The Luxury Network International Magazine Issue 01 by The Luxury Network

Highlights of this issue 03 26 33 38 41 75 96 97 100

Message from the Global CEO

Heletranz: Extraordinary Experiences Everyday

An Interview with Jon Goss of Quintessentially

Kameha Suites: Life is Suite

Caratell

David Fowkes Jewellery: The Creation of the Unique

TLN Dubai & Abu Dhabi Golf Day

Why Luxury Brands Look to AfďŹ nity Marketing

TLN Russia Cocktail Party

Message From The Global CEO Dear Valued Reader, It is our privilege to welcome you to the first edition of TLN Magazine, your gateway to the latest news in the world of luxury! Through this bimonthly publication, you will be able to stay abreast on the latest high-end products, services, and trends globally. In this edition, you will have an overview of some of our international members from different luxury industries. You will also witness some interviews from the worldâ&#x20AC;&#x2122;s most influential personalities. Watch out for the next issues, as we take you on to a deeper journey to explore more detailed topics that cover a range of top-notch brands from the luxury industry. We will also feature some of the exciting projects that The Luxury Network is working on. You may take this publication as your personal lifestyle guide to the worldâ&#x20AC;&#x2122;s greatest luxury products and services to live the lush life and activities you truly deserve. Thank you, Ambassador Fares Ghattas Global CEO, The Luxury Network International

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When you have cancer, you don’t just worry about what will happen to your body, you worry about what will happen to your life. Whether it’s concerns about who you can talk to, planning for the extra costs or what to do about work, at Macmillan we understand how a cancer diagnosis can affect everything. No one should face cancer alone. So, when you need someone to turn to, we’re here. Right from the moment you’re diagnosed, through your treatment and beyond, we’re a constant source of support, giving you the energy and inspiration to help you take back control of your life.

For support, information or if you just want to chat, call us free on 0808 808 00 00 (Monday to Friday, 9am–8pm) or visit macmillan.org.uk In the UK around 930 people are diagnosed with cancer every day and in Suffolk alone 13 people hear this devastating news each day. At the moment sadly we just can’t be there for everyone who needs us, we need to ask for your help so in the future we can. 99% of the funds we receive to provide our services comes via donations and fundraising activities, so thank you for supporting this event.

To find out more ways you can get involved in supporting the charity locally please visit macmillan.org.uk or call our Fundraising Support Centre on 0300 1000 200. Macmillan Cancer Support registered charity in England and Wales (261017),Scotland (SC039907) and the Isle of Man (604)

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Newmarket Racecourses celebrates summer at its best with the Moët & Chandon July Festival the 13th july - sat 15th july 2017 Racegoers are not only treated to world class racing but also the fabulous atmosphere and feel of a ultra-cool English garden party and an array of rich colour and style, with all the racegoers donning their finest attire at the picturesque Adnams July Course. On the racecourse, some of the finest thoroughbreds from around the globe compete for their share of the generous prize-money and the ultimate glory in some of Europe’s top summer races. The £500,000 Group 1 Darley July Cup, Saturday’s highlight, is known as one of the most valuable and prestigious sprint races in the world with the winner often acknowledged as the best sprinter in Europe. Some of the finest fillies and mares will compete against each other in Friday’s Group 1 highlight, the Falmouth Stakes. With seven Group races across the three days, the entire festival offers high quality sport throughout. In addition to its thrilling racecard the Moët & Chandon July Festival is renowned for its fabulous fashion and entertainment. Winners are crowned each day in The Style Awards sponsored by The Spa at Bedford Lodge Hotel, and receive a fantastic array of unbelievable prizes. Spectacular outfits and hats are everywhere to be seen in the grandstands, on the sun-kissed lawns and around the picturesque parade ring especially so on the Thursday for Newmarket’s annual Ladies Day when the Best Dressed Lady is chosen. On Friday, it’s Gentleman’s Day when the Best Dressed Gentleman is selected. The Festival comes to a climax on Saturday when the Best Dressed Couple competition is staged. Half an hour after the last, the official Après Racing after party will begin and provide the perfect end to a fantastic day. All racegoers are welcomed for FREE to dance the night away with friends and family and maybe sample a few of the delicious cocktails on offer! Acts are yet to be announced but if last year’s performances from Heart FM’s Mark Wright and fashionista Vogue Williams, are anything to go by then you won’t be disappointed! Celebrating a special occasion or simply looking for a day out that’s a ‘cut above’? Why not try our beautiful Champions Lawn Enclosure? This stylish trackside facility is transformed into an idyllic English country garden providing you with a wonderful alfresco experience with fabulous views and dedicated amenities including a private bar, comfortable seating and toilets. For further information or to book please visit our website www.newmarketracecourses.co.uk or call 01638 675500 option 4. There are also a range of wonderful hospitality experiences, including the fabulous Moët & Chandon Dining Experience, where guests can enjoy an incredible day of luxury entertaining in one of our beautiful trackside pavilions. Enjoy mouth-watering dishes with specially paired champagnes whilst enjoying the fabulous festival atmosphere and world class racing. For further information or to book please call 01638 675300.

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Maybe you’d like to step into the movie set at Hobbiton? We can fly you there by helicopter for a private tour of The Shire where you can experience the real Middle Earth and step inside the Hobbit Holes featured in The Lord of the Rings and The Hobbit Trilogies directed by Sir Peter Jackson.

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We can meet your private jet or land on your superyacht and take you wherever you would like to go. New Zealand is home to some of the most mind-blowingly magnificent golf courses in the world. Perhaps it’s the lure of these world-class courses and lodges such as Kauri Cliffs in the Bay of Islands and Cape Kidnappers in Hawke’s Bay that excites you?

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TIMELESS.

THE NEW ASTON MARTIN DB11 HAS ARRIVED. DB11.ASTONMARTIN.COM Official government fuel consumption figures in US mpg for the Aston Martin DB11: urban 15; extra urban 21; combined 17. CO2 emissions 386 g/mile. The mpg/fuel economy figures quoted are sourced from official regulated test results obtained through laboratory testing. They are for comparability purposes only and may not reflect your real driving experience, which may vary depending on factors including road conditions, weather, vehicle load and driving style.

NRPR GROUP “The Importance of Thought Leadership” If you’re looking for a way to help establish yourself as a great professional

can better market themselves, Nicole has a career full of experience and

in your industry, we cannot stress enough the importance of thought lead-

wants to share that with anyone and everyone who could benefit from it.

ership. Whether you’re writing for a personal blog, a company blog, or even a third party outlet, contributing thought leadership pieces is one of the

2. It Builds Affinity for Your Brand. In addition to contributing back to your

most important things you can do to show that you not only go above and

industry, spreading best practices, and sharing your tips and advice for fel-

beyond to contribute back to your industry’s community, but also that you

low pros, contributing thought leadership pieces is also a way to build af-

are a knowledgeable, intelligent professional who cares about contributing

finity for your brand. Traditional press coverage is what would come with a

to larger conversations, news and trends and not just getting media cover-

company announcement or other news. Why stop there? Your brand is not

age from somebody else.

going to be putting out announcements every two weeks, but that doesn’t mean you need to step out of the spotlight. When you, as a leader or an ex-

This is why thought leadership is one of the main pillars behind what we do

ecutive, write a thought leadership pieces about a piece of news or a trend

at NRPR Group. Whether it’s helping the awesome executives from each of

within your industry, even though it’s not blaring coverage directly about

our clients write and place contributed content, or doing it for ourselves,

something your company did, it shows so much more than that. It shows

we know just how much weight this extra work holds in helping us and

that you keep up with what’s going on in your space, and that you have an

our clients stand out from the pack and rise above competitors. Keep on

opinion on it. You’re not all about you, you’re about starting the conversa-

reading to get our top three reasons you should be focusing on thought

tion and contributing actual commentary. And believe it, even though these

leadership, too!

types of pieces aren’t directly about how great your company is or what it’s doing, it carries just as much weight (if not more). Getting media coverage

1. It Shows You Care About Elevating Your Industry. Writing thought lead-

around an announcement is a given. Getting thoughtful, meaningful con-

ership pieces is one of the best ways you can show you care about going

tributed articles placed in top outlets shows that you’re willing to work for

above and beyond for your industry. It’s one thing to be a great compa-

great coverage, and will position you and your brand as a leader in your

ny that offers much needed services for your clients or customers. That’s

industry.

great! Once you’ve hit this mark and are in the swing of things, why not take that experience and start sharing it with other aspiring pros in your

3. It Builds You Up as a Professional. Last but not least, writing thought

space. It just makes sense! You’ve worked hard to make it to where you and

leadership builds up your resume and helps establish your place as an in-

your company currently are. Why keep all of that brain power cooped up

telligent, leading professional in your space. We cannot stress enough how

in your head? Share it! Everyone has a professional journey, from college

important it is to set yourself apart from your competition. Do great work

internships to landing your first full time job and working your way up the

for your company, and do great work for yourself, too. Taking the time to

corporate ladder. You worked hard, made mistakes, learned from them, and

write thought leadership pieces not only helps you expand your industry

are better because of it all. And there is someone embarking on, or in the

knowledge, but it shows you take time to invest in yourself as well.

middle of, that exact same journey. Sharing thought leadership pieces is a way to contribute back to your industry and help other professionals do

About NRPR Group:

better work.

NRPR Group is the agency of record for The Luxury Network Los Angeles. We’re an award-winning strategic positioning firm located in Beverly Hills

Take NRPR Group founder and CEO, Nicole Rodrigues, for example. Not

with a talented group of hybrid publicists, content creators, strategic mar-

only does she do amazing work for her clients AND coach a team full of

keters, and creative minds. We’re changing the PR game and our clients are

aspiring PR pros, but she makes it a priority to create and contribute mean-

reaping the rewards. From startup to grown up, we help companies of any

ingful thought leadership pieces on a monthly basis. Whether it’s sharing

size reach their business objectives through our creative services. For more

her tips for fellow PR pros, helping clients understand how they can get the

information, visit http://nrprgroup.com.

most from their PR efforts, or showing professionals everywhere how they

An Interview with

Jon Goss

Of Quintessentially

What is your background and current role at Quintessentially? I began my career in the music business before swiftly realizing I had no talent (!), so decide to study and train to become a lawyer. I practiced for 5 years, specializing in commercial entertainment and IP law. I then joined Quintessentially as their General Counsel, following which Aaron Simpson (Founder & Chairman) quickly asked me to quit law and realize my entrepreneurial spirit as the Group’s licensing and Commercial director. At that point, I helped expand the business into 72 countries and 20 verticals. I am now the Senior Vice President of Quintessentially USA, where my time is split between defining the strategy, sales and marketing goals for our U.S. business and the premium brand partners we service. Whilst continuing to expand the business to new parts of the world. When did you come to U.S.? In January 2014, I moved my family over to Los Angeles from London to further develop and expand Quintessentially’s U.S. business, specifically on the West Coast. What was your intended plan for the U.S. business when you moved over?

To develop a unique proposition leveraging our global awareness amongst high net worth individuals as a concierge company, and using that know how data and high touch service model for premium brands. And at the same time leveraging Los Angeles and San Francisco’s unique position in the world of luxury goods, fashion, art, entertainment, media, tech and capital. Since 2014, we’ve been able to work with some really interesting private clients and incredible brands to develop bespoke consumer strategies based around our unique high net worth consumer data intelligence. In 3 years, to have worked closely with, amongst others, Nike, Apple, Beats By Dre, Google and Hennessy, has more than justified why I wanted to evolve Quintessentially’s business model from more than just a simple concierge company in the U.S. market. How has the plan come to life over the past since you moved over? When I first arrived, we had three young staff members servicing inbound and outbound Quintessentially Members in a very small office with Richemont located in a broom cupboard at the Grove. Three years later, we now have 30 staff between our Los Angeles and San Francisco offices

servicing same amazing private clients, and some incredible brands. Our tremendous growth and increased brand equity has been recently recognized by Forbes who named Quintessentially as the number one Concierge company in the world. We have activated concierge and experiential programs around the country and our clients are seeing tremendous value in our unique proposition. We’ve successfully helped our brand clients to drive deeper consumer engagement, develop new customer relationships, whilst building lasting connectivity, and creating more immersive opportunities. Our success is in blending creative and cultural enhancements that deliver the most memorable experience. We’ve created a truly unique model of elevated marketing that continues to evolve. What will be the biggest challenge you and the business will face in the next 3 years? Growth and scale whilst maintaining our unique connectivity and relationships, and nurturing and keeping our talent. We’re not a tech company, so growing and finding good people In a high touch, low tech business is going to be a fun next challenge to win.

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CROSS launches the world’s first trackable pen with TrackR technology Lost pens a thing of the past

Lost pens and misplaced mobile phones might just be a thing of the past, after a revolutionary new product was revealed by one of stationery’s most forward thinking brands. CROSS Pens, the revolutionary fine writing instruments brand, has developed its new CROSS Peerless TrackR, which could spell an end to the frustration associated with misplacing a treasured pen. The CROSS Peerless TrackR works when paired with a state-of-the-art app. It then uses Bluetooth* and Crowd Locate technology to keep people in touch with their faithful writing tools while on the move. If the pen falls from the pocket of a business suit or is left in a meeting on the other side of the world, the device can alert the owner to its last known location using the TrackR app. When the pen’s Bluetooth connection is disconnected from its paired mobile phone, TrackR’s Crowd Locate community will automatically start searching for your pen. If one of the millions of TrackR app users walks by your missing pen while running the app, you’ll receive a confidential update with your pen’s last known location Furthermore, the pen can even help people find their misplaced mobile phones. Following a simple button press on the cap, the pen can alert people to their device’s whereabouts, even when left in silent mode. Available in both carbon black and head-turning quartz blue, the Peerless TrackR boasts the latest Bluetooth technology and is powered by two replaceable CR1220 batteries. Nicola Shepherd, Marketing Director, EMEA at A.T. Cross, said: “We believe that the Peerless TrackR is a ground-breaking product, unlike anything else currently on the market.

“We know that a barrier to purchase a beautiful pen is the fear of losing it. Pens often assume sentimental value and are highly valued. Not only this, but they are a highly personal and important style accessory. With this in mind, we think that the Peerless TrackR will be one of our most successful products, as it clearly addresses a consumer need and will resonate with a great number of people.” CROSS has also unveiled an accompanying pen pouch that features a TrackR bravo device, to keep valuables and stationery essentials at hand, whatever the adventure. The stylish pouch, which is detailed with an instantly recognisable yellow zip, houses the TrackR bravo device inside an integrated pocket. The TrackR bravo can ring your phone just like the Peerless TrackR, making it a fashionable yet functional accessory on-the-go or at your desk. The CROSS Peerless TrackR (RRP £215) and CROSS Pouch (RRP £35) will be available in April 2017 from all fine stationery stockists or at Cross.com/ TrackR. Chris Herbert, CEO and co founder, TrackR, commented; “We’re ecstatic to continue expanding our works with TrackR program by partnering with well-known brands worldwide such as CROSS. The new Peerless TrackR Pen is another leap forward in effortless tracking, giving people peace of mind by relying on technology to remember where all our important items are located for us.”

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delacour crafts A resplendent salute to women with the passion

eputed for being a maker of men’s watches that are both unusual and elegant, deLaCour has decided to bring its unique sensitivity and sensuality into the creation of a timepiece that is ultra feminine and designed exclusively for women. In conceiving and crafting the Passion, deLaCour’s creative team at Genevese House has given free rein to their imagination and have come up with a masterly horological creation that knows no boundaries: The Passion.

gold claws with a 3D effect and combines pear, heart or squa¬re-shaped diamonds, resulting in a bold geometric visual effect. This innovative technique brings together stones of different shapes mounted at a variety of angles to allow for maximum light. In this magnificent interpretation, the designers and master craftsmen at deLaCour bring into play the perfect harmony between the three diamond different diamond sizes (square, heart and pear). A complex structure handcrafted using white

Inspired by women, their attitude and strong character, the creation of this timepiece is the ultimate expression of passion and emotion. The Passion is the epitome of love, femininity, sensuality and elegance. It is the complete opposite of minimalist and sets itself as a true reflection of a woman. The Passion is the marriage of two materials: white gold for its main external visible case, and titanium for the inner casel. An extravaganza that only DeLacour can afford. The use of these two materials offers its wearer the benefits of lightweight elegance and comfort. This combination of diamonds consists of 13 carats, which lends its subtlety to the diamond-paved edges. The white gold and titanium Passion is a splendid testimony to the power of love. The exceptional diamonds, a Maison deLaCour signature, combined with the unique watch-making know-how and sophistication make this timepiece - which is limited to three specimens per diamond size - a bearer of a message of love and happiness. The timepieces have the following names:- Passion Forever (with heartshaped diamonds); Passion Allure (with square diamonds) and Passion Sparkle (with pear-shaped diamonds). Its titanium dial is mounted on white

The Passion is a timepiece created in the best tradition. It offers perfection and high precision know-how, which lends each piece its uniqueness. For deLaCour, the selection of the gemstones is of paramount importance. Approximation is never tolerated. Such is the deLaCour promise. Behind this timepiece lies an astonishing complexity: motion, flair, charm, transparency, and lightweight stone setting. deLaCour is a master of all these elements. This timepiece has a quartz movement and a hand-sewn crocodile bracelet with a pin buckle in white gold. The Passion is the perfect combination between the most sophisticated Swiss watchmaking traditions, and the exceptional creative genius of the brand’s artisan jewelers. It is a unique versatile piece that can be worn in different ways, which makes it true declaration of love. The Passion is a one of a kind gem that pays tribute to deLaCour’s jewelry-making know-how. Technical Specifications

gold and titanium brings to life the geometric perfection of the mounted stones to create an architectural composition of unspoken beauty. The diamonds come to life in a dazzling dance at the slightest reflection of light, giving the illusion that they are simply floating in the air.

Movement: Calibre: Dc 233 Winding: Quartz Functions: Hours And Minutes Case: Dimensions: 43 X 37 X 8 Mm Material: Titanium And White Gold Water Resistant: 5 Atm Glass: Sapphire Crown: Back Pusher Dial: Diamonds Hands: Black Colour Strap: Hand-Stitched Crocodile Limited Edition: 3 Pieces

deLaCour is renowned for its resplendent style and its reliance on the genius of masterful jewelry artisans. With sophistication and refinement at heart, the Genevese House offers a world of fantasy and dreams through unique pieces.

TLN Singapore CEO Named Head of D i p l o m at i c Council Mission Irene Ho, TLN Singapore CEO & Head of DC Mission Singapore

Deloitte Singapore prior to her move to Australia in 2009

The Diplomatic Council, a global think tank and business network in consultative status with the United Nations, is about to launch a new mission in Singapore. Irene Ho, CEO of The Luxury Network Singapore, was named Head of the new DC Mission.

to undertake a Masters Degree in Financial Analysis from the University of New South Wales and upon graduation worked for PKF Corporate Finance in Brisbane, Australia. Irene Ho was the President of the Singapore Business Council of Australia Inc in Brisbane from 2012 to 2013. She is a Chartered Certified Accountant and since 2014

Irene Ho was named Head of DC Mission Singapore. She

sits on the Management Committee of Australia Alumni

is one of the best connected business women in

Singapore, a non-profit organization established since

Singapore. Irene Ho founded and launched The Luxury

1955 with the President of Singapore and Australia High

Network Singapore in 2013 and has since grown her

Commissioner to Singapore as Patrons.

network to almost 60 premium brands. Some of her

Irene Ho

members include One 15 Luxury Yachting, Berkeley

The Diplomatic Council is a United Nations (UN)

Group, Etihad Airways, FJ Benjamin, Penfolds, Porsche,

registered global think tank and business network

Singapore Polo Club, Singapore Turf Club, Singapore

founded with the objective to serve as a bridge between

Yacht Show, Small Luxury Hotels of the World, The

diplomacy, economy and society. Members committed

Balvenie, William Grant & Sons and W Singapore Sentosa

and dedicated to the Diplomatic Council strongly believe

Cove â&#x20AC;&#x201C; to name a few.

that a thriving economy bringing prosperity to mankind that helps all people is one of the best guarantors for

Prior to founding The Luxury Network Singapore, Irene

peace. Consequently, the Diplomatic Council welcomes

Ho worked in Corporate Finance and has experience in

not solely members of the diplomatic or consular corps

cross-border

but also personalities from industry, politics, society,

business

development,financial

due

diligence, mergers and acquisitions,strategic planning, valuations and assurance. She was the IPO Manager at

healthcare, culture and sports.

Member Affairs & Interviews

McLaren: Raising The Performance Limits The most successful marque in Formula 1™ history, McLaren, is a distinguished member in our offices all over the world such as TLN UK, UAE, and Germany. McLaren’s second-generation Super Series offers stunning performance from its all-new state-of-the-art V8 engine. Their new supercar will be powered by an engine that’s not only a technical triumph, but also a work of art. The twin-turbocharged 4.0-litre V8 will help the Super Series, which will be unveiled to the world at the Geneva International Motor Show on March 7, to raise

the limits of supercar performance. With more power and torque than its predecessor, the engine will power the Super Series from standstill to 124mph (200km/h) in just 7.8 seconds – and on to cover a quarter mile in 10.3 seconds. ‘It’s an outstanding engine powering an exceptional supercar,’ said Super Series Vehicle Line Director Haydn Baker. ‘Power, torque and throttle response are all significantly enhanced compared to the first-generation Super Series, yet with fuel efficiency and emissions also notably improved.’

The new engine – adorned with McLaren Speedmark logo – is such a beautiful piece of engineering design it is illuminated in red whenever the doors are unlocked. A piece of pure theatre visible through the cooling ducts above the engine bay. In addition to performance and aesthetics, the engine and exhaust have been tuned to deliver a rich, soulful sound that encourages you to explore the full rev range before every gear change.

Member Affairs & Interviews A look into Action Realty of Sarasota: First Class Approach to Real Estate As the Broker and Luxury Real Estate Consultant for Action Realty of Sarasota, Daniel Matusiak is fully dedicated to every client and it shows. What sets him apart from the competition begins with the time and the availability he provides to every client. A 34- year veteran in Real Estate, Daniel has handled countless high-end Luxury Home and Luxury Condominium sales from Sarasota, Belize to The Caribbean. Clients, who are all kept private, range from mostly $50 million to $100 million dollars of assets. Action Realty of Sarasota prides itself in the privacy and accessibility to all their clients. “You are always going to find two to three minutes to return a phone call or to answer an email in your day. You are never too busy to answer somebody,” says Daniel. Complete with a highly experienced realty team of six, Action Realty of Sarasota goes above and beyond to offer clients the white glove service. Daniel took courses, trained agents and became a master at networking with people in Miami, New York and Los Angeles. In addition, Daniel traveled to New York specifically to visit high- end stores (Bloomingdales & Saks Fifth Avenue) where he closely watched how the sales staff and managers treated clients. It wasn’t until ten years ago, that Daniel decided to commit himself to strictly luxury. While working a lot of agents would visit his office that also wanted to

sell luxury real estate. Daniel asked the agents to define what luxury was. Daniel points out that luxury is a property or an item that is unique in wealth that not a lot of people can afford. “It’s not for everybody. Luxury product does not compare each other to see who is the best,” says Daniel. “I can show you hundreds of properties of five or six million dollars and none of them will be the same. None of them will have the same views. For some people its a million dollars and up.”

like Miami, Los Angeles or New York,” says Daniel. “That’s why a lot of people come here (Sarasota) to extend their lives another 10 to 15 years because the stress level is a little bit lower.” So next time you are in the market for a luxury home, you can count on Action Realty of Sarasota. Written by: Jeannette Ceja, Director of Marketing & Business DevelopmentThe Luxury Network Miami

“In luxury, the product is very unique, that’s why it’s called luxury. If I talk about houses, the luxury homes or residences are very unique,” says Daniel. “The way they are built, the architect, the material, the deciding sides of the view of the ocean, bay or the sunset. That’s what is luxury, that’s the reason why they are unique they are not the same.” Originally from Montreal, Daniel left Canada in 1981 to franchise an office in the United States. Since the early 1990’s Daniel has resided in Sarasota and never turned back. Now, even with all his worldly travels Daniel continues to enjoy living in the small town of Sarasota. He describes the town as rich in culture, cuisine, entertainment and a mix of culture from all over the world. “Of course it’s a sleepy town, not the hustle bustle

Work Club partners up with The Luxury Network’s Archie Rose at a Virgin Business Class Lounge pop up Work Club partnered with Virgin Australia to launch their “Meeting of the Minds” channel in Virgin’s In-flight Entertainment. Work Club created a small space within the Virgin Business Class Lounges across Australia in celebration of this partnership. They collaborated with Archie Rose to add an additional ‘experience’ to the space to entice travellers to visit. Archie Rose, a boutique gin blender in Sydney, was able to access new clients through offering gin tastings in the bespoke space. Travellers were able to pop in, find out more about Work Club and taste some of Archie Rose’s unique spirits at the same time.

Bespoke Corner Tailor’s Top 5 Trends for Menswear this Autumn 1. The Double Breasted Jacket – This style has defiantly made a big come back in the last year and we are often seeing gentlemen opt for this over the taraditional single breasted jacket. 2. Cuff – The trouser is often worn with a plain hem but we are seeing a rise in a 5cm cuff this season. 3. Fabric – Wool/Silk/Linen Blends have been a big hit for this European Summer giving more breathability through the fabric keeping you cool on those hot days. 4. Flannel Suits – Even though Australia is generally hot most of the year we have seen a trend in people leaning towards flannel fabric over the winter months so they can avoid wearing an overcoat. 5. Double Breasted Vests – Either the 4 or 6 button double breasted vest is a great option if you are looking to stand out from the crowd

Daniel Matusiak Broker and Luxury Real Estate Consultant for Action Realty of Sarasota

Member Affairs & Interviews

AN EXCLUSIVE WITH THE POWERHOUSE BEHIND THE CRYSTAL LUXURY EMPIRE

question and routinely advocates that gender should not matter. She believes that any professional position should be filled simply by the best person for the job. Accordingly, the former owner and chairman and the current chairman hired Rodriguez because she was the best perAs CEO, President and Chairman Edie Rodriguez oversees son for the job – her gender was entirely irrelevant. the growing Crystal brand, which includes a stunning assortment of travel experiences, among them Crystal “It saddens me that it is still harder for women. I always say Cruises, Crystal River Cruises, Crystal Luxury Air, Crystal it’s still a man’s world. Make no mistake,” says Rodriguez. “And I say that as a female Chairman, CEO and President, AirCruises and Crystal Residences. but that’s okay. It just means we will work harder, smarter She comes with an impressive resume of more than and achieve whatever goals we set for ourselves as women.” 36 years of experience in the travel industry. And to top it all, she has visited almost 100 countries in the The Luxury Network Miami wanted to know more about this fascinating trailblazer. Asked to describe world to date. in herself in her own words, exactly who is Edie Today, Edie Rodriguez remains the only female CEO, Rodriguez? President and Chairman in the Luxury Cruise and Hospitality Industry. To that end, however, she has expressed “I always answer in the following order. First and foremost, her discontent over being frequently asked the gender always I am a mother. My son is 27 years old. It’s always hile traveling in India, The Luxury Network Miami got an exclusive interview with one of the busiest executives in the Luxury Hospitality and Cruise Industry.

Member Affairs & Interviews great to see a millennial perspective on life. I am mom, a wife and I am an executive,” says Rodriguez. “But overall, I am definitely a woman who is passionate with every aspect of my life. Without passion, I feel like I would be nothing. So the minute I am not passionate about something, I will move on and do something else.” Her passion for travel began at just six years old. That’s when an aunt brought her a porcelain doll back from Japan. “I would say really and truly, that’s when I established that goal of wanting to see the world,” says Rodriguez. “My goal from that age was when I grow up, I want to see every country in the world.” After graduating and earning a prestigious degree, Rodriguez asked herself how she was going to see the world. She chose to save money and go on trips. Specifically, her career in Travel began as a Travel Consultant. “I am a classic example of someone who has worked my way up and the rest is history, as they say. It’s been a great life,” says Rodriguez. “I am as passionate today, if not more, as when I started this great career 36 years ago.” Rodriguez shares the same advice with the public that she was given as a young child. To find your passion, get a great education and then follow it. Additionally, she mentioned for dreamers to also put blinders on, as sadly there are a lot of naysayers and haters out there. “And if it is your dream, follow it and do not allow negativity to ever interfere with you fulfilling your own dream,” says Rodriguez. “And that’s the best advice I could give anybody.” Rodriguez shares her dream of travel with a hunger for education to grow and learn. Additionally, she points out that travel can teach people about life, different cultures and humanity. When asked what her favorite destination has been so far, she jokes that’s like asking the mother of ten children that you love them all just differently. “And if push came to shove and I had to answer- clearly Italy,” says Rodriguez. “But I do love everywhere I go.” Ask Rodriguez what’s the definition of luxury and it’s clear that time is a top contender. “I always say luxury is

a term like beauty- it’s in the eye of the beholder and it means different things for different people,” says Rodriguez. “But for me, because my life is hectic. Literally for me, luxury is basically time.” Lastly, when asked why the public should choose Crystal for future travel, Rodriguez says, “In my humble opinion, I say this as a Global Luxury Traveler. Crystal is simply the best. Crystal has something for whatever you are looking to achieve in creating your memories of a lifetime on your vacation experience.” Regardless of one’s travel budget, there are travel consultants that can help in the booking of all things Crystal. “So, depending on what you are looking to do as the world’s most luxurious lifestyle and hospitality brand portfolio- we can match your individual needs and goals with an incredible vacation that will deliver memories of a lifetime,” says Rodriguez. “But at the end of the day, it boils down to service.” And on Crystal, she confirms the service is like no other. It’s better than anything she has personally ever experienced on land, in the air, or at sea. “And at Crystal we say, we hire for the personality and train for the skill. And all the credit goes to our wonderful team and crew. They are exceptional, bar none on anything in the sky, on land or on the sea. The service.” Several exciting new developments include new itineraries for Crystal Cruises, the future launch of Crystal AirCruises Boeing 777 and the Bombardier Global Express XRS. Rodriguez shares her vision for the Crystal brand in the next five years. “I see us just continuing to grow, continuing to deliver great experiences that create unparalleled experiences of a lifetime,” says Rodriguez. “And just continued success. We have had three awesome years and I would like that momentum to continue indefinitely even beyond five years.” Written by Jeannette Ceja, Director of Marketing & Business Development- The Luxury Network Miami

Member Affairs & Interviews

THE SALES MAGIC BEHIND ARIA ON THE BAY An exclusive conversation with John Reza Parsiani, Senior Sales Executive to one of Miami’s most awaited waterfront properties Aria On The Bay. As one of the hottest selling projects in Miami with 75% of the spaces already sold. Tenants can expect to officially move into Aria On The Bay during first quarter of 2018. Luxuria Lifestyle Florida sat down with Mr. Parsiani to discover what makes this property so special.

John Reza Parsiani Senior Sales Executive

LLF: First, who is John Reza Parsiani? JP: How far do you want to go back? I am originally Persian, grew up in Sweden and moved to Miami about twenty years ago. I have been a Real Estate Broker for the past fourteen years in the market. I am currently the Vice President of Business Development Online for Cervera Real Estate, one of the largest developer representatives in the State of Florida with over five billion dollars worth of exclusive pre-construction listings. LLF: What do you love most about your job? JP: I love to talk about, educate, inform and discuss what I believe in which is my home: the city of Miami. And having a small hand in helping this city grow in what it can and will be at its greatest potential. Opening the eyes of those who may not know how amazing the city of Miami is and it’s becoming. I only talk

about what I believe in and that’s why I talk about Miami. Again, because as a city I see Miami as extremely undervalued. When it comes to prices there are amazing opportunities here. We are ranked in the top five cities for start up businesses. We are the number two Financial Center in the United States, second only to New York. We have the most concentration of international banks here. Miami is a city with a lot of opportunities, extremely well located to South America and Europe. LLF: Tell us more about Aria On The Bay? JP: I am the Senior Sales Executive with Aria On The Bay. It is a Luxury High Rise that is coming up in the Art & Entertainment District in the heart of Miami. The last waterfront lot in the Art & Entertainment District so it sits in front of a park on the water. It’s going to be the latest, newest and most luxurious building in the neighborhood. This is very exciting for us, considering the neighborhood is one of the fastest growing communities in the state of Florida. Because of the fact that there is approximately 10 Billion dollars worth of development coming within a one-mile radius from where Aria On The Bay is. Just within the next

four years. Then obviously, much more to follow after that. LLF: What is your role with the company? JP: When I started in Development Sales, Aria On The Bay is the one that I chose. The one I believe in more than any other project in Miami because of the fact of the location is very unique and the price points are amazing. We currently have the lowest average price per square foot for a luxury development on the water in Miami. And as far as the views are spectacular overlooking the Miami Bay, South Beach and Venetian Islands. The view is exactly what it’s going to be moving forward so there is no new buildings, no new constructions, no surprises, so what you see today is what you will get moving forward. LLF: What makes Aria On The Bay different than other buildings? What amenities does it have? JP: The building has it all: best location, views, price and amenities. Aria On The Bay has over 20,000 square feet of amenities. Everything from a full Spa on the fourteenth floor, three

Member Affairs & Interviews

pools, a state of the art gym, Sauna, Steam Room, Yoga, Pilates, children’s room, concierge, 24/7 security and valet. Pretty amazing to have all of the amenities you could ever want inside a building. Then downstairs there is Margaret Pace Park, which has any sport activity you can imagine. Everything from tennis courts, beach volleyball, basketball courts, football field, running track, Dog Park, children’s playground, yoga and an outdoor gym. All of that is downstairs and all of it for free. LLF: Tell us about the location of Aria On The Bay? JP: When it comes to all the best Miami has to offer, Aria On The Bay is close enough for convenience but far enough for privacy. It’s unique because you are living in a quiet waterfront community in Downtown Miami, but walking distance behind you is all of the Adrienne Arsht Center, The Opera and the Ballet Theatre. Where you can walk to Broadway shows. You can visit the Miami Art Museum, Miami Science Museum, The American Airlines Arena and the SkyRise Tower that is expected soon. Aria On The Bay is walking distance from the Venetian Causeway that I think is one of the most beautiful bridges in Miami. We are five minutes from the beach, five minutes from the Design District and five minutes from Downtown Brickell.

The Bay very unique. We have the best prices, the best views I would say of all of Miami, the best location and the best amenities. As you know in Real Estate, you usually have to compromise. On this property, you can actually get it all. LLF: What is your definition of Luxury? JP: Comfort, Convenience and Class. Not necessarily just based on price point. That’s my personal opinion on Luxury.

LLF: Who are the majority of Aria On The Bay’s clientele?

LLF: Lastly, why Miami?

JP: Good question. I would say every one because we did a survey on this. This is the most local, national and international building we have. Aria On The Bay has buyers everywhere from the building next door, South Beach, Brickell to Los Angeles, New York, Chicago and over forty different countries as well. I travel frequently to educate different markets about the Miami market and the opportunities that exist here. Last year I was in Turkey, Peru, Chile, Hawaii and most of those markets are more expensive than Miami to buy Real Estate. That just blows me away when I travel around and look at different markets. I truly see and appreciate the value that exists in the Miami market. We are still cheaper than most comparable cities around the world.

JP: The fact that we have on average 74-degree weather all year round. I always love to joke about the fact that we have only two seasons in Miami: “this summer and last summer”. The fact that the city is growing rapidly. Miami has some of the best restaurants already here and more coming down the line. We have a Chinatown that is going to begin developing. We have the Port of Miami that just expanded as the Panama Canal expanded making us the number one port of entry in the state of Florida and among the top ten ports in the United States in the near future. Businesses are flocking to Miami from all over- China, Los Angeles and New York. The fact that we do not have State Tax here makes it a very attractive place to live and do business. That is a ten percent tax savings compared to New York and Los Angeles. The fact that you can have a luxury lifestyle at a reasonable price. You can play sports all year long. You are not limited to the weather taking any activity out like you would in Sweden where I grew up. Forget about playing tennis or golf there for half of the year. Everyone from around the world not only wants to visit Miami but they want to live here because of those factors as well. You have Art Basel that comes here every year the first week of December. One of the best-known art exhibits in the world which happens to be less than five minutes from Aria On The Bay. We have an amazing lifestyle of arts, music, entertainment, sports, weather and extremely reasonable prices. Miami is the gateway to South America, Europe and beyond.

LLF: Why should some one choose to live in Aria On The Bay? JP: The walkability factor here is a huge benefit as Mwwiami grows and traffic has become a headache in most places. You can walk to the grocery stores, banks, cafe’s, The Opera and The American Airline Arena. All the public transportation is also walking distance. All of those factors I think play a big role in making Aria On

For more information on Aria On The Bay, visit: http://www.Parsiani.com Written by: Jeannette Ceja, Director of Marketing & Business DevelopmentThe Luxury Network Miami

Member Affairs & Interviews FROM TUSCANY: EVERYTHING YOU NEED TO KNOW ABOUT ITALIAN FAMILY-OWNED BRAND PISANI MAURA A conversation with Vittorio Cucci Ryan, current CEO and President of Pisani Maura, who has been working the past five years to continue the legacy of his great-great-grandfather Mario Pisani. The Luxury Network Miami spoke with Vittorio on the history of the luxury brand that dates back to the 1800s, which includes a swwvelection of handmade shoes, handbags and accessories. TLNM: How did the company Pisani Maura get started? VCR: The company has a long history. We are going three generations back. First and foremost, my family had not seen a woman in 210 years. That was until my cousin gave birth to the first daughter. He broke the legacy of my family only having male sons. My great-great-grandfather Mario Pisani was Italian so of course he had a passion for women. But how did he win a lovely lady? He attended a workshop in Tuscany with a Carpenter on the Hills of Florence. He developed a love for beautiful artifacts that were shoes and handbags. And then he started producing his own shoes and got into handbags. The good thing is he would start to work with celebrities and politicians. And he became quite famous. TLNM: How did the business grow? VCR: People would go to him (Mario Pisani) and pray to have a handbag. He had his own style that you could not find in retail shops. He fell in love with a very beautiful lady when she came to repair her shoes it took him to the next level. He repaired the shoes and he just threw them away. When she came back to pick up the shoes, he said “I don’t have the shoes anymore. Because you are so beautiful, I think the shoes you brought me back don’t do any justice for you. You are way too elegant. Way too sophisticated.” He then took a week off to realize a pair shoes that would fit and enhance her elegance. Then he gave her these beautiful pair of shoes that were python I believe. They were extremely elegant and extremely beautiful. TLNM: What makes Pisani Maura a luxury brand? VCR: It’s always been a company that has taken a low profile because he (Mario Pisani) never wanted to reach the fame or numbers of Gucci, Armani or Valentino. He knew them personally; they would all get together on a catwalk- if they wanted them to show off his bags or collection. He would always say no, sorry I don’t want it that way. I want to keep it small but eccentric and exclusive. Along with my father’s story with him was something rare. He always struck to give people the experience of Luxury rather than a piece of Luxury. The inaccessibility of what he was doing- the fact that it was prestigious and inaccessible was a point to him. That was his idea. He didn’t really want to make money. He

Latest collection of handmade luxury products by Pisani Maura never cared for that. Once he produced ten bags and sold them. He was super happy.

we could have taken the rain of the company and make it more accessible.

TLNM: You were an actor and producer prior to this? How did you get involved in the family business?

TLNM: As the current CEO and President, where do see you the direction of the company?

VCR: That came down to the last generation before me when I said to my grandfather and father, “Look, I really think that I might be trying to take it to the next level. I think it would be lovely to show with other people what we have done so far. And that comes a little bit with the way I am.” I took a full commitment and full responsibility with my family. I don’t like definitions; I am anything that I am in this moment. I find myself closer to an entrepreneur because although I studied for ages acting. I am still acting and producing. I love to accept challenges and the challenge was big. When I took the company what I decided to do was split the company. I wanted to very high capacity, I need to have three- one for travel bags, handbags and the other dealing with shoes and accessories. Which sort of connected with the idea of the company. I think that I got inspired by a tree in Africa. TLNM: Can you explain further about this tree in Africa? VCR: You need to know that my cousin Massimiliano goes to Africa for bono work in the populations there getting all the sustainable energy from the land. And there’s a beautiful tree I fell in love with. The tree of sausages. It sounds funny. But this tree is the first that gives birth to flowers- the flower blossoms and opens up and you can’t find any other flower in the whole of Africa. And that’s an ingenious move because what the tree is doing is something for all the animals, insects and bees that will eventually go there to feed. They will all take the seeds and spread them everywhere. At the same time, when all the animals are starving they are the last ones to lose these gigantic seeds. Big animals go when there’s nothing else available. From the business point of view- that gave me the idea that is help other people because you will help yourself. This small tree taught me how to survive against all odds like in Africa, which are gruesome yet helping animals. Making sure keeping in legacy. I went to talk to my grandparents to see where

VCR: We are tracking it now days in case of luxury companies, its kind of a riddle- how to grow the business more accessible without losing the exclusivity. So all these things together, my grandfather and the history. The key is behind what my great-great-grandfather really started. Is it true? I don’t know that’s what my grandfather said to me. The Italian way- the whole family speaking together and again when you go to the fashion industry, it’s all about location, location and location. You have the Italian tradition. The top of the manufacturing industries are in Tuscany. I belong here- that’s where I was born. I traveled the world only to understand what was good of my land and then he had this idea of having other people helping themselves. Making things more accessible and that’s basically how I decided to take the company in my hands and decided to take it to the next level. And really make it available to more people and we started five and half years ago. I wanted to keep that exclusivity, rarity but at the same time I wanted to make it more available. TLNM: How do you want Pisani Maura to grow but stay exclusive? VCR: My motto is to help other people, because that way you are going to help yourself. That moment really defined the way I wanted to grow the company organically and concentrating on the aesthetic of the brand that was consistent. That had to be a philosophy for which is above price. The rule for marketing low price more sales and high price less sales is upsized for luxury. The higher the price the more exclusive. I am going to be the only one to have it. I want it. From that moment, what I tried to do is develop an extremely exclusive line- the bottom line of which is not “Wow, it costs so much.” The bottom line which should be “Wow, am I going to be the lucky one to have it.” Written by Jeannette Ceja, Director of Marketing & Business Development- The Luxury Network Miami

TLN NEWS Bahraini Real Estate Investment Company Bin Faqeeh Joins TLN Qatar

he Luxury Network (TLN) is a private membership club, established in luxury capitals or countries around the world, within which premium companies work closely together at senior director level for mutual business and client development. Members of The Luxury Network receive a comprehensive program of new pre-planned professional business development activities and events to maximize their relationships with other luxury brands. Bin Faqeeh Real Estate Investment Company is a progressive investment company operating in the Kingdom of Bahrain which focuses in real-estate-related investments. The company has experienced in February 2008. Last April 2017 ,15, Bin ‘next generation of marketing for luxury brands,’ The Luxury Network, as a reputable member. TLN will contribute as an upgrade to their business and marketing team and they will connect Bin Faqeeh to its HNW contacts to gain more prospects. One of Bin Faqeeh’s goal is to set the benchmark for generating innovative in-

Mr. Mohamad Doughan (Bus. Dev. Director of TLN Qatar) with Mr. Faisal Faqeeh (Chairman of Bin Faqeeh Real Estate Investment Co.

vestment opportunities to the parties that trust them such as their shareholders, employees, and the communities they serve without falter. Their main objective is “the preservation of capital with above market risk adjusted returns and with an investment philosophy to create value in quality properties that will maintain superior residual values over many years and to provide a foundation for mutually benstrategic business partners.” H.E. Fares Ghattas, Global CEO of The Luxury Network International, said that “As a supporter of ‘investment in the growing Real Estate industry,’ we graciously welcome Bin Faqeeh Real Estate Investment

Company to The Luxury Network. Real Estate has always been recognized as one of the most sustainable assets worldwide. Therefore, this will always be an interest to us and our associates. The Bin Faqeeh Company is welcome to attend some of the events we are holding, globally, and TLN looks forward to having a very prosMr. Faisal Faqeeh, Chairman of Bin Faqeeh Real Estate Investment Company, commented: “We are pleased to partner with the Luxury Network, the world’s leading ternational body provides us with a great opportunity to be closer to investors and potential clients coming from across the region. We are targeting those high net worth private clients by marketing some of our luxury real estate project’s showcasing their unique designs, features, strategic location and the facilities they offer which make them a perfect destination and investment opportunity.” The Bin Faqeeh Company is located at the Business Bay Tower, Manama, Kingdom of Bahrain, and at the Tornado Tower, West Bay, Doha, Qatar. For more information about their company, please visit www. binfaqeeh.com

TLN NEWS An Evening of Inspiration and Entrepreneurship with Pie Funds, Juno & Special Guest Jake Millar of Unfiltered than 500$ million funds under management, they have clocked up numerous prestigious rankings and awards and even have funds in the top 10 globally. Jake Millar live with Mike Taylor at Pie Funds

riends with Richard Branson, 21 and on his second company, Jake bers of The Luxury Network how persistence pays in business. Members and their guests gathered in the stunning, state-of-the-art Pie

interviewed live by Mike Taylor of Pie Funds. Jake’s passion in life has been to do things his way. Despite getting a scholarship to read Law at Otago University, he chose to head straight into the world of business, starting his school at the age of 18. He set out to interview successful business people and sell the interviews back to students to help them with their future career decisions. This business proved so successful that he sold it just a few months later to the NZ government. clever business model where he specializes in exclusive interviews with top business people who are not easily found in the media; he then sells subscriptions to the digital platform where these interviews can be accessed. Jake’s determination and drive has led

The team and their stunning Byron to interviews with many highly successful, rich and famous personalities, such as Kevin Roberts, Eric Watson and even Richard Branson. Many of the people on his shows have now become friends and mentors to this ambitious -21year old. When asked if luck or timing play a part in business success, Jake replied yes, of course they do but he was also quick to add that you create your own luck by diligent execution and good management. The genius element to getting what you want is persistence— it is this that has paved the way for a new chapter in Jake’s career, this time in the USA. Pie Funds is a boutique, direct-to-investor fund manager business that focuses on performance and client service. CEO and founder Mike Taylor explained how Pie Funds started out with the simple vision to be the best boutique fund manager globally, delivering outstanding performance, the best service possible and to have some skin in the game—putting their own money where their mouths were. Their mission has been to provide clients with a high level of service and above-average returns. From humble beginnings in 2007, Pie Funds have come a long way: with over 1850 client accounts and more

offer—from customer service to customer discretion, they do it all—very well. Juno, the sister company of Pie Funds, has also grown from strength to strength. Editor, Brenda Ward, explained how they started off as a magazine about money which aimed talking about investment opportunities in everyday terms. From small beginnings, under the guidance of Editor in Chief Jacqueline Taylor, Juno has now grown up to be a top-qualicolumnists such as Xero’s Rod Drury. Our thanks to Pie Funds, Juno and Jake Millar for a wonderful evening of networking and business inspiration.

TLN NEWS

Continental Cars Ferrari Host The Luxury Network New Zealand

he Continental Cars Ferrari showroom at 2 Manukau Road in Auckland was the place to be last night where a dazzling array of new cars and accessories were on display alongside a couple of timeless classics. Luxury Network members and guests mingled and admired the very best of Italian design whilst being served champagne and delicious canapĂŠs at this exclusive evening.

Continental Cars are proud to have looked after Ferrari in New Zealand cation to offering the highest possible level of customer care and service both pre- and post- purchase.

Our thanks to the team, including Carmen Gravatt and Robert Pegg, who co-hosted the evening and gave us a taste of the Ferrari story. The lucky winner of our prize for the evening including a luxury California T Ferrari drive experience and gourmet lunch for two was Natalie Segar from Designer Rugs. The evening was beautifully complemented by the Lion team taking over the bar in the Ferrari lounge to offer a Single Malt whisky tasting including Scottish regional favourites Talisker, Dalwhinnie and Lagavulin. Our thanks to Fiona and Lorietta for broadening our knowledge and palates in the intriguing world of whisky.

TLN NEWS

The Luxury Network Dubai & Abu Dhabi Golf Day

ighlights of The Luxury Network Dubai & Abu Dhabiâ&#x20AC;&#x2122;s Exclusive Business-to-Consumer Client Entertainment Golf Day, Luxury Showcase, Cocktail Reception and Networking Evening on March 2017 ,8 at The Montgomerie Dubai Golf Course. Over 10,000$ worth of prizes were given out, including 4 McLaren weekend-drive vouchers, laptops and iPads. The full-day event was co-hosted by Emaar Hospitality Group.

TLN NEWS

Why Luxury Brands Look to Affinity Marketing formance Ferraris cost more than 1$ million. This by-invitation only event same demographic clientele. Ferrari was able to offer invitation-only test-drives to Savills’ customers. Likewise, Ferrari’s customers previewed pre-launched off-market luxury properties by Savills. This creates a superb win-win situation for both brands through an exclusive event, which can also expand into the digital realm.

On track While social media can be tricky for luxury brands because the aspect of exclusivity must be maintained, there are opportunities for brands to appeal Rowan Kelshaw Managing Director of The Luxury Network Los Angeles and Fares Ghattas Global CEO of The Luxury Network International

as partnership marketing, facilitates collaboration between companies with similar demographics, increasing customer base and brand prestige. In the luxury industry, high-end brands are targeting a high-net-worth buyer, so marketing efforts need to be

allows brands to access these pre-qualjoint events with other marketers that have the same target customer.

In bed with

digitization and shifting customer attitudes. Experiences, rather than tangible goods, are becoming increasingly valuable to consumers, and luxury goods brands need to adapt. Experiential events are emerging as an

We have seen this trend for non-luxury consumer brands such as Casper, er with its mattresses and black-out curtains, so customers could experience the mattress in space with a bedroom-like feel.

Brand partnerships can be very valuable, but marketers must make sure that the brands with which they align are non-competitive, share the same

In the luxury space, Savills Singapore, a global real estate services provider, and Ferrari teamed up for a supercar test drive and luxury properties showcase evening.

The luxury industry is currently expe-

While Savills represents properties worth 2$ million and above, high-per-

approach. For example, photos from the event could be featured on each brand’s social media and other digital properties to drive further awareness and showcasing the experiential aspect of each brand. Digital co-branding is also a way that marketing. Oculus Rift and Lexus collaborated on a virtual reality mobile application that let fans take their RC F model for a spin on the Ascari racetrack in Spain from the comfort of their couch. Luxury brand marketers’ biggest concern is that they are reaching the right consumers who have the means to purchase their products or services. partner’s database of clients to ensure that the right people are targeted in a unique and engaging way. This article was originally published on Luxury Daily

TLN NEWS

McLaren at TLN Germany event at the Kameha Suite, Frankfurt.

TLN Germany B2B New Year Members Meeting and Business Development Workshop

n Friday, January 27, The Luxury Network Germany hosted their traditional New Year “Members only” Get-together and Business Development Workshop in the prestigious Kameha Suite Frankfurt, part of their exclusive member’s portfolio. Following on from their last B2B meetings at the end of 2016, co-hosted by The Charles Hotel Munich and Villa Kennedy Frankfurt, this business workshop focussed on the further Af-

and Q2017 2. The members were welcomed with teas and coffees before the start of this one day round table format and ly joined brands with their company presentations. Besides THE FRANKFURTER as a new regional high-end media partner, The Luxury Network Germany also covers now in their member’s community four ultra-luxurious automotive brands with the renowned Dörr Group, representing Lotus, Bugatti, McLaren and Lambo-

rghini. Together with Tesla, this market sector is perfectly rounded. projects have been discussed in detail, creating unique experiences for a pre-selected top clientèle. After enjoying a delicious lunch with ongoing networking and an engaged debate of “Co-Branding vs. Single Branding – Cross Marketing Co-operations” & Marketing Initiatives in the Luxury Market” the day ended with many inspirations in a perfect location.

TLN NEWS

TLN Russia New Year Grand Event

gala dinner was hosted by The Luxury Network Russia, headed by Mr. Roman Timoshchuk, with the special participation of The Luxury Network Monaco team, headed by Mr. Alexander Hagerty, and H.E. Fares Ghattas

and many more. The event was held at the members-only club, Spy Moscow, where the guests enjoyed a luxurious dinner and drinks.

Ekaterina Artemenko (TLN Russia Marketing Director), Dmitriy Gorozhankin (EMC), Roman Timoshchuk (TLN Russia CEO) & Milena Shadrina (TLN Russia Marketing Assistant)

THE LUXURY NETWORK RUSSIA CO C K TA I L PA RT Y On the 20th of April, TLN Russia organized their traditional cocktail party for their official members. For the first time, the CEOs of the most luxurious companies and their top clients were invited. Each guest discovered the new business opportunities and they introduced themselves to the other luxury brand clients and new members, including the leading bridal magazine White Sposa, and Neva Towers, which is one of the best luxury skyscrapers in Moscow. The evening went by in a true networking atmosphere. After discussing their marketing projects, the guests were led to the theatre to witness a breathtaking performance. The event took place at the members-only club Chateau de Fantomas. This private club became well-known for its prestigious events locally.

EMilena Shadrina (TLN Russia Marketing Assistant)

100

Roman Timoshchuk (TLN Russia CEO), Milena Shadrina (TLN Russia Marketing Assistant) & Jeff Combs ( Pond Mobile)

Ekaterina Artemenko

Ekaterina Faddeeva (TLN Russia Managing Director), Guest

(TLN Russia Marketing Director)

& Stanislav Timoshchuk (TLN Russia Partnership Director)

Lousen Fraizer (Savills) & Steve Schueller (UHNW Client)

Stanislav Timoshchuk (TLN Russia Partnership Director), Guest & Lara Lychagina (My Way Magazine)

Jeff Combs (Pond Mobile) & Guest

Svetlana Semenova (TLN Russia Cross-Marketing Manager), Ekaterina Artemenko (TLN Russia Marketing Director) & Guest

Dmitriy Gorozhankin ( EMC), Guest & Roman Timoshchuk (TLN Russia CEO)

Alexander Bolker-Hagerty (TLN Monaco CEO) & Guest

Dmitriy Gorozhankin ( EMC)

editor-in-chief Fares Ghattas

Managing Editor Garz Bumanlag

CREATIVE DIRECTOR Mirna Dakhlallah

Creative department Phillip Casumpang, Ivan Lucban, Chris Wood

production Manager Tala Ghattas

print and production FG Copy House

At 2017, The Luxury Network Magazine was published as a bimonthly supplement for The Luxury Network International. All materials are strictly copyrighted, and all rights are reserved. Reproduction in whole or in part without the prior written permission of The Luxury Network International is prohibited. All content is believed to be factual at the time of going to print and contributors' views are their own derived opinions and not excessive that of The Luxury Network International. No responsibility or liability are accepted by the publishers or editorial staff for any loss occasioned to any individual or company, legally, financially or physically, as a result of any statement, fact, figure or expression of opinion or belief appearing in The Luxury Network Magazine. The publisher does not officially endorse any advertising or advertorial content for third party products. Photography and image credits, where not otherwise stated, are those of Getty Images and/or Shutterstock; each of which restrains their individual copyrights.

Brands Directory FG Realty www.fgrealty.qa

One15 www.one15luxuryyachting.com

Envestors www.envestors.envestry.com

Kare Design www.kare-design.com

Peroni Italy www.peroniitaly.com

Hunter Design www.hunter-design.co.uk

Lavazza www.f b.com/lavazzaqatar

Small Luxury Hotels www.slh.com

Inspired Live Events www.inspiredlive.co.uk

Porsche Design www.porsche-design.com

St. Regis Singapore www.stregissingapore.com

Lida Cucina www.lidacucina.co.uk

San Benedetto www.sanbenedetto.it

Turf Club www.turfclub.com.sg

Linn www.linn.co.uk

Business Daily www.businessdailyafrica.com www.nationmedia.com

Selamlique www.instagram.com/ selamliqueqatar

W Singapore - Sentosa Cove

Luxury Marketing House

www.wsingaporesentosacove.com

www.luxurymarketinghouse.com

Mercedes-Benz Kenya www.mercedes-benz.com www.cfao-automotive.com/ en/subsidiaries/dt-do bie-kenya

St. Regis Doha www.stregisdoha.com

Dรถrr Group www.doerrgroup.com Kameha Suite www.kamehasuite.de

My Way www.mywaymag.ru Neva Towers www.nevatowers.ru

Coast www.coastnewzealand.com

FB Artist www.instagram.com/f bartist

Pedini London www.pedinilondon.co.uk

XXII Carat: www.22carat.ae

Sunseeker London www.sunseekerlondon.com

Etihad Airways www.etihad.com

Susan Reid Collection www.susanreid.co.uk Twenty One Twelve www.2112.marketing

Savills www.savills.ru

Whitehouse Cox www.whitehouse-cox.co.uk

Alexander James Interior Design www.aji.co.uk

Heletranz www.heletranz.co.nz

Bin Faqeeh Co. www.binfaqeeh.com

RIF Trust: www.riftrust.com

Pond Mobile www.pondmobile.com

Continental Cars www.continentalcars.co.nz

Matisse www.matisse.co.nz

Newmarket Racecourses www.newmarketracecourses.co.uk

Eabl www.eabl.com Panesar www.panesarinteriors.com

MacMillan www.macmillan.org.uk

Atos Wellness www.atoswellness.com.sg

Cornerstone www.cornerstone.co.uk

Aston Martin www.astonmartin.com

De Dietrich www.dedietrich-asia.com

Cross www.cross.com

NRPR Group www.nrprgroup.com

Caratell www.caratell.com

David Fowkes Jewellery www.dfjewellery.co.uk

Face Forward www.faceforwardla.org

Kwanpen www.kwanpen.com

Edge Retreats www.edgeretreats.com

Quintessentially

Moonshot www.moonshotdigital.com

Eight Ray www.eightraymusic.com

www.quintessentially.com

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