Professional Beauty May June 2019 by The Intermedia Group

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MAYâ&#x20AC;¢JUN 2019 INFORMATION. INNOVATION. INSPIRATION.

BEAUTY LEADERS

On how to be a stand out

SKINCARE SOLUTIONS

The Winter Essentials

INTERIORS

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NON SURGICAL

Welcome to the new Candela Candela brings together the strengths of both the Syneron and Candela organisations as a united single entity. Named for the unit of light from a single candle, Candela is the spark that continues to inspire an entire industry. Building on our legacy of innovating energy-based technologies that change lives, our new brand embodies our continued commitment to innovating medical aesthetic treatment solutions based on solid science and effective outcomes. Remaining firmly aligned with the values of Science, Results and Trust that have defined Candela for decades, we are very excited to share this next chapter with you!

Welcome to the new Candela. Innovating firsts that last. To find out more about Candela, please visit www.candelamedical.com

Candela Value

Three years warranty on all devices

Full manufacturer clinical training

Factory trained qualified technicians

Includes all servicing and customer support

Comprehensive marketing resources

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The summit for salon, spa and clinic professionals. Take your beauty business to the next level with a day of inspiring talks, innovative ideas and engaging conversations led by industry experts.

TICKETS ON SALE NOW May 27, 2019 | Ovolo, Sydney www.beautyandspainsiders.com.au

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CONTENTS

May/June 2019

Editor’s letter

What’s on PB radar

News

Cover story - Ultraderm’s 10 year journey

Viewpoint - Beauty Business

Skincare

Salon View - Villa Thalgo

Makeup - Mascaras

New makeup

Makeup Masterclass - Jane Iredale

Nails - Nail Art

Tanning

Tanning Masterclass Aussie Bombshell

Industry Rountable Australian Made

How to host the perfect event

Building a business on Instagram

Eyebrow trends

The importance of moisturiser

The lure of Organic Nation

Drew Barrymore on beauty

Real Life - Beauty In A Box

Clean Beauty with Erin Norden

Loving your haters with Dr Naomi McCallum

Waxing

100 Industry Insider - Mathew Green 102 Style File - Charlotte Ravet 104 Career How I Got Here -

Catherine Biedermann 106 Interiors - Sarah Hudson 106 Interior Autumn Trend

Report - Lori Rose 110 ATO tax changes 112

Technology

114 Wellness 115 Gut health with Chiza Westcarr

40 116

116 Salon View - Innersense salon 120 Beauty Escape - Pure Fiji 124 Last Word with Debbie Dickson 126 Events

ON THE COVER Ten years ago beauty visionary Pauline Valle realised there was a niche in the skincare market for a brand that delivered on real results and price - Ultraderm was born. She shares her road to success on page 20. 8

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PUBLISHER BHA MEDIA BHA MEDIA PUBLISHER + COMMERCIAL MANAGER Glenn Silburn EDITOR Anita Quade aquade@intermedia.com.au BEAUTY EDITOR Michelle Ruzzene mruzzene@intermedia.com.au ONLINE AND NEWS EDITOR Jenny Berich jberich@intermedia.com.au PRODUCTION MANAGER Jacqui Cooper GROUP ART DIRECTOR Sanja Spuzanic

When it comes to inspiration Jane Iredale is a pioneer in makeup following the launch of her signature line in 1994 that was one of the first to include skin care benefits. Her multi-functional mineral collection is stocked Australia wide and in more than 50 countries. This edition we preview a sneak peek of the stunning makeup trends ahead for the brand and reveal how makeup artists can re-create the look for their clients. Turn to page 48. Given Australian’s love of the great outdoors, but also an awareness of the sun’s risk, faking a tan makes perfect sense. We chat to Aussie Bombs founder Penni Towner to find out the latest formulations in her range to ensure the perfect bronzed glow. Turn to page 58. With party season in full swing and so many beauty launches on the calendar – it got us wondering what makes a memorable soiree in such a crowded market? Events manager Mylene Selosse from upmarket eatery Bel & Brio at Barangaroo reveals the formula for making your event unforgettable. Check out her tips on page 76. This edition we also preview an in-depth look at some of our Beauty & Spa Insiders summit speakers including the tongue-in-cheek and witty Instagram queen – Dr Naomi McCullum (page 94) and Clean Beauty founder Erin Norden (page 90). We look forward to seeng you on May 27th. FOLLOW US:

HEAD OF CIRCULATION Chris Blacklock cblacklock@intermedia.com.au Professional Beauty magazine is published by BHA MEDIA ABN 23142047943

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41 Bridge Road, Glebe NSW 2037 Ph: 02 9660 2113 Fax: 02 9660 4419 www.intermedia.com.au AUSTRALIAN SUBSCRIPTION RATES 1yr (6 issues) for $89.00 (inc GST) 2yrs (12 issues) for $160.20 (inc GST) 3yrs (18 issues) for $213.60 (inc GST)

EDITOR’S LETTER

THE KEY TO staying ahead of the game is to keep constantly evolving and learning. When chatting to industry leaders whether it’s at our industry Roundtable event or at social functions they inevitably say that education, not only for themselves as a salon owner but for staff is one of the top priorities for their business. We are excited this month to be hosting the inaugural Beauty & Spa Insiders summit on May 27th . There is a lineup of incredible speakers who will share their business knowledge and inspiration. It’s a day not to be missed on your calendar. Check out page 22 for the complete list of speakers or visit: www.beautyandspainsiders.com.au.

Sarah Hudson

With more than 25 years experience in the skincare industry Sarah Hudson opened the doors to her salon Skin by Sarah Hudson and this edition she reveals to PB her secrets to creating a welcoming environment on page 106. “Beauty and interior design evoke aesthetic creativity. On a daily basis I am creating beautiful skin. Interior design gives me another creative outlet that complements what I do on a daily basis.”

To subscribe and to view other overseas rates visit www.intermedia.com.au or Call: 1800 651 422 Email: subscriptions@intermedia.com.au Average Total Distribution: 8,879 AMAA/CAB Yearly Audit Period ending 31 March 2018.

Lori Rose

It’s time to get winter ready at your salon so we asked interior designer Lori-Rose for her trend report and the simple ways to make-over your space (page 108). “I’m passionate about design as it is forever changing and evolving. It can be artistically architectural, beautifully bold or a comfortable and serene space. Interiors are much like the facets of our personalities and we have an innate desire for our individuality to be reflected in our spaces”.

Alice Henderson Reveals the latest looks from Jane Iredale’s collection on page 48, she says: “The best thing about being a makeup artist is having the skills to make someone feel fabulous. When someone looks in the mirror and smiles – their inner beauty shines too. I love highlighting their best features and making them see just how beautiful they are.”

This publication is published by BHA MEDIA, a division of The Intermedia Group Pty Ltd (the “Publisher”). Materials in this publication have been created by a variety of different entities and, to the extent permitted by law, the Publisher accepts no liability for materials created by others. All materials should be considered protected by Australian and international intellectual property laws. Unless you are authorised by law or the copyright owner to do so, you may not copy any of the materials. The mention of a product or service, person or company in this publication does not indicate the Publisher’s endorsement. The views expressed in this publication do not necessarily represent the opinion of the Publisher, its agents, company officers or employees. Any use of the information contained in this publication is at the sole risk of the person using that information. The user should make independent enquiries as to the accuracy of the information before relying on that information. All express or implied terms, conditions, warranties, statements, assurances and representations in relation to the Publisher, its publications and its services are expressly excluded save for those conditions and warranties which must be implied under the laws of any State of Australia or the provisions of Division 2 of Part V of the Trade Practices Act 1974 and any statutory modification or re-enactment thereof. To the extent permitted by law, the Publisher will not be liable for any damages including special, exemplary, punitive or consequential damages (including but not limited to economic loss or loss of profit or revenue or loss of opportunity) or indirect loss or damage of any kind arising in contract, tort or otherwise, even if advised of the possibility of such loss of profits or damages. While we use our best endeavours to ensure accuracy of the materials we create, to the extent permitted by law, the Publisher excludes all liability for loss resulting from any inaccuracies or false or misleading statements that may appear in this publication.

PROFESSIONAL BEAUTY

PB RADAR

On our RADAR

THE PEOPLE, PLACES AND EVENTS THAT PRO BEAUTY IS CURRENTLY CRUSHING ON PEOPLE’S CHOICE

KEEN ON CORAL

Mother-of-three Jennifer Garner is gracing the cover of People magazine’s annual Beautiful Issue. The 47-year-old former Mrs Affleck is total skin goals.

BECCA’S SHIMMERING SKIN PERFECTOR

PRESSED HIGHLIGHTERS

are sold EVERY

santebyenjo

Sustainable skin care brand Santé by Enjo has released a Conscious Coral Collection in support of the Great Barrier Reef Foundation. Until the end of May, the company will be donating 50 cents from the sale of every limited edition collection to the foundation.

SINGLE MINUTE

AROUND THE WORLD

BEAUTY BOOSTERS

We can’t get enough of the beauty supplements brand, especially when we discovered you could make cocktails with the three products in the range: Collagen-C, Complexion Perfection and Glow Getter. What better way to get your beauty fix?

BEAUTY & SPA INSIDERS

The beauty event of the YEAR is happening on May 27. Don’t miss the essential business summit for all salon, spa and clinic professionals, brought to you by yours truly – Professional Beauty - and SPA+CLINIC. Visit www.beautyandspainsiders.com.au for more info.

SKIN SAVIOUR

Self-confessed skin nerd Robyn McAlpine, owner of SkintifiX skin clinic in Newcastle, NSW, has released Skinside Out, a book that explains the intricacies of the largest organ. A must-read for all therapists on a mission to save peoples’ skin.

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The complete Vitamin C professional system for excellence in skincare treatments Call today for an obligation free consultation on how Pelactiv can increase sales and services in your business 02 8422 5000.

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NEWS BB MARKET SET TO BB-BOOM The global BB cream market is set to grow at nearly 10 percent per annum for the next eight years to reach US$ 5.5 billion in value by 2027 – almost double its current value of US$2.5 billion, according to a new report. The BB Cream Market 2019-2027 report by Future Market Insights found that the major factors driving the growth of the market include rising disposable incomes; an increasing consumer focus on beauty; and a growing demand for less time-consuming beauty solutions. The “increasing popularity of multifunctional makeup products [caused by such factors] will remain a key booster to BB cream sales in the years to come,” the report has revealed. BB cream (originally marketed as ‘Blemish Balm’ or ‘Beauty Balm’) is typically a combination of products such as a primer, foundation, concealer, moisturiser and SPF in one cream. According to Future Market Insights,“the natural finish and product simplicity of BB creams and the fact that they help reduce the time required to apply makeup has attracted a large percentage of the female population worldwide”. BB cream, which was first developed by German dermatologist Christine Schrammek in 1967 as an anti-inflammatory agent to help heal and conceal redness caused by skin peel treatments, launched into Asia in the 1980s and the rest of the globe in the last decade. “Increasing disposable income and growth in beauty consciousness has generated demand for high-quality and innovative skincare and beauty products such as BB creams throughout the world,” the report said. “However the rising demand for BB creams is [currently] primarily witnessed among the working-class population, who do not have the time to spend on an elaborate makeup routines.”

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AMAZON ROLLS OUT ITS OWN SKINCARE LINE Hot on the heels of the launch of its first makeup range, Amazon, the world’s largest online retailer, has launched its own skincare line. Featuring ingredients with “proven effectiveness”, the collection is made up of 12 products including micellar facial wipes, a charcoal balancing mask, a triple-peptide eye cream, a Vitamin C + hyaluronic acid serum, a Vitamin C moisturiser, a retinol refining moisturiser and a Ferulic Acid + Vitamins C and E serum. Announcing the retailer’s move into the skincare market, Kara Trousdale, Amazon’s head of beauty for private brands, said the products, with prices ranging from US$9 to US$40, help “address common skincare concerns like acne, the appearance of fine lines and wrinkles, dark spots, dehydration, dullness and more”. “We took a simple, no-nonsense approach when creating Belei, developing products with ingredients that are both proven to deliver results and also offer customers great value for the quality,” she said “Our goal is to help customers spend less time and money searching for the right skincare solutions.”

CIDESCO CALLS FOR GLITTER BAN The World Standard for Beauty and Spa Therapy, is calling on its members to stop using makeup that contains glitter made from non-plastic alternatives. CIDESCO president Anna-Cari Gund says it is important that everyone in the beauty industry, including brands, educators, salon professionals and makeup artists, act quickly to ban its use. Glitter used in makeup is typically made from etched aluminum that is bonded to form a micro-plastic called polyethylene terephthalate. When such glitter is thrown away, or washed down a drain, it becomes an ecological hazard, particularly in the oceans, where it has been found in the stomachs of fish and other marine life. Gundy says that “as a worldwide organisation with a large number of members and students” CIDESCO can make a significant difference to the environment. “We ask people to reconsider and re-educate themselves on the products that they are using,” she said.

A M A ST E R P I EC E O F S I M P L I C I T Y

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NEWS GLOSSIER TRANSFORMS INTO BILLION DOLLAR ‘UNICORN’ Glossier, the US online beauty retailer that started life as a beauty blog in 2010, has transformed into a ‘unicorn’ valued at US$1.2 billion, according to The Wall Street Journal. The company’s official admission to the exclusive unicorn club, which includes around 300 other “privately held startup companies valued at US$1 billion or more”, follows its recent raising of US$100,000 in funding and the launch of its second brand, Glossier Play. Emily Weiss, the 34-year-old founder and CEO of Glossier, said the funding round will help “build the future beauty company in collaboration with its customers”. “We are building an entirely new kind of beauty company: one that owns the distribution channel and makes customers our stakeholders,” she said. “Thanks to this direct relationship with our customers, we have access to endless inspiration for new products, experiences, and ways of building an enduring business – all while staying true to our core belief that beauty should be a celebration of individuality and personal choice.” Weiss founded her Into The Gloss website while working as a fashion assistant at Vogue in 2010, and then launched Glossier four years later with just four products (a face mist, a priming moisturiser, a lip salve and a ‘perfecting skin tint’ foundation) . Last year the company, which has two brick-and-mortar stores (in New York and LA) and sells online in the US, Canada, the UK, Ireland, France, Denmark and Sweden, reported more than US$100 million in revenue. Weiss says she launched the brand, famous for its ‘natural beauty’ looks as she wanted to “make beauty as much of an element of personal style as fashion”. “As I interviewed hundreds of women, I became more and more aware of how flawed the traditional beauty paradigm is,” she said. “Glossier was founded on the fact that beauty isn’t made in a boardroom – it happens when the individual is celebrated. “Personal choice is the most important decision a brand can ever make.” Indeed the company’s aim is to “allow women to look like the best version of themselves, not an aspirational version of someone else”.

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MODELROCK COSMETICS MOVES INTO US Six years after launching in Australia with a small collection of false eyelashes, ModelRock Cosmetics has expanded into the US market with a new full colour cosmetics range. ModelRock owner/creative director Raelene Mara said that although the brand is still primarily known as “a faux eyelash emporium” in Australia, it will focus on vegan, cruelty-free colour cosmetics in the US. Raelene is confident that the brand, “a long time cult favourite in Australia with professional makeup artists and consumers alike”, will be a success in the US. “Our customers know we put our all into any product we make and always deliver the best quality and consistency,” she said. “We have built an honest and reliable reputation over the past six years and are thrilled to bring our brand experience to US beauty lovers.”

EYEING THE SALON MARKET Seven years after launching onto the market with just one black mascara, Eye of Horus is setting its sights firmly on the salon industry with a SKU of over 50 colour cosmetics - and an eye-catching ‘Goddess Beauty Bar’. The Byron Bay based company, which recorded a 30 percent increase in sales last year, currently stocks it products in health stores, pharmacies and beauty salons around Australia and exports to New Zealand, Ireland, Iceland, the Middle East, Hong Kong, the Philippines, the UK and Europe. Eye of Horus marketing manager Cait Provan said the company, which officially launched at the Sydney Beauty Expo in 2012, “started out with a stand selling at local markets” but was now focusing on “elite beauty salons”. “We have been working at the brand’s positioning within salons and have therefore created the Goddess Beauty Bar. “The bar, which showcases all our products in our famous black and gold colours, is an eye-catching addition ideal for any salon. “It not only looks striking but really helps sell the products too.”” Provan said the launch of the bar coincides with the company’s plans to become a complete beauty destination with an emphasis on “clean high performance ingredients and sustainable packaging solutions”. “Eye of Horus features natural ingredients inspired by the ancient Egyptians to make every woman feel like a true goddess,” she said.

NEWS REDEFINING NATURAL BEAUTY A leading Australian plastic surgeon has organised a photoshoot of 40 of her patients to redefine beauty – and help challenge the stigma associated with cosmetic procedures. Dr Anh Nguyen brought together the patients, aged between 18 and 70, to “show that women’s beauty comes in all shapes and sizes regardless of cosmetic surgery procedures that have been undertaken”. The body positive advocate said the photoshoot, which featured women in the nude as well as women painted with body paint or dressed in lingerie, active wear or other casual clothing, had been on her bucket list for a long time. She hopes it will help change the commonly held view that plastic surgery is often vain and unnecessary to a recognition that it is “a tool that is empowering and life changing in helping people feel comfortable in their own skin”. “I resent the misconception and misrepresentation of plastic surgery and plastic surgeons as promoting vanity and superficiality and how mean people are to criticise and shame and put down those who choose to have plastic surgery to address a concern that affects their life,” she said. “If only these naysayers and haters showed some empathy and compassion for problems everyday men and women face about their self-confidence regarding an aspect of their appearance, maybe people wouldn’t need to pin their ears back, have their crooked nose straightened, have their disproportionately large breasts reduced etc to deal with the bullying and trolling or negative comments. “I want my patients to own their journeys and their self-worth and show the naysayers and critics and knockers that they value their self-worth and self-confidence more than the negative opinions of others and they are happy, stronger and better because of their journeys”. Dr Anh plans to share some of the photos with the participants to “keep inspiring them” and will use some “for marketing purposes”.

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BOBBI BROWN MOVES INTO WELLNESS MARKET Bobbi Brown, one of the world’s most famous makeup artists, has launched a range of health and beauty supplements, three years after leaving the cosmetic company that she founded. Bobbi launched her eponymously named cosmetic company in 1990 with a range of 10 natural lipstick shades. Five years later, she sold Bobbi Brown Essentials to Estée Lauder Companies while retaining creative control. At the end of 2016, Bobbi left Estee Lauder to focus on “beauty from the inside out” and has now launched a range of beauty supplements, Evolution_18, which sells online and in Walmart stores throughout the US. A “certified health coach with the Institute for Integrative Nutrition”, 61-yearold Bobbi says Evolution_18 is a collection of “highly effective, simple formulas that are designed to target a wide range of beauty concerns”. Formulated with “clean, high-quality ingredients”, the 18 supplements contain everything needed “for gorgeous skin, strong nails, and shinier hair”. Bobbi says she is “incredibly excited and grateful to be launching at Walmart”.

ST TROPEZ TAKES ON FAKE TAN SHAMERS St Tropez is tackling the stigma surrounding self tanning with a motivational campaign entitled ‘You Set the Tone’. The launch of the campaign follows the release of a survey which found that one in three UK women who have fake tans are “being shamed” in real life and also online. According to the survey of 16-55 year-old-women, 60 percent of women who have experienced “judging looks and insults” said that their “confidence was seriously knocked, they went straight home, and/or they did not wish to leave the house”. In addition, 44 percent of the women surveyed admitted that they “judge” other females for wearing a sunless tan whilst 70 percent admitted that a badly applied tan is the Number 1 reason they “judge” other females.

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NEWS OZ ENTREPENEURS JOIN SEPHORA Two Australian beauty entrepeneurs have been given “the opportunity of a lifetime” to participate in Sephora’s fourth annual Accelerate program. The two women, Pip Summerville, founder of The Tonik and Maeva Heim, the founder of Bread Beauty Supply, will join 13 other women around the world in the “incubator-like business program”. The Tonik is a natural supplements brand “bringing the convenience and benefits of natural health to the market via a fun approach” while Bread Beauty Supply is “a hair care brand that is determined to better serve young women of colour with natural curly and coily hair”. The other founders taking part in this year’s Accelerate include: Julie Corbett, from Ecologic (US), which has developed the world’s first paper bottle made from recycled cardboard. Nicole Chau, from La Luer (US), which has created a non-invasive at-home device that delivers a facial that “detoxies, tones, lifts and infuses the skin with active ingredients”. Greta Fitz, from Ascention (US), which has launched a self-care fragrance collection that helps people heal through scent, crystals and the setting of positive intentions. Natasha Dhayagude , from the Chinova Bioworks (Canada), which has launched a natural, clean-label preservative extracted from mushrooms for use in the beauty industry. Hélène Ségol, from Green Barbès (Europe), which has developed an on-demand “microcustomisation” approach that offers DIY allnatural skincare solutions. Elena Muñoz, from Polvos Magicos (Mexico), which has created an organic superfood-based skincare products using locally sourced ingredients native to Mexico. According to Sephora, the talented and diverse group of female founders will receive access to the Accelerate alumni network and Sephora leaders and industry experts, “to help them take the necessary steps to achieve their business objectives”. The cohort will participate in programming dedicated to brand growth throughout the year including a one-week ‘boot camp’.

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QVC CHANNELS ITS OWN MAKEUP BRAND QVC, the American home shopping channel, is launching its first private label beauty brand. Developed in conjunction with Batallure Beauty, the Carmindy Beauty collection of colour cosmetics will debut on QVC in September. Makeup artist Carmindy, who is best known for her appearances on the ‘What Not to Wear’ reality television series, will be the face of the brand which will feature 16 single items including eye shadows, brow pencils, mascara and lip crayons as well as kits ranging in price from US$15-$70. Rob Robillard, Vice President of Integrated Beauty Merchandising for QVC in the US, said the channel, which is owned by the Qurate Retail Group, has partnered with Batallure “to reach beauty enthusiasts looking to discover differentiated and prestige products”. “Together, we will nurture and develop exclusive offerings that will be transformative in the prestige beauty space and solidify our position as a true beauty destination,” he said.

CLEAR COMPLEXIONS CHANGE INTO ARTISAN CLINICS Vita Group has begun transforming the Clear Complexions clinics it acquired last year into Artisan Aesthetic Clinics. The ASX-listed retailer, which plans to establish 70 to 90 aesthetic clinics across Australia in the next five years, announced its decision to acquire the six Clear Complexions clinics and enter the “$1 billion per annum Australian non-invasive medical aesthetics market” in November 2017. Announcing the opening of the company’s first rebranded Clear Complexions clinics in Canberra’s Bruce, Vita Group CEO Maxine Horne said it was a major step forward in the group’s strategy to establish a leading presence in Australia.’s beauty industry “Artisan is a high-quality, medically-driven aesthetic brand that offers clients a premium experience in beautiful surrounds,” she said. “Artisan is not one size fits all it’s truly making our mark in the space and setting the standard for best practice, each of our clinics will be unique in their design and provide our clients with a truly luxe experience where they feel confident and empowered “We are committed to being at the forefront of driving best practice within our clinics and in the industry,” she said.

ULTRADERM’S

perfect skincare solution

FOR SALONS Ten years ago Pauline Valle discovered a niche in the market for a professional range that delivered both on results and price. She reveals her success story. IN 2009, PAULINE VALLE proudly introduced her new Cosmeceutical skincare range Ultraderm to the Australian market. She could clearly see the need for a range of professional and retail products that not only delivered real results but offered great value and affordability. 10 years on and Ultraderm’s innovative approach and superior ingredients have proven to be the perfect solution for many salons and clients and it has gone on to become a market leader within the beauty industry. Not only is Ultraderm a product range that delivers optimal results to its clients, but it also prides itself on the fact that every product in their range is ethically formulated with zero animal testing. The Ultraderm range of exceptional home care products provides the first step in delivering healthy, youthful looking skin while their salon partners provide the care, expertise and enhanced treatments to further boost the results. We took the opportunity to chat with Pauline about Ultraderm and its amazing success story. Here’s what she had to say.

Pauline, tell us a little about how Ultraderm came about? “Over 23 years in the beauty industry, I’ve worked with hundreds, if not thousands of salon owners, and I listened to what they kept telling me. ‘We need an affordable skincare company with quality products that will support our industry and put salons first. When I began the Ultraderm journey, this need was always at the front of my mind. I wanted to create a skincare company that not only delivered amazing results ethically but also focused on meeting the needs of the salon owners and therapists who were supporting us.”

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What has made Ultraderm so successful since it came on to the marketplace? “I believe that it’s a combination of the excellent service we provide to our salon partners plus the outstanding quality of the Ultraderm products. Our products are almost completely sourced from Australian ingredients (we have only one product in the range we simply couldn’t source here in Australia) and are of the highest quality available today. Ultraderm makes it their mission to stay ahead of the marketplace and is constantly innovating to address the concerns of their customers and the everchanging trends.”

How do you support your salon partners? “Everything we do is about finding new and better ways to help our salon partners drive their businesses forward. To date, we’ve introduced our hugely successful Client Loyalty Program that rewards salon clients with their choice of a free 10ml Ultraderm serum or 30 ml cleanser or moisturiser after any 6 purchases from the Ultraderm range. Both the clients and salons love this program as it rewards the clients for their loyalty as well as helping salons to keep their clients returning.

How would you describe Ultraderm’s business philosophy? “Our salon partners and customers are at the forefront of everything we do. Our goals are to provide the best, most advanced, treatment solutions available today. We really value our salon partners and do all we can to help them thrive in their businesses.”

Is Ultraderm for everyone, or does it cater to a specific segment of the market? “The Ultraderm product range has been designed to meet the needs of every skin type, especially Australian skins. Whether dealing with a troubled acne skin, rosacea or mature skin that has seen a few too many UV rays, Ultraderm has solutions available in both our professional and take-home ranges. Our products use advanced formulations to guarantee that improvements will be achieved for the end users and this, in turn, helps our salons retain more contented clients.”

How do you decide which ingredients to include in the Ultraderm products? “We do an enormous amount of ongoing research in collaboration with our cosmetic chemists to ensure we understand the needs of the market and the results we can expect to achieve with any new ingredient included in our formulations. Our chemists report to us on new ingredients as they become available and look for advanced ingredients that will work in harmony with the other actives in our range.”

How does the range compare with other skincare brands for cost and value? “The quantity, quality and purity of Ultraderm products makes it outstanding value for both salon owners and their clients. Our products are formulated to be very high in active ingredients with just the barest minimum of products to bind these ingredients together and provide a good shelf life.”

Do you have anything new on the horizon for 2019? “We are incredibly excited to have been appointed as the Rezenerate™ agents for Australia. Rezenerate™ originates from the U.S. and incorporates groundbreaking nano-technology that provides amazing short and long-term results without pain or the cost of a medical procedure. It is product-neutral which means it will work synergistically with any quality serums salons may already be using. Rezenerate™ works by increasing the efficacy of the products used which means better outcomes and more satisfied clients. As well as Rezenerate™, we also have an exciting new body product currently in development that will provide anti-aging benefits to the entire body. I can’t say much more at the moment, but it will definitely be a perfect addition to our current range.”

COVER STORY

As well as this program, Ultraderm offers ongoing training for salon owners and their staff both in-salon and in Ultraderm’s headquarters on the Gold Coast. We understand how important it is to really know your product range inside and out if you want to achieve the best results for your clients, and so, providing training for our salon partners is high on our agenda. And for those salons that can’t make it to Ultraderm HQ, we provide a USB with all our training material on it so that new team members can be trained in-salon. We also provide a large range of other marketing materials. One of the biggest of these is our Marketing Promotions. Each month we provide something new for our salon partners to promote to their clients and it always represents a great buy. To support this, we also provide a marketing calendar so salon owners can see in advance what we will be offering and can create their own additional promotions using this information.”

Biggest lessons learnt in the industry? “Well, with a total of 23 years in the industry, 10 of which have been with Ultraderm, I thought I had seen pretty much everything there was to see. However, I have learned that doing business can be pretty tough and success is definitely not an overnight thing.To survive in this business, you have to be passionate, reliable and accountable.”

What was your biggest challenge getting Ultraderm up and running? “I knew growing a brand-new company from the ground up was going to be tough, but I didn’t expect it to be quite so difficult. We started the company during the financial crisis period when many businesses were finding it difficult to survive. We really had to dig in, stay focussed and not look sideways if we were going to move forward, and I’m glad we did. Today, Ultraderm is a thriving Australian skincare company that is making a huge impact in the marketplace.”

Any advice for a therapist starting out in their first business? “Choose your product range carefully as it will impact on nearly every aspect of your business. Be sure it fits your brand personality and you absolutely love it’. I would also advise them to keep current by investing in professional training for both themselves and their team. It’s more essential than ever to keep learning and not try to do business in isolation. Find suppliers who will support you in every way possible so that you can achieve more at a faster pace.”

What role does your husband Steve play in the company? “Steve is my rock! His main role is to look after the logistics, but in reality, he’s much more than that for me. He helps to keep me grounded when things occasionally feel like they are spinning out of control. I rely on his solid support, and even though you may not see his face often at the front end of Ultraderm, he is the person who keeps things running smoothly behind the scenes.”

Lastly what inspires you personally in business?“My greatest satisfaction comes from knowing that Ultraderm is helping salons to grow and prosper. I will always stay motivated to get up each morning, do my Ultraderm routine and keep moving forward.” n

For information on Ultraderm call 1300 660 297 or visit www.ultraderm.com.au

PROFESSIONAL BEAUTY

BEAUTY BUSINESS Dani Lombard Dani Lombard Public Relations Dani Lombard knows the beauty business thanks to her 18-year Public Relations career has seen her represent a client list that has spanned everything from makeup, skincare, haircare, fake tan, oral care, inner beauty products and beauty devices. Her wealth of beauty knowledge over-floweth – and so too do the shelves in her bathroom cabinet. She’s toured the country with Julia Robert’s long-time makeup artist and worked red carpet premieres in the snow, but, whether working with innovative start-ups or global juggernauts, Dani only works with brands she truly believes in.

Erin Norden Clean Beauty Market Erin is the founder of Clean Beauty Market and a selfconfessed beauty junkie, professional Makeup Artist and clean beauty advocate. Since opening Clean Beauty Market in 2017, she has become a leading Australian clean beauty source having appeared in and contributed for publications such as Marie Claire, Elle, WHO, Body & Soul, The Daily Mail and more. She was recently featured on Kochie’s Business Builder’s as the Entrepreneur In The Spotlight on Channel 7. Clean Beauty Market is fast becoming Australia’s goto destination for the best of clean beauty globally.

Natalie Papadopoulos The Parlour Room Natalie Papadopoulos opened The Parlour Room when she was just 24 years old. She began studying beauty courses when she was 17 and went on to complete both a Diploma of Make Up & Special Effects, and a Diploma in Beauty Therapy. She worked in a number of businesses learning from the best in the industry and she opened The Parlour Room in Clovelly in December 2012. Natalie believes that beauty shines from the inside out. Her approach has always been to create an inclusive, fun and caring space where clients can relax and really spoil themselves.

Amanda Appel BLOC Cosmetics Amanda is a Bond University graduate with 15 years of experience in marketing, PR, and business development. She co-owns multiple companies including a Medi Spa, consulting company, a manufacturing company for skincare, cosmetics and haircare, as well as her cofounding role at BLOC. Amanda saw an opportunity while working with her father in his Dermatology practice, to offer the market a skincare range that complements their proactive skin regimes, hence the evolution of BLOC in 2015. Today she juggles business with a growing family. .

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Natalie Isaacs 1 Million Women Natalie Isaacs is the founder and CEO of 1 Million Women, a global movement of women and girls who take practical action to fight climate change by changing the way they live. A former cosmetics manufacturer, Natalie realised that individual action is key to a powerful path to solving the climate crisis. Under Natalie’s leadership, 1 Million Women has become one of Australia’s largest networks acting on climate change, which has grown to more than 800,000 women and counting. She is a true pioneer in the gender and climate change arena in both Australia and overseas.

Dr Kate Jameson Youth Lab Dr Kate Jameson is a full time Cosmetic Physician from Perth specialising in nonsurgical procedures. Holding a Fellowship of the Royal Australian College of General Practitioners (RACGP), she is also a full member of the Cosmetics Physician College of Australasia (CPCA) and a Fellow of the Australasian College of Aesthetic Medicine (ACAM). In January 2018, Dr Kate took the step to open her own clinic, Youth Lab. Over the last 13 months Youth Lab has exceeded all expectations and has become one of Perth’s leading anti-ageing clinics. advanced dermal therapies.

Sofia Amirova Amirova Cosmetic Clinic Sofia opened Amirova Cosmetic Clinic with a desire to offer her authentic approach to beauty and ageing in a medically advanced, results driven environment. She advocates ageing gracefully without allowing your inner or outer beauty to fade. Sofia is a Registered Nurse with a rich background in post-surgical health and restorative medicine, internationally trained with the latest medical technologies and techniques. Through this training, Sofia has developed an intimate understanding of ageing gracefully without restraining inner or outer beauty.

Dr Michael Freeman BLOC Cosmetics Dr Freeman (F.A.C.D Dermatologist, F.R.A.C.G.P., Laser Specialist, MBBS. QLD) founded and runs The Skin Centre and The Skin Centre Medi Spa clinics. He is Director of Dermatology, Gold Coast Hospital; a visiting Dermatologist, Princess Alexandra Hospital, Brisbane; and Associate Professor of Dermatology, Bond University. Dr Freeman is also a Fellow of the Australasian College of Dermatologists, a member of the Skin and Cancer Foundation of Queensland, and an international member of the American Academy of Dermatology.

Maria Cocciolone INSKIN COSMEDICS Maria Enna-Cocciolone is the CEO & Founder of INSKIN COSMEDICS, an Australian owned Medical Aesthetic Distribution Centre founded in Maria’s family garage with a vision to return the heart and soul to the beauty industry. In 2007, with the support of her family, Maria put their livelihood on the line when she made the decision to start her own business. Already an integral member of the Beauty Industry, having worked first as an Aesthetician and later in Sales and Management, Maria wore the many hats of a small business owner on her own for the better part of the first year.

Lisa Conway Zing Business Coaching At 19, Lisa discovered her passion for the hair and beauty industry and has never looked back. For over 30 years Lisa has worked in, managed & owned salons – always generously sharing her knowledge with her clients and staff. Several years ago, when colleagues started asking her for advice about how to make their salons more profitable, Lisa took the opportunity to redirect her career into coaching. Founder of ZING, Author of The Naked Salon, Your Salon Team, Your Salon Retail and an inspirational Keynote speaker Lisa and her coaches are passionate about inspiring salon owners.

Dr Naomi McCallum The Manse Clinic Dr Naomi is the founder of The Manse Clinic, a luxury skin and cosmetic clinic in Sydney. Her Instagram account is the most followed in the cosmetic medical industry in Australia. She is a pioneer in the field of non-surgical cosmetic medicine and has been regularly featured in the press for over a decade. Dr Naomi’s love affair with social media started when she created one of the world’s first and most successful cosmetic medical blogs in 2011. She is a writer and memer - creating content for her social channels. She’s on the board of CPCA (Cosmetic Physician’s College of Australasia)

Katie Lowndes Founder of Beauty Sale Mate and Katies Beauty Kitchen Katie founded Beauty Mill, her Spa consulting business, in January 2011 and then BEAUTY SALE MATE in February 2017 and finally Katies Beauty Kitchen in October 2017. BEAUTY SALE MATE is an online training platform for Spas, Salons and Clinics that offers Quick, Effective and Affordable training. The inaugural course being ‘Consultations and Recommendations’, which is the most requested training she has seen over the years. Katie has been in the industry for over 17 years and is a qualified Teacher, DISC Trainer and Wellness Coach.

VIEWPOINT

Welcome to our inaugural BEAUTY & SPA Insiders Summit. Check out the lineup of inspirational speakers who are set to share their knowledge on May 27th.

Kristin Fisher Kristin Fisher From humble beginnings at a small studio in Paddington, Kristin delivered a bespoke brow service which distinctly set her apart within the Sydney Beauty industry. Kristin did not believe in a ‘one size fits all’ service, and testament of her tailor-made brow shaping and striking precision quickly spread. She is responsible for sculpting and perfecting the brows of Sydney’s elite style and celebrity set. Forever educating herself and steadily building her repertoire, semi-permanent brows became Kristin’s passion and speciality. She delights in the transformational results for clients .

Dr Bruce Williamson SkinSmart Medical Dr Bruce Williamson has worked in Skin Cancer and Cosmetic Medicine for over 25 years. He grew up on Sydney’s Northern Beaches swimming, surfing and sailing and had a lot of sun exposure himself in his early life and as consequence of this he has developed a particular interest in the use of Lasers and Energy Based systems for rejuvenating sun damaged skin. He offers a comprehensive range of non-surgical facial rejuvenation procedures including various laser and energy based treatments, dermal fillers and muscle relaxant injections.

Chiza Westcarr Nutritional Skincare Academy Chiza Westcarr is a university qualified nutritionist and skin specialist. She began teaching in 2000, imparting current, nutrition and skin-relevant information to Medical Practitioners, Nurses and Skin Therapists alike. Chiza has developed a reputation as an extremely engaging, knowledgeable speaker with a real passion for all things skin and nutrition, recognising the real connection between gut health and skin health and she is often invited to write for magazines as well as speak nationally and overseas on various skin healthrelated topics.

Vaia Pappas Vaia Beauty Vaia Pappas is a holistic beauty therapist and herbalist who has spent 22 years with her hands on clients, either indulging them with her soft nurturing touch or preparing custom herbal blends to re balance from the inside out. Vaia recognized very early on in her career that there is much more to beauty than topical treatments, so pursued her studies in herbal medicine and completed a bachelor degree in health sciences. Vaia’s passion for herbal medicine stems from her families home brewed recipes for skin and health, which is an important part of her Greek heritage.

Tamara Shaw Beaute Industrie A qualified Resort Manager, Marketing Co-Ordinator, Visual Merchandiser, Spa and Beauty Therapist, TransInternational Therapist, Educator and Account Manager, Tamara brings a wealth of knowledge to the table. In recognising the gap between owner operators and therapists through competition in the beauty industry, Tamara created Australia’s first online support community, Beaute Industrie. Creating community over competition, via a strong focus on education, motivation and inspiration, community members have felt reinvigorated in their career.

Sarah Laidlaw Priceline Makeup Director With a career that spans 28 years, Sarah Laidlaw has an adaptable high fashion style for which she has become widely known. An impressive skill set has allowed her the freedom to work across editorial fashion, advertising, film, television and celebrity. She has been awarded a series of coveted Makeup Industry awards including: – Australian Makeup Artist of the Year for 2018 – AHFA Makeup Artist of the Year title for 2017 – MAGAP NSW Makeup Artist of the Year 2018 – MAGAP Event/Bridal Makeup Artist of the Year 2018

Kelly George Kelly George Aesthetics Kelly George is a Registered Cosmetic Nurse and the Founder of Kelly George Aesthetics, a cosmetic clinic based in Tamworth, NSW. Kelly’s career in medical aesthetics began in 2006, working for Allergan Australia. Kelly’s passion for helping her patients achieve natural results has been the force behind what is now one of the most successful anti-ageing clinics in Australia. Her philosophy is that “great skin is achieved through science, not marketing gimmicks”. She was named as one of the Ultimate 100 Global Aesthetic Leaders for 2019, by My Face My Body.

Angelina Veljanoski Skin Angel Skin and Laser Clinic Angelina is a leading skin expert at the forefront of Melbourne’s aesthetics industry. With her love for all aspects of skin and beauty, Angelina combines clinical corrective therapies with traditional beauty treatments. Suffering from hormonal acne, dermatitis and digestive issues has led Angelina to create a Skin Clinic focusing on skin from the inner and outer. Angelina’s meticulous attention to detail as a skin professional has made her a preferred choice of Melbourne beauties. She has a commitment to delivering personalised innovative treatments.

Woodrow Wilson Clinical Imaging Australia Woodrow Wilson is a Melbourne based photographer, born in Cape Town, South Africa. As a self taught commercial photographer for the last 14 years, an ambassador for Nikon and Leica Germany and specialising in portraiture – his work merged into the medical industry which combined his photography skills with his interests in science and technology. Photography is a fundamental component of any modern medical practice, and in 2013 Woodrow began a journey to revolutionise the way imagery is used in aesthetic medicine.

Sharyn Smith Social Soup Sharyn Smith is CEO of Social Soup the leading Social Influence Agency across Australia and NZ. Sharyn is passionate about helping leading brands succeed in a consumer-led marketing environment by connecting them to Social Soup’s 170,000-strong community of influencers. Social Soup believe creating meaningful partnerships between influencers and brands produces the most impactful positive influence. Sharyn has also led the charge for measurement in Influencer Marketing and recently partnered with Quantium to provide the most advanced measurement system.

Isabel Sleiman Trulux Isabel Sleiman is a fully qualified Cosmetic Chemist who joined the Trulux team in 2015. She has extensive knowledge of ingredients and formulations to create safe and effective formulas and products that customers delight in and love. Her latest project is The Cosmetics Factory which she has created over a hundred products for the private label industry to simplify the process for having your brand in under two weeks. She is continuously striving to formulate the next best product to improve people’s life. Isabel is dedicated to learning about all the new technology.

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PROFESSIONAL BEAUTY

Mother Dear The top Motherâ&#x20AC;&#x2122;s Day beauty packs to spoil her rotten

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SKINCARE

LEFT Intraceuticals Cleansing Duo Skincare Kit - Intraceuticals 03 9751 8000 OrganicSpa Luxury Treats - OrganicSpa 02 6680 3266 Ultraderm Mumâ&#x20AC;&#x2122;s Renew Kit - Ultraderm 1300 660 297 Issada Limited Edition Champagne and Pearls Pack - Issada 07 3904 2288 Palm Beach Neroli Scented Candle - Palm Beach Collection 02 9999 4001 ABOVE Ultraceuticals ABC Super Serums set - Ultraceuticals 02 9660 3066 Image Skincare Botanical Beauty - Professional Beauty Solutions 1800 625 387 Thalgo Exception Marine - BLC Cosmetics 02 9430 2200 Usana Celavive Regimen - Dry/Sensitive - Usana Australia 02 9842 4500 Payot Quenching Routine - Payot 02 9874 1166 Glasshouse Flower Symphony Rose & Blossom candle - Sapphire Group 02 9757 3080

PROFESSIONAL BEAUTY

PROMOTION

LIGHT YEARS AHEAD Technology is part of our everyday lives. Smart phones, smart homes and even smart cars -technology has transformed the way we live. Dermalogica Education Manager Emma Hobson reveals why the world of skincare is no exception with innovation taking skin care products to the next level. ALWAYS STRIDES AHEAD in skincare innovation, Dermalogica has launched a NEW lightweight multi-tasking moisturiser that amps up the skin’s daytime defences. Say hello to the NEW Prisma Protect, moisturiser. During the day our skin is in work mode, ready to fight against environmental aggressors and UV light. It’s not just UV rays we need to protect against, ever increasing pollution causes havoc for the health of our skin, resulting in more noticeable lines, wrinkles, dull uneven skin tone. In fact, research has shown that pollution can increase pigmentation spots by more than 20%. Prisma Protect has been created to fight against the modern causes of skin ageing and damage and research shows it blocks out 85% of skin irritating pollutants. If we’re serious about preserving the youth and health of our skin, we need a moisturiser that defends against our hostile environment. Harnessing the latest ingredient technology, the NEW Prisma Protect features revolutionary ingredient technology that not only protects the skin it also supercharges the skin’s luminosity and hydration.

Light Activated Intelligent Drone Technology

Along with supporting the skin to defend itself during the day, Prisma Protect features Intelligent Drones that travel deep within the skin where they deliver light-activated Algae to targeted skin cells converting natural light into cellular energy to increase skin radiance and luminosity.

Advance Moisture Magnets for Long Lasting Hydration Dehydration is a common skin challenge. Air conditioning, central heating, wind, UV exposure, poor water intake all contribute to a lack of moisture in the skin, having a big impact on how our skin functions. Dehydration causes dullness, flakiness

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and fine lines to appear; the skin can also become congested, plus, it weakens the skin’s barrier. Whilst the Intelligent Drones are working hard to deliver the glow, plantderived moisture magnets attract and bind water to the skin providing long-lasting reservoir of moisture keeping it hydrated and smooth all day long. Japanese Matcha Tea has been chosen for its amazing ability to neutralise free-radicals as it boasts 100 times more antioxidant power than Green Tea. A powerful ingredient to protect the skin from premature ageing and environmental damage. Sage – A brightening booster and companion to the Intelligent Drone Technology. Avobenzone, Homosalate, Octisalate and Octocrylene – Provide Broad Spectrum SPF15 protection screening out 94% of UV rays. Dermalogica has developed a unique online tool to accompany Prisma Protect and educate on how best to work with your skin’s natural defence and repair mode. Check it out at www.myskinclock.com A daytime moisturiser unlike any other, Prisma Protect is you’re all-in-one for healthy, glowing skin. It’s a staple for busy socialites, savvy skincare users and anyone who wants to slow down the ageing process, plus it’s suited to all skin conditions. To really sync your skincare pair up with Dermalogica’s Sound Sleep Cocoon. This gel-based moisturiser supports the skin at night to reverse damage and deliver a youthful glow come morning. Light activated skin defence has landed – protect, preserve and illuminate your skin! For more information visit dermalogica www.dermalogica.com.au or call 1800 659 118

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For more information, call 1800 659 118.

THE GOOD OILS Keep skin hydrated, balanced and rejuvenated during the cooler months with these top oils

Eminence Wildflower Ultralight Oil - Eminence Organics 07 3357 6277 Thalgo Spa Hydrating Dry Oil - BLC Cosmetics 02 9430 2200 Ginger & Me Be Grateful Body Oil - Inskin Cosmedics 02 9712 8188 Medik8 Glow Oil - Advanced Cosmeceuticals 1800 242 011 Image Skincare Vital C Hydrating Facial Oil - Professional Beauty Solutions 1800 625 387 Pelactiv Precious Oils - Pelactiv 02 8422 5000

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SKINCARE

Natural Look Glisten Natural Unscented Massage Oil - Artav Australia 1800 805 276 Phytomer TrĂŠsor Des Mers Beautifying Oil - Phytomer 02 9099 8387 Dermalogica Phyto Replenish Oil - Dermalogica 1800 659 118 Doctor Eckstein Beautipharm Vitamin Orange Oil - Eckstein Australia Real Skin Care 1800 026 306 Kerstin Florian Rehydrating Neroli facial Oil - BLC Cosmetics 02 9430 2200 Luzern Serum Absolut Moisture Recovery Oil - Luzern 1300 367 969 Alpha H Essential Hydration Concentrate - Alpha H 1800 659 777

PROFESSIONAL BEAUTY

Kadalys Musatherapry Nutritive Precious Oil - Encore Beauty 1300 770 428 Eles Overnight Repair Facial Oil - Universal Aesthetics 02 9948 1667 Cosmedix Purity Solution Cleansing Oil - Advanced Skin Technology 1800 648 851 Payot Corps Huile Elixir - Payot 02 9874 1166 Ella Baché Radiance + Treatment Oil - Ella Baché 1800 789 234 Endota Organics Multi-Vitamin Treatment Oil - Endota Spa 03 5971 8700 Smitten Cosmetics Rejuvenate Serum - Smitten Cosmetics 08 9310 3355

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SKINCARE

Organic Spa Nourish Oil - Organic Spa 02 6680 3266 Skinstitut Multi-Active Oil – Skinstitut 02 9460 7559 Environ Body Nourishing Oil - Environ Skincare 1300 888 708 Pure Fiji Nourishing Exotic Oil - Professional Beauty Solutions 1800 625 387 Comfort Zone Renight Oil - BLC Cosmetics 02 9430 2200 Organic Nation S8 Supernatural8 Recovery Oil - Advanced Skin Technology 1800 648 851 Beauté Pacifique Corpus Paradoxe Body Oil - Beauté Pacifique 03 9562 0513

PROFESSIONAL BEAUTY

SKINCARE

Plump it up Keep lips nourished with these primers, balms and masks

Adorn Cosmetics Coconut & Vanilla Lip Balm - Adorn Cosmetics 03 9808 4422 LaGlam Luscious Lip Primer - LaGlam Minerals 1800 524 526 Artdeco Color Booster Lip Balm - Artdeco 1300 552 924 Image Skincare Ormedic Balancing Lip Enhancement Complex - Professional Beauty Solutions 1800 625 387 SLA Paris Plump It Lip Balm - Encore Beauty 1300 770 428 La Roché Posay Barrier Repairing Balm - L’Oréal Australia 03 8680 0000 Caudalie French Kiss Lip Balm - Caudalie 0011 33 0207 720 7111

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world’s leading professional depigmentation method cosmelan® is a professional, topical skin brightening treatment that helps to visibly reduce and eliminate dark spots and blemishes caused by excess melanin in the skin. It’s cutting edge formula has been After designed to achieve maximum efficacy, while it helps to balance skin DNARenewal: THE FOUNDER tone and increase skin luminosity. The cosmelan® application acts on Before Dr. Ronald for L. Moy, scientist, researcher, dermatologist, and cosmetic surgeon, the cells that are responsible skin renowned pigmentation, helping to reduce has dedicated his life’s work to understanding the impact of photo damage on skin’s health and aging. melanin production in hyperpigmented areas and thereby helping to Today, DNARenewal marks the culmination of his passion to create a clinically proven regimen that remove or lighten unsightly blemishes and spots. effectively helps repair photodamaged aging skin.

SKINCARE Ginger & Me Be Happy Lip Balm - Inskin Cosmedics 02 9712 8188 Dermaviduals Lip Balm - Dermaviduals 02 9960 1300 Jane Iredale Lip Drink Sheer - Margifox Distributors 1300 850 008 Laneige Lip Sleeping Mask - Amore Pacific 03 9623 2360 Aspect Hydrating Lip Balm - Advanced Skin Technology 1800 648 851 Mesoestetic Stem Cell Nanofiller Lip Contour - Advanced Cosmeceuticals 08 9409 5433 Mary Kay Timewise Age-Fighting Lip Primer - Mary Kay 1300 797 107 Smitten Cosmetics Natural Lip Perfection in Sicilian Plum - Smitten Cosmetics 08 9310 3355 Indie Lee Lip Treat - Indie Lee 0011 1 866 488 1638

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SKINCARE Alpha H Clear Skin Blemish Control Mask Alpha H 1800 659 777

Au Natural Skinfood Dr Au Face Oil No 1 with Retinol Au Natural Skinfood 0011 64 3 595 1309

Comfort Zone Sublime Skin Oil Serum - BLC Cosmetics 02 9430 2200

Dermaviduals PlutioDerm Fluid Dermaviduals 02 9960 1300

Skinstitut Microbiome Micellar Water Skinstitut 02 9460 7559

Aspect Super Serum Advanced Skin Technology 1800 648 851

Dermalogica - Age Bright Spot Fader - Dermalogica 1800 659 118

Linda Meredith V Tox BLC Cosmetics 02 9430 2200

Epi nouvelle+ naturelle Facial Mask Derma Aesthetics 02 9960 1300

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Mesoestetic ha densimatrix Advanced Cosmeceuticals 08 9409 5433

Hydroskin Care Eye Cream Hydro Skin Care 0402 312 209

Dermalogica Age Bright Clearing Serum Dermalogica 1800 659 118

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Doctor Eckstein RAE 24Hour Cream - Eckstein Australia Real Skin Care 02 9889 0919

Salubre Drops of Youth Salubre 03 9888 4129

Medik8 Retinol 10TR+ Intense - Advanced Cosmeceuticals 08 9409 5433

Maaemo The Elimination Mask Maaemo hello@maaemo.com.au O Cosmedics Hydra Plus Sleep-In Mask - Inskin Cosmedics 02 9712 8188

Christina Cosmeceuticals Illustrious Absolute Bright Skin Factors 1800 824 282

Skeyndor Power C+ Antiox Serum Skeyndor 1800 554 545 Vagheggi Sinecell Critical Areas Reducing Cream Professional Salon Brands 1800 624 571

Murad Hydration Night Fix Enzyme Treatment Murad 1800 687 237

Phyto5 Phyt’Ether Serum Water Element Phyto5 0452 499 347

Serum Factory Super Drink Raw Earth 02 4960 8980

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Phyt’s Purifying Soap-Free Foaming Cleanser - Phyt’s Australia & New Zealand 02 9906 1001

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Hawkesbury HIDEAWAY

Located on-site at Crowne Plaza Hawkesbury Valley, Villa Thalgo is set within eight hectares of manicured gardens and is positioned to catch a gentle breeze and breathtaking view. Michelle Ruzzene catches up with spa manager Steven Cook.

How did you get into beauty? “My background has always been in hospitality and 10 years ago I studied to become a massage therapist. The position came up at Villa Thalgo as spa manager and I knew it would be a great fit for my skills, combining my massage certification with my strong sales and marketing background. Shortly into the role, I went back to study and gained my Diploma in Beauty Therapy.”

Tell us about Villa Thalgo?

RETAIL BRANDS STOCKED : Thalgo Alpha H Gehwol Lightstim iKOU The Beauty Chef Glasshouse Circa Home Scentered

“Villa Thalgo Day Spa is a sensory space for men and women to escape from the stress and pressures of everyday life. Designed to stimulate all your senses, Villa Thalgo becomes your own private sanctuary. From anti-ageing facials to hands-on body therapies; from male grooming and treatments for mothers-to-be, Villa Thalgo brings you premium Thalgo products combined with the highest quality therapy and expertise. The truly incredible Villa Thalgo therapy menu has been created to respect the body’s complex physiology and work in synergy to rebalance the subtle energies of the mind and body.”

What makes Villa Thalgo unique? “The centrepiece of Villa Thalgo is our indoor swimming pool. An exquisite setting to relax in, the cathedral vaulted ceiling, classical columns and decor, and rows of French doors that open out into courtyards resplendent with gardenias give it a distinctive aura of style and elegance. We have a total of 17 treatment rooms from our express treatment room, through to our couples suite complete with double spa. Our spa suite with four treatment beds, two double spa baths, double shower, infra red sauna also has a space to retreat

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INDUSTRY AWARDS: • • • •

Work Skills provider of the year Hawkesbury Local Business Awards Finalist 2018 TAA Awards Finalist 2017 TAA Awards

pre and post treatment. To support our guests and those that live and work within our community needing rehabilitation facilities, we have opened our hydrotherapy facilities on a membership basis to support their well being.”

What do you love about the beauty industry? “It is wonderful to see so much experimentation in the beauty space. I remember reading an article some time back which spoke about beauty and how entrenched its roots were in history. It spoke of how different cultures define beauty, and how the beauty industry has grown purely out of the human need to look and feel beautiful. After reading this article I knew that I was in the right industry and at the right time.”

SALON PROFILE

What challenges do you see?

VILLA THALGO’S SIGNATURE TREATMENTS: Heart of the Ocean Facial – a marine-inspired facial that concentrates the vital force and benefits of the ocean to help restore perfect skin quality, delivering intense and lasting hydration. Mer and Sens Face and Body Ritual – combines a marine algae body exfoliation, face mask, affusion shower and hot stone massage. Indoceane Spa Ritual – starts with an Egyptian milk bath, followed by a complete body exfoliation, massage and sublime body wrap. Marine Algae Wellness Facial - a mask of pure natural seaweed, known for its beauty-enhancing properties, is applied to remineralise and revitalise the skin, followed by a signature massage recreating movements and the rhythm of the sea.

“While we need experimentation and innovation to grow our industry, brand loyalty seems to be a thing of the past, with many guests happy to switch brands with little to no persuasion. While there is an obvious shift in online purchases of retail / homecare programs, we are continually working to ensure that we capture this market. We have put strategies in place that allow a guest to leave the spa, do their research at their pace and then purchase with us online, confident that they will still receive great value with the added bonus of support as required if needed.” n Villa Thalgo 61 Hawkesbury Valley Way, Windsor NSW 2756 www.villathalgo.com.au

DEDICATED We’re dedicated to ensuring your business succeeds. Kitomba’s extensive experience in the hair and beauty industry means we understand what you need to run a successful salon, spa or clinic. You don’t just work 9 to 5 Monday to Friday, so we don’t either. We’re here 7 days a week including after hours and weekends, providing the free, unbeatable support you need.

www.kitomba.com 1800 161 101

MAKEUP

mascaras MUST-HAVE

Add volume, lengthen and curl lashes with these top-performing mascaras

Innisfree Rich Volumecara - Amore Pacific 03 9623 2360 Gorgeous Cosmetics Madison Avenue New York Lashes - Gorgeous Cosmetics 1300 730 277 SLA Paris Mascara Râ&#x20AC;&#x2122;Evolution - Encore Beauty 1300 770 428 Adorn Cosmetics Mineral Mascara - Adorn Cosmetics 03 9808 4422 Inika Curvy Lash Vegan Mascara Black - Total Beauty Network 03 8544 8000 Wander Beauty Mile High Club Volume and Length Mascara - Wander Beauty service@wanderbeauty.info Zuii Certified Organic Flora Maxi Lash Mascara - Zuii Organic 07 5596 2319 Pretty Vulgar Faux Reals Extreme Volume Mascara - Pretty Vulgar inquire@prettyvulgar.com Curtis Collection by Victoria VX Volume Mascara - Curtis Collection 03 9421 5577

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MAKEUP Charlotte Tilbury Full Fat Lashes 5 Star Mascara - Charlotte Tilbury 0011 44 1202 629527 Kylie’s Professional Mineral Goddess Mascara - Kylie’s Professional 07 5576 4599 It Cosmetics Superhero Mascara - It Cosmetics Australia 03 8680 0000 Youngblood Outrageous Lashes Mascara - Professional Beauty Solutions 1800 625 387 Genie Million Dollar Mascara - Genie Beauty 1800 860 513 La Roché Posay Amplitude Definition & Protection Mascara - La Roché Posay 03 8680 0000 LaGlam Femme Fatale Fibre Lash Mascara - LaGlam Minerals 1800 524 526 Jane Iredale Longest Lash Thickening and Lengthening Mascara - Margifox Distributors 1300 850 008

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MAKEUP O Cosmedics 1SKIN Rose Luminising Drops Inskin Cosmedics 02 9712 8188

Melissa Sassine Cosmetics Blend and Set Flawless Makeup Sponge - Melissa Sassine Cosmetics 02 9728 2077

Bobbi Brown Skin Long-Wear Weightless Foundation SPF15 Bobbi Brown 1800 304 283

Youngblood On Point Brow Defining Pencil - Professional Beauty Solutions 1800 625 387

Make Up Studio Shape and Glow Cheek Palette in Peach - Make-Up Studio Australia 08 8293 1616

Mj Cosmetics Xtreme Matte Lipstick Chubby Mj Cosmetics 0447 396 361

Modelrock Lashes Uptown Opulence China Doll Modelrock 0414 864 186

Benefit Roller Liner Benefit benefit@au.lvmh-pc.com

Scotty’s Professional Lashes Angel Wings Scotty’s Professional 02 9518 8003

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Ottoman3 Tinted Brow Gel Rich Brown - Ottoman3 www.ottoman3.com.au

RefectoCil Starter Kit Creative RefectoCil Australia 02 7200 8452

COMPLIMENTARY

DermaFrac Infusion Treatment Kits VALUED AT OVER $1800 Receive 60 infusion treatment kits free, when you purchase the Dermafrac 3 part system by 30th June, 2019. POTENTIAL ROI NUMBER OF TREATMENTS/PACKAGES

COST OF TREATMENT/PACKAGE

TOTAL

60 x Treatments

$250 Per Treatment

$15,000

20 x Treatment packages

$600 for 3 Treatments

$12,000

An innovative 4 in 1 cosmetic device that offers microdermabrasion micro-channelling with simultaneous infusion of high grade serums 60 Year Old Female and 60 Year Old Female LED therapy for optimum results.

BEFORE

AFTER

BEFORE

Before Image: 41 year old female: 8 DermaFrac™ Treatments (4 Rejuvenate, 4Before Lighten)

Courtesy of Dr. Martin Kassir, Dallas, Texas

AFTER

Image: 60 Year Old Female: 6After DermaFrac™ Treatments (Rejuvenate) After Courtesy of Professor Stephen A. Schendel, MD, DDS. Palo Alto, California

6 DermaFrac™ Rejuvenate Rejuvenate Treatments Treatments 6 DermaFrac™

Treatment consisted of Crystal-Free Microdermabrasion, DermaFrac™ Micro-Channeling with Treatment consisted of Crystal-Free Microdermabrasion, DermaFrac™ Micro-Channeling with Rejuvenate InfusionRejuvenate and Red LED Therapyand Red LED Therapy Infusion

Contact us today to find out about how you can pay off your Courtesy of Professor Stephen A. Schendel, MD, DDS Courtesy of Professor Stephen A. Schendel, MD, DDS Palo Alto, California achine and start making profit with this incredible offer. Palo Alto, California

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CUSTOMER SERVICE AU: 1800 648 851 | CUSTOMERSERVICE@ADVSKIN.COM.AU

Luminous BEAUTY jane iredale’s latest looks channel a soft and romantic vibe with stunning soft rose tinted hues. This seaon it’s about natural looks and bright, flawless skin.

Chanel’s (left) makeup by Hannah Hatcher Symone’s (right) makeup by Tricia Behmardi

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MAKEUP MASTERCLASS

FUN & FLIRTY (Left) First create a silky canvas by applying Smooth Affair Facial Primer and Brightener followed by DreamTint Tinted Moisturiser and PurePressed Base Mineral Foundation. Apply Pink Quartz Eyeshadow Trio starting with the pink shade on the lid blended into the deeper shade on the crease to create definition. Apply Dark Topaz Mystikol eyeliner along the top lash line and finish with Espresso Longest Lash Thickening and Lengthening Mascara to softly enhance the eyes. Sweep Flawless Pure Pressed Blush across the cheeks then complete the look with the Crimson Lip Pencil and Fascination Lip Fixation. (Right) First apply Smooth Affair Facial Primer and Brightener followed by DreamTint Tinted Moisturiser and PurePressed Base Mineral Foundation. To give the shadow extra vibrancy and staying power apply Iced Brown Smooth Affair Primer to the lid then blend up to the crease. Apply Sunlit from the Sunlit/Jewel Eyeshadow Duo to the lid and blend Jewel into the crease. To create more definition, apply Black Eye Pencil to the entire top lash line with a coat of Black Ice Thickening and Lengthening Mascara to top and bottom lashes. Blend Mystique PurePressed Blush out from the apples of the cheeks toward the temples and finish with Plum Lip Pencil and Desire Lip Fixation, applying the gloss to the bottom lip only.

PROFESSIONAL BEAUTY

LUXE LIPS NATURALLY First create a flawless, luminous base using Glow Time BB Cream and PurePressed Base Pressed Powder. Prep the lid with Canvas Smooth Affair for Eyes and apply Champagne PurePressed Eye Shadow from the lash line up to the brow bone. Blend Taupe PurePressed Eye Shadow into the crease then follow with Black/Brown Eye Pencil across the top lash line and a coat of Black Ice Longest Lash Thickening and Lengthening Mascara. Sweep the contour shade from the Warm GreatShape Eyebrow Kit underneath the cheekbone and along the jawlines on each side of the face. Apply a soft glow and highlight using Peaches & Cream Bronzer using a fan brush. Finish with Nude Lip Pencil and Megan Triple Luxe Naturally Moist Lipstick. Carolinaâ&#x20AC;&#x2122;s makeup by Shawn Towne

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MAKEUP MASTERCLASS

from THE SHOOT... Black Ice Longest Lash Thickening and Lengthening Mascara

Alice Henderson

Canvas Smooth Affair™ for Eyes Eye Shadow/Primer

Jane Iredale Makeup Artist

How did you start your career with jane iredale?

Champagne PurePressed® Eye Shadow

Dream Tint Tinted Moisturiser

“My husband and I relocated to Queensland just over 5 years ago. I had been using jane iredale in my makeup kit for years and the “dream job” opened up with my favourite makeup brand. Perfect timing and I feel incredibly lucky. I have been in the industry now for 23 years.” What is it you love most about the brand?

“As I also have beauty therapist background I love that jane iredale puts an importance on skin care benefits and clean ingredients. There are so many people who spend money on skin treatments and products then let their routine down when it comes to makeup. We wear makeup up to 12 hours a day so it’s an important factor to consider.” Are there any cult products in the range?

“Our PurePressed Powder available in 26 shades has a huge following. It is so easy to apply and has buildable coverage so you can wear a little or get the full coverage you love. Instant SPF 20 makes it great for post treatment and every day sun protection. Our Peaches & Cream Bronzer has also become a bit of a cult fave since Meagan Markle was spotted wearing it!” PureLash® Lash Extender & Conditioner Peaches and Cream Bronzer

What is one of the products you can’t live without?

“Where do I start! I have so many favourites and staples I use every day. I would have to say POMMISST Hydrating Spray, it is filled with antioxidants such as Pomegranate Extract (which also smells delicious) to help fight free radical production caused by sun exposure. It also sets your foundation perfectly giving you the ultimate glow. I’m all into the dewy look this season.” Who is your beauty inspiration?

“Jane is definitely a hero of mine. She pioneered her holistic approach to beauty with mineral makeup 25 years ago this year, creating a beautiful range that not only looks and feels good, but that is also good for skin health. Her philosophies on cruelty free, recycling and creating makeup for all ages is inspirational. Women deserve to feel beautiful at any age.” What is one of your go-to makeup looks? Warm GreatShape™ Contour Kit

Megan Triple Luxe Naturally Moist Lipstick

“I love a good glow, especially being based in Queensland! I use Glow Time Mineral BB Cream to give full coverage and SPF 25. Peaches & Cream Bronzer on my cheeks and eyes to warm up my look with peachy warm tones (the best multipurpose product around). Brows are easy to apply with the soft, feathered look you can achieve with our Retractable Brow Pencil. A double coat of PureLash Mascara, Triple Luxe Long Lasting Naturally Moist vegan Lipstick in Jackie, a peachy pink shade, and I’m ready to go.” Tell us about the jane iredale trends coming out this season?

“Following the Pantone colour of the year, Living Coral, our Beautiful Radiance range was created. Think peach, watermelon and blossom pinks. Beach sunset glam I call it. Glossy lips are back – can’t get enough of our spiced peach gloss, it’s a must have.”

PROFESSIONAL BEAUTY

NAILS

TRENDING NOW The best new nail polish colours to wear this winter

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SLA Paris Trendy Aqua Mint - Encore Beauty 1300 770 428 Illume by Hawley Acrylic Powder in Neon Orange - Hawley 02 8667 1700 Color Club Nail Lacquer Feverish - Glamaco 1300 343 572 Faby Nail Lacquer Torna A Sorrento - International Beauty Supplies 03 9486 3211 Evo2 by Biosculpture Amber - Bio Beauty Concepts 1300 246 435 Jessica Phenom Streetwear - Jessica Cosmetics 1300 470 648 Artdeco Nail Lacquer Illuminating - Artdeco 1300 552 924 CND Vinylux Dark Diamonds - Pacific Nail & Beauty 07 5597 4555 Issada Nail Lacquer Amelie - Issada 07 3904 2288 Nails Inc London Naughty Tails & Sparkly Scales - hello@nailsinc.com

PROFESSIONAL BEAUTY

NAILS Colour by TBN Date With Debby - Total Brands Network 03 8544 8012

CND Shellac Gel Polish Yes, I Do Bridal Collection, For Ever Yours - Pacific Nail & Beauty 07 5597 4555

Orly Builder In A Bottle Hawley International 02 8667 1700

Mavala Nail Color in Bergen Mavala Australia 03 9645 1933

Bio Gel Threading Gel in White Bio Beauty Concepts 1300 246 435

Miss Frankie 5 Free Breathable Nail Polish in Hello Lover - Miss Frankie hello@missfrankie.com.au Caronlab Spa Scrub Caronlab Australia 03 5227 4995

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Bio Sculpture Ethos Seaweed Calcium Base - Bio Sculpture Australia 1300 246 435

Meet the 1 Software for Salons and Spas Simple, flexible and powerful booking software for your business, it’s totally FREE!

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TANNING

Tanning Keeping a glow all year round

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TANNING

Sisley Paris Self Tanning Hydrating Facial Skin Care Sisley Paris 1300 780 800

Comp Colour Unleashed Comp Colour 1300 455 556

Bondi Sands - Aero Bondi Sands 1300 961 385 Aussie Bombshell 15% Professional Spray Tan Aussie Bombshell 0408 123 245

ModelCo Instant Tan Self Tan Lotion - ModelCo 02 8354 6700

MoroccanTan Tan + Perfect Gift Set MoroccanTan 1300 181 281

Natural Look Summer Kiss Deep Bronze 12% DHA - Artav Australia 08 8300 1999

PROFESSIONAL BEAUTY

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TANNING MASTERCLASS

BRONZED

BOMBSHELL There’s something about the term “Aussie Bombshell” that resonates in the minds of those who have travelled to our faraway land, and even those who haven’t. Its iconic. Perth-based beauty brand Aussie Bombshell has set out to harness the idea that anyone can achieve the effortlessly sun-kissed skin we all dream of, by creating a luxurious range of tanning products and keeping things simple when it comes to your best faux glow. Photography by The Aesthete Collective | Hair & Makeup by Jacqui Bradfield Styling by Clare Ryan | Model - Baylee Saltmarsh @ Chadwick Models

SUNSHINE STATE Keeping things simple with a minimalistic approach to their product line and ingredients, Aussie Bombshell works to ensure that their products are as kind on the skin as possible, while also delivering maximum impact on the end result.

PROFESSIONAL BEAUTY

SUNKISSED SKIN By creating an oil-free, alcoholfree solution, Aussie Bombshell Professional Spray Tan should be light and dry to the touch once applied. Containing minimal bronzing agents to reduce the clogging of pores, Aussie Bombshell is so natural-looking, people will be asking if you recently returned from a beach side holiday rather than â&#x20AC;&#x153;have you had a fake tan?â&#x20AC;?!

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TANNING MASTERCLASS

TOTAL TAN Aussie Bombshell Gradual Tan has a boosted level of DHA comparative to most gradual tans on the market so it applies like a moisturiser (without guide colour). The end result is darker than you’d expect and the inclusion of macadamia and almond oils keep the skin feeling hydrated and last longer on the skin.

PROFESSIONAL BEAUTY

READY ALL YEAR By manufacturing locally and in small batches, Aussie Bombshell ensures that they are always delivering the highest quality product to market and ensuring that active ingredients are always as fresh as possible, so that the best quality tan is always being delivered to the customer.

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TANNING MASTERCLASS

from THE SHOOT...

Penni Towner Aussie Bombshell 10% Professional Spray Tan

Owner Aussie Bombshell

Tell us how Aussie Bombshell was established? “Aussie Bombshell was established on my dining room table. I have a Marketing degree and I have always taken an interest in brand strategy. My mum mentioned that in the middle of an economic crisis, women wanted a “quick fix” beauty product that made them feel good, so there was a spike in the sale of cosmetics. Initially the brand was meant to be more cosmetics focused in the retail category, but the tan sample came back first. It was too messy to apply as a pump spray, so I did a spray tan course. From there, I switched to a B2B model and started promoting my product to salons instead.”

Aussie Bombshell 12% Professional Spray Tan

Aussie Bombshell 15% Professional Spray Tan

Aussie Bombshell Gradual Tan

How did you end up in the beauty industry? “Quite honestly, I fell into it. I come from an entrepreneurial family, so owning my own business was a given. I always had new business ideas, but they remained in an infant stage. Aussie Bombshell was the first business I ever executed, and it just happened to be in the beauty industry. If you asked me when I started, would it be my choice of industry, my answer would be very different. Now, I couldn’t imagine doing anything else! It’s very rewarding creating a product range that the market responds to positively!” What sets your range apart from other tanning products on the market? “We are passionate about education. We spend a lot of time educating (and re-educating) therapists salon and customers on both tanning application, and ingredients. By imparting our knowledge, we develop better tanning techniques for therapists, which results in happier clients, so it’s a win-win for all parties. I haven’t trained someone yet who hasn’t learnt something from me! Our range is also small for good reason – we don’t like wastage. We believe that within our range of three professional products (10%, 12% and 15%), you can find a tan to suit everyone’s needs. By keeping the range small, you reduce your product wastage and avoid client confusion when trying to pick the right product for their skin.” What are some of the hero ingredients in your range? “I think it’s more about what we are leaving out, than what we are putting in. DHA is in every tanning product on the market, so there is no real [diversity] there. Our DHA levels are boosted in all products, to suit the convenience of the client - they can get bronzed, shower, and get on with their day.” How important is it to offer client’s healthy tanning options? “Aussie Bombshell Professional Tan is free from parabens, oil, alcohol and fragrance, which I think serves the consumer well when they are looking for healthier option for their skin. Our Gradual Tan contains almond oil which mimics the natural sebum on the skin, and promotes a more even fade. We’ve also taken out the guide colour and fragrance so that the additives are minimised as much as possible.” Tanning is such big business what are some of the changes you have seen over the past decade? “I think the entry of express tans into the market changed the game. Our world is so fast-paced now, and everyone wants instant gratification and instant results. The darkest tan in the shortest time possible. Obviously social media has contributed significantly to the growth of the beauty industry through the ability to promote instantly, endlessly and for free. This has allowed new brands to enter the market so there is now something available to suit everyones’ needs.” What are your plans for the company this year? “I do like to keep my plans loose, as I find if you hold too tightly to things, sometimes you can be easily disappointed if they don’t come off. This year, we are looking to grow the brand by creating a few new products and entering new markets, both nationally and internationally. We are a luxury tanning brand who offer beautiful products, that are proudly Australian made so establishing long term relationships with like-minded people is our focus. For us, building slowly is the key to a successful business.”

PROFESSIONAL BEAUTY

NEW!

inspired by Pantone Colour of the Year 2019

Living Coral”

ROUNDTABLE

Andrew Taverna

Belinda Merlino

Carley Stewart

Donna Lee-Marcal

Artav Australia

The Skin Clinic

asap skin products

Dermatonics

Lynn Hetherington-Briggs

Maria Cocciolone

Mark Durkin

Nicola Le Lievre

Advanced Skin & Body

Inskin Cosmedics

asap skin products

In Therapy

AUSTRALIAN MADE Watch all of the dynamic Industry Roundtable videos online at www.professionalbeauty.com.au/roundtable

PROFESSIONAL BEAUTY

ROUNDTABLE Roundtable guests from left Donna Lee-Marcal, Mark Durkin, Maria Cocciolone, Nicola Le Lievre, Glenn Silburn, Lynn Hetherington-Briggs, Carley Stewart, Andrew Taverna and Belinda Merlino.

CONSUMER PERCEPTION QUESTION: How does your salon clientele currently regard Australian beauty products? Has there been a shift in Australian consumer perception toward home-grown products over the past decade? LEARNING: THIS IS THE YEAR OF AUSTRALIAN BEAUTY. AUSTRALIAN BEAUTY PRODUCTS HAVE ARRIVED ON THE INTERNATIONAL STAGE AND THEY’RE THANKFULLY BEING RECOGNISED LOCALLY FOR THEIR QUALITY, INGREDIENTS AND VALUE. Nicola: “My business is based almost predominantly on Australian made and owned products. We’re big stockists of O Cosmedics as well as Ginger&Me. My business was not always based that way and I’m definitely finding since I’ve done that, the clients are embracing that, because they’re getting better support. They know Australianmade and owned brands are catering for their skin concerns and needs which are often caused by Australian harsh climate. They’re also better value from a price point as well.” Maria: “When I first started creating brands, I underestimated the power of Australian-made. It used to be the last thing listed on our ads – then it was the first. My BDMs tell me it’s a door-opener, it’s the top question they get asked by salon owners . Being Australianmade is a very strong requirement, from a business perspective and certainly from a consumer perspective.” Lynn: “I’ve carried Australian-made brands for over 30 years. Consumers used to be a bit apprehensive about the strength

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of Australian made products, but now, there’s no argument, and I have a huge number of clients requesting home-grown products. They like to help our economy, plus they like the purity and quality of our products.” Carley: “People are more environmentally aware. They don’t want something that’s been shipped from half way across the world. Consumers want to buy something that’s helping the local economy and being made here. People are seeking it out internationally as it has that perception of being clean and green and high-quality; Australian-made has a fantastic reputation.” Belinda: “My clients love the fact that I only stock Australianmade products, it gives them reassurance that they are buying quality. It’s a really big selling point, products just fly off the shelves, and it’s something that happens organically.” Andrew: “Twenty years ago we used to do trade shows overseas and Australian-made was all we promoted - that was the main selling point. It should have always been a selling point here too, but that’s only happened recently. We have the knowledge and the resources to make the best products, but consumers have caught onto that only recently.” Mark: “Asap has grown a lot for us in the export side of things, because we’ve got such a broad cultural expanse here in Australia. We have to suit so many different skin types which means the product is very approachable to a world market. The other thing with Australian-made is it’s very affordable because we’re not importing, we don’t have those extra costs for the product to take to market for the Australian consumer, so that’s a big plus.”

CELEBRITY IMPACT QUESTION: In recent times Australian celebrities have launched beauty brands on an international stage. Examples include Miranda Kerr with Kora, Jess Hart with Luma, Zoe Foster Blake with Go-To, and so on. Is this trend helping the Australian beauty market by raising awareness world wide? Or is it a hindrance by taking away consumer spend from the professional industry? LEARNING: IF IT HELPS GROW THE IDENTITY OF AUSTRALIAN BRANDS, THEN IT’S BENEFICIAL TO THE WHOLE INDUSTRY. Belinda: “I don’t believe it’s taking away from the professional spend, because a lot of the clients that want professional skincare advice do visit a clinic. They do seek out professional skincare advice from the people in the know. My only concern with these people making skincare ranges, and with anyone that makes a skincare range, is I want to ensure that the principles of the skincare range are in line with skin health. I want to make sure that they’re not full of toxic filler ingredients, or tested on animals – they need to have a vested interest in skin health in general. That should be the principle of anyone making a skincare line, celebrity or not.” Nicola: “I don’t believe it’s taking spend out of our business, because we position ourselves as skin experts, and I’ve found that consumers are looking for that. But it’s important for us to educate and let consumers know what the difference is between consumer beauty products

that is putting Australia into the spotlight is helping us as a country and as an industry. It’s about growing the pie as opposed to being concerned about them taking part of the pie.” Andrew: “Where’s the credibility, what is it? Are they just doing it for money? To make a quick buck? The exposure it helps Australia get is beneficial, but you have to look at the motivations behind it.”

Belinda Merlino from The Skin Clinic

WHAT WE’RE ALL IN IS THE APPEARANCE INDUSTRY. IT’S GROWING. THAT PIE’S ONLY GOING TO CONTINUE TO GET BIGGER AND BIGGER. WE, AS BUSINESSES, DON’T NEED TO OWN THE WHOLE PIE, BUT THE SLICE GETS BIGGER AS THE INDUSTRY GETS BIGGER. Mark: “What we’re all in is the appearance industry. It’s growing. That pie’s only going to continue to get bigger and bigger. We, as businesses, don’t need to own the whole pie, but the slice gets bigger as the industry gets bigger. The exposure’s good.”

Michelle Ruzzene from Professional Beauty

and professional skincare. So as long as the brand is not claiming that they’re professional, and as long as they’re being positive role models for our daughters, I’m really happy for them to do that”

Nicola Le Lievre from In Therapy

Carley: “None of those brands are purporting to be a professional range. It is exciting that Jess Hart and Lara Bingle have their products made here in Australia, as opposed to just being ‘Australian’. Anything

Maria: “They’re celebrities and they’re recognised, so if it puts Australia out there internationally, then that’s good. If it gets someone asking more questions and then being directed to a professional, that’s got to help. So long as it is genuinely Australian made.” Donna: “It’s about the authenticity. If it’s going to be a celebrity brand, why are they doing it? Out of the celebrity brands that are out there, there’s some that we know that are more genuine, where the person is very involved in the formulation. That’s really exciting. But then there are other celebrity brands where they have their name to it, but they have an entire team that works on it and they know nothing about the product themselves. If it’s a celebrity that’s very involved in the process and they’re going to keep it in Australia, that’s fabulous for the whole entire industry and for Australia.” Lynn: “From a clinician’s point of view, it doesn’t take spend away from us. Not for the person who’s serious about their skin. I’m attracting the serious clientele, not the person who’s searching for a dream. That’s why I’m here and that’s why I’m still passionate in my field.”

PROFESSIONAL BEAUTY

ROUNDTABLE

HERO INGREDIENTS QUESTION: With one of the most botanically diverse but also harshest environments in the world, Australian beauty products are created and formulated with our lifestyle in mind, and tailored to our specific needs. Identify one hero ingredient from an Australian beauty product and explain its merits. LEARNING: AUSTRALIA HAS SOME INCREDIBLY UNIQUE ACTIVES, BUT TO REMAIN COMPETITIVE IN AN INTERNATIONAL MARKET, SOME INGREDIENTS MUST BE SOURCED FROM OVERSEAS. Maria: “We try and look for Australian-made ingredients where we can, but I’m not going to lie, they are limited. When you’re looking to be the best, and innovative, and cutting-edge, some of the ingredients don’t necessarily come from Australia. When you are looking at peptides and some of your active ingredients, you have to look overseas to source them.” Carley: “Something really exciting that we’ve seen over the last few years is the technology in active ingredients. There’s never been a more exciting time to be in professional skin care.” Donna: “We’ve got a lot of the amazing Australia botanicals in our Dermatonics products, like Kakadu Plum and Desert Quandong, which funnily enough are very naturally high in Vitamin C. But we have to also look elsewhere for some of our ingredients. We use is Javanese turmeric. Studies have shown that it is way more potent than regular turmeric. Although it comes from Indonesia, we have a garden that we have access to and it’s sustainable and it’s ethical. So although we fill our products with a lot of amazing Australian ingredients, some of our unique points of difference come from international ingredients.”

Carley Stewart from Asap Skin Products

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Andrew: “Some of our products are used for pedicures, so we use typically Australian ingredients like eucalyptus oil and tea tree oil, because they have anti-fungal and anti-bacterial properties. We also have a peppermint oil based product - that’s not native Australian, but it’s been growing in Australia for 200 years. With blending products, you have different advantages from the properties you get from them – in small doses, peppermint oil is

Guests enjoying post-filming lunch

SOMETHING REALLY EXCITING THAT WE’VE SEEN OVER THE LAST FEW YEARS IS THE TECHNOLOGY IN ACTIVE INGREDIENTS. THERE’S NEVER BEEN A MORE EXCITING TIME TO BE IN PROFESSIONAL SKIN CARE cooling and in large doses, it’s warming. It’s knowing how these products work together to get the results you want.” Mark: “When you’re talking to a client that has type 2 acne or pigmentation, they want it fixed. At the end of the day, you’ve got to get the best quality ingredients, wherever you can get them, and get the best results. If they can be sourced in Australia, that’s fantastic. We try and do that, but we can’t go for the next best thing. You use the best thing and you take that to the market.” Maria: “We’re forced to work under these strict Australian manufacturing guidelines, and then we have the choice to choose from the best ingredients around the world. When you bring it all together, you have the ability to create a product that is really sensational.” Nicola: “The SPF regulations in Australia are second to none, which is why sun protection products are some of the top sellers in my salon.” Belinda: “I do predominantly anti-ageing style services, so for me, when I thought about hero ingredients and what I predominantly sell is Vitamin A, for my clientele. I sell three different types, so I can prescribe to all sort of ages and all sorts of skin concerns.” Lynn: “In our environment, we do naturally grow some amazing, albeit limited, varieties of ingredients.”

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+61 2 9712 8188

ROUNDTABLE Roundtable guests at The Glebe Hotel

MANUFACTURING STANDARDS QUESTION: Australia is renowned for its high quality manufacturing standards, but how can salon owners be confident that the research and innovation behind Australian beauty products is consistently as good, if not better, than cosmetic powerhouses such as the USA and Germany? LEARNING: AUSTRALIAN PROFESSIONAL BRANDS, INGREDIENTS, INNOVATION, MANUFACTURING TECHNIQUES AND SO MUCH MORE ARE COMING TOGETHER TO DELIVER WHAT ARE WORLD CLASS PRODUCTS AND HIGHLY ACCLAIMED ON THE INTERNATIONAL STAGE. Lynn: “In the selection process, I have to know the basis of the research, what access they’ve had for their clinical trials. I need to know the sourcing of the material, how it’s manufactured. Most importantly, how much backup I’m going to get, and know that I can get creative in treatments. People are different, their skin will be different every time you see them, and then sometimes they’ll come in, they’re time-poor Andrew Taverna from Artav Australia

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Maria Cocciolone from Inskin Cosmedics

and I will be using different equipment. I say to my clients ‘This is the lab, and you’re on the slab’.” Belinda: “I can only be guided by my suppliers and what they tell us. Maria from Inskin Cosmedics put up a photo recently on Facebook from the manufacturing plant. This was a professional setup, with big steel vats, a guy in a lab coat, the hairnet and the mask. It was a really powerful image because it’s reassuring to see that what’s being manufactured is a high quality product. I immediately wanted to share it.” Nicola: “I like the transparency of the brands that are Australian that I stock, including the ingredients and the expectations. You have to find a brand that fits you, your core values and what your brand stands for. For me, what’s also important, is knowing that we have that transparency of what’s in the products, how they are manufactured, but also the support of the brands.”

I LIKE THE TRANSPARENCY OF THE BRANDS THAT ARE AUSTRALIAN THAT I STOCK, INCLUDING THE INGREDIENTS AND THE EXPECTATIONS. YOU HAVE TO FIND A BRAND THAT FITS YOU, YOUR CORE VALUES AND WHAT YOUR BRAND STANDS FOR.

Carley: “If a product is made here in Australia, and it meets Australian standards, but it’s also being exported around the world, it’s also meeting worldwide standards. You can’t get better than that. If you are exporting across the world, you are meeting all the standards across the world, so there are no powerhouses stronger than that combination.”

Andrew: “The key word is transparency. I invite people into our manufacturing premises all the time. Distributors can come and see exactly what we do.”

Mark: “We’ve just gone into over 30 countries worldwide that we’re exporting into. That gives Australian brands more and more credibility in the international market. That says volumes about the appeal for Australian brands, but also that those powerhouses haven’t got it just to themselves anymore. We’re being recognised on the world stage, which is really exciting for Australian brands.”

Maria: “There’s always going to be the cowboys in every industry. I’ve been in the industry long enough to see them come and go, and it’s not easy for our partners, for the salons, for trade, for businesses to distinguish what’s good and what’s great, and what’s bad. The cowboys are the ones that use the really great words, and they’re real con people, so they get people along the way. It’s about asking a lot of questions, and it is about having some really good relationships with your suppliers.”

Donna: “Costs are of course higher to manufacture locally. Which is good for the Australian economy; we pay people with higher wages, and so that of course has to fit into the costs of our products. And not every single customer will be for those high end products. There will be the customer that’s looking for the cheaper brands that are sold on supermarket shelve. But there is the clientele that appreciates what goes into it - the ingredients, the labour, the fact that it’s all made here.”

ROUNDTABLE Lunch at The Glebe Hotel

AUTHENTICITY OF BRANDS QUESTION: At Cosmoprof Asia in Hong Kong last November, a significant number of beauty brands exhibiting in the Australian pavilion had little or no presence in our own salon environment. What can be done to make sure Australian made brands are best represented when selling on an international stage? LEARNING: BRANDS THAT ARE TRUE, AUTHENTIC AND TRANSPARENT, WILL ULTIMATELY SUPPORT EACH OTHER AND REMAIN STRONG IN THE INDUSTRY. Andrew: “We need to talk about transparency and honesty in marketing. The marketing points of Australian made are massive and we do probably underestimate it. There are plenty of companies,

Nicola Le Lievre from In Therapy

people, and brands banking on that. What we can do is continue to be as open and honest and transparent, and market the hell out of ourselves. Australia is known for its trustworthiness, we have to make sure we keep pointing out that we are doing the right thing.” Carley: “Cosmoprof has over 51 countries exhibiting. So the Cosmoprof organisers can’t go and verify the authenticity of that around the world. But having a certificate of origin as part of the application process to prove your authenticity is a great idea. Especially if you’re sitting under the Australian banner.”

The roundtable was held in the Nude Lounge

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Maria: “If you’re Australian made, and you’re genuine, you’re good at what you do, you’re on side with the Australian way, and you’re earning a genuine income, I don’t have a problem with that. But if you’re in that pavilion and you’re saying you’re Australian, but you’re not made in Australia, that’s bad.”

Mark: “As an Australian made brand here we want to be collectively represented. The pie’s big enough for all of us. We all love working side by side with each other. We chose not be in the Australian pavilion. We’ve been going to Cosmoprof 15 years in Europe and Hong Kong and for us we were always happy to stand alone. We’ve got to represent ourselves as an independent brand competing with the Americans and the Europeans on our own merit. From that perspective we’re happy to stand alone.” Mark Durkin from Asap Skin Products

Glenn Silburn from Professional Beauty

Donna: “I find in Australia in business there’s such a collaborative nature, which is fantastic. There are lots of brands; everybody’s a little bit different. We can all collaborate together. One thing now being also an Australian I’m very proud of is that mentality, which needs to be translated in situations like this.” Lynn: “At one trade show within the last couple of years I saw what was claiming to be an Australian made product made from bush remedy-based ingredients. But on the back of the label, it said it was made somewhere else.

WHAT I LOVE ABOUT BEING AN AUSSIE MADE SALON IS THE WAY US AUSTRALIANS PULL TOGETHER AND SUPPORT EACH OTHER, AND THAT’S WHAT WE NEED TO DO. WE NEED TO STAND UP AND SUPPORT EACH OTHER AS MANUFACTURERS AND BRANDS, BUT ALSO THE PROFESSIONAL BEAUTY INDUSTRY IN AUSTRALIA.

All sorts of excuses were made when I questioned the person about it. I was totally turned off by that as it was misleading.” Belinda: “You’re savvy as a clinic owner. I think most savvy clinic owners would do exactly the same. It would become pretty obvious if someone’s not doing the right thing or I hope it would. I’d like to think I’m pretty well educated, also like everyone here, as to who’s in the industry and who’s really Australian. As a clinic owner it’s up to us as well to do our research.” Nicola: “What I love about being an Aussie made salon is the way us Australians pull together and support each other, and that’s what we need to do. We need to stand up and support each other as manufacturers and brands, but also the professional beauty industry in Australia. It will come out who isn’t the real true blue Aussies. I find it quite misleading how when you’re looking at products – it can be Made in Australia; Australian made; Or Australian. There needs to be differentiation, there needs to be that clear distinction, because it can get confusing.”

Cosmoprof Asia Response: Professional Beauty in association with Cosmoprof Asia wish to acknowledge that the organisers of the Australian pavilion always endeavor to best support Australian brands on the international stage. It is essential that the companies exhibiting are registered in Australia with an Australian Business Number (ABN) and substantial operations and business interests in Australia. Tye Bate was there to capture all the roundtable action

PROFESSIONAL BEAUTY

ROUNDTABLE

BRAND PERSONALITY QUESTION: It has been said that buying Australian also means buying into the Australian way and culture. What brand personality do Australian beauty products feature that sets them apart from others? LEARNING: THE DEPTH OF THE BRAND PERSONALITY FOR AUSTRALIAN BRANDS IS NOW STRONGER THAN IT HAS EVER BEEN. Donna: “In terms of being an Australian brand, it has to do with being clean and green, authentic, transparent. It’s that true blue Aussie attitude - this is who we are, this is what we do, these are the ingredients we use. What clinics appreciate about an Australian brand is just being true and honest. Trust factor is also a big part of it, if you’re a true Australian brand.” Belinda: “The authenticity, for me as a clinic owner looking at investing in brands and also from clientele feedback. Australians are typically laid back. We like simplicity, we’re busy. We don’t want long, convoluted skin care routines that are going to take an hour every morning and night. Australian brands fit that brief. They’re aesthetically really clean and crisp as well, both in the way they present with packaging but also with their marketing campaigns.”

Donna Lee-Marcal from Dermatonics

Nicola: Australian consumers are getting savvier. They want value for money and they want brands that are transparent. The customers like choosing Australian products because

AUSTRALIANS ARE TYPICALLY LAID BACK. WE LIKE SIMPLICITY, WE’RE BUSY. WE DON’T WANT LONG, CONVOLUTED SKIN CARE ROUTINES THAT ARE GOING TO TAKE AN HOUR EVERY MORNING AND NIGHT. AUSTRALIAN BRANDS FIT THAT BRIEF. they can relate to them more. They can see that they are genuine and authentic.” Carley: “We try to keep our ranges as simple as possible. We’ll go to all the various ingredient shows and we’ll evolve our products. We come back with the latest technology, and we evolve existing products, and we only bring out a new product when we have to bring out a new product.”

Lynn Hetherington-Briggs from Advanced Skin & Body

Maria: “What I love about brand personalities and Australian brands are that many brands have a face. Being able to put your face, your name, to a brand, gives that point of contact. It gives that loyalty. Social media allows you to have that relationship, not just with the industry but with the consumer as well. Your brand ends up becoming a brand that’s manufactured for the people, by the people.” Mark: “We did some training in Russia last year with our distributor up in Moscow and the perception of the typical Australian was healthy, fit and good-looking. Their perception was of a very clean environment. Australian Beauty is on a growth curve for that reason, because of that international.” Andrew: “Words I always hear are clean, fit, healthy, natural and trustworthy from the international audience. A huge part is trustworthiness.”

Taking notes during the roundtable

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Lynn: “Clients now know you get what you pay for. There’s a sense of community about buying Australian made and keeping the jobs local. They also like multipurpose products that can be thrown into their handbag, or their gym bag. Keep it simple.” n

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BUSINESS

Boosting your brand through

EVENTS Nailing event planning for your brand is no easy feat. Michelle Ruzzene catches up with events manager Mylene Selosse from Bel & Brio – a place to eat, drink and shop in European style under one roof - in Sydney’s Barangaroo. She shares her tips on how to host the perfect PR party like a pro.

How did you get into events? “I have 10 years of event management experience. I started as event organiser for a travel agency linked to the Société Nationale des Chemins de fer Français, which is the French National Railway Company. I moved in to Australia seven years ago, where I started to work in restaurants, on the events and functions side as an event planner.”

How important is location?

“I organise the event from the conception to the day of the event, including meeting with clients to work out event details, plan with the client and their team, book appropriate space within the restaurant, food, drinks, entertainment, AV equipment and staff. I make sure the event runs smoothly, efficiently and handle any crisis that may come up.”

“The location of the event is very important, as much as the event by itself. There are many important factors when it comes to choosing a venue, such as AV equipment, capacity, and layout. However, the location in which the venue is situated is the biggest deciding factor of how many guests the organiser will get at the event. The proximity to any major transportation hubs in the city is also important.”

“Attendees are more likely to RSVP for morning events as they don’t like to interrupt their day and work schedule. Breakfast events are fast and easy to manage, and great for those on a small budget - we offer a $30 breakfast set menu, including drinks. It can be challenging sometimes to hold events during lunch time due to the rush of service and people are usually on a time limit. With an evening event there is no limited time and no rush in service. We offer different set menus, from sharing banquet menus, to three to five courses. During evening events people tend to drink, so we match wines to food, and we can offer drinks packages to our clients.”

“No pro and cons, two different types of events. Our most popular option for cocktail events is grazing stations and canapes. It’s a very interactive experience and guests get to choose how much they would like to eat. Cocktail-style menus are cheaper, however, they are not as formal as a seated event. Sit-down events require careful planning and have a longer duration. It gives more flexibility in the organisation. Also, it guarantees an even distribution of food among guests and it makes it easier to cater for dietary requirements.”

What do you do at Bel & Brio?

When’s the best time to hold an event for maximum attendance?

List the pros and cons of a cocktail style function vs a la carte option?

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What types of events do you recommend at Bel & Brio? “Bel & Brio can hold a diversity of events, from corporate to team building, family celebrations or friends gathering. We have four different areas that will suit all target markets. We have the Mezzanine private dining room, Corso Brio, a newly built dining room for fine dining with an elegant style, our Bar & Dining room, offering a casual and relaxed atmosphere, and our Cellar, which features a comprehensive and refined list of 2500 wines.”

What else do you offer at Bel & Brio? “We also offer catering offsite with a diverse premium range of catering packages including buffet style events, incorporating both cold and hot meals, canapes (both sweet and savoury) and finger food options.” n Bel & Brio T3.01, 300 Barangaroo Avenue, Barangaroo Sydney NSW 2000 Phone: 02 9299 9107 www.belandbrio.com.au

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BUSINESS

The Art of Being

SOCIALLY SEEN Effective social media is a must for all brands, so is your clinic making the most out of this advertising channel? Jenna Catalano reveals how to be social savvy. THE POWER OF social networking is stronger than ever with the number of active users expected to reach 3.02 billion by 2021, that’s around a third of Earth’s entire population! A huge 79% of Australians actively use social media daily! And astonishingly, the average person will enjoy almost two hours perusing through social media every day. But despite this, there’s a huge gap in advertisers - meaning many businesses are failing to capitalise on a prominent digital opportunity. So, how can you really ramp-up your business’s social media marketing? The top-line answer is to build a fully formed social media strategy. Many businesses don’t get the results they are after because they take an unsystematic approach to social media marketing. This results in a diminished ROI, unmet goals and a lost opportunity. Here are some helpful steps to get your businesses social media strategy in tip-top condition.

IDENTIFY YOUR AUDIENCE & ACCOUNTS Firstly, determine which social media platforms are best for your business, and focus on them daily. Don’t waste your time curating content for platforms that don’t serve your business. In the beauty industry, the most widely used social media platforms are Facebook and Instagram. Secondly, identify your target audience along with their values and interests and curate content based on capturing and serving the interest of this audience. Identify one individual/team responsible for all aspects of your social media marketing.

BUILD BRAND GUIDELINES There is nothing worse than a social media account that has a mishmash of out-of-brand colours, themes and overall design elements. Your social accounts should abide to a strict look and feel that’s consistent with your overall brand. This

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includes, colours, design structure, caption tone, voice and content. It is vital your business develops a clear brand identity across all social media channels.

DEVELOP A CLEAR BRAND VOICE. It is vital your business develop an identified clear brand voice across all social media channels. The first step, is to understand what you want your followers to know about your brand and how you want them to perceive your brand. It will then be clearer for you to write content that fulfils this vision.

TELL A STORY A strategic way to engage followers is to detail the story behind the content in the Instagram caption. Go that next step and give that little bit more information followers can engage in. For example: instead of simply stating ‘Dr Chris Smith achieves amazing results with his new treatment’ go further and explain the years of training and protocol testing involved enabling the doctor to achieve such a successful treatment.

CRAFT CONTENT THAT RESONATES WITH YOUR AUDIENCE. Some Instagram audiences prefer detailed and lengthy content that tells a story, whereas others are more interested in indulging in visual content and are less likely to spend the time reading a lengthy caption, it’s usually industry dependant. As mentioned above, it is vital you adapt content to suit the taste of your target audience.

LEARN THE ART OF COPYWRITING. Instagram caption copywriting is a similar task to writing content for a website. Read-up and educate yourself on how you can be a strategic copywriter and NEVER let a spelling or grammatical error slip.

USE HASHTAGS WISELY Posts with at least one hashtag receive around 12% more engagement than posts without a hashtag. Hashtags are a way Instagram users can discover content as many Instagram users use hashtags to search content based on their interests via search. Instagram also presents trending hashtags on the explore page. Posting content that uses a trending hashtag can also have you featured on the explore page increasing your brand exposure.

INCLUDE A CALL TO ACTION Many businesses fail to include a call to action in every post caption. Social media is a powerful marketing channel; however, you need to craft content in a way that works for you. A call to action persuades followers to take action and makes the step easier, thus making the action more likely to occur. n

Jenna Catalano is PB’s new Social Media expert and founder of Socialize Me which specialises in social media for the aesthetic and medical industry and helping brands grow business Australia wide. www.socializeme.com.au

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EYEBROWS

High-brow

LOOKS

EYELASH AND EYEBROW tinting has become a global phenomenon and remains one of the most popular beauty services currently available in salons across the country. As beauty therapists, we can accentuate the eyes with an eyelash and eyebrow tint and enhance our clients’ natural beauty. Salons have evolved from providing a quick brow tint to offering a complete brow styling service.

CUSTOM LOOKS Clients are demanding a more specialised service, which includes a customised “look” to suit their individuality and salon professionals need to keep up with trends and ensure staff are appropriately

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Eyebrows are the frame to the face. Hayley Sultana shares the latest trends in brows and lashes.

trained to meet these challenges. Social media, particularly Instagram, You Tube and fashion blogs are major contributors to client awareness. Customers themselves are now questioning industry professionals as to what products and techniques they employ. In recent times we are noticing a rise in both women and men becoming more adventurous with their looks – aside from a fresh hair colour, bangs or a cut, an eyebrow change is the perfect way to transform your look and make a statement.

TAILORED TINTS When it comes to an eyelash tint, it is important to remember we are not only intensifying the depth of colour to make lashes appear darker but lashes will also appear significantly longer and fuller. Even if they are naturally dark, the length of the lashes will appear longer, as the tips are generally lighter and finer. This is just one of the ways we are able to intensify the eyes and make them stand out.

PERSONAL CONSULTATION Eyebrows are the frame to the eyes and tinting and styling the brows adds shape, definition and enhances a client’s overall appearance. It is essential to discuss during the consultation process the different options available to your client as well as understanding clients’ expectations. With this in mind, it is also important to be aware that one size does not fit all when it comes to beauty styles and trends. Always take into consideration your client’s facial features, bone structure, complexion, hair colour, personality, makeup style and fashion sense.

MIX AND MATCH LOOKS Clients are experimenting with different hair and style trends and want their brows to be enhanced in the same way. We’re seeing more stylists ‘break the rules’ and create contrasted looks – for instance platinum ice hair paired with the darkest of brows. The options don’t stop there – beauty therapists are getting creative and shades are being altered by mixing and blending tints together, stripping back brows with Refectocil blonde brow and altering development times to create a wide range of looks from pastel shades of rose, radiant and intense reds, cool ashy tones, soft angelic shades of blonde and classic natural browns that look timeless. Did you know, graphite does not only help the coverage of grey and white hairs but can also be added to any Refectocil tint to create a cooler shade? Or that blue black mixed with the correct ratios of red and deep blue will create an intense violet shade. These are just some of the styling tips that can take standard brow and lash tints to the next level.

EDUCATION IS KEY Ongoing education and personal development is essential for beauty professionals and stylists to be on point and aware of ever-evolving industry trends on a global scale. Refectocil’s Browista® programme gives insight to the brand’s core colour products, both creative and classic shades as well as the accessories products. The objective of the program is to provide beauty professionals with ongoing support and education to expand their knowledge and skills. As well as advanced training, Refectocil has developed a creative colours starter kit that includes all the products and tools needed to get therapists on their way to achieving desired, on trend looks with confidence.

HIGH MAINTENANCE There is also a selection of maintenance products which therapists can retail to customers. Aftercare is becoming more and more important with products to achieve desired lash and brow results. Products such as the Refectocil Styling Gel, Care Balm and the Lash and Brow Booster contain active ingredients such as Vitamin E and Black Seed oil to nourish, moisturise and promote hair growth. Just as you wouldn’t leave the hairdresser without a good shampoo, these products are designed to be used between appointments to keep the lashes and brows looking salon styled long after the appointment is finished. We all know how important it is for beauty professionals and lash and brow stylists to obtain on going training and education, but it is also essential that we pass on this knowledge to our clients. We want them to have the upmost confidence in our skills and knowledge and trust that we are dedicated to our craft. With the right tools and ongoing support we are allowing beauty professionals to become even more creative and give them the opportunity to embrace and celebrate the uniqueness of each and every client that walks through our salon doors. Refectocil was founded 70 years ago and is the #1 tint brand world wide. It is available in 65 countries, across 5 continents. The brand is focussed on

setting the benchmark for offering diversity across nationalities, age groups and genders to create a whole spectrum of desired looks . With tints such as red, chestnut and blue, gone are the days where a client would walk into a beauty salon and their beauty therapist would assume their eyebrow or eyelash tint should match their natural hair colour. Consultations are more personalised and clients are more demanding of what they can and want to achieve. Today, it is all about celebrating individuality and creating a tailored service for each client. n Hayley Sultana is the trainer for Refectocil Australia with 15 years Beauty Therapy experience and Training and Assessment experience since 2016. For more details on the Browista® by Refectocil program or the Refectocil product line visit www.refectocil-australia.com.au

PROFESSIONAL BEAUTY

SKINCARE

MOISTURISER

might save your life

Ever questioned the importance of moisturiser? A new study has found it could ward off chronic illnesses – this is what you need to know. By Jenny Berich.

A NEW STUDY has found that the regular use of moisturiser reduces ‘inflamm-aging’ linked to chronic diseases such as Alzheimer’s, Heart Disease and Diabetes. In the study by scientists at the University of California and the San Francisco Veterans Administration Health Care System, 33 participants aged 58 to 95 applied an over-thecounter skin cream containing “a beneficial ratio” of three types of lipids (cholesterol, free fatty acids and ceramides) all over their bodies twice daily. After a month, the researchers measured blood levels of three cytokines – interleukin-1 beta, interleukin-6, and tumor necrosis factor (TNF) alpha – that have been implicated in age-related inflammatory diseases. According to the University, using the cream reduced the amount of all three cytokines compared to both the participants’ levels before using the cream and the levels of similarly aged adults who did not use the cream. “In fact, using the cream lowered participants’ cytokine levels to be nearly equivalent with people in their 30s, suggesting that rejuvenating the skin can reverse ‘inflamm-aging’. The cream also improved skin hydration, lowered pH, and repaired the permeability barrier.” Speaking after the publication of the study in the Journal of the European Academy of Dermatology and Venereology, senior author Dr Mao-Qiang Man

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said the scientists conducted the study based on the belief that skin might be to blame for body-wide inflammation linked to chronic diseases of ageing – rather than the more commonly held belief that inflammation is caused by the immune system or the liver. “The inflammation must come from an organ big enough that very minor inflammation can affect the whole body,” he said. “Skin is a good candidate for this because of its size. “Once we get old, we have dermatological symptoms like itchiness, dryness, and changes in acidity. It could be that the skin has very minor inflammation, and because it’s such a large organ it elevates circulating cytokine levels.” The study’s lead author, Dr Theodora Mauro, added that until recently the scientific community didn’t believe that skin could contribute to systemic inflammation and disease but “in the last five years studies of psoriasis and dermatitis have shown that skin inflammation from these diseases likely increases the risk of heart disease”. “Ageing skin is much more common than psoriasis or dermatitis, so the overall risk to the population from ageing skin could far outweigh that seen from skin diseases,” she said. “Decreasing inflammation simply by treating the skin dysfunction seen in ageing could have profound health effects.” The scientists now plan to conduct a longer, larger study to test if lowering cytokine levels with the cream can delay or prevent age-related inflammatory diseases. “We’re going to see whether using the cream to keep epidermal function normal as people age will prevent the development of those downstream diseases,” said co-author Dr Peter Elias. “If we do, the implication would be that after the age of 50, you would want to be applying an effective topical barrier repair preparation daily for the rest of your life.” n

RefectoCil Australia | Tel: +61 2 7200 8452 | sales@refectocil-australia.com.au RCIL-EN-mySecret-0419.indd 1

| www.refectocil-australia.com.au 23.04.19 10:21

SKINCARE

THE ORGANIC

Journey

Founders of Organic Nation George and Vanesssa Jilly reveal what they learnt on their 25-year skincare journey that includes the launch of some of Australia’s most well-known brands. By Anita Quade.

Tell us why you launched Organic Nation? Vanessa: “Organic Nation came about as a result of what we saw as a need in the market as well as our own personal evolution within the skincare industry. We travelled through the industry for nearly 30 years, first with Jurlique, then introducing Aveda to Australia, before launching our own brand “uspa” , which was a clean botanical spa/professional brand. This time we wanted to create a range that delivered results (cosmeceutical ingredients), using certified organic ingredients, concise in size (more salons/spa’s were taking on more than one range and they needed ranges that were not cumberson.”

How did you go about creating this range? V: We knew we could create a range that met these needs and deliver transparency. We wanted to know exactly where our ingredients came from (soil2 skin) and we wanted certified organic that ensured our ingredients were not grown with potentially toxic fertilises and pesticides that invariably ended up in your skin care and then on your skin. That is when we decided that whilst we had uspa we just knew it was time to advance and create a skincare range that provided everything we wanted so that was how Organic Nation was born.

You have been involved with leading holistic skincare brands for 25 years – how have you seen the industry change? V: “I have watched and observed the industry change from a “therapy/ professional” perspective. As I have always performed and overseen the training, venturing into 100’s of beauty accounts and dealing with our international distributors when I look back over the 30 years I see distinct changes within our area. We were always heavily involved in the luxury spa market. Working and developing products and treatments for this segment of the market. On the other side of beauty was the traditional beauty salon, more a “product on product off ” experience. The spa industry has continued to grow and the beauty salons have begun to move into more machine driven treatment options such as laser and skin needling etc – along the spectrum from this we have also seen cosmetic procedures explode. The industry has evolved, the spa industry is a huge part of the “wellness” industry now, with health and holistic wellness being a big driver for many. Beauty salons have connected into the semi “medical” world with registered nurses or doctors being required to administer add on treatments such as injectable options.

How has skincare products evolved? V: “When it comes to skincare products, I believe what we once saw as “us” and “them” with the product choices (botanical skin care v’s high tech toxic skincare) is also changing. We see the benefits in clean and green skin care options so we can now utilise high tech ingredients once only available if you were prepared to use toxic chemicals. We now also have better access to certified organic ingredients.” George: “The consumer is much more educated now. When we opened the first Jurlique store I remember working on the floor and constantly explaining to consumers what an essential oil was! Now they are much more savvy in regards to ingredients, their function and if they are clean. We also now have a significant amount of customers demanding that ingredients be sustainable.”

You mention that 90 percent of all skincare products use more water

in their formulas than anything else – you use organic aloe vera gel instead in your products. Tell us about this? V: “Water or an alternative is required to make a product. I liken it to making soup, often you need to add stock or water for consistency. We chose to use certified organic aloe as it helps provide the beautiful luxurious texture our products have, but most importantly aloe vera is hydrating, it is an antiinflammatory, and it contains over 100 other benefits with vitamins, minerals and anti-oxidants.”

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EXPECT MORE FROM YOUR SKIN CARE How difficult is it to remain competitive in the market as an organic brand with all the innovations on the market that use actives? V: “The beauty is that when we created Organic Nation our focus was on merging the two worlds together. We have used the best of organics in the wonders of nature and then we have teamed it up with all the actives brought to us through science.” G: “It is not a question of being competitive, there are so many ingredient companies now that specialise with wonderful clean actives – but it is expensive. The question is are you prepared to spend the money to have those actives in your product at percentages that ensure efficacy?. There are products we have in our range whereby just the ingredients cost more than some competing products from other brands. It makes me wonder if they are being honest with their claims. It really is a case of you get what you pay for when dealing with sophisticated actives that perform.”

How do you come up with formulation innovations? G: “ I work with a number of chemists whereby I have an idea about the form and function of the product with the particular actives I want to utilise. The chemist makes it work and at times advises of any significant ingredients innovations that would complement the formulation. It is a long drawn out process. I have over the years developed over 200 products, but even with this background it took 18 months to develop the formulas for Organic Nation. It really was a challenge using cutting edge actives and keeping the formulations clean.”

What has been the biggest challenge that you have come across in business? G: “ In particular in our industry is dis-information. How do you combat companies that perpetuate mis-truths so I would say educating the customer who is bombarded by falsehoods.”

Organic Nation is now distributed in Australia by Professional Beauty Solutions. What has been the most memorable milestone with the brand? G: “For me it is simply the success we are achieving in professional locations where the brand is achieving results. Apart from our traditional Spa locations, we have had significant results and success in Medi-Spas, which has been a new channel for us as a brand. If we can succeed in an environment where the customers demand instant results, then that is a validation that we can achieve results with a clean and green product.”

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Your tagline “we’re for beautiful skin, not beautiful models – how important is this message to you? V: “This is an underlying message that is very important. We are all aware that much of the beauty industry has been focused on playing on women and men’s insecurity. Marketing companies use this angle all the time. Having two daughters we wanted to make sure we didn’t fall into this messaging with our products – this was crucial for us and we think that we have delivered on this message.” n

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PROFILE

FIVE BEAUTY THINGS TO KNOW ABOUT

Drew

Hollywood star Drew Barrymore jetted into Sydney recently on a whirlwind visit to indulge her passion for beauty and launch her own 100% cruelty free FLOWER Beauty line to the Australian market. She admits to spending most of her childhood years in a makeup chair so knows a thing or two about the search for the ultimate beauty bag must haves. Anita Quade caught up with the 44 year-old mother and entrepreneur to find out her five beauty mantras.

I’VE ALWAYS BEEN A BEAUTY JUNKIE so that passion has been with me since I was a kid. When I was in makeup trailers at work I would see these women getting their makeup done and this transformation would take place. It was less about how the face looked and more about how that woman was feeling inside and how her physical posture and body language changed. It was so powerful.

BEAUTY IS FOR EVERYBODY is actually one of our mantras. I don’t think that anyone’s economic standing should play a part in feeling good about themselves. Love the way you look is our main tag line and I’ve always loved that because it was about feeling good about yourself.

4 5 I’M INSPIRED BY MANY PEOPLE when I watch these young guys and girls on You Tube who are so excited by a new glitter shadow or a liquid eyeliner and they create this whole amazing narrative.

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INNOVATION FOR ME IS KEY because beauty is so exciting right now, the innovation is incredible, how the consumer is forcing the bar to bring newness all the time.

MY GO TO BEAUTY LOOK is my everyday palette that I carry on the go because it has all I need throughout the day. Then there is the Ultimate Mascara to give my lashes loads of volume and I love my Petal Pout lipstick in Wildberry for a bold red.

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REAL LIFE

Thinking Outside

THE BOX

Ever wanted to open a salon only to be challenged by finding the right space? Carla Preston, founder of Beauty In A Box reveals how she found the perfect solution. What is your background in the beauty industry? “I have been a beauty therapist for 15 years. I have travelled around Australia working in lots of different salons and gaining lots of experience. I have owned two salons in Byron Bay before selling them and moving home to Victoria to have my babies.”

What exactly is Beauty In A Box? “We create fully fitted out salons out of 20ft shipping containers so beauty professionals can work from home. The salons, which we design to suit clients’ individual needs, come with a split system, running water, a business logo at the entry and a cute little deck off the front. We deliver the salons to our client’s homes, and then after setting it up on their property, hand them their keys (and a bottle of champagne) to celebrate the launch of their new business.”

Why did you decide to launch Beauty in a Box? “After having run two salons and the stress of staff and very expensive leases I wanted to design a beautiful modern salon that people could work in from home. I found the balance of being a mum and running businesses very hard so I thought this was a great alternative. I get to run a salon around my babies. My clients get the feel of a real salon but I can offer lots more after-hours times.”

Can you share one big mistake you’ve made in your beauty career and what you’ve learned from it? “I just feel perhaps I listened to too many people and because I was such a young business owner people tried to take advantage of that but it was

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the best thing to have happened as it made me so strong. I now see a bull shitter a mile away.”

What is the most common mistakes that beauty therapists who want to open their own salon make? “I feel they perhaps look at the money they make their boss and think the boss makes huge amounts of profit. What people don’t know is the huge expenses behind the scenes that are the costs to run a business. It is such hard work but so rewarding. My salons were successful but I worked so hard for every day of the week.”

If you could give one piece of advice to your 18-year-old self, what would it be? “Have a goal and focus on it but still have lots of fun. Life gets serious later on and you can never get back that ‘no obligations, no commitments’ life again.” n

SKINCARE

CLEAN BEAUTY

on the agenda Clean beauty is one of the hot topics on the agenda at the inaugural BEAUTY & SPA Insiders summit this month. Guest panellist at the event Erin Nordern reveals the inspiration behind her company. What is your background in the beauty industry? “I’ve been a makeup artist for about 15 years. Prior to opening Clean Beauty Market, I was freelancing.”

When did you decide to launch Clean Beauty Market? “Clean Beauty Market was launched in September, 2017. We opened our retail and online space at the same time. For years, I had been trying to switch mainstream products in my kit to more health – and skin-friendly options and I had trouble finding products that performed as well as I liked. I was also looking for products not tested on animals. I did some research and discovered many brands from around the globe that were high-performance, non-toxic and cruelty free. In Australia, we didn’t really have a space to shop these brands so I decided to open Clean Beauty Market. We have been open for about 18 months now and have grown our collection to about 50 world-leading clean beauty brands including makeup, skincare, haircare, perfume, inner wellness and body products.”

What exactly is ‘clean beauty’? “Clean beauty refers to our personal care products being without any harmful chemicals that could be

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damaging to our health, skin, and the environment. Clean beauty is as much a movement as it is a description of product category, it is about not having to compromise on performance, look or feel of a product at the cost of our health. These days, you really can have both - clean beauty that performs.”

Do you think it is a ‘fad’ or do you think it is here to stay? “I think the growth of clean beauty over the last few years definitely tells us that it is here to stay and not a fad. There is so much more education out there now that is more accessible and people are really taking an interest in what is in their beauty products with the growing awareness around ingredients and regulation. I think clean beauty is really setting a new standard for the beauty industry and over time we will see that become more and more apparent.”

Do you think that all salons should stock at least some ‘clean beauty’ products? “The rise of more clean brands means that there really are an abundance of amazing options for salons to consider. I think there is still a misconception that some products with more natural ingredients cannot perform as well but this is simply not the case, there are incredible makers of clean skincare that formulate with evidence-based active ingredients and the quality is phenomenal. What we have seen is that once people try our skincare lines, they are quickly converted and they often tell us that they are getting the best results they ever have. Therefore, I think there is definitely great potential for salons stocking cleaner products to meet the growing demand for safer beauty products that deliver results.” n For more information on the Beauty & Spa Insiders summit, which will be held in Sydney on May 27 check out: www.beautyandspainsiders.com

BUSINESS

WHY USE SALON SOFTWARE TO HELP RUN YOUR BUSINESS? Is it time to update your online software for a seamless salon operation? William Zequiri looks at how to maximise your efficiency. WHEN MY BUSINESS partner and I set out to improve the salon booking process five years ago, we learned a staggering fact: 52% of salons and spas were still using paper and pen to keep track of their appointments. We’re not talking about complicated digital calendars on out-of-date operating systems, but actual ink hand-written on actual paper – an ad-hoc technique that is impossible to organise, vulnerable to human error, difficult to reproduce (remember copy machines?), and requires a paid professional to answer the phone. And, look – no judgment if you run one of those salons. Work and life keep us all feeling a little harried, so taking a moment to reassess the way you manage your business may seem like a big task. I want to assure you, however, that this is far from the truth. Online software to run beauty businesses is easy to adopt, intuitive to use, and if you choose wisely, absolutely free. There’s no reason to pay upfront monthly subscription fees. Powerful platforms on the market provide totally free-of-charge software that boosts your revenues by helping you acquire new clients through an online booking platform, similar to UberEats, Deliveroo, or Booking.com. It’s one of the quickest and simplest ways to maximise your efficiency and grow your business. Plus, clients love it. That’s the good news. The bad news is, if you’re not already using a good software platform, you’re falling behind, particularly when it comes to attracting customers and managing appointments. As more and more service providers and retailers take their businesses online, customers increasingly expect to be able to locate, compare, and book salon services online in an instant.

HERE ARE FOUR OF THE BIGGEST BENEFITS TO MAKING THE SWITCH.

1. You’ll fill more chairs If you’re not fully utilizing your appointments schedule, you’re not seeing as many customers as you could. Real-time online scheduling helps you attract more customers and ensures that all of your appointments are up-to-date at every hour

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of the day. The best business software can send SMS messages and emails to re-engage your customers and reduce no-show rates, completely automatically. Smart software can also improve your occupancy rates, helping you make the most of your time and see the greatest possible revenue.

2. There’s no easier way to save money. Because 40% of online bookings are made outside of normal working hours, it can be an enormous hassle to arrange and follow up with requests. Salon software relieves small businesses of having to include a receptionist on the payroll or of paying staff to work overtime to schedule appointments. Clients have the ability to select from all available appointments and to cancel or rebook on their own, allowing your customers to fill in your calendar for you. Even better, businesses that choose to confirm bookings with a credit card can protect themselves against late cancellations or no-shows. (Automated reminders can help with that, too.)

3. Customers can book directly The best platforms aren’t just optimised for smartphones and tablets, but also integrated with social media and online booking apps. Just last year, we launched a consumer marketplace to reach people directly from Google, Facebook, and Instagram—the places you’d search for a spa treatment, for example, or look for inspiration for your next haircut. This also allows salons to target clientele and deliver services tailored to their needs. For small businesses in particular, it’s crucial to catch potential clients not just when they’re looking for a service you offer, but where they’re looking.

4. Scheduling is just the beginning. A good platform will give you the opportunity to stay organised and on top of things beyond day-to-day appointment bookings. For example, you should be able to access each customer’s individual record to see quickly and easily what services they’ve purchased in the past, who they’ve worked with, and any other detailed client information necessary to provide the friendly, tailored services they’ll appreciate. The right software will also help you keep track of your inventory and finances and even double as a point-of-sale system. Above all, it should be intuitive and shouldn’t require any training to use. If you’re convinced and ready to try software for your salon, you can get started in an instant. Just be on the lookout for products that have your best interests at heart. That includes data regulation compliance and complete data security – wherever you’re located, you and your customers want to know that their data is safe and will never be used without their consent. A secure software platform that keeps things simple and straightforward can do your business a world of good. n

William Zeqiri is an entrepreneur and the CEO & co-founder of Shedul.com. For details contact: www.shedul.com

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BUSINESS

LOVING the HATERS Dr Naomi McCullum, the founder of The Manse Clinic and the face of the most followed Instagram account in Australia’s cosmetic medical industry reveals the power of social media. By Jenny Berich.

A PIONEER IN the field of non-surgical cosmetic medicine – Dr Naomi’s love affair with social media started when she created one of the world’s first and most successful cosmetic medical blogs in 2011. Today, she is “a writer, memer and ranter” whose days are spent creating content for her many social channels. In the lead up to her appearance at Beauty & Spa Insiders, we asked Dr Naomi, the selfproclaimed ‘Dollmaker’, a few questions to get to know her better – and gain a little insight into how she deals with the haters that she attracts.

What is your background in the beauty industry? “I have been in the beauty industry for nearly 20 years as a cosmetic doctor. I built the only luxury cosmetic clinic brand in Australia, The Manse, and now I manage that business and am a content creator for my social media.”

Why do you devote so much time/ energy to social media? “Back in 2011 when I started my cosmetic medical blog, my aim was to stop my clinical cosmetic work and for ‘blogging’ to become my full time job, because I really loved doing it. There was just no good information available to cosmetic patients at the time and I wanted to rectify that. Readers at that time really valued what I did and responded to my content in a big way, especially

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the transparency about the industry but also the ‘entertainment’ aspect of my content. I understood then that if I was good enough at blogging, it could be a job. At the early blogging conferences I attended there was a lot of information about social media which was super-fascinating to me. Now I realise that it was ‘content creation’ rather than ‘blogging’ that I enjoyed and that I had a talent for.”

What is it you love about content creation? “I love how it moves with the times, Instagram is the big one now and where I have focused my attention for years, but that wasn’t always the case and probably won’t always be the case. First of all it was the website, then Facebook, now it’s Instagram. I can’t wait to see what type of content creation I will focus on next! (Actually I do know what it is, but I have an agreement which precludes me from sharing the details just yet.”

Is it hard to be original when it comes to posting? “I just create original things, like it’s my therapy or something. I am a thinker and a bit hyper with it, so being creative calms me down. I see the funny side of things, and also I understand what people are interested in and entertained by and also what content they can’t live without. I feel a big responsibility to my audience, to whom I have always promised to give 10 seconds of happiness a day! I understand them so well, I would hate to disappoint them. They have given me their concentration for so long. I owe my audience a lot, as they help me to live the life I enjoy. “I even still create memes just to send to my friends, colleagues or my kids to make them laugh or feel better about different problems they may be having, so it’s obviously more than a job to me.”

Why do you think you have ‘haters’? “I have haters because I’m successful, and also because I’ve got the social media ‘vanity metrics’ people covet. People want what I have. When you’re seen, you’re a target for hate.

Trolls, who are more likely to have personality issues like sadism, narcissism and psychopathy, are more likely to find those online who have high visibility. They want to hurt you and see you react. The more followers and engagement you have, the more trolls you will encounter.”

“I CREATED PRODUCTS THAT I LOVE USING ON MY CLIENTS AT MY OWN SALON” - Miss Jayne

How competitive is it? “In terms of competitors, being a quality content creator is something that you can’t just buy. In my field, of course my competitors want the large scale relationship with cosmetic patients that I have, but when they realise it’s not so easy to achieve it frustrates them I guess. Another reason I have haters, is because I do a lot of humour and a lot of people get offended by it. In general, these people have poor comprehension skills, and don’t understand the jokes, and think that I’m being horrible rather than funny.”

Do you think most people on social media have ‘haters’? Why/ why not? “Everyone with a big enough following will have them. It’s a numbers game. The posts where I get the most trolls are the ones that go viral. The low engagement content gets a lot less hate.”

Do you think you have ‘haters’ in real life too? “I know I do. I have had too many experiences throughout my life where hate has spilled over to my real life. It is very horrible to endure and the worst price of it all. As you become more successful, your haters become more powerful, so that has been an interesting and unexpected journey as well. You wouldn›t believe the crazy things that have happened to me due to jealous people.”

How does that make you feel? “This part is sad to me as jealousy is not a logical emotional response. Being inspired by people is so much more useful. That’s what I feel about those who have or do things that I want. There is always so much to learn from others, and learning is the fun part of achieving.”

What do you believe is the single most effective thing a person can do to deal with ‘haters’ – online or in real life? “It depends. If the haters are breaking laws, go to the police. I have had to do this, it’s no fun, but can be necessary. Other than that: ONLINE: Just ignore and block them. At the same time appreciate them, they are ‘engagement enhancers’. They are doing EXACTLY what you want, ie engaging with your posts. The other thing is find the humour in it, they are so good for that. I always use them as inspo for my content creation. OFFLINE: It really depends what they do. Again, if you need to involve police or lawyers, well, follow that path if necessary. I just physically avoid my real life haters, as often they have those same personality issues as trolls (like narcissism, sadism and psychopathy), and staying away from them is safer than any type of engaging.”

Tell us one of the biggest lessons you have learnt while creating online content? “The main thing is to remember the online stuff isn’t real life. It is only when it spills to real life that you should even worry about it. For me I love and long for trolls. I believe a post is not good until it has at least one troll and one defender. Then it has made it!” n Dr Naomi will be one of the stars speaking at this month’s BEAUTY & SPA Insiders summit in Sydney. For more information on the BEAUTY & SPA Insiders summit, which will be held in Sydney on May 27, check out: www.beautyandspainsiders.com

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WAXING

Taking care after a

WAXING TREATMENT When it comes to waxing, one of the key responsibilities of a therapist is to ensure a safe, comfortable and effective treatment for the client. Aly Hope reveals the essential checklist. THE FIRST ESSENTIAL step before beginning any waxing treatment is to correctly prepare the skin. Cleansing the skin prior to waxing will remove any surface dirt, oils, perspiration, environmental pollutants and any product residue that may be present. By taking this action, the risks of infection are lowered as well as providing a clean surface without obstruction to assure effortless wax removal. When choosing a skin cleanser, LYCON recommends selecting a product that not only contains mild cleansers, but also has calming and protecting agents such as Chamomile or Aloe Vera. LYCON Lycotane Skin Cleanser contains these ingredients that act as a pre-soother, meaning the skin is both clean and hygienic as well as soothed and calmed in preparation for waxing. Throughout a waxing treatment, one of the primary objectives is to protect and support, not draw moisture away from the skin or the wax. To avoid disrupting the skinâ&#x20AC;&#x2122;s natural functions it is imperative to apply a pre-waxing oil prior to the treatment. Using a pre-waxing oil that works alongside the natural oils of the skin is crucial, as opposed to using a product such as talc, which will only absorb all the moisture. LYCON PreWaxing Oil contains nurturing essential oils that soften and prepare skin. Taking this measure will ensure extra client comfort by creating a barrier that protects the skin while still allowing each individual hair to be removed. When working with strip wax, there is usually no need to apply a pre-waxing oil as there is already sufficient oil present in the formula. However, if the client has lipid dry skin, sometimes the skin will absorb the oils from the wax and result in sticky and clumpy wax, particularly around the knees and ankles. In these instances,

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using a very small amount of pre-waxing oil can be beneficial in preventing the skin from absorbing the oils from the wax. One of the fundamentals when working with an oil is to limit usage. If too much oil is used, the wax will have difficulty sticking to the hair. This is why only a few drops are required to achieve the desired outcome, making this step a very economical method to implement while waxing. For the best results and maximum client comfort, pre-waxing oil should be re-applied throughout the entire treatment before each wax application to ensure the skin is protected and supported at all times. On completion of the waxing treatment, after all unwanted hair has been removed, it is important to cleanse the skin again. This will remove any residual product and assist in closing the hair follicles. For this reason, using a skin cleanser that contains gentle astringents such as witch hazel is vital. When choosing a finishing product for the clients skin there is more opportunity to customise the product selection. A finishing lotion should complement the clients skin or, depending on how the skin has reacted post treatment, treat the skin with more calming and soothing ingredients such as Chamomile or Bisabolol, which can be found in PINKINI Finishing Lotion. After a strip waxing treatment, using an oil based finishing product such as LYCON Tea-Tree Perfect, will help remove any residual wax that may be left on the skin. There are many cream options available that contain antibacterial ingredients such as Tea-Tree and Lemon Tea-Tree. LYCON Tea-Tree Soothe is particularly effective post hot waxing due to these antibacterial ingredients as well as the soothing and nourishing benefits of Chamomile. For clients who suffer from ingrown hairs, there are also solutions available that contain ingredients such as AHAs and BHAs to exfoliate and decongest the follicles. Products from the LYCON ingrown-X-it Range can be applied directly after a treatment by the therapist and can also be recommended to the clients for continued use at home. As a therapist, maintaining a thorough and effective pre and post waxing regime is of the utmost importance to ensure the most hygienic, safe, comfortable and results driven treatment possible. n Aly Hope is the National Sales and Training Manager for LYCON Cosmetics. For details contact: www.lycon.com.au

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INDUSTRY INSIDER

Innovative

LEADER

Candela Managing Director Mathew Green shares his vision for a successful business and his road to success.

Tell us how you came to be Managing Director of Candela “After a successful career in sales and then sales management with Candela, I was privileged to be promoted to Managing Director as the Australian, New Zealand and South Pacific businesses needed a leader to implement Candela’s vision.”

You have extensive experience in the industry what has been the biggest lesson that you have learnt? “The medical aesthetics industry is in a state of constant change, so never become complacent. Talk regularly to your customers, your team and other industry stakeholders and be ready to evolve to remain successful.”

Best piece of advice? “Diversify. Diversify. Diversify.”

GIVE US YOUR TOP FIVE TIPS FOR A SUCCESSFUL BUSINESS 1.

Have both a vision and a mission statement for your business and work hard every day to make them a reality 2. Never forget that your customer is at the centre of your business 3. A business is its people 4. Have a highly detailed business plan, yet remain agile 5. Don’t lose your sense of humour

How has the industry changed? “The most important change has been the democratisation of aesthetic treatments. What was once inaccessible to all but a privileged few, is now genuinely accessible.”

What sets Candela apart from other businesses? “As the number one medical device company in the aesthetic industry globally, we work hard every day to make our mission statement a reality; Science. Results. Trust.”

What has been one stand out moment in your career? “Buying a retail pharmacy at age 27 and having no idea what I’d got myself in to. That ten-year journey gives me great empathy for the daily challenges that all the small business owners who purchase our devices go through; cash flow, banks, rent, wages, tax, competition, customer expectations etc.”

Do you have any business mentors? Far too many to list, especially as there are so many inspiring leaders at Candela. I would like mention Neil Osborne from the Sales Catalyst, who has been a great mentor for me during my time at Candela.

How can salon owners continue to thrive in such a competitive environment? “Create a unique experience for your customers. Despite many doomsayers, a singlesite clinic can still absolutely thrive in the industry today, but it takes a unique vision and passionate implementation by the proprietor to make that happen. Simply copying your competitors and undercutting them on price is not a recipe for enduring business success. Innovate. Diversify.”

What are some of the most important aspects salons need to be aware of to ensure return clientele? “A unique experience, efficacy-focus, customer service, staff competency, continuous education, career pathways, clinic presentation (particularly cleanliness), robust yet empathetic customer complaint handling processes and a unique marketing approach.”

Tell us how your passion for industry has developed? “Before I entered the industry, I didn’t fully appreciate the profound impact we can have on people’s lives. As an example, Candela’s Vbeam family, the gold standard in dermatologist’s lasers for 30 years, are the only lasers approved for use on new born babies for port wine stains, the benefits of which are life-long. I challenge anyone to talk to a parent who’s been on that journey and remain dry-eyed. To see a teenager liberated from the torment of acne, or a middle-aged man freed from a lifetime of acne scarring, or a young mum regaining her pre-pregnancy figure, motivates everyone at Candela, every day.”

How do you see the industry evolving in the next decade? “In my opinion, the largest opportunity is body shaping. Unfortunately, most of the current technologies available don’t adequately satisfy consumer demand, however that is about to change. Watch this space!”

What are your plans for the future? “Candela has such an amazing pipeline of innovations, I’m so excited to be at the helm for their introduction to Australia, New Zealand and the South Pacific.” n

STYLE FILE

CHARLOTTE RAVET Makeup artist and educator Charlotte Ravet took out the title of Best Makeup Educator at the 2018 Australian Makeup Industry Awards (AMIAs). The 32-year-old glamorous Parisian catches up with Michelle Ruzzene to talk all things fashion and beauty. Oui mademoiselle.

NEXT WORKSHOP: “In Melbourne on May 24 and in Sydney May 31. I also have masterclasses coming including creative makeup and global skin tones – stay tuned.”

FAVE GO-TO WINTER LOOK: “Nude/gold eyes and burgundy lips with fluffy eyebrows. A classic winning look.”

MAKEUP ICON: “Serge Lutens without a doubt. I discovered his work while I was studying makeup and I was blown away by the perfection, technique and creativity.”

FAVE MAKEUP PRODUCT: “The touché éclat from YSL number 2, I always have it my kit, I found it reflects perfectly the light and for studio work, it’s really amazing. I am also a big fan of crown brush number C520 for contour, it applies perfectly to the cheek bones.”

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CAREER HIGHLIGHT: “It was such an honour to win AMIA Best Makeup Educator of the Year 2018. As a foreigner in this country I am very grateful to be recognised alongside amazing Australian talents.”

SIGNATURE LOOKS: “People probably know me for my bright coloured, textured, creative makeup looks. But I certainly don’t have one signature style. I talk a lot in my masterclasses about corrective makeup for different face shapes, and corrective colour.”

GETTING SOCIAL: “Social media gave credit and fame to another class of makeup artist and has watered down our craft in some ways. I see MUA with less experience pick up commercial gigs over a much more qualified MUA because they have a large Instagram following. I don’t want to be hired because I have 100k followers, I want to get the gig because I’m the best person for the job.” FAVE INSTAGRAM: “@julia_voron is very inspiring.”

HER BLOG: “I have recently created an illustrated blog/newsletter. I share makeup tips and tricks using illustration to visualise different techniques charlotteravet.com/ blog/. I plan to write a makeup book in the future, it takes time but I am working on it.”

CELEBRITY CRUSH: “Penelope Cruz, always! She has her own signature look and I always admire her. I love her Mediterranean feel and the way her makeup makes her eyes stand out – effortless and sophisticated beauty.”

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CAREER

HOW I GOT HERE:

CATHERINE BIEDERMANN Founder, Advanced Cosmeceuticals

Tell us where your passion for beauty mixed with business came from? “I have had a passion for business from quite a young age and actually started my first business at the age of 18. I am driven more about business and all that it entails and a little less about the actual industry. However, saying that, I am certainly passionate about the aesthetic industry since establishing Advanced Cosmeceuticals. Being in an industry that is ever evolving with exciting developments in products and procedures makes it both a challenging and inspiring world that I love being a part of.”

How important is it to invest in scientifically backed brands? “For us, it is critical. If a brand is not scientifically backed, it won’t be part of our stable. We pride ourselves on distributing brands that not only provide proven results but also have the studies and research to back them.”

Did you have any mentors in the early days that you looked towards?

“When I set up Advanced Cosmeceuticals in 2006, it was always my goal to establish a reputable and reliable company that would become a trusted name within the industry. It has always been my aim for the company to have a reputation that is seen as ethical and with integrity. I believe we have achieved this by offering scientifically-proven, results-driven brands in conjunction with a team who provide a level of client service that goes above and beyond.”

“I didn’t have mentors per se but some amazing colleagues in the industry that I could bounce ideas off and always turn to for suggestions and advice.”

How do you choose brands for your stable? “All brands are carefully selected based on their performance and results. There is extensive research conducted prior to introducing a brand to our stable – from meetings with CEOs, visiting head office, lab premises and ensuring that the brand’s philosophy, research and development is in line with our company’s. Advanced Cosmeceuticals represents brands from all over the globe that are deemed high performing with proven results, all with the backing of science and research.”

“I see it as a journey that I am constantly growing and learning about so there really is nothing I wish had known starting out, as it is all part of the process.”

You set up Advanced Cosmeceuticals in 2006 – what was your goal?

IT HAS ALWAYS BEEN MY AIM FOR THE COMPANY TO HAVE A REPUTATION THAT IS SEEN AS ETHICAL AND WITH INTEGRITY.

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What is your favourite part of the role? “I enjoy being in a position that I can oversee the entire operation but as my team will attest, I also thrive being on the ground, meeting with clients and constantly developing the company. I’m grateful for the opportunity to learn and grow within an industry that is constantly evolving.”

What has been one of the biggest challenges in your career? “It was definitely when international websites started selling our brands at immensely discounted prices into Australia. Our core clients are bricks and mortar clinics, so dealing with many of our clients who were understandably very concerned by the loss of business to websites was one of the biggest challenges I had to face.”

What do you see as the next big trend in skincare formulations? “The technology in skincare formulations just keeps evolving and it’s incredibly exciting to be a part of. I think the advancements made in Vitamin A products is an incredible trend. The research and developments made in derivatives of Vitamin A products will be one to watch. I also think we will see more developments made in delivery systems to keep active ingredients stable while also penetrating the deeper layers of the skin to achieve more potent results. Another growing trend will be in formulating skincare that works in combination with non-invasive cosmetic procedures – technology for both is constantly improving with outstanding outcomes.”

How tough is it to compete in the market? “I’m a great believer in competition as it provides a healthy environment for your business to grow. Having been in the industry for 13 years now and learning to adapt with the constant changes is an exciting challenge. It has enabled Advanced Cosmeceuticals to go from strength to strength in terms of the brands we represent and our positioning in the market. I believe our multi-layered approach of offering skincare/treatments combined with our amazing devices has placed us in an incredibly fortunate position, benefiting both our clients and their patients.”

Tell us three strengths you have as a Managing Director? 1.

2. 3.

I work as hard as my team and am not afraid to get my hands dirty. I don’t believe in micro-management – I employ skilled people to do their jobs and trust that they will do just that. I will always give people the benefit of the doubt – we are all human and we all make mistakes and I don’t believe you get the best out of people by instilling fear. I encourage everyone to acknowledge any shortfall, learn from it and become better – and the same applies to me.

Where do you find inspiration for your company? “I am lucky to find inspiration via the people I work with. We have such an amazing team at Advanced Cosmeceuticals that I find myself inspired by them on a daily basis.”

What is one of the most important aspects of building a company? “I think having a distinct business philosophy and being clear in your company’s direction is incredibly important. It’s easy to lose sight of your vision and be influenced by other aspects but staying true and focused is key. It’s important to know your market, as you won’t succeed by trying to be all things to all people. It’s also vitally important to build a team that represents the company’s philosophy and ethics, as they are the face of your brand.”

Best piece of advice you’ve been given? “Trust your instinct and gut feeling – it will never, ever let you down in the long run.”

Any lessons you would tell your younger self? “Think big. You work as hard in a small business as you do in a large business but often with less potential and less reward. Maximise your time and energy and reach for the stars.”

If you weren’t in skincare what would we find you doing? “Definitely travelling as well as doing more volunteering for charity organisations.”

How do you wind down after a hectic day? “Walking, working out at the gym and listening to classical music all help me wind down as does a nice glass of wine and beautiful food.” n

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INTERIORS

TALKING TRENDS WITH:

Sarah Hudson

Founder of Skin by Sarah Hudson, this Aesthetic Skin Practitioner with more than 25 years experience has been a leader in the skin therapy and is renowned for her expertise in needling, laser and LED Light Therapies. She chats to Anita Quade about the importance of creating a welcoming salon environment. Tell us the design concept you had in mind when opening your salon? “My vision was to create a space that encompassed a chic New York look and feel.” What is the most important factor to consider when it comes to setting the mood for a salon? “I like to stimulate the five senses – Touch, Taste, Sight, Smell and Hearing. When a client enters my clinic: the first thing they see is beautiful different hues of blue, custom designed desk and credenza with white, blue or fuchsia orchards. I like to awaken my customer’s sense of smell with the scent of Voluspa candles and their sense of taste with unique herbal teas or lemon water, while they read one of my beautiful books. Music is piped evenly through the clinic, I love tunes of jazz and enjoying playing Aretha Franklin and Rod Stewart’s Great American Song Book, music is changed daily so we never have to listen to the same music. After 25 years in the industry I can’t listen to any more ‘Spa Style’ music. A clean environment goes without saying! This means every inch of the space you work in. Looking at the ceiling, and skirtings for scuff marks. Touching up paint yearly, so there are no marks on the walls.”

Any favourite pieces/where did you find your salon furniture? “My favourite piece is the custom-made window seat in the front window. The light streams through the windows, reflecting all the tones of blue, which evoke calmness when you walk in. I love to sit on the window seat and drink a cup-of-tea, or ‘people watch’ or chat to my clients.” How often do you revamp the space? “The clinic is only 15 months old, I like to add and make small changes to the décor every 6 months, especially with the change of seasons. I love ‘Spring Spa Wear’ you can change linen, runners or throws without it being costly. In my previous clinic, I changed the decor every 4 years. With this change I also changed the style of services I offered and introduced new technologies. It portrays an important message to your clients: you are evolving and changing with industry trends and technology and it keeps both you and staff motivated.” Do you have any simple tips for salon owners looking to update their salon for the winter season? “I love moody tones for winter it gives a cosy ambience to the salon and sets the tone.. Some inexpensive tips: Change the linen on the beds to rich hues of autumn / winter, such as dark greys, aubergine, and taupe. Throw rugs on the beds or chairs is a great way to introduce autumn / winter tones and are the perfect warming cover for shorter treatments. One of my favourites is an electric blanket (single bed size): its inexpensive but oh so much impact! And who doesn’t love lying on a warm bed. Sourcing candles and / or diffusers that are contain scents such as: Amber, blackcurrant and cloves. I also like to serve warm aromatic teas: milk free Chai, immune boosting tea or teas that contain warming spices.” What feature do you love most about the salon? “In my treatment room the washable linen and disposable linen basket are in the cupboards directly behind my treatment bed. The room change over between clients, is extremely fast and effective. It also means I am not walking around the clinic with dirty linen in my hands.” n

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DIAMOND MICRODERMABRASION II Facial Machine

AQUA GLO HYRDADERMABRASION Facial System

OXY OASIS Oxygen Facial System

INTERIORS

SEASONAL TRENDS WITH:

Lori-Rose

Want to give your space an autumn/winter makeover? Try these simple tips.

ACCESSORIES

Image source: Adairs

THROW CUSHIONS The much loved throw cushion, collectively placed can truly transform a room and add cohesion. The trend for Fall/Winter 2019 is bold statement colours and when combined with floral patterns will create romantic, inviting spaces. The bold statement and luxurious look replaces the pastels from the much loved Scandi style and fun geometric shapes. Laying cushions in colours, textures and patterns in jewel colours, especially in the velvets, will add a sense of luxury and elegance to a space and are a welcome addition to this season. Feather filled cushion inserts will have a more plumped and opulent appearance to marry with the season’s trend, however if you are wishing for the cushion to hold shape then you cannot look past the foam filled style.

Image Source: Kirsten Jackson Gallery

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The incorporation of well-placed accessories can completely transform a salon space as they add a sense of personality whilst varying from being purely decorative to functional. Beautifully coloured vases and glassware paired with gold trimmed mirrors will add a sense of richness to your space. The beauty of using coloured glass as an accessory is to permit light to reflect through the facets changing the look of the space depending on the time of the day. The look can vary from contemporary to retro and always remain elegant. Marble is another natural element, which is not disappearing any time soon due to the cool, classic and elegant style marble embodies. Marble is not limited to decorative accessories in the salon, it may also be a welcomed statement occasional table. Changing or rearranging accessories and trinkets can breathe new life into your room and often it is the most simplest in appearance that enhances the most. Accessories are not limited to glassware, mirrors or marble items, accessories are limitless. The effect they create is about placement; sometimes in a cluster and other items placed singularly to make a statement. Image source – Classic Addiction

PRINTS AND ARTWORK The incorporation of artwork or prints to your salon to create this season’s trend does not have to be a curated gallery of artistic pieces. A well placed print combined with your accessories and soft cushions can be the perfect accompaniment to marry your new look together and give your space a cohesive feel and flow. Artwork is personal as what appeals to one person may not appeal to the next. Selecting abstracts, florals and contemporary pieces will keep the look of the room fresh and appealing. Bold prints can be paired with subtle furniture to bring in a pop of colour or work equally well with statement furniture and coloured walls as this effect creates moody drama. When the furniture selection is coloured and you want to keep a calming effect for clients, I suggest soft and calming artwork to achieve the desired atmosphere. If you want to create a dynamic, fun and exciting atmosphere then abstracts in pops of colour will assist in this achieved feel. If you are wanting to create a little fun, yet wish to also create a calming effect try a gallery of contemporary photographic prints for a point of difference.

Image source: Halzberg Diamonds

AS THE COOLER weather approaches we are stepping into rich, bold statement colours and layering for our interiors. The soft pastel and gelati colours of the past year are being replaced with jewel-like maroons, emeralds, golds, teals and sapphire tones. Interior décor styling takes its lead from fashion and as such laying, textures, neutrals and classic lines are all essential, much like fashion, to create interest and be visually appealing. Decorating your salon to embrace this season’s gemstone style does not need to be expensive or elaborate. It can be achieved in 5 easy steps and unlike the past pastel phase the new jewel colour scheme can be paired with neutrals or other rich, moody hues:

ACCENT FURNITURE Bold jewel coloured accent furniture pieces can be incorporated to create this season’s trend, especially when accompanied with neutral elements. This will allow the cushions and your accent pieces to be the highlight, marrying with your staple neutral pieces yet giving you a refreshed salon. Neutrals and bolds work harmoniously together. The neutrals allow the eye to be drawn to the statement colours yet not being dominated by your choice of bold colour. This is where your newly positioned jewel colour will pop and sing leaving the neutral to create a calm and refreshing rest for the eyes. Neutral hues do not need to be boring. Neutrals range from black, brown and grey through to whites. A marble side table with gold legs will also enhance your desired statement look Not wanting pops of jewel colours, but wishing to create mood and colour drama then this is the ideal season for you. Colours on colours in a layered fashion will give you the perfect dramatic moodiness whilst feeling cocooned in warmth and Image Source: Adairs create a memorable space.

LIGHTING Lighting plays a key element in enhancing the mood and atmosphere in a salon space. Natural lighting in a space allows for opportunities for bolder colour choices without making the space feel oppressive and instead creating an experience. Natural light and bold statement colours are a perfect marriage. If your salon is not fortunate to have an abundance of natural light, yet you crave the opulent statement colour on colour, it can still be achieved. Selecting a slighting lighter wall colour paint will assist in your overall effect, however by changing your lighting you can create shades and light where needed. If you are wanting to keep a neutral based salon, add pops of the jewel colours and add a little drama as well without the introduction of a bold colour palette, it can be perfectly achieved with well placed lighting. Using the lamp shade as the jewel element will provide a more subtle and moodier glow, whilst working with your softer tones to create the pop of colour look and feel.

Lori-Rose is the founder of Whitefox Interiors creating creative and functional spaces for clients. www.whitefoxinteriors.com

Who are Synergy Packaging? • With the global push to more sustainable packaging, Synergy as a small SME in pursuit of solutions have added rPET to most of its product lines and can now be purchased in small and large volumes. • Synergy is continuously pursuing and contributing to the reduction of waste into our landfills by offering Recycled materials not only in our manufacturing process but also our packaging materials. • Synergy, as a true Australian company, prides itself on their extensive range of locally manufactured bottles, jars and caps whcih are available in small and large quantities with plenty of shapes, sizes and colours on offer. We have 30 Synergy colours to choose from but you can also order custom colored bottles and jars if required. • Synergy offers screen printing, decoration ser vices, new product development and custom tooling as some of our many specialties

Our new Catalogue for 2019-2020 offers an expanded over view of our range of products and various applications. For more information please call our sales team on 03 9338 2626 or visit our website.

Rowan Pinder as a co-owner and starting the business from the ground up back in 2002 and is now General Manager. Natasha Reynolds is our Sales Manager with extensive expereicne in sales and product development. For a cup of coffee and an introduction to Synergy’s portfolio please give Natasha a call on 0408 408 667 http://www.synergypack.com.au

BUSINESS

Are you ready for

THE SINGLE TOUCH PAYROLL? If you are a small employer, the way you report to the ATO is changing from 1 July this year. Assistant Commissioner, Australian Taxation Office John Shepherd explains. THE INTRODUCTION OF Single Touch Payroll (STP), which passed parliament in March, requires employers with 19 or fewer employees to start reporting their employees’ salaries and wages, pay as you go withholding (PAYG) and super information to the ATO from their payroll solution each time they pay their employees. While large employers with 20 or more employees are already reporting through Single Touch Payroll, a large portion of the beauty industry are small employers so this is a significant change that employers need to be aware of.

Why is Single Touch Payroll so important for businesses? STP is an important change for businesses that will deliver benefits for both employers and employees by streamlining payroll reporting processes and providing greater transparency around super entitlements. Ultimately, it is about reducing the amount of time you need to spend on payroll administration so you can focus on what’s important: running and growing your business. There is certainly no reason to be concerned. At the ATO, we are working hard to provide clarity on STP reporting and how it will save employers time and energy when it comes to their annual reporting requirements, particularly for those small employers who are time and resource-poor.

How to get ready We have been working with Australia’s payroll software providers to make this process as automated and hassle-free as possible for the beauty industry. We are continuing to work with software providers to help Australia’s small employers get on-board with these new standards and streamline their reporting. We are also informing and supporting registered tax and BAS agents and encourage small employers to work with their tax professional or accountant to make the transition easier.

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It is important to note, we understand the deadline of 1 July may be difficult for some small employers and we want to ensure you have enough time to properly consider your options and make the right decision about what STP solution you use. To make the transition easier and alleviate this pressure on deciding on payroll software quickly, small employers can start reporting anytime from 1 July to 30 September 2019. If you start reporting during this period, you will be reporting on time. We are providing this three-month transitional period to work out the best solution for your business. We want to make sure you have plenty of time to implement the changes, but we still encourage you to talk to your accountant or tax adviser soon and ensure you are aware of the options available to you. There are a range of STP reporting options already available and it is important you choose the most suitable option for you.

YOUR SINGLE TOUCH PAYROLL ‘GET READY’ CHECKLIST

• Visit www.ato.gov.au/stp for information. • If you have payroll software, speak to your provider to find out if your product is ready or when it will be. • If you don’t have software, choose a product that offers STP. You can ask your registered tax or BAS agent for advice on choosing a product that suits your business needs. • Update your payroll software when it’s ready. • Start reporting to the ATO through STP.

Already have a payroll solution? If you currently have payroll software that you use to pay and report, you are already halfway there! You may be able to start reporting if your provider has an STP-ready product. Speak to your payroll provider about your product and ask them if it is STP compliant. If they say it isn’t, ask them when it will be. From there, you can sit back and wait until it’s ready and, when it is, you’ll just need to update your software and you will be able to start reporting through STP.

Don’t have payroll software? If you don’t currently have any form of payroll software, you will need to choose a product that offers STP. Don’t worry, we know not every business will require a large-scale payroll solution. There are a number of low-cost and no-cost options already

available for less than $10 per month which will allow you to meet your STP obligations without breaking the bank. These include simple payroll solutions, portals, and online apps, which will best suit micro employers with one-tofour employees. You can find a register of the low and no-cost solutions currently available on the ATO website. Visit www.ato.gov.au/stpsolutions. Speak to your register tax or BAS agent for advice on choosing a product that suits your business needs.

STP FOR BEAUTY WORKERS

Single Touch Payroll is a win-win for employers and employees. It not only streamlines the process for employers, it provides the ATO with access to employee superannuation data. This allows us to better protect employee entitlements by flagging when super may have not been paid with the employer. It will also increase transparency for millions of Australians around their year-to-date tax and super information online in real-time via myGov. We think more transparency will help more Australians take more control of their financial liabilities and retirement planning.

We recognise Single Touch Payroll is a big change for small employers and we know many employers in the beauty industry still manually process their payroll. Rest assured, we will work with you and support you through this transition. As we did for employers with 20 or more employees who were required to start reporting through STP from 1 July 2018, the first year of reporting will be a transition year and the ATO will work with you to ensure you have all the information you need to make the transition smooth running. In addition to allowing you to start reporting between 1 July and 30 September, we will also be generous in granting deferrals if you need more time to start STP reporting. If your payroll solution is not yet STP-ready, your provider may have applied for a deferral. If so, you will be covered under their deferral. n

John Shepherd is Assistant Commissioner and the Program Lead for Single Touch Payroll at the Australian Taxation Office. www.ato.gov.au/stp

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TECHNOLOGY

ULTRACEL Q+

JUST GOT EVEN BETTER The future of glowing skin is here thanks to the latest technology.

AGE DELAY IS excited to announce ULTRAcel Q+ and launch of the world’s first linear cartridges creating the ultimate speed HIFU, 300 shots in just 3 minutes as well as now not only treating lifting and tightening you can offer whitening and brightening all in one.

What makes ULTRAcel Q+ different?

Unlike any other skin tightening, fat reduction or skin rejuvenating procedures offered on the market today, HIFU allows full movement of the facial muscles without the appearance of fine lines and deep wrinkles. Dermal trauma is caused which in turn stimulates increased reproduction of the body’s own collagen and elastin, giving your clients the chance to achieve a more youthful and natural anti-aging result without the need to go under the knife or inject toxins into their body’s.

Thalgo iBeauty is a new generation beauty device combining three innovative, proven, non-invasive, non-aggressive and safe technologies for instant facial results. It uses sound vibrations to exfoliate and purify, sequential ultrasound which drains, infuses and stimulates and tripolar radio-frequency that regenerates and plumps the skin. BLC Cosmetics 02 9430 2200

How it works

The ULTRAcel Q+ uses high frequency ultrasound waves to stimulate the skin’s deep dermal tissue to achieve remodelling and production of new collagen fibres. Essentially tightening the same Superficial Muscular Aponeurotic System (SMAS) layer that is manipulated during a surgical facelift without any damage to the surrounding skin tissue. SKIN TIGHTENING It uses different frequencies to target different depths affecting skin elasticity and the SMAS layer that supports it, along with the structure above it to effectively achieve skin lifting and tightening. FAT MELTING Heat is produced under the skin to effectively destroy the fat cells and tighten the skin. The damaged cells are flushed away via a natural removal process through the lymphatic system.

Why ULTRAcel Q+

It’s unique cartridge size enables areas of the face to be treated that no other HIFU technology can treat. The 2mm cartridge allows for better accessibility to more delicate areas of concern such as the periorbital, perioral and any other contoured area you would normally be unable to reach. Another specialised feature of the ULTRAcel Q+ is that it is the fastest among any existing HIFU machines on the market. With an incredible speed of 1.48sec/shot - a full face a neck can be treated in less than 30 minutes that is at least a third of the standard procedure time for other technologies. Thus reducing running costs, generating more profit and less treatment time! ULTRAcel Q+ plus delicately shapes the body by immediate tissue disruption, with the option of eight cartridges it allows you to treat various areas with more suitable target depths. Focusing on fat management and reduction. It is the most advanced medical technology for non-invasive fat reduction to compliment your clinic. Combing the latest in innovative technology ULTRAcel Q+ provides a service to clients that is • Non Invasive • Quick • Minimal Discomfort • Instant and Natural Results • No Downtime • Long Term Results Robert Liberato is from Age Delay Pty Ltd. For details contact: www.agedelay.com.au

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TempSure Envi face and body application utilises radiofrequency to heat deep into the skin, reducing wrinkles and tightening the skin by non-invasively heating the deep layers of the dermis without damaging the epidermis. This encourages collagen contraction and new collagen formation. Cynosure 02 9484 4546

Dermatite RF (radio frequency) works to generate new collagen for up to six months after the initial treatment and to tighten the deeper dermis resulting in an improvement in skin texture, tone and contour. It’s perfectly suited to treat the sagging of the jawline, face, eyes, tummy arms and legs with no downtime and minimal discomfort. Dermal Solutions Australia 07 53 242266

SKIN TIGHTENING DEVICES Fibroblast TRS by Purebeau produces at its tip a tiny, plasmatic flash, aimed at the area that requires tightening. Various points are placed and generate a reduction grid which can reduce excess skin, leaving the concerned skin area clearly tightened. Purebeau Australia 1300 66 77 19

CryoSlim optimises outcomes for non-invasive body shaping and contouring through three distinct technologies – cryo, RF and ultrasound handpieces to treat most areas of the body. With optimised RF channelling, the tripolar and multipolar tips work with two different frequencies allowing for both superficial and deep treatment applications for the face and body. The Aesthetic Bureau 1300 858 711

The Venus Freeze Plus lifts, tightens, tones and contours. This pain-free, non-surgical treatment uses multi-polar RF (radio frequency), PEMF (pulsed electro magnetic fields) and patented technology comfortably heats the deeper layers of tissue. This increases collagen production and elastin fibres, which smooths fine lines and deep wrinkles and firms sagging skin. Venus Concepts 0416 022 096

Lutronic Infini MFR delivers enhanced wrinkle reduction and skin tightening through 3-dimensional energy delivery to volumise tissue. This new method, highly effective for skin tightening and wrinkle reduction, gives ‘layer by layer’ controlled thermal damage in the dermis without heating the epidermis. Advanced Cosmeceuticals 1800 242 011

Clairderm’s High Intensity Focused Ultrasound (HIFU) device for the face is very effective at tightening, lifting and firming the skin. The range also includes a device specifically designed to perform deep tissue tightening, lifting and firming treatments on the body. Clairderm Medical Aesthetics 1300 781 239

Profound is the first device with temperature controlled radio frequency and micro needles clinically and scientifically proven to deliver energy directly to the deep dermis to stimulate neo-elastogenesis, neocollagenesis and hyaluronic acid deposition. Candela 1300 226 335 Plasmalift is a non-surgical, skin rejuvenating and tightening treatment. It is used with great results for wrinkle smoothing, eyelid tightening, eyelid hood reduction, smoker’s lines, marionette lines, crow’s feet, frown lines, ear lobe tightening and more, resulting in a more youthful appearance. MM Beauty Equipment 07 5577 9881

Ulfit is a medical grade device which utilises two technologies for non-surgical lifting, tightening and contouring. These include MFU (micro-focused ultrasound) technology for eyes, face, neck and body lifting and tightening and MFCU (macrofocused circular ultrasound) for body contouring. Cryomed 1300 346 448

PROFESSIONAL BEAUTY

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WELLNESS

HEALTH AND

Wellness These products are essential for top to toe well-being

Scentered Sleep Essentials Set BLC Cosmetics 02 9430 2200

Ecococo Crystal Facial Roller Professional Beauty Solutions 1800 625 387

Beauty Boosters The Starter Set Beauty Boosters 02 8577 5999

O Cosmedics Skin Inject MTS Inskin Cosmedics 02 9712 8188

Edible Beauty Native Collagen Powder - Edible Beauty anna@ediblebeautyaustralia.com

Regul8 Digestive Tune-Up Regul8 02 8424 6688

Endota Organics Nurture Gentle Bath and Body Wash - Endota Spa 03 5971 8700 JS Health Vitamins Skin + Digestion - JS Health Vitamins support@jshealthvitamins.com.au

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SKIN HEALTH

The secret to good health all starts internally reveals Chiza Westcarr.

The gut is home to the largest colonies of microbes, with the average healthy adult carrying up to 2kg of these tens of trillions of microorganisms, made up bacteria, yeasts, fungi, viruses and archaea. Collectively known as the gut microbiota, with more than 3,000,000 genes (150 times more than human genes) they are also referred to as the gut microbiome. These trillions of microbes are essential to health, and form a living fabric of natural controls, affecting bowel regularity, weight gain and loss, nutrition and are critical to the normal development and maintenance of the immune system, with up to 80% of the body’s immune cells ocated in the gut lining. In the average human, gut microbes outnumber cells that make up the human body by nearly 10 to 1! They play a key role in detoxification being involved in the metabolism of excess oestrogen and xenoestrogens. They are also involved in the processing and absorption of nutrients, produce vitamins and hormones and neurotransmitters such as acetylcholine (95% of serotonin is produced in the gut). Fermentation of fibre occurs in the large colon; and in the process, producing anti-inflammatory metabolites, known as short chain fatty acids, that provide vital energy for enterocytes, the cells lining the gut.

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The gut and its influence on

Where are microbes found? Microbes can be found throughout the digestive tract and on the skin’s surface. They vary with pH, gender, diet, climate, age, occupation, and hygiene. Commensal or indigenous microbes prevent the overgrowth of those that are potentially pathogenic and disease-causing. In the gut, microbes, in order to thrive, depend on a plant based diet that is high in fibre and low in naturally occurring sugars. Their diversity and numbers are determined by the variety of vegetables and fruit consumed, as these serve as their food source, also called prebiotics.

The Western diet, unfortunately is known for its highly processed, refined ‘fast’ foods such as sugar laden cakes and biscuits, deep fried chips, chocolates and lollies, soft drinks, alcohol, and is a diet containing very little fibre. Consequently, it is a diet that drives both inflammation and disease. The health of the gut microbiota is heavily influenced by diet and can be a central or a contributing cause of many diseases, affecting both near and far organ systems, including the skin.

A good start would be to exclude inflammatory sugars and fats and eat a diet primarily made up of plant food sources that are both as diverse and natural as possible. Bone broth from grass fed animals is a great source of an amino acid called glutamine as are vegetables such as cabbage and spinach which help restore those joins between gut cells, and stops permeability. n Chiza Westcarr is a university qualified nutritionist and skin specialist and founder of the Nutritional Skincare Academy. For further details visit: www.nutritionalskincareacademy.com

U . CO M . A

What can be done to improve overall skin health?

W W W . AC T C

Dangers of a Western diet

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SALON VIEW

The age of

INNERSENSE Sonya Annesley grew up in the tiny town of Caragabal with plans to work on the family farm, but fate led her into beauty. The inspiring working mum catches up with Michelle Ruzzene to share what life is like in her Engadine salon, InnerSense Beauty & Day Spa. When was InnerSense established? “After growing my business from home for many years, InnerSense was established. I was a single mum raising two daughters, so I ran the business from home before moving to the premises at Engadine. We have nine large treatment rooms, a reception area and two pedicure spa chairs. As a single mum, it was great to have flexibility to care for my two daughters.”

Tell us about your staff? “We have three casual receptionists, five beauty therapists and two contract remedial massage therapists. Many of my girls have been with me for over 11 years. There is no way I could run this business without the amazing team I have – we are like family.”

What makes InnerSense unique? “It has a welcoming, fun, caring, warm environment. We feel blessed to have clients that have been associated with us for over 30 years. Our downstairs area has our reception and is where all our waxing, laser, spray tans and pedicure treatments take place. Our upstairs is our quiet peaceful place where our clients can enjoy pampering facials and massages in a relaxing calm environment.”

Salon highlights? “We have so many highlights as a salon and as a team. Introducing new technologies and treatments always creates excitement. In 2016 I had pursued other business opportunities, however quickly realised beauty was my first love. The salon needed a new injection and we had a rep from True Solutions pop in one day to show us Omnilux LED light therapy. One of my staff was adamant it was the way to go and we purchased it. It was a game changer. The same year we were nominated for the Sutherland Shire Small Business Awards and we were so ecstatic when we won.”

What challenges have you faced? “Small business is hard and at times terrifying. When things are slow we will have a staff meeting and brainstorming session to see what ideas the girls have. Sometimes you have to go back to basics, like sending clients letters, offering something complimentary with a facial, sending out specials on social media or by SMS. You cannot sit back and wait for the clients to walk in the door.”

How do you focus on retail? “Retail is the key to success. If a client has a facial, they genuinely care about their skin or have a concern. I would rather see a client have fewer facials and

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Tell us about education and training? “I love that you never stop learning in our industry. In the past few years, our education and training have been constant after introducing new treatments such as Omnilux, laser therapy, microdermabrasion, fat cavitation and Nanopore skin needling. And our new product lines such as Elizabeth Arden PRO and HydroPeptide. True Solutions have a comprehensive training schedule both in and out of the salon. It’s a great networking opportunity to meet up with other therapists and share ideas and common goals.”

What are the future plans for InnerSense? RETAIL BRANDS STOCKED: • • • • • • • •

Elizabeth Arden PRO HydroPeptide Dr Eckstein Pelactiv Sunescape Sid & Jac (magesium salts and spray) Curtis Collection by Victoria (makeup) Sybella Jewellery

“I feel I have another few in this industry with plans to retire by 60. I want to continue to grow the business and be able to hand it to a younger dynamic person to continue the business. We always have our eye on new treatments and will continue do so. In this business, passion is a must. You have to genuinely want to care and pamper your clients and give them your absolute all. If this isn’t how you feel, you are in the wrong business. It’s a very giving job however we get so much in return. I love making a small difference in someone’s life.” n Innersense Beauty & Day Spa | 132 Woronora Rd, Engadine NSW 2233 hwww.innersensedayspa.com.au

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SALON VIEW

use great skin care morning and night. We do a lot of sampling rather than a hard sell as we genuinely know once the client has tried the products, they will come back to buy them. We always try and up-sell even with an eyebrow wax. Use a concealer, suggest a tint or pop on some mascara.”

PROMOTION

The latest to look forward to at

BEAUTY EXPO AUSTRALIA 2019

AUSTRALIA’S ULTIMATE EVENT for aesthetic professionals is gearing up for its best year yet! Beauty Expo Australia is the largest gathering of beauty brands and suppliers in the Australian beauty industry and is set to inspire thousands of visitors in 2019 with innovative product offerings from leading brands, a plethora of new features and a line-up of superstar educators. Get out your red sharpie and circle 24 & 25 August in your diary because this is one event no beauty guru should miss! Visitors will be spoilt for choice on the Beauty Expo show floor with a bevy of exciting local and international brands bringing their latest and greatest products and technologies to see, sample and shop. Several industry favourites will be returning to Beauty Expo, including Age Delay, Inglot, Lycon, Crown Brush, The Global Beauty Group, Timely, Ultraceuticals, Young Nails, OPI and many more. Beauty professionals will also be treated to innovations from skincare heavyweights Payot, Murad, Babor and Advanced Cosmeceuticals (the distributor of leading brands including Medik8, Lycogel and Mesoestetic), as well as brand new exhibitors for 2019 including Runway Room and Cryotoned. The list of exciting exhibitors being added to the bill is growing rapidly. A limited amount of floor space still remains at Beauty Expo thanks to its generous location at the International Convention Centre (ICC Sydney), and local and international brands are encouraged to seek information on exhibition opportunities. Exhibiting at Beauty Expo exposes brands to over 8,000 potential new clients over two days and

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through the associated marketing campaign assists in promoting products, brands and services to the beauty industry at large. It will also be shining a light on exhibitors that will be bringing Aussie made, cruelty-free, and natural products to expo, through their ‘Proudly’ initiative. ‘Proudly Australian’ and ‘Proudly Natural’ decals will line the show floor highlighting these innovative exhibitors and helping visitors source their preferred products. To help visitors easily find the latest products on the market, Beauty Expo is introducing a ‘New Launch’ initiative which highlights the exhibitors who are launching new products at expo, or who will be bringing products that have launched within the past six months. New to the expo for 2019 is the invaluable Advice Hub. It offers visitors free, confidential one-on-one support from qualified professionals on a wide range of business topics, including tax, bookkeeping, accounting, workplace relations and salon insurance. The 20 minute consultations can offer solutions and guidance to salon professionals on what can often be tricky topics to navigate. Education is at the forefront of the Beauty Expo experience. Celebrated experts will bring their insights to Sydney to showcase their styles, tips, techniques and talents to the industry’s eager professionals. Live demonstrations in makeup, grooming and anti-ageing will take place over two stages on the show floor, which are free for all visitors to attend. More in-depth, detailed education sessions covering business, dermal, anti-ageing, professional skills and hands-on workshops are set to be a highlight of the weekend. Back by popular demand, the Face2Face Makeup Awards will be exemplifying up and coming talent across the Beauty Expo weekend. The competition provides the ideal platform for up and coming artists to drive their careers to the next level as they showcase their skills to expert judges. Early bird tickets will be available from 27 May 2019, so mark your diaries on the 24 & 25 August 2019 for the country’s biggest event of all things beauty! Beauty Expo Australia takes place on 24 & 25 August 2019 at the International Convention Centre (ICC Sydney). Visit www.beautyexpoaustralia.com.au to find out more details.

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BEAUTY ESCAPE

PURE

bliss

Known for their natural beauty, Pacific Islanders discovered early on the power of exotic drift nuts and flowering plants. Michelle Ruzzene catches up with co-founder Gaëtane Austin, who shares what salon life is like in Suva City, Fiji.

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Tell us about The Pure Fiji Day Spa? “The Pure Fiji Day Spa opened in 2004 and is a sanctuary in the bustling city of Suva. When you enter the spa you step lightly over running waters – a symbolic beginning to your journey through this oasis – leaving behind cares and the outside world. A warm foot soak in fragrant coconut milk bath await you, a welcoming and cleansing gesture which will leave you feeling serene before your treatment.”

What makes The Pure Fiji Day Spa unique? “Using Pure Fiji products made on site with natural, local ingredients and the fact that we are a serene oasis in the centre of Suva, Fiji’s capital.”

Describe the ambience: “When you enter the spa you step lightly over running waters in our spa garden entrance which is filled with tropical plants and flowers,

WE FIRMLY BELIEVE IN SUSTAINABLE MANUFACTURING AND REDUCING OUR CARBON FOOTPRINT.

along with our signature flower bowls filled with beautiful fresh flowers every day. The spa is located in the heart of Suva but it instantly gives you a feeling of calm once you enter.”

Tell us about the products: “We have used coconut oil for centuries in the South Pacific to beautify both skin and hair, so we wanted to create products to bring these ancient traditions to spas and treatments. That is how it all began 21 years ago. Then we thought why not bring our amazing treatments to our own little haven here in Suva and that is when we opened the Pure Fiji Day Spa.”

What do you love about the beauty industry? “It is forever changing and evolving, we love sourcing and finding new unique ingredients that can change the way our skin looks and feels.”

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What challenges do you see? “That other companies try to emulate our treatments and products but without having our facilities for proper production in a sterile environment with trained personnel.”

Tell us about your staff? “They are proud to be working at Pure Fiji and we try and foster this pride and loyalty to our company. The staff have a deep sense of loyalty to the company and many of them have been employed by Pure Fiji since the inception of Pure Fiji.”

What kind of customers do you attract to the spa? “We attract both locals and tourists. We are a very unique spa in Suva city and the only one of its kind so both locals and tourists want to visit.”

What are the signature treatments? “Our unique Sugar Glow Treatment using Pure Fiji Sugar Rub. Unlike salt scrubs, sugar does not dehydrate the skin. The sugar cane is harvested from the sun drenched plantation in Fiji, before it is combined with exotic tropical nut oils, fruit enzymes and vitamins A, B, C and E to nourish the skin and to create the ultimate healthy glow. It provides a great manual exfoliation but also dissolves into the skin using our signature coconut milk bath soak. It makes it a relaxing, deeper exfoliation as the sugar releases a naturally occurring AHA when dissolved. New, healthy skin is revealed, strengthening the skin’s elasticity and replenishing moisture loss.”

RECENT AWARDS WON: 2018 NZ Best In Beauty - Best Scrub - Pure Fiji Coconut Sugar Rub 2018 NZ Best In Beauty - Best Treatment Salon - Pure Fiji Exotic Paradise Spa Pedicure 2017 NZ Best In Beauty - Best Moisturiser - Pure Fiji Hydrating Lotion 2017 NZ Best In Beauty - Best Treatment - Pure Fiji Sugar Glow 2017 DAYSPA Magazine›s Professional›s Choice Awards - Best Body Lotion- Hydrating Body Lotion - Guava and BEST Scrub - Coconut Sugar Scrub- Noni 2016 Excellence in Tourism Award for Services to the Tourism Industry 2016 Prime Minister›s International Business Award for E-Commerce 2016 Les Nouvelles Esthétiques & Spa BEST Product - Hydrating Lotion 2016 Dermascope - Best Body Oil - Noni 2016 New Beauty - Best Body Oil - Coconut 2015 NZ Best in Beauty Awards - Best Body Oil - Coconut Milk and Honey Nourishing Exotic Oil 2015 NZ Best in Beauty Awards - Best Body Scrub/Exfoliator - Coconut Sugar Rub 2015 Les Nouvelles Esthétiques & Spa BEST Product - Nourishing Exotic Oil 2015 Exporter of the Year Award - Import Substitution 2015 NZ Best in Beauty Awards – Best Body Oil – Coconut Milk and Honey Nourishing Exotic Oil 2015 NZ Best in Beauty Awards – Best Body Scrub/Exfoliator – Coconut Sugar Rub 2015 Les Nouvelles Esthétiques & Spa BEST Product – Nourishing Exotic Oil 2014 NZ Best in Beauty Awards – Best Body Lotion Luxe – Coconut Body Butter 2014 NZ Best in Beauty Awards – Best Under $50 Winner – Body Oil

sugar scrub followed by a deeply relaxing massage. A refresher facial concludes this paradise ritual leaving couples both looking radiant and feeling renewed.”

Tell us about manufacturing:

What are the most popular treatments? “Our Relax and Restore aromatherapy massage which is used to treat the mind, body and spirit. Pure Fiji’s blend of exotic oils infused with therapeutic essential oils help to restore balance, soothe the mind and body while moisturising and replenishing the skin with much needed nutrients. A combination of massage techniques is used to relieve muscle tension and restore harmony and inner peace. For couples it’s certainly our Orange Blossom Couples Retreat, where guests lay side by side and retreat into blissful relaxation together. Skin is gently buffed to perfection with a raw cane

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“We firmly believe in sustainable manufacturing and reducing our carbon footprint. Botanical ingredients such as the blend of nut oils are wildcrafted (harvesting plants from their natural, or ‘wild’ habitat). This reduces our requirement for energy dependent irrigation and fertilisation methods, limiting our carbon impact. When wildcrafting is done sustainably with proper respect, generally only the fruit, flowers or branches from plants are taken and the living plant is left.”

Tell us about the ingredients used: “Pure Fiji products do not contain ingredients which commonly cause allergies or problems to sensitive skins. Organically produced materials are used where appropriate. We do not test on animals. We involve as many communities as possible in the production of our items. Our products are paraben free, mineral oil free , not tested on animals and are made using organically certified cold pressed oils.” n Pure Fiji Day Spa | 52 Karsanji Street, Suva, Fiji www.purefiji.com/spa

LAST WORD

DEBBIE DICKSON Founder of Regul8 and Head of Education at DMK Australia and New Zealand - this leading wellness entrepreneur reveals her inspiration.

My best health tip for clients… If you want to be healthy you need a healthy digestive system. You know the saying ‘you are what you eat,’ more accurately put it should be ‘you are what you absorb!’ Good digestive health is at the core of overall good health. Words I live by are… If you are not feeling uncomfortable you are not growing. Embrace feeling uncomfortable, this is where you grow the most for the better. Be grateful are also important words I live by.

One of my most memorable career milestones is… It took me six years to introduce Regul8® into the market. I wanted the very best ingredients and technology used in the formulations, like the microencapsulated probiotic technology that ensures maximum survival rate of the probiotics to the target area. It was very important to me to make sure people really experienced positive changes in their health and wellbeing, so when we finally launched Regul8® it was such an awesome feeling, I was so proud. My goal this year is to… Grow Regul8®’s brand awareness and to bring onboard five overseas distributors. The world needs to know about how great they can feel on Regul8®!

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One of the most inspiring people in my career is… My husband. We have worked together for 22 years and we even share an office which some people think is really weird. He inspires me to be a better person and is one of the kindest, most generous people I know. Every day he supports my dreams.

If I wasn’t an entrepreneur I would have been… An equestrian horse rider.

The one product I can’t live without is… Regul8®’s Relax, helps to regulate the cortisol the stress neurotransmitter, support the adrenals and enhance the ‘feel good’ neurotransmitters. Life and the world we live in is stressful and stress is very destructive to our health and our hormones, and it is the new cause of premature ageing. Relax assists to build a more resilient system and it is also amazing for helping me sleep and increasing my energy levels and focus. I am a very strong believer in the central idea of supporting good health and keeping the body in homeostasis rather than waiting for disease to affect the body and then attempt to revise it.

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EVENTS

PR SHOWINGS Portobello PR hosted their Spring/Summer showings, presenting the new collections from their clients to media with one-onone appointments. Guests sipped on Vittoria Coffee reusable ceramic latte fashion cups as they perused the brands on show. The agency said they were trying to promote sustainable / reusable messaging where possible. A manicurist was on site to give mini hand massages with Ecoya products.

TRAINING WITH TUCK Professional skincare nutraceutical brand Vita-sol recently hosted full day training events in Sydney and Melbourne. Fiona Tuck, media skin and nutrition expert and author of The Forensic Nutritionist, taught students how to safely incorporate nutraceuticals to maximise client results.

DYSPORT LUNCH DATE Media and influencers were treated to an intimate three-course meal at Aqua Dining, hosted by Galderma, for an inside look into the advancing Dysport (clostridium botulinum type A toxin) treatment for emerging trends. International dermatologist in aesthetic medicine, Dr Juliana Sarubi, spoke about anti-wrinkle injections, particularly to treat crows feet caused by squinting of the eyes when using smart phones, which she coined WiF-Eye. Photos: ShaybenÂ Creative

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FEMALE PHOTOGRAPHERS APPLAUDED Dermalogica held an event on International Women’s Day eve that highlighted female photographers and their latest product launch. The event was held at Alexandria’s Sun Studios where media and influencers sipped on cocktails and nibbled on cheeses and cold meats while perusing an exhibition that featured images taken by Agender’s local female photographers. The partnership coincided with the launch of Dermalogica’s new campaign for Prisma Protect SPF15.

GUINOT CONGRESS Guinot Australia hosted their Annual Business Congress 2019 at the Marriott Hotel in Sydney. Over two days, 45 business partners travelled from far and wide to discover the latest 2019 innovations, attended an education seminar about new and upcoming products and treatments, with the event concluding with an awards recognition night at French-inspired restaurant Le Petit Flot.

BEAUTY BOOSTERS BASH Beauty Boosters celebrated their official launch into Myer stores nationwide and online with a fun, interactive event. Media sipped on champagne while they were transported in Beauty Boosters-branded limousines to its headquarters in Marrickville. Guest enjoyed collagen-infused cocktails as they moved between beauty stations that included express facials and hair and makeup touch-ups.

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EVENTS MODEL AT WORK

BIRTHDAY BASH

Australian curve model and entrepreneur Jessica Earle showcased her new beauty brand to media by hosting a cocktail party in Rosebery. At the Masked By Models launch she demonstrated how the different masks work on live models over bubbly, cheese and cupcakes.

Medicine met fashion at Géniale Drummoyne in a celebration of the business’ first anniversary. The VIP event, hosted by Grant Dwyer, was a celebration of Géniale’s first birthday and a Leukaemia Foundation fundraiser. Sponsored by Terry White, the party was attended by 120 guests including former Olympic swimmer Scott Miller, controversial journalist, author and high -class escort Samantha X and international hair stylist Frank Provost.

PENTHOUSE PARTY Media, influencers and vloggers attended an intimate soiree at Ivy Penthouse to celebrate IT Cosmetics’ best-sellers. Guests sipped champagne and canapes while posing in front of the media wall, made entirely of cosmetic brushes. They were then invited to play ‘bingo’ and collect points based on the education stations, which gave them the opportunity to win a giant luxury hamper.

COFFEE COCKTAILS Jura held a VIP launch event to unveil the new ENA 8 professional fully automatic coffee machine range at Luxury Cocktail Bar, Christopher Hanna. Guests tried an assortment of cocktails made using the machines while nibbling on canapes. The founders spoke about the new funcitons, including personalising each client’s coffee order at the touch of a button, which they said made it the perfect addition for taking clients’ salon or clinic experience to the next level.

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NUDE CELEBRATION

BREAKFAST WITH A VIEW

Australian model and celebrity Jesinta Franklin hosted an intimate birthday bash at Bondi’s Icebergs Dining Room and Bar to celebrate Nude by Nature’s 10th birthday. Media and influencers heard CEO Mark Thompson talk about the mineral makeup brand before sitting down to a decadent breakfast.

Media were invited to Sydney Tower Dining for a decadent breakfast with stunning views for the Sydney launch of South Korean cosmetics brand Innisfree. Once breakfast concluded, guests were invited to shop in-store at the new QVB location with a VIP voucher for a chance to try the products themselves.

WOMEN AT WORK

CRYOMED MASTERCLASS

Beautopia Hair and Beauty held an event to support Dress For Success Sydney, a not-for-profit that helps women transition from welfare to work. The event, located on the top floor of Wellington Studio 1 in Chippendale, included breakfast followed by a hair and makeup styling masterclass where stylists demonstrated quick and easy hair styles and makeup techniques to prepare for job interviews and life back in the work force.

Acclaimed dermatologist, plastic surgeon and aesthetic doctor, Dr Rassapoom Sumaetheiwi, flew in from Thailand for a special Cryomed Aesthetics presentation at the Pullman Sydney Airport. He hosted two sessions, both consisting of an Ultraformer III masterclass followed by a presentation of Next Motion. Dr Rassapoom showed a number of ‘before’ and ‘afters’ of his patients, before the Ultraformer III was used on a live model to show the immediate results of the ultrasound lifting, tightening and contouring device.

Hosted or attended a great beauty event? We’d love to hear from you. Please email your clear photos with a brief description of the event to be considered for inclusion in Professional Beauty to our beauty editor, Michelle Ruzzene, at mruzzene@intermedia.com.au.

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J U ST G OT B E T T E R

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