The Luxury Network KSA Magazine Issue 02

the ksa edition

HRH Crown Prince

MOHAMMED BIN SALMAN

PRIDE OF THE KINGDOM ISSUE 02 | JAN - FEB 2022

highlights ISSUE 02 | Jan - Feb 2022

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HRH Crown Prince Mohammed bin Salman Abdulaziz Al Saud

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Boucheron, New Maharajahs - High Jewellery Collection

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TLN KSA Interview: Patchi Hadi Choucair Board Member

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A Dream of Al Ula By Gilles Simon

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TLN KSA Exclusive Interview: Lojain Omran

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Meet Martin Whitaker - CEO of Saudi Motorsport Company

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Loai Naseem - The Business of Fashion

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Paul Smith AW22 - A Cinematic Men’s Collection

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Red Sea Film Festival - Jeddah in Focus

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TLN KSA Presented a Gala Dinner Welcoming F1 to Saudi Arabia

The Leader

His Royal Highness Prince Mohammed bin Salman Al Saud

HIS ROYAL HIGHNESS CROWN PRINCE MOHAMMED BIN SALMAN ABDULAZIZ AL SAUD The Luxury Network Magazine – KSA edition is honoured and privileged to feature His Royal Highness Prince Mohammed bin Salman Al Saud, Crown Prince, Deputy Prime Minister in the Kingdom of Saudi Arabia, fronting its cover.

His Royal Highness Prince Mohammed bin Salman bin Abdulaziz Al Saud, Crown Prince, Deputy Prime Minister, Chairman of the Council for Economic and Development Affairs, and Chairman of the Public Investment Fund (PIF), announced today the launch of ‘Boutique Group’, a new hospitality brand that will manage and convert a collection of iconic historic and cultural palaces in Saudi Arabia into

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The Leader

ultra-luxury boutique hotels. The company will revive the vibrant heritage and culture of Saudi Arabia to create a new and unique hospitality experience.

The first phase of the project will focus on the development of three historic palaces in cooperation with the private sector, including Al Hamra Palace that will offer 77 keys including 33 luxury palace suites and 44 luxury villas in Jeddah. Tuwaiq Palace will provide 96 keys including 40 luxury palace suites and 56 luxury villas. Whereas Red Palace will offer 71 keys including 46 luxury suites, and 25 luxury guest rooms.

Both Tuwaiq and Red Palace are located in Riyadh.

Boutique Group will blend the Kingdom’s culture and heritage with modern amenities to provide an exclusive hospitality experience and a unique service to its guests, growing the Saudi ultra-luxury hospitality sector and contributing to the development of the local economy. The company will also offer many high-end experiences from dining to wellness to exclusive services for each guest.

On this occasion, Governor of PIF Yasir Al-Rumayyan said, “His Royal Highness the Crown Prince’s launch of the Boutique Group underlines PIF’s mandate to unlock the capabilities of promising sectors in Saudi Arabia that can help drive the diversification of the economy and contribute to non-oil GDP growth.

“The group will enhance the Kingdom’s already unique tourism offerings, strengthening Saudi Arabia’s position as a leading regional and international tourism and cultural destination and contributing to Saudi Vision 2030,” the Governor added.

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The Leader

His Royal Highness Prince Mohammed bin Salman Al Saud

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The Leader

His Royal Highness Prince Mohammed bin Salman bin Abdulaziz, Crown Prince, Deputy Prime Minister and Minister of Defense, attended the Formula 1 stc Saudi Arabian Grand Prix 2021, which was held at Jeddah Corniche circuit.

HRH the Crown Prince headed to the starting point of the Formula 1 stc Saudi Grand Prix in the penultimate round of the 2021 Formula 1 World Championship in its 71st season. HRH Crown Prince was accompanied by Prince Salman bin Hamad Al Khalifa, Crown Prince and Prime Minister of the Kingdom of Bahrain, Prince Abdulaziz bin Turki Al-Faisal, Minister of Sports, Prince Khalid bin Sultan Al-Faisal, President of the Saudi Automobile and Motorcycle Federation, and President of the International Automobile Federation, Jean Todt.

It was also attended by Prince Faisal bin Al Hussein, Member of the International Automobile Federation, Sheikh Abdullah bin Zayed Al Nahyan, Minister of Foreign Affairs and International Cooperation of the United Arab Emirates, Sheikh Joaan bin Hamad bin Khalifa Al Thani, President of Qatar Olympic Committee, and a number of guests.

The Saudi royal anthem was played, and then HRH the Crown Prince announced the start of the Formula 1 stc Saudi Arabian Grand Prix, expressing best wishes to the participants and praising the level of strong competition in the race.

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“Find your special niche and pursue your aspiration wherever you are.”

- Fares Ghattas The Luxury Network Academy is an educational initiative to individuals who are interested in joining the growing community of the luxury industry. In times of downsizing, global unemployment, and never-ending quality pressures, the need for protecting high standards in marketing sectors is being compromised.

Therefore, The Luxury Network International is launching a world-class digital application to bring to its members and public, training videos from iconic professionals who contributed to putting standards in their field and entrepreneurship in all sectors. web: tln.academy

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BULGARI AND MB&F WORLDS COLLIDE ON BEJEWELLED LEGACY MACHINE

What do you get if you cross MB&F’s modern and radical mechanical watchmaking with Bulgari’s history of fine jewellery built on Italian romanticism?

The answer, unveiled today at Dubai Watch Week, is MB&F’s Legacy Machine FlyingT Allegra.

The 39mm across by 20mm high watch is a treat for all the senses.

It is built around the 100 hour power reserve MB&F’s LM FlyingT movement, with its flying tourbillon projecting out of its dial-plate, but the look and finish of the watch are all Bulgari.

The diamond-adorned case of this 20-piece limited edition (price on application) is entirely redesigned

by Bulgari.

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Half are made in pink 18ct gold, the other half in white gold.

Bulgari’s gemsetting skills are deployed to counterbalance the cold

precision and micro-mechanical complexity of the watch using tourmaline, tsavorite, diamonds, rubellite, amethyst, tanzanite and topaz.

The main dial and smaller sub dial that displays hours and minutes, are entirely paved with snow-set diamonds.

By Rob Corder

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HAPPY DIAMONDS JOAILLERIE

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iamonds and hearts: where could one possibly find more powerful talismans synonymous with Joie de Vivre? Chopard’s iconic dancing diamonds reveal their luminous apparel through an exceptional collection in which their joyful playfulness is matched by the jewellery virtuosity that sculpts the Chopard emblem, the heart. Diamonds abandon the traditional bezel setting in favour of an extremely precious chaton setting, thus embracing more generously sized stones, and tracing the touching lightness of a perfectly proportioned heart through a complete set comprising a pendant, bracelet, ring and earrings.

It is a beating heart. A bouquet of sparks like a firework display lighting up a gala evening. Chopard presents its most iconic collection in a dazzling jewellery version.

Whether in their traditional version or their many variations, Happy Diamonds whirl freely within a gold case that is polished or embellished with diamonds dotted along a glittering ribbon created by bezel gemsetting.

In this new precious collection, Happy Diamonds Joaillerie creations invite prong setting onto their case, creating a whole new play on light. These diamonds appear at their best advantage, enhanced, and highlighted by chatons, like the jewels in their own crown. This precious setting technique has the fascinating ability to fade into the background, allowing diamonds to appear in all their purity and nobility. It also takes the sense of freedom that is the very spirit of Happy Diamonds one step further. A ring, a pendant, earrings, and a bangle are the stars gleaming in this new constellation.

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THE CHOPARD VISION OF THE HEART: AN ALCHEMIST’S QUEST Perfect curves, daintily sculpted by light. The heart is a tender, playful, mischievous, generous, iconic and supremely joyful symbol that encapsulates the absolute vitality pulsating within Chopard creations. It is first and foremost an emblem conveying the spirit of the Maison’s beating heart: the Scheufele family. It instils true meaning into the conduct of activities and the future of the Maison, above all guided by the heart. It also embodies the beauty of a formal quest for the perfect heart, a fundamental shape. It is almost a mantra, already a talisman. The Chopard heart is an absolute archetype towards which all hearts are drawn, as no other Maison had ever yet gone so far in elaborating the almost magical formula of its curvaceous design.

Through their excellence and fullness, its unique proportions express the very essence of beauty.

This formal dimension would not be quite so intense without its reason for being, its very core: Chopard is an ethical and visionary Maison with a Big Heart. Like all Chopard watch and jewellery production since 2018, this Happy Diamonds Joaillerie collection is crafted from ethical gold. In the course of its Journey to Sustainable Luxury, Chopard has for several years been engaged in a profound reflection on the footprint of its activities, particularly through respectful sourcing and traceability of raw materials. Driven by resolute

convictions, its social responsibility policy testifies to its commitment to building a meaningful world: the heart thereby represents its intimate choices from environmental and social standpoints.

Through this Happy Diamonds Joaillerie collection, the ergonomically rounded curves of the heart are enhanced and revisited in an entirely different light thanks to the chaton setting. The result evokes a heart immersed in water, on which tiny drops settle and glisten in the light. Inside, between two sapphire crystals, Chopard’s iconic dancing diamonds – now an unmistakable signature – are housed in their invisible gold capsule in such a way that they are perfectly free to move in whichever direction they please. Fertile, liberating, and joyful, the heart finds a match for its multi-faceted nature in this precious interpretation of Happy Diamonds.

HAPPY DIAMONDS, EVER-EXPANDING JOIE DE VIVRE This jewellery collection follows in the footsteps of a rich heritage: that of a true style icon which is above all a free spirit. Happy Diamonds is far more than just an ingenious concept; it epitomises the magnificent freedom of those

women who are perpetually able to enchant their lives by reinventing their path. This all-conquering mobility endows diamonds with their own kinetics, swirling with feather-light grace as they defy the laws of gravity to express their endless Joie de Vivre.

Happy Diamonds were born from an encounter between water and light. In 1976, the Maison’s workshops were in full creative flow. The infinite repertoire of Nature nurtured their jewellery-making reputation, fostering interaction between the beauty of surrounding landscapes and their models inspired by this scenery.

The miracle of sunrays playing on waterfall droplets awakened their desire to imagine a new way of presenting diamonds. Hitherto confined by the rigid “corset” of their setting, Chopard freed them and allowed them to cascade at will, like the shimmering reflections of light bouncing off a cataract. This mesmerising dance became a global phenomenon and was awarded the Golden Rose of Baden-Baden, one of the jewellery industry’s most prestigious accolades. Since then, they have made their way through the years, forging a veritable legend with their many transformations. Timeless and quintessential, Happy Diamonds have that rare ability to transcend time and reinvent themselves in step with the history of style.

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BOUCHERON NEW MAHARAJAHS - HIGH JEWELLERY COLLECTION

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n 1928, escorted by no fewer than 40 servants, the Maharajah of Patiala pushed open the doors to Boucheron in Place Vendôme and commissioned the largest ever special order in the history of the square. Now, in 2022, Creative Director Claire Choisne pays homage to these treasures with the “New Maharajahs” High Jewellery collection, writing a new page in Boucheron’s History of Style.

As with each History of Style collection launched by Boucheron in January, Choisne transposed designs from the Maison’s archives into the 21st century, inspired this time by the 149 designs crafted for the Mahajara. The creative studio has highlighted design elements that symbolize ancestral India, incorporated traditional techniques, while colours have faded into a

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monochrome metamorphosis; all for women and men keen to express their personality and their own style through striking Boucheron creations.

“This commission by the Maharajah of Patiala seemed like a fairytale, it is the stuff of dreams”, says Claire Choisne. “In our archives, we have

kept the 149 original designs from which I got my inspiration for this collection. I wanted to transpose these designs into the 21st century, and to reinvent them for today’s Maharanis and Maharajahs. For these women and these men who want to express their personality and their own style”.

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For these New Maharajahs, the creative studio has highlighted designs referring to elements which symbolize ancestral India, such as the lotus flower, turban ornaments or wedding bracelets, but also for traditional techniques such as glyptics – which is the art of engraving stones. To give life to her creative and contemporary vision, Claire Choisne has made the radical choice of purity through white and transparency, effects of scale that she has naturally transposed both on men and on women.

Highlight would be The New Maharajahs necklace as an art piece.

Nine Colombian emeralds, for a total of 40 carats, compose the central motif, which can also be worn as a brooch. Once transformed, the necklace becomes a collar, lined with baguette-cut emeralds, fitting every movement of the body.

In order to lighten up this necklace without altering its beauty, Boucheron has replaced the green gems placed at its ends in 1928 by diamonds. These diamonds are covered by rock crystal, which am-

plifies their brightness and emphasizes their flow.

In this History of Style collection, ceremonial parures have become jewels reflecting one’s singularity.

Colours have faded into a monochrome metamorphosis. Pared down from their original polychrome, from opulence to delicateness, these New Maharajas are writing Boucheron’s new Histoire de Style.

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REPOSSI CELEBRATES 10TH ANNIVERSARY OF ICONIC BERBERE COLLECTION 18

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ith a three-generation family heritage of creative talents, Repossi continually amazes, reinventing iconic jewelry classics under Gaia Repossi, who became Artistic Director in 2007. She reappropriates the codes of traditional jewelry to propose a bold vision with architectural pieces executed with masterful craftsmanship. These new creations showcase Repossi’s signature floating diamonds and stacking.

This year Repossi is celebrating the 10th anniversary of its Berbere collection, inspired by the multiline patterns of Tuareg Berber tattoos. Timeless and graphic, these are pieces for everyday wear, welcoming three new intense lacquer colors – Navy, Nude and Red – that elevate the designs.

As with all Repossi creations, this line is a perfect fusion of modernity and heritage. These exquisite designs are hand-crafted in Italy and reflect the jewelry-making excellence of Place Vendôme, embodying the creative universe of Artistic Director Gaia Repossi.

Repossi is also marking this 10th anniversary around the world with the Berbère Chromatic Cities collection, celebrating cities with which the Maison has had deep ties throughout its history with exclusive colors for each one: a match green for Tokyo, a coral pink for Miami, an aqua blue for Monaco, a malachite green for Dubai, a deep Bordeaux for Paris, a red with black gold for London and an electric blue for New York. The Berbère Chromatic Cities collection has been available at Repossi boutiques since May 20.

The Repossi jewelry house has reinvented its classic Berbere pieces to mark the 10th anniversary of the iconic collection.

Exclusive creations will be unveiled throughout the year, all featuring the Maison’s signature elegance and avant-garde spirit.

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DE BEERS – I DO Shining new light on commitment

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e Beers announces a new global campaign centred on commitments to ourselves, to one another and the wider world. It marks a fresh, purpose-led brand strategy and new chapter in the company’s 133 year long history.

The statement ‘I do.’ is one of the most significant and time-honoured expressions of intent. Deeply emotional and instantly life-changing, it is an eternal promise between two individuals to a shared future. De Beers’ new campaign emphasises the importance of these powerful commitments, and takes these two iconic words into new territory, expanding their meaning to stand for personal pledges of all kinds: to love, friendship, family, society, nature and more.

Bruce Cleaver, CEO De Beers Group, says: ‘For more than a century, De Beers has played a central role in helping people express their enduring commitment to their partner. Today we see a new generation of consumers who wish to communicate a wider commitment: a commitment to their own personal development, to their friendships, to their families, to society, and to the natural world. The meaning of ‘I do.’ has expanded and it’s more relevant than ever – and diamonds have a broader spectrum of meaning than ever before. With our new ‘one De Beers’ vision, which encapsulates the essence of our brand’s purpose and enables consumers to interact with it in new ways, we see an exciting opportunity to shape the future of diamonds. With all our marketing investment consolidated behind our iconic brand name, we will amplify the emotional meaning that diamonds from De Beers hold

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for consumers, highlighting the positive impact they have in the world and the exceptional beauty of those selected for our Jewellery Houses.’

The campaign features a wide range of diamond jewellery from across its two Houses, De Beers Jewellers and De Beers Forevermark, as symbols of these promises – particularly meaningful because of the company’s own commitments to sustainability and responsible practices. In an era where the ethics and values of both consumers and brands are paramount, ‘I do.’ also means action and purpose. By wearing De Beers diamonds, customers can use them as talismans: for individual and collective acts of intent, towards a better, brighter future.

Celine Assimon, CEO of De Beers Jewellers and De Beers Forevermark, comments: ‘The launch of the campaign marks a turning point for De Beers and paves the way for our ongoing commitment to being a purpose-driven company. Our two Jewellery Houses come from one powerful brand that is proud to stand for commitments by people all over the world, to what means most to them. We lead by example, committing to creating positive impact in the places where our diamonds are found, and for the people that connect with them along their journey.’

The poetic and moving multi-channel campaign is shot mainly outdoors, in forests, in open fields and by the sea. It embraces diversity in its casting, both via couples and individuals, and in the commitments, it represents across a variety of vignettes. Messaging is centred around topics including staying true to oneself, not compromising, fighting for one’s beliefs and celebrating nature. The campaign also aligns with principles that sit at the heart of De Beers and its wider global community: innovation for good, inclusivity, and protection for the environment and its people.

Jonas Lindstroem, campaign photographer and director said: ‘What I loved most about the concept is the simple, yet progressively modern approach to what it means to commit to something in today’s world. Using the history of the brand to shine new light on the idea of saying yes – to somebody, for something, to yourself. Breaking with traditional thoughts. Showcasing diversity and new ideals. Embracing love as something that is beautifully manifold and free in its meaning, as long as it means something to you. It was a joy to translate that into moments that we wanted to feel genuine, alive, tangible, and real. Scenes filled with real characters, emotions, feeling. Protagonists that tell a story -- real moments caught on film and photography.’

The campaign reflects De Beers’ updated vision of ‘One Brand, Two Houses’. De Beers Jewellers and De Beers Forevermark now co-exist under one umbrella, marking the shift to a unified, consumer-centric, and purpose-driven brand. While consumers are able to access different product ranges through the two Houses, they will be guided by De Beers’ overall reputation as a brand that stands for meaningful commitments, selling iconic and timeless jewellery featuring the best diamonds from the world’s leading diamond company.

De Beers is committed to “Building Forever” — ensuring their diamonds make a positive impact for people and the planet. Building Forever is the company’s blueprint for a better future, one that is fairer, safer, cleaner, and healthier, where communities thrive, and the environment is protected. It falls into four key pillars: leading ethical practices, partnering for thriving communities, accelerating equal opportunities, and protecting the natural world.

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THE CHOPARD INSOFU EMERALD Chopard presents a wonder of nature: a gem of exceptional size and purity: a 6,225-carat rough emerald.

A landmark stone, an extraordinary discovery lighting up the history of jewellery. The culmination of a quest and a promise of marvels to come. Named Chopard Insofu (‘insofu’ meaning elephant in Bemba, the language of the people living in the region of origin of the stone), this exceptional and rare stone discovered in the Kagem mine in Zambia is one of the most important ever found in terms of both weight (6,225 carats) and quality. Experts detected the enormous potential of this gift of the Earth, still in its rough state and clearly brimming with possibilities: remarkable jewels will be carved from this emerald of extremely rare purity and quality. A fabulous treasure which – in the hands of the finest stone-cutters – will give rise to a collection of unique and singular gems, the beginnings of a forthcoming Haute Joaillerie collection.

The Chopard Insofu Emerald, a stone of infinite possibilities. It is a quest for the most beautiful fruits of the Earth formed by the miraculous conjunction of space and time. Zambia is a land renowned for the incredible fertility of its geological strata. It is estimated that the precious stones to come were already forming their nourishing cocoon 500 million years ago and leading gemstone mining company Gemfields has learned all the secrets of this biotope through respectful exploration. It is here, in the open-pit mine in Kagem, at the heart of a rich and well-preserved biotope, that an emerald of rare size and purity was found in 2010: 6,225 carats – a weight that instantly endowed the Chopard Insofu Emerald with legendary, epoch-making status.

The Kagem mine is run by Gemfields, a leader in emerald extraction. Gemfields has implemented in Zambia respectful exploration and responsible mining practices.

Insofu is a name showing respect for this emerald’s land of origin, since it means “elephant” in the Bem22

Brilliant Bijoux ba language because of its shape evoking the animal’s trunk. Its impressive size arouses respect and admiration, just like the venerable pachyderm itself. Like all treasures, Chopard Insofu does not disclose all its secrets at once. That is also of course what makes it so beautiful and holds particularly true in the case of emeralds: in their raw state, no one can really foresee or make any definite pronouncements on their exact nature. Unlike a diamond, which can be analysed with precision to determine how the final stones will look, emerald is a dark stone that will only reveal its full potential during the cutting process. It is also the most fragile gem of all: a wrongly positioned impact can shatter the stone into a multitude of irrecoverable fragments. In a noble gesture from a true gem-lover, Caroline Scheufele has chosen to accept the challenge of this fragile and splendid beauty.

The traceability enables Caroline Scheufele to accompany each stage of the gemstone’s development, right the way through to the final piece of jewellery. Starting with the rough gemstone that she has identified and sourced, she will first follow the cutting process as closely as possible, ensuring that she already has an intimate knowledge of the collection of different gems, from which she will subsequently draw inspiration to design the Haute Joaillerie collection.

The premise of all creation is wonderment – that which is inherent in a vision of life to come. When Caroline Scheufele observes precious stones, the brightest sparkle is in her own eyes. Of all gemstones, emeralds remain the ultimate symbol of femininity: the depth and vibratory frequency emitted by the purest colours cast a unique spell. An intuition, undeniable magnetism, a call – before any form of scientific analysis, the bond that is forged at first sight with a precious stone remains purely instinctive. The Chopard Insofu Emerald exudes this aura. Its purity is a promise, yet the quality of its inclusions is what makes it extraordinarily alive. The feeling of the jewellery to come, as well as a sense of the precious hours that will be lit up by their flamboyant sparkle, is a real dance that begins in Caroline Scheufele’s mind when gazing at an exceptional stone.

She says: “It is profoundly moving to be confronted with the beauty and mystery of such a treasure, collected from the depths of the Earth, formed millions of years ago, and which has come to us at last to be enhanced by the hand of artisans who will reveal the full extent of its beauty while transcribing the emotions it arouses”. These intensely personal ties that she weaves throughout the successive transformations 23

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enable her to develop a uniquely sensitive lapidary’s connection with the precious stones that will compose her collections, and thus to engage in a creative process with incomparable narrative power. Caroline Scheufele continues “Ever since I was a child, I have been fascinated by precious stones and lucky enough to work with some of the most beautiful in the world.

For reasons that escape any form of rationale, some of them blow you away immediately, but the feeling that overcame me with the Insofu Emerald surpassed any emotion I have ever known. From the moment I saw it, I knew that it would be a hugely important stone for Chopard and I am immensely excited to begin this adventure today.”

While precious stones preciously safeguard the mysteries of their inclusions that will only be revealed at the time of cutting, specialists are nonetheless capable of assessing the overall quality of a rough emerald and thus predicting the promises it harbours. Sean Gilbertson, director of Gemfields, detected exceptional potential in this particular stone: “Insofu, like the mighty elephant after which it is named, commands a sense of wonder. The size and quality of the crystal make it a rare find indeed and we are highly excited to see what secrets the gem reveals.

We salute DiaColor and Chopard on their prescience in recognising the captivating enchantment of delivering a dedicated capsule collection of jewellery crafted from a single emerald crystal, and one that set an historic milestone for traceability back to the mine-of-origin, the holy grail for consumers wanting supreme comfort in the origin of their coloured gemstones.” Chopard Insofu is also the first emerald of such size and purity to meet traceability requirements.

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On the Road

THE ICONS OF PORSCHE FESTIVAL

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hey came, they saw, they conquered. The first ever Icons of Porsche festival made history as one of the biggest public events held by an automotive manufacturer in the Middle East region.

With many classic and iconic cars on display, the event saw the visionary design studies from the Porsche Unseen series

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on display for the first time at a public event outside of Germany. In addition to local and international contemporary art from the likes of Chris Labrooy, live entertainment, musical performances and food vendors such as the Porsche infused DRVN Coffee it really was an unforgettable weekend!

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FERRARI ROMA: LA NUOVA DOLCE VITA

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THE PRANCING HORSE’S NEW V8 2+ COUPÉ IS THE PERFECT MARRIAGE OF HARMONIOUS FORMS, TIMELESS ELEGANCE AND LEADING TECHNOLOGY

he new Ferrari Roma is the latest coupé from Maranello, featuring timeless and sublimely refined design and all the power and agility required to guarantee a unique driving experience. Its signature Italian styling is a contemporary reinterpretation of the carefree lifestyle of 1950s and ‘60s Rome, from which it takes its evocative name, Roma.

Stylistically, the Ferrari Roma is characterised by clean and symbiotic forms. Its beautifully harmonious proportions and elegantly pure, balanced volumes are very much in line with the Ferrari mid-frontengined grand touring tradition of which the 250 GT Berlinetta Lusso and 250 GT 2+2 are the most iconic 28

examples, and from which the car takes its inspiration. It embodies an extremely modern design language which underlines its authentic, refined styling. At the same time, its sleek lines retain the sporty vocation shared by all Ferraris.

To guarantee best-in-class performance whilst still retaining the stylistic purity of its bloodline, Ferrari’s engineers developed several leading-edge technologies, most notably a mobile rear spoiler integrated into the rear screen designed to retain the car’s formal elegance when retracted and guarantee the downforce essential for the Ferrari Roma’s extraordinary performance by automatically deploying at high speeds.

The Prancing Horse’s new 2+ coupé sports a V8 turbo engine that punches out 620 cv at 7,500 rpm, making it the most powerful in its segment. A member of the V8 family that has won the International Engine of the Year four years in a row, it features Variable Boost Management for instantaneous throttle response. With the adoption of Gasoline Particulate Filters, meticulous attention was also focused on the sound of the exhaust system which has been completely redesigned, removing the silencers and introducing new bypass valves.

The car’s new 8-speed dual-clutch gearbox is more compact and 6 kg lighter than its 7-speed predecessor. As well as reducing fuel con-

On the Road sumption and emissions, shifts are faster and smoother which makes the car even more responsive on the open road, but also especially comfortable in town and during stop & start driving situations.

The Ferrari Roma’s chassis benefits from the modular technology developed by Ferrari for its new generation models. Both bodyshell and chassis have been redesigned to incorporate the latest weight reduction and advanced production technologies. In fact, 70% of its components are entirely new. The mid-front-engined 2+ Ferrari Roma has the best weight/power ratio in its segment (2.37 kg/cv) which enhances handling dynamics and responsiveness.

The Ferrari Roma features Ferrari’s cutting-edge vehicle dynamics systems, the most notable example being the Side Slip Control 6.0 (a first on a Ferrari GT car) with 5-position Manettino and Ferrari Dynamic Enhancer which controls yaw angle by hydraulically adjusting brake pressure at the callipers.

The approach taken by the Ferrari Styling Centre for the Roma’s exterior centres around clean design and absolute symbiosis between its various elements with harmonious proportions and pure, elegant volumes. The car is clothed in long, ultra-sleek lines that sweep back from the front bonnet, highlighting the spare silhouette of the flanks and the compact, set-back fastback cabin volume. To underscore that formal minimalism, all superfluous detailing has been removed: for example, radiator cooling is guaranteed by a monolithic surface that is perforated only where necessary, creating a new radiator grille concept. The full-LED adaptive headlights are traversed by a horizontal light strip that hints at the structure beneath the car’s skin, bring-

ing a sense of tension to the entire circumference of the car. The wraparound rear screen incorporates an active aero device to preserve that signature purity of form, while the twin taillight assembly is set like a gem into the volume.

For the Ferrari Roma’s cabin, the Ferrari Styling Centre designers developed a new formal approach that involved the creation of two separate cells, one each for driver and passenger, in an evolution of the dual cockpit concept that embraces the entire cabin rather than just the dashboard as was previously the case. The crafting of the interior took its lead from the complete redesign of the HMI. This resulted in a major leap forward, starting with the new steering wheel de-

signed using the “Eyes on the road, hands on the wheel” philosophy with all the car’s main commands actioned by haptic controls, ensuring the driver doesn’t have to move their hands from the wheel. The 16” digital instrument cluster provides all the necessary information, while the central display with an 8.4” vertical screen and a new passenger display are exceptionally intuitive and user-friendly. The new Ferrari key with “Comfort Access” function allows the driver to open the car by touching a button next to the new flush handle in the door. Lastly, the Matrix LED headlights and optional Ferrari advanced driver assistance systems (ADAS), including adaptive Cruise Control, make day-to-day and longer journeys a very relaxing experience.

Fares Ghattas, Global CEO of TLN International 29

MASERATI: THE TROFEO COLLECTION The Power Trio Levante, Quattroporte, and Ghibli land in Qatar Maserati Qatar announces the arrival of the most powerful collection from Maserati, the Trofeo Collection.

Following the 2018 launch of Levante Trofeo, the SUV’s most extreme, most powerful version, the new Quattroporte and Ghibli Trofeo are now available in Qatar, achieving the pinnacle of performance, sportiness and luxury.

Maserati reinterprets its sedans by introducing the V8 engine. The heart of Ghibli and Quattroporte Trofeo is the 3.8 L V8 Twin Turbo with power output of 580 hp at 6,250 rpm and peak torque of 730 Nm. Ghibli and Quattroporte Trofeo can proudly claim to be the fastest Maserati sedans ever, with a top speed of 326 km/h.

Levante Trofeo’s maximum speed is 302 km/h.

The engine, which has already revealed all its power on Levante Trofeo, is built at the Ferrari plant at Maranello to Maserati’s specifications, and has been modified and developed to deliver equally impressive performances on the rear-engine sedans.

While the unique signature of every Maserati is the sound of its engine, now the Trofeo collection will be even more unmistakable in looks, thanks to special stylistic touches that characterise these high-performance models. These include the front grille with twin vertical bars in Black Piano finish, and the introduction of carbon fibre on the front air duct trims and rear extractor, for an even more aggressive effect.

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The whole Trofeo collection is distinguished by the red details that characterise the bottom profiles of the side air vents and the lightning bolt on the Trident badge on the C-pillars.

There are major changes at the rear of the car, where the light clusters have been completely restyled, with a boomerang-like profile inspired by the 3200 GT and the Alfieri concept car.

The Trofeo characterisation continues in the interior, with a new on-board panel that displays an exclusive interface at switch-on, while the headrests bear the Trofeo badge with the name in three-dimensional relief. The exclusivity also extends to the interior upholstery, in full-grain Pieno Fiore natural leather.

New technologies also appear in MIA (Maserati Intelligent Assistant) and thanks to the Maserati Connect programme, now the Trofeo collection is always connected, with a full set of services to simplify its use.

The Trofeo Collection is on display at the Maserati Qatar showroom located in the Pearl – Madina Centrale area. Opening hours from 9 am to 9 pm from Saturday to Thursday.

Maserati produces a complete range of unique cars with an amazing personality, immediately recognisable anywhere. With their style, technology and innately

On the Road

Quattroporte and Levante, equipped with the powerful 580 hp V8 engine. The top-of-the-range is the new MC20 supercar, powered by the ground-breaking Nettuno V6 engine, incorporating F1-derived technologies now made available in the power unit of a standard production car for the first time. Today, the Maserati range is produced at three plants: Ghibli and Quattroporte are built at Grugliasco (Turin) at the Avvocato Giovanni Agnelli Plant (AGAP), and Levante at the Mirafiori Plant in Turin. The new MC20 supercar is produced in Modena, at the historic Viale Ciro Menotti plant.

Alfardan Sports Motors exclusive character, they delight the most discerning, demanding tastes and have always been a global automotive industry benchmark. A tradition of successful cars, each of them redefining what makes an Italian sports car in terms of design, performance, comfort, elegance and safety, currently available on more than seventy markets internationally. Ambassadors of this heritage are the Quattroporte flagship, the Ghibli sports sedan, now also available in hybrid version, the Trident Brand’s first electrified car, and the Levante, the first made by Maserati SUV, all models denoted by use of the choicest materials and technical solutions of superlative excellence. A complete range, including V6 and V8 petrol, 4-cylinder hybrid and V6 diesel powerplants, with rear-wheel and four-wheel drive. The range’s prestige was recently even further enhanced by the introduction of the new Trofeo Collection, comprising Ghibli,

Since its founding in 1999, Alfardan Sports Motors has rapidly become a global trendsetter in Qatar by partnering with the world’s most coveted, iconic, and desirable automotive brands. Committed to providing an exceptional customer experience across all its products and services, Alfardan Sports Motors is a name that has always been synonymous with excellence and quality.

With showrooms in a prime location at Qatar’s upscale leisure destination—The Pearl Qatar, Alfardan Sports Motors succeeds in offering owners a comprehensive brand experience in lavish surroundings. The company also has world-class service centers that combine stateof-the-art technology with high-quality equipment, ensuring all cars serviced are maintained and repaired to the highest level for maximum safety and reliability.

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On the Road

ASTON MARTIN VALKYRIE SPIDER

The Formula One® experience on the road

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he New Valkyrie Spider is a thrilling next step in the progression of the Aston Martin Valkyrie bloodline and is the fastest, most extreme open top Aston Martin to date. Showcasing a combination of F1® inspired aerodynamics and performance combined with open roof driving epitomises true Formula One® car experience, on the road. The removable roof panel offers ultimate sensory immersion for driver and passenger alike.

The new Valkyrie Spider, unveiled at Pebble Beach Concours d’Elegance, promises an even more intense experience. One shaped by the unbeatable sensory stimulus that comes with roof-off driving in one of the

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world’s most extreme hypercars. One that delivers the most comparable experience to that of an F1® car, not limited to the track.

The pursuit of open-top luxury comes with the challenge of ensuring the core experience remains true to Aston Martin and Adrian Newey’s exacting performance objectives for the original Aston Martin Valkyrie programme. As these positioned Valkyrie at the very cutting-edge of hypercar design and engineering it means the Valkyire Spider has benefitted from unique engineering solutions born from the combined talents of Aston Martin and Red Bull Advanced Technologies (RBAT).

While the Aston Martin Valkyrie’s unique 1155PS hybrid V12 powertrain remains unchanged, the Valkyrie Spider has received revisions to its carbon fibre structure, plus precise recalibration of both the active aerodynamic and active chassis systems. All with an eye to maintaining optimal Valkyrie performance when driven in a roof-off condition.

Key to Valkyrie Spider’s unprecedented performance is the ultra-lightweight construction and high downforce aerodynamics package. The upper body surfaces of the teardrop-shaped cockpit and lower tub contours follow the envelope of space available between the huge full-length Venturi tunnels that run either side of the cockpit floor. Drawing huge quantities of air beneath the car to feed the rear diffuser, these tunnels are the key to generating Aston Martin Valkyrie Spider’s extraordinary 33

On the Road

levels of downforce - >1400kg at 240km/h in track mode - while keeping the upper body surfaces free from additional aerodynamic devices that would spoil the purity of the open-top styling.

By following the same exacting Valkyrie ethos, and with just a marginal weight difference to the Coupe, Valkyrie Spider remains a quintessential package of efficient and lightweight solutions. Capable of achieving a vMAX of 330km/h+ with the roof removed (350km/ h+ with roof on), it is the fastest and most extreme open-top, road-legal Aston Martin ever built. Delivering LMP1 levels of performance, Valkyrie Spider is simulated to set impressive lap times, not normally achievable in a road-going car.

Aston Martin Chief Executive Officer, Tobias Moers said: “The Aston Martin Valkyrie is the product of incredible innovation and technology, but above all it has always been about emotion. With the Valkyrie Spider we are taking that passion and emotion to the next level. The driving experience promises to be truly sensational. The sound of that 6.5-litre V12 engine revving to over 11,000rpm with the roof removed is something I cannot wait to hear.”

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Red Bull Racing’s Chief Technical Officer, Adrian Newey said: “Right from the very beginning of the Aston Martin Valkyrie project we were driven by exacting targets that went way beyond any previous road car and the Valkyrie Spider brings that same ethos to the open cockpit hypercar category. What you see is a simple removable roof panel, but the challenge of remaining true to the Valkyrie concept was anything but. Maintaining aerodynamic performance with the roof removed was of paramount importance, likewise keeping any unavoidable weight gains to an absolute minimum whilst maximising enjoyment for the driver.”

Following unprecedented demand, the 85 examples of the Valkyrie Spider are oversubscribed, and allocations will begin shortly, available in both left and righthand drive derivatives, with first deliveries scheduled for H2 2022.

SEIF USHER THE BRITISH CONSUL GENERAL TO JEDDAH IN SAUDI ARABIA In an exclusive interview for The Luxury Network KSA, Seif Usher talks to Editor in Chief, Narges Raiss, about the close relationship between The United Kingdom and Saudi Arabia. Learn more about the major and world class developments ongoing the Kingdom, how Saudis are embracing the opportunity to shape their future, and why Jeddah is the booming city-to-be.

Tell us about the business equation between UK and KSA? The United Kingdom and Saudi Arabia of course have a long and close trading relationship. Saudi Arabia is one of our most important trading partners, with UK exports to the Kingdom exceeding £10bn per year. We look forward to that 36

growing in the years ahead. And not least given work ongoing to agree a UK/GCC Free Trade Agreement.

This will unlock new opportunities for both countries to develop and expand trading ties. The GCC overall is our 3rd largest export destination outside the EU, with almost £24bn of UK exports. And bilateral trade worth over £32bn. So these are exciting times indeed and UK/ Saudi trade is set to grow and grow.

to be able to enjoy a posting in Saudi Arabia. It is a particular honour also to work in the western provinces of the Kingdom and so be able to support UK pilgrims visiting Makkah and Medina and drive forward our bilateral trade and investment relationship.

How did your appointment to Saudi Arabia came about?

Since arriving in Jeddah in 2018, I have been so impressed with the ongoing developments in the Kingdom. The goals set out in Vision 2030 have put Saudi Arabia on an incredibly exciting path of economic and social change. Young Saudis are embracing the opportunity to shape their own futures, find vocations and embark on new

I was absolutely delighted to have the opportunity to work in Jeddah and to serve as Consul General.

Jeddah is a very popular diplomatic posting! And having worked in a number of countries in the Middle East, it had long been my ambition

What do you think of the fast development of the country?

The Trendsetter

careers and to take advantage of the reforms. After such a difficult time for everyone during the COVID crisis, it was also wonderful in December for Jeddah to host the inaugural Formula 1 race and Red Sea International Film Festival too.

Can you tell us more about the strong British relation with Saudi Arabia?

The United Kingdom has had a long and close relationship with Saudi Arabia, and indeed stretching right back into the 19th century.

The first British diplomatic mission was established in Jeddah in 1838, reflecting the global importance of the Islamic Holy Sites. And famously in 1910 the British military officer Captain Shakespear was the first Englishman to meet the founder of Saudi Arabia, Ibn Saud, and set in train a close relationship that remains between our Kingdoms. In Jeddah today our work is focussed on two main areas – developing the trade & investment relationship between our Kingdoms and working

with the authorities to safeguard the more than 125,000 British pilgrims visiting Makkah and Medina each year.

What would you tell new businesses or brands when investing in Saudi market?

Our advice to British companies is always to look closely at this exciting market and see whether your goods or services are a fit for the opportunities available in Saudi Arabia. Demand from British companies to join Trade Missions to Saudi Arabia is always very high. And indeed these are usually over-subscribed. Even during 2020 and 2021 when COVID prevented most international travel, British companies were joining webinars across a whole range of sectors to learn more about the opportunities in Saudi Arabia. And it was a delight to be able to welcome to Jeddah in December the first physical UK Trade Mission (focussed on Smart Cities) back to the Kingdom in over 18 months.

UK companies are already working on some of the major and world class developments ongoing in the western provinces of the Kingdom, for example the Red Sea Development Project, Amaala and NEOM. Saudi Arabia also has major plans to develop its infrastructure and logistics capabilities. Both Jeddah Islamic Port and King Abdullah Port are terrific examples of this, alongside the expansion of Jeddah Airport and other sites across the Kingdom. UK companies are well placed to establish themselves as successful commercial partners in these and many other major projects.

What is the outlook for UK-based companies looking into Saudi Arabia?

As the Kingdom moves to diversify its economy, under the plans laid out in Vision 2030, then I think we will see increasing areas where UK commercial expertise will come into the market. The sectors where UK is a world leader, such as life sciences, creativity, healthcare, entertainment, tourism, digital technology, transport, financial services and renewable energy for example, are all areas where Saudi Arabia is looking to develop its own economy.

And so I think we will see ever expanding areas of UK/Saudi commercial partnership and success.

And I expect that we will see more and more UK companies establish themselves in the Kingdom going forward, taking advantage of the impressive commercial developments that are taking place on the ground.

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The Trendsetter

Saudi Arabia is becoming busier than ever with entertainment, hospitality, and sporting events, what are your thoughts about this packed calendar?

I think it’s fair to say that the Kingdom is absolutely buzzing with the exciting range of events and concerts now taking place in both Riyadh and Jeddah. The opening up of the Kingdom to host international standard events is clearly hugely popular, and is allowing young Saudis in particular to enjoy entertainment in their own country rather than having to travel overseas. This also make great business sense too for the Saudi economy.

Tell us more about your professional journey and how did it play out in Saudi Arabia?

I have hugely enjoyed the past 3 and a half years in Saudi Arabia.

Representing the UK in the western provinces of the Kingdom has been an enormous honour. And the friendship and hospitality of people in Jeddah and across the region has been wonderful. Although inevitably COVID has had a big impact on everyone’s lives and our rhythm of work, I have appreciated the work of the Saudi health authorities in managing this unprecedented global crisis, and I would like to take this opportunity to thank them for such outstanding efforts

to keep citizens, residents and diplomats safe.

With new projects seeing light in Jeddah, the city dynamism is on the rise, what can you tell us about the vibrant city?

Jeddah has always had its own vibe and atmosphere – “Jeddah Ghayr”!

The recent announcement made for the inauguration of Jeddah Central, a huge project to establish a new downtown area with a fantastic social hub, waterfront view, museum and even an opera house is incredibly exciting. And a reminder of how much change is taking place in the Kingdom. The construction of the F1 track and Marina area, alongside the northern Corniche, has also added a new element to the city’s geography and appeal.

And of course the famous old city (Al Balad) itself is quite rightly a site of important heritage for the Kingdom. I am sure we will see Jeddah develop as a major tourist destination over the coming years.

Tell us more about your experience as the British General Consul in Jeddah?

Having spent most of my career working in the Middle East, ranging from Iraq and Jordan to Syria and the Sudan, it has been wonderful to have the opportunity to live and work in Saudi Arabia. Jeddah in particular has its own special charm. And I have to say I love the wonderful food and weather! The views across the Red Sea are always breath-taking – “Jeddah Aruus Al Bahr!”

These are exciting times for all. And I wish the Kingdom every success in the future.

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Need for Speed

PATCHI, HADI CHOUCAIR Sweet Success-Story

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orn in 1974 in Lebanon, Patchi created the chocolate gifting concept, elevating chocolate to new dimensions. In 1977, Patchi opened in Jeddah Saudi Arabia. The brand’s second regional expansion, preceded by Amman, Jordan. The opening in the kingdom was the first step of presenting the brand into the Gulf. Today, Patchi owns a network exceeding 80 boutiques across the kingdom. In January 2020, Patchi announced the opening of its first new retail concept boutique in The Zone, Al-Riyadh Saudi Arabia. Distinguished by its modern interior, outdoor and indoor seating. The boutique in no time became a destination for all chocolate lovers, with plans to expand more in the kingdom across Riyadh and Jeddah regions. Patchi owns today a network of more than 200 boutiques spread across several countries around the globe.

The Luxury Network KSA’s editor-in-chief meets with Patchi’s board

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member, Hadi Choucair, who joined the institution in 1996, for an exclusive interview to learn more about the secret of the brand’s longevity, insights about its popularity, and the launch of Patchi Café in The Kingdom of Saudi Arabia.

1. Mr Choucair, how has been your journey within the brand?

The Patchi journey has been a beautiful and enlightening experience since I first joined in 1996 till today.

This journey hasn’t stopped developing since then. Starting with the retail shop, where my commercial experience was born, moving to the industry, where all the secrets of this Heartmade chocolate were taught. I have always thought Patchi should have more recognition and awareness because of how unique and special it was. We’ve always wanted Patchi to be seen the same special way we see it, and not just a chocolate shop. Since 2010, we’ve been working on the branding and

marketing development because we wanted the name to connect you to a way of life and help you develop a positive relationship and heartfelt feelings. Patchi went through a major business development in order to be seen as more than a brand, but as an experience; it is a way to celebrate your life moments and milestones. Patchi was never only about the chocolates, but the representation of the brand, the experience, relationship, connection, and feelings.

Taste Makers 2. How does your expertise come into play for Patchi?

I have always been interested in moving forward. I make sure I am constantly exposed to change and development that happens around the world. Whether it is a new method, idea, or product, it is important for a brand to innovate.

The essence of innovation is improvement: at Patchi, we are always making sure we create something better to launch it to the world.

It provides us with a deeper connection to our customers. We find ways to create bigger opportunities and keep expanding, because everyone should have a chance to experience Patchi.

3. Can you tell us about the ethos behind the brand Patchi?

Patchi consists of a big worldwide family, from different backgrounds that create the inner meaning or acts as the heart of the company.

These 50 to 60 people are the creative brains of Patchi who have

helped it develop and expand into the brand it is today with their guiding beliefs and connection to it. Along with our founder Mr. Nizar Choucair, as Board Members, we come from different backgrounds, we share difference beliefs, and each one of us has expertise in specific domains where we all focus for the success of the brand.

Everyone at Patchi wants to see the brandsucceed and move forward, because this is who we are and what we believe in. Expanding worldwide is a real. Challenge.

Patchi has been blessed with having a family that is ready endlessly to do it. The brand has adapted to different cultures without losing its identity. Patchi’s spirit is the same worldwide because this is what we stand for and what makes the brand unique.

4. How do we go from a family business in 1974 to a global brand with hundreds of boutiques?

The challenge is developing a system without relying on the business

family aspect or the decision and opinion of one single person. Yes, we consider Patchi a big family but the role each person has adopted for the success of the brand is what moved the brand forward. We are a big family in hearts, beliefs, and values. The relationship we have with the brand is what connects all of us together but the system we created is what helped the brand to prosper.

5. The Patchi chocolate is famous across the region, what are the secrets behind its success?

The secret behind our success is our aim and purpose. Our aim has always been to develop Patchi into an experience, and this is when Patchi became The Chocolate Gift Destination. Our success is when people experience the pleasure behind our chocolates and develop a connection with the brand.

We have kept the same high-quality chocolate, but we have taken it to another level with different approaches whether it is new ways of

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Taste Makers making it or distinctive flavours.

We have succeeded worldwide because we adapt to the culture of the country while keeping the progress and maintaining the global changes of taste.

6. What explains its popularity in Saudi‎Arabia‎specifically?‎‎ Patchi has been in Saudi Arabia since 1977. We have been part of the Saudi life since day one to a point where Saudis consider Patchi a Saudi brand and not an international one. This brings us back to our point that we have adapted globally; no matter the country or culture, our purpose is the connection between Patchi and the customers. Back in the days, our Founder introduced the new ways of celebrating milestones and happy life moments with many collections like newborns, weddings and more. We aim for experience and celebrations and so do our customers. Saudi Arabia is not simply another market for Patchi. Saudi Arabia is a country truly focused on the future with significant positive

lifestyle changes and an ambitious Vision 2030 that’s full of real promise and potential. It’s rapidly progressing, and this makes this an honour and privilege to be part of this exciting present and even more exciting future. As a brand that celebrates daily instances and life’s milestone moments, we want more people to enjoy the good life.

captured the essence of the brand in a way that went beyond exquisite chocolate and stylish chocolate gifts. Since each of our cafes integrates a special retail concept, it’s an invitation to relish original flavours and dynamic modern luxury on the spot and to also take it home. It’s the Patchi you love, only different.

7. Tell us about a key chapter in Patchi’s story?

8. Do you note any differences from your customers across countries or regions?

A key chapter in Patchi’s story was the launch of Patchi Café. Today Patchi Café has several branches in Saudi Arabia & the region. The idea behind the café came to life as the natural extension of the Patchi experience and an opportunity for people to come together and share moments while enjoying the visual charm, mouth-watering tastes, tempting aromas, rich textures, and sound of uplifting chatter. It’s essentially the culmination of 50 years of chocolate passion and innovation.

We wanted to bring new dimensions of the Patchi chocolate world experience to people by creating a café that

Cultural differences are highly evident when expanding worldwide. It is risky and a challenge, but we pour all our heart into the work to be able to succeed. We always make sure we adapt to each culture and audience by thoroughly studying each country. At the end of the day, the message we are sending is global: It is all about the Patchi experience.

Experiencing Patchi, connecting with the brand, the self-pleasure after trying our chocolates, the high-quality we offer, it is all universal and that is what helps us break cultural boundaries.

Interview conducted by Narges Raiss

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9. What sets Patchi apart in the market today?

What sets Patchi apart in the market is how unique it is to the customer. Any brand can succeed financially but it is about the relationship it develops with the customers. Patchi is, once again, an experience, not just a chocolate brand. We deliver something that the customer is looking for, something they appreciate: we deliver value. It is a brand that keeps innovating to meet the market’s trends and changes. We maintain our young spirit and focus on the progress. Nothing stays the same except our quality and values, we keep developing. Our focus is always on the shopping experience and the customer journey.

10. What is your outlook for this coming year and what is coming next for Patchi Brand?

We intend to keep delivering value and in order to do that, our focus will be on the e-commerce business for a smoother shopping experience for the customer. The customer journey is very important to Patchi, we want to identify any gap or problem that they might be facing in order to guide them through.

Our new cafés are being worked on and constantly developed to meet customer expectations and wants; we want the Patchi experience to expand worldwide.

Along with our presence in the GCC, UK, US we’re now available online in Australia, Canada and China, and we’re expanding to Europe and other promising countries; we want the Patchi message to reach worldwide.

you have reached the highest level of success already because your potential is higher than what you believe…” and we do still follow and believe in his words every day and at every milestone .

Interview conducted by Narges Raiss

‎11.‎‎What‎is‎your‎definition‎of‎luxury?‎ Luxury is a state of elegance and is tied to one person’s experience.

Whether it’s simple and minimal or extreme, it should produce a state of harmony and perfection. What makes something luxurious is how unique it is, the aesthetics, quality, history, self-pleasure and expensiveness. Patchi is more than a chocolate brand. It is the experience and feelings behind it, the gatherings, the connection to home and the pleasure. It is who we are.

12. What is one piece of advice that you live by and who gave it to you?

Back when I was young and joined Patchi family, my father told me: “Set your goals high and always aim for more success… Never believe that

Hadi Choucair - Board Member 43

THE WALDORF ASTORIA X ZUMA The Waldorf Astoria Maldives Ithaafushi debuts the first Zuma restaurant in the Indian Ocean.

restaurant space. The majestic island bar, robata and sushi counter take center stage in the middle of the venue and forms the focal point for diners.

et in a tropical paradise at the award-winning Waldorf Astoria Maldives Ithaafushi, Zuma Maldives will be the first floating Zuma in the world.

“We are thrilled to be bringing Zuma’s international cuisine to the Maldives on the shores of such a breath-taking and iconic destination,” said Zuma creator and cofounder Rainer Becker. “We share Waldorf Astoria’s focus on exceptional attention to detail and look forward to delivering unmatched culinary experiences to guests with Zuma’s award-winning Japanese cuisine.”

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Waldorf Astoria Maldives Ithaafushi unveils the latest addition to its collection of 10 distinctive culinary experiences at the iconic resort paradise with the debut of the world-renowned Contemporary Japanese concept Zuma at the resort in the archipelago. With breath-taking views of the crystal-clear Indian Ocean combined with Zuma’s unique style and elegance, the new restaurant, opening early this year, is set to deliver a truly unforgettable experience to its international clientele.

Founded in London in 2002 by creator and co-founder Rainer Becker, and now present across 17 locations worldwide, the globally acclaimed Zuma is inspired by the traditional Japanese izakaya.

Zuma Maldives is inspired by the beauty of its stunning location, complementing its surroundings with the use of natural materials and local design techniques. The restaurant features a dramatic entrance combining elements of timber, light and granite creating an immersive optical illusion leading guests into the vibrant 44

Escape Diaries

“With its legacy of global culinary excellence, Zuma is the perfect addition to Waldorf Astoria Maldives’s fine selection of specialty dining venues. This pristine setting surrounded by crystal blue waters combined with Zuma’s legendary elevated izakaya concept, will provide a dream to the senses for luxury leisure seekers around the world,” said Etienne Dalancon, general manager, Waldorf Astoria Maldives Ithaafushi.

Zuma Maldives will serve its specialty dishes made famous in its international outposts, including thinly sliced seabass with yuzu, truffle oil and salmon roe, roasted lobster, shiso ponzu butter and spicy beef tenderloin with sesame, red chili and sweet soy, among others. The restaurant will also feature a dedicated lounge area where Zuma’s signature beverages can be enjoyed as the sun sets over the island and the stunning turquoise waters that surround it.

Guests experiencing Zuma Maldives while staying at Waldorf Astoria Maldives Ithaafushi can enjoy the resort’s array of activities available, whether it be unwinding in one of 10 luxurious spa treatment villas, exploring the ocean’s incredible marine life, or traversing the island’s dazzling white sand beaches by bicycle or on foot. Those looking for the ultimate escape and unparalleled levels of privacy and personalized service during their visit can stay at Ithaafushi - The Private Island, the largest private island in the Maldives.

Situated in one of the most beautiful, sought-after locations in the world, the award-winning Waldorf Astoria Maldives Ithaafushi offers guests unparalleled, bespoke service and unforgettable experiences. Set in a tropical

paradise, the resort features 119 all-pool Beach, Reef and Overwater villas across three inter-linking islands.

Waldorf Astoria Maldives Ithaafushi operates with industry-leading standard of cleanliness and disinfection of the proprietary Hilton CleanStay program, while adhering to the Maldivian health and safety guidelines.

From arrival to check in and throughout the entire stay, guests can experience an elevated standard of cleanliness and sanitization which build upon Hilton’s already high standards of housekeeping and hygiene where hospital-grade cleaning products and upgraded protocols are currently in place.

Nestled among white sands and crystal blue waters, the Waldorf Astoria Maldives Ithaafushi resort is a 40minute yacht journey from Velana International Airport.

From 11 celebrated dining venues, including Michelinstarred chefs and Terra, the only private hand-crafted bamboo dining pods in the Maldives, a world-class spa sanctuary, the first Aqua wellness centre of its kind in the Maldives, and an exclusive Private Island, the resort offers a plethora of activities for all generations.

The resort features 119 beach, reef, and overwater villas with private pools, including the Ithaafushi private Island, complemented by world-class facilities for a unique and memorable stay. Ithaafushi - The Private Island is the largest Maldivian private island spanning 32,000 square meters in the heart of the Indian ocean and accommodates up to 24 guests across two elegantly designed villas and one four-bedroom residence, perfect for bonding with loved ones or celebrating life’s significant milestones with close friends.

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Escape Diaries

ULTIMA COURCHEVEL BELVÉDÈRE Thirteen luxurious private chalets situated on the sunniest slopes in Courchevel

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his winter, Ultima Collection invites guests to take their skiing to new heights in Courchevel, with the highly anticipated opening of its luxurious ski and wellness resort, Ultima Courchevel Belvédère. This marks the fourth Alpine property in the Collection, the resort will offer the experience of an ultra-luxury 5-star hotel within the privacy of a chalet.

The property includes 13 privatised four and five-bedroom chalets, categorised into three types, Grand, Prestige and Signature, based on their size and service level.

Ultima guests can choose between the two levels of service offered: a completely self-catered experience — which is not without its access to Ultima’s luxury concierge — or the full Ultima experience, complete with a dedicated ski butler, massage therapists, transfers to Courchevel 1850, and famously extravagant breakfasts.

Exquisitely situated on the Belvédère slopes, sitting between Courchevel 1850 and La Rosière forest, each chalet features an expansive living space, fully equipped kitchen, lift and access to an in-house designer ski store, whilst every bedroom boasts an ensuite bathroom, dressing room and balcony or direct outdoor access. Floor-to-ceiling windows allow swathes of natural interior light and breath-taking views across the picturesque snow-blanketed valley; natural beauty is not in short supply.

As expected with an Ultima Collection property, wellness is at the heart of its offering. The spa area features treatment rooms, an indoor and outdoor pool, a state-of-the-art hammam, Jacuzzi and sauna, a fitness room and a beauty salon. Bespoke treatments and

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programmes with leading wellness experts are available upon request, accompanied by the latest innovative products from the leading Swiss wellness brand, Swiss Perfection. Ultima Courchevel Belvédère also welcomes a new restaurant and terrace to the Courchevel dining scene, serving gourmet cuisine to guests.

Michala Chatel, Ultima Collection’s Managing Partner, has said: “Last year, we collectively learned to truly appreciate the value of an annual ski break with family and friends, away from the hustle and bustle of our daily lives. The grand opening of the property this December will signal a joyous moment for many. As is the case for the rest of our Collection, our guests can expect the utmost levels of exclusivity, elegance, and privacy in the mountains.”

Located at the heart of Europe’s largest ski region, Les Trois Vallées, over 600 kilometres of maintained pistes lie on the doorstep of the chalets. It’s a short 7-minute transfer journey to the city’s bars and restaurants for when the hours turn dark. Plus, Ultima ski guides and instructors are at the ready to lead excursions to the hidden gems of The Three Valleys, and beyond.

Non-skiers can take to the town of Courchevel to explore the refined boutiques, dining, and entertainment on offer, with the Ultima team on call to curate unique and authentic experiences featuring the region’s finest offerings at any time.

Private jet and helicopter transfers can easily be arranged to Courchevel Altiport and Chambéry Aerodrome. Ultima Courchevel can also be reached comfortably by car, or luxury pre-booked transfers from Geneva and Lyon international airports.

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Escape Diaries

RE-THINKING AND RE-DESIGNING THE LUXURY HELICOPTER INTERIOR EXPERIENCE In the air, in your own space We worked with AgustaWestland (now Leonardo) the industry-leading, multinational helicopter design and manufacturing company, to reimagine the Luxury Helicopter Interior cabin as a “flying lounge”; centering this project around the primary user; Captains of Industry flying to office towers from their city-fringe abodes. Based on the user-research provided, we formulated and focused on this main question “How do we bring value to his/her 20 minute flight toand-from the office?”

Luxury helicopter interior experience By identifying and understanding the current & desired usage patterns of the user, one of the main intentions of the design is to enable a personal spatial experience by allowing for several modes of privacy and conviviality – an environment that can be fine-tuned to his/her needs. This means being able to swivel & adjust the seats pre-flight to support either early-morning huddle, or facing the exterior windows, to have a contemplative moment of the day’s events, on the evening flight home.

An expansion of space, with light & colour How do we make an at-times tight cabin space bigger, without actually physically doing so? We did so in three ways. By having a translucent shell surround the seat, when 48

the user peers through it, he/she cannot perceive actual depth, not unlike a fogged up window or an Impressionist painting. The design of the ceiling of the interior is inspired by the domes of cathedrals, architectural devices that help us to experience a space beyond space.

The bands of leather that clad the interior are also batched-dyed so that it starts as a deeper grey at the bottom, graduating to a lighter grey at the top; this creates a visual expansion of space, like a balloon expanding. These bands of leather also serve as quick access storage display pockets.

Natural technology integration The ceiling is also installed with a chromotherapy lighting system that runs through sequences that either stimulates the user like a visual coffee for that important morning deal closure or helps to calm to make that transition back into family life on the way home. The controls of the chromotherapy lighting system is via a custom-designed app. The app also enables communication with the pilot and displays information like estimated time of arrival, ground weather at destination, current speed and views afforded by the cameras installed on the helicopter’s exterior.

Lanzavecchia-wai.com

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Escape Diaries

JOALI BEING ANNOUNCES OPENING The distinctive retreat makes its highly anticipated debut as the first nature immersive wellbeing retreat in the Maldives

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JOALI BEING officially opens its doors today, offering wellbeing seekers to embark on a transformative journey of self-discovery and renewal with the goal to return home feeling renewed, uplifted, inspired, and with a new sense of “weightlessness.” Based on the belief that understanding is the key to creating and sustaining wellbeing, this distinctive retreat is committed to nature immersive and responsible travel, while honoring and respecting the local landscape, culture and communities. JOALI BEING joins sister property JOALI Maldives, on a mission to inspire natural and thoughtful ways to discover the true “joy of living.”

Located on the secluded island of Bodufushi in Raa Atoll, JOALI BEING features 68 private beach and water villas, a robust culinary arts program comprised of four earthto-table dining destinations, individualized immersion programs tailored to individual lifestyle and goals, a series of educational workshops and experiential classes guided by wellbeing experts, culinary maestros, and herbalists, a collection of world-class transformational spaces built using Biophilic design principles, all with an unwavering commitment to conservation and sustainability.

“JOALI BEING is a wellbeing retreat unlike any other in the world; it is a transformative destination aimed to inspire and ignite the very deepest of mindful connections to one’s self, one another, and one’s environment by enhancing our relationship with the surrounding natural world, our bodies and our minds,” says General Manager Özgür Cengīz. “Every element of this island works together to bring to life specialized spaces, opportunities, and unique moments that lend themselves to a vast array of possibilities. The magic of JOALI BEING is that no story is previously written and no itinerary previously set, rather, it is a place where all visitors are welcome, invited, and encouraged to pave the way for their own journey of self-discovery and renewal, enabling guests to return home feeling uplifted and inspired.”

LOCATION

Surrounded by crystalline lagoons, pristine beaches, 50

strikingly blue waters and a lush landscape, the private island of Bodufushi in Raa Atoll is an idyllic home for JOALI BEING. A short 40-minute seaplane flight from Malé International Airport, with the option of a private transfer, the destination transports visitors into a world of its own.

DESIGN The architectural concept of the retreat was guided and executed by architects at the renowned multidisciplinary design studio, Autoban, along with Atolye4N, both of which also led the design concept of sister destination, JOALI. In an effort to align with JOALI BEING’s commitment to preserving, respecting and connecting with the local landscape, the retreat was built using Biophilic design principles, which is a scientific system of integrating architecture and design with nature, with the goal to achieve harmony by eliminating negative vibrations and enhancing the energy flow of the island. In doing so, the island’s wild forest also remains untouched.

Home to 33 beach villas and 35 over-water villas, the retreat boasts a total of 68 elegantly appointed and expansive guest accommodations. Offering thirteen different villa categories, guests may choose from one-, two-, three-, and four-bedroom options, all of which come complete with a personal Jadugar, meaning ‘skilled magician’ in Dhivehi. The distinct interiors of the guest villas were designed in collaboration with the natural surroundings, as a way to enhance the wellbeing experiences at the retreat, while maintaining the beauty and balance of the existing natural habitat. Pulling inspiration from the shorelines, sea waves, shells and green textures, the spacious accommodations feature relaxed, flowing lines that serve as an extension of the Indian Ocean.

NATURE IMMERSIVE WELLBEING OFFERINGS As a dedicated, immersive, and interactive wellbeing retreat, JOALI BEING serves as the beginning of a transformative journey, on which seekers are invited to reunite with themselves and celebrate the wisdom of nature to discover true “weightlessness.” Centered around unique Four Pillars of JOALI BEING, the retreat leads the way in wellbeing education to build a community of sojourners, culinarians and thinkers that then continue their daily lives, bringing with them the knowledge and experiences from the retreat.

JOALI BEING’s offerings draw on both modern science and long-honored traditions that enable guests to be met where they are and further guided on a journey of self-discovery and renewal, all while savoring the joy of the here and now. A dedicated expert team of naturopaths, therapists and movement experts will work with guests every step during one’s stay to help 51

set intentions, nurture with empathy, and co-create moments of wonder and transcendence.

THE FOUR PILLARS At the center of the retreat’s curated offerings and transformative experiences lie the Four Pillars of JOALI BEING, which were created in conjunction with a Professor at Oxford, and are used as a guide to personalizing each individual’s journey to transcendence, self-discovery and renewal: •Mind: Cultivate contentment and peace of mind through sound therapy and mind and body practices •Microbiome: Form a deeper understanding of the connection between body, mind and nutrition while building eating habits around the body’s circadian rhythm •Skin: Illuminate the skin with rejuvenating therapies that draw equally from timeless rituals and the world’s most advanced research •Energy: Rebalance the nervous system and optimize energy flow through intelligent movement practices and restorative therapies.

IMMERSION PROGRAMS Ranging from five nights to three weeks, JOALI BEING’s personalized Immersion Programs are designed to rebalance the Four Pillars of JOALI BEING by inviting visitors to embark on a customized journey following an Intelligent Movement Analysis and an Integrative Health Assessment. Immersion Programs can be tailored towards areas of strength and vitality, mental clarity and wellbeing, hormonal balance, women’s health, digestive and weight rebalance, restorative sleep, as well as movement and alignment for good health and immunity. Offering a vast array of programs designed to be molded towards each individuals’ goal, these programs include: •Discovery: Guides guests on a woven path of wellbeing and offers a curated selection of mind and body sessions, nutritional guidance, self-care practices and mindfulness rituals that introduce and lay the foundation of the Four Pillars of JOALI BEING. physical and mental wellbeing. Through intelligent movement analysis, creative exercise sessions, and energy balancing treatments, participants’ mind-body connection will be strengthened to build resilience and re-energize one’s whole being, enabling one to return with a newfound sense of balance.

•Skin: As the skin is a reflection of one’s inner health, this immersion combines nutritional guidance with 52

crafted body and face treatments to bring forth a new sense of confidence and radiance by nurturing one’s Microbiome through personalized culinary sessions and specialized experiences.

Escape Diaries

•Mind: Focusing on the development of mindfulness practices to cultivate awareness of feelings, thoughts, bodily sensations, and surroundings, JOALI BEING experts guide one through a process of constructing mindfulness to improve wellbeing, overcome stress and maximize performance and productivity. Guests journeys include grounding and restorative practices such as sound therapy sessions, energy balancing treatments and mindful movement exercises that are designed to cultivate vitality, inner strength and resilience to navigate through modern world challenges.

•Weight Rebalance: This immersion helps guests understand their personal starting point through an indepth integrated nutritional consultation, where one is able to chart their personal journey encompassing conscious cooking and customized movement sessions. This leads to the discovery of new information, such as body composition, shape, posture and balance, and metabolic rate to help form a deeper understanding and appreciation for the body to enable an effortless integration of new habits into one’s lifestyle.

In addition, JOALI BEING has a dedicated team of naturopaths, therapists, movement specialists and nutritionists who work closely with guests’ personal wellbeing consultants throughout each personalized journey to ensure transcendence is reached and a sense of weightlessness is achieved.

TRANSFORMATIONAL SPACES JOALI BEING features a collection of transformational spaces along with 39 elevated treatment rooms spread across the island that are inventive and inspiring in nature to enhance the overall wellbeing journeys of guests, aid in the healing and renewal processes and provide endless opportunities for reflection, movement and growth.

•Areka: Home to fully immersive wellbeing experiences, beneficial scientific therapies and diagnostic services, learning programs, specialized therapeutic and alternative healing treatments, as well as expansive fitness facilities and an over-water meditation deck.

•Core - Movement & Fitness Spaces: Dedicated movement specialists guide guests through extensive mind and body facilities, including diagnostic rooms, private training rooms, multipurpose studio, fitness room and Ocean Sala •Kaashi - Hydrotherapy Hall: Honors the tradition of healing through water, experiencing the cleansing 53

Escape Diaries

powers of the Russian Banya, Aufguss Sauna, and the tranquility of the Sensory Deprivation Room •Seda - Sound Therapy Hall: Inner balance is restored through the healing harmony of music and vibration, created by sound healing visionary and JOALI BEING collaborator Aurelio C. Hammer •The Discovery Sound Path: The on-site, outdoor sound therapy oasis that resonates with the natural rhythms of the island •AKTAR: JOALI BEING’s on-site herbology center, which is inspired by the healing power of herbs. At AKTAR, guests may address concerns surrounding the Mind, Skin, Microbiome and Energy with the resident herbalist, who specializes in preparing natural remedies using herbs, spices and essential oils. Also located in this space is a curated library as well as interactive workshops at which visitors will learn the benefits of herbal teas and learn to make natural body creams, face masks, and massage oils.

CULINARY ARTS A central focus at JOALI BEING, the culinary arts take on the Earth-to-Table initiative, promising guests ingredient traceability with fresh, locally harvested food that support small farms and is sustainably sourced.

All culinary offerings are expertly curated alongside the retreat’s nutrition experts, providing a vibrant assortment of flavors and cuisines with both healthy and indulgent options. Bespoke dining arrangements can be enjoyed wherever guests desire; whether on a private sandbank, nature immersive jungle spaces, or an inviting Turtle Treehouse. Guests also have the option of personalized nutrition sessions, co-created menu recommendations and interactive nutritional cooking classes at the Culinary Learning Center.

FLOW: JOALI BEING’s open-plan interactive dining space is complete with three signature kitchens, Plantae serving vegetarian and vegan cuisine, Su focusing on ocean-to-table pescatarian fare and B’Well with a signature JOALI BEING menu, including a selection of Earth-to-Table meals.

Mojo: The retreat’s tropical beach sanctuary for those looking to catch one of the Maldives’ breathtaking sun sets. Mojo is located on a three-layered sundeck and is an ideal spot to grab lunch and enjoy the day’s end by the pool. Mojo is also home to SAI tea lounge, where guests can explore the incredible range of brews, and join tea ceremonies and learning sessions hosted by the resident tea sommelier.

RECREATION & LEISURE ACTIVITIES Offering everything from exciting water adventures

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and relaxing moments, to customized nutrition programs, wellbeing classes and more, JOALI BEING has curated a variety of activities and opportunities that enable guests to enhance their one-of-a-kind journey while at the retreat.

The Learning Center: Provides a series of educational workshops and experiential classes, including learning sessions, in alignment with the retreat’s belief that understanding is the key to creating and sustaining true wellbeing.

Wellbeing Classes & Workshops: Inspires, educates, and uplifts guests, allowing them to explore mindfulness, nutrition, health and wellbeing traditions with the ample classes and workshops regularly offered by the retreat’s resident experts.

Marine & Land Sports: With JOALI BEING surrounded by unrivaled vibrant landscapes, the retreat creates exceptional itineraries that enable guests to explore and enjoy the wonders of nature. Activities include embarking on a chartered yacht or dhoni excursions, meeting local Maldivian communities through immersive experiences, outdoor fitness routines and invigorating workouts in the surrounding lush environment, tennis courts and more.

Inspirational Room: This well-stocked library on the island provides visitors with the opportunity to spend time with stories or expand one’s knowledge while in seclusion and solitude.

SUSTAINABILITY & CONSERVATION With sustainability and conservation at the core, JOALI BEING has enacted several initiatives and partnerships to maintain the preservation of nature and the surrounding landscape. The retreat will be home to one of the three turtle conservation sanctuaries in the Maldives, as well as a Reef Restoration Project and coral nursery. The JOALI brand is also collaborating with EarthCheck, the world’s leading scientific benchmarking, certification and advisory group for travel and tourism, on impactful long-term sustainability initiatives. The sustainability infrastructure of the island includes a desalinating water bottling plant, a rainwater harvesting, and greywater recycling system, a glass crusher and recycler, a 1750 food waste composter, and plant waste shredder for fertilizing, and a biological wastewater treatment plant for safe discharge.

Starting rates for JOALI BEING begin at $2,035 with a minimum of five nights. For more information and to book a visit to JOLI BEING, please visit joalibeing.com.

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Escape Diaries

THE WORLD’S LARGEST SUPERYACHT UNVEILED: SOMNIO PRIVATE RESIDENCE SUPERYACHT

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inch Design has teamed up with Tillberg Design of Sweden to design a 222m “private residence superyacht” named Somnio. The vessel, which carries a price tag of £500m, is set to begin construction at Norwegian yard Vard for a projected mid-2024 launch date. The design phase has been underway for 18 months.

Inside the world’s biggest private residence yachts Somnio will marry “the benefits of superyacht ownership” with the service and amenities of the “world’s finest hotels”, with on board features including a 10,000-bottle wine cellar, various restaurants and bars, a huge beach club and lounge in the ship’s bow.

Somnio will also boast “world-class medical care” to protect owners against pandemics and the “latest clean engine technology” and “advanced onboard equipment” to facilitate the scientific research of the oceans.

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A total of 39 on board apartments spread across six “apartment decks” are now for sale, with prospective owners either invited or referred to join. The customisable apartments, which have a starting price of €9.5m, can include features, such as a kitchen, gym, library, dining spaces and dressing areas.

The World: Largest yacht resumes sailing

private

residential

The project is being overseen by Erik Bredhe, former captain of the 196m private residence vessel The World.

Speaking about the project, Bredhe said: “Somnio will be the only residential superyacht in the world and has been designed to exacting standards that are commensurate with a life of opportunity.

“Owners will share a truly unique lifestyle at sea, with a hand-picked crew and a never-ending global itinerary of carefully selected destinations and experiences befitting a yacht of this nature.” boatinternational.com 57

Escape Diaries

A DREAM OF ALULA BY GILLES SIMON Famed Fashion Photographer Releases A Visual Exploration of Fabled Landscapes and Historical Gems.

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cclaimed photographer Gilles Bensimon issues A Dream of AlUla – a visual journey through time and the senses of this ancient Arabian landscape.

This oversized book celebrates the rich culture of AlUla and offers the unique experience of traveling to a mythical land and little-known geological wonder, bringing alive 8,000 years of AlUla’s past through to its present day.

Captured through the lens of Gilles Bensimon, A Dream of AlUla is an expedition through time and the senses.

Filled with 215 pages of original photography, the book reveals the poetic aspects and magnificence of ageold desert landscapes and highlights the people who lived there from history and today. Home to the UNESCO World Heritage Site, Hegra, where exceptionally preserved tombs of the Nabataean age show elaborate facades cut out of sandstone outcrops, it’s a hidden treasure waiting to be discovered.

Located on the ancient Incense Route, AlUla is a living museum and a journey through the Lihyanite, Dadanite, Nabataean, and Pre-Islamic times from AlUla’s history. Documented in A Dream of AlUla, Gilles Bensimon takes readers on a voyage through AlUla’s lush green oasis, vast expanses, drifting sand, basalt uplands, geomorphological wonders and millennia-old inscriptions. These are just some of the stunningly photogenic scenes of AlUla. 58

Escape Diaries The Royal Commission for AlUla (RCU) was established by royal decree in July 2017 to protect and safeguard AlUla, a region of outstanding natural and cultural significance in North-West Saudi Arabia. RCU is embarking on a long-term plan to develop and deliver a sensitive, sustainable transformation of the region, reaffirming it as one of the country’s most important archaeological and cultural destinations and preparing it to welcome visitors from around the world. RCU’s development work in AlUla encompasses a broad range of initiatives across archaeology, tourism, culture, education and the arts, reflecting the ambitious commitment to cultivate tourism and leisure in Saudi Arabia, outlined in Vision 2030.

An American photographer and the former creative director of international magazines, Gilles Bensimon is celebrated for working with models and celebrities including Cindy Crawford, Christy Turlington, Madonna and Elle Macpherson. In A Dream of AlUla, his muse is the rich history, natural beauty, and cultural significance of this northwestern Arabian destination. “I will not begin to describe, or even attempt to tell the story of my journey in AlUla,” said Gilles Bensimon. “I can only hope that my photographs might open the door to a new dream in your mind: the dream of meeting AlUla.” 59

Escape Diaries

5 BEST BEACH HOTELS IN THE CARIBBEAN

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re you longing for a perfect vacation at the beach?

Well, if so, then the best place to have a seren beach vacation is the Caribbean. With its blue and turquoise water Caribbean is one of the most wonderful places in the world that you can be while you are holidaying. Irresistible as it sounds; Caribbean do offers you a lot more that must just her pristine beaches and conch shells. Caribbean is the place for partying and fun. So, if you are all set to go on a holiday then get your swimming gears and book the best hotel before you go.

It is not a difficult task to find a hotel in the Caribbean. However you might want to know the best 5 hotels that you can stay while you are holidaying in the Caribbean. Caribbean consists of a host of islands that have their own charm. Hence it would be a great idea to spend one or two nights in some of those islands are get the feel of the Caribbean culture, delicious sea food cuisine, water sports, music and history. While you can enjoy the live music at the Tobago Island, spend a day roaming around the historical towns of Havana.

You can take to some water sports at the Bahamas or Cayman Islands. Scuba diving is a must try if you are visiting Cayman Islands or you may just relish

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the magnificent view of the Piton peaks at St. Lucia.

Luxury beach hotels are quite popular in the Caribbean and you can even get some excellent deals on a two nights booking. Here are the five best luxury beach hotels that you may consider to stay at while you at the Caribbean.

THE SPA RETREAT BOUTIQUE HOTEL Located in the island of Jamaica it is definitely the most romantic retreat you can go to. Whether it is a romantic escape for you or just a wellness nirvana, this hotel is “the: place for you in the Caribbean. There are eighteen handcrafted stone cottages that overlook a spectacular garden. The hotel specializes in Spa facilities that relaxes and rejuvenates you thoroughly.

CARIBBEAN CLUB When you travel to Caribbean, don’t miss the stunning Grand Cayman Islands. The Carib bean Club located at the Seven Mile Beach is an idyllic destination that is a home away from home. There are thirty

Hermitage Bay seven villas provides you with the most exotic and adventurous feeling on this picturesque island.

JADE MOUNTAIN RESORT Situated in the beautiful St. Lucia Island this luxury beach resort spread majestically over 600 acres of land this hotel gives you your own private pool glides. This architectural wonder is surely a place that you should visit once while you travel to the Caribbean.

HERMITAGE BAY Located in the island of Antigua this intimate beach resort comprises of only twenty five cottages so that you get a tranquil environment even on the busiest of days.

TORTUGA BAY HOTEL PUNTA CANA RESORT &I ICLUB This club was established in 1971 in the Dominican Republic. The hotel has its old world charm that is pure bliss for every

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The Trendsetter

LOJAIN OMRAN

Discover the Saudi Arabian TV host turned most influential lifestyle personality of the Kingdom.

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he Saudi Arabian television presenter and social media personality is a force to be reckoned with.

Branded as “Saudi Arabia’s Most Coveted Influencer”, Lojain Omran had a career in banking before shifting to television. Completing two decades in the media industry, she has garnered an impressive following which has propelled her to the top social media influencer in the Kingdom. Notably, her younger sister is singer/actress Aseel Omran as she credits the support of her family alongside her hard work for her success story. TLN KSA’s editor-in-chief, Narges Raiss meets with the TV personality, social media influencer and advocate for humanitarian issues to learn more about Lojain Omran.

1. Tell us about your experience working on the various television shows that you have presented?

Each program helped me become a more balanced person, it’s all about finding that balance and keeping it as much as possible, that is when my experience comes into play. After 17 years in the media industry, having worked in 4 different channels, I can confidently say that I have gained knowledge and experience in preparation, presentation, directing and everything sector or department related to the world of television and presentation combined with very special, almost intimate, relationship with the camera.

2. How each one of them impacted your career?

They all taught me skills somehow, thanks to my participation in each show, I have gained visibility and they have turned me into an expert in media and a public figure.

3. What is your favourite part of the job?

I like the commitment to my craft and learning something new every day – it expands my horizons and thanks to my professional experience, I have gathered confidence to hopefully inspire others to follow their path.

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4. Can you talk us through your process in decision-making, how do you decide if a show is going to be successful or if a collaboration is worth it for instance?

There are a lot of criteria through which I decide.

I usually have a set of questions that I ask myself and the relevant people. For example, who is the producer of the program, I will check his name and reputation in the market. Who are the other people who are part of the project, are there other names with me? I need also to understand what the is added benefit for me? Not only in materially-speaking but taking into consideration the general picture.

Will this cooperation move on to something new bigger, can I reach new heights? Can I build something, or learn something for myself or is it just a waste of my time? Generally speaking, there are many accounts that I take into calculations before taking the final decision. Once I receive an answer to all those questions, I start seeing the bigger picture, it becomes less blurry, and it is then easier to take a stand.

5. Your name has been mentioned in prestigious influential listings for your career achievements, whenever you travel abroad, what reactions or feedback do you receive from foreigners?

The first reaction I get is surprised, especially when they discover that I am Saudi. People have a lot of misconceptions, they have a false idea about Saudi women that they are uneducated, weak, broken and imprisoned at home and do not have the freedom to make decisions concerning themselves or travel alone and rely on themselves. Therefore, I start correcting this idea and prove it to other people as a living example in front of them.

6. You are also a philanthropist, how important is it for you to use your voice towards humanitarian issues?

When we have a loud voice, this is a blessing that we must invest and harness in everything that is good for others and for a better society. This is a way for me to use my platform to create or participate into a useful, helpful project or initiative and take it as far as possible.

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7. Tell us a bit more about the cause that you support?

What concerns me most is the question and the importance of mental health in our society in general and particularly, for women. I always try to focus on psychological and moral support through my social media accounts. This is a cause very close to my heart and I am hoping that we can remove the stigma around it for a healthier society.

8. You have impeccable style, and you are often in the best-dressed list on red carpets and events, tell us more about the process behind your styling and public appearances?

I know very well that a lot of famous personalities turn to stylists who choose for them everything related to their image: clothes, jewellery, makeup style, hairstyle, even the way to walk on the red carpet is calculated.

Instead, I think I may be one of the very few who still rely on my own taste, I like to look into every detail and do the styling myself because I know very well what suits me in terms of appearance that still goes along with my personality. I am happy and satisfied with the result thank God. 9. What does luxury mean to you?

The real luxury for me is the freedom to make my own decisions, in a way that suits me. Being self-sufficient, independent financially and knowing how to pamper myself without the need for anyone, whether physically, morally, or psychologically. This is my definition of luxury.

10. What is one piece of advice you received that you live by and who gave it to you?

Keep your project secret and do not over share - that’s what I learned from people the hard way, who were supposedly loving friends while they were the opposite – I am thanking them for this valuable lesson.

11. Who are your inspirations and what keeps you going through ups and down?

My family in general and my parents specifically. They are my inspiration and strength, and they are my compass 64

in this life. They advise, guide, and support me and are the most important people in my life. We have a very close family relationship that I value deeply.

12. What is your vision for your country and for your people?

There is a different sun that shines on our Kingdom, carrying between its midst the great change and the great development of a future that competes with all the countries of the world. The most important factor is that we as a people, contribute to this change with all we can. To understand that freedom in an added value to our image and reputation. I believe that the future will be so bright, God willing, amazing and beyond imagination.

13. Is there anything that you haven’t touched upon yet and that you still would like to try on or achieve?

The world of acting, which I consider it more like an adventure, a journey that I am about to embark on. I am hoping that it turns out into a successful adventure and a fulfilling journey, God willing.

14. What are you the proudest of, career wise?

I’m proud of my name, my reputation, my success amongst the constant noise now, and how my fame, my achievement wasn’t served to me on a gold plate. I worked very hard towards it, got extremely tired along the way, and succeeded with my effort, work and fatigue. Also, when I ventured into the public scene, it was way more difficult, I had to work harder and prove my worth. I feel that nowadays it is much easier to gain visibility as we are now in the world of social media. I am proud of how I built myself from nothing at all and got to where I am today without compromising on my values, thank God. 15. What is coming up next in the pipeline for Lojain Omran?

I have previously entered the real estate industry as an investor and I have achieved great success that I am satisfied with - thank God and now my next step is that I am preparing myself to enter the business world, God willing.

Interview conducted by Narges Raiss 65

The Trendsetter

MOHAMED HADID Offering la crème de la crème, one business at a time.

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ohamed Anwar Hadid is a Jordanian American with Palestinian roots luxury real-estate developer. Born in Nazareth, the successful businessman and proud father of supermodels Bella, Anwar and Gigi Hadid is nowadays keeping himself busy with arts, projects, and new launches.

perseverance and risk-taking overcame them all.

Property developer, public figure, Harvard speaker and serial entrepreneur, Mohamed Hadid exclusively tells The Luxury Network magazine about his journey to success, the impact of his Arab roots in his life, and his new business ventures – the crossover with caviar combined with an earthy dose of art.

Education is everything and compliments what I had being taught from my family, as a child. Lessons about values that I taught my children too, helping them become the role models they are. My father was well educated, that is why he always felt that education sets you free.

You have stressed on the importance of education as part of your journey to success, tell us a bit more about the impact of education on you?

How would you describe your journey, as a real estate developer, to the top?

What is the secret behind your success from a very early stage of your life despite being a refugee?

It has been exciting, breath-taking, and dramatic at times. You know, I had to fight on a daily basis to get to the top. The obstacles were a lot more for a refugee like me but

Hard work, spotting opportunities and never giving up on my dreams, never. I don’t let an opportunity pass by. I truly believe that there is no such thing as failure.

Photographer: Jack Guy 67

The Trendsetter

Mohamad Hadid with his daughters Gigi and Bella Hadid What are you the proudest of, businesswise?

My whole career. It wasn’t easy but here I am. They tried to get it away from me many times, but it was not something that they could finally do. It wasn’t their success to claim it, it wasn’t their hard work. No one can’t take my career, my business accomplishment from me.

What motivated you to foray into varied ventures such as Hadid caviar? Tell us how this project came to life?

Caviar has been part of my daily diet. I started Hadid Caviar back in 2020 as I wanted to educate people of how fresh, high-quality caviar tastes like. The balance between age-old tradition with cutting-edge technology to create the most delicate gourmet product. I also wanted to supply the best quality-caviar in the market with top of the range, certified, and fully traceable caviar.

You mentioned that one of your strengths is the ability 68

to choose the right partner for a project to be successful – what do you look for or pay attention to exactly during this process?

It’s in the eyes, the morals, the character, and the passion that someone shows for the project.

Edward (Edward Grant, his partner for HADID Caviar) ticks all boxes, his passion for these brands is moving them ahead in every step of the way. I trust his decisions and way of thinking. He is the only one that could do what he did during the pandemic.

From all your projects and/ or designs, which one(s) is your favourite and why?

All my projects have been made with love and in a different time of my life, all are unique. I never looked at my projects as ‘making money.’ It’s the pleasure of doing them that matters. It gives me satisfaction to work on something that people will enjoy.

What impact your family and your Arab roots has left on you?

Our folklore, our heritage, our culture it’s our guidance. My great great grandfather, Daher Al Omer Zaidany, was the first Arab ruler of Nazareth. He was the first ruler who gave the Jews a handwritten mandate to live in peace. My father embedded his legacy in us, as well as the importance of education and religion. The essence of religion is to be good to people and to give back. Being kind to all, hardworking, and helpful to those in need is something that I learnt from a very young age in my family. These lessons were learnt under very difficult circumstances as even when I was a month old, me and my family had to fled to Damascus. These were difficult years. My father was working five jobs at the time for us.

He was trying his best to provide us a better life.

Every member of your family is successful in their own way; how do you explain that?

It’s in the genes ha ha. I raised my five children (Alana, Marielle, Gigi,

Photographer: Jack Guy Bella, and Anwar) to decide on their own paths and they have strong, modern, kind personalities which I am most proud of. They are all stars, shinning on their own path.

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Photographer: Jack Guy 70

The Trendsetter

As a father, can you tell us which quality (-ies) do you admire the most in your children?

Being successful is what most parents wish for their children but for me the most important of all is that they have all achieved to be role models for millions of people, public-spirited protecting and helping anyone in need without fear.

They are all so kind, generous, and big-hearted.

You arts, does your

are passionate about painting notably, how that influence you in daily life?

met amazing people and cultures through the years. One of the ways celebrating my Arab heritage around the world is through cooking traditional Palestinian dishes and enjoying them together with family and friends. As a child, I remember, our house was always open for friends and that’s a characteristic of our culture. I am proud to be Palestinian because we are a rare breed.

What is coming up next for the unstoppable Mohamed Hadid?

You have always been very vocal about your love for Palestine - how else do you celebrate your Arab heritage?

I recently decided to be involved with caviar starting HADID Caviar.

There is a big percentage of people who when they think about caviar, they automatically have in mind a salty and fishy delicacy. I want to try and change that. Caviar is buttery, has a nutty flavour, caviar eaters need to be educated about it.

It’s healthy, it’s good for your body and mind. Offering to the world the highest quality of caviar, produced under strict procedures and with a ton of certifications is my new project and a caviar bar concept is on the pipeline.

As you know I was a refugee from Palestine that travelled the world,

Interview conducted by Narges Raiss

One of my first ever ambitions was to be an artist. Even though I decided to study engineering instead, art has always been a big part of my life. Painting relaxes me, it helps me express my feelings in a creative way.

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JOHN NORTHERN EXECUTIVE DIRECTOR – HEAD OF HOTELS & RESORTS THE ROYAL COMMISSION OF ALULA

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ohn has an in-depth knowledge of the hotel industry thanks to a global career spanning more than 30 years with senior positions held in the Americas, Africa, Middle East, Asia and Europe. In his capacity as Executive Director for the Royal Commission of AlUla, he is the hospitality lead behind one of Saudi’s most important projects.

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Northen oversees the planning for all hotels and resorts at this historic destination with a string of exclusive hotels in the pipeline. AlUla is aiming to welcome more than 2.5 million visitors annually by 2030.

Previously, John was the Executive Director for the hotels sector at NEOM, another of the Kingdom of Saudi Arabia’s giga projects, where he worked directly with the NEOM CEO on the development strategy for all hospitality assets. Prior to this he was Executive Vice President for the Shangri-La Group of hotels based in Hong Kong and Dubai.

John was also the Group Chief Executive Officer for Columbia Asia, a large chain of private hospitals across South East Asia, India and Africa and he held Executive / Regional Vice President roles with Marriott International in Asia Pacific and the Middle East for over 20 years.

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EXCLUSIVE INTERVIEW WITH MARTIN WHITAKER CEO OF SAUDI MOTORSPORT COMPANY

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he inaugural Grand Prix in Saudi Arabia was one of the most-watched races in recent memory. The universally acclaimed Jeddah Corniche Circuit attracted nearly 140,000 spectators across three days. Following on from the dramatic and spectacular event last December, the sport’s longest and fastest street circuit will again test the world’s best drivers to the limit, as they take to the 27-turn floodlit course at speeds averaging over 252km/h. Few layout changes will be made to improve sightlines for this year’s race. Greater spectator experience, enhanced Fan Zones, revised grandstand locations and better traffic management systems in place for March event. Saudi Motorsport Company to develop community and sustainability projects and maximise business networking opportunities. Notably, the continued expansion of Jeddah’s Corniche to include more sport and leisure

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facilities, hotels and restaurants.

The Luxury Network – KSA edition talks to Martin Whitaker, the Chief Executive Officer of Saudi Motorsport Company, about the tremendous success of the race, the new improvements to be implemented and what to expect from this oneof-a-kind event.

How much of a success was the FORMULA 1 STC SAUDI ARABIAN GRAND PRIX 2021?

It was a tremendous success and a memorable occasion, particularly with regards to the global reach and visibility of the race around the world. Prior to the Abu Dhabi finale, and the dramatic conclusion to the Championship, it was one of the most-watched Formula 1 races of all time. The whole weekend was fantastic, and it did a brilliant job of portraying Saudi Arabia to the world. I think a lot of people

Martin Whitaker Chief Executive Officer of Saudi Motorsport Company

The Trendsetter

didn’t appreciate the enormity and the reach of Formula 1 until Jeddah actually hosted its first-ever Grand Prix. The scale of the event and its impact was far larger than anything we dared to expect. That was borne out by the attendances figures as well. We had packed grandstands on race day with the F1 Paddock Club and premium hospitality sold out across all three days. Through a combination of grandstand tickets, general admission, Paddock Club and premium hospitality, we had close to 140,000 spectators visiting the track in total. It was a phenomenal event for us and a terrific showcase for the Kingdom of Saudi Arabia, the Makkah Province and the city of Jeddah.

What was the reaction to the event from both the local community and visiting fans?

Every single person who attended the race thought it was amazing.

Yes, it was our first F1 event so there were always going to be teething troubles, but don’t forget the whole facility had been constructed in less than eight months, so it was a phenomenal achievement. It was a celebration for the city of Jeddah and the Makkah Province. The fact the racetrack was laid out on the spectacular Corniche, with the Red Sea as a backdrop, brilliantly showcased this port city to the world.

Fans loved our opening and closing ceremonies, the pyrotechnics, air displays and live concerts and we plan to make the experience bigger and better this year. Many visitors didn’t know what to expect, because they had never been to the Kingdom before, but the most important thing for me is that they were enriched by their experience

and said how much they were looking forward to coming back for our second race in March.

The Hospitality suites were sold out for all three days – what made these luxury viewing options such a draw for fans?

When we conceived the original track design, we paid a great deal of attention to ensuring that our VIP viewing areas would be state-ofart and unlike any other seen at an F1 circuit to date. We believe that our stunning Premium Hospitality and Paddock Club lounges achieved this goal and the reaction from our guests during the race weekend confirmed this to us. A Hospitality ticket at our circuit offers our guests the most luxurious and glamorous experience possible at the race weekend. Not only are fans provided with the best views of the

racing action on the stunning Jeddah Corniche Circuit, but access to our VIP lounges also functions as a great networking, client entertainment and B2B opportunity.

The F1 Paddock Club is renowned as the height of at-event luxury hospitality – not only in the world of Motorsport but in sport in general. Fans visiting the Paddock Club at the Jeddah Corniche Circuit are able to enjoy the race weekend in style in our state-of-the-art hospitality suites inside the magnificent Pit & Team Building overlooking the glorious Red Sea coastline.

No other sports hospitality event has the luxury of a whole weekend like Paddock Club, so there’s more than enough time for fans to enjoy all the F1 experiences on offer here. On one side you can look down into the Paddock where drivers, celebrities and F1 legends will mingle. On the other, you will look 75

The Trendsetter

down onto the pit lane and starting grid with an incredible view of the Jeddah waterfront on the horizon. Throughout the weekend, our guests have all their needs catered to, with world-class cuisine and money-can’t-buy live experiences and activations on offer across all three days.

In addition, to the Paddock Club, we were also able to welcome guests to our very own Premium Hospitality lounges – a VIP viewing experience like no other. Part of the unique U-shaped Central Arena, this oneof-a-kind, over-the-bridge design offers visitors a 360-degree view of the circuit together with a spectacular view of the Red Sea coastline beyond, with premium seating, exceptional cuisine and friendly service guaranteed! In addition to the incomparable vantage point for viewing the racing action as well as enjoying fine dining and guest appearance by some of the biggest legends of the motorsport world, all our hospitality guests were also given a ‘Golden Circle’ pass to our three nightly post-race concerts,

meaning had the best seats in the house to enjoy the likes of Justin Bieber, Jason Derulo and David Guetta perform their spectacular live shows on our Main Stage. Taking all of the above into account, it was no surprise to us that we managed to sell out our hospitality spaces last year and we are already seeing similar levels of interest and excitement from fans to return in March when we will continue to create unforgettable memories for our guests.

As the longest and fastest street circuit on the F1 calendar, would you say the 27turn Jeddah Corniche Circuit was an immediate hit with the drivers?

There’s no doubt about it, the drivers loved the track. From the moment they left the pits on Friday afternoon it was clear they relished the challenge of this venue. I think Valtteri Bottas summed it up best when he described it as “hardcore” adding that the high-speed nature of the circuit gave him an

adrenaline rush! There are a lot of street courses that have tight and slow 90-degree bends, but the fast speeds of Jeddah and flowing corners enabled the drivers to really attack the circuit. In the race there was also plenty of overtaking and drama with just the one particular corner catching a couple of the drivers out.

What lessons have you learnt from the first race?

Will there be any amendments to the circuit for the 2022 edition?

Yes, the length of time between the two races has enabled us to reflect on some aspects that did and didn’t work. And we have been striving to improve on some areas for our second event. Firstly, there are going to be one or two slight changes to the track. These tweaks are directly related to a drivers’ sightline from the cockpit. It’s minimal work, but it will help improve forward visibility in a couple of corners. Secondly, we will make some small modifications to the barriers that will favour the lines the drivers take around the course.

What about from a spectator perspective?

There are a couple of areas that we are working on to enhance the experience for the fans who return to the track in March. We are planning on shifting some of the angles of the grandstands to improve visibility and at the same time we plan to increase the size and develop the Fanzones, which proved to be extremely popular. We had to get the whole facility ready in a short space of time, but now with this small gap to our second race

we are better placed to understand our limitations. Because of our location, we can’t change too much because the track is positioned on a narrow strip of land next to the sea, but we are certainly looking at the circuit’s entrance and exit. Due to the confines of the track’s location traffic management was an issue and there were characteristics of the road system that created unnecessary delays. There are lessons we have learnt, and we have the time now to get these aspects resolved to make sure everyone who returns will have an equally good, if not better, experience.

Why is the second Grand Prix in Saudi Arabia only a couple of months after the first race and what are the plans with utilising the circuit when it isn’t hosting Formula 1?

We had always agreed that the race would be at the beginning of the season, and it makes good sense from a logistical point of view to be in Bahrain one week and in Saudi Arabia the next. The desire to stage the first race in 2021, meant that it wasn’t physically possible to have it any earlier than December due to the time required to build the track but going forward the race will be scheduled in March each year. In addition, we announced in November the launch of the Saudi Motorsport Company (SMC) that will sit underneath the Ministry of Sport and will be the organising and promotional arm of the ASN, the Saudi Automobile and Motorcycle Federation (SAMF). Not only will SMC promote the Grand Prix, but other motorsport events in the country such as the Dakar Rally and Extreme E. Plus it will run other races and

motorsport events, promotional and community events, track days and other projects in and around the Jeddah Corniche Circuit. For example, in February we will have nearly 70 cars on track as part of a Ferrari Owners Club meeting. It’s important for us to maximise the use of the track so that it is of benefit to the local community in Jeddah.

What other developments will have occurred at the venue ahead of the 2022 race?

One of the main areas of building work has been to expand the Corniche in Jeddah by approximately 3.5km, so that it now extends all the way up to the new Marina.

The Corniche is a focal point for the community and both local residents and tourists can now enjoy a greater waterfront walkway, cycle lanes, new restaurants and hotels.

The whole area is continuing to be landscaped to create a beautiful environment for people to relax or to enjoy their leisure time with sports such as basketball, beach soccer and volleyball or outdoor gyms. The extended Corniche is delivering something new for the community, which is also at the heart of our sustainability mission.

Not only are we one of the first circuits and promoters to have an imbedded sustainability team, but we are also in the process of creating a case study for Formula 1 so they can promote what we have been doing.

It isn’t just about reducing plastic use, we have managed bigger projects such as the regeneration of the lagoon, which was an area of land in Jeddah falling into disrepair.

Our environmentally friendly work mirrors the Saudi Vision 2030 policy of the Kingdom and fits in with the activations of local companies, such as Aramco and Petromin.

What are the plans for the future of the Grand Prix in Saudi Arabia?

The most important thing is that the long-term future of a race in Saudi Arabia is secure. The construction of Qiddiya near Riyadh is on-going, but the focus is very much on Jeddah at the moment and about maximising the opportunities on this fantastic circuit. There are very few like the one we have on the Corniche, which is challenging, dynamic, long and super-fast and in such a stunning location.

Jeddah continues to be a dynamic shop window for the country, not only from a sporting perspective but for the business community too. We plan to build awareness that F1 is a great platform, not only for Saudi companies to showcase their businesses but to welcome global corporations to the country too. Formula 1 presents a great opportunity to do business and also offers a backdrop for people to enjoy networking in a more relaxed atmosphere.

Interview conducted by Narges Raiss 77

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LOAI NASEEM The Business of Fashion

1. Tell us a bit more about your professional journey and how Lomar came to life

Loai Naseem is a Saudi fashion designer, graphic designer, publicist by trade turned entrepreneur and successful businessman.

He is known for establishing Tafaseel International Trading Limited company (Lomar) back in 2002. Lomar was founded by Saudi entrepreneurs and couple Loai Nassem and Mona AlHaddad to innovate and modernize the design of the thobe, a long dress worn by men in the Gulf, without giving up on their heritage. Started as a brand to cater to men, in 2014 they launched a new line for women that rethinks the abaya as well. The Luxury Network KSA’s Narges Raiss talks to Loai Naseem about his professional journey, opportunities for growth and Saudi Arabia’s fashion scene.

After receiving my Diploma in Graphic Design from the Art Institute of Houston in 1994, I worked in the advertising industry in Saudi Arabia for over a decade; first at Leo Burnett and then at 3Points Advertising. Lomar began by chance when I decided to design my own thobes that speak to my contemporary Saudi identity.

The thobes garnered attention and many of my colleagues wanted to wear the designs. That is when I and my wife, Mona AlHaddad, started the company from home in 2005.

2. How was the journey from its humble inception until current success?

It was an enjoyable journey with many hiccups and moments for learning but also an opportunity to discover exciting new ideas cultures.

3. What is the ethos behind the brand?

Lomar aims to represent Saudi culture from within, straddling the line between tradition and the contemporary aspirations of our diverse nation.

4. How does Lomar stands out in SA’s fashion scene?

Unlike many fashion brands, Lomar is a larger creative endeavour.

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We also collaborate beyond the industry, supporting creatives in various fields and projects for community and social responsibility.

5. What are the inspirations behind your designs?

The inspiration comes from our everyday life stories as global citizens, expressed in a culturally relevant and appropriate aesthetic.

6. From starting small to becoming a powerful fashion house, tell us more about how did that happen?

It started from our home to one branch, to a large institution and fashion house. It was a long journey fuelled by love, collaboration, leadership, determination, and a shared vision between me and my wife.

7. You started with men fashion and then expanded years later to womenswear, what prompted you to do so?

It was an organic growth into the market. We noticed that women had a big inf luence in how their spouses are dressing, so we saw the potential in expanding. It also gave us much more room for creativity. Today we have products for the entire family, including children, and not limited to clothing only.

8. What differences did you experience when expanding to womenswear?

It’s a completely different target audience in every aspect, from mentality to sensibility. It created many new challenges, but also endless opportunities for growth and inspiration.

9. What are the key factors behind your popularity?

In addition to being a pioneering and trendsetting brand, the love story behind it and its deep roots are very relatable to many people.

It represents much more than just a fashion company. ‎10.‎‎How‎do‎you‎define‎Saudi’‎Arabia‎ fashion scene?

Saudi Arabia’s fashion scene today is ever expanding. The increased openness of society, paired with the huge economic growth and vision, creates an unprecedented opportunity for every creative in the field.

11. What is one piece of advice that you live by and who gave it to you?

Keep moving forward, don’t look back, and you MUST fail in order to learn. That is what life has taught me.

Interview conducted by Narges Raiss 81

Runway À La Mode

PAUL SMITH AW22 A CINEMATIC MEN’S COLLECTION

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elving into the rich world of arthouse cinema for the Men’s AW22 collection, Paul Smith spotlights the unique aesthetic techniques of film’s greatest auteurs. Incorporating lavish textures, a cinematic palette and otherworldly photo prints, the collection culminates in a self-assured new look for the season.

Drawn from sepia and monochromatic films of the 1930s to 1960s through to the advent of technicolour and the emergence of striking new cinematographic techniques, the collection’s colour palette ranges from icy neutrals through to vivid greens, blues and reds creating an opulent and layered offer.

Photo prints, a long-time signature of Paul Smith, are arrestingly vivid with an otherworldly quality evoking vintage movie posters and old cinema interiors. The heady Starlet print, inspired by the studio headshots of silver screen stars during Hollywood’s golden age, is rendered in three separate tones, designed to mirror the evolution of cinematic styles.

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Runway À La Mode

Paying homage to the great surrealists and avant-garde directors such as David Lynch and Wong Kar-wai, the psychedelic Zig Zag print adds a bold graphic element to the collection, while the otherworldly Shadow Floral print appears in a repeating graphic on heavyribbed knitwear as well as larger in-placement across jersey, shirting, tailoring and tracksuit.

Traditional checks in autumnal and winter-weight fabrics also play a key role this season. Designed to be mixed, matched, and clashed across outerwear, tailoring and casualwear, they span rustic tweeds, wool and drill, with loose fitting styles – such as the plaid cargo trousers – representing the synthesis of tailoring and sportswear.

Mirroring a mood of newfound opulence and the return of dressing up again, lavish fabrics – like matte satin, rich shearling and mohair – are contrasted with jewel-toned leather and suiting, printed corduroy and technical nylon.

Silhouettes range from sporty and oversized to svelte and slim-fitting. Nowhere is this more evident than

the sizeable outerwear offering, with substantial padded down jackets, cocoon-like printed macs, boxy field jackets and checked duffle coats giving way to cropped bomber, blouson, and windbreaker jackets. Tailoring – in both checked and head-to-toe green, red and blue – is distinctly sharp to allow for layering with heavygauge knitwear and is defined by subtle kick-flare trousers and sharp suit jackets.

The show’s styling reflects cinema’s transportive ability, taking inspiration from David Bowie’s rakish looks in The Man Who Fell To Earth and Harry Dean Stanton’s star-making turn in Paris, Texas, reinforcing the hallucinatory prints.

Held at Paris’s spectacular Île-de-France Regional Chamber of Commerce and Industry headquarters on the Avenue de Friedland, the show’s eclectic music was scored by Paul’s close friend and Emmy-award-winning composer Richard Hartley and takes its cue from the moody soundtracks of Twin Peaks, You Were Never Really Here and Inherent Vice.

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Runway À La Mode

LOEWE X STUDIO GHIBLI Discover the whimsical Spirited Away collection

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he fantasy world is a magnificent escape. It is a parallel reality in which everybody can learn something in the most heartfelt and fulfilling of ways and Japanese animation house Studio Ghibli are true masters of the fantastic. For our second collaboration, we have created a capsule collection celebrating one of the studio’s most acclaimed films, Spirited Away—the 2001 animated epic which secured director Hayao Miyazaki and Studio Ghibli a number of prizes, including the Academy Award for Best Animated Feature at the 75th Academy Awards ceremony. The film is an ode to loyalty, friendship, and stubbornness in the face of adversity. It is magical.

The LOEWE x Spirited Away collection features all of the movie’s

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most iconic characters. From the young protagonist Chihiro, mysterious Haku and sorceress Yubaba, to Kaonashi the spirit with no face, Fly-Bird and the Susuwatari soot sprites, characters swarm across ready-to-wear, blankets and scarves, as well as appearing on leather and canvas bags including the Amazona, Puzzle, Hammock and Flamenco, Totes and small leather accessories. Figures are playfully rendered as jacquard, print, appliquè and patch, and leather marquetry, or embroidery. Landscapes become allover prints, the Susuwatari are interpreted as pompoms or as tufty bags. By stressing tactility and three-dimensional form, LOEWE artisans brought the characters to life, just as the movie’s spirits are brought to life in the real world.

We also introduced pieces inspired

by the classic Japanese technique known as ‘boro’ which consists of mended and indigo-dyed scraps patchworked together, creating intarsia of Kasuri textiles and Anagram jacquard canvas on both ready-to- wear and bags. In order to maximize the effect of surface treatment, we kept shapes loose and relaxed: T-shirts, hooded sweatshirts, cardigans, oversized jumpers, culottes, as well as denim trousers and puffers. The result is, quite simply, a wearable movie.

Co-founded by Hayao Miyazaki in 1985, Studio Ghibli’s exquisite storytelling is matched by a tireless dedication to craft in order to bring their enchanting films to life.

Such love for the possibilities of craft—and the painstaking nature

of working by hand—is something we truly nurture at LOEWE. This shared commitment to the magic of handcrafted things is where our connection lies.

The campaign images shot by Juergen Teller feature a unique cast of individuals: singer and performer Dua Saleh, models Kit Butler, Hyunji Shin and Mica Arganaraz.

Playful shadows are prominently featured, creating a dynamic intersection of worlds that recalls the continuous passages from real to fantastic in the film.

The message is one of uplifting dreaminess and progressive multiplicity. Kaleidoscopic reverie as the way forward.

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Runway À La Mode

AN EXCLUSIVE COLLABORATION BY HERMÈS AND MYCOWORKS

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he new material Sylvania, a hybrid of nature and biotechnology, is the exemplar of a new generation of biotech materials.

It is an exclusive collaboration by Hermès and MycoWorks, and the first object made with Fine Mycelium, the patented technology from MycoWorks that enhances mycelium as it grows.

Matt Scullin, MycoWorks CEO, says: “We could not imagine a better partner than Hermès to present our first object made of Fine Mycelium. Hermès and MycoWorks share common values of craftsmanship, quality, innovation, and patience.

A collaboration three years in the making, Sylvania is the result of a shared vision for growing the future of materials and a quest to unlock new design possibilities. I was introduced to MycoWorks in 2017, which coincided with Hermès’ first experience with Fine Mycelium.

At the time, MycoWorks was based in a small artist’s studio. Together, we saw the potential of this incredible material.

The power of storytelling is key in any new technology or art. Hermès related to our story: that Fine Mycelium was rooted in artistic practice and craftsmanship. At the same time, Hermès recognized that

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MycoWorks’ unique biotechnology approach to enhancing a natural material meant that Fine Mycelium had the potential to be the highest quality mycelium in the world.

Sylvania represents how nature and biotechnology can work in concert to create a material with the highest standards of quality.”

Pierre-Alexis Dumas, Hermès Artistic Director, says: “MycoWorks’ vision and values echo those of Hermès: a strong fascination with natural raw material and its transformation, a quest for excellence, with the aim of ensuring that objects are put to their best use and that their longevity is maximized. With Sylvania, Hermès is at the heart of what it has always been: innovation in the making.”

Fine Mycelium, the genesis of Sylvania, is produced in the MycoWorks facility.

It is then tanned and finished in France by the Hermès tanners to further refine its strength and durability, and shaped in the workshops by the Hermès craftspeople.

This collaboration pairs expertise in tanning the highest quality materials with the tools of biotechnology. mycoworks.com

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All Things Beauty

AESOP - SLOW SKIN CARE PHILOSOPHY Healthy skin cannot be rushed

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he value of time is central to Aesop’s philosophy of skin care.

Quality ingredients, treated with the utmost respect, are used in formulations refined through years of acquired wisdom and experience.

Each addition to the Aesop range is crafted with a steadfast commitment to unhurried innovation, superlative knowledge of the skin’s physiology and a penchant for rigorous scientific enquiry. Such time-honoured formulations offer topical advantages and sensory satisfaction from the moment they meet the skin, at which point the emphasis on patience takes another turn; namely, via measured application and repeat usage.

Since its founding over 30 years ago, Aesop has recommended taking the

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time and space to allow the lasting gratification delivered by its products to set in, their tangible efficacy supportive of overall skin health.

The basin contained in every store and the advice dispensed by the brand’s trained consultants both invite a measured approach to caring for the human body’s largest organ. This collaborative experience allows for the creation of a customised daily regimen informed by the individual needs of the customer in order to address specific skin care needs.

During the period of reflection and review that the beginning of a new year presents, deliberate replenishment and studied sustenance should be on the menu—courtesy of regimens centred on repetition and due care, conducted at a gentle pace.

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All Things Beauty

CHARLOTTE TILBURY BEAUTIFUL SKIN FOUNDATION The latest game-changing complexion innovation

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or three years, Charlotte Tilbury has been working with world-leading laboratories to create a breakthrough hybrid science + colour formula: Charlotte’s New! Beautiful skin foundation. Fusing together a glowing real-skin finish and perfecting coverage, packed with new supercharged active ingredients, this is the secret to beautiful skin, bottled! The make-up artist turned businesswoman saw a gap in the market for a medium coverage skincare and foundation hybrid to sit alongside her sheer soft-focus glow primer, Wonder Glow, and full coverage, natural matte finish AIR Brush Flawless foundation.

Charlotte Tilbury says “Throughout my 28-year career as a makeup artist and skin expert, I’ve always said, beautiful, healthy skin starts with high-performance ingredients. With my new Beautiful Skin Foundation, I’ve added a matrix of science-infused skin actives to create a hybrid foundation that floods the skin with moisture and leaves the complexion plump, smooth, glowing and protected against pollution. My New Beautiful Skin foundation unlocks your most beautiful skin now! it gives everyone skin that looks beautifully hydrated, beautifully plumper + smoother and beautifully brighter! To round out our complexion wardrobe, I have spent the last three years obsessively working to create a medium coverage foundation that would conceal imperfections but also leave skin healthy and glowing, not cakey or matte. Enter my new Beautiful Skin Foundation! I’ve been using

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All Things Beauty

it in secret on some of the world’s most famous supermodels and actresses who love its natural finish. With 30 shades that blend and stretch effortlessly over the skin, it immediately perfects the complexion while delivering long-term skin benefits. Beautiful Skin Foundation gives you your best, most beautiful looking skin every day, because when we look & feel our most beautiful, we can conquer the world!”

Infused with Damask rose water and oil illuminate the complexion by targeting signs of stress such as dullness,

fatigue and dark circles to reveal skin that looks brighter, glowing and more youthful. The coconut extract improves skin’s ability to hold water by strengthening the skin barrier over time. This reduced water loss results in plumper, younger-looking skin. Combined with hyaluronic acid – an extra low molecular weight floods skin with moisture and revitalises the skin’s outer visible layers, so they look and feel softer, smoother and hydrated.

Leaping bunny approved by Cruelty Free International, this complexion innovation demonstrates Charlotte Tilbury’s continued commitment to raising the bar for cruelty-free beauty and high performance, efficacious colour products. The formula is also vegan friendly and has a recyclable tube. Available in 30 shades with stretch and glow, everyone, everywhere can find their beautiful match.

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ELIE SAAB LE PARFUM LUMIERE LIGHT IN A BOTTLE 94

All Things Beauty

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LIE SAAB Parfum Lumière captures the spirited sparkle of light. The dawn. The time when night meets day, when a ray of light softly glides across the darkness and reveals the golden hues of daybreak. A magical hour, cool and still veiled in silence, when the scents of nature can be detected crystal clear: night flowers that rub shoulders with morning blossom, the sparking notes of citrus fruits, the enveloping scents of woody fragrances.

Light is rooted deep in the soul of Lebanese couturier Elie Saab. All his work is woven with strands of light and his pursuit of brightness: from his choice of fabrics and silks to the lustre of embroidery, from designs that drape the female silhouette to the gems applied to haute couture gowns.

And what better finishing touch than a glowing perfume that makes the ELIE SAAB woman even more radiant and embodies the essence of the couturier’s work? Once again, ELIE SAAB relied on one of the most talented perfumers, Francis Kurkdjian. They had already worked together a decade ago to create the first fragrance ELIE SAAB Saab Le Parfum, an impeccable fusion of orange blossom, jasmine absolute, honey rose, and cedar wood, still a worldwide success. Today, Francis Kurkdjian and Elie Saab are once again working together.

The perfumer has created an extremely elegant new fragrance, an accord of jasmine blossom’s heady carnal notes at dawn with the delicate sunset seduction of tuberose, strongly evoking the light of day captured in the bottle. The concept underlying Le Parfum Lumière is an ode to light, to utter elegance, to glowing feminine grace. The Fragrance captures the scents of dawn, when the air is still clear and the dew spreads the notes of flowers and fruits: the sparkling scent of mandarins and orange blossom, and the heady floral aura of white jasmine hedges and yellow ylang ylang.

Francis Kurkdjian, however, went one step further with his floral signature for LE PARFUM, pushing the boundaries of the chypre family to become a modern floral woody chypre. As in all symphonies, 95

All Things Beauty

the opening is subtle and surprising: nuances of Italian mandarin oil blend with a hint of Madagascan ylang ylang oil, which unfolds little by little, like the sun’s rays at dawn. A seductive, compelling bouquet of Indian jasmine sambac absolute and tuberose follows, beating at the heart of the fragrance, tempered by orange blossom with the same delicate weave as fine embroidery dipped in liquid gold. Finally, subtle echoes of musk, amberwood and patchouli heart entwine in a lingering but discreet Eastern trail. The result is a gentle but caressing perfume, feminine and floral yet with the surprising depth of a woody background.

Le Parfum Lumiere is an accord of the most precious essences. For each flower, fruit or wood, Francis Kurkdjian chose premium essential oils distilled using the most refined methods to ensure premium quality raw materials. The fragrances are thus born in India, Italy, Madagascar, South America, which creates an amazing melting pot of cultures and craftsmanship. Indian jasmine sambac absolute adds a warm, almost feral, deeply seductive note, filling the air with scents of white flowers while conjuring up the south, North Africa, the Middle East: all those countries where this generous plant blooms, gifting millions of blossoms every year.

Jasminum sambac absolute is extracted using a solvent. Ylang ylang is a small flower with six petals, green and odourless when it blooms. A few weeks later, as if by magic, the petals turn yellow and the flower develops a wonderful scent. It is picked early in the morning and processed immediately, distilling all the extraordinary olfactory notes to obtain a precious essential oil.

Tuberose is handed down to us by pre-Columbian America, where its intense fragrance was an Aztec favourite. Its white flowers open after sunset, when they release their scent, once considered so hypnotic and even aphrodisiac that it was forbidden to young women. Tuberose actually combines a bouquet of very sensual, feminine scents.

Patchouli heart is an oil extracted by fractional distillation from the dried leaves of Pogostemon 96

patchouly, a shrub native to southeast Asia. This method ensures the essential oil is far more stable than the commonly used version, and has rounder, velvetier accents.

The perfume has its own precious bottle, an evolution of the bottle designed for the original fragrance. It a tribute to ELIE SAAB’s classic light-imbued colours of ivory and gold. The bottle is faceted like a gemstone, gilt but transparent and crystalline, a homage to the encounter between Middle Eastern opulence and pure Western lines. The cap is engraved, also in gold, with the ELIE SAAB maison logo. A chic ivory label with gold edging graces the front of the bottle; the name of the maison and of the perfume are in dark brown lettering, the only colour accent. The outer packaging plays on the same shades: the box is in the ivory of ELIE SAAB’s haute couture creations, featuring the maison’s logo in gold, a gold label,– a faux-ribbon strip that appears to seal the box, protecting its precious contents.

All Things Beauty

UNICO TITANIUM BLUE CERAMIC Unique with its design that transposes the column wheel on the dial side

TITANIUM Titanium is extensively used by Hublot, specifically for its lightness. It displays the best relationship between resistance and weight of any material, which makes it an extremely popular material especially within aeronautics. It also stands out with its resistance to corrosion and its inertia in contact with the skin. Hublot only uses high quality, grade 5 titanium, the strongest there is. Once polished, this material retains a slightly bluish metallic sheen.

UNICO 2 The Unico 2 caliber was designed to equip smaller chronographs and also open the world of Hublot to new enthusiasts. It retains the unique design of its former version with a double coupling system visible from the dial side as well as a 72-hour power reserve.

But thanks to various technical optimizations, including the introduction of a new, flatter automatic winding system, it has been reduced by 1.3 mm in thickness.

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On the Lookout

WHAT’S COMING NEXT: INTERIOR DESIGN TRENDS 2022

Organic remains the key interior design trend in 2022

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t’s been a tough couple of years. There have been highs and lows, and there are still many challenges being faced across the globe. But if the pandemic has taught us anything – it’s that our homes really are our castles. In the face of adversity, home interiors can bring joy and a sense of security. So it’s no wonder people are turning to interior design for escapism.

Everyone’s gone DIY mad, and we can’t wait to share our predictions for interior design trends 2022! Here are some key themes you could be seeing in the coming year.....ready, set, decorate!

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Hold on to your wicker plant pots! Nature and all things raw and organic are still part of the main narrative this year. As we discussed in 2021’s trend predictions, vegetable-based fibres and raw materials are the keys to happiness. The intrinsic connection between the outside world and humans runs so deep that it’s so much more than a trend that dips in and out of fashion. The truth is, our love for natural elements inside the home will likely never fade. So go on, embrace those woven baskets, revive your rattan, and dust off your wallpapering brush to welcome next year’s big botanical wall coverings!

On the Lookout

It’s all about the green living room…

Cottagecore is making a big comeback

Nature-led colours are key for nailing interior design trends in 2022, and the hottest hue is going to be green. Move over navy living rooms – we’re all about green wall coverings and wall paints next year! Deep emerald and quartz are still hot, but multiple shades will come into play, including earthy, herbal or vegetal tones like sage, as well as hues on the green/blue spectrum for an oceanic touch. Mixing different greens to create an organic story will be popular, and house plants will be centre stage. To bring green walls to life, add texture with leafy palms or succulents, contrast with terracotta furnishings, and add metallic finishes such as gold and brass to make everything pop.

The more texture you can add, the better – so don’t be afraid to indulge in tactile rugs, cushions and throws either.

If you loved shabby chic back in the day, 2022 is your time to shine. But just know, this interior design trend is about much more than nostalgic countryside scenes and romantic floral wallpapers. It’s actually a way of life, and the concept of cottagecore is built on embracing a simpler, more sustainable existence. And not just in interiors either. If you make your own sourdough bread, wear vintage Laura Ashley, upcycle anything and everything into planters, you’re a bit cottagecore yourself. Think grandmillennial crafts, think reusing and recycling to tackle textile waste in landfills, and think Scandinavian living concepts but done in a very British and ever so slightly chintzy way.

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On the Lookout

…but make room for optimistic orange When it comes to the overarching interior design trends 2022 has to bring, there’s a clear theme of optimism, hope, recovery and reinvention. Between social unrest and the pandemic, there’s enough to drag anyone down. So joyfulness is the number one goal.

As we navigate a post-COVID world, we’re clearing out the negative and bringing in the positive. Cue Pantone Sunflower 16-1054 TCX, which has been predicted to be a biggie in home decorating. This shade is a burnt golden yellow/orange that tells the tale of a summer afternoon. It’s a story of simple pleasures and carefree living, and it adds instant warmth to any space. But there’s definitely longevity in a deep brownish palette because it can transition seamlessly from summery to autumnal, giving you a year-round colour that delights the senses.

There’ll be mad love for all things retro Retro is nothing new. We’ve witnessed the marble comeback, followed shortly by the throwback to terrazzo. So it’s clear that nostalgia makes us tick. But 2022 could be the year where the 1960s, 70s and 80s really come to life. So much so that it could feel as though we’ve popped back in a time machine. The big obsession next year is likely to be furniture, and we’re talking serious investment pieces that last for decades to come. When it comes to style and shape, anything round and circular will be all the rage. Think smooth, egg-shaped seating, globular footrests, and things that simply look “squishy” to touch. Not only is this a nod to a happier era in our imaginations (pre-Covid and pre-social media), but it’s a cry for comfort. Something that so many of us are desperate for now we’re spending more time working/living in our homes. According to psychology, rounded edges are good for the soul! This is because they create a sense of flow that doesn’t overstimulate. Smooth edges calm and soothe us, putting our minds at ease and helping us relax.

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On the Lookout

Multifunctional space will be a priority For over a year, our homes have been a place of work and recreation. They’ve been busy offices accommodating multiple family members throughout the working week. They’ve been the restaurants we missed in lockdown. They’ve been to the cinema, the playground, and even the gym. So rooms that can serve more than one purpose are more important than ever, particularly when it comes to office space. But instead of just turning dining tables into hot desks, there’s a growing trend for creating stylish home offices in unexpected (and tight) spaces.

It could be a desk under the stairs, a cupboard desk that can be hidden away, or a dedicated corner of a room that is sectioned and defined by a feature wall. Bold wall murals like geometric designs can make an area of a room stand out – and this is key in separating the work zone from the ‘time to switch off’ zone.

Fabrics and wall coverings become one One of the most prominent interior design trends in 2022 is the textile wall trend, an amalgamation of texture, illusion and wallpaper. This is where our favourite fabrics throughout time come to be revived. Think wall murals that have a tactile surface, wall coverings that look like Toile De Jouy, or recreation of granny’s favourite chinoiserie table cloth. And inspired by cottagecore, there are William Morris designs to embrace, as well as those vintage florals that clash charmingly with your grandmillennial curtains! This trend is all about texture, or the illusion of texture, and it oozes a certain quality. A quality that says every inch of your home – even the walls – is carefully considered.

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On the Lookout

FRED LUXURY SMART MIRROR

A

n immaculately designed luxury mirror with a slim profile encased with a champagne gold frame, the Mirror easily adds a touch of elegance to any designer home and bathroom, although that is where the similarity to the traditional mirror ends.

Made of the finest quality materials, the Mirror is waterproof, remains clear of mist and mirror spots, even in the most humid bathroom environment. Much more than a stylish and refined looking glass, it is a butler in the digital era.

If you’re crafty, build it. Individual pieces, the expenses will be 2-way 70% transparent mirror, monitor, raspberry pi, 2″x4″, mounting materials, screws. Or, do what I did and buy this mirror and frame by Vilaros The Mirror is informative and Internet connected; it presents the latest news, weather information, schedule of the day, social media updates while the user gets ready in the morning, without the need to pick up a smartphone.

The Mirror is entertaining; with two crystal-clear speakers built into its anodised brushed aluminium frame. Users can listen to their favourite music, and control the Mirror through voice commands.

The Mirror is energy-friendly; through a motion sensor, its smart display only turns on when a user steps towards it, and dims into a regular mirror when the user walks away.

The Mirror keeps the environment fresh; with an advanced air purifying technology embedded, making every visit to the bathroom a pleasant experience.

The Mirror is a smart platform for third-party lifestyle devices; it easily connects with health monitoring solutions for measuring fitness and sleeping patterns, skin and hair conditions, it teaches children how to brush their teeth with gamified applications, and even prepare your morning cup of coffee while you are in the bathroom. petagadget.com 102

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Photographer: Ammar Abd Rabbo

RED SEA FILM FESTIVAL Jeddah In Focus

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he 10-day Festival showcased 138 films and shorts from 67 countries in 34 languages along with a packed industry programme and diverse range of music events enjoyed by thousands of local, regional and international guests in Jeddah’s UNESCO World Heritage Site old-town (Al Balad), nestled on the eastern shore of the Red Sea. The 16 strong feature, 18 shorts selection and 21 ground-breaking global virtual reality experiences are a celebration of the most exciting, innovative new films and cinematic storytelling from established and emerging filmmakers from the Arab world and Africa.

The inaugural edition recognises the incredible range of talent with the Festival’s Yusr Awards designed to celebrate the highest achievements in storytelling recognising dynamic new voices and beloved established filmmakers across short, feature and experimental filmmaking.

This year’s jury included: President of the Red Sea Features Competition, Academy Award-winning Italian director and writer Giuseppe Tornatore, Tunisian actress Hend Sabry, Palestinian-American director, writer, actress, and producer Cherien Dabis, Mexican festival director and founder of the Morelia International

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Photographer: Ammar Abd Rabbo

Film Festival Daniela Michel and Saudi film director Abdulaziz Alshlahei.

The Red Sea: Shorts Competition Jury was headed by Egyptian director Marwan Hamed and joined by Saudi Arabian actress and director Ahd Kamel and Finnish-Somali director and writer Khadar Ayderus.

President of the Red Sea Features Competition Giuseppe Tornatore said: “The nominees showcased an incredible range of talent across a diverse and fascinating breadth of themes.

This has been an extraordinary experience, we have been moved, provoked, and inspired by these films and it has demonstrated the exceptional filmmaking talent and compelling stories from the Arab world, Africa and Asia. The quality of the nominated films made many of our decisions very difficult.”

Photographer: Ammar Abd Rabbo

Photographer: Ammar Abd Rabbo

At last, the winners are: Best Saudi Film: RUPTURE by Hamzah K. Jamjoom – Saudi Arabia, Audience Award: YOU RESEMBLE ME by Dina Amer – Egypt, France, USA, Red Sea: Immersive Silver Yusr: SAMSARA by HsinChien Huang – Taiwan, Red Sea: Immersive Gold Yusr: END OF NIGHT by David Adler – Denmark, France, Red Sea: Short Competition Golden Yusr: TALA’VISION by Murad Abu Eisheh – Jordan, Germany, Red Sea: Competition Special Mention: FARHA by Darin J. Sallam – Jordan, Red Sea: Competition Best Cinematic Contribution: Amin Jafari for HIT THE ROAD – Iran Red Sea: Competition Best Screenplay: NEIGHBOURS by Mano Khalil – Syria, Switzerland, Red Sea: Competition Best Actor: Adam Ali for his role in EUROPA – Iraq, Italy,

Photographer: Ammar Abd Rabbo 105

Photographer: Ammar Abd Rabbo Kuwait, Red Sea: Competition Best Actress: Arawinda Kirana for her role in: YUNI – Indonesia, Singapore, France, Australia, Red Sea: Competition Best Director: EUROPA by Haider Rashid – Iraq, Italy, Kuwait, Red Sea: Competition Jury Prize: HIT THE ROAD by Panah Panahi – Iran, Red Sea: Competition Best Film: BRIGHTON 4TH by Levan Koguashvili – Georgia, Russia, Bulgaria, USA, Monaco.

The first edition of the Red Sea International Film Festival (RedSeaIFF) in partnership with VOX Cinemas, MBC GROUP and Saudia Airlines closed on a high with the world premiere of the highly anticipated Indian film, ’83 directed by Kabir Khan.

The director walked the VOX Cinemas’ red carpet along with the stars of the film Ranveer Singh, and Deepika Padukone who also serves as a producer on the film.

They were joined by cricket legends on whom the film is based Kapil Dev Mohinder ‘Jimmy’ Amarnath and Srikkanth providing a sensational send off to the Festival’s inaugural edition.

Toni El Massih, Managing Director, VOX Cinemas added, “We are proud to be bringing this inspiring true story to big screens across the region and, thrilled to be sharing it with the world for the first time at the Red Sea International Film Festival. Over the last 10 days, the festival has screened an impressive line-up of films and, as Festival Partner, VOX Cinemas is particularly proud that ‘83 has been selected as the final movie of the inaugural edition.

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Photographer: Ammar Abd Rabbo

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For more information, please visit gaggenau1683.com.au

the Spotlight

THE LUXURY NETWORK KSA PRESENTED A GALA DINNER WELCOMING FORMULA 1 TO KSA

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he Luxury Network Saudi Arabia, which was officially launched in 2019 by its CEO, Abdullah Fakeeh, has hosted an intimate VIP gala dinner in the premium luxury hall of Leylaty located at King Abdul Aziz Road in Jeddah.

The Gala Dinner is a celebration of all the automotive and entertainment expansion that is happening in Saudi Arabia. The country has been rapidly growing across all platforms and has become not only the region’s biggest attraction but also internationally. The Luxury Network KSA, in partnership with Saudi Arabia Grand Prix, came together to celebrate this new era of automotive expansion adding to the overall goals of Vision 2030. This initiative contributes to

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the thriving regional automotive ecosystem and their pursuit to attain success while widening their reach.

Prince Khalid bin Sultan Al Faisal, chairman of the Saudi Automobile and Motorcycle Federation (SAMF), officially inaugurated the circuit in Jeddah. “It means a lot we know Formula 1 is the pinnacle of motorsports, it’s the biggest event that Saudi Arabia will host,” the SAMF chairman said earlier this year during an interview, “It’s very important for the Kingdom, for our youth, for sports, for the economy, and for tourism.”

The Jeddah circuit is the fastest street circuit and it is the longest street circuit in the world and this truly marks a huge milestone for 109

the Spotlight

Saudi Arabia in the international arena. The races will take place from December 3 until December 5, 2021, in Jeddah, where international artists will also be performing like Justin Bieber, David Guetta, ASAP Rocky, Jason Durealy, and many more.

TLN Gala Dinner was co-hosted on stage by Mo Islam the founder of The Mo Show Podcast who talked about the changing dynamics and opportunities for the youth in the Kingdom and Razzan Tarek from Rotana TV. During the gala dinner, His Excellency Seifeldin Usher and The CEO of the Saudi Arabian Grand Prix Mr. Martin Whitaker shed light on all the new changes happening in the Kingdom. They shared their insights on

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the evolving landscape in the Kingdom and how the market has been evolving across different industries.

Sara Chefei, the youngest artist in the Kingdom, performed various iconic music to add to the ambiance of the show. The attendees consist of HNW individuals such as royalty, diplomats, corporate directors, and public figures. Our members from the world’s leading luxury brands also participated in the event. “ The Kingdom has been growing exponentially in terms of the economic ecosystem, as we firmly believe that cross border synergy is the main goal of our platform and to encourage by expanding the network community.

The Luxury Network KSA is proving 111

the Spotlight

to be one of the biggest attractions for all the network headquarters around the world based on the new opportunities that have been encouraging growth and prospects.” said the CEO of The Luxury Network KSA, Abdullah Fakeeh.”

The Luxury Network Network KSA receives full support from its headquarters team in order to become a catalyst in the luxury affinity industry market. We will be hosting luxury key events across the year with HNWI across the Kingdom, reflecting the new economic growth in the Kingdom. The Luxury Network has created a platform that gives brands direct access to all their potential VIP clients by being associated with their events and platforms.

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Brands Directory Abercrombie & Kent

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the ksa edition

ISSUE 02

JAN - FEB 2022

Global CEO The Luxury Network International

CEO The Luxury Network Saudi Arabia

Fares Ghattas

Abdullah Fakeeh

The Luxury Network Saudi Arabia Khalil Al-Alazdi St P.O. Box 2938 Jeddah 23522 Kingdom of Saudi Arabia

Team Members Abdullah Fakeeh + 966 55 559 9595

Tarek Alkateeb +966 56 664 5145

Editor-in-Chief Narges Raiss Creative Assistant Omnya Moaad Naji

Alrand Fakeeh + 966 54 343 4305

Assistant Editor Nour Ghattas Creative Director Reine Nehme

info@theluxurynetwork.sa.com + 966 12 639 5888

www.theluxurynetwork.sa.com

Creative Assistant Zahra Ahmed

Introducing the

Challenger 3500 Smartest cabin | Highest reliability | Sustainably designed businessaircraft.bombardier.com

All information above is true at the time of publication. Bombardier, Challenger, Challenger 3500 and Exceptional by design are registered or non-registered trademarks of Bombardier Inc. or its subsidiaries. © 2021 Bombardier Inc.

Why Join The Luxury Network?

The Luxury Network has been recognized by the British media as ‘the world’s leading luxury affinity marketing group’ and one of the most innovative formulas for the development of new businesses between luxury brands which share the same values, customers and target audience. We build meaningful business relationships and connections in the HNW and UNHW space with over 28 global offices and 500 exclusive member brands worldwide.

With over a decade of experience in the international luxury industry facilitating access to new high-net-worth individuals, our team has developed thousands of strategies for countless companies. The importance of top-end strategic alliances for financial success is indisputable and yet most companies don’t have the time or the resources to create such ongoing business relationships.

We are armed with the right connections to help you form new business alliances with many other luxury brands, to reach each other’s HNW pre-qualified private clients, and showcase your brand’s services and products at our luxury B2C sales or private client events. You will get the opportunity to entertain your clients and invite your prospects to our of B2C luxury events.

The Luxury Network’s team will perform as your extended marketing arm to orchestrate successful collaborations by working closely with your own personal The Luxury Network account manager to develop your business and identify your targets.

For more reasons to join The Luxury Network, please visit our website testimonials and success stories section. You may join The Luxury Network by filling in the form at www.tlnint.com/contact-us or email us at info@tlnint.com and we will take care of the rest for you. www.tln i n t.c om

The Terrace

4K QLED Outdoor TV

When it comes to outdoor TV picture quality, you expect nothing but the best from Samsung. With 4K QLED and the ability to deliver up to 2,000 nit brightness levels, you can now experience superior picture quality and optimised visibility from your favourite outdoor living areas. *An IP55 rating means that the Terrace television has satisfied test conditions protecting against quantities of dust that could interfere with the normal operation of the product but is not fully dust tight. It is also protected against low pressure water jets projected by a thin nozzle from any angle with limited ingress. Individual results may vary. Note: IP55 rating does not mean that the device is waterproof. ^Operates smoothly at temperatures between -30 to 50⁰. Recommended that The Terrace is installed undercover, and is not exposed to direct sunlight or severe weather conditions such as heavy rain and thunderstorms. Recommend wipe down after exposure to water or dust and the cover is used at all times when not in use. The cover is included with TV Purchase. Third party apps may require subscription and availability is subject to change without notice. Third party apps may require subscription and availability is subject to change without notice.

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Nicholas.Spencer@me.knightfrank.com

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For Sales enquiries please contact Nicholas Spencer please contact For Sales enquiries +971 54 Spencer 584 4365 Nicholas Nicholas.Spencer@me.knightfrank.com +971 54 584 4365