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FITNESS & LIFESTYLE MAGAZINE
GROOMING TIPS EXCEPTIONAL SCENTS & MORE...
THE REVOLUTION OF THE WATCH Fun Historic Facts
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MAINSTREAM DIET MYTHS DEBUNKED
REVEL IN
BARCELONA MUSCLE UP with The Superheroes
MEET THE LEGENDARY
MAGDY NAGUIB WHAT’S TECH? - - WHEELS WHEELS LATEST LATEST GOSSIP YOUR INTERIOR WHAT’S UPINTECH? GOSSIP - - REVAMP REVAMP YOUR INTERIOR
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A resort-like Sham el Nessim escapism Live a long, lazy Sham el Nessim weekend that will exceed all of your expectations. Discover blissful experiences for grown ups, younger guests and everyone in between. MIRAGE CAFE - EASTER AND SHAM EL NESSIM LUNCH BUFFETS PLATEAU - SHAM EL NESSIM BREAKFAST AND LUNCH SHAM EL NESSIM ROOM PACKAGE* DELUXE ROOM: (DOUBLE) STARTING FROM LE 3,710 INCLUSIVE OF ONE NIGHT AND SHAM EL NESSIM DAY USE SHAM EL NESSIM WEEKEND PACKAGE* DELUXE ROOM: (DOUBLE) STARTING FROM LE 5,735 INCLUSIVE OF TWO NIGHTS AND SHAM EL NESSIM DAY USE *RATES ARE ON A BED AND BREAKFAST BASIS
For more information or to make a reservation, visit jwmarriottcairo.com or call +20-2-24115588. jwmarriottcairo Ring Road, Mirage City, 11757 Heliopolis, Cairo, Egypt.
INTO THE DEPTHS When I look at photos of men from my grandfather’s generation, I see a sense of purpose in the eyes of those men – a sense of solidity and acceptance. I clearly see how they stayed anchored to positive emotions and complete integrity amid unpleasant situations like war. But I don’t feel the same kind of steely focus when I look at men today. Instead, I see men who drift to whichever way life pulls them with utter abundance and surrenderance. While there is not much a man can do about the continuous changes in the economy and societal shifts, our core values keep us resilient to these drifts to the very end and even subsume us into a more fruitful direction. By this, we no longer need to base our choices on circumstances, but rather on our internal compass to fulfill our individuality and live on our own terms. Perhaps you have a vague idea about what you value. But if you haven’t clearly identified them, you might commit actions that conflict with these core values that you may not be consciously aware of. And when this happens, the result is misery and frustration. There is something rewarding about having the courage to discern your personal principles. Think of it as a tree: values are our roots that keep us grounded in what is important to us and determine the quality of the fruit we bear. A strong tree endures hardships and confronts battles gloriously; it aligns actions with its values even during tough conditions. That sense of purpose I see in the eyes of my grandfather and his friends’ photos back during the war is envious, I must confess. Values are the ideas that you esteem to be of great worth and that give structure to your life. Think about those moments in your life when you felt absolutely whole, happy, and fulfilled as a man. The qualities you adhered during this time should be the same ones you follow in your life. Were they a combination of balance, confidence, faith, forgiveness, honestly, peace of mind, integrity, discipline, hope, wisdom, success, strength, and truth? Once you’ve named your personal values, it’s easier to pinpoint the factors that hinder you from achieving what you want in life. Your values are the building blocks of the type of life you truly desire. They serve as the light that illuminates your journey - and by having that light, you will discover your way to ultimate satisfaction.
Christine Kassasseya 2 | April 2017
SPR I NG I S I N THE A I R FOR OUR E ASTER PA R A DE .
ST R O L L T H R O U G H THE GARDEN PROMENADE AS THE SOUNDS OF JA Z Z , C H AT, F U N , G A M E S A N D L AU G H T E R F LOAT THROUGH THE NODDING PALMS. Lunch and dine at Roy’s on Easter Sunday ... begin Sham el Nessim celebrations with traditional breakfast classics at Omar’s Café... choose from lunch and brunch delights at the Garden Promenade Café. Head to The Bakery for cakes and chocolate eggs, where the only endangered species are the chocolate bunnies. Join our Easter Parade...
16 SARAY EL GEZIRA ST., PO BOX 33 ZAMALEK, CAIRO 11211, EGYPT. T: 00. 202.27.28.3000 CAIROMARRIOTTHOTEL.COM ARABIC.MARRIOTT.COM
THE FITNESS AND LIFESTYLE MAGAZINE TEAM Owner/Founder Zeyad Sorour
Editor-in-Chief
Ahmed El Khodary
Managing Editor Christine Kassasseya
Business Development Director Mohamed Ibrahim
Marketing & Project Director Samar Zaki
Art Director Eman Salama
Graphic Designer
Nada Al Azzeh , Ingy Salah Eldin
Financial Director Haitham Hamouda
Distribution
Ahmed Mohamed Youssef, Ahmed Fawzy, Mohamed Abd El Nasser & Alaa Hussein
PHOTO CREDITS
PHOTOGRAPHER: Eman El-Hawary
28 Al Shahid Mohammed Qenaya St., Heliopolis, Cairo, Egypt Tel/Fax: (+202) 24156580 Mobile: 01115683666
4 | April 2017
F&L Magazine flmagzine_ www.fitnessandlifestylemagazine.com
CONTENT April 2017
GROOMING
Steal The Trend Celebrity Look of the Month A Daily Skin Care Routine for Healthier Skin 12 Scents That Drive Women Wild
WATCHES
The Revolution of the Watch: Fun Historic Facts 6 Ingenious and Unique Watches We Want in 2017 Top Designer Bracelet Watches for Men
SMART
Interview with Magdy Naguib The Power of Marriage: Tips on How to Save Your Marriage Interior Design Men Can Get Behind
ADVENTURE
Revel in a Magical Old World Ambiance in Barcelona Top Easter Weekend Getaway Ideas for the Family Right Time, Right Place
GEARS
Wheels Latest Gossip
TECHNOLOGY
What’s Up Tech? Celebrating Its First Year in The Egyptian Market Orange Egypt Opens Its Sixth Smart Store at “Smouha” in Alexandria
FITNESS
Build Muscle and Strength with Bodyweight Workouts Muscle Up with Superheroes Meet The Experts 8 Major Benefits of Functional Fitness
BODY & HEALTH
Celebrate Exotic Spices with Moroccan Dishes The Hidden Reasons You Can’t Lose Fat Get Big…Stay Lean: The Bulking And Cutting Cycles 5 Mainstream Diet Myths Debunked
ENTERTAINMENT Culture & Arts News Upcoming Events Zoom In
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CONTRIBUTORS Yasmine Shahine Life Coach
An Associate Certified Life Coach (ACC) by the International Coach Federation (ICF). At the begining of her coaching career, she engaged herself in ONE on ONE coaching and through the years she developed her own tailor-made coaching programs for people and companies to develop their potentials and awareness. Email: yshahine@whycoachegypt.com Facebook:YasmineShahineLifeCoaching YouTube:YasmineSLifeCoaching
Dr. Ahmed Mostafa
Healthcare and Nutrition Manager at Gold’s Gym Heliopolis He holds a BA in Physiotherapy from Cairo University. Upon graduation, he specialized in Spinal Injuries in McKenzie Institute UK and Sports Injuries Managements in Cairo University. He earned Specialist in Performance Nutrition from International Sports Science Association (ISSA). He holds certificate in Fitness and Obesity Nutrition from National Institute of Nutrition and Nutrition Certificate from National Research Center. He also has Advanced Life Support Certificate from Nasser Institute Hospital and CPR from American Red Cross. Email: drahmedmostafapt@yahoo.com Tel: (+2) 0111 2286 473
Victoria Haig
BSc and Fitness Nutritionist Specialist from the National Association of Sports Medicine USA Ten years in the Health & Fitness Industry as a Nutritionist in Madrid, Beijing, and now at CrossFit Stars Cairo. Victoria has created Healthy Meal Advisor (a healthy lifestyle ecosystem) to show people how healthy nutrient dense food can be tasty, how their plates should look like, and which foods in which proportions they should eat. Victoria practices ‘aware’ eating helping to educate the client: ‘everything we eat is either feeding disease or fighting it’ – encouraging the client to make their healthy eating a lifestyle not a diet. Victoria is also a mother and fitness junkie with several NASM certs. “Shifting your mindset to shift your weight.”
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Hossam Enaya
Fitness Manager at Gold's Gym Sheraton Hossam has been strength and conditioning specialist, sports nutritionist, and personal training for nine years. Received Bachelor degree in physical education from Helwan University, Certified in Strength and Condition Specialist (CSCS), from "NSCA" National Strength and Condition Association, Specialist in strength and condition (SSC), and Certified Fitness Trainer( CFT), from "ISSA" International Sports Science Association, and Workshop mechanics of injury prevention from “AFAA” Aerobic and Fitness Association of America. Email: hosam_enaya@hotmail.com Tel: 0122 1470 808
Zeina Kassas Certified Sports Nutrition Specialist from the International Sports Sciences Association U.S. (ISSA), Coach, and Sports Nutritionist at Athletics for Life Egypt Sports nutrition is not only about losing weight, it helps you attain the better version of you! Whether you’re aiming to get stronger, fitter, or more muscular, a healthy lifestyle all starts with your dinner plate! Email: Zeina.kassas@gmail.com Instagram: bigzeeez
Eman El-Hawary
Photographer & Art Director Studied photography in Dubai in 2008 and shortly went pro, where her clients quickly recognized that what they get is not a simple “professional shot”, but rather “a moment captured”. Also studied and worked in Cairo as a print-shop expert, a graphics designer, a web designer, and a crafts entrepreneur. Though best known as a portrait photographer, she is also recognized as a competent fashion, outdoor, and corporate photographer. “There is only you and your camera. The limitations in your photography are in yourself, for what we see is what we are.” -Ernst Haas Email: emozine@gmail.com April 2017 | 9
GROOMING - STYLE
THE CASUAL OFFICE
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1. MICHAEL KORS SLIM FIT SHIRT FOR EGP 2,481 2. IWC SCHAFFHAUSEN PORTOFINO AUTOMATIC 18-KARAT RED GOLD AND ALLIGATOR WATCH EGP 206,804.73 3. THOM BROWNE SLIM FIT SHIRT FOR EGP 9,223 4. ORLEBAR BROWN MEDEN SHIRT FOR EGP 4,830 5. ALEXANDER MCQUEEN GROSGRAIN TROUSERS FOR EGP 17,116 6. MONTBLANC TEXTURED LEATHER BELT FOR EGP 3,406 7. CANALI SLUB LINEN SHIRT FOR EGP 4,530 8. PAUL SMITH WEBBING LEATHER BRIEFCASE FOR EGP 12,468 9. TRICKER’S ROBERT SUEDE DERBY SHOES FOR EGP 10,996 10. MOSCOT GELT OPTICAL GLASSES FOR EGP 5,043 11. CANALI SLUB LINEN SHIRT FOR EGP 4,530 12. BALENCIAGA SLIM FIT SHIRT FOR EGP 7,770
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1. NORSE PROJECTS ESBEN SLIM FIT COTTON T SHIRT FOR EGP 1,907 2. PS BY PAUL SMITH PRINTED COTTON T SHIRT FOR EGP 2,640 3. LORO PIANA STRIPED COTTON SWIM SHORTS FOR EGP 7,925 4. GITMAN VINTAGE CAMPCOLLAR PRINTED COTTONPOPLIN SHIRT FOR EGP 4,249 5. ORLEBAR BROWN DANE STRIPED SHORTS FOR EGP 4,248 6. FRESCOBOL CARIOCA SWIM SHORTS FOR EGP 3,961 7. MULO NUBUCK ESPADRILLES FOR EGP 3,671 8. MULO NUBUCK ESPADRILLES FOR EGP 3,671 9. FRESCOBOL CARIOCA TRANCOSO WOODEN BEACH BAT AND BALL SET FOR EGP 3,293 10. KINGSMAN CUTLER AND GROSS ACETATE SUNGLASSES FOR EGP 9,119
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GROOMING - STYLE
CELEBRITY LOOK OF THE MONTH
J. CREW LUDLOW SUIT IN ITALIAN HEATHERED WOOL
CARTIER DRIVE
SAINT LAURENT PATENT LEATHER SHOES
BROOKS BROTHERS NONIRON EXTRA-SLIM FIT SPREAD COLLAR DRESS SHIRT
CUFFLINKS DREADNOUGHT WORKSHOP STERLING SILVER CLASSIC TIE BAR ULYSSE NARDIN 12 | April 2017
GROOMING - SKIN
A Daily Skin Care Routine for Healthier Skin Wrinkles, acne, blemishes, and dry skin are all signs of poor skin care … something that everyone hates. Although there is no reliable fixed cure for bad skin, there are endless solutions on how to enhance the appearance and overall health of your skin.
MEN’S SKIN CARE ROUTINE
It is almost a miracle if a man’s grooming set includes anything more than a bar of soap. Unfortunately, soap – whether it is normal or natural – contains harsh substances that strip away oils from the skin, leaving it taut and thirsty. A delicate cleanser, on the other hand, will cut through those overactive male sebaceous glands without grating the skin. 1. First, soak a flannel in warm water and press it to your face to open up your pores. Using a mild cleanser, gently rub in circles then rinse with cold water to close the pores. Pat dry and don’t stretch the skin. 2. Once a week, use a gentle face scrub/ exfoliator, and rinse off with lukewarm water. The purpose of this step is to smooth your complexion for a clearer and cleaner appearance, as well as to prevent or help get rid of bumps and blackheads. 3. Even the mildest facial cleansers can leave your skin overly tight, dry, and plain. To replenish the moisture content of the skin, you should apply cream. Wash your face with hot water first to open the pores and help absorb the moisturizer. TIP: Unlike women, men do not need a toner as their skin naturally readjusts the skin’s pH balance post-cleanse.
GENERAL TIPS FOR BETTER SKIN
Apply sunscreen in the summer. Nothing will age and damage your skin faster than the harmful ultraviolet rays of the sun. Make sure to apply a sunscreen that has at least SPF 15 every few hours during hot summer days or on the beach. Drink more water. Dehydration can cause your skin to overproduce oil to compensate 14 | April 2017
for the lack of moisture, which doesn’t sustain a healthy balance. Make sure to drink not less than 2 liters a day, and include fruits and vegetables rich in water – like cucumbers and lettuce – in your diet. Sustain a healthy diet. Nothing nourishes and hydrates your skin more than the vitamins and minerals present in fruits and vegetables. Include at least five assorted units in your daily diet. Change your pillows and towels often. Both pillows and towels absorb oil, dirt, dust, which can cause more harm to your skin than good over a period of time. It is recommended to change your pillows at least once a week, and your towels at least twice a week.
Learn Your Skin Type The first step to taking care of your skin is learning your skin type. Normal: Your skin stays oil free most of the day and doesn’t get irritated or dry quickly. Oily: Your skin secretes oil during the day and looks little shiny. You often get acne. Dry/Sensitive: Your skin feels dry and irritated most of the time and during all seasons. Combination: Imagine your face has a “T” on it. Guys who have combination skin have an oily T zone but dry/sensitive skin on the rest of their face (primarily the cheeks). Once you determine your skin type, you should purchase products that match with your skin type for optimum results.
DRY SKIN
• Glycolic acid gently exfoliates the skin to get rid of dirt on the outer layer and hydrate it. • Urea is a lesser known ingredient, but one that can really benefit dry skin as it promotes the retention of water, adding moisture to your thirsty skin while softening any flaky layers. CLINIQUE REPAINWEAR UPLIFTING FIRMING SKIN
DOVE HYDRATE FACE WASH
PCA SKIN DRY RELIEF BAR
DOVE ULTRA HYDRATING CREAM
OILY SKIN
• Dimethicone is an ingredient that mimics the qualities of oil but doesn’t have the same pore clogging downsides, so those with oily skin should keep an eye for this on the label. • Salicylic acid is another ingredient that’s ideal for oily skin, as it essentially gets into your pores and sucks the oils out.
NIVEA OIL CONTROL FACE WASH
RESIST ADVANCED KIT FOR OILY SKIN
L’OREAL MOISTURIZING GEL OIL CONTROL CREAM
BAXTER OIL FREE MOISTURIZER April 2017 | 15
GROOMING
- FRAGRANCES
12 Scents
That Will Drive A Woman Wild As clothing defines a man’s shape, fragrance is the signature of his character! Fragrance is an inevitable part of a man’s personal style and an unmissable accessory that expresses not only mood, but character too. Whether you like it woody or fruity, we’ve got you covered with a selection of sensual, elegant auras.
• Fragrances have three times sections; each contains individual notes that are combined together into what you end up smelling. As the notes dry up, the scent will evolve into something else. • If a fragrance remains monotone throughout its life, it is probably a low-quality type of perfume. • Fragrance can increase your level of confidence, attractiveness, alertness, and even double your chances of getting a woman’s phone number! • When looking to buy a fragrance, spray some on your wrist and wear it for one day to discern if the perfume complements your skin’s odor. • Winter fragrances usually last longer than summer fragrances, as they have more intense base notes that last up to 10 hours. • Rubbing the perfume into the skin seems a sensible thing to do, but in reality, it breaks the molecular bond and makes it weaker. Spray on your skin only when required… it is mean to compliment your odor not seize you!
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WATCHES - FACT SHEET
THE REVOLUTION OF THE WATCH:
FUN HISTORIC FACTS
1. The invention of the mainspring in the 15th century first made it possible for people to carry their portable clock watches anywhere, thanks to Peter Henlein. Born in Nuremberg in Germany, the clockmaker is the father of the pocket clock and the originator of the entire clock making industry that we know today.
2. Three centuries later, Patek Phillipe founded the first wristwatch in 1868. His ‘Platinum Perpetual Calendar Wristwatch’ sold at Christies for a whopping 3.1 million dollars in May of 2008.
3. From that time until the First World War, wristwatches were merely worn exclusively by women. When the World War I began, military tactics started to include time maneuvers, which enthused the watch industry to produce more wristwatches for men to allow them to check time easily.
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4. During the 1960s, Swiss researchers at the Centre Electronique Horloger were game changers in the watch world, inventing the quartz wristwatch in the form of Beta 1. Unlike the mechanical watches that had been in use until then, the quartz watch ran off battery and a piece of quartz. This development made quartz watches more accurate than mechanical watches and eliminated the need to re-wind the watch regularly. Since then, quartz watches have become a leading choice worldwide.
7. Calculator watches were first introduced in the 1970s and still remains to be produced. The most notable brand is the Casio Databank series, though watches made by Timex are also popular.
5. The OMEGA Speedmaster has been the choice of astronauts and space agencies ever since it became the first watch worn on the Moon in July of 1969. Since then, it has been worn on all six lunar landings and earned the nickname “the Moonwatch�.
8. The G-Shock by Casio was the first watch developed and tested to survive a drop from a ten-meter drop. Consequently, several brands developed watches that resist extreme adventures and conditions.
6. In 1971, Peter Dimitroff Petroff, a NASA engineer, invented the first digital watch for hospital uses. The watch was coated in 18-carat gold and marketed by Hamilton Watch Company as the Pulsar. The watch was sold for $2,100!
9. Sir Edmund Hillary famously wore a Rolex during the British Himalaya Expedition of 1953, where he was the first to reach the peaks of Mount Everest. Seven years later in 1960, the US Navy sent a submarine 35,798 feet below sea level. Out of scientific curiosity, they attached a Rolex watch to the outside of the vessel and were shocked to find it surviving without losing accuracy by even a second.
April 2017 | 19
- ELITE
6 Ingenious and Unique Watches We Want in 2017
WATCHES
HERMÈS CAPE COD TGM MANUFACTURE
Born from the singular vision of Henri d’Origny, Cape Cod consistently alters to the moods and styles of the times with the same square ad rectangle designs. The new Cape Cod TGM Manufacture models come in blue, black, anthracite, or opaline silvered dials, and matt indigo alligator strap, matt black and matt graphite alligator strap, or natural Barenia calf leather strap. The timepiece also features a circular-grained, snailed mainplate, satin-brushed bridges, and oscillating weight, ornamented with the company’s signature ‘sprinkling of Hs.”
FREDERIQUE CONSTANT CLASSIC WORLDTIMER MANUFACTURE
Frederique Constant has redesigned the Classic Worldtimer Manufacture and now presents its latest innovative version – a dark brown design of the world map finely etched onto to the dial and the twenty-four cities on its outer rim, allowing you to track time around the world with ease. And while the dial is packed with information indexes on each hour, the reading is absolutely simple. It is worth mentioning that Frederique Constant is the first brand to ever introduce world timer function that is completely controlled by the crow.
MONSIEUR DE CHANEL
Created for the first time by the Chanel manufacture, Monsieur De Chanel combines elegance with unparalleled quality. The new model boasts perfect geometric proportions, redefined graphic numerical design, and interplay between lines and circles, and a sophisticated hour framed by the octagonal architecture of Place Vendome, and an 18k beige gold case created by Chanel. Monsieur De Chanel is available in beige gold and white gold; both combined with an ivory dial with jumping hour, 240° retrograde minutes, and small second counter. 20 | April 2017
GRAHAM GEO.GRAHAM ORREY TOURBILLON
Forget childhood dreams of becoming an astronaut for Graham Tourbillion Orrey’s planetarium-style display will feature pieces from the Sun, Earth, Moon, and Mars in the dial! The spheres on the dial representing the celestial bodies are positioned in a manner that the wearer can view their relative positions to one another. The elliptical orbit of Mars relative to Earth and the Sun is presented through the track lines on the dial. The Earth's path doubles as both a Gregorian calendar as well as Zodiac calendar. The watch’s case is large at 48mm wide and is made of 18k pink gold.
SEIKO PRESAGE AUTOMATIC CHRONOGRAPH SRQ023
BELL & ROSS BR 03-92 HOROGRAPH
Once conquered the skies with a series of watches for the French Air Force, Bell & Ross introduced a new model intended to inform the traveller with the utmost clarity and accuracy. The new Horograph puts gimmickry on standby with a vibrant black matte dial and a 42 mm military-grade steel case. Its graphics are very extravagant and the display is as sharp as those of airport clocks.
Seiko has been expanding beyond its usual sports watches lately, and the upcoming Presage seems to feature the same enamel dials and a range of the brand’s finest mechanical calibers. Expected to launch in September, the new collection will offer unrivalled levels of value and quality of Japanese craftsmanship, presenting white enamel dial mounted on a black crocodile strap, and sapphire crystals dualcurved so that even the ridge of the dial can be seen without distortion from any angle.
April 2017 | 21
WATCHES - BRACELET
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TOP DESIGNER BRACELET WATCHES FOR MEN
Exude confidence and ooze a raunchy appearance with bracelet timepieces of spectacular opulence. With harmonious curves, clean lines, and rounded profile, bracelet watches are the sort of jewelry that every man can wear without feeling out of place. Here are the top luxury watches for men if you want to make a real statement.
1- VERSACE REVE CHRONOGRAPH BRACELET WATCH FOR EGP 37,834 2- DIESEL MR. DADDY 2.0 CHRONOGRAPH BRACELET WATCH FOR EGP 7,133 3- BOSS JET CHRONOGRAPH BRACELET WATCH FOR EGP 8,940 4- SALVATORE FERRAGAMO TIME AUTOMATIC BRACELET WATCH FOR EGP 28,805 5- MOVADO SAPPHIRE SYNERGY CHRONOGRAPH BRACELET WATCH FOR EGP 45,058 6- SHINOLA THE CANFIELD BRACELET WATCH FOR EGP 18,000 7- THRONE 2.0 CHRONOGRAPH MESH STRAP WATCH FOR EGP 8,940 22 | April 2017
SIMPLY BE..
*FULL OF HAPPINESS CHINOIX SALUTES ASIA’S MOST DESIRABLE CUISINE. INSPIRED BY CHINESE TRADITION, DISCOVER DISHES THAT FEEL LIKE A WARM, DELICIOUS HUG.
VALUE, FAMILY-STYLE MENUS PRIVATE DINING ROOM TO BE RESERVED IN ADVANCE
RENAISSANCE CAIRO MIRAGE CITY HOTEL RING ROAD, MIRAGE CIT Y, HELIOPOLIS CAIRO 11757 EGYPT T: +2 (02) 24063304 - CHINOIX.RHICAIRO@MARRIOT T.COM RENAISSANCECAIRO April 2017 | 23
SMART - SUCCESS STORY
INTERVIEW WITH
MAGDY NAGUIB Multi-Property General Manager JW Marriott & Renaissance Cairo Mirage City Hotels
Magdy Naguib started his career as the Financial Controller of Hyatt Prince in Heliopolos, which was later transformed into Sonesta Hotel Cairo. He was then promoted to several positions within Sonesta Hotel Cairo that led him to become a prominent General Manager in 1992. With a career dedicated to the hospitality industry for over 34 years in various positions, Magdy Naguib is a highly-experienced General Manager with a professional background rich in experience and expertise. His admirable charisma, unrivaled passion, and utter dedication are some of the qualities praised by the hotels’ employees and regular guests. Magdy Naguib, Multi-Property General Manager of JW Marriott & Renaissance Cairo Mirage City Hotels, shares with The Fitness and Lifestyle Magazine his aspirations and strategies. 24 | April 2017
WHAT HAVE YOU ALWAYS ENJOYED ABOUT THE HOSPITALITY INDUSTRY?
I love to meet and interact with people from different backgrounds and interests - this connection is always fulfilling and provides something new. There is never a chance to get bored. As well as being a peopleoriented industry, hospitality is creative. You are creating a product — be that restaurant, spa, or an experience —there is always a chance to dream up new ways of making it more enjoyable for your customers. This industry also opens a door to the world and exposes me to a broad range of cultures and countries. One can easily consider taking his skills abroad; this type of spice makes it very easy to wake up in the morning and feel excited about heading to work.
YOU HAVE WORKED FOR SONESTA RESORTS & HOTELS; WHAT ATTRACTED YOU TO JOIN THE MARRIOTT?
At Marriott, we believe that the company’s roots and culture set it apart from other hotel companies. Culture is made up of behaviors, traditions, and values – this is how we do business. A few years ago, we defined the five core values that are at the heart of Marriott’s culture: put people first, pursue excellence, act with integrity, embrace change, and serve our world.
IN YOUR OPINION, WHICH ELEMENTS HAVE MADE JW MARRIOTT HOTEL CAIRO BECOME SUCH A LEADING HOTEL IN EGYPT OVER THE YEARS?
JW Marriott Hotel Cairo delivers worldclass, luxurious services for both leisure and corporate needs to ensure a lavish experience to all of our guests. We constantly strive to innovate and upgrade our services to meet our clients’ expectations and pamper them with different experiences on every stay! Thus, the JW Marriott Hotel Cairo has designed the first and only manmade beach with artificial waves, sandy shores, and a themed water park to create a luxurious environment for everyone. In addition, we renovated our largest ballroom, Tutankhamun, to seat up to 2000 guests for all couples who wish to throw an extravagant wedding ceremony and for all well-rounded corporate needs. Needless to mention the prestigious 27,000 square feet Thai Mandara Spa, offering over 30 exotic treatments and an expansive choice of 12 treatment rooms and suites; all provided by our professional Thai therapists. Besides, guests can revel in more than 13 cosmopolitan restaurants, bars, and lounges with International cuisine, where the main restaurant Mirage Cafe and The Lobby View Bar are overlooking the golf course and lakes. The restaurant is enriched with floor to ceiling, wall to wall, glass windows. And the 27 Championship Golf course designed by European architect Peter Harradine is one of our biggest highlights,
where we hosted a number of prominent events and figures, such as the Scottish golf star, Colin Stuart Montgomerie, and the Irish professional golfer, Rory McIlroy. The 7106-yard golf course has a standalone Clubhouse, which is dedicated to golfers, featuring a variety of casual dining, snooker and pool tabled, and LCD screens to watch sports matches. The Clubhouse also features a Cards/ Library room with a rich décor including high ceilings, oak wood wall panels, regal furniture with rich velvet fabrics, and a majestic fireplace. And while elders indulge in our exceptional facilities, the little ones can enjoy a selection of PlayStation and arcade games at the Kids Club. In short, the JW Marriott Hotel Cairo offers well-rounded services to satisfy all ages and interests.
DURING YOUR SERVICE, YOU OPENED THE RENOWNED MANDARA SPA AND HEALTH CENTER. CAN YOU TELL US A LITTLE BIT ABOUT ITS UNIQUE POINTS?
JW MARRIOTT HOTEL CAIRO IS HUGE, HOW DO YOU STAY ON TOP OF THAT AND MAKE SURE THE SERVICE IS THE BEST IT CAN BE?
The Health Center at JW Marriott Cairo Hotel accumulates a wealth of reliable experience over the past decade, presenting personalized, result oriented, enticing programs and facilities that are tailored to each client’s needs and goals. All of our wellness requirements are effortlessly on hand. Our certified fitness professionals understand what is necessary to achieve our clients’ fitness objectives. State-of-theart equipment thoughtfully created training programs and classes all promote an ultimate sense of well-being, weight loss, cardio, muscle tone, an increase in energy, and a boost in morale. The Health Center offers a range of workout programs and classes, such as, ABS, circuit, spinning, aerobics, aqua aerobics and features a gymnasium containing the latest modern fitness equipment, a jogging track, climbing wall, and indoor and outdoor swimming pools. Scheduled dancing classes are also available, including Zumba, belly dancing, Hindi, Tango, Waltz, and Salsa. Our guests can also pamper themselves with relaxation time in the sauna, steam room, or Jacuzzi.
Consistency is the keyword. Also a consistent development of hotel operations and management is imperative, that’s why I constantly interact with clients and guests, instead of working behind the desk. So consistency and interaction are the two components.
WHAT IS YOUR PERSONAL DEFINITION OF LUXURY?
• Going the extra mile, wowing the guest whenever possible. • Abundance or great ease and comfort. • Providing an environment of simple elegance. • It’s where guests feel welcomed, comfortable and free to be themselves. • Authentic experience • Imparting a sense of harmony and wellness and beautifully delivers lasting memories.
Mandara Spa is a prestigious 27,000 square feet with over 30 exotic treatments and an expansive choice of 12 treatment rooms and suites overlooking the lively pool and with a daylight exposure. To provide guests with the ultimate in relaxation and pampering, the spa’s well-trained and skilled Thai therapists deliver over 30 authentic treatments, including passages, signature rituals, therapies, hammam, body scrubs, baths, steams, and body and facial treatments.
April 2017 | 25
HOW DO YOU OFFER THE LATEST TECHNOLOGY WHILE MAINTAINING THE HUMAN TOUCH?
The Marriott Mobile App is the perfect travel companion for all our customers; where anyone can easily book their accommodation, find hotels near their current position with our GPS functionality, and browse hotel photos, maps, amenities, and city guides. The app also manages reservations, views/cancels upcoming reservations, and adds reservations directly to the client’s calendar. You can also check-in and check-out without crossing by the front desk, and request services and amenities, or chat with an associate for anything else you need. All you need is to create an account and earn Marriott Rewards Points for each trip to receive offers. The app is available in English, German, French, Spanish, and Simplified Chinese, and is now available in iTunes, Google Play, Windows Phone Store as well as the Amazon App Store. This app breaks the mold of typical hospitality apps by going beyond the transactions and onesize-fits-all content. It dynamically personalizes the user’s experience throughout their travel journey according to what services they are most likely to need in the moment; from the trip planning mode and travel preparations, to instay hotel services. The new app interface also features an innovative “one-button” ergonomic design to provide travelers with easy thumb-tap access to booking, upcoming stays, mobile check-in, mobile requests, and more. None of this data translates to good hospitality without great staff. So for all these apps and robots, the beating heart of good hospitality is without a doubt a very human one. It appears that the future of hotel hospitality depends on a merger between data technology and the human touch.
MARRIOTT BRINGS TOGETHER A NUMBER OF PROPERTIES, INCLUDING STARWOOD… WHAT ARE THE FUTURE BENEFITS OF THIS MERGE?
The merge is a transformational moment for our company. It is a culmination of the inspired work of associates, who have built Marriott International into a diverse, strong company that can make a merger of this scale possible. Marriott and Starwood, combined, have become the world’s largest hotel company with a unique ability to meet the varied needs of travelers; whatever their purpose is and wherever they are in the world. This union has generated tremendous growth: growing value for shareholders, growing choices and benefits for consumers, growing economic advantages for our owners and franchisees, and growing opportunities for associates. This integration have emerged stronger, and better positioned, to compete in a rapidly changing marketplace.
EXCITING TIMES AHEAD FOR JW MARRIOTT HOTEL CAIRO. CAN YOU TELL US WHAT DEVELOPMENTS YOU HAVE PLANNED FOR THE FUTURE?
We are currently working on the renovation of Cheops & Chephren ballrooms to seat up to 250 guests. Additionally, a new outlet at the Clubhouse Mirage City Golf Club has been operating as Egypt’s most exclusive golfing venue for more than a decade, with its awardwinning greens hosting world-renowned tournaments and attracting golfing enthusiasts from all levels of play. Designed by Peter Harradine and lushly landscaped, the prestigious 18-hole championship golf course and the 9-hole executive course are the perfect place to work on your game or enjoy a competitive round with friends. Mirage City Golf Club also
operates a fully stocked pro-shop to cater to the sporting needs of the residents, and a beautiful Clubhouse where anyone can relax over drinks and snacks. Our current developments also include the renovation of Cucina Italian restaurant to boast a private dining, and wine and cheese. Cucina is the best place to savor the authentic flavors of Italy along with spirited live entertainment famous Italian kitchen, providing mouth-watering pizzas, pastas, and hearty hospitality within cozy surrounds. Last but not least, we will add to the flavorsome delicacies from Hong Kong, Thailand, Singapore and the mainland of China, two Teppanyaki
tables at our Asian restaurant Lemongrass. Guests will enjoy skillfully and authentically prepared dim sum, soups, main dishes, and salads, in addition to refreshing Lemongrass signature juice blends.
TELL US MORE ABOUT RENAISSANCE CAIRO MIRAGE CITY.
Inspired by the motto: no matter where or why you travel—there’s always something wonderfully new to be found. Renaissance Hotels encourage their guests to always discover new things during their travels so that they may never feel droning. Well, the Renaissance Cairo Mirage City Hotel location is terrifically strategic as a part of the luxurious 400acre. Mirage City in New Cairo also includes the JW Marriott Cairo Hotel. Renaissance Cairo Mirage City Hotel was designed to please guests with a total number of 333 commodious and comfortable rooms. Room types include standard rooms, large suites, two bedroom
suites, VIP suites, connecting rooms, and rooms for special needs to satisfy everyone’s desires while enjoying the pleasure of relaxing moments with our rooms’ outstanding features. Room features comprise coffee and tea in every room, high speed internet access, hair dryer, iron and ironing board, mini bar, separate shower cabinet, soaking bath tub, cable satellite LCD, in room safe, and an international telephone.
WE ALREADY KNOW THAT THE JW MARRIOTT RESTAURANTS APPEAL TO EVERY TASTE; DOES THE RENAISSANCE HOTEL SHARE THE SAME VISION?
Renaissance Cairo Mirage City Hotel provides an exceptional gastronomical experience, where guests can surely indulge in the authentic tastes at CITRON restaurant influenced by Arabic and Mediterranean countries, Chinese cuisine at CHINOIX, specialized in Beijing duck and
Dim sum, light snacks at the SOL pool Bar, refreshing cocktails and mocktails at VINTAGE, the Chinese Restaurant Bar, and FLUTE lobby lounge, the perfect meeting point to hold small meetings and gathering.
WHAT DOES THE RENAISSANCE HOTEL OFFER TO BUSINESS MEETINGS AND EVENTS?
Renaissance Cairo Mirage City Hotel has a total of 1189sqm of banqueting space. We have the 693sqm Baron Ballroom dividable into three spaces, the 144sqm Mirage and Heliopolis meeting rooms that can be divided into two rooms 72sqm each, the 45sqm Degla and Mokkatam ballroom, and the 68sqm Fostat and Korba boardrooms with state-of-the-art equipment to provide memorable special events and ensure the success of all business events.
April 2017 | 27
SMART
- RELATIONSHIPS
The Power of Marriage:
Tips on How to Save Your Marriage
W BY: YASMINE SHAHINE
Sadly, nowadays we can’t help but hear about the increasing number of divorce cases in Egypt. The psychological effects of divorce or separation on both the couple and children can be devastating, where parents undergo a severe phase of negative feelings - including depression, guilt, denial, blame, or betrayal – that make them oblivious to how they indirectly manipulate their children’s psychological state.
While divorce may be the healthiest choice for some cases, it is often wise to seek relationship coaching or marriage counseling before jumping to conclusions. HERE ARE SOME REASONS WHY COUPLES MIGHT NEED TO SEEK RELATIONSHIP COACHING TO SAVE THEIR MARRIAGE: WHEN THE COUPLE CANNOT FIND A WAY TO RESOLVE THEIR DIFFERENCES.
Many times, I have heard couples say, “We know what’s wrong, but we just don’t know how to fix it.” This is a perfect time to get a third party involved. If a couple is stuck, a professional help may be able to get them moving in the right direction.
WHEN THE ONLY SOLUTION APPEARS TO BE A SEPARATION OR DIVORCE. When a couple disagrees or argues frequently, a break may appear to be the best option. However, when a small break turns into a long time away from home or a temporary separation, an immediate help is mandatory.
28 | April 2017
WHEN A COUPLE STAYS TOGETHER ONLY FOR THE SAKE OF THE CHILDREN.
If a couple feels it is wise to stay together for the sake of the children, seeking relationship coaching will help a lot. Often couples believe that they are doing the right thing when staying together. On the contrary, if the couple is able to resolve all matters and move toward a positive, healthy relationship, this may be the best decision for the whole family including the kids.
WHEN THE COUPLE SEEMS TO BE “JUST LIVING IN THE SAME HOUSE.”
When couples become more like roommates than a married couple, this may indicate a need for counseling. If there is a lack of communication and intimacy, this may be a clear indication that a professional help is needed to help discover what is missing and how to get it back.
WHEN THEY FEEL THAT EVERYTHING WOULD BE OK IF HE/SHE WOULD JUST CHANGE.
The only person you can change is yourself, so if you’re waiting for him or for her to
change, you’re going to be waiting for a long time. This is often when I recommend seeking a coach’s help to better understand who you are and what you want. No marriage is perfect. If you expect marriage to be like a never-ending fairy tale with rainbows every day, you're in a big disappointment. Marriage can be a fairy tale with a strong love and connection, but remember, even fairy tales include obstacles and challenges. However, if these challenges were looked at from the right perspective and handled in the right healthy way, they could be the main reason for transforming the relationship to a happier one. It’s all right to seek professional help; it doesn’t make you look weak or helpless. On the contrary, it can be a first step towards saving a beautiful relationship or marriage that you might have seen as a failure. But keep in mind, for relationship coaching or marriage counseling to be effective, both partners need to be willing to take responsibility for their part in the problems, to accept each other’s faults, and to be motivated to repair the relationship.
April 2017 | 29
SMART - INTERIOR
INTERIOR DESIGN MEN CAN GET BEHIND Get out of your chaotic room and delve into the modern man’s world of timeless, minimalistic bachelor pad essentials with our top local interior design ideas.
MASKROS PENDANT LAMP AVAILABLE AT IKEA
WALNUT BUFFET AVAILABLE AT ENCODE SHOP
Neutral colors bathed in natural light tend to ooze a trendy masculine style and create a sense of calm.
CHAIR AVAILABLE AT ENCODE SHOP 30 | April 2017
COFFEE TABLE AVAILABLE AT BLEND FURNITURE
ALL LAMPS AVAILABLE EKLEGO DESIGN
NORSBORG THREE-SEAT SOFA AVAILABLE AT IKEA
CEILING LAMP AVAILABLE AT MAISON & OBJET
MODERN UPTOWN BOOKCASE AVAILABLE AT CARACOLE
BLEKVIVA BEIGE CURTAINS WITH TIEBACKS AVAILABLE AT IKEA
Restyle dark textures in a room with artificial lighting that supports the use of dark use.
EXCHANGE SOFA AVAILABLE AT EKLEGO DESIGN
JULIA CHAIR AVAILABLE AT BLEND FURNITURE
FLOOR LAMP WIRE TRIPOD AVAILABLE AT KARE DESIGN
SET OF TABLES AVAILABLE AT ENCODE SHOP HALLWAY BENCH WITH MIRROR SOLEIL AVAILABLE AT KARE DESIGN
April 2017 | 31
ADVENTURE
- BARCELONA
Revel in a Magical Old World Ambiance in
BARCELONA
TAKE A GAUDI TRAIL IN BARCELONA Gaudi is etched into the soul of Barcelona, from the rugged, sandy peaks of the Sagrada Familia to the explosion of vibrant mosaics at Park Güell. The Sagrada Familia is Barcelona's most famous landmark and certainly one of its most impressive sights. Because of its massive dimension and lush design, some people often call it a Cathedral although it is without a bishop's headquarters. From 1883, the Catalan architect Antoni Gaudi took over the construction of Sagrada Familia until his death in 1926. The Cathedral is mostly known for the façade of the birth, suffering, and salvation of Jesus Christ in the exterior. In the same way that the façades carry a rich symbology, the layout of the church is also full of concrete symbolic significance in a Gothic manner. This symbolism refers to the individual Catalan dioceses and Spanish dioceses, to every church in Latin America, on each of the five continents, to the apostles, to the great religious founders and most revered saints, the theological virtues, the sacraments, and more. 32 | April 2017
4 Must Dos
g out onto the Camp Nou Experience the thrill of walkin b’s Cups, and celebrate the Clu field, see the five European s, yer pla ing lud inc Museum, history in the FC Barcelona es. tch ma and s, trophie y rich in regard to work from The Picasso museum is ver life of Pablo Picasso. The the formative years in the ortant representation of imp Museum also houses an the 4,251 works that make up works from 1917, including permanent collection. artistic, authentic legendary Barcelona is known for its w as crawl and flamenco sho nightlife that encompass tap The . cks sna ure nat sig al loc accompanied with Spain’s ards a partner, caregiver or songs speak about love tow eak, rage from prison or heartbr about homesickness, war, . nce erie exp which makes it a worthwhile out sampling the seafood. No one leaves Barcelona with y a spectacular haul of Almost all restaurants displa you must try Cal Pep; a fresh seafood every day, but ait, squid rings, shrimps, and combination of fried whiteb little wedge clams.
DID YOU KNOW
CLIMB PICOS DE EUROPA Think Spain is just about beaches, flamenco, and sangria? Well, think again. Picos de Europa are jagged, deeply fissured mountains that span southeast Assurias, southwest Cantabria, and northern Castilla y Leon. The Picos comprise of three limestone massifs: the eastern Macizo Ándara with a summit of 2444m; the western Macizo El Cornión rising to 2596m; and the particularly rocky Macizo Central (or Macizo Los Urrieles) reaching 2648m. The 671-sq-km Parque Nacional de los Picos de Europa covers all three massifs. Whether you choose to enjoy a Teleférico de Fuente Dé 753m up to the top of the sheer southern wall of the Picos' central massif, climb and walk Spain's favorite 10km Ruta del Cares trail, or snap photos with cows near Covadonga’s little lakes, make sure to book your trip between July and September.
There are two stories about the founding of Barcelona; the first version claims that the city was founded by Hercules about 400 years before the building of Rome, while the other version attributes the founding of Barcelona to Carthaginian general Hamilcar Barca, father of Hannibal, who named the city Barcino after his family in the third century BC.
April 2017 | 33
ADVENTURE
- EASTER
Top Easter Weekend Getaway Ideas for the Family BUNNY UP… IT’S EASTER TIME AT CAIRO MARRIOTT!
The Cairo Marriott Hotel welcomes Easter with open arms! Enjoy the warm spring weather and start coloring those eggs! Every year, Easter comes with a lot of fun surprises, treasure hunts, and plenty of chocolate bunnies. Unwind as you get pampered at Cairo Marriott on the 17th of April with delicious meals and fun surprises! A breakfast buffet will be served at Omar’s Café from 6 till 11 a.m. including the classic Easter favorites. If you are not an early riser, Omar’s Café and Promenade Café will both offer a brunch buffet for “Sham El Nessim” from 1 till 5 p.m. Promenade Café will feature “Our Waves” Jazz Band for a little extra fun! No Easter is complete without some chocolate bunnies!! The Bakery will have special Easter treats of chocolate bunnies, cakes and many more Easter inspired desserts.
TREAT YOUR DEAREST ONES TO AN AWESOME EASTER AT JW MARRIOTT CAIRO
JW Marriott Cairo is your home away from home this Sham El Nessim; designed so you can relax and unwind. Visit the tranquil sanctuary of Mandara Spa and indulge in a variety of soothing treatments designed to distress and re-balance. Begin your day with a refreshing 60 minutes Traditional Hammam and 60 minutes blissful Balinese massage at Mandara spa. Soak up the sun by the outdoor swimming pool or ‘The Beach’ - Cairo’s dynamic water park, with sandy shores and wave pool. Younger guests will adore all of the fun activities at the Kids Club. Travel the world and taste all kinds of cuisines with the breakfast and lunch set menus on the breathtaking lake and golf course views at Plateau.
INTERCONTINENTAL, HOLIDAY INN AND STAYBRIDGE SUITES CAIRO CITYSTARS EASTER ACTIVITIES Spring is in the air … when the traditions and treats of Sham El Nessim dating back to ancient times are brought to life in the restaurants, cafés, bistros, and lounges of the three properties on Monday April 17. At InterContinental Cairo Citystars our chefs and restaurant staff will put a ‘spring in their step’ to make sure the day goes with a swing. From noon until 5pm, Al Khal, Pool Bar and The Lounge feature live music and belly dancer, a special ‘Sham El Nessim’ buffet with live cooking stations and traditional delicacies, plus a children’s buffet. At Holiday Inn Cairo Citystars the celebrations continue with authentic treats spicing up the sumptuous buffet spread at Windows from 12:30pm until 11pm. Staybridge Suites Cairo Citystars sees plenty of fun for kids on Sham El Nessim. The fun will include face painting, play dough and drawing with an Easter theme among other activities. 34 | April 2017
CELEBRATE EASTER BY THE NILE AT HILTON RAMSES HOTEL
Don't miss our great outdoor family brunch by the pool at Breezes Lounge & Grill overlooking the River Nile. Enjoy our delicious BBQ, Easter specialties with live entertainment including DJ, singer, and lots of activities for the kids for only LE 299 per person (including service charge and taxes). You may also treat yourself and your family to a short break and enjoy our special Easter room package including breakfast and brunch for only LE 828 per person (including service charge and taxes).
EASTER BY THE NILE AT SEMIRAMIS INTERCONTINENTAL CAIRO
This Easter, relax, unwind, and indulge in our scrumptious food at the Semiramis InterContinental Cairo. With picturesque views of the river Nile, enjoy the fresh air and epic scenery as you brunch or lunch at the Nile Terrace and Pool Deck, located on the 4th floor of the property. Starting 12 PM, enjoy our special Easter brunch and sing along to live oriental music while your children enjoy an array of activities, including a puppet show, a magic show, egg colouring and everything in between. Why not relax the day before and start your day with a healthy breakfast before brunch? Enjoy our special Sham El Nessim package starting from EGP 2000 inclusive of a delicious breakfast on Monday morning followed by a mouthwatering brunch.
ESCAPE TO SOMABAY FOR SOME SPRING SUNSHINE THIS EASTER
There is no better place to spend your Easter break like Somabay. Boasting white sandy beaches, crystal-clear waters, year-round sunshine, and most importantly an action packed program, the destination guarantees a memorable spring escape for the entire family. Based on popular demand, Somabay is reviving its Dire Straits Experience once again on 16th of April, where fans will get the chance to enjoy classic smash hits; including Sultans of Swing, Money for Nothing, Brothers in Arms, Walk of Life, and Romeo & Juliet, complimented by Somabay’s stunning Marina views. The entertainment doesn’t stop there, with the flamenco musicians, Gipsy King’s, performing live on the 14 of April, followed by a Coldplay tribute act lined up on the 15th. The destination is also organizing an array of complimentary Easter themed activities to ensure your little ones are entertained throughout their stay.
SURPRISE YOUR FAMILY AND CELEBRATE SHAM EL NESSIM AT RENAISSANCE CAIRO MIRAGE CITY HOTEL Renaissance Cairo Mirage City Hotel is an ideal choice for a Sham El Nessim stay-cation. Welcome spring with your family and kids at SOL Pool Bar for a sumptuous BBQ lunch with live DJ including jumper castle, clown, magician, face painting, popcorn, and candy station and exciting egg hunt for your kids. Savor an eclectic Sham el Nessim buffet at Citron the international restaurant with an exciting live entertainment or gather together with your family at the Chinese restaurant Chinoix offering a special salt crusted fish dish for the whole family to share on this special occasion. Spend the night at Vintage Bar & Lounge with your friends and don’t miss our spring party with live DJ and percussion Mix.
CELEBRATE THIS EASTER HOLIDAY AT THE NILE RITZ-CARLTON, CAIRO
Spring is here and The Nile Ritz-Carlton, Cairo is excited to open its doors to families for a warm and festive Easter family vacation. In celebration of Easter, the Nile Ritz-Carlton, Cairo showcases an endless selection of family activities and events. The celebrations kick-off on Monday 17th of March as the all-day dining restaurant ‘Culina’ hosts a lavish Easter brunch, offering a wide variety of culinary creations. This specially enhanced buffet features extensive carving and seafood stations, paired with Easter inspired dishes and delicious desserts. During brunch, children are invited to take part in an exciting Easter festival at ’The Garden City’ right across from Culina, where they will enjoy a special brunch and fun activities. Families can also choose to enjoy Easter under the sun with the ‘Surf and Turf’ family pool package. Nox will be hosting a luxurious ‘Easter Oyster’ rooftop dinning and party experience.
April 2017 | 35
ADVENTURE - GETAWAYS
Right Time, Right Place
Spring is upon us, and with it, warm weather, outdoor events, and extraordinary cultural activities are calling from different parts of the world.
MEXICO
MOROCCO
JAPAN
CAPE VERDE
MOROCCO
Nature and culture consort with the inner souls of the visitors in Morocco; from visiting historic Imperial cities like Marrakech, Casablanca, Rabat, and Fes to indulging in adrenaline boosting activities and expeditions with a 4 wheel drive in the desert, camel safari through the famous sand-dunes, or Mount Toubkal (4,068 meters) hiking. And if you are spending a long vacation in Morocco, don’t miss the Sacred World Music Festival in June. Whatever you choose to do during your visit, one thing that you will surely enjoy beside the culture is the warm hospitality you receive from Moroccan citizens. 36 | April 2017
MEXICO
Mexico has everything one could ever need; the exuberant and welcoming people, the Maya and Aztec cultures, the far-fetched natural beauty, the stupendous colonial architecture… a diverse Mexican extravagance that never fails to seduce its visitors. Mexico is full of historical treasures that embrace the National Palace and the Metropolitan Cathedral, Alameda Park surrounded by streets lined with old colonial houses, and the National Museum of Anthropology amongst many other wonders. In Oaxaca State, streets are lined with old houses and its Indian population is certainly major attractions together with the beautiful surrounding countryside.
CAPE VERDE
Untouched and unrivalled, Cape Verde is an archipelago divided into two main groups of islands of which nine are inhabited. The Capital, Praia, is on the island of São Tiago and surrounded by exquisite beaches, while the town offers a lively ambiance with its bouncy nightclubs and typical colonial style houses. If you are a fan of adventures, you’ve got to wander by the magnificent landscapes of mountains with luxuriant vegetation in the wooded island of Santo Antão. And don’t forget to explore Fogo, the island of the great volcano that dominates the landscape. At a height of 2,892 meters, you will feel on top of the world. Above all, you can explore different islands in a water cruise tour!
JAPAN
Combining tradition with modernism, Japan cannot be ignored. Geisha and manga, robots and samurais, Zen gardens and skyscrapers, everything seems paradoxical; however, it all creates a certain symbiosis. If you are going to Tokyo, immerse in the appetizing selections of the fish market, and discover the extraordinary museums, the Senso-ji temple, Kyoto and its gardens, abundant impressive temples, the Imperial palace and the magnificent Himeji-jo castle, and of course, Mount Fuji! Surely, don’t forget to hike among the mountains, forests, and peaceful lakes of Daisetsuzan National Park.
potterycafe.net
GIVE YOUR TASTE BUDS A TREAT WITH OUR NEW MENU
• Madinaty • Chillout Mall • Sodic (westown hub) • Lpassage (Alexandria) • Court yard Maadi • New Cairo • Cairo Festival City Mall • Tivoli Dome Heliopolis & Zayed • Maadi • Zamalek • Mall of Arabia • Heliopolis
April 2017 | 37
GEARS
- WHEELS
WHEELS LATEST GOSSIP
2017 Yamaha SCR950 Brand new SCR950 combines vintage, scrambler styling, and modern engineering with its slim bench seat, retroracing side number plates, fork boots and bold color accents. The 58-cubic-inch (942cc) engine is an air-cooled SOHC 60° V-twin with four valves per cylinder, a pent-roof-shaped combustion chamber, and 9.0:1 compression ratio. The engine is perfect for riders who like to explore unpaved roads. Also a 2-into-1 exhaust pipe layout on the right side of the engine contributes to the lively performance of the machine, with a sloppy muffler for better ground clearance and a pleasant exhaust note. The SCR950 wide and tall crossbar-type handlebar creates light steering feel, while centrally placed footpegs, and a long seat allow the rider to easily adapt to different riding styles.
38 | April 2017
McLaren 720s Light, strong, and fast, the McLaren 720S will push the limits of what you once thought impossible in a supercar. The outlines of the 720S are distinctly McLaren, yet the details are boldly inspired from the Great White Shark – an exquisitely sleek yet callously efficient hunting machine. Also the majestic opening of the doors is one the most glorious design features of the iconic car, making entering and exiting effortless and stylish. And the moment you press the start button, the twin-turbo V8 comes alive with a powerful growl that rushes your adrenaline. The powerful M840T engine and 4.0-litre unit promise maximum power and increased fuel efficiency. Needless to mention the sumptuous leather that extends from the electronically operated and heated seats to the dashboard, headlining, and rear luggage area!
2017 Mercedes GLC 250 Coupe’ Mercedes never fails to impress us with its powerful structure and dynamic form, but the new coupe’ captivates the beholder’s eye even further! The sporty silhouette of the new GLC Coupe’ combines a sleek roofline harmonious with a powerful rear design as well as a standard 18-inch light-alloy wheels for a truly breathtaking appearance. And the interior isn’t less sexy! The perfectionist-modern lines of the center console, the black trim components in piano-lacquer appearance, and the horizontal trim element in silver chrome on the dashboard bring out the uniqueness of the GLC Coupe’. What’s most impressive is the 9 speed gearbox always keeps you in the torque band. Powered by a 2-liter turbo engine producing 211 hp and 350 Nm of torque, you’ll go from 0-100km/h in 7.3 seconds, which is more than sufficient. April 2017 | 39
Ducati SuperSport Designed for those looking for a thrilling experience, the SuperSport upgraded version provides a livelier edge. The SuperSport is designed for the everyday roads with maximum safety and reliability; as it is powered by a specially adapted version of the already renowned and appreciated 937cm3 twin-cylinder Ducati Testastretta 11°. Euro 4-rated, it has four valves per cylinder, a secondary air system, liquid cooling, a 12.6:1 compression ratio and bore and stroke measurements of 94 and 67.5 mm respectively. Engine output amounts to a huge 113 hp at 9, 000 rpm* and a maximum torque of 96.7 Nm at 6,500 rpm; all of which ensures that the motorcycle works with the highest levels of efficiency.
Aston Martin Valkyrie Sticking to the fine tradition of the ‘Vantage’ cars, Aston Martin has launched a new modern technology with Valkyrie. By bringing together Aston Martin, Red Bull Advanced Technologies, project partner AF Racing and some of the world’s leading technology partners, the Aston Martin Valkyrie promises a transcendental performance and distinctive experience. The remarkable special car features V12 engine that creates 1,000 horsepower and, when combined with a weight of 1,000 kilograms, gives the Valkyrie a 1:1 power-to-weight ratio. This suggests that the power and speed of the car will provide a Godly experience, and with production limited to a maximum of 150 units, it will be super exclusive, too! 40 | April 2017
April 2017 | 41
TECHNOLOGY - NEWS
WHAT’S UP TECH?
HP ENVY CURVED ALL-IN-ONE DESKTOP
PANASONIC ELUGA PURE
BRAVEN BRV-XXL WATERPROOF SPEAKER
NOKIA - 3310
SAMSUNG SOUND BAR
42 | April 2017
SAMSUNG SOUND BAR
Create a home theatre experience and spend the night with the ultimate in surround sound technology. The Samsung Sound Bar is smartphone compatible to stream your favorite playlist throughout the house via Bluetooth, so you can set the mood on the most romantic day of the year. Or connect the Sound Bar to your TV to watch your favorite movies together with HD audio that’s crystal clear from every angle so you’ll feel like you’re in your own private cinema. Available at ebay.com for EGP 4,873.
HP ENVY CURVED ALL-IN-ONE DESKTOP
As its name implies, the HP Envy Curved is defined by the shape of its 34-inch matte screen panel that features the same WQHD resolution (3,440 by 1,440 pixels), ultra wide 21:9 aspect, and covers 99% of the sRGB color gamut for a vibrant and bright visuals. The HP Envy Curved is equipped with a choice of Intel’s latest CPU, the 7th generation Core i5 or Core i7 quad-core, and 8GB, 12GB, or 16GB of RAM. You can spec the Envy Curved with a sole conventional hard drive or a combination of a hard drive and a solid-state drive. Among the most notable features about the desktop is its ability to connect external hardware and use the curved display as a monitor via one of its HDMI ports, hence providing large scale of uses. Available at amazon.com for EGP 26,334.
NOKIA 3310
A modern classic reborn. Thin, light and incredibly durable, the Nokia 3310 is a head turning modern twist on one of the best-selling feature phones of all time. Boasting an incredible 22-hour talktime and month long stand-by, the Nokia 3310’s
fresh, colorful, modern design brings it bang up to date. The feature phone has 2G connectivity, 2MP camera, FM radio, and built-in music player. Expandable storage is also available. The Nokia 3310 is available in four distinctive colors – warm red and yellow, both with a gloss finish, and dark blue and grey both with a matte finish. Nokia 3310 will be available for EGP 954.
BRAVEN BRV-XXL WATERPROOF SPEAKER
From backyard summer festivities to private gatherings, the BRV-XXL is the loudest, baddest Bluetooth speaker made for outdoor events. The speaker has four massive audio drivers, a rugged body, and an IPX5 weatherproof rating to withstand accidental falls, sand, dirt, and dust. Its massive 15,600 mAh battery offers people up to 14 hours of uninterrupted playtime, and the 1 A USB port will give your smartphone a charge when it’s running low. Built in bass and treble controls allow you to customize your sound. Available in two colors, black and white, at amazon.com for EGP 6,317.
PANASONIC ELUGA PURE
Panasonic launched its newest Eluga Pure smartphone with MediaTek processor and a 2900mAh battery. It also sports a 5-inch HD (720x1280 pixels) 2.5D curved glass display, and is powered by the 64-bit 1.25GHz MediaTek MT6737 quad-core processor with Mali-T720 GPU and 2GB of RAM. Furthermore, Eluga Pure offers a 13-megapixel camera with LED flash and an 8-megapixel camera with flash support. The smartphone should be distributed this month and is up for pre-orders already. Available in Titanium grey for EGP 2,955.
April 2017 | 43
TECHNOLOGY - EDITORIAL
CELEBRATING ITS FIRST YEAR IN THE EGYPTIAN MARKET
Orange Egypt Opens its Sixth Smart Store at “Smouha” in Alexandria and Offers Unique Solutions and Exclusive Promotions to all Customers
O
range Egypt announced the opening of its sixth “Smart Store” in Egypt in a spectacular celebration held at the new store premise in Smouha - Alexandria, in the presence of Orange officials. In celebration of its First Anniversary in the Egyptian market through its stores spread all over the country, Orange Egypt continues to offer a new world of products, services, and promotions for all its customers to make their daily lives simpler and better, and enjoy a better customer experience as well as to enhance the value they receive from its products and services. These products and services also reflect the keenness of the company to provide state-of-theart technological solutions to companies designed according to their specific needs. The company offers exclusive promotions for all customers. When a customer buys a new line or any other device he can take part in a draw and be among 12 lucky winners of a prize of one-year free communications services. The offers also include gifts from Orange “Special” program in the form of discounts in Amer Group’s restaurants chain (Chilli’s – Studio Masr – Johnny Carino’s – Fish Market – Ocean Basket), free coffee at Costa Café or receiving free
44 | April 2017
minutes or SMSs or MBs. Orange Egypt offers a special discount of 50% on some Orange Power Banks, and the best price for a laptop and tablet with a discount of EGP 500, in addition to a discount reaching EGP 600 on several Samsung devices that support 4G services. Orange is also availing its exclusive “Lenovo B” at a competitive price for only EGP 1299. The new device is considered the best price in the market among large screen devices (4.5 inches) that supports the 4G. On this occasion, Eng. Ashraf Halim, Orange Egypt’s Chief Commercial Officer, stated, “Orange has always provided exclusive offers to its customers. It continues to do so in line with its policy and ongoing efforts to provide more added value to current and potential clients. Orange will always strive to offer the best mobile communications and fixed Internet services (Orange DSL) with the best quality for the best customer experience. In our smart stores, customers can enjoy special assistance and unique services by our experts at the dedicated Care Corner such as mobile data transfer, mobile internet setup, Orange applications, and much more.” “Orange has always put the customers’ interests at heart and considers their success
and welfare as its number one priority.” He added. Customers holding smartphones will be able to replace their SIM card for free to be ready for the official launch of the 4G service, while discovering the whole range of 4G devices that the company offers in addition to the latest offers and Internet bundles. The customers’ interaction with products through several digital screens and guiding signs situated in different locations in the store is considered the main idea behind creating those stores. In the realm of multiple offerings and different devices for the customer to experience, everything stimulates discovery and interaction. The new store is full of useful and fun innovations as well as modern devices such as tablets, handsets, smartwatches, connected objects, in addition to a wide array of colorful and practical accessories, and top of the line gadgets offered. Orange’s employees also assist customers in identifying the offered devices, making comparisons to choose a suitable handset, and pointing out the appropriate bundles to cater to their different needs and tastes.
Experience The Authentic TASTE OF ITALY
5 Abou El Feda St., Zamalek For reservation : 02 273 703 80 April 2017 | 45
FITNESS
- BULLETINS
BULLETINS
BUILD MUSCLE AND STRENGTH WITH BODYWEIGHT WORKOUTS While impressive new gym equipment and trendy fitness classes come and go, we will always have a way to exercise at anytime and in any place with one significant tool, our body! Bodyweight training is a series of exercises that are performed using the weight of your body as resistance. While some people may be skeptical of a workout that incorporates no heavy weights or machines, bodyweight training is proven to gain muscle, increase strength, enhance muscular definition, and burn fat. Among the most famous bodyweight exercises practiced by almost every fitness maniac are squats, push-ups, lunges, single-leg Romanian deadlift, mountain climber, pull-ups, and sit-ups.
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1.They are challenging. There are multitude of modifications to suit different fitness goals and fitness levels. Whether you choose to add reps, increase speed, or reduce rest periods, you can always upshift your performance. Because our bodies are designed to move in different ways, it is imperative to build and maintain a full range of motion for each joint. This will not only decrease the potential of injury and provide a better sense of mobility, but will also train your body to mimic the movements you make in everyday life.
2.They are multifaceted. There is a reason the squat and push-up have gained a remarkable fame; both are compound movements with compound gains! Compound movements are workouts that recruit more than one muscle group. Thus, a wellrounded program that contains 8-10 exercises can target all major
muscles and transform your physique in less than an hour! 3.They can build and maintain lean muscle mass. Ever notice that muscular athletes can get away with eating a lot in comparison with nonathletes? It is not just that training burns a lot of calories; muscles also burn calories and even at rest, too! Furthermore, bodyweight exercises boost the production of growth hormone, which often referred to as our natural fountain of youth due to its extraordinary metabolic functions. These characteristics are the key attributes of
HOWEVER,
sustaining a healthy life as you age. 4.They can beat type 2 diabetes. Exercise is an effective remedy for diabetes since it improves insulin response and lowers glucose levels from the blood, ushering the glucose into the muscles to be stored as glycogen and used for energy at later time. It also protects blood vessels, organs, and tissues from potential damage as it prevents the high level of glycation end products from accumulating in the bloodstream. Exercise is hence a natural solution that is as effective as medicine.
Bodyweight training is not as easy as it seems, and no matter how hard you train, you will build a gymnast kind of muscles and physique. Machines, on the contrary, offer a wide scale of weights to train at any level and a prospect of adding challenges gradually.
NOW OPEN
@ Tivoli Dome Heliopolis ZAMALEK: 0101 222 8818 OR 02 2737 2551 TIVOLI DOME HELIOPLIS: 0120 083 3499 April 2017 | 47
FITNESS - NETFLIX
MUSCLE UP WITH SUPERHEROES BY: NETFLIX
N
ow, there’s no excuse not to work out! We all know that sticking to a long-term regimen or even getting inspired in the first place is the trickiest bit. We’ve got a solution for you. Think that today you’re Jessica Jones or Iron Fist, that you’re in a city and people depend on you! We’re injecting a little of our favorite superheroes into all of us, this will put a fun edge on your workout and put it in a different context. Trust us, it’ll actually make a whole lot of difference! These Marvel superheroes are available to stream on Netflix anytime, anywhere.
20-Second Burpees Begin in a standing position with your feet together. Get down on your hands, and kick your feet back so that you are in a pushup position. Do one push-up, then jump up into the air, keeping your back and legs as straight as possible.
ROUND 3 (X2)
20-Second Hook Right 3kg Dumbbell Get in the boxing stance, place left foot in front of your right. Shift your right foot onto the toe and twist your torso, swinging your right arm locked at a 90-degree angle (intending to hit opponent on the cheek). Keep your left hand at the chin as a guard.
1. MARVEL’S JESSICA JONES - BOXING WORKOUT (TABATA STYLE)
After a tragic ending to her short-lived Super Hero stint, Jessica Jones is rebuilding her personal life and career as a detective who gets pulled into cases in New York City.
20-Second Jump Rope Hold rope with your hands at hip height and keep elbows slightly bent. Make sure your upper arms are close to your sides. Jump one or two inches off the floor, and land on the balls of your feet. The movement of the rope should come from your wrists and forearms.
ROUND 1 (X2)
ROUND 2 (X2)
20-Second Fast Jabs Right 3kg Dumbbell Get in the boxing stance, place right foot in front of your left, left angled out slightly and shoulder width apart. Put your hands up to protect your chin, tuck your elbows in, and make sure your hips are above your feet. Transfer weight forward and jab, this is a punch that comes straight out in front of you. 48 | April 2017
20-Second Upper Cuts Right Left 3kg Dumbbell Get in the boxing stance, place right foot in front of your left. Shift your weight into your right leg. When punching, your arm will be coming at an upward angle. Your shoulder, hips, leg, and feet will all pivot the same way.
20-Second Jacks Begin with your feet together and arms by your side. Slightly bend your knees and jump in the air, bringing your legs outwards about shoulder width apart, as you move your legs outwards, raise your arms up over your head. Your feet should land shoulder width apart as your hands meet above your head. Quickly jump back to your starting position.
ROUND 4 (X2)
20-Second Knee To Body Right 3kg Dumbbell Begin with your feet shoulder width apart and your hands up to protect your chin. At a fast pace, bring one knee upwards, while at the same time moving your hands downwards. When you lower your leg, bring your hands back up to your chin. Change sides in the following rep. 20-Second Jumping Lunges Begin in a lunge position by placing one foot in front of the other and bending at the knees. Use your legs to push off in a jump. While in mid-air, switch the position of your feet, placing the forward leg behind you and the rear leg in front of you.
2. MARVEL’S IRON FIST - MARTIAL ARTS
Billionaire Danny Rand (Finn Jones) returns to New York City after being missing for years, trying to reconnect with his past and his family legacy. He fights against the criminal element corrupting New York City with his Kung Fu mastery and ability to summon the awesome power of the fiery Iron Fist.
(3 SETS) 1 MINUTE BREAK BETWEEN SETS
30 Air Squats Stand with your shoulder-width apart and your toes pointed slightly outward. Bend your knees and lower your hips as though sitting down. Lower your hips until they are even with your knees. Keep them slightly forward. Push straight back up, lifting your hips up and forward. Don’t curve your spine. 20 Push Ups Hold your torso up at arms length. Lower yourself with your elbows close to your body until your chest almost touches the floor as you inhale. Using your pectoral muscles, press your upper body back up to the starting position and squeeze your chest. 45 Second Wall Sit Stand with your back flat against a wall. Walk
your feet out about two feet in front of you, spread about six inches apart. Until your knees are bent at a 90 degree angle. Hold this seated position contracting your abdominal muscles. 40 Leg Raises Lay flat on the floor. Engage stomach muscles and slowly lift your legs to a 90-degree angle, keeping your legs straight and not bending at the knees. Pause for a second then slowly lower the legs back down. 20 Turning Kicks Stand in the boxing stance, one foot in front of the other. Your kicking foot (back foot) comes round in a horizontal arc. Your top hip has to rotate up and over your bottom hip, and then extend forwards. As you turn your standing foot with turn as well. Once the kick is completed, rotate back and land your kicking foot in start position. 40 Jab and Cross Punches Get in the boxing stance, place right foot in front of your left, left angled out slightly and shoulder width apart. Put your hands up to protect your chin, tuck your elbows in, and make sure your hips are above your feet. Transfer weight forward and jab, this is a punch that comes straight out in front of you.
20 Knee to Body Begin with your feet shoulder width apart and your hands up to protect your chin. At a fast pace, bring one knee upwards, while at the same time moving your hands downwards. When you lower your leg, bring your hands back up to your chin. 45 Second Elbow Plank Get into a press up position. Bend your elbows and rest your weight onto your forearms and not on your hands. Your body should form a straight line from shoulders to ankles and engage your core. Hold this position for set time. 15 Plank Arm Lifts Get into a press up position. Bend your elbows and rest your weight onto your forearms and not on your hands. Your body should form a straight line from shoulders to ankles and engage your core. Without moving your torso, lift your left arm up and slightly to the left and hold for 1-2 seconds. Return to starting position and repeat with alternate arms.
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3. MARVEL’S LUKE CAGE BARBELL
After a sabotaged experiment leaves him with super strength and unbreakable skin, Luke Cage (Mike Colter) becomes a fugitive trying to rebuild his life in modern day Harlem, New York City. But he is soon pulled out of the shadows and must fight a battle for the heart of his city – forcing him to confront a past he had tried to bury.
(3 SETS X 10 REPS PER EXERCISE) USE THE HEAVIEST WEIGHTS THAT YOU CAN! Chin Ups Using a chin-up bar; put your hands on the bar with your palms facing your body. Raise your body until your chin is above the bar, and then lower yourself back down. Barbell Clean Begin with placing your feet shoulder-width apart and keep your feet flat on the ground. Grasp a barbell slightly wider than shoulderwidth apart. Squat down keeping your arms 50 | April 2017
fully extended with a flat back posture. Do the first pull by extending your knees and lift the bar straight up, thrusting your hips forward until your knees are under the bar. Your torso should be close to vertical and erect. Perform the second pull by brushing the bar against your mid to upper thigh. Move the bar upwards by explosively pulling the bar as high as possible keeping your wrist over the bar. Catch the bar as you rotate your elbows under the bar. Point your elbows forward, rack the bar against the front of your shoulders, and flex your hips and knees to absorb the weight of the bar. Snatch Feet hip width apart, knees are slightly bent with a wide handgrip on the bar. Chest is lifted, back is neutral, and arms are straight. Push with your legs to bring bar up towards knees. After the bar passes the knees, quickly re-bend to prepare to explode, accelerate bar up your thigh into your power position. In the power position, push with your legs explosively. The bar will continue to move
upward. Keep bar close to your body and elbows high. Catch the bar overhead by receiving the weight of the bar on straight arms overhead, in an overhead squat position. Close Grip Bench Press Lie back on a flat bench. Using a close grip (around shoulder width), lift the bar from the rack and hold it straight over you with your arms locked. This will be your starting position. As you breathe in, come down slowly until you feel the bar on your middle chest. After a second, bring the bar back to the starting position as you breathe out and push the bar using your triceps muscles. Push Ups Hold your torso up at arms length. Lower yourself with your elbows close to your body until your chest almost touches the floor as you inhale. Using your pectoral muscles, press your upper body back up to the starting position and squeeze your chest.
Cairo: 5, Abou El Feda Street, Om Kolthoom Hotel, Zamalek. Alexandria: l passage, 52 Foud Street For delivery call: 0101-222-8815 or 02-2737-2552
April 2017 | 51
- MEET THE EXPERTS
MEET THE EXPERTS
FITNESS
Jim Smith Owner of Diesel Strength and Conditioning
Annastoshia Dutko Fitness Model
I’M A LIFTER WHO WANTS TO TRAIN FOR AN OBSTACLE RACE. HOW DO I UP MY ENDURANCE?
WHAT DO YOU THINK OF THE LATEST FITNESS TRENDS LIKE P90X, INSANITY, AND CROSSFIT?
Perform low-intensity cardio during your workouts for an extended length of time to develop an aerobic base of conditioning. As your conditioning improves, increase the intensity by adding dumbbell farmer’s walks, lunges, prowlers, or sled pulls for distance, as well as body-weight circuits with minimal rest to increase muscular endurance. Then, following the SAID principle (Specific Adaptation to Imposed Demands), the most specific conditioning you can do is run an obstacle course for practice each week leading up to the event.
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There’s nothing wrong with trends except that they are trends. I am an advocate for trying new things and switching up your workouts, but I’m a firm believer in finding a type of exercise that you enjoy and works for you! The goal for most people is to stay active and stay healthy. Find something that you enjoy doing and a community of like-minded people to do that activity with. That combination sets you up for greater success than committing to a 30-day DVD program. What I love about fitness trends is that they open up options and ideas for people to try new ways to exercise. I do know people who have done P90X or Insanity and have had great results. When properly trained, CrossFit can be a great way to get your pump on and be surrounded by fitness people.
Gino Caccavale N.A.S.M. Certified Personal Trainer IS THERE ANY ANGER TO SWITCHING YOUR GRIPS FREQUENTLY ON LIFTS LIKE THE DEADLIFT?
Michael Jarosky Personal Trainer WHAT’S THE BEST DIET? PALEO? FASTING? GLUTEN-FREE? ANTI-CANCER DIET?
It’s safe, depending on the task at hand. The overhead grip is better for high-rep sets with moderate weight since it stresses the forearms more. When pulling with maximum weight, though, a mixed grip – dominant hand up and support hand down – will allow for less forearm strain, so switch when grip becomes a factor. Remember to keep your elbows straight since the mixed grip stresses the biceps of the underhand more.
The tough answer is this - diets don’t work. People lose weight in the short term, and then they put even more back on over time. The knowledge of healthy foods and fitness starts in the mind then flows straight down to the rest of the body. That is the best diet. Conscious choice is a way of life. You’ve got to choose to fuel your body with real food, preparing on the weekend for the week ahead. Get quality sleep, get up and exercise. It’s all about intention. Getting serious about the little daily choices - they are the ones that will accumulate into a changed life.
Dr. Matthew Isner Fitness Trainer
Sharny and Julius Founders of Sharnyandjulius.com
IS MORNING OR EVENING THE BEST TIME TO WORKOUT FOR WEIGHT LOSS?
IS IT SAFE FOR OBESE PEOPLE TO LIFT WEIGHTS?
There have been many competing camps as to which time is the best to workout. Some will tell you that to lose weight, it is best to workout in the morning. You do not have the fuel from breakfast, so your body turns to the stored fat for energy. You then burn more fat, and this primes your body for an increased metabolism throughout the rest of the day. The other camp says you should workout later in the afternoon or evening because your muscles have been warmed up from the day, and you will have more energy to perform the exercise, which will mean more of an effort and more energy expended. I would like to offer a third option: It really doesn’t matter! Weight loss is primarily based on your body’s ability to burn more calories than you take in.
Yes, natural, functional movements are safe and encouraged for obese people. The only thing to keep in mind for an obese person is that their organs are being crushed by their visceral fat, so have to work harder, therefore intensity must be managed to prevent organ trauma. When they do lose their weight however, previously obese people can become phenomenal athletes because of how powerful their organs have had to become.
April 2017 | 53
8 FITNESS
- TRAINING
MAJOR BENEFITS OF FUNCTIONAL FITNESS Functional training has become a popular buzzword in the fitness industry. Functional fitness focuses on exercises that mimic daily life movements to train the muscles to perform these moves safely and efficiently, enhancing one’s quality of life.
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BY: HOSSAM ENAYA
WHAT IS FUNCTIONAL FITNESS TRAINING? Functional fitness exercises train your muscles to work together and prepare them for daily tasks by simulating common movements you often do at home, work, or the gym. These movements include walking, jogging, running, sprinting, jumping, lifting, pushing, pulling, bending, twisting, turning, standing, starting, stopping, climbing, and lunging. Functional fitness trains your upper and lower body’s muscles at the same time to work together.
activation, which trains the core to stabilize the spine against external force through an array of different movement patterns and body positions, thus mimicking the force placed upon the core and spine in our everyday tasks and recreational activities.
6. Balance. Functional fitness training is recommended for everyone, especially older adults who wish to decrease the risk of falls and gain muscle strength as well as agility. 7. Coordination. When you implement mind-muscle connection, you become
more responsive and quick in any given workout. 8. Injury Prevention. When training in a functional manner, the muscles aren’t just strengthened, but the surrounding ligaments too, which is the area that can often become injured.
BELOW ARE SOME FUNCTIONAL FITNESS WORKOUTS THAT SUIT DIFFERENT FITNESS LEVELS.
WHAT ARE THE BENEFITS OF FUNCTIONAL FITNESS TRAINING?
BASIC LIFE MOVEMENTS
1. Movement Pattern. Our bodies are designed to move, not to sit slumped over a computer all day. Functional training focuses on training movement patterns rather than isolating individual muscles. 2. Better Posture. Functional training can help correct bad posture and muscular imbalances that are caused by the daily grind, stressful jobs, and hectic lifestyles. 3. Increases Metabolism. Functional training provides fantastic fat burning workouts, by including full body exercises that improve strength, endurance, and metabolism, and make use of every minute of your session. 4. Physical Tasks. Becoming more active can enhance the quality of your life in a practical and effective way, and functional fitness is low impact series of workouts that challenges strength, balance, and coordination. 5. Core Strength. Functional training involves core
Squats
EXERCISE PROGRESSION LEVEL I
LEVEL II
LEVEL III
Bodyweight squats/ weighted squats
Weighted in single arm
Single leg box squat/ jump squat
Weighted deadlift
Single leg deadlift
Single leg deadlift weighted in opposite arm
Lunges
Walking lunges/ multi-directional lunges
Walking lunges weighted in single arm under head
Walking lunges weighted in single arm overhead/ split jump
Pulling
Smith machine inverted pull up
Assisted chin up
Chin up/ pull up
Pushing
Full body push up
Single leg push up
Handstand
Pushing
Weighted squats and shoulder press
Single arm squat and press
One arm snatch/ throw ball to wall and catch
Twisting and Turning
Russian twist
Half kneeling wood chop
Split stance wood chop
Bending
When designing a well-rounded functional program, it is important to add the above seven basic movements – starting from the basic level up to the advanced one. Whether you choose to practice the moves using your own body weight or free weights – like kettlebell, dumbbell, and rubber band – make sure to incorporate functional training in your fitness routine.
April 2017 | 55
BODY & HEALTH
- RECIPES
Celebrate Exotic Spices with MOROCCAN DISHES Renowned for its mouthwatering complex spices, aroma, and flavor, the Moroccan cuisine is loaded with goodness and irresistibly zesty sauces. Almost all dishes are cooked is tagine and marinated with spices including saffron, cumin, coriander, cinnamon, ginger, and ground red pepper for an extraordinary scrumptious enjoyment. Sweets play a very important role in the Moroccan diet, which makes the entire experience a must try one.
Pomegranate and Roast Vegetable Salad
YIELD: 2 SERVINGS TIME: 55 MINUTES CALORIES: 410
INGREDIENTS: 2 small sweet potatoes, cut into chunks 2 red onions, cut into wedges 2 carrots, peeled and chopped into chunks 1 tbsp. ras-el-hanout (If available) 1 tbsp. olive oil 4 tbsp. balsamic vinegar 100g baby spinach 110g pomegranate seeds 50g light feta cheese, crumbled Salt and pepper to taste
DIRECTIONS: Heat oven to 200C, line a large baking tray with baking parchment. In a large bowl, toss together all the vegetables and mix with olive oil, salt, and pepper. Arrange the veggies in a single layer on the baking tray. Roast, turning once midway, for 40 minutes until tender. Set aside and allow to cool for 10 minutes, and then add the spinach leaves, pomegranate seeds, feta cheese, and vinegar.
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Speedy Meatballs
YIELD: 4 SERVINGS TIME: 20 MINUTES CALORIES: 390
INGREDIENTS: 350g ready-made beef meatballs 100g dried apricots, halved 400g tin tomatoes, chopped 250g almonds, toasted 1 tbsp. olive oil 1 tbsp. coriander, chopped 1 large onion, sliced 2 cloves of garlic, minced 1 small cinnamon stick
DIRECTIONS: In a large frying pan, heat olive oil and fry the readymade marinated meatballs for 10 minutes, turning occasionally. Set aside, move in a bowl, and leave to cool for few minutes. Using the same pan, add the dried apricots, tomatoes, cinnamon stick, and half a can of water to the pan, then bring to the boil and simmer for 10 minutes. Remove the cinnamon stick, and return the meatballs to the pan. Make sure that the tomato sauce covers the meatballs. Serve and sprinkle the almonds and coriander on top.
YIELD: 4 SERVINGS TIME: 50 MINUTES CALORIES: 304
Mouthwatering Chicken Tagine
INGREDIENTS: 8 skinless boneless chicken thighs, halved 1 onion, chopped 2 tbsp. olive oil 1 tbsp. honey 2 tsp. grated fresh root ginger 2 tsp. parsley, roughly chopped 400g carrots, cut into sticks Pinch saffron or turmeric 2 lemons, cut into wedges
DIRECTIONS: In a large pan with a lid, heat the oil and cook the marinated chicken until golden. Combine the onion and ginger, and then fry for another two minutes. Add 150ml water, saffron, honey, and carrots; stir well. Bring to the boil, cover tightly, and simmer for 30 minutes until the chicken is tender. Uncover and increase the heat for about five minutes to condense the sauce. Sprinkle parsley on top and serve with lemon wedges.
April 2017 | 57
BODY & HEALTH - WEIGHT LOSS
The Hidden Reasons
You Can’t Lose Fat
I
f you ask the average person about the causes of obesity, you’ll probably be told one of two things, “eating too much” or “exercising too little.” Whilst both answers are major contributors to obesity, they don’t explain the complexity of why humans are becoming increasingly fatter. Let’s start by examining some of the reasons why some of the developed countries have an ever-expanding waistline. Scientists have pinpointed a number of factors that contribute to this phenomenon. This cluster of factors has been given the name: the obesogenic environment. 58 | April 2017
BY: VICTORIA HAIG
Fortunately, we are able to adjust some of these factors, but not all as some are entirely uncontrollable. A prime example is the expense of whole foods, for example, fruit has become increasingly expensive over the last 30 years. If the price of raspberries in Cairo is anything to go by – you will know exactly what I mean. Conversely, the price of junk foods - such as carbonated drinks and pizza - have become cheaper. This shift is inexorably linked to what and how much we eat and in turn our risk of obesity. In some cases, factors we can’t control lead us to habits that are within our power to manage – such as cars. While it is a modern
necessity, we have allowed cars to transcend every aspect of our modern life, frequently using them for distances that could easily be biked or even walked. Obesity has sadly become linked to poverty as poorer areas often lack parks, sports centers, or even safe and comfortable places to walk, thereby reducing the likelihood of physical activity and increasing probable obesity. Technology is another modern cause of obesity – social media coupled with the rise of online shopping are making us more and more immobile. In addition to this online world, smart phones give us information at our fingertips, making the need to get up and
look for things redundant – whilst this may seem like a small factor when you multiple it dozens of times throughout the day, you are having an impact on your energy expenditure. Which brings me to the most important factor – sleep. Sleep deprivation leads to a reduction in glycemic control and a decreased sensitivity of our cells to insulin – making us more likely to store calories as fat. Poor sleep can also cause cortisol to spike, triggering a desire for high carb foods. So bearing all this in mind what can you do to conquer the obesogenic environment and live a lean and active life? Well, outlined below are my top 8 tips to live a lean life.
1. MAKE DINING IN THE NEW DINING OUT The younger millennial generation is the first generation to spend more money on dining out than on food for the house – often choosing fast food over the more nutrient dense home cooked meals. It takes a little extra time to cook at home, but the rewards are worth it, you’ll feel considerably better once you are eating whole foods rather than processed food.
3. WATCH OUT FOR KEY WEIGHT GAIN TRIGGERS There are key triggers of weight gain in both men and women’s lifetimes. For women these points are often puberty, pregnancy, and menopause, whereas for men they are more likely to be after marriage, desk job, or retirement. Just by being aware, you can take control and implement a plan to avoid these common times of weight gain.
2. AVOID BUYING BIG AND BULK This is a myth aimed at manipulating consumer behavior - buying in bulk isn’t cheaper because you eat it faster - one study found that over a two week period people burned through their stockpiles 112 percent faster than if they shopped for a few days at a time. Studies have also shown that when we buy smaller packets we are less likely to overeat. I often advise nutrition clients to buy mini packets of treats, opening another packet gives you pause for thought and reflection – do I really want to open another packet? Probably not!
4. EAT AT THE TABLE If you are distracted you are more likely to overindulge. It removes that internal fullness gauge and externalizes it. For examples, when people are eating in front of the TV they often eat until they have completely finished the food or the program. This kind of mindless eating makes you eat more calories. The same goes for mindless snacking in the car – eat all your meals at the table without added distractions. Besides, it’s a great way to bond with your loved ones.
5. HIDE BUT DON’T SEEK! An office study showed that office workers with chocolates on their desk ate 5.6 more chocolates than when they had to stand up and walk mere meters for them. This telling study shows that if you don’t want to overindulge, proximity and easy access to food plays a pivotal role in how much you eat. Quite simply hide treats at the back of the cupboard or don’t buy them at all. 6. MEASURING AND MONITORING I am often surprised that people have no idea how much they weigh. Studies show that many obese people actually either don’t know their weight or don’t consider their weight to be out of the normal spectrum. Some might argue that the scale shouldn’t dictate our happiness, but bear in mind that body composition is a key indicator of good health. And as weight or fat gain and muscle loss can creep up on us, it is a good idea to have some form of monitoring in place to ensure that you know what’s going on with your body before the problem gets out of control!
7. SHRINK YOUR PLATE SIZE TO SHRINK YOUR WAIST SIZE Using smaller plates and glasses sends a signal to your brain that your plate or glass is full – irrespective of the amount of food. How we perceive the quantity of food we are eating plays a large part in satiety. Research has proven that this seemingly obvious trick works and helps us reduce calories. 8. OBSESSION IS UNHEALTHY This leads me to the final tip – try not to obsess about food. People who undertake extreme diets or eliminate whole food groups seem particularly susceptible to binge eating. Once you deny yourself, it’s a slippery slope to a love-hate relationship with both your food and body. Eating is difficult to monitor so focus instead on food choices – choose nutrient dense whole foods and focus more on how much you eat rather than what you eat.
To conclude, these tips can help you take control of your eating habits and negate the obesogenic environment. Remember good nutrition and exercise always go hand in hand and both should be an integral part of a healthy life and a good waistline.
April 2017 | 59
BODY & HEALTH - WEIGHT LOSS
GET BIG STAY LEAN: The Bulking and Cutting Cycles BY: ZEINA KASSAS
The optimized body composition provides a competitive advantage in a variety of sports. Weight reduction is common among athletes aiming to improve their strength-to-mass ratio and aesthetic appearance. It is considered advantageous to achieve low levels of body fat while retaining lean body mass. The metabolic effects of this process have been given little context within athletics, such as physique sports (i.e. bodybuilding, figure), combat sports (i.e. judo, wrestling), aesthetic sports (i.e. gymnastics, figure skating), and endurance sports. But the human body is an adaptive machine; it works with the fuel given. Thus, staying on a diet for a very long period can actually make the body adapt to the low caloric intake and slow its metabolic rate. At this point, the diet is no longer beneficial for your body and health. There are a number of factors that will influence how much the metabolism slows down in the face of a hard diet. Some of these factors include how much exercise is being performed while you are on the diet, how much body fat you currently have (leaner individuals will see their metabolism slow down at a much faster rate), the particular food choices you are consuming on your restricted diet (low carb diets can cause the metabolism to slow down more since the carbs are heavily related to thyroid hormones), and how long you have been on that restricted diet. Here comes the need for bulking. Long term deficit eating can lower BMR, eating more will
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help to raise it, as will adding more muscle. Most people come out of a bulk being able to lose weight at a higher level than they previously did, as their maintenance level has increased. (The longer the bulk, the more our body adjusts to higher caloric levels = higher BMR ... while the longer the deficit, the more our bodies adjust to lower caloric levels = lower BMR). Whether you want to join a fitness competition, look muscular or ripped, or just want to increase your metabolism, bulking will help you reach your goals. Many people get burned out or reach plateaus after eating at a deficit for a long time. They reach a point where nothing is working, they can no longer safely reduce calories, or maybe they are just tired of surviving on so little calories. This is when a metabolism reset is usually done: where a person has to up their calories and stay there for a while, until the body readjusts to the higher calorie level (thus, creating a new maintenance). Then, they can start to lose at a higher calorie level. Using this time to also “bulk” (add muscle while eating in the surplus) can make it a bit more purposeful for the person vs. just eating more w/no other goals (which can be a tough mental battle for a person who is trying to lose weight). It gives a new “goal,” to take the person’s mind off of “I’m trying to gain weight on purpose, am I insane?” and gives those extra calories a job to do: build muscle. The building of muscle will also increase the body’s metabolism, as the muscle continues to burn calories long after the reset has ended. Thus making the
metabolism reset process dual purpose, and a little easier to stick to. Also, a person that is not at goal weight can do smaller “mini” bulks along the way to help keep metabolism raised, and to add a little more muscle “insurance” to what will be seen as the fat is melted away. Bulking can also be used for the person that is reaching/at goal weight, but not getting the “cut” that they thought they’d have at “goal.” Since we can’t “cut” what isn’t there, this usually means that there is not enough muscle there to “tone,” bulk/cut cycles allows the opportunity to build the muscle, then go back to “cutting,” repeating until the desired result is reached. For all parties involved, bulking can give that added benefit of a higher metabolism and maintenance level calories. Just keep in mind that bulking doesn’t mean to go out and load up on fast food, thinking that you loaded up on calories and will get big. Well, you are right on one thing, you will get big; but the only measurement that will change will be your waist. We don’t want that. So even though we are consuming high amounts of calories, you’ll gain a considerable amount of muscle and a minimal amount of fat, and you’ll lose nothing (or close to nothing) but fat when you cut. Thus, with each cycle of bulking and cutting, you’ll come out a little bigger, leaner, and stronger than the last. Repeat this enough times and voila, you have the body of your dreams. It really is that simple!
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BODY & HEALTH - MYTHS
5 MAINSTREAM DIET MYTHS DEBUNKED BY: DR. AHMED MOSTAFA
For many years, false nutrition information has gone viral, misleading many people. For this purpose, I am going to discuss some of the most notorious nutrition myths and their real explanation.
PROTEIN RELATED MYTHS:
*Myth 1: High Protein Diet Can Harm Your Kidneys Our kidneys are built to handle stress, as they are efficient at filtering all unneeded substances from the body. So as far as most researches show, eating too much protein doesn’t increase the load on the kidneys, because this extra workload represents a minor role compared to the kidney’s total workload. That being said, it is important to increase water intake with every increased intake of protein to replace what is lost in the urine. *Myth 2: 30 Gram Protein Absorption Myth For many years, people believed that the human body can digest and absorb only 30 grams of proteins per meal and the remaining amount is stored as fat; but is that true? Some researches revealed that the muscle protein synthesis that occurs with the intake of 25-30 grams of protein or more than 40 grams of protein was shown to have no more benefits for protein synthesis, but does it mean that the body will turn the excess protein into fat? Theoretically, amino acids can turn into glucose and be stored as fat in the body, but it’s very long and unlikely process.
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CARBOHYDRATES RELATED MYTHS: *Myth 1: Carbs Are Always Bad for You It is widely claimed that carbohydrates cause insulin sensitivity, thus harmful. Truth is, carbohydrates can be harmful for people with diabetes or insulin resistance who overconsume carbohydrates, but not with normal people who stick to a healthy, balanced diet. Reducing carbohydrates commonly processed carbs can help you lose weight only if it will make you eat less. However, if it leads to starvation, you should consider other options. *Myth 2: Whole-Wheat Bread Is Better Than White Bread Actually, both of them have almost the same number of calories; however, whole-wheat bread has a lower glycemic index so its consumption leads to lower insulin release. Also, its higher fiber content makes it more recommended than white bread.
FATS RELATED MYTH:
*Myth 1: Eating Fat Makes You Fat At the first sight, it seems logical that the higher fat we consume, the more fat we store in our bodies. The reality is fat itself is not the enemy, but over consumption of calories is. Eating plenty of fat filled food, such as fried foods and pizza, can be one of the reasons why your body stores fat; but it’s not the only reason. Moreover, removing fats entirely from your diet will not help you lose weight, because some fats can actually keep you satisfied and help you lose fat. The healthy fats are monounsaturated and polyunsaturated fats that are found in olive oil, avocados, raw nuts, and fish. These fats are healthy because of the extreme health benefits they provide to your body, such as weight loss and lower risk of heart diseases.
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ENTERTAINMENT
&
CULTURE
ARTS
BOOK Black Sheep
“In a family of cold-hearted black sheep, I, Axel Rutherford, am the blackest. My father has hated me since the day I was born. The feeling was mutual. In the shady underworld that was my legacy, Cleo McCarthy became my light. She was beautiful, passionate, and my whole world. So naturally my father had to destroy us. First he sent me away. Next he claimed Cleo as his own. But now I’ve returned, and nothing will stop me from taking back everything that is rightfully mine. He was the love of my life - when my life was still my own. We were young enough to believe we would last forever, Axel and I. But neither of us realized how cruel life - and our families - could be. Now I’m trapped in a gilded cage: desired by Axel, who must never know the full truth, and controlled by his father, who would sooner see me dead than free. And I wouldn’t even care, except that it’s no longer only my life at stake.” From the book’s cover.
MOVIE
King Arthur: Legend of the Sword Director Guy Richie brings powerfully energetic adventure in his new movie, King Arthur: Legend of the Sword. The story introduces young Arthur (Charlie Hunnam) who runs the back alleys of Londonium, totally unaware of his life he was born for until he grasps hold of the sword, and with it, his journey alters from the streets to the throne. With his uncle Vortigern (Jude Law) seizing the crown, Arthur comes up the hard way in the back alleys of the city to seek his true birthright that was robbed from him post to the murder of his father. And when he pulls the sword from the stone, his life turns upside down, forcing him to acknowledge his true legacy. The movie is written by Joby Harold, Guy Ritchie, and Lionel Wigram. 64 | April 2017
SERIES The Son
Based on Philipp Meyer’s acclaimed novel, the ten-episode, one-hour drama is a comprehensive family saga spanning 150 years and three generations of the McCullough family. The series traces the transformation of Eli McCullough (Pierce Brosnan), the alluring family patriarch, from good-natured to shrewd killer. He loses everything on the wild frontier, leading him to building a ranching-and-oil dynasty of unrivaled wealth and privilege. Eli’s eldest son Pete (Henry Garrett) has grown up in his father’s shadow and struggles to maintain his family’s identity and empire during the turbulent Bandit Wars of South Texas. Pete’s strong-willed daughter, Jeannie (Sydney Lucas) rejects her fate of existing solely to marry and bear children despite being raised in a man-dominant culture.
THE BIGGEST HITS OF THE MONTH THUNDERCAT ‘DRUNK’ (ALBUM) PITBULL - CLIMATE CHANGE ZARA LARSSON - SO GOOD TAKE THAT WONDERLAND BETTY WHO -THE VALLEY
PHOTOGRAPHER - AHMAD EL-ABI
Instagram: ahmad_abi
ARTIST - OSAMA FARID
Facebook: Painting Passion by Osama Farid Email: Info@artcafe-Egypt.com
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NEWS HOTELS
RADISSON BLU HELIOPOLIS TEAM MEMBER PARTY MARCH 1ST 2017
Fun filled with excitement is the best way to describe the 2017 4th Annual Team Member party for the Radisson Blu Heliopolis employees, which was held recently on March 1st 2017. It was definitely a celebration to remember; especially for the Hotel Team members as for the 1st time since hotel operational in year 2008, the staff had the chance to celebrate their event in a different environment. Overall commented it was definitely a success and an enjoyable one!
EL GOUNA EGYPT TO HOST TWO RENOWNED INTERNATIONAL SQUASH TOURNAMENTS
This year, El Gouna Egypt announced plans to host the El Gouna International Squash Open Tournament for men, in addition to hosting the Orascom Development PSA Women’s World Championship. Whilst this will be the sixth time for the men’s open to be hosted in El Gouna, the popular resort will be hosting the women’s championship for the first time ever! The tournament will start on the 5th of April and will run till April 14th, and is being held under the auspices of both the Minister of Youth and Sports and the Egyptian Tourism Authority. 66 | April 2017
MEDIA DINNER AT MARRAKECH RESTAURANT, HELNAN LANDMARK HOTEL
HOLIDAY INN CAIRO CITYSTARS OUTSTANDING PERFORMANCE RECOGNIZED
Helnan Landmark Hotel – New Cairo, 5th settlement, had the pleasure to host the media professionals of magazines and newspapers at Marrakech Moroccan Restaurant. A night to remember, everybody enjoyed the restaurant authentic Moroccan warm ambiance and attractive interior, the delicious traditional dishes and desserts specially created by our talented Moroccan Chef.
For the third time in a row, Holiday Inn Cairo Citystars won its way to the Ten Club. Holiday Inn Cairo Citystars celebrated winning IHG Ten Club Award for the hotel’s outstanding performance in 2016. Ten Club Award is an InterContinental Hotels Group regional award which hotels receive based on achieving outstanding performance in the Winning Metrics; a way to measure hotels’ performance in different areas including guest satisfaction, loyalty recognition, brand standards, and revenue among others.
HILTON ALEXANDRIA CORNICHE WINS LUXURY TRAVEL GUIDE AWARD 2017
INTERCONTINENTAL HOTELS GROUP CAIRO CITYSTARS ORGANIZED A BLOOD DONATION CAMPAIGN
Hilton Alexandria Corniche has the distinction of being awarded Stylish Luxury Hotel of the Year 2017 across Egypt by Luxury Travel Guide. This is the first time the hotel has received a Luxury Travel Award, which recognizes and celebrates excellence across all sectors of the affluent travel and tourism industry. According to Luxury Travel Guide, Hilton Alexandria Corniche stands out in Egypt for its well-known rooftop pool and terrace that guests use to capture picturesque views of the Mediterranean Sea.
In continuing efforts to help the community, InterContinental Cairo Citystars, Holiday Inn Cairo Citystars, and Staybridge Suites Cairo Citystars organized a blood donation campaign as part of Valentine’s Day celebrations. The event was held at the staff lounge on 14 February 2017 in collaboration with the Association of Friends of the National Cancer institute. The hotel set up a clinic at InterContinental Cairo Citystars where the blood donation process took place and employees from all departments were very happy to donate. The donated blood was given to cancer patients treated in the Children Cancer hospital 57357.
HOTELS SAMER GAMEEL IS ANNOUNCED THE NEW EXECUTIVE ASSISTANT MANAGER IN CHARGE OF ROOMS AT SEMIRAMIS INTERCONTINENTAL CAIRO Sameh Sobhy, General Manager at Semiramis InterContinental Cairo, announced the promotion of Samer Gameel to Executive Assistant Manager in charge of Rooms at the Semiramis InterContinental Cairo. Gameel enjoys a wealth of experience of 25 years in the hospitality industry. He has assumed a number of roles at the Semiramis InterContinental since 1994, the last of which was his role as Director of Rooms Division, where he has always been known as the passionate leader who puts his heart into everything he does.
THE HISTORY OF THE SANDWICH REVIVED AT THE NILE RITZ-CARLTON, CAIRO
JAZ COLLECTION REOPENS TWO PROPERTIES IN SOUTH SINAI
The ancient world of Egypt known globally for its remarkable culture and monuments such as the ancient pyramids and the sphinx, and the Pharaohs and the oldest civilization by the banks of the river Nile. Unbeknown to most, the pharaohs were also the first to introduce the “sandwich” thousands of years back, and their eating habits are captured on pictures from tomb walls, foods left in the tombs, hieroglyphic writing, and art works about growing, finding or making food. Reviving the history of the sandwich, Sweet Boutique, one of the hotels ‘on the go’ restaurants has created an entire pharaonic inspired menu offering starters, sandwiches, desserts and juices inspired by the Egyptian history. The first sandwich in the world was launched by a renowned Egyptologist to recognize it as the first of its kind sandwich in history.
Due to the excessive demand from vacation makers and fun seekers on South Saini during the second half of the year 2017; Jaz Collection resumes its effort in maximizing the luxury services they usually offer their guests by softly renovating their family hotel in Sharm El Sheikh, Jaz Belvedere, as well as face-lifting their cosy relaxing hotel in Dahab, Jaz Dahabya. The properties are now perfectly ready to receive and welcome their guests, offering excellent facilities, high quality food and beverage choices, in addition to loads of water sports activities, unmatched diving spots, and dreamy sandy beaches.
FASHION 100% EGYPTIAN COTTON’ SUPPORTED BY CIB-EGYPT FEATURED IN THE INTERNATIONAL FASHION SHOWCASE2017 PRESENTED BY MERCEDES-BENZ
‘100% Egyptian Cotton’, a fashion installation featuring Egypt’s best emerging designers, was for the second year part of the International Fashion Showcase 2017 presented by MercedesBenz. Egypt was the only Arab country to be represented in this year’s showcase and became the most-visited stand at the event. The ‘100% Egyptian Cotton’ installation was been extremely popular with visitors and attracted an array of fashion royalty, including legendary British fashion journalists Suzy Menkes, OBE, Sarah Mower, and Hillary Alexander. The influential fashion journalists were extremely impressed with the installation and spoke to the six designers in depth. Organized by the British Council, British Fashion Council, and Mercedes-Benz, in association with London Fashion Week, the theme of IFS 2017 was Local/Global. The annual showcase was held from 17 - 21 of February at Somerset House in London.
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FASHION ROUTE CAIRO PARIS: A FIRST CLASS FASHION EXPERIENCE BY MAISON PYRAMIDE
As part of an ongoing effort to put Egypt on the global trading and commerce map, Maison Pyramide partnered up with Pop Up Shop and the Egyptian Embassy in Paris to support Egyptian fashion and lifestyle brands’ global expansion. The “Route Cairo Paris” exhibition is the first of its kind and will be showcasing 13 different local brands ranging between brands designing apparel, jewelry, accessories, and home accessories. The exhibition, which is also supported by the Egyptian Embassy’s Commercial Office and Cultural Center, will take place between the 2nd and 5th of March 2017 at the Egyptian Cultural Center in Paris, located on 111 Boulevard Saint Michel.
COMPANIES MASTERCARD AND INJAZ EGYPT ORGANIZATION HOST A PANEL OF EGYPTIAN FEMALE ENTREPRENEURS TO INSPIRE AND EMPOWER YOUNG WOMEN
On the occasion of the International Women’s Day, Mastercard in cooperation with INJAZ Egypt held their first inspirational panel for Egyptian women entrepreneurs demonstrating support and commitment to women empowerment in Egypt. Held at the Semiramis InterContinental Hotel, the panel titled “Be Bold For Change,” which is the global theme for 2017 International Women’s Day, hosted a select group of successful and inspiring women entrepreneurs, including Dina El Mofty, Founder and CEO of INJAZ Egypt, Sara Aziz, Founder of “Safe” Foundation, Mai Abdel Azim, Founder and Managing Director of Media & More and Founder and Managing Editor of “What Women Want” magazine, and Neveen El Tahri, Founder and CEO of Delta Inspire. Nayra El Berry, Program Senior Specialist of Start Up Egypt, moderated the panel and ran a stimulating and engaging discussion to explore the reasons behind the success of these outstanding women and what helped them make a significant change in their communities.
MISR EL KHEIR INAUGURATES A NEWLY REHABILITATED WATER PLANT IN LUXOR TO REACH 45THOUSAND EGYPTIAN LIVES
Misr El kheir is one of those organizations that are highly concerned with the issue of accessing clean water in Egypt. Over the past 10 years, Misr El Kheir has built a constructive vision to become an important sustainable development player focusing on developing Egyptian individuals through various fields including: health, education, scientific research, social solidarity and different aspects of life, And being the main aspect of life, helping one of the Egyptian deprived area of water comes on top of MEK recent achievements. The organization is working hard with the Egyptian holding company for water and waste water, through a joint cooperation protocol, to provide Egyptian citizens with clean water.
SKI EGYPT OPENS ITS DOORS TO VISITORS AT MALL OF EGYPT
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Majid Al Futtaim, the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia, opened Ski Egypt at Mall of Egypt in 6th of October, the first entertainment project of its kind in Egypt and Africa. Ski Egypt comes following the great success that Ski Dubai has attained since its opening in 2005 making it one of the most popular leisure attractions in the United Arab Emirates. Ski Egypt is built on a vast area of 13,200 square meters with the capacity to accommodate 1,200 guests at the same time. The project contains a massive amount of snow reaching more than 7,000 tons and features a diverse range of activities and a ski school with highly trained and qualified instructors for beginners, intermediate, and advanced levels. In addition, all staff are highly qualified and multi-lingual, enabling them to interact with tourists.
COMPANIES
VICHY WORKSHOP ENCOURAGES CAIRO WOMEN TO SUSTAIN HEALTHY LIFESTYLES “HEALTH IS THE FUTURE OF BEAUTY”
Vichy held a workshop, in honor of the month of International Women’s Day, to promote their philosophy on the importance of sustaining a healthy lifestyle, coming from Vichy core mission to inspire women to live healthy lives because at Vichy “beauty starts with health.” In order to motivate the community to make positive changes to their lifestyles, Vichy brought together several prominent figures from various fields to introduce skin health. The event aimed to push the community to adopt healthy routines through proper nutrition, exercise, and the use of skin care products by Vichy that nourish and protect the skin. Vichy gathered a number of talented women from different age groups and backgrounds ranging from beauty bloggers, young mothers, and lifestyle influencers to health, yoga, and fitness enthusiasts to be Vichy’s Sustainable Ambassadors.
MAJID AL FUTTAIM IS REVOLUTIONIZING ENTERTAINMENT IN EGYPT WITH AN UNMATCHED NEW VOX CINEMA CONCEPT
Majid Al Futtaim, the leading shopping mall, communities and leisure pioneer opened the all-new VOX Cinemas at Mall of Egypt in 6th of October City for a cinematic concept unlike anything before - with four diverse cinematic experiences through 21 screens, marking a major change in Egypt’s entertainment market. VOX Cinemas offers a variety of unique cinematic experiences including 4DX, an unmatched cinematic experience playing on all the senses through synchronized motion seats. Not only that, but it also features sensory effects such as scents, wind, rain, and lightening for a truly distinct and engaging cinematic experience.
SHOPS BUPA GLOBAL WARNS EGYPT RESIDENTS OF SLEEP DEPRIVATION RISKS ON THE WORLD SLEEP DAY
CAREEM APPOINTS RAMY KATO AS HEAD OF OPERATIONS AT CAREEM EGYPT
Careem has announced the appointment of Ramy Kato as the Head of its operations in Egypt in addition to his current role as Vice President of Careem Care. In his new position, Kato will be responsible for managing all Careem operations in Egypt including overlooking Careem’s expansion plans in the local market, government relations, and day-to-day business operations. Joining Careem last year as VP of Careem’s call center “Careem Care”, Ramy brings over 21 years of experience in operations, care, general management, and business development to his new post.
Sleep experts from Bupa Cromwell Hospital are using World Sleep Day to highlight the importance of good quality sleep and risks of sleep deprivation following staggering research results which revealed only 19% of Egypt residents are getting the recommended eight hours sleep or more each night. Dr Fiona McAndrew, General Practitioner, and Ana Noia, Senior Clinical Physiologist in Neurophysiology and Sleep at the London based hospital, are advising Egypt residents to address sleep related issues to help prevent risks associated with lack of sleep in the future.
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SHOPS
TECHNOLOGY
ADIDAS FOOTBALL ADDS X16 BLUE BLAST TO BLUE BLAST COLLECTION adidas Football has today unveiled the X16 Blue Blast boot, the latest product in the Blue Blast collection, which will be worn by the likes of global stars Gareth Bale, Thomas Müller, and Luis Suárez. The X16 Blue Blast features: striking blue and pink colorway; Non Stop Grip (NSG) finish, giving players unrivalled levels of control; Purecut Sock System, which sees laces hidden under an upper layer; and sprintframe outsole to create stability during high-speed changes of direction. The X16 Blue Blast will be available in the following models: stadium, cage, and street.
GENERAL MOTORS EGYPT CELEBRATES ‘WOMEN’S LEARNING DAY’ FOR THE SECOND CONSECUTIVE YEAR
General Motors Egypt celebrated ‘Women’s Appreciation Month’ by kicking-off its ‘Women’s Learning Day’ for the second year respectively in Egypt and North Africa. The celebration of this day comes in accordance with GM’s strategy that focuses on empowering women and offering equal career opportunities in the working environment as well as enabling them to play multiple roles with efficiency and professionalism. The day marked several activities and sessions that were demonstrated by a group of role models in the Egyptian society and icons for success such as ‘Dina Al Mofty’, founder and CEO of ‘Injaz Egypt,’ ‘Nivine Al Tahry,’ CEO and Managing Director of ‘Delta Holding for Financial Investments’, ‘Eman Sabry,’ Life Coaching expert and CEO of ‘EDGE Consultants’.
A NEW ERA FOR NOKIA SMARTPHONES
KIT HARINGTON IS THE NEW FACE OF DOLCE & GABBANA FRAGRANCE
The British actor Kit Harington will be the new face of Dolce & Gabbana’s fragrance line The One for Men starting September 2017. The One for Men is a timeless sensual and elegant fragrance line that is classic and modern, vibrant and engaging. A spicy, oriental perfume developed on the harmony of tobacco with refined woody notes.
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HMD Global, the home of Nokia phones, today unveiled a new generation of Nokia smartphones, setting a new standard in design, quality, and user experience throughout the range. The highly anticipated global portfolio features three new smartphones – the new Nokia 6, delivering performance and immersive entertainment in a premium and extremely robust design; Nokia 5, an elegant smartphone that fits perfectly in your hand; and Nokia 3, which delivers an unprecedented quality at an affordable price point. The new range of Nokia smartphones all run Android™ Nougat and offer a pure, secure and up to date experience and will all feature Google Assistant. Today also sees the return of a modern classic – the iconic Nokia 3310, reborn with a modern twist on design.
TECHNOLOGY STAR YASMINE RAEES SHINES IN HUAWEI’S NEW “DOUBLE THE EXPERIENCE” TV CAMPAIGN FOR THE GR3 2017 AND GR5 2017 SMARTPHONES
Huawei Consumer Business Group recently partnered with Egyptian star Yasmine Raees to launch a new TV campaign to promote the 2017 editions of their GR series. The TVC is shot in several streets in Cairo with focus on youthful activities and locations that match the spirit of the GR series consumers. This is Yasmine el Raees’s first partnership with Huawei and being affiliated with a powerhouse tech-giant. Huawei Consumer Business Group recently launched two new state-of-the-art models of their GR5 and GR3 smartphones with the slogan “Double the Experience.” The Huawei GR series is one of the most popular in Egypt and have achieved record success since being launched in the Egyptian smartphone market.
REAL ESTATE
EGYGAB DEVELOPMENTS ANNOUNCES LAUNCHING PHASE III OF GRANDA I IN SHOROUK CITY AS WELL AS STARTS SALES OF GRANDA II BY END OF YEAR
EGYGAB Developments, a subsidiary of EGYGAB Holding, today announced launching phase III of Granda 1, its most recent residential development in Al Shorouk City. Granda I comprises of more than 427 apartments, penthouses and Granda villas. Granda I and the upcoming Granda II span an area of 50 feddans, with the Granda I starting its deliveries in 2018. Granda I has already sold more than 45% of its units with apartments ranging from 101-216m, penthouses with an area of 301m and grand villas ranging from 400450m.
TATWEER MISR WORKS TO SPEEDY CONSTRUCTION
Tatweer Misr, the Egyptian real estate developer, announced recently the rapid progress in construction of Phase I of their flagship project IL Monte Galala, the leading touristic mixed used development in Ain Sokhna and Fouka Bay resort on the North Coast. The company has tendered out various construction works with a total cost of over EGP 2 billion in 2017 of which 1.5 billion has been allocated towards construction of the highly anticipated mountain resort of Il Monte Galala in AinSokhna and nearly 500 million towards the beautiful North Coast destination of Fouka Bay.
INERTIA SPONSORS THE FIRST MARATHON IN EGYPT IN PARTNERSHIP WITH THE TRIFACTORY AND THE MAGDY YACOUB HEART FOUNDATION Inertia, a prominent real estate company, that provides high quality, modern, commercial, and residential properties across Egypt, was the platinum sponsor of the first-of-its-kind marathon on the 24th of February 2017 in Aswan, Egypt. The running event, titled ‘Aswan42,’ was held in collaboration with The TriFactory and the Magdi Yacoub Heart Foundation. The marathon united 1,000 competitors from 32 nations, with a significant number of observers that attended to watch the unique run along the River Nile. Participants ran for an astounding cause – to fundraise for the Aswan Heart Center and the free heart surgeries it accommodates for both grown-ups and kids.
WADI DEGLA DEVELOPMENTS ANNOUNCES THE DEVELOPMENT AND DELIVERY OF 10000 UNITS TO CONTINUE ITS EXPANSION PLANS During a press conference held at Cairo Tower, Wadi Degla Developments reaffirmed its commitment to the Egyptian market, by demonstrating its dedication to customers. The company has succeeded to develop and deliver 10000 units throughout its project portfolio so far. Wadi Degla Developments’ 20 projects occupy a total area of 8 million m2 all over Egypt, providing an overview of Egypt’s real estate scene, and the company’s expansion plan throughout the rest of 2017 and years to follow.
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ENTERTAINMENT
UPCOMING EVENTS
THE POWER OF NOW APRIL 4 The Power of Now is a practical and simple way to break from the prison of overthinking in the past and future, connecting to the only true reality that exists “Here & Now.” You will learn this in a threeday meditative journey with Maisara Salah, life artist and meditation instructor. For more information and reservation, you may contact: Art of Seeing Center 0120 0160 760
MEDHAT SALEH LIVE AT MUST OPERA HOUSE APRIL 7
The Singer Medhat Saleh will be performing at Must Opera House on the 7th of April 2017 in a charity event organized by Green Land Charity Association and Green Land Pre’ Vert International School students to promote and help in funding the project. Children below 7 years old are not allowed. Tickets Prices: VIP (1000 LE), Platinum (500 LE), Gold (400 LE) and Silver (300 LE). For more information and reservation, you may contact: Ticketmarche.com
ANGHAM’S CONCERT AT AUC APRIL 7
Mark your calendars on the 7th of April and get your suits and dresses ready for a classy unique musical night with the superstar Angham for the first time in AUC. The event will take place at AUC New Cairo Amphitheater on Friday, April 7th, 2017. Dress formal. For more information and reservation, you may contact: Bassem Michel 0101 6846 360 Amr ElSelimy 0128 2602 463
MARKETING AND BRAND MANAGEMENT WORKSHOP APRIL 7 Are you interested in marketing and want to enhance your knowledge? Do you want to get exposed to case studies and real stories from the market? Do you want to understand details of brand management? If your answer to is yes, we encourage you to register for the Marketing 4 Days Workshop. In the 4-day workshop, you will learn marketing research methods, identify market demand, competition analysis, target setting (pricing & portfolio mix), communication plan development (marketing communications), managing operations, and marketing career advising. For more information and reservation, you may contact: Al Maqarr Coworking Space 0100 7898 227
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REIKI HEALING LEVEL 1
CAIRO FASHION FESTIVAL SEASON 8
APRIL 7
APRIL 27
We can guide you through your healing powers journey in our course The Healing Power of Reiki, which is a First Degree Certificate Course by the end of a two-day class, held from approximately 10am to 6pm on both days, students will have gained the tools and techniques of the system to be able to work on themselves, family and friends. And they are going to love your new abilities!
Cairo Fashion Festival committee is presenting the 8th edition of the most anticipated fashion event in Egypt at Cairo Festival City Mall. Mark your calendars because starting the 27th till the 29th of April, CFF will take over the weekend with its carnival and amusement park vibes that will make you feel like you are in a fashion wonderland with its soft, white, pastel and vintage feels. The fashion shows and presentation will be featuring the SS’17 and FW’17-18 collections from top Egyptian, regional, and international fashion designers and brands.
For more information and reservation, you may contact: Beit Mariam 0100 1188 660
For more information and reservation, you may contact: Cairo Fashion Festival cairofashionfestival@gmail.com
HIKING CATHERINE’S TRAILS
ENGINEEEREX 7
APRIL 13
APRIL 28
We’re calling out to the hardcore adventurers out there! We’re going on a 5-day hiking trip carrying all we need on our backs! Are you up for it? We’re spending this Easter exploring the unique trails of Sinai. We will visit one of the most famous blue pools in the region, ElGalt ElAzraa and climb Egypt’s Gebel Abbas to catch the view of St. Catherine! The trail isn’t accessible by cars, we’ll have camels carrying the camping gear, food, and water but each adventurer will be carrying his own sleeping bag and clothes.
With its seventh round underway, Engineerex has transformed into a global engineering and technology event that empowers, supports, and connects every individual and entity linked to the engineering and CS industries. Engineerex is an eventful day full of many opportunities to explore. Search for career opportunities, gain the latest insights from professionals, discover the latest technologies, network with potential stakeholders, challenge your skills in national competitions, or just even reunite with old colleagues. Engineerex is meant to celebrate the engineer within you. Join the largest crowd of engineers and CS professionals from 2-9 pm.
For more information and reservation, you may contact: Wild Guanabana 0106 0400 070
For more information and reservation, you may contact: Engineerex ask@engineerexcairo.com
April 2017 | 73
ZOOM IN Lipton Celebrates Full Brand Revamp For centuries, tea has been an essential part of Egyptian culture. From tea with milk to loose tea, every Egyptian has his/her own way of making the cup. Lipton now answered the needs of Egyptian tea lovers’, announcing a brand revamp of all Lipton products in addition to releasing a new dust blend along with its portfolio of unique quality products specially tailored to Egyptians’ tea tastes! In a VIP event hosted against the backdrop of the pyramids, Lipton celebrated their extremely successful viral campaign “Mazboot 3la Masr” before unveiling the highly anticipated new blend. The event brought together a number of well-known names to celebrate the launch and be entertained by the smooth sounds musician Hisham Kharma who performed alongside his band.
74 | April 2017
ZOOM IN Bringing Retro Back at The Pristine Fairmont Nile City What was cooking at the capital’s signature hotel? Fairmont Nile City took its guests on a culinary adventure on March 10th with Canadian TV star Chef Andrew Mitchell alongside Cairo’s Jazz Crooner Ahmed Harfoush and a degustation vintage premium menu at Saigon Restaurant & Lounge. The five-course menu was designed ensuring a flawless epicurean experience while enjoying the best vintage and retro tunes of all time.
April 2017 | 75
ZOOM IN Aman Raises Awareness About The Importance of E-Payments Services For the first time in the E - Payments Sector in Egypt, Aman for E-Payments has organized a magnificent celebration at the Shubra Al Kheima’s Youth center to directly familiarize citizens with its services. Also, to encourage them to take part in the electronic payment system to accomplish the vision of the company, which is aiming at creating more efficient communities in terms of financial inclusion and creating opportunities for an easier and more convenient life for citizens.
76 | April 2017
April 2017 | 77
ZOOM IN Mazaya Make-Up Academy Opens Its Doors in Cairo The well-known retail chain Mazaya celebrated the opening event of its professional Make-Up Academy named “Mazaya Make-Up Academy” on the 22nd of February 2017. Mazaya invited the VIP customers along with the media people to celebrate with them the opening of the make-up academy and share with them all the courses details. Invitees were treated to presentation, demonstrating all the details of the make-up academy courses, along with free make-up application sessions provided by Mazaya’s team.
78 | April 2017
ZOOM IN Westin Hotels & Resorts Encourages Travelers to Tout Their Right to Rest In celebration of the International sleep well day, Westin Cairo Katameya Dunes Golf Resort & Spa and Westin Soma Bay Golf Resort & Spa invited their top SPG guests, VIP residents, and media and social media contacts to celebrate a unique event in style on March 17 and 18. The event included Westin’s popular Heavenly bed in the party place accompanied by relaxing healthy food and beverage buffets while all attendees celebrated this special day in their pajamas, bath robes, or night gowns, and promoted the brands hashtags #Westin, #SleepWell, #SleepStrong, and #InternationalSleepWellDay on all social media platforms with great pictures, videos, and snapchats.
April 2017 | 79
ZOOM IN Zumba Dancing Fitness Carnival Powered by Hilton Alexandria King’s Ranch and Premedion Spa Hilton Alexandria King’s Ranch has proudly hosted the first Zumba Fitness Festival in Egypt for three consecutive days of a condensed dancing and fitness program with a ladies only and mixed dancing classes by Egyptian and International professional instructors. The program included all types of Zumba such as Aqua Zumba, Zumba Toning, Zumba Step, Zumba Kids, and Strong by Zumba it also included Latin body movement and Salsa classes. All participants danced in the mega master class of the first day with the amazing Instructor Samia Allouba. Ending the first day with the opening celebration of the carnival by a breathtaking fireworks followed by a dancing party that stayed until late hours that night.
80 | April 2017
ﻣﻄــﺎﺑﺦ
New from El Sallab Establishment
Because a kitchen goes beyond ceramics.
ﻋﺸﺎن اﻟﻤﻄﺒﺦ ﻣﺶ ﺑﺲ ﺳﻴﺮاﻣﻴﻚ
Express Kitchens
Customized Kitchens
You can now enjoy the convenience of picking from available exquisite designs by the experts at hand and personalize them per your needs within a 1-week delivery.
You can now add your personal touch and create your own masterpieces. You can tailor the various elements of your kitchen, according to the overall plan of your home.
INTRODUCING
BETTER INVESTMENT
QUICKER MOVE-INS
FULLY-FINISHED VILL A S
SUPERIOR QUALITY
Villapark is situated in the heart of green valleys, the Orchard park and the sports club.
Villapark offers its residents an opportunity to revel in the view of the Orchard park on the Northern side and the sports club on the Southern side.
With the luxury of shopping, dining and exercise all within an attainable distance, residents can enjoy a fully rounded living experience right in the heart of their premium community.