European cities across nine countries and built a network of 2,500 like-minded people.” www.wefound.org

ÂME SŒUR Âme Sœur is a women‘s clothing brand that was founded in 2008 by sisters, Sabina and Madina Taschén. With the vision to generate architectural shapes, the sisters developed a technique to create the main body of a garment out of one single piece of fabric. This so-called “One-CutPiece” concept became the key design aspect and an inexhaustible source of inspiration. Another hallmark of Âme Sœur are digital kaleidoscopic prints, which are designed as collage art. www.amesoeurfashion.com OUTFIT: ÂME SŒUR SHOES: REALITY STUDIO

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YOUR IDEA. YOUR CHALLENGE. YOUR SUPPORT. www.kpmg.de/smartstart

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BRITTA KIWIT Co-Founder of Dein Lebenslauf

RITA IN PALMA Diploma-Fashion Designer, Ann-Kathrin Carstensen founded the accessory-label RITA IN PALMA in 2010. Together with a group of Turkish women, she designs beautifully crocheted jewelry and accessories. Every piece is handmade, unique and of high quality. Buyers who are well known for their excellent taste, like KaDeWe Berlin or Galeries Lafayette, realized its high potential and are now selling RITA IN PALMA products. www.rita-in-palma.com ACCESSORIES: RITA IN PALMA DRESS: KAROLINA PREIS

AT 25HOURS HOTEL BIKINI BERLIN

THE THEHUNDERT HUNDERT////MENSWEAR SEGMENT

AURELIA PAUMELLE FELIX GÖDE

Aurelia Paumelle is a French designer based in Berlin over the last three years. She has developed clothing collections that transcend the fashion industry’s fleeting diktats, existing beyond time, place and gender by focusing on the body’s eternal needs. Each of her collections comprises carefully thought-through and exceptionally well-tailored pieces. Impeccable cuts along with subtle details – a souvenir of her Parisian experience at Sonia Rikyel, Balenciaga and Yves St Laurent. She has successfully collaborated with many DJ’s, including Richie Hawtin and Radioslave. www.aureliapaumelle.com

Co-Founder of Dein Lebenslauf

DEIN LEBENSLAUF

OUTFIT: AURELIA PAUMELLE SHOES: ZIGN

Dein Lebenslauf helps people to stand out of the crowd with their job applications. With a proper CV, customers have a higher chance of getting a job interview leading to their dream jobs. It was founded by Britta Kiwit and Felix Göde in April 2014 and proved to be what many people apparently proved to be what many people were looking for. A wide range of job applicants through almost all social classes could be helped to find a new job already. Dein Lebenslauf now is intensifying its marketing activities and focuses on making the business model more scalable in order to speed up its growth. It also will target Austria and Switzerland in 2015. www.dein-lebenslauf.com

AT 25HOURS HOTEL BIKINI BERLIN

THE THEHUNDERT HUNDERT //// MENSWEAR SEGMENT

MICHAEL BREHM Founder of

REBATE NETWORKS Michael Brehm is Founder and Managing Director of Rebate Networks, a global network of e-commerce and online travel companies. He studied Business and Economics in Germany, Mexico and China. Michael started his internet career when he joined the two founders of VZ Netzwerke. Since the sale of VZ, Michael has invested in and helped to set up several leading internet companies in Europe and Asia. www.rebatenetworks.com

ANUSCHKA HOEVENER Anuschka Hoevener is an avant-garde womenâ&#x20AC;&#x2122;s fashion brand from Berlin. The designer mixes minimalist ideas with hand-crafted details to create wearable signature pieces and favorite items that will stay with you for a long time. In 2011 Anuschka Hoevener moved her store from the busy Kastanienallee to a more discreet spot in Linienstrasse in the district of Mitte. The new showroom features a tree functioning as a display. Lately Anuschka Hoevener added a mini collection for men to her portfolio. www.anuschkahoevener.de OUTFIT: ANUSCHKA HOEVENER SHOES: MICHALSKY

AT THE GRAND

AT HONIGMOND

JEWELLERY: CATALINA BRENES CONTEMPORARY JEWELLERY, TOP: STEINROHNER

THE THEHUNDERT HUNDERT////JEWELLERY SEGMENT

STEPHANIE KAISER Head of Studio at

WOOGA Wooga creates mobile games with a lot of heart and just the right amount of smarts. Based in Berlin, Wooga employs over 250 people from over 40 nations to create games for a global audience. Founded in 2009, Wooga quickly became one of the world’s biggest developers on Facebook before bringing its experience in developing lasting hits to mobile. Wooga’s games are free-to-play and played by over 50 million people every month. www.wooga.com

CATALINA BRENES CONTEMPORARY JEWELLERY Catalina is a Costa Rican jewelry designer. She learned millenary jewelry techniques with contemporary approaches at “Alchimia” in Florence, Italy. In 2010, her own label, Catalina Brenes/Contemporary Jewellery, was born in Italy. Since 2012, she has lived and worked in Berlin, the perfect environment for the label to grow internationally. Obsessed by the essentiality in nature, she aims to create shapes that stand by themselves with purity and balance. Constantly seeking to evoke timelessness. www.catalinabrenes.com

THE HUNDERT // WOMENSWEAR

CLAUDIA VON BOESELAGER

LAREMIA

Co-Founder and CEO of LAREMIA

Laremia is a data-driven online rental platform of high quality dresses and accessories from international designers for every kind of special occasion. Whether it be for a wedding, company event, cocktail or birthday party, Laremia offers the perfect outfit at a fraction of the retail price. Itâ&#x20AC;&#x2122;s easy and convenient to use the service: select your dream dress, choose delivery date and rental period, enjoy a perfect event with all the compliments and then just send the dress back to Laremia. They take care of the dry cleaning. The co-founders and fashionistas, Claudia and Anna want to democratize luxury fashion and revolutionize the way women shop. The Laremia team puts high value on exceptional customer service and is available to offer style advice. www.laremia.com went live at the end of 2013. www.laremia.com

KSUS KSUS is a Berlin-based fashion brand run by designer Katja Werling. Based on geometric shapes and forms, KSUS combines lean, feminine silhouettes with slightly oversized cuts to create a versatile, minimalist, contemporary look. KSUS stands for precise tailoring and distinct precision in detailing, using only high quality materials. All collections are produced in Germany. www.k-sus.com OUTFIT: KSUS SCARF: ANTONIA GOY

THE HUNDERT // WOMENSWEAR

ANNA MANGOLD Co-Founder and CEO of LAREMIA

BARRE NOIRE BARRE NOIRE is a unique high-end fashion label for strong confident men and women who have an eye for luxury and individual style. Timm Süssbrich has exceptional taste with print and fabric mixing, teaming unique and exciting textures together. Timm‘s design vision works in a timeless manner across all age ranges. He has a large celebrity following that always wants his latest styles for red carpet appearances or magazine shoots. www.barrenoire.de OUTFIT: BARRE NOIRE

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GAMZE DEMIRCI Business Analyst at

HASSO PLATTNER VENTURES Hasso Plattner Ventures invests in fast-growing, informationtechnology-driven companies in Europe, South Africa and the USA on behalf of Hasso Plattner; co-founder and chairman of software giant, SAP. HPV I started in 2005, focusing on early stage software companies. HPV II and HPV Africa target growth- and expansion-stage companies across the USA, Europe, Israel and South Africa. As of 2015, Hasso Plattner Ventures will be the umbrella brand for all direct investments of Hasso Plattner. www.hp-ventures.com

AKKESOIR The person behind AKKESOIR is the Dutch, Berlin-based, jewelry- and accessory designer, Akke Aimaq. In her own authentic way, she combines exquisite stones, special chains and other catchy elements to create her outstanding jewelry. www.akkesoir.com JEWELLERY: AKKESOIR DRESS: DSTM AT HONIGMOND

I GOT A HUNDRED PROBLEMS BUT MY SHOES AIN’T ONE.

#WEARSHOES shop exclusively at www.zalando.de/zign

SHOES: LEVIT 02, SHIRT: MICHALSKY, TROUSERS: VOLUTIO BY ANNA KLEIHUES

THE HUNDERT // FO OTWEAR

LEVIT 02 LEVIT 02 is a label for footwear and leather basics. Bringing back the fascination for simplicity is the main focus; therefore components are reduced rather than added to the products. LEVIT 02 wants to recreate a sense for simple yet perfect products, which stand out silently and strong in our oversaturated surroundings. The products don‘t follow seasonal trends, are hand manufactured and unisex. All leather used is vegetable tanned and comes from traditional european tanneries. www.levit02.com

CHRISTIAN GAISER Founder and CEO of

BONIAL INTERNATIONAL / KAUFDA Christian Gaiser is Founder and CEO of Bonial, the global alliance of companies in the U.S., Germany, France, Spain, Russia, Brazil, Mexico, Chile and Columbia providing location-based services to retailers and consumers. Having spent time in Silicon Valley in 2008, Christian developed the concept for Bonial with three friends. In 2008, Christian and his team founded kaufDA in Germany, which was quickly honored in 2010 as “the star among location-based services” in Germany. www.bonialinternationalgroup.com AT MALZFABRIK 38

Founder and CEO of

PRÊT-À-LOUER Prêt-à-Louer is the first rental service for high fashion and accessories in Germany. Founded in October 2012, Prêt-à-Louer supplements classic online shopping with another dimension of renting; sheCommerce 2.0. Why spend 2,000 € or more on a dress that you only wear two or three times? Prêt-à-Louer gives every woman the chance to wear the latest fashion from well-known designers without spending thousands of Euros. They are then able to enjoy the cinderella-moment as often they want. www.pretalouer.de

ADE VELKON In 2013, Molly McDonnell and Kathrin Kaiser fused their Californian and Austrian roots, creating Ade Velkon, a Berlin based women‘s fashion label. Pure form is explored with minimal detailing and bold silhouettes. While an alluring oddness is ever present in each collection, perfect fit and wearability provides the core foundation. www.adevelkon.com

AT HONIGMOND

MARGARITA KOZAKIEWICZ

OUTFIT: ADE VELKON

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THE HUNDERT // WOMENSWEAR

AMBER RIEDL Founder and CEO of

MAKERIST Can you remember what it was like to buy books and shoes fifteen years ago? That is how the market for crafting still looks today! makerist brings efficiency to this market by bringing everything inspiration for new projects, booking a workshop or buying supplies - together on Europeâ&#x20AC;&#x2122;s first destination site for creative hobbies. We offer video classes in sewing, knitting, crochet or cake decoration and provide a curated box with project materials. www.makerist.de

BIANCA FLEISCH The heart of Bianca Fleischâ&#x20AC;&#x2122;s collections are modern versions of the classic caftan. The graphically-reduced design is figure-skimming with a fluent silhouette combined with exclusive materials. Handcrafted prints complete the simplicity of the collections. After her studies in fashion design, Bianca Fleisch worked for threeasfour (NewYork), Kostas Murkudis (Berlin) and as a freelance stylist until she founded her own label in Berlin 2013. www.biancafleisch.com OUTFIT: BIANCA FLEISCH AT 25HOURS HOTEL BIKINI BERLIN

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MARIA SPILKA Founder and CEO of

MÄDCHENFLOHMARKT Mädchenflohmarkt is the leading online marketplace for pre-loved premium fashion, where women can buy and sell their fashion items. Moreover, sellers who do not wish to list their items themselves can use the Concierge Service. Therefore, they send a package to Mädchenflohmarkt, who take care of the listing: product description, pictures and shipping. The company was founded in 2012 by Maria Spilka and Thorsten Lückemeier and offers a website and mobile apps to its 600,000+ community members. www.maedchenflohmarkt.de

ISABELL DE HILLERIN Berlin-based womenswear designer Isabell de Hillerin unites traditional handcrafted elements into a modern design context to tell a story behind the clothes. ISABELL DE HILLERIN creates distinct and powerful looks using handmade embroidery and materials to offer a unique glimpse into an elusive creative heritage by supporting the artisan industry in Romania and Moldova. Elegant and sophisticated signature designs reflect contemporary and sustainable fashion at the same time. www.isabelldehillerin.com OUTFIT: ISABELL DE HILLERIN AT 25HOURS HOTEL BIKINI BERLIN

OUTFIT: STARSTYLING

THE THEHUNDERT HUNDERT////MENSWEAR SEGMENT

MARC LANGE Founder and CEO of

CROWDFLOW Crowdflow analyzes crowd flows based on social media signals from all over the internet. It heat-maps the city to deliver contextual insights about how many people are where, at what time and why, helping transport service providers better understand demand of their services. Besides Crowdflow, Marc is an active advocate for the Berlin startup ecosystem, serving as a speaker, mentor and consultant, helping Google implement its startup program and consulting the German government on questions about the digital economy. www.crowdflow.co

STARSTYLING The substance of the starstyling world is to play with timeless classics, twisting them around, splashing colour on them and topping them with a dose of humour. Fashion is being viewed as an outlet to reflect on constant impressions. Irony, fun and deliberate provocation are essential to challenge the borders of wearing and being worn. This enchanting process is being supported by a great sense of detail and a conscious naivety. www.starstyling.net

AT MIETSTUDIO TORSTRASSE

HAT: RIKE FEURSTEIN, OUTFIT: WOLFEN GERMANY, JEWELLERY: ELEKTROCOUTURE

THE THE HUNDERT HUNDERT// //ACCESSORIES SEGMENT

LISA LANG Founder and CEO of

ELEKTROCOUTURE ElektroCouture is the first agency to pioneer bespoke innovative electronic wearable technology for the fashion industry. Its mission is to show what great things can be done with technology and how beautifully they can be worn. ElektroCouture uses ‘old’ technology and brings it in new context, and with that, develops new smart energy systems, customized for wearable technologies. Come and check out the products and be a part of the electronic wearable technology revolution. www.elektrocouture.com

RIKE FEURSTEIN Rike Feurstein’s celebrated designs eagerly explore the fine line between art and fashion. Deeply rooted in the almost extinct craft of millinery, she sculpts hats and clothing in avant-garde, minimal shapes for men and women, combining a pure, sensuous, emphatically modern aesthetic with the highest level of artisanship and luxurious materiality. One of her handcrafted stylish caps has recently been nominated for the German Design Award. www.rikefeurstein.com

10,000 copies, 176 pages, 100 covers, 1 Print House.

To realize a project, one does not only need people with a vision but also partners with a reliable eye for the feasible. We congratulate â&#x20AC;&#x153;The Hundertâ&#x20AC;? on their unique idea! As printing partner, we stand for competent advice and customized solutions. As pragmatic as necessary and as individual as possible. We realize your ideas, even one hundred-fold, if you want us to. Your design is our benchmark. DISCOVER THE WORLD OF LASERLINE.

LASERLINE Druckzentrum 路 Scheringstrasse 1 路 13355 Berlin 路 Tel. 030 46 70 96 - 0 路 www.laser-line.de

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LEA SOPHIE CRAMER Founder and CEO of

AMORELIE Amorelie has revolutionized the erotic market. With a focus on sensuality, a visually appealing shopping experience and a highly selective portfolio, Amorelie inspires a more exciting love life! The online shop caters to singles and couples of every age, who have high expectations regarding the design and the quality of products. Sex-toy newcomers and returning customers alike will find the right products with the help of the anonymous live chat as well as the various guides provided by Amorelie. www.amorelie.com

KAROLINA PREIS Karolina Preis‘s fashion is made for woman who have a need for pared-down and easy elegance. Her clean and minimal designs integrate impeccable fabrics with casual wearability. Manufacturing is always of highest quality. The lineup of her current collection is a deft mix of laid-back and luxurious. Karolina’s new challenge is interior design and for the past year, she has been creating the interior of the new SPINDLER Restaurant, which will open in January 2015. www.karolinapreis.com OUTFIT: KAROLINA PREIS

AT 25HOURS HOTEL BIKINI BERLIN

THETHE HUNDERT HUNDERT // WOMENSWEAR // SEGMENT

VA N E S S A LEWERENZ BOURMER Founder and CEO of

LEINENTAUSCH LT is an AirBnB for dogs, where doggies stay with host families in loving private homes when their owners cannot provide care (due to work, sickness or travels). The host families on LT offer a range of services from dog walking to holiday accommodation. The company was founded in 2013 and has a strong community around Germany and has recently launched in Austria. In Spring 2014 LT was part of the Axel Springer Accelerator Plug And Play. LT is run by an enthusiastic team of four dogs and their owners. www.leinentausch.de

TRÈS BONJOUR Since 2009, Berlin fashion designers Viola Jaeger and Sandra Dresp work exclusively with the high quality material, Latex. Très Bonjour stands for the finest couture lingerie and accessories which show the natural material in an absolutely new and astonishing context. The designers always offer classic, different collections. The extraordinary look of the shiny material is combined with delicate feminine elements or seemingly futuristic graphic designs. www.tresbonjour.de OUTFIT: TRÈS BONJOUR TOP: H O W L BY MARIA GLÜCK SHOES: ZIGN

AT 25HOURS HOTEL BIKINI BERLIN

SHIRT: DANCKWERTH

THE HUNDERT // MENSWEAR

PASCAL ZUTA CEO of

AERIA GAMES Aeria Games is one of the largest Publishers of PC and Mobile games in Europe, the US and Latin America. Since our start in 2006, we have created a company where people from over 30 countries work, think and play together in an environment centered around a passion for games and an entrepreneurial mindset. In 2014, we joined forces with the German media corporation ProSiebenSat.1, enriching our portfolio and growing our player base. We are home to a community of over 60 million gamers. www.aeriagames.com

DANCKWERTH The label, Danckwerth, researches the meaning of conceptual fashion in the context of Human, Machine and the Body. Particularly, the tension between new media, velocity, technology and virtuality changes the perception and perceptibility of the body. The label identifies fashion as a kind of interface, which can be used as a second skin. Danckwerth works mostly interdisciplinary and is also a member of the design collective, thingk-design. www.danckwerth.com

AT HOTEL ZOO

THE THEHUNDERT HUNDERT////JEWELLERY SEGMENT

ANNA YUKIKO BICKENBACH Co-Founder of

ECOTASTIC ecotastic rewards individuals who act environmentally-friendly, with gift certificates from responsible partner businesses. ecotastic app users capture their eco-friendly actions, compete with others and redeem collected points for various rewards. Participating businesses increase visibility while acquiring new customers. ecotastic incentivizes individuals not just to think, but to act green. ecotastic boosts environmental protection through gamification, peerto-peer learning and positive feedback! www.ecotastic.de

MARGOVA JEWELLERY I get inspirations on trips, as well as by visiting exhibitions and from the people around me,â&#x20AC;? says Denitza Margova, the Berlin-based designer. She integrates colorful impressions into her collection through the use of materials â&#x20AC;&#x201C; her 14k gold jewellery is embellished with the highest quality gems. Young imaginativeness, creative strength as well as strong cultural impressions drive the young designer in her quest to interpret her version of modernity, lightness and elegance. www.margovajewellery.com JEWELLERY: MARGOVA TOP: PERRET SCHAAD AT MALZFABRIK

THE THEHUNDERT HUNDERT////MENSWEAR SEGMENT

MIRKO CASPAR Managing Director of

MISTER SPEX Mister Spex is the leading online optician in Europe. It was founded in 2007 and is one of the largest and most successful e-commerce companies in Germany. More than 300 employees are working for the disruptive and award-winning online retailer with the largest selection of branded eyewear. Mister Spexâ&#x20AC;&#x2122;s story started off successfully on the German market and soon expanded to other European countries such as France, Spain, Austria, UK and Sweden. www.misterspex.de

SOPOPULAR SOPOPULAR crafts its seasonal menswear collections as timeless wardrobe essentials, always homegrown in our Berlin atelier. The garments are sensibly constructed to allow for elegant movement and interaction. Masculine, composed and with a touch of majestic urban elements, the silhouette merges strong defined shapes with sharp tailoring. Architectural sharp lines are morphed purposely with intelligent details and functional utility solutions. www.sopopular.net OUTFIT: SOPOPULAR AT MALZFABRIK

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THEBEASTBRAND.COM

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MICHAEL SONTAG Michael Sontag (1980) studied at Kunsthochschule Berlin Weißensee, collected experience at Kenzo and Givenchy and studied at École des Arts Décoratifs. He founded his label in 2009 and will open a monolabel store December 2014. Sontag’s designs are about asymmetry, draping and timelessness. He sees his production process as fluent, much like the transition between seasons. His aim to create a general style that is detached from season, trend or age is evident in the clarity of his designs. www.michaelsontag.com

SUSANN HOFFMAN Founder and CEO of Edition F

OUTFIT: MICHAEL SONTAG SHOES: ZIGN

AT 25HOURS HOTEL BIKINI BERLIN

EDITION F Fashion, beauty, diet – with Edition F the founders, Nora-Vanessa Wohlert and Susann Hoffmann, add a new layer to the media world for modern women. Edition F is a business-lifestyle platform for careerinterested women who enjoy a great lifestyle, too. With Edition F, they want to inspire women to tap into their full potential: Providing opinion-driven articles in the online magazine, contacts in the community, jobs and companies in the job board and business fashion in the shop. The founders were friends and colleagues prior to partnering up: Nora was Managing Editor at e-magazine Gründerszene, Susann built the comms department at its publishing house and worked for four years as PR and Strategy Consultant at Scholz & Friends. Since the launch in July 2014 Edition F inspires thousands of women daily. www.editionf.com

THE HUNDERT // WOMENSWEAR

NORA VANESSA WOHLERT Founder and CEO of Edition F

HOWL BY MARIAGLÜCK Maria Glück creates avant-garde and sustainable designs with minimal shapes and experimental textures, combined with handmade techniques and unconventional materials. Her background in fine arts and sculpture influences the shape, color and textures of her designs. Glück designs fresh and conceptual fashion for men and women that pushes the boundaries of traditional design and conventional gender parameters. www.howlhowlhowl.com OUTFIT: H O W L BY MARIA GLÜCK AT 25HOURS HOTEL BIKINI BERLIN

THE THEHUNDERT HUNDERT////MENSWEAR SEGMENT

CHRISTIAN HENSCHEL Co-Founder and CEO of

ADJUST adjust is a mobile attribution and analytics company that provides app-marketers with a comprehensive business intelligence platform. adjust combines attribution for advertising sources with advanced analytics and store statistics such as rankings, ratings and reviews. adjust is an official Facebook and Twitter mobile measurement partner, and is also integrated with over 300 other major partners and networks worldwide. www.adjust.com

UCON ACROBATICS Ucon Acrobatics established their opening collection in the early summer of 2001. Founders, Jochen Smuda and Martin Fussenegger came with a vision to develop a lifestyle brand anchored by creativity, quality tailoring, innovative appliquĂŠs and ethical production. With a passion for the work of talented artists and the design community surrounding them, Jochen and Martin embraced collaborations to build a creative environment for the brand. www.ucon-acrobatics.com

OUTFIT: UCON ACROBATICS AT HONIGMOND 56

THE HUNDERT // WOMENSWEAR

CLAIRE DAVIDSON Director of Marketing and Product Development at

URBANARA

TIM LABENDA

Urbanara is an online brand offering high-quality homewares at affordable prices. Products are made from natural materials, with quality and transparency informing each step of the customer experience. Urbanara cuts out extra costs traditional retailers add on by working directly with suppliers. The Berlin-based brand was founded in 2010 by Benjamin Esser and Claire Davidson. www.urbanara.de

Tim Labenda is a German designer working and living in Berlin-Kreuzberg. Starting his career in 2012 as a men‘s wear designer, he now focuses on women‘s wear. The style of his women‘s wear incorporates masculine fashion attributes like perfect fit and tailoring in feminine clothing. This season, his latest collection for SS15 “POOL” already won the “Start your Fashion Business Award” 2014. www.timlabenda.com

OUTFIT: TIM LABENDA AT HOTEL ZOO

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ROBIN ERIC HAAK Co-Founder and COO of

JOBSPOTTING Jobspotting is a discovery engine for effortless, personalised job matching. Launching in January, it will help people find exciting work without painfully monotonous searches. The four founders have over 25 years of combined experience between Google and Axel Springer, and the rest of the talented – not to mention, good-looking – team are rocking the worlds of design, development, and content. www.jobspotting.com

MADS DINESEN “To create fashion is to tell a story, to create a sensitive yet objective expression of the time we live in, the past we left behind us, and the future we look upon. To engage the spectator and empower the wearer to question the social reality we live in.” The Fashion of MADS DINESEN attempts to keep pushing the boundaries of how we perceive fashion, using clothing not only as an outer image, but also a way of communicating an abstract inner self.” www.madsdinesen.com OUTFIT: MADS DINESEN SUNGLASSES: LUNETTES KOLLEKTION AT SWISSÔTEL

THETHE HUNDERT HUNDERT // JEWELLERY // SEGMENT

MILENA LESZKOWICZ

AT 25HOURS HOTEL BIKINI BERLIN

JEWELLERY: BERGNERSCHMIDT, TOP: H O W L BY MARIA GLÜCK

/ STARTUP NAME

Nequodigent repudae sitatus invel moloratem eatque pa saecum ut omnihil iquaspelique aliatur? Optates sitibus am dolecest etur, et dem iniminumquo il ipis de ne exeremporem ad molorrum aut ut aut magnis is cus voluptat doluptatum acepuda corro quodicipsum acere elit omnihit, quam, sum accuptae nem fuga. To quatem alitas ut a sum seque nusam raturer atibus cus volorrum fuga. Itaes nonetur anisita tiusae omni quis eum ilia volorem aut hil et essim voluptas et am eat lam es min et volorrum fuga. Itaes nonetur anisita. www.website.com

AY E S H E H - C O L E T T E CARTA Managing Director of

WENDERO wendero has established itself as the best-known provider of sales services in the German speaking startup and digital scene. wendero‘s clients include start-up companies as well as international major corporations. Never again should an innovative company fail due to a lack of sales expertise! wendero helps to build up and boost sales. www.wendero.com

BERGNERSCHMIDT bergnerschmidt design takes its inspiration from Bauhaus and has been conceived on the basis of its maxim, “less is more”. bergnerschmidt generates experimental but wearable concrete accessories with a purist and constructive expression. Concrete is different to what one thinks. bergnerschmidt thinks that the possibilities of concrete design have not reach the limit yet. Moving away from the cliché of concrete - cold, hard and heavy - the label presents jewellery that is delicate, smooth and light. www.bergnerschmidt.com 60 60

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STEPHAN B AY E R Founder and CEO of

S O FAT U T O R sofatutor offers learning materials for all classes and has over 80,000 users. The online tutoring platform guarantees an optimal service with about 11,000 videos, interactive tests, daily chats with experts and online tutoring classes. sofatutor has received several awards, e. g. German educational media award, “digita”, “Chosen Place” of the competition, “365 Places in the Country of Ideas” and “GIGA-Maus”. Furthermore sofatutor was the winner of the “EdTech Europe Top 20” award. www.sofatutor.com

TOM HERZ German Heritage Brand, TOM HERZ is a Berlin-based designer label with an emphasis on unisex-products and graphic pattern. Minimal design, inspiration from “German Heritage” and material selection underline timelessness and longevity. The Concept: Conceptual design that highlights unique aspects in an outstanding manner – “Out of the box, with a twist on classic products” – achieved through high quality, refined cuts and craftsmanship. The Inspiration: vintage sportswear, work-wear and urban fashion. www.tomherz.com OUTFIT: TOM HERZ AT MALZFABRIK

THE HUNDERT // WOMENSWEAR

LAURA KOHLER Head of EuropeanPioneers FIWARE accelerator

ETVENTURE / EUROPEANPIONEERS The EU-funded accelerator programme, EuropeanPioneers, is lead by the company builder, etventure and awards 4.5 Million Euros to 25 Startups. It targets startups and SMEs in the media and content sector and supports each company with up to €250,000 - without taking equity. Participants will enter an 8-month business programme and get access to etventure’s strong venture capital and business network. www.europeanpioneers.eu

PERRET SCHAAD was established in 2009 by Johanna Perret and Tutia Schaad. Inspired by modern women and their lifestyles, PERRET SCHAAD‘s pieces show a unique sensibility for colours, a strong focus on details and the interest in creating outstanding, yet wearable designs. Keeping an intuitive method in their design process, PERRET SCHAAD creates sharp and at the same time sensual silhouettes. www.perretschaad.com

AT MALZFABRIK

OUTFIT: PERRET SCHAAD

PERRET SCHAAD

THE HUNDERT // WOMENSWEAR

FRISUR Considering themselves as a German brand with a focus on a high quality and a reliable product, FRISUR designs timeless, down-to-earth and laid- back clothing for both men and women. For their collections, FRISUR takes ideas from everyday life, adding their own variety of styles while focusing on material, colour and details â&#x20AC;&#x201C; always with a twist and a touch of Nordic purism. Every season, FRISUR follows one idea, which is the inspiration of the collection, to unfold another facet of the label. www.frisurclothing.com OUTFIT: FRISUR

AT 25HOURS HOTEL BIKINI BERLIN

SANDRA SCHUMANN Founder and CEO of compose relations

THE HUNDERT // WOMENSWEAR

RAU BERLIN Martina Rau studied fashion design at the University of applied sciences in Berlin. She presented her first collection in 2004, after gaining experience in working for names like Vivienne Westwood and Alexander McQueen. Within eleven years, Martina Rau succeeded in establishing RAU BERLIN as a rapidly growing fashion label with a distinct design and brand profile. “I adore Berlin. It‘s a vibrant capital in the midst of continual progress, but where the spirit is free enough to develop and reach perfection. Here I find the inspiration I need to create.” www.rauberlin.com

COMPOSE RELATIONS

OUTFIT: RAU BERLIN SHOES: ZIGN AT 25HOURS HOTEL BIKINI BERLIN

With compose relations, Sandra Schumann and Kristina Hellhake founded a PR Agency for startups, catering to their dynamic needs and specific requirements. compose relations creates unique stories for new business models that equally convince multipliers, consumers and investors. Thereby, Sandra and Kristina support startups; accelerating their growth through efficient and targeted communications. www.compose-relations.com

KRISTINA HELLHAKE Founder and CEO of compose relations

THE THEHUNDERT HUNDERT////MENSWEAR SEGMENT

NIKITA ROSHKOV Co-Founder and CEO of

AHOY! BERLIN Nikita is the Co-founder of Ahoy! Berlin Coworking and Innovation Hub in Berlin Charlottenburg. Ahoy!‘s aim is to foster an environment in West Berlin that‘s playful, cozy and innovative at the same time. Since Ahoy! pulled itself up by its own bootstraps, there is an experience in entrepreneurship, which is actively shared with the coworking community. Come aboard and “sail” those rousing seas ofentrepreneurship with Ahoy!. www.ahoyberlin.com

BLANK ETIQUETTE Inspired by a collage of everyday life, human being, social relations and globalization, the designer behind the label, Blank Etiquette Tosca Wyss, creates men‘s and women‘s collections. By combining surprising details, elaborate patterns and thought-through treatment, the garments are defined by their functional details and the precise chosen materials. The collections are produced in a full-size range but with limited numbers to ensure the exclusivity of every single piece. www.toscawyss.com

OUTFIT: BLANK ETIQUETTE SHOES: ZIGN AT MIETSTUDIO TORSTRASSE

THETHE HUNDERT HUNDERT // WOMENSWEAR // SEGMENT

VERENA PAUSDER Co-Founder of

FOX & SHEEP Fox & Sheep was founded by Moritz Hohl and Verena Pausder in 2012. The company develops kids apps, works together closely with book authors and illustrators around the world and publishes its apps in over sixteen languages. All apps are paid apps, bought by the parents and loved by their kids. Fox & Sheep has a portfolio of around twenty Apps and the bestsellers are “Nighty Night”, “Little Builders” and “Pony Style Box”. With over 12 million downloads worldwide, Fox & Sheep is one of the top-ten players of the industry. www.foxandsheep.com

ANETT RÖSTEL BERLIN Since the beginning of the 90’s, the Berliner designer ranks among nationally and internationally renowned fashion designers. The designer and her collections can be seen in the great fashion capitals like Paris, New York and Berlin. The collections of Anett Röstel are made up of pretty, lively fabrics that are mostly highly structured and processed materials. Often, the fabrics are further refined and modeled by Anett Röstel in order to create individual models with poetic and feminine silhouettes. www.anett-roestel.de OUTFIT: ANETT RÖSTEL - BERLIN

THE HUNDERT // ADVERTORIAL

INTRODUCTION TO THE AXEL SPRINGER PLUG AND PLAY ACCELERATOR Launched in 2013, the Axel Springer Plug and Play Accelerator is a Berlin-based accelerator aimed at trailblazing digital entrepreneurs. Axel Springer Plug and Play is more than just an accelerator. From day one, it opens the door to global opportunities and creates connections to an international network spanning Europe and Silicon Valley. Three times a year, the accelerator team holds a three-month-long program in a representative space in the heart of Berlin. In addition to individual coaching, mentoring, workshops, networking opportunities, events, and â&#x201A;Ź25,000 in support, the program especially stands out due to the two powerful companies behind it. Participating start-ups reap the benefits of close connections to Axel Springer, a German publishing powerhouse with myriad success stories on its record, as well as to the Plug and Play Tech Center in Silicon Valley. An optional three-month extension at the Plug and Play Tech Center adds another dimension to the program, giving teams the chance to learn first-hand from their American forebears and collect American investment. The program ends with a Demo Day, where start-ups have the opportunity to pitch to an elite audience of local and international venture capital firms for additional seed and Series A funding.

FOR MORE INFORMATION SEE:

www.axelspringerplugandplay.com

APPLY NOW FOR BATCH VI STARTING MARCH 2015 !

CONNECT WITH THE NETWORK Axel Springer Plug and Play paves avenues for participation within the start-up ecosystem and initiates innovative developments that thrive from the exchange with the network. The accelerator´s network includes all the digital portfolio companies of Axel Springer SE that create synergies with the startups, 150 experienced mentors as well as high quality speakers who exclusively share their expert-knowledge. On top of this Axel Springer Plug and Play´s global network includes 180 + investors and business angels interested in getting to know the startups early.

INTERNATIONALIZATION

FOLLOW-UP FINANCING

Since July 2014, the Axel Springer Plug and Play accelerator has become even more international: Seven of the eight companies of the fourth program cycle are from abroad: Israel, Ireland and Austria. After this great success Axel Springer Plug and Play is planning to strengthen the connections to the Israeli startup hub even more and will host another Pitching Day in Tel Aviv in January 2015. Furthermore Axel Springer Plug and Play is excited to now connect more with the CEE startup scene and hosted the first Krakow Pitching Day in September to introduce the accelerator program and to present Berlin‘s attractiveness for young companies.

Meanwhile, many of the Axel Springer Plug and Play Alumni have received follow-up financing from external investors. Investments were made in startups such as Number26 (formerly Papayer), Zenmate, embraase, Jobspotting, and truffls. This means that a high percentage of the participants from the first three rounds of the program have received subsequent financing.

AT THE GRAND

OUTFIT: KIMBERIT, JEWELLERY: INA BEISSNER

THE HUNDERT // WOMENSWEAR

CORINNA ANNA POWALLA Founder and CEO of

MODOMOTO Modomoto is the leading Curated Shopping Service for men who want to look awesome but donâ&#x20AC;&#x2DC;t like the process of shopping. More than 170 employees ship boxes with individual outfits out of Berlin Kreuzberg to hundreds of thousands of customers. www.modomoto.de

KIMBERIT Kim Berit Heppelmann stands as a lone fighter at the thresholds between fashion, art and philosophy. She trained as a tailor in Hamburg and studied at the Academy of Fine Arts, Maastricht. She won, not only the GenArt Award in New York, but also further prizes in Italy, New Zealand and Hong Kong. The interdependence of the body, the outer shell, movement, and the space is what challenges her to reflect on the basic principles of clothing as sculpture, performance, picture, text, house or emotion. www.kimberit.com

THE THEHUNDERT HUNDERT////MENSWEAR SEGMENT

CHRISTOPH JOST Founder and CEO of

ABSOLVENTA OUTFIT: VOLUTIO BY ANNA KLEIHUES

With sixty employees, Absolventa runs several online job platforms for students, graduates and young professionals and was recently ranked #1 specialist job board in Germany. Founded directly out of university and right before the economic crisis of 2008, the company had to learn some startup lessons the hard way. The one aspect that helped their success was the extraordinary combination of a unique team culture and outstanding individuals. www.absolventa.de

AT MALZFABRIK

VOLUTIO BY ANNA KLEIHUES Strolling through time with a passion for the body moving in space with an eloquent silhouette. The label, VOLUTIO, was founded in 2007 after a medalled diploma from Akademie Mode&Design. Garments are evolved from gentâ&#x20AC;&#x2122;s attires with a focus on shirts and the intent to clothe men and women in synchronous forms. They have a subtle cut for a thorough outfit. Shirts with a unique collar are made-to-measure in a fine Swissquality-cotton. All items are elaborated in the Berlin studio. www.volutio.de

THE HUNDERT // WOMENSWEAR

YVONNE TESCH

OUTFIT: POTIPOTI, SHOES: ZIGN

Founder and CEO of Code is the New Black

POTIPOTI Potipoti was founded in 2005 as a collaboration between two designers, Silvia Salvador and Nando Cornejo. They try to bridge the gap between graphic design, art and fashion. Potipoti produce its collections in small family run businesses in Spain and Germany which allows them to support local industry. Potipoti designs can been found in selected stores throughout the world, in their own shop in Berlin (Rosenthalerstr. 66) and online at shop.potipoti.com. www.potipoti.com

AT SWISSĂ&#x201D;TEL

THETHE HUNDERT HUNDERT // WOMENSWEAR // SEGMENT

CODE IS THE NEW BLACK Code is the New Black is a fashion and tech innovation-hub located in Berlin, Europe‘s Silicon Valley. The label was founded by Yvonne Tesch; an entrepreneur revered for her success in search-engine technology. Tesch was also joined earlier this year by Jessica Hannan, net-a-porter.com alumni and fashion editor from London. Teaming state-of-the-art development in image recognition, affiliate marketing, price comparison and SEO, together with a creative team handpicked from the fashion industry; Code is the New Black is launching a range of consumer and B2B products that will push the fashion industry forward. www.codeisthenewblack.com

JESSICA HANNAN CMO of Code is the New Black

PUGNAT stands for sophisticated knitwear. Stitch by stitch, row by row, and with her unmistakable and poetic sensibility, the designer, Antje Pugnat, tells a story of feminine beauty and subtle sexiness that is characterized by a passionate spirit, fine artistic craft and an uncompromising dedication to quality. PUGNAT embodies two essentials: sculptural hand-knit pieces and Prêt-à-Porter garments made of Pugnat‘s own idiosyncratic machine-knit fabrics. www.pugnat.com

AT SWISSÔTEL

OUTFIT: PUGNAT

PUGNAT

THE THEHUNDERT HUNDERT //// MENSWEAR SEGMENT

FRANK SCHMIECHEN Editor in chief at

GRÜNDERSZENE What started in May 2006 as a personal blog, is today one of the leading online magazines for the digital economy in Germany. Gründerszene offers news on the digital economy and start-up scene in Germany and Europe. With it‘s feature articles, interviews and videos on entrepre neurship, venture capital and digital tech nologies it caters to the concerns of the digital economy. Frank has been working for Gründerszene since October 2014 and is looking forward to attracting more attention and readers. www.gruenderszene.de

IVANMAN Based in Berlin, Ivan Mandzukic established the label four years ago with his own understanding of shape and form. The focus is the clear-cut. Classic pieces are transformed with an inch of irony to the zeitgeist. Within the dynamic color concept, he underlays the different haptic of fabrics. Oversized shapes interact with closefitted silhouettes and bespoke tailoring with sports gear; the norm-critical men‘s wardrobe is this year’s focus. www.ivanman.de OUTFIT: IVANMAN SHOES: ZIGN AT MIETSTUDIO TORSTRASSE

THE HUNDERT // WOMENSWEAR

TANJA BOGUMIL Co-Founder and CEO of

KISURA Kisura is the first fashion retailer in Europe to blend the advantages of e-commerce and personalized styling assistance. Led by its two founders, Linh Nguyen and Tanja Bogumil, it offers an entertaining, highly convenient and truly personalized shopping experience for every woman. Customers simply fill out the Kisura Style Profile, talk to a stylist and receive handpicked outfits tailored to their budget, figure and style. They buy what they like and return the rest. www.kisura.de

FRANZIUS Berlin-born designer, Stephanie Franzius creates her collections without a fixed concept, yet with an unmistakably feminine and timeless elegance. After being able to gather experience at renowned fashion houses like Anne Klein, Prada and Viktor & Rolf, Franzius returned to Berlin in 2006 from where she successfully presents her collections to the national and international market. Her eponymous label, FRANZIUS, denotes a refined and poetic aesthetic and plays with geometric forms and architectural lines. www.franzius.eu OUTFIT: FRANZIUS SHOES: ZIGN

THE HUNDERT // WOMENSWEAR

PAULA IMMICH The Berlin-based designer, Paula Immich, is inspired by the non-conformity of the city. In her designs, she combines the nonchalant style of the city with classic elegance. The high-quality materials, the craftsmanship and the unconventional cut of the garments unite subtle femininity with Berlin-cool. The designer creates new pieces in loose succession which are presented online via her newsletter. Don‘t miss out and sign up! www.paulaimmich.de

OUTFIT: PAULA IMMICH, SHOES: ZIGN

MIRIAM RUPP Founder and CEO of

MASHUP COMMUNICATIONS Mashup Communications is the Berlin-based agency for PR and digital storytelling for high-growth tech and lifestyle companies. With their motto, “We love to tell new stories”, the team of ten consultants creates relevant, topical and sometimes unconventional individual stories and strategies to turn the attention of both traditional and online media as well as social media influencers to entrepreneurs and their ideas. www.mashup-communications.de

THE HUNDERT // ADVERTORIAL

KLAUS SIEGERS CEO at Weberbank, a Berlin-based Private Bank offering a broad range of financial services for entrepreneurs.

In this edition, the Hundert is focusing on good design and the people who are responsible for creating it – a cause that we’re delighted to support as partners of the Hundert. That’s because good design and good consultancy have a lot in common. Design is always customised and can be tailored to the point of perfection. You can always recognize excellent design not just by the designer’s signature but also by the way it reflects the personality and goals of the particular client. It’s often the details that make all the difference. And it’s exactly the same with consultancy. Investment strategies are tailor-made to suit each individual’s personal circumstances according to their needs and objectives. It’s essential to determine whether, say, the focus should be on accumulating or preserving assets, whether plans include any business projects, or what type of risks investors need to consider. So whether we’re talking about design or about consultancy, it’s ultimately up to the people who determine the quality. And it’s our awareness of this that makes Weberbank different. I hope you enjoy this latest edition of the Hundert, in which you can read all about people who are genuinely inspirational. Best wishes,

Klaus Siegers

THE HUNDERT // SEGMENT

STARTUPS + FASHION

THE BERLIN WAY

Fashion represents the main share of the creative industries in Berlin. With 3,500 companies and 19,200 fashion sector employees, the German capital has developed into a trendsetting fashion center. Young, creative companies receive extensive support and incentives. In Berlin alone, ten fashion schools are turning young talents into fashion designers.

Start-ups and fashion – in Berlin, Germany’s start-up capital, the two themes are inseparable! A total of 43,000 companies were established here in 2013 alone. The digital industry is not the only sector to experience a start-up boom – Berlin’s creative industries are also full of start-ups with over 1,000 companies from the creative sector being created annually. Hardly any other city is home to so many young entrepreneurs who are eager to make their mark in the areas of music, fashion and life style. Berlin attracts creative minds with an entrepreneurial spirit from around the globe, providing them with the best possible infrastructure for their companies. The city’s unique quality of life and creative spirit contribute to the “start-up-friendly” climate.

Berlin’s Senate Department for Economics, Technology and Research has initiated a fashion competition called “Start Your Fashion Business”. With monetary awards and coaching, it aims to support young fashion designers in Berlin as they establish their labels. Within the program, “Opening New Markets”, the Senate Department for Economic Affairs, Technology and Research finances six joint presentations of Berlin-based fashion designers during the Paris and New York Fashion Week. In addition, up to twelve shows and presentations are funded annually during the Berlin Fashion Week. Furthermore, fashion labels are assisted with the acquisition of industrial and retail partners, and investor readiness workshops are in preparation. Investitionsbank Berlin (IBB) assists them with micro loans of up to €25,000 involving a minimum of red tape and the Coaching BONUS program. To support startup activity in all sectors of the German

THE HUNDERT // ADVERTORIAL

capital’s economy, Berlin Partner for Business and Technology acts as the umbrella organization for the Startup Unit, which pools the expertise of the state of Berlin, partners from business and science – and the company founders themselves.

sophisticated men who prefer NOT to go shopping. On www.laremia.com, it is even possible to lease expensive clothes and accessories by well-known designers at moderate prices. And Berliners are constantly launching new online publications featuring the fashion scene, including fashion blogs and online magazines.

The Fashion Week is responsible for a large share of Berlin’s fashion sector revenues of around €3 billion. According to a model calculation made by the economists at IBB, the semi-annual week devoted to fashion generates additional GDP of around €120 million. The fashion spectrum ranges from high-priced couture and excellent tailoring to organic fashion and street wear, all from unique pieces to entire collections. In addition to women’s wear labels, around twenty fashion labels focusing on men have started up in Berlin in recent years. The accessory and shoe sectors are also gaining in significance. Alongside the labels, fashion companies are sprouting up throughout the capital. They follow a new approach to sales: curated shopping. With innovative tools such as the Virtual Dressing Tool from fits.me, fashionistas can leave the dressing room behind and see if a certain piece fits or flatters by trying it on online. Fashion start-ups such as Modomoto and Outfittery have specialized in putting together stylish complete outfits for

As Coco Chanel once said: “Fashion is not something that exists in dresses only; fashion is something in the air ... fashion has to do with ideas, the way we live, what is happening.” There are no better words than these to describe Berlin’s fashion scene. Supporting Instruments for Berlin´s Fashion Scene: -microloans -equity Funding -promotion of joint as well as individual presentations at trade fairs -annual Fashion Award “Start Your Fashion Business” -financing of shows and presentations within Berlin Fashion Week -acquisition of industrial and retail partners (pilot program) -Berlin Fashion Week - calendar -Berlin Fashion Week - poster campaign and -Berlin Fashion Week - advertising in international magazines.

BERLIN FASHION BLOGGERS They are close to the scene, pace-setters and an important link between the on- and offline world. The Hundert presents some of Berlin‘s leading fashion bloggers.

FREISEINDESIGN

PONYDANCECLYDE

PonyDanceClyde is a collection of happiness: always straightforward and light-hearted. Founded by myself and Julia Schulz out of our passion for music, PonyDanceClyde has developed into a lifestyle blog where we publish our daily musings on fashion, design, travel, music and how to live the Berlin life. ponydanceclyde.com Freiseindesign is colorful, diverse and lively. A little crazy, a little stubborn and always with a good dose of irony! Freiseindesign is a team of nine writers who have all joined the heart of Project Blog Mama Friederike Franze to write cheerfully about everything enjoyable in life. freiseindesign.com

ZEITGESCHMACK.COM Zeitgeschmack is a German fashion blog, founded in January 2010 by Oliver Jopke. Originally created as a women’s fashion- and newswebsite, the concept has changed to a personal men’s fashion-, style- and lifestyleblog in early 2013. zeitgeschmack.com

C‘EST CLAIRETTE

FASHIONSTREET BERLIN

C’est Clairette celebrates stylish oddities and discusses popular social moods in fashion, pop culture, culinary art and music. cestclairette.com

As a young online fashion magazine, our team is dedicated to looking behind the scenes. What lies underneath the glitz and the glamour? We are interested in social structure, economic factors and the current zeitgeist waiting for our curious young journalists to discover and report. fashionstreet-berlin.de

THE HUNDERT // ARTICLE

Spruced is where I tell stories with words and pictures personal style, including my own, fashion on and off the runway, about design and beauty and sometimes just about life in Berlin, where I’ve made my home with my two loves, James and Arlo. spruced.us

LES BERLINETTES

SPRUCED

Les Berlinettes is a fashion and lifestyle blog written by Amandine, a Parisian who moved to Berlin a few years ago. She shares her personal style that is classic but always with a twist. She also shares her music and travel favourites. As Coco Chanel said, “Fashion is not something that exists in dresses only”. lesberlinettes.com

HAUPTSTADTMUTTI

Hauptstadtmutti.de is one of the leading lifestyle blogs for mothers in Germany. The new generation of mothers follow the Berlin-based blog to find daily inspiration. With posts on mama street style, fashion, beauty, DIY, food and travel Hauptstadtmutti is more than an conventional “mommy blog”. hauptstadtmutti.de

STARECASERS MY BERLIN FASHION Jasmin Fatschild is the fashionable force behind ‘my berlin fashion‘. The German blogger has become a style icon, mixing vintage and basics. Her outfits have gotten coverage in publications like Danish Elle, Refinery 29 and German InStyle and Glamour. my-berlin-fashion.com

Starecasers is a men’s style blog run by two young Berlin-based men, Devid and Thibaud. Through its vivid photos, sleek aesthetic, and distinctive looks; Starecasers shares an alternative vision of the fashion industry and offers outfit inspirations for young boys with a big passion for clothing. starecasers.com

THE HUNDERT // FASHION STARTUPS

FIT ANALYTICS

SPROOV RELOADED

Recommends the best fitting size to customers shopping online from

With it’s unique size-recommendation engine, Sproov will

one of the many participating retailers. It helps retailers and brands,

significantly reduce returns in fashion e-commerce. Using the

like Zalando and The North Face, reduce returns and increase

right matching algorithm, Sproov recommends the perfect

conversion rates.

size and style.

www.fitanalytics.com

www.sproov.com

PREFERY

THELABELFINDER

The first Blog-Shopping-App for iOS. Beware, this simplistic and chic app

The principle is easy: fashion fans enter the labels they’re looking

combines the largest and most popular fashion blogs worldwide in one

for and the platform will show which shops they can be found in.

shopping app and can be addictive.

TheLabelFinder: the biggest international fashion search engine.

www.prefery.com

www.thelabelfinder.com

360°BERLIN

SHOEPASSION

This platform presents the hottest neighbourhoods of Berlin in an

A startup that wants to spark men’s interest in Goodyear-welted

atmospheric and realistic way. View stores online in 360 degrees or

shoes. They create high-quality men’s shoes at an affordable price.

pick up one of our free shopping guides.

www.shoepassion.de

www.360berlin.net

BERLIN FASHION STARTUPS Berlin is Germany’s founder capital. Many of the startups founded here are from the fashion sector. ’the Hundert’ presents some of the most important fashion startups.

7TRENDS

PALUPAS

It’s not only a trend-oriented online shop for accessories, but also

A young company from the heart of Berlin that manufactures and

your style guide into the fashion world. Check out their blog for style

sells individually customizable flip-flops and slippers online. The

tips and fashion inspiration.

online store offers hundreds of pre-made designs to choose from.

www.7trends.de

www.palupas.de

STILNEST

UPCYCLING DELUXE

A publishing house for international designer jewelry that uses the

Make sustainable fashion choices and discover a whole new world

power of 3D printing. Their claim: We make design happen. Every day.

full of repurposed design articles.

www.stilnest.comv

www.upcycling-deluxe.com

STICKVOGEL

AMAZINE

This startup builds the best converting product configurators in the

Create your own lifestyle magazine, follow inspirational people,

world. It is our goal to enable all e-commerce sites to offer personal-

find creative ideas and beautiful photos on Amazine. A great find

ization to their customers.

for visual addicts.

www.stickvogel.com

www.amazine.com

SCAROSSO

PROJECT OONA

Shoes designed by you and handcrafted by specialists in Italy; Sca-

An online product brand for customized handbags. Its customers can

rosso provides you with the unique opportunity to customize your

put together bags and leather accessories according to their personal

own shoes with their online Scarosso-studio.

taste, which are then manufactured by hand for them.

www.scarosso.com

www.project-oona.com

VOJD STUDIOS

DESIGNBY.ME

Being a major driver behind the era of digital production in high-end

Show your unique style by wearing custom-made shoes of your own

fashion design, VOJD Studios is an exclusive 3D-printed jewelry

design. Choose from a variety of shoe types, kinds of leather and

label building a synergy between luxury and progression.

create your perfect pair of shoes.

www.vojdstudios.com

www.designby.me

WUNSCH BRAUTKLEID

HEYSHOPS

Whether it is designer-apparel, custom-made or used wedding

A platform that finds any fashion item in shops nearby. Upload a

dresses, every bride-to-be will find her desired wedding dress on the

photo of your wish from your camera, any webshop or instagram to

Wunsch-Brautkleid portal. Over 120 designer wedding dresses are

find and reserve products in local shops. Try before buy and get it the

represented there.

same day!

www.wunsch-brautkleid.de

www.heyshops.com

TAYLOR & TALES

FRONT ROW SOCIETY

This startup introduces a new era of shopping. Have a coffee, get

An exciting fashion platform that presents clean contemporary shapes

measured, and wear perfectly fitting clothes from your favorite brands.

and stunning prints by talented designers from various backgrounds.

www.tailorandtales.com

www.frontrowsociety.com

UDK Fashion design at the UDK differs from the other universities because it’s just one part of a complete course. Together with “product design”, these classes build the main course: “design”. This offers many opportunities for the students, who can work in different workshops to experiment and find out how to express themselves. It is not only about textile but also about materials like wood, porcelain, metal etc. Julian Zigerli and Mads Dinesen are just two graduates who prove that this freedom creates artists who can succeed in many jobs in the art and fashion world.

HTW Students graduating from HTW have a wide field of job-opportunities to choose from. With a department for design and culture, the course of study trains the students not only to become designers like Hien Le or Sissi Goetze but to also be product managers and so on. The practically based courses are just one part of the education, which is completed with classes about marketing, management and business studies – all relating to fashion. Creativity and working innovatively is one of the fundamental HTW aspects. This is what studying is about: a passion for fashion.

KNOWLEDGE IS POWER

MD.H To study fashion design at the MD.H is not only about producing collections but also to learn about the medial transformation processes of fashion. Basics of designing are as important as theory. Therefore, the courses also cover classes like marketing, fabric-production and visual communication so that the students are prepared for everything they will face on the market. Also, the MD.H communicates the importance of ecological and social responsibility, which is important for the plan-, production- and communication-progress, and the future!

Fashionstreet-Berlin untangles the diversity of the German capital’s institutions of higher fashioneducation. What we discovered: a lot of potential and many opportunities! Author: Christina Birke

AMD Studying at AMD does not just mean learning about trends and fabrics – it also means understanding what fashion is. Working creatively and innovatively is as important as getting to know the history of fashion and experiencing looks behind the scenes. The practical and theoretical methods are taught by people from the industry who can really pass on what it means to work in the fashion-world. This does not only apply to the course of study in “fashion design”, but also to all other courses offered here such as “fashion journalism” and “fashion management”.

OSZ

THE HUNDERT // ARTICLE

The OSZ teaches everything that is important to know when creating fashion. Sewing, cutting and technical techniques for clothes design form the basis of the main classes that are part of the myriad of courses specialising in fashion design offered at this school. Although fashion design is not yet a course at the OSZ - it will be offered as a three-year apprenticeship at the training college from September 2015 - the specific studies train the students in the best possible way so that OSZ-graduates can start a successful career in the fashion-industry.

LETTE-VEREIN The Lette-Verein is an important training centre for people who want to work in the fashion-industry and become a certified fashion-designer. The department for fashion design teaches the know-how on how to plan collections, recognize trends and how to create wearable fashion. The main classes are theoretically and practically based and train the students to work in the business to become freelancers, costume or fashion designers like the known graduates; Kostas Murkudis or Frank Wojczewski, who is the head-designer at Windsor.

ESMOD ESMOD is globally known for its unique and innovative take on teaching the global fashion trade. Learning the craftsmanship of fashion design is one of the biggest parts of the courses at ESMOD because it prepares its students for success in the best possible way. Another perfect preparation is ESMOD’s huge network of fashion-companies, recruitment agencies and well known graduates like Marina Hoermannseder, Alexandra Fischer-Roehler and Johanna Kühl from Kaviar Gauche – evident proof that the ESMOD methods work!

WEISSENSEE KUNSTHOCHSCHULE The Weißensee Kunsthochschule (college of art) offers a lot of freedom to its students. The education connects working practically and theoretically on a high and real level: teaching the specific and technical basics of fashion design goes hand in hand with seminars about art and culture. This prepares the students not only for working as a fashion designer but also for many other fields of work. Nevertheless, designing and creating builds the centre of the artistic course, where talents like Michael Sontag and Bobby Kolade started their career.

About Fashionstreet Berlin As a rather young magazine, Fashionstreet Berlin understands the struggles of an up-and-coming designer. This is why we are committed to not only covering internationally active designers, but young graduates as well. Therefore, we are very well-informed about Berlin‘s different educational institutions and what makes them unique. With our „New Blood Berlin“ award, we aim to create a stepping stone for new talents. We see the fashion industry as a fascinating melting pot of cultures, philosophies, visions and dreams. www.fashionstreet-berlin.de 87

THE HUNDERT // JEWELLERY

CONSTANZE BUCHHEIM Founder and CEO of i-potentials

INA BEISSNER Ina Beissner was born in Lima in 1980. Apart from growing up in Peru, her country of birth, she has also lived in Colombia, Mexico and finally Germany. Her multicultural roots strongly affected her works and designs. She still collects her ideas and inspirations from the most diverse influences and mixes them with childhood memories. “For me, a piece of jewelry gives a certain sense of comfort, something we keep close, that connects with us and somehow guards us as well”, states Ina Beissner. www.inabeissner.com JEWELLERY: INA BEISSNER OUTFIT: TIEDEKEN ”

AT HONIGMOND 88

THETHE HUNDERT HUNDERT // WOMENSWEAR // SEGMENT

TIEDEKEN

MARTINA WEINER

TIEDEKEN stands for colorful, highquality knit made in Germany and strong graphic designs, combined with elaborate cuts and patterns. The label was launched in 2010 by the former Vivienne Westwood assistant, Regina Tiedeken and the product designer, Tom Keller. Today the collection is sold in Europe and Asia. The Berlinbased Designer-Duo is now presenting their eleventh collection for Autumn/Winter 2015/16. www.tiedekenstudios.com

AT HONIGMOND

OUTFIT: TIEDEKEN

COO of i-potentials

I-POTENTIALS i-potentials was founded in 2009 by Constanze Buchheim to be Germany’s first recruiting agency for digital businesses. It has an impressive track record of building excellent senior teams (via Search or modern recruiting solutions) for hyper-growth companies across the globe and companies that have to transform their business models facing digitalization. Their huge network within Europe’s digital ecosystem, their digital expertise and their un-

derstanding of companies that shape the future let i-potentials grow into one of the most renowned specialized search firms in Europe. In early 2015, Martina Weiner, COO of the company, will become Managing Director of i-potentials as well. Constanze and Martina have just published a book about Recruiting and Retention in the digital age (in German).” www.i-potentials.de

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JOANA BREIDENBACH Co-Founder and Member of Board of

BETTERPLACE The betterplace lab is Germany‘s foremost research institution on social tech. It scouts the globe for projects using digital tools to solve social problems and improve lives. In its publications it celebrates the most inspiring innovations, to encourage exchange and further experimentation – as well as exploring what opportunities and risks the digital age poses for existing social organisations. betterplace.org is Germany‘s largest online donations platform. www.betterplace-lab.org

SAMMLER BERLIN SAMMLER BERLIN is an up and coming ‘high’ fashion design label whose signature is a ready-to-wear haute couture for the charismatic, self-aware woman who is true to an individual style and unpretentious glamour. The label combines the highest couture crafts with new textile technologies and utilizes only the best and finest materials. All pieces are specifically handmade in Berlin with extraordinary attention to detail and can also be custom-fitted for the individual client. www.sammler-berlin.com OUTFIT: SAMMLER BERLIN AT 25HOURS HOTEL BIKINI BERLIN

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UWE HORSTMANN Co-Founder and CEO of

PROJECT A VENTURES Project A Ventures is a Berlin-based early stage investor and company builder in the digital technology space. With financial support from an 80 million euro fund and operational expertise, we help startups build up competences in key areas such as IT, Performance Marketing, Business Intelligence and Organization Building, and thus contribute to their sustainable success. Project A has supported entrepreneurs in building almost 30 companies including nu3, Saatchi Art, Glow, Eyeota and Tictail. www.project-a.com

CONCIS Concis - Hoai Vo embarks on a daring journey to redefine avant garde fashion for women and men. Seeking a perfect balance between ready-to-wear minimal silhouettes while incorporating couture draping and zipper detailing, Concis rewrites the meeting of East and West, female and male with extraordinary simplicity. A collection of garments that are both timeless and current, that look beyond the clamor of everyday superficiality. www.concis.de

OUTFIT: CONCIS AT HONIGMOND

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BETTINA LÜKE Founder and CEO of

CELEPEDIA Celepedia is a social publishing platform for content on celebrities. Its approach of mixing user-generated and editorial content is designed to make it a “digital Kaffeeklatsch” for all users who want to build up and exchange knowledge about stars - i.e. to gossip. Celepedia’s goal is to be a hub where you can find “everything about everyone who’s anyone”. It went live in 2014 and will be further developed by a dedicated, crossfunctional team at Room49, an Axel Springer company, in Berlin. www.celepedia.de

NICO SUTOR The Berlin-based fashion label, Nico Sutor, creates fashion for both men and women. The collections consist of androgynous and minimalist jersey basics which unite a variety of advanced handcrafting, cutting and draping techniques expressing the essence of the garments and the skill of the workmanship. The collections are inspired by the city of Berlin’s outward urban architectural geometry. nicosutor.tumblr.com

OUTFIT: NICO SUTOR SHOES: ZIGN AT HONIGMOND

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Our colors of the season

We make the exceptional visible with colors and materials that stand out from uniform gray. The world is colorful â&#x20AC;&#x201C; we will not let CMYK stand in our way. If your ideas require special colors or printing techniques, we will apply them and thus provide you with a customized realization of your concepts. Discover the comfort of a modern printing center with the individuality of a designer label. DISCOVER THE WORLD OF LASERLINE. 94

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LASERLINE Druckzentrum 路 Scheringstrasse 1 路 13355 Berlin 路 Tel. 030 46 70 96 - 0 路 www.laser-line.de 95

AT HONIGMOND

SHORTS AND SHOES: PATRICK MOHR, JUMPER: MICHALSKY

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JÖRG RHEINBOLDT CEO of

AXEL SPRINGER P L U G A N D P L AY A C C E L E R AT O R Launched in 2013, the Axel Springer Plug and Play Accelerator is a Berlin-based accelerator looking for trail-blazing digital entrepreneurs. Plug and Play is more than just an accelerator; it provides global opportunities from day one, through our international network in Europe and Silicon Valley. www.axelspringerplugandplay.com

PATRICK MOHR Patrick Mohr is progressive fashion with timeless wearability. The label was founded in 2009, after Patrick Mohr had completed his fashion studies at ESMOD with the “Prix Createur” for the best collection. Afterwards, he worked for Henrik Vibskov. Since 2009, he has been developing and designing his own self-titled label Patrick Mohr. He impresses with artistic activism by trying to escape from boundaries existing in the world of fashion. His outspoken design creates something new, something independent. www.patrick-mohr.com

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JUDITH KÜHN Head of Events at

VERTICAL MEDIA Vertical Media is a Berlin-based media house behind the two online magazines Gründerszene and VentureVillage. As Head of events, Judith is in charge of the event and academy section. With events like Spätschicht, CEO Dinner and Heureka, Vertical Media is trying to create offline platforms that bring founders, investors and business angles together for networking and to exchange ideas. ”It is great to be a part of this fast-growing startup scene and to be able to provide a stage for innovation, exchange and networking.” www.vmpublishing.com

CAROCORA The label CAROCORA has taken its name from German designer, Carolin Cora Kohler who founded the label in 2008 in Madrid/Spain. Since september 2010, she has lived and worked in Berlin. Every collection by CAROCORA has its own conceptual approach, a special idea dominating the entire line. For four seasons she has worked and experimented with prints. For each season she designs her own patterns. All the collections and prints by CAROCORA are produced by small manufacturers in Germany. www.carocora.com OUTFIT: CAROCORA

AT 25HOURS HOTEL BIKINI BERLIN 97

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HUI-HUI

OUTFIT: HUI-HUI

hui-hui; a project born out of the bliss of creating. It stands for a notion of astonishment, a draft of fresh air, creativity and outspoken prints. Why Berlin? Because it is grand and challenging. hui-hui is: Katharina Trudzinski, a textiledesigner and fine artist living in Berlin, Anne SchwĂ¤tzler, a fashion designer living in Hamburg and Johanna Trudzinski, a fashion designer living in Antwerp. www.hui-hui.de

SUSANNE LUISA WECHSLER CEO of

NOOM EUROPE As Managing Director of Noom Europe GmbH, Susanne looks after the Noom Coach app; a fun and healthy solution for anyone who wants to lose weight and live healthier. Available for iOS and Android, Noom Coach provides intelligent nutrition and exercise coaching to help users transform their relationship with diet and exercise and make positive habit changes that last a lifetime. Noomâ&#x20AC;&#x2122;s apps boast more than 28 million downloads worldwide and Noom has been the #1 grossing Health and Fitness App in the Google Play Store since 2012. Noom has offices in New York City, Berlin, Seoul and Tokyo. www.noom.com

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Managing Director of

IVERSITY iversity is Europeâ&#x20AC;&#x2122;s leading platform for academic online courses. Since 2011, iversity has been supporting universities on their way into the digital age. Today the platform enables instructors from recognised institutions teach interactive online courses to thousands of students worldwide. In doing so, iversity broadens global access to quality higher education and makes it count with verified certificates. www.iversity.org

ESTHER PERBANDT Esther Perbandt was born and raised in Berlin, got toughened in Moscow and polished in Paris. She completed a European Master in Fashion and Textile Design in Paris as well as a post-graduate study at the IFM. In 2003 she returned to Berlin to found her own label. Her looks surprise with androgynous silhouettes without ignoring sexiness. Unexpected tailoring in combination with interesting fabrics ensures her fans a strong appearance. Created for personalities, irrespective the gender. www.estherperbandt.com

AT HONIGMOND

SANDER NIJSSEN

OUTFIT: ESTHER PERBANDT

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PIA VICTORIA POPPENREITER Co-Founder and CEO of

PEPPR Pia is a rebel at heart and CEO & Co-founder of PEPPR, an app that connects potential clients to sex workers. Regardless of opinions, sex work will always be in existence and no law or regulation could entirely ban it. PEPPR takes a realistic approach and knows that in spite of this, the profession can be made safer for those who deliberatley and voluntarily chose to work as sex workers. www.peppr.it

MARINA HOERMANSEDER Marina Hoermansederâ&#x20AC;&#x2122;s work represents bold individualism, combining the most sophisticated artisanship with eccentric yet elegant designs. The designer draws her inspiration from sources such as 17th century orthopedic equipment. In 2014, she debuted her first collection in Berlin and was awarded the PREMIUM YOUNG FASHION AWARD as well as a prize from SYFB. www.marina-hoermanseder.com

BLOUSE: MARINA HOERMANSEDER AT THE GRAND 100

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WOLFEN GERMANY Wolfen germany is a women‘s and men‘s wear label founded in berlin in 2001, with an strong focus on knitwear, using only natural materials. The collection is exclusively available at the wolfen store in auguststrasse 41, berlin - mitte. www.wolfengermany.com OUTFIT: WOLFEN GERMANY

PHILIPP KRAUSE Co-Founder and CEO of idvos

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GLAW PIA VON NELL Co-Founder and CEO of idvos

Urban elegance with a slight touch of psychedelic femininity and refreshing cuts are the basis of the Berlin-based fashion label GLAW. Nostalgic elements of times-gone-by reflect the diverse artistic sources of inspiration from founders Jesko Wilke and Maria Poweleit. The high-end fashion label portrays their vision of 21st century women’s clothing honing in on a cross between female power and fragileness while at the same time putting a strong emphasis on wearability. www.glaw-berlin.com OUTFIT: GLAW

IDVOS idvos is a new KYC Startup from Berlin providing innovative online identification methods for people around the world. The company was founded by the former heads of Lendico Germany and Rocket employees, Pia von Nell and Philipp Krause. The two financial technology driven entrepreneurs teamed up with CTO, Ference Brose with the aim to simplify and increase security of the current identification method of PostIdent. idvos has now successfully closed several deals with financial institutions and a number of other Fin-Tech players. Proving their business model with online identification marks the beginning of idvos’ journey to become a key player in the fields of online identification and identity management not only in the financial services, but also in the e-commerce, mobility and telecommunication market. www.idvos.de

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SISSI GOETZE Designer SISSI GOETZE graduated with an MA in menswear from prestigious Central Saint Martins College in London in 2010 and relocated to Berlin. The label’s simple, yet innovative, approach to menswear stands out with refined cuts, subtle details and precise tailoring. SISSI GOETZE´S trademark, a ‘hybrid sleeve’, forms the core of her conceptual approach to design. Inspired by the interplay of seemingly contradictory aspects of menswear, she creates looks of casual elegance. www.sissigoetze.com OUTFIT: SISSI GOETZE SHOES: ZIGN

WANJA OBERHOF

AT 25HOURS HOTEL BIKINI BERLIN

Founder and CEO of niiu

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ANJA MELLAGE COO and CFO at niiu

LIEBESKIND BERLIN Founded in 2003, LIEBESKIND Berlin designs reflect the artistry, culture and excitement that its namesake city is known for. Across our collections of handbags, shoes or ready-to-wear, there will always be an influence felt from the city of Berlin combined with a cool and relaxed appeal that is unique to the brand. Accessible price points are found in every handbag and accessories collection. Made of the finest leathers, our products are carefully stitched, quilted, weaved and riveted. www.liebeskind-berlin.com OUTFIT: LIEBESKIND BERLIN AT 25HOURS HOTEL BIKINI BERLIN

NIIU niiu is the spotify for news! niiu is a digital content app for tablet and smartphone users, readers can create their personalised newspaper from a broad selection of high quality publications (e.g. Axel Springer Group, Holtzbrinck, Washington Post). The app includes premium quality articles, that are not available online (paid content). The content can be read anywhere and anytime - online and offline. niiu has several special features

that make reading the news easy and exciting. For instance the â&#x20AC;&#x2DC;read-outâ&#x20AC;&#x2DC; option allows their users to read the news while driving. With their intuitive user-guidance niiu is able to give you a fulfilling reading experience. This means that out of more than 15 thousand articles per day, niiu filters the most relevant news for the reader. Available at the App Store and Google Play. www.niiu.de

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IJAD MADISH Co-Founder and CEO of

RESEARCHGATE ResearchGate is a professional network for scientists and researchers to collaborate, share results and speed up progress. Founded in 2008 by physicians Dr. Ijad Madisch, and Dr. Sören Hofmayer and computer scientist Horst Fickenscher, the network today has more than 5 million members from around the world. Bill Gates, Benchmark and Founders Fund are among the company’s renowned investors. www.researchgate.net

KILIAN KERNER Kilian Kerner was born 1979 in Cologne. From 2000 until 2003 he took drama courses, before he finally launched his label KILIAN KERNER in 2004. His collections arise and work from feelings. His designs are telling stories and create an emotional world fitting to the current collection theme. With the growing success, Kilian Kerner was able to consequently built up his enterprise. Today the premium line KILIAN KERNER and the line extension KILIAN KERNER SENSES are available in 14 countries. www.kiliankerner.de

OUTFIT: KILIAN KERNER SHOES: MICHALSKY AT THE GRAND

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KATHARINA JUNGLASS Head of Strategic Project Management at

FLACONI

RENÉ TALMON L‘ARMÉE Talmon l’Armée studied and was trained at the traditional goldsmith Werkstatt and moved to Paris in 1995. He opened his own atelier in 2001 and in 2011, he opened a second shop in his hometown, located in the historical Scheunenviertel, an old artisans quartier now the gallery area of Berlin-Mitte. l’Armée still uses vintage instruments to craft his entirely hand-made pieces with a distinctly intimate approach to each individual piece. www.renetalmonlarmee.com

JEWELLERY: RENÉ TALMON L‘ARMÉE, TOP: AUGUSTIN TEBOUL

Flaconi was launched in 2011 with the vision to create an emotional way of online beauty shopping: A premium, easy-to-use online shop, fast shipment, full assortment and great emotional packing are essential for the largest pure player in Germany. As one of the company‘s very first employees, Katharina accompanied Flaconi into a highly protected market. With respect to brands, Flaconi was the first newcomer authorized by most of the relevant brands in less than two years. www.flaconi.de

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JOHARA RAUKAMP Founder of

MYSTYLESPOTHUNTER myStyleSpotHunter – an online platform for local shopping – was founded one year ago. Its goal is to support Berlin‘s unique local fashion scene while at the same time, trying to avert one-of-a-kind stores. More and more independently owned, one of a kind stores are forced to move onto smaller, relatively devoid backstreets. myStyleSpotHunter created a filter system that helps customers to find perfect local stores for their personal taste and style that they normally wouldn‘t come across. www.mystylespothunter.com

DSTM Berlin-based, Canadian designer Jen Gilpin is the couturier behind the compelling style of DSTM that sharpens with each season. The color black remains at the core of her bewitchingly elegant and seductive label. The finest materials are used throughout the collection, lending an exquisite sensuousness to the captivating forms. Experimental craftsmanship and a desire to create precious objects, along with geometry in relation to the body are the essence of the label. www.dstm.co OUTFIT: DSTM 108

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A HOME FOR

MEMORIES Do you know what it’s like to have 10,000 photos on your hard drive, at least 500 more on your smartphone, but not a single one on your wall? There is always a good reason to get photos developed, whether it is to have a photobook full of holiday memories, a gift for your partner featuring the results of a successful photo shoot or a family portrait on canvas for your grandparents. Pictures capture emotions and keep them from being forgotten. Those who have selected their favourite pictures but aren’t exactly sure how to present them should take a look around on WhiteWall.de. There, they will find everything from beautiful fine art prints, to prints on aluminium and even prints directly onto wood. And the fitting frames to boot! Everything is madeto-measure in exact sizes. This online photo lab even offers round formats.

Those who would prefer to see the more than 1,000 possibilities in person should definitely stop by the new WhiteWall Store in Berlin. The store at Hackescher Markt is WhiteWall’s second after the one in Düsseldorf. Customers can really get a clear picture of the wide range of products and their outstanding quality. A trained team is on hand with all sorts of tips and tricks for getting the best out of your favourite image. Those who chose to do so can order custom works of art and photos on-site and have them delivered – either to the store or straight to their homes.

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JULIA DERNDINGER CEO of

DIE GRĂ&#x153;NDERTRAINERIN Julia knows what she is talking about when she helps founders succeed with their companies. After founding several ventures herself, she is currently active as an entrepreneur, board member and startup trainer. Her passion is making entrepreneurs more successful by providing a unique perspective on their challenges. She currently works with more than ten startups on a weekly basis. Together with the IBB Coaching Bonus Program she accompanies several fashion brands from Berlin. www.die-grĂźndertrainerin.de

GRETCHEN Gretchen is dedicated to the creation and crafting of timeless handbags which focus on architecturally sculptured shapes. Gretchen dedicates its products to modern women with an independent spirit and a beautiful mind that embraces the here and now. The Gretchen customer is anchored in her values, and has a cosmopolitan image of the world. Berlin is an exceptionally creative and international city, and for this reason, Gretchen decided to open their first shop there. www.mygretchen.com BAG: GRETCHEN SCARF: HUI-HUI AT HOTEL ZOO

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UDO SCHLOEMER Co-Founder of Factory

OWL OPTICS OWL aims to sharpen the eye for beautiful objects. OWL glasses are much more than optical aids; they are central to any outfit. That’s why OWL’s nicely crafted glasses correspond to the Zeitgeist and strive to outlast it. Every OWL is made of Italian acetate, fitted with high quality lenses and sold at a moderate price. OWL glasses can only be attained at the brand’s bespoke online shop or the fine places that were carefully selected as OWL representers. www.owloptics.com SUNGLASSES: OWL OPTICS TOP: UCON ACROBATICS

SIMON SCHAEFER Co-Founder of Factory

MYKITA MYKITA is a modern manufactory that combines precision craftsmanship with new technologies. A constant search for innovation, the visionary use of materials and a wealth of experience in eyewear design are the defining elements behind MYKITA’s collections. MYKITA’s eyewear collections are available at the firm’s own MYKITA Shops worldwide as well as at selected opticians and fashion outlets in over 70 countries. www.mykita.com/de SUNGLASSES: MYKITA JACKET: ALEKS KURKOWSKI

FACTORY Factory, a 16,000 square metre technology campus in the heart of Berlin Mitte, sits directly on the former Berlin Wall death-strip. To date, twenty-three companies, including local heroes such as SoundCloud and 6Wunderkinder, international ventures such as Zendesk and Twitter and many early stage teams have joined the community. Together with global partners like Google for Entrepreneurs, Factory is accelerating the Berlin ecosystem by providing a playground to those that want to invent, collaborate and grow. In June 2014, the main building officially opened with a huge party that welcomed SoundCloud on-board and hosted over 3,000 guests. Factory is a startup at a very exciting stage - sign up to their newsletter and follow them on FB or Twitter to stay up-to-date with the opportunities they offer. www.factoryberlin.com AT HONIGMOND

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CLAUDIA NAGEL Co-Founder and CEO of

KIWI Never search for your keys again! KIWI is a handsfree access service for apartment buildings. KIWI integrates seamlessly with existing doors and locks. Consumers enjoy the safe, simple and convenient comfort of just walking through their door with the transponder “Ki” in their pocket or the mobile app. Real estate companies and service providers – like post or waste companies – increase efficiency. www.kiwi.ki

ANTONIA GOY The designs of ANTONIA GOY follow the tension between space and motion. The source of their inspiration can be images, travels or a random discovery. Their creations are an interplay of innovative prints and knits, minimalistic cuts as well as excellent draping and well-balanced volumes. Combined with a passion for high quality material, perfect fitting and obliged to high craftsmanship the label generates a down-to-earth luxury. The collections consist of the finest materials and are made only in Europe. www.antoniagoy.com OUTFIT: ANTONIA GOY SHOES: ZIGN

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THE HUNDERT // WOMENSWEAR AT 25HOURS HOTEL BIKINI BERLIN

OUTFIT: THONE NEGRÒN

CARINA STAMMERMANN

JEWELLERY: SABRINA DEHOFF

CEO of

THONE NEGRÒN

MYPARFUM MyParfum is a specialist for individual perfume. The lifestyleoriented startup based in Berlin, is worldwide number one for hand-crafted, custom perfumes. Founded in 2008, MyParfum has been awarded the Global and Service Innovation Award. Those who like to underline their very own look and style with an unique perfume, can design this online as well as in the Berlin-based Flagshipstore. www.myparfum.de

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THONE NEGRÒN is a women’s wear label for elegant and timeless clothing for day and night. The collection consists of ready-to-wear pieces, exclusive and wedding dresses, made with the highest standard of quality and attention to detail. Luxurious materials, distinctive patterns and the use of colour are the main characteristics of THONE NEGRÒN. All garments are produced in Germany or in neighbouring countries. www.thonenegron.com

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BARBARA THIELE Managing Director of

EPUBLI Barbara Thiele previously worked at the Max Planck Institute for the History of Science, and as an editor at the German publishing house Reimer. She co-founded epubli, the promising Berlin-Kreuzberg start-up, in 2008. The print and eBook publishing platform has been successful in enabling authors to self-publish and sell their books worldwide. Ms Thiele has lead the company since 2014 as MD. www.epubli.de

REALITY STUDIO Reality Studio’s aim is to represent the here and now. German designer, Svenja Specht observes her reality by investigating the everyday, exploring her surroundings and the interactions of people through clothing. Traditional clothing with its ancient craft techniques and cultural references heavily influences her work. The resulting collections appear as a contradictory mix of appealing elegance, feminine strength and a delicate sensitivity with the aim to express: “Do what you love and live now”. www.realitystudio.de OUTFIT: REALITY STUDIO

AT SWISSÔTEL

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KIRSTEN ALTENHOFF Head of Communications at

DEUTSCHLAND RUNDET AUF Deutschland Rundet Auf is an independent charity organization launched in early 2012 whose retail partners give their customers the opportunity to round up their payment up to 10 cents during every purchase. The customers just have to say ‘Aufrunden bitte!‘. 100% of these micro-donations are used to fund selected social projects. These projects improve the chances of socially disadvantaged children, e.g. by supporting early childhood education, violence prevention or parent education. Based on the number of donations, it is Germanys’ biggest charity. www.deutschland-rundet-auf.de

AUGUSTIN TEBOUL AUGUSTIN TEBOUL is a women’s wear label on the high-end fashion market, founded in 2011 by Annelie Augustin and Odély Teboul. It offers exclusive garments and accessories on the edge between ready-to-wear and haute couture. AUGUSTIN TEBOUL is defined by an all-in-black, strong and feminine silhouette. The sophisticated designs, the craftsmanship and attention to detail underline the combination of poetry and gravity balancing eccentricity with sobriety. www.augustin-teboul.com

OUTFIT: AUGUSTIN TEBOUL AT THE GRAND 117

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D A S N E U E M O N AT S M A G A Z I N F Ü R D E U T S C H L A N D S G R Ü N D E R M E T R O P O L E .

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FROM THE MAKERS OF

OUT NOW! FREE DOWNLOAD AT WWW.BERLINVALLEY.COM 119

deutsche-startups.de

provides daily information and news from the domestic Internet start-up scene. This wealth of daily news is complemented by interviews, portraits of individual start-up companies and entrepreneurs, and market census data on sectors of interest.

HUNDERT // SEGMENT THETHE HUNDERT // WOMENSWEAR

ELIZABETH MARKEVITCH CEO of

MARKEVITCH MEDIA In 2014, Elizabeth Markevitch founded Markevitch Media GmbH incorporated ikonoTV; the first worldwide TV channel (Satellite, IPTV, SmartTV, web) broadcasting only art as a pure visual experience. Markevitch Media also started two other services: ikonoLux, a unique platform for Luxury Brands & Art only for Luxury places, and ikonoCollect, a licensing business selling playlists to all. www.ikono.tv

CHRISTINE WOLF CHRISTINE WOLF has a reputation for extravagance, pureness and style. Her collections draw inspiration from the worlds of art and architecture. Forms and structures taken from the works of Russian artist Naum Gabo or the design principles of the famous Bauhaus School, for example, can be found in her designs. Before starting her own label, Christine Wolf studied Fashion Design at ESMOD in Berlin. This year she also presented a special collection for blind people at Mercedes-Benz Fashion Week in Moscow. www.ChristineWolf-berlin.de OUTFIT: CHRISTINE WOLF BAG: PB 0110

AT MIETSTUDIO TORSTRASSE

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HANNO FICHTNER Co-Founder of HitFox Group and Partner at FinLeap

HITFOX GROUP / FINLEAP Hanno co-founded HitFox Group in 2011. He pivoted his seven years at McKinsey into becoming a serial-entrepreneur and HitFox into becoming a global company builder. Today, Hanno leads HitFox Group’s activities in the US and recently also co-founded FinLeap in the States - the group’s own FinTech company builder. He moved to San Francisco with his wife and his three children. Meeting him on one of his regular trips to Berlin, one will find that he still loves the city and is probably amongst the nominees for most energetic father of three.

HIEN LE Founded in May 2010 in Berlin, HIEN LE concentrates on women’s and men’s everyday wear as well as accessories. Discreet cuts and the subtle application of details consequently maintains its claim to manufacture clothing that combines diligent design with accurate workmanship, everything produced in Germany. The following criteria will be regarded as a continual pursuit of HIEN LE‘s collections: simplicity, style and quality. www.hien-le.com OUTFIT: HIEN LE

AT THE GRAND

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TIM KOSCHELLA Co-Founder of HitFox Group and Managing Director of AppLift

HITFOX GROUP / APPLIFT Tim’s first self-started Company is Germany’s leading eLearning portal Lecturio, founded right after his studies at HHL Leipzig. He went on to co-found HitFox in 2011 and started AppLift as the Incubator’s fastest growing business, laying the ground work for numerous mobile AdTech companies that originated from HitFox in the past 3 years. Fascinated by this fast moving industry he usually prefers a good adtech-article over a good book. When out of office, Tim loves to accelerate his motorbike to the calm Spreewald. What a ride! www.hitfoxgroup.com

NVDM NATHINI VA N D E R M E E R NVDM - Nathini van der Meer - is a young High-Street Fashion Brand from Berlin, launching Sales in early 2014. The brand’s specialty lies in merging the fit and spirit of urban streetwear classics with high-end men’s wear tailoring and finish. The pieces of the launch collection, PAINT IT BLACK are one-size, reversible and mostly unisex. The negation of gender and confection sizes in this collection allows for a more relaxed or draped fit on girls and a relaxed to regular fit on guys. www.nathinivandermeer.com OUTFIT: NVDM NATHINI VAN DER MEER

AT THE GRAND

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AT HOTEL ZOO

OUTFIT: STEINROHNER

THE HUNDERT // WOMENSWEAR

SILKE KUISLE CFO of

ONEFOOTBALL This year, Silke fell in love with Onefootball. The team is totally crazy about football and created the best mobile football app for fans around the world. Whether it’s scores, news or chatting with football mates, Onefootball makes it happen. 90 minutes are never enough! www.onefootball.com

STEINROHNER STEINROHNER, is Inna Stein and Caroline Rohner, with roots in Russia and Switzerland. Their creations move between fashion and art, thus establishing a new style beyond conventions – ‘couture de la rue’ at the cutting edge of haute couture and wearability. Avant-garde, but sensitive structures define selected textiles and take the beholder into a parallel world of dreams, fantasy and clear lines - modern laser cuts interplay with traditional handcraft, creating a fantasy world. www.steinrohner.com

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LEA LANGE Founder and CEO of

JUNIQE Juniqe is the shop for affordable art: eclectic art prints, apparel and accessories. Its founders, Sebastian Hasebrink, Marc Pohl and Lea Lange are driven by their desire to see art everywhere and thatâ&#x20AC;&#x2DC;s why theyâ&#x20AC;&#x2122;re on a mission to make art accessible to everyone. JUNIQE offers its customers in twelve European countries, a curated selection of artworks by the best independent artists from around the world. www.juniqe.com

UMASAN UMASAN is creating a brave new world combining high-end taste with the latest innovation regarding the longevity of planet earth and its inhabitants. The UMASAN style is marked by a timeless expression of color and design, which is conspicuous through details. The Japanese cut is anatomic/functional. UMASAN provides clothes for every occasion and boundless movement: whether in business, while travelling or during leisure time. www.umasan-world.com OUTFIT: UMASAN SHOES: ZIGN

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PATRICK BURKERT Founder of

POPUP BERLIN PopUp Berlin is the first online marketplace for flexible retail space in the german-speaking region. The startup connects landlord’s vacant spaces with brands and ideas for pop-up stores, pop-up restaurants and pop-up events and enables the booking easily online. The Team is driven by the vision of connecting great ideas with the right spaces at the right time. www.popup-berlin.de

FRANZISKA MICHAEL In 2009, after graduating from Berlin International University of Art for Fashion, Franziska Michael founded her same-named label. The hard working but down to earth fashion talent places great value on quality and perfectionism. Far from the standard which can be found in today’s fashion world, Franziska Michael defines her style through strong contrasts, courage for innovation and incisive prints. www.franziskamichael.com OUTFIT: FRANZISKA MICHAEL TROUSERS: MICHALSKY AT MALZFABRIK

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AGNES VON MATUSCHKA Director of

CENTRE FOR ENTREPRENEURSHIP AT TU BERLIN Strengthening the start-up ecosystem within Technische Universität Berlin is the main focus of the Centre for Entrepreneurship. With direct access to the substantial resources of seven faculties, the Centre develops start-ups whilst nurturing the start-up mentality within a technological and knowledge-based environment. From its incubator and the support of its alumni, investor and industry network, the Centre spins out over 20 high-tech start-ups per year. www.entrepreneurship.tu-berlin.de

SAVOIR JOAILLERIE Savoir Joaillerie is rooted in the alchemy between technique and feeling. Radical and understated, Savoir’s jewelry appeals to men and women, equally. Kindred artists contribute to creating Vision, a series of elegant yet audacious free-form lookbooks. Based in Berlin, Savoir Joaillerie is made entirely in Germany in solid Gold and Silver. www.savoirjoaillerie.com JEWELLERY: SAVOIR JOAILLERIE TOP: KAROLINA PREIS AT MIETSTUDIO TORSTRASSE

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KRISTI DANIEL Founder and CEO of

JÄÄ-ÄÄR

OUTFIT: SCHMIDTTAKAHASHI

Jää-äär means “edge of ice” in Estonian. It’s a café and an event space at the edge of the Berlin Wall. Opened in Oct 2013, Jää-äär connects business, culture, and hospitality. By day, it’s a place for a coffee and work; by night, it hosts events like art exhibitions, concerts, product launch parties, seminars, and book readings. It‘s been home to everything from a design pop-up shop to a Singularity meetup group, to standup comedy, window performances and a visit from the president of Estonia. www.jaa-aar.de

SCHMIDTTAKAHASHI Schmidttakahashi maps the relation of clothing to identity through its designs. Their vision is to produce unique one-off pieces from a selection of used garments that are later archived in an online database, where clients can retrace each item’s story by scanning a QR-Code. This approach provides every piece with an individual context and involves the consumer who, more than simply acquiring a garment, develops a personal relationship to the clothes and their respective histories. www.schmidttakahashi.de

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Pimp up

your

start up!

Join our startup.net berlinbrandenburg of more than 160 members! The most recent initiative of media.net berlinbrandenburg gives the growing startup scene in BerlinBrandenburg its own platform. startup.net berlinbrandenburg connects startups and investors, the old economy, politics and institutions, universities and businesses. Events, trade fairs as well as established formats such as our program media.net:catapult or the Investors' Dinner strengthen the digital economy and the regional business scene. Because we believe that working together moves more.

www.medianet-bb.de

THE HUNDERT // WOMENSWEAR

DENISE PHILIPP Co-Founder and COO of

GEEKETTES Geekettes is a global community of women dedicated to supporting aspiring and established female tech innovators. Geekettes hosts talks to inspire and motivate women, organizes workshops to teach and refine skills, and hosts one-of-a-kind hackathons to bring women together to create unique, original products. Its mentorship program pairs ambitious tech professionals and entrepreneurs with experienced role models who offer guidance and insights into the tech world. www.geekettes.io

VONSCHWANEN FLÜGELPUPKE VONSP

OUTFIT: VONSCHWANENFLÜGELPUPKE

VONSCHWANENFLÜGELPUPKE - VONSP was founded in 2011 by Eleonore von Schwanenflügel and Stephanie Pupke. The duo’s love for extraordinary prints on the highest quality materials originates from the high-fashion brands they worked for. With their print motives, they bring a special magic to these squares with unusual organic motifs. The collection is sold in department stores like LEBONMARCHÉ in Paris, Saks Fifth Avenue in New York and H.P. France in Tokyo. www.vonschwanenfluegelpupke.com

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TOMSHOT Berlin-based, Thomas Schwender is the talent behind TomShot; creating handcrafted, fashion-forward designs since 2009. Every piece of TomShot jewelry is made by hand in low volume production at our studio in Berlin. www.tomshot.com

KERSTIN BOCK Co-Founder and CEO of Openers

JEWELLERY: TOMSHOT, DRESS: KIESEL

OPENERS Openers connects, grows and empowers innovative companies through everything conversational: helping technology companies go global, launching in the german speaking market & connecting corporates with the international startup community. Learn more on: www. opnrs.com Check out their sister companies too: www.toaberlin.com and www.techberlin.com

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PB 0110 BAG: PB 0110, JACKET: MICHALSKY, SHIRT AND TROUSERS: MONGRELS IN COMMON

PB 0110 is a label by Philipp Bree. He believes in the significance of beloved objects, in things which develop an individuality through daily use and become essential companions over time. PB 0110 produces bags and accessories from vegetable-tanned leather, pure linen and brass, all made in Europe. These are ideal materials that become even more beautiful with the passage of time. www.pb0110.com

CAROLIN LESSOUED

AT MALZFABRIK

Co-Founder and CEO of Openers

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RAFFAELA REIN CEO of

CAREERFOUNDRY CareerFoundry is Europe’s leading online platform for learning Web Development and UX Design. The fact that there are over one million IT job vacancies in Europe despite 5.6 million young, unemployed people highlights the discrepancy between tech-education and tech-jobs. To solve this problem, CF has reinvented tech education, offering immersive, mentored, online trainings. Founded 2013 by Raffaela Rein and Martin Ramsin, CF has raised close to one million euros, employs fifteen people in Berlin and eighty mentors worldwide. www.careerfoundry.com

MONGRELS IN COMMON mongrels in common was founded in 2006 in Berlin and is set in the top to medium price range. Livia Ximénez-Carrillo and Christine Pluess met at Esmod School and soon discovered that they both had their multicultural backgrounds in common: Germany, Switzerland, Peru and Spain. Mixing masculine straightness with female delicacy and using high-quality materials, the Designers present a look that is elegant and exclusive. The label specializes in silk blouses with a special metal pin closure. www.mongrelsincommon.com OUTFIT: MONGRELS IN COMMON

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TAMAZ GEORGADZE CEO of

S AV I N G G L O BA L SavingGlobal (WeltSparen) is the first and only cross-border deposit service for individual customers wanting to open deposit accounts at European banks, at better rates than locally. SG offers one-stop shop access to term deposit products at different banks. For the banks, it facilitates access to the largest banking market(s) in the European Union. SG started in mid-December 2013 and as of today, has managed to gather more than 10,000 customer registrations on its platform as well as 13 different offers from 5 banks. www.weltsparen.de and www.savingglobal.com

ZEHA BERLIN The story of the cult shoe brand Zeha is typical for Berlin: crazy and influenced by the changing times. The vision: to make cool sneakers with the famous double stripes. Zeha‘s story started over 100 years ago. The rise and fall of the Berlin wall belongs to “made in the GDR” just as much as the Berlin of the wild 90’s. Today, leather footwear, casual and retro sneakers scrupulously re-tell their own story. Zeha stands for the highest quality materials, urbanity and for Berlin. www.zeha-berlin.de SHOES: ZEHA BERLIN

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VERENA HUBERTZ Co-Founder and CEO of AJNS New Media

VLADIMIR KARALEEV Berlin-based designer, Vladimir Karaleev (1981) creates extraordinary contemporary women’s and men’s wear which achieves the balance between geometrically abstracted lines and functionality of every piece. The designer develops innovative silhouettes throughout different processes, including the creative handling of fabrics, which result in outstanding pieces. Vladimir Karaleev has been a part of the official schedule of Mercedes Benz Fashion Week Berlin since 2011. www.vladimirkaraleev.com OUTFIT: VLADIMIR KARALEEV JEWELLERY: BERGNERSCHMIDT

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MENGTING GAO Co-Founder and CEO of AJNS New Media

MAIAMI Maiami is a knitwear label based in Berlin. The collection consists of unique handknitted sweaters, cardigans and accessories with a modern impression, achieved through the use of colour, the placement of motifs and the combination of knit with other materials. The Maiami sweater, made of thick, warm and soft pure wool is sexy and cheeky. The way Maiami combines the traditional handcraft with modernity and the spirit of the time^ is what makes the Maiami sweater extraordinary, attractive and fashionable. www.maiami.de OUTFIT: MAIAMI GLOVES: SAMMLER BERLIN

AJNS NEW MEDIA Kitchen Stories brings unique cooking experiences back to your home kitchen. The iOS- based cooking application offers inspiring video recipes and simple step-by-step photo instructions for easy-to-cook dishes. Special features like the auto-generated shopping list, quantity calculator or integrated timer, plus the sleek design and availability in twelve languages, make it a very user-friendly and truly global app. Since its launch in February 2014, Kitchen Stories was named “Best New App” by Apple in more than 120 countries and has realized over 3 million downloads. Recently, Kitchen Stories was selected to be part of Apple’s “Apps for (RED)” campaign. Its vision is to become the leading brand for cooking; offering exceptional content to connect food-lovers around the world. www.kitchenstories.de

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JEANNETTE GUSKO Communications Director at

CHANGE.ORG Change.org is the worldâ&#x20AC;&#x2122;s largest platform for people-powered campaigns for social good. We empower everyone, anywhere in the world to create the change they want to see. 80 million people are using the tools we provide to challenge the status quo and change their lives and communities for the better. www.change.org

AT 25HOURS HOTEL BIKINI BERLIN

SABRINA DEHOFF The label Sabrina Dehoff stands for seasonal changing and a creative and innovative design. Every season Sabrina develops a different theme, each representing a small world of its own with its specific material combinations. Sabrina Dehoff launched her label in 2006. She graduated from the Royal College of Arts in London with a masters degree in womenâ&#x20AC;&#x2122;s wear, went to work in Paris for Guy Laroche and Lanvin, came back to Berlin to found design agency and finally decided to build her own brand. www.sabrinadehoff.com JEWELLERY: SABRINA DEHOFF TOP: ANTONIA GOY

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THE CONFERENCE ON THE FUTURE OF FASHION

JAN 20 GLASHAUS ARENA BERLIN

www.fashiontech.berlin

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OUTFIT AND BAG: SLOE BERLIN

THE THE HUNDERT HUNDERT// //ACCESSORIES SEGMENT

CHARLOTTE ANDREAE Managing Director of

GYMONDO Gymondo is in business to make peoples’ lives easier. The company vision is to provide the simplest and most accessible way to live a fit and healthy life. The platform delivers a combination of fitness, nutrition and motivation to help health-seekers and fitness enthusiasts alike to reach their goals. If you are keen to work out but somehow seem to find one excuse after another as to why you can’t, the Gymondo team puts an end to those excuses. Because nothing is easier than working out from home. www.gymondo.de

SLOE BERLIN SLOE combines elegance with understatement, and extravagance with purism. The young label was launched in 2012 by the designers, Antonia Siegmund and Matthias Last. SLOE bags, handmade of premium leather, are designed to be more than a one-season it-piece. They are made to be everyday companions, best friends and survival pals in the urban jungle. The aesthetic cosmos of SLOE is completed by a small and limited edition of clothes, made of top quality materials like silk and pure wool. www.sloeberlin.com

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SEBASTIAN PAAS Partner at

KPMG CONSULTING KPMG is a global network of professional firms providing Audit, Tax and Advisory services. KPMG has more than 155,000 outstanding professionals working together to deliver value in 155 countries worldwide. www.kpmg.com

ALEKS KURKOWSKI Inspired by simple geometry and the passion for the colour black, German-Polish designer, Aleks Kurkowski, designs high quality men’s and women’s wear, which connect straight lined avant-garde with an awareness for sustainability. The namesake label was founded in 2012 and stands for progressive and trend-independent apparel. Each collection is based on natural, organic materials, which speaks of the designer’s commitment to environmental responsibility. www.alekskurkowski.com

OUTFIT: ALEKS KURKOWSKI AT HONIGMOND

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ANNA ROSE CEO of

VIDEOPATH Videopath gives you the power to inspire curiosity in your viewers with video. With Videopath, video creators connect web content - such as text, videos or websites - directly to specific moments in a video. The result is an engaging video experience that informs and inspires your viewers to explore more about the topic. Videopath is cutting-edge and beautifully designed - perfect for content marketers and brands looking to showcase their products online. www.videopath.com

KIESEL

OUTFIT: KIESEL

Alexandra Kiesel graduated at the Kunsthochschule Berlin Weissensee in 2011. In the same year, she was the winner of the “Designer for Tomorrow award” hosted by Marc Jacobs. KIESEL‘s collections are conceptually implemented by a “Baukastensystem” (modular system), with which she references recurring proportions of the designs of the past decades. “Conceptual, straight, with a bit of humour”, Dazed Magazine. www.alexandra-kiesel.de

AT MALZFABRIK

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VERONIKA HĂ&#x153;SING Editor and Event Manager at

DEUTSCHE STARTUPS deutsche-startups.de supplies information on news on the domestic internet start-up scene on a daily basis. Interviews, portraits of individual start-ups and founders, as well as market census data on interesting segments, complete the wealth of daily news. The comprehensive range of information on German start-ups is rounded up by background information on investors, business angles, as well as guest articles by prominent founders and other internet personalities. www.deutsche-startups.de

CRUBA CRUBA designs transmit a message about Berlinâ&#x20AC;&#x2DC;s vibrant energy. They express the lightness and movement of fine woven cashmere and other natural materials. Upon a closer look, one notices the intricate cuts, architectural approach and the perfectionism when it comes to quality. The designs reflect the energy, creativity and innovative esprit of one of the hottest cities in the world. All pieces of the CRUBA collections are designed here in Auguststr. 28 and are manufactured within close proximity. www.cruba-berlin.com

OUTFIT: CRUBA AT HOTEL ZOO

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BERLIN VENTURES Berlin Ventures is an entrepreneur-driven seed and growth investor investing in innovative companies in the field of e-commerce, payment, advertising, market places and SaaS. In addition to primary and/or secondary funding, Berlin Ventures provides ‘hands on’ support with its entrepreneurial experience as well as its considerable knowledge and network of contacts in all relevant areas such as strategy, internationalization, marketing, logistics, product, follow-on funding, finance, KPI development, human resources, etc. Berlin Ventures is the partner on a level playing field with the young motivated founders, acting as a general partner with the necessary entrepreneurial experience and a large network in order to build a successful international company out of an exciting initial concept. www.berlinventures.com

MAREK BÄRLEIN Founding Partner of Berlin Ventures

LAPÀPORTER Designer, Ilka Brand, launched her artisanal accessory line Lapàporter in 2008. Ilka creates functional accessories for laptops, smartphones, iPods and iPads, with a sumptuous touch of fine luxury leather goods. All items are crafted by hand with an exquisite attention to detail in her Berlin-based studio. Lapàporter’s design has a timeless and elegant feel. A luxurious soft leather selection coupled with a close fitted, structured silhouette defines the line. www.lapaporter.de BAG: LAPÀPORTER SHIRT: IVANMAN

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JAN CHRISTOPH GRAS Founding Partner of Berlin Ventures

R.T.CO We come from a DIY skateboard background and this is what defines and inspires the brand today, however, we also felt the need to create a product of supreme quality and design. R.T.CO means Rollo T-shirt Company, an abstract combination of “to roll” -on a skateboard- and an ironic view of what it was all about when we first started out: making screenprinted T-shirts rather than being a real fashion label. For the future, we would like to keep things interesting for us and hopefully for you too. www.r-t-co.com

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GLASSES: R.T.CO, TOP: BLANK ETIQUETTE

THE HUNDERT HUNDERT // // EYEWEAR SEGMENT THE

THE THE HUNDERT HUNDERT// //ACCESSORIES SEGMENT

MADELEINE VON MOHL Co-Founder and CEO of

BETAHAUS betahaus is the largest coworking space in Europe. It offers, on its 2,500 square metre floor space; a cafe, fixed and flexible workstations, meeting and team rooms as well as a lot of space for events with up to a few hundred guests. Regularly, betahaus hosts a huge variety of workshops and events for startups, freelancers, makers and corporate clients and is located in Berlin, Hamburg, Sofia and Barcelona. Come and visit! www.betahaus.com

ABURY ABURY brings together exciting designers with traditional artisans from remote and inspiring cultures to create a new luxury style that fosters intercultural exchange and preserves world crafts. The designer is embedded in a craft culture for roughly three months to learn, share ideas and to create a collection; bringing the best of heritage knowledge and wisdom to high design and sustainable solutions. ABURY gives back the hours of production of each product sold, in hours of education to the community. www.abury.net OUTFIT AND ACCESSORIES: ABURY

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BROSBI

JOEL KACZMAREK

The label Brosbi, was founded in Germany by Yves-Oliver and Dennis Wilke at the end of 2012. The brand is characterized by its individuality and for the love of classics with a wink. Brosbi combines sophisticated clothing and tailoring with street and urbanwear. Down to earth, brave and self-deprecating. This combination of craftsmanship and street-inspiration is a unique characteristic of Brosbi’s contemporary menswear as well as Brosbi’s stationery. www.brosbi.com

Co-Founder and CMO of

SESSIONBIRD Sessionbird is an innovative cloud service for conducting online meetings, which is completely browser-based and focuses on a high security level and ease-of-use. It allows users to hold telephone conferences and edit documents together – on their computer, smartphone or tablet. In addition, the company aims to improve the structure of meetings in order that they become pleasant and more efficient. www.sessionbird.com

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PIA FREY Co-Founder of

PRESSEKOMPASS Pressekompass is a live voting-tool that gives an instant visualized overview on debates and a new and easy way to engage. Partners who embed our tools benefit from rapid user participation and high engagement rates. www.pressekompass.net

TRECHES A playful approach to sophisticated streetwear: TRECHES combines clean lines, graphic details and contrasting colours. The label was founded in 2008 by designer Jeanette Bruneau Rossow, who wanted to create a green option for fashion forward Berliners. Organic cotton, hemp, silk and wool are used for the collections. Small seriesâ&#x20AC;&#x2122; are cut and sewn in their Kreuzberger studio, while nearby seamstresses and manufacturers sew the most popular styles. www.treches.com OUTFIT: TRECHES SHOES: ZIGN AT HOTEL ZOO

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New Normal „start where you are. use what you have. do what you can!“ (LANI)

www.pinqponq.com

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C.NEEON

OUTFIT: C.NEEON

c.neeon started off in 2004 sharing a former GDR Kindergarten in Berlin’s borderland with a network of aspiring creatives. Berlin has been the homebase ever since. The label is producing in Germany only and has made its name with the extensive use of patterned and printed textiles, numerous collaborations with well-known fashion forces and a range of international art and design exhibitions. www.cneeon.com

FRÄNZI KÜHNE COO of

T O R B E N , L U C I E U N D D I E G E L B E G E FA H R TLGG implements digital transformation on all business levels in international brands and companies. Founded in 2008, the team of Boontham Temaismithi, Fränzi Kühne and Christoph Bornschein has always driven digital discourse in Germany. The 100-strong team offers a broad range of integrated Digital Business services, including strategy development, social collaboration and editorial excellence. www.tlgg.de

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OUTFIT: A.D.DEERTZ, SHOES: ZIGN

THE THEHUNDERT HUNDERT////MENSWEAR SEGMENT

SASCHA KELLERT CEO of

EZEEP ezeep is a Berlin-based software company pivotal in creating the billion dollar cloud printing market. Its product is used to reduce printing problems in large startups and publicly listed enterprise firms throughout over thirty countries. The product was nominated for the German Design Award. Leading Analyst firm, Gartner, recognized the firm as a â&#x20AC;&#x153;Cool Vendorâ&#x20AC;?. The company has raised significant seven-digit funding and plans to be the new standard for printing in offices around the world. www.ezeep.com

A.D.DEERTZ A.D.Deertz is a Berlin based casual menswear label that specializes in modern classics. The brand was founded in the year 2000, by designer, Wibke Deertz, who is dedicated to creating laid back, unpretentious, timeless, quality products. Creating new styles is no longer bound to a seasonal collection and new designs are created at a healthy tempo without the need to be rushed in for the next sale cycle. Each article is made in a small series and available in the shop on Torstrasse and online. www.addeertz.com 151

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JULIA DEPIS Co-Founder of Newniq

LUNETTES KOLLEKTION Lunettes Kollektion brings together timeless style and the energy of contemporary Berlin street-life while maintaining handcrafted authenticity and quality through the use of traditional production in Europe. The expertise of these production partners helps provide a seamless melding of old-fashioned quality and modern design, which exemplifies the philosophy and values of Lunettes Kollektion. www.lunettes-kollektion.com SUNGLASSES: LUNETTES KOLLEKTION TOP: VLADIMIR KARALEEV

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JUDITH TRIFONOFF Co-Founder of Newniq

MIES NOBIS Mies Nobis is a unisex jewellery label, inspired by the shapes and forms of tribal adornment. The designs are reworked through a process of illustration and sculpture into modernized reincarnations and hand-crafted in precious metals as wearable art. Being the daughter of an architect, the ‘less is more’ philosophy of modernist Mies van der Rohe is ever at the forefront of designer‘s mind. www.miesnobis.com JEWELLERY: MIES NOBIS TOP: H O W L BY MARIA GLÜCK

NEWNIQ Newniq is a design platform on which designers may present their prototypes. When the necessary amount of buyers for this prototype has been reached, the design piece will be produced (a.k.a crowd buying). Products may be accessories, furniture, prints, design objects or simply everyday objects. On Newniq, buyers get unique design pieces which have never been produced before and support the formation of new designs with their purchase. In 2013, the platform was founded by Judith Trifonoff (BWL, Sales & Marketing) and Julia Depis (Freelance Art Director) in Berlin. Recentely, Newniq has been awarded by the federal government to hold the title “Kultur- und Kreativpiloten”. www.newniq.com

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SEBASTIAN ESSER Co-Founder and CEO of

HOME EAT HOME Home eat Home is a service developed by Fried Grosse-Dunker and Sebastian Esser. It is building up a Shop-in-Shop network of smart fridges where customers pick up their pre-packed dinner menus on the way home. No subscription or pre-ordering is needed. It combines a regional fresh product with a flexible app-based ordering mechanism. The biggest challenge was to develop the digital inventory system. In the long-run, Home eat Home wants to create a new way of how customers interact at the Point-of-Sales. www.home-eat-home.de

VELT Velt is a footwear label designed by Stefan Rechsteiner and Patrick Rüegg that explores the possibilities of contemporary shoe design, produced using classic methods. Its success is based on a creative idea and conceptual dialogue that allows the appropriate results to be accomplished with conventional materials. The results of their work are collector‘s items, which, despite their conservative nature, boast a certain ‘je ne sais quoi’ and can be combined with everyday wear. www.velt.ch SHOES: VELT TOP: BLANK ETIQUETTE

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STEFANIE PETERS Founder and CEO of

ENABLE2GROW e2g was founded in 2013 and is the first growth consultancy focused on digital business in Europe. The company advises entrepreneurs in their growth strategy and implementation. Its clientele includes, among others, Scout24, mytheresa. com and posterXXL. The team consists of senior consultants with a deep expertise in digital business models and digital transformation. Projects focus on international expansion, repositioning, omni-channel strategy as well as organizational and cultural change. www.enable2grow.com

ALPHA CRUXIS Alpha Cruxis is a premium accessories label launched in Berlin in 2013 by Australian designer, Rebecca Martin. Alpha Cruxis brings the timehonoured tradition of leather working into the now, using traditional techniques to create truly modern forms. With a strong and instantly recognisable aesthetic, Alpha Cruxis celebrates the form itself as an ornament; the faceted geometric bags are strikingly bold and pared back to the essentials. www.alpha-cruxis.com BAG: ALPHA CRUXIS TOP: STEINROHNER TROUSERS: MALAIKARAISS

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JULE MÜLLER Head of Love & Creative at im gegenteil

OUTFIT: MALAIKARAISS

MALAIKARAISS After graduating in Mannheim, Malaika Raiss moved to Berlin to work as a Junior Designer for several Berlin-based brands. In July 2010, Malaika founded her emponymous womenswear brand MALAIKARAISS. Malaika and her team create essential collections of long-time-favorites. The brands’ collections focus on clean silhouettes combined with one-of-a-kind fabrics and yarns in unique finishings. Meanwhile, the collection is available in selected stores in Germany, Japan, Taiwan and online. www.malaikaraiss.com

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OUTFIT: BOBBY KOLADE

ANNELIE KRALISCH-PEHLK Head of Love & Business at im gegenteil

IM GEGENTEIL im gegenteil is a Berlin-based online magazine for singles and anyone interested in urban lifestyles. Since late 2013 the two founders, Anni and Jule, have been portraying singles, differing in approach to other dating websites by creating personal, honest and unique home stories that â&#x20AC;&#x201C; unlike many apps â&#x20AC;&#x201C; take time to go through and absorb. All portraits and messaging, as well as the website itself, are totally free for everyone. The blog offers a variety of stories and formats from heartache to Zeitgeist. In 2014, im gegenteil was shortlisted for a Lead Award and reached more than 1 million monthly page views. If it were up to Anni and Jule, they and their team would travel around helping people to find love all day, every day. Best job ever. Next stop: World peace. www.imgegenteil.de

BOBBY KOLADE BOBBY KOLADE celebrates the idea of strong women in suits. With spontaneity and dynamism, the upbeat, cosmopolitan label breathes new life into traditional values. The BOBBY KOLADE woman is inquisitive and sophisticated. Wool suits & coats made of rare fabrics such as Ugandan bark cloth or hand-woven Ethiopian cotton are statement pieces in his collections. Every item is tailor-made in Germany & excellently executed; BOBBY KOLADE embodies true luxury. www.bobbykolade.com

AT HOTEL ZOO 157

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THE HUNDERT // SEGMENT

BEWERBEN SIE SICH JETZT: Das Bildungsangebot der AMD • Mode Design (B.A.) • Mode- und Designmanagement (B.A.) • Marken- und Kommunikationsdesign – Visual and Corporate Communication (B.A.) • Raumkonzept und Design (B.A.) • Modejournalismus/Medienkommunikation mit integriertem Zusatzstudium zum Bachelor of Arts in Creative Industries (University of South-Wales) • Design and Innovation Management (B.A.)* *in Akkreditierung. Studienbeginn zum Wintersemester 2014/15 geplant.

AMD Berlin Franklinstr. 10 10587 Berlin T: 030 –330 99 76 -0 berlin@amdnet.de VIEW.15 Graduate Work Fashionshow & Exhibition 31. Januar 2015 Großen Orangerie Schloss Charlottenburg Weitere Infos zum Event und Ticketverkauf: www.amdnet.de AMD Infoabende 10. Februar 2015 07. April 2015 02. Juni 2015

AMD_anz148,5,105.indd 1

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Zimmerstraße 13 (Checkpoint Charlie) frau-tonis-parfum.com

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THE FOUNDERS CONFERENCE

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05 MAY 2015 | BERLIN

hosted by

THE HUNDERT // FASHION EVENTS

BERLIN FASHION WEEK

“the Hundert” was released shortly before the 2015 Berlin Fashion Week and has been distributed widely, including at the following events.

MERCEDES-BENZ Fashion Week Berlin PREMIUM International Fashion Trade Show The PREMIUM International Fashion Trade Show is a comprehensive presentation of what’s new in international fashion and happens twice per year. It provides inspiration and important stimuli for businesses to reinvent and reposition themselves on the market. Each season, the PREMIUM team travels the world to track down global trends and identify ground-breaking collections, in order to provide a visionary window into the future of fashion.

Taking place for the sixteenth time, the semi-annual event provides a meeting place for representatives of the fashion industry and attracts international media, buyers and opinion leaders. More than fifty established labels and young designers present their works from January 19th - 22nd, 2015. Constantly searching for the newest trends, the Mercedes-Benz Fashion Week Berlin is Germany’s leading fashion event and one of the most important pillars of the fashion industry. mbfashionweek.com/berlin // 19.01.2015 - 22.01.2015

www.premiumexhibitions.com // 19.01.2015

PANORAMA Berlin STYLIGHT Fashion Influencer Awards The STYLIGHT Fashion Influencer Awards – an evening dedicated to the world’s most inspiring fashion influencers within the industry. A guest list filled with A-list celebrities, fashion VIPs and the world’s best fashion influencers, a runway show by tigha, live beats by the Electro DJ Klingande and a world class jury - these are just some of the highlights that STYLIGHT has prepared for its gala show.

Panorama Berlin - the marketplace for leading brands is Berlin’s latest addition to its Fashion Week. After the premiere in January 2013, the new fashion platform rose to immediate success and international reputation, making Panorama Berlin the new “Leitmesse” in town. www.panorama-berlin.com // 19.01.2015 - 21.01.2015

www.influencerawards.stylight.com // 20.01.2015 161

THE HUNDERT AT EVENTS On January 21st and 22nd, Management Forum is organizing the 11th

“the Hundert” will be distributed for free, Germany wide, and will be available at the following conferences and events:

German Retail Conference 2015 at the Kameha Grand Hotel Bonn. More than 300 board-level delegates from well-known national and international retail and e-commerce companies as well as from the consumer goods industry are expected. Join the Online Retail Congress in Bonn and meet the Who’s Who of the e-commerce industry.

www.managementforum.com/Veranstaltungen

Inside Bitcoins is the leading trade show for the fast-growing bitcoin and related cryptocurrency industry. At Inside Bitcoins Berlin on 5-6 March 2015, attendees will have the opportunity to discov-

Walk your talk: Meet like-minded people, refresh your creativity

er the future of Bitcoins, cryptocurrency, FinTech business trends,

in urban green, discover recreation in ordinary things. We meet

investment strategies, and more through conference sessions with

on a regular basis all throughout Germany to talk about daily busi-

national and international industry specialists.

ness as well as visions of newwork and newlife. First Walk to Talk

www.insidebitcoins.com

Berlin 2015 will be on 19th of January. More to come. Please have a look online. Join us. We are looking forward to meeting you.

www.walk-to-talk.de

The World’s Leading Search Engine Marketing Conference, SMX, will take place on 17-18 March 2015 in Munich. 5 parallel tracks with over 50 sessions on hot topics, success stories and strategies in SEO, SEA,

Internet World 2015 is the event for Internet professionals and a

PPC, social media and online marketing and featuring national and

meeting point for decision-makers in both provider- and user sectors.

international top speakers sharing their knowledge with the most

The Internet World Fair is purely a B2B Trade Fair, accompanied by a

important representatives in search marketing.

top-class Congress; “The Future of E-Commerce” is the motto. The main

www.searchmarketingexpo.com

focus of the Trade Fair and Congress are on issues concerning E-Commerce, Multichannel, Online Marketing, Logistics, Software, E-Payment, Usability and Social Media

www.internetworld-messe.de/eng

The PPC Masters focusses on two target groups: Marketing professionals who know their ways in clicks and newbies in topics as search engine advertising or PPC traffic. Two parallel lectures, international speakers and 300 participants will await you. You will get the chance to learn from the bests in the field, to gain new insights and get back to work after gaining hands-on experiences.

www.ppcmasters.de

The European Magazine Media Association (EMMA) in cooperation with the VDZ Akademie offer you exclusive insights into the Berlin start-up scene. On-site you get the opportunity to meet the founders of various Berlin-based startups, face-to-face and learn about the latest developments and innovative workflows relevant to the magazine media industry. Check our Website for upcoming events.

www.futuremedialab.info

The CAMPIXX:Week (9-15.3.2015) enables comprehensive learning about online marketing and adjacent areas of offline marketing. It’s not

The opening to this year’s round of CEO Event dinner series’ is the HR din-

a classical conference. It’s more of a mix between marketing barcamp,

ner which will be taking place for the first time and will provide a unique

marketing conference, network and fun event. More know-how, more

opportunity to exchange ideas with leading Human Resources executives.

perspectives. Get to know more people in order to succeed more.

www.ceo-event.com

www.campixx-week.de

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Inside 3D Printing, the leading B2B conference for 3D printing and additive The CSRcamp is a Barcamp, a themed camp on Corporate Social

manufacturing returns to Berlin on the 3rd and 4th of March 2015. During

Responsibility. There is no fixed-program and no distinction between

two days of the conference, the audience will hear the latest updates on the

speakers and listeners, each participant can be actively involved. The

third industrial revolution, learn about new possibilities and challenges of

principle of CSRcamp is “no spectators, only participants!” This open

3D printing and meet leading companies such as Airbus, Boeing, EDAG, EOS,

character has helped Barcamps become very successful in a short

Stratasys, 3D Systems, Voxeljet, MakerBot and SLM Solutions.

period of time and thus, more and more Camps are being organized to examine specific topics.

www.inside3dprinting.com

www.csrcamp.de

Club GLOBALS events connect expats and global entrepreneurs with recommended English-speaking service providers making international life With 450 participants in 2014, the AllFacebook Marketing Conference

easier in exclusive locations. If you just moved to Berlin or offer a product

is heading back to Munich on 17 March 2015. No sales pitches, only

or service for expatriates this is the place to be. Join us at

knowledge! In two parallel tracks, experts from Facebook itself, as well

www.ClubGLOBALS.com

as small and large companies, present the newest tools and techniques that every Social Media Manager should know and share best practices, analytics and insights with the audience.

www.conference.allfacebook.de An upcoming regular event for people interested in Big Data, whether they are professionals in the field, enthusiasts, or students looking to build their career in that direction. Big Data attracts dozens of startups and entrepreneurs from Berlin’s data science scene.

www.meetup.com/Big-Data-Berlin

How do you want to live and work in the future? In ‘Life Work Camp’, visionaries, entrepreneurs, artists, freelancers and managers from small businesses to companies, meet to jointly discuss our future. Everyone brings together his or her knowledge, questions and drives, from which something new emerges.

www.lifeworkcamp.de

The start up.netALUMNICLUB, taking place every three months, connects the Participants, experts and partners of media.net:catapult and Investors’ Dinner Berlin with eachother as well as with the startup-scene in the capital region. They benefit Especially from the mixture of young and successful founders, industry experts and companies of the relevant sector.

www.medianet-bb.de/startup-net

The immo bar camp berlin is the first non-conference for object managers, asset managers, portfolio managers, IT managers, organisation managers, entrepreneurs, basically for all those whose focus is on real estate, IT and online services. The idea is “no participants - but collabo-

Online marketing design, payment and technology are the cornerstones

rators” who will actively engage, contribute, discuss, network and learn

of any successful e-commerce shop. The experienced and internationally

on a Saturday.

renowned experts will share their expertise with you in over 30 inspiring

www.immo-barcamp.de

talks, keynotes and sessions. Gain exclusive insights into the e-commerce industry and meet a variety of potential customers and business partners at our Expo and Workshop Day.

www. eshopsummit.com/2015

Young entrepreneurs, intrapreneurs and changemakers alike will meet in February at Unperfekthaus. We provide the platform for a bundled,

Small talk, big business – that’s the idea of the successful networking

decentralized and agil know how transfer of all participants. Topics are

event series; Spätschicht, hosted by Gründerszene. Spätschicht gives

business models, project management, leadership, motivation, entrepre-

founders, investors and business angles the chance to network and ex-

neurship, design thinking, open culture and a lot more. Key supporter of

change ideas. Forget your ordinary nine to five events and enjoy a chilled

the event will be Junior Chamber International.

and animated evening to feed the networking world with new ideas.

www. WJBarCamp.de

www.spaetschicht-event.com 163

THE HUNDERT

PHOTOGRAPHER: SONIA SZOSTAK

DAMIEN ELROY VIGNAUX

Damien Vignaux is a French photographer and director based in Berlin. Together with his fiancé, Jacqueline Szymczak, he runs a studio for fashion productions in film and photography, while still working in the fields of illustration and motion design. Their highly praised personal visual touch, and a predilection for artistic approaches, led them to work for clients such as YSL, Adidas, Nike, Universal, MTV, Redbull... and their love for experimenting together often leads to rare and unique results, giving their project a timeless feel.

“We know that new projects are always a challenge. But we have hardly ever had to handle so many shoots, in so many interesting and different places, in such a short time. This project with the team behind “The Hundert” was a very exciting 10-day journey that allowed us to meet more people and discover more locations than we usually do in 6 months! It was definitely a unique and enriching experience to get the chance, whilst shooting, to talk about all the creative‘s and investor‘s original business initiatives, and on top of that, to be able to collaborate with 100 fresh Berlin labels. The Hundert did fantastic job bringing all these people and labels together because it certainly was a crazy idea! We are very thankful for this project and sincerely wish you will enjoy the results of our work!” www.elroy.fr // hello@elroy.fr

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SOPHIA SCHWAN LUKA BALINT

SOPHIA SCHWAN is a freelance stylist, creative consultant and journalist based in Berlin, Hamburg and London. With her innovative and refreshingly creative eye, she leaves her unique fingerprint on each carefully crafted styling project. Highly adaptable and with an analytic approach, she delivers a strong dose of personal creativity while always bringing the client’s vision to realization. With a love for creative, editorial work, she also styles red carpet looks, brand campaigns, lookbooks, music and fashion videos as well as commercial work. Her work has been featured in numerous publications worldwide. “the Hundert project was an unbelievably exhilarating learning experience. The idea of combining such a wide variety of fashion brands from the city that I love with such an interesting mix of individuals from the STARTUP scene was a completely new experience for me. You have to approach styling from a completely new and fascinating angle and I am extremely grateful to have been part of something that I felt brought some fresh wind into the industry.” www.schwanstyling.com info@schwanstyling.com

LUKA BALINT is an educated hairstylist and make-up artist based in Berlin, Germany. Specializing in high quality productions, she is bookable year round. She has experiences in advertising, fashion photography, stage shows, music videos and film, as well as portrait shootings for individuals and business clients. Luka Balint‘s work speaks for itself. It reflects her passion for details, innovativeness and love of experimentation. You can find more selected work on www. lukabalint.com “Working with the Hundert was a wonderful experience for me. I love the idea of combining business and fashion. With such a kind, creative and crazy team, I really felt like a part of this big project and I loved that I could support this project with my work. We had so much fun during the shoots and I met so many nice, interesting and motivated people from many different start-ups. It was lots of fun!” www.lukabalint.com

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MAKING OF... A behind-the-scenes glimpse from the production of “the Hundert”.

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MALZFABRIK The industrial monument Malzfabrik is the home and communication centre of companies and projects from the creative, arts and culture sector. The historic brick buildings posses their own charm and provide space for new ideas. With nine different buildings, almost 2,500 sqm floor space and 15,500 sqm open-air grounds, the site offers several renovated event locations as well as non-refurbished factory premises for photo shoots, dinners, parties, concerts, cinema productions – there are no limits. www.malzfabrik.de Bessemerstr. 2-14, 12103 Berlin

HONIGMOND Our two lovely HONIGMOND hotels are located in the heart of Berlin. Staying at HONIGMOND, you will experience the elegance and esprit of the closing of the 19th century. Historic charm and fanciful taste unite and create a living experience of a special kind. Our sixty rooms in two living areas, furnished individually and with love, wait to be discovered. We are looking forward to welcoming you in Berlin at HONIGMOND Hotels. www.honigmond.de Tieckstraße 11, 10115 Berlin

HOTEL ZOO

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The jewel of Berlin’s Kurfürstendamm from the 1920s to the 1950s, shines brightly again. Designer Dayna Lee has reinvented Hotel Zoo without detracting from its historic character. With the preservation of original building elements, Lee infused the space with New York flair and London townhouse elegance. High ceilings and bespoke furniture designed by Lee give the spacious rooms their unique charm. www.hotelzoo.de Kurfürstendamm 25, 10719 Berlin

THE HUNDERT // LO CATIONS

25HOURS HOTEL BIKINI BERLIN The 25hours Hotel Bikini Berlin is as diverse as the big city itself. Located in the City West in the listed Bikini-Haus building next to the Berlin Zoo, it is as wild as a jungle. Designer Werner Aisslinger and his team created a hotel world playing with the contrasts of nature and culture. The hotel is popular not only among its own guests thanks to the public restaurant and bar on the top floor boasting a 360° rooftop terrace and first-class views of the city. www.25hours-hotels.com Budapester Strasse 40, 10787 Berlin

SWISSÔTEL The Swissôtel Berlin is located in the midst of the up and coming City-West neighborhood. It is surrounded by luxurious fashion brands as well as the new and extraordinary shopping mall, “Bikini Berlin” and Continental Europe’s largest deparment store, KaDeWe. The hotel contains 316 rooms (some overlooking Ku’damm), a restaurant with light Swiss Cuisine, a beautiful terrace overlooking the bustling shopping area as well as a modern hotel-bar. www.swissotel.com/berlin Augsburger Strasse 44, 10789 Berlin

LOCATIONS

It‘s not only clothes and people that matter - what stays in the background is of utmost importance when creating a powerful image. For this issue of the Hundert, we had the pleasure of cooperating with several design hotels and creative spaces located in Berlin. The Hundert is grateful for the joint efforts of our location partners and their involvement in this ambitious project.

MIETSTUDIO TORSTRASSE Hello! This is the new hotspot in Berlin! Mietstudio Torstrasse is the perfect venue for photographers and creatives. It is situated in the trendy and central district, Prenzlauer Berg. Soho House Berlin and Alexanderplatz are reachable in walking distance. The premises consist of 130 m², making it an ideal place for photo, film productions and temporary showrooms. Mietstudio Torstrasse combines traditional charm with a modern atmosphere. Feel free to drop by! www.mietstudio-torstrasse.com Torstrasse 43, 10119 Berlin

THE GRAND The detached, three-story building from 1842, which used to be a communal charity school, is under monumental protection and hasn’t lost any of its charm. Through the combination of bar, club, restaurant and charming event spaces, the house with about 1000 sqm of floor space is as vibrant as ever and belongs amongst THE locations in Berlin for the past two and a half years. www.the-grand-berlin.com Hirtenstraße 4, 10178 Berlin

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Media partnerships with:

We really enjoyed producing the latest issue of “the Hundert” and we would like to acknowledge the many helpers, without whom this current issue would not have been possible. Thank you to our photographic team. Together with his delightful assistant, Jacqueline Szymczak, the remarkable Damien Vignaux was responsible for all of the one hundred photo shoots in this issue. It was a magnificent collaboration and words alone will not match your performance! Equally, we would like to thank Sophia Schwan (with her loyal dog) and Luka Balint. Your styling and make-up skills transformed our photos to genuine compositions. Our sincerest thanks also to Balázs Tarsoly and his team from Operation Butterfly; Susanna Pozzi for yet another brilliant design and yet another wonderful collaboration, Johnnie Clapper for his watchful eye and steady hand, Lilian Eßer, Riccardo Volpato and Simon Gottwalles for support and the 100 covers - it is (as always) a pleasure to work with you all. Much gratitude also goes to our jury for their expertise and uncomplicated collaboration. We would not have found our way through the thicket of Berlin’s fashion world without your support. In this context, we would especially like to thank Anita Tillmann from Premium Exhibitions who significantly supported us in the composition of the jury. We do not want to miss the opportunity to thank Hung Yu Huang, who was responsible for the collection of Berlin’s fashion labels. This issue of “the Hundert” was produced in premium locations for the first time. Thus, we want to express our gratitude for the provision of the premises which would not have been possible without our contact persons Christiane Anstötz and Ingvi Carlsson from Swissôtel, Andrea Grassow from Honigmond Hotel, Tugba Temel from 25hours Hotel Bikini Berlin, Stephan Lehmann from Mietstudio Torstrasse, Lena Günther from Malzfabrik, Dennis Merkin from Hotel Zoo and Rocco von Steht from The Grand. In this context, we also thank Sascha Wolf from Außergewöhnlich Berlin, Johannes Schwark and Johanna Schirm from Designhotels as well as Dennis Boehres from PopUp Berlin for the friendly establishment of contacts. A big thank you also goes to the team from Axel Springer Media Entrepreneurs: Uli Schmitz, Jan Bechler, Dirk Walsh, Catharina Dieckmann, Daniela Voss, Ulrike Schonert, Julia Spors, Philipp Stöhr and Florian Reinartz. All of them put an incredible effort into our joint-release party. Obviously, we cannot look into the future but we now firmly believe that we have put together one of the best parties of the year. As always, we would most notably like to thank our sponsors and advertising partners without whom we would not have been able to realize “the Hundert”. For this issue, we would like to point out Nadine Jüdes, Henning Ravn, Beatrice Vogel from Berlin Partner, Ingrid Walther, Cornelia Yzer, Tanja Mülhans, Claudia Hamboch, Katrin Tobies from the Senate Department for Economic Affairs, Technology and Research, Tim Dümichen and Marius Sternberg from KPMG, Chris Bartz from Weberbank, Moritz Baumann and Michael Prasch from Audi, as well as Florian Kiener from Zalando. Same goes for Steffen Setzer and Manuela Wachs from our printing partner Laserline for the reliable cooperation; Zoe Remund for proofreading, Christina Birke for her article about fashion schools, Kristina Hellhake und Sandra Schumann, Konstantin Iwanow, Dita Perzhaku and all our media and event partners. Of course a special thank you to all of the participating start-up entrepreneurs who embarked on this crazy idea (and, almost without exception, were punctual for the shootings) and thank you also to all of the fashion labels and PR agencies that provided us with their collections in spite of their own hectic schedules. Last but not least, we would like to thank you, our readers. You ensured that “the Hundert” has become what it is today. THANKS TO ALL! Chiara, Aungwara, Massimo, Jan, Claudia, Fernanda, Irene, Kata

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stay in touch!

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NR. FASHION LABEL 1 A.D.DEERTZ 2 ABURY 3 ADE VELKON 4 AKKESOIR 5 ALEKS KURKOWSKI 6 ALPHA CRUXIS 7 ÂME SŒUR 8 ANETT RÖSTEL – BERLIN 9 ANTONIA GOY 10 ANUSCHKA HOEVENER 11 AUGUSTIN TEBOUL 12 AURELIA PAUMELLE 13 BARRE NOIRE 14 BERGNERSCHMIDT 15 BIANCA FLEISCH 16 BLACK SOMA 17 BLANK ETIQUETTE 18 BOBBY KOLADE 19 BROSBI 20 C.NEEON 21 CAROCORA 22 CATALINA BRENES JEWELLERY 23 CHRISTINE WOLF 24 CONCIS 25 CRUBA 26 DANCKWERTH 27 DAWID TOMASZEWSKI 28 DSTM 29 DYN MENSWEAR 30 ESTHER PERBANDT 31 FRANZISKA MICHAEL 32 FRANZIUS 33 FRISUR 34 GLAW 35 GRETCHEN 36 H O W L BY MARIA GLÜCK 37 HIEN LE 38 HUI-HUI 39 INA BEISSNER 40 ISABELL DE HILLERIN 41 IVANMAN 42 KAROLINA PREIS 43 KIESEL 44 KILIAN KERNER 45 KIMBERIT 46 KSUS 47 LAPÀPORTER 48 LEVIT 02 49 LIEBESKIND BERLIN 50 LUNETTES KOLLEKTION 51 MADS DINESEN 52 MAIAMI 53 MALAIKARAISS 54 MARGOVA – JEWELLERY 55 MARINA HOERMANSEDER 56 MICHAEL SONTAG 57 MICHALSKY 58 MIES NOBIS 59 MONGRELS IN COMMON 60 MYKITA 61 NICO SUTOR 62 NVDM NATHINI VAN DER MEER 63 OWL OPTICS 64 PATRICK MOHR 65 PAULA IMMICH 66 PB 0110 67 PERRET SCHAAD 68 POTIPOTI 69 PUGNAT 70 R.T.CO 71 RAU BERLIN 72 REALITY STUDIO 73 RENÉ TALMON L‘ARMÉE 74 RIKE FEURSTEIN 75 RITA IN PALMA 76 SABRINA DEHOFF 77 SAMMLER BERLIN 78 SAVOIR JOAILLERIE 79 SCHMIDTTAKAHASHI 80 SISSI GOETZE 81 SLOE BERLIN 82 SOPOPULAR 83 STARSTYLING 84 STEINROHNER 85 TATA CHRISTIANE 86 THONE NEGRÒN 87 TIEDEKEN 88 TIM LABENDA 89 TOM HERZ 90 TOMSHOT 91 TRECHES 92 TRÈS BONJOUR 93 UCON ACROBATICS 94 UMASAN 95 VELT 96 VLADIMIR KARALEEV 97 VOLUTIO BY ANNA KLEIHUES 98 VONSCHWANENFLÜGELPUPKE – VONSP 99 WOLFEN GERMANY 100 ZEHA BERLIN

PAGE 151 146 39 34 141 155 24 69 114 30 117 29 33 60 40 22 68 157 147 150 97 31 121 92 143 50 20 108 23 99 126 77 66 103 111 55 122 98 88 42 76 48 142 106 72 32 144 38 105 152 58 137 156 51 100 54 18 153 134 113 93 123 112 96 78 133 65 74 75 145 67 116 107 44 28 138 90 128 129 104 140 52 43 124 21 115 89 57 64 132 148 49 56 125 154 136 73 131 102 135

THE HUNDERT –

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BERLIN FASHION MAP 2015

ÂŠ cartogis GmbH 2015

where to find fashion labels and designers in the City and in the magazine

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IMPRINT / LEGAL EDITOR IN CHIEF ( ACCOUNTABLE ) SENIOR PROJECT MANAGER PHOTOGRAPHER

Jan Thomas, jt@the-hundert.com

Katarzyna Ołdziejewska, ko@the-hundert.com Damien elroy Vignaux, hello@elroy.fr

CREATIVE DIRECTION

Balázs Tarsoly, balazs.tarsoly@operationbutterfly.com

ART DIRECTION

Susanna Pozzi, susanna.pozzi@operationbutterfly.com

COVER ARTWORK

Lilian Eßer, lilian.esser@operationbutterfly.com Riccardo Volpato, riccardo.volpato@operationbutterfly.com Simon Gottwalles, simon.gottwalles@operationbutterfly.com

PRODUCTION MANAGER

Johnnie Clapper, johnnie.clapper@operationbutterfly.com

EDITORS AND PROJECT MANAGEMENT

Massimo Pisati, mp@the-hundert.com Aungwara Songkong, aungwarasongkong@gmail.com Chiara Vilasi, cv@the-hundert.com Irene Wissel, irene.wissel@gmail.com Valeska von Mühldorfer, valeska.muehldorfer@gmail.com

TRANSLATION, PROOF READING AND EDITING WITH CONTRIBUTIONS FROM

Zoe Remund, zoeremund@hotmail.com Claudia Lunscken, cl@berlinvalley.com Cornelia Yzer, Volker Tietgens, Nadine Jüdes, Oliver Macconnell, Tom Felber, Claudia Reth, Herbert Hofmann, Uli Morant, Jürgen Schepers, Anita Tillmann, Tanja Mühlhans, Jörg Wichmann, Christina Birke All articles were created by the participants themselves.

EDITORIAL OFFICE

WEBSITE BANKING INFORMATION

PRINTING

The Hundert / Why Berlin? Media Publishing House GmbH Borsigstraße 9 D – 10115 Berlin Tel. 030 3087 7474 info@the-hundert.com www.the-hundert.com Why Berlin? Media Publishing House GmbH / Konto 181008400 / BLZ 12040000 / Commerzbank Berlin Laserline Druckzentrum Bucec & Co Berlin KG / Scheringstraße 1 / 13355 Berlin

CAN YOU SEE IT ? FIND THE „100“ IN THE COVERS.

IS THOUGHTFULLY DESIGNED BY: