FADQ issue-3 by The Intermedia Group

QUARTERLY FITOUT – ARCHITECTURE – DESIGN

APR-JUN

2014 Meet the team behind lighting business ISM Objects Marketing gems How to grow your business Wall Mall A new technology taking the shopping mall by storm Room to move Some end of financial year tips

| contents |

FITOUT

DESIGN

DESIGN GURU

This flagship store brings quality, craftmanship and some London charm to Melbourne

An architecturally modern, fully exposed glass shell has been transformed into a classic San Sebastian Tapas bar

ISM Objects designs and produces quality contemporary lighting locally in Australia

ARCHITECTURE

STUDY TOUR

TECHNOLOGY

The redeveloped Bendigo Library offers state of the art library and community services

The new terminal at Shenzen Bao’an International Airport in China will be built in three phases

Wall Mall remains very new, but the advantages to retailers and shopping centres are significant

STUDY TOUR

QUARTERLY FITOUT – ARCHITECTURE – DESIGN

FITOUT

MARKETING

DESIGN

TECHNOLOGY

32 APR-JUN

2014

DESIGN GURU

FINANCE

ARCHITECTURE

INDUSTRY NEWS

CONCEPT BOARD

ASOFIA & EVENTS

Meet the team behind lighting business ISM Objects

Cover: Bar Nacional by Walker Corporation and Colab Design Studio

EDITORS NOTE

Marketing gems The keys to your success Wall Mall A new technology taking the shopping mall by storm Room to move Some end of financial year tips

FADQ

MANAGING DIRECTOR Simon Grover PUBLISHER Mark Kuban EDITOR Marion Gerritsen marion@intermedia.com.au SALES MANAGER Kelly Wintle kwintle@intermedia.com.au GRAPHIC DESIGNER Alyssa Coundouris PRODUCTION MANAGER Jacqui Cooper FAD Quarterly is the official publication of the Australian Shop and Office Fitting Industry Association Limited. Published by The Intermedia Group Pty Ltd, 41 Bridge Road, Glebe, NSW 2037 Australia, Telephone (02) 9660 2113 Fax (02) 9660 4419 On behalf of The Australian Shop and Office Fitting Industry Association, PO Box 6347, Kincumber NSW 2251. Telephone (02) 4369 0055 Fax (02) 4369 0555 Email national_office@asofia.com.au, Web www.shopfittingassociation.com.au

DISCLAIMER This publication is published by The Intermedia Group Pty Ltd (the “Publisher”). Materials in this publication have been created by a variety of different entities and, to the extent permitted by law, the Publisher accepts no liability for materials created by others. All materials should be considered protected by Australian and international intellectual property laws. Unless you are authorised by law or the copyright owner to do so, you may not copy any of the materials. The mention of a product or service, person or company in this publication does not indicate the Publisher’s endorsement. The views expressed in this publication do not necessarily represent the opinion of the Publisher, its agents, company officers or employees. Any use of the information contained in this publication is at the sole risk of the person using that information. The user should make independent enquiries as to the accuracy of the information before relying on that information. All express or implied terms, conditions, warranties, statements, assurances and representations in relation to the Publisher, its publications and its services are expressly excluded save for those conditions and warranties which must be implied under the laws of any State of Australia or the provisions of Division 2 of Part V of the Trade Practices Act 1974 and any statutory modification or re-enactment thereof. To the extent permitted by law, the Publisher will not be liable for any damages including special, exemplary, punitive or consequential damages (including but not limited to economic loss or loss of profit or revenue or loss of opportunity) or indirect loss or damage of any kind arising in contract, tort or otherwise, even if advised of the possibility of such loss of profits or damages. While we use our best endeavours to ensure accuracy of the materials we create, to the extent permitted by law, the Publisher excludes all liability for loss resulting from any inaccuracies or false or misleading statements that may appear in this publication. Copyright © 2014 - The Intermedia Group Pty Ltd.

National major sponsor

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E T O N S R O T EDI Sydneysiders passionate about design will be able to get their fix of all things design and architecturerelated with the Good Design Festival kicking off 23 May and DesignEX starting 28 May. The Good Design Festival is organised by Good Design Australia in association with VIVID Sydney 2014. There are several design events happening at the same time around Sydney. An outdoor exhibition will take place at Martin Place showcasing award-winning Australian and international products; innovations by up and coming designers will be on display in a pop-up Good Design Lounge in the Rocks; and there will be a two-day Design Forum at the Museum of Contemporary Art as part of VIVID Ideas Sydney. DesignEX is one of Australia’s premier design and architecture events. Trade shows are a great way to find new things, as many exhibitors launch new ranges and products. For example, Tait will launch the latest of its collaborations with Daniel Emma, Christina Waterson and Adam Goodrem. Working together with Dana Tomic Hughes from Yellowtrace, KE-ZU will use an installation to showcase the latest lighting and furniture solutions from international manufacturers such as Forerstier, Andreu World, Bernhardt Design, Sancal, Vondom and LZF. Anomaly, a design collaboration between surface finish design company Axolotl and furniture manufacturer Evostyle, will also be exhibiting. In FADQ we have previously done profiles on Tait and Anomaly—that proudly support local design—and this issue we feature Melbourne based ISM Objects. This lighting

design, manufacture and retail business also likes to keep things local and designs and manufactures in Australia. Its designs are for 75 per cent done in-house, 25 per cent come through collaborations with other Australian designers. Read more about the company and the team behind it on page 18. A new technology is Wall Mall, which is an innovative way to turn temporary hording walls and vacant retail space into a fun and interactive revenue stream for retailers and centre managers. It motivates shoppers to move around the centre and increases the interaction between the centre and retailers. Read more on page 32. Running a small business comes with many challenges, so it is always useful to get some advice on things such as marketing and finance. On page 30 we look at three areas— integrated marketing, events and video—that can help you achieve business and marketing success. Also, with the end of financial year just around the corner, on page 34 we look at how you can improve on this year’s results. Again, we have some stunning fitouts and designs in this issue including the new terminal at Shenzen Bao’an International Airport in China, an award winning hair salon and the Terrace Hotel both located in Perth, and the T.M.Lewin flagship store and Bar Nacional in Melbourne. I hope you enjoy reading this issue of FAD Quarterly and I would love to hear what you think, so drop me a line when you have the chance.

Editor marion@intermedia.com.au

Chesters on Hay in Perth, pages 12-15.

FADQ

| fitout |

MELBOURNE’S FINEST THIS FLAGSHIP STORE WILL BRING QUALITY, CRAFTSMANSHIP AND SOME LONDON CHARM TO MELBOURNE.

he opening of the T.M.Lewin flagship store in Melbourne follows the successful launch of the Sydney store last year, which was the first to be owned and operated by the company outside of the UK and Ireland. The Brodon Project Solutions team worked closely with the design team and managers from both the UK and Australia to implement and deliver this fabulous 222 square metre (sqm) flagship store. This includes 187sqm of retail space and 35sqm in the back of house. Looking to further expand into the Australian market, T.M.Lewin has revealed it will open another three stores in Australia this year. “We are proud to announce we will be seeing all three stores through from April 2014 to completion October 2014,” says Vicky Lydon, operations manager at Brodon Project Solutions. “Also to keep the stores looking smart we are implementing a programmed maintenance plan for the life of the store.” The design and architecture reflect the charm and brand inspired by the world famous Jermyn Street, St James, London. The T.M.Lewin product offering includes a range of tailored shirts, suiting and accessories and the Melbourne store is the first to exclusively stock the label’s new generation of womenswear, offering a tailored capsule collection of workwear. The T.M.Lewin Melbourne flagship store was constructed in four weeks time and within budget. ◗

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SNAP SHOT Location: T.M.Lewin, Melbourne VIC Client: TM Lewin and Sons UK Fitout: Brodon Project Solutions Size of project: 222 square metres

FADQ

| fitout | THE TERRACE HOTEL CREATES A VIBRANT SPACE WITH CONTEMPORARY MODERN SERVICES, YET REMINISCENT OF PERTH’S BYGONE HISTORICAL ERA.

The end of an O

era

riginally built in 1892 by the Anglican Church, the Bishop’s House was one of the first colonial buildings on Perth’s iconic St Georges Terrace. The historical building has had several functions in its life—from a boarding house in the 1960s accommodation shortage, to office spaces in the 21st century. Lying dormant for almost a decade it was the concept of Perth architect, Jean-Mic Perrine, to rejuvenate this West Australian historical icon as a luxury boutique hotel—The Terrace Hotel. The existing building comprises of two private function rooms, restaurant, commercial kitchen, reception office, alfresco, dining areas and seven of the hotel’s boutique suites. The additional eight suites and vibrant rear bar area were formed by a

SNAP SHOT Client: The Terrace Hotel Location: Perth WA Fitout: Suburban Design & Construct Size of project: 781 square metres

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contemporary free standing structure, integrated seamlessly to the rear of the existing heritage building. The structure was built by erecting pre-fabricated modular concrete rooms to form four levels, cautiously craned over the existing heritage building—a complex task within itself, which allowed no room for error. Other modern additions integrated include a humidified wine vault, which features a vista through to St Georges Terrace. Transforming this site involved a plethora of parties—from the architect to engineers, builders, tradespeople and interior designers.

Photography by David Morcombe of Imagery.

For such a complex project with domino effect onsite changes, effective communication and project management between the multiple of parties was crucial and maintained via an online central server hub to ensure immediate liaison and accountability. Additionally, complying with the Perth City Council, BCA regulations such as disability access and the Heritage Council, required strategic ideas and effective solutions to meet all expectations. Engineered solutions for acoustics, fire, hydraulic, electrical and mechanical services had to be integrated into the heritage structure without compromising its integrity, to ensure The Terrace Hotel could utilise and provide its patrons with the latest technology at their fingertips. The interior of the hotel carries through a combination of traditional inspired finishes, including plaster trims, cornicing, intricate wallpapers, carpets, timbers and tiles, reminiscent of its previous era. Suburban Design & Construct worked closely with the architect throughout the process, installing furniture prototypes and selected finishes to ensure the project’s look and feel was on par with the client’s vision of a glamorous heritage feel. Fixtures and finishes were sourced to ensure construct deadlines were met and foremostly meet the architect’s expectations. The 781 square metre heritage listed building was transformed into a charming boutique hotel, bar and restaurant in 11 months. ◗

FADQ

| design |

10 |

AN ARCHITECTURALLY MODERN, FULLY EXPOSED GLASS SHELL HAS BEEN TRANSFORMED INTO A CLASSIC SAN SEBASTIAN TAPAS BAR.

Tapas time T

hough located in Melbourne CBD’s ‘West End’, Collins Square, Bar Nacional’s dark and atmospheric interior feels more like a dining experience found in Melbourne’s urban laneways. Crafted from distressed charcoal timbers, metallic tones with copper tiles and brass pendants, the space evokes the rustic intimacy found in traditional Basque Tapas bars. The horseshoe shaped charcuterie and bar welcomes guests on arrival. The smokey oak paneling, copper and exposed brickwork adds a rugged edge to this bold space. Patrons are drawn into the 'theatre' of Bar Nacional’s kitchen through a deliberate use of louvers and lighting—a luminous stage of black ceramic tiles against the fast paced movements of chefs’ whites. A collaborative design by Emily Pedersen of Walker Corporation, and Anna Drummond and Trish Turner of Colab Design Studio,

Bar Nacional’s interior design is inspired by the traditional Spanish tapas itself. “Just as the layers of flavour are crafted into bite sized morsels, the interior of Bar Nacional is a complex offering of texture and tone,” says Colab. Home to some of Dockland’s leading blue chip companies, the space caters to its diners with flexible seating options. Large leather armchairs, cosy banquettes and high cocktail bar tables provide some options for business lunches and casual after-work drinks. “We wanted to create a space where the people who work above feel like they own it and regard it as their local,” says Pedersen. The variety of dining styles was created to evoke an atmospheric sense of vibrancy in which aromas, colours, textures and sounds collide. The interior is soulful, tactile and honest, offering a unique narrative to the Docklands landscape. ◗

FADQ 11

| design |

12 |

Chesters on Hay in FADQ Perth. 13

| design |

Burn notice WHEN THIS SALON WAS DESTROYED BY FIRE, THE OWNERS DECIDED TO REBUILD THE PREMISES AND CREATE A BETTER VERSION OF WHAT IT USED TO BE.

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he recent successes of Chesters on Hay in Perth prove it to be a spectacular phoenix rising from the ashes, literally, after a salon fire in August 2012. Making the finals of Hair Expo's 2013 Best New Salon Design category, business is forging ahead in leaps and bounds for this high-end salon in the prestige suburb of Subiaco. The Chesters on Hay premises was only 16 months old when it was gutted by a freak fire, forcing the salon to find a temporary location with Goldwell kindly offering its studios. To add to the pressure, it happened just before the Australian Intercoiffure Congress, of which Chesters owner, Robyn Saunders, hosted as the national artistic

director. Robyn and her husband Justin handled the entire situation with great leadership and aplomb. "We remained positive and decided that if we were to create a new salon all over again, then it was going to be really good," Saunders says. "We carefully considered every aspect of our client’s salon journey and made sure that the salon would fit their needs and wants as well as feel luxurious and pampering." After four months, the new salon was designed and fitted out, reopening on December 10, 2012. Chesters on Hay is located in a small shopping complex so its exterior and shape of the salon was predetermined. “What we had to work with was 115 square metres of empty shop space.”

Saunders decided to improve the ceiling and chose a plaster ceiling with shadow line and with the channel running through it for the feature lighting, this instantly gave the salon a more high end look compared to the ceiling tiles they previously had. The highest-grade vinyl plank was chosen for the flooring both for a quality high-end look as well as comfort and durability. The very deep grey, nearly black colour of the floor ties in well with the brand’s colour scheme and works from a maintenance point of view. Pale wall colours and a half tint of the same colour were picked for the ceiling and incorporated a feature wall for impact. This represents the brand and look and

utilising feature walls gives the space a feeling of separation. Workstations feature a stone benchtop imported from the United Arab Emirates, which are resistant to colour stain, the mirrors are framed in solid wood and sit individually to create a personal feeling. A Bose sound system was installed throughout the salon—it is an important part of creating atmosphere and ambiance and provides the best possible option to deliver a bold but subtle sound that is consistent around the space. “Our salon chairs are Italian design by Maletti salon furniture, and are very comfortable for our clients as well as beautiful to look at. Our basins are Australian designed by Joiken and comfort and safety was our motivation for choosing this design,” Saunders adds. “For those clients who value privacy... we now have a more private area containing five workstations that cannot be seen from the main body of the salon or any external windows, the back window of the salon has an 80 per cent blockout so pedestrians passing by cannot see in.” Throughout the salon a number of hair shots are displayed, which

document a history of looks the Chester’s team have created over the last 15 years. iPads are available to the salon’s clients which also feature all of its work as well as lookbooks created for them to easily determine what looks they desire, or they may like to surf the net with high speed wireless internet. “Our attention to detail doesn’t end with the fitout; we make sure our clients continue to enjoy the full client experience with the refreshments we offer,” Saunders says. “Clients enjoy a choice of 10 different teas, café style coffee ranging from espresso to lattes, all accompanied with yummy nougat. As well as filtered water we also offer san Pellegrino sparkling water and if clients are joining us for an evening appointment they can enjoy a wine or sparkling accompanied with a bowl of mixed nuts. “Our reception area is spacious and welcoming, we added slate stone tiling to the external area of the reception desk to add interest and contrast, our leather club chairs are comfy and welcoming. The custom built in stock shelves is efficient as well as attractive.” ◗

FADQ 15

| design |

Back to the 50s ATURA BLACKTOWN IS A FUN, FUNKY AND FUNCTIONAL HOTEL WITH A 1950S MID-CENTURY MODERN ARCHITECTURAL AND DESIGN STYLE.

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onceptual planning for Atura Blacktown began in March 2010 with Amalgamated Holdings Limited (AHL) briefing (project architect) PTI Group and (interior design architect) Nicholas Graham & Associates on its vision to launch a new and exciting brand of hotels called Atura—the first of which would be built in Western Sydney. Its success would see a national rollout over subsequent years. The brief asked for a building design, which was original and would differentiate itself from its conservative rivals. According to Viet Dang of PTI, fulfilling the design brief was an evolving process, but eventually culminated in a design which was visually dynamic, contemporary and unique. With the building’s structure finalised, Matt Nadilo and Nadine

Hassan from Nicholas Graham & Associates were able to execute AHL's interior design brief, which was to create an environment reminiscent of a Palm Springs resort incorporating design elements, colour and furniture that reflected a 1950s mid-century modern architectural and design style. Each of these elements would need to integrate with the raw, urban-industrial fabric of the actual building, requiring both companies to collaborate on a regular basis during the build to ensure the project was visually cohesive. The challenge and opportunity for Nadilo and Hassan was how best to maintain the open plan environment—a key part of the structural design, while creating separate, functional zones that would have their own sense of intimacy and purpose.

To achieve this outcome, a variety of decorative and structural elements were used in the internal fitout including industrial lighting, plywood cabinetry, exposed aggregate floors, 50s style designer furniture and in keeping with the urban industrial look and over 7,500 glazed face bricks from the PGH Vibrant and Academy collections. The bricks, including Cosmic (plum), Paris (pink) and Nobel (black) were used as an integral part of the interior design by providing the low level structural walls which would define the reception area, lobby business centre, restaurant and bar. The Atura Hotel Blacktown was completed in late 2013 and has become an urban oasis and local landmark. The striking ‘extruded’ white façade belies the colour, ambiance and imagery used within the structure enticing visitors to venture closer and experience it in all of its glory. ◗

FADQ 17

| design guru |

LET THERE BE LIGHT WITH AN ESTABLISHED NATIONAL DISTRIBUTION NETWORK, AND PRODUCTS REPRESENTED WITHIN GALLERY COLLECTIONS GLOBALLY, ISM OBJECTS HAS A LONG ESTABLISHED REPUTATION FOR QUALITY CONTEMPORARY LIGHTING THAT IS DESIGNED AND PRODUCED IN AUSTRALIA.

usiness partners and designers, Celina Clarke and Simon Christopher, credit the ongoing success of their Melbournebased lighting design, manufacture and retail business, ISM Objects, to a shared business vision and cohesive approach to design. Clarke and Christopher have been pivotal in establishing the company as a unique entity within the design and retail sector. Where many of their industry counterparts simply import and retail lighting products, ISM Objects designs 75 per cent of its lighting in-house— the remaining 25 per cent is conceived through collaborations with other Australian designers. ISM Objects manufactures all its products in its factory in Mentone, Melbourne, and also retails and distributes its lighting nationally. Colleagues since university, Clarke and Christopher studied industrial design together before graduating to establish ISM Objects in 1990. A genuine interest in materials and process underpins the duo’s unique approach to design, and has been integral in establishing their lighting products within the Australian retail and trade market. “We’ve always worked very closely and our partnership has remained extremely strong throughout the 23 years we’ve

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been in business—both in terms of decision making and creative vision,” says Christopher. “Our process-driven approach to design and manufacture has seen us become strongly established with the area of lighting, as we design, produce and sell our lighting for both domestic and commercial environments,” he says. Clarke and Christopher’s early designs have been recognised through numerous awards and travelling exhibitions—ISM Objects’ Madame Ruby lamp showed throughout the US, Europe and Asia in the mid-1990s, and is currently held within the Museum of Modern Art New York’s permanent collection. In more recent years Clarke and Christopher have established ISM SPARKS, an ongoing program which fosters emerging Australian talent in lighting design. The program has given birth to new lighting ranges from Australian designers Daniel Barbera, Trent Jansen, ZinkelCarpenter, bernabeifreeman, Keith Melbourne and Christopher Connell—all of which are represented within the ISM Objects portfolio. Characteristic of ISM Objects’ range of decorative and customdesigned lighting is a clear focus on Australian living and style.

“All ISM’s products respond to the way we live and Australians’ unique aesthetic,” says Clarke. "We also offer a lot of different choices, thanks to our development of a full range of options within each collection of lighting. “Unique to ISM Objects is our ability to manufacture our lighting onshore and deliver on a two to three week lead time,” she says. Clarke says ISM’s factory facility is both a business advantage and a source of great enjoyment. “Simon and I have always enjoyed manufacturing, there’s always something new to investigate—whether it’s material or manufacturing and process. And at the moment there’s a lot of new technology in lighting.” Clarke and Christopher recently opened a retail outlet in St Kilda, Melbourne, to support the design and production arm of their business. Here, they cater for both trade customers and everyday consumers. Clarke says that working closely with ISM’s wide spectrum of clients is one of the most enjoyable elements of their business. ISM Objects’ engagement with their clients often involves some element of education into the critical importance of well-considered, well designed lighting. “The psychology of lighting is so important—it can make or break a space. It affects how you perceive a space, and it’s vital to get it right and create an ambience,” she says. “It’s about choosing the right colour temperature and the right solutions to suit your space— whether that be at home or in a more commercial setting. Lighting should be a thoughtful process, and it should start with ISM Objects.” ◗

FADQ 19

| architecture |

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COMMUNITY SERVICE

FADQ 21

| architecture |

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AFTER FOUR YEARS OF DESIGN AND DEVELOPMENT, MGS ARCHITECTS HAS DELIVERED THE NEW GENERATION BENDIGO LIBRARY, OFFERING STATE OF THE ART LIBRARY AND COMMUNITY SERVICES.

he redevelopment is centred on some core ideas which combine to form a new environment: the civic centre of Bendigo as a context, the heritage value of the site, the diagonal alignment of the park's interface, and scaling the building appropriately to respond to view lines which direct the eye to the Town Hall building. The project incorporates the preexisting 1984 building with frontage to public gardens in the historic centre of Bendigo in a contemporary architectural and interior design, maximising the opportunities to engage with the public realm. The redevelopment comprises 4,000 square metres of functional areas over two levels, designed to offer a flexible and inclusive library that allows people to exchange ideas and interact through both community programs and chance.

The new library offers state of the art services including spaces to meet, a café, a volunteer resource centre, a children’s library and ‘cubby house’, gallery spaces, upgraded research facilities and extended internet access for the community. The additions to the footprint rescale the park to be a more intimate space and were generated by a desire to order the internal spaces of the library around an internal street, linking the Hargraves Street and Littleton Terrace addresses. By providing opportunities for a better relationship to the interior and allowing more casual 'browsing' opportunities to the visitor, the design has improved the activation of the library's frontage with the park. Directors Eli Giannini and Joshua Wheeler led the project team at MGS Architects. "Our projects are

recognised for creating places for people," Wheeler says. "We're extremely proud of this project. We've provided high quality architecture and interior design for the Bendigo Library, and we look forward to its continued success in the community." The redevelopment will boost the existing visitation levels of 500,000 per year. "The thing I am most proud of is the community response," says project director from the City of Bendigo, Marg Allan. "In the first 10 days alone, 20,000 people have already visited the library, with 700 new members. That is just amazing." The New Generation Bendigo Library has been submitted for an AIA Award in Urban Design and Public Architecture, in the Dulux Colour Awards—where it won the award in the commercial exterior category—and in the Australian Interior Design Awards. ◗

FADQ 23

| concept board | www.pedrali.it www.ismobjects.com.au www.axolotl.com.au

www.caesarstone.com.au www.madebytait.com.au

www.e1e4.com

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www.essastone.com.au

www.benjaminhubert.co.uk

www.chairbiz.com

FADQ 25

| study tour |

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Shenzhen Baoâ&#x20AC;&#x2122;an International Airport, Guangdong, China.

FADQ 27

| study tour | THE NEW TERMINAL AT SHENZHEN BAO’AN INTERNATIONAL AIRPORT WILL BE BUILT IN THREE PHASES, WITH THE FINAL ELEMENTS COMPLETED IN 2035.

COME FLY WITH ME

he highly anticipated new terminal at Shenzhen Bao’an International Airport, Guangdong, China, opened late last year. The first airport by acclaimed architects Massimiliano and Doriana Fuksas is set to become an iconic landmark that will boost the economic development of Shenzhen—one of the fastestgrowing cities in the world. Won by international competition, it has undergone a remarkably rapid process of design and construction, completing within three years. The terminal—the largest single public building to be built to date in Shenzhen—encompasses 63 contact gates, with a further 15 remote gates and significant retail space. It will increase the capacity of the airport by 58 per cent, allowing the airport to handle up to 45 million passengers per year. The main building includes two-storey underground and four layers above the ground (partial five storeys). The fourth floor is the departure hall. The third floor is connected with the domestic departing passengers channel and the centre of it is the international joint inspection zone, luggage collection and checkpoint and the office area located on both sides. The domestic passage channel,

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luggage claim hall and part of the office area are on the second floor. At the north-east part of the first floor is the international departure hall. Its centre is used for the international joint inspection zone and also the luggage claim hall. In front of the first floor stand the CIP lounges. Between it and the main building stands the outdoor courtyard. The design has been optimised to make best use of natural ventilation and light. Photovoltaics will meet the electricity demand of T3, making about 950 million electricity units each year. Future photovoltaic generation is expected to reach a capacity of 10mw that will be used to support the electronic devices of the entire airport. The sculptural 500,000 square metre terminal, evokes the image of a manta ray and features a striking internal and external double ‘skin’ honeycomb motif that wraps the structure. At 1.5km long, with roof spans of up to 80 metres, honeycomb shaped metal and glass panels punctuate the façade of the terminal, allowing natural light to filter through. On the interior, the terminal is characterised by distinctive white conical supporting columns that rise to touch the roof at a cathedral-like scale.

The focal point of the design is the concourse located at the intersection of the building. Consisting of three levels— departure, arrivals and services— they vertically connect to create full height voids, allowing natural light to filter from the highest level down to the lowest. Studio Fuksas has created an interior, as striking and elegant as the exterior. The spatial concept is one of fluidity and combines two different ideas: the idea of movement and the idea of pause. Carefully considering the human experience of such environments, Studio Fuksas focused on processing times, walking distances, ease of orientation, crowding, and availability of desired amenities. Stand-out features of the interior design include stylised white ‘trees’ that serve as air conditioning

vents, and check-in ‘islands’, gates and passport-check areas with a stainless steel finish that beautifully reflect the honeycomb patterns from above. The honeycomb motif translates through into many aspects of the interior and at different scales—from the larger retail boxes to smaller 3D imprints in the wall cover. Studio Fuksas will be involved with two further phases of the airport extension, scheduled to complete in 2025 and 2035 respectively. During phase two, the first remote passenger concourse will be constructed to add gates and the satellite terminal with rail stations will be operational. In phase three, development of the airport’s west side will continue until about 2035 when T3 Shenzhen International Airport will be fully

constructed. Phase three continues the demand driven development process. The satellite terminal will again undergo expansion and more remote concourse will be added during this decade. And also there will be expansion of the terminal head house. The volume of extension of the terminal head house is going to be glass facade with glass roof, so that the extension of building can have continuity in terms of construction material. Consequently this way of extension can have merits not only for the aesthetic reason but also for construction. Designed for maximum flexibility to cope with the unpredictable nature of the aviation industry, like its predecessors, it aims to resolve the complexities of modern air travel, combining spatial clarity with high service standards. ◗

FADQ 29

| marketing |

Marketing gems Words by Russell Pearson

THIS YEAR CONTINUES TO BE FOR THE ACTION TAKERS AND THE WAVE MAKERS, FOR THE PEOPLE WHO CAN TAKE ADVANTAGE OF A COMPETITIVE SITUATION. The year 2014 is a big one. There is opportunity everywhere. You need to be prepared to take advantage of what's on offer to grow your business in this competitive environment. Here is my top 3 of areas that are going to be key to your business and marketing success in 2014.

integrated marketing Many businesses are focusing very specifically on their digital marketing strategy, which is certainly a good, affordable way to capture eyeballs to your website. But I would caution business owners not to throw all their eggs into one basket. When everyone is zigging, sometimes it's time to zag. If everyone is concentrating on their online strategy, then it's time to beef up your offline opportunities. The great thing about on and offline marketing is that the two work very well in tandem. For instance, you can use an online strategy such as YouTube mixed with social media and even some pay-per-click advertising to draw an audience for an event you'll hold. The event itself builds credibility that you’re a real person and allows you to build real relationships. Hold a competition at the event that requires your audience to promote the business 30 |

or event photos back on social media and complete the circle. Use consistent messaging throughout to get leverage through repetition. This way you're building momentum and more importantly building real relationships with people who can begin to know, like and trust you—the three key ingredients for marketing and sales. This is just one example of getting leverage with one marketing activity, but I'm sure you can come up with many more ways to build your brand and create effective marketing campaigns through the year.

events—allow people to experience your brand in person So I've mentioned events above, but I'm not sure if everyone understands the effectiveness and affordability of these opportunities. A live event has many benefits. • It allows your audience to experience your brand first hand and have the opportunities to share stories about it through word of mouth. • You can build relationships far more quickly in person because feedback is immediate, body language being the missing component in online communication.

• Events can often be at zero cost. Find a non-competitive partner who is also seeking to speak with your audience. Split the costs or allow them to fit the bill while you do the legwork and organise the event itself. Don't limit yourself in your perception of what an event is. It could be anything from a morning tea at one of your client’s retail spaces to a full-blown trade show. Organise a conference, a one-day seminar, an educational workshop, cocktail evenings, family days, master classes, open days or networking nights. Invite participants to bring a friend or colleague to spread your audience. Show new products or techniques, the options are endless. Think about what your specific target market will love and then make whatever you decide enjoyable, memorable and engaging. Make sure you define what you're outcomes are prior to the event, so you can judge your success and make sure you follow up with attendees after the event. Whether for prospective new sales or for client appreciation and retention, events are a massive winner when it comes to effective marketing, relationship building and word of mouth, especially in this digitally dominated world.

Whatever you decide to implement this year, my advice would be to act now. Don't wait. Take advantage while others are procrastinating. Measure your results, do more of what works and be consistent. Not just one video. Not just one event. Create regular and scheduled activities and before long you'll have your own community of interested prospects and clients eager to see what you have to offer next. There is so much opportunity out there. I see it in businesses every day. What you need to decide is what opportunities you're going to take and what you're going to do to secure them. It's a big year for you and your industry and I wish you all the luck, but I know you won't need it because luck is reserved for those that are prepared, people who have done the hard work and people who act more often in pursuit of their goals. ◗ Russell Pearson is the director of Crimson Fox Creative Studios. www.crimsonfox.com.au

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video—build an audience and allow them in I'm sure by now you already know that YouTube is the second largest search engine in the world. But did you know every month more than one billion users watch over six billion hours of video content through this one website alone? Consumers are actively looking for what you have to say online and video is one of the best formats for delivering a personal, engaging and shareable message that can be passed like word of mouth from one user to the next. It's inexpensive—you don't need a large budget to create and launch online video to the world. Even large global corporate businesses are using tools as simple as smart phones and one click handycams to get massive exposure. Thousands of people viewing, sharing and acting on what they have to say and the results of what they're able to create. You can do this too. What does your target market want? Is it education, entertainment, news? Survey them and see what's valuable, then give them more of what they want. Make sure you incorporate a 'call to action' on your video. What would you like them to do next? Go to your website? Buy your book? Give you a call or leave a comment? You'll be able to look at your statistics both on YouTube or on your website and see which videos are getting engaged on that call to action. Especially due to the increase in download speeds globally and, yes, even in Australia, mobile is also becoming a massive platform for online video with more than 40 per cent of YouTube traffic through mobile devices. People are watching your content on the go with a phone in their hand. It's clear that the trend towards mobile as the platform of choice is very nearly here. Are you ready for that?

FADQ 31

| technology | AS WALL MALL’S INTELLIGENT SHOPPING REMAINS A VERY NEW TECHNOLOGY, THE ADVANTAGES TO RETAILERS AND SHOPPING CENTRE MANAGERS ARE SIGNIFICANT.

Off the wall W

all Mall is a new and exciting way to turn temporary hording walls and vacant retail space into a fun and interactive revenue stream for retailers and centre managers. Previously, blank hordings were erected and the centre managers paid to have large posters to be installed with no commercial value or interest to the customers. Now nTouch can make these drab hordings come alive with an interactive shopping wall and create revenue for both the retailers and centre managers, according to Neil Armstrong, managing director nTouch. Using the latest near field communication, retail posters are imbedded with computer chips that Android phones can sense and scan to redeem discount vouchers.

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iPhone users don’t have the technology built-in, but can scan QR codes to achieve the same result. Wall Mall is a win/win for retailers and centre managers says Armstrong, as it motivates shoppers to move around the centre and increases the interaction between the centre and the retailers. “We installed a second Wall Mall with a new improved design into Lend Lease’s Greensborough Shopping Plaza in Melbourne late January,” he says. “The design included some significant changes from the initial design utilised for AMP’s Macquarie Centre in Sydney such as much clearer offers on much larger posters; a standard design for the posters so people learnt much faster on how to scan and redeem the offers, and a vivid background design.

“These changes resulted in the Greensborough Wall Mall receiving over 130 scans per day on average. Major retailers like Subway, Baker’s Delight and Donut King joined us on the wall and both centre managers (Lend Lease) and nTouch have been extremely satisfied with the outcomes of the trial.” The technology is evolving very quickly and there are already further improvements on the way, says Armstrong. An animated video will be shown on screens to assist customers with instructions on how to engage with Wall Mall and redeem all the cost saving specials. “We are soon to add ‘gamification’ where phone scans can be used in shopping centres for Easter egg hunts and other fun activities,” he adds. ◗

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| finance |

Room for improvement Words by Sue Hirst

WITH THE END OF FINANCIAL YEAR JUST AROUND THE CORNER, IT’S A GREAT TIME TO CONSIDER THE RESULTS FOR THIS YEAR AND WHAT YOU WANT TO ACHIEVE NEXT YEAR.

here is an old saying ‘if you aim at nothing you will hit the target with amazing accuracy’. If you want to improve the results in your business, a target to aim for and a system for monitoring progress is a great start. As a business owner here are a few questions to ask at this time of year: • How were our results against target for this year? • Did we have a target for this year? • Are we happy with the results for this year? • How accurate are the results for this year? • What do we want to achieve next year? • What can we learn from this year to improve next year’s results? It can be difficult to find the time to consider these issues when you’re busy running a business, but a small amount of time spent now can pay big dividends to your results next year. Here are a few ‘key issues’ to consider and get control of. compare results: Have a budget ie something to compare actual results against, that way you have a regular

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procedure for checking income and costs are on track. You can see very quickly if margins are slipping, find out why and take corrective action. identify overspending: If you don’t have a monthly budget you may not find out until way after the financial year (sometimes 18 months later if you rely on accounts produced for tax) that you have overspent on some items. Imagine if you had a small number of items of overspending that added up to say $1,000 per month. If you left it until tax accounts are prepared it could cost you $18,000 in lost profits. With a monthly budget you can identify overspending quickly and take action to fix it. A budget can be entered into most accounting software systems and a budget versus actual profit and loss can be printed so that you can easily see any variances and manage them. spending limits: A budget lets your staff know there are limits on spending. It’s amazing how some staff will keep spending if they don’t have a limit.

tip: A really valuable tool to use here is a purchase order. This is a one-page document that is completed by staff wanting to order or buy something over a value of about $100, that needs to be authorised by a senior manager prior to order placement. The value of this tool is that the senior manager may know something the person ordering doesn’t know, such as obsolescence or a better way of achieving the result. This can save literally thousands of dollars every year. resources: A budget helps you to plan what resources will be required to achieve the sales you plan. It’s important to match the outgoings with the income and plan what resources will be necessary, thus avoiding crisis management which is no good for morale. funding: If you want to acquire new business funding or roll over current lending, you will definitely be required to produce a budget and probably a businessplan. A lending institution needs to be confident you have thought

through your business and funding requirements. If they can see that you regularly measure actual versus budgeted results they will feel much more comfortable with you as a borrower. break-even: Some people say "it’s too hard to do a budget because I can’t predict what I will sell". However, most businesses know what their direct costs and overheads are, so it should be possible to calculate the break-even point. Break-even means the level of income you need to cover costs and overheads ie not making a profit or a loss but a $0 result. By knowing your break-even point this puts you in a good position to target sales for profit and create targets for individual people, departments, regions, etc. Anything you can do to increase the net profit can have a big impact on the value of your business. As many businesses are sold on a multiple of EBIT (earnings before

interest and tax), it makes sense to increase this result. Many businesses have been run in the past with the aim being to minimise tax, but this isn’t a good strategy if you want to sell your business in order to retire or do something else. Multiples of EBIT vary depending on the industry and business management, but say it is three—this means that for every extra dollar you can add onto net profit, that would be $3 added onto the value of the business. If you could increase your profit from $100,000 to $200,000 you would add an extra $300,000 onto the sale price and potential contribution into your superannuation fund on retirement or exit from the business. It makes sense to invest a little time planning for the profit you want to make in your business and reap the increased business value benefits down the track. ◗ Sue Hirst is co-founder and director CFO On-Call.

FADQ 35

| news |

The evolution of the office fitout Reinvention of Australia’s 30 million square metres of commercial office space is accelerating, as companies seek new ways of improving staff engagement and productivity. According to De Carolis Constructions managing director Matt De Carolis this ‘new wave’ of office design rejects the architectural stereotypes of the past 10 years, in pursuit of new concepts that are explicitly drawn up to improve business outcomes and create a competitive advantage. “Increasingly, office refurbishment and fitout is being used as a tool by managers to restyle workplaces and eliminate the spatial waste which inhibited workers’ performance in the last century,” he says. “New technologies are forcing change—status windows, bulletin boards, silo-sized canteens and ‘water cooler conferences’ are out—the wall-less office delivering less workstation isolation is the new norm. “Even the company reception area is under threat. “The traditional company greeting area of 80 square metres (sqm) is rapidly being carved up and transformed into meeting facilities and break-out rooms, as office tenants seek to make the whole floor a more functional, dynamic and cost-effective workplace,” he explains. The rate of change is being fast tracked by technology, with businesses keen to analyse new systems and technological advancements, such as digital sales boards and virtual meetings.

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“The ‘green revolution’ is also forcing change, with businesses looking to improve workplace environments and improve energy efficiency through a ‘greening’ of their interior office fitouts, which requires improving categories such as air quality, energy use, water use, innovation and ecology.” According to De Carolis, some of the more popular office design improvements include modernising workstations which embrace high design values, materials and finishes, stand-up tables for casual meetings and work-relaxationconversation couches; clustering

of departments around open plan offices and breakout areas for meetings; low acoustic features as more offices convert to open plan and an open door policy; mega canteen areas—in some cases in excess of 400sqm— designed to get all levels of staff together from the CEO down; and use of technology to break down communication barriers and create an inviting office environment where openness and honesty are highly valued. “Offices that incorporate these new concepts are increasingly being used by commercial office tenants to not only reduce costs but define corporate culture,

Construction expert launches book with practical tips

attract and retain talent, and improve productivity and morale,” says De Carolis. “For us this is the starting point—or the brief—for most of our projects. It then moves to a creative process and a prototype, which can evolve and change. With our in-house manufacturing capability, we can quickly incorporate design changes into prototypes and finished product without compromising the original idea. “From whatever vantage point you view this new office movement, one thing is for sure, ‘offices ain’t offices’ anymore.” www.decarolis.com.au

Justin Palasty is a construction project manager who has seen— and done—it all and has taken his experiences and turned it into a book Constructive Ways; A Business and Investor Guide for Building Better Projects. In his new book, Palasty shares his practical advice to help business owners and investors build better projects. He answers the four most common questions he has come across in his career, including how to speed up the development approval process, how to save money on the building cost of a project, how to add value to the building and how to make it more attractive to the market.

The 35-year-old construction specialist has an impressive portfolio with 17 years’ experience across a number of growing sectors including commercial, industrial and hospitality. “Construction is unlike any other profession—at the end of the day you can see, touch and feel the final product,” he says. “There is a great sense of achievement. It’s an amazing industry; there is so much innovation and change and every day is different.” He owns his own construction, fitout and project management business, Formacon, and has helped countless businesses and investors realise their business goals on time and on budget. “In my 17 years guiding a broad range of projects, I’ve thrived working closely with clients to solve challenges efficiently,” he says. “Constructive Ways is about preventing mistakes, helping people make better decisions and most importantly spending money where it counts. “The book is an easy guide designed with the client in mind because I want people to trust in and enjoy the experience.” www.constructiveways.com.au

FADQ 37

| news |

Award-winning designs dominate Laminex Innovations new decors Laminex Innovations continues to lead design inspiration with nine new decors that reflect the current international trends. Six of the new decors are part of the Plex Collection, offering design professionals the colour and character of real metals, alongside the practical, flexible properties of laminate. Plex Umbra, Plex Argent and Plex Graphite all feature varying levels of grey embossed hues. Plex Copper and Plex Copper DarkTone are bang on-trend with an embossed bronze look. Rounding out the Plex Collection is the classic-look Plex White.

Another key addition is the leather-look laminate, Lounge Pearl, which is easier to care for and more robust than real leather. Completing the extended range is Volcano Natural and Volcano Gunmetal. They incorporate a silvery, molten look, providing the perfect basis for fitouts aiming for an industrial feel. Laminex marketing manager, Joanna Baker, says the credentials behind the stunning new line ensure they will be as popular with design professionals as the rest of the Innovations range. â&#x20AC;&#x153;We are incredibly excited to introduce Plex Collection and

Breakfast with Date: 26 June 2014 Time: 7:15am Venue: Eagle Farm Racecourse The Tote Room 230 Lancaster Rd, Ascot To register please contact ASOFIA on 02 4369 0055 or marketing@asofia.com.au National Major Sponsor

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Lounge Pearl to the range,” she says. “They not only incorporate emerging international trends but are able to impart a glamorous look and feel to any space. “We constantly receive positive feedback from the design community on the impressive and versatile use of Innovations and we’re confident the new decors will be well received,” Baker adds. The Innovations range is informed by global research conducted by Laminex Australia, featuring in a plethora of colours, textures and patterns, suitable for various applications. laminex.com.au

YOUR stock YOUR advantage YOUR space

BOWEN STORAGE | LEADING RETAIL STORAGE SOLUTIONS Bowen Storage specialises in leading retail storage solutions. Established for over 30 years, our complete solutions create improvement and growth for the retail industry. We partner with Top Shop, The Just Group, Cotton On, Country Road, Zara and more.

Super 123 from Metalsistem, a high quality, ready-made retail storage system. Rapid assembly for fast fit out completion. Increase storage capacity on site – minimise/avoid costly offsite storage Optimise income producing GLA footprint Enhance customer experience – quick and easy access to products

To find out how you can optimise Your Stock, Your Space, Your Advantage, call Bowen on 1300 780 654 or email ken@bowengroup.com.au www.bowengroup.com.au

Click here for projects

| news |

Winners announced for 2014 Dulux Colour Awards The use of primary colours and the combination of colour and texture defined the winners of the 2014 Dulux Colour Awards, announced on Thursday 28 March at Peninsula event centre in Melbourne. A clear stand-out was McBride Charles Ryan, which took out the Grand Prix and also won multi residential interior and multi residential exterior categories, for its work on The Quays. This project’s clever use of bold, block colour mixed with translucent colours ensured its success in this year’s awards program. The student category noted an extremely high calibre this year, with the judges and Dulux representatives alike excited for the future talent of the architecture and design industry.

Judges were unanimously impressed by the cross section and calibre of professional and student entries, with judges taking an hour longer than normal to choose winners for each of the 10 award categories. The judging panel in the 2014 Dulux Colour Awards included highly-regarded design industry leaders from a range

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of disciplines including Callum Fraser, architect and director of architecture firm, Elenberg Fraser; Geoffrey Carran, contemporary artist; Daimon Downey, musician, creative and entrepreneur; Daniel Dalla Riva, designer and director of interiors at UNO; and Claire Sullivan, publisher and editor-in-chief of New Zealand publications Denizen & Design Folio. Other 2014 Dulux Colour Awards winners are MGS Architects in the commercial exterior category for the Bendigo Library; Carr Design Group in the commercial interior category for the Boston Consulting Group Sydney; Woods Bagot in the commercial interior refurbishment category for the Australian Catholic University— Raheen Library; and in the student category Lance van Maanen won with a Tale of Two Sheds. www.dulux.com.au

FITOUT JOBS Find your next role at fitout.jobla.com.au

FAD Quarterly and www.jobla.com.au are published by The Intermedia Group.

| asofia |

Asoﬁa events 10 June 2014 Big Business Breakfast 2 August 2014 Gala Ball

NSW

24 June 2014 Annual Awards Function

QLD

6 June 2014 QLD division golf day 26 June 2014 Breakfast with Dick Johnson

Contact

23 July 2014 Future Summit Business Breakfast

For all event details please contact ASOFIA on (02) 4369 0055 or national_office@asofia.com.au

CHIEF EXECUTIVE OFFICER Gerard Ryan ASOFIA Po Box 6347 KINCUMBER NSW 2251 P: 02 4369 0055 F: 02 4369 0555 E: national_office@asofia.com.au W: www.asofia.com.au NATIONAL PRESIDENT Darren Doggett Clarke & Doggett Building Concepts P: 03 8873 2788 M: 0419 500 022 E: darren@clarkeanddoggett.com STATE PRESIDENTS NSW - Dennis Glover Monarch Group P: 02 9526 1222 M: 0418 241 991 E: dennis@monarchdoors.com.au QLD – Mick McLoughlin Les Wilson Detail Cabinet Maker P: 07 3892 2163 M: 0418 789 569 E: mickm@bencee.com.au

Other events ◗ 23 May-9 June 2014 Good Design festival, Sydney www.gooddesignaustralia.com ◗ 28-30 May 2014 designEX, Sydney www.designEX.info ◗ 1-5 June 2014 Lightfair International, Las Vegas www.lightfair.com ◗ 3-5 June 2014 Interior Lifestyle Tokyo www.interior-lifestyle.com ◗ 4-6 July 2014 Build & Renovating Expo, Melbourne www.buildexpo.com.au

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◗ 10-13 July 2014 Furnitex, Décor+Design Show, Melbourne www.decordesignshow.com.au www.furnitex.com.au ◗ 5-8 September 2014 CIFF China International Home Furniture Fair www.ciff-gz.com ◗ 5-9 September 2014 Maison&Objet Projets, Paris www.maison-objet.com ◗ 17-19 September 2014 100% design/100% detail www.100percentdesign.co.uk ◗ 27-30 October 2014 Hong Kong International Lighting Fair www.hktdc.com

VIC - Brett Krueger Krueger Shopfitters and Commercial Interiors P: 03 9720 4989 M: 0418 332 724 E: brett.krueger@kruegershopfitters.com.au WA - Geoffrey Raphael Raphael Design Australia P: 08 9328 8890 M: 0419 904 373 E: geoff@rdaus.com.au SA – Josh Kelly Winkle Shopfitters P: 08 8277 5600 M: 0417 821 177 E: josh@winklegroup.com.au National major sponsor

National Principal Partners

Creating solutions for your business from design through to final construction Combining expertise and specialised manufacturing processes, O.M.A. can design, prototype and produce to exact client specifications. Our strength is an ability to take your ideas from concept through to design and manufacturing. Our team are constantly researching the use of new materials, local and international design trends and new construction methods. We also offer a range of eco-friendly products, indicated by our O.M.A. GREEN logo. As the worldwide push for increased sustainability continues, O.M.A. plan to remain at the forefront of greener product manufacturing and welcome clients with the same environmental concerns to consider the options available when it comes to retail fit-out.

IDW Mannequins Showcases & Glass Cabinets Counters & Reception Desks Novofibre: Ecological Straw Constructed Panels Custom Design & Manufacture Plankwall Display Systems Point of Sale & Accessory Displays Eco Friendly Options Available

O.M.A Shopfitting Systems Pty. Ltd. 16 Kearney Street Bayswater VIC 3153 t. 03 9720 2488

f. 03 9720 2499