TheatreWorld ::: March - May 2025

MINDS HARE

In the great, ceaseless evolution of the silver screen, the business of cinema exhibition is proving, once again, that it thrives not just on spectacle, but on reinvention. Its clear adaptation must be the strategy. Globally and in India, investments are pouring in, technology is getting sharper, and audiences are, well, still showing up, albeit for the right films. But what does that mean for theatres themselves?

Internationally, theatre chains are making a strong play for retention by evolving beyond just ‘Going to the Movies’. The push for premium experiences continues, with large-format screens, high-end sound systems, and recliner seats no longer the exception but the expectation. Laser projection is on the rise, and while the battle between LED screens and traditional projection isn’t quite a war yet, it’s getting interesting. Meanwhile, collaborations between cinemas and streaming platforms are no longer taboo, with some exhibitors securing exclusive theatrical runs for streaming originals.

South Korea’s CGV continues to push the envelope with immersive formats like 4DX and ScreenX. Closer to home, the newly launched PVR INOX at the Mall of Dehradun brings the brand’s signature experience to the foothills. India’s exhibition sector is seeing a different kind of expansion — one where consolidation and growth go hand in hand. In India Vetri E-Square, a game changer, has created a behemoth with 2 EPIQ screens in Thanjavur, making it the first in the country. ROX DNC Theatres getting the first ever active 3D technology in the land of Salem. With an eye on Tier 3 and Tier 4 cities, the focus is on making the multiplex experience more accessible, an intriguing counterpoint to the global luxury-first approach.

And speaking off numbers? India’s box office, despite occasional turbulence, continues to deliver. With gross collections hitting INR 11,833 crore this year, it’s the second-best year on record — driven largely by regional content, which is having a moment. Pushpa 2: The Rule have stormed the box office, raking in over INR 1,642–1,800 crore and INR 1,027–1,200 crore globally, proving that spectacle-driven storytelling is still a bankable bet. Bollywood however, has been going through an interesting phase in terms of content. While commercial masala films and star-driven projects continue to dominate, there has been a noticeable shift towards more diverse storytelling. Chhaava continues its strong performance, with projections indicating it will soon surpass the INR 470 crore mark in India. The film’s sustained success underscores its widespread appeal and solidifies its position as a major box office hit in 2025. And Pushpa 2: The Rule had all the ingredients for a blockbuster – star power, hype, and a strong foundation making it ‘The Most Anticipated Indian Regional Films of 2024.’ We also have the re-runs hitting the crore club with movies like Sanam Teri Kasam and Tumbbad, which managed to bring huge crowds to the big screens although it gained good numbers on OTT.

Once home to the largest IMAX dome theatre, IMAX Wadala now again is Mumbai’s iconic theatre. Operated by Miraj Cinemas, it boasts Mumbai’s largest IMAX screen at 70 x 40 feet and features state-of-the-art IMAX with Laser technology, delivering an unparalleled cinematic experience. TheatreWorld had an interesting piece on the then IMAX ADLABS, Mumbai in their April - June 2001 issue....Roll through the abstract cited inside for TheatreWorld takes you back in time on this bespoke cinematic marvel...

And then, of course, there’s CinemaCon. The annual gathering in Las Vegas remains a must-attend event where the latest innovations meet the old-school magic of cinema and technology. So don’t forget to pick your TheatreWorld copy at CinemaCon 2025!!!

Raghavendra T (Raghav)

Editor-Publisher

DISCLAIMER - TheatreWorld Magazine does not warrant or assume any legal liability or responsibility for the quality, accuracy, completeness, legality, reliability or usefulness of any information, product or service represented within our magazine or web site. The information provided is for knowledge or entertainment purposes only. TheatreWorld Magazine does not endorse or recommend any article, product, service or information found within said articles or advertisements. The views and opinions of the authors who have submitted articles to TheatreWorld Magazine belong to them alone and do not necessarily reflect the views of TheatreWorld Magazine or its staff.

Issue # 103 March-May 2025

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TheatreWorld is a quarterly publication, on the motion picture exhibition industry, for private circulation. It reaches out to subscribers, mainly theatre owners and trade professionals around the world. Additional copies are being promoted at major international industry tradeshows. TheatreWorld seeks the healthy promotion of the theatre industry through dissemination of useful information. Some of the information is compiled from industry sources, trade journals, company brochures for the benefit of readers, especially, theatre owners. TheatreWorld acknowledges with thanks the authors and publishers of these printed materials. Views expressed in the articles are those of the authors and not necessarily of TheatreWorld. TheatreWorld is a trademark under registration. The contents of TheatreWorld are under copyright registration. All rights reserved. Reproduction by any means in whole or part without written permission is prohibited. Unsolicited printed material is welcome but no responsibility is undertaken for the same and will not be returned. TheatreWorld does not take responsibility for the absolute accuracy of information published.

Cover of TheatreWorld April-June 2001 Edition

This issue of TW has two sets of page numbers - International pages TW-1 to TW-52for TW, and India pages TM-1 to TM-46 for TM TM is inserted between pages TW-46 and TW-47 of TW

TW-8

INSTALLS

TW-22 CGV Yeongdeungpo: World's Longest Fixed Projection Screen

TW-23 ODEON Luxe Peterborough: First-Ever Site Anchors in Cambridgeshire

TW-27 ACX Cinemas: Elevating Moviegoing Experiences at Bayshore

TW-29 SM Cinemas Bicutan: Philippines' New Hub for Extraordinary Movieverse

TW-31 The Cinema in The Power Station: London's Power-packed Fusion of Heritage and Modernity

TRADESHOWS

TW-38 Review -

TW-40 Preview -

TW-41 Review -

Everyman Cinemas: Britain's Chic New Cinema in Cambridge

INSTALLS

Hyde Park Picture House: UK's Most Treasured Cinema in Leeds

INSTALLS

TM-4

INDIA PLEXING

TM-25 VETRI E-SQUARE: First Ever Dual EpiQ Screens

TM-28 Roongta Cinemas: A Grand Southern Debut in Hyderabad

TM-30 ROX DNC Theatres: First-Ever Active 3D Technology in Salem

TM-36 Movietime Cinemas: Food, Cinema, Bengaluru!!!

TM-39 Rajhans Cinemas Precia: Redefining Luxury and Innovation in Surat

TM-42 MovieMax: Implements Ultimate Seating Solutions in Noida

TM-44 NY Cinemas Swagat: A New Era of Entertainment in Gandhinagar

Miraj Cinemas, IMAX Wadala: Rebirth of India's Cinematic Icon

AMC ELEVATES NIKKOLE

DENSON-RANDOLPH TO CCO, US; CEO ADAM ARON - ELIZABETH FRANK TO SIGN ON AS CEO OF REALD

AMC Entertainment, the largest theatrical exhibitor in the United States and in the world, announced the promotion of Nikkole DensonRandolph to the role of Senior Vice President, U.S. Chief Content Officer. In her new role, Denson-Randolph will now oversee AMC's U.S. film programming, content acquisition, and movie strategy initiatives, along with AMC's studio and creative community relationships. DensonRandolph will be based in Los Angeles. She will report directly to AMC Chairman and CEO Adam Aron, and she will serve on AMC's Executive Committee. This leadership transition coincides with the departure of Elizabeth Frank, AMC's long-time head of Worldwide Programming and Chief Content Officer. Frank will assume the role of Chief Executive Officer of RealD, a leading global provider of 3D cinema technology, and AMC's largest 3D partner. As part of the leadership transition, Juan Antonio Gomez, Chief Partnership and Content Officer at ODEON Cinemas Group, will lead all film and content programming internationally for AMC Entertainment's movie theatres outside the United States. Based in London, he will continue to report to Mark Way, President, AMC Europe & Managing Director of ODEON Cinemas Group, and Gomez will continue to serve on the Executive Committee of ODEON. DensonRandolph and Gomez will pair and collaborate to ensure that a comprehensive array of film and alternative content continues to be seen on the big screens of AMC and ODEON. They will also strive to strengthen the already superb relationships AMC and ODEON enjoy

with movie studios and filmmakers the world over. During her 16 years at AMC Theatres, Nikkole DensonRandolph has made a profound impact on the theatrical exhibition industry and millions of moviegoers around the country, through her focus on and dedication to independent film, storytelling, and content that appeals to a wide array of audiences. In her most recent role as Senior Vice President, Content Strategy & Inclusive Programming, Denson led the planning and execution of AMC Theatres Distribution's two concert films, Taylor Swift | The Eras Tour, and Renaissance: A Film by Beyoncé. She also has worked closely with the major studios through her leadership of AMC's Programming Promotions team, which leverages AMC's in-theatre and digital moviegoer engagement to stimulate more frequent moviegoing. DensonRandolph has spent her AMC career planning, executing, and leading innovative and strategic programs that greatly expand content available to moviegoers. Her extensive work has helped open new avenues for filmmakers and studios to bring their stories to the big screen. AMC Artisan Films, a program designed to celebrate character-driven stories from unique perspectives, launched under Denson-Randolph's leadership in 2019. Denson-Randolph also led and orchestrated the launch of AMC Independent, a highly popular film program designed to provide AMC Theatres' guests with on-screen storytelling from around the world and create a direct pipeline for filmmakers who are poised to distribute their own films theatrically.

VUE'S TIM RICHARDS TO BE HONOURED AT CINEMACON 2025

Tim Richards, Chief Executive Officer of Vue Cinemas, will be honoured with the Global Achievement in Exhibition Award at CinemaCon 2025, the annual Las Vegas gathering of the world's theatrical exhibition industry. The event, hosted by the National Association of Theatre Owners (NATO), will see Richards receive the award during the International Day Breakfast, a moment of recognition for his contributions to cinema exhibition across the globe. Richards' name is almost inseparable from Vue, the UK's largest cinema operator by box office and attendance. Under his leadership, the company has grown into Europe's largest privately held cinema chain, setting standards in luxury seating, cutting-edge projection, and immersive experiences that define the modern big-screen spectacle. Since its early days, Vue has aggressively expanded through strategic acquisitions, most notably its 2003 takeover of Warner Village Theatres in the UK. CinemaCon's Managing Director, Mitch Neuhauser, describes Richards as a driving

force in exhibition, someone whose vision and investment have kept the theatrical experience at the forefront. Vue's commitment to elevating cinema spaces-whether through premium formats or design innovations - has made it a benchmark for the industry. Richards' influence, however, extends well beyond his company. With over 35 years in cinema exhibition, he has been a vocal advocate for independent and British film, shaping policy discussions and steering industry organisations. His career began in law on Wall Street, but the lure of film led him to executive roles at Paramount and Universal's joint ventures, UCI and CIC, before becoming Senior Vice President of Business Development at Warner Bros. By 1999, he struck out on his own, founding Vue with backing from Boston Ventures and opening the first site in Livingston, Scotland, a year later. His work hasn't gone unnoticed. In December 2024, he was appointed Commander of the Order of the British Empire (CBE) by King Charles III, a recognition of his contributions to film and culture. Richards has also served as Chair of the British Film Institute (BFI), following years as a board governor, and continues to hold key positions at BAFTA, the BFI, and the UK Cinema Association.

AAM - CINEBID TO DELIVER PROGRAMMATIC ADVERTISING SOLUTION TO GLOBAL CINEMA

Arts Alliance Media (AAM), the global leader in digital cinema software and support services, has agreed a new strategic partnership with CineBid, a

technology provider specialising in digital cinema advertising, offering global Screenwriter users access to a pioneering programmatic advertising solution. With a mission to revolutionise cinema advertising, CineBid has developed the first programmatic advertising solution that seamlessly integrates both the supply and demand sides of the cinema industry.

By leveraging AAM's advanced Cloud and API services, AAM will serve as a gateway to digital cinema, empowering CineBid to deliver its pioneering solution to AAM's global Screenwriter network of over 45,000 screens. CineBid's innovative platform enables exhibitors and sales houses to digitise their ad inventory, providing access to a broader range of advertisers and optimising revenue streams.

By transitioning from traditional time-based, rate card purchases to a cost-per-thousand-impressions (CPM) model, CineBid allows cinema inventory to connect with advertising agencies' digital budgets, making it easier for brands to incorporate cinema into their media mix. This shift aligns cinema advertising with other digital media channels, ensuring it is valued competitively and unlocking significant growth potential for the industry.

"We are delighted to have agreed this international partnership with Arts Alliance Media and are looking forward to working with their forward-thinking team and

extensive client base, on the roll out of this platform," said Estaban Lupin, CEO of CineBid. "While all independent research supports the view that cinema advertising has the highest impact and commands superior emotion and attention spans, it has been sadly neglected due to a lack of appropriate technology, limiting participation to a narrow range of brands. By aggregating supply from exhibitors and demand from a broader range of digital clients, we aim to create a liquid, transparent, and independent marketplace that benefits all participants." AAM's suite of Cloud and APIs services play a vital role in streamlining cinema advertising operations. The Delivery API ensures seamless content delivery, while the SMPTE Logs API retrieves essential playback data. The Inventory API checks ad slot availability and theatre schedules, the Pack API enables rapid ad pack updates, and the Schedule Logs API provides real-time playback reporting. Together, these APIs significantly enhance efficiency while creating collaboration opportunities to unlock new revenue streams.

David Ong, Chief Commercial Officer at Arts Alliance Media, added, "We are proud to partner with CineBid, whose innovative technology and deep expertise position them as a front-runner in digital cinema advertising. By integrating their programmatic technology with our Cloud and API suite, we are facilitating new revenue opportunities for our global network of Screenwriter users. It's exciting to see the value in harnessing our advanced digital infrastructure to drive efficiency and maximise advertising potential in cinemas worldwide."

OCINE CHOOSES CHRISTIE CINELIFE+ SERIES FOR NEW PREMIUM MULTIPLEX

Christie is proud to announce that Ocine, Spain's third-largest cinema exhibition chain, has selected its CineLife+ Series cinema projectors to equip its new Ocine Premium Lleida multiplex, which opened earlier this month. This will be Ocine's first fully premium multiplex in Catalonia. Located in the Illa de l'Oci de Cappont, the new multiplex will mark the return of commercial cinema to the city after nearly a decade. It will offer a unique experience that includes Christie laser projection technology, installed by Cinemanext. The two largest auditoriums feature Christie CP2420-RGB pure laser projectors, delivering up to 20,000 lumens, 2K resolution, and Real|Laser illumination for outstanding image quality, long operational life, and cost efficiency. The remaining eight auditoriums are equipped with CineLife+ RBe projectors, including the CP2409-RBe, CP2411-RBe, and CP2406-RBe. These projectors feature Phazer illumination technology, which combines advanced performance and electronics in a cost-effective platform, with 2K resolution and brightness levels ranging from 6,000 to 11,000 lumens. The screens at Ocine Premium Lleida range from 22 m² (236 square feet) to 80 m² (861 square feet), each

tailored to deliver an optimal moviegoing experience. All ten auditoriums are outfitted with spacious reclining seats featuring footrests, individual tables, and USB ports. The new multiplex also includes a kids' auditorium, specially designed for children. This room includes a giant slide and play areas that are available before, after, and during intermissions.

CINEMANEXT BRINGS FIRST DOLBY ATMOS CINEMA WITH LUXURY

INSTALLATION TO BENIN

CinemaNext, Europe and Africa's leading cinema solutions provider, announces the completion of Benin's first Dolby Atmos-equipped cinema at the prestigious Sofitel Cotonou Marina Hotel & Spa. The groundbreaking installation introduces a premium cinema experience to CanalOlympia's network, which operates cinema and entertainment venues across 12 African countries, all equipped with the latest technology. The state-of-the-art complex features two premium screening rooms within the hotel's Le Pavillon entertainment complex. The flagship Luxury auditorium showcases 40 twin-seat Tuscany (Ferco) recliners with wooden finishes and wireless charging capabilities, while the Premium screen accommodates 75 guests in Saint-Omer (Quinette Gallay) gliding seats. The technical installation features cutting-edge

components, including a Barco SP2K-9 laser projector and an advanced Dolby Atmos sound system utilising MAG Audio speakers. A custom-designed Harkness Spectral 240 3D screen completes the premium viewing experience. The venue will showcase international blockbusters, art house films, and African cinema, with approximately 20 screenings per week in each auditorium. As CanalOlympia's first premium offering, this new location represents a significant evolution in the company's mission to deliver exceptional entertainment experiences across Africa.

CINEMA AT CRYSTAL PEAKS TO RETURN, SHEFFIELD, UK

After a two-decade hiatus, Crystal Peaks shopping centre in Sheffield, UK is set to welcome back a cinema. Construction is slated to commence this month, with the opening anticipated in late summer or early autumn 2025. The new venue will feature four screens, each accommodating between 55 and 71 patrons, occupying the spaces formerly held by Time Café and a Clarks shoe shop. This boutique-style cinema aims to offer a diverse range of showings, from mid-week vintage films to family-friendly morning sessions, alongside the latest blockbusters. The original 10-screen cinema at Crystal Peaks operated from 1988 until its closure in 2003, making this a much-anticipated revival for local film enthusiasts.

REGAL CINEWORLD - BARCO INKS GLOBAL DEAL TO BRING 4000 SCREENS BY 2030

Regal Cineworld Group, the world's second-largest cinema chain, and Barco, the leader in laser-powered cinema solutions, announced a new initiative to install 4,000 Barco Series 4 laser projectors in theatres across the United States, United Kingdom, and other European markets by 2030. This significant move aims to enhance the moviegoing experience for tens of millions of guests globally with the upgrade to laser delivering elevated movie presentation, image quality, operations, and environmental efficiencies for Regal Cineworld. Regal Cineworld is leveraging an integrated tech stack for the global rollout that includes a Barco Series 4 projector and Barco media server for each installation. With the comprehensive Barco cinema technology system onboard, the exhibitor will enjoy enhanced fleet management and operations with seamless system integration and projector parts commonality. The deal also includes operator training benefits and real-time insights with Barco's connectivity solution to support operational efficiency. All sites will be marketed as featuring Barco's laser projection to highlight the upgraded cinema experience to moviegoers. The award-winning Barco Series 4 laser projection family brings improved picture contrast, more vivid colour, and industry-leading image brightness and light levels.

Regal Cineworld's wide move to laser also offers a more environmentally friendly way to present movies with less waste, including the elimination of consumables such as xenon lamps and a significant reduction in energy usage. Barco and Regal Cineworld have a nearly 20-year history, starting in 2007 with Barco's Series 1 digital cinema projectors.

The collaboration between the companies expanded this year with the inclusion of three Regal Cineworld locations in the inaugural exhibition of HDR by Barco, the technology company's premium cinema HDR projection offering.

SEVERTSON TO SHOWCASE GIANT ELECTRIC MOTORISED SCREENS AT CINEMACON 2025

Severtson Screens, a global leader in innovative and quality projection screens for the cinema, commercial, pro AV, and home theatre markets has announced that it will showcase its acclaimed SeVision 3D GX Giant Electric Motorised Cinema Projection Screen line during CinemaCon 2025. The SeVision 3D GX Giant Electric Motorised projection screens were the first giant electric high-quality 3D screens available on the market at these larger cinematic sizes. The Giant Electric motorised projection screens are available in all offered coatings as well as in non-perf, cinema (standard) perf, and microperf so the soundstage can be placed behind the screen similar to premier movie theatres.

DCDC EXTENDS PARTNERSHIP WITH DELUXE AND ECHOSTAR, WITH FOCUS ON ADVANCING DIGITAL DELIVERY ACROSS U.S

Digital Cinema Distribution Coalition (DCDC) has announced the extension of its partnership with Deluxe and EchoStar, marking a significant milestone in its commitment to revolutionising digital delivery for the cinema industry. This renewed collaboration underscores their shared vision to streamline content distribution and eliminate the use of physical hard drives (HDDs) across the United States. The existing partnership, in effect since 2013, has enabled digital delivery to over 3,000 DCDC-connected cinema sites via its satellite platform with Deluxe and EchoStar as DCDC's service providers. Over the coming years, DCDC's renewed partnership with Deluxe and EchoStar will focus on rolling out terrestrial connectivity to a substantial number of cinema sites, enabling internet-based delivery of movies, advertisements, and trailers. The existing satellite platform will also be upgraded to improve its delivery capability and ensure continued top-tier service standards. This upgrade ensures enhanced efficiency and reliability for content distribution. The overarching aim of this partnership is to transition every U.S. cinema operator to digital delivery via the DCDC platform. This will eliminate the use of physical HDDs as quickly as possible and thereby enable improved content delivery capability for every cinema in the country.

CHRISTIE PARTNERS WITH LIFE WITHOUT BARRIERS TO BRING THE MAGIC OF CINEMA TO FOSTER FAMILIES IN ENGLAND

Christie is proud to join forces with Life Without Barriers, a charity and social purpose organisation, to deliver festive joy to foster families in Ipswich, Queensland. As part of this initiative, Christie is donating 165 HOYTS Cinema e-vouchers, inviting families to experience the magic of cinema at the newly opened HOYTS Ipswich, powered by Christie's advanced and sustainable RGB pure laser projectors. Located on Nicholas Street, HOYTS Ipswich cinema boasts six state-of-the-art auditoriums equipped with Christie CP2420-RGB pure laser projectors. These high-performance systems offer exceptional brightness, vivid colour accuracy, and remarkable energy efficiency. "This initiative brings immense joy to foster families in Ipswich, providing them with an opportunity to connect, spend quality time together, and create cherished memories," says Renee Sawyers, Acting Regional Director - South Queensland, Life Without Barriers. "It's partnerships like these that make a real difference in the lives of families, and we are deeply grateful to Christie and HOYTS for their generosity and support towards our community." Olga Aleksan, Senior Regional Sales Manager for Australia and New Zealand, Cinema, Christie, adds, "Christie is dedicated

to enriching communities and creating meaningful connections through cinema. Partnering with Life Without Barriers to support foster families in Ipswich embodies our mission. We're delighted that our cutting-edge projection technology at HOYTS Ipswich will help create unforgettable memories for these families." Life Without Barriers supports 5,936 children, young people, and families across Australia, while also providing disability and aged care services. Through its impactful programs, the organisation plays a vital role in fostering inclusion, connection, and community support. This partnership exemplifies the spirit of giving, creating opportunities for foster families to bond and share cherished moments at the movies. By coming together, Christie and Life Without Barriers highlight how cinema can inspire joy and bring people closer while making a tangible difference in the community.

SAVOY CINEMA ALL SET FOR SUMMER 2025 OPENING, GAINSBOROUGH

The cinematic landscape of Gainsborough is about to get a major upgrade as construction on a new four-screen cinema nears completion. The £9m project, situated in Market Place, has officially passed the halfway mark and is expected to be handed over to the Savoy Cinema group by May. If all goes according to plan, doors will open to the public early next summer. The development, which also includes two retail units, a restaurant, additional parking, and a pedestrian link connecting Marshall's Yard to Market Place, has been steadily progressing since construction began in March. The structural frame is now in place,

with the next phase focusing on brickwork and interior flooring. West Lindsey District Council (WLDC) has championed the project as a transformative investment in the town's economy, with funding contributions from the Greater Lincolnshire Local Enterprise Partnership (GLLEP), the government's levelling-up fund, and Savoy Cinemas itself. The site was previously home to the Lindsey Centre, formerly Oldrids Department Store, which was demolished in mid-2023 to make way for the new complex. Savoy Cinemas' Managing Director, James Collington, promised that the new venue would bring a diverse cinematic experience to Gainsborough, offering blockbuster releases, classic films, and livestreamed events. Steve Gelder, Chief Executive Officer of Gelder Group, the construction firm leading the build, expressed his satisfaction with the progress, calling it a significant step towards revitalising the area.

THE HISTORIC IMAGES CINEMA EXPANDS ITS OFFERINGS, MASSACHUSETTS

Images Cinema, the historic singlescreen theatre in Williamstown, Massachusetts is set to undergo its first major renovation in 17 years, introducing a second screening room to meet the growing demand

for diverse film offerings. The project is scheduled to begin in September 2025, with the revamped facilities expected to open by February next year. The renovation will transform the rear third of the existing auditorium into a smaller screening room accommodating approximately 20 patrons, while the main auditorium's capacity will be reduced from 150 to 70 seats. Upgrades will include new seating with enhanced upholstery and improved sightlines, ensuring full wheelchair accessibility throughout the theatre. Established in 1916 by Hiram C. Walden, who converted a former Sigma Phi fraternity house into a silent film theatre, Images Cinema has been a cornerstone of the community for over a century. This renovation marks a significant departure from its traditional singlescreen format, aiming to accommodate a broader range of films without compromising its commitment to international and arthouse cinema. The closure of North Adams Movieplex 8 in January 2023 intensified local demand for varied cinematic experiences. Executive Director Dan Hudson noted that the current single-screen setup often forces difficult choices between major new releases and the theatre's staple programming. He cited the 2023 Barbie versus Oppenheimer release as an instance where the cinema couldn't cater to audience interest in both films simultaneously. Hudson emphasised the necessity of the upgrade, highlighting advancements in projection and sound technology over the past decade and a half. The addition of a second screen will not only enhance the technical quality of presentations but also provide greater flexibility in scheduling, allowing Images to offer a richer and more varied cinematic repertoire to the community.

MAJOR CINEPLEX CELEBRATES 30 YEARS OF INNOVATION WITH A LANDMARK AGREEMENT WITH AAM

As Major Cineplex proudly celebrates its 30th anniversary, the leading cinema operator in Southeast Asia has announced a groundbreaking partnership with Arts Alliance Media (AAM), a global leader in digital cinema software and services. This collaboration underscores Major Cineplex's unwavering commitment to technological excellence and its vision to redefine cinema management across Thailand, Laos, and Cambodia. In a major step forward, Major Cineplex will integrate AAM's flagship Theatre Management System (TMS), Screenwriter, across its network of over 575 screens. This advanced system will streamline cinema operations, providing centralised control over content scheduling, screen monitoring, and playback automation. By simplifying workflows and enhancing site visibility, Screenwriter empowers Major Cineplex to deliver unparalleled efficiency and elevate the cinematic experience for millions of moviegoers. "Celebrating 30 years as a pioneer in cinema entertainment, Major Cineplex remains steadfast in its mission to

adopt cutting-edge solutions that set new industry standards," said Visarut Poolvaraluck Director at Major Cineplex. "Our partnership with Arts Alliance Media demonstrates our commitment to innovation as we continue to redefine the moviegoing experience through technology." The partnership will also leverage the expertise of Goldenduck, Southeast Asia's leading cinema systems integrator, ensuring seamless deployment and first-class technical support. With over 40 years of industry experience, Goldenduck is instrumental in transforming Major Cineplex's operations and integrating the state-of-the-art system into its network. David Ong, Chief Commercial Officer at Arts Alliance Media, commented, "We are proud to partner with Major Cineplex during such a momentous milestone in their history. The integration of Screenwriter will redefine operational excellence and enhance the customer experience, further solidifying Major Cineplex's reputation as an industry leader."

As Major Cineplex looks to the future, this partnership exemplifies its dedication to delivering premium cinematic experiences and embracing technologies that transform the industry. From its humble beginnings in 1994 to becoming a regional cinema powerhouse, Major Cineplex continues to lead the way in innovation and excellence.

QUBE

WIRE

PARTNERS WITH DERIN FILM TO LAUNCH ELECTRONIC CONTENT DELIVERY ACROSS TURKEY

Qube Wire recently announced its partnership with Derin Film to introduce electronic content delivery across Turkey to streamline cinema content logistics. This groundbreaking initiative has already seen installations in over 75% of the country's cinemas. The entire CGV Mars' chain, the largest cinema chain in Turkey, is now fully equipped with Qube Wire's state-ofthe-art solution. This rollout of hardware for electronic delivery of Digital Cinema Packages (DCPs) is a significant step forward for the nation's cinema industry. The service will cover the entire country, ensuring a seamless, secure, and reliable method for distributing movies, trailers, and advertising to theatres. Derin Film will provide essential remediation and backup support, ensuring fullservice delivery for theatres across the country. The partnership between Qube Wire and Derin Film marks a significant shift for Turkey's cinema industry, paving the way for a fully digital, hasslefree approach to content distribution. Currently Qube WireTAPs have been installed in over 250 cinemas, with more to follow very soon. Turkish cinemas are already feeling the benefits from the speed, security, and convenience of Qube Wire's comprehensive digital delivery system, with studio and independent distributors releasing. Qube Wire is the fastest-growing electronic delivery solution in the world. The Qube Wire cloud delivery platform has a reputation worldwide for market-leading ease

of installation, smooth operation, and 24x7 support. The companies are coming together to bring to fruition their common goal of increasing the ease of delivery, automation, and efficiency of cinema distribution. One of the leading theatre chains in Turkey, CGV Mars has been the first to have 100 percent installation for electronic delivery via Qube Wire.

EDINBURGH'S FILMHOUSE HEADING TOWARDS TRANSFORMED RENAISSANCE

Edinburgh's cherished Filmhouse cinema is undergoing a significant transformation, promising to rejuvenate the city's cultural landscape. Located at 88 Lothian Road, the Filmhouse has been a cornerstone for arthouse cinema since its establishment in 1979. However, in 2022, the Centre for the Moving Image (CMI), which managed the Filmhouse, entered administration, leading to its closure and the building's subsequent sale to Caledonian Heritable. In response to the closure, the 'Open The Doors' campaign emerged, driven by a coalition of former staff and cinema enthusiasts determined to preserve this cultural landmark. Their efforts bore fruit in July 2024 when, with backing from Creative Scotland and the City of Edinburgh Council,

a 25-year lease was secured, setting the stage for the Filmhouse's revival as an independent entity. The refurbishment, entrusted to Clark Contracts, encompasses comprehensive upgrades to the existing three screens, introducing new seating designed for enhanced comfort and improved sightlines. A notable addition is the creation of a fourth screen, expanding the cinema's capacity to showcase a broader spectrum of films. Accessibility improvements are also central to the project, including ground-level entry to Screen 2, ensuring inclusivity for all patrons. Beyond the auditoriums, the renovation extends to the public areas. Plans are in place to revamp the café-bar and foyer, creating more inviting and spacious environments. Upgrades to the building's acoustics and heating, ventilation, and air conditioning systems are also underway, with a focus on enhancing energy efficiency throughout the historic B-listed structure. This ambitious project has garnered financial support from multiple sources, including the UK Government's Levelling Up Community Ownership Fund, the City of Edinburgh Council, Screen Scotland/Creative Scotland, and contributions from the 'Open the Doors!' crowdfunding initiative. The revitalised Filmhouse is poised to create up to 40 new jobs, contributing to the local economy and cultural scene.

Ginnie Atkinson, Director of Filmhouse, expressed enthusiasm about the collaboration with Clark Contracts, noting the positive progress and the tangible realisation of the refurbishment plans. The reopening, anticipated for the summer of 2025, is eagerly awaited by the community and cinephiles alike, marking a new chapter in the Filmhouse's storied history.

SF CINEMA SELECTS GDC FOR ITS LOTUS YALA & ROBINSON LIFESTYLE CHANTHABURI

BRANCHES, THAILAND

GDC Technology, a leading global provider of digital cinema solutions, announced recently that SF Corporation Thailand's premier cinema chain, has launched the country's first movie theatre equipped with DTS Surround Cinema sound systems in all halls. The new SF Cinema Lotus Yala is now open in Yala's city centre. Another DTS Surround Cinema Hall will be installed soon at SF Cinema Robinson Lifestyle Chanthaburi. All halls are enabled by GDC's AIB-3000 16-channel cinema audio processor, featuring DTS Surround Cinema with enhanced bass management. DTS (Digital Theater Systems) is renowned for its high-quality surround sound used in both cinemas and home theatre systems. DTS technology delivers clearer, more dynamic surround sound effects, enhancing the overall audio experience for moviegoers. The AIB-3000 is a standalone 5.1/7.1/ 15.1 cinema audio processor that is compatible with all major DCI servers. It features new technology for the enhanced bass management. This technology creates a surround sound experience by precisely redirecting low frequencies from the surround channels to dedicated left and right bass management subwoofers. By compensating for the inherent limitations of surround speakers in reproducing deep bass tones, it ensures smooth and seamless audio performance. The DTS Surround Cinema is a certified auditorium distinguished by its innovative DTS Surround audio processor and advanced tuning practices, adopting the DTS Target Curve. To achieve auditorium certification as a 'DTS Surround Cinema', the speaker layout, including full-range surrounds,

must adhere to rigorous DTS Surround cinema installation guidelines for optimal audio performance. Theatres using the built-in DTS Surround audio processor and certified DTS Surround Cinemas can playback SMPTE and interop standard digital cinema packages (DCP) with 5.1/7.1 surround audio tracks. SF Cinema Lotus Yala is a new entertainment venue and the inaugural SF Group location in Yala's centre. It unveils a distinctive spot for locals, called Hollywood City, designed to emulate a cinematic environment. The facility comprises three halls with a total of 521 seats, offering an upgraded viewing experience. Customers can enjoy exceptional sound in each hall, equipped with the DTS Surround Cinema sound system along with premium seating options like Prime and Suite seats, establishing it as one of the most cutting-edge movie theatres in the country. SF Cinema Robinson Lifestyle Chanthaburi is located in the city centre of Chanthaburi Province. It is currently undergoing renovations and will soon become

the first cinema in Eastern Thailand and the second in the country to feature the DTS Surround Cinema sound system. SF Cinema is a leading cinema chain and a pioneer in entertainment innovation. Established in 1999, SF Cinema is dedicated to providing a complete and exceptional cinematic experience that accommodates various lifestyles. Operating under distinct brands, including SF Cinema, SFX Cinema, SF World Cinema, and Emprive Cineclub, the chain has 66 locations nationwide, with nearly 400 screens and over 80,000 seats. The brand's strength lies in its commitment to offering diverse viewing experiences through speciality theatres such as Zigma CineStadium, First Class Cinema, The Bed Cinema by Omazz, Happiness Cinema, and MX4D, each tailored to meet the unique preferences of its audience. CineCafe is available at many locations, providing an additional refreshment option, while SF Shop sells exclusive licensed movie merchandise for fans to enjoy and collect.

WINNIEPEG'S GARDEN CITY RETURNS IN STYLE; GROOVES INDIAN MOVIES

After a period of uncertainty, Garden City Cinemas has made a grand comeback, shifting its focus toward Indian-language films in a bid to attract a diverse and underserved audience. Once a staple for mainstream Hollywood releases, the theatre's reopening reflects a strategic pivot that aligns with the growing demand for South Asian cinema. With Bollywood, Tamil, Telugu, and Punjabi films leading the lineup, this relaunch is more than just a revivalit's a recalibration of what moviegoers in the region are looking for. The decision to spotlight Indianlanguage films is timely. In recent years, South Asian cinema has experienced a surge in global popularity, with blockbusters consistently making their mark beyond traditional markets. Streaming platforms and international releases have helped these films reach wider audiences, but the theatrical experience remains unmatched. Garden City Cinemas is capitalising on this momentum, positioning itself as a dedicated hub for films that might otherwise struggle for screen space in the region's multiplexes. Industry experts suggest this move could serve as a model for independent theatres looking to differentiate themselves in a competitive landscape. The exhibition sector

has faced increasing challenges with streaming services reshaping viewing habits and major studios cutting back on theatrical releases. By catering to a loyal and passionate audience, Garden City Cinemas is tapping into a niche with high engagement potential. If executed well, this approach could ensure steady footfall and long-term sustainability for the theatre. The reopening has already seen a promising response, with early screenings drawing impressive crowds. Word-of-mouth and community-driven enthusiasm will play a significant role in the theatre's continued success, and much will depend on the consistency of content, the quality of the viewing experience, and the theatre's ability to market itself effectively. Beyond just screening films, Garden City Cinemas could benefit from hosting special events, celebrity appearances, and festival tie-ins to strengthen its presence in the local cultural landscape.

EMPEROR CINEMAS TO ADOPT NEW DOLBY VISION + ATMOS OFFERING PREMIUM MOVIEGOING

Dolby Laboratories, a leader in immersive entertainment experiences, announced that

Emperor Cinemas will be the first exhibitor in China to adopt Dolby's new combined solution of Dolby Vision + Dolby Atmos as the premium sight and sound experience of their own auditoriums, starting with its new site in Taikoo Li Sanlitun, one of Beijing's top commercial districts. The ability for exhibitors to equip their own premium theatres with Dolby Vision + Dolby Atmos offers them a new way to deliver a Dolby experience to moviegoers. Emperor Cinemas plans to first upgrade its Beijing Sanlitun Taikoo Li site with Dolby Vision + Dolby Atmos in 2025. Filmmakers and moviegoers revel in the transformative theatrical experience you can only get with Dolby Vision picture quality combined with Dolby Atmos immersive sound, enabling audiences to truly live in the story of a movie. Since their creation, Dolby Vision and Dolby Atmos have revolutionised premium moviegoing, empowering filmmakers to bring their creative visions to life and immersing audiences in the worlds and characters onscreen, including at numerous world premieres. Over 600 theatrical features have released or are confirmed to be in Dolby Vision and Dolby Atmos, including recent box office hits from the past year like Dune: Part Two, Barbie, Guardians of the Galaxy Vol. 3, Spider-Man: Across the Spider-Verse, etc.

CJ 4DPLEX - SHOWTIME EXPAND PARTNERSHIP ADDING

SIX NEW LOCATIONS INCLUDING ULTRA 4DX, 4DX & SCREENX, TAIWAN

CJ 4DPLEX, the world's leading producer of premium film formats and cinema technologies, and Showtime Cinemas, part of the Showtime Group and the second largest exhibitor in Taiwan, announced recently at CineAsia they have expanded their partnership to a total 14 premium offerings with ULTRA 4DX, CJ 4DPLEX's super-premium experience that combines the multisensory 4DX and 270-degree panoramic SCREENX technology into one theatre, which will be the first ever in Taiwan. Two of the ULTRA 4DX theatres and two of the SCREENX theatres will open in 2025 at Showtime's new flagship complex at the Taipei Dome, the popular culture and sports park. This is the first time an exhibitor will have two ULTRA 4DX and two SCREENX theatres in the same complex. The entertainment destination houses the Taipei Arena, an indoor multifunctional stadium with a capacity of 40,000 seats which hosts largescale ball games and performances, as well as retail shops and a hotel.

The two additional ULTRA 4DXs will be located at Showtime's Dream Mall and Wenxin locations. The first multisensory 4DX theatre will open at Taichung Station. All the locations are set to open in 2025. 4DX incorporates more than 21 different environmental effects, such as motion, vibration, water, wind, snow, lightning, scents, among others synchronised with the on-screen action of the film. SCREENX is the world's first multiprojection cinema that enhances the traditional moviegoing experience by seamlessly extending the screens onto the surrounding walls of the auditorium. This revolutionary approach offers viewers a captivating 270-degree panoramic viewing adventure. ULTRA 4DX is the powerful combination of CJ 4DPLEX's super-premium immersive theatre technologies, merging the 270-degree panoramic SCREENX and the multisensory 4DX formats into one auditoriumcreating a never-before-seen experience for cinemagoers.

CINEMATAZTIC LAUNCHES PROGRAMMATIC

ADVERTISING PLATFORM IN THE NORDICS

Just last week, EssenceMediacom Denmark became the first agency to utilise programmatic cinema advertising, with their debut campaign for Specsavers that launched in the early week of 2025. This new programmatic trading desk allows advertisers and agencies to purchase targeted digital cinema inventory based on real-time audience data. Each campaign is driven not only by impressions but also by digital conversions: a digital campaign voucher is distributed to the audience when the ad plays on the big screen, offering both high-quality, brand-safe impressions with exceptional viewer attention, as well as low-funnel conversion opportunities through voucher distribution. Audience targeting leverages real-time data from the live audience in each cinema auditorium, combining this with additional data sources to create audience profiles for each show. These profiles are then matched to campaign targets on the demand side. Real-time audience data is collected via Cinemataztic's CineGame app or alternatively via a new audience LIVE competition and profile survey where the CineGame format is not a part of the preshow. The latter version is called 'Programmatic Direct'. The Cinemataztic trade desk is now

launched with Nordisk Film Biografer & Dansk Reklame Film A/S in Denmark and with Finnkino Oy in Finland. With new advertisers like Specsavers finding their way to the cinema preshow by re-allocating part of their digital video budget more markets have planned to adapt the new platform in 2025.

PRINCE'S 1984 PURPLE RAIN RETURNS IN DOLBY

Prince's 1984 cult classic Purple Rain is making a triumphant return to the big screen for one night only, this time in stunning Dolby Vision and Dolby Atmos. The musical drama, which cemented Prince's status as an icon, is set to receive a high-tech makeover, offering audiences an upgraded audiovisual experience that promises to be as electrifying as the original release. The rerelease, a collaboration between Warner Bros. and Dolby Cinema, aims to reintroduce the film's raw energy and unforgettable soundtrack to both longtime fans and a new generation of viewers. With Dolby Vision enhancing the film's visuals, audiences can expect deeper contrasts, richer blacks, and heightened vibrancy that breathe fresh life into the iconic performances. The addition of Dolby Atmos sound technology ensures an immersive experience,

with Prince's legendary soundtrackincluding hits like When Doves Cry and Let's Go Crazy, delivered in pristine, multidimensional clarity. Purple Rain is not just a film, it's a cultural touchstone that blurred the lines between cinema and rock opera, pairing a semiautobiographical narrative with an album that went on to sell over 25 million copies worldwide. The film follows Prince's character, The Kid, a rising musician navigating personal struggles, romance, and artistic ambition, all set against the electrifying backdrop of Minneapolis' music scene. Its blend of raw storytelling and electrifying performances made it an instant classic, winning the Academy Award for Best Original Song Score and forever changing the landscape of music-driven films. The decision to restore Purple Rain aligns with the growing trend of classic films receiving high-resolution remasters for theatrical rereleases, as studios tap into nostalgia while introducing cinematic legends to younger audiences. It also underscores Prince's lasting influence, as his music and artistry continue to resonate across generations. For fans, this Dolby-enhanced rerelease is more than just a trip down memory lane; it's a chance to experience Purple Rain as never before, with the full force of modern cinematic technology amplifying its

emotional depth and musical brilliance. Whether revisiting the film or watching it for the first time, this one-night-only event is a reminder of Prince's enduring genius and Purple Rain's status as an essential piece of music and film history.

FOR MOVIEGOERS SEEKING 'EXTRA LARGE' SCREEN AT THE MOVIES, AMC THEATRES UNVEILS XL

AMC Theatres, the largest theatrical exhibitor in the United States and in the world, announced XL at AMC, a new 'XLF' initiative that will make it easier than ever for guests to find the 'extra-large' screen - with stunning 4K laser projection - at their AMC. Over the past year, AMC piloted and tested the XL concept at 68 of its ODEON Cinemas throughout Europe. Guest reaction was quite positive, encouraging AMC to bring this initiative across the Atlantic to the United States. XL at AMC in the United States will be offered in auditoriums where the screen is at least 40-feet wide. All XL at AMC auditoriums will feature 4K laser projection on the biggest non-PLF screen in the building. Every XL at AMC auditorium will receive a branded entry, and easyto-identify branding on the AMC website and mobile app. Moviegoers can expect to see the biggest blockbusters on XL at AMC screens, in 2D and 3D formats. This XL at AMC experience will also allow AMC more programming flexibility when multiple blockbusters are playing in theatres that also contain a PLF. AMC expects to begin rolling out XL at AMC auditoriums in early 2025 and anticipates 50 to 100 locations to be complete by the end of next year. Over time, the Company expects XL at AMC to be available in 200 to 250 U.S. locations.

CGV

YEONGDEUNGPO: WORLD'S LONGEST FIXED PROJECTION SCREEN

A new era of cinema has arrived in Seoul with the transformation of this property's flagship SCREENX Theatre. Incorporating cutting-edge laser projection technology and advanced visual software, this venue now delivers an unparalleled immersive experience. Boasting the world's longest fixed projection screen, combined with high-resolution 4K visuals and dynamic sound, CGV Yeongdeungpo is redefining what it means to watch a movie in a premium, large-format setting…

Located in the Times Square, Seoul, CGV's Yeongdeungpo SCREENX Theatre, renowned for housing the world's longest fixed projection screen, now shines brighter and clearer than ever. The 72-metre wide screen is powered by dual Christie CP4455-RGB projectors, delivering breathtaking 4K visuals and an impressive 55,000 lumens of brightness. This upgrade brings the venue to the forefront of premium large-format cinema, ensuring vivid, lifelike 2D and 3D presentations.

Christie's CP4455-RGB projectors offer unmatched performance, with their Real|Laser illumination technology providing exceptional brightness and colour accuracy. Paired with the integrated cooling system and sealed optical path, these projectors offer sustained, flawless performance. The 462-seat

theatre is now equipped to deliver precision and quality, whether in a thrilling action sequence or a subtle, atmospheric drama.

The precision doesn't end with the hardware. Christie's Mystique Cinema software ensures that the dual projections are seamlessly aligned, delivering an image of remarkable clarity and uniform brightness. This technology, with its auto-calibration feature, guarantees that the system can be set up with flawless precision within minutes, ensuring every film is presented in its best possible light.

"We're thrilled to bring a new level of cinematic immersion to our audiences with the addition of Christie's cutting-edge CP4455-RGB pure laser projectors and Mystique Cinema," said a spokesperson from

"This flagship auditorium at CGV Yeongdeungpo already sets a global standard in cinema, and we're pleased to partner with CGV to elevate the audience experience further. With the Christie CP4455-RGB projectors and Mystique Cinema, CGV will achieve an unprecedented level of immersion and quality, giving audiences a visual experience that matches the grandeur of this extraordinary auditorium."

– Han Kim, Executive Director, Cinema, Asia Pacific, Christie Digital

CGV. "This enhancement reflects our commitment to pushing the boundaries of cinematic visuals. With our flagship SCREENX Theatre now equipped to deliver breathtaking 4K visuals, autocalibrated within minutes for precise projection, we're offering moviegoers an experience they won't find anywhere else."

The collaboration between CGV and Christie is elevating the standard of cinema. Han Kim, executive director for APAC Cinema at Christie, noted, "This flagship auditorium at CGV Yeongdeungpo already sets a global standard in cinema, and we're pleased to partner with CGV to elevate the audience experience further. With the Christie CP4455RGB projectors and Mystique Cinema, CGV will achieve an unprecedented level of immersion and quality, giving audiences a visual experience that matches the grandeur of this extraordinary auditorium."

Christie's CineLife+ Series projectors offer ultra-fast processing, setting a new standard in premium cinema. Capable of projecting 2D and 3D content at 4K resolution and up to 120 frames per second, they provide a vibrant, high-performance experience. CGV Yeongdeungpo is now firmly positioned as a global leader in cinematic technology, pushing the limits of what is possible for audiences everywhere.

ODEON LUXE PETERBOROUGH:

FIRST-EVER SITE ANCHORS IN CAMBRIDGESHIRE

With a 27500 sqft, this eight-screen regional debutant is a sight to luxuriate in. Bring its grandiose screen, with an impactful bunch of speakers to deliver heart-pounding audio; while one could simply just fall into the hands of VIP beds, this property boasts a state-of-the-art immersive experience for the centre's visitors. To maximise its family-friendly appeal, it not only delivers a hybrid of seating options at different prices for its 600-seater space but also provides an extensive and elevated food and beverage offer, including made-forcinema hot meals and classics such as popcorn and chocolate treats…

Being Europe's largest cinema operator, Odeon Cinemas Group welcomes millions of guests each year to enjoy great hospitality while watching the latest films and entertainment in around 280 cinemas and 2,500 screens. The cinema chain opened its doors to the highly anticipated new cinema in Peterborough recently. To mark this very special occasion, it celebrated an incredible opening week offer for cinema lovers, with tickets for just £4 for all films, all seats, all formats at Odeon Luxe Peterborough.

Warwick Davies - whose incredible career includes roles in Star Wars and Harry Potter among many other projects - cut the ribbon on opening day to celebrate the first-ever film shown at Odeon Luxe Peterborough, making this a truly unmissable event.

Throughout launch week, cinema fans will be able to experience hotly anticipated releases from Gladiator II and Venom to Wicked and Paddington in Peru from one of more than 600 luxury seats. Taking the celebrations to the next level, ODEON also offered the first 100

guests a free large, dispensed drink to enjoy with their film of choice.

Guests can experience the brandnew IMAX screen, immersing guests in the magic of film from a screen that stretches from floor to ceiling and wall to wall, creating a picture so big it feels like you're inside the film, while dozens of powerful speakers deliver truly heart-pounding audio. Guests will also be able to kick back and enjoy their film in style from one of Odeon 's iconic Luxe recliners or the biggest seat in the house, VIP Beds. The range of seats available at Odeon Luxe Peterborough reflects Odeon's ongoing investment in innovating its premium cinema experience. Guests can continue the celebratory mood by indulging in extensive and elevated food and beverages to elevate their big-screen experience.

Suzie Welch, Managing Director UKI & Group Chief People Officer, Odeon Cinemas Group, said: "We're so excited to have brought our firstclass cinematic experience to Cambridgeshire for the first time with the launch of Odeon Luxe Peterborough and can't wait to share our sense of celebration and excitement with as many guests as possible, kicking off with a very special opening week.

With our combination of incredible screens, including IMAX, fantastic new films, and luxurious comfort, we are confident that guests will find themselves immersed in the magic of our ultimate silver screen experience at Odeon Luxe Peterborough."

A spokesperson for Queensgate Shopping Centre added: "We're excited to welcome Odeon Luxe to Queensgate and to Peterborough. This opening marks a significant addition to our community, offering a top-tier entertainment experience right in the heart of the city. We look forward to seeing visitors enjoying the Luxe cinema and enhancing their trips to Queensgate with this incredible new offering."

"We're so excited to have brought our firstclass cinematic experience to Cambridgeshire for the first time with the launch of Odeon Luxe Peterborough and can't wait to share our sense of celebration and excitement with as many guests as possible, kicking off with a very special opening week. With our combination of incredible screens, including IMAX, fantastic new films, and luxurious comfort, we are confident that guests will find themselves immersed in the magic of our ultimate silver screen experience at Odeon Luxe Peterborough."

– Suzie Welch, Managing Director UKI & Group Chief People Officer, ODEON Cinemas Group

EVERYMAN CINEMAS:

BRITAIN'S CHIC NEW CINEMA IN CAMBRIDGE

A new era of cinematic luxury has arrived in the heart of Cambridge, offering an elevated moviegoing experience like never before. This newly opened venue at the Grand Arcade Shopping Centre combines comfort, style, and state-of-the-art technology to create a sophisticated entertainment destination. With plush seating, gourmet dining, and an extensive selection of films, this cinema redefines the way audiences enjoy their favourite stories on the big screen.

The heart of Cambridge has welcomed a brand-new cinematic experience with the arrival of Everyman Cinemas at the Grand Arcade Shopping Centre. With a focus on luxury, comfort, and an

elevated viewing experience, this five-screen, 328-seat venue brings a unique blend of blockbuster hits, independent films, and live screenings. Designed to redefine how audiences enjoy movies,

Everyman Cambridge promises a premium entertainment experience unlike any other in the region.

A Cinematic Experience Like No Other

Everyman Cinemas is renowned for transforming the traditional movie theatre into an intimate and stylish space. At the Cambridge venue, guests can enjoy:

• Luxurious Velvet Sofas and Armchairs - Designed for ultimate comfort while watching your favourite films.

• State-of-the-art Projection and Sound Systems - Ensuring a high-quality viewing experience.

• Table Service to Your SeatOrder gourmet food and

handcrafted drinks right from your plush seating.

• Fully Stocked Bar and Lounge Area - Featuring a selection of wine, beer, cocktails, and nonalcoholic beverages.

A Gourmet Menu for Movie Lovers

Cinema-goers can indulge in a diverse food menu, elevating the dining experience beyond the usual popcorn and soda. The Everyman Cambridge menu includes:

•Hand-Stretched Pizzas & Gourmet Burgers

•Small Plates like buttermilk chicken, tempura prawns, and hot honey halloumi.

•Vegan Options including a vegan hot dog and padron peppers.

•Desserts & Sweet Treats such as warm cookie dough, build-yourown sundaes, and creamy milkshakes.

Exclusive Membership & Special Offers

For frequent moviegoers, Everyman offers exclusive membership tiers that come with perks like

complimentary tickets, discounts on food and drinks, and the ability to bring a guest for free on Mondays. Memberships start at £95 per year with higher tiers offering additional benefits, including unlimited films for two at £680 per year.

More Than Just a Cinema

Beyond the films, Everyman Cambridge offers a space designed for socialising and relaxation. The venue features an extensive lounge area where visitors can unwind before or after their screening. Special events, classic movie nights, and screenings of international and

independent films make this cinema a vibrant cultural hub in the city. Everyman Cinemas Cambridge is more than just a place to watch movies-it's an immersive experience that blends luxury, hospitality, and entertainment. With its upscale seating, gourmet food, and a meticulously curated film selection, this cinema is set to become a go-to destination for movie lovers in Cambridge. Whether you're catching the latest blockbuster or enjoying an independent film, Everyman offers a one-of-a-kind experience that makes every visit memorable.

ACX CINEMAS:

ELEVATING MOVIEGOING EXPERIENCES AT BAYSHORE

The theatre screens a variety of movies, including the latest blockbusters, family films, and special screenings. Patrons can enjoy a selection of concessions, and some locations within the ACX chain also feature dine-in options or expanded food and beverage menus, though specific offerings at Bayshore may vary. For movie lovers in the Glendale area, this entertainment hub serves as a great destination for entertainment, whether for a night out with friends, a family outing, or a solo escape into the world of cinema.

Nebraska-based ACX Cinemas has officially opened their new location at Bayshore. ACX Cinemas

Bayshore is a modern movie theatre located in Glendale, Wisconsin, at 5800 N Bayshore Dr. It is part of the

ACX (Awesome Cinema Experience) Entertainment chain, known for offering an enhanced moviegoing experience with comfortable seating, high-quality sound, and premium projection technology.

The theatre screens a variety of movies, including the latest blockbusters, family films, and special screenings. Patrons can enjoy a selection of concessions, and some locations within the ACX chain also feature dine-in options or expanded food and beverage menus, though specific offerings at Bayshore may vary.

With a focus on customer experience, ACX Cinemas Bayshore provides online ticket purchasing and regularly updates showtimes on its official website. They also engage

with their audience through social media, sharing promotions, events, and new movie releases.

For movie lovers in the Glendale area, ACX Cinemas Bayshore serves as a great destination for entertainment, whether for a night out with friends, a family outing, or a solo escape into the world of cinema.

"We are so pleased to welcome ACX Cinemas and elevate the guest experience at Bayshore. They are the perfect addition to our entertainment and hospitality offerings," said Mary Mokwa, Senior General Manager, Bayshore.

The 42,951 square-foot new location features six movie auditoriums with luxury heated recliners, premium concessions and an arcade with 40 games to enjoy. Coming soon is an 11-lane bowling alley and two unique restaurantsBacklot Pizza + Kitchen and Buchanan's UK-inspired pub, serving Detroit-style pizza and pub fare.

Since 1988, family-owned and operated ACX Cinemas has grown into an experience-based entertainment company with locations in Nebraska and Iowa and is recognised for its strong focus on food and beverage.

"We couldn't be more thrilled to open our first location in Wisconsin and connecting with the community and businesses in the market."

– Andrea Barstow-Olson, EVP Marketing and Partnerships, ACX Cinemas

"We couldn't be more thrilled to open our first location in Wisconsin and connecting with the community and businesses in the market," said Andrea Barstow-Olson, EVP Marketing and Partnerships, ACX Cinemas.

ACX Cinemas was represented by Paul Bryant and Westin Kane of MidAmerica Real Estate. Project partners included Cypress Equities, Hunzinger Construction Company, and 5G Studio Collaborative.

SM CINEMAS BICUTAN: PHILIPPINES' NEW HUB FOR EXTRAORDINARY MOVIEVERSE

An exceptional cinematic experience awaits at the newly opened theatre in Parañaque. Featuring state-of-theart facilities with plush, luxurious seating, advanced technology, and immersive sound systems, this venue positions itself as a new centre for extraordinary film experiences. This premier movie destination guarantees an outstanding outing for all film lovers, showcasing a wide range of offerings from the latest blockbusters to timeless classics.

SM Cinemas Bicutan has unveiled its latest state-of-the-art cinema complex, transforming Parañaque into a premier hub for moviegoers. Designed to offer an unparalleled cinematic experience, this newly launched venue boasts cutting-edge projection technology, immersive sound systems, and luxurious seating. From blockbuster hits to timeless classics, SM Cinemas

Bicutan delivers entertainment in a sophisticated and comfortable setting.

An Elevated Moviegoing Experience

The cinema complex features three Regular Cinema screens, accommodating 309 guests, with dedicated seating for persons with disabilities (PWDs). These theatres are equipped with Standard Laser Cinema Projection and Dolby 7.1 Surround Sound, ensuring crystalclear visuals and rich, immersive audio.

For a more exclusive experience, the two Director's Club theatres redefine luxury with 80-seat auditoriums, featuring Dolby Atmos sound, in-house butler service, and an exclusive menu. Whether it's an action-packed thriller or a heartfelt drama, every detail is enhanced to provide a fully immersive experience.

Additionally, the venue introduces an Event Screen, a versatile space ideal for private watch parties, gaming events, and karaoke gatherings. Designed for both entertainment and social events, this multi-purpose screen adds an extra layer of engagement for visitors.

Unparalleled Comfort and Style

SM Cinemas Bicutan is not just about technology-it's about comfort. Guests can sink into the plush Opus Glide fixed seats or experience the ultimate relaxation with fully reclining Premium Verona seats. Whether it's a romantic date night or a family outing, these seats combine sophistication with cosiness, making every visit unforgettable.

Beyond the theatres, the cinema's modern interior design embraces a minimalist yet cosmic aesthetic, creating an inviting and immersive atmosphere. From sleek furniture to

soft ambient lighting, every detail enhances the overall moviegoing experience.

SM Cinemas Bicutan sets a new benchmark for luxury and innovation in cinema. With top-tier projection and sound technology, premium seating, and an elegant ambience, it offers more than just a

movie-it delivers an experience. Whether enjoying the latest blockbusters or hosting private events, this cinema complex provides an unmatched destination for entertainment in Parañaque. Step into the future of film and immerse yourself in the ultimate cinematic escape.

THE CINEMA IN THE POWER STATION:

LONDON'S POWER-PACKED FUSION OF HERITAGE AND MODERNITY

The cinema's design seamlessly blends the industrial heritage of the power station with contemporary aesthetics. The architectural team preserved key historical elements, such as the exposed brickwork and steel structures, while incorporating modern materials and finishes to create a sophisticated ambience. The juxtaposition of old and new offers patrons a unique environment that pays homage to the building's storied past.

Nestled within the iconic Battersea Power Station in London, The Cinema in The Power Station offers a luxurious and immersive cinematic experience. This state-ofthe-art venue features two screens equipped with Dolby Vision and

Dolby Atmos technology, ensuring unparalleled visual and auditory immersion. Patrons can relax in sumptuous reclining seats while enjoying fine wines, champagnes, craft beers, house-made cocktails, and a selection of sweet and

savoury treats delivered directly to their seats. For an exclusive experience, private boxes accommodating up to five guests are available, each furnished with individual mini-bars.

The Cinema in The Power Station is part of the extensive redevelopment of Battersea Power Station, a project led by a consortium of Malaysian investors, including S P Setia, Sime Darby, and the Employees Provident Fund. This consortium acquired the site in 2012, aiming to transform the historic power station into a vibrant mixed-use development.

Originally constructed in the 1930s, Battersea Power Station was a significant contributor to London's electricity supply, at its peak generating a fifth of the city's power. After ceasing operations in the 1980s, the building remained dormant until the recent redevelopment efforts.

The cinema's design seamlessly blends the industrial heritage of the power station with contemporary aesthetics. The architectural team preserved key historical elements, such as the exposed brickwork and steel structures, while incorporating modern materials and finishes to create a sophisticated ambience. The juxtaposition of old and new offers patrons a unique environment that pays homage to the building's storied past.

From a technical standpoint, the cinema is equipped with cuttingedge Dolby Vision projection systems and Dolby Atmos sound technology. Dolby Vision delivers ultra-vivid picture quality with enhanced colour, contrast, and brightness, while Dolby Atmos provides immersive, multidimensional audio that envelops the audience. This combination ensures

that moviegoers experience films as the creators intended, with unparalleled clarity and depth.

The Cinema in The Power Station offers a diverse range of film screenings, including the latest mainstream releases, independent films, and international features. This eclectic programming caters to the multicultural audience of London, with films presented in various languages and genres to appeal to a wide demographic.

The development of the cinema within a historic structure posed several challenges. Architects and engineers had to navigate the complexities of retrofitting modern amenities into the existing framework without compromising the building's integrity. Ensuring

optimal acoustics within the industrial space required innovative soundproofing solutions to prevent external noise interference. Additionally, integrating advanced projection and sound systems demanded meticulous planning to accommodate the necessary infrastructure within the preserved architecture.

Concessions at the cinema are curated to enhance the luxury experience. The in-house bar offers a selection of fine wines, champagnes, craft beers, and house-made cocktails. Gourmet snacks, including artisanal popcorn and a variety of sweet and savoury treats, are available for patrons to enjoy during screenings. These offerings are thoughtfully selected

to complement the upscale atmosphere and provide a comprehensive sensory experience.

Situated in the heart of London's Battersea district, the cinema serves a diverse and dynamic audience. The area has undergone significant transformation, attracting residents and visitors from various cultural backgrounds. The cinema's programming reflects this diversity, showcasing films in multiple languages and genres to cater to the eclectic tastes of its patrons. In addition to its regular screenings, The Cinema in The Power Station hosts special events, including film festivals, director Q&A sessions, and private screenings. These events foster a sense of community and engagement among cinema enthusiasts, further distinguishing the venue as a cultural hub within the city.

The integration of The Cinema in The Power Station into the historic Battersea Power Station exemplifies a harmonious blend of preservation and innovation. By honouring the architectural legacy of the building while incorporating state-of-the-art technology and amenities, the cinema offers a distinctive and enriching experience for all who visit.

BATTERSEA: A BRIEF HISTORY

The London Power Company (LPC) planned Battersea as the solution for the rapidly rising demand for electricity in London during the 1920s. The objective was to generate 400MW, more than the combined output of LPC's nine other power stations, with LPC keen on a central London site as this was considered more economical than a remote location. There was fierce opposition to the proposal, with concerns that sulphur emissions would damage buildings and affect people's health. These concerns were met by proposing a novel flue gaswashing system to remove most of the sulphur.

Designed by Sir Giles Gilbert Scott, the power station was to be built in two halves. The first half was constructed between 1928 and 1933 and reflected the prevailing art deco style of the time, with the control room panelled in marble and faience-clad walls and terrazzo flooring to the turbine hall. Battersea A consisted of two chimneys, turbine hall A and the west switch house. At the time it was the most efficient coal-fired power station in the world.

Battersea B was a mirror of the A station and was built during the Second World War, when costs were extremely tight, which meant that the B station was much more austere than its glamorous twin. In a move that anticipated the future, Battersea added a district heating scheme, using waste heat to supply 1,600 homes in neighbouring Pimlico.

The power station did not reach its maximum output until the early 1950s, when the last generating set was installed. At its peak Battersea was burning 10,000 tonnes of coal a week to produce 509MW of electricity, about 20% of London's power needs.

Battersea A closed in 1975, with the whole power station ceasing to generate electricity in 1983. It was listed in 1980, in recognition of the affection Londoners had for the building, ensuring that it would remain part of the London skyline far into the future.

HYDE PARK PICTURE HOUSE: UK'S MOST TREASURED CINEMA IN LEEDS

One of the UK's oldest and most cherished cinemas, the 109-year-old movie heritage site in Leeds has undergone extensive restoration over the past years. The work included repairs to its façade and external lamppost, the restoration of its original terrazzo flooring, and the refurbishment of its nine historic gas lights, which will be lit for every screening. In addition, to preserving its heritage, the cinema has introduced new accessible facilities, including a ramped entrance, a Café Bar, a Community Room, a platform lift, and a wheelchair-accessible toilet. A brand-new 50-seat second screen, located in the basement, opened a few months earlier, enabling the Picture House to expand its programming and bring even more award-winning films from around the world to Leeds.

Nestled in the heart of Leeds, the Hyde Park Picture House stands as a testament to the golden age of

cinema. Established in 1914, cinematic gem is renowned as the world's only remaining gaslit

cinema, offering audiences a unique blend of historical charm and contemporary film experiences. Its

"Hyde Park Picture House is a crucial and much-loved part of the Leeds Heritage Theatre's family of venues, a community asset and an important heritage venue in the city. We're grateful to The National Lottery Heritage Fund for all their support throughout this project, enabling us to restore and enhance this beautiful cinema and bring film and the history of film to new audiences. As we move towards reopening after this extended period of closure, we cannot wait to welcome the people of Leeds back to the Picture House and look forward to showing the cinema to a new generation of film goers."

– Alan Gay, Chair of the Leeds Heritage Theatres Board

core vision is to preserve the rich heritage of early 20th-century cinema while embracing modern technological advancements, creating an unparalleled moviegoing atmosphere. Distinct from its contemporaries, the Picture House combines its original architectural features with a curated selection of films, ranging from mainstream releases to independent and arthouse productions, fostering a diverse cinematic culture.

The Hyde Park Picture House was originally designed by architects Thomas Winn & Sons and opened its doors on November 7, 1914.

Over the years, it has undergone significant transformations to preserve its historical essence while enhancing the audience experience. A major renovation project, known as the Picture House Project, commenced in April 2021 and was completed by June 2023. This £3 million refurbishment aimed to conserve the building's fabric, address urgent repair needs, and introduce modern amenities.

Architecturally, the cinema boasts a distinctive red-brick façade adorned with white Burmantofts Marmo columns and a Dutch gable with ball finials. The interior features an ornate balcony, a decorated barrelvaulted ceiling, and the original

screen framed by golden cherubs. Notably, it retains its 'modesty' gas lights, ensuring the auditorium is never in complete darkness, a feature unique to this establishment.

The recent renovation, led by Page\Park Architects, encompassed comprehensive conservation

Ferco Seating was proud to be a part of this project by providing seating solutions that were sustainable, accessible, and in keeping with the cinema's unique charm. On the ground floor, 232 Ferco Madrid BR (BR stands for tip-up) seats with red upholstery have been installed. Some of these seats are removable, allowing for more floor space and wheelchair access. Additionally, Tokyo red upholstery tip-up seats have been added to the balcony. 51 green Ferco Madrid tip-up seats installed in the basement extension. The Madrid armchair, part of the Quinette range, is an incredibly comfortable chair that's ideal for use in cinemas or corporate auditoriums. It boasts a generous size, with lumbar support in the backrest and a thick, plush seat. The unique ‘U’ shape of the backrest creates a comfortable and supportive vacuum in the center, which allows users to maintain good posture even during extended periods of use. Preserving and protecting the historic cinema building for future generations was the primary objective of the Picture House redevelopment. Ferco Seating played a crucial role in achieving this goal by providing seating solutions that were both sustainable and sensitive to the cinema's distinct design. Hyde Park Picture House in Leeds is now a more inclusive 'Cinema for All'. Ferco Seating is proud to have helped make this vision a reality. The project was delivered on time and on budget.

- Ferco Seating

efforts, the construction of a new three-story extension to improve accessibility, and the addition of a 50-seat second screen excavated from the basement.

This expansion allows the cinema to offer a more diverse range of screenings and events.

From a technical standpoint, the Hyde Park Picture House is equipped with full-spec DCIcompliant digital cinema projection and sound systems, ensuring highquality audiovisual experiences for its patrons.

The cinema's programming is eclectic, featuring high-quality commercial films, crossover hits, and art-house selections. Regular events include family matinees,

"When we started work on the Picture House project in 2015 we had no idea of the challenges ahead and how long our original timeline would have to be extended. Nor did we fully appreciate the support and love so many people across the city and nationally would show for our cinema. As we stand on the cusp of re-opening, we are looking forward to a bright future with this gem of a Picture House restored and more accessible than ever before."

– Chris Blythe, Chief Executive Officer, Leeds Heritage Theatres

special screenings, and film festivals, catering to a wide audience.

The renovation project presented several challenges, including preserving the historic fabric of the building while integrating modern facilities. Addressing structural issues such as crumbling stone and brickwork, damaged plaster, and water ingress required meticulous planning and execution. The addition of new amenities, like a café, improved foyer spaces, and enhanced accessibility features, was carefully designed to complement the original architecture.

Situated in a vibrant cultural hub, the Hyde Park Picture House serves a diverse community, including local residents and students from nearby universities. The cinema continues

to be a cherished landmark, celebrating its rich history while adapting to contemporary cinematic trends.

"Our design approach had to be as respectful and as sensitive as possible to the original building, whilst trying to solve as many of the accessibility and performance issues the cinema was facing. It was crucial to retain the cosy and welcoming feel the Picture House is famous for. I have been working on the redevelopment project for five years now and it has been a real privilege to be involved. There have been countless challenges thrown at us, but I'm incredibly proud of everything we've been able to achieve. We're delighted to have retained the gas lighting at the cinema, with new and improved safety measures now in place."

– Mark Johnston, Project Architect,

Page\Park

REVIEW

CineAsia 2024 descended upon Bangkok from 9 to 12 December, a four-day spectacle of industry insight, technological innovation, and corporate posturing set against the backdrop of the True Icon Hall and Major Cineplex. As the premier convention for the AsiaPacific theatrical industry, it brought together exhibitors, distributors, and studio representatives from across the region, all eager to take the temperature of an industry that is still navigating a delicate balance between tradition and transformation.

A measured optimism permeated the event. Theatrical exhibition in Asia, though not immune to the global shifts in viewing habits, remains a dominant force in the box office hierarchy. Markets such as China and India continue to

9-12 December 2024

Bangkok, Thailand

wield staggering audience numbers, while countries like South Korea and Japan retain a stronghold on local content that rivals even the most ambitious Hollywood imports.

CineAsia's programming reflected these realities, offering a slate of studio presentations, technology showcases, and discussions on the ever-evolving landscape of cinema distribution.

The State of the Industry and Studio Presence

The 'State of the Industry' address set the tone for the week, a

reflection on the challenges and triumphs of a theatrical model that refuses to go quietly into the night. Global trends, regional market performance, and shifting distribution strategies were dissected with a level of scrutiny befitting an industry that, despite frequent obituaries, remains very much alive.

TheatreWorld at CineAsia 2024

The address also highlighted the resilience of exhibitors who have adapted to shorter release windows, diversified revenue streams, and an audience that now demands more than just a film - they want an experience.

Hollywood's presence at CineAsia was significant, though measured. Universal, Warner Bros., Paramount, Sony, and Disney all took the stage, offering distributors a first look at their upcoming theatrical slates. These presentations, a mix of high-energy sizzle reels, extended previews, and carefully managed enthusiasm, served their purpose: to convince exhibitors that the upcoming year holds enough blockbusters, awards contenders, and midbudget crowd-pleasers to keep seats filled and concession stands busy.

International cinema was equally well-represented. The rise of locally-produced hits across Asia has been one of the defining industry stories of the past decade, with regional powerhouses increasingly proving that audiences will turn up in force for homegrown content. Panels on marketspecific challenges and strategies for global distribution underscored just how much influence Asia now wields over the industry's direction.

Honouring Excellence: A Distributor's Impact

Among the event's key moments was the presentation of the Distributor of the Year award to Soupy (Subha-Orn)

Rathanamongkolmas, Vice President of South Asia for Universal Pictures International. With nearly three decades of industry experience, Rathanamongkolmas has played a pivotal role in shaping Universal's strategy across the region, championing films that have found both commercial and critical success in Asian markets. The recognition was a nod to both her individual contributions and the larger importance of localised distribution strategies in an industry that can no longer afford a one-size-fits-all approach.

Technology and the Future of Exhibition

Beyond the films, CineAsia remains an essential marketplace for the latest in theatrical technology. This year's trade show floor was a showcase of the industry's most cutting-edge advancements, from next-generation projection and immersive sound to evolving seating concepts and premium large formats. GDC Technology, marking its 25th anniversary, unveiled its latest innovations in enterprise software, demonstrating the kind of forward-thinking solutions necessary to keep exhibitors competitive in an era of digital disruption.

Luxury and immersion were key themes in exhibition trends, with vendors highlighting how premium formats, expanded concession offerings, and experiential add-ons can help cinemas maintain their status as entertainment destinations. The ongoing push for laser projection, AI-assisted operations, and high-frame-rate capabilities underscored an

industry committed to refining the theatrical experience; if not reinventing it outright.

Thailand's Cinematic Ambitions

The convention also doubled as a platform for Thailand's ambitions as a global production hub. The Tourism Authority of Thailand (TAT) made a strong push to highlight the country's viability as an international filming location, touting incentives such as a proposed cash rebate of up to 30% with no cap. The success of Death Whisperer: Tee Yod 2, a Thai horror hit that grossed over 1 billion baht and secured screenings in more than 30 countries, served as a powerful case study of the region's growing influence in the global film market.

Looking Ahead

CineAsia 2024 may not have been an event of sweeping revelations, but it provided something arguably more valuable: a reaffirmation of the industry's resilience and adaptability. As exhibitors and distributors left Bangkok, the focus was not on existential anxieties about streaming or shrinking windows, but rather on what comes next - how to meet audiences where they are, how to elevate the cinema-going experience, and how to ensure that, in an increasingly fragmented media landscape, the big screen remains the centrepiece of cinematic culture.

PREVIEW

CinemaCon returns to Las Vegas this spring, a triumphant thirteenth outing for the world's largest gathering of cinema exhibitors, distributors, and industry insiders. From 31 March to 3 April 2025, Caesars Palace will once again play host to an event that has, over the years, become a bellwether for the state of theatrical exhibition-a litmus test of both confidence and caution in an industry still finding its equilibrium post-pandemic.

For the first time in years, all major Hollywood studios will be present, a gesture that speaks volumes about their commitment to the big screen. Lionsgate, Paramount, Sony, Universal (alongside Focus Features), Disney, and Warner Bros. will showcase their upcoming theatrical slates, with Amazon MGM Studios making its CinemaCon debut-a notable move for a company that has, at times, seemed more comfortable in the streaming space. The return of these power players signals that, while streaming has irrevocably changed viewing habits, the industry's biggest names still recognise the theatre as the irreplaceable heart of cinema.

The event's centrepiece, as always, is the studio presentations-high-energy showcases that offer theatre owners and press an early look

31 March to 3 April 2025 Las Vegas, USA

at the films studios hope will define the coming year. Expect first-look footage, surprise guest appearances, and the usual grand pronouncements about the power of the cinematic experience. For exhibitors, this is a crucial moment: the films previewed here will shape programming decisions and, potentially, the financial fortunes of cinemas worldwide.

Beyond the Hollywood-heavy spectacle, CinemaCon remains a deeply practical gathering, a place where the business of exhibition is taken apart, examined, and reassembled. The world's largest cinema trade show will spotlight the latest innovations in projection, sound, seating, and concessions, with technology firms vying to convince exhibitors that their product is the next essential investment. From immersive audio to laser projection, from luxury recliners to gourmet concessions, this is where the future of the theatrical experience is mapped out.

International exhibitors will once again have a dedicated day of programming on 31 March, a necessary recognition of the fact that cinema is, now more than ever, a global business. Box office fortunes rise and fall on international markets, and as Hollywood leans more heavily on overseas audiences, the industry's future will be written not just in Los Angeles but in Beijing, Mumbai, and beyond. Expect panels and discussions on the challenges

COLLECT YOUR THEATREWORLD MAGAZINE AT CINEMACON 2025 PUBLICATION BIN

facing non-US exhibitors, from local content quotas to the impact of digital distribution.

Honouring those who have shaped the industry, this year's NATO Marquee Award will go to Sean Gamble, President and CEO of Cinemark, in recognition of his contributions to exhibition. The award, presented during the 'State of the Industry' programme on 1 April, serves as a reminder of the shifting leadership within exhibition, as chains navigate an era of unprecedented transformation.

Caesars Palace, a long-standing CinemaCon venue, provides an appropriate backdrop for an industry known for both spectacle and reinvention. Its conference centre will be a hive of activity, and its Colosseum-a state-of-the-art venue custom-built for theatregrade screenings-will host the major studio presentations. For four days, this stretch of the Las Vegas Strip will become the epicentre of theatrical exhibition, a space where the industry's past, present, and future collide.

For those attending, CinemaCon is more than just a conference; it's an affirmation that, despite everything-the streaming wars, the shortened theatrical windows, the evolving tastes of audiencescinema endures.

PANEL DISCUSSION

BRIDGING THE CONTENT SUPPLY CHAIN & LEVERAGING ALTERNATE CONTENT

Panellists:

Amit Kumar Sharma-Managing Director, Miraj Entertainment

Jackky Bhagnani-Film Producer & Actor, Founder & Managing Director, Jjust Group

Raghav Anand-Partner & Leader, Media - Digital & Convergence (Africa, India & Middle East), Ernst & Young

Rahul Puri-Managing Director, Mukta A2 Cinemas

Rajesh Mishra- Executive Director & Group CEO, UFO Moviez

Thomas D'souza- Senior Vice President - Programming, PVR INOX

Moderator:

Saurabh Varma-Film Director & Founder, HITFLIK

Overview

Cinema is in a state of flux. The old certainties - release dates that meant something, star power that guaranteed footfall, the unchallenged primacy of the

theatrical experience-have all been upended. The industry is facing an identity crisis, and nowhere was this more apparent than at Big Cine Expo 2024, where some of the biggest names in Indian film exhibition gathered to debate the

future of their craft. The panel discussion, titled Bridging the Content Supply Chain & Leveraging Alternate Content, was moderated by filmmaker and HITFLIK founder Saurabh Varma. Their collective challenge? Finding new ways to keep cinemas alive in an era of shifting audience expectations and unpredictable content pipelines.

Saurabh Varma, Film Director and Founder - HITFLIK

Rise of Alternate Content

Saurabh opened the discussion with the unavoidable: supply chain issues in theatrical content. The industry is still reeling from postpandemic production delays, strikes, and shifting consumer habits that have left cinema operators struggling to maintain a steady flow of fresh films. Thomas, representing one of India's largest multiplex chains, laid out the stakes: 'If movies alone can't sustain the business, what else can?'

One solution, he argued, lies in alternate content. Live concerts, gaming events, sports broadcasts, and anime screenings have all proven to be crowd-pullers. BTS concert films, for instance, have performed spectacularly, and Japanese anime titles like Suzume and Demon Slayer have attracted audiences that mainstream Indian films sometimes fail to capture. The numbers speak for themselvesalternate content now accounts for 5% of total admissions at PVR INOX, far surpassing the international benchmark of 3%. It is, Thomas suggested, not just a supplement but a necessity.

Jackky, himself a producer and actor, agreed that cinemas must expand beyond their traditional remit. 'The audience doesn't think in binaries anymore,' he said. 'For them, a cinema hall is not just a place to watch films; it's a place to

Raghav Anand, Partner & Leader Media - Digital & Convergence (Africa, India & Middle East), Ernst & Young

Amit Kumar Sharma, Managing Director, Miraj Entertainment

experience something collective, whether that's a live cricket match or a Taylor Swift concert.' His assessment was pragmatic: 'Theatres need to move with the audience, not the other way around.'

Regional and International Crossovers

Amit brought another perspective to the discussion: the changing geography of demand. While Bollywood's grip on the Indian market has loosened, South Indian cinema has surged ahead, fuelled by massive productions that don't just cater to local audiences but command attention across the country. The old perception that metro cities dictate content trends is outdated, he argued. 'We screened a Taylor Swift concert film, and the highest number of inquiries came from Sonipat. That tells you something.'

Rajesh expanded on this, making a case for breaking linguistic and cultural silos. South Indian films have already proven their national appeal, but what about international content beyond Hollywood? 'Why are we limiting ourselves to American films?' he asked. 'Why not Russian horror films, Korean thrillers, Spanish heist dramas?' The market, he suggested, is there-but it requires active cultivation rather than passive distribution.

and Actor

Nostalgia and the Power of ReReleases

A recurring theme was the recent success of re-releases. Films that had once underperformed in their initial runs, such as Rockstar and Tumbbad, have found new life in cinemas. The phenomenon, Jackky observed, was largely fuelled by nostalgia. 'A film like Rockstar didn't just age well-it became deeply personal for an entire generation.'

Amit pointed out that streaming platforms have inadvertently played a role in driving audiences back to cinemas. Many of these films found cult status online, creating fresh demand for big-screen experiences. 'People watched Rockstar on Netflix and then wanted to see it in a cinema. That's something we need to pay attention to.'

Jackky Bhagnani, Film Producer

Rahul Puri, Managing Director, Mukta A2 Cinemas

Rajesh Mishra, Executive Director & Group CEO, UFO Moviez

Rahul added that re-releases, when marketed properly, have a clear advantage: 'They already have an established fan base. You're not convincing someone to watch something new-you're giving them a chance to relive something they already love.'

Marketing, Data and Audience Behaviour

If alternative content, international crossovers, and re-releases are the future, the next logical question is: how do cinemas ensure people

show up? Marketing, according to Rahul, is an area where the industry is still stuck in old habits. 'We think about marketing as visibility-putting out posters, dropping trailers-but not enough about conversion. Are we actually using data to target audiences effectively?'

Raghav took this point further, arguing that the cinema industry lags behind others when it comes to leveraging data-driven decisionmaking. 'Every other industry uses precision marketing, but we're still treating it as an afterthought.' He suggested that cinemas should directly engage with audiences based on viewing habits. 'If someone watched Tumbbad on streaming, why not directly market a re-release to them? If a city has a huge anime fan base, why not create experiences around that?' The tools exist-it's the mindset that needs to change.

The Future

Ultimately, the panel agreed that the future of cinemas lies in adaptability. Theatres can no longer afford to be just screening venues; they must be reimagined as cultural

Thomas D'souza, Sr. Vice President - Programming, PVR INOX

hubs where different forms of entertainment coexist. Thomas put it succinctly: 'We're not just selling tickets. We're selling experiences.'

Whether through curated festivals, international film seasons, event screenings, or immersive live experiences, cinema owners must rethink their spaces. As Rahul pointed out, 'It's not about bringing audiences back-it's about making them want to stay.'

Cinema, then, is not dead. But it is changing. The panel made one thing clear: those who adapt will thrive, and those who don't risk becoming relics of an industry that once was.

PANEL DISCUSSION

DRIVING INNOVATION IN CINEMA F&B EXPERIENCE

Panellists:

Bhuvnesh Mendiratta- Chief Operating Officer, Miraj Cinemas

Devang Sampat-Managing Director, Cinépolis India

Sanjay Barjatya-Vice President - Operations, Roongta Entertainment

Satwik Lele-Chief Operating Officer, Mukta A2 Cinemas

S.B.P. Pattabhi Rama Rao-Managing Partner, Gourmet Popcornica

Moderator:

Akkshay Rathie-Director, Aashirwad Theatres

Overview

The age-old ritual of overpriced popcorn and fizzy drinks at the movies is ripe for reinvention. With audiences demanding more for their money and streaming services offering convenience at home, cinemas must rethink how they approach food and beverage (F&B) pricing. The panel at this year's conference tackled the challenge head-on, dissecting strategies to lure audiences back with compelling offerings, dynamic pricing models,

and a reimagining of the cinema dining experience. The conversation, led by Akkshay, brought together some of the biggest names in the industry, each with a distinct perspective on what the future holds.

Rethinking Traditional Pricing Model

Cinema F&B pricing has long followed a rigid, high-margin formula, but as Bhuvnesh pointed out, "Customers today want valuethey compare our prices with what

they get outside." Devang agreed, adding that the traditional pricing structure is being disrupted by shifting consumer expectations. While multiplexes historically relied on concessions as a key revenue stream, audiences are increasingly unwilling to pay a premium for standard offerings.

Sanjay noted that one approach is tiered pricing, where premium and economy options coexist. "You've got to have something for everyone. Not everyone wants a gourmet meal at the movies, but for those who do, we need to be ready." This shift towards flexibility could encourage

Akkshay Rathie, Director, Aashirwad Theatres

more people to indulge, rather than avoiding the counter altogether.

Bhuvnesh also stressed that pricing cannot exist in isolation from customer psychology. "It's about perceived value; people are willing to pay more if they feel they're getting a premium experience." Whether that means larger portion sizes, combo deals, or exclusive items, the goal is to ensure audiences feel satisfied with what they're paying for.

Loyalty Programmes and Dynamic Pricing

Loyalty schemes are becoming a major factor in F&B pricing. Satwik highlighted the need for cinemas to leverage customer data, stating, "If we know what our audience prefers, we can tailor offers to them."

Bhuvnesh expanded on this, explaining how digital platforms allow for personalised promotions, ensuring repeat customers feel valued. Many major chains have begun integrating app-based rewards, allowing customers to collect points or gain access to special discounts, reinforcing the idea that frequent patrons should be recognised.

Pattabhi Rama Rao suggested taking cues from airlines and hotels, where pricing fluctuates based on demand. "Why should popcorn cost the same

Devang Sampat, Managing Director, Cinépolis India

on a Monday afternoon as it does on a Friday night?" he asked. The idea of dynamic pricing, where F&B costs adjust in real-time, intrigued the panel, though implementation remains a challenge. Devang noted that while the logistics of such a system could be complex, it offers an opportunity to balance affordability with profitability, attracting budget-conscious viewers during off-peak hours while maximising revenue on high-traffic days.

Enhancing Cinema Dining Experience

Beyond pricing, the discussion turned to the quality of offerings. Devang noted that consumers today have higher expectations: "It's not just about popcorn and soda anymore. People want variety, healthier options, and even meal combos." This demand has led some cinemas to experiment with artisanal food choices, ranging from gourmet burgers to sushi platters, catering to evolving tastes.

Sanjay emphasised the importance of presentation and branding, saying that the look and feel of the food contribute to the overall experience. "You're not just selling food - you're selling an experience," he explained, highlighting the importance of aesthetics in an era dominated by social media. A well-

packaged meal that looks 'Instagrammable' can serve as free marketing, encouraging customers to share their experiences online. Bhuvnesh pointed to the success of international cinema chains incorporating full-service dining. "In some markets, people are coming to the movies for the food as much as the film," he said, stressing the need for innovation. Some theatres now offer waiter service inside premium auditoriums, allowing guests to order gourmet meals from their seats, transforming the traditional 'dinner and a movie' night into a seamless, all-in-one experience.

Addressing Restrictions and Flexibility

One of the more contentious points was the restriction on bringing outside food into cinemas. While multiplexes have long defended this policy as essential to sustaining their business model, recent legal challenges have forced a rethink. Satwik argued that cinemas must respond with better in-house options rather than relying on exclusivity. "You can't just tell people they have no choice but to buy from you. That doesn't work anymore," he said, advocating for stronger incentives to keep purchases in-house rather than enforcing strict rules.

Bhuvnesh Mendiratta, Chief Operating Officer, Miraj Cinemas

Sanjay Barjatya, Vice President - Operations, Roongta Entertainment

EVENT CALENDER 2025

31 MARCH - 3 APRIL CINEMACON LAS VEGAS, USA www.cinemacon.com

16-19 JUNE CINEEUROPE BARCELONA, SPAIN www.cineeurope.net

19-20 AUGUST BIG CINE EXPO CHENNAI, INDIA www.bigcineexpo.com

10-12 SEPTEMBER KINO EXPO ST. PETERSBURG, RUSSIA www.kinoexpo.ru

30 SEPT-3 OCT EXPOCINE SÃO PAULO, BRAZIL www.expocine.com.br

15-18 SEPTEMBER SHOWEAST FLORIDA, USA www.showeast.com

27-30 OCTOBER AUSTRALIAN INTERNATIONAL MOVIE CONVENTION GOLD COAST, AUSTRALIA www.cinemaassociation.asn.au

NOVEMBER META CINEMA DUBAI, UAE www.menacinema.com

Devang added that some cinemas are testing relaxed policies, allowing certain external items while still encouraging in-house purchases. "The key is to create an experience so compelling that people want to buy from us, not because they have to." Some cinemas have started allowing outside food on certain days or offering discounts on concession items when customers buy tickets in advance, blending flexibility with financial strategy.

The Road Ahead for Cinema F&B

The conversation made one thing clear: the future of cinema F&B is anything but static. With evolving consumer habits and mounting competition from home entertainment, cinemas must innovate to remain relevant.

Whether through flexible pricing, elevated dining experiences, or loyalty-driven incentives, the industry must adapt or risk losing its audience.

Akkshay wrapped up the discussion with a thought-provoking question: "If you had to change one thing about cinema F&B tomorrow, what would it be?" The responses ranged from simplifying the ordering process to offering seasonal menu rotations, but the sentiment was unanimous-change is necessary, and the time to act is now. With the right mix of creativity, adaptability, and audience engagement, the industry can redefine the moviegoing experience, ensuring that the joy of watching films on the big screen remains as enticing as ever.

8-11 DECEMBER CINEASIA BANGKOK, THAILAND www.cineasia.com

Satwik Lele, Chief Operating Officer, Mukta A2 Cinemas

S.B.P. Pattabhi Rama Rao, Managing Partner, Gourmet Popcornica

U T U R E R E L E S E S A

A glimpse of movies coming soon…

The Alto Knights

Production

Warner Bros.

Director

Barry Levinson

Starring

Robert De Niro, Cosmo Jarvis

Genre

Drama, Gangster

The Chosen: Last Supper - Part 1

Production

Fathom Entert.

Director

Dallas Jenkins

Starring

Jonathan Roumie, Elizabeth Tabish

Genre

Drama, Faith

A Working Man

Production

Balboa Productions

Director

David Ayer

Starring

Jason Statham, David Harbour

Genre

Action, Thriller

The Woman in the Yard

Production

Universal Pictures

Director

Jaume Collet-Serra

Starring

Danielle Deadwyler, Okwui Okpokwasili

Genre

Horror, Suspense

A Minecraft Movie

The Friend

Production

Warner Bros.

Director

Jared Hess

Starring

Jason Momoa,

Danielle Brooks

Genre

Action, Adventure

Production

Bleecker Street

Director Scott McGehee

Starring

Naomi Watts,

Bill Murray

Genre

Drama, Adaptation

Freaky Tales

The Amateur

Warfare

Production

Lionsgate Studios

Director Anna Boden

Starring

Pedro Pascal, Ben Mendelsohn

Genre

Drama

Production

20th Century

Director James Hawes

Starring

Rami Malek, Rachel Brosnahan

Genre

Suspense, Thriller

Sinners

Production

Warner Bros.

Director Ryan Coogler

Starring

Michael B. Jordan, Hailee Steinfeld

Genre

Action, Drama

Hell of a Summer

Production

NEON

Director Billy Bryk

Starring

Billy Bryk, Finn Wolfhard

Genre

Comedy Horror

Sneaks

Production

A24

Director

Ray Mendoza

Starring

D'Pharaoh Woon-

A-Tai, Will Poulter

Genre

Action, War

Production

Briarcliff Entert.

Director Rob Edwards

Starring

Anthony Mackie, Martin Lawrence Genre Adventure

Star Wars: Episode IIIRevenge of the Sith Drop

Production

Universal Pictures

Director

Christopher B. Landon

Starring

Meghann Fahy, Brandon Sklenar

Genre

Suspense, Thriller

Production 20th Century Studios

Director George Lucas

Starring

H Christensen, Natalie Portman

Genre

Action, Adventure

The Accountant 2

Production

Amazon MGM

Director

Gavin O'Connor

Starring

Ben Affleck, J.K. Simmons

Genre Action, Crime

Until Dawn

Production

Sony Pictures

Director

David F. Sandberg

Starring

Ella Rubin, Michael Cimino

Genre Horror, Thriller

The Legend Of Ochi

Production

A24

Director

Isaiah Saxon

Starring

Willem Dafoe, Emily Watson

Genre Adventure, Fantasy

Production

Marvel Studios

Director

Jake Schreier

Starring

Florence Pugh, Sebastian Stan

Genre Action, Superhero

Clown in a Cornfield

Production

RLJ Entertainment

Director

Eli Craig

Starring

Will Sasso,

Katie Douglas

Genre Horror, Adaptation

Final Destination: Bloodlines

Production

Warner Bros.

Director

Zach Lipovsky

Starring

Tony Todd, Brec Bassinger

Genre Horror, Supernatural

Lilo

& Stitch

Production

Walt Disney Studios

Director

Dean F Camp

Starring

Zach Galifianakis, Maia Kealoha

Genre Adventure, Family

Mission: Impossible

The Final Reckoning

Production

Paramount Pictures

Director Christopher McQuarrie

Starring

Tom Cruise, Pom Klementieff

Genre Action, Adventure

Karate Kid: Legends

Bring Her Back

Production

Sony Pictures

Director

Jonathan Entwistle

Starring

Jackie Chan, Ralph Macchio

Genre Adventure, Drama

Production

A24

Director

Michael Philippou

Starring

Sally Hawkins, Billy Barrat

Genre Horror

Production

Panorama Studios

Director

Rajkumar Gupta

Starring

Ajay Devgn, Vaani Kapoor

Genre Crime, Drama

Production

Wall Poster Cinema

Director

Sailesh Kolanu

Starring

Nani,

Srinidhi Shetty

Genre Action, Thriller

Sikandar

Good Bad Ugly

Production

Nadiadwala

Director A. R. Murugadoss

Starring

Salman Khan, Rashmika Mandanna

Genre Action, Drama

Production

Mythri Movie

Director

Gopichand Malineni

Starring

Sunny Deol, Saiyami Kher

Genre Action, Thriller

Production

Mythri Movie Makers

Director

Adhik Ravichandran

Starring

Ajith Kumar, Trisha Krishnan

Genre Action, Comedy

Production

Yoodlee Films

Director

Deeno Dennis

Starring

Mammootty, Gautham Menon

Genre Action, Thriller

Jaat

Bazooka

HIT: The Third Case

Raid 2