Making Use Of
QR CODE S QR codes have been around for a while, though became highly adapted by the restaurant industry during the pandemic- when contactless methods were highly recommended. As regulations are eased and we go back to normal, QR codes are here to stay - as customers are now well adjusted and used to this new convenient way of contactless living.
How they work:
Place the QR codes on table tops, on curbside banners or directly at ordering stations. When a consumer scans the QR code, they will be able to view a link that pops up on their smartphones, creating a convenient and contactless experience.
QR Applications for Your Business Menus as the primary use Not only is this convenient for customers to see what you offer, but also allows for your menu to be more flexible to sudden changes.
Process a payment Customers do not need to wait for a cashier, allowing for quicker service. Link to a secure online ordering site.
Link to your social media accounts Social media can increase your following, reaching new and current customers to build loyalty. Want more followers on your accounts? On your marketing collateral, add the social icons you currently are active on with a QR code next to them linking to your profiles.
A link to review your business Lacking solid reviews on Google? Link to your google business review survey. Encourage happy customers to scan to give your restaurant some praise.
Offer specials or promotions Promotions and specials can be further broken down by scanning the code. Put one on your pizza box for their next visit! Display photos of your food Give them a taste and feel for what they will expect from your food. Use this method especially if the menu item is difficult to describe or is particularly impressive in its presentation.
Written by: Sara Mahmood
How to Create a QR Code: 1. Go to qr-code-generator.com or qrcode-monkey.com. Both are free to use. 2. Upload your content 3. Customize it: Set the colors, add your business logo, and choose the shape of your QR code. 4. Click the Create QR Code or Download button.
The Last Bite // 65
