Appliance Retailer June-July 2019 by The Intermedia Group

APPLIANCE

NOW IN ITS 23RD YEAR

RETAILER

THE BUSINESS MAGAZINE FOR THE CONSUMER ELECTRONICS INDUSTRY

/// JUNE / JULY 2019

HOME ENTERTAINMENT LARGE SCREENS AND ADVANCED SMARTS DRIVE GROWTH

BENCHTOP COOKING MULTI-COOKERS REMAIN A FAVOURITE AMONG CONSUMERS

FATHER’S DAY TOP GIFTS ON DAD’S WISH LIST

SMART HOME INTEREST IN A MORE AUTOMATED APPROACH

Cook4me

EDITORʼS NOTE AR

How do you predict the

Appliance Retailer is published by The Intermedia Group Pty Ltd ABN 940 025 836 82 41 Bridge Road, Glebe NSW 2037 Australia P 02 9660 2113 | F 02 9660 4419 E appliance@intermedia.com.au W www.intermedia.com.au ISSN: 1328-1852

UNPREDICTABLE?

olitical uncertainty has now been put to rest and many retailers and suppliers are hoping this will provide a much-needed boost to discretionary spending. But can we rely on the election result alone for a turnaround? A consumer confidence survey by Roy Morgan that coincided with the election indicated a recovery in confidence, an increase of 2.1 per cent, with the ‘time to buy a household item’ factor returning to its highest level since March. Although positive news, the retail landscape is experiencing a period of significant change and I have a feeling it is only just the beginning of something even more extraordinary. 2nds World’s recent voluntary administration sent shockwaves through the industry and in a surprise move, shortly after being put up for sale, Gerry Harvey came to the rescue. He has since rebranded the online business, Auburn and Castle Hill stores, ‘Harvey Norman 2nds World’. Just days later, the demise of the Radio Rentals group retail business in South Australia, Queensland and New South Wales came to light, with CEO Nick Palmer attributing the collapse to increased competitiveness in electronics and household goods, new disruptive players in the retail and consumer rental

Managing Director Simon Grover Editorial Director James Wells james@intermedia.com.au Deputy Editor Emily Bencic ebencic@intermedia.com.au Features Editor Kymberly Martin kymberly@intermedia.com.au General Manager – Sales Rod Riley rod@intermedia.com.au Art Director Alyssa Coundouris Prepress Tony Willson Production Manager Jacqui Cooper jacqui@intermedia.com.au Head of Circulation Chris Blacklock Subscriptions Ph 1800 651 422

Average Net Distribution Per Issue: 5,435 AMAA/CAB Yearly Audit Period ending 31st March 2018.

markets, and supporting a retail cost structure that became unsustainable. Another retailer facing challenges – in particular, increasing pressure from smartphones – is Camera House. Parent company, Raleru, has made the decision to join the Narta buying group to strengthen its market position and is hopeful that a united approach will deliver volume and sustainability. Read more on this on page 8. In this issue, we also take a look inside the newest addition to the Bi-Rite store network with a fresh approach to the layout and design, yet a traditional approach to customer service. See page 14. Reflecting on my six-year tenure of writing on the appliance and retail industry, change has been nothing short of dynamic and imminent. I am often asked my opinion on the future of retail or where I think the appliance market is heading, and of course there are always obvious trends but this industry has a habit of throwing some curveballs. Is your bat ready to swing?

Deputy Editor Emily Bencic

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[ON THE COVER]

TEFAL GROWS COOK4ME COMMUNITY

The Tefal Cook4Me+ is a one-touch multi-cooker that helps you create foolproof meals quickly and easily. With 150 built-in recipes and an on-screen step-by-step guide, all recipes are easily accessed thanks to the one-touch, easy control dial. Featuring an automatic steam release and keep warm mode, it is the ideal appliance for the time-poor as meals are prepared in minutes thanks to its one-pot, fast pressure cooking and browning functions. Tefal has also launched a Cook4Me app that is free to download. The app revolves around a growing Cook4Me community, with access to over 200 recipes that can be rated and reviewed, along with sharing tips, creating shopping lists and keeping up to date with Tefalâ&#x20AC;&#x2122;s promotions and special offers.

Appliance Retailer June / July 2019

24 VOLUME 25 / ISSUE #3

IN THIS ISSUE

iRobot releases new Roomba robot vacuum; Harvey Norman Commercial and Quantify enter deal ew level of intelligence and N automation; Exclusive distribution for the Australian eastern states

12 EDITOR’S NOTE

How do you predict the unpredictable?

NEWS

Harvey Norman confirms 2nds World strategy; Radio Rentals SA to close retail stores I n relation to stores and stock; Rental customers not affected

Camera House becomes Narta member; Winning Group opens Perth DC

To strengthen and create new opportunities; To service entire business including Appliances Online, Winning Appliances and Home Clearance

How Myer is improving stock level accuracy; Hussmann to deliver first Panasonic commercial appliances

artnership with inventory management P solutions provider; For the country's hospitality industry

Bi-Rite Underwood – a mix of traditional values and forward thinking design

he newest store opens adjacent to the T group’s head office

FEATURES

Smart Home

The rapid adoption of smart speakers has been named the leading cause of a fast-growing market for connected home devices. As a result fast internet and NBN connection is becoming increasingly important.

Benchtop Cooking

Multi-cookers continue to perform well in the benchtop appliance category, while slow cookers and pressure cookers have slowed in demand. Consumers want a simple cooking experience with the option of many recipes at their fingertips.

Home Entertainment

Larger screen sizes are at the top of the wish list when it comes to the living room. This coupled with increasing sales of soundbars boost the home entertainment market in both volume and value.

Father’s Day

Shavers, electric toothbrushes, novelty appliances and connected tech devices are just some of the gifts tipped to delight Dad. Surprisingly, research has found that consumers spend more in the lead up to Father’s Day than Mother’s Day.

WHAT’S HOT

Pick of the crop

Smeg Linea Cooktop, LG A9 Ultimate Vacuum Cleaner, and more www.applianceretailer.com.au

AR NEWS

Harvey Norman confirms 2nds World strategy 2nds World Auburn and Castle Hill stores have now been rebranded Harvey Norman 2nds World after the company completed an asset purchase of stock, fixtures and fittings and renegotiated the store leases. 2nds World Penrith has relocated to a new 1,000 square metre site in the Harvey Norman and Domayne homemaker centre. 2nds World entered voluntary administration on 15 April 2019 with five stores at Auburn, Caringbah, Castle Hill, Cremorne and Penrith, as well as a large online store. Voluntary administrators, de Vries Tayeh, were seeking to execute an urgent sale process. Three weeks later, Gerry Harvey was in negotiations with the administrators regarding the sale of 2nds World and its assets. The three sites, in addition to the Harvey Norman seconds outlet in Mascot, provide the company with a strong footprint in the appliance seconds

retail market in New South Wales, Harvey Norman executive director, David Ackery told Appliance Retailer. He confirmed the appointment of electrical proprietors for all three stores – Haydon Meyers for Auburn, Ley Wotherspoon for Castle Hill and Bob Negroh for Penrith. “The proprietors have filled other sales roles in these stores with former 2nds World team members joining 2nds World Harvey Norman,” he said.

“Our proprietors are in negotiations with suppliers to purchase stock. Our strategy is to sell factory seconds, reworked appliances and run-out lines and not to stock brand new appliances.” As for the website: “The 2nds World Harvey Norman website is live but we have no immediate plans to make the online channel transactional due to the nature of the appliances that we are selling. Our customers need to visit our stores to see what they are buying”.

Radio Rentals SA to close retail stores Radio Rentals will exit its retail and online sales business and close all its stores in South Australia, Queensland and NSW by mid-June. Rental customers are not affected. The consumer rental business, which finances rental contracts through various retailers, including Radio Rentals owned stores, is provided by inRent, which is owned by a separate entity and is not impacted. Radio Rentals trades in South Australia as Radio Rentals with 12 stores, in Queensland as R.T. Edwards with 15 stores and in NSW as gedd!t with five stores. The R.T. Edwards Commercial business is not impacted. Radio Rentals managing director, Nick Palmer said that a series of factors led to the decision including increasingly difficult trading conditions over recent years in the highly competitive retail categories of electronics and household goods, new disruptive players who have entered both the retail and consumer rental markets, as well as the inability to find an alternative to closure through, for example, a sale or restructure of the business. 6

Appliance Retailer June / July 2019

“After such a long time in business, the decision to exit our retail operations was very difficult and emotional. It was only taken after careful consideration and pursuit of all other strategic options including a sale,” he said. “Given the changing and challenging face of retail business these options regrettably were not viable. In the end, we had no alternative. Any further delay would be irresponsible.” The 240 employees affected by the announcement will receive all their entitlements in full, including superannuation and annual leave. “This is a planned and managed exit and we will meet all commitments to every employee who leaves us. All suppliers will also be paid under the ordinary terms of trade. The company will support and counsel employees who are impacted and help them find new

gedd!t Penrtih store

jobs, with the assistance of an external employment agency.” The Adelaide head office will remain open to service rentals and for sales of ex-rental inventory. The South Australian Radio Rentals brand is not associated in any way with Radio Rentals stores owned and operated by the Thorn Group in states other than South Australia. In South Australia, Thorn Group stores trade as Rentlo Reinvented.

Eurolinx appointed Australian distributor for Hoover Eurolinx has welcomed Hoover laundry products to its expanding portfolio of rich heritage brands. Hoover washers and dryers will be distributed exclusively through Appliances Online. In a statement provided to Appliance Retailer, Eurolinx managing director, Jamey Colbert said, “It made sense to take on such a well-known, respected brand in this space, completing our current offering of superior whitegoods. “Hoover is an iconic brand and we look forward to reinvigorating the marketplace with their exciting and progressive product range.” Aimed at the millennial (Gen-Y) and Gen-X market, Hoover washers and dryers offer an affordable price point for first home buyers and replacement buyers. Eurolinx marketing manager, Daniel Bertuccio said, “These machines are perfect for a younger market, who appreciates brand equity, but demand high tech performance. “The new Hoover range has complete Wi-Fi capabilities to connect and control remotely from your smartphone plus personalised settings and handy reminders that can assist in the longevity of the appliance and can also tell you the appliance energy and water consumption levels to help you stay on top of your home expenses.

Hoover washing machine

“Couple that with the active steam program to relax cloth fibres, making clothes super easy to iron and rejuvenate, Hoover is a dream machine for busy execs, young professionals and families alike.” Eurolinx retail sales manager, Tristan Peters said, “We believe that we have covered the market needs with what is a small range to start, with room for expansion and we are looking forward to growing the brand. We are excited to have Appliances Online coming on this journey with us.”

Winning Group head of partner relationships, Todd Gibbons added, “Appliances Online is proud to be the exclusive distributor for such a well-known and respected brand. The Hoover laundry products represent quality, reliability and value for money, which are all key attributes that our customers are looking for when shopping for laundry appliances. We look forward to working with the Hoover and Eurolinx team on this range.” The Hoover range will start at $999 for the 7kg washer and up to $1,899 for the 12kg model.

MHIAA grows its management team Mitsubishi Heavy Industries Air Conditioners Australia (MHIAA) has welcomed Amir Naqvi and Damian Hatch as supply chain manager and national accounts manager, respectively. The new team members join the company shortly after moving to new state-of-the-art premises in Regents Park. As a seasoned supply chain professional, Naqvi brings 15 years of expertise to the role. He was previously involved in reviewing and optimising supply chain structures for large multinationals, as well as management of transport, logistics, warehousing, project and change. “I was fortunate to receive a short contract with MHIAA prior to my fulltime employment at the company, which gave me the opportunity to immerse myself in the brand and embrace the

friendly and cooperative culture. I will work closely with my new team to make sure that we achieve all our objectives,” Naqvi said. Hatch will oversee MHIAA’s national reseller MHIAA supply chain MHIAA national accounts and retail customers. He has manager, Amir Naqvi manager, Damian Hatch gained a wealth of business acumen whilst running his own business. He then moved into the “I am pleased and privileged to have corporate space where he spent almost joined MHIAA and I look forward to two decades in sales and client services. helping them bring their goals to life.” “I have dealt with key national MHIAA general manager sales and accounts in the past and pride myself on planning, Adrian Brown said the new the strong and established relationships appointments give the company ample that I have built over time,” he said. opportunities for expansion, refinement Hatch will also be responsible and improved collaboration. “We for developing and implementing welcome Amir and Damian to our family a sustainable sales strategy across and we look forward to the continued Australia and New Zealand. success of MHIAA in the market.” www.applianceretailer.com.au

AR NEWS

Camera House becomes Narta member In a strategic move to strengthen and create new opportunities in the camera and photographic market Camera House has joined Narta. Narta CEO, Michael Jackson and Raleru (parent company of Camera House) general manager, Paul Rogers are excited about the opportunities this will create for its members. The camera and photographic market have been under pressure for a number of years with the mobile phone becoming the main device for capturing memories. Despite the market, Narta and Camera House have remained strong and see real opportunities to further strengthen their position through a united approach, working closely with suppliers, to deliver volume and sustainability. With 80 more retail camera stores in the fold, the opportunity expands exponentially to highlight the practical benefits of owning a real camera versus just seeing specs online. Real life benefits and usage comes to life at store level with highly trained staff in collaboration with world-class suppliers. The collective scale will also ensure the ability to deliver new product and brand opportunities and sustain the future of camera retail in Australia. “The camera market is far from dead, however, boring retail is fast becoming

irrelevant,” Narta’s Michael Jackson said. “A true enthusiast wants a true experience. Individually we can and will quickly become isolated and irrelevant. Combined we can deliver valued products and an exciting consumer experience. Key will be our ability to work closely together with retailers and Camera House Toowoomba, QLD suppliers whilst ensuring Narta provides operational efficiencies through its vast services levels around the group. As an industry we have built over the years such as veteran since 1999, I am personally procurement, data, marketing etc. excited for what it says about the future “I am excited about Raleru and of the Australian camera industry. Camera House joining Narta and their “We are committed to establishing mindset that the specialist’s survival a new level of meaningful relationships will not be achieved through a mediocre with our suppliers and are entirely customer experience and uninspiring confident that our strategic decision is merchandise. We are home to the leading a shrewd one. This commitment will camera retailers in this country and enhance our ability to act in a more together with suppliers we are excited united fashion with our supplier partners about what is ahead.” in the achievement of shared objectives Raleru’s Paul Rogers commented, and enhanced customer experience. “Raleru, as the leading group of “We need to be delivering increased independent specialist camera retailers relevance to our customers, be visionary in Australia, is delighted to be joining enough to look to the future, employ new Narta. It’s a resounding gesture of methods of doing business, optimising support from our board and members our efficiencies along the way and united and is an indicator of the commitment in our direction.”

Winning Group opens Perth distribution centre Winning Group has unveiled its 14,000 square metre purpose-built distribution centre (DC) in Kewdale, Perth. It is the group’s first purpose-built DC. The Winning Services DC will service Appliances Online, Winning Appliances and Home Clearance with

Winning Group purpose-built distribution centre in Kewdale, Perth

Appliance Retailer June / July 2019

22 loading docks – three times more than the previous site – and over 3,000 rack locations. Winning Group CEO, John Winning said, “This is the Winning Group’s third distribution centre in Perth in 13 years and its location has been carefully chosen to ensure efficient delivery. Following strong growth for the Group, where sales in Western Australia were up 56% for the month of March year-on-year, our new Kewdale DC allows our business to continue to expand. “The new DC boasts our stateof-the-art racking

system and industry leading warehouse management system, which significantly improves location accuracy and the ability to service free, next-day delivery in Western Australia. I would like to thank the Winning Services team in Western Australia; in particular, our DC manager, Tim Collings and DC supervisor, Brad Williams.” The Kewdale DC was launched at a private dinner hosted by Winning Commercial where guests were treated to a seven course degustation from Winning Group BBQ category expert, Russell Crosdale. Guests included Winning Appliances’ top commercial customers in Western Australia, accompanied by John Winning, Jo Devery, Michael Bunt, Damian Reeve, Nicholas Kirby, and Rick Hart from the Winning Group.

Fujitsu General Australia officially opens new Sydney headquarters Fujitsu General Australia has officially opened its new head office and warehouse in the western Sydney suburb of Eastern Creek. The 11,093 square metre state-ofthe-art five-star Green Star energy rated building houses more than 80 Fujitsu General Australia head office and Fujitsu General Assist staff, and an 8,500 square metre distribution warehouse. “The new offices will improve operation and distribution efficiencies nationally, create local employment opportunities and pave the way for Fujitsu General’s next stage of growth in the air conditioning market,” Fujitsu General Australia and New Zealand managing director, Philip Perham said. “Fujitsu General held a similar official opening, ten years ago, 700 metres away. Relocating to the new premises in such a short space of time, reflects the business growth Fujitsu General has enjoyed over the last decade, thanks to the hard work of our exceptional teams nationally. “Our new headquarters is designed from the ground up to deliver a work environment to meet Fujitsu General’s needs as an organisation for the next 20 years and beyond, both functionally and, most importantly, culturally.” The new headquarters features an open plan office with collaborative working areas to encourage innovation and development; the latest sit/stand

desks; an abundance of outdoor space; natural light throughout; an on-site gymnasium, well-being spaces, and fun zone; covered car parking for all staff; indoor kitchen, and outdoor lunch and barbecue facilities. When Fujitsu General relocated to Eastern Creek in 2009, it was the first global brand to base its Australian head office in the area. The new head office is once again leading the trend for the booming commercial area, with a building design that enables Fujitsu

General to be energy efficient and help minimise its environmental footprint through the inclusion of timber and modern materials, as well as plants with a reticulating irrigation system. L to R: Fujitsu General Limited director and corporate first senior vice president, Mr Yokoyama; Fujitsu General brand ambassador, Mark Taylor; Minister for Jobs, Investment, Tourism and Western Sydney, Stuart Ayres; Fujitsu General Limited president, Mr Saito; Fujitsu General Australia and New Zealand managing director, Philip Perham, and Fujitsu General Australia deputy managing director, Koji Nakao.

e&s adds in-house demonstration chef

The entrance of the e&s Preston showroom

e&s has appointed former head chef of St Kilda’s Donovan’s and Florentino restaurant, Robert Castellani as its inhouse demonstration chef. The collaboration will see Castellani head exclusive dining experiences and in-store cooking demonstrations for e&s customers, treating them to a selection of dishes, while also exhibiting the benefits of cooking with the showroom’s extensive suite of kitchen appliances. Commenting on his partnership with e&s, Castellani said, “Teaming up with e&s is a unique opportunity for me to engage with a willing audience who are just as enthusiastic about food as I am.

“It also gives me a platform to share practical cooking tips which I am sure people will be glad to use in their own kitchens at home. I look forward to conceptualising cooking demonstrations and gourmet dining experiences at e&s that will be memorable and informative.” e&s co-owner, Rob Sinclair added, “Robert is an incredibly talented yet humble chef, an expert in the field who has the ability to communicate with clients with ease, while also delivering great results.” The partnership with Castellani follows the recent opening of the e&s Preston showroom.

www.applianceretailer.com.au

AR NEWS

Introducing Imprint Smart Mapping, the Roomba i7 and i7+ can remember up to 10 different floor plans and room names

iRobot releases new Roomba i7+ robot vacuum IXL Home, Australian distributor of iRobot, is bringing a new level of intelligence and automation to robotic vacuum cleaners with the new iRobot Roomba i7+ robotic vacuum cleaner with CleanBase automatic dirt disposal. Introducing Imprint Smart Mapping, the Roomba i7 and i7+ can remember up to 10 different floor plans and room names for users to customise cleaning jobs and direct the robot to clean specific rooms by voice or via the iRobot Home app. When the Roomba i7+ robot vacuum is finished cleaning, it empties its own dustbin into the Clean Base, which holds 30 bins of dust. Doubling as the robot’s

charging station, the Clean Base stores debris in an enclosed bag, trapping dirt and dust so it can’t escape into the air. When the bag is full, the user is notified via the iRobot Home app and they simply need to replace it with a new one. iRobot chairman and CEO, Colin Angle said, “With the ability to learn, adapt to and remember a home’s floor plan, and the introduction of automatic dirt disposal, the iRobot Roomba i7+ represents the most advanced robotic vacuum ever built.” iRobot’s patented iAdapt 3.0 Navigation with vSLAM technology helps the Roomba i7 and i7+ seamlessly

and efficiently navigate the home by keeping track of where it’s been and where it has yet to clean. The robot vacuum works with Alexa enabled devices and the Google Assistant, and is the only robot vacuum that lets users clean specific rooms by name with a voice command. Two multi-surface rubber brushes work together to effectively clean both carpets and hard floors. The Roomba i7 and i7+ robot will automatically adjust the height of the cleaning head so the two brushes can directly engage with the floor. One brush loosens and agitates dirt and the other moves in the opposite direction to extract and pull dirt in. Featuring a low-profile design to clean under furniture, the Roomba i7 and i7+ use high-efficiency filters to capture 99% of pollen, mould, dust mites, and cat and dog allergens. Leveraging Dirt Detect technology – an iRobot patented feature – the robot is always looking for places that need the most attention. Sensors recognise particularly dirty areas, such as near a doorway entrance, and prompt the robot to clean them more thoroughly. Once finished cleaning, users can view Clean Map reports in the iRobot Home app. The i7 and i7+ will be available for purchase on the iRobot Australia website and in major electrical retail stores for RRP $1,499 and RRP $1,899, respectively.

Harvey Norman Commercial and Quantify enter three-year deal Harvey Norman Commercial Division (HNCD) has signed an agreement with Quantify Technology, which will see the franchise become the exclusive distributor for the Australian eastern states, including NSW, VIC, QLD, ACT and TAS. Under the agreement, HNCD has committed to a $500,000 stocking order for the next six months, which brings Quantify Technology’s outstanding purchase orders to a total of $1.2 million. In July 2018, Quantify Technology announced it had completed an onsite installation at the HNCD display suite in Rosebery, Sydney and that the HNCD sales team would actively commence selling the company’s products to residential and commercial construction projects.

Appliance Retailer June / July 2019

Harvey Norman Commercial is now the exclusive stockist for Quantify for the eastern Australian states

Quantify Technology CEO Brett Savill commented, “We are very pleased to appoint Harvey Norman Commercial Division as our exclusive stockist for the eastern Australian states. With an extensive network of large-scale customers including developers, builders and

architects, the HNCD team are ideally placed to deliver significant B2B sales.” HNCD proprietor Alan Stephenson said, “Harvey Norman enjoys a strong market share and a strong customer base and there is increasing demand from customers for home automation. This is an important agreement and we look forward to continuing our relationship with Quantify.” HNCD and Quantify will work together to grow their market share in the new build residential and retrofit markets, as well as hospitality, assisted and retirement living.

Woolworths to close 30 Big W stores Woolworths Group will close up to 30 Big W stores over the next three years and two distribution centres (DC) will close at the end of their leases. This represents around 16% of the current store network. The exit costs will result in a profit and loss charge of circa $270 million related to lease and other store exit costs. The review also identified circa $100 million of non-cash asset impairments, reflecting a more conservative level of

margin recovery expected from Big W, taking into account current trading and the outlook for the broader retail sector. Woolworths Group CEO, Brad Banducci said, “As foreshadowed at our half year results, while the recovery in trading is encouraging and there remains opportunity for improvement, the speed of conversion is taking longer than planned. “We understand the impact that the store and DC closures will have on our team and will endeavour to provide

About 30 Big W stores will close over the next three years

affected team members with alternative employment options within the Woolworths Group where possible. “This decision will lead to a more robust and sustainable store and DC network that better reflects the rapidly changing retail environment. “It will accelerate our turnaround plan through a more profitable store network, simplifying current business processes, improving stock flow and lowering inventory.”

Schweigen invests in industry-first technology for Australian retail Schweigen has partnered with Tap Media to produce the next-generation customer buying experience using NFC (Near Field Communication) technology. NFC has proved to enhance the buyers’ access to relevant information, with global brands such as Nike and Burberry making the leap and boosting revenue as a result. The use of NFC technology in appliance retailing during the sales process is a world-first. Schweigen managing director, Anthony Fletcher said, “We are proud to be teaming up with the latest in consumer technology to help engage interest in Schweigen’s innovative silent technology. With ever-changing technology and changes of buyers’ habits within the kitchen appliance industry,

customers and sales associates need access to information fast.” For NFC technology to work, a wireless chip is embedded inside the price ticket. Customers can easily use their smartphone to interact with the product displays for additional information including product galleries and specification sheets. Tap Media founder and CEO, Euan Wilson said, “Around 70% of shoppers conduct research on a smartphone instore, in particular product specifications, price comparisons, and customer reviews. We want to provide the retailer with more control over how shoppers are using their smartphone in-store, and deliver relevant information faster than they can research it themselves.”

Schweigen is using NFC technology in-store

www.applianceretailer.com.au

AR NEWS

How Myer is improving stock level accuracy Myer has teamed up with inventory management solutions provider, Checkpoint Systems to implement RFID technology in selected stores to assist in improving stock availability to help grow online sales. Myer has been working with Checkpoint Systems for 20 years on merchandise protection solutions. When inventory accuracy became an issue at Myer, Checkpoint proposed an RFID solution for trial. Myer head of retail operations, Gary Stones commented, “We chose a highly desirable and extremely popular electronics brand for the project. This electronics brand was chosen as a starting point as the stores’ ‘holding’ merchandise was located in a secure reserve with no customer access. “This provided the perfect opportunity for Myer to try RFID technology and introduce new operational processes, such as daily stock counts, in a controlled environment. The first store had a significant shrinkage expense and poor fulfillment pick success. These key metrics provided a perfect starting point to demonstrate the possible business benefits.

RFID technology in selected stores will assist in improving stock availability

“We are putting customers first, in every decision we make and every action we take. As part of this commitment, RFID technology allows us to know exactly what product we have available in store or online; and where it is located, ensuring an even better customer experience. “With RFID we can now track the movements of a product at all stages of its journey. If an item is RFID tagged at source, it can be tracked from manufacturer all the way to shop floor.” Once the RFID solution was implemented at the pilot store and team members were trained on how to use the technology, stock visibility improved dramatically.

“Across all installations we have seen improved sales results, improved fulfillment pick success, a reduction in shrinkage expense, a reduction in stock take labor costs and an ability to have inventory accuracy of 100%,” Stones said. Checkpoint general manager for sales and operations, Nick Trudgett said, “Retail is at the frontline of technological innovation. Tech savvy shoppers love the convenience of online shopping and click and collect. RFID allows retailers to ensure that their inventory is accurate to meet shoppers’ needs as and when they want to buy a product to avoid losing out on a potential sale. RFID gives retailers a clear picture of what they have on the shelf at all times.”

Hussmann to deliver first Panasonic commercial appliances Hussmann will launch Panasonic commercial food appliances in Australia and New Zealand under its Panasonic Commercial Food Services commercial refrigeration and microwave division, designed for restaurant and café kitchens. Panasonic Corporation acquired US commercial refrigeration experts Hussmann in 2016. The hero product of the commercial refrigerator range is the split-door, fourdoor upright SRR-1281HP with greater internal capacity, a patented centrepillarless design and wide temperature range. Complemented with commercial microwaves including the 1800-watt NE1853, hospitality providers will be able to deliver quick and consistent cooking results. Hussmann will also launch a range of commercial rice cookers. 12

Appliance Retailer June / July 2019

Panasonic 1800-watt NE-1853 Commercial Microwave

Hussmann Australia business manager for Panasonic Food Services, Andrew Ross said, “It’s a hugely exciting time for the hospitality industry, with a number of new developments and refurbishment projects due to be completed within the next 12 months.

“We are confident our reliable and quality solutions will support and advance the operations of people working in commercial kitchens. The Panasonic brand is synonymous with quality and innovation and we have ensured our product range will become a feature of commercial kitchens. “Our customer-first approach will be at the core of our offering, with aftersales service being a major focus.” To celebrate the launch of its Panasonic Commercial Food Services lineup in Australia, Hussmann is offering a bonus $100 incentive to customers purchasing products in the new commercial refrigerator range.

IKEA Home Planning Studio in Sydney’s northern suburbs

IKEA opens first small format store IKEA has opened its first Home Planning Studio at the Warringah Mall shopping centre in Sydney’s northern suburbs. Customers are able to secure a two hour, one-on-one consultation where an IKEA co-worker walks them through every aspect of the kitchen and bedroom planning process, from dimensions, through to choice of benchtop and appliances for the kitchen and wardrobe needs in the bedroom. According to figures from the Housing Industry Association, there are

an estimated 154,759 kitchen renovations taking place in 2018/19 with an average value of $21,840. IKEA spokesman Michael Donath said after the purchase of a house and a car, a new kitchen is the third largest investment many people will make in their lives. “Our research shows that many people generally find the process of planning a kitchen from scratch to be daunting, and they don’t know where to start. “We are looking forward to gaging customer response to our first small format

store, with our vision to open even more in city centres and suburban shopping malls, throughout Australia,” he said. According to IKEA Australian research, one in five respondents said they would feel uncomfortable if a friend looked in their kitchen; 32% are embarrassed because it is messy and untidy; 27% admitted their kitchen is dirty and needed cleaning; 22% said their kitchen is small and overcrowded and one in five would choose to change their kitchen over any other room in the house.

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AR RETAIL PROFILE

Bi-Rite Underwood – a mix of traditional values and forward-thinking design

1/ The Underwood store is home to several major appliance brands across cooking, refrigeration, laundry and more 2/ The large home entertainment offering showcases the latest in TVs and sound systems 3/ Small appliances also take pride of place in the new store 4/ Smeg is just one of many major appliance brands popular among customers 5/ Bi-Rite has become a name synonymous with the latest products 6/ With the Underwood store adjacent to the group’s head office, it makes it easier for the team to test new products and compare existing ranges 14

i-Rite recently opened the doors to its newest store in the heart of Underwood, south-east of Brisbane, adjacent to the group’s head office. The site had been a successful electrical appliance store for over 30 years. Hamza Hussein from Bi-Rite head office said the new store “made sense” as the local community and trade partners are familiar with the location and it receives good exposure. In addition, surrounding areas are experiencing growth in property development and housing value. “Underwood is in a bit of a unique location,” Hussein said. “The demographic within the area varies significantly by not only age, but average house price and family size, as the newer suburbs have brought a lot of value to the area. The range in-store is representative of this varying customer base, with entry level brands all the way to premium brands.” The Bi-Rite head office team brought new ideas to the layout and design of the new store, while holding onto the traditional values of customer service that their predecessors started.

Appliance Retailer June / July 2019

Features unique to the Underwood store include high ceilings and an industrial feel to create a more modern look, with an integrated fully functional kitchen to deliver experiences to customers and gain a sense of what it would be like in their home. “We have aimed to create a welcoming and warm atmosphere through elements such as natural light, freckled epoxy floors and aimed for a clean, non-cluttered approach to merchandising. I believe the layout, product range and merchandising are focused around comfort and experience with the notion that sales will follow,” Hussein said. “Offering traditional values of customer service while still edging forward just as quickly as the level of appliance technology improves, we have managed to maintain impeccable trust and integrity in an ever-changing industry. “We are excited to have a store adjacent to our head office that symbolises what a Bi-Rite store can be. Having a retail presence so close to the office will allow us to test new products, compare existing product ranges and so much more.”

4 2

3 WE HAVE AIMED TO CREATE A

WELCOMING AND WARM ATMOSPHERE

THROUGH ELEMENTS SUCH AS NATURAL LIGHT, FRECKLED EPOXY FLOORS AND

AIMED FOR A CLEAN, NON-CLUTTERED APPROACH TO MERCHANDISING.

The Underwood store is home to appliance brands including Asko, Beko, Electrolux, Fisher & Paykel, LG, Mitsubishi Electric, Samsung, Smeg, Sunbeam and more. “With new products and product lines being introduced regularly, our growth will meet all needs of the household consumer. From home appliances to home entertainment, Bi-Rite has become a name recognised with the latest brands.” On a final note, Hussein acknowledged challenges impacting the retail market and is hopeful of a turnaround as we enter the next financial year. “Whilst we had the hottest January ever recorded, the air-conditioning category saw a decline in the market. Many also experienced the effects of Black Friday and Boxing Day pulling sales earlier. “We are in for a tough year; however, I anticipate that as we approach the end of June, we will start to see an uplift leading into the second half. Many brands have seen price rises, particularly in whitegoods and air-conditioning that will help towards value growth. “There is a bit of fear present in the television category with prices launching much lower than the previous year, which could wipe out a massive amount of category value unless retailers are successful in selling higher ASP product like 8K. “Over the last 12 months, five new members have joined the group with many others showing interest as well. Any independent that is looking for a group that is able to create operational efficiency as well as increased profitability should talk to us.” AR www.applianceretailer.com.au

AR RETAIL INSIDER

MISSION: POSSIBLE

t’s important for a retail business to have a mission statement so all stakeholders are working in the same direction. Does your business have a ‘mission statement’? Are your staff familiar with it? Are they abiding by it? If you don’t have a mission statement, do you need one?

WHAT IS A MISSION STATEMENT?

A mission statement outlines the overall goals, purpose, focus, aspirations and philosophies of an organisation. It clearly communicates a sense of the intended direction to the entire organisation. A properly constructed mission statement answers the simple question “why does our business exist?”

WHY HAVE A MISSION STATEMENT?

A company's mission statement is a statement of purpose, a guide for all of the company's decisionmaking. Shareholders, managers and employees are generally the target of the mission and it assists staff within the organisation to understand what decisions and behaviours best align with the direction and goals of the company. A mission statement lays out the framework for what company decision makers view as the principal purpose for being in business. Once the mission statement is established, a business can then develop strategic and tactical plans to meet the objectives. 16

Appliance Retailer June / July 2019

HOW DO I GO ABOUT DRAFTING ONE? Garner feedback, thoughts and ideas from all stakeholders before drafting a mission statement, taking into consideration your company’s core goals. Ideally, use a professional writer to assist in drafting the statement, as it should be widely visible to your customers and third-party partners, through documents, signage and via your website, so make sure it’s clear, succinct and well-written.

CONSIDERATIONS

There is an element of risk in drafting a company mission statement that sounds more like a press release or gesture of goodwill so you need to avoid a statement which doesn't sound sincere or serves no practical purpose. It’s important to focus on your business's key goals and hone in on why they are important to you and your team. While people reading the statement do want to know about the goodwill you extend, you must include sound business goals and an overarching message which conveys an uncomplicated and unambiguous overview of why your organisation exists and what your overall goal is.

EXAMPLES

Some great examples of clear, concise and meaningful mission statements from leading Australian and global organisations are as follows:

Qantas: We are Australia’s leading premium airline and we are dedicated to being the best. We aim to meet your expectations every time you fly and so we continue to invest in our business and will always strive to provide you with an exceptional level of service. BHP: At BHP Billiton our objective is to be the company of choice — creating sustainable value for our shareholders, employees, contractors, suppliers, customers, business partners and host communities. Sound principles to govern safety, business conduct, social, environmental and economic activities are integral to the way we do business. Coca Cola: To refresh the world in mind, body and spirit. To inspire moments of optimism and happiness through our brands and actions.

SUMMARY

A mission statement ensures everyone involved in the business is working in the same direction, with an uncomplicated understanding of your company’s purposes and inherent values. If your business doesn’t have one, it’s a worthwhile objective to commence the interchange with your colleagues. Start by brainstorming ideas and articulating your fundamental principles and goals, and this dialogue can by initiated by asking the core question “why does our business exist?” AR

FEATURE

Smart Home AUTOMATION, SURVEILLANCE AND COMMUNICATION

AR SMART HOME

CONNECTED DEVICES to grow more than two-fold by 2023 BY EMILY BENCIC

he average Australian household had 17 connected devices at the end of 2018, up from 13.7 in 2016, according to estimates from technology analyst firm, Telsyte, and this number is expected to grow to more than 37 by 2023. The TelsyteIoT@Home Market Study 2019 found the rapid adoption of smart speakers was the leading cause of a fast-growing market for connected home devices. Telsyte estimates that 2.5 million Australian households will be using smart speakers by the end of the year and this will increase to over four million houses by 2023.

With more connected devices on the market, Telsyte managing director, Foad Fadaghi said the availability of fast internet and NBN connection was an increasingly important consideration for Australian consumers. Despite concerns around increasing usage of AI, Telsyte research shows close to 50% of consumers are open to the idea of having a more automated approach, including utilising AI for home security. For example, being alerted to trespassing or unusual activities around the home based on facial recognition. Frost and Sullivan research has shown that the Australian market for IoT in the home is forecast to be

worth $200 million by 2020. The global IoT market is expected to grow from $157 billion in 2016 to $457 billion in 2020, with a compound annual growth rate of 28.5%, market analysis by GrowthEnabler has shown. Currently, around 24% of homes in Australia host some type of automation and by 2023 it will be over 40%. If a property does not have some type of automation, it will make the home inherently more difficult to lease or sell in the future. When it comes to home automation, home owners typically start with lighting control, move onto air conditioning and then home security and CCTV. AR

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Uniden security cameras can also be integrated with a range of other smart home products which are compatible with Google Assistant and Amazon Alexa.

UNIDEN

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Uniden App Cam XLIGHT

Brad Hales National Marketing and Communications Manager Uniden’s Brad Hales has witnessed rapid growth in the smart home category, particularly over the last 12 months, attributed to an increase of smart home products made accessible and affordable with many appliances and products working with Google and Amazon. “This has allowed consumers to easily build a smart home hub without being restricted to purchasing specific brands, depending on choice of branded virtual assistant,” he said. With more products such as smart TVs and AV setups including voice assistants built-in, it’s becoming even easier to control or integrate devices and appliances without purchasing additional hardware to enable product integration, according to Hales. “Uniden’s wire-free home security range works with Google Assistant and Amazon Alexa, allowing users to view footage with voice control via a smart display or TV using Chromecast, Chromecast built-in or an Amazon Fire dongle. It is without doubt that the home security market is moving to wire-free cameras, which can be installed straight from the box. “Uniden security cameras can also be integrated with a range of other smart home products which are compatible with Google Assistant and Amazon Alexa including smart lights, air conditioning and AV setups, creating a complete smart home hub.”

FULL HD 1080P

The biggest challenge for the category, noted by Hales, is the large range of home security cameras on the market, which makes it increasingly difficult for consumers to understand which home security camera best suits their requirements. “It’s important for sales staff to help consumers navigate their options and ask questions about which features are most important to them. Trusted brand names will always be a step ahead in the purchase decision-making process. Uniden’s surveillance products provide consumers with a full range of wired, wireless and wire-free home security camera options, allowing retailers to offer any Uniden camera for any requirement.”

`` Full HD 1080p `` Thermo Sense technology `` Weatherproof IP65 certified `` Two-way talk and siren alert (110dB) RRP $229.95

Uniden will continue to develop its home security category enabling voice control with Google and Amazon across more of its products for increased flexibility when considering integrating a home surveillance system with other smart home products and devices, Hales said. “Our XLIGHT with spotlight and camera in one is gaining popularity, the spotlight is an excellent deterrent and can light up an area and start recording when it detects body heat through Thermo Sense technology.” AR

UNIDEN PROMOTION:

With the purchase of a Uniden App Cam Solo+ twin, triple or quad pack, consumers will receive a Uniden solar panel, valued at $79.95. Retailers are also supported with Uniden’s premium packaging and display units that clearly communicate the features of each range.

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AR SMART HOME

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In addition to a lack of range and price holding customers back, education has also been a challenge for retailers, the tech industry and vendors, when demonstrating benefits to someone’s lifestyle.

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“Laser will aim to address this through continued bricks-and-mortar support with reps, staff training, retail communications, digital resources giving overviews and answering FAQs on the category, as well as social media callouts to the retail brands.”

LASER

Chris Lau Managing Director Laser’s Chris Lau is expecting the smart home category to gain momentum in 2019 due to more product becoming available at lower price points. “Laser is excited to launch its first-to-market full range of compatible smart home devices covering lighting, security, power, accessories and more helping consumers tap into the convenience, automation and routine that they can provide.” He said that retailer feedback suggests customers are buying lightbulbs and smart plugs as they are keen to experience the full capability of their Google Home and Amazon Alexa voice enabled speakers. “It will be exciting to see this shift take place as smart home technology becomes more feasible to the average Australian and more affordable to transform the home into a smart home.” In addition to a lack of range and price holding customers back, education has also been a challenge for retailers, the tech industry and vendors, when demonstrating benefits to someone’s lifestyle.

LASER PROMOTION:

Laser’s Smart Home Challenge will showcase to consumers how affordable it is to kit out their entire home with the new Laser smart home range. This will be alongside a huge trade focused awareness campaign and PR campaign.

Appliance Retailer June / July 2019

Laser Smart Door Lock

`` Passcode facility, key or fingerprint access `` NFC technology `` Ideal for Airbnb addresses `` Does not require hard wiring `` Users receive notification from the app when someone unlocks the house RRP: $299

When asked about the next technology to watch, Lau pointed to smart lighting. “Until now, consumers have been limited to bayonet and Edison bulbs while many Australian homes have LED downlights. Laser will be launching a range that includes downlight, festoon, strip LED as well as traditional bulbs. The range will include plug-and-play varieties to make it simple for customers and easier to sell for our retail partners,” he said. AR

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With built in spotlight, 110db siren and 2-way talk the X Light can actively monitor and deter intruders while using the free app.

It supports the latest H.265 video compression technology, which can save up to 50% on bandwidth and storage. Being IP65â&#x20AC; certified, the camera can be used outdoors under typical Australian weather conditions. Thermo Sense technology is a smart heat sensor that detects motion from people as opposed to movement from trees and false alarms. The Thermo Sense feature on Uniden security PIR cameras allows you to receive notifications from actual events giving you the ability to act quickly and call the police when needed.

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AR SMART HOME

D-LINK

Graeme Reardon Managing Director The smart home category is an exciting one for retailers, manufacturers and consumers alike with rising demand for Amazon Alexa and Google Home, D-Link’s Graeme Reardon said. “With voice-enabled devices driving ease of use and cross-platform capabilities, the consumer is now seeing endless possibilities for smart home devices and services all working together in an ecosystem within their home,” he said. Now with more than one million voice-enabled assistants shipping since Google, and then Alexa, launched in Australia in 2017/2018, the fact is most homes have also needed to upgrade their home networking environment, according to Reardon. “High-powered routers and modem routers, and more recently, mesh-enabled routers, provide added support for this plethora of devices being attached to the home network.

D-Link D-Fend AC2600 Wi-Fi Router powered by McAfee `` Advanced parental controls `` Mobile device anti-virus for unlimited devices `` Fast AC2600 Wi-Fi `` Voice control RRP: $499.95

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High-powered routers and modem routers, and more recently, meshenabled routers, provide added support for the plethora of devices being attached to the home network.

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“With a wide range of devices now supporting one or both voice platforms, the ability to mix and match different vendors’ devices to achieve the consumer’s desired outcome is driving their imagination, and their wallets in this space,” he said. The biggest challenge for the smart home category is ensuring that the network is reliable, fast, and provides the coverage required across the home, whether for wired or Wi-Fi-enabled devices. “Simultaneously, ensuring that all these new devices can securely interact with each other is of key importance also.” Reardon said enhanced security and parental controls will become the next thing that consumers will focus on. AR

D-LINK PROMOTION:

The D-Link D-Fend AC2600 Wi-Fi Router powered by McAfee will come with a complimentary five-year subscription to the McAfee Secure Home Platform valued at $600, as well as a free two year LiveSafe subscription for every mobile device on the home network valued at $299.95 for each device.

Appliance Retailer June / July 2019

ARLO TECHNOLOGIES

Brad Little Managing Director and Vice President APAC The home security and surveillance category continues to gain interest, according to Arlo’s Brad Little, as consumers begin to see how smart devices can add genuine value to their everyday lives through entertainment, convenience and peace of mind. “It’s an exciting time for the category as it experiences accelerated growth,” he said. “We continue to see strong demand for personal video monitoring and home security among consumers due to the flexibility and DIY nature of these product categories.” Despite the growth, Little said that category awareness remains an issue for manufacturers and retailers. “Total category penetration is still small as a percentage of all households in Australia. We believe as category awareness grows, consumers see the obvious benefits, which translates to increased sales,” he said.

VTECH PROMOTION:

With the purchase of its NBN standalone base models – 18450 CareLine and 18750 Executive cordless phones, VTech is offering a bonus contact sensor from June 1 to August 31, 2019.

When asked about areas of interest, UHD and 4K, coupled with HDR (High Dynamic Range), are technologies to watch. “Off the back of their acceptance and awareness in the TV category, consumers will be looking for these benefits in home security cameras. Our Arlo Ultra products offer both these technologies in one product.” AR

VTech 18750 Executive cordless phone with VSmart technology `` Location free (standalone) base `` SOS help button on handset `` Calling number display capable with announcement `` 30 minutes answering machine record time with slow playback function `` Six compatible VSmart lifestyle accessories RRP: $129.95 for a two handset pack

VTECH TELECOMMUNICATIONS Mark Franklin Managing Director

There is no doubt that the smart home category is experiencing significant growth, but retailers and suppliers must differentiate themselves in product offering to attract consumers without confusion, according to VTech’s Mark Franklin.

Arlo Ultra 4K / UHD Wireless Security Camera 2 Camera Kit

“The IP camera for home monitoring has shown the largest growth, to the point where the market is now clogged with numerous brands all with very similar offerings,” he said. “This will eventually lead to price erosion and consumer confusion.”

`` 4K video with HDR `` Colour night vision `` Integrated spotlight `` 180-degree viewing angle RRP: $1,049

ARLO PROMOTION:

Arlo will continue to invest in consumer promotions at key times throughout the year. The brand recently wrapped up a cashback campaign on the Arlo Pro 2 range of products and confirmed pleasing results.

VTech has instead chosen to leverage its industryleading home telephony strength to develop new VSmart enabled products, designed with the NBN roll out in mind, whilst at the same time delivering key home monitoring and safety capabilities to consumers. “With the rapid growth in NBN connections that include a home voice service, the need for consumers to locate their home phone base away from a traditional location to where their NBN voice service connection point is located means consumers are either losing the use of their traditional phone base, or it is becoming extremely inconvenient to use.” AR www.applianceretailer.com.au

AR BENCHTOP COOKING

Benchtop appliance sales ticking upwards BY KYMBERLY MARTIN

Fast Facts

• Benchtop cooking sales rose 8% in value and 4% in units

• Mini ovens increased 5% in value but declined 4% in units • Innovation in multifunctional appliances contributing to growth • Turbo heat fan technology for faster and healthier cooking 24

he latest retail data from GfK for benchtop appliances is showing accelerated growth for multi-cookers, which increased 14% in value over the last 12 months. This growth was fuelled by spending on models with an LED screen. The research firm said this growth has offset the decline from slow and pressure cookers. Sales for mini ovens also edged up due to doubledigit gains from products that use convection heating. The bread maker market witnessed value growth mainly from more premium products. The small cooking appliances category increased 3% in volume in 2018. Light fryers and

Appliance Retailer June / July 2019

rice cookers were two of the fastest growing categories in the small cooking segment, driven by the success and popularity of multi-cookers among consumers, according to Euromonitor senior analyst, Jorge Rosas. “Because multi-cookers can have many functions such as slow cooking, rice cooking, pressure cooking and steaming it is of real value for consumers that need their cooking experience to be simple and with the option to use many recipes.” Other small cooking appliances such as freestanding hobs, electric grills and deep fat fryers continued to see volume declines over the past year, he said. AR

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Hot air fryers is another category experiencing sustained popularity.

DE’LONGHI

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Mei Lai Category Manager Innovation across the benchtop cooking category has seen the continual release of appliances that are multi-purpose and help reduce time spent in the kitchen, without breaking healthy eating aspirations. De’Longhi is continuing to deliver products to the market that consumers value and can facilitate them to cook healthier, faster and with more convenience. “No matter what the consumers’ needs are, frying, one-pot cooking, grilling, barbecuing, roasting, or baking, De’Longhi has the solution,” category manager, Mei Lai said. She said Australian consumers are becoming more educated about how much energy they use and with rising electricity prices, are actively making small changes to reduce their carbon footprint. An appliance that fits neatly into this is the De’Longhi MultiOven, which Lai said gives consumers greater and easier opportunities to better manage their energy use and costs. The MultiOven offers the heating capability and functions of a conventional oven in a compact and portable footprint. With a triple heating element, Surround Cooking System and thermally insulated double-glass door, it preheats up to 60% faster than full-size ovens without warming up the kitchen. Its 24-litre cooking capacity is large enough for family favourites such as roast chicken and pizza, yet the streamlined design takes up minimal counter space. Hot air fryers is another category experiencing sustained popularity. De’Longhi is capitalising on this trend introducing a second manual shake model to its benchtop cooking range with the IdealFry Digital. For the health-conscious, it is a guilt-free way to enjoy ‘naughty’ fried foods, while using a fraction of the oil compared to deep-frying. It comes with five pre-set cooking programs and digitally-adjustable power settings. As for challenges, the emergence of ubiquitous apps such as ‘Uber Eats’ and ‘Deliveroo’ that offer meals delivered on-demand continue to

De’Longhi IdealFry Digital Hot Air Fryer FH2394

`` Rapid Surround Heating system with double heating elements `` Five automatic cooking programs `` Digital control panel to set power level and cooking time `` 1.5kg food capacity RRP: $329

gain momentum. “While the centre of gravity has shifted to restaurants, meal delivery aggregators and retailers able to offer ready-to-eat meals, this does not spell the end of cooking at home,” she said. The MultiCuisine and MultiGrill dedicated recipe apps are available to remove some of the guesswork for those who are a little unsure about how to get restaurant-quality results at home and ensure the products’ full potential can be explored. According to Lai, the launch of the De’Longhi MultiGrill brought a first to the market — two independent thermostats that allow the upper and bottom plates to be set at different temperatures for extreme precision and extra cooking flexibility. Each plate has a temperature range from 60°C to 230°C. The high-contrast, digital LED panel displays the heating progress and countdown timer allows for adjusting temperatures and cooking times. “The MultiGrill also offers the largest cooking surface in the electric grills category at 851cm², for entertaining on a grand scale.” AR

DE’LONGHI PROMOTION:

A 90-day money back guarantee is offered on all MultiCuisine/MultiFry products and will continue to run until the end of 2019. Relevant and inspirational content and recipes will also be deployed across digital and social channels, along with dedicated point-of-sale material, to promote range features.

www.applianceretailer.com.au

AR BENCHTOP COOKING

“

GROUPE SEB

Marine Pestel Marketing Director

Innovation and performance is at the forefront of product development, with products that provide second to none performance but also smart technology.

While 2018 saw a focus on time-saving and convenient products the main trend for Tefal in 2019 will continue to be around a healthier cooking lifestyle. “When it comes to kitchen appliances, Tefal will promote easier ways to create healthy homemade meals and encourage consumers to reduce their consumption of processed food,” Marine Pestel said. Innovation and performance is at the forefront of product development, with products that provide second to none performance but also smart technology. “Tefal’s Cook4Me+ and the new Tefal Multicook & Stir support the home cook to feel like a chef at the touch of a button,” she said. The benchtop cooking category gives Tefal the opportunity to assist consumers with the neverending question of “what’s for dinner tonight?” Tefal will continue to develop cooking apps to work alongside pressure and multi cookers by offering a range of recipes along with the ability to create shopping lists for easier meal planning. With the recently launched Cook4Me mobile app, Tefal is embracing the trend of offering more services around products, especially with content such as tips, recipes and additional support

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through smartphone apps and digital content. The app gives consumers access to over 200 recipes and guides them through each recipe, with step-by-step photos, how-to videos and cooking tips.

Tefal Cook4Me+Multi Cooker

`` Intuitive control panel `` One step opening and locking lid `` Easy clean, non-stick removable cooking bowl `` 150 built-in recipes RRP: $399.95

As with the Cook4Me+ appliance, this app allows for the ingredients and cooking times to be adjusted accordingly for up to six people. The new Tefal app revolves around a growing Cook4Me community where recipes can be rated and reviewed and tips shared. The app allows for creating shopping lists based on favourite recipes while keeping up-to-date with Tefal promotions and special offers. The Tefal Cook4Me app can be downloaded for free on the Apple App Store or Android Google Play. The hero product, the Tefal Cook4Me+ is an all-in-one multi cooker for creating fool proof meals quickly and easily. It features six cooking settings and 150 pre-programmed recipes. It is recommended as the ideal appliance for the time poor, as over 100 meals can be cooked in less than 15 minutes. According to Pestel the Cook4Me+ is also the perfect appliance for encouraging children to cook a fast and delicious meal. Cook4Me+ is the only pressure cooker on the market that automatically releases steam, which can be an important deciding factor when consumers are looking to purchase a pressure cooker or multi cooker, Pestel said. AR

TEFAL PROMOTION:

Tefal is continuing its sponsorship program with chef and TV presenter Justine Schofield and the Everyday Gourmet cooking show. Among the GWP promotions during the winter months are bonus glass storage containers valued at $49.95 with the purchase of any Tefal pressure cooker until July 31, 2019. A Tour de France activity includes a GWP and the chance to win a trip to France with the purchase of any Tefal product valued over $199, during July 2019.

Appliance Retailer June / July 2019

De’Longhi takes mealtime to a new place.

NEW

De’Longhi’s extensive range of benchtop products enable you to cook any way you like, whether that’s frying, one-pot cooking, grilling, roasting or baking. Enjoy deliciously crispy food with our new IdealFry Digital. Cook more food faster with its large capacity, and relish the same great taste with 80% less fat than a traditional deep fryer.* There’s over 350 recipes available in our app, so you can experiment and get creative! For more information, contact your De’Longhi representative on 1800 126 659 or visit delonghi.com.au.

IdealFry Digital FH2394BK De’Longhi Recipes

MultiOven EO241250M

MultiGrill CGH1012D

MultiGrill Easy SW12BS

*Compared to French fries prepared in a De’Longhi deep fryer.

MultiCuisine FH1396BK

IdealFry FH2133W

RotoFry F28313BK

Deep Fryer FS8065

Deep Fryer FS6055

AR BENCHTOP COOKING

NEWELL BRANDS

Elena Pintado Senior Manager, Brand Marketing Appliances & Cookware “The benchtop cooking category is in continuous growth. Minimalism is continuing to trend with people, especially millennials, cutting back their possessions, moving into small apartments, and living with a whole lot less,” Elena Pintado said. This is most evident in the small kitchen appliances category as more multi-functional appliances becoming available. “If it is a tiny kitchen or where space is needed without sacrificing style or functionality, there are loads of appliances to choose from that are tailored to specific needs.” Multi-function appliances are hitting all the hot buttons too for speed, convenience and versatility because consumers like to eat more healthily at home, meal-prep for the week and want an all-inone appliance that saves space, she said.

Sunbeam Multi-Function Oven + Air Fryer

`` Five-in-one appliance: grill, bake, pizza, convection plus Air Fry `` 99.6% less oil for healthier cooking in air-fry mode `` Faster cooking with turbo heat fan technology `` 22-litre capacity

“Kitchen countertop space is a constant battle for those single-application appliances, that often end up deep in cupboards and fail to inspire consumer engagement because being out of sight often means being out of mind, hence the ongoing growth in multi-functional appliances.”

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Multi-function appliances are hitting all the hot buttons too for speed, convenience and versatility.

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Appliance Retailer June / July 2019

RRP: $199

SUNBEAM PROMOTION:

In store focus will be on point-of-sale stickers, launch videos and retailer catalogue price promotions.

As for new technologies, Pintado nominated air frying as a continuing health craze. “Consumers should keep an eye out for ‘Turbo Heat Fan technology’ that allows for much faster cooking during air-fry mode. Appliances that are easier to clean are also in a growth pattern.” And the hero product? The Multi-Function Oven + Air Fryer countertop oven with the speed and health of air frying combined with the versatile shape and functionality of an oven. AR

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…research showed that 94% of people who renovated their kitchen within the last 12 months updated their benchtop…

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“People are busier than ever and are after kitchen appliances that are easy-to-use and convenient while being sophisticated. This is why Panasonic is committed to delivering innovative, timesaving products such as our new, SD-ZP2000 bread maker which is automatic and perfect for modern lifestyles.”

Panasonic Bread Maker SD-ZP2000

PANASONIC

Chasnyn Ousmand Product Marketing Manager, Small Appliances

`` 18 auto programs `` Next generation baking, kneading and dough rising technology `` Replicates a traditional bakers oven `` Reflective inner lid

It carries next-generation baking, kneading and dough rising technology along with state-of-the-art temperature sensors that are said to replicate the techniques, design and structure of a traditional baker’s oven. Unlike traditional bread makers that feature a bottom-only heater, the SD-ZP2000 mimics a traditional baker’s oven with a newly optimised heating structure featuring a reflective inner lid and central heater surrounding the ceramic pan. AR

RRP: $469

The benchtop cooking category is still thriving, according to Chasnyn Ousmand. “In particular, the rise in home-cooking and baking television programs has inspired people to be more adventurous in the kitchen. This goes together with the fact that people are taking more pride in their kitchen than ever before with a great deal of thought going in to the right layout, storage, décor and small appliances which come together to create a perfect space for homeowners.” And there will never be a substitute for specialised benchtop cooking appliances because quality, reliable and easy-to-use products are still heroes in the kitchen, she said. As for key trends, research showed that 94% of people who renovated their kitchen within the last 12 months updated their benchtop, highlighting its importance to both the overall layout of a kitchen and the home. “The introduction of technology is also playing a larger role within the kitchen with people constantly looking for items that will both improve the quality of their food and make their lives easier,” she said. www.applianceretailer.com.au

AR HOME ENTERTAINMENT

Large screen sizes and soundbars lift sales BY EMILY BENCIC

Fast Facts

• 65-inch and larger screen sizes grew by 48% • Soundbar unit sales saw growth of 26%

• OLED TVs were the fastest growing TV category, although LCD TVs continue to be the largest category

• Over 50% of Australian households already own a smart TV and penetration is expected to reach three in four households by 2023 30

hilst seeing modest annual growth in units of 3%, the value of TV sales grew comparatively strongly at 8%, driven by the continued transition toward large UHD/4K models, GfK data has shown. Total UHD/4K unit sales grew by 21%, with 65-inch or larger growing by 48%. The growth in large screen TVs helped drive stronger demand for soundbars with unit sales up 13% and value increasing by 14%. Growth was seen in various segments, most notably soundbars sold without a separate subwoofer unit, which saw unit sales growth of 26%; and models with built-in voice interaction, which entered the market in 2018. OLED TVs were the fastest growing category in the TV market, seeing double digit growth in both volume and value, driven by decline in average unit prices, according to Euromonitor senior analyst, Jorge Rosas. “LCD TVs continued to be the largest category also experiencing healthy growth over the past

Appliance Retailer June / July 2019

year. Australians continued to opt for larger screens as well as smart technology,” he said. Telsyte research shows around one in five Australian households had 4K TVs at the end of 2018 and the most common screen size is now 55-inch. Over 50% of Australian households already own a smart TV and penetration is expected to reach three in four households by 2023. “4K TVs are becoming the mainstream while we are still a few years away from 8K TVs reaching the more affordable price range,” Telsyte senior analyst, Alvin Lee said. “TV manufacturers are expected to continue making TVs more ‘intelligent’ as they become one of the main hubs for not just entertainment but also smart home interface in Australian households. “More smart TVs will support mainstream digital/voice assistants with the ability to monitor connected smart devices from the TV screens (e.g. playing live video feed from smart security cameras). ‘Smarter’ TVs will work hand-in-hand with smart speakers and other voice assistant-enabled soundbars/sound systems that provide a seamless entertainment and smart home experience.” AR

“

In the first year that 4K was launched, there was only a small pool of content available…a key difference with the introduction of 8K TVs is sophisticated upscaling technology.

”

SAMSUNG ELECTRONICS Hass Mahdi Head of Audio Visual

There are some key themes for the home entertainment category and looking at the Australian market specifically, it is clear that TV screen sizes are becoming larger and we are leading the charge in a global sense, Samsung Electronics’ Hass Mahdi said. He attributes this to Australian TV consumption habits. “For example, we watch a lot of sport and like large viewing displays – and we have very large homes compared to the rest of the world, which can accommodate larger screens.” In terms of resolution, the market has moved from full HD to 4K as standard. “Currently, the majority of the TV market offer 4K resolution. Due to the high resolution, consumers can now sit closer to the TV without losing any detail,” he said. When it comes to a new TV purchase, picture quality is the number one driver. “Two years ago, we introduced QLED technology and for us, it represents the best colour expression. Last year, we added Direct Fully Array, which means the lighting zones are controlled more effectively to produce better blacks,” he said. As for the next stage in the evolution of TV, 8K is incredibly important. The availability of native content has been a big talking point, but there were similar conversations when 4K was initially introduced into the market too. In the first year that 4K was launched, there was only a small pool of content available, this grew year on year. “A key difference with the introduction of 8K TVs is sophisticated upscaling technology. Samsung’s Quantum Processor enables upscaling so consumers can enjoy the incredible detail and depth of 8K resolution from the content they watch and enjoy now.”

Samsung Q900 QLED 8K

`` HDR10+ and Ultra Bright technology `` AI Upscaling to analyse and upscale content to 8K resolution `` Direct Full Array Elite or precise backlighting control `` Compatibility with SmartThings, Bixby, Google Assistant, Amazon Alexa, Apple TV and AirPlay RRP: From $9,999 (65-inch)

Lifestyle integration is another key trend in the TV market and is something Samsung has focused on with the launch of QLED to remove customer pain points around design and TV set up. “As TVs get larger, they also need to ‘work the room’ when they’re off. Ambient Mode offers a greater variety of image and information options, giving Australians more ways of ensuring their TVs blend into their environment. The One Clear Cable means consumers no longer need to have numerous cables going into the TV to supply power and data.” Another key technology to watch is Micro LED because it is self-emissive technology where each pixel is its own light source. “This means each pixel can be turned on and off to achieve truly perfect blacks. It is also an inorganic material that will not degrade over time so the colour, brightness and contrast can be amplified for years to come. It is also modular, so consumers are no longer defined by set screen sizes. Consumers will be able to configure the modules to fit their living space, lifestyle, and individual needs.” AR www.applianceretailer.com.au

AR HOME ENTERTAINMENT

“

The strongest trend for the category is demand for a cinema-like experience at home with streaming content services continuing to gain popularity.

”

However, the rising cost of living and current state of the economy are weighing on the category as Australian consumers are looking for the latest and most intuitive features at the most affordable price. “We are committed to bringing Australians the highest quality televisions that are packed with the best technology and features,” he said. At CES in January 2019, new innovations were debuted to the world. A theme that resonated with many at the show was bigger is better, with TVs scaling up and the technology behind them becoming more intuitive, according to Iannuzzi.

HISENSE

Andre Iannuzzi Head of Marketing With the development of new TV technologies, it’s an exciting time for the home entertainment category, according to Hisense’s Andre Iannuzzi. “Innovations such as 4K Laser TV and 8K TV are really changing the game and are taking the category to new heights,” he said. To support the growth in voice control functionality, Hisense has incorporated AI technology into its 2019 ULED and UHD TV range. “Televisions have never been so sophisticated, but there’s still plenty of innovation on the horizon that will enhance the home entertainment experience.” The strongest trend for the category is demand for a cinema-like experience at home with streaming content services continuing to gain popularity, Iannuzzi said. “In response to this, our 2019 ULED TV range boasts the leading technologies in picture and sound, Dolby Vision HDR and Dolby Atmos, as well as our intuitive operating system VIDAA U3.0 AI. The TVs also come with full integration of Amazon Alexa (Amazon Voice Services to become available in second half), meaning customers don’t need to purchase an Echo device in order to take advantage of its voice control functionality.” 32

Appliance Retailer June / July 2019

“In response to demand for larger-than-life TVs, we are bringing one of our most promising TV technologies to Australia this year in the form of the Series L, an extra-large 100-inch 4K Dual Colour Laser TV. Combining cinema grade technology, sophisticated smarts and a seamless set-up, our Laser TV creates an immersive experience. AR

Hisense ULED Series 8 R8 TV `` 200Hz Smooth Motion Rate `` Quantum Dot Technology `` Ultra Local Dimming `` RemoteNow Ready

RRP: $2,999 (65-inch) / $3,999 (75-inch)

LG ELECTRONICS

Angus Jones General Manager of Marketing LG’s Angus Jones believes televisions have become the one-stop shop for entertainment and information in the home. “Australian consumers are not only demanding a more premium viewing experience, they are also using their TVs for so much more. Our 2019 range of TVs work as smart assistants and the home automation hub,” he said. Intelligent upgrades and smart features are the strongest trend in the category with LG including advancements to further enrich the TV viewing experience. “In 2018 we introduced LG AI ThinQ, which offers an enhanced and streamlined interactive experience employing Natural Language Processing (NLP). LG AI ThinQ translates voice requests and looks internally within the TV, its apps and the LG AI Cloud Servers to determine answers and with the integration of Google Assistant – queries are sent to databases to determine the best answers. The integration also means that the TV can act as the hub to control other smart home appliances.” A firmware update later in the year will add Amazon Alexa support to complement Google Assistant. This integration makes LG the only TV brand to talk directly to both leading AI platforms without the need for additional hardware. LG will also add Apple AirPlay 2 and HomeKit in second half. With an array of TV brands and models, consumers often do not know where to start in their purchase journey, posing a challenge to retailers to educate them on different technologies. “Not everyone can afford an OLED TV, so with LED LCD TVs still being the largest selling TV technology we want to draw attention to our range of Super UHD TVs. The line-up is a great option for sport enthusiasts and gathering large groups around the screen.”

LG 8K Z9 OLED TV

`` World-first 8K OLED TV and largest OLED TV `` 8K 6 step up-scaling and noise reduction `` Alpha9 Gen 2 Intelligent Processor `` HDMI 2.1 allows delivery of smoother and clearer motion RRP: TBC

“

A firmware update later in the year will add Amazon Alexa support making LG the only TV brand to talk directly to both leading AI platforms without the need for additional hardware.

”

The 2019 LG AI ThinQ Super UHD TV is available in screen sizes from 49- to 86-inch. The range is equipped with Nano Cell technology, Dolby Vision and Dolby Atmos integration, as well as Alpha7 Gen 2 Intelligent Processor. The 2019 LG OLED TVs feature the Alpha9 Gen 2 processor which combines the efforts of LG AI ThinQ and its deep learning algorithm. The technology analyses the content source and image quality then determines the best upgrade method for optimal visual and sound output. A core innovation of the processor is the four-step noise reduction for greater clarity of images. The Alpha9 Gen 2 Intelligent Processor also optimises sound based on what is being watched to make voices clearer in movies, dramas and news broadcasts for example. AR www.applianceretailer.com.au

AR HOME ENTERTAINMENT

“

SONY

Aki Hosoda Head of Television

Sony’s hands-free voice search allows viewers to bypass the remote and simply talk to the TV to find what they want quickly.

While picture and sound quality are integral to an immersive home entertainment experience, connectivity and user experience have also become important, according to Sony’s Aki Hosoda, with TVs increasingly seen as the entertainment hub of the home. “In terms of picture quality, Sony’s X9500G TV provides an incredible 4K HDR viewing experience with its proprietary Picture Processor X1 Ultimate. Additionally, the X9500G offers Acoustic Multi-Audio by utilising four front-facing speakers; two on the bottom and two on the top, to deliver sound that is precisely aligned,” he said. The X9500G Android TV supports a range of apps from Google Play, including YouTube, Netflix, Amazon Video, Stan and more, for deep smart home integration. With Google Assistant built-in and two microphones, the X9500G effectively acts as one large Google Home speaker with the added bonus of accompanying visuals. “Hands-free voice search allows viewers to bypass the remote and simply talk to the TV to find what they want quickly, play their favourite shows and movies, and activate lights and smart home appliances such as vacuum cleaners.

”

Sony X9500G TV

`` X-Motion Clarity `` With built in microphones, consumers can give commands to the TV without the remote `` Chromecast built-in `` Netflix Calibrated Mode RRP: $2,699 (55-inch) $3,499 (65-inch) $5,799 (75-inch)

“We are also seeing that with an increasing amount of available streamed content including movies, more consumers are seeking a cinematic experience at home. Soundbars are a great way to provide immersive surround sound, especially with Sony’s new HT-X8500.” Currently the only brand with a Dolby Atmos ‘allin-one’ model, the new Sony HT-X8500 2.1 channel single soundbar delivers object based cinema sound. Thanks to Sony’s unique Digital Signal Processing technologies such as Vertical Surround Engine, max 7.1.2 channel surround sound can be experienced from the HT-X8500 without the need for extra speakers. The built in dual subwoofer delivers deep bass sound and Cinema Mode is one of the seven optimised sound modes. Demand for larger screen sizes continues to increase and hence the X9500G TV will be available in 55-, 65-, 75- and 85-inch. Additionally, with TVs now being positioned as more of an entertainment system, they need to offer not only the best picture, motion and sound, but also the ultimate user experience. The X9500G offers a Netflix Calibrated Mode which brings the creator’s vision directly to the TV with precise colour reproduction, accurate dynamic contrast and true motion. For action, sports and gaming, X-Motion Clarity keeps fast action clear and smooth; moving images are precisely controlled to minimise blur. The X9500G’s X-Wide Angle feature (available in 75and 85-inch models) is perfect for a crowded living room as it minimises the colour change no matter where viewers are sitting. As TVs and soundbars become increasingly more advanced, it’s a challenge to simplify technological messages for the everyday consumer, according to Hosoda. Sony is working closely with retail staff and on its point of sale materials to ensure that high tech advances are communicated in a digestible format. AR

Appliance Retailer June / July 2019

FROM THE FLOOR

Leading Edge Group – Charlie Davey

“

Our customers continue to look for value as well as innovation from our brand partners.

”

or the Leading Edge Group (LEG) of independent retailers, not only are customers upgrading to smarter televisions for increased connectivity and investing in a soundbar to enhance the viewing experience, vinyl players, premium amplifiers and speakers are also selling well. “Our customers continue to look for value as well as innovation from our brand partners,” head of category, Charlie Davey said. Many LEG retail members also continue to support physical DVD and Blu-ray movies with a pick-up in sales after larger retailers pulled out of this category. “We expect that to continue with more changes within the discount department store landscape,” he said. There is also a positive trend in computer gaming with the view to expand the range for LEG members. “Some of the specialised stores are able to accommodate customer needs on very high end, purpose built PC machines.” When it comes to the TV market specifically, higher definition and improved picture and sound quality are key factors. “Customers want the real cinema experience. As price points become more affordable, the market is opening up for the opportunity to upgrade.

“Linked to this is the need for advanced technology to deliver the connection to the WiFi – in an efficient and speedy way. Mesh Wi-Fi options have made connecting the home much easier and quicker. High end routers are also in demand helping to improve the Wi-Fi experience in the home.” Customers also look for products that are easy to connect and that offer easy access to content services such as Netflix, Stan and other catch up TVs, according to Davey. “Our multiple member groups have slightly different customer demands on size of panels, through our partners we are able to offer the smaller screens, often used for camping and caravanning, to larger screens for main living room viewing.” When it comes to the purchase decision, price remains an important consideration, followed by brand and the quality associated with that brand. “Customers now expect everyday great value and believe the promotional price should always be on,” he said. “Australia has a very competitive retail landscape, supported by weekly catalogue and brochure drops, and this leads customers to look for that value offer, as opposed to other countries that may be driven by sale events such as Boxing Day and Black Friday. We need to be on the ball on value for money constantly.” When asked about the opportunities being presented to the retail group, Davey said the continued improvement of internet in regional areas. “Our retail presence is strong in these communities and we want to be able to offer our member’s customers the proposition they are after within entertainment.” However, he said vendors often face the challenge of how to service these areas with reps and sales support. With this in mind, LEG recently employed relationship managers within the field, who visit members regularly, to help vendors with support and key messages. As for challenges, Davey highlighted the internet delivery infrastructure. “In many cases the basic delivery in the home, via the telco’s supplied modem, will not do the job. We need to continue to advise our customers on how to improve the in-home Wi-Fi to get the best results. 5G may open up this opportunity, but it is still early days.” AR www.applianceretailer.com.au

AR FATHER’S DAY

Shavers among the Father’s Day favourites BY KYMBERLY MARTIN

I Fast Facts

• Average spend is $52

• Technology and gadgets growing in popularity

• 44% of shaving products given as a gift

• Gains for cooking category 36

t was good news on the male shavers sector, with a return to growth in the last 12 months, adding 11% in value to the category overall, but the pace of grooming and trimmer product growth was more modest, data from GfK revealed. The oral care market is also looking decidedly healthy, increasing 25% in units and 31% in value with high-value smart/Bluetooth rechargeable toothbrush and brush refills leading the growth. Men’s grooming is increasingly similar to women’s, as skincare becomes more relevant for the millennial and over 40s segments, according to Shaver Shop CEO, Cameron Fox. “Social media is creating the desire to look good and a focus on health is driving the DIY regime.”

Appliance Retailer June / July 2019

Growth in body shavers has de-accelerated in comparison to previous years, registering low single digit growth in volume and value terms over the past year. “Consumers continued to seek body shavers that are easy to use, particularly now that hair styling trends continue to change rapidly,” Euromonitor senior analyst, Jorge Rosas said. “In 2019, beard trimming trends are expected to continue shifting and serve as an opportunity for manufacturers to improve on current ranges.” There are also indications that the cooking category is gaining as a gift option with more men spending time playing chef in the kitchen. Demand for technology is emerging too, especially when it comes to home security and car accessories. AR

this acceptance and having fun showing their personality through how they groom themselves.”

“

She said for body hair the trend is the opposite as “less is better with many men enjoying removing the excess hair around their body. Overall men’s grooming habits are changing, they are not feeling the need to conform and view their bodies as a way to express who they are and how they wish to look.”

Our ‘Meet your Shaving Match’ quiz allows men to answer five short questions covering shaving habits, hair growth and skin type then recommends what type of shaver is best for suited for them.

Remington has developed a tool to help men with understanding the different type of blade technologies which are best suited to their skin and hair type. “Our ‘Meet your Shaving Match’ quiz allows men to answer five short questions covering shaving habits, hair growth and skin type then recommends what type of shaver is best suited for them.”

”

Remington is launching a new range of shavers for Father’s Day this year. The Power series offers great value for money and great shaving performance, while the Style series features new Stubble Styler attachments and pop-up trimmer. The Ultimate series brings together the company’s latest blade technologies and cutting edge performance. All three series are available in both foil and rotary options to cater for all skin types. Pudney said 44% of shaving products are given as gifts. AR

REMINGTON

Sam Pudney Product Manager, Personal Care One of the strongest trends in the shaving and grooming category over the last few years has been a change in men’s attitudes towards facial and body hair. “We have seen the market become a lot more relaxed and accepting of facial hair in the last few years. It has become a way for the males of Australia and around the world, to express who they are,” Sam Pudney said. “From full beards, three day stubble or moustaches, nothing is off limits anymore. Men are embracing

Remington Beard Styler Facial Grooming Kit `` Beard trimmer with adjustable comb `` Nose and ear trimmer `` Value priced for gift giving RRP: $24.95

REMINGTON PROMOTION:

For Father’s Day, consumers purchasing any Remington product from August 1 to September 15, 2019 go into the draw to win a trip to New York valued at $8,000. A digital campaign supporting the new shaving range kicks off in August and runs through to Christmas. It will focus on educating men on what product will best suit them and how to use this product to express who they are.

www.applianceretailer.com.au

AR FATHER’S DAY

“

Uniden will continue to develop its home security category enabling voice control with Google and Amazon across more of its products.

Uniden App Cam Solo+ Home Security Camera

`` Up to 180 days standby time `` Solar power compatible `` Two-way talk/night vision up to 10 metres RRP: $279.95

UNIDEN

Brad Hales National Marketing and Communications Manager Father’s Day is a popular sales period for almost all of Uniden’s product categories with its selection of technology gift ideas. These include a 4K smart dash cam for capturing footage on the road, an app enabled home security camera and UHF radio for staying connected off-road.

”

“Uniden’s security category provides consumers with a full range of wired, wireless and wire-free home security cameras, allowing retailers to easily differentiate the offering to shoppers, from simple and affordable plug-and-play solutions to more sophisticated systems to suit more comprehensive feature requirements.” As for future enhancements, Uniden will continue to develop its home security category enabling voice control with Google and Amazon across more of its products, intended to provide consumers with more flexibility when considering integrating a home surveillance system with other smart home products and devices. The XLight with spotlight and camera is gaining popularity as the spotlight is said to be an excellent deterrent, lighting up an area and recording when it detects body heat from Thermo Sense technology. AR

As smart home technology is continually evolving, it enables consumers to effortlessly integrate everyday products and devices seamlessly. “The majority of Uniden’s home security range works with Google Assistant and Amazon Alexa, allowing users to view footage with voice control via a smart display or TV using Chromecast builtin or a Chromecast dongle,” Brad Hales said. Uniden security cameras can be integrated with a range of other smart home products, which are also compatible with Google Assistant, including smart lights, air conditioning and AV setups. The customisable combinations can create a complete smart home hub without the need for specialist installation. Hales said all categories for Uniden are performing well, in particular smart security. However, the large range of home security camera products and brands on the market can make it hard for consumers to navigate their options and identify important features. 38

Appliance Retailer June / July 2019

UNIDEN PROMOTION:

Consumers purchasing an App Cam Solo+ twin, triple or quad pack receive a Uniden solar panel retailing at $79.95. Retailers are also supported with Uniden premium packaging and display units that clearly communicate the features of each range.

“

The cooking category is where we expect to see more growth from a Father’s Day gifting perspective than we have in previous years.

”

NEWELL BRANDS

Sunbeam Pie Magic Pie Maker PM4800 `` Creates four traditional size pies `` Pastry cutter for shaping pies `` Crimper seal locks in fillings RRP: $89.95

It is no surprise that coffee has always been a goto category for Father’s Day and continues to be the case particularly when it comes to the manual espresso segment. “The Sunbeam Mini Barista and Barista Max were designed to deliver great coffee no matter your expertise level so these are the perfect gift for anyone who is looking to make better coffee at home, yet still want to be hands on during the process,” she said. Also evident is a growing interest in classic novelty appliances, such as the Sunbeam Pie Magic Pie Maker. “The Sunbeam Pie Maker group on Facebook now has over 13,000 fans and is growing daily with the versatility and creativity this appliance provides, making it a favourite.” AR

Elena Pintado Senior Manager, Brand Marketing Father’s Day continues to be a key selling period for small domestic appliances, driven by giftgiving and increased foot traffic in-store from present-seekers spotting something relevant for their homes. “The kitchen is increasingly become a shared workspace for the whole family so purchasing a great kitchen appliance for Dad is just as relevant as it is to other members of the family,” was the view put forward by Elena Pintado. “The cooking category is where we expect to see more growth from a Father’s Day gifting perspective than we have in previous years as more men participate and become more passionate about daily food prep and cooking.” And she predicted appliances that cater for this audience will do well. www.applianceretailer.com.au

AR FATHER’S DAY

“

PANASONIC

Tory Rooney Product Marketing Manager, Personal Care

Shavers are traditionally a common gift for Father’s Day, as family members often buy gifts which are an ‘upgrade’ on products which fathers may not buy for themselves.

”

Australians spend more in the lead-up to Father’s Day than they do for Mother’s Day with the average spend approximately $50 per gift. Technology and gadgets are growing in popularity as gifts with $52 million now spent on this category, an increase of 62% since 2015.

Panasonic Shaver ES-LL41 `` Easy beard styling `` Wet/dry operation `` LED display RRP: $329.95

“Shavers are traditionally a common gift for Father’s Day, as family members often buy gifts which are an ‘upgrade’ on products which fathers may not buy for themselves,” Tory Rooney said. It is also important that brands continue to create unique products and experiences for Father’s Day. “Fathers are notoriously difficult to buy for, but we know that men generally are spending more on grooming products and taking greater care with their appearance.” Beards and stubble are becoming an increasingly popular trend, so a traditional shaver may not be adequate for a lot of men’s needs. With this in mind, Panasonic has designed the versatile ESLL41 hybrid model with no need for grooming tools as a one-stop-shop for beard grooming from shaving, trimming or detailing. The Panasonic ES-LV9Q has a multi-flex 5D head and a new suspension mechanism for a closer and more detailed shave. AR

Appliance Retailer June / July 2019

“

Beurer uses the health manager app as a seamless ecosystem to collate a lot of data into an ‘easy to digest’ dashboard.

”

SHRIRO

Sandra Cal Marketing & Communications Manager “Innovation and design are strong trends in the outdoor cooking category. Simple yet smart appliances combining the work of many in a design friendly, minimalistic fashion are in demand to suit the time and space-poor,” Sandra Cal said.

Beurer 3D Shiatsu Back & Neck Massager MG151

The hero product for Father’s Day is the versatile new Everdure by Heston Blumenthal 4K electric ignition charcoal outdoor oven with enhanced features that puts control in the hands of the user. From baking, roasting, grilling, slow cooking to cooking over direct heat, there are many intuitive perks in the 4K for finding new ways to cook. The oven merges charcoal cooking with precise technology and a modern design aesthetic. AR

RRP: $169.95

Heston Blumenthal 4K Electric Ignition Charcoal Outdoor Oven

`` 8x 3D massage heads `` Clockwise/anti-clockwise rotation `` Three optional intensity levels

FITZONE SOLUTIONS Maria Russo Director

`` Touch glass control `` Integrated meat probes `` Layered cooking RRP: $2,699

One of the most impactful hallmarks of the Father’s Day period is retailer merchandising execution and stores that take time to do this well will always perform more strongly, was the suggestion put forward by Maria Russo. “Personal massage and technology products always perform well for this event and lend themselves to ‘treating’ Dad with a gift that may be a product that is not deemed as a necessity but is welcome gift.” The portfolio of Beurer products includes Bluetooth body fat scales, personal massagers, heating pads, heated throws and hair removal. Technology advancements have enabled a lot of these products to have Bluetooth connectivity that are all easily app driven. Beurer uses the health manager app as a seamless ecosystem to collate a lot of data into an ‘easy to digest’ dashboard. “Technology features to watch will continue to include app driven technology across the Beurer catalogue of products,” she said. AR

www.applianceretailer.com.au

AR WHAT'S HOT

LG A9 Ultimate Vacuum Cleaner

LG has released the A9 Ultimate CordZero handstick vacuum cleaner featuring a Power Drive Mop Nozzle capable of vacuuming and damp mopping simultaneously. The A9 Ultimate includes a unique rotating mop head attachment that incorporates a water storage tank and built in electric water pump in the Power Drive Mop head specifically designed to supply water from the reservoir onto the rotating cleaning pads as it mops and vacuums at the same time. Users are able to select the preferred level of dampness via the flick of a switch on the rear of the cleaning head and the vacuum comes with carpet and bedding nozzles as accessories.

RRP: $1,199

Smeg Linea 75cm Blade Flame Cooktop PXL675LAU

In its latest celebration of Italian artistry, Smeg introduces the Linea Blade Flame Cooktop. Linea heroes an elegant yet simplistic aesthetic paired with artful craftsmanship. As well as its sleek design, Linea delivers powerful performance with innovative, world-first technology. Each cooktop features a striking continuous ring of flame, with its patented Smeg Blade Flame â&#x20AC;&#x201C; a stylish and sustainable kitchen solution with twenty percent more efficiency than other conventional gas burners.

RRP: $4,990

Mitsubishi Electric MSZ-AP Series Air Conditioner

Mitsubishi Electric has released its quietest split system air conditioner model as part of the new MSZ-AP series. Night mode reduces the brightness of the operational panel, disables beep noises, and limits noise of the outdoor unit. Dual Barrier Coating, developed by Mitsubishi Electric, is designed to reduce dust and dirt from entering the system, which means it will stay cleaner for longer. There is also reduced environmental impact with the R32 refrigerant. The air conditioner can be connected to a smartphone or online account to control each unit and is compatible with Google Home and Amazon Alexa.

RRP: N/A

Appliance Retailer June / July 2019

COMPANY INDEX AR COMPANY

PAGE #

2nds World...........................................................................................................6 Arlo Technologies...............................................................................................23 Bi-Rite.......................................................................................................... 14, 15 De’Longhi.................................................................................................... 25, 27 D-Link..................................................................................................................22 Eurolinx.................................................................................................................7 Euromonitor........................................................................................... 24, 30, 36 e&s........................................................................................................................9 FitZone................................................................................................................41 Fujitsu General.....................................................................................................9 GfK.......................................................................................................... 24, 30, 36 Groupe SEB.........................................................................................................26 Harvey Norman Commercial Division...............................................................10 Hisense....................................................................................................... IFC, 32 IKEA.....................................................................................................................13 IXL Home....................................................................................................10, OBC Laser....................................................................................................................20 Leading Edge Group...........................................................................................35 LG................................................................................................................. 33, 42 Mitsubishi Electric..............................................................................................42 Mitsubishi Heavy Industries................................................................................7 Myer....................................................................................................................12 Newell Brands............................................................................................. 28, 39 Panasonic............................................................................................... 12, 29, 40 QLS Group...........................................................................................................13 Radio Rentals........................................................................................................6 Raleru....................................................................................................................8 Samsung.............................................................................................................31 Schweigen..........................................................................................................11 Shriro..................................................................................................................41 Smeg...................................................................................................................42 Spectrum Brands................................................................................................37 Sony....................................................................................................................34 Telsyte.......................................................................................................... 18, 30 Uniden.......................................................................................17, 18, 19, 21, 38 VTech...................................................................................................................23 Winning Group.....................................................................................................8 Woolworths.........................................................................................................11

READERSHIP GROUPS

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If it’s not from If it’s not from , it’s not a Roomba. , it’s not a Roomba.