INSTYLE May-June 2019

The Magazine for the Hairdressing Professional

May/June 2019

MENTALLY READY THE VOICE OF A HERO

HAIR WALK 2019 MBFWA WRAP

WONDERLAND A COLLECTIVE OF COLOUR

UNDEFINABLE OUT OF THE BOX MEN’S GROOMING

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THE UN\DEFINABLE

Discover SEB MAN, a complete range of hair care, styling and grooming products, for men who refuse to be categorised.

THE NEW GROOMING LINE FOR THE UN\ DEFINABLE MAN Contact your Wella Sales Consultant or call 1300 885 002 to find out more. www.sebastianprofessional.com/en-GB/sebman @SEBMANOFFICIAL #UNDEFINABLE

QUEEN OF TRANSFORMATION

THE NEW HAIR CURLING REVOLUTION

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NOT TESTED ON ANIMALS .

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DISCOVER A WORLD OF COLOURING POSSIBILITIES Discover our innovative colouring range, with Collage, Gloss and Chroma, including the K.Blonde lightening system.

A world of endless colouring possibilities with shine, protection and intensity for all hair types.

New Aura Smoothing Treatment System, now available. @lakmecolour #lakmecolour Exclusively distributed by Haircare Australia. For stockist enquiries call 1300 437 436 or visit haircareaust.com

GET INSPIRED BY

are in love with Lakmé at Telleish for “soWemany reasons. The colours themselves are vibrant, shiny and true to tone.

Most importantly Lakmé's ethical values align directly with ours.

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INEDIT

33 PUBLISHED BY BHA MEDIA ABN 23142047943 41 Bridge Road, Glebe NSW 2037 Ph: 02 9660 2113 Fax: 02 9660 4419 INTERMEDIA MANAGING DIRECTOR Simon Grover EDITOR Cameron Pine cameron@intermedia.com.au ONLINE & DEPUTY EDITOR Shannon Gaitz sgaitz@intermedia.com.au CREATIVE CONTENT EDITOR Ida Almasi BEAUTY EDITOR Michelle Ruzzene mruzzene@intermedia.com.au CONTRIBUTORS Lisa Conway Max Makheri Sarah Flutey NATIONAL ADVERTISING MANAGER Joanne Cowan jcowan@intermedia.com.au PRODUCTION MANAGER Jacqui Cooper GROUP ART DIRECTOR Sanja Spuzanic HEAD OF CIRCULATION Chris Blacklock ANNUAL SUBSCRIPTION INSTYLE is published six times a year SUBSCRIPTION PRICES (Australia Rates) 1yr (6 issues) for $75.00 (inc GST) 2yrs (12 issues) for $120.0 (inc GST) 3yrs (18 issues) for $157.50 (inc GST) Please make cheques payable to; BHA MEDIA PO BOX 55, Glebe NSW 2037 Ph: 1800 651 422 Fax: 02 9660 4419 Circulation: 14,000

This publication is published by BHA MEDIA Pty Ltd (the “Publisher”). Materials in this publication have been created by a variety of different entities and, to the extent permitted by law, the Publisher accepts no liability for materials created by others. All materials should be considered protected by Australian and international intellectual property laws. Unless you are authorised by law or the copyright owner to do so, you may not copy any of the materials. The mention of a product or service, person or company in this publication does not indicate the Publisher’s endorsement. The views expressed in this publication do not necessarily represent the opinion of the Publisher, its agents, company officers or employees. Any use of the information contained in this publication is at the sole risk of the person using that information. The user should make independent enquiries as to the accuracy of the information before relying on that information. All express or implied terms, conditions, warranties, statements, assurances and representations in relation to the Publisher, its publications and its services are expressly excluded save for those conditions and warranties which must be implied under the laws of any State of Australia or the provisions of Division 2 of Part V of the Trade Practices Act 1974 and any statutory modification or re-enactment thereof. To the extent permitted by law, the Publisher will not be liable for any damages including special, exemplary, punitive or consequential damages (including but not limited to economic loss or loss of profit or revenue or loss of opportunity) or indirect loss or damage of any kind arising in contract, tort or otherwise, even if advised of the possibility of such loss of profits or damages. While we use our best endeavours to ensure accuracy of the materials we create, to the extent permitted by law, the Publisher excludes all liability for loss resulting from any inaccuracies or false or misleading statements that may appear in this publication.

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FROM THE EDITOR

W

hy we behave the way we do, and where our values come from all stems from our upbringing. How we deal with situations is a learnt behavior, not an inherited one, and while there is a lot of talk around how different generations learn, at the end of the day people are people and it’s up to us to shape the outcome we want- as best we can. When we are closed off to learning or bettering ourselves, every other element of success in our lives becomes limited. When we think we know everything, we have limited success and we create attitudes and beahviour around us that is exactly the same – one dimensional.

Heart is the most powerful quality that a leader can have but the heart often gets lost behind all the expectations involved with being a leader and let’s not even get started about the shrinking ability for individuals to take criticism. It’s little wonder why many leaders are left feeling frustrated, especially in a salon business. Without the leaders in our industry who give tirelessly, where does the future of our industry lie? It’s a scary reality for some if we solely leave it up to the Instagram generation where notoriety takes precdence over the sharing of real knowledge. We need experience through various generations all connecting and sharing to keep us going.

Often the problem with our ability to learn goes back to our parents and how they addressed motivation, success and failure to name but a few – whether we like to admit it or not. We may all believe we’re a good parent or leader but sometimes pressure, expectation or unnecessary praise is what causes problems later on as young adults, making their ability to survive in a work environment compromised.

I was listening to a speaker named Matt Church recently and he spoke about how the toughest thing about school is the parents. “All kids need to succeed are six words like, 'I love to see you play' after a game and not words relating to why they won or lost or what other 'idiot' on the team may have done wrong” Matt said.

Observe behavior at sporting matches from parents and you’ll no longer wonder where some children get their values from. We live in an aggressive world where everyone is trying to blame someone else and wants to come out on top, but for those of us who are true leaders, the care for all of these power games is very little. “Sport makes a nightmare of parents – the best achievements are through encouragement and not through competitive demand.”

It’s common for the grandparent to have a close bond with their grandchild because they don’t put a competitive expectation on the child, they simply love being around them and create a strong relationship through neutral encouragement. This allows for a mutually respectful partnership where expectations are clearly set out and there is no egotistical agenda when you just want to be a proud parent. What really should be the focus is encouraging a child to create a healthy, reflective understanding of situations.

Parents who think their child is ‘special’ or give praise for things we really should consider as ‘normal’ or those who create the culture of comparison or try to blame someone else, generally create adults that later in life can’t handle failure or success and have a very limited ability to change. Yes, this is a generalisation and there’s no denying being a parent is the hardest job on the planet, but creating a neutral bond where you don’t give unnecessary praise or create a critical atmosphere towards a child is proven to increase their chance to succeed as an adult. Don’t get me wrong, this is very different to discipline – discipline is required all the time but support needs to be shown in so many different ways.

In the early stages of a hairdresser's career, we are, in many cases, presented with teens who are needing guidance. It's sometimes too late to turn their attitudes around but what we can work on is understanding their mental health the best we can, regardless of the values that they were exposed to from a young age.

Sick days, no shows, text messages to say they’re not coming in, these are all realities that every employer faces – it’s one of the hardest and most often overlooked aspects of running a business.

Creating an enviable culture in the salon that requires team players and a strong work ethic can be achieved and is essential to future success. There’s no such thing as a work life balance anymore, it’s a work life blend, we are all on 24/7 so if your culture is not working for you from a professional sense, it’s also important to look at your interpersonal relationships and try to coach your staff to ensure they are being the best versions of themselves every day.

Celebrating the diversity in your business but with a shared value culture is a recipe we need to remind ourselves of every day.

Cameron Pine, Editor

@instylehairmag www.twitter.com/styleicons_aust www.facebook.com/INSTYLEstyleicons

INSTYLE 11

Tabatha Coffey

9,000 + Hair Professionals 200+ Leading Brands 50+ Stage Shows 40+ Education Sessions 2 Prestigious Evening Events

Candy Shaw

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Jen Atkin In collaboration with

Meet Our International Headliners Official Colour Partner

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CONTENTS ON THE COVER 51 60 78 86

Mercedes Benz Fashion Week Australia Session To Wonderland ghd oracle Session Undefinable

REGULARS 14 76 116 118 120 137 138 139 140 144 145 146

Upfront Industry Happenings My Way Free Rein of Style The Edit Craig Smith The Edit Katy Reeve INhair Product Launches INbeauty Beauty News INbeauty Hyaluronic Acids INbeauty Living Coral INsalon Tools and Accessories INbusiness Big Mistakes INbusiness Text Me INbusiness SEO

ONSTAGE 26 30 32 36 38 40 42

Matrix Collective Competition Goldwell MBE Australian Hair Fashion Awards Hair Expo Finalists Andreja Pejić Aveda Colour Harmony Real Talk Speakers

FEATURES 44 46 49 58 59 80 82 96 98 104 112 114 115 126 132 133 134 136 142

Jose Bryce Smith for O&M Damien Rinaldo for L’Oréal Professionnel in Paris INconference Kérastase Bali Summit Richard Kavanagh Haircare Australia Business Summit in Noumea Parisian Luxe Plush by Comfortel LoveFest by Joico Color Intensity Treatment Feature Goldwell Kerasilk Revitalize Treatment Products Session Meet the Streeters Allure Hair and Beauty X Lakmé The Loyal Brew INcollection Nude by milk_shake NAK Re-Brand Dyson Hair Science Event 2.0 Fudge Headpaint Wendy Gunn Wisdom Bryan Thomson Dipalma X Natulique Terry Hawkins

51

104 86 48 118

104

UPFRONT

Industry Happenings

AHFA AUSTRALIAN HAIRDRESSER OF THE YEAR COLLECTION CRAIG SMITH TOOK to the stage to accept the pinnacle trophy for Australian Hairdresser of the Year at the Australian Hair Fashion Awards (AHFAs), as judged by some of the most iconic names in British hair.

Winning the award for the first time, Craig’s speech spoke to the power of quiet persistence, particularly as he has been nominated for the title every year since 2014. His powerful Enigma collection won him his first ever Australian Hairdresser of the Year title, after dual Artistic Team wins in 2016 and 2018 and his first ever prize of Queensland Hairdresser of the year in 2011.

Check out Craig’s collection and other winning images on Styleicons.

COLLECTION CREDITS Hair: Craig Smith | Photography: Andrew O’Toole Makeup: Kylie O’Toole | Fashion: Mel Nixon

14 INSTYLE

UPFRONT

WELCOME THE LAUNCH OF MR MUK MUK HAIRCARE HAS A long and storied history with men’s hair, and a new chapter has emerged by way of Mr Muk. The brand has championed men’s hair for 14 years with iconic men’s grooming products, and it was heralded recently, as their hard Muk Styling Mud won at the Australian Hair Industry Awards in the Category of best Styling Product. Mr Muk extends on this ethos, offering trending, savvy, barber exclusive men’s hair products.

The collection is comprised of 11 authentic grooming products for men, with 7 styling products, 3 shampoos and 1 beard oil. The products are PETA approved, with total exclusivity for barbershops, and 100 per cent money back guarantee if this distribution ever changes and opens to unisex salons or retailers. It’s packaged in chic matte black and glass jars, with a luxe, uniform fragrance across the products. The range is offered as a clean, modern product line, best suited to dapper, discerning male clients. www.mukhair.com

REDKEN LAUNCH ALL NEW COLOR GELS LACQUERS WELCOME COLOR GELS Lacquers from Redken, a newly launched innovation that reinvents liquid colour. The fashionfocused hues are made specifically for the creative colourist (so you, probably), built to facilitate trends, embrace fashion and release your artistic potential.

The permanent liquid hair colour offers high saturation and shine, connecting to the brand’s other products with the most one-to-one Shades EQ refresh formulas for Zones two and three. Beyond the science, recently announced Victoria’s Secret angel and Redken muse Leomie Anderson fronts the creative and high-fashion launch.

Described as being anchored by a ‘permanent heart’, the formulation allows for 100 per cent colour coverage, precise application and simple technique work with its covetable gel texture.

Building on Redken’s extensive range, the tones 100 per match their iconic Shades EQ line, act as a conditioning tool and are pH balanced for maximum hair integrity.

The collection extends to 57 shades, including clear, becoming your ideal artistic palette, and showcasing a full fashion portfolio perfect for creative techniques. This fashionforward campaign is headlined by Leomie, Teddy Quinlivan and Leigh Lezark. www.redken.com.au

EVY PROFESSIONAL NAME NEW EVY PRO STARS EVY PROFESSIONAL’S AMBASSADOR Team continues to grow, with the appointment of allnew EVY PRO Stars that will aid in catapulting the hair tools and product company even further.

Welcome these new faces and names to the squad: Owner and Artistic Director of Chroma Hair Studio and Australian Design Team Member for Matrix, Kim Astropalitis, Steph Meyer, owner of Steph Meyer & Co in St Kilda and Marie Ricupito, Director of Debarge Hair & Caffe and Matrix Australian Design Team Member.

The trio love the brand’s patented Japanese mineral technology, with each tool featuring the feature 32 natural negative iongenerating minerals. This unique blend of post-volcanic minerals injects hydration and moisture into the hair during styling, for smoother, shinier and healthier results. The 1.5” iQ-ONEGLIDE iron, E-CURL, INFUSALITE hair dryer and e-smooth Organic Solutions stand out as must-have tools and products on the new ambassadors’ lists. www.evyprofessional.com.au

INSTYLE 15

UPFRONT

AVEDA UNVEILS NEW ‘NO WASH’ PRODUCTS

2019 AUSTRALIAN HAIR INDUSTRY AWARD WINNERS NAMED THE AUSTRALIAN HAIR Industry Awards (AHIAs) have come and gone for 2019, naming a flurry of talented Australian winners in front of 650 guests in the Gold Coast. As MCed by Will Fennell and opened by the festival inspired Laserman show, this event honoured the best of the best in business within our stellar hairdressing community across 29 categories.

With plenty of dancing, an official after party and celebrations galore, the worthy winners took the celebrations to the highest level. Head to Styleicons to see the full list of inspiring winners.

MIG TRAINING LAUNCH THE CRAFT EXPOSED WELCOME A NEW education package from MIG, titled The Craft Exposed, and made as a method to train trainers themselves via workshops and video tutorials aimed at salon trainers and seniors. The professional development program offers cutting and training skills, as well as important trends and tricks to elevate their team and keep them on the front line of education. The program ensures methodology is consistent across the board.

The program showcases skills that pertain to the craft of cutting, such as layered, solid and graduated cuts, in full day workshops, and online, step-by-step resources.

The first workshop was held in Match and conducted by managers from Epic Hair Designs, Pia Jeffries of Essentail Glamour, Shella Thornton of Clippy T’s Barbershop, Rose from Dorothy Jean Hair and Sandy from Sueshel Hair & Beauty, teaching technical skills and leadership qualities to rousing feedback. Classes in July and November are to follow, and students have so far found the course clear, easy to understand and extremely salon relevant. www.migtraining.com.au 16 INSTYLE

ECO-FRIENDLY JUGGERNAUT AVEDA HAS LAUNCHED an all-new No Wash category, with brand new products that cleanse the hair without the need for ever-precious water. Welcome the all new Rinseless Refresh Micellar Hair & Scalp Refresh and the Heat Relief Thermal Protector & Conditioning Mist, made to encourage water conversation as is in line with the brand’s DNA and all important Earth Month, which takes place every April.

The Rinseless Refresh Micellar Hair & Scalp Refresh has been developed using micellar technology and naturally-derived styling polymers to instantly refresh hair and cleanse the scalp, with no water necessary. The colour safe formula provides a lightweight, flexible hold to reshape waves and curls between shampoos, also imbuing hair with a fresh and bright floral-citrus aroma.

Also new is the Heat Relief Thermal Protector & Conditioning Mist, which is vegan, silicone-free and 97 per cent naturally derived, offering conditioning properties without the need for water and protecting against heat during styling. The product protects up to 230°C and wraps hair with softness and movement, courtesy of a plantpowered blend of certified organic jojoba and sunflower seed oils. www.aveda.com.au

JOICO NEW NATURAL WARM LUMISHINE HUES A COLLECTION OF new products, titled the Repair+ Permanent Crème, Demi-Permanent Crème Color and Demi-Permanent Liquid Shades, are here from Joico, all within a palette of natural warm hues in flattering, radiant shades of sand, sable, bronze and other tones.

The Natural Warm Series prides itself on creating glowing, healthy looking hair, with luminous nude tones. The Permanent Crème Color delivers up to two times the shine, replenishes and restrengthens hair for less breakage, seals in moisture, softness and shine and focuses on colour longevity and vibrancy as well.

The DD Dimensional Deposit Demi-Permanent Crème Color also delivers in terms of shine, strength and overall hair health, with nourishing protection for up to 30 shampoos. This gentle product is ammonia-free and a total colour and health focused must-have.

The Demi-Permanent Liquid Color continues this trend with an ammonia-free, pH-balanced formula, ideally made for drip-free bottle application, with a versatile development that can correct, glaze, gloss and blend grey hair.

The technology is committed to never sacrificing hair health in the pursuit of rich colour, and ArgiPlex™ technology is the key ingredient that makes this a reality. www.joico.com.au

ONCE YOU TRY

BLACK

YOU’LL NEVER GO BACK! The Original & Best Pop-up Foil in Australia continues to innovate

NEW

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HOW FOXTEL CAN IMPROVE YOUR BUSINESS THE WAY YOU cater to your clients is the true meaning of luxury, and offering them entertainment on the salon floor can be a part of that. Foxtel offers a plan for small businesses that can create a dynamic atmosphere for both clients and staff, as well as a musical solution to be built into your brand.

Available as a smart addition in the reception area, on the floor or in the back room for the staff to enjoy on breaks, this business plans ensures a relaxing, informative and entertaining solution across your salon business.

Foxtel’s Business Premium Plan offers something for everyone, with drama, entertainment, music, kids program and sport, catering to any type of business and salon.

Whether your barbershop floor could add atmosphere with the game on live TV, your business clientele would enjoy keeping up with the news on their lunch break, your clients require a distraction for the kids, or music channels would provide the ideal vibe for your salon, there’s so much on offer with Foxtel for salons.

Another option is Foxtel Music, which provides background music to energise your salon. The service is simple and curated for commercial use, offering an innovative audio/video subscription music solution for your business. The smart music features creates an ideal atmosphere for your space, with curated stations from the world’s music collection, as well as easy installation, screened content to remove any inoffensive material from your business and updating stations that avoid repetition.

The program can cater to your staff and clients based on time of day, tailor your business promotions through an efficient self-serving messaging interface and be zoned differently for alternate parts of the salon. The system can be personalised completely, becoming a key cog in your salon brand identity. www.foxtel.com.au

Glide’s NEW POP-UP FOIL is now BLACK • Works like a box of tissues • Cuts time in half

• 210 sheets • Embossed nonslip

2 FOR 22.95 $

210 sheets normally $15.95 each • 2nd only $7

Check out our current PROMOTIONS and find your nearest GLIDE WHOLESALER at www.glidehairtools.com.au Head Office: 02 8730 8847 www.glidehairtools.com.au QR reader for your nearest wholesaler.

UPFRONT

DYSON TO HOST NATIONAL ROAD SHOW KMS HOST WEEKENDER EVENT KMS INVITED STYLISTS from around the country to SUNSTUDIOS in Sydney for a Weekender event, with an international line up and 24 hours for those guests to truly inspire all attendees. The KMS Guest Artist Line Up comprising Daniel Bruns (Berlin), Claire Wilson (London), Ali Holmes (Sydney) and Emily Olsson (Melbourne) educated in styling and cutting, while also introducing the group to new brand innovations for 2019 and 2020 and training in backstage styling secrets ahead of fashion Week.

The rooms were themed as KMS’ inspiration cities (Miami, Cape Town and Copenhagen), while other studios educated in hands on styling and cutting workshops with local and global brand artists.

Carrying on the international theme, delegates parties on a Hamptons style boat on the Sydney harbour, finishing with a dazzling fireworks show. www.kmshair.com

DYSON’S TALENTED AMBASSADOR team have education dates in Perth, Melbourne and Sydney, and tickets are officially on sale for this exclusive industry event as the team. The enticing Roadshow dates are listed as Perth on May 27, Melbourne on August 26 and Sydney on November 11.

Secure your tickets for this once in a lifetime education opportunity.

The legendary educators you’ll be learning from include Australian hair royalty and award winners such as Renya Xydis, Jayne Wild, Frank Apostolopoulos, Joey Scandizzo, Damien Rinaldo and Peter Thomsen.

The all star team recently joined together backstage for the first time at the Australian Hair Fashion Awards, enthralling the crowd with a fashion-centric performance anchored by glitter, pops of fuchsia, weaving techniques and gravity defying shapes.

The Road Show will teach top-tier skills and techniques to achieve the latest trends with the Dyson Supersonic™ hair dryer professional edition as well as the all-new, diverse Dyson Airwrap™ styling tool. These award winning tools are the hairdresser’s best friend on stage, in salon and on set, elevating the creativity, skills and careers of hairdressers globally.

There’s no one better to teach these talents than this unparalleled group of educative stars. www.eventbrite.com.au/o/dyson-australia-18524576642

SCHWARZKOPF PROFESSIONAL LAUNCHES BC FIBRE CLINIX RANGE

AVEDA AND ELYSE KNOWLES CREATE TOTE BAG FOR A CAUSE EARTH MONTH TOOK place through April and Aveda continued to use this time to ramp up their eco-conscious efforts even more than usual. The brand and their ambassador, Elyse Knowles, have created a tote bag with 100 per cent of the price of the product purchase going to charity partner WaterAid, which provides clean water to the less fortunate. More specifically, the full $30 from every purchase will go to obtaining clean water for communities in South India region of Andhra Pradesh.

Aveda has raised over $60 million in Earth Month donations since 1999, with clean water being their charity of choice for over a decade.

This year, funds are being raised with the tote bag designed by Elyse, and made with one of the world’s fastest growing plants and biodegradable resources, bamboo. The design features symbolic tributes to the earth, water and Aveda’s mission to ‘be the change’. www.aveda.com.au 18 INSTYLE

THE TREND FOR personalisation continues to dominate the hair market and Schwarzkopf Professional’s latest launch embodies this growing trend by providing unique haircare solutions for every conceivable need. Media and influencers were invited to Blown Lux in Barangaroo to experience firsthand the new BC Fibre Clinix range, with a wash and a blow dry using the new products, personally picked for each individual hair type.

Before guests were led to the basin to have their tresses tended to, Schwarzkopf Professional marketing manager Nathan Gorman, education manager Patrick Fitzpatrick and Melbourne educator Dario Mastronardi gave a presentation that explained the science behind the new products.

They said the range was inspired by the latest skin care ingredients, formulated using the most advanced technologies and skincare components such as keratin, collagen and hyaluronic acid, all known to be a vital part of healthy hair.

Made using a patented Triple Bonding Technology, which builds new bonds by creating a 3-dimensional network inside the hair fibre, they explained the technology increased elasticity and resilience, leading to hair that was up to 10 times stronger. www.schwarzkopf-professional.com.au

LUXURY KERATIN

SMOOTHING TREATMENT CLASSIC AND NEW NATURAL APPLICATION

VALE TIMOTHY PAYNE THE HAIRDRESSING INDUSTRY is mourning the sad passing of Timothy Payne, who founded Excellent Edges over 30 years ago and was personally renowned for his over six foot stature, distinctive British accent and inimitable personality. He quickly became known locally in Melbourne and nationally for his exceptional tools and infectious persona decades ago, and rose to become a prominent in figure in Australian hair.

Tim began his career in importing and repairing scissors, but always dreamed of manufacturing his own, leading to the creation of the iconic Excellent Edges brand the industry knows today. The business revolutionised education, conducting workshops solely dedicated to the tools, and changing the way people thought about scissors. Through his ambition, strong work ethic and passion for scissors, Tim expanded the business to a global market, including the UK and Europe.

Tim leaves behind a loyal and ever-growing team at Excellent Edges, all of whom he helped tremendously with opportunities in the industry and supported personally as well.

He is remembered as a pioneer and an innovator, changing the craft of cutting, improving these technical skills with tools through education and widening the mental approach to scissors, which led to better hairdressing. The Excellent Edges team particularly reminisces on his wild ideas, bold persona and endless hilarious quotes. He was a fearless leader, a career builder and a feature in the office, paving the way, emboldening his staff and entertaining all at once. The industry will miss him and continue to hold his legacy with high regard.

Our thoughts are with the Excellent Edges family at this terrible time.

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UPFRONT FOIL ME ANNOUNCE NEW US AMBASSADOR

NATULIQUE DEBUT ROOT LIFTER VOLUME TONIC NATULIQUE IS DOING their part in fighting flat, tired and dull hair with their new Root Lifter Volume Tonic which is enriched with a vitamins and natural ingredients.

Aloe Vera Leaf Juice, Bilberry Fruit and Olive Leaf Extract reduce itchiness and dandruff, improve blood and oxygen flow to the follicle of the hair, boost collagen and enhance hair growth.

The tool is suited to everyday use with a lightweight formula, for natural looking results both in the salon or as a retail option. The tool incorporates a natural enhancer in the tonic to lift the roots after only a few pumps, drying down to create the base of a voluminous, flexible and longlasting style. www.natulique.com.au

AUSTRALIAN FOIL BRAND FOIL Me continues to expand its global presence, now naming a blonde and balayage expert from Utah, Evan Stowers, owner of Desert Lounge Salon, as their US brand ambassador.

“I don’t remember when I first found Foil Me but something about them intrigued me. I think it was the embossing; the idea that people were innovating a foil to help prevent slipping was cool to me,” Evan said. “Two years later and I haven’t looked back, which has included the development of The Desert Lounge’s own custom-foil!”

“I love the fact that a company is working to help stylists improve their colouring services, and I love that the owners, especially Emily, are so real and genuine,” he continued. “It was so easy to communicate with them from the get-go. They were also so easy and fun to work with in the creation of our custom foils. I feel like we connect on a very real level. I like that they think I’m good at what I do and are so encouraging.” www.foilme.com.au

QUE ACADEMY LAUNCH NEW WORKSHOP IN MELBOURNE

ORIBE AND HOT TOOLS STYLE PARIS GEORGIA SHOW FREDS IN PADDINGTON played host to a luxury, trending show from Paris Georgia, and stellar brands Oribe and Hot Tools, both distributed by Rogue Beauty, had the hair looks sorted.

Aussie hair queen Paloma Rose-Garcia, salon owner of local salon PALOMA, was the hair director for a show that prized individuality within a more specific aesthetic.

“For the Paris Georgia presentation they had a beautiful casting of half professional models and half personalities,” Paloma explained. “Wiith this in mind it inspired me to keep the diversity running through the hair direction.”

“We had two general feels – one polished, high shine and sleek, and one textured matt, fly away and strong in shape but we enhanced the girls’ natural hair disposition for both,” she continued. “Oribe Matte Waves + Apres Beach were my go to for the textured look. Royal Blow Out, new Power Drops and Shine Reflecting Spray were my go to’s for the sleek look.” www.roguebeauty.com.au 20 INSTYLE

MONIQUE MCMAHON AND QUE Academy unveiled their 4-Step Colour Method in a workshop in Melbourne, inviting hair legends Frank Apostolopoulos and Carl Keely along to share their insights in a Q and A, and facilitating a look and learn, consultation class and practical workshop.

“Today I really wanted to share the 4-Step Colour Method that I have been implementing for a few years now,” Monique said.

“This method will give every salon and colour bar the strength to improve their turnover and give their clients 100 per cent satisfaction every time. The class is perfect for all levels and ideal for business owners who want to elevate their colour business, increase their turnover and create a language and culture within their team environment to strengthen colour.”

Monique conducted the class alongside QUE Academy creative director Taylah Jones, offering a 360 approach to colour to students that ranged from colourists, to salon owners and freelances. The major skills shown included foiling through the mid section of the hair, hand painting and free style colour around the hair line and front sections.

Frank and Carl were an obvious highlight, as their intimate Q and A delved into topics of business success and growth, being a boss and salon owner, team building and creating a positive team culture, competition tips and building a brand. www.quecolour.com

WATCH NOW

� + 61 3 8790 4230

[8) info@natulique.com.au

Q www.natulique.com.au

UPFRONT Q&A: SHEREE KNOBEL SHEREE KNOBEL AND BIXIE Colour are on a very steep incline, with a social media following of tens of thousands of followers, her recent announcement as the Australian Hair Fashion Award Influencer of the Year and major happening with her work as a Redken artist. We grabbed a few minutes with this blonde expert and social media mogul to disover her insights.

INSTYLE: Your recent Monday Night Live on @5thAvenueAustralia was all about Shades EQ, and we understand this year mark’s SEQ 30th Birthday! Tell us why you love this product and how you were first introduced to it.

Sheree Knobel: Many years ago, I was lucky enough to shadow Tracey Cunningham, owner of the iconic Meche salon, in Los Angeles. I had been obsessing over her colour for a long time, and while I was working with her I realised that Shades EQ played a big part in her work. I could not believe the shine and the tones Tracey was producing.

IN: You're well known for your blondes and color correction. How has Shades EQ changed your color business?

SK: Thank you! The beauty of Shades EQ is that it doesn’t break the natural base colour and expose warmth, it blends with the natural tones of the hair and, taken together, these features allow my clients to avoid regrowth and demarcation lines.

The gentle acidic pH level of Shades EQ also means my clients can change their colour more regularly (guilt-free!). The product adds colour and sparkling shine and grows out seamlessly.

IN: You were recently in New York working on some very exciting collaborations with Redken Exchange, what can we look forward to seeing in the coming months?

SK: New York was fantastic. I was lucky enough to play with some of the new Shades EQ tones, which are launching towards the end of 2019. Some of these new tones are bound to become Australia’s most-loved. I also tried the new Shades EQ 010 levels, which will make an already easy-to-use product even easier. We will no longer have to dilute up to a 10 level.

IN: What editorial/education experience have you been a part of recently?

22 INSTYLE

SK: Blondage Army team, Get Inspired, my visit to New York.

IN: What skills, trends or techniques are you seeing as being major in 2019?

SK: Foils are making a come back. The rise of balayage brought with it a focus on colouring the mid-lengths and ends, but now we are going back to more colour at the root. Big bouncy blowouts, smooth hair, and the shag haircut are sexy-as.

IN: What trends have you identified in hair colour that are next to hit Australia?

SK: We are witnessing a return to colour.

For blondes this colour shift is manifesting in a move towards darker shades that are shiny and look healthy. For others, we are seeing bold reds right through to vivid brights. We are doing lots of soft pinks, rose gold, and peach. All of these tones are achievable with Shades EQ gloss because it’s gentle, softening, repairing, and shiny on the hair. Shades EQ also fades out softly which lets us play more with future colour appointments.

IN: What’s next for you and your salon for the rest of the year?

SK: Knowledge sharing is a core value at Bixie Colour, so we are focussing on our weekly shadow program, in which colourists visit the salon and shadow myself and our team for the day. We also run in-salon education classes, where we showcase our signature techniques.

Later in the year, I will be running Redken education classes, and we are engaged with many exciting collaborations and photo shoots.

IN: Redken recently launched a new addition to the Shades EQ portfolio – V & VB shades. What do you love about these new additions?

SK: The V and VB shades are great for colour correction, or when used on their own to create fashion colour. These new additions help achieve those true smokey tones people are increasingly looking for.

IN: What makes PH Bonder so unique?

SK: I’m so excited to be hairdressing in the era of bond treatments, they have really changed the game. Bonders allow us to safely refresh pre-lightened or “old” blonde hair. What makes ph-Bonder so

unique is the softness it delivers. phBonder’s acid complex brings the hair back down to a strength level so it feels like their natural hair again. My clients can have that salon-fresh feel at home in-between visits. I find ph-Bonder userfriendly too, as it doesn’t slow my colour down and I don’t have to bump up my developer. It makes no difference to my mixture so I can mix as normal and add it in.

IN: Why should salons choose Redken for colour?

SK: The education and support you will receive as a salon owner or stylist, is second to none. You become part of a global tribe who support each other to learn and live better. From salons, to your business development coach, educators and the online global tribe who interact and support each other, it's a family. The ethos and alignment between the brands really works for me.

IN: What can you tell us about Color Gels Lacquers and how do you see this fitting into your colour portfolio?

SK: I’m so excited for this launch. Color Gels Lacquers stand alone in the brand portfolio as they give dimensional grey coverage that is light, not dense, and breathable. The grow-out will be much softer with no harsh lines, so Color Gels Lacquers are perfect for clients that want their colour to be consistent through zones one, two, and three.

For more information visit www.redken. com.au and www.bixie.com.au

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ONSTAGE

CHAMPIONS OF THE

COLLECTIVE

MATRIX FACILITATED THEIR INAUGURAL COLLECTIVE COMPETITION WITH APLOMB, AWARDING WINNERS IN FIVE STATES, TAKING THEIR ALWAYS INIMITABLE PLAYGROUND SHOW (AND ITS LEGENDARY PERFORMERS) ON TOUR AND GENERALLY INSPIRING THE HAIR COMMUNITY NATION WIDE.

WITH A SENSE of energy and community spirit one would expect from one of the world’s largest colour brands, the Matrix Collective saw finalists compete for the titles of both Individual Winner and Team Winner in five different states: South Australia, Western Australia, New South Wales, Victoria and Queensland. The winners became editorial stars in this very issue of INSTYLE, and spoke to the cool-kid artistry Matrix is renowned for.

So let’s start off by applauding these worthy names. A huge congratulations to Western Australian team winners Hayley Keep and Jayde Osterburg from Earth Wind Fire Hair, as well as individual winner Shauna Moore from Lemon Laine. Well done as well to South Australia’s team winners Maria Puccio and Madison Logozzo from Acqua Lounge Hair Studio, as well as individual winner Lauren Hutcheson from Scissor Lounge.

Congratulations to QLD group winners Sandy Kennedy and Danielle Colebert of OMG Hair Bar, as well as individual winner Joanne Bird of B&B Hair Salon. Representing for NSW, well done to individual winner Leah Rowley of Stevie English Hair and 26 INSTYLE

Leanne Kay and Harrison Sansom image

Hayley Keep and Jayde Osterburg image

Mosh Vaknin image

ONSTAGE

Shauna Moore image Lauren Hutcheson image

team champions Leanne Kay & Harrison Sansom, also from the Stevie crew, while Victoria finished by naming Moshe Vaknin of Gloss Hair Dezign, and then Ellana Dolman and Siobhan Tour of Hairhouse Southland as individual and team winners respectively.

Keeping it simple, the barriers to entry for the Matrix competition nationally were low, free of the need for expensive photography and salon retouching. Any colour background was encouraged to enter creative yet commercially minded images (something you’d expect to see in a fashion magazine). This aesthetic would be celebrated in a live finalist night whereby each individual hairdresser or team had the opportunity to showcase their skill live by recreating or refreshing their entered look.

The energy in each room across the country was primed for a highly approachable level of fun with a Matrix SoColor coordinated lolly bar, a balloon man (and woman) in Perth and bright, rainbow style decorations that truly celebrated the fun culture personified by the Matrix brand.

To give the show some added inspiration and educational value, the Matrix Playground Design team, consisting of Kobi Bokshish, Stevie English, Adam Ciaccia and Matthew Johnson took to the stage in each city with some dramatic makeovers, merging both colour skill with strong haircuts to showcase some of the possibilities with hairdressing. They also used their expertise to add in some social media tips and motivational anecdotes for guests everyone left with something to take back to the salon.

One of the most dynamic and entertaining groups on stage, these leading hairdressers bounced ideas off each other, merging the commercial mindset required for a successful business with some good old fashion fun.

The talented winners from every state have now received the opportunity to take part in a professional photoshoot in INSTYLE 27

ONSTAGE

Ellana Dolman and Siobhan Tour image

Maria Puccio and Madison Logozzo image

Melbourne for INSTYLE, which for many is a once in a lifetime opportunity to work with a professional team and one of the best photographers in the industry. Across both team and individual categories, the shoots are designed to share the love and creativity within the Matrix family – an emotion that the Playground roadshow has perfectly captured.

“Matrix Playground is a unique platform and added with the Collective it allows the entire industry to engage with the world’s biggest colour brand, Matrix,” said Matrix Global Colour Director, Stevie English.

For Stevie it extends beyond the Matrix colour palette and to a family culture, altogether showing what a great decision it is to partner with Matrix as a brand.

“The main take away from an experience like this is the Matrix team. We really are a family and we are stronger together. I can’t wait until we all hang out again and to share with all the young, enthusiastic and excited faces that are part of the collective,” Stevie said.

With Victoria closing the tour (with the largest audience of each state), the energy of sharing and approachability beyond the often polarising world of competition showed just why Matrix continues to give hairdressers the confidence to be their true selves while growing as a family.

For more information visit www.matrixprofessional.com.au

Leah Rowley Image

28 INSTYLE

Sandy Kennedy and Danielle Colbert image

Joanne Bird image

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ONSTAGE

MBELIEVE ALMOST 24 HOURS OF SPEAKERS, DISCUSSION, NETWORKING AND PARTYING SUMMED UP KAO SALON’S MBE FOR 2019 IN SYDNEY, LEAVING ATTENDEES AS BETTER HAIRDRESSERS, LEADERS AND PEOPLE THAN BEFORE. MBE IS ALWAYS an event to soak up every part of, consisting of an array of speakers that cover business knowledge, professional and personal health, inspiring stories and direct salon expertise from leaders across their fields. Salon owners across KMS and Goldwell businesses nation wide showed up in Sydney on May 5, for a full day of inspiration at Kao Salon Australia’s annual MBE. As always, hairdressers left rejuvenated and in better stead to lead their salons in a savvy, healthy and more focused manner, with networking, professional and engagement opportunities that specifically focused on small businesses, work-life balance and our unique industry, including its challenges and its strengths.

Claire Madden

Mark Bunn

The day was MCed by TV talent, comedy festival regular and noted compere Peter Berner, who entertained the crowd and welcome in business experts, keynote speakers and inspiring presenters to talk across the entire day. He opened the proceedings to introduce the day’s first speaker Claire Madden, a leading voice on Generation Z as an author, Panelists Chris Hammond, Luke Reynolds, Chris Hudson, author, social researcher, keynote Michael Belcastro and Jess Lewis speaker and commentator, who presented “Lead, Manage & Engage Generations”. Claire’s domain is in national Sales Manager Chris Hudson, interpreting social trends, demographics welcoming Luke Reynolds of Luke and implications of generational change, Reynolds Hair, Jess Lewis of Hair by Jess an important topic for our salon client Lewis, Michael Belcastro of B.Educated bases and employees. Fusing her skills and and Chris Hammond of Oribe. With so experience as both a media commentator much business and salon experience on and PhD candidate, Claire’s engaging stage one couch, the panel discussed relevant presence broke research and stats to deliver insights and expertise in a number of them to salon owners in relevant ways, fields, including business success, social changing the ways the audience could work media, education and luxury retailing. with and deal with people in general.

Luke’s unique perspective came after he The stage was then opened to Justin had to start his business again after a fire, Anderson, General Manager of Kao Salon offering an inspiring and bold look at Division, who welcomed attendees to business success in the face of adversity. another dynamic MBE, introduced Kao The afternoon saw a presentation from Salon’s Salon’s “Supercharge your Salon Mark Bunn, one of Australasia’s leading Business” business session to be held at the health and performance researchers, Sydney Opera House on Monday 10th June, as well as a former AFL footballer and and ushered attendees into a refreshing best-selling author of ‘Ancient Wisdom lunch and networking break. for Modern Health’. Mark’s expertise is in The next item on the docket was dealing with organisations to combat high the panel discussion, easing out of the stress, poor sleep, negativity, unbalanced break with an engaging round table talk work-life situations, low motivation and conducted by notable industry figures. low workplace morale, employing Eastern The panel was moderated by KAO Salon and Western health and wellness sciences

ONSTAGE

to boost both health and performance.

His down to earth solutions, delivered in entertaining fashion in his presentation “Simple Wisdom for Conscious Living�, took innovative research in medicine and psychology to uplift, refresh and really change lives. Importantly, his lessons also delved into community, team building and work enjoyment - important insights for any salon to take on board.

The final speaker of the day was the incomparable Mark Matthews, who conducted an engaging and empowering presentation packed with results driven strategies. The international speaker has worked with brands such as Google, Sony, Intel, to MasterCard, and his domain involves epic tales and spectacular ocean-themed adventure simulations. He spoke about themes of personal growth, high performance and fulfilment, as well as adapting to stress, resilience and overall strength in mindset. This unique presentation was an original and emboldening session with which to end

the business proceedings of the day.

Justin closed out the sessions by tying it all together and introducing necessary information on the upcoming international MBE in Vietnam, before it was on to the after party. Attendees headed to Marquee at The Star with the theme of Colormania, where guests dressed up in bright hues and hit the dance floor alongside colourful Brazilian dancing girls.

After a long day, attendees were happy to take the event into the morning, only

speaking to the energy and dynamism of the vibrant Kao community, who never let an MBE opportunity without savouring every moment. We anticipate just as much flourish in Vietnam, but until then it will be notions of wellness, resilience, generational know-how, community and growth that truly change how attendees see and lead their salons going forward.

For more information visit www.goldwell.com.au and www.kmshair.com

ONSTAGE

HERE’S TO THE INNOVATORS THE AUSTRALIAN HAIR FASHION AWARDS TEAMED UP WITH DYSON TO HONOUR OUR INDUSTRY’S ARTISTS, CREATIVE MINDS AND GROUND BREAKERS, THROWING A GIANT PARTY TO HERALD THE TALENTED CORE OF AUSTRALIAN HAIR. THE AUSTRALIAN HAIR FASHION AWARDS have taken Sydney and the Big Top at Luna Park by storm for 2019, partnering with Dyson to push innovation in the industry even further forward, putting on inspiring and entertaining shows and announcing all the talented winners all in one massive night.

Congratulations to all-new Australian Hairdresser of the Year Craig Smith of Fruition, who spoke of his long-term perseverance in the industry to win this honour, as well as the other major winners.

Dennis Langford

APPRENTICE HAIRDRESSER OF THE YEAR: Jessica Riches, Chumba Concept Salon SALON OF THE YEAR: Papas and Pace EXCELLENCE IN EDUCATION: Dario Cotroneo

Dmitri Papas and Justin Pace

ARTISTIC TEAM OF THE YEAR: TONI&GUY Artistic Team of the Year AVANT GARDE HAIRDRESSER OF THE YEAR: Bill Tsiknaris, Tskinaris Hair CREATIVE COLOURIST OF THE YEAR: Rachel Vitullo, Joey Scandizzo Salon MEN’S HAIRDRESSER OF THE YEAR: Madison Voloshin, A+H Salon NEWCOMER OF THE YEAR: Natalia Humphries, Joey Scandizzo Salon HAIR TRANSFORMATION VIDEO OF THE YEAR: Natalie Anne, Natalie Anne Hair BEST NEW PROFESSIONAL HAIRCARE PRODUCT: Wella Invigo Recharge Blonde Shampoo And Conditioner BEST NEW PROFESSIONAL STYLING PRODUCT AWARD: Joico Blonde Life Brilliant Glow Oil MOST INNOVATIVE HAIR TOOL: Dyson Supersonic Pro Dryer HAIR FASHION VIDEO OF THE YEAR: Dmitri Papas, Papas and Pace SESSION STYLIST OF THE YEAR: Diane Gorgievski, Koda Cutters MAKEUP ARTIST OF THE YEAR: Shella Martin FASHION STYLIST OF THE YEAR: Melissa Nixon HAIR SHOT OF THE YEAR: Uros Mikic, Kinky Curly Straight FAME TEAM 2019: Charlene Fernandez, Rokk Ebony Christopher Byrne, Sloans of Lane Cove Laura Spinney, Acadèmie Salon William Webb, Ella & Jade DIGITAL INFLUENCER OF THE YEAR: Bixie Colour WA/NT HAIRDRESSER OF THE YEAR: Jo Banks, Hairart SA/TAS HAIRDRESSER OF THE YEAR: Megan Panozzo, In Awe Salon QLD HAIRDRESSER OF THE YEAR: Amanda Joy O’Connor, A.J.O Salon VIC HAIRDRESSER OF THE YEAR: Jo Smith, TONI&GUY Georges NSW/ACT HAIRDRESSER OF THE YEAR: Katy Reeve, TONI&GUY Paddington AUSTRALIAN HAIRDRESSER OF THE YEAR: Craig Smith, Fruition

Craig Smith

The evening began with a massive show from new partners Dyson, who united a veritable A-Team of hairdressing legends for the hair runway of a lifetime. Glitter, bright pink, braids, weaving and bold, gravity-defying shapes and structures took to the runway, thanks to the master hands of Jayne Wild, Frank Apostolopoulos, Damien Rinaldo, Joey Scandizzo and Renya Xydis. Sam Burrowes and Ludmilla Hlinovky also took to the stage to explain the skill and engineering behind the now iconic Dyson hair tools.

Aside from this display of hair art, the night was kept running smoothly by celebrity MC Kate Peck, and a mid-evening dance party as performed by Sneaky Sound System, which had all attendees out of their seats and starting the after party early. A speech from neurosurgeon Charlie Teo, who is running the Charlie’s Angels initiative with the Australian Hairdressing Council to fight brain cancer, moved the crowd and reminded everyone of the good our energised collective industry can do.

Impressive finalist collections were enlarged on screen and winners took to the stage in categories that ranged from editorial roles, state finalists, emerging talent, product awards, education, multimedia and more. The camera panned to the proud loved ones in the audience as hairdressers walked on stage to hold up their trophy, with plenty of tears and emotion as winners thanked their supporters and salon families. Men’s Hairdresser of the Year Madison Voloshin even had his elated mother on speakerphone while he accepted his award.

TONI&GUY proved a major winner, taking titles in NSW/ACT Hairdresser of the Year, VIC Hairdresser of the Year and Artistic Team of the Year, while noted teaching legend Dario Cotroneo won for Excellence in Education. See the full list of winners here.

It was another night to remember the core pillars of our industry, from the innovation of major sponsor Dyson, to the inspirational work on display on the catwalk and in the many finalist collections on screen, the partying and fun atmosphere that makes the industry so special and the true love and support its members show to each other. The party continued on with dessert and drinks at Crystal Palace, a fitting industry-centric end to a night dedicated to hair, fashion, creativity and community. Until another year in 2020, here’s to us.

INSTYLE 33

ONSTAGE

NAMES IN LIGHTS THE RESULTS ARE IN AND THE FINALISTS HAVE BEEN DECIDED FOR HAIR EXPO 2019, WITH 115 TALENTED AUSTRALIA AND NEW ZEALAND HAIRDRESSERS NOW IN THE RUNNING. THE ENTRANTS ACROSS all 19 categories who were successful as Hair Expo finalist received a Charlie and the Chocolate Factory inspired golden ticket, including everyone near and far in a personal method of announcement and congratulations.

“We wanted to create something fun and experiential that all our Hair Expo Awards entrants could participate in this year.

The response has been amazing and we are so thrilled for all our finalists! The standard of work that is produced for these awards is always incredible, but this year, Australian and New Zealand hairdressers have once again raised the bar with some

CREATIVE CATEGORIES

AUSTRALIAN HAIRDRESSER OF THE YEAR Pauline McCabe – Rock Paper Scissors Hair Studio Kobi Bokshish – Intershape Hairstylists Dee Parker Attwood – Wieselmann Salon Uros Mikic – Kinky Curly Straight Mary Alamine – Royals Hair Dmitri Papas – Papas and Pace Shane Henning – Noddys on King APPRENTICE STUDENT OF THE YEAR Bridie Meehan – Joey Scandizzo Salon Tep Read – Papas and Pace Georgia Freedman – Rokk Ebony Harrison Sansom – Stevie English Hair Ella Thompson – Dharma BEST SALON DESIGN KODA Cutters Brady Hair Salon House of Terre a Mer Fatty Arbuckles Hair Artistry & Lather Lounge Minogue Hairdressing Glow Beauty Space Zowie Evans Hairdressing Tsiknaris Hair Kinky Curly Straight GM Hair COLOUR TECHNICIAN OF THE YEAR Justin Pace – Papas and Pace Chris Tsiknaris – Tsiknaris Hair Kristie Kesic – Stelios Papas Toowong Marilyn Guarino – BIBA Stevie Corthine – Stevie English Hair

Kobi Bokshish

CREATIVE FORCE OF THE YEAR Zoe Wilde – Sir & Duchess Salon Lyndall Vile – Head Over Heels Steph Meyer – Steph Meyer & Co Jacky Quon – De Stijl Hair Elle Schoemaker – Stelios Papas Toowong Nichola Lovell – TONI&GUY Brighton Morgan Richards – TONI&GUY McMahons Point MASTER CUTTER OF THE YEAR Kylie Hayes – Moha Hairdressing Jessica Sutherland – Rokk Ebony Dmitri Papas – Papas and Pace Jules Tognini – lil’ off the top Lyndal Salmon – BIBA Sabrina Fetterkind – BIBA MEN’S HAIRDRESSER/BARBER OF THE YEAR Christopher Byrne – Sloans of Lane Cove Tom White – Rubi Hair Harriett Tan – colour it & man it Yuki Kano – TONI&GUY Australia Hussein Naser – nasers haircuts Fred LeMarche – Man Oh Man Anthony Staltari – Barbery The Craft of a Barber Tori Gill – Paragon Studio

Pauline McCabe

exceptional creative collections among our 2019 entries,” said event director Cory Watson.

Finalists are competing in categories that range from business to education, state titles, artistic awards and the all-important Australian Hairdresser of the Year and its New Zealand counterpart. Additionally, the title of 36 INSTYLE

Dee Parker Attwood

Master Cutter is an all new category that speaks to the exceptional art of haircutting itself.

The judging panel tasked with narrowing the entries down spanned far and wide, with the international contingent consisting of Trevor Sorbie, Tabatha Coffey, Sally Brooks, Jamie Brooks, Peter Gray, Nick Irwin, Mark

NEW ZEALAND HAIRDRESSER OF THE YEAR Jamiee Smith – Zaibatsu Hair Art Ann Marie Young – Jingles Hair Design Danny Pato – D&M Hair Design Mikaela Campbell – Opulence Kylie Hayes – Moha Hairdressing Mike Hamel – GM Hair NSW/ACT HAIRDRESSER OF THE YEAR Zoe Wilde – Sir & Duchess Salon Idy Duong – Sloans of Lane Cove Nathan Cherrington – Salon Zephyr Paula Hibbard – Paula Hibbard Travis Bandiera – Royals Hair

ONSTAGE

Carolyn Gahan – Seamless1 QLD HAIRDRESSER OF THE YEAR Dimitri Tsiknaris – Tsiknaris Hair Ryan King – Togninis Rebecca Hubbard – Dextress Hair Elle Schoemaker – Stelios Papas Toowong SALON TEAM OF THE YEAR Jingles Hair Design Ella&Jade Stelios Papas Toowong Axis Hairdressing Barbery the Craft of a Barber UVA Salon Papas and Pace Moha Hairdressing TONI&GUY McMahons Point Stevie English Hair SA/TAS HAIRDRESSER OF THE YEAR Tracy Doak – De Stijl Mathew Johnson – MJ by Mat Johnson Sam James – Orbe North Adelaide Johnny Georgiou – Barbery the Craft of a Barber Massimo Tirimacco – Zohair

Uros Mikic

Dmitri Papas

Mary Alamine

Shane Henning

SESSION STYLIST OF THE YEAR Richard Kavanagh – DLM Sarah Laidlaw – Sarah Laidlaw @ Union Management Daren Borthwick – The Artist Group VIC HAIRDRESSER OF THE YEAR Nikki Porter – Rubi Hair Malvern Benjamin Martin – Salon XVI Chung-Yang Su – Rokk Ebony Christina Tatasciore – Flipped Hair Lyndal Salmon – BIBA WA/NT HAIRDRESSER OF THE YEAR Hayley Keep – Earth Wind Fire Hair Jude McEwen – Toni&Guy Perth Central Jo Banks – HairArt Michael O’Dowd – O’Dowd Christie Timothy Pascoe – Head Studio

BUSINESS CATEGORIES

EDUCATION BUSINESS OF THE YEAR MIG Training Barbery the Craft of a Barber Box Hill Institute – Hairdressing DCI Education Sharon Blain Education EDUCATOR OF THE YEAR Jules Tognini – lil’ off the top Dario Cotroneo – DCI Education Bernadette Beswick – Beswick Education Services Lauren McCowan – Lauren McCowan Katy Reeve – TONI&GUY INDUSTRY BUSINESS PERFORMANCE OF THE YEAR Mocha Publishing Excellent Edges MacLeod Education Hair Aid ECOHEADS O&M SALON BUSINESS OF THE YEAR Rubi Hair Richmond Circles of Hair Sloans Tyler Reid Hair Royals Hair Papas and Pace Huntress Hair Religion

Leeson, Andreas Stavrou, Guy Tang, Michael Levine, George Alderete and Laura Castelli. The local judging panel was made up of legends like Emiliano Vitale, Sandy Chong, Caterina Di Biase, Stelios Papas, Justin Pace, Brad Ngata, Jules Tognini, Brownwyn Illingworth and our own INSTYLE editor Cameron Pine. A specialist business group of judges was made up of acclaimed business stars such as Ruth Browne, Enza Ferraro, Charles Marcus, Faye Murray and Anthony Richardson, all of whom were selected by head judge Julie Piantadosi.

“Our judges were blown away with the amount of creativity and technical

skill from our entrants this year.

It’s more evident than ever that hairdressers from Australia and New Zealand are among the best in the world and the Hair Expo Awards provide the perfect platform for them to showcase their incredible skill,” Julie said about this year’s awards.

Let’s get to the reason you’re all here, acknowledging and congratulating the talented finalists. See and applaud the full list before the big awards event on June 10.

For more information visit www.hairexpoaustralia.com INSTYLE 37

ANDREJA MARKING A REVOLUTION IN MODELLING, ANDREJA PEJIĆ CAME OUT AS TRANSGENDER IN 2013, RE-IMAGINING THE MEANING OF ANDROGYNY AND FEATURING IN LEADING GLOBAL CAMPAIGNS AND COVERS. SHE’S NOW TURNED HER HEAD TO THE LUXURY HAIR REALM AS AN AMBASSADOR FOR KÉRASTASE, WRITES CAMERON PINE. MAKING A STATEMENT by going blonde from the young age of 14, Andreja’s affinity with hair is instinctively individual, aligning perfectly with the Kérastase mission – to be able to bring out the beauty in every client’s hair with the new Blond Absolu range.

Announced over an intimate white-washed lunch with hints of purple at Sydney’s chic La Porte Space, Andreja made a guest appearance for leading media while sharing an up-close and personal interview with L’Oréal Communications Manager, Christine Burke.

Shaking up the perceptions of beauty and empowering others to not feel alone, Andreja’s role in the modelling, beauty and fashion (and now acting) worlds feels like it is something she has achieved both intentionally and unintentionally.

“I have been fortunate to do a lot of interesting things and have met a lot of amazing people but I really did feel like I was misunderstood in a number of ways – people didn’t always know where to place me and how to react. I did at times feel like an outsider,” Andreja said.

In an exclusive interview with INSTYLE, Andreja’s approachable nature and genuine personality truly came to the fore, making her arguably one of the most heartfelt and humble globally recognised models. Overcoming challenges and unnecessary labels from the media has been all part of her journey to acceptance and it’s the move into acting roles that has helped her focus on her own personal growth as a priority.

Andreja was initially widely recognised for modelling both masculine and feminine clothing, walking both men’s and women’s shows for ground breaking Jean Paul Gaultier.

She then became the first transgender model profiled by Vogue Italy in May 2015, as well as being the first trans woman to sign a cosmetics contract.

For Andreja, beauty starts on the inside. “If you haven’t worked on yourself and your insecurities to be a better person, it’s all for nothing. It’s important to work on both your internal and external beauty,” Andreja said.Aligning with Kerastase values and their aim to garner traction with younger dynamic individuals, is just one part of the process.

“Empowerment to me is meditating and taking time away from talking to people who are unnecessary for my personality. I think in a lot of ways that we are living in a very shallow time – with a lack of ideas, vision and mental health issues. We need to ensure we look beyond the surface,” she said.

Moving to Melbourne at the age of five from Bosnia, Andreja’s mother had to sell canned food in the market 38 INSTYLE

WATCH NOW

and went through a lot of hardship just to be able to afford what she needed for her two children (including Igor, Andreja’s older brother). In a way, Andreja feels she was driven to be successful, not just from the unconditional love from her family but also because more than anything her mum made self-sacrifices for her children to come to Australia and be part of an upper to middle-class society and have a better life. Still very close to her mother, Andreja sat alongside her at lunch, sharing a very special bond built on strength, integrity and unconditional support.

“My blonde makes me feel confident and empowered to be uniquely myself. Sometimes blonde comes with a stereotype, as does beauty, however it is exciting to be living in a time where stereotypes are being broken down and we can embrace diversity,” Andreja said.

Andrea has also turned an eye to acting, having featured in last year’s The Girl in the Spider’s Web alongside Claire Foy, and is continuing classes in

ONSTAGE London Giles Foreman Centre for Acting.

In May, Andreja is travelling to Georgia to work on an indie film until June and while New York is still home for the time being, she is thinking of making London home for the long run, finding confidence in that fact she feels it’s a bit more nurturing for creativity. “New York is a great place to achieve something and build a business but I’m excited by the opportunities in London.”

In-line with her affiliation with Kérastase, Andreja’s values align perfectly with the #youdarewecare campaign launched in conjunction with Blond Absolu – embodying the modern confident woman. “#youdarewecare is a celebration of individuality and Andreja not only brings this launch to life but also represents a new era for Kérastase. She embodies a modern, confident vision of beauty and I couldn’t be more proud to have her join the Kérastase family,” said Kérastase General Manager, Cara Riley.

As Andreja’s first alignment to a professional haircare brand, she says the campaign is very chic, as Kérastase always

is, but it is also an equally beautiful product line that’s perfect for her dedication to blonde.

“I always wanted long hair but couldn’t always have it how I wanted, but with Kérastase it makes it more possible. As a brand they are now also in touch with the ever-changing culture and the shifting attitudes of young people.”

From Vogue Italy and French Vogue to shooting with Patrick Demarchelier, Andreja’s journey has been colourful and expansive and she’s happy to keep all this going even though she humbly admits, “It’s not an easy world to survive in.”

“From the beginning I’ve had to do shoots where we bring to life iconic characters.

From icons she looks up to such as Greta Garbo, Shirley Temple, Bob Dylan and Dolly Parton to Andy Warhol, you have to learn not just their expressions but their energy – it requires a lot more emotional work and less about being pretty, but I like that.”

“The social messages and ideas we portray need to go deeper, often now commerciality and profitability make creativity suffer.

We need to work on reviving culture and creativity that has really suffered over the last 20-30 years – young creative people need to be nurtured and inspired and given something to believe in,” Andreja said.

“I too can struggle with something that truly inspires me, it has to be something bigger than wanting to look good. Working with David Bowie on a music video back in London was one of the most memorable moments of my career and we are seeing more of this finally where how we are portrayed doesn’t need to be connected to sexuality or gender identity.”

Traditionally Andreja admits she has been more appealing to the European market in terms of work but that’s shifting and she loves coming home to Australia.

Looks like we are going to be seeing even more of this blonde beauty, from fashion to film to our own backyard Down Under, Andreja is undeniably one of the most approachable brand ambassadors you will ever meet.

For more information visit www.kerastase.com.au

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ONSTAGE

WORLDHOOD

2018 Editorial Winner Jake Gray

AVEDA’S PHILANTHROPIC NATURE, ENVIRONMENTAL FOCUS AND GLOBAL FAMILY TAKE CENTRE STAGE AS THEIR ANNUAL COLOUR HARMONY AWARDS FOCUS ON THE THEME ‘WORLDHOOD’, AND THE CULTURE, CONNECTION AND COMMUNITY THAT CONCEPT EVOKES. WELCOME THE NEXT Colour Harmony Awards for 2019, where Aveda shows off their diverse and comprehensive brand by rewarding editorial submissions that channel the connection between hair cut, colour, styling and make-up and showcase each entrant’s technical and creative capabilities with aplomb. The Colour Harmony Award winners and finalists must connect with the inimitable Aveda brand ethos, showing this DNA in the editorial offerings alongside artistic mastery.

The Worldhood theme channels this format to evoke a “visual culture born of self-expression and creative play for a new globally connected reality”.

The theme tasks entrants with interpreting and working within global and social trends that have been connected and homogenised across continents with the advent of social media, but which we still view, create from and are inspired by differently.

The categories in which to showcase these skills start with the pinnacle Colour Harmony category, which will have entrants creating a photographic look and then a live recreation at the finals. This category recognises superior colour harmony and complementary cut, styling and makeup within the theme. Beyond that, the New Talent category also requires both photographic and recreated looks and is open to hairdressers who are still within the terms of their apprenticeship.

The Editorial category is open to all hairdressers, allowing for a creative look that expresses Worldhood in an editorially savvy way, which could be displayed on a magazine 40 INSTYLE

cover. Hairdressers will have to submit their photographic entry and recreate the look live at the finals, while incorporating all elements of editorial hair and session styling such as fashion, makeup, lighting and background. The Digital category, which is photographic only, recognises outstanding colour, cut and styling within the interpretation of Worldhood, with a requirement that the final image be taken on a smartphone.

The competition is open to all hairdressers and colourists working in Aveda Lifestyle, Concept, Exclusive and Family locations in Australia, with all finalists and models needing to be able to travel during the relevant event dates and be available for the live final.

Hairdressers are working towards a final deadline of June 10 with finalists to be contacted and announced on July 8. The live finals will then be held on August 26 in Sydney, as all relevant finalists recreate their looks and then eagerly await who will receive the eventual crowns.

Speaking to the global nature and care Aveda exudes in its charity work, production considerations, major events and international interconnected brand community, Worldhood captures the significance, vibrancy and strength the brand showcases on a fittingly worldly level.

Capture this spirit, show off your talent and join the Colour Harmony movement in 2019.

For more information visit www.aveda.com.au

2018 Colour Harmony Winner Summer Pagaspas

2018 New Talent Winner Amber O’Donnell

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TALK OF THE TOWN

REAL TALK, A NEW EDUCATION EVENT PRESENTED BY INSTYLE, HAS ADDED NAMES TO AN AGENDA SET TO IGNITE THE INDUSTRY, WITH FAMOUS EDUCATORS, INDUSTRY LEGENDS AND LOCAL AND INTERNATIONAL HAIR ROYALTY HERE TO SPARK IMPORTANT CONVERSATIONS.

REAL TALK IS a new education initiative made to congregate experts in their field to engage with industry members on a myriad of dynamic topics, delving into conversations about social media, salon consultation, the salon team and environment, salon spaces, technology and salon management and success – everything the modern business owner needs in the 2019 professional hair industry. The event will host guests at the luxe Ovolo Woolloomoolo in Sydney on August 5 for a full day of education to completely transform salons and mindsets.

The legendary group of speakers set to take the stage have a global background in education, as compered by noted retailing speaker and MC Terry Hawkins. The list continues in inspiring fashion – to start, James Fitzgerald is the Director of SMK Social Media Knowledge and will talk about his expertise in this incredibly relevant field.

Meanwhile, Dario Cotroneo, who recently won Excellence in Education at the Australian Hair Fashion Awards and is lauded as the leader of DCI Education, will teach one of his expert topics, instructing attendees on the art of the consultation.

Dario has conducted this education worldwide as is seen as a pioneer in the realm of salon communication, making his insights unmissable.

Other must-see speakers include Oscar Cullinan and Lee Cohen, of the iconic Oscar Oscar Salons fame, who will talk from extreme experience on ways to build a luxury brand, the results of which are evident in their business of three decades.

Francesco Ruggerino, who has built a thriving salon empire of Prema in Sydney and New York, will speak about creating a unique salon team and developing a covetable salon 42 INSTYLE

environment, something that has been a defining factor in Prema’s rocketing success.

The team at Edwards and Co will present ‘Uncensored’, using their unique brand DNA that has seen them become one of Australia’s most noteworthy salon families to talk about 'the new salon space'. With many locations, constant expansion, bold education and a recognisable brand identity around the country, they are another must-see session.

Editorial, salon and education queens Renya Xydis and Monique McMahon will present a version of their popular For The Love course, using their varied personal experience as titans of the Australian hair industry to reach and aid salon owners in diverse ways.

ONSTAGE

Beyond the keynote speakers, there will be panel discussions to instigate the important conversations that salons need to have, with significant voices on the couch to discuss them. Panel 1 will cover industry insights and host successful business owners and hairdressers

such as Aaron Chan of King’s Domain, Sheree Knobel of Bixie Colour, Sharlene Lee of Circles and more. These salon professionals have an impressive number of awards, social media followers, business experience and successful salon initiatives to back up their important

insights, inspiring and leading the way to Panel 2, which will be focused on the major topic of Salon Technology, with panel members still to be confirmed.

This dynamic day also allows the salon community to interact and network, sharing their insights and inspiring moments from the event over coffee breaks, lunch and networking events to follow the proceedings.

With a star line-up of bona fide experts across a range of fields, and an agenda that will deliver real, relevant and impactful education across every topic you need to master in order to be successful in the salon industry in 2019, Real Talk will be an education event that changes you and evolves your business. Be a part of every conversation that matters in hair right now, with Real Talk.

For more information visit www.realtalkbusiness.com.au

INFEATURE

MADE FOR ORIGINALS AFTER BRIDGING THE GAP BETWEEN NATURAL AND LUXURY WITH HER PROFESSIONAL COLOURING AND HAIRCARE RANGE, JOSE BRYCE SMITH IS NOW FOCUSING ON EDUCATION AND INNOVATION WITH HER NEW DIGS IN SYDNEY’S DARLINGHURST. THE SELF-CONFESSED HAIRDRESSING JUNKIE AND ORIGINAL & MINERAL FOUNDER CATCHES UP WITH MICHELLE RUZZENE.

On the new space: “I love hanging around hair dressers, and I learn so much when I’m around them. I wanted to create a space where they could come. We’ll use one section for education, but it’ll be sort of an academy for O&M. We’ve invited session stylists to use the to prepare for shoots, do models, celebrities, things like that. We put really high-speed cable in here as well for internet, so that hairdressers that are visiting from interstate or overseas can come and use the Wi-Fi if they want. Brad Mullins is now our editorial stylist, so he works out of here as well.”

windows - it was an empty shell. I have a friend who is amazing with how he flips houses and he helped me with the interior.

He suggested the glass and the detail on the glass, just to divide it. And because of the acoustics, and having hair-dryers on in here, we put the carpet in. We wanted minimal clutter, we want it to just be a nice open space. The lounging area was based on Soho House ( a hotel chain and group of private members’ clubs originally aimed at those in the arts and media). I wanted that feeling that if you were a hairdresser in town, you can come and hang out. I want it to be a relaxed sort of environment.”

About the location: “I’ve always worked between home and done sort of shared office spaces, and I haven’t had a salon for 10 years. About six months ago, I just decided that I wanted a space here, and I really wanted somewhere where the team would feel inspired coming to work. I wanted it to be central in Sydney, because it’s right near the train station, and people can come for education.”

On New York: “We’ve had our salon in New York for more than five years now, it works well because we have a really strong market in Europe.

We’ve got this really cool space in the meatpacking district, and we’ve got quite a lot of Aussies and Kiwi hairdressers working there as well. It’s got a similar feel to this (Darlinghurst), it’s in a really old brick-building, that’s opposite the highline.”

On manifesting: “I was really lucky. I’m into manifesting and I had our general manager look for ages, but he kept telling me there was nothing and it was all too expensive. So then I just went online and literally signed the lease, he didn’t even see it. It took patience, but we got there.”

On the O&M range: “We start with the colour, and then the haircare’s all highperforming naturals. We’re probably the first company that quite successfully straddled salons and high-end retail. We had the first five-free-formula in the shampoo, so it was sulphur and parabenfree a long time ago. But what we wanted was it to feel like luxury, but be natural. Glamorous women also want products in their bathroom that happen to be low-chemical. Why does it need to be green and brown and look like it’s in a health-food store? So the

The space's features: “There’s a really amazing rooftop up here that we’re going to use for events. But it was more the location, and I liked the big 44 INSTYLE

Which ‘Plex are you using?

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thing that we really go for, because we’ve been pioneering for so long, we talk about being ‘Made for Originals’.”

On Net-a-Porter: “We were the first Australian hair-care brand on Net-a-Porter, and we’ve been on there for about five years now. It’s not massive volume, it’s massive exposure.

It’s great positioning, and to be honest a lot of the retail we go into is more about brand awareness, the majority of our business goes through salons. But online is something nobody can argue with and it’s really good positioning. The business has increased enormously in the last twelve months - it’s actually tripled.

That’s partly why we built this space as well.”

Why business is booming: “We’ve always been pioneering this lowchemical hair colour, but when you’re trying to take a lot of chemicals out, sometimes in the past, you compromise on performance. While we always had a really loyal following, there were certain things that you had to do in order to get the grey coverage, and to get exactly what you wanted, and maybe the more vibrant red.

So what happened was, we spent two years developing CØR.color, which, we named because the core of the brand was colour.

And then the zero in the middle represents no ammonia, PPD, or resorcinol, which is what we’ve always taken out. The product now performs so well that all the benchmarking we did was against ammonia-major companies, and now it performs so well the business is escalating so fast. Also, the UK Council came out in the end of 2016, which was just when we launched a new colour, saying if you colour your hair with PPD you’re 15 per cent more likely to get breast cancer. And then there was a study done in California where they cited hairdressers as 50 per cent more likely to get bladder cancer. So we believe

that hair colour is becoming a health choice, that’s part of our brand as well.

We sort of hashtag, ‘Hair colour is a health choice’. And I think that if you can colour your hair without so many chemicals, why wouldn’t you choose that? Hairdressers are becoming more aware about what they’re breathing in, and what people are putting on their heads. So we’re finding that big salons are changing over from major companies all of the time to O&M. We’re getting calls everyday. We’re projecting a massive amount of growth, again, for this year.”

Celebrities and influencers: “We believe that the hairdresser is the modern-day influencer - that’s partly why Brad Mullins is our editorial ambassador. Hairdressers are some of the most passionate, creative people that you could get. And when they love your product, they really love it. So we’re more focused on the hairdresser than we are on the celebrity.”

The future: “We’ve got new products coming. CØR. color has 105 colours in it already, so it’s a full range. And we’ve just brought out a men’s quick colour, which is like a 5 minute colour, and we’ve got new shades coming out this year, and other product extensions. We’re now very focused on what’s next, and how do we keep moving. Plus we’re always still spending a massive amount of time and money on research into what else can we take out without compromising on the performance. I just want O&M to be the best that it can be, and I want it to be the most high-performing, natural haircare brand that’s Australian-owned and made.”

For more information visit www.originalmineral.com or call 1300 724 635

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INSTYLE 45

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INFEATURE

THE NEW COUTURE

HAVING THE OPPORTUNITY TO PRESENT HIS OWN SPIN ON A PARISIENNE INSPIRED SHOW IN PARIS FOR THE 110 YEARS OF L’ORÉAL PROFESIONNEL CELEBRATION WAS A HUGE HONOUR FOR OUR LEADING MAN OF HAIR DESIGN, DAMIEN RINALDO. ALONGSIDE PARTNER ADRIANA AND TIFFANY DECEUX THEY PROVED WHY THE TECHNICAL SKILL IN AUSTRALIAN HAIRDRESSING TAKES THE LEAD.

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art of just three international show segments on March 26 in Paris, Damien’s brief from L’Oréal Professionnel for his very own show was a rendezvous through Paris. Originally hesitant and wanting to do his own thing, the end result resulted in what was labelled the best show of the event and one that left some of the audience in tears - testament to the power of a strong collaboration.

“It all worked so well that the way they moved on stage was like no hair show you’ve seen before, it was absolutely beautiful,” said Damien.

Considering the models were leading dancers from the likes of Moulin Rouge, the presentation showcased movement and elegance in hair juxtaposed by a strong dose of Boris the Cuttery DNA - more of an internal skeleton structure feel with boning at the back of the Pony’s.

“We love couture work but it’s been the same for a long time.

You can you do a French wave or roll so many times but we tried to push it to a new level,” Damien said.

What resulted was something that really pulled at the heart strings and showed the strength of Australian hairdressing. The French, no doubt, love to see French work but the fresh twist left it one of the most talked about shows of the 110 years program.

“We call it the new couture – we’ve been doing the same 46 INSTYLE

couture for a long time in Paris but this show with dancers as models beautifully trained to move resulted in a far from usual show. Everyone flowed and had that Parisienne wavy aesthetic but with a lot more structure,” Damien said.

Damien’s aim was to cast different girls to give the show diversity. With 4 weeks prep time beforehand back in Australia creating hair pieces and cotton work all pre done.

The show had African, Asian, Scandinavian, French and many more models, giving great tonality through colour and creating a truly global stage.

“The show was a great opportunity and will be one of those things to look back on and really reflect what a great opportunity it was to work on a stage in Paris representing a global brand like L’Oréal Professionnel,” Damien said.

“One thing it really reinforced to me, is how good Australian hairdressing is. Our approach to hair is often a lot more technical and structured and it was so humbling to show what we are all about in a French environment,” Damien said.

Damien believes the most important thing with a show like this is to come in with a lot of ideas and prep and be open to collaborate to achieve a strong result. Couture presents a timeless aesthetic in fashion and hairdressing that we need to continually manipulate and explore.

WATCH NOW

INCONFERENCE

LUXURY FUTURIST: KÉRASTASE SUMMIT BALI

STANDING OUT IN THE CROWD AND GROWING AS A BUSINESS HAS BECOME JUST AS MUCH ABOUT THE ABILITY TO EMBRACE THE FEAR OF THE FUTURE AS IT IS ABOUT THE LUXURY SERVICE ON OFFER. IN BALI, OVER FOUR INSIGHTFUL AND EVENTFUL DAYS, KÉRASTASE ARMED THEIR LOYAL CLIENTS WITH THE BEST OF BOTH, WRITES CAMERON PINE.

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rom May 4 until May 8, in one of Bali’s most luxurious locations, Alila Seminyak, Kérastase welcomed not just Australia’s leading ambassador salons but leading salons from across the ditch, to curate a succession plan for an even stronger business partnership in Australia and New Zealand.

For leading salons it’s often considered that there’s not much you can change about your business, but after an invaluable series of days with Kérastase, it’s easy to see why it remains the most asked for salon retail brand globally. It’s not just the luxury levels of thinking from day one and parties at iconic sunset venues like Bali’s Tropicola, it’s about the balance of perspective and being a leader in an age where leadership is so easily mistaken for management.

Creating an innate balance where salon services, customisation and retail collide – the formula for growth was not just considered an offering of luxury but a method of mindset, with this year’s speakers focussing heavily on mindset to send ambassadors and salon owners home with a new level of thinking. A level of thinking that could master any challenge.

To shape new thinking you have to instil confidence, something the luxury haircare brand empowers their salons with by the bucket load. Touching not just on the ‘why’ you should be, but the ‘how’ of setting our minds for positive change, all touch points of the business were engaged from ambassador to owner.

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Opening the formal proceedings, Kérastase National Sales Manager Lara Woolley spoke of the crucial element of business survival today; understatnding the consumer.

“In business today we are all in a race for the future, a war for talent and a race to perfection,” Lara said.

“Salon guests are visiting less often, we are presented with a new generation of digital natives and we are competing for share of voice in a world where people are overloaded with content,” she said.

Not surprisingly, Lara confirmed the average person scrolled to the top of Mount Everest with their thumb every year, confirming just how far our addiction to technology is heading.

Commercial director of PPD Olga Zanetti followed on with consumer insights and trends, and having started her career in marketing, Kérastase and its consumer footprint continues to be a brand she holds close to her heart.

“There’s no denying consumers are visiting less frequently but the good news is spend is on the rise with an average of 4 per cent more per visit than the same time last year,” Olga said.

With positive factors still driving our industry there continues to be opportunities for services and creating a closer bond with the client just by using the right tools every visit.

“Preventative damage is what’s really driving her to spend,” Olga said. “But less often visits have resulted in 1 per cent growth across our retail which is a good benchmark to see where you are at,” Olga said.

INCONFERENCE

Despite the number of visits being down 1.7 per cent, the total salon market is up 1.2 per cent and in-salon services with a brand like Kérastase remains key.

It’s no surprise that L’Oréal group brands have great access to consumer research data from organisations such as WGSN and Mintel. This gives invaluable insight into shifting economic power, technology, population change, environmental shifts, changing values and overall trends affect salon visits.

There are 10 main global consumer trends driving what’s happening in shopfronts and salons right now; age agnostic, back to basics for status, conscious consumer, digitally together, everyone’s an expert, finding my JOMO (joy of missing out), I can look after myself, I want a plastic free world, I want it now and loner living.

Zink the Element of Hair crew

Moving from FOMO (fear of missing out) to the opposite mindset as information has overloaded our generation, it has also empowered a new breed that are happy to miss out.

It’s also all about wanting it now – a work life balance no longer exists. Today, it’s called a work life blend and we are all on 24/7.

“When I’m opening a website it need to download straight away, if it takes two extra seconds or its not loading I’ve gone somewhere else,” Olga said.

Olga set the mood for a mindset that is very similar to the approach many of us have with technology, yet it’s surprising how many salon websites still aren’t device friendly and super-fast on mobile.

“I am happy to pay more if it helps me reach my goals quicker and most consumers are the same. It’s important we make this

Circles of Subiaco and Circles on Fitzgerald

achievable. Digitally, there’s a duality where traditional and technology are blending.”

Competition is fierce and we are not competing against other salons, we are competing against restaurants, day spas and other service industries. Passive ageing is a new prose (40 is the new 30, 50 is the new 40).

“We don’t want to age, we don’t want to change, we just want to extend the good looks that we have,” Olga said.

Traditionally, the Kérastase consumer is in the 40 plus category.

They're affluent, without kids, or they’ve grown up and left home. The brand is now putting a heavy focus on millennials and the younger generation who has hair health high on the top of their priority list, including alliances with trans international supermodel Andreja Pejić, who shares a lot of values with this generation. It’s all about a plastic free world of being responsible, sustainable and sharing diversity on social.

We will also start to see more superfoods transcending between beauty and hair with Kérastase being one of the first brands to introduce a beauty regime into hair, or being influenced by skincare for hair.

Olga also spoke about consumer insights per social group; Gen Y (a holistic approach to beauty) Generation X (all about preventing ageing) Baby Boomers and beyond (all about the skincare centric regime).

Generation Z on the other hand goes to YouTube for inspiration and information, and will continue to be a focus for Kérastase throughout 2019 and beyond.

Salon research shows that 90 per cent of women going into the salon aren’t recommended retail and as such the industry continues to miss out on further opportunities. It’s the aim of Kérastase to not just acknowledge but change this figure through the guest experience - to have a conversation with every consumer that walks through a salon door and increase the number of product purchases.

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INCONFERENCE

Natalie Morris and Rochelle Fowler

The newly launched Blond Absolu range targets true heart, courage and positive acknowledgement to the 18-34 year old market everything we do. and comes with a strong “The best achievements come through encouragement, online and digital strategy, not through competitive demand,” Matt said. To learn is compared to the traditional to sometimes forget what we know and Matt spoke about Kérastase consumer that is how sometimes we had to unlearn before re-learning to traditionally older than the embrace the new . He talked the audience through brands average haircare consumer. that had reinvented concepts and charged more for a Nailing the market cheaper product, proving that with consumers, convenience and future areas for was king. development, Kérastase is One of the most talked about speakers in Australia and adapting to meet the needs now globally, Amanda Stevens, is known for her concept of Nicole Griffith and Angela Reilly of the consumer who wants selling to women. For her presentation, she focused on the it all. The first guest speaker future of the customer experience. She said understanding of the conference was Sally the consumer was all about mastering the business of being Healy who explained to busy and finding happiness in an uncertain guests the key elements world where health and true connection that made up the mentally was the new wealth. well workplace and key HR She stressed the importance or removing metrics. “A positive culture anything that was going to prevent starts with shared values – people coming to you, including Zip Pay younger generations are into and Afterpay. values and are wanting to “Within a tyranny of choice you need as ANDERS SORMSN NILSON. change the world,” Sally said. many ways to touch consumers as possible Sally then went on to encourage every guest to nominate two and the key to true connection is to find commonality through values they wanted in their salon and define a story around this to celebration, customisation and connecting your customers to each let the brand do the work. other to create a network of loyalists for your brand,” she said.

“Involve younger generations in team values and decision making Leadership influencer and body language and vocal intelligence so they will be right beside you,” she said. coach, Louise Mahler, hit hard with some home truths about body Sally spoke of the numerous ways you could attract the type of language that all do subconsciously. As an expert in psychology and team that you wanted. face to face engagement, she had the entire audience realising their She advised of the importance of having a second interview with retail consultation, greetings and body language were all needing everyone as prospective staff can often be well rehearsed with some serious work. saying what you want to hear, but not necessarily being able to back Making her way through the room the day before she spoke it up. on stage, Louise was most likely reading the guests, making Tina Winchester then spoke in more detail about mental health connections and watching body language to perfectly tailor an and some of the signs and symptoms we can look out in the people interactive session. She managed to get several guests on stage and around us. As the director of Mentally Well Workplaces, Tina used show just some of the many subconscious things we do when we the approach of understanding rather than trying to change a don’t have confident body language. culture when there were limiting mental health factors. “It’s not Overall, there’s no denying that the state of play is more about them and us, it’s about all of us,” she said. complicated now, whether it be recruitment in the age of Tinder, Anders Sorman Nilson is a true futurist and uses emotion and trying to create a true brand voice in a crowded market or finding universal realisations to explain the differences between digital and what you can master in a decade of disruption. One thing everyone analogue – for Anders it’s all about winning the digital minds and took away this year, and it wasn’t just one actionable anecdote from analogue hearts’ of tomorrow’s customer. a speaker, was a perfectly curated success formula marrying the “We are all getting digitally hacked at exponential rates but the best line up of speakers to create true change across mindset first. perfect blend of analogue and digital is to move friction seamlessly,” Where guest experience is key, team empowerment is met with Anders said. a myriad of challenges and the future and next steps can be blurry The cost of friction (time wasted in a business or waiting to pay or and instilled with fear, Kérastase enabled you to detoxify any checkout) has true costs to business. business blockages for an even stronger 2020 and beyond.

In a decade of disruption, Matt Church spoke about finding For more information visit www.kerastase.com.au

“We are all getting digitally hacked at exponential rates but the perfect blend of analogue and digital is to move friction seamlessly,”

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MBFWA

MBFWA '19 Hair highlights from a huge week of Sydney fashion.

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The who’s who of the Australian fashion scene glammed up for one of the most important nights of the year; the Mercedes Benz Fashion Week Australia 2019 (MBFWA) opening show. This year Aje had the privilege of opening fashion week with a stunning spectacle that showcased two of Australia’s iconic landmarks in all their glory: the Harbour Bridge and the Opera House.

TONI&GUY had the honour of being the show’s official hair sponsor, under the direction of Katy Reeve, while ghd was the official hair tool partner under the direction of Pauline McCabe.

Katy and Pauline collaborated to create a look that embodied the new season collection and ensure the hair complemented the Australian aesthetic and landscape showcased.

Inspired by ‘the land and the sea’, the hair featured strong partings to mirror the coast lines of Australia and gentle waves inspired by the ocean. Hints of masculinity were paired with soft, feminine touches in perfect synergy.

“We wanted this to feel a little bit Puberty Blues,” was how Richard Kavanagh described the styles he created for Redken backstage at the Bec + Bridge Resort 2020 show.

The opening show of Day Two of Mercedes Benz Fashion Week Australia was buzzing pre-show with Richard working his hands at keeping the look casual, young and lived in.

“The hair we’re creating is youthful, we’re making it very natural and organic,” he explained as he worked on the hair of one of the models of the moment, Bambi Northwood-Blyth.

Richard said the hair length impacted the way him and his team styled the hair. “For shorter hair, we are letting the haircuts do the talking and letting the natural texture be the highlight of the hair,” he said.

REDKEN

X WE ARE KINDRED Marie Cain for Redken created matte, lived in hair for We Are Kindred’s resort ’20 collection, Boheme Heart, at Mercedes Benz Fashion Week Australia. “The inspiration for today’s look is for the girls to look quite natural,” she explained. “What we’re creating is hair that has that lived-in texture, and reallyfly away.”

Marie said she tailored each hair style to be individual towards each girl, as there was such a diverse number of hair styles and cuts with each model.

GHD

X BIANCA SPENDER

ghd kicked off Mercedes Benz Fashion Week Australia before it had even begun, styling Bianca Spender at a pre-opening show in Sydney. With Mary Alamine as hair director, an undone look offered an androgynous aesthetic for clients to covet.

“I wanted the hair to feel relaxed and undone, yet still refined.

Incorporating a wet look finish gave an edge to this style so that it wasn’t too feminine or pretty,” Mary said. “Bianca wanted the hair to look like fingers had run through it, like it had been ‘lived in’ with a boyish flair to give some grit. Marrying masculinity with the wet look and femininity with the loose waves was key to achieving this.”

GHD

X BASSIKE This cult brand re-united with MBFWA showing their resort collection of bold earthy colours; think greens, yellows and neutrals paired perfectly by an undone and natural finish to the hair by ghd hair director Keiren Street.

Held at The Apollo restaurant in Potts Point, Bassike treated a very intimate numbers of guests to an exclusive dinner showing of a resort collection taking the brand from basic tee to sophisticated loose overcoats, one piece resort dresses, statement separates and a little more structure than we’ve previously seen from the basics brand.

Building the Bassike mood board towards a more lifestyle centric Resort '20, creative director Deborah Sams was inspired by a spirit of playfulness, with a view to lend more optimism to the modern woman’s wardrobe.

GHD

X JONATHAN SIMKHAI

Nearing sunset on a warm afternoon in Bondi, ghd and editorial expert Richard Kavanagh styled the hair for Jonathan Simkhai, creating the effortless beauty every hairdresser aims to create and that every client wants.

“The look was inspired by Jonathan’s inspiration for the collection, which was a girl at sunset, at magic hour, who looks effortlessly beautiful,” Richard said. “We’ve used the classic curl wand and in some cases the soft curl wand from ghd, to create a soft bend in the hair with a centre part tucked behind the ear, and just raked through with our finger so it’s just easy and effortless and undone.”

ORIBE AND HOT TOOLS

X MATTEAU

Much loved swimwear brand Matteau expanded into relaxed resort wear, transporting guests to an Amalfi Coast aesthetic, perfectly complemented by a sun-kissed and lived-in hair look by hair director Paloma Garcia.

The Matteau woman is liberated, artistic and embraces her natural beauty with the simple yet highly curated swimwear label moving to a full resort collection of loose silhouettes that you just want to ‘slip on’ and wander the waterside restaurants of the European coast.

“There’s a lot of diversity in the models and casting and this show is all about embracing that,” Paloma said.

WELLA PROFESSIONALS

X ALICE MCCALL

“It’s all about bringing back the haircut,” is how Keiren Street for Wella Professionals described the models’ hair inspiration backstage at the Alice McCall. “It’s nice to see haircuts again and to properly do hair, rather than the natural, natural, natural that’s everywhere.”

To get the “done” look, Keiren looked to the cool girls of the past for inspiration. “Today’s look is a nod to the sixties,” he explained. “She’s a teddy girl and a bit of party girl who loves to have a good time.”

MBFWA

WELLA PROFESSIONALS

X BONDI BORN

KEVIN.MURPHY

X LEE MATTHEWS

Over enviable Mediterranean cuisine at Bondi’s trendy Totti’s restaurant, guests watched the runway show for BONDI BORN at Mercedes Benz Fashion Week Australia. Complementing this major runway were three intricate hair looks from the incomparable Renya Xydis, creative director for Wella Professionals, incorporating braiding, styling and texture.

“The Australian woman loves to travel, the hair direction for the show was very much driven by looks that women can emulate at home, we showed wet hair because she’s always out of the pool, we showed slicked back hair because it’s what she likes to do before dinner, and to top it off we’ve included editorial iterations of ponytails and buns with a nautical nod,” Renya said.

Texture, style and form were all paramount in the hair look for Lee Matthews at Mercedes Benz Fashion Week, complementing the myriad of fabrics, textures and shapes evident in the collection. Hair direction by Nathan Gorman for KEVIN. MURPHY put eye-catching finishes on the 20 year anniversary collection for the brand.

“For Lee Matthews 20-year anniversary show KEVIN. MURPHY wanted to reflect the brand alignment perfectly,” Nathan said.

“Lee is known for her effortless pieces, her use of natural fabrics and her focus on simplicity, sustainability and inclusivity so we wanted to create a hair look that reflected this effortless appeal and had a ‘come as you are’ attitude. The look is a hair fold, not a top knot, not a ballerina bun, almost an elevated version of something the model could have done on herself. Each look is as individual as the woman wearing it.”

SHU UEMURA

X CHRISTOPHER ESBER

KMS

X HANSEN AND GRETEL Starting Day 3 of Mercedes Benz Fashion Week Australia, guests showed up to Hansen and Gretel’s Paddington Boutique on Sydney’s iconic Oxford Street for a luxe show dedicated to the power of femininity. With Venus as the ideal muse (and yes, that famous song playing to close the show) KMS and hair director Ali Holmes of Wild Life Hair brought the same ethos of strength in individuality to the hair look.

“Our icon today is Venus, you would have seen the painting on the front window when you came in,” Ali said. “It’s celebrating femininity and beautiful women and individuality in women.

Everybody’s own looks are being used and celebrated and with long hair we’re finishing it with a plait. We’ve chosen models that have their own looks to start with, if they have their own haircuts, beautiful texture existing in their hair already, we’ve kept it. If they have long hair we’ve added a plait.”

Christopher Esber’s penchant for signature minimalist tailoring and structured silhouettes was juxtaposed with an undone and dual textured luxury feel to the hair by hair director Daren Borthwick of Shu Uemura.

If you can’t take a holiday, Esber’s new collections believes you can bring it to your everyday wardrobe. The key message; was about connecting and disconnecting; at the desk to outof-office, done sophisticatedly Christopher Esber-style. The hair followed with the done, yet undone, feel to exemplify the essence of clothes being a bikini utility or a utility bikini and what you wear being more a state of mind than just a statement.

Hair was designed be both acceptable for poolside but tailored enough for the office.

GOLDWELL

TIGI

X TIGERLILY

Goldwell guest artist John Pulitano, creative director and cofounder of Headcase Hair, created two unique looks for Tigerlily’s ‘Aloha State’ Resort 2020 Collection looks. He looked to the past for inspiration with a nod to 40s and 50s Hollywood stars, like the famous by Lauren Bacall, an American actress known for her distinctive voice and sultry looks.

The first look was vintage beach girl glam. “We added a bit of glam with a soft wave at the front inspired by Lauren Bacall,” John said. “It’s high glamour meets beachy texture.”

X ANNA QUAN

O&M

X PE NATION

Diversity was the key takeaway from Brad Mullins who was styling models for O&M as P.E. Nation presented their first solo show ‘Physical Education by P.E Nation’ at Mercedes Benz Fashion Week Australia. For the second show on day number two of MBFWA show, Brad worked with PE Nation designers Pip Edwards and Claire to create hair that showcased “the ultimate cool girl texture”.

“What’s really important is the silhouette of the head,” Brad said. “We’ve done a middle part but have made sure that the girls’ natural hair texture is kept as it is to bring out each girl’s individuality.”

GHD

X TEN PIECES

In front of the inimitable backdrop that is Bondi Beach and staged on the iconic drained Icebergs pool, Ten Pieces, with hair styled by ghd, wowed their audience on the final day of Fashion Week. Utilsiing ten hair tools for Ten Pieces to prioritise individuality, the brand and hair director Travis Balcke enhanced the models’ natural beauty.

“I wanted to use ten different ghd tools for Ten Pieces – with varied techniques to enhance the model’s natural hair texture,” Travis said. “It was integral that we didn’t detract from their individual styles for the hair looks. The beauty of the ghd offering is that there is a thermal styling tool to suit every personal need and these looks gave us the opportunity to showcase how easy it is to use the tools at home to create a fashion-ready style.”

“Structure and softness” was the brief for models whose hair was tended to

by Jacqueline Pidd for TIGI at the Anna Quan interactive show. Held off-site at Carol Lehrer Crawford’s sculpture studio in Surry Hills for Mercedes Benz Fashion Week Australia, guests were invited to walk through the studio observing the collection much like an art show, allowing them to get up close and personal with the clothes – and the hair.

Jacqueline explained the hair was influenced by the marcel waves popular in the 1930s. “We went for a 1930s inspired look but with a modern twist,” she said. “At the front we’ve got a structured marcel wave, and at the back we’ve got a softer wave or with shorter hair, a bend in the middle.”

KMS

X DOUBLE RAINBOUU

Taking guests on a journey through a tranquil Chinese Gardens away from the hectic pace of Fashion Week, Double Rainbouu’s dynamism and diversity was at an all-time high with a curated hair look for each ‘United Colours of Rainbouu 20’ collection piece by KMS hair director Ali Holmes.

“Hair was very much about resort wear in the evening. It’s all about coming out of the water and being evening ready.

Textures in the hair are still Hippie and Boho but with a more evening element to it,” Ali said.

MBFWA

TONI&GUY

GOLDWELL

X CARLA ZAMPATTI Adding a new twist on the always sophisticated and expensive feel of Carla Zampatti, Hair director John Pulitano for Goldwell created a 70s rock chic vibe to give the hair a bit of an edge. Between luxe fashion and rock star hair, this was a look worthy of MBFWA '19’s closing show.

Sequined blazers as a maxi, yellow full-length, stripes, velvet and all the luxurious textures you’d expect from Carla – this fashion icon continues to create ready to wear that everyone wants.

With an on the runway performance throughout the show from Sydney’s Brandenburg orchestra, Carla delivered a sensational symphonic finale to be remembered.

Using Goldwell Double Boost on the roots to create a flat and less glamourous feel, “If it looks too full it starts to go into beauty and what we want is a mix between a softer silhouette and a strong retro vibe using a deep side part down over one eye,” John said.

X LEO AND LIN

It was collective hair royalty backstage for Leo and Lin, as TONI&GUY created the look, recent Australian Hair Fashion Awards (AHFA) Victorian Hairdresser of the Year Jo Smith directed the show and fellow AHFA New South Wales Hairdresser of the Year Katy Reeve worked on the team. The inspiring girl power and talent was well on display.

“Today I’m working on the Leo and Lin 2020 resort show, we have three looks we’ll be doing on the models,” Jo explained from backstage. “Our first look is a soft, romantic natural wave with a strong centre part, our second look will work with a textured bun, again a little bit romantic but more structured in its texture and our third look is a more lived-in, looser, grittier wave, with high shine around the hairline to really create structure in the hair.”

REDKEN

X KARLA SPETIC

GHD

X MICHAEL LO SORDO

Hosted at Sydney’s Queen Victoria Building over MBFWA, Michael Lo Sordo’s resort show had its luxe feel matched by the incomparable team at ghd, as led by session styling expert Richard Kavanagh. A refined collection of 21 pieces in black white was built on luxury tailoring and romantic minimalism, affirming the brand’s signature for alluring eveningwear. The hair look took this bold simplicity and harnessed it.

“The look for Michael Lo Sordo is very luxurious but effortless, it’s as if the girl is in St Tropez, she’s been fro a night swim, she’s got out of the pool, thrown on a beautiful gown, combed her hair and she’s just [perfect and fresh as she is. It’s clean and quite sleek,” Richard said. “When you look at the collection across the board what we wanted to do was make sure there was a simplicity and elegance that matches the collection. The key was using the ghd air hairdryer to directionally blow dry using the bristle brushes to make sure the hair is smooth, polished and luxurious, and we’re working natural oils to hold it in place.”

For Karla Spetic at MBFWA, Ben Martin and Redken utilised the creative brief inspired by Greek mythology to transform models into mermaids. Floating pearls, crimped styles and wild textures overtook backstage and the runway, making for a dreamy show with hair look highlights from the week.

“The beautiful siren show is inspired by Odysseus, the Sirens and in particular a renaissance painting, so what we’re doing is that the sirens are mermaids and we’re creating mermaid inspired looks,” Ben said. “We want the girls to look like they’ve just come out of the ocean so we’re using natural curls to embellish the textures that we’ve created. We have a range of textures, working with some of the girls’ natural textures and enhancing some to make it runway ready.”

TONI&GUY

X ST GEORGE NEXT GEN The next generation of designers had their models’ hair in legendary hands for the St George Next Gen collection showcase at Mercedes Benz Fashion Week Australia 2019. TONI&GUY hair director Katy Reeve, who recently took out the NSW Hairdresser of the Year title at the Australian Hair Fashion Awards, created two looks for the rising stars of fashion.

The first look Kate described as “very organic” which used “natural texture in the hair”.

“We’ve seen a lot of wet and sweaty hair this season, but what we’re doing is the complete opposite of that,” she said. “We’re creating a looks that’s very dry and matte.”

REVLON PROFESSIONAL

X THURLEY

For Thurley at MBFWA, Revlon Professional and Anthony Nader created their version of the strong woman. The interesting knotted look created an element of consistency in the fashion show, while texture remained pivotal.

“My inspiration for the hair for Thurley was that the hair is refined a little more,” Anthony said. “I think a lot of women overcurl their hair when they say they want to do natural hair but they end making it curlier, so basically what I’ve done with the hair today is we’ve put a slight wave in it but the secret is we’ve destroyed the texture of that wave so the hair looks a little more lived in but it’s a little bit more refined.”

REDKEN

REDKEN

X AZZO SWIM

The Azzo Swimwear MBFWA show took the wet look to its extremes, with the runway itself covered in water, guys walking down the catwalk in boardies or speedos and a suitably slick hair style from Redken and hair director Marie Cain.

“The hair look for today is a wet look and it’s for a swimwear label, the collection inspiration was for the guys to look like they’ve been on a summer holiday or they’ve gone for a summer run and they’re quite sweaty,” Marie said backstage. “The designer also used the words of a ‘summer storm’, we’re using the haircuts and pushing it forward or back depending on what looks good.”

X JUSTIN CASSIN

REDKEN

X MARIAM SEDDIQ

Boldness and the popular puffed sleeves, disconnection and layering in Mariam Seddiq’s dynamic line- up was perfectly given further attitude by a lived-in and layered hair look by hair director Diane Georgievski for Redken.

Seddiq perfectly personifies her own unique version of leading trends, textures and fabrics and makes it fun, so the 2020 Seddiq girl is all about looking like she’s had a good time – she’s sophisticated but certainly not uptight.

Not your typical French cool girl, but with a strong French finesse, each girl had to look lived-in. “She’s cool but she’s still sophisticated,” Diane said.

Rather than over the top avant-garde for the boys, Justin Cassin blurs the line between tradition and contemporary with tailored modernity. Hair directors Dmitri Papas and Justin Pace for Redken bringing an individual look of polish to a full gamut of men’s hair.

“For the guys it’s about individuality. It’s sleek, shiny and a bit wet looking,” said Hair Director Dmitri Papas. Long overcoats, tailored paints, shirts and jackets merged with more streetwear as Justin stated an authority in men’s lifestyle fashion.

INFEATURE

CURATED BY

KAVANAGH A TRUE EDITORIAL HAIRDRESSER WITH A MASTERFUL LIGHTNESS OF TOUCH, RICHARD KAVANAGH HAS CARVED A NICHE FOR HIS NAME BY MERGING THE INDUSTRY AND CONSUMER WORLDS TO CREATE AN ENVIABLE HAIR AESTHETIC.

What continues to inspire you artistically and drives you to do what you do?

To be honest, I’m still inspired by the craft. Every day I try to get a little bit better at one or more aspects of the craft of hairdressing. I’m kind of a hair geek and get really mesmerised by little things like combing hair, and sections, and the texture of hair. In terms of artistic inspiration, I’m inspired by the art world, both modern and historic art. Dark, satirical works, and graphic abstract stuff like Dadaism and the works of the Dutch masters. I also love it when I see someone have an ‘aha’ moment when I’m working with them. It gives me such a buzz to see the penny drop for someone who discovers a simple or easier way to do something they’ve struggled with.

What editorial question are you most commonly asked?

'How do I have a career like yours or what do I do to work towards more of your work?'. I wear so many hats, as a creative director for salon groups and brands, and as a freelance session stylist and as an entrepreneur and business owner, father, fighter and mentor. What I tell people is to learn how to self assess, look at what you do well and what you need to work on. Do more of what you do well, and develop the ability to incrementally improve in the areas you want to work on.

How do you find and capture inspiration each year for shows or collections or even education?

For shows, I’m largely inspired by the consultation process with the designer or 58 INSTYLE

creative director. Trying to find a visual voice through the hair to help support or amplify their vision for the character of the show allows me to tap into my intuitive creative process and allow ideas to bubble up.

Knowing I can trust my hands to execute the vision that my brain has, or at least have enough technique and craftsmanship to be able to figure it out, allows the freedoms to create. With education, I try to ask myself - 'if I was here, buying a ticket for this session, what would I want to take away, both technically and emotionally?'

And then I try to take looks I’ve done for shoots or shows and break them down into steps or techniques that can be adapted or used across multiple looks or concepts.

Largely, I just trust my gut.

If you could produce any show you wanted what would you do?

I’ve been lucky enough to have a whole lot of ‘career highlight’ moments. Too many to even remember. But if there was one show I’d love to be the hair director for it’d have to be Comme des Garçons.

What is it you love most about Redken and what keeps you loyal to working with the Redken brand?

For me, at the heart of Redken is a passion for people and the betterment of our industry as a whole. It’s inclusive, and progressive, and as a brand, Redken seeks to empower the stylist. I find that inspiring and humbling.

One thing that’s changed for you in 2019 vs 2018?

The biggest thing that’s changed is I’ve become the Co-CEO of a beauty tech

company - piiq. Being involved in a world first innovation, and traveling the world to showcase what we’ve done here in Australia has been crazy!

What has been the biggest challenge for you as an artist this year?

The biggest challenge has been managing my time. I’ve had to hire a full time PA just to manage my diary even though I have an agent to manage my bookings and invoicing.

INFEATURE

THE SUM OF IT

HAIRCARE AUSTRALIA HAS ESTABLISHED A LEADING PORTFOLIO OF BRANDS THAT WILL BRING TOGETHER AN UNRIVALLED GROUP OF INDUSTRY CREATIVES AND BUSINESS OWNERS IN NOUMEA (AUGUST 16-20) FOR THE HAIRCARE BUSINESS SUMMIT. PREPARE TO ESCAPE TO A NEW MINDSET.

W

orking on both personal development and business, the Haircare Australia 2019 Business Summit takes guests to the idyllic shores of New Caledonia over four entertaining and educational days of discovery at the Chateau Royal Beach Resort and Spa. “It is essential to allocate time to work on your business,” said Sales and Education Director of Haircare Australia, Ward Gauvin.

“I’ve found, personally, when I travel, I become more creative. Because you don’t have those day to day to-do list type distractions, you’re able to think more laterally and more deeply about the business,” he said.

Targeted to salon owners and managers, the four night and three day conference not only provides access to network and socialise with industry leading figures, but allows you to dive into the latest industry outlooks as well as global fashion trends that are influencing consumer purchasing decisions.

While the location of the Haircare Business Summit continues to change, the motivation behind it remains the same. “Haircare wants to help salon owners and managers develop their business skills, and their personal development to continue to grow, because if we have a healthy, strong hairdressing industry, well, then our company has a stronger future,” Ward said.

Haircare Australia isn’t interested in an off-the-shelf business conference and have made it their mission to understands the innate creativity of their clients’ minds and their need for real stimulation.

“The Haircare Business Summit is a really unique experience” he says. “I wanted to select a location away from mainstream destinations to offer a different cultural experience.”

Testament to Haircare Australia’s commitment to your business growth is the leading line up of guest Speakers; Bruce Cotterill: An experienced leader of strategy, business improvement and transformation through people. Bruce was a guest speaker at the previous Haircare Summit and his Seven Principles of Profit really resonated.

Lorean Cairns: Meet an Evo stockist from New York!

Lorean Cairns is a cofounder of the Fox and Jane Salon Group – a company that has scaled from five to 150 employees and gone international in a few short years.

Phil Nosworthy: founder of Switch Inc., Phil is a multi-disciplined executive coach, global speaker and influential change-maker with a focus on making both your business and life meaningful.

Dr Louise Mahler: An expert in body language, Dr Louise Mahler will entertain the Business Summit with her deep and witty insights into the different types of personalities who walk through your salon door.

For more information visit www.haircareaust.com or contact salesupport@haircareaust.com or 1300 437 436 (option4) to reserve your place.

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60 INSTYLE

Fairy floss, carousels and limitless colour - join the winners of the Matrix Collective Competition with a colourful two days down the rabbit hole.

Photography by Emily Abay, Hair by Matrix Collective Competition Winners, Styling by Ella Murphy, Makeup by Ash Carpenter, Production by Ida Almasi Olivia (left) wears Rotate dress (worn as top), Bianca Spender Pants, Zara shoes.

Leilani (right) wears Camilla and Marc coat, top and bag, Bianca Spender shirt, McGraw briefs, Jeffery Campbell shoes from Zomp.

INSTYLE 61

Hair by Danielle Colebert and Sandy Kennedy On Parks top and knit sweater from Filly’s Stable, Camilla and Marc skirt, Sans Beast bag, Zara shoes.

62 INSTYLE

Hair by Hayley Keep and Jayde Osterberg AtoĂŹr top, Maticevski dress

INSTYLE 63

Zoe (left) hair by Shauna Moore Mercy (right) hair by Leanne Kay and Harrison Sansom Zoe wears Scanlan and Theodore dress, Kate Sylvester knit sweater, Camilla and Marc skirt and coat, Nike socks, Pam shoes from Zomp Mercy wears Camilla and Marc Top, Yeojin Bae dress, Acler coat, Essentiel Antwerp bag from Filly’s Stable, Jeffery Campbell shoes from Zomp, Lucy Folk jewellery

64 INSTYLE

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66 INSTYLE

Hair by Ellana Dolman and Siobhan Tour Camilla and Marc top, Bianca Spender suit jacket and pants, Karen Millen skirt, Scanlan and Theodore belt

Hair by Moshe Vaknin.

Camilla and Marc top, Scanlan and Theodore shirt, Atoir suit jacket and pants, Chris Ran Lin coat

INSTYLE 67

Leilani (left) hair by Maria Puccio and Madison Logozzo. Moraya (right) hair by Leah Rowley Leilani wears Camilla and Marc top and coat, Alice McCall dress, Maticevski Cumberbun.

Moraya wears Ganni dress, Camilla and Marc Jacket (worn as top) Bianca Spender coat, Scanlan and Theodore Boots

68 INSTYLE

INSTYLE 69

Hair by Lauren Hutcheson Kate Sylvester top, Rixo dress from Filly’s Stable, Lonely Lingerie bra (layered)

70 INSTYLE

Hair by Joanne Bird Camilla and Marc suit jacket and pants, Ellery coat, Camilla and Marc scarf, Sans Beast bag, Jeffery Campbell shoes from Zomp

INSTYLE 71

Zoe (left) wears Scanlan and Theodore dress, Kate Sylvester sweater, Camilla and Marc skirt and coat, Nike socks, Pam shoes from Zomp Olivia (middle) wears On Parks top and knit from Filly’s Stable, Camilla and Marc skirt, Sans Beast bag, Zara shoes Mercy (right) wears Camilla and Marc top, Yeojin Bae dress, Acler coat, Essentiel Antwerp bag from Filly’s Stable, Jeffery Campbell shoes from Zomp, Lucy Folk jewellery

INPROFILE

ON SET WITH MATRIX COLLECTIVE COMPETITION WINNERS

WITH A SENSE OF ENERGY AND COMMUNITY, THE MATRIX COLLECTIVE COMPETITION WINNERS FLEW IN FROM AROUND THE COUNTRY TO CREATE THEIR OWN LOOKS ON SET WITH THE INSTYLE TEAM - RESULTING IN A SHOOT THAT WILL GO DOWN IN HISTORY.

HAYLEY KEEP AN D JAYDE OSTERBE RG

Earth Wind Fir e Hair, Perth WA Team Winn ers

SHAUNA MOORE Lemon Laine, Pe rth WA Individual Wi nner

“I get to prep a lot with others behin d the scenes thi s tim e I got to be in the spotl ight! It’s nice to show off my ski ll set as a ha ird res ser to see what I ca n do .”

LEANNE KAY AND HARRISON SANSOM

Stevie English Hair , Sydney NSW Team Winners “It is great to be a part of the whole experience from brief to seeing the looks come to life. Editorial is so different to salon hair and it’s amazing to learn from the best.”

74 INSTYLE

MATRIX ♥

MOSHE VAKNIN

lbourne Gloss Hair Dez ign, Me ner Win ual ivid VIC Ind

INPROFILE

ELL ANA DOLMAN AND SIOBHAN TOUR

DANIELLE C OLEBE SANDY KEN RT AND NEDY OMG Hair Bar, Brisba ne Q LD Team Winners

Hairhouse Southland, Melbourne VIC Team Winners

AN D MARIA PUCCIO ZZO O G LO N MADISO Adelaide

Hair Studio, Acqua Lounge s SA Team Winner

“Today’s shoot has bee n eye opening, it’s a whole other world to hai rdressing!

The Matrix Col lective com petition has let our creative juices fly.”

JOANNE BIRD

Coast B& B Hair Salon, Gold ner Win ual ivid QLD Ind as I thought “I entered the Collective to showcase it wa s a great platform to outlay ing my work without hav used one I y. eas so s any costs. It wa ng her doi s wa I nts, clie n of my salo shoot just uld hai r and thought, ‘I sho ” er!’ you, let’s ent

LEAH ROWLEY

Stevie English Hair, Syd ney NSW Individual Winner

COLLECTIVE ♥

SON HUTCHE ide N E R U A la L g e, Ad e Loun Sciz zor inner idual W In SA div

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MY WAY

EFFORTLESSLY COOL BILL TSIKNARIS

Director Tsiknaris Hair and AHFA 2019 Avant Garde Hairdresser of the Year I like the overall look and style of this outfit, it gives off a very down to earth, fun and feminine first impression. I would however ditch the boots and instead opt for a pair of killer heels! This would really dress up the look and add polish to her ensemble. As she has such a relaxed, loosely fitting top I think it’s important to have an element of strong and sexy, and those legs should be shown off! In regards to her hair, I can see so much potential hidden under all the excessive length, and the colour looks a little too livedin. The length looks too long and too much gravity pull is happening. I would approach by removing a few inches off the length and creating a seamless layering technique which would remove weight and create movement without having the traditional layering lines. Beautiful, undone sexy hair that looks effortless not only suits her face but her whole silhouette. I would make her colour more of a cool brunette highlights that look like she was born with them. To achieve her look, I would focus baby-fine highlights on the mid-length and ends of your hair, as well as the pieces framing her face then an overall background that adds some depth with her new style. Before blow-drying I would apply the correct foundation products for support and hold to ensure the look is just off the runway with lasting volume and texture with memory. I’d apply L’Anza Healing Strength Neem Plant Silk Serum for heat protection and glide ability and spray from roots to ends with Show Beauty Lux Volume Mist to amplify thickness and volume. I’d use a ghd curve classic wave wand to create soft undone waves, finishing with L’Anza Healing Style Dry Texture Spray to give touchable volume with memory.

The look - all about that effortless looking finish.

MY WAY

FEMININE AND FLORAL JO SYM-CHOON

AHFA SA/TAS Hairdresser of the Year, salon owner and director at Jo Sym-Choon My first impression is that the colour of the dress completely drains her skin tone.

I’d like to see the dress colours reversed, with pale pink flowers on a deeper colour background. I’d lose the bag and add one that suits the lighter colour of the dress, along with sandals to match.

I actually like the length of her hair, but I’d like to make it a brighter blonde with some contouring babylights around her face and through her parting. I’d lighten her natural base colour a little and tone the blonde to a pale oyster, keeping it on the cooler side to suit her cool-coloured skin.

As a Revlon Professional ambassador I’d naturally use their colour brand Revlonissimo . I’d use the new Super blondes 12.22 (iridescent tone) in foil with their new Satinescent range additives .821 ( Mauve) to add a more intense oyster tone, mixed with 12%. I’d work to the crown using fine weaves with wider spaces, and focus more around the fringe area. After that, I’d apply the remainder of the colour freehand through to the ends to intensify colour. Ten minutes before development time is up, I’d apply soft lightener from the brand's superblondes palette to the roots, mixed with its own soft lightener developer for 10 mins to shift the base.

I’d soften the edges of her cut by taking away the bluntness and adding soft internal layers to release the natural movement in her hair. I’d also add a curtain fringe to enhance her cheekbones.

To style her hair I’d blast it dry using Revlon Memory Spray for some texture, then finish it off with a large curling wand to enhance the natural movement and give it all a looser look.

COVER STORY

CURLS CURLS CURLS GHD’S LATEST TOOL, TITLED ORACLE, IS YOUR NEW MUST-HAVE AVENUE TO STYLISTIC CREATIVITY, BUILDING COVETABLE CURLS WITH GROUND BREAKING EASE AND SIMPLICITY.

O

nce iconic for their straightening technology alone, ghd’s role and reputation as a global styling superpower has only grown, and its portfolio now expands from straightening to drying and styling of all sorts. Within this domain, welcome oracle, an innovative tool that makes curling easier than ever, putting it in the same simplistic realm as straightening hair for your clients, and developed in revolutionary fashion over 6 years with 675,000 hours of testing at the leader in heat styling R&D facility in Cambridge UK. “ghd oracle is the culmination of years of research, resulting in a versatile professional tool that combines heat to shape the hair, with a cooling system to set the hair,” said Steve Elstein, ghd Vice President of product development and research states. “This innovative tool heats hair to the optimum temperature of 185°C and then curls and sets the hair by flashcooling it with a temperature differential of over 100°C to ensure the style is set and that the curls last.”

The tool is able to simplify the art of curling with patented Curl-zone technology, using the oracle’s unique heat 78 INSTYLE

power and cooling setting effect to create a myriad of curls in just one stroke, leaving hair beautiful and healthy. The oracle has a “U” shape made of four ceramic plates that concocts an ideal curl no matter what section of hair is actually passing through the tool. Tilting the oracle at slight angles creates new and various curls and waves, from more defined to loose and beachy.

The oracle shapes the hair with its Curlzone technology, supplementing this with a flash-cooling system that sets the curl and ensures long-lasting results, while also making the tool is cool to touch and place on surfaces, providing consumers with a no fear curling experience. A small, high power fan draws in cool air and expels warm air to facilitate this savvy process.

1

4 ceramic plates° heat hair to the optimum styling temperature of 185°C to give the curl shape

2

T he unique U shape creates the perfect curl on all hair types

3

T he patented Curl-zone flash-cools hair quickly to set the curl in place

When styling, it keeps its optimal temperature of 185°C, which ghd has identified as the ‘glass transition phase’, today’s benchmark for heat styling, where material goes from brittle to malleable, and the ideal heat temperature. This protects hair from damage while embellishing its natural beauty during styling. “ghd oracle is a game-changer for creating curls and waves; there is no more wrapping or rolling hair, for the first time ever you can create the perfect curl in just one easy stroke,” ghd Global Brand Ambassador Adam Reed explained. “So many of my clients struggle to curl their hair, but with the new ghd oracle, curling is now as easy as straightening.”

“Curls continue to be a strong and growing hair trend, and with ghd oracle one tool is all you need to create a variety of curls, waves, and textures. It is a revolutionary innovation, which is why we’re so excited to put it directly into the hands of the professional stylists, delivering a tool which is exclusive to selected partner salons,” added Ludovic Dellazzeri, managing director, ghd ANZ.

“In many ways, ghd is going back to its roots with oracle.”

“Salons are where ghd is born and remain at the heart of our business. ghd oracle is our most versatile and creative curling tool yet – meaning education is vital for consumers to get the most out of it. Stylists are the key to teaching consumers how to confidently and easily use this professional tool to create these looks at home.”

“Our ghd oracle partner salons are required and committed to providing complimentary tutorials for all consumers so they can learn how to use the tool before purchase,” Ludovic said. “Hairdressers know they’re a trusted source of both knowledge and creativity for their clients, and we look forward to inviting more salons to be part of the ghd oracle journey.” ghd have continued to innovate and revolutionise the very notion of heat styling through their entire brand history, and oracle is another monumental step in that relentless journey. Look to the future of curls, heat styling and retailing tools with oracle.

For more information visit www.ghdhair.com/au INSTYLE 79

INSIDE SALONS

TRENDING SALON STYLE

Parisian

Luxe Plush Reinvent classy luxury just like the Parisians with this luxe salon look. Structural furnishings of black and white that features luxe textures; think faux marble, stone, concrete and a mix of matte and gloss finishes, are chosen to create depth and texture. Timeless quilted textures are key, combining a rich and luxurious palette monochrome design of marble, cool metallics and detailed wall panelling. Lavish light fittings and designer decor will complete this look.

Luxe Plush by Comfortel

This look is ab ou t luxury. Focu s on item s that are sim ple in form and let the te xture or finish prov ide the interest.

WORDS AND STYLING: LISA FELEPPA

Stacey Plush Salon Chair www.comfortel.com.au Emilly Hadrill Hair & Extensions Paddington, NSW Australia www.ehhairextensions.com.au

Kamil’s Hairdressing Sydney NSW Australia www.kamilshairdressing.com

Pierre Haddad Hair Management Sydney NSW Australia www.pierrehaddad.com

Uva Salon Prahran VIC Australia www.uvasalon.com

DESIGNER TIP !

Positano Salon Mirror www.comfortel.com.au

Bennet Front Counter www.comfortel.com.au

Barcelona Waiting Sofa www.comfortel.com.au

Luma Selfie Ring Light www.comfortel.com.au

Salon Franc, Armadale, VIC Australia www.labiosthetique.com.au

Lisa Feleppa is the Marketing & Brand Manager at Comfortel Salon Furniture. More about this look go to pinterest.com/ comfortelfurniture. For inspiration on salon interior ideas go to comfortel.com.au or @comfortelfurniture on Facebook or Instagram.

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LEARN MORE 1 800 972 141 www.hairdreams.com | info.au@hairandsoul.com.sg

INFEATURE

LOVEFEST JOICO’S NEW COLOUR AESTHETIC AND COLOR INTENSITY INNOVATIONS COME IN THE FORM OF LOVEFEST – TWO SHADES DEDICATED TO BRIGHT, BOLD AND PLAYFUL HAIR AND THE UNIQUE PERSONALITIES THAT GO ALONG WITH IT.

W

elcome LoveFest, two bright Joico Color Intensity hues built from muse and Joico Brand Ambassador Larisa Love, and dedicated to all things bright hair and bold vibes in all their glory. The creative colours allow you to be at your most artistic, with tones of Limelight and Aqua Flow expanding your palette and catering to clients who want to try out a brighter hue.

The colours deliver on two important fronts of vibrancy and damage protection, with hues that last through 20 shampoos. The formula also allows for no bleeding during application, becoming ideal for always trending and hashtaggable colour techniques and melts.

The technology allows for fades on tone and intermixable qualities with endless options. In terms of care, exclusive Quadramine® Complex reconstructs each strand for healthierlooking hair with more shine, while refreshing notes of citrus and flowers ensure the hues delight a myriad of senses.

The colourful options are ideal for clients who want to experiment with a brighter palette, or are looking for colour that can offer them health and condition as well. The formulas are additionally beloved for their shine and consistent colour deposit, while the colourist is kept front of mind with an ever-expanding palette that can be intermixed for literally limitless colour options, 82 INSTYLE

officially making hair the easel in total creativity.

The formula’s hydrating, quality-focused technology is built on top-tier ingredients, such as the aforementioned Quadramine® Complex, which acts as a defence system that protects the hair from cuticle to cortex. This hero complex is supplemented by Kuikui Nut Oil produced from the Hawaiian Candlenut tree, with essential fatty acids, vitamins and antioxidants to imbue hair with elasticity and shine.

The new tools work within the always expanding and iconic Joico portfolio, best utilised alongside the Defy Damage ProSeries system for optimal results, and with Joico Color Endure Shampoo, K-PAK Cuticle Sealer and K-PAK Intense Hydrator ideal for the service finish and after care.

Speaking to our Instagram savvy, millennial heavy and trend loving clients, LoveFest captures the festival aesthetic, social media rainbow hair crazes and era of experimentation that is 2019 with hues that prize shine, vibrancy and care, and technology that unleashes your inner artist.

For more information visit www.joico.com.au

L’ORÉAL PROFESSIONNEL

I CHOOSE

L’ORÉAL PRO

AWARD WINNER, EDUCATOR AND RUNNER UP IN THE 2019 L’ORÉAL PROFESSIONNEL COLOUR TROPHY, SCOTT SLOAN OF SLOANS, SYDNEY NSW, SHARES WHY HE CHOOSES L’ORÉAL PROFESSIONNEL AS HIS SALON’S ULTIMATE BUSINESS PARTNER.

1.Why do you choose to be with L’Oréal Professionnel and nobody else?

There are multiple reasons and perhaps that is the key to my choice!

Rather than picking and choosing what matters most, I find that they really do tick all the boxes for us as a salon and as creatives and educators. They are the most professional brand I have worked with as they never fail to consider both the professional side of the business and the end consumer. Obviously, they have one of the strongest global identities and that largely comes down to their reliable products which are loved all over the world.

2. What business support does L’Oréal Professionnel offer you?

It is multi-faceted and covers off both professional and consumer support. Their trend knowledge and insights are second to none and with that comes key education opportunities for my team across all aspects of cutting, style, colour and innovation. There are also multiple international networking opportunities through the Business Forum and product launches and events. Specific to our salon, we were thrilled with the amazing support they provided with the opening of our North Sydney salon. It might sound cliché, but they really felt like part of the family.

3. Creatively, how are you inspired by L’Oréal Professionnel?

I think for me to be truly creative, I need both myself and my team to feel supported and confident. L’Oréal Professionnel provides so many opportunities across the salon activity, fashion work, editorial shoots, global education and help with our own personal shoots, so we can’t help but feel inspired to create amazing work for them!

Most of all, I love that these exciting opportunities are not just offered to me but are actively presented to my team as well. It has helped to give Sloans the reputation it has for a thriving successful salon which new staff are excited to join.

4. What do you love most about your partnership with L’Oréal Professionnel?

They understand the Sloans brand and business needs so well and provide guidance and opportunity based around that understanding. I can safely say they have played a key role in helping the Sloans team achieve our record-breaking finalist nominations this year across the AHFAs, AHIAs and Hair Expo, both with business entries and creative entries. So far, we have had 15 Finalist nominations over the past 12 months - and three wins. We currently have our fingers crossed for Hair Expo!

We also had six finalists in the 2019 Colour Trophy, and the fact that Ruby Smilie from our Lane Cove salon won the Australian Rising Star award, and I received second place in the National Award, was hugely rewarding.

5. What marketing support does L’Oréal Professionnel provide that helps to drive clients into your salon?

Whilst we work with Jo Coles at Lily Blue Communications for all our trade and consumer marketing communication needs, Jo works closely with the L’Oréal Pro marketing team to leverage specific consumer campaigns across the Sloans platforms to ensure all consumer touchpoints are integrated. As an example, we have just launched the new INOA No-Damage social media advertising initiative that they created, which has been very easy and smooth to implement and complements our existing social media advertising activity.

Sloans have also been able to successfully build a number of authentic relationships with local brand ambassadors and influencers which gives us greater reach and exposure.

6. What are some of the best opportunities you have been given with L’Oréal Professionnel?

Too many to list! Personally, I love to travel, so being able to combine my love of education with travel makes me feel incredibly fortunate and I’m actually heading to India again very soon- a place I absolutely love.

Developing regular activities such as directing the hair for the Telstra Perth Fashion Festival is also a highlight as it allows us to build on our work every year and involve the team.

The opportunity to also work on the international brand campaign shoot with Jordan Hone was incredible and certainly a career highlight, especially as I was also able to invite Idy Duong from our Lane Cove salon to be part of it all too.

Anytime we are able to create a collaborative effort with as many of our team as possible, it reinforces why our relationship with L’Oréal Professionnel is so strong.

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t n i a p d a e H

ONE COLOUR

DUAL

PERFORMANCE N EndW

a oved impr

New triple conditioning system

Hydrolysed Rice Proteins’ penetrates into the hair’s cortex to replenish proteins

Wheat Germ Oil is rich in Vitamin E to moisturise the cuticle

Limnanthes Alba Seed Oil creates a protective barrier on the hair to prevent dehydration, rejuvenate colour vibrancy, and replenish shine and softness.

Contact your Sabre Corporation Business Development Manager or call 1300 764 437 to find out more

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Fudgehair

* e g a r e v o c y e r g % 0 0 1 * s e h s a w 0 3 r o f y c n a r b i v e d a sh

*when using Damage Rewind Shampoo and Conditioner

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UNDEFINABLE Meet Seb Man: a new class of grooming for the next generation man who knows no limits.

Photography by Milos Mlynarik, Hair

by Aiden Xydis, Styling by Danielle Soglimbene, Makeup by Cat Smith, Creative Production by Ida Almasi Neuw top and jeans

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Zara shirt, pants and shoes, model's own jewellery

88 INSTYLE

Zara knit, model's own jeans

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Zara knit

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Zara knit, model's own white tee, pants and jewellery

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INPROFILE

@aidenxydishair @themensgroomingroom @sebmanofficial

AIDEN XYDIS AIDEN XYDIS SEB MAN The Multi-Tasker Hair Beard and Body Wash

AN UNDEFINABLE MAN HIMSELF, SEB MAN GLOBAL CREATIVE ARTIST AIDEN XYDIS GIVES US THE RUN DOWN ON THE LATEST ADDITIONS TO HIS BARBER SHOP STAPLES. #UNDEFINABLE

Who is the SEB MAN? He is pretty undefinable! He is ‘one of the guys’, a boy’s boy who takes care of himself and is happy to show that. He is a ready-for-action kind of guy; confident to try a new look and doesn’t like to make too much fuss in doing so.

Where is the SEB MAN brand going?

Everywhere! Barbering has been a growing trend for some time now and I feel like, similarly to the SEB MAN brand, it is still evolving.

Salons are adopting their own personalities; you might find one that specialises in whiskey, coffee… or even art. There is always a place for a brand like this, so where does it end up? Your guess is as good as mine.

Your top products in the range?

My favourites would have to be the beard oil - ‘The Groom’, for both hair and beard. This gives awesome shine and definition without looking stiff.

Next would be the re-workable styling product ‘The Hero’, hitting versatility on the head this is a gel and liquid wax combined which gives a gloss finish and strong hold.

Lastly, the 3 in 1 hair, beard and body wash ‘The Multitasker’, is my (and I predict will be to many other males) the winner. Every man should have this in their shower, it does exactly what it says on the bottle!

BARBER ♥

SEB MAN The Hero Reworkable Gel

How would you describe your own style?

I like a bit of everything.

I wouldn’t say I look or fit into a certain category (tattoo’s aside!) I have tried a number of different looks.

Just a few weeks ago I decided to cut my hair from almost waist-length and seconds later found myself hacking into it myself. It didn’t end well. Lesson learned: always visit a salon when wanting to change your look.

What is it about SEB MAN that you relate to the most?

I am lucky enough to have had input in the brand from the beginning. I have played a part in everything from packaging to product development and education, so I feel like it is a small part of me. I have hundreds of different clients sit in my chair day in day out. It is an intimate space where often I know nothing about that person, I make that space my own; as does the SEB MAN.

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TREATMENT FEATURE

SKINCARE SECRETS

GOLDWELL'S NEW KERASILK REVITALIZE INNOVATIONS TAKE THE PRINCIPLES OF FACIALS, SKINCARE ROUTINES AND BEAUTY AND APPLY THEM TO THE HAIR AND SCALP, STARTING YOUR CLIENT'S REJUVENATION PROCESS AT THE TOP.

A

s professionals we all know that treating the hair is a necessity, with style, colour and cut all unable to function if the hair isn’t in proper health. It’s becoming increasingly apparent that that treatment needs to prioritise scalp care, with this area becoming the base point from where healthy hair can grow and flourish.

Innovations that tackle scalp issues are extremely necessary, as the scalp ages much faster than facial and bodily skin, negatively influencing the condition of

96 INSTYLE

hair and calling for as much attention as we all pay to our faces in morning and night skincare rituals. Enter Goldwell’s Kerasilk Revitalize, a range that takes the skincare components of exfoliation, cleansing and treating to truly help the scalp and transform your clients’ hair health.

The new products in the range are anchored around ECTOIN®, one of nature’s most powerful protectors to shield the scalp from oxidative stress, using this important technology to launch into salons and change them irrevocably.

Oxidative stress is the main cause of ageing in the scalp, caused by factors like UV rays, pollution, chemical stress, and extreme heat and cold. This can cause dehydration, imbalance and weak hair, symptoms that Kerasilk Revitalize aims to counter.

The range works by rejuvenating the scalp through protection from oxidative stress, combating the signs and effects of ageing through ECTOIN® and the innovative KERATRANSFORM TECHNOLOGY (KT³). This complex combines silk, Keratin, grapeseed and red

TREATMENT FEATURE

algae, ensuring colour protection and structural support, as well as reducing dandruff and oil in the scalp. These ingredients builds to the range’s new rejuvenating scalp care routine, inspired by luxury skincare, with a mask, exfoliator and cleanser as part of the ritual that begins in the salon and can then be maintained at home.

The salon service is formulated as the luxury facial for the scalp, which is comprised of an Exfoliating Pre-Wash, Nourishing Shampoo and Rebalancing Scalp Foundation, all as specially applied by a professional hairdresser. From there clients can choose from the Nourishing or Detoxifying serums, before finishing with a luxury massage. If this routine sounds familiar, that’s because it truly mimics a session at the beautician in its care, concern and formula to cater to scalp skin.

This in-salon session is complemented by using the service products at home, as sold on the retail shelf. The tools are comprised of Jojoba derived exfoliants, activating micro foam moisturisers and other high-grade ingredients to nourish, detoxify, protect, hydrate and rebalance the scalp, for total health and longevity.

Consumers spend a lot of time and money on the health of their facial skin, with rituals and routines in the beauty salon and at home to ensure optimal care. Now, these innovations, rightly, exists for scalp health too.

Goldwell’s Kerasilk Revitalize offers the luxury, nourishment and health benefits of skincare’s accepted components, extending this to the hair and scalp with top-tier technology from a brand beloved for their focus on true care. Don’t let this vital facet of haircare fall by the wayside.

For more information visit www.goldwell.com.au

REVITALIZE YOUR SCALP. BEAUTIFY YOUR HAIR. THE NEW KERASILK REVITALIZE – A REJUVENATING SCALP-CARE ROUTINE INSPIRED BY LUXURY SKIN CARE.

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Protect and repair Keep hair nourished, hydrated and heat protected with these standout treatment products.

ALTER EGO Italy Arganikare Day Therapy Miracle Beautifying Mask - 1800 137 480 FUDGE PROFESSIONAL Treatment Time Machine Top Lock - 1300 764 437 JUUCE 1 Minute Treatment - 07 3850 6200 KMS Tame Frizz Smoothing Reconstructor - 1300 135 722 HAIR 2 BEAUTY Charcoal Treatment - 1300 2427 2625 PERFECT HAIR Charcoal Revitalising Treatment - 02 9264 1115 HAIR RITUEL BY SISLEY Protective Hair Fluid - 1300 780 800 ORIBE Power Drops Hydration & Anti-Pollution Booster - 1300 725 122 KEUNE Style Heat Protect Instant Blowout - 1800 628 699 REVLON PROFESSIONAL Uniq One All in One Coconut Hair Treatment - 1300 738 776 MOIYA Scents Candle in Lumiere - www.moiyascents.com.au 98 INSTYLE

TREATMENT

ELEVEN AUSTRALIA Miracle Hair Treatment - 1800 104 204 SCHWARZKOPF PROFESSIONAL BC Bonacure Treatment for Coloured Hair - 02 9978 0666 JOICO Defy DamagePro Series 2 Bond Strengthening Color Treatment - 1300 764 437 DE LORENZO Et Equilibrium - 1800 800 347 DAVINES The Let it Go Circle Hair and Scalp Mask - 07 3850 6200 ANGEL PROFESSIONAL Color Protect Hydration Cream - 02 8781 0123 WELLA PROFESSIONALS INVIGO Color Brilliance Miracle BB Spray - 02 9888 7666 KÉRASTASE Blond Absolu Intense Fortifying Treatment - 1300 760 556 WHITE SANDS ER Fusion - 03 9781 5615 ELGON Link D Bond Keeper No3 - 1800 137 480 BHAVE Rescue - 1300 402 064 INSTYLE 99

TREATMENT

UNITE 7 Seconds Masque - 1300 386 583 MALIBU C MakeOver Hair & Scalp Treatment - 02 9666 3611 EVY PROFESSIONAL E-SMOOTH Restore Smoothing Conditioner - 03 9439 4841 TIGI Custom Create Heat Protection Spray - 02 8376 7477 MUK head muk 20 in 1 Miracle Treatment - 1300 768 264 ABYSSIAN HAIRCARE Anti Pollution Protein Treatment - 1800 700 510 AVEDA Heat Relief Thermal Protector & Conditioning Mist - 1800 061 326 18 IN 1 Bamboo Charcoal Willow Herb Kakadu Plum Treatment Mask - 1300 789 913 KEVIN.MURPHY Heated Defense - 1800 104 204 FANOLO Smooth Care Smoothing Protecting Serum - 1300 326 652 PUREOLOGY Superfood Strength Cure Treatment - 1300 651 991 REDKEN Extreme Cat - 1300 651 991 100 INSTYLE

HAIRDREAMS

MICROLINE MUST-HAVE THE MICROLINES SYSTEM BY HAIRDREAMS IS CELEBRATING 25 YEARS OF THE REVOLUTIONARY TECHNOLOGY. THE SYSTEM HAS BEEN REVAMPED AND REVOLUTIONISED WITH MODERN TECHNOLOGY FOR AN INNOVATIVE PRODUCT THAT OFFERS A TRUE ANSWER TO THOSE SUFFERING FROM HAIR LOSS.

T

he Hairdreams MicroLines system offers a myriad of practical advantages, resembling a naturally grown hair look as closely as possible and making swimming, exercise and other daily realities easy. It also allows for tailored care and a range of looks, as well as being safe and easy for hairdressers to use. This provides a modern alternative to wigs and extensions, greatly improving the confidence and mental health of those with thin or receding hair, particularly women.

“I’ve been involved with wigs for quite awhile, I’ve been hairdressing for 43 years and had a hairdressing salon for 7 years, we do a lot of work with people with cancer and hair loss, so I’ve been over to New Zealand and trained in wigs and I’ve been looking for something else because I knew there had to be another answer to people’s problems who had ceding her,” said Sharyn Blake of Vivid Hair. “I did some research and found out that there was something magnificent called MicroLines, which would be the answer to a lot of women’s prayers. With MicroLines you can attach it to hair and they can treat it like normal, they can go swimming and go to the gym and do what they want, they’re not gluing it on, it’s connected like a hair extension and it doesn’t damage anything.”

The technology benefits from a range of factors, including top quality hair, with 100 per cent real hair used, and a healthy, silky, natural texture to the hair. The hair also utilises a patented attachment system with the Hairdreams Bondingring as an ergonomic attachment for secure and lasting integration. Aditionally, the technology offers a temporary attachment with clips, and both systems allow a gentle and stress-free process.

“It’s a unique system and it’s the best quality hair in the world, its hand made and we can get custom made hair as well so there is a solution for 99 per cent of women’s problems with hair loss and hair thinning and we can come up with a solution for it,” Sharyn added.

The MicroLines product is built by experts with handmade craftsmanship over a period of several weeks, uniquely and exclusive at the Hairdreams manufacturing facility for next-level quality hair. The result is 10 different basic options, as well as 400 additional options ensuring there is a solution for every client. The

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3D technology also solves more complex client concerns, like specific bald spots.

MicroLines is long-lasting and durable, and can be worn for up to two years, as well through several uses.

“The main thing I love about Hairdreams is that the quality of the hair is premium, and the system and the way the hair is applied.” said Hairdreams educator Jaclyn Douglas. “I really enjoy these salons being able to learn our technique and put it into their salons with our education.”

Over 25 years Hairdreams has perfected the technology, with the confidence, ease and longevity attributed to the client and their needs front of mind. The Hairdreams education program supports this technology with the necessary training to offer salons that point of difference in service, and the MicroLines Generation 2018 edition builds on their knowledge and experience for more comfort, smoother hair, an easier attachment process, more variety and a particularly natural look.

Hairdreams’ MicroLines hair extension system is on the forefront of hair thickening systems globally, imbuing women and men with confidence and real solutions when they face hair loss or thinning.

The technology is constantly innovating itself, diversifying its portfolio and changing the hair loss game, and it’s time for Aussie salons to join the fray.

For more information visit www.hairdreams.com/en-au

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TREATMENT

PRAVANA The Perfect Blonde Purple Toning Masque - 1300 386 583 NAK HAIR Australia Ultimate Treatment - 07 3899 9133 GOLDWELL Kerasilk Revitalize Nourishing Serum - 1300 135 722 TRICHOVEDIC Luxury Moisture Surge - 02 9489 7776 INEBRYA Black Pepper Iron Mask - 1300 789 913 OLAPLEX Hair Perfector No3 - 1300 437 436 NATURAL LOOK Intensive Damaged Hair Therapy Concentrated Treatment - 1800 805 276 KHAIR Pep Transforme Leave In Serum - 03 9583 1575 KERATIN COMPLEX Picture Perfect Hair Bond Sealing Masque - 02 9666 3611 HAIR NRG Frizz Endz Keratin Masque - 1300 959 014 TERAX ITALIA Crema+Keratin - 1800 137 480 102 INSTYLE

NEW!

COOL COLLECTION

Ash • Pearl Blonde • High Lift

Delivering Cool Bases designed to achieve maximum coverage, great tones, intensity and beautiful soft blondes. From Ash Naturals to Intense Ash Bases - great for men’s blending - Cool Arctic Blonde to soft Island Violet Blonde. A range that will cool and neutralise warmth, also achieve maximum lift and stunning reflects.

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D i s c o v e r m o r e AT

LUMINART.COM.AU

MEET THE

STREETERS Created by the minds of hairdressers for real women, Redken’s Color Gels Lacquers are brought to life by the Oscar Oscar team.

Photography by Emily Abay, Hair colour by Nathan Armagnacq and style by Jacky Chan for Oscar Oscar, Styling

by Ella Murphy, Makeup

by Jeannie Cho, Creative Production by Ida Almasi Sandro top, Acne coat from Incu, Adidas bike pants, Ader Error pants and Lanyard + Carabiner belt bag all from Sub Type, Prada Sunglasses from Sunglasses Hut

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Maje top, Baserange pants, Chris Ran Lin coat and bomber, Vogue sunglasses from Sunglasses Hut, M+RC Belt Bag from Sub Type Hair by Redken Color Gels Lacquers: Redken Flash Lift to create dimension. Color Gels Lacquer 7RO & 6RO. Color Gels Lacquer 7CC. Color Gels Lacquer Clear.

106 INSTYLE

Amxander jacket worn as top, Camilla and Marc hoodie, Camilla and Marc Blazer (left), Chris Ris Ran Lin blazer (right) and suit pant Hair by Redken Color Gels Lacquers: Gels Lacquer 5GB. Color Gels Lacquer 4NW & 4NG.

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Camilla and Marc top (layered), Maje jacket, Chris Ran Lin vest and bag, Adidas pants from Sub Type, Sandro belt

Amxander jacket (base layer), Ader Error jacket from Sub Type (outer layer)

Ellery top from The New Trend, Nagnata crop top and bike pants from Incu, Fiorucci x Adidas Shorts and Belt bag from Sub Type, belts are stylist’s own

110 INSTYLE

Hair by Redken Color Gels Lacquers: Color Gels Lacquer Clear Color Gels Lacquer 6NA.

INPROFILE

JACKY CHAN NATHAN ARMAGNACQ THE TEAM BEHIND ONE OF AUSTRALIA’S MOST ICONIC SALON GROUPS, JACKY CHAN AND NATHAN ARMAGNACQ SHARE THEIR INSIGHTS IN TRENDS THE OSCAR OSCAR TEAM IS SEEING COME THROUGH THEIR TWELVE SALONS. How is Redken’s new Color Gels Lacquers influencing your colour work?

All of our Color Gels clients are walking out the door with incredible shine.

The colours are great for level low lightening, offers brilliant multi-faceted bright shades that are very easy to apply.

What’s coming up this year for the Oscar Oscar team?

2019 is the year of expansion for Oscar Oscar! We have 3 new stores opening in Melbourne and Brisbane within the next 8 weeks. With sights set on more salon openings by the end of the year the team are more motivated than ever and we look forward to what’s ahead for our salons this year.

How has Oscar Oscar stayed on top of being a leading colour salon?

Our intention has always been to inspire our clients and the industry by keeping up to date with the latest colour innovations and trends. This is why we were the first to market with Redken Color Gels Lacquers. We saw the opportunity to bring a leading colour product to our salons that allowed us design creative colour without the fear of damage.

What are some new techniques you are able to introduce with Redken Color Gels Lacquers?

Color Gels Lacquers and Shades EQ are the perfect colour combo to create the growing lived-in colour trend, but since the introduction of Color Gels into the salon, we have naturally started adding more multitonal work to our clients’ colours.

This has allowed more creativity and freedom of expression for the client and us as colourists.

What colour trends are you seeing walking through the salon this year?

We’re now seeing a shift from traditional balayage towards face framing colour. We are also seeing more clients who are now asking for vibrant and vivid colours!

EMPIRE ♥

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INFEATURE

ALLURING ALLURE HAIR AND BEAUTY SALON, WITH TWO LOCATIONS IN SOUTH AUSTRALIA, HAS CARVED AN IMPORTANT NICHE OF GLOSSY BLONDES WITH REAL, LASTING AND TOUCHABLE COLOUR THAT FORGO THE FILTER. BEHIND THE LENS, CONSTANT EDUCATION AND CRUCIAL TOOLS FROM LAKMÉ KEEP THEIR COLOUR WORK INSTANTLY COVETABLE.

W

ith a salon demographic largely based around millennials in two salons in Morphett Vale and Seaford Meadows, and a beachy locale for the latter, salon owner Alisha Heron knows her bread and butter is in stand out blondes, and it’s no surprise this particular colour work accounts for a major service in the salons. Heading to the Allure Hair and Beauty Instagram feed, the salons share these blondes to thousands of followers, capturing in one image an impressive commitment to education, service and evolution, as well as their significant relationship with Lakmé colour.

“I’ve worked with girls who used to work with Lakmé and said it was really amazing and they loved it, so I went to some hair

nights where they showed us the product and I played around with it,” Alisha said of her brand origin story. “The integrity of the gloss range is beautiful, it lasts really well, it is a really high quality range that fades out beautifully and doesn’t need to be freshened up.”

Alisha counts these glosses as a personal hero product, touting the included jojoba oil ingredient as necessary in creating that trademark #lakmeshine, but her love of the product extends to the range at large.

Her favourite formulas prove extremely versatile in catering to a range of client colour desires.

“One of my favourite formulas would be 7/61, because it’s a mixture of depth and lightness, it creates that equal medium of beautiful colour without being one or the

other,” she said. “I also love 9/13 and 10/20, that’s that beautiful clean colour. Another favourite is 10/40, that’s a strawberry blonde colour that has that punch to it and looks amazing on the right blonde.

Our clients love the shine and reflex in the colours, even something as simple as 5/06 has so much guts to it, it gives someone a lot of punch to their hair.”

The salon prides itself on its internal commitment to education, and the way it is constantly pushing itself to keep up to date with trends, industry happenings and social media crazes to offer everything and anything to their clients. Mixed with a unique and dynamic salon culture and DNA and that all-important quality of service with premium results, and their loyal client base and winning formula is plain to see.

“Our customer service sets us apart,” Alisha confirmed. “We create an environment that’s really fun and bubbly, and we deliver high quality work. We have quite an extensive education calendar for the year, we always try to evolve and keep up with popular things within the industry.

That’s definitely a very strong point, we’re always up with the latest trends; we’re able

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OF PARTICIPANTS IN A CLINICALLY SUPERVISED TRIAL

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@allure_hair_beauty

to offer that to our client base. There’s no trend that we would be confused as to how to go down that path, we’re always able to offer the latest in the industry to our clients.”

One of those major colour trends at the moment is a wearable and skilled look titled ‘face framing’. The dimensional aesthetic can only be achieved with the talent of the colourist and top-tier technology, another ideal challenge that Allure Hair and Beauty and Lakmé can tackle together with aplomb. Beyond these trends, the diversity of Lakmé means Allure Hair and Beauty has mastered all relevant hues, from their trademark blondes and beyond. “’Face framing’ has become very common, creating a little more lightness around the front with depth at the back,” Alisha confirmed. “Additionally, Lakmé has the most beautiful brunettes in their range, they have so much shine, depth and reflex.”

It’s not just the multi-dimensional hues that make for this perfect partnership, it’s also the pairing of two likeminded businesses that ensures a

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PATEATION NT

recipe for success, as Allure Hair and Beauty has found with Lakmé distributor Haircare Australia. The innovative family-style company matches Allure Hair and Beauty in their focus on education, professionalism and true, important relationships.

“I’ve been with Haircare Australia for a few years now, it’s very important for me to connect with brands that have a passion and want to see your business succeed, that’s the really cool things about being a part of Haircare Australia,” Alisha said. “They have excellent education like the Lakmé academy that we send two of our girls to every year and every time we send them to there we see such a great improvement regarding education. Haircare Australia is a really great company to be a part of.”

Thriving with trending, clickable and always evolving colour work, with the support of great tools, resources, brands and a stellar mindset behind them, Allure Hair and Beauty is a jewel of South Australia.

Here’s to strong mindsets and Aussie businesses helping each other succeed.

Discover the world of colour possibilities @lakmecolour @haircareaust. For more information visit www.haircareaust.com

FSP

[Follicle Stimulation Program]

THE PROVEN TREATMENT FOR THINNING HAIR IN MEN & WOMEN *Result of 2014 medically supervised trial at the Knudsen Hair Transplantation Clinic Sydney

02 9489 7776 sales@trichovedic.com.au trichovedic.com.au trichovedic @trichovedic

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VISIT US HAIR EXPO STAND F119

INFEATURE

THE LOYAL BREW

CREATING LOYALTY IN THE SALON IS OFTEN JUST AS MUCH ABOUT THE LITTLE THINGS AS IT IS THE BIG THINGS. WE ALWAYS REMEMBER THE SMALL DETAILS THAT MAKE UP A GREAT SERVICE.

D

etails like bad customer care or an average cup of coffee often leave the overall service falling short.

We show you how a Jura coffee machine eliminates this every single time.

Consistency is the holy-grail when it comes to the cup in front of the client, it’s very important to maintain a standard in-line with the salon services you offer. If you offer premium services you can’t afford to slip on the smaller things.

Jura’s new We8 machine is the ultimate fully automated machine ideal for a commercial environment. There’s no unnecessary wasted or plastic pods – it grinds the beans in one simple process.

With Jura you can personalise each client’s coffee order with just one button – not only smart but also the environmentally friendly solution when it comes to coffee in-salon where waste is already at an all-time high.

“Our machines are a great solution for the salon or clinic environment, they not only look professional and premium but produce coffee that you’ll always be proud to serve, no matter who presses the button,” Jura Australia General Manager, George Liakatos.

Perfect for salon positioning is the WE8 machine – capable of 30 plus cups a day with minimal fuss. Equipped with a 3 litre water tank, a bean container for 50 grams of coffee beans and a grounds container capable of holding 25 portions busy Saturdays never looked so good. The one touch functioning with TFT display screen creates trend specialties like the late macchiato, flat white or cappuccino all within an easy press even for the most inexperienced user.

For those wanting to go up another notch the X8 is the mother of all machines with an 80 cup per day capacity it prepares a full range of specialty coffees with milk and milk foam as well as black coffees and classic pot coffee. For tea lovers it also prepares hot water at different temperature levels. A solid fully height adjustable spout can create a specialty coffee or even two coffees simultaneously.

114 INSTYLE

Jura WE8

KEY FEATURES: It's clear that the Jura way provides plenty of advantages, from the use of beans over pods to an innovative app that allows for users to create a coffee profile for each of their clients that tallies their preferred ground, amount of milk and type of coffee, for ultimate personalisation. The salon can then simply press each client's profile for a totally tailored and luxe coffee order. Businesses can also save money by calculating the perfect product for their needs at www.bestcoffeemachineforoffice.com.au/calculators, putting the business front of mind. Also important for efficiency is that the machine is easy to clean and, aside from the milk container, all in one unit.

ABOUT JURA: The Swiss company was founded in 1931 by Leo Henzirohs, and has evolved by constantly innovating and favouring sustainability. The brand is an international juggernaut, with global and local models operating in about 50 countries, redefining the very nature of coffee, tailored service and luxe business offersings all at once.

Inject that Jura luxe brew into your salon today.

For more information visit www.au.jura.com

INCOLLECTION

IN THE NUDE

A NEW NEUTRAL-TONED GROUP OF IMAGES FROM Z.ONE CONCEPT, USING MILK_SHAKE, PRESENT THE NEXT MUST-SEE LOOK BOOK OF THE SEASON.

The collection is made to showcase colour that defines shapes from the ideal basis of nude tones, with an elegant, classy and neutral overall aesthetic. The monochromatic hues have an iridescent nature, with glamorous accents and a timeless sophistication. Allow them to inspire you.

CREDITS: Creative Direction Hair Team: Andrea Brasola, Paolo Venzo, z.one concept Education Team Hair Stylist Team: Diego Avellini, Carmine Spartano Hair Colourist Team: Xandra Pardo, Hugo Ferreira Session Hairstylist: Nicholas James Photographer: Kamil Strudzi Nski Art Direction: Maja Wiszniewska Fashion Stylist: Riccardo Linarello Makeup Artist: Mary Cesardi

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THE EDIT

Craig Smith

AUSTRALIAN HAIR FASHION AWARDS 2019 AUSTRALIAN HAIRDRESSER OF THE YEAR WINNER, FRUITION OWNER AND DIRECTOR How would you describe your style aesthetic?

“It’s pretty hard to pin down to be honest and it’s a bit of a melding of elements of street style, Japanese culture and minimalism.”

Tell us about design influences at Fruition?

“The beauty of Fruition and our team is that we are truly and unashamedly eclectic. Everyone embraces their own style and the work that inspires them most, but the thing that will always unite us is design driven by impeccable skill sets and some great taste. When you have a group that has harnessed technical ability alongside that elusive thing you can’t teach, that’s where we like to sit at Fruition.”

Where is your ultimate holiday destination?

“I’m pretty sure it is impossible for me to tire of Japan and it will forever be the ultimate, but perhaps it’s time to try somewhere I’ve never been before.”

Pick your poison...

“Wine and Negroni. Preferably not in the same glass.”

What hair product/tool are you loving?

“My Dyson and the entire KEVIN.MURPHY styling range. There are some seriously good gems in that line-up and the Fruition team and I have been loving them.”

What piece of clothing or accessory can you not live without?

“Easy. My famed Vans collection.”

Your top travelling tips?

“I find that we all get to travel far less than we would like these days and it’s always the things that we don’t do that we regret most. So, my advice is to make the most of your time away, have that adventure or experience, create those memories and don’t worry so much about the expense as you might not be back for a while.”

Dream car?

“Cars are my THING! I have a 57 CHEV and a 65 Cadillac, but I always think there’s room for a few more American classics.”

How do you let loose after a long week?

“The simple things- going for a long drive, hanging with friends and family, eating and drinking, then doing it all again.”

What music is currently inspiring you?

“Music makes my day, every day. I would expect a Xmas card from Apple this year thus was my contribution to their coffers! The Brian Jonestown Massacre is on high rotation, Connecticut rapper Apathy is in my ears a lot, as is Amen Dunes.”

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THE EDIT

Katy Reeve

AUSTRALIAN HAIR FASHION AWARDS NSW HAIRDRESSER OF THE YEAR AND THE NATIONAL CREATIVE DIRECTOR OF TONI&GUY How would you describe your style aesthetic?

“My style aesthetic is gritty, beautiful and honest. My latest collection, Portobello 1955, for which I was award AHFA NSW Hairdresser of the Year was a story of the Teddy Girls of the 50s. I love researching past hair genres and making them current.”

Tell us about design influences on Toni&Guy salons?

“As a global company we definitely draw on our heritage from London, but it’s important to adapt this to the Australian market. This year’s focus in on our social media channels. We want to show that all TONI&GUY salons have their own personalities and aesthetic that’s relevant to their local area and client base.”

Where is your ultimate holiday destination?

“I spent nearly four months living in Thailand when I was a backpacker at Railey Beach has some of the best rock climbing in the world. I could live there, eating, rock climbing and charging extortionate amounts of money for braids!”

Pick your poison...

“Chips (crisps to the Poms reading) I love them! When I go back to the UK it’s the first thing I do, get some chips and a Marks & Spencers sandwich. Yum!” What hair product/tool are you loving?

“I absolutely love label.m hair products. I’m totally crushing on the Wax Spray at the moment, I find it versatile and it gives that grungy feel. I’m also loving my ghd wand.”

What piece of clothing or accessory can you not live without?

“Earrings – I think I’m a bit of a chav deep down, I love a hoop.”

Your top travelling tips?

“I know it’s boring but little or no booze on the plane and also when you arrive at your destination overseas DO NOT have a nap, get straight into your new time zone. I never have jet lag.”

Dream car?

“Since I was little, a BMW soft top, I’ve always thought I would have ‘made it’ when I’ve got one. I don’t have one by the way!”

How do you let loose after a long week?

“At home with the kids, I have two boys and I love my home, it’s my haven. I also love being a soccer mum or riding bikes around Narrabeen lake followed by coffee and a doughnut .”

118 INSTYLE

What music is currently inspiring you?

“A Seat at the Table by Solange, she’s super cool and I love her tone , it soothes me when I’m stressed.”

Discover a world of colour you never knew was available with milk_shake creative permanent colour Introducing the new

COLLECTION

WATCH NOW

For stockist information, contact your state distributor; QLD + NSW: Conceptual Brands _ 1300 110 032 / SA + NT: Hair Beauty CO-OP _ 1800 635 545 VIC: K.Two & Co _ 0409 596 771 / WA: Ultimate Salon Supplies (08) 9204 2200 / TAS: AJHS 0409 014 070

INHAIR T H E

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A R R I VA L S

MR MUK Thickening & Texturising Shampoo - 1300 768 264 PERFECT HAIR Charcoal Revitalising Shampoo - 02 9264 1115 HAIR 2 BEAUTY Charcoal Shampoo - 1300 2427 2625 BHAVE Intense Toning Masque Slate - 1300 402 064 L’ORÉAL PROFESSIONNEL Techni Art Trans Former Texture - 1300 651 991 ALFAPARF MILANO Blend of Many Energizing Low Shampoo - 03 9336 2088 REDKEN All Soft Mega Shampoo - 1300 651 991 TRICHOVEDIC Luxury Argan Oil Treatment - 02 9489 7776 HERO HAIR Growth Serum - sales@cangro.com.au ANTI Shine Spray and Everything Shampoo - 0466 966 656 ALTER EGO ITALY Urban Proof Scented Mist - 1800 137 480 2 REASONS Argan Oil Serum - 02 9666 3611 INFUSE MY COLOUR Cobalt Wash - info@my-haircare.com ALFAPARF MILANO Blend of Many Extra Strong Gel - 03 9336 2088

120 INSTYLE

INHAIR

NOUVELLE Color Glow True Platinum Blonde - 03 9357 5560 TRICHOVEDIC Hair + Scalp Anti Dandruff Shampoo - 02 9489 7776 DE LORENZO Nova Fusion Colour Care Shampoo Rosewood - 1800 800 347

GOLDWELL Kerasilk Revitalize Rebalancing Scalp Foundation - 1300 135 722 ELGON Afffixx 37 Prep It - 02 9673 5733 L’ORÉAL PROFESSIONNEL Techni Art Pure Ring Light Shine Top Coat - 1300 651 991

ELEVEN AUSTRALIA Detangle My Hair Leave In Spray - 1800 104 204

KMS Moist Repair Anti Breakage Spray - 1300 135 722 TIGI Copyright Custom Complete Maximum Hold Hairspray - 02 8376 7477

NAK HAIR AUSTRALIA Volume Shampoo - 07 3899 9133 SILKY Technobasic Zero Iron Mousse - 03 9357 5560 CHRISTOPHE ROBIN Purifyng Shampoo with Jujube Bark Extract - sales@mcmimports.com.au

REDKEN Brews NYC Grooming After Shave Balm - 1300 651 991 JOICO Blonde Life Brilliant Glow Brightening Oil - 1300 764 437 CHRISTOPHE ROBIN Cleansing Purifying Scrub with Sea Salt - sales@mcmimports.com.au INSTYLE 121

INHAIR

SILKY Technobasic Zero Crystal Serum - 03 9357 5560 GOLDWELL Creative Texture Dry Boost 2 - 1300 135 722 INEBRYA KARYN Deep Shine Shampoo - 1300 789 913 KEVIN.MURPHY Session Spray Flex - 1800 104 204 SCHWARZKOPF PROFESSIONAL BC Bonacure Color Freeze Micellar Shampoo - 02 9978 0666 REVLON PROFESSIONAL Eksperience Color Protection Hair Cleanser - 1300 738 776 JOICO Defy Damage Protective Conditioner - 1300 764 437 DE LORENZO Defence Extinguish Thermal Spray with Argan Oil - 1800 800 347 INFUSE MY COLOUR Gold Wash - info@my-haircare.com ABYSSIAN Abyssian Oil Hair Mask and Shampoo - 1800 700 510 ANGEL PROFESSIONAL Color Protect Hair Mask - 02 8781 0123 REDKEN Dfrizz Dismiss Oil In Serum - 1300 651 991 WELLA PROFESSIONALS Invigo Blonde Recharge Cool Color Refreshing Conditioner - 1300 885 002 NAK HAIR AUSTRALIA Sea Salt Mist - 07 3899 9133

122 INSTYLE

Kelly, can you handle this?

Michelle, can you handle this?

Beyoncé, can you handle this?

I don’t think you can handle this...* - Destiny’s Child, Bootylicious * Excellent Edges do not have any association with Beyoncé, Destiny's Child or any other Bootylicious mega star.

We're just here for the Becky's with the good hair...and are happy knowing you now have this song stuck in your head. Love you Bey!

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SERIOUS ABOUT SCISSORS ...and not much else WATCH NOW

INHAIR

FANOLA No Yellow Shampoo - 1300 789 913 ALTERNA Caviar Anti-Aging Perfect Texture Spray - 02 9978 0666 FAVE4 Beyond Big Shampoo - 02 9666 3611 SCHWARZKOPF PROFESSIONAL BC Bonacure Hyaluronic Moisture Kick Conditioner - 02 9978 0666 PUREOLOGY Strength Cure Best Blonde - 1300 651 991 REVLON PROFESSIONAL Eksperience Hydro Nutritive No Split Ends Shine Serum - 1300 738 776 REF STOCKHOM SWEDEN Intense Hydrate Conditioner - 03 9553 2142 AVEDA Rinseless Refresh Micellar Hair & Scalp Refresher - 1800 061 326 TIGI Copyright Custom Complete Moisture Shampoo - 02 8376 7477 ANGEL PROFESSIONAL Dual Repair Shampoo - 02 8781 0123w NATURAL LOOK Purify Hair & Scalp Conditioner - 08 8300 1999 GOLDWELL Curly Twist Surf Oil 2 and Ultra Volume Dust Up 2 1300 135 722 KÉRASTASE Blond Absolu Anti-Brass Purple Shampoo and AntiBrass Blonde Perfecting Purple Masque - 1300 760 556

124 INSTYLE

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NAK NEWS

NAK IS A BRAND THAT HAS A LOT TO TALK ABOUT IN 2019, WITH A NEW DIGITAL PRESENCE, RELAUNCHED PRODUCTS, FORMULAS AND PACKAGING AND A REBRANDING OF SORTS. AFTER 15 YEARS, NAK IS A WHOLE NEW ENTITY READY TO BE DISCOVERED.

W

elcome the new NAK, its 2019 iteration based on their commitment to the salon industry, love of the environment and promise to always innovate. With the dynamic NAK rebranding in the news, we had a chat with Phoebe Perry, the brand’s Digital and PR Executive, Director of Education Robert Kovacs and Training and Technical Consultant Karen Cash about the brand’s core values and history, their myriad of activities now and what’s to come.

– ‘beautiful hair for everyone’. It’s easy to navigate with loads of content to get lost in. Discover the ingredients that make up our new Vegan Complex, find a nearby stockist or book in for one of our education classes. Check out our dedicated hub for NAK branded video content including product teasers, how to’s, new product launches, styling and education.

We’ve also launched a NAK Hair Profile Quiz; a quick and easy quiz that will help recommend the best NAK products suited to your hair needs.

INSTYLE: Tell us about the beginnings of NAK. KC: We started NAK fifteen years ago - what an adventure! It was time to create the brand we had been dreaming of, an Australian made brand that was salon exclusive. We wanted to create a brand that could truly help salons be successful.

Salon life is the guiding rhythm and pulse of our brand and it is our talented team that make it all happen. We absolutely love what we do. No matter the task we are up for the challenge, focused on being the best we can be for our salons and the industry. Partnering with salons into the future is our goal.

Working with them and the stylists to help them achieve success and reach their own creative goals is our purpose, that’s what excites us.

INSTYLE: Tell us about the relaunch and rebranding of NAK – what has changed and why was now the time to do it?

KC: Signature is our much loved and original retail range, created some fifteen years ago by Carmen and Tony Rigney. However, being a creative team of beauty aficionados, we are always dreaming of what’s next. Fifteen years is long time – the market has changed, packaging has changed and it was time to think about Signature in a brand new way.

So we set about transforming Signature to meet the changing needs of today’s consumer, looking for a closer to nature experience.

We keep a close eye on market trends and each day we receive calls for vegan products. This helped us to make the decision to switch from ocean inspired to naturally vegan.

So much has changed, including a lot of details in the packaging. It’s been a much needed transformation.

The ingredient formulations have been enhanced and enriched with ethical sourced, fair trade vegan ingredients. Quite simply we have taken the ocean out and put the earth in.

INSTYLE: What is new for the brand online?

PP: So much! We’ve recently gone through a complete brand transformation for our NAK Signature range and with that launched a brand new website! The website features a fun, clean, modern aesthetic that really reflects our brand message

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INFEATURE

INSTYLE: Explain to us what the products now entail in terms of formula and aesthetic?

KC: The concept for the aesthetic was to create a streamlined, modern collection that you would love to showcase in your bathroom, a style that could cut through the noise with a clear brand message and elevated shelf presence.

The priority for Signature was to transform Signature products with ethically sourced fair trade ingredients. Each product contains our bespoke Naturally Vegan Complex of Coconut, Aloe, Rice and Pear, accompanied by an abundance of ancient botanic als and exquisite conditioning actives of baobab, quinoa, indigo, elderflower and agave, resulting in effortless cleansing, care, treatment and styling rituals.

INSTYLE: Tell us about vegan ethos? How is this incorporated into the products and why was this important to you?

KC: We believe that the consumer is looking for a closer to nature experience. They are seeking out plant based cosmetics and brands that connect with their values. They look for products that are as natural as can be.

For us creating a vegan collection gives us the opportunity to provide that style of product - whilst allowing us to tread more lightly as a company, and take positive steps in caring for the environment. If we can create beautiful haircare without animal based ingredients, then why not do so?

INSTYLE: What is happening with NAK in terms of events and education?

RK: We’re excited by the introduction of bespoke education, inspirational classes, practical hands-on workshops and layers of new styling and colouring formats. We invite you to continue your journey of creative learning and join us for a face-to-face seminar or online education webinar.

We have just launched the second series for NAK Online Education. The Sessions share all there is to know about the NAK product portfolio, including the fundamentals of colouring,

science of hair and skin, advanced colour theory, social media, colour correction, visual merchandising and the Keratin Smoothing range. Join us online to become a NAK Colour Artist or Specialist Artist!

The latest trend in creative colouring, NAK Metallics, illuminates your blonde canvas with precious metal, colour brilliance, and shimmering metallic shades, creating bold and brilliant pops of colour, infusing opalescent tones of pink, ash and aubergine. NAK Metallics is supported by three quick and easy precious metal foiling techniques.

Our brand new NAK Clay Balayage seminars have opened nationally with sell-out workshops. At these hands-on classes, discover three simple paint-on techniques that are effortlessly adaptable to your salon and client. Delivered in a quick and easy to understand format, learn correct brush placement, blending and regrowth techniques to ensure beautiful balayage colouring results.

For hairdressers interested in being a stylist to the stars, become a NAKSTAR and join our style team; a chance to experience session styling behind the scenes. Be involved with TV shows, photoshoots, editorial styling, educational seminars and industry fashion events. This opportunity will see you working shoulder-to-shoulder with award-winning hair stylists and NAK Hair Educators. 2019 is shaping up to be the best year of NAK Education yet!

INSTYLE: What’s next for NAK Hair?

KC: It’s a bit like renovating a house, you start in one room and you just keep going. There is always something new and exciting happening at NAK HQ. Sharing the NAK Hair story with other like-minded salon warriors across the globe is probably our next journey as we prepare to launch NAK Hair into several new countries.

I would say NAK is gathering speed and building momentum.

We are adapting, growing and evolving as a brand to be future proof, but more importantly we are Australian made and owned, and authentic as ever.

For more information visit www.nakhair.com.au

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WATCH NOW

WATCH NOW

INFEATURE

STYLE STATS DYSON HOSTED THEIR HAIR SCIENCE 2.0 EVENT, ADDRESSING THE SCIENCE BEHIND HAIR, SCALP AND STYLING NEEDS DURING WINTER.

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ajor electricals conglomerate Dyson once again paved the way in the hair industry by educating on the science behind their tools, congregating hair legends and important engineers such as trichologist and educator, Simone Lee, Dyson Styling Ambassador and Creative Director of Wild Life Hair, Jayne Wild, Dyson Senior Principal Scientist who leads Dyson Hair Science Research, Rob Smith, and Dyson Advanced Design Engineer, Robyn Coutts, to educate in this field. The follow up event to last year’s science focussed soiree centred on the personal care category, particularly as this pertains to upcoming winter, by sharing significant information about the brand’s innovative tools and the nature of hair itself.

“At Dyson, we reinvent and disrupt ourselves constantly. We transform every category we enter with radical and iconic reinventions that work, perform and look very different. Our approach to understanding the science of hair is obsessive - we’re committed to studying hair from root to tip, how it reacts to stress, how to keep it looking healthy and how to style it,” Robyn said.

“With the Dyson Supersonic™ hair dryer and Dyson Airwrap™ styler, thanks to intelligent heat control, gone are the days of having to compromise on your hair health by using extreme heat to style your hair.

Developing products to protect your hair from extreme heat damage, while providing you with the ability to create a superior style, remains paramount to Dyson's engineers and hair scientists.”

The stats in Dyson’s commitment to the cause of great hair are evident, including the fact that the brand has spent over £75million on R&D to better understand the science of hair from root to tip. They work with passionate industry professionals to 132 INSTYLE

explore hair quality and styling habits, working with over 424 stylists worldwide.

Many of these collaborators are in our local industry, elevating their perspective on how the Dyson tools can work for our unique community, clients and climate.

The tool’s intelligent heat control has made it beloved amongst stylists, with its professional focus also ensuring it’s light in the hand and engineered for balance. As the brand continues to innovate, their Dyson Airwrap™ styler is engineered to create curls, waves and smooth blow-dry finishes without extreme heat.

“People want more than ever to have healthy looking hair. According to a study conducted by The Georgia Institute Of Technology, 52 per cent of selfies taken are about appearance and another study by Now Sourcing and Frames Direct reveals an average millennial is expected to take 25,000 selfies during their lifetime,” Simone said.

“I find hair and scalp dryness to be a very common issue for people that I

consult for, especially during seasonal changes,” she said. “The impact of extreme heat can cause irreversible damage to hair such as hair becoming very dry, dull and brittle. Extreme heat can also create scalp dehydration problems too. What I love about the Dyson Supersonic™ hair dryer is its sophisticated advanced air and Intelligent heat control temperature regulation technology. This feature helps to maintain hair health during and after styling.

"With Dyson, I find the evenly dispersed air flow assists with providing consistent styling results for my clients and makes it easier to smooth hair cuticles, giving hair a healthier, shinier appearance.”

The Airwrap™ styler also aids in the issue of extreme heat damage by allowing for drying and styling simultaneously, which saves time and avoids unnecessary extreme heat damage. This is important for hair that is constantly fighting for quality in the colder months.

“Hair is pretty robust, but during winter the movement between the cold outdoors and the heated inside, hair is constantly trying to get back to equilibrium,” Rob said.

“Water from the air will be absorbing into and desorbing out of hair as the humidity changes and this can really affect style and style retention.”

The science behind hair, hair innovation and hair health and styling continues to be paramount, as Dyson does the work to explain what your clients need this season.

Stay on the right side of the stats with a Dyson tool in hand.

For more information visit www.shop. dyson.com.au/hair-care

INFEATURE

HAND ME THE

BRUSH FUDGE PROFESSIONAL’S HEADPAINT PROFESSIONAL COLOUR SYSTEM OFFERS DUAL CAPABILITIES OF BRIGHTER COLOUR WITH A CLEANER LIFT, OFFERING UNLIMITED COLOUR POTENTIAL IN ONE TRULY INTEGRATED PERMANENT AND DEMI-PERMANENT PORTFOLIO. CHECK OUT WHAT’S NEW IN THIS EVER-EXPANDING RANGE.

H

eadpaint, from the geniuses at Fudge Professional, is the kind of colour technology that makes you appreciate 21st centuries advances. In a diverse range of colours, toners, developers and more, the formulas allow for thousands of colour-correcting micro-droplets to give up to 100 per cent grey coverage and maintain shade integrity and vibrancy between salon visits for up to 30 shampoos. The technology is built on the brand’s Triple Conditioning Complex, with naturally derived ingredients that amount to body, texture and shine in the hair.

The unique ingredients list is comprised of Hydrolysed Rice Proteins, which are miniature molecules that replenish proteins and build volume right into the hair’s cortex, as well as Wheat Germ Oil for Vitamin E, extreme moisture and a soothing solution to the scalp during colouring. Limnanthes Alba Seed Oil completes the trilogy, creating a protective barrier on the hair to prevent dehydration, rejuvenate the vibrancy of colour and replenish the hair’s softness and shine.

From a colour wheel perspective, the expansive range has the full sphere covered. Commercially, the range allows for blondes in every permutation, with Purple Viola Tricolor Flower for iridescent shine in bright blondes, champagnes, golds and ash tones. The colour can also create varied rich reds, imbued with antioxidant-rich Pomegranate Oil to neutralise proteindestroying free radicals, for lower porosity and lessened colour fade in the creation of coppers and radiant reds. Brunette lovers can also find deep hues, with Sage Extract in these colours stimulating hair growth and maintaining the richness of these warm tones.

The Headpaint technology offers ever component to make application more efficient, master every step in the colour service and suit the professional hairdresser. The Headpaint Crème Base features botanical conditioning extracts to nourish the hair through development, with mallow enhancing moisture and leading to an optimal colour deposit. The range’s Catalyst Developer has a moisturising oil complex to further hydrate the hair and aid in colour penetration, for an accurate colour lift, deposit and balance. The Colour Pigments themselves are uniquely blended to reflect the true tonal spectrum, with technology that ensures shine, longevity and clarity.

In terms of Headpaint’s capacity for a brighter lift, new products in their Ultra High Lift shades bring the range’s total to five hues of Cool Champagne, Rose Gold, Pearl Violet, Ultra Light Ash Blonde and Ultra Light Natural Blonde. The shades are enriched with Vitamin E and PRISM-Plex Technology™ that lift up to five levels and offer clear, crisp colour. The PRISM-Plex Technology™ contains amino acids which form a flexible polymer that adheres to the hair, filling cavities and protecting cuticles for smoother colour, while Vitamin E ensures optimal condition.

Fudge Professional had added new Gel Toner shades to their already long list of products in this area, with Pale Platinum, Petal Rose and Natural Nude joining the fold. These toners offer up to 85 per cent more shine, and are free from ammonia, PPD and parabens for healthy colour. The tools are enriched with calming Calendula flower extract to soothe the scalp after bleach application, and are intermixable with the core Headpaint range for total creativity and glossy hues.

In the ever-expanding Headpaint portfolio, the brand has also added the all-new Clean Blonde Speed+, a pioneering Violet Luxe Lightener that lifts up to seven levels with conditioning properties as well. The product is formulated with Mineral Oil, Baobab Oil and MEA instead of ammonia for a tingle-free, fume-free and strengthening lift option. Speed+ adds to this brand’s lifting army, which also consists of Speed, a powder lightener that offers quick development and lifting, Speed 2, a crème lightener in a smooth formula for on scalp lightening, and the gentle crème peroxide range of Catalyst Crème Developers. This collection contains five developer strengths that minimise damage, protect the scalp and deliver definitive deposit and optimum lift.

Headpaint is a dynamic range that continues to expand, break new colouring ground and inspire hairdressers to be creative with the right technology that only elevates their skill set. Make sure these rapidly increasing tools are in your colour arsenal.

For more information visit www.fudgeprofessional.com INSTYLE 133

INFEATURE

WENDY’S GOT A

GUN

THERE’S A LOT YOU DON’T KNOW ABOUT WENDY GUNN. HAVING ACHIEVED A SIGNIFICANT CAREER MILESTONE IN 2019 WINNING THE INTERNATIONAL L’ORÉAL COLOUR TROPHY AWARD IN PARIS, THERE HAS BEEN LOT OF MENTAL PREPARATION AND A ROLLERCOASTER OF A JOURNEY THAT’S LEAD WENDY TO MAKE AUSTRALIAN HAIRDRESSING HISTORY, WRITES CAMERON PINE.

Y

ou might be wondering about this title, 'Wendy’s Got a Gun', and its not just because her last name is Gunn.

It’s because metaphorically I don’t think anyone is more mentally armed to conquer anytghing than Wendy. Interviewing her again after knowing her for 15 years – we met an INSTYLE round table in 2004 and I have shared hotel rooms in LA, houses in her hometown of Brisbane and everything in between - what I didn’t know was that among her life of hairdressing and working Saturdays in salons in the 70s and 80s she made a lot of coin selling chocolate moulds through telesales. She even took home a whopping $48,000 in three days at the Brisbane ECCA selling ‘Wendy’s bag of handmade chocolates’. Turning over $100,000 a year in the 80s on a side business is no small feat, but after really sitting down with Wendy you’ll soon learn that winning an international award and running a successful salon is no matter of luck.

Back at the time, Wendy was a guest of our round table line up and one of the questions was asked that if you could do anything to your salon or business what would it be? Wendy’s answer at the time, as crazy as it sounded was, “I’d build a hydrotherapy pool at the back of the salon for all of the staff to use to help us stay healthy and create a salon retreat.” The funny thing is, she actually did this some seven odd years later.

One thing you need to know about Wendy is that if she says she is going to do it, she will. She writes it down areads these goals daily – all part of the strong mental preparation she embarked on before she won both L'Oréal Professionnel Colour Trophy Australia and Global. This is testament to the fact that it’s just as much about mental preparation and confidence as it is about technical skill.

Wendy has always had an inquisitive mind and an entrepreneurial element to her mindset.

“Colour Trophy is about commercial work, it’s not about impressing your peers, for me it’s about impressing your clients and your future clients. The clients you’ve had for many years are genuinely happy that you’ve achieved such an award and feel 134 INSTYLE

really validated that they are coming to someone that has reached that,” she said.

But despite this, for Wendy it’s so much more than personal validation or a business advantage, it’s a reflection of who she is as a person and how she’s lived her life – with true conviction and no regrets.

Wendy grew up in Ballarat with her mum and dad at a time in the 50s when her mum would go to the salon twice a week.

At a young age she wanted to be a nurse but her father didn’t really approve of that, he thought it would make her too ‘hard’ as a person. Ironically Wendy’s journey on her own raising three children after a relationship split meant she always has been, and still is, as tough as nails, but with a massive soft spot for comedic connection and creativity.

Wendy had one of those walking dolls as a kid and used to spray the dolls hair pink. Fittingly, it was a soft pink colour blend that won her the international award in 2019, showing the years of mental and physical preparation.

“I believe that if you are not interested in growing as a person you’re not interesting, so being passionate about my life day by day is very important,” Wendy said.

“I always try to have something new to look forward to and I try to plan the same for my clients. For me it’s about having the end goal in sight and not to be just about reaching the top but to enjoy the journey,” she said.

Wendy went and worked on cruise ships at 20 and has always had an inquisition for something more. She sailed through New

INFEATURE

Guinea and saw a job advertised so decided to stay and work at a salon in Rabaul – holding her down has always been a challenge for those closest to her.

Wendy then went to Melbourne and worked at a Malvern salon. It was where she decided to stay with her then husband, who was a lawyer, before she had a family phase where she didn’t want to work Saturdays and applied for a job at L'Oréal.

Wendy was then put on as a trainer to introduce Kérastase Australia wide.

In those days it was difficult to work for a company if you were pregnant so while Wendy was having her children, she opened a salon in Brighton in Melbourne – ‘Hair Design by Wendy Clark’. However only a few years later the salon burnt down due to a fire at the pizza place next door, so Wendy started doing hair at home. “I had people queueing up down the street and, as you can imagine, business was amazing in those days without many of the overheads we have now,” Wendy said.

Wendy then apprehensively moved to Brisbane for her husband’s work and still did salon work on Saturdays to keep her relevance.

“I was always very particular about keeping up salon work. It inspires me and I still do love working on the floor 5 days a week,” she said.

What you don't expect is that Wendy juggled a chocolate making business and designing and manufacturing chocolate moulds in all sorts of shapes and sizes.

In the days where TV shopping was a new craze, it was an easy way to make a quick sale.

But it wasn’t all smooth sailing, Wendy partnered with a telemarketing product company that sold over $100,000 worth of her stock and didn’t give her the money.

She also cites this time as the downfall of her marriage but she always found a way to rebuild.

“I used to have a semi-trailer pull up at my house with palets of stock – I’d even run chocolate making classes from my home while I had kids. If we had the internet back then I would have been a multi-millionaire,” Wendy said.

“It was all mail order and I had trouble keeping up with it. We were talking big bickies for the time,” she said.

Every Saturday when Wendy would be working in the salon she said people would come in and ask her were her children were. “There was a real stigma that if you had children you shouldn’t be working on a Saturday, but for me hair always had to be part of my life,” she said.

“I’m very driven. When I left Paris a few months ago I left my ‘not good enough’ there.”

It’s little wonder Wendy an write a book for whatever she puts her mind to, ‘Wendy Clark’s Book of Chocolate Making’ was released all while she was single with three children and left carless. She’d put the salon towels on her bike and ride to and from work with them.

Wendy’s direct personality and dry sense of humour is one of the thing’s you’ll love about her. Always willing to have a laugh, she can come across as tough and perhaps too blunt for some, but get to know Wendy and its one of her most celebrated qualities.

Wendy has always moved through life with a fierce sense of independence. In the 90s she worked for cult salon brand Artec – at the helm of the Queensland distributorship before it was sold to L'Oréal. She’s had business partners who

it always showed. Whenever I use L'Oréal Professionnel my business grows because of the quality of the colour, the support and the conferences that all make a big difference,” she said.

Achieving is also about work ethic, and not just while you’re working. Wendy had a week’s holiday before Colour Trophy to mentally prepare. Despite the preparation and confidence, for a long time, Wendy thought she wasn’t good enough but she’ll never forget that feeling on stage.

“Winning the Australian trophy was all I needed but to take it globally was a completely euphoric feeling. I finally understood what dancing for joy is. I was dancing on stage."

Wendy blew a kiss to the Australians but felt so much camerarderie like she was representing all the other hairdressers.

“It wasn’t about me . It was being proud to be a hairdresser. What has driven me for so many years are all the people that have said. ‘You’re just a hairdresser'."

The salon has no doubt been busy since the award but Wendy says you attract a lot of crazies too. People that aren’t happy wherever they go and expect you to be a magician.

“I’m not a magician and I’m very wary of someone that criticises other hairdressers - a lot of people aren’t being responsible for the choices they are making with their hair,” she said.

“We need to see the potential in the juniors that we have. I’ve got the best team that I’ve ever had with just five of us. They are passionate, have a great work ethic and I won’t listen to the millennial stigma because at the end of the day they are just people and they are amazing and I wasn’t to spend the next few years grooming them, training them and sharing as much knowledge as I can.”

Having never been bought so many bottles of French champagne and with a fun loving attitude towards the award, it may be her last Colour Trophy, but she’s certainly nowhere near dropping the scissors and colour brush. “I’ve only just begun.”

“The legacy I’d like to leave is that regardless of anything is that you just have to believe in yourself. Check in on your self-talk. I had to really truly believe in myself day by day.”

Two years ago Wendy was spending time in the South of France painting. Whatever she's doing or wherever you’ll find her, she always finds her feet.

“I’m very driven. When I left Paris a few months ago I left my ‘not good enough’ there.” haven’t always done the right thing by her but as Wendy so intently said, “Karma has a way of dealing with them. If you get greedy when it comes to money you burn off all the good relationships,” she said.

After huge rents in a Kedron shopping centre Wendy really wanted to be her own landlord. She decided it was her next goal and she found a house for her salon the next day. We are now talking early 2000s and while Wendy admits she really didn’t have the money to buy it, she managed to make an offer.

Wendy’s current salon INK for Hair in Newmarkethas just five staff and is a dreamy Art Deco Home with a front yard that clients just love going to.

“If you have a goal in sight you must write it down to make it happen. I started telling my clients I was going to Paris and was going to win colour trophy – it's OK if I don’t win but I really want to win. A client gave me a bottle of champagne signed by a racing car driver that said, ‘celebrate your next victory’, so I bought a chalkboard and wrote that I was going to win colour trophy on it."

The loyalist has been with L'Oréal Professionnel since she opened the Newmarket salon. “I cheated on them a few times and used a cheaper brand, but

INSTYLE 135

INFEATURE

NATURAL WORLD

WHEN IT COMES TO NATULIQUE, IT’S MORE THAN A BRAND. IT’S A PHILOSOPHY, FAMILY AND COMMUNITY – SAYS AUSSIE HAIR HERO BRYAN THOMSON-DIPALMA, WHOSE RELATIONSHIP WITH THE BRAND SUITS A LIFESTYLE, LOCALE AND MENTALITY DEDICATED TO WELLNESS.

B

ryan Thomson-Dipalma is one of Australian hair’s most celebrated returned exports, as a Hair Expo Colourist of the Year, international TV, film and fashion hairdresser and salon owner. In 2019, he, his husband and his son have left the bustling streets of New York to live in sunny Tasmania, with an enshrined philosophy of natural health and wellness, a major facet of his partnership with Natulique.

Bryan’s career in hair began in Brisbane and quickly moved to Sydney, where his apprenticeship led to salon ownership and work in the glamourous backstage settings of major entertainment productions, first in Sydney, then in New York. Throughout this journey, Bryan’s talent and many international connections and collaborations catapulted his career, but his core ethos and values geared towards health and wellness remained omnipresent. “ I was involved in my own personal wellness, I used more natural products in my life with organic food and practiced meditation so I ended up learning more about herbalism, I did a clinical training program in the US, and that made me always curious about including that part of my life in my professional life,” he said. “There weren’t really a lot of products at that time that were focusing on improving in that area, especially hair colour products, that would deliver the results that clients and hairdressers were looking for.”

These values led him to two important discoveries that would change his personal and professional life. First, a visit to see a family member in Tasmania altered his path irrevocably, sparking a move from frenetic New York to the calm shores of Tasmania, defined by its greenery, fresh air and community spirit.

“It’s been an incredible experience for us to move here because while it was a huge undertaking it was kind of like Tasmania opened up its arms and welcomed us and we’ve had an incredibly easy landing here,” he continued. “There are a lot of people from all over the world living here for the same reasons we’re living here – clean air, clean water – so I find using a product that has that philosophy in the creation of the product is a perfect marriage.”

Now that Bryan’s life could be entirely dedicated to his passion for wellness, his need for hair products that suited this mindset in both his own salon and his creative work equally required this natural stance. A former apprentice, whose passion for the environment he had inspired himself, introduced him to the brand, lauding the products for their capacity to cater to and satisfy clients and hairdressers in a natural way.

“I’ve been working with Natulique because they really fulfill the criteria of the products I’m looking to work with in my life,” Bryan confirmed. “It’s much healthier for me as a hairdresser to not have the exposure to chemicals.”

Bryan heralds Natulique for its high production standards, family values and desire to create a real community of likeminded people, connected by more than hair, that he has found right in Tasmania.

136 INSTYLE

“I have been working with thebrand and they have a very interesting philosophy that they’re a family, the founders of the company are husband and wife so it is a real family,” he said. “I have met with other hairdressers since I’ve been here who are using the product, they’re small salon owners or individuals. Everyone gets together and exchanges ideas about health and wellness.”

Bryan continues to use the product in his ever-growing creative work and salon services, with a particular penchant for the brand’s sun and heat protector products – a particular necessity in Tasmania - as well as the Moroccan Argan Oil for finishing hair, with a handy dose of Vitamin E. The Colour Shield shampoo also proves important in maintaining and caring for colour within the elements.

He continues work on TV sets and for local music artists, joining Tasmania’s thriving creative hub as another talented cog in the artistic bubble. Beyond this product use, he can provide a mentorship role to younger hairdressers, passionate about the environment and following in Bryan’s footsteps to treat it with kindness.

“A lot of young people seem to really be embracing a change towards healthier products, people are becoming vegan and becoming conscious of how products are sourced and if products are sustainable,” he said. “The ground swell is coming from millennials.

I see our role as hairdressers as influencers because we have intimate relationships with clients. We naturally educate people about products.”

“The industry is really changing,” he concluded. “It’s not so much about trends in fashion, it’s about wellness and work life balance, they’re very popular topics for people.”

With the skills, experience, products and true passion backing his significant role in the worlds of hair, health and wellness, Bryan continues to be a thinker and an innovator to embolden the movement.

For more information visit www.natulique.com.au

INBEAUTY

Viva glam 25

Beauty NEWS

Photography by Emily Abay, Hair

by Matrix Collective Competition Winners, Styling by Ella Murphy, Makeup by Ash Carpenter

Beauty boost

Supermodel Winnie Harlow has recreated the iconic MAC #VivaGlam campaign, first launched in 1994. To celebrate, the cult makeup brand has created a limited-edition Viva Glam 25th anniversary lipstick in the original shade, as well as Viva Glam II Lipstick and Viva Glam III Lipstick.

In Australia, MAC has raised almost $10 million for people living with or affected by HIV/AIDS that has been donated to local organisations such as The Sydney Children’s Hospital, Positive Life NSW, Victorian AIDS Council, Bobby Goldsmith Fund and the Western Australian AIDS Council. www.maccosmetics.com.au

Skincare finder Plastic surgeon to the stars Dr Chris Moss, and his wife Andrea, launched Liberty Belle Rx skincare range in November. They have now created the ultimate online skincare finder to help customers find the best skincare regime or product tailored for them. It takes just under two minutes before a personalised regime is emailed directly to a customer’s inbox. www.libertybelle.com.au/libertybelle-rx/skincare-finder

One of Australia’s leading beauty supplements brand, Beauty Boosters (BB), celebrated their official launch into Myer with a fun, interactive party.

Guests were transported in BB branded limousines and greeted at BB headquarters with collagen infused cocktails. Media and influencers were treated to signature waves by Natalie Anne Hair, express facials by Le Skin Code and the perfect ‘no makeup’ look touch-up by Alarna Taylor Makeup. www.beautyboosters.com.au

Smiles on trend One of the best accessories on show at Mercedes Benz Fashion Week Australia was a confident smile. Plenty were on show at the Invisalign Smile Exhibition, which featured seven images that were shot and produced by Sarah Ellen. Models and media were treated to a gallery-style experience with each image hung from the roof for attendees to view. www.invisalign.com.au

Deep clean Manicare announced their first foray into smart skincare tech with the launch of the Manicare Sonic Mini Rechargeable Facial Cleansing Brush. Using sonic vibration, the USB rechargeable mini cleansing device cleans skin deeply but gently with the option of three replacement heads: sensitive brush, exfoliating brush and facial massage brush. www.manicare.com.au

INSTYLE 137

INBEAUTY

e s n e t n I HYDRATION

Keep skin plump, smooth and hydrated during the colder months with these hyaluronic acids

DERMAVIDUALS Hyaluronc Acid Concentrate - 02 9960 1300 MEDIK8 Hydra B5 Intense - 1800 242 011 ELLA BACHÉ Hydra Hyaluronic cellular Serum - 1800 789 234 SKINBETTER SCIENCE AlphaRet Overnight Cream Face - 1800 648 851 O COSMEDICS Hydra Plus Sleep In Mask - 02 9712 8188 MESOESTETIC ha densimatrix - 1800 242 011 LA MAV Ultra Hydration Hyaluroinc Acid Hydra Max Serum - 1300 052 628 IMAGE SKINCARE Ageless Total Pure Hyaluronic Filler - 1800 625 387 PCA SKIN Hyaluronic Acid Boosting Serum - 1800 648 851 ASPECT Dr Hyaluronic Serum - 1800 648 851 ENVIRON HA Intensive Hydrating Serum - 1300 888 708 ALPHA-H Hyaluronic 8 - 1800 659 777 138 INSTYLE

INBEAUTY

LIVING Coral Stay on trend with Pantone’s Colour of the Year with these coral coloured cosmetics

CLARINS Moisturizing Long wearing Two Toned Lipstick Coral Gradation - 1800 861 888 CURTIS COLLECTION Mineral Shimmer Blush Coral Queen - 03 9421 5577 MARC JACOBS Lip Crème Core Cora - 02 8880 9446 CHARLOTTE TILBURY Kissing Coachella Coral - 0011 44 01202 629527 O COSMEDICS Rose Luminising Drops - 02 9712 8188 RAWW Pomegranate Crush Blush - 03 8544 8000 YOUNGBLOOD Crushed Mineral Blush - 1800 625 387 INIKA Organic Certified Organic Lip Glaze Coral - 03 8544 8000 SISLEY Phyto Lip Delight 3 #sweet - 1300 780 800 JANE IREDALE PureGloss Lip Gloss Spice Peach - 1300 850 008 L’OCCITANE Rose Eau De Toilette - 1300 752 764 SANTÈ Makeup Remover Coral - 1800 222 540 INSTYLE 139

POPUP

FESTIVAL STYLE ghd have captured the festival spirit with kaleidoscopic hues and plenty of shine in the all-new ghd Festival collection. The range is headlined by the ghd platinum+ styler, ghd gold styler and ghd air hairdryer. These beloved tools and their packages have been dusted in bold rainbow hues, soft and dreamy pastel tones, metallic sheens and bright, multi-coloured accents to adopt the festival spirit entirely. Visit www.ghdhair.com/au

PEGASUS

PADDLE BRUSH Aveda’s new Mini Paddle Brush offers a smaller version of the brand’s iconic Wooden Paddle Brush, with a lightweight design and extended bristles for easy detangling and styling. The packaging is made from sustainably sourced wood and constructed of 100 per cent postconsumer recycled PET, while the insert has paper printed with soy ink. The sustainable brush is an ideal travel took to add to your kit. Visit www.aveda.com.au

The latest tools, terms and technology VALENCIA

BALAYAGE BLEACH Robert de Soto has just released three new Balayage Powder Bleach formulas in blue, purple and white, offering specialised formulations to aid freehand colouring techniques. The products are clay based for silky consistency and ease of application, with the different shades catering to every hair tone. Visit www.datelinecity.com

Welcome the new and limited edition Black Popup from Glide Hair Tools, a new foils product that offers their signature sheets, with ten extra per box, as an extension of their ground breaking original Popup foils. The full 210 sheet box has embossed non-slip, single sheets with a lip, in chic black, to make work speedy and efficient for hairdressers.

Visit www.glidehairtools.com.au

The Valencia Shampoo Unit comes in chic black upholstery to suit any salon look, with the choice of a black or white basin to complete the aesthetic. The chair has an electric adjustable leg rest and an electric adjustable height. Always putting the salon front of mind, the technology is fitted with Australian approved tapware, and for the total luxe of your clients the chair can even lie completely flat. Visit www.joiken.com.au

Dateline Imports P/L has a new import in its mix, so you can welcome the Pegasus range of combs to Australia and New Zealand. Importantly, the tools are made from 100 per cent hard rubber and Flexinite Technology and offer seamless teeth and rounded edges. The range includes five tail combs with various sized teeth and tail materials, four cutting and styling combs, three barbering combs, a basin comb and four moustache and beard combs. Visit www.datelinecity.com

INFEATURE

THE

TERRY

TOUCH

TERRY HAWKINS IS THE ICONIC TRANSFORMATIONAL SPEAKER WHO CREATED THE FLIPMAN AND PITMAN DICHOTOMY IN THE EARLY 1990S AND CONTINUES TO RECEIVE STANDING OVATIONS FOR HER HIGHLY IMMERSIVE PRESENTATIONS. AS INSTYLE REAL TALK’S OPENING KEYNOTE SPEAKER AND EMCEE,WE CAN’T WAIT TO WELCOME HER TO AUSTRALIA IN AUGUST.

T

erry is an award-winning educator, author, and formerly Australia’s most booked female speaker.

Having personally trained thousands of hair salon retailers and stylists over the past thirty years, ranging from large national chains to a multitude of independents, Terry has an uncanny knack for the hair category and what it takes to create success. Her origins as a retail educator, and the ethos of her keynote address for Real Talk will revolve around the word empathy. “I was pioneering in the sense that words and themes that are in vogue today: empathy, compassion, or more unfortunately referred to as ‘soft skills’; these were experiences I ignited in the retail training room back in the early 1990s. Today, there’s nothing soft about them, and they are considered buzzwords, but to me and our company Progress Retail, is about real, meaningful connection,” Hawkins said.

“The hair category has the deepest opportunity for a heightened and more authentic connection.”

However Hawkins would argue, most of the work today involving compassion training and the likes are very superficial.

“Putting yourself in the other person’s shoes is just the first step of true empathy; there are additional layers most people never reach, but as tens of thousands of our alumni that have attended our inperson training programs would attest to- it is transformational.”

Transformational is a word in heavy use as it relates to Hawkins and the business she founded in 1989, Progress Retail (formerly People in Progress). At the age of 28, and with less than $200 to her name, she was able to sign her first retail training partner, the iconic Surf Dive N Ski, when it was owned by Tom Tsipris, and at a point when they only had four stores. The pedigree of Terry’s partnerships has been impressive, with retail brands like Mecca Brands, M.J. Bale, Seed Heritage, Camilla and Marc and many more listed as current clients.

142 INSTYLE

“The hair category has the deepest opportunity for a heightened and more authentic connection.”

Recognising the shift in technology and learning, Terry and her team have added the vital e-learning component, and are scaling this model throughout the hair category. The largest Price Attack franchisee, and the Chatters Hair Salons in Canada are currently in partnership with 24/7 access to Terry’s “HAIR” content.

“We know that the foundations of working in a successful salon are around sales and service, but the product knowledge and vendor piece is critical. That is why our learning platform, which we’ve built all on our own, enables not only the retailer to upload their own learning content, but the vendors are beginning to jump on the opportunity. We have a one-stop shop for all things hair retail that is proving decreases in employee turnover, increased average sale and conversion rates, and making for more satisfied customers who are getting their hair needs exceeded.”

Terry resides in Los Angeles with her two children Harison and Jackson however progress Retail has offices in Sydney and Chicago, for more information email hello@progressretail.com or Terry@TerryHawkins.com +1 310.910.3418

BEING A TRUE GENTLEMAN NEVER GOES OUT OF STYLE Benefits: • Moisturises and Nourishes giving hair manageability and skin softness.

• Lubricates, Soothes and Balances skin n reducing irritation, leaving it feeling strong, soft and healthy.

• Anti-Oxidants offer Protection and Strengthen the skin and hair reducing damage, aging and fading.

• Adds Shine and Body.

Achieved with: n • All Natural Ingredients including Argan Oil, Hemp Seed Oil, Aloe, & Vitamin E to name a few.

• NO parbens, sulfates, artificial dyes, phthalates, propylene glycol, or other harmful ingredients.

• Proudly Vegan and Leaping Bunny Certified.

WATCH NOW

MARRAKESH FOR MEN DESIGNED FOR THE MAN THAT WANTS TO LOOK GOOD, FEEL GOOD, SMELL GOOD....... NATURALLY For further information or for your local distributor please contact Australian International Industries Distributor of Colour Placement Systems Unit 7c Scoresby Industry Park, 28 Janine Street Scoresby Vic 3179 Phone: 03 9764-2833 | www.aii.net.au | Email: info@aii.net.au follow us on facebook.com/AIIHAIRANDBEAUTY

#AIIHAIRBEAUTY

INBUSINESS

BIG MISTAKES LISA CONWAY LOOKS AT BOOSTING LESS COMMON SERVICES SUCH AS HAIR-UP AND SMOKY EYES TO A WHOLE NEW LEVEL.

W

hat’s holding you back in your salon, clinic or spa business? You’re working harder than ever, doing a million hours, yet you’re not seeing the results you’d hoped for.

You’re probably thinking you need to make a big change – maybe invest in a glitzy marketing campaign or a fancy fit-out. What if I told you you’d be wasting your money and that you’re not alone?

Success comes from what you do every day in your business. And most salon owners make mistakes every day that contribute to their unsatisfying business results.

Ready to change it up? Read on, and learn about the seven most common mistakes salon owners make every day.

Mistake one: You don’t really know your numbers.

I’m fascinated by the creative person’s ability to run a mile when it comes to learning their business numbers. The truth about your business is hiding in your numbers – your break-even, your per-client dollar figure, your retail sales, your re-booking rate, and more.

It’s easier than you think. Once you understand them, your numbers can tell you so much. Get to know them and see what happens.

Mistake two: You’re not getting real about waste.

It might be the product certain team members over-use every time. It might be someone taking too long to complete a particular service.

Product is money. Time is money. Product wasted here and there, regular time over-runs – it all adds up and eats away at your bottom line. Start measuring, setting expectations for your team and following up.

And don’t forget to lead by example. Your team takes their queue/s from you. If you’re slapping on product like there’s no tomorrow or pushing out your client service times, wastefulness becomes embedded your salon culture. And that will hold you back big-time.

Mistake three: You don’t have a structure for your salon meetings.

Communication is the channel of change. You need to be having regular one-on-one meetings with every member of your team. Why? How else will you transfer your business smarts to them?

Interacting with your team is a two-way process. Give feedback and ask for feedback. Being on a team that’s kicking goals and growing is fun. Let your team contribute and be a part of it.

Create a framework for your meetings. Mark them out in the schedule and don’t let anything get in the way. When your team knows you value your time with them, they’ll value it, too, and that’s when the magic happens. Communication is the key to the vault that will unlock your future.

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Mistake four: You don’t have a training framework.

Is your salon training haphazard? The answer to most mishaps and challenges is that someone lacked the proper training. A clear, mapped-out training plan, treated as a priority, is crucial to the success of any salon, clinic or spa.

Understanding who needs what training is just the start. The real challenge is setting up a training schedule and implementing it.

Your goal should be to have it mapped and scheduled each year before Santa even comes. This makes ending one year and starting a brand new one exciting and stress-free.

Mistake five: You work too hard.

Most salon owners are busy being busy. They struggle to say no and they focus on the wrong thing. Zooming along means they crash and burn, often hating what they once loved.

You’re often expected to know what you were never taught.

Subsequently, you put your effort into the wrong areas, don’t get results and then feel like you’ve failed.

Learn what you need to do, when you need to do it and why, so you can break the cycle of busy being busy and have a life and business that bring you joy.

Mistake six: You have no systems.

If you don’t have clearly defined systems in place, you need to be there every minute to sort out the day-to-day drama. No one else but you has a clue to the processes and protocols, from dealing with unsatisfied clients to replacing the roll in the EFT machine.

Clearly defining your systems so they’re easy to understand is the answer. Adopt a focus of ‘fix it once. Slow down long enough to write up the HOW, WHEN and WHO of the processes in your salon, clinic or spa.

Systems will set you free. They’ll be the turning point for your business and for you.

Mistake seven: You over-market to new clients.

Understanding the difference between marketing to a new client versus nurturing an existing one is key to working smarter and not harder. If you can only tell me the number of new clients you have, and not the number you’ve lost, then we have a problem.

If you don’t find out who left and why, you’ll be forever chasing new ones. The quality of the service you provide keeps clients happy; happy clients stay. Before you open the front door, make sure you close the back door first. If you keep losing clients, you’ll need to keep chasing new ones and that’s an expensive habit to get into.

For more salon team wisdom, email me at lisa@zingcoach.com.au, visit my website, find my video tips on YouTube or read my latest book Your Salon Retail: the no-nonsense, no-hype guide to kickarse retail in your salon business. www.thezingproject.com.au

INBUSINESS

TEXT ME TIMELY UNCOVER WHY SMS IS THE UNDERCOVER GAME CHANGER FOR YOUR BUSINESS.

Y

ou can’t run a successful business without nailing your communication. How you communicate with your current clients and future clients is vital to your success.

SMS marketing might seem like the poor cousin in the overall marketing mix, but it’s time to give this tool the kudos it really deserves!

When it comes to engagement, SMS marketing thrashes email, Facebook and Instagram. It’s a Jack-of-all-trades marketing tool that can have a positive impact on your business, your client experience and your revenue.

99 per cent of the text messages you send your clients get opened, often within the first 3 minutes of being received. That’s a massive increase compared to the open rate of 33 per cent from your standard email marketing campaigns.

We live in a digital world where, for better or for worse, we’re always connected via our smartphones. On average, people look at their phones 85 times a day.

The best part? You can have a twoway conversation with your client straight from Timely! The client can respond to any message you’ve sent, and you’ll see their response in Timely. You can reply and keep the conversation going, and the whole chat history will be available in their Timely account in case you need to reference it in future.

“I’ve saved 1.5 hours per day since joining Timely - thanks to their online booking and automatic reminders” - Simone Joy

and confirmation messages will make sure they don’t miss out on the appointment they’ve been looking forward to!

Create an exceptional client experience Communicating with clients is a breeze using SMS messaging. Send texts to remind them of their upcoming appointments, to thank them for coming in, and to let them know about any aftercare instructions. Surprise and delight your clients by sending them birthday wishes and discounts too.

• SMS confirmation messages • SMS reminder messages • One-off messaging

ELEVATE YOUR BUSINESS WITH SMS

THE 3 MUST-HAVE TYPES OF SMS MESSAGING

Use SMS messaging in your business to • improve efficiency • reduce no-shows • create an exceptional client experience • increase your profit • maintain your brand/reputation.

Don’t be overwhelmed at the thought of adding something else to your to do list.

Timely has user-friendly SMS options which can help reduce no-shows, improve the client experience, reduce client churn, get feedback and reviews, and promote your products and services to increase bookings.

Here are the 3 best ways to use SMS messaging:

Improve efficiency There’s no extra work for you when you use SMS to communicate with your clients.

Simply set up automatic appointment confirmation and reminder messages. You’ll save yourself a tonne of admin time and you won’t have to worry about no-shows.

“My customers love the SMS texts they receive as a reminder.” Angela, Strictly Natural Salon & Cuts Increase your profit Maximize your time and your profit by scheduling automatic client reminder messages. You can also increase your bookings by sending text messages to clients you haven’t seen in a while.

“Timely businesses that use SMS have 28% less no-shows than those that don’t, which on average is worth $5,438 every year.”

Protect and maintain your brand SMS can help build client loyalty. You can use SMS messaging to ask your clients for reviews and referrals. Just be authentic and your clients will be thrilled to hear from you.

You can even use positive reviews in your business marketing!

1. Client reminders: Your clients are busy, which means they don’t have the time to be checking their calendars all the time. Sending them friendly reminders

2. Automated marketing: Automated marketing takes the stress out of growing your business. Save admin time, get your business fully booked and provide a great client experience with these easy-touse automated marketing tools.

• SMS thank you messages • SMS aftercare messages • SMS Review requests • SMS rebooking messages • SMS reconnect messages • SMS Request referral 3. Campaign marketing coming really soon!

• Targeted SMS campaigns: Drive sales, improve brand awareness, generate new clients and remind clients of special events and appointments through a targeted SMS campaign to a select group of people.

This could be a small group of just your regulars, determined by service, staff or date they last visited, or a larger group like your entire client base.

Here are some great tips to help you get maximum SMS impact: • Personalize your text - make your clients feel special by using their first name.

• Get your timing right- don’t send texts too early in the morning, or too late at night.

Be respectful of your clients’ time.

• Keep your message short & sweet and on point - easy to do with 160 characters!

• Ask for reviews - you’re asking them for a favour, so sweeten the deal with a discount off their next service.

• Keep your database up-to-date – make sure you’re sending texts to your actual clients.

• Don’t spam! Set up automated marketing messages based on how often a client comes in and the services they use.

Get started with SMS marketing today!

www.gettimely.com INSTYLE 145

INBUSINESS

OPTIMISE YOUR WEBSITE WITH BASIC SEO SEARCH ENGINE OPTIMISATION (SEO) IS A PROCESS THAT ALLOWS SEARCH ENGINES, LIKE GOOGLE AND BING, TO READ YOUR WEBSITE AND KNOW WHEN TO SHOW IT TO A USER. FOR EXAMPLE, IF YOU PROVIDE HAIRCUTS IN MELBOURNE, WHEN SOMEONE SEARCHES FOR “HAIRCUT MELBOURNE”, YOU WANT YOUR WEBSITE TO BE PRESENTED IN THE LIST OF SEARCHES THE USER IS SHOWN.

W

hen it comes to new clients, ensuring your website can be found is really important. Although SEO can be complex, there are few basic SEO processes that can be easily implemented on your website so you can rank better in searches and get those clients walking through your door.

MAKE YOUR WEBSITE MOBILE FRIENDLY We can’t emphasise this enough as the majority of searches are completed using smartphones and tablets. If your website isn’t built to be shown on mobile devices, then search engines like Google will ignore your website in favour of those that are. Most pre-built website templates on platforms such as Wordpress and Wix are mobile responsive - just make sure you have the most up to date version.

content on a page is and how it all relates to each other. Headings are also a great way to draw attention.

• Paragraphs: Include paragraph text under each of your headings that explains what your headings are about so search engines can understand what your website offers.

Here’s an example: Jody’s Hair Salon (page title shown in the browser tab)

Services (header 1 size) We provide a range of services to suit all your needs. (paragraph size)

Colour Services (header 2 size) We use high quality L’Oreal colour to give you the best results. (paragraph size)

INCREASE HOW QUICKLY YOUR WEBSITE LOADS

Foils (header 3 size)

Search engines are concerned about the overall search experience a user has when they use their service. That means, the faster your website loads, the more chances you have of your website being shown to a user.

There are a couple of common causes of slow websites: • Large image file sizes: To combat this, resize your images to the required size before you load them into your website platform. You’ll need to use an image editor that allows you to select a height and width in pixels, for example, Microsoft Paint’s “Resize” tool.

• Out of date websites: You need to make sure you update your website version, plugins and security regularly.

If you’re not sure how your website performs, you can easily test the speed of your website on mobile and desktop using tools like Google’s PageSpeed Insights.

A highlighting process using foil to separate strands of hair which will be lightened from strands of hair which will remain your natural color.

IMPROVE YOUR WEBSITE ADDRESSES Search engines use a combination of a websites content and its addresses (or URLs) to understand what you offer and therefore whether your website is something they should show a user. By making your website addresses readable, it will help increase the chances your website is shown to a user. For example, a good website address is www.yourspa.com/face-treatments and a bad example is www. yourspa.com/112233mmc.

While both website addresses will take you to the same page, a search engine won’t be able to understand that you have specific content about face treatments unless you tell it so.

STRUCTURE YOUR CONTENT Search engines need a way to navigate through your website and understand the content on it. To help them do this we use page titles, headings and paragraphs: • Page titles: This is what is shown in the tab at the top of the browser, so make sure each of your pages has a relevant name.

• Headings: Add headings to indicate how important each piece of

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Balayage (header 3 size) A technique for highlighting hair which creates a graduated, naturallooking effect.

NAME YOUR IMAGES Search engines aren’t able to understand images, instead they rely on words, content and structure to determine whether your website is relevant for a user.

If you have images on your website, it’s a good idea to add ALT Tags (alternative text) to your images. What this means is that you give each image a relevant, short name or title which a search engine can read. For example, ‘cutandcolour’.

WATCH YOUR CONTENT Avoid having the exact same content in multiple places as search engines actually penalise you for it and won’t show your website to users.

It’s also a good idea to occasionally refresh the content on your website. It invites search engines to have another look at your website which could make it more likely to be shown.

If you specialise in a particular service, talk about it on your website. You could even devote a whole page to it. For example, if your eyelash extensions are what you’re known for in Sydney, create a page with content about the type of eyelashes you use, why you use them and what clients can expect from your extensions.

Then, when a potential client searches “best eyelash extensions in Sydney” your website is more likely to be at the top of their search results.

Max Makheri is the Digital Marketing Executive at Kitomba Salon & Spa Software. To learn more about what Kitomba can do for your business, visit www.kitomba.com or call 1800 161 101.

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SAVE THE DATE Monday August 5, 2019 | Ovolo, Sydney www.realtalkbusiness.com.au Brought to you by

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