New Zealand Drinks
Appellation Aotearoa
Boasting the world’s southernmost wine region and home to some of Australia’s favourite sips, Caoimhe HanrahanLawrence says ‘kia ora’ to wines from our Kiwi cousins.
As one of our closest neighbouring countries, it
Australian affection
comes as no surprise that Australians have had a
According to Joval New Zealand Brand Manager
long-lasting taste for New Zealand wines. In fact,
Madison James, Australians come across New
wines from New Zealand make up around two-thirds
Zealand wines in a range of different situations.
of all wine imports in Australia. In addition, the Australian market is important for
purchasing of New Zealand wines. While tourism
the New Zealand wine industry, as one of its top three
certainly plays a part, consumers are exploring
export markets. New Zealand Trade and Enterprise
these wines in the on-premise environment, later
reported that the Australian export market is worth
purchasing at their trusted retailer and then enjoying
more than $339 million, and Australian exports make
these in the ‘home-premise’. Marlborough Sauvignon
up 20 per cent of all New Zealand wine exports.
Blanc remains one of the most consumed wines in
New Zealand wines benefit from the familiarity that Australians have with the region, as House of
the home, something that remains unchanged post pandemic too,” she said.
Fine Wine Managing Director David Bird explained.
Bird echoes this sentiment, particularly when
“New Zealand wines have a distinctive taste
it comes to the well-renowned Marlborough
profile driven by the intensity of fruit and acid, they’re consistent, and there’s a familiarity and ease of access for Australian consumers,” he said. 50 | National Liquor News
“Australians are very confident in their repeat
Sauvignon Blanc. “Consumer research shows Australian consumers place a high level of trust in New Zealand wines.
