TheatreMagic ::: March - May 2025

MUMBAI EXPANDS ITS IMAX EMPIRE: PVR INOX

Mumbai is expanding its cinematic footprint with the addition of its ninth IMAX theatre, reinforcing the city's reputation as India's entertainment capital. The newly launched IMAX screen, situated within the PVR INOX multiplex at R City Mall in Ghatkopar, marks a significant step in the ongoing growth of premium large-format (PLF) screens across the country. IMAX's presence in India has steadily grown over the years, with Mumbai being a stronghold for the format. This latest addition follows an increasing demand for immersive moviegoing experiences, where high-resolution visuals, cutting-edge projection, and dynamic sound systems redefine how audiences engage with films.

IMAX theatres are not just about larger screens; they offer an entirely different level of cinematic experience, with optimised picture quality and an audio system that elevates even the smallest of details. The newly launched auditorium at R City Mall boasts IMAX's advanced laser projection technology, offering unparalleled brightness, contrast, and colour accuracy. This technology enhances the visual depth of both 2D and 3D films, ensuring audiences get the most out of their viewing experience.

Accompanying this is a state-of-theart sound system that delivers precision audio, creating an all-

encompassing environment where viewers feel every moment.

PVR INOX has been instrumental in expanding premium cinema formats across India, with IMAX playing a central role in its strategy. The company has aggressively pursued the expansion of PLF screens, recognising a shift in consumer behaviour where audiences increasingly prioritise quality over quantity. The opening of Mumbai's ninth IMAX screen is a testament to this commitment, catering to cinephiles who seek more than just a standard multiplex experience. As IMAX continues to expand across Indian cities, its integration into existing and new multiplexes signals a broader trend in the industry.

The growing accessibility of IMAX across multiple locations suggests that the appetite for high-quality, immersive cinema remains strong despite evolving viewing habits shaped by streaming platforms. For Mumbai, a city with an insatiable appetite for films, the introduction of another IMAX theatre only adds to its already rich cinema culture. Whether for Hollywood blockbusters or Indian epics shot in the format, this new venue promises to offer audiences an unparalleled moviegoing experience, reaffirming the city's place at the heart of the country's entertainment landscape.

'CHHAAVA' ROARS AT THE BOX OFFICE

Historical dramas in Bollywood have always been a gamble-grand in vision but risky at the box office. Yet, Chhaava has broken the mould, turning into a cultural and commercial juggernaut. Released in February 2025, the film narrates the life of Chhatrapati Sambhaji Maharaj, the Maratha ruler whose defiance against the Mughal empire remains the stuff of legend.

Powered by Vicky Kaushal's commanding performance and director Laxman Utekar's sweeping vision, Chhaava has stormed the box office, raking in INR 178.67 crore within six days. It now holds the record for the sixth-highest first Wednesday in Hindi cinema, surpassing even Pushpa 2's midweek figures.

Produced by Dinesh Vijan under Maddock Films, Chhaava thrives on high-stakes storytelling and intense action sequences. Kaushal, known for his method-acting brilliance, delivers what many are calling his most powerful performance yet. His portrayal of Sambhaji Maharaj-a warrior, strategist, and a ruler torn between duty and vengeance-has resonated deeply with audiences. Opposite him, Akshaye Khanna transforms into a chilling Aurangzeb, his calculated ruthlessness adding gravitas to the film's central conflict.

The screenplay, layered with political intrigue, battlefield heroics, and moments of raw emotion, has earned widespread acclaim. While some critics have found the film's aggressive tone overwhelming, others have praised its immersive storytelling. With comparisons being drawn to The Passion of the Christ for its unflinching brutality, Chhaava ensures that history is not merely retold but felt.

Beyond the screen, Chhaava has turned into a cultural phenomenon, especially in Maharashtra, where it has been embraced with fervour. Fans have taken to celebrating the film with processions, traditional war cries, and, in one case, even riding a horse into a theatre in Nagpur. Political figures have also weighed in, with Maharashtra's Chief Minister lauding the film's historical authenticity and its contribution to preserving Maratha heritage.

Despite its success, the film's journey is far from over. With weekend numbers expected to push it beyond INR 200 crore, Chhaava is on course to become the first certified blockbuster of 2025. Analysts suggest that its sustained momentum could see it surpass other major releases, cementing its place among Bollywood's biggest historical hits.

GALALITE UPGRADES

MIRAJ WADALA

Galalite Cinema Screens, a leading innovator in high-quality cinema technology, proudly announces the successful installation of its cuttingedge Mirage Series Silver Screens at the newly relaunched IMAX Wadala, operated by Miraj Cinemas. This strategic upgrade marks a new era for the legendary theatre, enhancing

the cinematic experience with unparalleled visual clarity and brightness. As part of this transformation, Wadala’s non-IMAX screens now features Galalite’s Mirage Silver Screens, equipped with 2.2-gain projection technology. Designed to optimize brightness, contrast, and uniformity, these screens ensure superior image quality, making every film projection more immersive and lifelike. This innovation caters to both 3D polarized and 2D viewing experiences, setting new benchmarks in movie exhibition technology. The long-standing partnership between Miraj Cinemas and Galalite continues to evolve, reinforcing their shared commitment to delivering worldclass cinematic experiences. Speaking on this milestone, Yusuf Galabhaiwala, Director of Operations at Galalite Cinema Screens, expressed his enthusiasm: “We are thrilled to be part of IMAX Wadala’s revival with our Mirage Silver Screens. This collaboration strengthens our relationship with Miraj Cinemas and enhances the movie-watching experience by bringing unmatched visual precision and immersive storytelling to audiences.” Amit Sharma, Managing Director of Miraj Cinemas, added, “Reviving IMAX Wadala has been a significant achievement for us. Our partnership with Galalite has played a crucial role in ensuring that every screening is a visual spectacle. With these state-of-the-art screens, we are committed to offering moviegoers an unparalleled cinematic journey.” With its latest technological advancements, IMAX Wadala reaffirms its status as a premier destination for movie lovers, delivering an extraordinary, high-definition experience that truly captivates audiences.

SURVIVAL OF MOVIE THEATRES?

Advertising has long been a financial backbone for Indian theatres, helping offset costs and supplement ticket sales. With the rise of streaming platforms and shifting audience habits, cinemas have leaned more heavily on ad revenue, often extending pre-show commercial blocks. While essential for sustaining operations, this practice has sparked debate over its impact on the moviegoing experience.

Multiplex chains, including PVR-INOX and others, have faced scrutiny for prolonged ad durations, with some moviegoers feeling they are being forced to sit through excessive commercials before the main feature begins. While legal challenges and consumer complaints have surfaced, the broader issue extends beyond any single company. Theatres worldwide are grappling with the same dilemma-how to remain financially viable in an era where audiences have more entertainment choices at home than ever before.

FROM CULT FAVOURITE TO BOX OFFICE HIT; RE-RUNS TO HIT THE CRORE CLUB

In an unprecedented turn of events, the 2016 romantic drama Sanam Teri Kasam has achieved remarkable success upon its rerelease in February 2025. Originally met with modest reception, the film has now surpassed the INR 50 crore mark in worldwide gross earnings, setting a new benchmark for rereleased films in India and proving that some stories find their audience in time.

During its initial release, Sanam Teri Kasam managed to

earn approximately INR 9.1 crore in domestic collections, with a global gross of INR 16.03 crore. Despite its poignant storytelling and a widely appreciated soundtrack, the film did not make a lasting impact at the box office at the time. However, the rerelease has dramatically rewritten its fate, drawing massive footfall in cinemas and reigniting conversations around its cult-like following.

Box office data indicates that the film amassed over INR 32 crore net within 16 days of its re-release, surpassing Tumbbad, which previously held the record for the highest-grossing re-release in India with INR 32 crore. The combined earnings from both releases have now propelled Sanam Teri Kasam to a global gross nearing INR 53 crore, an achievement that highlights the film's transformation from an overlooked release to a cinematic sensation.

The resurgence of Sanam Teri Kasam can largely be attributed to its enduring popularity on OTT platforms, where it found a devoted fan base years after its theatrical run. The film's music, emotional depth, and nostalgic appeal played a crucial role in building anticipation for its return to the big screen. Social media campaigns and word-of-mouth praise further contributed to its revival, demonstrating the growing influence of digital engagement in shaping theatrical successes.

The film's re-release performance not only signals a shift in audience engagement patterns but also raises the possibility of similar revivals for other underrated or cult-favourite films. In an era where streaming services dictate much of the audience's choices, the success of Sanam Teri Kasam reaffirms the timeless charm of cinema as a

shared experience and suggests that theatrical re-releases could become a viable strategy for studios looking to capitalise on nostalgiadriven demand.

PVR INOX HOSTS OSCARS FILM FESTIVAL 2025

The glitz and glamour of the Academy Awards may be centred in Los Angeles, but Indian audiences won't have to travel far to experience the magic. PVR INOX, the country's largest multiplex chain, has officially launched its Oscars Film Festival 2025, a nationwide showcase of this year's most celebrated Academy Award nominees and winners. The festival, already underway, offers film lovers the chance to watch critically acclaimed titles on the big screen, where they belong.

With a carefully curated selection of films, the festival brings some of the year's finest cinematic achievements to theatres across multiple cities. For Indian cinephiles, it's a rare opportunity to watch Oscar-winning performances, groundbreaking direction, and breathtaking cinematography in their full theatrical glory. While streaming services have made these films widely accessible, the immersive experience of a darkened theatre, pristine sound design, and an audience collectively reacting to a film's emotional highs and lows remains unmatched.

PVR INOX has long championed bringing award-winning global cinema to Indian audiences, ensuring that quality filmmaking doesn't remain limited to niche circles. By organising an event of this scale, the multiplex chain is responding to the growing appetite for diverse storytelling beyond

mainstream blockbusters. Past editions of the festival have featured Best Picture winners, Best Director masterpieces, and powerhouse performances, making it a must-attend event for film lovers who appreciate storytelling at its most refined.

DRAGON IGNITES BOX OFFICE

Pradeep Ranganathan's muchanticipated Tamil action-drama Dragon has roared into theatres with an impressive INR 6 crore opening, setting the stage for a strong theatrical run. The film, featuring Ranganathan in a neverbefore-seen avatar, has garnered significant attention for its highenergy action sequences, gripping narrative, and a pulsating soundtrack that has found instant appeal among younger audiences. Despite facing competition from other releases, Dragon has managed to draw strong footfalls, particularly in Tamil Nadu's urban centres. The film's energetic promotional campaign, coupled with Ranganathan's rising star power, has played a crucial role in its successful debut. Early audience reactions have praised the film's blend of commercial mass elements with a fresh storytelling approach, keeping the momentum high for the coming days.

Industry experts predict that Dragon could see steady growth over the weekend, with word-ofmouth and positive reviews helping sustain its box office performance. The film's strong first-day numbers hint at its potential to be one of the year's biggest hits, provided it maintains its current trajectory.

AMOL PALEKAR CALLS FOR FILM DIVERSITY

Veteran actor and filmmaker

Amol Palekar has raised an important conversation about the way Hindi cinema evaluates its own worth. Speaking at a recent event, he questioned why the industry continues to measure a film's quality by its box office earnings rather than its artistic merit. While acknowledging that commercial success is an undeniable aspect of filmmaking, he expressed concern that numbers have become the dominant - if not the only - metric of success.

Palekar cited The Mehta Boys, directed by Boman Irani, as an example of storytelling that prioritises depth over commercial viability. He pointed out that many well-crafted films go unnoticed because they do not generate massive revenue, while formuladriven blockbusters receive disproportionate attention. The industry's current landscape, he noted, often discourages risk-taking and experimentation, making it harder for smaller, content-driven films to thrive. He reflected on the era when parallel cinema flourished alongside mainstream films, creating a more balanced and diverse industry.

The conversation naturally extended to larger shifts within the industry, including the impact of technology. With artificial intelligence making its way into various aspects of entertainment,

Palekar acknowledged its usefulness but remained firm in his belief that it cannot replicate human intuition and creativity. He used the example of legendary musicians, arguing that while AI can recreate sound, it cannot capture the improvisational genius of an artist like the late Zakir Hussain.

Beyond cinema, Palekar also turned his attention to the role of media, urging it to broaden its coverage. He emphasised that discussions on art, literature, and societal concerns deserve as much attention as politics, which tends to dominate news cycles. A more well-rounded approach to storytelling, he suggested, could lead to a more informed and engaged audience.

His remarks, while not dismissing the role of commercial success, highlight the need for a more balanced conversation about cinema's purpose. The question remains: can the industry make space for both large-scale spectacles and films that challenge, reflect, and move audiences in a way that numbers alone cannot measure?

KARNATAKA FILM CHAMBER'S FRESH START

M Narasimhalu has been elected as the new president of the Karnataka Film Chamber of Commerce (KFCC), marking a significant shift in leadership for the Kannada film

industry. His appointment comes at a time when the industry is navigating major changes, from digital distribution challenges to evolving audience preferences.

The KFCC, a key governing body overseeing film production, distribution, and exhibition in Karnataka, plays a crucial role in shaping policies that impact the regional film industry.

Narasimhalu's leadership is expected to bring renewed focus to issues like theatre exclusivity, government support for Kannada cinema, and better opportunities for independent filmmakers.

Industry insiders are keen to see how the new president will address longstanding concerns, particularly those around exhibition space. With the dominance of pan-Indian films, Kannada movies often struggle for screen availability even within their home state. Filmmakers and producers are hopeful that Narasimhalu's tenure will push for stronger measures to protect local cinema, ensuring it gets the prominence it deserves.

His leadership also arrives at a time when streaming platforms are reshaping viewership habits, raising questions about how traditional exhibition models will adapt. As discussions around government subsidies, taxation, and theatre regulations continue, the KFCC will play an instrumental role in guiding the industry forward.

Beyond policy, Narasimhalu's tenure is expected to focus on industry unity, fostering better collaboration between producers, exhibitors, and artists. With Kannada cinema gaining recognition on a national and global level in recent years, his approach to strengthening the industry's infrastructure and support systems will be closely watched.

His election signals a moment of transition - whether it leads to major reform or incremental changes will depend on how effectively the new leadership navigates the complexities of the industry.

META BACKS SOUTH CINEMA'S GLOBAL RISE

The global appetite for South Indian cinema is at an all-time high, and Meta is ready to help it soar even further. Speaking at FICCI MEBC South 2025, Sandhya Devanathan, Vice President of Meta India, underscored the immense opportunity for South Indian films to expand their reach beyond domestic markets. With streaming platforms, digital content, and social media creating unprecedented access to regional cinema, the industry is poised for global recognition like never before.

Devanathan highlighted the power of digital storytelling, noting how platforms like Facebook, Instagram, and WhatsApp have played a pivotal role in amplifying South Indian cinema's presence. From blockbuster hits in Tamil, Telugu, Malayalam, and Kannada to independent gems gaining traction overseas, regional films are finding new audiences, thanks to strategic digital engagement. "The world is ready for more South Indian

storytelling, and digital platforms are the bridge," she stated.

The discussion also touched on the rise of pan-Indian filmmaking, where linguistic boundaries blur and regional films increasingly dominate national box office charts. With productions like RRR and Jailer making waves internationally, the demand for culturally rich, highproduction-value South Indian films continues to grow. Devanathan emphasised that social media plays a key role in audience engagement, from viral promotional campaigns to fan-driven word-of-mouth marketing, helping films gain traction beyond their traditional markets.

Streaming platforms have also accelerated this shift, with global audiences now having direct access to South Indian cinema without language barriers. Subtitles, dubbing, and AI-driven localisation tools are making it easier than ever for non-Indian viewers to connect with the themes, narratives, and visual storytelling that define the industry.

However, the expansion of South Indian cinema is not just about content availability-it's also about cultural representation.

The industry's ability to tell authentic, emotionally resonant stories that transcend borders is its greatest strength. Meta's support underscores a broader shift in how regional cinema is viewed-not as a

niche market, but as a global entertainment powerhouse.

With technology, social media, and audience demand converging, South Indian cinema's journey to international prominence seems inevitable. The only question now is: how far will it go?

MAHARASHTRA'S VANISHING CINEMAS

The golden age of single-screen cinemas in Maharashtra is fading fast, with nearly 900 theatres shutting down over the years. The decline, long predicted but now unfolding at an alarming pace, reflects a larger shift in audience habits, economic pressures, and the rise of multiplex culture. Once the heart of local entertainment, these single-screen theatres are struggling to survive in an industry that has reshaped itself around high-end multiplexes and digital streaming.

The primary culprit? Changing consumer preferences. The modern audience-accustomed to the comforts of air-conditioned multiplexes, reclining seats, and gourmet concessions-is increasingly reluctant to visit ageing single screens that have failed to keep up with evolving standards. Ticket pricing plays a role too; multiplexes, though expensive, offer loyalty programs and premium experiences that make them more appealing than a standalone theatre with limited amenities.

Economic sustainability is another major challenge. With rising

operational costs, high entertainment taxes, and stiff competition from both multiplex chains and home entertainment options, single-screen cinemas are finding it nearly impossible to stay afloat. Many of these theatres rely on revenue from mainstream Bollywood releases, but with audiences now choosing highbudget spectacles over smaller, midbudget films, the business model that sustained single screens for decades is crumbling.

The pandemic only accelerated the decline. Many single-screen theatres that temporarily closed during lockdown never reopened. For those that did, occupancy rates remain dismal, making it difficult to cover even basic operational costs. Meanwhile, OTT platforms have permanently altered viewing habits, offering first-day-first-show accessibility without the need to step into a cinema hall.

Yet, for all the grim numbers, there's nostalgia attached to these theatres, and some industry voices believe they still have a role to play. Restoring single screens with modern technology, enhancing the viewing experience, and curating a niche for regional and independent cinema could offer a lifeline. Government intervention, tax breaks, or subsidies could also help, but the question remains-will the industry prioritise heritage and accessibility over commercial viability?

The closure of 900 theatres is more than just a statistic; it's the loss of cultural landmarks, of community spaces where generations gathered to experience cinema on the big screen. Whether single-screen theatres can find a way to survive in this changing landscape remains uncertain, but their decline marks the end of an era in Maharashtra's cinematic history.

ALLU ARJUN'S MAGNUM

OPUS TO THE RULE

If cinema is a battlefield, then Pushpa 2: The Rule is waging a war of absolute dominance. The longawaited sequel to the 2021 sensation Pushpa: The Rise has stormed the box office, surpassing even the most ambitious projections, and proving that when a film resonates with audiences, numbers follow in relentless waves. What began as a regional action drama has now transformed into a phenomenon, pulling audiences into theatres with an intensity that few films manage in today's shifting entertainment landscape.

At the heart of this triumph is the sheer scale of the film's earnings. In India alone, Pushpa 2 has amassed an astounding INR 1,234 crore, a figure that speaks volumes about its magnetic appeal. The Hindi version, in particular, has seen an explosive performance, raking in INR 812 crore, cementing its status as the driving force behind this record-breaking run. While the success of dubbed versions often hinges on market penetration and audience familiarity, Pushpa 2 has gone far beyond expectation, proving that its appeal transcends language and region.

The Telugu original remains a powerhouse, bringing in a

formidable INR 339.2 crore, a testament to the unwavering fan base that propelled its predecessor to legendary status. Tamil Nadu has contributed INR 61.76 crore, further solidifying the film's cross-industry presence, while Malayalam and Kannada audiences have added INR 17 crore and INR 8.8 crore, respectively. Each of these numbers represents a larger cultural shiftone where regional films are no longer confined to their linguistic roots but are embraced by a nationwide audience with an enthusiasm that rivals longstanding industry titans.

Beyond domestic shores, Pushpa 2 has continued its conquest with an overseas collection of INR 271 crore, proving that its impact is far from limited to Indian cinema halls. The film has seen a remarkable reception in international markets, where audiences have embraced its larger-than-life storytelling, electrifying action sequences, and Allu Arjun's effortlessly charismatic performance. This global resonance pushes its worldwide gross to a staggering INR 1,742 crore, placing it in an elite class of films that have not only succeeded but redefined the parameters of success.

What sets Pushpa 2 apart is not just its financial success but the way it has reignited theatrical fervour. In an era where digital platforms continue to reshape viewing habits, the film's triumph at the box office is a clear statement that audiences still crave the cinematic experience-the collective gasps, the cheers, the unfiltered thrill of watching a spectacle unfold on the big screen. This is not just about breaking records; it is about reaffirming the magic of cinema, the kind that demands to be seen in all its grandeur, amidst the echoes of a captivated audience.

SHARP REVOLUTIONISES INDIA'S VISUAL SOLUTIONS MARKET WITH

ACQUISITION OF NEC INDIA'S DISPLAY BUSINESS

In a transformative move set to reshape India's display technology landscape, SHARP Business Systems (India) proudly announces the acquisition of Display Business of NEC India. This integration significantly broadens SHARP's visual solutions portfolio, underscoring its unwavering commitment to India's rapidly expanding display market and empowering key sectors such as retail, education, aviation, manufacturing, healthcare, and smart cities.

This strategic alliance positions SHARP at the forefront of innovation, ready to deliver unparalleled value and drive digital transformation across India's dynamic sectors. By integrating with NEC Display Business, SHARP is equipped to effectively serve both B2B and niche markets, offering Indian customers bespoke solutions, superior customer support, and a comprehensive range of display technologies. Committed to supporting industries where 24/7 operations are critical, such as manufacturing, control centres, and airports, this merger allows SHARP to further expand its partner ecosystem to unlock new growth opportunities across newer sectors reinforcing its leadership in India's digital advancement.

While presently SHARP Business Systems (India) boasts an extensive range of products within the ‘Smart Business Solutions’ vertical, including Digital Multifunctional Printers, Interactive White Boards, and Dynabook Laptops; by merging with NEC Display Business, it further enhances its existing offerings, seamlessly incorporating Large Format Displays, video walls, projectors, direct-view LEDs, and cinema projectors into its

repertoire. This expansion not only complements SHARP's renowned expertise in interactive displays but also equips customers with a comprehensive suite of highperformance solutions, meticulously tailored to meet diverse industry needs. Furthermore, this acquisition presents substantial benefits for existing partners of both SHARP and NEC by further enriching the product portfolio.

Osamu Narita, Managing Director of SHARP Business Systems (India) Private Limited, expressed, "Acquiring NEC Display Business in India propels us into an exciting era of innovation in India's visual solutions market. By integrating NEC's world-class technologies with SHARP's innovative displays, we are exceptionally well-positioned to meet the growing demand for customised, high-performance display solutions. This merger not only enhances our product offerings but also strengthens our ability to provide unparalleled service and support to our clients. We are committed to developing customised solutions that cater to the unique needs of various industries, ensuring our customers benefit from the cutting-edge technology and reliability that we offer."

Puneet Malhan, General Manager, Display Business, SHARP Business Systems (India) Private Limited, elaborated, "We are truly excited to introduce the combined strength of SHARP and NEC to the Indian market. This strategic acquisition empowers us to offer a more dynamic and diverse product portfolio, fostering innovation and creating significant value for our customers. We envision tremendous growth potential

across both urban and emerging regions, which aligns perfectly with India's digital transformation and Vision 2047."

Building on this vision, SHARP is committed to launching Indiaspecific products that emphasise cost-effectiveness and energy efficiency, aligning with the nation's environmental goals. By recognising the vast potential of India's smart city initiatives and burgeoning sectors like e-commerce and healthcare, SHARP aims to extend its reach into tier-2 and tier-3 cities with cutting-edge solutions. In the short term, SHARP aspires to be among the top five players in the Indian display solutions market by expanding its channel network and enhancing partner training.

This strategic acquisition not only fortifies SHARP's position in the Indian market but also aligns with the country's Vision 2047, propelling digital transformation and fostering sustainable growth. Through this integration, SHARP is poised to lead the evolution of India's visual solutions industry, shaping a future defined by innovation and sustainability.

CORRIGENDUM

In the previous edition of TheatreWorld on Page TM-23 the food and concessions handled at Rajhans Cinemas, Surat was wrongly printed. We would like to clarify that the information was an error, not sourced from the multiplex and does not reflect their official partnerships.

MIRAJ CINEMAS, IMAX

WADALA: REBIRTH OF INDIA'S CINEMATIC ICON

For decades, this legendary theatre has been a landmark in Mumbai's entertainment landscape, offering audiences an unparalleled movie-watching experience. Now, after an extensive transformation, it has reopened its doors, blending its rich heritage with modern sophistication. With cuttingedge technology, a reimagined design, and a commitment to luxury, the revamped space is set to redefine how audiences experience cinema. From its distinctive dome structure to its state-of-the-art projection systems, every element has been carefully curated to elevate the sensory experience. As the city evolves, this venue continues to stand tall-not just as a place to watch films, but as a destination where storytelling meets spectacle, creating unforgettable moments for movie lovers.

The iconic Miraj Cinemas Wadala has undergone a remarkable transformation, emerging as much more than just a theatre. It now stands as a modern entertainment hub, thoughtfully redesigned to elevate the movie-watching experience in Mumbai. Building on its rich legacy as a city landmark, the multiplex has been revitalised with contemporary elements while preserving the charm that made it iconic in the first place. As the flagship property of Miraj CinemasIndia's third-largest and fastestgrowing multiplex chain-it brings together advanced technology, exceptional comfort, and refined aesthetics. These features make it a preferred choice for movie enthusiasts. The project also marks an important step forward for the cinema exhibition sector, setting new benchmarks for quality and guest experience.

A Blend of Heritage and Contemporary Comfort

Located in the heart of Wadala, the revamped Miraj Cinemas Wadala retains its iconic dome structure, paying homage to its architectural legacy while embracing modern aesthetics. The interiors draw inspiration from Mumbai's Art Deco style, featuring elegant curves, gold accents, black polished marble, and Danish cream inlay flooring. This combination of materials creates an atmosphere that is both sophisticated and welcoming.

Walking into the lavish lobby-one of the largest among Mumbai cinemasguests are greeted with intricate golden railings, detailed inlay flooring, and a striking royal chandelier that sets the tone for the experience ahead. "We wanted visitors to feel a sense of grandeur from the moment they step in," said Amit Sharma, Managing Director of Miraj Entertainment. "Our design team worked tirelessly to ensure

that the space reflects both elegance and comfort, making it more than just a place to watch movies-it's a destination to unwind and spend quality time. Miraj Cinemas Wadala is an iconic space that blends the nostalgia of a beloved location with the best in modern cinema. This reopening brings back India's first-ever IMAX screen."

Amit Sharma Managing Director, Miraj Entertainment

An Engaging and Vibrant Ambience

Miraj Cinemas Wadala is designed to engage visitors beyond the screening rooms. The lobby, with its vibrant energy, features multiple LED screens that display movie trailers, upcoming release announcements, and promotional content, ensuring guests remain entertained while they wait. The

lively atmosphere is further enhanced by a thoughtfully curated food and beverage offering. Guests can indulge in freshly made handstretched pizzas, gourmet burgers, and a variety of noodle dishes at Chef's Corner, while those craving classic cinema snacks can visit Popcorner for popcorn, nachos, and refreshing beverages. The Beanary Cafe, with its warm

ambience, serves premium coffee, tea, and quick bites, making it an inviting spot for casual conversations or a relaxed premovie experience. This diverse culinary lineup ensures that visitors have multiple options to enhance their outings. "Our goal was to provide more than just standard cinema fare," explained Sharma. "We focused on offering quality food choices so guests can make a full evening of their visit, whether they're here for a movie or just to enjoy the ambience. The variety ensures there's something for everyone."

State-of-the-Art Technology and Comfort

Technology is at the core of Miraj Cinemas Wadala's upgrade. The main auditorium is home to Mumbai's largest IMAX screen equipped with IMAX with Laser technology. This setup delivers crystal-clear visuals, vibrant colours, and immersive audio, ensuring that every film feels like a cinematic event. "The IMAX with Laser system is a game-changer," said Sharma. "It allows us to offer unparalleled picture quality and sound, taking the movie-watching experience to a whole new level."

The complex comprises five auditoriums. While the IMAX screen

HISTORY:

In March 2001, the world's largest dome theatre opened its doors in Wadala, Mumbai, marking India's first IMAX theatre. The credit for this pioneering venture goes to Adlabs, then Bollywood's largest cine film processor. Over the years, ownership changed hands, first to Reliance's Big Cinemas and later to Carnival Cinemas. After a brief closure, Miraj Cinemas took over in 2024, undertaking a major renovation to revive the complex. The relaunch of the IMAX screen is set to bring excitement to both moviegoers and the industry.

Quoting the Pioneer:

Wadala IMAX holds a unique distinction-it is the only venue to have showcased all three IMAX formats under four different owners:

1)15/70 Film - 2001 to 2008

2)Xenon Digital - 2008 to 2023

3)Laser - presently

(extract from an interview in TheatreWorld April-June 2001 edition)

Manmohan Shetty, Managing Director of Adlabs Processing Limited said 'I had seen IMAX abroad and always wondered why somebody is not getting it to India, though at that time I did not want to bring it myself. And this went on for quite some time. It is an exciting format of cinema. Nobody else brought it so then I thought I should bring It.

The original Dome IMAX film projector still functional

“We’re

excited to launch our partnership with Miraj Cinemas on the spectacular Miraj Wadala IMAX location, the original home of our very first location in India. This state-of-the-art location brings a new way for the passionate moviegoing fans of Mumbai to enjoy the IMAX Experience.”

– Preetham Daniel VP - Theatre Development - India, S.E.Asia, Korea, Aus

& NZ, IMAX

is the highlight, the location also features Barco laser projectors in the non-IMAX auditoriums, guaranteeing high-quality visuals throughout. For those seeking luxury, the VIP sections offer plush leather recliners, providing extra legroom and comfort. "Comfort was non-negotiable for us," added Sharma. "We know that today's audience values a premium experience, and our VIP recliners ensure that comfort is never compromised."

Even the washrooms have received significant attention, with vibrant interiors and spacious layouts that maintain the cinema's focus on guest convenience.

A Community Hub in Wadala

As Miraj Cinemas Wadala experiences rapid growth with developments like the New Cuffe Parade (NCP) project, Miraj positions itself as more than just a cinema-it's a gathering place for the community. "We see Miraj Cinemas Wadala as a space where

people can connect, celebrate, and enjoy shared experiences," noted Sharma. "Whether it's families catching a weekend movie, friends meeting for coffee, or office-goers unwinding after work, we've created an environment that welcomes everyone."

Beyond the films, the cinema plans to host community events, special screenings, and interactive fan experiences to strengthen its role as a local cultural hub. "We believe in engaging with our audience beyond just the ticket counter," said Sharma. "From special film festivals to kids' matinees and corporate bookings, we're working on initiatives that cater to different segments of our audience."

Setting a New Standard in Multiplex Design

Miraj Cinemas Wadala exemplifies how modern cinemas are evolving to meet the changing expectations of today's audience. With its mix of sophisticated architecture, advanced

technology, varied food offerings, and community-focused initiatives, the cinema delivers a comprehensive entertainment experience.

"We're proud of what we've achieved here," concluded Sharma. "Miraj Cinemas Wadala is not just about watching a film-it's about creating memories. Whether you're enjoying a blockbuster, having a casual meal, or spending time with loved ones, this space is designed to offer something for everyone."

This revamp not only raises the bar for Mumbai's cinemas but also sets a benchmark for the broader Indian exhibition industry. As multiplexes increasingly become social hubs rather than just movie halls, Miraj Cinemas Wadala stands at the forefront of this shift, proving that a cinema can-and should-be a complete destination.

THE DESIGN STORY:

A Landmark Design for the Future of Cinema

The IMAX Wadala was initially designed by Architect Raja Aederi and Acoustics by Jal Mistry. The redesign of IMAX Wadala by Eranna Yekbote, Chief Architect, ERA Architects aims to redefine the cinema experience in Mumbai. By combining innovative design with opulent features, the project not only elevates the space's functionality but also transforms it into a landmark destination for both cinema lovers and those seeking a premium entertainment experience. This new IMAX Wadala is poised to become a beacon of luxury, style, and cutting-edge technology in the heart of Mumbai.

To elevate the experience, ERA Architects had chosen Iconic, Luxurious, and Contemporary Cinema Experience. IMAX Wadala is not just a cinema; it is a landmark. As the surrounding area develops-

“Whenever I'm in Mumbai and a major blockbuster releases, IMAX Wadala has always been my go-to theatre. I have visited several IMAX cinemas across the world, but when I first experienced Wadala IMAX, I was amazed by the sheer size of the screen-it was simpley incredible to see such a giant format in India. Regardless of how far I stay from the property, I would still make it a point to watch films there. However, over time, the quality of the theatre's exhibition standards declined, particularly after a change in the managements. The last film I watched there before the renovation was Top Gun: Maverick , and I was let down with both the ambience and presentation quality back in the time. But now, with the cinema's recent upgrades, I'm delighted and all the more excited to watch movies once again and to see what else it has in store."

– Raghav, Editor - Publisher, TheatreWorld

thanks to the upcoming metro and the growing number of residential complexes-our challenge is to design a space that still stands as a symbol of both luxury and innovation. The new IMAX Wadala is sure to blend state-of-the-art technology with a sophisticated, royal ambience, creating an

unparalleled moviegoing experience.

A Design Inspired by Elegance and Luxury

The renovation of IMAX Wadala aims to elevate the cinema experience to a whole new level. Inspired by the existing

Chief Architect, Era Architects

architecture's grand dome curves, gold accents, and Art Deco style, the redesign brings a modern twist to these classic elements, offering a lavish and premium atmosphere.

The cinema's lobby is one of its most striking features-among the largest in Mumbai, it sets the tone for what visitors can expect inside. Here, visitors are welcomed by wide, open spaces, dramatic inlay flooring, and beautifully crafted railings. A stunning royal chandelier lights up the space, while ceiling features enhance the overall grandeur of the design.

The use of rich materials, such as black polished marble, Danish cream inlay flooring, and gold finishes on metal and wall décor, imbues the space with an unmistakable sense of luxury. The walls and counters are designed to exude refinement, creating a seamless flow from the lobby to the auditoriums.

An Immersive, Vibrant Lobby Experience

What truly sets the redesigned IMAX Wadala apart is the dynamic and interactive lobby. The large concession counters are complemented by a chic café 'Chef's Corner', offering visitors a place to relax before their movie. But the real showstopper is the integration of multiple active and LED screens throughout the space. Placed on the

lobby columns, these screens keep the atmosphere lively, showcasing trailers, event updates, and engaging content that makes the space feel constantly alive and buzzing.

The Ultimate Cinema Experience

IMAX Wadala is dedicated to providing the best cinema experience possible, and that means delivering world-class technology alongside luxurious comfort. Every auditorium is designed to offer the best in cinematic presentation, with large screens that ensure the highest quality visual experience. The flagship IMAX auditorium, with its laser projection and stadia seating, promises an immersive, cutting-edge movie-watching experience.

Additionally, all auditoriums are equipped with VIP recliner seats, offering a premium, comfortable viewing experience like no other. Whether you are watching the latest blockbuster or a classic film, the attention to detail in the seating and design ensures you feel like you're part of the action.

State-of-the-Art Amenities

The focus on luxury extends beyond the theatres themselves. The washrooms have been

redesigned with spaciousness and vibrancy in mind, offering a colourful and contemporary design that adds to the overall sense of opulence. Every corner of the space has been carefully crafted to ensure comfort and convenience without compromising on style.

A New Landmark for Wadala

The redesigned IMAX Wadala is not just a cinema; it is a new destination for entertainment in Mumbai. As the surrounding area flourishes with new development, this cinema will serve as a beacon of both culture and modernity. It is an essential part of the New Cuff Parade (NCP) area and will be a central hub for movie lovers, offering not just films but a complete luxury experience that includes food, comfort, and the very best in cinematic technology. In conclusion, the new IMAX Wadala Cinema will set a new standard for the entertainment industry in Mumbai. With its fusion of royal design, contemporary elegance, cutting-edge technology, and unparalleled comfort, it will offer moviegoers an experience they will never forget. As this landmark transforms, it is clear that IMAX Wadala will continue to be at the heart of cinematic innovation in the city.

Eranna Yekbote

VETRI E-SQUARE:

FIRST EVER DUAL EPIQ SCREENS

In an era where streaming threatens the sanctity of the big screen, a family-run multiplex in Tamil Nadu is proving that the magic of cinema has been alive and well. With colossal EPIQ screens, cutting-edge technology, and a commitment to affordability, this new theatre is drawing audiences from across the region, reminding us why we fell in love with movies in the first place.

Thanjavur, located in Tamil Nadu, is a city renowned for its rich cultural heritage, architectural marvels, and deep-rooted history. Often referred to as the 'Rice Bowl of Tamil Nadu,' it is famous for its Brihadeeswarar Temple, a UNESCO World Heritage Site built during the Chola dynasty. The city is a major centre for classical music, dance, and the distinctive Tanjore painting style, reflecting its legacy in arts and craftsmanship. Thanjavur is also known for its vibrant markets,

bustling with handicrafts, traditional silk sarees, and bronze idols. With a blend of history, spirituality, and artistic excellence, Thanjavur remains a must-visit destination for history buffs and cultural enthusiasts alike.

The smell of fresh popcorn lingers in the air, the lights dim, and an expectant hush falls over the audience. The screen comes to life in an explosion of colour and sound, larger than life - just as cinema was meant to be. While

other streams have grown quite the rage for a competition in the market, one theatre in Tamil Nadu is proving that nothing can truly replace the grandeur of the silver screen. It's a family affair here, a labour of love designed not just for entertainment but for immersion, nostalgia, and community.

Behind this ambitious vision is a legacy in celluloid. Vetrivel grew up in the business, their father having spent more than 45 years shaping the industry across film production,

distribution, and exhibition. For them, the idea of simply opening another conventional multiplex wasn't enough. "We wanted to create something exceptional, something that would remain relevant for the next decade," Vetrivel says.

And exceptional it is. Nestled in a prime location right behind the local bus stand, the nearly four-acre property has been transformed into a cinematic behemoth. It boasts three screens - two of them EPIQ screens - a Premium Large Format (PLF) concept from Qube Cinema, which are among the largest in the country, spanning 65 and 60 feet wide, respectively. The third screen, though standard by comparison, is still anything but ordinary.

This multiplex is rewriting the rules of movie exhibition in India. It is the first in the country to house two EPIQ screens under one roof. The seats are deliberately spaced 48 inches apart, ensuring unparalleled comfort. The sound? A 56-channel setup that floods the room with audio so precise, so immersive, that it feels like the movie is breathing around you. The curved seating, coaxial speakers embedded in the ceiling, and Dolby Atmos setup - all combine to make this a sensory experience unlike any other.

• INDIA PLEXING

"With nearly 50 years experience in Cinema, we wanted to create something very unique for the audience."newest endeavour. We are confident this multiplex will become a landmark for movie lovers in the region."

– Ma. Vetrivel, Chairman, Vetri E-Square

Technology is at the heart of this cinematic revival. Harkness screens, used in the world's top theatres, were chosen for their superior brightness and contrast. In a bold move, the team opted for a white screen instead of the conventional silver for epic viewing, ensuring richer and more vibrant visuals. The projection system is powered by

Barco, while industry leader Qube Cinema partnered with the theatre right from inception to execution.

And yet, what makes this place truly special isn't just the tech - it's the people who flock here. Since its grand opening on Christmas Day, the theatre has shattered records, claiming the title of the number-one multiplex in Tamil Nadu in terms of

footfall and box office collections.

"We screened Mufasa: The Lion King in active 3D, and people travelled nearly 200 kilometres just to experience it," the owner recalls. Over 50,000 people watched the film in its opening weeks, an unheard-of feat for a new multiplex. regional blockbusters like Marco and Ala Vaikunthapurramuloo also saw roaring success, and during the Pongal holiday, families flooded the venue in droves, turning screenings into festival-like celebrations.

There's a conscious effort to keep ticket prices accessible, with EPIQ screen tickets starting at just INR 200 - a stark contrast to the INR 300+ typically charged for premium experiences elsewhere.

The canteen, too, avoids the usual gouging, offering coffee at INR 30, popcorn at INR 100, and a doublescoop ice cream at INR 60. The philosophy is simple: Movies Should Be For Everyone, Not Just Those Who Can Afford a Luxury Outing.

But affordability doesn't mean compromise. In a nod to Tamil cinema's rich history, a 60-frame gallery adorns the theatre's walls, celebrating the industry's most iconic moments. Meanwhile, the venue's inclusivity shines through in its accessibility features.

Wheelchair-friendly aisles ensure that everyone can partake in the magic of the movies. "One visitor

told us they hadn't watched a film in 15 years because no theatre was wheelchair-friendly - until now," Vetrivel shares, a small but significant victory in making cinema a space for all.

And word is spreading. The theatre's social page has racked up an astonishing 2.5 million views, all through organic engagement. There's no need for traditional marketing when the experience speaks for itself.

As for the future? Expansion is on the horizon. There are plans to replicate this successful model in Thanjavur, and emerging technologies - like 7D cinema and LED projection - are being explored to keep the experience cutting-edge. Re-releases of classics, both Tamil and Hollywood, are also in the works. Interstellar, Leo, and beloved Vijay films have been heavily requested, and March might just be the perfect time to bring them back to the big screen.

At its core, this theatre isn't just about watching movies - it's about preserving the sanctity of the cinema experience. It's about that feeling when the lights go down, and for a few fleeting hours, reality fades away. The multiplex may be new, but its soul is old-school - a place where film lovers can once again be transported, where the grandeur of storytelling is honoured, and where the silver screen remains larger than life.

"Vetri E-Square is a landmark project for us at Qube, as it marks the milestone of being the first multiplex in India to feature two EPIQ screens under one roof. This achievement is a testament to Vetrivel’s forward-thinking vision and deep understanding of audience preferences. By choosing to incorporate two EPIQ screens, he has not only recognised the growing demand for this premium large-format experience but also reinforced his commitment to delivering the highest quality cinema to the delta region.

Qube provided the total integrated solution, including projection and audio, ensuring that every technical aspect meets the highest quality standards. Additionally, for the first time, we have introduced an Active 3D solution with EPIQ, elevating the experience for 3D movie lovers. These elements come together to make Vetri E-Square’s EPIQ screens among the most premium cinema experiences in Tamil Nadu, setting a new benchmark in immersive movie viewing. We are proud to have been part of this journey, bringing cutting-edge cinematic technology to audiences who seek nothing but the best.”

– Sivaraman M, Vice President - Immersive Audio & Theatre Marketing

(South) at Qube Cinema (Head - Cinema Exhibition Solution)

Raghav, Editor-Publisher, TheatreWorld with Ma. Vetrivel and Mani V Shanthavel of Vetri E-Square, Thanjavur

ROONGTA

CINEMAS: A GRAND SOUTHERN DEBUT IN HYDERABAD

Roongta Cinemas, a rising star in India's multiplex landscape, is all set to make a spectacular entry into South India with the launch of its latest two-screen cinema in Nampally, Hyderabad. The property recently opened, aims to redefine the cinema-going experience in the region, blending modern technology with comfort and affordability. This strategic expansion underscores the company's commitment to

establishing a significant presence in key markets across the region.

A Premium Movie Experience

The Nampally property is designed to be a haven for cinephiles. With a seating capacity of 315, the cinema features premium push-back recliners that provide unmatched comfort for long hours of immersive entertainment. All screens are equipped with Barco 2K

Hyderabad's cinema landscape is set to witness an exciting transformation as this cinema chain makes its grand southern debut in the bustling neighbourhood of Nampally. Known for redefining the moviewatching experience with a blend of cutting-edge technology, luxury, and affordability, this property brings its chain's signature touch to South India with a state-of-the-art twoscreen multiplex. Nestled in one of Hyderabad's most vibrant localities, this new cinema is more than just a theatre-it's a destination where entertainment meets indulgence, setting a new benchmark for cinematic experiences in the region.

projectors, delivering crystal-clear visuals that capture every detail. The Dolby Atmos sound system adds a layer of auditory brilliance, ensuring viewers feel every whisper, explosion, and musical note with life-like clarity.

In addition to cutting-edge technology, the multiplex also offers an indulgent culinary experience. From freshly prepared gourmet food to classic movie-time snacks, the in-house menu is curated to cater to diverse tastes, making it an all-encompassing destination for entertainment and leisure.

A Prime Location

Located in the vibrant Nampally area, the cinema is strategically positioned to attract moviegoers from across Hyderabad. Nampally is one of the city's busiest neighbourhoods, renowned for its historical landmarks, bustling markets, and excellent connectivity. The area is home to the iconic Nampally Railway Station, a major transit hub, and the Nampally Metro Station, ensuring ease of access for patrons travelling from different parts of the city.

The cinema's proximity to prominent attractions such as the Telangana State Archaeology Museum and the historic public gardens further enhances its appeal, making it a perfect addition to the cultural richness of the area.

Luxury Meets Affordability

Roongta Cinemas is steadfast in its mission to make luxurious moviewatching experiences accessible to a wider audience. By offering premium seating, advanced projection technology, and gourmet dining at competitive prices, the Nampally property promises to stand out in Hyderabad's competitive entertainment market.

Roongta

Cinemas: A Growing Legacy

The launch in Hyderabad is a significant milestone in Roongta Cinemas’ journey. With a reputation for quality, innovation, and customer-centric design, the brand has quickly emerged as one of India's fastestgrowing multiplex chains. The Hyderabad property marks its first venture in South India, but it is just the beginning. The company has ambitious plans to expand further, targeting the addition of 30 screens across Karnataka and Tamil Nadu in FY 2025-26.

• INDIA PLEXING •

“The opening of our Nampally cinema in Hyderabad is a significant milestone for Roongta Cinemas. This venture reflects our dedication to providing exceptional movie experiences that blend advanced technology with comfort, all at accessible prices. We are excited to bring our unique 'Kuch Alag Hai!' experience to South India and look forward to expanding our footprint in the region."

– Ankur Roongta, Managing Director, Roongta Cinemas

A Vision for the Future

Roongta Cinemas envisions creating a Pan-India presence by combining cutting-edge technology with thoughtful customer experiences. The Nampally launch is not merely an expansion but a statement of intent, signalling the chain's commitment to delivering premium cinematic experiences tailored to the tastes of diverse audiences.

As Hyderabad continues to evolve as a hub of culture and innovation, Roongta Cinemas' foray into the city aligns perfectly with its trajectory. The new cinema promises to not only elevate the moviegoing standards but also cement its place as a beloved entertainment destination for the city's residents and visitors alike.

ROX DNC THEATRES: FIRST-EVER ACTIVE 3D TECHNOLOGY IN SALEM

Salem's cinematic landscape has been transformed with this cinema's arrival, a cutting-edge multiplex that seamlessly blends technology, comfort, and luxury. More than just a theatre, ROX is an immersive entertainment hub designed to elevate the movie-watching experience. Featuring 4K laser screens, Dolby Atmos sound, and Salem's first-ever Active 3D technology, ROX sets a new benchmark for premium cinema. With state-of-the-art architecture, curated seating options, and an innovative F&B experience, DNC ROX is redefining how audiences engage with films in Tamil Nadu.

Salem's entertainment landscape has been revolutionised with the

arrival of DNC ROX, a state-of-theart, four-screen multiplex designed

to elevate the cinematic experience to new heights. Located in the heart of the city, ROX by DNC Theatres is the epitome of innovation, luxury, and immersive storytelling. With its cutting-edge 4K laser screens, Dolby Atmos sound, and Active 3D technology, this multiplex promises to deliver unparalleled viewing experiences for moviegoers in Tamil Nadu.

Technology Meets Comfort

ROX is more than just a theatre; it is a redefinition of luxury and convenience. The venue boasts high-end recliners, elite cushioned chairs, and premium seating, all meticulously curated to ensure

maximum comfort. The QSC Q-SYS digital speaker system, one of the first installations of its kind in the region, enhances the auditory experience, making every scene come alive.

The self-ordering kiosks, expansive concession counters, and an exclusive kids' corner further elevate the convenience factor, ensuring that every visitor enjoys a seamless experience.

Architectural Brilliance & Design Innovation

Designed by Arris Architects, ROX strikes a balance between simplicity and dynamic expression. The

“The DNC cinema lobby, based on a contemporary theme, transcends its functional role as a waiting area, serving as a stage for anticipation, excitement, and immersive experiences. Through programmable dynamic lighting, we have crafted a space that adapts to various moods, themes, and cinematic narratives. The interplay of light and colour enhances emotions, builds anticipation, and seamlessly transitions viewers from reality to the realm of the film. Whether it evokes nostalgia with a warm, golden glow or energizes the audience with pulsating neon hues, lighting shapes behaviour, encouraging social interaction, thus establishing the tone for the cinematic journey ahead. In today's cinemas, the lobby isn't just an entry point; it's the prologue to the story."

– Satish Shetty, Co-Founder, Arris Architects

double-height monochromatic lobby with programmable LEDs and an elliptical chandelier creates a futuristic ambience. A striking contrast between glossy and matte

surfaces, along with geometric forms and layered lighting, adds depth and movement to the space.

The auditorium themes further enhance the sensory journey. Each screening hall embodies a unique concept:

• Forest & Cityscape: Evoking the essence of storytelling and adventure.

• Ripple: A geometric fusion of colours and textures that complements cinematic artistry.

“An extraordinary project. I visited just before completion... and it truly stands out as one of the most stunning cinemas I've seen in a long time. A big congratulations to Prem and his team for their remarkable work. Truly, a job well done!"

– Kavish Kashmiri, Partner, Pen Workers Seating

“DNC Theatres is dedicated to delivering exceptional cinematic experiences, and we’re pleased it has chosen our RGB pure laser projection systems with Real|Laser illumination for its new multiplex in Salem. Christie CineLife+ Series projectors provide vivid, true-to-life images that fully immerse audiences in the story while ensuring long-term stability and reliability for DNC Theatres.”

– Kanwal Brar,

Director of Sales for India, Cinema, Christie

• SPACE: The crown jewel, boasting Salem's first exotic fans celebration lights, setting a new standard for movie-watching excitement.

Unparalleled Technical Features

ROX integrates the latest technology to provide a world-class moviegoing experience:

• Projection: Christie 4K and 2K laser projectors ensure superior colour vibrancy and contrast.

• Screens: Harkness 4K RGB lasercompatible screens deliver ultraclear imagery.

• Sound System: QSC Q-SYS with Dolby Atmos, offering multidimensional audio depth.

• Active 3D Technology: Enhancing realism with synchronised battery-powered glasses.

• Seating: Luxury recliners, elite imported seats, and premium leatherette chairs for ultimate comfort.

A Culinary Delight

ROX is not just about the movies; it's a complete entertainment hub with a carefully curated F&B selection. The theatre features an extensive menu with both classic and gourmet food options. The flavourful Concession Counter and Frame & Froth Café ensure that moviegoers can indulge in high-quality refreshments, complementing their cinematic journey.

Overcoming Challenges to Build a Landmark

The journey to creating ROX was not without its challenges. The integration of IMAX-style acoustics, multi-layered lighting setups, and celebration lighting technology required precision and innovation. Additionally, architectural constraints and seating ergonomics were meticulously tackled to ensure that every corner of ROX was designed with excellence in mind.

Catering to a Diverse Audience

ROX caters to a multilingual audience, screening films in Tamil,

“This is the second project that DNC cinemas is doing with Q-SYS. As early adopters of Q-SYS technology, DNC appreciates the value and quality of audio that enhances their customer experience. We are proud to be associated with the DNC group and look forward to many more successful projects together. Our partnership continues to grow stronger, and we are excited about the innovative solutions we will bring to the cinema industry.”

– Santosh Kumar, Director, Sales and Business Development, QSC

English, Hindi, Telugu, and Malayalam. Its strategic location and premium offerings make it the preferred destination for movie lovers across Salem and beyond.

The Future of Cinema in Salem

ROX by DNC Theatres is not just a multiplex-it's a revolution in entertainment. By blending groundbreaking technology, luxurious comfort, and architectural grandeur, it has redefined cinema in Salem. As a premier destination for both casual viewers and die-hard movie buffs, ROX stands as a beacon of cinematic excellence, promising an experience that lingers long after the credits roll.

“Harkness Screens is proud to have supplied 4 premium screens to DNC Theatres, Salem, for their DNC ROX project, including 3 Clarus XC screens and 1 Perlux HiWhite screen. DNC approached Harkness for expert recommendations on screen selection. Using our Harkness Calculator and Planner applications, we conducted a detailed assessment to determine the most suitable screen surfaces and gain levels. Our recommendations took into account multiple critical factors such as projector model, 3D system, screen dimensions, and other key technical parameters, ensuring the best possible screen selection for each auditorium to deliver optimal performance. We are delighted with the successful implementation and the positive feedback from the customer.”

– Anup G,

Regional Sales Manager - India, Harkness Screens

MOVIETIME CINEMAS:

FOOD, CINEMA, BENGALURU!!!

Bringing with it an unparalleled movie-watching experience that blends cutting-edge technology, luxury, and convenience, here is a new era of entertainment! Designed to offer an immersive escape into the world of films, every element has been meticulously crafted to redefine how audiences engage with cinema, ensuring a premium, comfortable, and visually stunning experience like never before. Bangalore's movie lovers have a new reason to rejoice with the arrival of this enigmatic property.

The arrival of Movietime Cinemas at YGR Signature Mall, RR Nagar in Bengaluru is a state-of-the-art multiplex that redefines the cinematic experience, blending cutting-edge technology, luxury, and convenience. More than just a

theatre, Movietime Cinemas promises an immersive escape into the world of films with crystal-clear laser projection, Dolby 7.1 surround sound and nextgeneration 3D technology.

“We are thrilled to announce opening of our 4 screen multiplex in RR Nagar in YGR mall in Bengaluru; the property being the first of ours in the city. It’s a state of art multiplex with laser projector and immersive sound promising to deliver an unparalleled cinematic experience to its patrons.“

– Ankit Kapur, Director - BD & Strategy, Movietime Cinemas

Unmatched Viewing Experience

At Movietime Cinemas, every detail has been designed to elevate moviewatching into an unparalleled experience:

• 4K Laser Projection: Vibrant, lifelike visuals that bring every frame to life.

• Dolby 7.1 Surround Sound: Immersive sound quality that ensures every whisper,

explosion, and melody is experienced in full depth.

• Triple Beam 3D Technology: A cutting-edge visual experience that adds unmatched depth and realism.

• Luxury Seating: From plush recliners to push-back seats, ensuring comfort without compromise.

Beyond the Screen: A Culinary Delight

Movietime Cinemas goes beyond movies by offering a gourmet food experience that complements the magic on screen. The multiplex boasts a live kitchen, serving up handcrafted pizzas, pastas, Asian delicacies, and artisanal desserts. With a seamless digital F&B ordering system, guests can enjoy their favourite snacks without missing a moment of the action.

A Masterpiece of Architecture and Design

Designed by Silhouette The Design Studio, under the expertise of Architect Sunil Kaushik, Movietime Cinemas is an architectural marvel

• INDIA PLEXING •

“My journey with Movietime began in 2019 with their project in Moradabad, which was widely acclaimed and recognised as the 'Best Single Screen to Multiplex Conversion' by Theatre World at the Big Cine Expo. It has been an exciting and fulfilling experience collaborating with the young, dynamic directors at Movietime. Their passion for innovation in design and technology is truly inspiring, and this is clearly reflected in our recent project with them in Bangalore."

– Sunil Kaushik, Principal Architect, Silhouette - The Design Studio

that balances luxury with functionality:

• Elegant Lobby Design: Featuring sleek finishes, soft lighting, and modern decor elements that set the tone for a premium experience.

• Spacious Concession Counters: Ensuring quick and seamless service.

“Movietime has teamed up with Pulz Electronics to deliver an unparalleled immersive audio experience. With Pulz Isowave speakers, co-axial surrounds, Aerowave subwoofers, and DPT technology amplifiers, every film sounds richer, clearer, and more dynamic. Our superior calibration services ensure perfect acoustic tuning for every auditorium, setting a new standard for cinematic sound. This collaboration reinforces Movietime's commitment to premium cinema experiences and Pulz's expertise in high-fidelity audio solutions."

– Anirvan Ghose, Managing Director, Pulz Electronics

• Acoustically Optimised Auditoriums: Designed to enhance sound clarity for an immersive cinematic experience.

• Thoughtful Accessibility: Ramps, wide aisles, and clear signage ensure inclusivity for all patrons.

A Modern Marvel in RR Nagar

Strategically located in YGR Signature Mall, Movietime Cinemas is designed to cater to Bangalore's dynamic urban audience. With its sophisticated blend of technology ambience, and comfort, the multiplex offers a truly premium moviegoing experience.

Sustainability Meets Entertainment

Movietime Cinemas is committed to eco-friendly practices, integrating

energy-efficient lighting, sustainable materials, and responsible waste management to minimise its environmental footprint.

A Multilingual Experience

Catering to Bangalore's diverse audience, Movietime Cinemas screens films in Kannada, Tamil, Telugu, English, and Hindi, ensuring a rich cinematic variety for movie enthusiasts of all backgrounds.

Elevating Cinema in Bengaluru

Movietime Cinemas is more than just a theatre-it's a revolution in entertainment. With its next-gen technology, luxurious seating, gourmet dining, and world-class design, it offers an all-encompassing cinematic escape. Whether you're a blockbuster enthusiast or a casual moviegoer, Movietime Cinemas at YGR Signature Mall is the ultimate destination for an extraordinary movie experience.

RAJHANS

CINEMAS PRECIA: REDEFINING LUXURY AND INNOVATION IN SURAT

Surat's entertainment landscape is about to be transformed with the arrival of this prestigious multiplex that sets new standards in luxury and innovation. This architectural marvel spans 3,44,343 sq. ft. and houses 14 screens, including Surat's first-ever IMAX. Designed for an unparalleled movie-watching experience, this cinema integrates cutting-edge technology, lavish interiors, and world-class amenities, making it a premier entertainment hub. Whether it's the grandeur of its silver façade with an anamorphic LED screen or the ultramodern Prime Lounge with plush recliners, every element is meticulously crafted to provide an unforgettable cinematic journey…

In the heart of Surat's vibrant entertainment landscape, Rajhans Cinemas Precia emerges as a cinematic marvel, seamlessly blending state-of-the-art technology with opulent luxury. Located on Udhana-Magadalla Road near Schmitten Circle, Vesu, this magnificent multiplex sets a new benchmark in India's cinema industry. Spanning an impressive 3,44,343 sq. ft. and housing 14 screens, including Surat's firstever IMAX, Rajhans Cinemas Precia is designed to elevate the moviegoing experience to extraordinary heights.

A Vision Beyond Entertainment

The inception of Rajhans Cinemas Precia stems from a bold vision to

transform movie-watching into an immersive, larger-than-life spectacle. The driving force behind this ambitious project is Yashvi Desai, Director of Rajhans Cinemas, who

envisioned a venue that transcends conventional multiplexes. From the largest seating capacity of over 3,000 to cutting-edge Dolby Atmos sound systems, every element has

been meticulously curated to offer an unparalleled cinematic journey.

Setting New Standards in Multiplex Design

What truly sets Rajhans Cinemas Precia apart is its grand architectural brilliance and luxurious interiors. The striking silver façade with an anamorphic LED screen serves as a beacon of innovation, welcoming movie enthusiasts into an extravagant realm. Inside, the regal green and golden décor exudes sophistication, while the expansive Prime Lounge offers a plush retreat with recliner seats, bed suites, and private sofa lounges. The integration of ambient lighting and customised ventilation systems ensures a premium and comfortable experience for every visitor.

Cutting-Edge Technology for an Unmatched

Experience

Rajhans Cinemas Precia embraces next-generation cinematic technology, making it a leader in India's entertainment sector:

• IMAX Laser Projection: Offering crystal-clear visuals and immersive depth, delivering an experience unlike any other.

• Dolby Atmos Surround Sound: Enveloping audiences in rich, multidimensional audio.

• 2K Digital Projection: Ensuring high-definition clarity and vibrant visuals.

“We're excited to launch our first-time partnership with Rajhans Cinemas on the beautiful Rajhans Precia IMAX location, our first location in Surat. This is the second laser system in the state of Gujrat, and builds on our efforts to bring The IMAX Experience to audiences across the country."

– Preetham Daniel VP - Theatre Development - India, S.E.Asia, Korea, Aus & NZ, IMAX

• Next-Gen 3D Technology: Providing breathtaking depth and contrast for an unforgettable viewing experience.

Beyond Cinema: A Complete Lifestyle Destination

More than just a movie theatre, Rajhans Cinemas Precia is an entertainment hub, offering an array

of gourmet dining experiences. The Flavourful Concession Counter, Chef's Delight Live Counter, and Frame & Froth Café cater to diverse palates, ensuring that food is as much a part of the experience as the film itself. With seamless conciergestyle service buttons on every seat,

patrons can enjoy an indulgent, hassle-free visit.

Overcoming Challenges to Build a Masterpiece

Bringing such a monumental project to life came with its own set of challenges. From architectural complexities in designing a sprawling yet intimate multiplex to integrating high-tech IMAX projection systems with perfect acoustics, the journey required precision, expertise, and innovation. Every aspect, from grand parking facilities to auditorium layout optimisation, was carefully executed to ensure seamless functionality while maintaining the highest standards of luxury.

A Glimpse into the Future

Rajhans Cinemas Precia is not just a milestone but a stepping stone toward a grander vision. With 140 screens across 35 multiplexes in India, Rajhans Cinemas is expanding its reach, aiming to add 100 new

screens across South India in the coming years. This INR 300 crore expansion plan reinforces the brand's commitment to reshaping India's entertainment landscape.

A Cinematic Revolution

Rajhans Cinemas Precia is more than a place to watch movies-it's a destination where luxury, technology, and immersive

storytelling converge. As Surat continues to evolve as a cultural hub, this multiplex stands as a testament to Rajhans Group's dedication to excellence and innovation. With its cutting-edge technology, world-class amenities, and unmatched comfort, Rajhans Cinemas Precia is set to redefine the future of cinema in India-one blockbuster at a time.

MOVIEMAX:

IMPLEMENTS ULTIMATE SEATING SOLUTIONS IN NOIDA

The chain known for its fun and immersive movie viewing experience with theatres in tier 1 & 2, is expanding its business with acquiring more screens throughout the country. With opening two multiplexes back to back in Bikaner, Hyderabad and Lucknow, the brand is cementing its position as a market leader…

The MovieMax Noida property at GULSHAN ONE29, located at a very prime location adjoining NoidaGreater Noida expressway at sector 129, has been delivering its audience a premium viewing experience with advanced technology and an array of food and beverage options to make it a perfect outing with friends and families.

The astounding factor is the seating that speaks volumes for itself in the property. Backed by Little Nap Recliners, the seating solutions instilled are all set to provide a treat of whole new level for patrons.

MovieMax, a fast-expanding multiplex chain which is part of the

Kanakia Group, was voted the 'Fastest Growing Cinema Chain of the Year' at the IMAX Big Cine Awards 2024 in Mumbai.

Project Overview

MovieMax, a fast-growing name in Indian cinema, sought to upgrade its seating to offer an immersive and luxurious movie-watching experience. Prioritising comfort, durability, and aesthetic appeal, the chain partnered with Little Nap Recliners to equip four auditoriums with premium seating: installing 228 recliners in three colours, seamlessly blending with the interiors and enhancing the movie experience while elevating the overall ambience.

The Ultimate Seating Providers

Since 2011, Little Nap Recliners has redefined comfort and innovation in luxury seating. As India's leading recliner manufacturer, we provide high-quality seating solutions for home theatres, multiplexes, lounges, and commercial spaces. Their stateof-the-art manufacturing, skilled workforce, and collaborations with global leaders like Seating Spectrum (Malaysia) and La-Z-Boy (USA) ensure top-tier innovation and quality. The commitment Little Nap gives in towards excellence makes them the preferred choice for premium seating solutions. With a production capacity of 5,000 recliners per month and a dedicated team of over

"We are focusing on Tier 2 and Tier 3 cities because of the lack of entertainment avenues, especially multiplexes. We want to increase our penetration and acquire more screens, pan India. We aim to provide a luxurious experience when people come to watch a film. All our cinemas would be equipped to showcase films with the best of technology and give people a wholesome experience with the best seats, F&B and the comfort of being at a premium property".

– Ashish Kanakia, Chief Executive Officer, MovieMax

500 professionals, they continue to set industry benchmarks, offering customers the finest in comfort and style.

Why MovieMax Chose Little Nap Recliners

MovieMax selected us for our expertise in luxury cinema seating:

• Unmatched ComfortErgonomic design with plush cushioning and superior lumbar support.

• Premium Quality MaterialsOkin motors, Leggett & Platt mechanisms, high-density PU foam, and robust steel frameworks ensure long-term performance.

• Innovative Features - Smooth reclining, integrated cup holders, and thoughtfully crafted designs enhance functionality.

• Durability & Easy Maintenance - High-quality upholstery ensures longevity and effortless upkeep, making it ideal for hightraffic environments.

Implementation Process

The process began with a thorough consultation and design phase, where the team worked closely with MovieMax to customise colours, materials, and configurations that aligned seamlessly with their branding and interior aesthetics.

“Our latest collaboration with MovieMax saw the installation of 228 state-of-the-art recliners at their Noida, Sector 43 multiplex, enhancing audience comfort and elevating the cinematic experience. This project highlights our dedication to providing unmatched seating solutions tailored to modern cinema experiences".

– Ravinder Goel,

Founder & Chief Executive Officer, Little Nap Recliners

The recliners were then meticulously crafted at our state-ofthe-art manufacturing facilities, ensuring precision, durability, and exceptional attention to detail. During installation, the seating experts strategically placed 228 recliners across four auditoriums, maintaining optimal spacing and alignment. This was followed by a rigorous 67-point quality inspection

to assess performance, safety, and comfort, ensuring a superior customer experience. The project was completed on schedule, with MovieMax and its patrons highly appreciating the enhanced comfort, functionality, and aesthetics of the upgraded seating.

Setting a New Benchmark in Cinema Seating

This collaboration marks a milestone in luxury cinema seating, setting a new standard for audience experience. By integrating advanced ergonomics with modern aesthetics, this project underscores the importance of comfort in entertainment spaces. As demand for premium cinema recliners grows, Little Nap Recliners continues to lead with customised, high-quality solutions for multiplexes, home theatres, and luxury spaces.

NY CINEMAS SWAGAT: A NEW ERA OF ENTERTAINMENT IN GANDHINAGAR

Bringing a fresh wave of entertainment to Gandhinagar, a new six-screen multiplex has opened its doors at Swagat Holiday Mall. Designed to offer an immersive cinematic experience, this venue spans 28,535 sq. ft. and features 886 seats, blending state-of-the-art technology with a luxurious ambience. With advanced sound systems, high-quality projection, and premium amenities, this multiplex is redefining the movie-watching experience for audiences in Ahmedabad and Gandhinagar.

Expanding its footprint in Gujarat, NY Cinemas brings an unparalleled cinematic experience to Gandhinagar with its latest sixscreen multiplex at Swagat Holiday Mall. Spanning an impressive 28,535 sq. ft. and offering 886 seats, this venue combines state-ofthe-art technology, luxurious amenities, and a touch of Bollywood glamour. Designed to revive the oldworld charm of cinema within a

modern multiplex setting, this new location is set to redefine moviewatching for audiences in Ahmedabad and Gandhinagar.

A Premium Movie-Watching Experience

NY Cinemas Swagat is designed to immerse audiences in a world of exceptional entertainment. Key features of this multiplex include:

• Dolby Atmos Sound SystemsEnsuring an immersive audio experience for every movie.

• 3D Screens with RED I Unipolar Technology - Delivering crystalclear visuals with enhanced depth.

• Exclusive Amor LoungesFeaturing two Amor Audi halls and the Amor Café, providing a luxurious VIP experience.

• Bollywood-Inspired AmbienceA unique décor that pays tribute to Indian cinema's rich legacy.

• NY Café & Live KitchenServing freshly prepared gourmet food, elevating the overall experience.

Blending Luxury with Innovation

NY Cinemas Swagat is not just about movies-it's about creating an all-encompassing entertainment hub. The thoughtfully designed space features:

• Stylish Lounges and Pop-Up Zones - Inviting guests to relax and socialise before or after their screenings.

• Live-Action Bollywood WallBringing the glitz and nostalgia of Indian cinema to life.

• Silver Screens by HarknessEnsuring high-quality projection for an unparalleled visual treat.

Technology and Comfort at Its Best

NY Cinemas has invested in worldclass technology and infrastructure to provide the best possible experience. The multiplex features:

• Barco Laser Projection (20c)Ensuring vivid and bright visuals for every show.

• INDIA PLEXING •

• Dolby Audio & Speaker System

- Offering pristine sound clarity across all auditoriums.

• Recliners by Little Nap & Premium Seating by S.R Seating

- Ensuring maximum comfort for audiences.

• Toshiba HVAC SystemProviding optimal climate control for an enjoyable visit.

Catering to a Wide Audience

This multiplex offers a diverse range of movies across multiple languages, including:

•Hindi Blockbusters

•Hollywood Hits

•Gujarati Films

•Regional Cinema from Across India

A Vision for the Future

NY Cinemas Swagat is part of a larger expansion strategy, aiming to revolutionise cinema experiences across India. With existing locations in Bhuj, Ahmedabad, Anand, Surendranagar, and Mandvi, and an ambitious plan to introduce 40 more screens next year, the brand continues its commitment to delivering unparalleled entertainment to audiences nationwide.

NY Cinemas Swagat is more than just a movie theatre-it is a destination where entertainment meets luxury. From its state-of-theart projection and sound systems to its Bollywood-inspired interiors and gourmet dining, this multiplex offers a truly unique cinematic journey. As NY Cinemas continues to expand its presence, it remains dedicated to creating a memorable and immersive experience for all movie lovers in India.