INSTYLE March-April 2021

The Magazine for the Hairdressing Professional

March/April 2021

HAIR FESTIVAL 2021 GET YOUR TICKETS NOW!

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34 Published By BHA MEDIA ABN 23142047943 41 Bridge Road, Glebe NSW 2037 Ph: 02 9660 2113 Fax: 02 9660 4419 INTERMEDIA MANAGING DIRECTOR Simon Grover PUBLISHER Craig Hawtin-Butcher craig@intermedia.com.au EDITORIAL AND CREATIVE DIRECTOR Cameron Pine cameron@intermedia.com.au EDITOR Shannon Guss (Gaitz) sgaitz@intermedia.com.au BEAUTY EDITOR AND JOURNALIST Sarah Mourtos smourtos@intermedia.com.au CONTRIBUTORS Lisa Feleppa Jane Barrett Clea Harbison Isabella Castle NATIONAL SALES DIRECTOR Joanne Cowan jcowan@intermedia.com.au PRODUCTION MANAGER Jacqui Cooper GROUP ART DIRECTOR Adrian Tipper SUBSCRIPTIONS subscriptions@intermedia.com.au ANNUAL SUBSCRIPTION INSTYLE is published six times a year SUBSCRIPTION PRICES (Australia Rates) 1yr (6 issues) for $75.00 (inc GST) 2yrs (12 issues) for $120.0 (inc GST) 3yrs (18 issues) for $157.50 (inc GST) Please make cheques payable to; BHA MEDIA PO BOX 55, Glebe NSW 2037 Ph: 1800 651 422 Fax: 02 9660 4419 Circulation: 14,000

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INEDIT

EDITORIAL

T

he excitement is starting to build for Hair Festival 2021 as restrictions have started to ease and take on a more isolated case by case basis. In most states we’ve seen our energy and enthusiasm for getting together shift to a higher level.

Just the ability to come together, share and network we long took for granted and we can’t wait to celebrate this with you again soon.

Make sure you get your tickets to Real Talk on Sunday June 13 to see the best business mentors in our industry or grab an all-access pass to make the most of a rewarding weekend of education and networking. The MarketPlace is also a free opportunity to shop and learn about some of our latest and greatest partners and we are going to be blessed with some true leaders in the industry. Retail and leadership expert Terry Hawkins is making an early trip back from the United States to be our emcee and keynote speaker at Hair Festival’s Real Talk.

I know many of us miss seeing all of ‘our people’ and as our focuses change, we definitely learn that who we lean on or who inspires us can change over time and it,s crucial for growth that we continue to put ourselves out there to enable new connections. So dust off your favourite party boots, because the June long weekend is not only the time to get out and meet your old friends but it’s the perfect canvas to meet some new ones and create new memories as well.

While on the subject of new, we’ve had a few changes over here at INSTYLE – while juggling the massive schedule that is Hair Festival and our regular print and online media, my title has changed to Editorial and Creative Director and Shannon Guss who has been at INSTYLE for more than seven years, as Deputy Editor, now has a new title as Editor.

I will continue to have the same involvement with the magazine, but after more than 17 years with the title and the constant evolution of our business, it was time to give our framework a bit of a makeover and streamline our structure to apply skills to the business where they are needed the most.

Every relationship in your life needs constant attention, and if it doesn’t challenge you, it doesn’t change you - working in this dynamic industry I’ve never been short of a challenge. Often people who change jobs or careers more often ask how after so many years I've stayed focused, but there’s really only one answer – you sink or you swim and when there’s always so much going on, no two days are the same.

Education and awareness is pivotal to a greater level of understanding. If we don’t share our story in an environment where we understand what each other goes through we have disconnection in business. I think now more than ever we need to share our stories and what we have all been through and felt in the last 12 months. Hair Festival will help to bridge many of these gaps between salon owners and staff, while educating us on what we have to offer plus remind us what we all share in common – passion. Mental health has never needed more focus than it does now and it all starts with sharing and finding our common ground.

We are pre-programmed to detect changes in our environment, it’s our instincts working to keep ourselves safe but what keeps us safe often prevents us from learning. In 2020, a lot of our learning capacities were cramped by an invisible virus that we were very wary of (and little things like running out of toilet paper).

But the results of last year and the ongoing anxiety related to the fact we still have a lot of uncertainty are far more serious than we initially see. One in five Australians suffer with mental health issues in a given year and this past year has been incredibly difficult for some, so it’s very possible these statistics could be higher. Indeed, Google searches of panic and anxiety attacks increased between March and May last year by 52 per cent.

Our connection with others is a cornerstone for wellbeing that often gets overlooked. It was a lonely time for many during COVID. The restrictions have eased for some of us, but have we returned to how we used to connect before? Have you returned to the sports, hobbies and social events that you enjoyed? We may be out of practice and stuck in ‘being at home mode’ but it’s such an important human element for us to do to connect with our friends, family and community.

Take some time out, disengage with the busy world around you for a moment and get connected with yourself to really see what you are missing.

I say plan your weekend to come together at Hair Festival and don’t worry if plans may change – where there’s a will there’s a way and judging by who’s signed up and getting on board for this weekend we are not short of will.

See you all soon!

Cameron Pine, Editorial and Creative Director

@instylehairmag www.twitter.com/styleicons_aust www.facebook.com/INSTYLEstyleicons

CONTENTS ON THE COVER 32 46 62

116

Hair Festival Education Andis Gold Master Cordless Clipper Session Future Forward by Redken

REGULARS 14 56 57 60 61 74 110 112 121 122 127 128 130

UPfront Industry Happenings The Edit Lauren Cooper and Matthew Saddler The Edit Maria Unali My Way Lauren Walker My Way Danny Puopolo INhair Product Launches INbeauty High-Tech Devices INbeauty Beauty News INhealth Beauty Supplements INsalon Tools and Accessories INbusiness Workplace Training INbusiness Shortcuts Salon Software INbusiness Digital Forms

119

ONSTAGE 24 26 28 38 40

L’Oréal Professionnel Colour Trophy 2020 Aveda Vegan Dinner matrix Collective ‘The Journey to Beautiful Hair’ by L’Oréal Professionnel ghd Heat Protection Styling Range

FEATURES 42 50 51 52 54 80 82 86 88 92 94 95 96 100 102 104 113 116 118 119 120 124 126

Salon Profile 1 Maples Lane Olaplex No.0 Cult Products Evo Hue-verse Cult Feature A Murder of Crows by Anne Veck Giles Robinson for Color Wow Slow House matrix 2021 Rebrand VivID Collection by Schwarzkopf Professional Lakmé Education Coastal by Comfortel The Alchemy and Sericite Collections by Cloud Nine Soak Bathhouse Anabel Kingsley for Philip Kingsley Keracolor Silver Bullet Indesign 28 Degrees The Skills for Men Salon Profile UNOIT Mr Fierze Salon Profile Salon Kaia Australian Hairdressing Council 2020 Survey

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Industry Happenings

UPFRONT

ELEVEN AUSTRALIA UNVEIL [PEOPLE] CAMPAIGN ELEVEN AUSTRALIA’S NEWEST editorial offering comes by way of the [PEOPLE] Campaign, a timeous representation of the freedom of reconnection and a broader ode to happiness and love. The campaign exudes the warmth of friends, family and the power of reunion, as captured by ELEVEN Australia co-creative directors Andrew O’Toole and Joey Scandizzo.

“The [PEOPLE] campaign is a reflection of our current moment and is fundamentally a product of what the world is going through right now,” Andrew said. “Having spent more of our time at home last year than ever before, the need for physical connection with people (not just digitally) is what everyone (including me and Joey) are craving – the campaign set became a scene of young friends having fun, laughing and being playful. It’s our message of spreading happiness, letting your hair down and reconnecting.”

The campaign aesthetic presents these themes with vibrant hues, diverse hair textures and bright pattern clashes, personifying colour, music and movement and creatively expressing this bright, welcoming future after difficult times.

“I always love campaign times because it allows me to work with lots of hair texture and play around with different finishes. It really gives me the opportunity to showcase our products, what they’re designed to do and perform,” Joey shared.

ELEVEN Australia continues to go from strength to strength, now available in 25 countries and as PETA-approved cruelty-free, paraben-free, RSPO certified, sulfate-free and with gluten-free and vegan friendly options.

The [PEOPLE] Campaign once again flexes the brand’s creative muscles as weighted with relevant meaning to capture the energy of now. www.ozdare.com 14 INSTYLE

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UPFRONT

WELCOME PETER BECKETT TO THE ROLE OF CREATIVE DIRECTOR AT HAIRCARE GROUP HAIRCARE GROUP HAS named Peter Beckett as Creative Director. Peter is celebrated as an innovator in the industry, mastering the realm of editorial with styling nuance and fresh, creative editorial looks in his 22-year career. He has worked in London styling hair for the pages of Harper’s BAZAAR, Elle, marie claire and campaigns for Roberto Cavalli, Charlotte Olympia, Levi’s, Selfridges, Dove and Britain’s Next Top Model. His celebrity client list includes Rita Ora, Ellie Goulding, Poppy Delevingne, Demi Lovato, Monika Radulovic and Behati Prinsloo and his runway credits extend from Burberry to Gucci, Alexander McQueen and Christopher Kane across London, New York and Australian fashion weeks.

“I’m excited to be part of the Haircare Group family,” Peter said. “The diversity of brands within Haircare Group is something I’m really excited about!”

“Haircare Group is excited to have a stylist of Peter’s immense talent, as our new Creative Director,” added Ward Gauvin, Director of Business Development. “He will be working with the Haircare Group team to create inspirational content across all our brands and a multitude of channels, provide expert product knowledge to salons and offer his expert insight into the industry.” www.thehaircaregroup.com

INTERCOIFFURE AUSTRALIA LAUNCH INSTAGRAM COMPETITION FOR APPRENTICES WELCOME GOAT 21, a new Instagram competition offered

by Intercoiffure Australia and specifically for Intercoiffure apprentices, with entries snapped on smart phones and uploaded.

The judging system is comprised of a social media ‘like’ system, with other judging conducted by L’Oréal Professionnel Australia, Intercoiffure Guillaume Fondation (Paris) and selected Intercoiffure world members. Prizes will include a trophy, flowers and a L’Oréal Professionnel education class.

“We encourage all members of the industry to support our apprentices and vote,” said Intercoiffure Australia Artistic Director, Terrina Brown of Zedz in Perth. “Intercoiffure Australia is proud to be supporting Australian apprentices in this way and we hope that the word about their hairdressing filters into the greater community through social media.”

Entries will be uploaded to Instagram from 18 to 20 April, as filed under the hashtags #Intercoiffureau_1Styling21 for first year styling and #Intercoiffureau_CutColour21 for cut and colour in first, second and third year apprenticeships. Voting concludes on 9am AEST, 28 April.

LEE COHEN JOINS DISTRICT BRANDS AS HEAD OF STRATEGY RENOWNED HAIR SALON business expert Lee Cohen has joined District Brands as Head of Strategy. Building off his wellknown role as Business Development Manager at Oscar Oscar Salons, Lee will now lend his expertise to this independent owner and distributor, which connects global, reputable, high quality prestige brands with the salon industry.

“I have done so many wonderful things in this industry and been granted so many wonderful opportunities,” Lee said. “I’m now in a position to not only represent the best in brands this industry has to offer, but to also be part of a global brand development team, who are solely focused on expanding and developing the world’s best hair products.”

“These developments are firmly built upon the principals of innovation, authenticity, collaboration and, most of all, transparency. This is not only bringing me a feeling of coming full circle, but exciting me, like I am right back at the beginning of my career, the first blow dry, the first colour, the first cut. Every hairdresser can surely remember that exciting feeling,” he continued.

District Brands is a jointly owned sister company with the famed Rogue Beauty

company, with this arrangement built to ensure all brands under their umbrella have a team for their brand that can remain solely focussed on a specific message for each market and corresponding sales channel. Knowledge is shared between these two important companies over their twelve year partnership, allowing them to offer competitive insights about the Australian beauty landscape, as well as top-tier infrastructure and resources, established relationships with key retailers, salons, media and influencers and proven vital successful market strategies, all within this important structure.

Situated as a state of the art back end facility in Prestons NSW, the 26,000 sqm premises covers logistics, accounts and every facet of the business, with roughly 12,000 orders leaving per week and 7 million cartons stored. Lee’s knowledge will prove imperative to this major operation.

“Personally what excites me the most is the ability to work with the Industry’s best, Jared Fisher and Chris Hammond from Rogue Beauty, in addition to the incredible Alan Meskin from District Brands, who is a logistics numbers super brain, and Mr Erwin Santos, who is such an incredibly

respected industry figure with over twenty years of experience in this professional hair industry and a mentor to myself,” he said.

“As a team we have a very clear vision, that vision is to represent the best artist driven or simply bet in class brands, that’s it. We will only stand behind the best.”

INSTYLE 15

UPFRONT

ELEVEN AUSTRALIA CONDUCTS STYLE FOR LIFE 2021

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ELEVEN AUSTRALIA TEAMED up with longtime partners Hagar for 2021’s iteration of Style for Life. In its eighth year, the initiative continued to fight problems of slavery, abuse and human trafficking of women and children, building on the AUD$276,000 raised for Hagar in its seven years of advocacy beforehand.

As part of the initiative, for the month of March, USD$1 from every bottle of the brand’s iconic and number one selling product ELEVEN Australia MIRACLE HAIR TREATMENT sold worldwide went to the charity.

“We are extremely proud to be able to continue working with Hagar and it is thanks to our amazing industry that we can continue the global success of Style for Life and raise much needed funds to help heal women and children who have experienced severe trauma. 2019 saw Style For Life Day turn into Style for Life Month which meant salons all over the world could join us on this journey,” said Joey Scandizzo, ELEVEN Australia Co-Creative Director. www.elevenaustralia.com

THE 2021 INTERNATIONAL HAIRDRESSING AWARDS HAVE BEEN POSTPONED

JUST CUTS COLLABORATES WITH TAFE NSW ON APPRENTICE SCHEME

WELCOME NEW NATURAL LOOK COLOURART CONDITIONER

JUST CUTS HAS teamed up with TAFE NSW on a new apprentice scheme, opening up 50 positions across the company’s salons. Apprentices will receive $1,000 after completing 12 months, and a further $1,000 upon full completion of the three-year apprenticeship.

TAFE NSW forecasts 28,000 hairdressing and barbering job openings through to 2022, but also notes that hairdressing program enrolments and completion rates have fallen since 2010, with just over 5,200, or 1 in 4, completing their enrolled hairdressing training programs in 2019.

The apprenticeships are 3 year terms with 2 years full time at TAFE. Upon completing their apprenticeship, candidates can choose to proceed to a Certificate IV in hairdressing. Signups to the apprenticeship program will be managed by community owned not for profit organisation Verto, a member of the Australian Apprenticeships Support Network www.justcuts.com.au/ careers/current-vacancies

16 INSTYLE

DUE TO THE ongoing restrictions and border control caused by the pandemic, the 2021 International Hairdressing Awards, the ceremony’s third iteration that was originally scheduled for March, have been postponed.

The event estimates that the awards ceremony will take place in April or May, with no exact date given, as long as the pandemic figures continue to improve. As more information comes to light, the International Hairdressing Awards will provide updated details on dates and streaming avenues.

The eventual awards ceremony will take on a unique format, working around the difficulties of hosting a massive in-person awards event. Mikel Luzea, founder and director, and Sergi Bancells, global ambassador of the awards, will travel around the world together with a recording team to surprise the winners and hand-deliver the awards, to be broadcast live and created into an eventual television products that showcases this evolving around the world ceremony. www.ihawards.com

THE NATURAL LOOK ColourArt Conditioner has had a 2021 update, relaunching with a new premium blend and refreshed, convenient packaging. Natural Look Australia is delivering a premium blend of five luxury, vitamin-rich and antioxidant Australian native ingredients within this bold packaging.

The popular ColourArt Conditioner is now available in a convenient 300mL tube, especially formulated to protect and restore the moisture content in coloured, stressed, dry or damaged hair. The product also guards against colour fade with the help of Vitamin C and natural antioxidants, as well as Kakadu Plum and Olive Leaf Extracts, for optimal hydration and repair. Chamomile is another vital component in this effective formula, purifying and protecting hair from the drying effects of the sun. The powerful ColourArt Conditioner formula remains the same with the added benefit of Australian Blend 5 Natives, an exclusive blend comprised of Quandong, Kakadu Plum, Desert Lime, Lilly Pilly and Wattleseed.

The new look packaging is comprised of a clean, sleek, monochromatic, simple aesthetic. Anchored by the magenta tone, the new design offers straight lines and modern shapes.

ColourArt formulas are high performance and biodegradable, aiding colour treated, highlighted and natural hair. Generally, Natural Look Australia and ColourArt are Australian made and owned, vegan friendly, cruelty free and free from SLS, paraben and petrochemicals. www.naturallook.com.au

UPFRONT

DISCOVER HAIRCARE AND STYLE JUGGERNAUT BONDIBOOST ACCLAIMED AUSTRALIAN HAIRCARE and style brand BondiBoost is investing in their brand, producing six weeks of consecutive TV Commercial support. Their nation-wide campaign stretched from February 28 to mid-April. It’s only the latest step for a local brand that’s gone truly global, wowing the world with its results, ethos and reach.

BondiBoost is proudly 100 per cent Australian made and owned, salon professional, free of sulphate, paraben, silicone and all other nasties. It is also built on other key guiding principles. Pushing the boundaries when creating products, they look to be as clean as possible and as natural as possible, vegan friendly and crueltyfree. Each BondiBoost formula contains carefully selected essential oils and organic anti-oxidants that effectively cleanse each strand while depositing powerful ingredients directly to the scalp to maximise strength, length and reduce breakage.

The extensive range covers care, in a hair growth, repair, curl, dandruff, blonde and vitamin set of ranges, as well as supreme styling products including a heat protectant spray, sea salt texture spray, dry shampoo, styling powder, flyaway fix and frizz fix serum. Its styling Wave Wand is at internet-breaking levels around the world.

BondiBoost’s products offer real results supported by over 20,000 five star consumer reviews and a loyal social following of

over 500,000. The company donates a per cent of its annual profits to organisations that support women, children and wildlife.

“Three years ago this brand did not exist,” said Kelly Kent, owner of Cranium Hair, Manly. “Today it’s one of the biggest brands in the Australian market and it’s going worldwide. So if you’re not on board, you need to get on board. The product works, the marketing works and the brand works with you. For us BondiBoost have brought people into our salon asking for it because BondiBoost have created the conversation for us.”

Its commitment to the professional industry has been since its inception, where it launched at Hair Expo 2019. They handpicked industry experts in hair, wellness and nutrition to form the BondiBoost Advisory Board, including hairdressing legends John Pulitano and Vincent Nobile, dermatology expert Dr George M Calfas, hair and makeup artist Max May, trichology specialist Anthony Pearce, integrative medicine practitioner Madeline Calfas and nutritionist Abbie Harris. www.stockit.bondiboost.com.au

“

I know people worry about marketing too heavily to their clients, but I find that keeping in touch with them regularly keeps them connected to the business, the team and what’s happening in the salon.

KITOMBA ENABLES ME TO DO MY MARKETING THROUGH MAILCHIMP SO EASILY. I create fortnightly newsletters and I find that every time I send these we always get replies and we always get people coming back that we haven’t seen in a while.

Samantha Jones

”

Owner, Ms Monaco Hair Society

www.kitomba.com Talk to us: 1800INSTYLE 161 101 17

UPFRONT

AMERICAN CREW LAUNCHES PUBLICATION L’ORÉAL AUSTRALIA CELEBRATES MARDI GRAS AS MAJOR PARTNER L’Oréal Australia took part as a Major Partner of the 2021 Sydney Gay & Lesbian Mardi Gras on March 6 in Sydney.

“The Sydney Gay and Lesbian Mardi Gras is not just a party, it’s about standing up for others when they’re unable to stand up for themselves,” said the brand’s learning and development lead Chloe O’Leary.

“Participating in the Sydney Gay and Lesbian Mardi Gras is a way to use this privilege to empower those whose voices aren’t heard as loud. This important event is a powerful message of love and activism – when people experience the parade there is a greater chance of it growing, influencing and teaching more people and gathering more allies for the LGBTQI+ community.”

The festival consisted of 36,000 spectators, 5,000 marchers and over 120 parade entries at the Sydney Cricket Ground.

The L’Oréal Australia presentation included spectacular gold and hero details of four original statement Play wings worn by L’Oréal ‘angels’, as well as handvideo made gold capes and skirts lighting up to an acapella version of Diamonds by Rhianna.

AMERICAN CREW HAS launched their first publication, titled ‘Changing Times’ and available to read online as a digital iteration of the print magazine.

The publication runs the gamut of inspirational content.

Importantly, it brings together many of Australia’s leading barbers and other influential voices to tell their crucial stories of how they navigated 2020 and its many difficulties. It also poses poignant questions, thinking deeply about how we can re-think barbering and masculinity in our new world.

Significant names sharing their insights between the pages include the brand’s inimitable grooming master David Raccuglia, 2020 All-Star winner Luke Munn and Beard Season’s founder Jimmy Niggles. Business building insights, stellar beard tips, editorial inspiration and barber profiles are all a supreme focus. The magazine also outlines product know-how, looks and techniques.

The launch of the publication is timed perfectly with the launch of the 2021 All Star competition. You can now enter for the chance to be one of five global finalists who will receive $5000 and an all-expense paid trip to Barcelona to participate in an editorial shoot with the brand’s founder David Raccuglia. The all-new Student winner will receive $2000 in merchandise and an exclusive one-on-one training with an American Crew All Star Educator. https://issuu.com/americancrew/docs/american_crew_changing_ times_magazine here

ELEVEN AUSTRALIA PARTNERS WITH MELBOURNE FASHION FESTIVAL 2021

ENTRIES ARE OPEN FOR THE 2021 BRITISH HAIRDRESSING AWARDS THE HJ’S BRITISH Hairdressing Awards (BHA), as sponsored

by Schwarzkopf Professional, have opened entries, including their globally relevant International Collection of the Year title. Entries close on Friday 18 June 2021.

The event is now in its 37th year. For 2021, alternative criteria has been arranged to make the awards accessible.

“We’re always looking at ways to evolve the British Hairdressing Awards and so, at a time when we’ve all had to adapt to a new normal, we felt that the awards should reflect this. The record number and quality of entries in 2020 demonstrated just how important this event is to the hairdressing community, and we are all excited to see the work that is submitted,” said HJ’s executive director, Jayne Lewis Orr. The British Hairdressing Awards offers 18 categories, including ten regional categories and seven specialist categories, as well a British Hairdresser of the Year. www.hji.co.uk/british-hairdressing-awards/britishhairdressing-awards-faqs 18 INSTYLE

ELEVEN AUSTRALIA PARTNERED with the 2021 iteration of Melbourne Fashion Festival, which took place over March 11 to 20, joining Lancôme as the event’s official hair and beauty partners. The event marked 25 years as the longest-running consumer fashion event in Australia.

ELEVEN Australia Co-Creative Director Joey Scandizzo and Director of Artistry at Lancôme Australia, Lara Srokowski, took the reins, as assisted backstage by a team of experienced Lancôme beauty Advisors and ELEVEN Artists.

“ELEVEN Australia is honoured to be appointed as the official hair partner of the Melbourne Fashion Festival. The Festival is Australia’s premier consumer fashion event and, as one of Australia’s most loved hair brands, we see the beginning of a natural and long-lasting partnership,” Joey said.

“The Festival is proud to partner with Lancôme and ELEVEN Australia, two of Australia’s most coveted brands, to showcase this year’s hair and beauty trends. Lara and Joey both bring a creative perspective that is fresh and exciting, which complements and enhances the premium designer runway looks, showcasing the best of Australian fashion and beauty to the world,” shared MFF Acting CEO Yolanda Finch. www.ozdare.com

ALFAPARF MILANO DEBUT BE ONLIFE AND #SHARETHENOW CUT AND COLOUR COLLECTION WELCOME BE ONLIFE and #ShareTheNow from Alfarparf Milano, a collection that bridges any remaining gap left between real and virtual.

These two realities are showcased in the collection’s colour palette, which offers concrete tones with natural and organic hues to personify the realistic, tangible present and metallic tones to epitomise a futuristic, dream-like and virtual aesthetic. This is communicated in three colour lines – Color Wear, Evolution of The Color and Precious Nature.

In its real colours, three new shades in the Beige Glacé family are inspired by the analogue world – think soft tones, beige blondes and an overall neutral palette that complements the virtual colours in their opposing exploration of warm and cool.

The metallic series offers five shades to resemble light reflections of digital colours, resembling the go-to instrument of 2021 – your smartphone! The shades are part of the updated Color Wear line, and divided into categories of Grey Black, Ruby Brown and Rose Copper.

This dream-like quality is also captured in its Ultra Violet Virtual Colors, which offer violet-blue tones with dark bases, neutralising unwanted yellow reflections. These ultra Violet shades are part of the Color Wear line, which consists of a new and exclusive tone and three existing shades, all in revised formulas that have been game-changers for the Alfaparf Milano brand. The hues are based on a naturally derived alkalising agent that replaces commonly used chemicals and works with Arginine patented technology derived from plant sugars to offer gentle, quality colour maintenance for all hair types and textures. www.alfaparfmilano.com/au-en

DYSON PROFESSIONAL HAIRCARE NAMES OZDARE AS AUSTRALIAN DISTRIBUTOR DYSON’S HAIR TECHNOLOGY has forever changed the industry, with a focus on engineering that mitigates extreme heat damage and meets the needs of the professional hairdressing industry. Now, this industry game-changer has announced its newest partner, joining with celebrated Australian hair company Ozdare as its Australian distributor.

“I am really excited to be welcoming the Dyson Professional hair care line into our Ozdare family,” said Carlo Gattuso, Ozdare CEO. “We only select the highest performing products to distribute or manufacture and with Dyson being a global, household name, it is a welcome addition to our premium lineup.”

“The partnership makes us a full-service company to work with our salon partners and I speak on behalf of everyone at Ozdare as we look forward to continuing to spread the word of its cutting-edge technology and engineering. We’ll be working closely with the Dyson team to carry on with the great work that they have already done,” he continued.

The appointment means that the renowned Dyson Supersonic™ hair dryer Professional and Dyson Corrale™ straightener professional edition are available through Ozdare as of March 2021.

“Since launching the Dyson Supersonic™ hair dryer Professional we have continued to re-engineer our professional haircare technologies to solve real world problems for stylists, working closely with passionate industry professionals to understand their styling habits and needs. Dyson’s haircare technologies have been relentlessly tested to deliver balance in the hand, speed styling and cord-free capabilities while prioritising hair health with Intelligent Heat Control to reduce extreme heat damage and protect natural shine,” said a Dyson spokesperson. www.ozdare.com

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UPFRONT

ANTOINETTE BEENDERS DEBUTS THE POM FLOWER BRAID

HAIR AND BEAUTY COLLECTIVE PRESENTS ADELAIDE ALL STARS ADELAIDE SHOWED THAT it’s at the top of the hairdressing game, even on a global scale, with what was potentially the largest education gathering in the Southern state this year. With a real element of inclusivity, Hair and Beauty Collective brought together some of Adelaide’s biggest names for an All Star style jam of dynamism and dedication to the craft.

The heritage listed Capri Theatre in Adelaide played home to an artistic evening that captured that old world glamour of hairdressing but with a current bent. The theatre was built in 1941 and features an original pipe organ that raised to the stage and played to open the show before Hair and Beauty Collective Founder Phil Taylor hit the stage to welcome such a star-studded line-up and to thank the Adelaide hairdressing community for showing up in support.

“We really wanted to showcase the breadth of talent we have here in Adelaide, from established names to emerging powerhouses, the night was all about sharing the stage and giving everyone the ability to show their style of hairdressing,” Phil said.

“It all comes back to our passion for innovation in hairdressing and allowing artists to express their own individuality and take on cutting, colouring and styling trends with an underlying theme of inclusion and diversity. This ensured the audience took away a broad range of content from cutting techniques on various textures of hair, through to styling hacks that could be applied to life on the salon floor plus some editorial looks, pushing the boundaries of creativity,” he continued.

Styling hacks included time-saving tips and the Paul Dare chisel cutting. The night felt like a trip back to a bygone art deco era at the movies, with popcorn on seats and a Hollywood-esque vibe.

With one of the most dynamic model castings of the year, host Lauren McCowan welcomed Parlour Hair’s Robert Bava and Nathan Forbes, Paul Dare (Dare Hair), Belinda Mills (Pipsqueak in Saigon), Ben Gully (Mabe) and Kristy Hodgson (Jarrah's Hair).

“The motivation behind the evening was to host something on a grand scale, to unify and to bring Play our industry together at a time where people are video craving community and engagement.” Phil said. www.hairandbeautycollective.com 20 INSTYLE

AVEDA’S SVP OF Global Professional Artistry and international hairdressing icon Antoinette Beenders has created an entirely new look concept for the brand’s recent Master Jam event. Titled the Pom Flower Braid, Antoinette created the look by accident, sharing an extreme glimpse into her inimitable creative process.

“After creating and presenting numerous virtual technique and inspiration-based virtual classes, I was reliving my passion for braiding, which is what got me originally inspired to enter the industry nearly 40 years ago,” Antoinette said. “I thought I would add a new spin to the technique and decided to braid the hair and then cut into the braid. The result was not quite what I had hoped for — the outcome did not feel dramatic enough and therefore I decided to play with some textured synthetic hair.”

“Instead of braiding this time, I decided to make the hair bigger first and then control it with elastic, this then turned into a pom pom.

Happy with my large pom poms, I took it a step further, Play using scissors to cut into the ball. Because of the texture of video the hair, the pom started to open up just like a flower that is starting to bloom,” she added. www.aveda.com.au

MATRIX COLLABORATES WITH SAR.RA ON THE ART OF GIFTING MATRIX IS WELCOMING The Art of Gifting, a collaboration with aboriginal artist Rachael Sarra, AKA Sar.ra, which brings the brand’s new, vivid and uplifting colour identity to life.

Eight new limited edition shampoo and conditioner gift packs are designed with Rachael’s bold, bright aesthetic, each individually crafted and with options that cater to all hair types. The collection celebrates diversity, beautiful landscapes and Australia’s inimitable heartbeat. It proudly evokes our First Nations community and their immense power and inspiration as the longest continuing culture in the world.

Rachael’s aesthetic as an artist and designer is predicated on her identity and experience as a contemporary Aboriginal artist from Goreng Goreng Country. Her art is used as a tool for storytelling, education and sharing her culture and its evolution, also challenging and exploring themes of society’s perception of Aboriginal art and identity. This is all expressed in a feminine, fun and engaging way.

In support of this partnership, and in the spirit of extending giving ever further, matrix is donating $10,000 to an independent community organisation titled Sisters Inside, which was Play chosen by Rachel. The Queensland organisation advocates video for the collective human rights of women and girls in prison and their families. www.matrixprofessional.com.au/blog/matrix-x-rachael-sarra

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ONSTAGE

TROPHY TAKERS L’ORÉAL PROFESSIONNEL WOULDN’T LET A PANDEMIC OR UNSTABLE BORDERS GET IN THE WAY OF HOSTING ITS INIMITABLE INDUSTRY EVENT, HONOURING THE 2020 COLOUR TROPHY VICTOR – AND THE COMPETITION’S TALENTED FINALISTS – OR BRINGING THE COMMUNITY TOGETHER AS ALWAYS, INSTEAD UNITING ITS SALON FAMILY WITH NATIONAL EVENTS AND THROUGH THE VIRTUAL REALM TO ANNOUNCE A WINNER. DRUMROLL PLEASE… First Place Winning Image Massimo Tirimacco

Celebrity Host, Melissa Leong

Brooke Baldry, Ashlee Deanro, Anthony Nitson, Tom Donato, Brikelle Kerr, Jamie Furlan and Danni Solier

Massimo Tirimacco

24 INSTYLE

David Higgins

Rising Star Award Winner - Brielle Kerr

Winning Look from Rising Star Award Winner, Brielle Kerr

2nd Place Winner Image Jessica Schofield

T

he Australian L’Oréal Professionnel Colour Trophy has named its 2020 winner, medallists and other award recipients as the historic global franchise celebrates its 65th year.

In an unprecedented virtual event that brought together hairdressers from around the country online, previous winner Massimo Tirimacco at Zohair Salon in SA was crowned as the L'Oreal Colour Trophy Grand Final First Place Winner on February 22, chosen from fifteen talented finalists battling it out for the ultimate trophy.

The Rising Star award was given to Brikelle Kerr from Biba Salons in VIC. “It has been a pleasure to be involved in such a long-running and prestigious event that celebrates the best of professional hair, colour and fashion,” shared event host and style icon Melissa Leong. “The calibre of talent here in Australia is most impressive. From major waves to bold hair colours, L’Oréal Professionnel has officially coined the hairstyle we’ll be asking for in the salon this year: the blunt bob.”

Massimo won for his blunt Scarlett bob look, which used an alternated mix of blonde and bronzy tones. Other medallists were similarly positively judged on the execution of their colour placement, technique, colour choice and hairstyling. Congratulations to second place winner Jessica Schofield from Cataldos in ACT and third place winner Evie Golding from Rokstar Salon QLD. The Marie Claire Reader’s Choice Award was also given to Massimo for his inspirational entry.

The awards were presented virtually and open to the public to watch online, with the flagship event in Melbourne hosted by Melissa, and separate celebrations around the country, all connected through digital means.

“We were so inspired by the creativity, fashion-forward styling and innovation demonstrated, it was almost impossible to select a winner. Congratulations to the incredible winners and thank you to all our Australian participants for making the 2020 event so memorable,” said L’Oréal Professionnel General Manager, Cara Riley.

Well done to the winners!

For more information visit www.lorealprofessionnel.com.au

3rd Place Winner Image Evie Golding

INSTYLE 25

ONSTAGE

VEGAN DREAMS

P

lant based and avoiding wastage, Alibi and Aveda share a lot in common. A range of guests from some industry names and media to models, influencers and many of the beautiful faces associated with Aveda, individuals from across the region enjoyed coming together collectively in consciousness with a decadent and flavoursome plant based menu.

Building the values of Aveda beyond the messaging and into the food, the Mango Cheesecake, which included mango, coconut and pomegranate, was aligned with the ingredients used in Aveda’s Nutriplenish range to further ignite Aveda’s ethos – beauty from the inside out. The rest of the menu was designed to satisfy a varied palate of tastes with matching organic wines and an overall ambiance of relaxation and mindfulness, starting with the signature Aveda ritual for all guests before seating for dinner.

Walking into Alibi at Sydney’s intimate Ovolo hotel, guests were greeted with an ‘Aveda through the years’ reportage where key milestones and achievements in the environmental space were celebrated some as far back as the early 2000’s, and transferring their manufacturing to 100 per cent wind power in 2009. The brand 26 INSTYLE

AVEDA INVITED THEIR NEAREST AND DEAREST TO A MINDFUL DINNER AT SYDNEY’S ALIBI VEGAN RESTAURANT TO CELEBRATE YET ANOTHER SUSTAINABILITY MILESTONE – 100 PER CENT VEGAN, NOW AND FOREVER, WRITES CAMERON PINE.

has also reached a sustainability milestone with climate activist Arizona Muse as the brand’s first ever global ambassador.

Flowing through to the fairy light clad dining area with an almost magical glow, guests were greeted with a spray of Aveda chakra as they ventured throughout the venue.

“It’s lovely to have an event somewhere that celebrates plant food – perfectly aligned with Aveda. It’s been a long journey and for the last 40 years we’ve been cruelty free and for the environment,” said Aveda General Manager, Clint Piper.

The space’s decorative easels included key messages in the brand’s sustainability journey since they launched in 1978, such as Aveda being the first beauty company to use 100 per cent PCR packaging and the first to manufacture with 100 per cent wind power.

“We were the first beauty company in the world to receive a cradle to cradle sustainability endorsement,” said Aveda communications manager, Lauren McClenehan. “The list goes on but we believe social responsibility is our responsibility. We believe that ecological and profit goals are mutually achievable, so going Vegan is part of our continual

environmental mission – there’s more to achieve and more we can do.”

Clint Piper too confirmed the purpose of the evening was just as much about celebrating wellness and enjoying the company, as the messages within.

The moment of wellness, which is how Aveda start every meeting, casual, formal, big or small, really does break down barriers and mediate the energy for the entire room to connect. Connecting with the people in the room and being present in the moment, being taken on a 5 minute wellness journey in a restaurant filled with composition oil, was a great way to start a meal and celebrate being grateful at the same time.

The aroma’s of Shampure candles were present to elevate the ambiance of the evening and guests departed with a beautiful set of Aveda products and a take home indoor plant.

Aveda continue to embrace their mission to care for the world we live in and pioneer benchmarks of environmental responsibility not just in the world of beauty, but around the world as their company mission continues to remind us.

For more information visit www.aveda.com.au

ONSTAGE

STYLE. SNAP. ENTER NOW! $30,000 TOTAL PRIZE POOL WITH THE GRAND PRIZE BEING A PROFESSIONAL SHOOT ON THE COVER OF INSTYLE MAGAZINE IS ON THE TABLE AND PART OF MATRIX’S COMEBACK COLLECTIVE, WHERE A SMART PHONE AND SOME HAIR MAGIC IS ALL YOU NEED TO ENTER.

28 INSTYLE

M

atrix Collective is back after a one-year hiatus, meaning hairdressers all over the country can enter and show off their skills. Now is your opportunity to enter for a once in a lifetime opportunity, showcasing your creative work on the cover of INSTYLE magazine and in an eight to ten page content editorial. matrix believes in uniting and celebrating all hairdressers and the hairdressing industry at large and matrix Collective is the ideal way to do that, providing the platform free of entry for hairdressers to showcase their talent and creativity.

The prize for the state winners is a professional photoshoot in Sydney under the guidance of matrix Creative Director, Kobi Bokshish. The content will be advertised in a ten-page spread, the July cover of INSTYLE Magazine and across social media. The prize includes the flight to Sydney. These winners and state runners up will also be awarded a L’Oréal Beauty Pack. The total prize pool of the matrix collective equates to $30,000, alongside priceless exposure to the hairdressing industry and a suite of assets available to be used the portfolios of each respective winner. matrix Collective is open to every colourist and stylist, with a smartphone and model being the only necessities for entry. The competition is already underway, with entries closing on April 30.

One entry is allowed per stylist.

The competition judges include Kristina Russell (multi awardwinning colour specialist and educator), Malisa Masci (2020 AHFA Artistic Art Team of the Year Winner) and Alfredo Lewis (matrix Vice President of Global Education). This panel will select five finalists from each state, who will then recreate their look with the model they entered their submission, in their state's L'Oréal academy on Sunday May 30th. These esteemed judges will then pick each state winner, to be announced live in a national virtual event. The event will also incorporate guest speakers, live chats and polls, products to win for attendees.

So what are you waiting for? Get creative, snap your picture and enter the competition! You could be styling our cover very soon and undertaking the experience of a lifetime. Back yourself and go, go, go!

For more information visit www.matrixprofessional.com.au/ trends/matrixcollective-competition

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Your hair weekend is here!

13 & 14 June 2021 Carriageworks Sydney

Don’t miss the only weekend we all come together.

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ONSTAGE

LET’S TALK

WE TAKE A LOOK AT SOME OF THE THINGS YOU CAN LOOK FORWARD TO WITHIN REAL TALK 2021 AND THE HAIR EDUCATION SESSIONS THAT WILL BE TAKING PLACE IN THE HALLOWED HAIR FESTIVAL HALLS.

J

une is simultaneously fast approaching but can’t come soon enough and Hair Festival, taking place at Sydney’s Carriageworks over June 13 and 14 2021 on the Queen’s Birthday long weekend, will offer it all. As one of four core tenets of Hair Festival weekend – shop, learn, compete, connect – the ‘learn’ aspect stands out as a major area to elevate your skills and knowledge the way only hairdressing’s feature weekend can teach you.

From a comprehensive MarketPlace where you can discover the latest innovations, networking events and parties such as the Australian Hairdressing Council’s Schmoozefest and the inaugural Hair Festival Wonderland extravaganza and live hairdressing competitions, this event will live up to its name as a true festival dedicated to our salon industry. A Hair Festival AllEvent pass is the best way to experience this all uninhibited and to its true potential.

32 INSTYLE

Education looms as a highlight even within this very packed agenda. On the constantly updating schedule you can look forward to the Real Talk education forum on the Sunday of the festival, making its return from its successful 2019 event to offer informative, relevant, engaging and high-powered learning with some major industry names.

“Real Talk was one of the most uplifting and motivational weekends in my career,” said award-winning salon owner Sharlene Lee of Circles of Hair of the 2019 event. “It reinforced that there really are no limits to what you can accomplish in your business.

I personally gained a clearer vision of my yearly goals and where I wanted to steer my business. I can’t wait for this year’s Real Talk and Hair Festival.”

“I’m looking forward to catching up with my hair family and to help grow and support everyone in our industry.

This is what we have all been waiting for

and I wouldn’t miss it for the world. It’s what we all need to take our salons to the next level.”

The first names announced for the platform consisted of Real Talk 2019 emcee and speaker Terry Hawkins, who will lead a session titled ‘The Tough Talk’, covering how to give feedback and deal with conflict, in a session that takes the fear out of this difficult management task. She is joined by Phill Nosworthy and his ‘Full Stack Resilience’ session, which will uncover new levels of emotional resilience and intelligence for a more successful life. Real Talk 2019 speaker and social media expert James Fitzgerald will present ‘Social Media Marketing Beyond The Metrics’, where he will share his insights on how to use social media to truly affect business and offer tangible benefit to salons.

Other speakers will offer a multitude of topics to ignite your business mindset.

ONSTAGE

67%

OF PARTICIPANTS

“Real Talk was one of the most uplifting and motivational weekends in my career. It reinforced that there really are no limits to what you can accomplish in your business."

SHARLENE LEE

As an example, Australian Hairdressing Council CEO Sandy Chong will present ‘The Great Divide’, bridging the gap between salon owners and their teams.

Three bold panels will be presented as must-attend sessions and features of the whole weekend, building on the Real Talk 2019 panels that gave inimitable insights into technology, management and salon life. A Salon of the Future panel offers understanding into future-proof strategies and key learnings from leaders in the salon industry. A Salon Culture and Leadership Panel, with industry icons including Sharlene Lee, Jaye Edwards and Tom Donato, will educate on culture and leadership, two key pillars in the management of a successful salon. Finally, a panel titled Technology and the Salon Experience will focus on true innovation to maximise efficiency and master the client experience.

Beyond these inspiring headliners, brands and institutions such as Dyson

Hair, Pivot Point, O&M, De Lorenzo, Excellent Edges, TONI&GUY, Sustainable Salons, Area Academy and Seamless1 will be educating on a myriad of important topics on the Monday of the festival, from men’s hair to hair extensions, hairdressing skills, environmental salon practices and so much more.

Varied ticketing allows you to enjoy these sessions and the Hair Festival experience in a tailored manor and at your leisure. The MarketPlace is available for free registration to the industry, giving you unlimited access for the whole weekend. The Hair Festival All-Event pass offers it all over both days, with access to all sessions and events across the entire weekend, currently at a price of $495 as a first release ticket.

In specific education ticketing, a Real Talk pass allows access on Sunday June 13, currently a price of $195 for the fullday program of curated sessions with the significant keynote speakers and panels sure to inspire you. A Festival Education All-Day pass, currently available for $275 proposes à la carte education sessions and classes offered by partnering brands and educators showcasing the very best of their education portfolio on Monday June 14.

You can also purchase individual Festival Education Sessions to attend single or specific classes, each for $55 and buy a Festival Wonderland ticket at $95 for the Sunday night, offering you the chance to connect and network with prime entertainment, food and drinks in one night not to miss. Make sure to make use of these prices as a first release ticket opportunity.

Hair Festival can be followed on social media at @hair_festival on Instagram and HairFestivalAustralia on Facebook, where consistent news and announcements, as well as community competitions for luxury prizes, are already updating. Additional details, speakers, Hair Festival events and brand partnerships will continue to be announced in the coming weeks.

Everything you’ve wanted to learn and grow from during this period of relative live education drought will all be in one place over one massive weekend.

Be inspired by brands, speakers and organisations truly seeking to elevate the salon industry, stop by the MarketPlace on your way in and then a hair industry party on your way out. The festival of Play hair is almost upon us. video For more information visit www.hairfestival.com.au

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INSTYLE 33

ONSTAGE

SOMETHING BEAUTIFUL L’ORÉAL PROFESSIONNEL’S ‘THE JOURNEY TO BEAUTIFUL HAIR’ CAMPAIGN INVITES ALL AUSTRALIAN CONSUMERS TO DISCOVER THE POWER OF TRANSFORMATION, AS PIONEERED

BY MUSE ELLIE GONSALVES, POWERED BY SMARTBOND AND SUPPORTED BY VOLKSWAGEN.

36 INSTYLE

ONSTAGE

I

nimitable hair care and colour brand L’Oréal Professionnel is literally driving colour forward, partnering with brand ambassador Ellie Gonsalves and Volkswagen in a dynamic campaign set to take over Australia.

‘The Journey to Beautiful Hair’ campaign pairs these industry leading figures together to continuously elevate L’Oréal Professionnel stature as a global leader in professional hair, which imbues the world with a little more necessary Parisian hair artistry, craftsmanship and luxe beauty. Appealing to their market and trademark consumer – that is, confident, elegant, edgy, audacious and on trend – this new campaign is putting these ideas on wheels.

The brand is inviting their clients to embrace change and transformation and welcome in new opportunities. This was personified in the campaign through Ellie’s ethos and 2021 goals, which were to break down barriers and reimagine our modern stereotypes of female beauty.

L’Oréal Professionnel helped Ellie make this statement to her 1.2 million Instagram followers – and the beauty world at large – with an entirely new look.

The transformation saw Ellie’s locks changes from vibrant copper to a feminine, playful, edgy blonde pixie cut, as powered by L’Oréal Professionnel Colour and Smartbond, and created by L’Oréal Professionnel’s Ambassador and three time Australian Hairdresser of the Year Damien Rinaldo and Australian L’Oréal Professionnel Ambassador and lead colour and styling specialist at Boris The Cuttery Adriana Marmino.

“When it comes down to it I don’t want to look back on my life and see I was guided by the beauty expectations dictated to us. Instead, I want to do

things I’ve always wanted to do, like this look, without fear of judgement or disapproval,” Ellie said on social media.

She added that the look has made her feel empowered and supported important messages of self-love and the freedom of daring to do something different no matter what the world expects.

Her teaser reveal debuting the look showcased the transcendent power of transformation, becoming Ellie’s highest engaged collaboration post to date, hinting at further details from the campaign. She and L’Oréal Professionnel are extending this invitation to the rest of their brand family to be bold in 2021.

This leads to the ‘The Journey to Beautiful Hair’ campaign itself - a consumer and industry focused campaign predicated on the journey to beautiful hair with L’Oréal Professionnel Colour and specifically Smartbond. The campaign is elevated by its partnership with Volkswagen Australia, which will offer one hairdresser and one consumer their chance to win a new Volkswagen T-Cross.

The campaign is live as of March 1 until May 31. All consumers who purchase a Smartbond colour service in this time, and hairdressers who complete them, are in with their chance to win, with multiple entries permitted.

Truly driving transformative ideals, L’Oréal Professionnel and their incomparable brand partners are leading the charge in individual beauty, significant leaps and gallant style in 2021, all within their reliably luxe persona.

Here’s to dynamic opportunities, bold changes and great hair colour this year.

For more information visit https://www. lorealprofessionnel.com.au/competitions/ journey-to-beautiful-hair and follow @lorealpro_education_aus

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Elasticity is what gives hair stretch and strength, so it will break less.

Healthy hydrated hair stretches up to a third of its length when wet before breakage occurs. Thus, hair that is dry and brittle is more prone to snapping. It is therefore important to ensure our hair's moisture content is not depleted and Elasticizer works to ensure just that!

Suitable for all hair types, Elasticizer progressively strengthens the hair by flooding the hair’s cortex with moisture, meaning more elasticity and less breakage. In clinical user trials 92% of people agreed their hair felt deeply moisturised after use. Elasticizer is full of genuinely effective ingredients like moisturising Castor Oil and Vitamin E as well as Hydrolyzed Elastin - protein that penetrates the hair shaft and increases its elasticity without weighing hair down.

Elasticizer gets to work in just 3-minutes, although for best results Philip Kingsley recommend letting it penetrate for a minimum of 20 minutes to 1 hour once or twice a week. Or, for a more intense treatment you can even sleep in it before shampooing it out and conditioning as normal. With 7 amazing benefits Elasticizer not only adds hydration and reduces breakage but also adds: • • • • •

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INFEATURE

BRING THE HEAT

STYLE, TECHNOLOGY AND TRUE CARE COMBINE IN GHD’S NEW HEAT PROTECTION STYLING RANGE, TEAMING UP WITH THE BRAND’S INCOMPARABLE TOOLS AND ELEVATING GOOD HAIR DAYS EVEN FURTHER. WE WOULD EXPECT NOTHING LESS.

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hd have long been renowned as experts in heat styling, so their all-new Heat Protection Styling Range is a natural step and a welcome addition to the brand family.

The brand’s new line of ten essential styling products is designed by professional stylists and ghd engineering heat experts, and each product is to be used alongside ghd styling tools to further assure long-lasting, professional results.

The tools feature the advanced ghd heat protection system, designed to create a lightweight and invisible thermal protective barrier between hair and heat and coating each strand of hair, allowing for optimal heat styling without the fear of damage.

“We are dedicated to developing innovative technologies and creating products that tackle consumer and professional stylist needs,” said ghd CEO Jeroen Temmerman. “We partnered hair stylists and ghd heat experts to design the new heat protection styling range, which maximises heat styling and provides added protection and style longevity, for optimum styling results.”

The invisible shield created contains protection polymers that prevent cuticles from lifting, as well as conditioning agents that retain moisture and enhance hair gloss. The technology overall improves the smoothness of the hair surface and offers healthier looking hair.

“I style with heat every day and the ghd heat protection styling products allow me to push the boundaries of creativity with my ghd tools,” said Dafydd Thomas, ghd global head of education.

“Providing added protection and longevity, the heat protection styling products set the foundation to every hair look. The synergy 40 INSTYLE

between the products and the styling tools provides the most optimum styling results.”

Within the ten essential styling products, the products can be paired to maximise heat styling or used individually to gain a particular quality. For example, the straight on spray works well alone to smooth, control and de-frizz hair until the next day, while the pick me up spray works for 2.5 times more volume when paired with the ghd rise. The body goals volume foam adds fullness to fine hair while the dramatic ending serum together with the shiny ever after spray offers a high-impact, sleek finish.

The perfect ending hairspray and its handbag size counterpart control every strand.

When teaming up with tools, consider the bodyguard heat protect spray with the ghd platinum+ styler and rehab split end treatment with the ghd helios hairdryer. The curly ever after spray complements the ghd curve wands and tongs for hold and reduced frizz.

“My ultimate power couple whilst working backstage at Fashion Week, on shoots, or in the salon is the ghd platinum+ styler and bodyguard heat protect spray,” shared Pauline McCabe of Rock Paper Scissors hair. “The thermal protective layer gives me the confidence to be able to restyle my model’s hair in many different looks whilst ensuring the health and condition. It’s a must in my kit.”

The ticket to top-tier style is here and awaits. Add to kit.

For more information visit www.ghdhair.com/au

S

/COMFORTELFURNITURE

SPIRAT IO / IN

NEUTRAL N

LON SPAC SA E

GET THE LOOK

GET T H E LO OK

remedy YOUR SALON DESIGN STYLE

textures and all things neutral.

It’s only natural with a calm and nurturing sense of style, featuring a warm neutral tonal palette, with plenty of stone and subtle metallic touches. This salon look champions textures as the design focus incorporated with paler tones like white, ivory, sage and sandy nudes.

THE PALETTE

GET THE LOOK FROM COMFORTEL

1.ECO Styling Chair 2.SALON STOOL WHITE with Aluminium Base 3.OVAL LED Salon Mirror 4.STONE Floating Bench 80cm

INFEATURE

DOWN THE LANE 1 MAPLES LANE IS AN ALL-NEW CO-WORKING CONCEPT IN MELBOURNE, INSPIRING IN BOTH AESTHETIC AND BELIEF SYSTEM AND FOSTERING AN ENVIRONMENT OF FLEXIBILITY AND COMMUNITY THAT’S RIGHT AT HOME IN 2021, WRITES SHANNON GUSS.

S

ituated in Prahran, Melbourne, welcome 1 Maples Lane, a unique co-working salon where freelance hairdressers can rent a chair in a stylish space that builds local collaboration. Ideal for stylists looking for a hairdressing home, a bold design and no commitment, the space is open 24 hours, seven days a week, inviting freelance colourists and hair stylists to rent a residency through its communal doors.

The co-working salon is in an exclusive area of Prahran, named for its isolated address and situated away from the hustle and bustle of the main area. The all-white salon portal can be found through a graffitiladen laneway, becoming a haven of slick, 42 INSTYLE

modern, stark-white design, the project of local hair colourist Nathan Jeffrey.

Nathan has pioneered the space after eighteen years in the industry, where credits including being named Redken’s Future Colourist of the year in 2008 and New York Fashion Week experience have given him a wealth of experience and knowledge to steer this important new venture. Nathan left his salon role through the difficulties of COVID and is now pursuing the more flexible option of freelance work, cultivating the space during lockdown while congregating others in this endeavour.

“The vision is for freelance hair stylists and colourists to feel at home at 1 Maples Lane,” Nathan said. “They can do what

they want, how they want, when they want, in a totally transportive, Palm Springs-esque space that clients will love.

From my own experiences in the industry, the goal here was to offer a working space that nobody feels smothered in. That’s why creative freedom is at the core of everything we do at 1 Maples Lane.”

The rental system at the space works on a monthly fee that offers a secure locker, hair trolley and access to the fully-stocked, single-use client refreshments bar. Each renter has access to all stations, basins and floor stock from brands such as Oribe and R&Co, as well as the salon’s communal weekly cleaning service. They must utilise their own eftpos machine, booking system and hair colour.

INFEATURE

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34

STAND

MC2 PERMENANT HAIR COLOR

In its design, Nathan worked with local designer Anouska Milstein of studio a.m.i, harnessing the unique, industrial quirks of the original warehouse space, while imbuing it with modern style. The salon is anchored by a ‘colour table’ zone, where clients can sit and work or relax during colour processing, and an original Willy Rizzo coffee table from the 70s from Smith Street Bazaar. Its adorned with white curtains that divide the space and locally-sourced furnishings, while scatterings of tall, aged cacti sourced by Nina Pederson, Fenton & Fenton potter, dot the space.

This eclectic mix of old and new defines 1 Maples Lane, with other features such as a concrete trough created by Concrete Collective with a deep-set, school art room sink, a galvanised steel front door from the studio’s pre-existing façade and metallic details throughout the space. A major design facet is the salon’s three grand Italian-hailing Maletti shampoo basins, as set on a step-up stage and complemented by white leather massage chairs in a section that screams luxe.

1 Maples Lane is looking for applicants who fit the style, mood and ethos of the space to start renting in an all-new collab operation that prioritises flexibility, extreme style and a new idea of teamwork. If this sounds like you, head up the graffiti pathway and discover all that 1 Maples Lane has to offer.

For more information visit www.1mapleslane.com Photography: Sharyn Cairns: @sharyncairns

MUK HAIRCARE

THE NEW muk

THE BRAND THAT LAUNCHED ONTO THE MARKET IN 2006 WITH CHEEKY AND PROVOCATIVE BRANDING HAS GROWN UP. IT’S NO LONGER JUST A MATTER OF DISRUPTING THE INDUSTRY WITH SLOGANS LIKE ‘WHO THE *UCK IS MUK’, IT’S ABOUT A FAMILY CULTURE THAT’S DRIVING ONE OF AUSTRALIA’S LARGEST FULL-SERVICE SALON BRANDS, WRITES CAMERON PINE.

B

e prepared to see a completely new look muk Haircare and we’re not just talking a revamped aesthetic, but a focus back on its network and team culture that helped build the brand to international success. muk is ringing in the next quarter of 2021 with an even stronger push towards its valued salon network and a refocus on its core family values.

From its initial growth phase in recent years, muk Haircare has evolved into a full-service salon partner from colour to the best take-home offering for all types of clients including a complete professional colour range, 35 core range products, 5 specialist Argan Oil products, 7 best-selling electrical tools and distribution in 27 countries – not to mention 100 per cent Australian born and owned and completely cruelty free.

Brand founders, sister and brother duo, Janelle and Scott Reynolds, have tirelessly worked on the much loved hair label for the last 16 years, both working in the business in different roles to manage and drive the business forward. Scott working in finance, international distribution and marketing and Janelle in Operations and Sales – ensuring the warehouses are fully operational and the field force on the ground have everything they need to service their clients and achieve their business goals. Their objectives are not only to develop great products, but foster a positive place to work and create great experiences for salons – this is the focus more than ever.

“The main priority for Janelle and I is letting people know that we are here – and we’ve always been committed to running the business,” Scott said. “While we’ve had some changes to management, the back-end of muk hasn’t changed and we have some exciting things planned for the future. People know who we are, but where we are going in the future is exciting and progressive – we are retaining the core elements of who we are, with strong business support and a bigger team in the office,” he said.

Scott confirms that colour really is the strength of their business, as with any salon brand in this country, but having such a strong team behind the scenes is rare.

44 INSTYLE

Well and truly evolved from a cheeky, seductive past, the brand’s new packaging will launch in quarter 3, which Janelle says is a very exciting refresh for the brand. “‘Same, same but different’ in a way, and our new photoshoot will be testament to that. As a brand it is important to evolve, but still reinforce our brand ethos from the past.

Muk is ‘haircare for everyone’ and when you mention to someone you work for muk, they either use one of our products or know someone else who does! Our repack will certainly open doors for us from a retail perspective and our goal is to work with like-minded salons who believe in the brand and want to be part of the muk family.”

While it has served them well, the old catch-cries of ‘Kum Muk Me’, ‘Wanna Muk’ and ‘Let’s Muk’ sentiment of the brand’s birthplace, are less important now. What is driving and elevating the brand is its full service offering to salon clients. They are working towards a strategy of elevating the brand, so colour clients have the ideal retail incentive for all types of clients.

“Ultimately there are three core pillars of this brand piece – colour, retail and electrical. And we are the only brand in the market with this full-service offer, so it makes us quite unique and competitive. The way we launched years ago wasn’t sustainable for creating long-term salon partners at the full 360-degree level.”

“The repack and the new brand campaign shoot is really about creating an image that salon clients will want to be a part of and one that will ultimately attract consumers,” Janelle said.

The new rebrand will follow the brand archetypes of ‘The Magician’ and ‘The Outlaw’, with the simple tagline of ‘Haircare for Everyone.’ Not to discriminate the brand’s wide appeal to both female and male will remain one of its true successes.

The brand has succeeded with both male and female targets since inception, but in the case of the rebrand, essentially the female SKU is the magician who can change her look to be whoever she wants to be. The Outlaw is the male – staying true to the elements of where the brand started, he pushes buttons and boundaries while still being commercially appealing.

MUK HAIRCARE

WHAT THE SALONS SAY: MINISTRY OF HAIR, SOUTH AUSTRALIA “We joined the ‘muk family’ because we love the diversity of what the company offers. Quality education, great customer service, a simple, yet sensible company philosophy, easy to use products, cost effective without compromising on quality. We love muk Haircare because it truly does everything it says it will.”

JAMES LEIGH HAIR STUDIO, WESTERN AUSTRALIA “Our salon has been working with muk Haircare for the last 12 months (after 15 years with another brand) and what a beautiful range of products to work with. Impeccable colours true to swatch, beautiful toning range with so much to offer and Vivid colours that give you that extra punch. Partnered with a full wetline and electrical range, it has everything, plus more, with education and strong face to face customer service.”

SMYTHS INC, QUEENSLAND “Smyths Inc Hairdressing and muk Haircare enjoy a professional relationship based on mutual respect and a passion for progressive hairdressing, with colour being an integral key to the business. muk Hyrbid Cream Hair Color and Vivid muk creates a buzz in the salon. The colour ranges are interactive and fun to explore. The shine on the hair is amazing and enhanced with a quality range of home haircare products.”

A key part of the shoot is to create new in-salon material for salons to improve the brand footprint and to instantly create campaign content for salons to leverage.

The brand is about being inclusive and not divisive, and ultimately opening up for both a company and salon culture that meets the needs of everyone in the industry.

“With all businesses – maintaining good people and staff and finding good staff and building a great culture is a key priority.

Building a positive culture in the business is something we are forever heavily working on,” Scott said The biggest challenge that Janelle and I have is that we’ve stepped from a small family business two to three years ago to a business with 60 plus staff, multiple warehouses and international distributors, so that’s a lot more moving parts to consider.” muk Haircare are well versed in the reality that if you grow too quickly, and don’t have the right people to support the business, that’s when you run into some problems.

Considering muk have employed a number of new staff in 2020, working on this fit is a forever challenge.

“We’ve grown so much through COVID so it’s all about having people around us and building trusted partnerships,” Janelle said. muk has assessed all areas, and while many brands are decreasing sales and education people on the ground, they are readily scaling up in this area. “We have assessed everything this year and investing more in our people than ever,” Janelle said.

Putting on new staff through COVID is quite an achievement, but 20 per cent in the case of muk, is a significant feat that really points to their ongoing vision. To top it off, they have

outgrown their offices and will be moving into new premises across the road at their Keilor Park location, which will include a content creation studio for leveraging new assets and shooting up to the minute content, and the academy the brand has become known for in the education realm. Ideally positioning as the ideal partner to make noise in both trade and consumer markets.

“Whether it’s working with our staff, our customers, our suppliers, accountants, truck drivers - Janelle and I have been discovering our core purpose and we keep coming back to the word ‘happiness’ – we want everyone to walk away from a muk experience feeling happy. It’s never about money, rewards come in different shapes and sizes and financial rewards are a bi-product of doing something you love.

People come into your life and it’s up to us to make it a great culture,” Scott said.

Let’s toast to a brand that is flexible, bespoke and quick to move and meet the demands of salons, staff and distributors – welcome to muk Haircare in 2021.

For more information visit www.mukhair.com

Scott and Janelle Reynolds

LINCOLN SALON, VICTORIA “Joining the muk family was the best decision our salon has made in the last 4 years. We love how the team always has time for us and ensures all our needs are met. We love using the products and love their professional colour range – it meets the requirements that are essential to satisfy our clients – 80 per cent naturally derived and PPD free which allows our clients with sensitivities to fall in love with.

INSTYLE 45

COVER STORY

THE GOLD STANDARD WHEN IT COMES TO ONE OF THE MOST USED SALON CUTTING TOOLS, IT’S HARD TO GO PAST A GOLD STANDARD IN CLIPPERS, WHICH IS WHY ANDIS HAS RELEASED AN AWARDED LIMITED EDITION THAT EVERY HAIRDRESSER AND BARBER NEEDS.

W

hether it’s to clip, trim, buzz or fade Andis has you covered with a leading range for every application, led by the popular Master Cordless Clipper now in Gold.

The Master Clipper has already been awarded internationally picking up the GQ Grooming award for best clipper, not just for its looks but its premium performance.

“We’re excited to release this new Master Cordless gold finish to give barbers and stylists the opportunity to stand out in the shop and express their style,” said Matt Andis, Andis Company Co-CEO. The Master Cordless’ powerful lithium-ion battery provides 90 minutes of runtime and weighs nearly 30 percent less than the classic, corded version of the product. Ideal for tapering and fading, the Master Cordless blade adjusts from size 000 – 1 with the flick of a lever.

Plus, Andis’ Constant Motor Speed Technology ensures it won’t drag or stall – even in the thickest hair. Professionals will also appreciate the premium charging stand designed to keep their workstations organized and the unbreakable aluminium housing that protects the mechanics of the clipper. The limited-edition clipper also includes five premium attachment combs.

Quality is a hallmark of the Andis brand, understanding that a good clipper is an investment that should stand the test of time. Founded in 1922 Andis covers every aspect of the salon with tools to trim, cut, curl, straighten and dry hair. The company’s products are purchased in more than 90 countries by barbers and salon professionals.

For more information visit www.andisclippers.com.au 46 INSTYLE

REVLON PROFESSIONAL

AMBASSADOR

UROS MIKIC IS NO STRANGER TO AWARDS – HAVING RECEIVED MULTIPLE NATIONAL AND INTERNATIONAL ACCOLADES IN JUST 11 YEARS IN AUSTRALIA, HE’S BEEN SNAPPED UP BY REVLON PROFESSIONAL TO FORGE A STRONGER PRESENCE FOR THE BRAND WITH HIS APPOINTMENT AS NATIONAL ARTISTIC AMBASSADOR, WRITES CAMERON PINE.

W

hile it may not be one of the country’s larger cities, Adelaide certainly lives large in terms of the salon landscape, with leaders and beautiful salons at every turn. It’s little wonder why Uros and Mojca Mikic’s salon and ethos attracted global brand Revlon Professional. Kinky Curly Straight upped the ante in 2019 with a complete refurbishment awarding them Salon Design of the Year at the HaIr Expo Awards, following a string of creative achievements for Uros that Revlon Professional is set to further capitalise on in his new role.

Seeing this salon space firsthand was an important element to understanding Uros’ heavy commitment to being a leader in hairdressing, which is why Revlon Professional flew key trade media to Adelaide on March 15 to celebrate one of their most significant announcements so far this year and to better understand the process behind the new strategic adventure.

The eight-time title of Australian Hairdresser of the Year Finalist is testament to Uros’ unwavering commitment to improve and raise the standard in the industry. He has also won two global Men’s Hairdresser accolades and four Men’s Hairdresser of the Year awards across both the Australian Hair Fashion Awards (AHFAs) and Hair Expo, in what is seen as a relatively short tenure.

General Manager of Revlon Professional Australia and New Zealand, Brad Raper humbly thanked Uros and Mojca for considering the brand to be a professional partner.

“In a lot of ways Revlon Professional is a well-kept secret and this partnership will give us more credibility in the trade and cement us as a company that works with both up and coming and well-established talent in the industry,” Brad said.

Not only will this partnership further leverage Uros’s own brand of education to the industry, it shares a synergy of excellence in both creative and business fields – with Uros’ wife Mojca working hard behind the scenes to bring the salon business to where it is now.

“I’m excited to be part of an incredible and iconic brand like Revlon Professional.

I started working in a salon over 20 years ago in Slovenia – it was my mum’s salon and I wanted to work to buy Levi jeans. I managed to buy quite a lot of them so soon realised it was a great business to pursue,” Uros said.

Uros and Revlon Professional are banking on the partnership to be a strong and lasting one, stemming not just from creativity and showcasing the supreme performance of Revlon Professional colour, but also through mentoring others and combining Uros’ strong ability to constantly improve and push the creative boundaries.

Revlon Professional describes Uros and Mojca as the ultimate partnership. With Mojca having professional experience as a policy analyst and in marketing, the duo of high achievers is set to build an even stronger salon team and a bigger Revlon Professional family in Australia. What drives Mojca is Uros’ creativity and seeing the business succeed, coupled with how

awards and creativity really excel the salonmarketing piece.

“I don’t want to just contribute to the brand. It’s a family partnership that I want to use to take it to the next level. A brand is a brand but without good people you have nothing right,” Uros said. “We actually started the salon with Revlon Professional nine years ago which may not have been the right time – now is definitely the right time as we have grown together.”

Uros is looking forward to working with the Global Creative ambassadors and really tapping into the worldwide community that Revlon Professional offers, while making the inspiration and work in Australia for the brand more fresh, local and current and maintaining its ‘high-end’ appeal.

Perhaps nobody can spend as much time working on and perfecting a collection than Uros – known for using diverse models, he has really paved some new ground in the realm of hair collections. He also can’t wait to use the new Revlon Professional filters to really make his colour work pop.

“At the same time, it’s about meeting the market needs now and creating realistic colour for clients – we’ve just been through a pandemic so we need to look at how we can keep colour looking cool with more of a low maintenance feel. A lot of people also don’t understand just how versatile Revlon Professional colour is,” Uros said.

Both parties believe every image tells a story, there are emotions involved and Revlon Professional is thrilled to be bringing such an aesthetically dedicated eye to help inspire the greater family of hairdressers. The newly created role sits across the main pillars of creative collaboration, new product development and education.

“As a brand that supports hair artists in everything we do, we set out to find someone who shares passion for our industry and this partnership with such an awarded creative is a real watershed moment for us,” Brad said.

Earlier this month Revlon Professional relaunched its iconic Nutri colour line – with a new and improved formula and sustainable packaging. Called the ‘Filter’ range – it’s the first of a few more refreshes on the horizon – next up is Revlonissimo and the Magnet ranges later in 2021.

“Revlon Professional has my back and I have theirs and I’m excited for such a strong partner to evolve into new trends in the coming years – creatively this was the perfect direction for me,” Uros said.

For more information visit www.revlonprofessional.com

INSTYLE 47

A NEW ERA IN

HAIRDRY E RS

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INFEATURE

Before

After

Before

After

PRIMED

HERE’S WHY THE NO.0 INTENSIVE BOND BUILDING HAIR TREATMENT FROM OLAPLEX IS AN ESSENTIAL NEXT STEP IN BOTH THIS ILLUSTRIOUS BRAND HISTORY AND IN YOUR CLIENTS’ HAIR CARE REGIMEN.

O

laplex’s latest launch is the No.0 Intensive Bond Building Hair Treatment that acts as a hair primer for deep repair, rebuilt hair bonds, strength and hair protection. The brand burst onto the salon scene and broke the mould when it launched as a disruptor in the market, and it has continued to innovate in the realm of hair care, health and quality with new products, leading to No.0’s timely debut.

The new tool has been created as part of a two-part system with the No.3 Hair Perfector, designed as an at-home duo that offers extra care between salon visits, maintaining condition and elevating retail revenue.

50 INSTYLE

Clients are encouraged to use this dual system two to three times a week to combat damage and maintain quality. To use the product they should apply the No.0 fully to the hair, let it process for ten minutes before applying No.3, then leave that combination to process for a minimum of ten minutes. These results can be further elevated with the No.4 Bond Maintenance Shampoo and No.5 Bond Maintenance Conditioner to eventually rinse the hair after the treatment.

This new primer joins the exclusive Olaplex collection that prioritises both the needs of the professional and consumer.

The brand’s patented technology consists

of a single molecule, free of silicones and oils, ensuring all of the products are sulfate free, paraben free, phthalate free, coloursafe, vegan and never tested on animals.

Olaplex products work to improve the hair strength and quality with immediate results, and now No.0 joins the line-up in that noble endeavour. Discover the product and just why it – and Olaplex at large – continues to break the internet.

Play For more information visit video www.thehaircaregroup.com or call 1300 437 436

CULT PRODUCTS

THEY ARE CALLED THAT FOR A REASON. INSTYLE ROUNDS UP THE BEST-IN-THE-BUSINESS, CAN’T LIVE WITHOUT PRODUCTS FOR YOUR KIT. PLUS, WE INTRODUCE YOU TO THE NEW COLOUR RANGE QUICKLY EARNING THIS LABEL IN THE INDUSTRY, HUE-VERESE BY EVO.

INSTYLE 51

CULT PRODUCTS

WELCOME EVO’S NEW HUE-VERSE RANGE OF PERMANENT COLOUR AND DEMI-PERMANENT GLOSS, SEEN HERE ON THE PRECIPICE OF ITS LASTING LEGACY WITHIN A WHOLE NEW FRONTIER IN CULT PRODUCT ADORATION.

C

ult means different things depending on your perspective. Some cult products hold a long and storied history, as a long term shelf staples with product names synonymous with their brands. Sometimes new products burst onto the scene in already cult-like fashion, buoyed by their brand name and an impossible to ignore performance and point of difference.

With that in mind, discover more about Evo’s Hue-verse range of ammonia-free permanent colour and demi-permanent gloss, which provides inimitable performance without compromise. The savvy range is comprised of 85 permanent shades, 49 demi-permanent shades, five cream developers, one liquid developer powder and a clay lightener to empower colourists with simple, hard-working formulas that focus on coverage, condition, longevity and shine.

52 INSTYLE

We spoke to two colour legends, Jay Kownacki, Evo’s Head of Education, and Stevie English, Evo Colour Creative Director, about how this range of hues has already reached cult status, from its initial conception to its actual salon performance.

INSTYLE: Can you describe what’s gone into the creation of Hue-verse?

Jay Kownacki: A lot of blood, sweat and tears! Our small but dedicated team worked hard to show the world that performance doesn’t have to come with compromise when it comes to professional hair colour.

Four years of constant model testing allowed us to perfect the performance and tonality of every single shade.

IN: How did you know that you got the Hue-verse product line just right?

JK: We had a clear definition of what performance meant to us and we didn’t stop until we achieved that in every single

CULT PRODUCTS

shade. When you achieve results with the level of intensity, shine, condition and longevity that we did, you know it’s ready for the world.

IN: Hue-verse is vegan and cruelty free, was it important to you to make a product line that was both good for humans and the environment?

JK: At Evo, we don’t believe in shaming ingredients or greenwashing, we believe in creating hard-working, high-performing products that respect people and the planet.

When it came to Hue-verse, not only was it important for us to create a vegan and cruelty-free colour line, but it was equally as important to ensure that this didn’t compromise on the product’s performance.

IN: Why do colourists love to use Hue-verse?

JK: For its simplicity, performance, shine and condition. Hue-verse achieves all of these categories at the highest level. There is nothing like it on the market, so what’s not for a colourist to love?

IN: How does Hue-verse work in tandem with your other colour offerings, like Fab Pro? JK: Thanks to Hue-verse, Evo is now has a full concept professional haircare brand. Fab Pro and Staino are now fully supported by a permanent and demi-permanent colour range, along with our lightening portfolio, bottle blonde. We worked tirelessly to ensure that Hue-verse reflects work seamlessly with Fab Pro and, as a result, colourists can perfectly match and maintain their clients’ colour between salon visits by sending them home with a customised colour maintenance conditioner. There really is nothing a colourist can’t do with the Evo colour portfolio.

acidic liquid demi-permanent gloss to create beautiful tones. The permanent shades are pretty nifty too, offering full coverage without any nasties. We don’t use anything else in the salon!

IN: What is a hair shade you feel will always remain iconic?

SE: Platinum blonde, always. I’m working on pushing pink towards icon status too.

IN: How do you use Hue-verse with your other Evo colour lines, like Fab Pro? SE: Both Hue-verse and Bottle Blonde work hand-in-hand with Fab Pro and Staino to offer colourists all they could need when it comes to colour. Staino sits perfectly on a lifted based, and Fab Pro is an essential part of our many colour corrections and at-home colour maintenance.

Each and every Hue-verse shade has been paired with a Fab Pro take-home formula so that colourists can send their clients home with a matching colour maintenance conditioner to keep their colour bright and shiny for longer. Evo’s full concept professional offering works together as one big happy colour family!

For more information visit www.thehaircaregroup.com or call 1300 437 436

“Complete coverage, longevity, vibrance, epic shine and a squeaky clean ingredient list.

What more could a colourist want?”

STEVIE ENGLISH

IN: What gives Hue-verse its cult product status?

Stevie English: We’re talking about the first professional colour line to truly deliver out-of-this-world performance without compromise, each and every time.

Complete coverage, longevity, vibrance, epic shine and a squeaky clean ingredient list. What more could a colourist want?

IN: How do you like to use Hue-verse in salon?

SE: Firstly, creating the perfect base has been made easy thanks to bottle blonde, Evo’s professional lightening portfolio. In particular, Bottle Blonde powder lightener offers the fastest lifting results without any irritation. I love to then use Hue-verse INSTYLE 53

THESE ARE THE PRODUCTS YOUR KIT CAN’T LIVE WITHOUT.

MUK Deep Muk 1 Minute Ultra Soft Treatment – 1300 768 264 GOLDWELL StyleSign Just Smooth Thermal Spray Serum - 1300 135 722 CHRISTOPHE ROBIN Regenerating Mask With Rare Prickly Pear Seed Oil – 0421 989 028 MOROCCANOIL Original Oil Treatment - 1300 437 436 REVLON PROFESSIONAL Nutri Colour Crème - 1300 738 776 DESIGN.ME Puff.ME Volumising Cloud Mist - 02 9666 3611 TRICHOVEDIC FSP Intensive Scalp Serum - 02 9489 7776 REF. Heat Protection 230 – 03 9553 2142 KERATIN COMPLEX Infusion Keratin Replenisher - 02 9666 3611 54 INSTYLE

CULT PRODUCTS

DE LORENZO Equilibrium Treatment Mask – 1800 800 347 MATRIX Total Results Brass Off Shampoo - 1300 651 991 OLAPLEX No. 3 Hair Perfector - 1300 437 436 EVO PRO Hue-Verse Permanent Colour - 1300 437 436 EVO Happy Campers Wearable Treatment - 1300 437 436 URBAN ALCHEMY Opus Magnum Salt Scrub Cleanse Shampoo - 1300 437 436 PHILIP KINGSLEY Elasticizer - 1300 437 436 REDKEN All Soft Shampoo - 1300 651 991 NATURAL LOOK Colour Art Deep Mask- 08 8300 1999 SCHWARZKOPF PROFESSIONAL Silhouette Flexible Hold Hairspray - 02 9978 0666

INSTYLE 55

THE EDIT

LAUREN COOPER & MATTHEW SADDLER OWNERS OF ETCHER SALON, ADELAIDE HOW WOULD YOU DESCRIBE YOUR SALON’S STYLE AESTHETIC? The salon is a modern contemporary style with lots of natural light and elements of terrazzo concrete, timber and pastel tones. When designing the salon, we wanted it to feel warm and inviting, like a big hug as you enter! We wanted each individual to feel like they are stepping into a safe space where they feel free to be their most authentic selves. The space is filled with lots of soft pastels, curves and plants, which gives the industrial warehouse canvas a softer feel.

We also wanted to celebrate the creative industry in our state and had lots of key pieces created by local Adelaide talents.

PICK YOUR POISON? Lauren: Rosé or Gin Matthew: Pet Nat Wines YOUR FAVOURITE INSTAGRAM ACCOUNT? Lauren: @maneaddicts and @themayfairgroup Matthew: @mrbuckleyinteriors IF YOU COULD HAVE DINNER WITH ANYONE IN THE WORLD, WHO WOULD IT BE AND WHAT WOULD BE ON THE MENU? Lauren: Oprah, and we would have Thai from my favourite Adelaide restaurant Golden Boy. Matthew: Action Bronson, we would eat some kind of crazy fried chicken and wine.

AN ITEM IN YOUR WARDROBE THAT MAKES YOU FEEL THE MOST ‘YOU’?

Lauren: Anything denim or a vintage band tee.

Matthew: Black jeans, a hat.

A SONG THAT WILL GET YOU DANCING WITHOUT FAIL? Lauren: Banquet by Bloc party Matthew: Any song by David Bowie WHAT IS YOUR FAVOURITE CUT AND/OR COLOUR TO CREATE IN THE SALON? Lauren: I do a lot of different work in the salon – from balayage and blondes to vivid colours and creative cuts. I love mixing it up and not doing the same thing all day long. I always like having something different to offer my clients, whether that be a slight change in tone or a new curtain fringe. It’s fun to mix it up and constantly learn new things. At the moment, I love shag textures and mullet cuts.

WHAT WOULD YOU LIKE TO SEE MORE OF IN THE HAIR INDUSTRY IN THE FUTURE? We would love to see curl and texture education included in trade school curriculums. We hosted a curl and texture event at the salon last year in collaboration with Evo, and the huge amount of interest we had confirms that the industry has a lot of growth and development to do in that area.

A QUOTE TO LIVE BY? Whatever you put out into the world always comes back to you.

56 INSTYLE

THE EDIT

MARIA UNALI OWNER/DIRECTOR OF SALON KIIN AND SALON KAIA

HOW WOULD YOU DESCRIBE YOUR SALONS’ STYLE AESTHETIC? Kiin is a little younger. Less polished, more textured.

We’re known for our signature waves. Kaia is fresh, more natural, and less styled than Kiin. Think “just came from the beach” but intentional.

WHAT INSPIRED YOU TO BECOME A HAIRSTYLIST? To be honest, I just wanted to stop studying, get out of university and start making some money. My dad had a salon, and I’d been there since I was 14. It wasn’t until I was turning the pages of iconic hair magazines in the back room that I saw the potential of this industry. I remember seeing Anthony Nader’s Hairdresser of the Year Collection and thinking, ‘that’s what I want to do!,.

PICK YOUR POISON? Chilli margaritas. Always.

YOUR FAVOURITE INSTAGRAM ACCOUNT? @wetheurban IF YOU COULD HAVE DINNER WITH ANYONE IN THE WORLD, WHO WOULD IT BE AND WHAT WOULD BE ON THE MENU? Dan Levy from Schitt’s Creek. Call me cliché, but traditional Italian with Negronis.

AN ITEM IN YOUR WARDROBE THAT MAKES YOU FEEL THE MOST ‘YOU’?

Right now? Probably my Matteau tiered low back sundress.

A SONG THAT WILL GET YOU DANCING WITHOUT FAIL? Anything Jamiroquai.

WHAT IS YOUR FAVOURITE CUT AND/OR COLOUR TO CREATE IN THE SALON? Chin scraping bob with internal texture.

WHAT WOULD YOU LIKE TO SEE MORE OF IN THE HAIR INDUSTRY IN THE FUTURE? Purpose over profit and education around mental health, self-knowledge, resilience and confidence.

It’s something my friend, Jack Morton, is doing at the moment. There’s a massive gap, and as salon owners, we need to get behind it if we want to build more trusting high performing teams.

A QUOTE TO LIVE BY? “We can do hard things”- Glennon Doyle INSTYLE 57

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COLOUR BALANCING

4 “USING MUK HYBRID CREAM HAIR COLOR ALIGNS WITH BOTH OUR CLIENTS AND OUR VALUES – PPD FREE, VEGAN AND PETA APPROVED. THE COLOUR PRODUCES INCREDIBLE SHINE, COVERAGE AND LONGEVITY AND PROFITABILITY IN OUR SALON. WE ALSO LOVE BEING IN PARTNERSHIP WITH AN AUSTRALIAN FAMILY, OWNED BUSINESS.” CLIVE ALLWRIGHT, OUR PLACE SALON, NSW. GLOBAL ARTISTIC DIRECTOR MUK HAIRCARE

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MY WAY

PLAIN JANE LAUREN WALKER SENIOR STYLIST, SALON KIIN As much as I love the staples in this outfit (we can all never have enough basics in our wardrobe), I’m not a fan of them all together here. I would love to see more textures and even a pop of colour whether it’s some edgy sunglasses, a fun pair of graphic print sneakers or a cool crossbody bag with a keychain.

The hair is a little plain for me. I would love to liven it up with a more livedin effortless look, so even if it’s styled minimally, the shape would compliment her features. I would create a textured concave lob with some sun-kissed handpainted balayage. I’d add a deeper root shadow and a face frame for some pop.

My styling support for this look would be to use the ELEVEN Flat Iron to create an S bend and then follow up with ELEVEN Dry Finish Texture Spray to get that perfect but slightly messy, undone look - with long-lasting volume, of course!

MY WAY

THAT 70 LOOK S

DANNY PUOPOLO,

L’ORÉAL PROFESSIONNEL ARTIST, RAKIS ON COLLINS

Let’s modernise the colour by creating a root shadow with an iridescent pearl blonde for a more lived-in effect. It’s such a great way to spice up an all-over blonde and bring in the winter.

With the cut, I would layer for a shaggy textured shape connecting the fringe with the overall cut while keeping a great 70s vibe which is really on trend at the moment. It’s also a beautiful solution to work the mullet trend in a soft, diffused way. I would further strengthen the modern 70s look by prepping with L’Oréal Professionnel Tecni.Art Pli and styling with an ultra-textured curl. Lastly, mess it all up with lots of L’Oréal Professionnel Tecni.Art Wild Stylers Beach Waves Texturizing Spray on dry hair.

Gloves Stylist’s Archive Top Zara Trousers Zara Shoes Zara Earrings Adina’s Jewels Earphones Apple

Blazer Zara Trousers Dolce & Gabanna Shoes Zara Sunglasses Fly Optics Earrings Adina’s Jewels Choker Stylist’s Archive

Redken and Oscar Oscar Salons have embraced a completely new revolution in hair repair with Acidic Bonding Concentrate – the all in one solution for damaged and processed hair. Together they have pushed blondes to their limits with an editorial that transports us to the future and beyond.

Hair: Jackie Chan and Tracey Hughes Photographer: Bernard Gueit Styling: Carlos Mangobat Make up: Lara Srokowski

Samira Jacket White Story Top Awake mode Trouser Zara Sunglasses Fly Optics Earrings Adina’s Jewels Bluetooth ear piece Miniso

Jumpsuit ALC from Matchesfashion.com Shoes Stuart Weitzman Earrings Peta & Jain Cuff Stylist’s Archive Sunglasses Szade EarPods Samsung @ JBHifi

Rhiannon Dress COS Gloves Stylist’s Archive Earrings Peta & Jain Sunglasses Fly Optics

Blazer J Crew Top Diane con Furstenberg Shorts Prada Sunglasses Fly Optics Fitbit Nike Ring Stolen Prophecy

Top Camilla and Marc Trousers Dolce @ Gabbana Boots Zara Sunglasses Fly Optics Headphones Miniso

Top McQ by Alexander McQueen Top Zara Trousers Dolce & Gabbana Watch Apple Shoes Cos Sunglasses Fly Optics Ring Stylist’s Archive

INPROFILE

JACKY CHAN AND TRACEY HUGHES

X REDKEN STYLING MAESTROS TRACEY HUGHES AND JACKY CHAN JOINED FORCES WITH REDKEN TO CREATE A FUTURISTIC BLONDE EDITORIAL TO CELEBRATE THE LAUNCH OF ACIDIC BONDING CONCENTRATE – A TRUE INNOVATION IN THE HEALTH AND INTEGRITY OF BLONDE HAIR.

In terms of style or technique what foundation do you always draw on when casting editorial hair?

Tracey: The conceptualisation of the shoot will always determine what style or techniques we draw upon to bring this vision to life. The preparation of the hair is the key so we always work with classic foundational styling techniques to begin with. Then the process of creating each look is derived from suitability to the model, executing on the brief and also being adaptable to changing a look if one isn’t working as they are the keys to delivering great editorial hair.

70 INSTYLE

Who do you look up to or relate your style to in hairdressing?

Jacky: For me, it is somebody who is not trend focussed, rather a ‘trend maker’.

Someone whose creativity has no bounds or limits. I feel fortunate to work with many trail blazers within our group and all at different levels. It’s something that inspires and motivates my own creativity. Further afield from our own talented ‘backyard’, I admire and relate to Guido Palau.

His work within the fashion industry is groundbreaking and it makes me proud to be in an industry of such incredible people.

What was your favourite look on the shoot and why?

Jacky: With such clear concepts and differing looks and styles, we are all proud of the entire collection. Each one had the same time and care put into it. It was truly exciting to see the magic of Redken colour and ABC in each of our model’s hair as it bought our mood board to life and ensured every look was as strong as the last. So it’s almost impossible to pick a favourite!

INPROFILE

How does the shoot reflect the performance of Redken acidic bond pro?

Tracey: The Oscar Oscar brand is synonymous with being experts in healthy blondes so having the technology behind Redken’s Acidic Bonding Concentrate simply aids us in producing stunning healthy blonde shades. The incredible performance is reflected in the strength of the hair post-colour and being healthy to withstand numerous styling changes.

Redken’s ABC is simply a game changer for us.

Describe the overall hair vibe in just a few words?

Tracey: Futuristic, effortless, chic Jacky: Innovative, energetic, empowered

How does Redken and their products complement Oscar Oscar salons?

Jacky: Oscar Oscar Salons is known for delivering beautiful hair with tailored and bespoke colour to suit every guest’s hair goals, without compromising hair health. For us, Redken is therefore the perfect complement to what we deliver. They produce a range of innovative, multifaceted products that provide exceptional and consistent results on every hair type and texture.

What do you get most out of working on a shoot with other members of the team?

Tracey: Great teamwork can lead to developing new ideas that can only come about through brilliant collaboration. At Oscar Oscar we celebrate our people, so I love nothing more than working with other team members and witnessing their creativity. Working with Jacky is a dream as he has such strong styling skills and loads of experience on shoots. Having Jessie too is super easy as she has assisted me for 10 years now. What I get the most out of the experience is how well we communicate as a team and leverage each other’s strengths to produce the best result.

What was your must have styling product on the day?

Tracey: Wax Blast as this has always been my longtime favourite Redken product. I don’t use a great deal of finishing products when working on shoots in order to allow for changes, however Wax Blast is very workable with minimal hold and gives a great texture without having to over work the hair.

Jacky: Rootful- this product is a ‘must-have’ in my editorial kit and I take it with me everywhere. It can be used for every day styling and when layered.

It creates incredible texture and hair that is easily reshaped and changed.

DREAM TEAM ♥ INSTYLE 71

3.0

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INHAIR T H E

L AT E S T

S A L O N

A R R I VA L S

REVLON PROFESSIONAL Eksperience Color Protection Blonde & Grey Hair Cleanser – 1300 738 776 FUDGE PROFESSIONAL Clean Blonde Violet Xpander Foam – 1300 764 437 TRICHOVEDIC Blonde Toning Shampoo and Treatment Conditioner – 02 9489 7776 PUREOLOGY Color Fanatic Color Sealer – 1300 651 991 OUIDAD Whipped Curls Daily Conditioner & Primer – 02 9666 3611 NAK HAIR Colour Masque Cloud – 07 3899 9133

74 INSTYLE

INHAIR

MOROCCANOIL Blonde Perfecting Purple Shampoo – 1300 437 436 REVLON PROFESSIONAL Eksperience Densi Pro Densifying Hair Cleanser – 1300 738 776 CLOUD NINE Magical Quick Dry Potion – 1300 437 436 SCHWARZKOPF PROFESSIONAL Mad About Curls Twister Definition Cream and Butter Treatment – 02 9978 0666 JOICO Color Balance Blue Shampoo and Conditioner – 1300 764 437 PAUL MITCHELL Clean Beauty Hydrate Shampoo – 1300 365 350 KERACOLOUR Text It Up Texturizing Cream – 02 9666 3611 INSTYLE 75

INHAIR

SCHWARZKOPF PROFESSIONAL Oil Ultime Marula Finishing Oil – 02 9978 0666 PURE ELEMENTS Coconut Curl Texturizer – 01 39583 1575 MEDAVITA Blondie All Blondes Bonding Shampoo and Ice Blonde Enhancing Conditioning Mousse – 03 9431 2871 JOICO COLOR Infuse Red Shampoo and Conditioner – 1300 764 437 PUMP HAIRCARE Liquid Gold Growth Oil Treatment and Growth Mask – support@pumphaircare.com DAVINES This Is A Blow Dryer Primer – 07 3850 6200

76 INSTYLE

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78 INSTYLE

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INCOLLECTION

A MURDER OF CROWS GLIMPSE THIS HAUNTING COLLECTION BY ANNE VECK, WHICH SHEDS A SPOTLIGHT ON THE ENVIRONMENT AND BECOMES THE EPITOME OF AVANT GARDE HAIR MASTERY.

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enowned UK hairdresser Anne Veck has debuted a new collection, evoking her passion for the environment, sustainable values and broader thoughts on the cycle of life and death, as well as biodegradability, regeneration and sustainability at an organic and personal level. Welcome the images titled A Murder of Crows, and all they represent.

Following on from her award-winning 2019 offering titled Toxic Fashion, predicated on concepts of ethics and sustainability as they pertain to the fashion industry, this collection similarly aims to draw attention to environmental challenges of the modern day.

The collection was photographed in an Oxford allotment, embracing nature and highlighting the outdoors in a creative way. The collection is inspired by modern day fashion, as aesthetically fused with Victorian inspired styles.

“I always love working with one of my favourite photographer, Magic Owen, especially when we brainstorm a fabulous project like A Murder of Crows,” Anne said.

“Magic wanted to create an atmospheric, macabre shoot and this combined perfectly with my thoughts about regeneration, life, death & sustainability, which led us to shoot in an allotment with added crows!”

80 INSTYLE

Play video

Artistic Director/Photographer/Video: Magic Owen Styling Magic Owen Hair/Wigs: Anne Veck Model: Lauren Rose Mcgee Makeup: Maria McKenna

OLAPLEX

ZEROICS

FIND OUT WHY SALON PROFESSIONALS ARE ALREADY OBSESSING OVER OLAPLEX NO.0 AS A RETAIL STAPLE.

O

laplex’s new No.0 Intensive Bond Building Hair Treatment is the next inevitable must-have in a range of necessary market-breaking products.

The savvy tool works within existing Olaplex routines to become a hair primer for deep repair, rebuilt hair bonds, strength and hair protection.

We spoke to Annette Carter, Creative Director of The Do Salon in St Kilda, Melbourne, about just why this new product is already a winning salon essential to offer your clients.

INSTYLE: What do you love about No.0?

Annette Carter: One of the things we love about the Olaplex No.0 is it is another tool that we can provide our clients to get the most out of their hair. Since it works as a primer for the Olaplex No.3 our clients are able to rebuild the bonds of their hair easily and efficiently at home, allowing them to see results faster.

IN: Why do your clients like it?

AC: Our clients love Olaplex No.0 as it elevates their at home Olaplex hair care regime allowing them to ensure that their hair health stays stellar between salon visits.

IN: How does it fit into the Olaplex portfolio of products?

AC: Olaplex No.0 is inspired by skincare and makeup principles and acts as a primer working both on its own and paired with the Olaplex No.3 Hair Perfector. When added to a client’s hair regime the Olaplex No.0 elevates the Olaplex No.3 even more by delivering 3 times the strength and up to 70 per cent additional repair.

IN: Which clients do you recommend this product to?

AC: Anyone who is already using the Olaplex no.3 and who wants to get the most out of what the product has to offer. The

entire Olaplex range is fantastic for anyone wanting to rebuild the strength of their hair as well as hydrate. People often assume that Olaplex is just for blondes but this incredible range works for all hair types allowing clients to get the most out of their hair.

IN: What other benefits does this product provide?

AC: Olaplex No.0 is a fantastic opportunity for clients to get the most out of their Olaplex No.3 treatment. Up until now clients needed to dampen their hair with water and dilute the Olaplex No.3 during application, now they have the option of using a product that will begin the rebuilding process from the get-go along with the added benefit of the Olaplex No.3 working to its full potential.

For more information visit www.thehaircaregroup.com or call 1300 437 436

INSTYLE 81

INFEATURE

WOW

FACTOR

GO BEHIND COLOR WOW

BY TRULY ENTERING THE MIND OF ONE OF ITS CHAMPIONS, AS WE SPEAK TO THE BRAND’S GLOBAL DIRECTOR OF TRAINING AND EDUCATION, GILES ROBINSON. Play video

82 INSTYLE

INFEATURE

C

olor Wow is a global haircare sensation and if you’re looking to learn more about why, we went straight to the source. We spoke to Giles Robinson, the brand’s Global Director of Training and Education, about what gives Color Wow its extreme point of difference, his top tips in using the brand, favourite products and its impact on the professional industry. Read on.

What originally drew you to Color Wow? I was very lucky to be part of the team that was originally testing Color Wow. I knew from the second I tried the formulas on my clients that this was something very different that was going to make a huge difference for hairstylists and the professional industry. I’ve been hooked ever since.

What is your role in Color Wow and what do you do for the brand?

As the Director of Global Education I stay very busy. I launch the brand to new countries, present on TV, head up the global education team, conduct on stage presentations and still work very closely with our chemist testing all the new and exciting products we’re working on.

What is your top tip for hairdressers in using Color Wow? Use the products together as a system. This way you’ll really see the power of Wow and how quickly you are able to transform some of the worst textured hair in an instant.

What is your top Color Wow hero product?

Dream Coat is so revolutionary it astonishes me every time I use it.

It’s as light as water and when saturated and blow-dried into the hair it completely transforms the texture to a glass like reflective finish. It also protects the hair against humidity for up to three to four shampoos!

Why should the professional industry be excited about Color Wow? Color Wow is determined to give hairdressers smarter, faster, safer ways to style colour treated hair, and achieve never-beforepossible results. They have created a totally new, radically inventive range of technologies. Color Wow is a compact, capsule collection of ground-breaking, problem-solvers for colour-treated hair, offering fewer formulas at a higher performance.

“Color Wow is determined to give hairdressers smarter, faster, safer ways to style colour treated hair, and achieve never-before- possible results.”

GILES ROBSINSON

Tell us about the game-changing Speed Dry product.

This is a life-saver as it allows you to dry hair twenty to thirty per cent quicker without using harmful drying alcohols. It has a technology that squeezes the moisture from the hair leaving it more hydrated, rather than dehydrated. Simply spray it through the hair and style with heat. It’s that easy!

Do you have any handy hints for using Raise the Root?

Raise The Root is one of my all-time favourites as I love building body into the hair. Just remember you can use a lot right at the root on damp hair. It will give you loads of root lift with no stickiness or flakiness like most old school root lifters. It’s so good you can even use it on dry hair, whether you’re fixing a hairline or need some extra lift, just spray where you need it and style!

How would a stylist use Pop & Lock on their client for styling?

Pop & Lock is a really versatile styling product made famous by Chris Appleton who used it on Kim Kardashian to create her wet look. You can use it on dry hair to smooth flyaways or smooth down waves and on wet for a beautiful shiny blowout. The technology is really clever, as the majority of the product is moisture, which quickly infuses the hair with a little sitting on the surface, this gives more of a 3D shine from the core of the hair with no oiliness.

How will the brand cater to Australian consumers?

A big trend that I saw over in Australia was people wanting to wear their hair more natural and embrace their natural texture, whether they have waves or curls. We have the perfect product for this called Dream Coat for Curly Hair, which is so super light weight and can easily be sprayed into damp hair, scrunched and just left to air dry. It gives a beautifully defined waves and curls without the weight or stickiness of traditional curl products.

For more information visit www.thehaircaregroup.com or call 1300 437 436 INSTYLE 83

THE SERICITE COLLECTION

THE STYLI EXCLUSIV

THE ALCHEMY COLLECTION

IST VE Bringing the best to the haircare community with two exclusive collections, Sericite and Alchemy. Made for you and your clients.

Exclusively distributed by Haircare Group thehaircaregroup.com - 1300 437 436

JOIN US ON

INFEATURE

SLOW IT DOWN

BONDI BEACH’S ALL NEW SLOW HOUSE SPACE IS AN ODE TO SELF-CARE AND A MODERN APPROACH TO CONSCIOUS WELLNESS AND STILLNESS, PROVING MORE PARAMOUNT THAN EVER IN 2021, WRITES SHANNON GUSS.

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n 2020, a new tier of necessity for self care was created and Sydney’s latest beauty offering is answering the call. Slow House is a newly launched self-care space that builds a calm, unique and spiritual environment to promote tranquility and allow clients to step away from life’s stresses in their little haven off Bondi Beach, Sydney’s unofficial wellness centre.

Located in the health hub of Curlewis Street, the restorative space takes from its title to ask clients to slow down for true rejuvenation, as curated specifically for conscious self-care. The soothing space aims to decelerate modern life with sessions that step away from the fray and focus on the internal. Services such as infrared saunas, omnilux revive LED treatments, traditional coal saunas, ice baths, scrubs and slim and shape boosters allow for self-care at its absolute optimal.

Clients are provided with a private suite, sauna and body scrubs and oils for these self-care holistic therapies. The studio was created by Tash Higham and Jody Coggan within the difficulties of 2020, born from the mindset of the extreme need for peace, balance, meaning and wellness, with the hope of helping people make conscious decisions to slow down and focus 86 INSTYLE

inwards as a lifestyle choice. The recently opened space has already seen visits from influencers such as Pip Edwards, Casey James and Lucy Brownless.

The space also reflects classic Roman bathing culture, offering the chance to detoxify individually or with friends. In aesthetic, Slow House is light and modern, presenting a sense of calm and reprieve the second you step through the door, and promoting true reflection within that.

In specific services, Slow House offers the feature Signature Slow, a 75-minute session comprised of the space’s coconut scrub, sauna experience and Oway Slim and Shape Booster, to ensure the client leaves revitalised and rejuvenated.

Finally, Omnilux LED light therapy is placed over the face for a final glow to help increase the synthesis of collagen to the skin. This is time given to totally relax, with tablets and streaming services offered for the saunas with in-built speakers as a modern technological touchpoint. Patrons can choose to unwind, meditate or work out in this space for a uniquely relaxing and immersive experience.

Slow House’s Fire and Ice service pairs a heated sauna session with ice baths,

Located in the health hub of Curlewis Street, the restorative space takes from its title to ask clients to slow down for true rejuvenation. where technology helps the baths cool to a chilly 6 degrees, healing the mind and ridding the body of toxins. Sessions can be booked individually or as a pair, and there are memberships available for various combinations of treatments, sessions and experiences per week, as well as one-time bookings.

A new exercise in one of 2020’s most pivotal lessons – the importance of selfcare – Slow House is a retreat in the midst of Bondi’s iconic reverie, which asks for meaningful contemplation and a conscious focus inwards, if only for a few precious moments. Indulge yourself.

For more information visit www.slowhouse.com.au

SABRE EDUCATION

MEET THE ARTISTS MEET THE SABRE EDUCATION EXPERIENCE (SEE) 2021 GUEST ARTISTS AND FIND OUT MORE ABOUT THESE INSPIRATIONAL HAIRDRESSING FIGURES.

I

ntroducing the team of experts who make up the artistic arm of SEE 2021 – the Sabre Education Experience. These talented individuals are combining their fierce experience and fresh insights to bring hair education to the people via the new digital Sabre Education Experience Forum. Meet Carolyn Gahan, Craig Argent, Felicity Bruce, Isabelle Ebert, Mikelah-Jayde Mifsud, Luke Dyer and Emma Cocker. This powerhouse team of colour connoisseurs, scissor specialists and stellar stylists are bringing their knowledge of everything from commercial techniques to red carpet glamour and making it available to all in a fun and collaborative environment.

Colour guru and all round hairdressing badass Carolyn Gahan boasts more than twenty years of industry experience, refining a vision and direction that bursts with creative energy and tends to looks like dreamy pastels and A-list level blondes. Originally from Canada, Carolyn has presented her editorial talents around the world, won the Australian Hair Fashion Awards 2020 Hair Shot of the Year Award and has been a finalist in multiple categories over five years. She prizes consistent education both as a teacher and a student, as well as competition work, traditional cutting and every aspect of the editorial process – extending from hair direction to fashion styling. Carolyn is based in Sydney where she works her magic from her private salon suite in the CBD. Craig Argent is the owner and Artistic Director of PONY Beauty Bar in Noosa and a longstanding Sabre Guest Artist. He brings thirty years of experience and enormous knowledge to the team, with credits as an LA and Hollywood stylist - Kylie Minogue, Lara Flynn Boyle and Orlando Bloom are past clients, and Lord of the Rings, The Last Samurai and The Matrix are highlights of his resume. A down-to-earth larrikin, Craig’s roles with Sabre over the years have included Colour Technician, Guest Artist and assisting in Product Development for Sabre Brands, but he is truly in his element as an educator, simplifying cut and colour techniques into commercially relevant lessons for true hairdressing elevation.

Felicity Bruce pioneers boutique hair salon Cocoon Hair Design in the South Island town of Timaru in New Zealand, where she fuses together her dual passions for hairdressing and sustainability. As a hairdresser, Felicity particularly loves hair setting and up-styling – what else could you expect from a classically trained stylist whose apprenticeship came on the tail end of the 90s perming trend? She is also an award-winning Avant Garde hairdresser, and has worked in salon, editorial, film and runway work from Sydney to London and Dublin. Her ‘My Salon Footprint’ platform works to improve environmental awareness within the hairdressing industry, which Cocoon Hair Design leads by example, winning the Environmental & Sustainable title at the 2018 Business Excellence Awards for their efforts. Felicity is also Hair Director of the Joico NZ Style Squad and her current work spans from New Zealand Fashion Week to the Breast

Cancer Fashion For a Cure year-long program, with NZ editorial credits in Mindfood, Fashion Quarterly, Next, Headway and Images.

Isabelle Ebert has a 13 year, award-winning career in the beauty industry from her beginnings in Germany, working backstage in fashion week and pageantry. Isabelle has also worked as a makeup artist and wig technician, particularly in theatre, and has been a Master Stylist at Franck Provost, winning the Frank Provost Artistic Award in 2015. Isabelle currently works as a session stylist across fashion, editorial, bridal and event styling, as well as behind the scenes at the Sydney Opera House. Her particular passion is upstyling, and this is where she directs her educational focus.

A little bit country, a little bit rock n’ roll, and a whole lotta talent, Mikelah-Jayde Mifsud operates Mikelah Jade Studio in Waikiki, Western Australia where she is described by her team and clients alike as a “natural born hairdresser”. She’s worked in the industry for thirteen years, excels in diverse colour looks and is passionate about making great hair available to all. A quick scroll of her Instagram shows this girl really gets social media, and she is excited to share not only her take on fabulous colour and styling, but also what she has learned about creating her brand image and online presence.

Luke Dyer’s career is 26 years strong, and has culminated in the creation of Orwell & Watts, a salon and creative co-op which he co-owns in the Blue Mountains west of Sydney. Here, Luke has the opportunity to embrace all aspects of his creativity, pushing the boundaries of imagination and challenging form, function and style in a way that is distinctly his own. As a Sabre Guest Artist, Luke teaches strong fundamental cutting foundations built around the growth patterns and hair types of each individual. His nextlevel scissor skills and in-depth analysis on hair movement and the geometry of head shape bring balance and proportion to the forefront. He has a collaborative nature and values.

Next we have Emma Cocker. Wellington-based Emma is the owner and artistic director of Dye Pretty, an uber cool, vintage style, feels like a warm hug salon in Silverstream Upper Hutt.

Here, she can pursue her love for vivid hair colour, often drawing inspiration from the spectacular New Zealand landscape, which she is fortunate enough to be surrounded by! Her deep knowledge of colour theory allows her to play with vibrant, high impact colours, but the strength that really sets her apart is her ability to incorporate colour into everyday wearability. From her background as an industry educator, Emma is deeply passionate about growing the next generation of hair creatives, focusing on imparting wisdom and encouraging creativity to push boundaries to train the stylists of tomorrow.

Want to see these guys in action? Join the Sabre Education Experience Forum on Facebook by following this link: https://www.facebook.com/groups/sabreeducation For more information visit www.sabrecorp.com.au

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INFEATURE

EVERY HAIR TYPE. EVERY HUMAN. IN 2021, MATRIX IS GETTING A NEW LOOK UTILISING EVERY COLOUR TO SHOWCASE ITS BRIGHT, BOLD AND UPLIFTING ETHOS AND ENSURING INCLUSIVITY IS AT ITS ABSOLUTE CORE, WRITES SHANNON GUSS.

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INFEATURE

I

n major product news for the professional hair industry, renowned brand matrix has debuted a complete brand reset, repositioning the whole product line in its look and feel and overhauling its offering paying homage to the brand's legacy, spanning over 40 years.

The unique rebrand paves an important path in professional hair care and colour, encouraging every stylist to think, believe, dream and dare to reach their fullest potential. matrix’s mission from 2021 is to become the most inclusive brand in the professional industry, with every aspect of it reflecting this rainbow value in aesthetic and belief. The community will aim to welcome everyone with initiatives including accessible education for every hairdresser, business solutions for every business model, and innovations for all hair types at an accessible price point.

The brand is committed to supporting every hairdresser to think, believe, dream and dare while also promoting an environment where everyone is welcome.

Continuing their consistent efforts to be uplifting and assisting with simple solutions for complex hair styles, the rebrand takes these determinations further, building on the brand’s user-friendly products that aid in care and style and offering techniques that embolden style, cut and colour with confidence. More broadly, the matrix community is key to this welcoming mantra, operating with support and optimism.

The new brand look and feel merges a modern approach with their iconic brand roots. Showcasing a nod to the original matrix created

by Arnie Miller, the brand is reclaiming their status as a company built for and by hairdressers, that uplifts each other to reach our communal dreams.

With a playful and bold typeface and a minimal and unified overall aesthetic, the visual presentation is overall uncomplicated even as it combines so many facets of the past and future of the brand. The new brand imagery presents a joyful bright exposition of colour, fully embodying their values: inclusive, uplifting, uncomplicated.

Also new to 2021 will be unseen innovative technology that fully realises the promise of progression made in the relaunch. matrix colour is now PRE-BONDED, PRE-BLENDED and PREPAIRED. All matrix colour formulas will now have an exclusive bond-protecting concentrate that protects the inner structure, so you can maintain the integrity of the hair, colour after colour. All formulas are also pre-blended with background and reflect, so you can neutralise every underling pigment. Finally, the permanent and demipermanent oxidative dyes are perfectly matched, so you can achieve seamless, root to tip color that lasts and fades on tone. matrix debuted the rebrand at matrix Synergy in early March, hosted by matrix Global Head of Education Alfredo Lewis and offering a virtual experience with over 30 Global matrix Artists and Ambassadors across four virtual stages. Connecting the international matrix community of over 3000 guests, the event offered the matrix Playground experience that showcased product launches, live artists and over 20 brand experiences and a Community Room that acted as an interactive form of true online connection.

In education, the Think, Believe, Dream and Dare Stages combined to teach the fundamentals of hair and business, signature techniques, trends, social media tips, inspirational stories, Tabatha Coffey mentoring sessions and bold collections.

The event kicked off with M Day, a history-making event that offered access to the artist network and laid the groundwork for the relaunch, reiterating values of mentorship, community-based learning, brand ambition and inclusivity that are key to the new phase of the brand. The reveal takes place across these dynamic events and then on social media following that, welcoming a world first and a major step for matrix.

Discover matrix, Every Hair Type. Every Human.

For more information visit www.matrixprofessional.com.au INSTYLE 89

LIGHT BULB MOMENTS THAT CHANGED THE HAIR GAME Create bombshell looks with Color Wow New styling lines now available!

SUPER HERO STYLERS ONE-MINUTE TRANSFORMATION STYLING CREAM A quick alternative to blow-drying

COLOR CONTROL TONING + STYLING FOAM Eliminates brassy tones.

EXTRA MIST-ICAL SHINE SPRAY Get lit & keep dark forces at bay!

POP & LOCK HIGH GLOSS FINISH Creates epic shine & locks in colour.

RAISE THE ROOT THICKEN + LIFT SPRAY The cure for flat hair. Adds spring & height without diluting colour.

SPEED DRY BLOW DRY SPRAY Dramatically reduces heat-styling time.

STYLE ON STEROIDS TEXTURE + FINISHING SPRAY Delivers sexy texture and record “setting” results.

EXCLUSIVELY DISTRIBUTED BY HAIRCARE GROUP thehaircaregroup.com — 1300 437 436

INCOLLECTION Everyday Decadence by Natalie Anne

Everyday Decadence by Jason Fassbender

VivID

A NEW SET OF IMAGES IS HERE TO INSPIRE YOU AS A GROUP OF LOCAL HAIR LEGENDS ONCE AGAIN TEAMED UP WITH ROMANCE WAS BORN TO REINTERPRET SCHWARZKOPF PROFESSIONAL GLOBAL TRENDS AND CREATE TRUE HAIR ART IN THE PROCESS.

S

ix months ago, Australian and New Zealand hair artists debuted their creative interpretation of the Schwarzkopf Professional Essential Looks Spirit collection, and the concept has now been adapted to the brand’s VivID collection and its three global trends – Once Upon A Time, Everyday Decadence and Dark Romance.

Travis Balcke, Natalie-Anne, Nic Shiun and Jason Fassbender created the looks. The team have a lengthy list of accolades to their names, as prominent salon owners and creative directors, with extensive session styling credits and a multitude of awards on the mantle, this is a veritable who’s who of Australian talent.

Additionally, their inspiring looks have paired with a new Schwarzkopf Professional launch. Welcome the Colour Blender Tool in collaboration with Global Colour Ambassador, Lesley Jennison.

“I had the original idea from contouring tools used in skincare – and even on hair it makes all the blending and shading techniques a million times easier, it’s so versatile – colourists can do perfect balayage, root shadow, feathering – all the techniques – without having to rub the joins. Plus, where different colours meet it gives a really soft effect, which looks totally modern and is 100 per cent quicker to achieve,” Lesley said. Using the new tool, the trends encompass unique techniques such as #dualblending, #multiblending or #freehandblending.

Virtually guided by of Schwarzkopf Professional ANZ Ambassador Dee Parker-Attwood, the guest artists again partnered with Anna Plunkett and Luke Sales from Romance Was Born on this highly conceptual shoot.

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Once Upon A Time by Jason Fassbender

INCOLLECTION

Once Upon A Time by Travis Balcke

Dark Romance by Natalie Anne

They also worked with renowned artist Kitty Callaghan to apply a post treatment to the final images and add to the images using a modern digital application.

Beginning with the Once Upon a Time trend, this concept is a hybrid of the past and future, the idea of nostalgia repurposed for today. In terms of aesthetic features, think the rigidity of optical patterns, geometrics and stripes, merged with soft-focuses, dreamy lights, doe eyes and effortless hair. The trend showcases the burgeoning ideas of selfexpressionism and individualism of yesteryear.

“Once Upon A Time for me has an element of freedom and also an ethereal feel to it,” Travis explained.

“Once Upon A Time is all about ethereal, soft texture and a real fairy-tail finish for me, inspired by icons Kate Bush and Stevie Nicks,” Jason added.

The Everyday Decadence trend is a celebration of structure, form and gender fluidity with comfortable cuts and opulent finishes. Details range from oversized silhouettes to luxe finishes, bright acid accents, power pastels, and ideas of contemporary gender fluidity.

“This section for me is all about a modern-day spin on classics, so we are taking a classic haircut and giving it a modern finish. The basis for this look is a 60s pageboy Vidal Sassoon haircut, with a bit of a disco twist, with a fluffier texture,” Jason said of his look.

“My look was heavily inspired by the oriental shapes and the fabric shown by Romance Was Born,” Natalie added of her take on the trend.

The final Dark Romance trend is rooted in magic, bewitchment and illusion, offering a dark beauty based in fragility, richness, embellishment, mystery and seduction. The aesthetic is part paranormal, part romance, created with dusky brocades, inky blooms, deconstructed forms and a general spirit of rebellion.

“I’m a huge fan of vintage waves and I wanted a modern interpretation of that,” Natalie said.

“My look for dark romance was inspired by drenched hair at rock n’ roll shows,” Nic added.

A titular essential dose of inspiration to carry you through your next creative trance, well done to the artistic team and Schwarzkopf Professional on these inspiring works of hair art.

For more information visit www.schwarzkopf-professional.com.au INSTYLE 93

INFEATURE

CONNECTED LAKMÉ’S EDUCATION OFFERING IS DOING IMPORTANT THINGS, PERSONIFIED IN THEIR ACADEMY, VIRTUAL EDUCATION PROGRAM AND RECENT RAW CO-LAB EVENT, WHICH ALL DELIVER A TRUE SENSE OF CONNECTIVITY IN THEIR INIMITABLE BRAND NETWORK, NO MATTER WHERE YOU ARE IN AUSTRALIA.

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he Haircare Group are pioneering new education heights in 2021, with the Lakmé Academy and Virtual Education Program. This system includes the Academy studio class format as well as continued Live Virtual Education sessions, and the power of the brand’s education prowess was recently showcased in a live Lakmé Raw Co-Lab Look and Learn day, where sessions were held across the country on March 1, debuting an important series for the brand.

Hosted as a networking morning with local salon teams, the intimate education event allowed hairdressers to receive direct information, knowledge and inspiration from top-tier salon talents. These salon group educators, including Telleish Hair Studio in VIC, Hottes Hair Design in NSW, Moosh Hair Studio in QLD and Portabello Hair in SA, created style, cut and colour looks as live demo's, while also offering their own unique insights on everything from social media tips and business intel.

Attendees were offered an open forum for questions and discussions over a catered champagne brunch, and educated on current commercial colour techniques and formulations. As this platform was presented in various locations across the country, the national brand family stayed connected through shared insights, growth and development.

Lakmé’s broader education offerings build on these opportunities for hairdressers to elevate their colour techniques, hairdressing skills and overall salon talents. The Lakmé Advanced Academy presents a Blank Canvas competition that allots the winners a $2000 travel voucher, valuable industry exposure and the chance to grow their portfolio and expand their career and salon profile. All entrants are able to learn from Industry-leading Lakmé Artists and network with their talented colour community.

The Lakmé Emerging Academy is another essential puzzle piece in this education sector. It has been created to fast track first and second-year apprentices, offering valuable insights and education

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to cover important floor time missed through the pandemic.

This program will be held across three consecutive Mondays, and develops hairdressing necessities and foundational skills such as Salon Essentials, Colouring and Styling in a focused environment.

The versatile Lakmé 2021 Education program ticks all these diverse boxes in offering education across across all skill levels and platforms to develop the knowledge and careers of their salon community no matter location, schedule or experience level. The brand’s purpose is in making its salons feel valued and connected, with education as the essential core facet. Discover Lakmé Education 2021.

For more information visit www.thehaircaregroup.com or call 1300 437 436

INSIDE SALONS

TRENDING SALON STYLE

Coastal

THROUGH THE USE OF NATURAL LIGHT, SOFT TONES, AND A CLEAN AESTHETIC, THIS SALON LOOK EVOKES THE BREEZINESS OF THE BEACH COMBINED WITH A NATURAL ORGANIC FEEL. DRAW ON ELEMENTS OF NATURE, EMBRACING LIGHT TIMBER SALON FURNITURE AND ARCHITECTURAL DETAILS, INCORPORATE RATTAN AND GREENERY, WHILE KEEPING IT CLEAN AND MINIMAL IN STYLE.

Coastal Salon Interior Look

WORDS & STYLING LISA FELEPPA

YOUR SALON DESIGN STYLE

ZANZI HAIRDRESSING @zanzihairdressing

natural, greenery with a beachy feel.

Stockholm Salon Chair Comfortel Furniture www.comfortel.com.au

GET THE LOOK – Styling Station: Circa LED Salon Mirror with Natural Ash Double Bench & White Comet FootrestComfortel Furniture www.comfortel.com.au SALTY HAIR @saltyhairpmq

Comfortel’s Colour Table with Wireless Charging paired with Halo Double Salon Mirror & Eco Salon Chair Comfortel Furniture www.comfortel.com.au

THE BAY HAIR CO @thebayhairco

Sola Mag Rack Comfortel Furniture www.comfortel.com.au

DESIGNER TIP !

Whi te is key to the na tura l coas tal colo ur palette.

Creating a so ft ba se will allow you to make way fo r decora tive pieces.

Marmo Waiting Bench Comfortel Furniture www.comfortel.com.au

Lisa Feleppa is the Marketing & Brand Manager at Comfortel Salon Furniture.

For more inspiration on salon design ideas go to comfortel.com.au or @comfortelfurniture on Facebook, Instagram or Pinterest.

Anderson Reception Desk Comfortel Furniture www.comfortel.com.au

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INFEATURE

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A COUPLE OF

HEAT STYLING EXPERTS CLOUD NINE PRESENT YOUR NEW PERFECT PAIR, IN A SET OF DUAL RANGES SPECIFICALLY TARGETED TO YOUR PROFESSIONAL NEEDS AND, CONVERSELY, THOSE OF YOUR CLIENTS. WELCOME THE SERICITE COLLECTION AND ITS SISTER SET OF TOOLS, THE ALCHEMY COLLECTION.

CLOUDS

C

loud Nine have built a brand in understanding both professional style and the needs of consumers, and now those simultaneous focuses have ushered in two new exclusive collections that intelligently cater to both markets.

Introducing these two new launches, the professional Sericite Collection and its retail counterpart The Alchemy Collection, which are looming as essential new tools for the kit and shelf respectively.

The stylist exclusive Sericite Collection offers industry-leading styling tools that the brand expects to be wielded by expert hands and that take style to new lengths. The collection is developed with Kinder Styling Technology as specifically engineered for professional use, delivering style and quality confidence to both the hairdresser and their client as industryleading innovations.

The collection is comprised of a Sericite Original Iron, Sericite Wide Iron, Sericite Curling Wand, Sericite Touch Iron, Sericite Airshot Hairdryer and Sericite Professional Kit, which includes one of each of the Sericite tools.

The hero tool within this range is The Original Iron, which offers smoothing, curling, waving and straightening capabilities on all hair types at varying temperatures. A feature facet of this tool is its unique black plates, which incorporate patented heat technology and are cushioned to reduce pull and prevent further damage.

Predicated on the simple principle – ‘one for you, one for your clients’.

The Wide Iron also offers hero capabilities, including extra-wide, cushioned ceramic plates that help to smooth, curl or straighten all hair types, without pull or grip. This tool is particularly well suited for very long, very thick, or naturally curly hair, working to reduce styling time and creating sleek and smooth results on previously unruly tresses. The collection in full translates this stellar technology and innovation to the whole smart group of tools.

The consumer-focused Alchemy Collection passes on the Midas touch to your lucky clients, as a salon exclusive gift set finished with rose gold embellishments.

The comprehensive group of products offers your clients top-tier quality and a variety of styling options for them to maintain their hair looks, create styles and learn new tricks at home, as purchased from your retail shelf.

This group of tools includes the Alchemy Original Iron, Alchemy Wide Iron, Alchemy Curling Wand Alchemy Touch Iron and Alchemy Airshot Hairdryer.

Cloud Nine prides itself on empowering and embracing individual styling power, proving this to a tee with these tailored sets of synchronised hair tools. The brand drives to exceed expectations and elevate standards through innovation and better choices, building up hairdressing skills and potential and aiding consumer ease in this endeavour.

Predicated on the simple principle – ‘one for you, one for your clients’ – The Sericite and Alchemy Collections are here to revolutionise professional and consumer style as we know it. Choose your weapon wisely.

For more information visit www.thehaircaregroup.com or call 1300 437 436 INSTYLE 97

INFEATURE

MEET SOAK - A SOPHISTICATED NEW LEVEL OF BATHHOUSE ON THE GOLD COAST’S MERMAID BEACH. CONSIDERING WE HAVENT BEEN ABLE TO TRAVEL TO AN ISLAND HOLIDAY FOR A WHILE, SOAK BATHHOUSE WAS THE NEXT BEST THING, WRITES CAMERON PINE.

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oak Bathhouse offers clients a welcome escape from the daily grind and promotes a holistic approach to wellness in body, mind and spirit. Their rejuvenation experience supports the four pillars of wellness – recovery, nutrition, movement and connection. No matter what package or experience you go for, you are guaranteed to leave this beachside strip feeling completely rejuvenated.

“We have been blown away by the positive feedback since opening, and visitation numbers have far exceeded our initial expectations. People are crying out for experiences that make them feel good and improve their health and wellbeing, and Soak Bathhouse is meeting that demand. We literally have people every day say to us ‘thank you so much for opening, we needed this,’” said co-founder Alexis Dyson.

Feeling more like a glamorous answer to Palm Springs than a dark and steamy bathhouse, it’s the inside out feel that mimics the true Mermaid Beach lifestyle that really sets it apart, where Alexis and fellow co-founder Niki Dean say placement of the areas was key to the flow of the experience.

With the mission to make wellness accessible and help people realise that it is possible to make people feel great every day, Alexis first spent years in the fitness industry with a highly successful gym franchise but soon began to see that people needed a more holistic approach to wellness.

“Many are juggling the pressures of work and family and trying to stay fit, and the bodies are the first to suffer without proper rest and recovery,” Alexis said. “We loved health and wellness retreats, but couldn’t afford the time or money to use them regularly. We were seeking a new kind of wellness experience.”

The destination includes a bathhouse with indoor and outdoor Himalayan salt and magnesium pools for complete recovery, a cold plunge pool, sauna, steam and an infra-red sauna for those serious wellness warriors.

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THE NEW SOAK

INFEATURE

“We loved health and wellness retreats, but couldn’t afford the time or money to use them regularly. We were seeking a new kind of wellness experience.”

ALEXIS DYSON

“Soak Bathhouse is a new concept and hasn’t been done before to this scale in an urban location. Creating a high quality experience with the pools was a challenge, as we wanted the best commercial grade pools and filtration systems to ensure the water quality and experience was exceptional. Rather than using ‘off the shelf’ or home-use spas and pools, as many businesses do, we custom built our pools on site and went for high grade monitoring and filtration systems so that we could be confident in the quality of our water and experience every day,” Alexis said.

There’s also a self-guided yoga studio, digital yoga, a pilates and meditation studio, a co-working space and private treatment rooms for massage and skin treatments.

Blending an industrial feel, with a delicate freshness with natural stone and limestone and flashes of green and pink – the palette and atmosphere is very on-trend without feeling too fancy that you can’t relax and really enjoy what the venue has to offer. It’s luxury but with a barefoot bent. Drift between open-air hot spas, communal mineral baths, cold plunge, steam rooms and saunas for a 90-minute micro dose of wellness.

“The magnesium pools and hot and cold contrast therapy are my favourite features.

Bathing in magnesium is so good for your health, and then moving between spas, hot saunas or steam, and into a cold plunge takes the health benefits to the next level.

Guests talk most about how different they feel after they have been at Soak Bathhouse.

After 90 minutes they walk out like they are floating on a cloud and are always saying that they feel so relaxed. Many will also let us know that they had the best, deep sleep that night, which is a flow on effect of the magnesium and relaxation,” Alexis said.

There are single visit rates and packages for those who really want to take it all in, memberships and gift cards. More than just a place to soak, it’s the wellness pillars that help the Soak Bathhouse experience to stand apart.

What are the four pillars of wellness the Soak experience is built on?

RECOVERY When your pace of life is frenetic, it’s crucial to give your body and mind time to recover. Following the pandemic of 2020, many people have been left feeling extra anxious and worried about their health. Yoga, meditation and mindfulness can play a huge role in recharging you, lifting your spirits and giving you the strength to go back into the fray. Massage and bathing in mineralrich waters will soothe away aches and pains and leave you in a better head space.

NUTRITION We all know ‘you are what you eat’, but how many of us slip up constantly, grabbing a quick snack on the go rather than sitting down to fuel our bodies mindfully? It’s all too easy to munch a bag

of crisps in lieu of lunch, or make takeaway your go-to meal. But we’re not doing our wellness any favours like this. We believe in moderation and creating healthy habits to balance the treats we all love (and deserve!). Just a few adjustments to our habits can work wonders, even if it’s adding juicing to our daily lives or swapping a burger for a vitamin-packed salad.

MOVEMENT So many of us are trapped at our desks day in, day out. Or driving to the school drop-off, then to work and back again, with no chance to even stretch our legs. Maybe we book an exercise class once a week, but how often do we miss it due to deadlines or family dramas? Being able to fit a class in when it’s convenient to you is invaluable. Get up to greet the dawn with some yoga moves at home, or head to our Flowhouse studio on the way back from the office to work off the frustrations of the day.

CONNECTION Being around good friends is essential to our happiness. Where do you usually meet up? A bar, club or restaurant? You stay out too late, over-indulge, and feel dreadful the next day. It becomes a vicious circle – even a downward spiral. However, you don’t have to go out all night to enjoy your friends’ company. Picture soaking in a tranquil pool or chatting in a sauna, in beautiful surroundings that’ll have your Insta followers green with envy. That’s a great way to connect with yourself and your friends – and even make new ones.

Built on these key pillars, Soak Bathhouse is all about the power of creating a better daily ritual.

For more information visit www.soakbathhouse.com.au INSTYLE 101

INFEATURE

A TRICHOLOGY TRIUMPH PHILIP KINGSLEY IS A BRAND SYNONYMOUS WITH BOTH HAIR HEALTH AND A LUXURY EXPERIENCE, WITH BRAND PRESIDENT AND HEAD TRICHOLOGIST ANABEL KINGSLEY LEADING THE AUTHORITY IN SCALP HEALTH.

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he Philip Kingsley philosophy is that healthy hair can change your life. Philip’s entire brand as founder has been built on the ethos that, “Hair is the single most important part of your body affecting your psyche.”

The brand approach stems further than just a topical solution to diet and lifestyle tailored to every hair type and texture to provide long-term healthy hair.

Since Philip Kingsley passed away in 2016, Anabel has taken the top seat at the brand’s helm, leading the Philip Kingsley Trichology clinics in both London and New York, as well as driving the company’s globally stocked retail range.

Anabel graduated from Kent university with a first-class degree with honours in history, specialising in the history of medicine – starting her career at Philip Kingsley in 2006, where she managed the New York trichological clinic for three years.

Since this time Anabel has played a major role in the marketing and new product development team – now a trichologist in her own right, with a vast interest in and knowledge of the hair and scalp, with a particular focus on nutrition.

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INFEATURE

ELASTICIZER – THE PHILIP KINGSLEY HERO Originally created for Audrey Hepburn in 1974 at Philip Kingley’s London trichology clinic – it is the world’s first pre-shampoo conditioning treatment mask. A formulation that has stood the test of time – One Elasticizer is sold every two minutes somewhere in the world! As the name suggests a key ingredient in Elasticizer is the Hydrolysed Elastin as well as olive oil and castor oil.

Elasticity is what gives hair stretch and strength, so it will break less. Did you know that healthy hydrated hair stretches to up to a third of its length when wet before breakage occurs?

Suitable for all hair types, Elasticizer gets to work in just three minutes, although for best results Philip Kingsley recommends letting it penetrate for a minimum of 20 minutes to one hour once or twice a week.

For a more intense treatment, Phillip recommends letting it penetrate for a minimum of 20 minutes to one hour or twice a week – it can even be slept in for more intensity. Bounce, manageability, repair, strength and shine are just some of the many benefits – it’s no wonder it has won over 30 beauty awards globally. Celebrities flock to it with Cate Blanchett and Georgia May Jagger just a few long-term fans.

Other products include a complete range of shampoos, conditioners, hair and scalp treatments for a full gamut of hair of fine, medium, coarse and African-Caribbean textures. There’s also heat-protection styling products.

As the brand launches in Australia, we chat with Anabel Kingsley.

INSTYLE: How have the needs of professional haircare for consumers changed in recent years?

Anabel Kingsley: As trichologists, we have long known that your scalp needs similar TLC to the skin on your face (after all, it’s simply an extension of the skin on your forehead). There has been an increase in awareness about this and about the importance of scalp care. Targeted products that look after the health of the scalp, and target scalp issues, are therefore more in demand.

IN: Is hair loss and thinning a main concern from a trichologist’s perspective?

AK: Definitely. It is such a common issue for both men and women.

In fact, studies show that 1 in 3 women will experience hair loss in their lifetime. One of the most common types of hair loss, androgenic alopecia (aka hair thinning/reduced hair volume/ female pattern hair loss) is a progressive condition. This means it’s really important to seek help as soon as it's noticed, or it will continue to get worse.

IN: How does Philip Kingsley offer something completely different that other professional brands don’t?

AK: As trichologists, we have immense knowledge of hair and scalp health, as well as hands-on experience in treating hair concerns and scalp issues in our clinics six days a week for the past 50 years. All Philip Kingsley products are based on our bespoke and expert clinic formulations, and each product is formulated with over 200 years of collective experience behind it. Our formulas don’t simply make hair look

"I think the biggest threat to any brand is losing sight of your core values, your strengths, and what makes you unique."

ANABEL KINGSLEY

good, but they actively work to improve its condition, strength and vitality.

IN: What has been the brand’s biggest achievement?

AK: I think pioneering scalp health and a healthy diet as key pillars to any hair care routine is what I am most proud of.

IN: How has the heritage of the brand been maintained?

AK: We have remained true to our core values. The brand relies on trichological expertise, integrity, exceptional formulations, and a deep understanding of the psychological importance of hair.

We only bring out products that do what they claim to do, and we aim to educate our customers about hair and scalp health. We want to empower people when it comes to hair care, rather than confuse them.

IN: What is the biggest threat to the brand and how have you tried to manage this?

AK: I think the biggest threat to any brand is losing sight of your core values, your strengths, and what makes you unique. We are the world’s leading hair and scalp experts and will continue to bring effective, science-backed, results driven products to the market that our customers love and know us for.

IN: What is a key benefit that every hair and scalp needs with Philip Kingsley?

AK: It’s so important to take a holistic approach when optimising hair and scalp health. While the products clients use will make a big difference, if they aren’t looking after their diet and general health, or caring for their scalp, their hair simply won’t be at its best. Clients must eat healthy balanced meals, keep stress levels under control, and cleanse, tone and exfoliate the scalp regularly.

IN: Why did the brand launch Elasticizer and do you think consumers understand this concept?

AK: My father, Philip Kingsley, formulated Elasticizer specifically for Audrey Hepburn when she came to see him for a consultation in his London Clinic. Her hair was in bad shape due to the constant and harsh styling that was being done to it on film sets. She had been using heavy post shampoo treatments to improve her hair’s condition, but they were weighing it down and not really working. My father made a pre-shampoo treatment which, as it is left on the hair for long enough to penetrate with any excess residue then being cleansed away, leaves hair intensely hydrated but without making it limp.

For more information visit www.thehaircaregroup.com INSTYLE 103

INFEATURE

EYE ON STYLE PASTEL HAIR COLOUR AND CARE EXPERTS KERACOLOR HAVE INTRODUCED TWO NEW STYLING PRODUCTS INTO THE MARKET, PROVING THE SEAMLESS INTEGRATION OF STYLE AND COLOUR TO EVERY HAIRDRESSER’S BENEFIT.

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elcome two new styling creams from Keracolor, a bold, pastel hair colour brand that’s extending into the styling sector with aplomb. The Keracolor Text It Up Texturising Hair Cream and Keracolor Keep It Tame Blowout Cream are here to broaden your style horizons.

The Keracolor Text It Up Texturising Hair Cream is a versatile styling cream infused with keratin, ideal for creating waves or curls and made to rebuild and style hair from the inside out. Comprised of coconut and castor oils, the product seals the hair’s cuticle, locks in colour and hydrates, styling the hair with lightweight hold to effortlessly enhance style. The savvy product also reduces drying time, provides thermal protection and offers coveted textured style.

In practice, the product can be scrunched into curly hair while air-drying or blow-drying with a diffuser for extra definition.

It can also provide extra volume to fine hair by being worked in while blow-drying.

Next, the Keracolor Keep It Tame Blowout Cream is a taming, smoothing blow-dry cream, which fights frizz and renews hair with nourishing keratin. Utilising the same ingredients of coconut and castor oils to provide hydration, strength and moisture, while sealing damaged cuticles and controlling frizz, this intelligent tool does it all.

Apply the product to damp hair, massaging product through evenly then blow-drying as usual. The tool also reduces drying time and provides thermal protection, creating volume, smoothness and shine.

More broadly, Keracolor’s colour and care products – its Keracolor Color + Clenditioner suite – have been developed to help maximise colour radiance, protection and longevity, while also cleansing and conditioning the hair. The diverse tools add pigment, while refreshing, toning and nourishing the hair.

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This hero product is available in Rose Gold, Platinum, Silver Blue, Teal, Emerald, Mint, Hot Pink, Light Pink, Red, Copper, Blue, Purple, Silver, Honey, Mocha, Espresso, Onyx and Merlot. It includes no animal testing, is vegan, gluten free and Sulphate and Paraben free, and is made in the USA. Keracolor has proven its commitment to strong, versatile colour and care, with products that go above and beyond in dynamic colour, care and now style, that’s revolutionising the market.

Discover the new styling products and the full brand portfolio.

CLOUD NINE

A MOTHER’S LOVE CLOUD NINE’S ALL NEW CONSUMER-FOCUSED ALCHEMY COLLECTION IS BOTH A SIGNIFICANT SET OF TOOLS TO START FLYING OFF YOUR SHELF AND THE IDEAL GIFT IDEA FOR THIS UPCOMING MOTHER’S DAY, AS YOUR CLIENTS WILL SOON DISCOVER.

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tyling juggernaut Cloud Nine knows its brand family, and as such has pioneered two new sets of styling tools, the professional exclusive Sericite Collection and the consumer specific Alchemy Collection. While you’re learning and loving your new Sericite tools in all their innovative glory, your clients will be working with, purchasing and gifting the new Alchemy products – cue Mother’s Day 2021.

Coming up on Sunday May 9, these new products loom as the perfect presents for the occasion. The salon exclusive retail options provide your clients with the ideal gift for their mothers, right off your salon shelves.

The savvy tools are packaged in an eye-catching gilt gift box to make Mum feel special, and include a luxury styling case. Each tool available in the range - the Alchemy Original Iron, Alchemy Wide Iron, Alchemy Curling Wand, Alchemy Touch Iron and Alchemy Airshot Hairdryer - are finished with rose gold embellishments.

With both quality style capabilites and an extensive style wheelhouse in its many tools, gifting The Alchemy Collection this Mother’s Day means giving the gift of healthier, stronger and shinier hair. Present this option to your clients in salon and pass on this golden gift option this May. For more information visit www.thehaircaregroup.com or call 1300 437 436

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COMMONWEALTH BANK

LEARNING MORE ABOUT YOUR CUSTOMERS HELPS UNLOCK OPPORTUNITIES YOUR PATRONS AND THEIR SPENDING BEHAVIOUR MIGHT NOT LOOK THE SAME POST COVID, BUT COMMBANK’S DAILY IQ CAN HELP PROVIDE A BETTER PICTURE OF YOUR NEW NORMAL. 106 INSTYLE

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f you’ve ever been to MakiMoto, you’d remember the décor. The founder has a background in architecture and each of these Japanese restaurant and takeaway venues has a modern fit-out that differentiates it from its peers.

MakiMoto launched in 2013 and has now grown to seven venues dotted across New South Wales.

General manager Kristy Yoon says the group’s experience during the pandemic of the past year reflected that of many in the food and beverage industry. They had to add home delivery to their service offering when customers couldn’t dine in and takeaway comprised a much larger percentage of income than it normally would.

Home delivery ultimately proved to be quite an expensive option once the external delivery companies took their cut.

Being able to access insights about their customers helped MakiMoto understand their business better during that time, particularly the Daily IQ tool.

Yoon says MakiMoto moved from using NetBank to CommBiz when a business banker introduced them to a merchant service terminal expert. That

COMMONWEALTH BANK

expert explained the Daily IQ tool and how it can provide data on things such as cashflow, activity heat maps, customer demographics and new and repeat customer spending behaviour.

“My background is in a larger corporate where we had access to lots of data. In small business you don’t have access to a lot of information,” says Yoon. “The lack of insights can prove to be a bit difficult in terms of making decisions. When he talked to us about CommBiz and showed us the information we could get I got quite excited.”

Yoon says she found the data about their customers to be very valuable during the pandemic but also at other times, particularly when they opened new venues or looked at staff incentive programs.

She says it helped them understand customer demographics and behaviour – such as how far customers travelled to make a purchase and whether they were repeat or new customers. They could also compare customer spending behaviour at their different venues.

“How many [customers] return, how many are new – that type of information will help us evolve those existing businesses and try to maximise the potential for them.”

KRISTY YOON, GM, MAKIMOTO

“Pre-coronavirus I would have said we would have looked at the data to understand new customers better and where we might expand. But post we have shifted focus on trying to maximise the businesses that we do have. How many [customers] return, how many are new. That type of information will help us evolve those existing businesses and try to maximise the potential for them,” says Yoon.

Makimoto also used the data produced

by Daily IQ to consider programs such as

customer loyalty and to identify the best way to incentivise staff to provide even better customer service.

Yoon says coming from a corporate background meant she could see the benefit of data but says that many small business owners may not appreciate the value of the Daily IQ data until they use it.

“It’s quite important to know who your repeat customers are and how often they come … the type of information that you might not get from your POS (point-ofsale) system.”

Tailored business tips at your fingertips.

That’s a business app-vantage.

Available with CommBank EFTPOS. Business tips are prepared by CommBank. To find out more about your customer and business performance data and insights, visit commbank.com.au/DailyIQ Daily IQ has been prepared as a tool for general information purpose only and should not be relied upon as advice. Available to CommBiz and NetBank customers with a CommBank EFTPOS terminal settling into a CommBank settlement account. Commonwealth Bank of Australia ABN 48 123 123 124 AFSL 234945.

PRO17615_CBBUS_Tech Q3_PRESS_HP_135x185_v03ih.indd 1

16/3/21 5:22 pm

For stockists call Dateline Imports P/L on (02) 9666 3611 or visit datelinecity.com

ADVANCED CLIMATE CONTROL® Our Anti-Frizz Nano Technology penetrates hair with silk protein, Sericin, sealing the cuticle with a protective barrier that locks in moisture and prevents frizz. Hair is left silky-soft, shiny, and with frizz-free definition.

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INBEAUTY

r o t c e p Ins

GADGET UP YOUR BEAUTY ROUTINE WITH THESE HIGH-TECH DEVICES AND TOOLS.

FOREO Luna 3 – www.foreo.com NU SKIN ageLOC Boost and ageLOC Boost Activating Serum - www.nuskin.com LUX SKIN Hot & Cold Face Wand – au.luxskin.co 110 INSTYLE

INBEAUTY

LIGHT IT UP Did you know each colour targets a different concern? Blue light helps to combat acne and kill bacteria, while red light helps slow the signs of aging and revitalise the complexion. Yellow light helps to brighten the skin.

PEPPY CO LED Light Therapy Mask V2 – www.peppyco.com LONVITALITE Platinum Contour Roller – www.mecca.com.au LUX SKIN LED Rejuvenation Wand - au.luxskin.co INSTYLE 111

INBEAUTY

Highly skilled THE SKILLS is a range of cosmeceutical skincare designed with the modern man in mind. Developed by a team of formulators, creative directors and visionary experts in Australia, THE SKILLS is backed by high-quality active ingredients and wrapped in sleek packaging. The SKILLSET includes a trio of products - Anti-Aging Foaming Face Wash, Auto-Correct Face Serum and Detox Day Face Mask - suitable for all skin types to ensure ultimate skin health. www.theskills.com.au

Skincare tip

Don’t forget to apply sunscreen daily! It’s essential during summer but non-negotiable all year round.

Up to 80 per cent of skin aging comes from the sun.

If you want to look as good as you can for as long as you can, lather up that SPF! Try DMK’s Soleil Defence SPF50+. www.dmkskin.com.au

Beauty NEWS

Pearly whites

No look is complete without a beautiful smile. Keep your teeth bright and white with a Triple Treatment from Sparkling White Smile. A single two-hour treatment can lift your teeth seven shades lighter, but the friendly technicians will determine the best course of action for your individual needs. With 28 locations across Australia and mobile service options, it’s easier than ever to get a perfect smile. www.sparklingwhitesmile.com.au

Nutritious treat Need some me-time?

Try Minenssey’s Nutritious Skin Treatment Mask.

It’s formulated with prebiotics, probiotics, Australian botanicals, niacinamide and hyaluronic acid to help nourish and rebalance the skin. Slip into something comfortable, slide on the sheet mask and take a break for 15 to 20 minutes while it works its magic. Remove and massage in the remaining serum to reveal skin that is ready to tackle the next task! www.minenssey.com

112 INSTYLE

You’re my sunshine With summer officially coming to an end, we are already counting down the days until 1st December. Until then, we will get our fix via Palm Beach Collection’s Limited Edition Sunshine Candle. The scent evokes feelings of basking in the sun’s warm rays, with top notes of bright lemon, orange, leafy green and mandarin. It’s rounded out by middle notes of blooming florals like Cyclamen, Rosewood, Jasmin, and Gardenia and grounded with cedarwood and amber notes. It’s a summer scent perfect for all seasons. www.palmbeachcollection.com.au

INFEATURE

MARCH MADNESS

SILVER BULLET’S MARCH 2021 STYLING TOOL LAUNCHES OFFER HOTTER, FASTER, BETTER CURLS AND WAVES AND WITH THREE DEBUTING TOOLS LAUNCHING INTO SALONS, THE BRAND HAS SPRING FEELING LIKE CHRISTMAS.

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hree new tools have joined Australian salons from heat styling juggernaut Silver Bullet through the month of March. Join us in welcoming the Silver Bullet Wondercurl Triple Barrel Curling Iron, Silver Bullet Limitless Volumizing Hot Brush and Silver Bullet Ocean Waves 4 in 1 Adjustable Waver to the national tools landscape and discover their vast array of benefits.

The Silver Bullet Wondercurl Triple Barrel Curling Iron is acclaimed for its ability to offer ultimate texture in mere seconds as it styles effortless waves. Important features such as a triple 28mm curling iron for larger, defined waves, anti-static ceramic barrel surfaces, a safety cool tipped barrel for more control and safety, temperature capacity up to 230 Degrees and an ultra fast heat up facilitate efficient style. A liquid crystal display, spring loaded, easy grip and heat resistant handle built for comfort, easy to use temperature controls and digital temperature display only add to this modern tool’s suave design.

Next, the Silver Bullet Limitless Volumizing Hot Brush is famous for the limitless volume it creates as a savvy hot brush for curls, waves and straight hair. The important tool features heating elements between bristles for maximum volume, smoothness and shine within a variety of different styles. The brush smooths, shines and detangles, while the ceramic comb surfaces provide frizz reduction. Its ultra fast heat up elevates to 210 Degrees, and the brush boasts a memory function that remembers this temperature setting for the next use, as controlled with a hightech LED display.

Finally, the Silver Bullet Ocean Waves 4 in 1 Adjustable Waver is the impressively versatile tool, creating seven unique wave and curl styles, from big to small, with the ability to be adjusted to suit any style or occasion. Easy, fast beachy waves are on offer, from loose and natural to deep and defined, while the tool can also be used on straight hair to retain its smoothness and shine. The tool’s ionic generator increases negative ions to prevent fly-aways, while ceramic plate surfaces also fight frizz. Heating up to 210 Degrees, ultra fast, and with the capacity to control it all from an LED display, this is another kit must-have.

Extending on these features, all three tools offer an automatic safety shutdown after sixty minutes, extra long, 360-degree swivel cord, two-year warranty and dual voltage for travel and worldwide use.

It’s not the holiday season but with so many gifts from Silver Bullet it feels a little festive. Treat yourself and cater to your clients, with these new launches from Silver Bullet.

For more information visit www.silverbullethair.com.au INSTYLE 113

LAKMÉ

THOSE AUTUMN LEAVES SOMEHOW 2021 IS IN FULL SWING AND WE ARE ALREADY IN THE AUTUMN SEASON, MEANING LAYERED FASHION, NECESSARY HOT DRINKS IN HAND AND AN ABUNDANCE OF RICH COLOUR INSPIRATION. WE SPOKE TO KERRY CLEAVER OF CLEAVER & CO. HAIR IN VICTORIA ABOUT COLOUR GOALS, TRENDS AND TECHNOLOGIES THIS SEASON. WARM UP WITH THESE SEASONAL HUES! Image credit: @cleaverandcohair

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LAKMÉ

INSTYLE: What Lakmé colours are trending in autumn?

Kerry Cleaver: Autumn 2021 is more natural coppers, reds, rose and strawberry tones. People want to look and feel brighter and happier with 2020 being so dull!

IN: How is this being expressed editorially?

KC: These looks are being expressed as a more natural approach to colouring hair. Less is more these days. We believe the condition of the hair is becoming more of a focal point in today’s colours. This is strongly being portrayed through platforms such as social media.

IN: What Lakmé products and technologies are key to creating these trends?

KC: For us it all starts with Lakmé MASTER care lotion for prepping before colouring. We love all Lakmé colours with their gentleness of low or non-ammonia colours. At present, CHROMA is our favourite for its multitonal effects, with its revolutionary 0F5 molecule keeping the colour bright and fresh between salon visits.

IN: How can salons stay on trend?

KC: Social media, fashion magazines and stylist hubs where hairdressers can exchange colour formulas and techniques is a great tool to keep on trend. We do regular in-house training and seminars with Lakmé to stay at the forefront of what is in style.

IN: What is your favourite trending hue right now?

KC: Apricot, peach, pastels, and biscuit blondes are our favourite trending hues.

IN: What else is trending this season?

KC: For Autumn we are adding more pockets of depth, texture and richness. Everyone loves face-framing foil for the bright front feature.

For more information visit www.thehaircaregroup.com or call 1300 437 436

INSTYLE 115

INFEATURE

WELCOME HOME

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A CAREFULLY CURATED STAY SPEAKS TO THE NUANCES THAT CREATE AN INDIVIDUAL EXPERIENCE WE TAKE WITH US LONG AFTER THE FACT. IN THE PERFECT CLIMATE, 28 DEGREES BYRON BAY BLENDS EFFORTLESS STYLE WITH YOUR FASTIDIOUS INNER VOICE AS WE RAISE THE BAR AND LOWER THE PRETENCE IN HOSPITALITY – YOU’RE IN FOR A STAY THAT IS QUINTESSENTIALLY BYRON BAY, WRITES CAMERON PINE CAMERON PINE.

sustainable mindset isn’t usually akin to head turning interiors, but prepare to feel the need to pop back to see your ‘family’ after visiting this luxury retreat with a true personality, A stay in Byron Bay is far from the common realm of luxury, over the top aesthetic and bold signs of excess, but more so an oasis of calm at a place that sits well in its skin. Refreshingly at 28 Degrees Byron Bay we are met with a culmination of quality at every touchpoint, for those that appreciate quality beyond what first meets the eye, the latitude is well and truly on 28 Degrees.

From the finest tap brand, Brodware in the luxury bathrooms, to bed French linen bedsheets and beyond, those who know, know that it’s not just how things look - a quality environment is about so much more than what first meets the eye. The lengths that have been sought to create a seamless environment have in many instances gone beyond what is stock standard, owner Deb Garske has even sent leading products back to factories to get completely customised for 28 Degrees.

28 Degrees is barefoot luxury – and not the barefoot that means stripped down experience with a few points of luxury finish, it’s a general approach in a home that only features the best of the best.

You can still expect a premium offering but in an environment where you feel at home. Rooms range from private plunge pool rooms, to a generous master suite and a cosy Lighthouse Room.

There really is a feeling that whoever the individual may be you can find salvation within 28 Degrees, a quiet sanctuary just moments to the action and some of Byron’s best cafes and restaurants.

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A complete testament to blood, sweat and tears, Deb originally re-built her dream house on the land where 28 Degrees sits.

Marvell street in the heart of Byron Bay, was always set to be her dream house, with four guest rooms at the front she planned to offer a very boutique and customised experience to offer the best of Byron, but over time, demand became so high and guests wanted to stay in her main home, she was forced to purchase the house behind and turn her home into 4 additional rooms for guests. Visitors range from celebrities to the discreet and discerning – Baz Luhrmann stayed just opposite me a few moments prior to my arrival and openly says it’s his favourite room to stay in Byron Bay. The entire venue has the privacy of a secluded space, yet the general feel you are sharing a family home. This sheer balance at 28 Degrees is perhaps what makes it unique. You can choose to shut yourself away in a room and relax, read, meditate, work, do whatever you need to do or have a conversation in the main house, while making the most of an environment and fitout you wouldn’t expect in such a central Byron Bay location.

All rooms feature a supreme king bed with organic linen, private ensuite bathrooms with room to move and actually enjoy the process of grooming , air-conditioning/heating and WiFi. The bathrooms supply beautiful Biology Skin products, and have the room stocked with organic beeswax candles designed specifically to help guests relax.

Deb and her son Jack work in collaboration too. Jack owns Byron Luxury Transfers, a business that specialises in luxury pick-ups

INFEATURE

and transfers – an additional perk for guests staying at 28 Degrees and flying into Ballina Byron Bay airport.

Guests receive a code for the gate entrance, just like you’re entering your home. There's no grandiose entrance and a lack of privacy – you can even choose to take a key to your room with you or not and everything is secure and at your fingertips. If you’re feeling peckish there’s even a few last minute gifts and locally sourced treats in the main house if you’re stuck for something unique. Or if it’s more your style and you’re staying in the main house, you can cook on a state of the art Wolf freestanding oven and the 20k sub zero fridge. And the books! All over the house and in the rooms there is probably one of the most impressive book collections I’ve seen, carefully curated by Deb. There’s a collection of bikes to use at your leisure and free of charge, muesli from Farmer Jo’s refreshed daily with a locally sourced and made compote, and Barambah organics yoghurt. If you’re lucky you might even get some Brookies gin to create a fresh mix in on the traymobile in the living room of the main house when cocktail hour comes around.

Waterfalls and hinterland discoveries, markets, surfing, the famous beaches, hot air ballooning, low chemical pools for some laps in the main house or even scantily clad dipping in your private plunge pool room – it really is DIY Byron with a luxury sensation.

Bayleaf cafe is literally next door and is arguably one of Byron’s best breakfast spots, everything nearby almost feels like it’s too part of the 28 Degrees family.

You’re only as good as your last rodeo, and you’d think after years of being booked out Deb wouldn’t sweat the small stuff, but she still does – she’s constantly on the search to find something better, add new touches, improve the experience and meet her overall high standards, and it’s obvious at every corner.

For most that stay at 28 Degrees, whether you go barefoot, or dress it up for some of Byron’s best restaurants nearby, read and chill, or have an in-house massage and a pamper yourself, the hardest part for most is leaving. I know for me, it felt like I was dropping in and staying with friends for a few days in a very luxurious environment – and that’s something that can’t be recreated that easily.

Like any small business, the service and element of complete buy in is what people love. It’s also about what’s fair – manager Maureen, will quickly put things into perspective to ensure all guests appreciate what they’ve worked so hard to create – like any good relationship, it’s all about communication and this is something 28 Degrees does so perfectly.

The most easterly point is also the most unique. As unique as you want it to be – and that’s the fundamental difference of being 28 Degrees – a perfect element of comfort always.

For more information visit www.28byronbay.com.au

INSTYLE 117

INFEATURE

CABINET NEW MEN’S SKINCARE SAVIOURS THE SKILLS ARE HERE TO REDEFINE A MODERN, MASCULINE APPROACH TO SKIN ROUTINES WITH HIGH-GRADE PRODUCTS, INTELLIGENT SETS AND A SENSE OF TRUE PURPOSE IN MALE BEAUTY.

M

en’s skincare just had an overhaul thanks to new market entry THE SKILLS, which offers clean, classic skincare ideal for the contemporary man. In an evolving collection of products perfect for everyday use, specialised formulas developed by a multi-disciplinary team of formulators, creative directors and visionary experts bring THE SKILLS to your nearest bathroom cabinet.

THE SKILLS combines the highest quality active ingredients and a suave design aesthetic, overall presenting the characteristics of the quintessential THE 118 INSTYLE

SKILLS consumer, that is, a persistent, hard working man.

“You’ve put in work, you understand the hustle, you see the future and aspire to be learning daily. We knew every product had to have a purpose in your lifestyle. It had to show results and you needed to need us.

We weren’t going to trade one product’s efficacy for another, the aim was to never miss and provide you with a set of back to back wins,” a brand statement said.

Offering men a savvy set of skincare products all to themselves, this new line takes men’s beauty from basic to truly skilled, with a starting set of five product offerings – the Detox Day Face Mask, Anti-

Aging Foaming Face Wash, Auto Correct Face Serum, Clear Combat Duo and Skillset.

The brand’s breakout hero product Detox Day Face Mask offers consumers a true skincare purpose by performing at rapid speed. Comprised of potent Green Clay, with Lactic Acid and other high performing AHA, the product soaks up excess oil and unclogs pores. The combination of ingredients act as dual pore vacuums, correcting bad skin days quickly and building an even skin tone.

Next, the brand’s Anti-Aging Foaming Face Wash is the ultimate deep clean, providing instant oil reduction without drying out the skin’s natural protective barrier. Advanced actives such as Retinol (Vitamin A) and Peptide-8 allow the bold product to renew and restore, combining with Sandalwood and Agonis Branch to truly cleanse.

Another routine necessity comes courtesy of the Auto Correct Face Serum, packed with over 40 ingredients using only the leaders in advanced skin technology. Touted as the ‘Hyaluronic King’ this product aims to turn back the clock and reverse ageing by boosting collagen production, brightening skin tone, alleviating dry skin, reducing the appearance of fine lines and tackling inflammation in a non-oily and nonirritant formula.

The brand’s prime pair is The Clear Combat Duo, which fights breakouts by combining the Detox Day Face Mask and Auto Correct Face Serum, utilising the first product as an essential treatment and the latter as a daily antidote to moisturise and soothe. The Skillset is all three products offered and utilised together for an essential skincare regimen that combats problematic skin and facilitates a healthy skincare rhythm.

A cabinet essential as a 21st century approach to modern masculine skincare, welcome THE SKILLS and never look back.

For more information visit www.theskills.com.au

“We knew every product had to have a purpose in your lifestyle. It had to show results and you needed to need us.

We weren’t going to trade one product’s efficacy for another, the aim was to never miss and provide you with a set of back to back wins.”

THE SKILLS

INFEATURE

BEAUTY X BARBER BINNING THE BURLY BRAWN OFTEN ASSOCIATED WITH THE BARBER SHOP, UNOIT HAS GIVEN THE TRADITIONAL BARBER AN AESTHETIC MAKEOVER – A FIVE STAR FACELIFT FOR A COMPLETELY ELEVATED MEN’S CUTTING EXPERIENCE AND A CONTEMPORARY APPROACH TO ADVANCED SKIN TREATMENTS, WRITES CAMERON PINE.

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ringing new life to a typically grungy Crown street aesthetic, UNOIT has an appeal to passers-by like no other salon or shopfront in the area – almost as if transferring the art gallery like vibe from the previous tenants. Despite being completely re-modelled to suit founders Costa Zacharia and Jessica Ross’ fresh vision, UNOIT is a barber shop with complete luxe street appeal.

Costa and Jess provide an experience more akin to a five star salon.

Despite the efficiencies often associated with a barber experience, the Darlinghurst space is one you can spend a little or a lot of time in and still receive the best experience, products and overall service you’d expect from a premium salon or clinic. It really is a culmination of years of experience with two experts in their field – which in turn has created something that is the first of its kind in Sydney.

Architects Black Milk designed the fresh space with a gallery style feel and customised wall patterning. There’s an absence of the commonly intrusive reception desk, instead offering a small plinth where guests check in. As such the space is open for a welcoming and bespoke experience. Each beauty room is given a delicate dose of luxe and texture via a curated flower arrangement from The Fresh Floral Merchants but with the design cue coming from Jess.

Jess is one of the country’s most experienced skin experts, having built up and sold a chain of skin clinics. The focus for her now is on a single, elevated and completely tailored approach for her guests, using one affordable and high performance cosmeceutical range, ASPECT. “We wanted to re-invent the barber and beauty experiencecombining expert style and attention to detail with a little extra pampering,” said Principal Barber, Costa. “We are here for clients who want a regular spot for a quick tidy up, just as much as we are there for those who want to take their time or experiment with new styles, colour services, keratin smoothing, a shiatsu massage hair detox and an endless portfolio of beauty. It’s all about really listening to their wants and needs and making every visit special.

By partnering with Jess and her experience in leading edge aesthetics, it takes our service menu to the next level.”

Amidst a white textured wall, round mirrors and a sleek minimalist vibe, Costa works with the best products available including the sophisticated Italian born Depot range which smells as elevated as the environment, as well as Selvedge, Layrite and L’Oréal Professionnel.

The team also has experience in laser hair removal, facials and specialist enhancements and Jess is also well on board with ingestible brand, IBIBE – offering guests the most delicious collagen drinks while having a service, with of course plenty of stock to take home. Jessica combines industry-leading technology and the latest in-clinic beauty techniques.

“I wanted to create a space that was welcoming for both men and women as I believe sometimes the specific treatments men need are different to women,” she said. “Working closely with a luxe barber such as Costa allows me to create a welcoming and completely customised experience for every guest.”

Looks, location and a long-list of talents from hair and beard styling, colour and right up to ultra former laser, UNOIT is about as good as it gets, don’t ya know!

For more information visit www.unoit.com.au INSTYLE 119

INFEATURE

CUSTOMISED MR FIERZE MARCHED AHEAD OF THE CURVE AS SYDNEY’S PREMIER MEN’S CLOTHES HIRE AGENCY BACK IN 2018, AND NOW WITH A SHOPFRONT IN NORTH SYDNEY, THE GROWING LABEL IN MEN’S CUSTOM COLLECTIONS HAS RAISED THE BAR IN THE SYDNEY MEN’S STYLE STAKES, WRITES CAMERON PINE.

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or the dapper millennial and everywhere above and between, Mr Fierze is a gents style playground, offering an alternative to shopping and looking super stylish without having to hurt the wallet. Leading known brands and the makers of fine suiting we also may not know so well, everything about Mr Fierze is a custom experience. From D&G, Zegna, Hugo Boss and more to the most unique accessories – every part from head to toe is a complete consultation to ensure the best look possible, and one guests would usually shell out thousands of dollars for.

“We style and you hire. We’re not just about a quick in and out hire process. We are always on the lookout for new style consultants to keep up with the increasing demand,” said owner and founder Joel Roderick Fierze.

We sat down with Joel to discuss this new venture.

INSTYLE: What lead you to opening the storefront?

Joel Roderick Fierze: It was a long time coming! I started the business three years ago in my very tiny Neutral Bay apartment.

I moved twice for my business and I think it was a telltale sign that it was time for a store front when I was busting out of my three bedroom apartment. It was a sign that my side hustle was bursting to be full time in a store!

IN: Apart from brand growth how has the store helped you to spread your message wider?

JF: I mean the best part of having a storefront is belonging to a community, be it a community of businesses, local residents and more! But also the design of the store is very modern and unique that it attracts my clientele to just come and check out what all the hype is about in-store!

120 INSTYLE

"We’re not just about a quick in and out hire process. We are always on the lookout for new style consultants to keep up with the increasing demand."

JOEL RODERICK FIERZE

IN: What opportunities have arisen since opening the storefront?

JF: I am servicing three to four times more foot traffic than I did in my apartment! I have also attracted many business partnerships, further media interest and even more word of mouth! People can see us from the street, so also just come in to see what we have.

IN: How have you managed this growth?

JF: I now have a fleet of staff and stylists that serve my clientele but we are always on the lookout for more. So if you are interested in men’s style, this is the place for you.

INHEALTH

DRINK IT UP IF YOU PREFER TO GET YOUR GLOW FROM A GLASS THAN A JAR, THESE ARE OUR TOP THREE BEAUTY SUPPLEMENT PICKS FOR YOU.

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VIDA GLOW HYALURONIC COMPLEX e are all familiar with Hyaluronic Acid in our skincare, but the hydrating topical is now available in ingestible liquid form. Vida Glow Hyaluronic Complex contains nine skinboosting actives, including Hyaluronic Acid, gotu kola and CoQ10.

Hyaluronic Acid naturally occurs in the skin but slowly depletes with age, resulting in a compromised skin barrier and dehydrated skin. Vida Glow’s Hyaluronic Complex aims to prevent and fight these skin concerns through a daily liquid ampoule.

However, not all Hyaluronic Acid is made equal. When it comes to HA, size does matter. Research shows that lower molecular weight improves particle absorption. Vida Glow’s HA has a 500700 kDa molecular size, meaning it fillers through the intestinal wall’s tight junctions for optimal absorption. It then works to boost the skin’s water content, maintain moisture levels and moisturise from within.

LOCAKO BEAUTY COLLAGEN If you love your morning smoothies and want to give them an extra beautifying edge, then Locako Beauty Collagen is for you. It’s loaded with Vitamin C, Antioxidants, Bamboo Silica, Pre and Probiotics, and Hyaluronic Acid to assist in a healthy gut and happy skin.

Each serving contains 8g of Collagen, which helps to improve skin elasticity, hydration and density. Collagen is a unique skincare ingredient as it works better ingested rather than applied topically. It naturally occurs in the body, but production slows down as we age (sensing a theme here). You can help to stall this process by feeding your body an external source to stimulate production.

In addition to Collagen, Locako’s Beauty Collagen is also formulated with Camu Camu Powder, Sea Buckthorn and Kakadu Plum as a

Vitamin C source. Not only does this create its yummy Vanilla and Kakadu Plum flavour, but it’s vital to assist with collagen production.

You can enjoy this powder mixed into just about anything; smoothies, coffee, pancakes, yogurt, baking, chia puddings or simple water.

ODE DAILY No meat? No problem. Ida Almasi started Ode Daily after finding she was deficient in certain areas after starting a plant-based diet.

She started to feel better once she began taking supplements, but her routine felt like a military operation. Ode Daily instead simplifies your supplements into a drinkable formula. It’s a graband-go daily powder formulated specifically to support people on a plant-based diet combat low energy and immunity.

The formula includes Vitamin D, Zinc, B12, Calcium, Iodine and Curcumin to help increase energy, better your metabolism and strengthen immunity. All of this is backed by Ode Daily’s commitment to leave the world in a better state than they found it. Meat consumption is one of the leading causes of deforestation, and Ida knew she could make a difference with Ode Daily. It also has partnered with One Tree Planted to plant a treat for every order. It’s the supplement that helps you to feel better within yourself and the world.

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LIQUID GLOSS The new NAK Hair Liquid Gloss collection is a colour gloss and toning system innovated to address base-break. Select from 28 illuminating shades enriched with vegan skin protectives and extracts of Squalene. Colourists can use Liquid Gloss to tone the hair after lightening a natural base colour, smudge in darker tones at the roots or softly blend in the first signs of greys. You can also refine unwanted tones or pastelise a bespoke shade by using Liquid Gloss in Clear. It’s an allrounder product that provides the true colour deposit of a demi with the shine and moisturisation of a semi.

Visit www.nakhair.com.au or call 07 3899 9133

BLONDME TONERS Schwarzkopf Professional has released its range of BLONDME Toners. The twelve shades are intermixable and offer a gelcrème consistency for both bottle and brush application. Colourists can use them on a variety of base colours with toning outcomes that vary from subtle to intense. The toners are formulated with Bond Enforcing Hydrolock Technology for a pH neutral application. This formulation also helps to improve moisturisation and minimise hair damage for optimal longevity.

Visit www. schwarzkopfprofessional.com. au or call 02 9978 0666

LUMISHINE ASH ASH SERIES Show brass who’s boss with Joico’s new LumiShine Ash Ash Series. The cool palette of seven gorgeous permanent crème and demi-permanent liquid shades are specially formulated to neutralise unwanted warm tones. The LumiShine series contains Joico’s unique ArgiPlex Technology, which means you can create on-trend ash hues without compromising the hair’s health.

Visit www.joico.com.au or call 1300 764 437

JEAN PAUL MYNÉ KERATIN PLUS GOLD TREATMENT

REVLON NUTRI COLOR FILTERS With clients more excited than ever to experiment with colour, you need the right products to create the colour of their dreams. Introducing Revlon Professional’s new Nutri Color Filter (NCF), a semi-permanent hair colouring option that fades after a few washes. NCF was created using Revlon Professional’s unique 3-In-1 Insta-Pic Technology. The colour formulas, which range from 23 intermixable direct colour shades, have been designed for colour precision and excellent performance.

The packaging is also made from recyclable plastic, FSC certified paper and recyclable aluminium.

Visit www.revlonprofessional.com or call 1300 738 776

THE LATEST TOOLS, TERMS AND TECHNOLOGY SERICITE Cloud Nine created the Sericite Collection exclusively for professional stylists, salons and trainee stylists. It was inspired by the signature hair healing mineral, Sericite, found in Cloud Nine styling tools. Sericite works to restore hair health, increase shine and delivers long-lasting results every time you style your client’s hair. The heat settings range from 100-200°C and take only 20 seconds to reach the maximum temperature, meaning you have full power and control. The floating mineralinfused ceramic plates cushion the hair on impact making for a smooth and seamless movement with every pass.

Visit www.thehaircaregroup.com or call 1300 437 436

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With results that rival permanent straightening treatments, Jean Paul Myné Keratin Plus Gold Treatment delivers incredible results for all hair types. Even the thickest, coarsest, or curliest of hair can enjoy almost total straightness. Hair is left brilliantly shiny, more manageable and protected from humidity. The results last 3 to 5 months, and the easy-to-use treatment involves four steps with a processing time of 2.5 to 3 hours.

This one is worth its weight in gold!

Visit www.datelinecity.com or call 02 9666 3611

ACIDIC BONDING CONCENTRATE

COLOR SEALER

Redken’s new Acidic Bonding Concentrate is the must-have system for moisturising and repairing all types of damaged hair.

The all-in-one system provides ultimate repair, intense conditioning, and colour fade protection. The backbar size threestep regime is formulated with Citric Acid, an alpha hydroxy acid within Redken’s concentrated Bonding Care Complex that strengthens weakened bonds for visible results. When used as a 3-step system of shampoo, conditioner and conditioning leave-in treatment, Acidic Bonding Concentrate’s pH-balancing formulas infuse hair with the intense conditioning and ultimate repair that dry, damaged hair needs.

Pureology Color Sealer is the no nasties, backbar product that adds an extracaring step post colour service. It creates beautifully reflective, glassy hair. Color Sealer is formulated with camelia oil, blackberry fruit and vinegar to help seal the cuticle and rebalance pH levels, with its natural acidity level of 4.5 – 5.5. Color Sealer also contains the signature Anti-Fade Complex and can be used in place of a conditioner during a service. Rounding things out is a heavenly scent of Floral Ginger, Rose, Ylang Ylang and Amber, making it a true treat for the hair and senses. The hair is left looking beautifully reflective, noticeably softer and smoother with lasting colour vibrancy.

Visit www.redken.com.au or call 1300 651 991

Visit www.pureology.com.au or call 1300 651 991

OLAPLEX NO. 0 OLAPLEX No. 0 Intensive Bond Building Hair Treatment is a professional-inspired treatment that primes the hair for deeper repair, rebuilds bonds, and strengthens and protects hair integrity. It’s designed to be used as the first step in a two-step system with No. 3 Hair Perfector (sold separately). Clients are encouraged to use the system two to three times a week to help repair their hair between salon visits.

Visit www.thehaircaregroup.com or call 1300 437 436

IQ PERFETTO HAIR DRYER iQ Perfetto Hair Dryer by Gama Professional welcomes two sleek new designs, Black and Rose Gold. The new colourways officially launch in Australia and New Zealand exclusively through Dateline Imports in April 2021. Weighing in at only 294 grams, iQ Perfetto is the hair dryer of hairstylists’ dreams. It’s ultra-compact, ultra-lightweight, quiet and self-cleaning with exceptional performance. An unrivalled professional hair dryer that now caters perfectly to your personal style and tastes in irresistibly beautiful and sophisticated colourways.

Call 02 9666 3611

SENSUS MC2

COLOR WEAR Alfaparf Milano Color Wear is a tone-ontone colour that is free from ammonia, MEA, PPD, alcohol and silicones. It’s extremely gentle on the hair while guaranteeing 100 per cent grey coverage.

It’s formulated with Arginine Patented Technology, which can be used instead of the most common alkalizing agents like ammonia and ethanolamine. This is also blended with a range of semi-fermented natural oils to nourish the hair and combat frizz. Available in 48 shades, including a range of metallics, Color Wear is the natural evolution of tone-on-tone colour.

Visit www.alfaparfmilano.com or call 03 9336 2088

The unique SENSUS MC2 range offers ammonia-free solutions for every situation. MC2 Fast Colour helps to optimise your work and save time.

The 34 innovative and vibrant shades provide perfect coverage and longlasting colour in just 10 minutes. The newly formulated MC2 Hair Colour is the professional permanent oxidative colour offering maximum coverage without Ammonia, PPD, Parabens, Silicones and added Resorcinol. MC2 Nectar Reconstructing is a restorative cream enriched with active ingredients to deliver outstanding cosmetic results for sensitised and damaged hair.

Visit www.sensushair.com.au or call 02 9613 7093

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INFEATURE

SEASIDE

SALON KAIA HAS LAUNCHED INTO WOLLONGONG AS A CALM, COASTAL OASIS, THE SISTER SALON TO SALON KIIN AND A NEW INDUSTRY DESTINATION TO INSPIRE, WRITES SHANNON GUSS.

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elcome Salon Kaia, touted as a hair sanctuary by the sea in Wollongong, NSW, and a synergistic second space to Salon Kiin, its Sydney sibling.

The space is launching as a second home for multi-award winning hairdresser Maria Unali, as driven with her friend and business partner Lee-Anne Lamanna. The salon has launched as of February 10, with its luxe lifestyle and relaxed salon energy front of mind.

Salon Kaia is located in Wollongong’s iconic local building in the heart of the Illawarra, taking the reins from a fashion outlet that spanned three decades and inhabiting an area of foot traffic that loves of sun, saltwater and style in equal measure. In design, the duo worked with familiar faces in the Salon Kiin design team, We Are Tribe, to create the space.

Feature details include a calacatta marble colour table and matching refreshment shelves, Takara Belmont chairs in sage, Olivia Bossy unglazed ceramics, a signature handmade pendant from Coe Studio and a 1960s Tito Agnoli inspired arc lounge chair at the entry. The space is made to embody luxury and relaxation from the entrance and through every step.

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INFEATURE

Settling into the seaside, breezy locale, the space heroes a courtyard filed with natural stone, succulents and a scatter of cacti, complemented with Italian travertine and a table for two in natural greenery. Salom Kiin marketing leader Kati Catanzaro extended the feel of the original salon to the new Salon Kaia location, curating the aesthetic, culture and communications to ideally fit into what is now a bona fide salon brand.

Australian influencer Isabelle Impala acts as a salon muse, with Mauritian and Italian heritage that feels right at home in the luxe heart of Wollongong. As the face of the salon, Isabelle’s campaign was photographed by Brogan Chidley at sunrise with the glistening ocean as the backdrop.

Understated, textured hair styling, staying

amplified without being over-groomed, showcased effortless, seaside decadence at every level.

With a hairdressing team consisting of KEVIN.MURPHY stylist Scarlett Oliver, colour expert Megan Mcaulay, and FAME Team alumni Mandy Kingsman, Salon Kaia is set to become a welcome new addition to the Australian hair landscape.

Paired with an already inspiring Instagram grid, spreading their luxelevel aesthetic outside the salon doors and onto your feed, and with salon design components and stellar service that supports its high-class ethos at every level, welcome Salon Kaia as Wollongong’s new luxury hair haven.

For more information visit www.salonkaia.com

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INFEATURE

2020 AT A GLANCE HAIR SALON OWNERS PUT PROVERBIAL PEN TO PAPER, WORKING WITH THE AUSTRALIAN HAIRDRESSING COUNCIL TO DESCRIBE THE EFFECTS OF 2020 IN EVERY CAPACITY, AND MOVING THE INDUSTRY FORWARD IN THE PROCESS, WRITES SHANNON GUSS.

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he Australian Hairdressing Industry (AHC) has turned directly to you, hair salon owners and the people financially, mentally and professionally affected by the difficult year that was 2020, to find out the specifics of these challenges.

From ascertaining its effect on mental health, seeing what strategies worked for salon owners in terms of communication, the potential challenges of rent agreements and what businesses were entitled to from the government and more, the organisation put forward a survey that puts these situations in the spotlight.

Through twelve months that traversed droughts, bushfires, floods, cyclones, hail storms and the COVID-19 pandemic, the report obtains insights from hundreds of salon owners (90 per cent hair salon owners, with other barber and beauty professionals and suppliers, and from all over the country, mostly NSW, VIC and then QLD) to move forward. The report will be shared with the industry and government bodies to use this intel for greater strides as the industry progresses and moves through these challenges.

The report features an abundance of noteworthy information. Almost three quarters of responders closed their salon doors from anywhere from a week to up to six months in 2020, and mostly between two and twelve weeks. Within these difficulties 20 per cent needed to terminate staff.

In their relationship with the government and its constantly evolving platforms to assist businesses through the pandemic, 87 per cent of responders 126 INSTYLE

were eligible for JobKeeper and 22.4 per cent were eligible for the extension on top of that. Just over half were eligible for their State Grant for business recovery.

Worryingly, 32 per cent of responders found employees on JobKeeper unwilling to work.

In other financial areas, 50 per cent of surveyors needed to renegotiate their lease. 37 per cent of responders were able to have their rent payments frozen by their landlord and over half negotiated a discounted or deferred rent. Discussions with landlords seemed positive overall, as 70 per cent of responders found them approachable. 87 per cent of surveyors are not having any current problems with their landlord and the same number didn’t need a lawyer or mediator in these discussions.

Mental health and wellness was a major factor and worrying figure quite generally around the world. For local salon owners, 80 per cent claimed stress due to uncertainty, over a third struggled with mental health issues, almost a quarter of responders noted feelings of depression and over half felt financial stress. Much of these problems fell heavily on business owners but employees suffered as well. 60 per cent cited their stress and uncertainty, over a third struggled with their own mental health, 30 per cent worried financially and 16 per cent claimed feelings of depression.

COVID continued to affect businesses in unique ways. Half of responders and their employees had to take time off work for COVID testing, 63 per cent attended virtual classes with their product company and 30 per cent claimed their apprentices attended virtual colleges. 28 per cent of surveyors created an online

retail platform for clients but only 35 per cent who did found it successful.

In a new realm of communication, responders stayed in touch with their staff mostly via text, as stated by 54 per cent of responders, while around a quarter of responders turned to Zoom meetings and then Zoom trainings. News, updates, guidance and resources were accessed across the board from avenues such as the state government, the AHC, social media and product suppliers, in that order.

There were some clear positives in the report. 46 per cent of responders employed new apprentices in the past year and 48 per cent were eligible for extra apprentice incentives to aid in this endeavour. More unfortunately, two thirds of responders stated their turnover is down since December 2019.

When asked how businesses were feeling in 2021, answers varied quite consistently from very positive to slightly optimistic, anxious and, less so, ambivalent. Among concerns is financial stress and the worry in not qualifying for government assistance in its various forms, COVID regulations affecting the salon business and the changing industry practices that are hindering aspects of salon life such as recruitment and employee management.

There are a lot of important insights in this report, which will hopefully be used to truly create a better hair industry through 2021 and beyond. Until then, compare your own experience and remember that in all aspects of communication, financial concerns, finding resources and tackling mental health issues, you’re never alone.

For more information visit www.theahc.org.au

INBUSINESS

WORKPLACE TRAINING

– IS IT THE RIGHT OPTION FOR MY TEAM? JANE BARRETT WEIGHS THE PROS AND CONS OF WORKPLACE TRAINING IN EDUCATING APPRENTICES.

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orkplace training, the option to train your apprentice on-the-job and in your own salon or shop, rather than sending them to TAFE or a private Registered Training Organisation (RTO) offers several advantages. It allows you to structure training that aligns to your business needs, and some flexibility around when that training is delivered. The following points can help you decide if it’s the right option for you.

THE TRAINING PLAN The Training Plan is an agreement between yourself (the employer), your apprentice and your training provider. It sets out the requirements of the qualification, who is responsible for different training components, and timelines. This Plan forms the framework for your apprentice’s training and ensures everyone understands their obligations. If you want to deliver structured training in your workplace, this will also be reflected in your Training Plan. If you’re changing your training arrangement, all parties need to agree and sign a new plan.

YOUR RTO Many RTO’s have well developed workplace training programs and can offer support and guidance. Before making a decision, book a time with your current or prospective RTO to discuss your needs and ask questions about resources, arrangements for assessments, programs, schedules and more.

TIME When it comes to workplace training, your biggest commitment is time. Workplace apprentices require dedicated time for training.

This time varies between states and territories but is generally at least 3 hours per week for full-time apprentices. The time must be dedicated to training and the apprentice must be supervised.

Usual work duties do not count as training time. This time might be best thought of as one-on-one coaching or mentoring, but with structured goals and outcomes that are documented.

If you’re planning to deliver training yourself, can you dedicate that time? Can you book yourself out for at least half a day every

week? And is that the best use of your time? If you truly enjoy training and have a capable team that can support you while you’re off the floor, then go for it.

If not, is there an existing team member who has the skills and could take this on? Alternatively, could you hire a salon trainer once a week? Be sure to think through these options.

BREADTH OF TRAINING Consider the services your business provides. Will you be able to provide sufficient depth and breadth of training beyond your specialties that make up the hairdressing qualification?

If you can’t, it doesn’t mean workplace training isn’t an option, but it does mean you’ll need to develop strategies to address potential gap areas. It may mean engaging a trainer to work with your apprentice in specific areas, or a blended arrangement with your RTO, where your apprentice undertakes some units on campus and others in the workplace.

GROWTH OPPORTUNITIES While workplace training can give you flexibility and choice, it is worth keeping in mind your apprentice will, to some extent, forgo opportunities to work with others outside your business. We know networks and relationships are an important factor in retaining our apprentices, so spending a little time thinking about how (and if) you can replicate the community that a traditional campus environment can provide will help to reduce future issues with engagement and motivation.

For example, if you have a large and diverse team, you can more easily provide opportunities for your apprentice to learn from others.

Likewise, if you employ a few apprentices, they will learn from those more advanced, and when guiding junior team members.

Do you and your team regularly attend industry events? If you do, this is a great way for your apprentice to experience the broader industry and begin creating their own networks. Providing support for competitions, perhaps paying the entrance fee or providing a training head can be a great motivator and inspire your apprentice to stretch their skills.

Assessing whether workplace training is right for you depends on the stage of your business, and your goals. The wonderful thing is that there is choice; some time spent thinking through the options will ensure you make the right choice for yourself, your business and your team.

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INBUSINESS

Jo Burgess from Shortcuts Salon Software

NEW ERA

AS WE GET COSY WITH THE REMAINDER OF 2021, IT’S THE PERFECT TIME TO REFLECT ON THE PAST AND LOOK FORWARD TO THE FUTURE. I FEEL THAT THIS YEAR IS GOING TO HOLD SO MUCH POTENTIAL FOR SALONS WHO HAVE PROVEN THEY CAN SURVIVE AND THRIVE THROUGH WHATEVER THE WORLD CAN THROW AT THEM, AFTER THE FIASCO OF 2020, WRITES CLEA HARBISON.

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INBUSINESS

A

t Shortcuts, we have been working furiously behind the scenes to deliver some very exciting tools to unlock this potential to the industry, but I’m a big believer that your past is a massive player in your journey to understanding and fully appreciating what’s coming.

The Shortcuts journey began way back in 1994. Back then, paper appointment books were the norm, marketing meant little more than running ads in the local paper, the Internet still seemed a little bit sci-fi, and Facebook was more than a decade away. I was working incredibly long hours growing my salon and trying to build a business, when I realised there just wasn’t a solution on the market that could effectively help me run and manage my salon.

So, I joined forces with two forward-thinking software developers to create what has become the Shortcuts you know and love.

We’ve been innovators from the get-go, with Shortcuts being the first salon software to take advantage of touch-screen technology in Australia. It’s crazy to think that today we use touch-screens all day everyday thanks to our smart phones!

A lot has changed since 1994. Software design was all about being efficient and user-friendly for staff to help run the salon smoothly.

However, things have changed.

As the world has evolved and technology became a more integrated part of our day to day lives, we were designing software not just for salons, but for their guests as well. That’s the biggest

"This shift towards a guest journey, facilitated by technology, prompted us to change our perspective and create software to suit everyone in the salon ecosystem. We realised technology wasn’t just there to create an enhanced and seamless guest experience, but it could be designed to keep your stylist and client connected throughout the whole appointment." change we’ve seen over the last 25 years; the evolution of the guest interaction with salon technology. This started out with small touchpoints like email marketing, to appointment confirmations via SMS, and has grown to complete experiences like completing digital forms on a tablet and making appointment bookings online.

This shift towards a guest journey, facilitated by technology, prompted us to change our perspective and create software to suit everyone in the salon ecosystem. We realised technology wasn’t just there to create an enhanced and seamless guest experience, but it could be designed to keep your stylist and client connected throughout the whole appointment.

Think about the guest journey when you have a client sitting in the chair. A break and disconnection in this journey happens when you leave the client to check their client card or book their next appointment at the reception desk computer.

These little moments break the flow of the appointment and interrupt the guest journey. However, with mobile technology, everything can be accessible from the chair. You can check their client card, book their next appointment, and even process a

cardless checkout transaction without leaving the client. Additionally, this can actually generate higher client spend as the guest is more engaged with the stylist and the overall positive experience.

The biggest change we’re seeing in the industry today, is the shift to a more blended model – the way people are booking appointments or walking-in is changing. And rapidly.

In the 80s and 90s, clients would commonly book their appointments six weeks in advance. That’s just not the case anymore. There’s a growing trend towards booking far closer to the appointment time.

The challenge this poses to salons is it can be tricky to predict the future of your books and know how busy you’ll really be, but the industry is adapting. A chain of salons in the US have grown into this change by only taking appointments three days in advance.

While salons are evolving to handle last minute appointments, walk-in businesses, like barbers, are adapting to take both reservations and walk-ins.

Clients in 2021 are time-poor – they don’t have the spare time (or patience) to sit and wait in a queue for a busy barbershop.

And since the outbreak of COVID-19, there’s new public health requirements to take client details and avoid large groups of people. A blended model enables barbers to cater to all these new factors, resource their shop effectively, while still staying true to their barber culture.

At Shortcuts, our focus has really centralised around the blended model and creating a more user-friendly experience for salons and guests alike. Technology has been ingrained in our society for a few decades now, which means younger generations – the digital natives – are becoming a bigger part of our audience than ever before.

These generations are so automatic with how they learn and use technology because it’s played such an involved part in how they’ve grown up. Think about Apple and Google products for instance – their material design has become so familiar that modern-day users instinctively know how to use them. Google and Apple interfaces are powerful, sure, but more importantly they’re simple. Screens are less cluttered, navigation is more intuitive, there’s a big reduction in steps needed to complete tasks, and they’re easy to learn with minimal training.

We’ve seen that trend, and we’re harnessing it with full force!

But how?

We understand that intuitive Google design is the way of the present and future, so bringing Shortcuts’ look and feel into the modern day so that it’s simple and intuitive to use is so important to us. Think clean screens, easy to find and recognisable icons, and navigation that just makes sense!

In line with the blended model, we’re also going to make it so much easier for you to manage last minute appointments and walk-ins with intuitive design changes, scheduling improvements and improved visibility. We’ll also make managing your client database across multiple locations so much easier. These changes won’t just help you manage your salon more simply and effectively, it’ll also ensure your guests have an amazing, frictionless experience.

And last but definitely not least - the way salons handle payments is also changing. So we’re introducing a fully integrated payments solution that can manage online and in-salon payments in our allin-one solution. It’ll help reduce human error and admin while giving you total business visibility. Keep your eyes peeled, because you’ll want to get on board for this one!

Want to find out more about the new version of Shortcuts?

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INBUSINESS

CUSTOMISABLE MEETS DIGITAL LISA CONWAY LOOKS AT BOOSTING LESS COMMON SERVICES. DIGITAL FORMS ARE HELPFUL TOOLS TO USE DURING THE CLIENT CONSULTATION PROCESS, BUT DID YOU KNOW THERE ARE PLENTY OF OTHER WAYS YOU CAN USE FORMS TO SAVE YOU AND YOUR STAFF TIME, COLLECT CONSENT, AND ENSURE YOU DON’T MISS IMPORTANT DETAILS? IT’S ALL ABOUT STREAMLINING.

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ry out some of these ways to incorporate forms into your daily routines, so your staff can focus on their clients, and your clients can have a consistently amazing experience.

MAKE NEW CLIENTS FEEL WELCOME WITH A DETAILED FORM

Getting to know your new clients and their individual needs and preferences makes it easier for you to provide an experience that is tailored specifically for them. On top of the usual contact details, you can ask questions about their appointment preferences, such as whether they enjoy conversation during their services, or if they prefer coffee or tea.

When you use your salon and spa software to gather this information, it’s saved automatically to the client card, so you always have access to the information you need. Plus, when you send the form to your client ahead of time via email or text, you’ll be fully prepared for when they arrive!

BE THOROUGH WITH TREATMENT SPECIFIC FORMS It’s a great idea to create forms for specific services so you’re consistently gathering all the information you need, and nothing you don’t. Services like hair extensions or skin treatments may need their own form, especially if they’re high cost or require specific aftercare.

Some services may require the client to disclose their medical history in order to provide the appropriate treatment, so it’s helpful to have that information in advance so that you’re fully prepared before the appointment.

Information entered on digital forms is kept safe in your database, not on sheets of paper that need to be entered into the system, filed, and destroyed later. This saves so much time for you and your team and saves space in your salon, spa or clinic, not to mention the positive impact on the environment when you reduce your reliance on paper.

BE TRANSPARENT WITH A WAIVER Sometimes you need to ask a client to agree to certain terms or treatment plans. For example during COVID-19, it’s important that your clients understand the procedures you have in place and agree to play their part. For some treatments, your client may need to be informed of the importance of proper preparation and aftercare, as well as any risks. Forms make it simple to do this, and you can add a digital signature field for them to sign to show they’ve read and understood the document.

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KEEP A RECORD OF PATCH TESTS For treatments that legally require a patch test, you can take a photo of your patch test on the client, upload it to the form, and then have them sign it to confirm they’ve had the test. This way you’ll have a signed record of the test to look back too when you need.

Having the option to send forms ahead of time means your client will be able to relax as soon as they enter your business, and you’ll already know exactly the kind of experience they’re looking for.

MAKE YOUR CLIENT FEEL SPECIAL WITH DETAILED NOTES Client notes are important for helping you provide a customised client experience to each and every client. However, sometimes it’s difficult to remember to write it all down, or you might find different staff members are recording things in a different way. To keep this information consistent, you could try using a digital form that your team can fill out on any device. Add spaces for things like machine settings, colour notes, or specific things you talked about so that you can bring up at their next appointment. Having this information available makes it easy for you to show that you care about them and make them feel special.

SECURE FUTURE APPOINTMENTS WITH A TREATMENT PLAN Create a form to set up your customised treatment plan with each client. You can discuss and review the plan together and then add to their client card. This allows you and your client to both be able to look back on the plan, and readjust it when needed.

It’s a lot easier to focus on your job when you’re not trying to keep track of the paperwork. Having the option to send forms ahead of time means your client will be able to relax as soon as they enter your business, and you’ll already know exactly the kind of experience they’re looking for.

Isabella Castle is a member of the Marketing Team at Kitomba Salon and Spa Software. To learn more about how Kitomba Reporting and Benchmark can help your business be even more successful in 2021, visit www.kitomba.com or call 1800 161 101.

It’s time to say out with the old... and in with the new BE THE FIRST TO FIND OUT MORE:

shortcuts.com.au/shortcuts81

New year, new Shortcuts Be the first to experience a new world with Shortcuts.

From a fully integrated payments solution, a fresh new look and feel, plus brand new functionality to make running your business better than ever, you’ll be blown away with the new Shortcuts.

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Exclusively distributed by Haircare Group thehaircaregroup.com — 1300 437 436