The Last BIte: Edition 19

Page 92

LEVERAGING LOYALTY PROGRAMS FOR YOUR RESTAURANT

You should keep a close eye on your most loyal customers and ensure that you are coming up with enticing promotions to keep them coming back. Loyalty programs can do this effectively. They make your customers feel cared about and special. Having a loyalty program encourages direct orders, increases your retention rate, increases overall customer spending and allows you to track customer information used to get them back through the door.

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