The Luxury Network KSA Magazine Issue 04

the ksa edition

YOUSEF SHARBATLY Success Story

LUXURY 360 ISSUE 04 | JUL - AUG 2022

SINGAPORE TOKYO HONG KONG MACAO BANGKOK ISTANBUL

The Shoppes at Marina Bay Sands GINZA SIX Pacific Place Shoppes at Four Seasons | The Promenade Shops at Galaxy Macau Gaysorn | Siam Paragon | ICONSIAM Zorlu Center

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highlights ISSUE 04 | Jul - Aug 2022

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Graff Graffabulous: Design meets craftsmanship

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Chopard: Alpine Eagle KSA edition launch

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TLN KSA Exclusive Interview: Yousef Sharbatly, CEO of Digitect

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Abdul Latif Jameel Motors: Celebrating 25 years of success in Saudi’s motorsports industry

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Sarah Al-Twaim: The Saudi fashion designer opens her second boutique in Jeddah

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Louis Vuitton opens at the Kingdom Centre

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Dior Couture: Autumn/Winter 23 collection

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Hermes: Perfume and Beauty Lands in Saudi Arabia

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Guerlain: Wonders of Nature

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TLN KSA Exclusive Interview: Majed Garoub founder of law firm Majed M. Garoub

Create one aesthetic statement.

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BOUCHE RON INVITATION TO JOURNEY

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illeurs – Elsewhere in French – is where Claire Choisne and her studio are taking us with this new collection. An “elsewhere” where everything becomes possible, without any borders, and where nature is in a raw state.

From the deserts to the oceans, the mountains to the rainforests, Studio Boucheron has confronted and mixed together worlds and materials one could initially think are contradictory; where diamonds meet pebbles and burned wood, gold meets rattan and meteorite.

A palette of beige, sand, and blond illuminated by the sunlight as the warm wind sculpts a silhouette on the dunes: the Sand Woman set is an invitation to a dream-like desert, a vast space of harmonious curves, home to extraordinary animals. Here stones meet plants and precious materials meet rattan.

On the Rotin Diamant (Diamond Rattan) necklace, the natural rattan fibre was humidified before 8

being dried on a brass frame, then a golden rod was inserted in it to maintain its final shape. The High Jewellery traditionally gives a suppleness to hard materials, such as metals and stones; here, the craft rigidifies a supple natural material, to create this spectacular association of rattan and diamonds.

An Art Deco style brooch that transforms into a necklace associate rattan with 379 brilliant-cut diamonds and gold – both yellow and rose. From this arid landscape, some imaginary animals emerge: a majestic Gazelle ring, soft and powerful at the same time. The tenderness of her onyx eyes contrasts with the vigour of her horns, set with baguette diamonds. A 2.15 carat diamond shines proudly on her forehead.

The Pie (Magpie) ring was a challenge: hollowing out a rock crystal block, before inserting a white gold skull set with diamonds.

Besides these imaginary animals, a pair of Coquillage Diamant (Diamond Shell) earrings completes the

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Sand Woman set. Natural shells were chosen and scanned to recreate their texture, curve and shape in gold and diamonds. The result blends natural shell with gold and diamonds, in an unprecedented manner, which questions the meaning of “precious”.

The atmosphere, in this second chapter, is saturated with vibrant tropical colors. The humidity beads down the skin, in a lush untouched rainforest: each piece in this set vibrates to the beat of a dreamy nature. The Feuillage Diamant (Diamond Leaf) cuff bracelet is adorned with a 37.97 carat green tourmaline.

It plays with the appearance of a plant weaving. Made of aluminum, its intense green color comes from a cataphoresis treatment, which is highlighted by thin lines of diamonds giving it a look that is as imposing as this piece is light.

This featherweight effect also applies to a Papillon (Butterlfy) brooch made of Lideopsis Vulgaris butterfly wings, which have been treated to be long lasting before being scanned, to create the gold structure holding them – which reproduces their original curves.

The Toucan bracelet displays a unique play of volumes and colors.

Its powerful beak is sculpted from three distinct citrine blocks that perfectly interlock with one another, creating a gradation of colors.

Its eyes made of onyx and blue titanium, on a background of white

diamonds and black spinels, help to give the toucan his character.

The titanium Serpent bracelet is adorned with a shining lime lacquer and tsavorites. The intricate meshwork gives it the suppleness of a snake. At its side, the Fleur de Paradis (Flower of Paradise) can be worn as a brooch or as a jeweled head piece. It is made of titanium and mimics the silky aspect of this tropical flower.

The solid, grounded Earth Woman invites us to celebrate the power of nature through a primal geology.

The palette of ochre, brown and clay is associated here with organic shapes, both plant and animal. Let us start with the Bois Diamant (Diamond Wood) brooch, a magnetic shoulder brooch. Each petal of this imaginary flower has been scanned before being recreated in Santos rosewood then set on an openwork gold structure. The titanium pistils vibrate delicately which each movement brought to the brooch, emphasizing the illusion of realism, while the chromatic palette questions the idea of nature.

The Papillon Diamant (Diamond Butterfly) single earring, delicately resting on the top of the ear, vibrates to the same beat as real beetle wings, while a pear-shaped diamond surrounds the earlobe.

Plunging into the heart of telluric forces, the Cristaux (Crystals) earrings multiply with cubic effects.

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and scientific research on geometric crystallization, they are interpreted here in rose and white gold, smoky quartz and diamonds.

A large Jack Coquillage (Shell Jack) brooch, perfectly pairing two flecked Conus Marmoreus shells, echoes the emblematic Boucheron Jack design: their subtle beauty is celebrated through a gold and diamond line, underlining their contours, while rock crystal embellishes their ends.

In this world, a fresh breeze blows from a lunar ocean and its vast astral beaches. Slowness, silence and softness characterize this place.

The authentic white pebbles from the Galet Diamant (Diamond Pebble) necklace have been scooped out to be lightened and have almost become translucent. Adorned with gold tattoos, pear-shaped and brilliant-cut diamonds, these pebbles are pierced and linked one by one to each other, which signs the 10

mineral choreography of this Galet Diamant (Diamond Pebble) necklace.

The soft shapes of the stone sculpted by the waves bring us to the Galet Diamant (Diamond Pebble) earrings and the Galet Diamant (Diamond Pebble) ring. At the crossroads of earth and water, a Corail Diamant (Diamond Coral) brooch and a Corail Diamant (Diamond Coral) single earring take on the organic shapes of white coral: the brooch can transform into a head piece and both these jewels look as if they have been picked from an imaginary beach.

An urchin, a fascinating creature from the seabed, was scanned and recreated identically in silver, then treated to give the Oursin Diamant (Diamond Urchin) a milky whiteness on which pearls and diamonds dazzle. The Oursin Diamant (Diamond Urchin) necklace displays the frosted radiance of a princess-cut

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diamond and a brilliant-cut diamond and can be worn in six different ways. Two animals live in this singular environment, depicted as an Ours Polaire (Polar Bear) ring, set with 246 rose-cut diamonds giving it a unique frosted aspect, and as an Elephant ring, whose skin dazzles with full-cut diamonds.

Travelling into the depths of the Earth, this fifth chapter explores the magmatic power of an extreme world, where black meets white.

The spiral structure of a shell, as viewed through an X-ray, is airbrushed onto the mother of pearl elements of this white gold Coquillage (Shell) necklace. This airbrushed motif gives the necklace a three-dimensional illusion from “elsewhere”.

gold, platinum and onyx. The Octopus single earring, designed as a mixture between a tattoo and a sea creature, adorns the head with its white gold arabesques, highlighted by 178 mother of pearl pastilles and 443 brilliant-cut diamonds.

In this “elsewhere” there is only one rule: to reveal the beauty and poetry of nature. In telling this story, Claire Choisne has imagined five different worlds, in which anyone can find a piece of themselves. This is the essence of the collection.

Burned wood meets the clean lines of the almost minimalistic Bois Brûlé Diamant (Diamond Burned Wood) necklace. This three thousand-year-old marsh oak was charred according to the Japanese “Chou Sugi Ban” technique, which confers on it an extraordinary resilience. Its association with diamonds reveals a powerful and unexpected contrast, between materials one could initially think are contradictory The Loup (Wolf) ring depicts a wolf howling at the moon, roaming the paths of the Volcano Man’s world. A protective and a unifying animal, its subtle realism is brought to life through meteorite, diamonds, white 11

REPOSSI: REINVEN TING HIGH JEWELLERY REPOSSI UNVEILS THEIR LOCAL CAMPAIGN, SHOT IN THE MIDDLE-EAST AND SHOWCASING THEIR ICONIC SERTI SUR VIDE AND BLAST JEWELLERY COLLECTIONS

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erti Sur Vide reinvents iconic jewellery classics, like the solitaire ring, with the floating diamonds. The collection is re-interpreted in new compositions, a high jewellery harmonic giving rhythm and structure to a visual symphony.

Firstly revealed as a High jewellery collection, Blast is a modern and bold tribute to tribal stacked bangles and earrings, enhanced by a floating diamond.

Repossi perpetuates the creative family heritage of three generations as a jewellery and high jewellery house. The tradition of this inherited family jewellery house began in Turin in 1957 when Costantino Repossi opened his first boutique after studying industrial design and developing a pronounced taste for Art Deco.

The legacy continued when his son Alberto added an international dimension by moving to Monte-Carlo in the late 70’s and becoming the official jeweller to the royal family 12

of Monaco. From the glamour of the 80’s to the elegance of the Parisien avant-garde when the house settles into the Place Vendome in 1986, Repossi anchors in its time by continuously offering a new incarnation of jewellery.

Gaia Repossi, Creative Director since 2007, has regenerated the vision of the house by reinventing the traditional codes of jewellery.

She combines primitive jewellery with art and architecture to create bold pieces intended to be worn as an « Art à Porter ». Repossi is particularly renowned today for its emblematic collections that play with notions of full and empty as with Serti sur Vide which is characterized by floating diamonds.

Antifer is recognizable with its peaks and sharp angles, and Berbere repeats minimalist lines. The timeless creations with resolutely bold and architectural lines push the limits of traditional craftmanship and position Repossi as the most avant-garde jewellery house on the Place Vendôme

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GRAFF – GRAFFABULOUS DESIGN MEETS CRAFTMANSHIP

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n ode to the formidable force of nature and the majesty of natural diamonds and gems, Graff’s high jewellery campaign for 2022 is an unrivalled display of high jewellery wonder that expresses the pure fantasy of the most fabulous jewels in the world.

For over half a century, Graff has operated at the very pinnacle of the high jewellery industry, discovering and crafting diamonds of brilliance and rarity, transforming the hidden wonders of the earth into spectacular pieces of jewellery that move the heart and stir the soul.

Photographed by rising star Carlijn Jacobs, GRAFFABULOUS presents a peerless trove of extraordinary stones, showcased in more than 80 pieces of high jewellery, each one of a kind. All of the precious stones for which the House is renowned appear in the campaign, revealing the full spectrum of rarity at Graff.

An unprecedented 3,600 carats of diamonds, emeralds, rubies and sapphires are featured, making this among the greatest gatherings of gems ever seen in a single high jewellery campaign.

A TOUR-DE-FORCE OF DESIGN AND CRAFTSMANSHIP Some of the most audacious jewels ever crafted by the House, dreams and desire converge in these intensely precious new creations, which reveal the true artistry of high jewellery at Graff. Displaying 14

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a never-before-seen level of intricacy, diamonds and gemstones are forged into unique design with myriad layers of detail that push the possibilities of Graff’s craft like never before.

Necklaces feature prominently in the collection, carefully orchestrated to display a captivating rhythm that ţēŕijˉ ŕóĻïˉ °ˉ ÈÓ°ŀĻóèŀąˉ ţŀÓČÉŗˉ èįēċˉ one gem to the next. “As designers, we listen to the songs the stones are singing, focusing on the music and the rhythm,” says Anne-Eva Geffroy, Design Director at Graff. “Like

the ripples that emanate outwards when a stone is dropped in water, the tempo increases as the jewels graduate in size until they reach a crescendo: a central motif where the full force of these natural gemstones is concentrated.” ēČĻÓċĬēį°įŗˉ ċēĻóèijˉ ŢįijĻˉ ijÓÓČˉ in the tribal collection have been further explored and expanded upon, challenging Graff’s artisans to custom cut diamonds into innovative shapes to realise these creative arrangements of stones, which are breath-taking in their

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three-dimensionality. Illustrating the excellence of Graff’s craftsmanship and highlighting their textural complexity, an array of high jewellery rings sculpt the light into brave, new forms, with contrasting diamond cuts enhancing the exhilarating sense of perspective.

A SUPERB COLLECTION OF DIAMONDS AND GEMSTONES The House of Graff has always stood èēįˉ ĻïÓˉ ŢČÓijĻʙˉ ĻïÓˉ į°įÓijĻˉ °ČÏˉ ēČąŗˉ the very best gems and in these fantasy pieces, the passion for the exceptional really comes to the fore. Every high jewellery creation begins with the stones and their power to enthral, from a perfect 38 É°į°Ļˉ ˉţ°ŕąÓijijˉ$ŖˉĻŗĬÓˉąą°ˉÉŀijïóēČˉ cut white diamond to an unheated 109 carat Sri Lankan sapphire, a rare treasure that is emblematic of this unparalleled collection of high jewellery.

Equally sublime is Graff’s virtuoso use of colour of the most precious kind. Collected and cared for over many years, breath-taking sapphires, emeralds, rubies and yellow diamonds are masterfully combined in blazing displays of bravura.

These include a phenomenal collection of Fancy Vivid Yellow diamonds, transformed by the House’s ÏÓijóéČÓįijˉóČĻēˉĻïÓˉŢÓįŗˉïóéïąóéïĻˉēèˉ a masterpiece necklace.

Founded by Laurence Graff OBE in 1960, the company remains a family business with Francois Graff (son of Laurence) as CEO and two further family members directing design, merchandising and production.

Graff stewards every stage of the jewellery making process - from the sourcing of each rough stone, through to the cutting, polishing and setting of each piece. With over 60 stores worldwide, Graff has 16

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ambitiously grown from its foundation in the UK to achieve a global presence.

Throughout its rich history, Graff has become the world leader for diamonds of rarity, magnitude and distinction. Perhaps most notably, the House has dominated the list of historical and important rough diamonds discovered, cut and polished this century. Some of those exceptional diamonds include the 302.37 carat Graff Lesedi La Rona, the largest highest colour, highÓijĻˉ Éą°įóĻŗˉ Ïó°ċēČÏˉ ÓŔÓįˉ ÉÓįĻóŢÓÏˉ by the GIA and the world’s largest square emerald cut diamond, The CČŢČóĻŗʙˉ ïÓˉ9į°èèˉ¢ÓČŀijʙˉ ïÓˉTÓijētho Promise, The Delaire Sunrise, The Wittelsbach-Graff, The Graff Perfection, The Graff Pink and The Golden Empress.

THE MOST FABULOUS JEWELS IN THE WORLD Our Unique High jewels are designed and manufactured in our London atelier, where our master craftsmen employ stone-led design techniques to emphasise the beauty of each individual stone. This highly personalised approach extends to our bridal jewellery, with Graff engagement ring collections featuring unique settings that celebrate each and every diamond.

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DAMAS – KEY OF HOPE LIGHTING THE WAY TO A BRIGHTER FUTURE WITH NEW HOPE COLLECTION

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amas Jewellery was established in 1907 and has earned recognition as the leading jewellery retailer and house of jewellery design in the Middle East, with an extensive portfolio of over 180 stores across the GCC.

For over 100 years, Damas has used creativity, innovation, and expertise to create visions of beauty and inspire through unique storytelling, goes one step further, symbolizing the connection that each woman has with women before and beside her and the importance of the collective alongside the individual in Middle $°ijĻÓįČˉ ijēÉóÓĻóÓijʘˉ °ċ°ijˉ ï°ijˉ ijĬÓÉóŢÉ°ąąŗˉ ÉįÓ°ĻÓÏˉ Ļïóijˉ collection as a visual representation of the invaluable óČţŀÓČÉÓˉĻï°ĻˉÓ°Éïˉ°ČÏˉÓŔÓįŗˉŕēċ°Čˉï°ijˉēČˉïÓįˉĬÓÓįijʙˉ symbolizing the chain reaction of support in creating empowered women and resilient communities.

Damas, the Middle East’s leading house of jewellery design, has partnered with Nadine Kanso — the award-winning creative director and founder of Bil Arabi— to launch the latest iteration of its elegant Hope collection, which was initially launched in 2020 during the pandemic highlighting the words hope, togetherness, love.

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Marked by delicate intricacy and exquisite craftsmanship, each stunning piece introduced by the new limited collection is a feat of purposeful elegance. Underlining Nadine’s and Damas’ dedication to creating meaningful jewellery, the range is a testament to the strength and resilience of the region and in support of women across the region, empowering them to be their best selves.

Nadine’s idea was to design heartfelt tokens of love.

Adroitly interlacing Arabic and English to illustrate the power of connection — between people, communities, friends, families, and generations — the collection spotlights the importance of togetherness. Every single new Hope piece is made to be shared — be it as a gift or a physical, shining representation of the emotional ties that bond us.

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The collection is made using 18K yellow gold, with Arabic words that are vividly brought to life with brilliant diamond studs. Featuring necklaces, earrings, bracelets and rings bearing the words “Love” (ΏΣ), “Hope” (ϝϣ΃), and “Togetherness” (˱ Ύϳϭγ), every Damas X Nadine Kanso article is an emphatic symbol of optimism, bridging the gap between cultures and languages.

Damas began its collection journey with prominent and talented ladies, the likes of Mahira Abdel Aziz, celebrated TV anchor and the face of the collection, and [°ŗą°ˉ ąˉQï°ÿ°ʙˉĻïÓˉ $ˀijˉŢįijĻˉèÓċ°ąÓˉŢąċˉÏóįÓÉĻēįʙˉŕïēˉ are continuing to pave the way for younger generaĻóēČijˉēèˉ°ÏċóįóČéˉ°ČÏˉ°ijĬóįóČéˉŕēċÓČˉŕóĻïóČˉĻïÓˉŢÓąÏijˉ ēèˉ°ÉĻóČéʙˉŢąċċ°ĂóČéʙˉ°ČÏˉċÓÏó°ʘˉ °ċ°ijˉóijˉÉēČĻóČŀóČéˉ to build on its legacy of collaborating with outstanding èÓċ°ąÓˉŢéŀįÓijʙˉijŀÉïˉ°ijˉ Ïŕ°ˉ ą °ĂïÓÓąʙˉ °ŀÏóˉ į°Èó°Čˉ polymath who has successfully launched her career in a multitude of areas, including music, business, aviation, and the arts.

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Damas hopes its current and upcoming partnerships will create space for generations of supportive and interconnected women who can learn from and build on each other’s achievements and accomplishments.

The house of jewellery design supported several cases by donating to Al Jalila Foundation in 2020 and 2021, contributing to the organisation’s efforts to improve the quality and provision of women’s healthcare. A ĬēįĻóēČˉ ēèˉ ĻïÓˉ ĬįēŢĻijˉ éÓČÓį°ĻÓÏˉ Èŗˉ ij°ąÓijˉ ēèˉ ĻïÓˉ ČÓŕˉ Hope collection will once again be donated to Al Jalila Foundation.

As the jewellery house of choice from the region to the region, Damas is proud to be continually updating and evolving its keystone collections, launched to encapsulate the brand’s essence and represent the brand’s foundational vision – to empower, embolden, and inspire women at every new stage and endeavour.

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BREGUET TRADITION TOURBILLON 7047

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o mark the date of creation of the Tourbillon by Abraham-Louis Breguet, the Breguet unveils its latest model from the Tradition collection: a timepiece featuring strong colours highlighting what has remained – from past to present – one of the most fascinating horological complications of all times.

The fusée-chain tourbillon transmission device housed in the new Tourbillon 7047 serves to optimise the regularity of the watch’s operation by guaranteeing its constant torque, whatever its winding level is. When the barrel is fully wound, it delivers its maximum force. The chain then acts on the top of the fusée and therefore on its smallest circumference. As the chain unwinds, its torque decreases yet acts in parallel on the widest part of the fusée – its base – thus ensuring the

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constant force of the energy is delivered.

The movement At the heart of its 41 mm platinum case beats Calibre 569, a rhodium-plated hand-wound movement housing 542 components. It is equipped with an inverted in-line lever escapement featuring horns made of silicon, as too is the Breguet balance-spring. This material has many properties, since in addition to being resistant to corrosion and wear, it is insensitive to the óČţŀÓČÉÓˉ ēèˉ ċ°éČÓĻóÉˉ ŢÓąÏijˉ °ČÏˉ improves the chronometry (timekeeping precision) of the timepiece.

Finally, the balance of the Tradition Tourbillon 7047 oscillates at a frequency of 2.5 Hz and has a 50-hour power reserve.

Resolutely contemporary while displaying the House’s emblematic codes, the new Tourbillon 7047 picks up the signatures of the ManufactureBreguet: namely the “Clous de Paris” guilloché pattern on its off-centre gold dial, the traditional Roman numerals and the opentipped hands. Like the watches that inspired it, its dial is secured by three screws.

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IWC SCHAFFHAUSEN PRESENTS EXCLUSIVE BIG PILOT’S WATCH FOR AMG ONE OWNERS

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chaffhausen, 3 June 2022 – In collaboration with its partner Mercedes-AMG, IWC Schaffhausen has created the Big Pilot’s Watch Constant-Force Tourbillon Edition “AMG ONE OWNERS”. Available exclusively for future owners of the performance hybrid MercedesAMG ONE, this masterpiece of horological engineering features the Swiss luxury watch manufacturer’s patented constant-force mechanism, which transmits completely even impulses of force to the escapement. The case is made of titanium aluminide (TiAl), an advanced high-tech material that is extremely challenging to machine. Thanks to its high temperature resistance, this intermetallic compound is also used for components of high-perfor-

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mance engines in motorsport. The striking design features details and colour codes are directly inspired by the Mercedes-AMG ONE.

produce over 1,000 horsepower at a maximum speed of over 350 km/h.

The Big Pilot’s Watch Constant-Force Tourbillon Edition “AMG ONE OWNSince the birth of Formula 1™, engi- ERS” (Ref. 590502) features IWC’s neers have been dreaming of bring- patented constant-force mechaing the supreme technology from nism. This complication disengagthe elite class of motor racing to es the escapement from the direct the streets. After a long engineering ţēŕˉ ēèˉ ĬēŕÓįˉ Ļïįēŀéïˉ ĻïÓˉ ŕïÓÓąˉ journey, Mercedes-AMG is about train and transmits completely to make this dream come true. The even impulses of energy to the esGerman performance and sports cape wheel. As a result, even as the car manufacturer will soon initiate torque in the mainspring diminthe production of the Mercedes- ishes, the balance wheel oscillates AMG ONE hypercar. The two-seater with virtually the same amplitude. will transfer the latest and most ef- In combination with the tourbillon, ŢÉóÓČĻˉ8ēįċŀą°ˉɽ̗ˉˉˉˉˉˉïŗÈįóÏˉĻÓÉï- which compensates for the negative nology almost one to one from the óČţŀÓČÉÓijˉēèˉéį°ŔóĻŗʙˉĻïóijˉÓČijŀįÓijˉ°ˉ į°ÉÓĻį°ÉĂˉ Ļēˉ ĻïÓˉ ijĻįÓÓĻˉ èēįˉ ĻïÓˉ ŢįijĻˉ highly exact rate. The IWC-manutime. The performance hybrid will factured 94800 calibre is manually wound and stores a power reserve “The Mercedes-AMG ONE sets a of 96 hours in its twin barrels. The new benchmark in automotive en- fully blackened movement is visible gineering. It is absolutely remark- through the sapphire glass back. able to see Formula 1™ technology The case back is made of Ceratanioutside the racing track in the usu- um®. Based on a special titanium al urban context. To accompany its alloy, this IWC-developed material launch, we have engineered a time- is as light and rigid as titanium and, piece that similarly represents the at the same time, almost equally as pinnacle of watchmaking and mate- hard and scratch-resistant as cerial science. It combines one of our ramic technically most advanced movements and complications with high TITANIUM ALUMINIDE REFLECTS end performance materials such as IWC’S UNIQUE TITANIUM LEGACY titanium aluminide (TiAl) and CerThe Big Pilot’s Watch Conatanium®,” stant-Force Tourbillon Edition Christoph Grainger-Herr, CEO of ʽ Z9ˉ a[$ˉ a£[$} ʾˉ įÓţÓÉĻijˉ ĻïÓˉ unique competence IWC acquired IWC Schaffhausen in machining titanium since the

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1980s. The case is made of titanium aluminide (TiAl). TiAl is lighter and harder than conventional titanium, highly resistant to corrosion, and biocompatible. This high-tech material belongs to the group of intermetallic compounds. Due to ĻïÓˉ ijĬÓÉóŢÉˉ ċóŖóČéˉ į°Ļóēˉ ēèˉ ĻóĻ°nium and aluminium, atoms and electrons arrange themselves in a particular way. This causes the material to have certain nonmetallic properties in addition to the classic properties of a metal. In the case of TiAl, it is its high temperature resistance that stands out. For this reason, the material is used for the turbine blades of modern jet engines, where lightness and temperature resistance are essential įÓĮŀóįÓċÓČĻijʘˉ CĻijˉ ijĬÓÉóŢÉˉ ĬįēĬÓįties also make it the ideal choice for components of high-performance engines in motorsport.

the raw materials are very high, and the production of the titanium aluminide alloy is costly and complex.

Today, IWC is one of the few watch manufacturer capable of producing a titanium aluminide case. The case of the Big Pilot’s Watch Constant-Force Tourbillon Edition “AMG ONE OWNERS” is elaborately ŢČóijïÓÏˉ ŕóĻïˉ ĬēąóijïÓÏˉ °ČÏˉ ij°ČÏblasted surfaces A DESIGN INSPIRED BY THE MERCEDES-AMG ONE

In addition to the constant-force tourbillon at 9 o’clock,the black dial also features a double moon phase display for the northern and southern hemispheres and a power reserve display at 4 o’clock, reminiscent of a tachometer. The louvred, ring-shaped structure of the outer dial ring takes inspiration from the air inlets that dominate the front Because titanium aluminide has of the Mercedes-AMG ONE. The °ˉ ÏóèŢÉŀąĻˉ ċ°ÉïóČóČéˉ ÈÓï°Ŕóēŀįʙˉ design also features details in Petmanufacturing a TiAl watch case is ronas green – the signature colour a real engineering feat. In addition, of the Mercedes-AMG Petronas the requirements for the purity of Formula One™ team, whose plug-

in hybrid technology the new car brings to the street. A thin ring in Petronas green, for example, marks the transition between the polished and sandblasted parts of the case.

Details in Petronas green can also be found on the dial and on some of the movement components.

The Big Pilot’s Watch Constant-Force Tourbillon Edition ʽ Z9ˉa[$ˉa£[$} ʾˉóijˉŢĻĻÓÏˉŕóĻïˉ a two-tone rubber strap. Manufactured using the so-called multi-component injection moulding process, it is black on the outside and green on the inside. Numerous Mercedes stars in Petronas green are visible on the outer side of the strap.

The Big Pilot’s Watch Constant-Force Tourbillon Edition “AMG ONE OWNERS” will be available exclusively to the future owners of the Mercedes-AMG ONE. If you are a car owner, Mercedes-AMG and IWC Schaffhausen will contact you with information regarding the order process.

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FABERGE ROSE GOLD DIAMON S & RUBY FLUTED 180 EGG. THE ICONIC HOUSE CELEBRATES 180 YEARS WITH A CAPSULE COLLECTION FEATURING GEMFIELDS

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n celebration of the 180-year anniversary of the iconic house of Fabergé, a new capsule collection has launched, and is set to be embraced by modern day collectors and enthusiasts. The 180-year anniversary capsule collection is comprised of the Colours of Love Rose Gold Diamond & Ruby Fluted ‘180’ Egg Pendant and 180 Limited-Edition Rose Gold & Ruby Mini Fluted ‘180’ Egg Objets. Both creations are crafted from 18k rose gold and feature responsibly sourced Gemfields Mozambican rubies.

The first Fabergé jewellery boutique, a basement shop along the city’s most fashionable street in St Petersburg, was opened by Gustav Fabergé in 1842. In 1882, Peter Carl Fabergé took over his father’s jewellery business and, together with his brother Agathon, he quickly transformed it into an international phenomenon that has set the jewellery world alight. The success of the two brothers was in changing the nature of the business and

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evolving it into the most prominent jeweller across Europe. Through his artistic use of materials and colours, Fabergé impressed audiences around the world by fusing engineering with creativity. Fabergé quickly gained the admiration of royals, aristocrats and fashionable clientele across the globe and officially became known as the ‘artist jeweller’. His collections ranged from ingenious objet d’arts, flower studies and small gifts to colourful jewellery using an innovative array of gemstones and colourful enamel that were brought to life, often using the age-old tradition of guilloché enamel. Today, these are treasured in the world’s leading museums and private collections.

The craftsmanship of all Fabergé creations was, and still is, of the very finest standard. This formula of design and craftsmanship has always made Fabergé pieces so desirable: the ultimate objects to own and the gifts of choice.

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Nearly two centuries later, and Fabergé still prevails.

The 180-year capsule collection takes its inspiration from ‘fluted’ gold creations in the Fabergé archive, a technique for which Peter Carl Fabergé was renowned, and which featured heavily in his early works of art.

The gold fluting decoration is considered his trademark style, seen in many of Fabergé’s exquisite pre1917 pieces, which ranged from jewellery to picture frames, cigarette cases and other objets d’art. It can also be seen in modern day creations, including the popular Colours of Love fluted rings.

Fabergé has always been known for surprising audiences with the unexpected. With a height of 62mm and a diameter of just 35mm, the Limited-Edition Rose Gold & Ruby Mini Fluted ‘180’ Egg Objet fits in the palm of your hand – a miniature masterpiece.

The artful fluting brings out the natural beauty of the 18k rose gold, by creating curved surfaces and mixed levels that create contrasting light and shadow. The fluting is arranged in a radial pattern which creates a sense of energy and joy, like the rays of the sun. At the centre on both sides of the egg is a glowing cabochon ruby, responsibly sourced from Gemfields’ Montepuez ruby mine in Mozambique. The rubies have been selected for their exceptional colour, as well as for their symbolism – rubies long being associated with passion, prosperity and protection. A delicate row of smaller Gemfields rubies adds subtle texture and sparkle to the piece, separating the two radial patterns around the circumference. In a playful twist, the egg can be removed from its base.

The objet reflects the colours of the environment around it, as gold is a highly reflective material. When designing the objet, this reflectivity was carefully taken into consideration by Fabergé’s Head Designer, Liisa Tallgren, since this would have a significant impact on the overall appearance of the finished piece. A highly polished, smoothly curved or flat surface would have reflected like a mirror, resulting in a restless and discontinuous look. However, the engraving and texture on this piece distributes light and shadow evenly across the surface, creating a sense of continuity and 27

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Liisa Tallgren, Head of Design at Fabergé, says of the collection: “I’m very proud and grateful to have the chance to continue the legacy started by Gustav Fabergé 180 years ago, and continued by his son Peter Carl Fabergé. Peter Carl’s works of art still fascinate today, and our exciting challenge is to create pieces that have that charm and romance, but with a modern edge. Peter Carl Fabergé and his goldsmiths knew how to bring out the natural beauty of the materials they were using.

They textured metal with chasing, engraving, beading and fluting, which he and his workmasters so skillfully used to enchant everything from picture frames to egg objets. The Third Imperial Egg features fluting most prominently and is a brilliant example of how Fabergé creations are tastefully intricate and not ‘over the top’.”

The Fabergé Colours of Love Rose Gold & Ruby Mini Fluted ‘180’ Limited-Edition Egg Objet ($69,000/£62,760) and Fabergé Colours of Love Rose Gold Diamond & Ruby Fluted ‘180’ Egg Pendant ($8,000/£7,320) are available to purchase at selected Fabergé boutiques and on Faberge.com. harmony. The low points reflect the gold material itself, creating a beautiful golden glow. With 180 numbered pieces being made in commemoration, these objets are destined to be collectors’ items and future heirlooms.

Also launching to celebrate this special moment is the Colours of Love Rose Gold Diamond & Ruby ‘180’ Fluted Egg Pendant. With uniform vertical fluting around the egg’s circumference, to create a tactile surface, this piece perfectly complements the egg objet. A Gemfields Mozambican ruby sits prettily on the base of the egg, radiating a pop of colour when worn. A row of white diamonds is set on the bail for added sparkle.

Gemfields gemstones are mined in Africa; rubies from Mozambique and emeralds from Zambia. Responsible sourcing for Gemfields means implementing industry-leading policies and practices across operations, transparency in the auction sales process, an active role in working groups to modernise the coloured gemstone sector, projects to improve health, education and livelihoods for the communities around the mines and conservation efforts to protect Africa’s great wildlife and biodiversity.

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We build something remarkable into your travel experience. You. For nearly 60 years, Abercrombie & Kent has been creating inspiring luxury adventures on all seven continents in the world’s most remarkable locations, sharing rare encounters and unique cultures.

Now more than ever, as the world starts to reopen, our top priority is you. With more than 55 offices in over 30 countries, our extensive global network staffed by a family of dedicated professionals, is here to help you navigate the new world of travel.

Our worldwide portfolio includes the eternal travel favourites — Kenya, Peru, Italy and Egypt — as well as more off-the-beaten-track, emerging destinations that are utterly captivating and full of intrigue such as Saudi Arabia, South Korea, Iceland and Sri Lanka.

This is luxury travel redefined – exquisite, creative, courageous and enriching – taking travellers out of their comfort zones, in comfort.

So, whether you’re seeking a Small Group Journey in limited company to Central Asia or Southern Africa, a Luxury Expedition Cruise to Antarctica, an air safari through outback Australia or a tailormade journey through Europe, our travel consultants are poised to help.

For unforgettable, every time, choose A&K with confidence.

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CHOPARD ALPINE EAGLE KSA EDITION LAUNCH – PRECISION AND DESIGN

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THE ARAMEDE S MECCA COLLECT ION BRINGING TOGETHER MECHANICAL WATCHMAKING, TIMELESS DESIGN AND PIONEERING TECHNOLOGY

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astertimer Qibla, Mastertimer Salah, Mastertimer Sawm and Mastertimer Salah Tourbillon Automatic, Swiss watchmaker Aramedes shines a spotlight on its Hero product, the Mecca Collection – a line of innovative timepieces that incorporate functions that support Muslims in observing the key practices of the religion.

In order to practice the Islamic faith, one must know the direction to Mecca (Qibla), the daily prayer times (Salah), and the fasting times during Ramadan (Sawm).

“The Aramedes Mecca Collection is a first; having been in the watch industry for over 25 years, it struck me that no premium timepiece with Islamic indicators exist. Following close consultation with many practising Muslims and immense research into the tech that would make these functions possible in

a mechanical watch with classic design, the Mecca Collection was brought to life. I am pleased to say it has been met with immense enthusiasm since its recent launch,” said Tom Morf, Co-Founder & CEO of Aramedes.

“The launch of Aramedes at Dubai Watch Week was a milestone for the event and highlighted the significance of this platform within the watch industry. The timepieces are innovative; and include unique mechanisms that are bound to resonate with collectors in the region. We are honoured to welcome the brand to the Ahmed Seddiqi & Sons portfolio and look forward to a fruitful partnership moving forward.” added Mohammed Abdulmagied Seddiqi, Chief Commercial Officer at Ahmed Seddiqi & Sons.

Due to the complex calculations required and the real-time adjustments of the Islamic indications, it

is impossible to create these functions in a traditional mechanical movement. To solve this problem, the Aramedes team designed and developed the AraTec 1 Module, a patented high-tech electronic component that can be integrated into the watch case along with the mechanical movement.

The wearer’s position is calculated using radio triangulation, and the watch displays the result on a subdial. Each subdial has its own step motor on the module that controls the hands of the analogue displays.

Mastertimer Salah Tourbillon Automatic – The patented AraTec 1 Module

The Mecca Collection comprises four models, all in stainless steel cases; some models are also offered in bronze and platinum. With 34

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the current prayer time, the Salah indicator automatically moves to the next prayer time. The Islamic indications are complemented by a traditional, mechanical display of hours, minutes and central seconds. The Mastertimer Salah is offered in a choice of five dial colours, including a UAE Limited Edition in green with copper sub dials.

Mastertimer Sawm

subtle echoes of 1960s and ’70s style, the designs are restrained and timeless, featuring convex box-shaped sapphire crystals, and watch cases with curved lugs and a mix of brushed and polished finishes. Classical fine watchmaking details include sunray-brushed dials and applied hour markers.

The owner uses the Aramedes Mastertimer App to initialise and calibrate the watch, connecting it via Bluetooth by using the pusher at 2 o’clock on the watch case. Once calibrated, the watch and its module work independently of the app and phone. When the owner changes location significantly relative to Mecca, a notification appears on their phone asking the user if they’d like to update the location on the watch. Synchronization is as simple as opening the app.

Mastertimer Qibla

Indicates the direction of Mecca (Qibla). The pusher at 2 o’clock activates this function in the subdial at 6 o’clock, which complements the mechanical display of hours,

minutes and central seconds. The watch is offered in a choice of two dial colours, silver or fumé.

Mastertimer Salah

Displays the next prayer time (Salah) in a sub-dial at 9 o’clock as well as the direction of Mecca in a sub-dial at 3 o’clock, and incorporates an alarm that vibrates silently at the appropriate time. The alarm can be activated and deactivated by the pusher at 4 o’clock on the watch case. Fifteen minutes after

Shows fasting times during Ramadan (Sawm) with a sunrise/sunset indicator at 6 o’clock, supplementing the Qibla and Salah functions.

These indications are complemented by a traditional, mechanical display of hours, minutes and central seconds. Mastertimer Sawm is offered in a choice of three dial colours.

Mastertimer Salah Tourbillon Automatic

Offers all of the features of the Mastertimer Salah, with the addition of a flying tourbillon in a titanium cage.

The automatic movement features twin barrels and a 22-carat gold rotor, and the watch is offered in a choice of three dial colours. Cases are available in stainless steel, bronze and platinum.

Based in Zürich, Aramedes was created to bring the subtle magic of classic timepieces into the digital age. The founders have taken all of the things they love about Swiss watchmaking and advanced technology and combined them in an entirely new way – mechanical movements, high tech, and classic design, all intelligently integrated.

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BACK TO BLACK WHEN THE STRENGTH OF ONYX MEETS THE SOFTNESS OF ROSE GOLD

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8óįijĻˉ ŀČŔÓóąÓÏˉ óČˉ ɾɼɾɼʙˉ Ļïóijˉ óČijĻ°ČĻąŗˉ óÉēČóÉˉ ÉēąąÓÉĻóēČˉ óijˉóČijĬóįÓÏˉÈŗˉĻ°ąóijċ°ČˉċÓÏ°ąąóēČijʙˉÉēċÈóČóČéˉ°ˉĬ°ąÓĻĻÓˉ ēèˉČóČÓˉijï°ÏÓijˉ°ÉįēijijˉŢČÓˉ°ČÏˉēįé°ČóÉˉijĻēČÓijʚˉċēĻïÓįʵēèĬÓ°įąʙˉ ą°Ĭóijˉ ą°Şŀąóʙˉ ĻŀįĮŀēóijÓʙˉ ċ°ą°ÉïóĻÓʙˉ ēČŗŖʙˉ ÉēįČÓąó°Čˉ°ČÏˉŞóįóÉēĻÓˉŕēēÏʘˉ [ÓÉĂą°ÉÓijʙˉ Èį°ÉÓąÓĻijˉ °ČÏˉ įóČéijʙˉ ĻïÓˉ ĬóÓÉÓijˉ °įÓˉ °Čˉ ēÏÓˉ ĻēˉÉēąēŀįˉóČˉóĻijˉĬŀįÓijĻˉèēįċʙˉēèèÓįóČéˉóČŢČóĻÓˉĬēijijóÈóąóĻóÓijˉĻēˉÓŖĬįÓijijˉĬÓįijēČ°ąóĻŗʘˉ CČˉɾɼɾɾʙˉ¢°ąÔįóÓˉZÓijijóĂ°ˉŕÓČĻˉ°ˉijĻÓĬˉèŀįĻïÓįˉóČˉÉēċÈóČóČéˉ ĻïÓˉÏÓÓĬˉÈą°ÉĂˉēèˉēČŗŖˉŕóĻïˉįēijÓˉéēąÏʙˉĬįēŔóČéˉ°ijˉ°ČˉŀČ-

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Brilliant Bijoux ĬįÓÉÓÏÓČĻÓÏˉĬįēĬēij°ąʘˉ ïÓˉÏÓijóéČÓįˉŀČÏÓįąóČÓijˉïÓįˉÏÓijóįÓˉĻēˉóąąŀijĻį°ĻÓˉĻïÓˉijŀÈĻąÓˉÏŀ°ąóĻŗˉĻï°ĻˉÉēï°ÈóĻijˉŕóĻïóČʘ ʿ£ïóąÓˉēČŗŖˉóijˉ°ČˉóČĻÓČijÓˉijĻēČÓʙˉ°ˉijŗċÈēąˉēèˉijĻįÓČéĻïˉ °ČÏˉ ijÓąèÉēČŢÏÓČÉÓʙˉ įēijÓˉ éēąÏˉ óijˉ ijēèĻʙˉ ijÓÏŀÉĻóŔÓʙˉ °ČÏˉ įēċ°ČĻóÉʘˉ Cˉ ÏÓijóéČÓÏˉ ĻïÓijÓˉ ČÓŕˉ ÿÓŕÓąijʙˉ ąóĂÓˉ ĻēÏ°ŗˀijˉ ŕēċÓČʙˉŕïēˉ°įÓˉČēˉąēČéÓįˉ°èį°óÏˉĻēˉ°ijijÓįĻˉĻïÓċijÓąŔÓijˉ ēČˉ °ˉ Ï°óąŗˉ È°ijóijʙˉ ŕïóąÓˉ °Ļˉ ĻïÓˉ ij°ċÓˉ ĻóċÓˉ ċ°óČĻ°óČóČéˉ ĻïÓóįˉ èÓċóČóČóĻŗʘˀˉ ¢°ąÔįóÓˉ ZÓijijóĂ°ʙˉ 8ēŀČÏÓįˉ ̒ˉ įĻóijĻóÉˉ óįÓÉĻēįˉēèˉZÓijijóĂ°ʘ ïÓijÓˉ ÿÓŕÓąijˉ °įÓˉ °ˉ ÈēąÏˉ ÉēČĻį°ijĻˉ ēèˉ Èą°ÉĂˉ °ČÏˉ ÈŀįČóijïÓÏˉ ĬóČĂʙˉ ÓČï°ČÉóČéˉ ĻïÓˉ ijĬ°įĂąÓˉ ēèˉ ĻïÓˉ Ïó°ċēČÏijʘˉ ïÓŗˉ ijŗċÈēąóijÓˉ ĻïÓˉ ŀČóēČˉ ēèˉ Ļŕēˉ ēĬĬēijóĻÓijʙˉ ąóĂÓˉ ¥óČˉ °ČÏˉ ¥°Čéʙˉ Ļŕēˉ °ČĻ°éēČóijĻóÉˉ °ČÏˉ ŗÓĻˉ ÉēċĬąÓċÓČĻ°įŗˉ èēįÉÓijʘˉaČŗŖˉóijˉ°ąijēˉ°ˉïŗĬČēĻóÉˉijĻēČÓˉÈŗˉĻïÓˉÏÓĬĻïˉēèˉ óĻijˉŔóÈį°ČÉŗˉŕóĻïˉąóéïĻʙˉąóĂÓˉ°ČˉaŀĻįÓʵ[ēóįˉĬ°óČĻóČéˉÈŗˉ ēŀą°éÓʙˉēįˉĻïÓˉĬēŕÓįˉēèˉ°ˉĬóÓÉÓˉēèˉąÓ°ĻïÓįʘˉ óċÓąÓijijˉ°ČÏˉóÉēČóÉʙˉóĻijˉÈą°ÉĂˉÉēąēŀįˉéóŔÓijˉóĻˉĻïÓˉŀČÏÓČó°ÈąÓˉè°ijïóēČˉ°ÉÉÓČĻˉĻï°ĻˉóijˉÏÓÓĬąŗˉÉïÓįóijïÓÏˉÈŗˉZÓijijóĂ°ʘˉ ïÓijÓˉą°ĻÓijĻˉ°ÏÏóĻóēČijˉĻēˉĻïÓˉTŀÉĂŗˉZēŔÓˉ ēąēįˉÉēąąÓÉĻóēČˉÈįē°ÏÓČijˉĻïÓˉĬēijijóÈóąóĻóÓijˉĻēˉèįÓÓˉēŀįijÓąŔÓijˉ°ˉąóĻĻąÓˉ ċēįÓˉèįēċˉĻïÓˉĻį°ÏóĻóēČ°ąˉÉēÏÓijˉēèˉÿÓŕÓąąÓįŗʘ

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YOUSEF SHARBATLY – CEO OF DIGITECT

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igitect is a 360 creative agency that provides its clients with comprehensive IT solutions, app and website development in addition to digital and conventional marketing for brands in Saudi Arabia.

Spearheaded by Yousef Sharbatly, he acquired his Master of Business Administration at SOAS University of London, the multicultural and international teaching body ranked as the one of best in business and management in the UK and Europe. He is the CEO of Digitect alongside his brother Hassan Sharbatly, Chairman of Digitect.

With more than 20 years of experience, hundreds of employees and multicultural team, the award-winning company boasts a plethora of clients from local community-based entities to major international brands.

Narges Raiss discusses with The Luxury Network – KSA Edition cover personality, Youssef Sharbatly about all things marketing and how Saudi market is ready to take business opportunities to the next level.

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The Leader

2. What is your vision for your company?

The vision is to provide clients with an all-in-one, 360-degree media platform with the best solutions, quality, and price, so we can help them to grow their businesses and drive profitability through adaptive marketing. We want to offer world-class services right here in the Kingdom, by a homegrown Saudi company.

3. How is the market for digital solution provider in Saudi Arabia at the moment?

1. You come from a leading business family in Saudi Arabia, with major investment in banking, real estate developments hospitality, automotive and general trading – why did you decide to venture into the digital world, IT solution provider and creative agency?

Coming from a leading business family in the Kingdom for over 100 years, I noticed a gap in the Saudi market in 2019. It was underserved in digital marketing, IT, social media management, media, BTL/ATL, and app innovations.

IT solutions such as websites, can easily help businesses sell products, and improve customer interactions. As for Digital solutions, they are very effective to improve the productivity of the businesses as they eliminate many factors that may affect the productivity of the business.

Saudi Arabia is a land ripe with digital marketing opportunities. With an internet population of just over 33.58 million Internet users in 2021; increased by 1.3 million (+4.2%) between 2020 and 2021, there is a high demand for online goods and services. Saudi Arabia is the market with the largest online marketing potential in the region. If you are looking to get a taste of marketing in the Middle East, Saudi is where to start. Essential ingredients to any marketing campaign in this country is a solid knowledge of Arabic, culture, and what online channels are the most effective at reaching Saudis.

4. With mega-project taking shape in the Kingdom now, how do you position the company along those lines?

At DIGITECT, we act as catalysts of change in shaping a thriving future. We are ‘Saudi@Heart’, with a diverse group of forward-thinking professionals who can see the opportunity within challenge. We help local and international brands adapt to rapid shifts in consumer preferences and to thrive through transformational strategic and digital solutions. We recently pushed our global and local clients to participate in both Jeddah and Riyadh Season festivals. As part of Al Nahla Group, Samaco took a prominent role in participating and supporting the first F1 Saudi Arabian Grand Prix (SAGP) by having an exclusive and private suite for its 39

The Leader

5. How do you participate in the national vision of 2030?

I built a professional team, with many of our people having previously worked for international agencies, and together we work collaboratively to fill the market gaps and thrive with the booming economy as we are committed to empowering our community, and educating future generations, in line with Saudi Vision 2030.

Entrusted with continuing this generational legacy, I am deeply vested in the Kingdom’s socio-economic progress and is driven by his belief in Saudization, empowering the next generation of nationals, giving back to the local community and creating jobs. In support of Saudi’s Vision 2030, Digitect has also instituted an internship program offering college students from Dar Al-Hekma University, the opportunity to train in Media, Advertising and Communications.

6. Can you share with us a few milestone projects that you have worked on?

At DIGITECT we are lucky to be working with many of Saudi Arabia and the world’s top brands across a diverse range of industries. Respected healthcare partners include Al Borg Laboratories, GNP Hospital, and Magrabi Hospitals and Centers, while food and beverage partners include Nespresso, Angelina, Red Bull, Shrimp Zone, and McDonald’s.

partners and brands at the Paddock Club, the pinnacle of hospitality in entertainment in Formula 1. We additionally handled an internal employee’s event for JCDC for the launch of Jeddah New Central City.

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Our IT partners include world-leading brands such as Microsoft. Our automotive partners include KIA, Jetour, GMC, Chevrolet, Dongfeng, Bentley, Ferrari, Porsche, and Lamborghini, as well as leading car distributor, National Marketing Company (NMC). We have also been appointed as the official media partner for Abdul Samad Al Qurashi – the region’s leading Arabian fragrance house.

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The Leader

7. What kind of challenges did you face and how did you overcome them?

In 2020, as economies the world over were bearing the brunt of the global pandemic and businesses were closing down their shutters, I accurately identified growth opportunities to establish Digitect. Assembling an accomplished group of industry thought leaders, I created a homegrown Saudi agency that understood the local market and deployed transformational strategic and digital solutions to enable businesses to not just adapt to the dynamic environment, but to thrive in it.

8. You have steadily reached a leading position in the market; how do you analyse your company’s success?

My vast network, coupled with my ability to create and nurture robust strategic partnerships, has resulted in Digitect being appointed the official media partner for Abdul Samad Al Qurashi – the region’s leading Arabian fragrance house.

Domestically, Digitect proudly represents powerhouse brands including Abdul Latif Jameel Real Estate, Al Borg Diagnostics, Al Othaim Markets, KIA, Jetour, GMC, NMC, Al Tawkilat, Angelina, ELAF Group of Hotels, Nice Stores, and Shrimp Zone.

9. How has business evolved from the time you started until nowadays?

Digitect scaled from a 2-person startup in Jeddah into a 150+ strong regional workforce with offices in Riyadh, Beirut and Dubai. Witnessing exponential growth in just over 2 years in an unforgiving COVID-19-afflicted climate, Digitect has secured market leadership in the Kingdom, as evidenced by our multi-sector client portfolio across F&B, Hospitality, Technology, Retail, e-Commerce, Healthcare, Energy and Automotive. Offering invaluable local and cultural insight along with 42

cutting-edge tech-driven capabilities, Digitect has won the trust of iconic global brands. Today, Digitect dominates the Jeddah media market as the biggest media buying unit in billing volumes (IPSOS, 2022).

Interview conducted by Narges Raiss

BMW M 50 JAHRE THE BMW M4 EDITION MODEL MARKING THE COMPANY’S ANNIVERSARY

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On the Road

ïÓˉ ÓŖÉąŀijóŔÓˉ Éï°į°ÉĻÓįˉ ēèˉ ĻïÓˉ ÓÏóĻóēČˉ ċēÏÓąijˉ óijˉ ĻïÓˉ įÓijŀąĻˉēèˉ°ˉċ°įĂÓĻʵijĬÓÉóŢÉˉÉēČŢéŀį°ĻóēČˉŕóĻïˉŀČóĮŀÓˉ ÏÓijóéČˉèÓ°ĻŀįÓijˉ°ČÏˉ°ˉijĻįóÉĻąŗˉąóċóĻÓÏˉČŀċÈÓįˉēèˉŀČóĻijˉ óČˉÓ°ÉïˉÉ°ijÓʘˉCČˉĻïóijˉŕ°ŗʙˉè°ijÉóČ°ĻóČéˉį°įóĻóÓijˉ°įÓˉÉįÓ°ĻÓÏˉèēįˉĻïÓˉċēijĻˉóċĬēįĻ°ČĻˉ°ŀĻēċēĻóŔÓˉċ°įĂÓĻijˉ°įēŀČÏˉ ĻïÓˉŕēįąÏʘˉ8ēįˉĻïÓˉÓŖĻÓįóēįˉĬ°óČĻŕēįĂˉēèˉĻïÓˉÓÏóĻóēČˉŔÓïóÉąÓijʙˉijĻŗąÓʵÏÓŢČóČéˉÉēąēŀįijˉèįēċˉĻïÓˉïóijĻēįŗˉēèˉ Z£ˉ Zˉ 9ċÈ?ˉ °įÓˉ ÈÓóČéˉįÓóijijŀÓÏʘˉ ïÓijÓˉ°įÓˉÉēċĬąÓċÓČĻÓÏˉÈŗˉZˉèēįéÓÏˉŕïÓÓąijˉóČˉ°ˉijóċóą°įąŗˉÓŖÉąŀijóŔÓˉÉēąēŀįˉ ijÉïÓċÓˉ°ČÏˉijĻįóĂóČéˉ°ÉÉÓČĻijˉóČˉĻïÓˉóČĻÓįóēįʘ CČˉ ĻïÓˉ ZóÏÏąÓˉ $°ijĻˉ °ČÏˉ ēĻïÓįˉ ijÓąÓÉĻÓÏˉ ij°ąÓijˉ įÓéóēČijʙˉ Z£ˉ Zˉ 9ċÈ?ˉ óijˉ ēèèÓįóČéˉ °Čˉ ÓŖÉąŀijóŔÓˉ ÓÏóĻóēČˉ ēèˉ ĻïÓˉ Z£ˉZʀˉ ēŀĬÓˉĻēˉċ°įĂˉóĻijˉ°ČČóŔÓįij°įŗʘˉ ïÓˉĻŕēʵÏēēįˉ Z£ˉZˉʁɼˉO°ïįÓˉÓÏóĻóēČˉÉēċÓijˉóČˉĻïÓˉÓŖĻÓįóēįˉÉēąēŀįijˉ °įÈēČˉ ą°ÉĂʙˉ Z°É°ēˉ ąŀÓʙˉ į°ČÏijˉ ?°ĻÉïˉ 9įÓŗʙˉ Cċēą°ˉ }ÓÏˉ°ČÏˉ °ČˉZ°įóČēˉ ąŀÓʘˉ ïÓóįˉÓŖĬįÓijijóŔÓˉ°ĬĬÓ°į°ČÉÓˉ óijˉÓČï°ČÉÓÏˉÈŗˉɽʅʵóČÉïˉZˉèēįéÓÏˉŕïÓÓąijˉēČˉĻïÓˉèįēČĻˉ °ŖąÓˉ °ČÏˉ ɾɼʵóČÉïˉ ŕïÓÓąijˉ ēČˉ ĻïÓˉ įÓ°įˉ °ŖąÓˉ èÓ°ĻŀįóČéˉ °ˉ ÏēŀÈąÓʵijĬēĂÓˉÏÓijóéČʙˉŕïóÉïˉ°įÓˉÈÓóČéˉēèèÓįÓÏˉèēįˉĻïÓˉ

45

On the Road

ŢįijĻˉ ĻóċÓˉ óČˉ ĻïÓˉ Éēąēŀįijˉ aįÈóĻˉ 9įÓŗˉ Z°ĻĻˉ °ČÏˉ 9ēąÏˉ įēČŞÓˉċ°ĻĻʘ CČˉĻïÓˉóČĻÓįóēįˉēèˉ°ąąˉÓÏóĻóēČˉŔÓïóÉąÓijˉÈ°ijÓÏˉēČˉĻïÓˉ Z£ˉ Zʀˉ ēŀĬÓʙˉÏēēįˉijóąąˉĬ°ČÓąijˉÈÓ°įóČéˉĻïÓˉąÓĻĻÓįóČéˉʽ$ÏóĻóēČˉ ʁɼˉ O°ïįÓˉ Z£ˉ Zʾʙˉ °ˉ ċÓĻ°ąˉ Ĭą°ĮŀÓˉ ēČˉ ĻïÓˉ ÉÓČĻįÓˉ ÉēČijēąÓˉŕóĻïˉĻïÓˉąÓĻĻÓįóČéˉʽZʀˉ$ÏóĻóēČˉʁɼˉO°ïįÓˉ Z£ˉ Zʾˉ °ČÏˉ °ˉ ÉēįįÓijĬēČÏóČéˉ óċĬįóČĻˉ ēČˉ ĻïÓˉ ïÓ°ÏįÓijĻijˉ ēèˉ ĻïÓˉijĻ°ČÏ°įÏˉZˉijĬēįĻijˉijÓ°Ļijˉ°ČÏˉĻïÓˉēĬĻóēČ°ąˉZˉÉ°įÈēČˉ ÈŀÉĂÓĻˉijÓ°ĻijˉèēįˉÏįóŔÓįˉ°ČÏˉèįēČĻˉĬ°ijijÓČéÓįˉïóČĻˉ°ĻˉĻïÓˉ °ČČóŔÓįij°įŗʘ ïÓˉʽ$ÏóĻóēČˉʁɼˉO°ïįÓˉ Z£ˉZʾˉąÓĻĻÓįóČéˉēČˉĻïÓˉÏēēįˉijóąąˉ Ļįóċijˉ°ČÏˉZˉijĻįóĬÓijˉēČˉĻïÓˉïÓ°ÏįÓijĻijˉēèˉĻïÓˉèįēČĻˉ°ČÏˉ ēŀĻÓįˉ įÓ°įˉ ijÓ°Ļijˉ Éï°į°ÉĻÓįóijÓˉ ĻïÓˉ óČĻÓįóēįʘˉ ZēįÓēŔÓįʙˉ °Čˉ ÓŖÉąŀijóŔÓˉ ijÓ°ċˉ Ĭ°ĻĻÓįČˉ °ÏēįČijˉ ÈēĻïˉ ĻïÓˉ ijĻ°ČÏ°įÏˉ Zˉ ijĬēįĻijˉ ijÓ°Ļijˉ °ČÏˉ ĻïÓˉ ēĬĻóēČ°ąąŗˉ °Ŕ°óą°ÈąÓˉ Zˉ É°įÈēČˉ ÈŀÉĂÓĻˉijÓ°ĻijˉēèˉĻïÓˉÓÏóĻóēČˉŔÓïóÉąÓijʘˉ ˉċÓĻ°ąˉĬą°ĮŀÓˉēČˉ ĻïÓˉ ÉŀĬïēąÏÓįˉ ÉēŔÓįˉ ēèˉ ĻïÓˉ ÉÓČĻįÓˉ ÉēČijēąÓˉ ÈÓ°įijˉ ĻïÓˉ óČijÉįóĬĻóēČˉʽZɿˉ$ÏóĻóēČˉʁɼˉO°ïįÓˉ Z£ˉZʾˉ°ČÏˉĻïÓˉįÓèÓįÓČÉÓˉʽɽʥʁɼɼʾʘ £óĻïˉ óĻijˉ èēŀįˉ Èį°ČÏijˉ Z£ʙˉ ZC[Cʙˉ }ēąąijʵ}ēŗÉÓˉ °ČÏˉ Z£ˉZēĻēįį°ÏʙˉĻïÓˉ Z£ˉ9įēŀĬˉóijˉĻïÓˉŕēįąÏˀijˉąÓ°ÏóČéˉ ĬįÓċóŀċˉ ċ°Čŀè°ÉĻŀįÓįˉ ēèˉ °ŀĻēċēÈóąÓijˉ °ČÏˉ ċēĻēįÉŗÉąÓijˉ°ČÏˉ°ąijēˉĬįēŔóÏÓijˉĬįÓċóŀċˉŢČ°ČÉó°ąˉ°ČÏˉċēÈóąóĻŗˉ ijÓįŔóÉÓijʘˉ ïÓˉ ijŀÉÉÓijijˉ ēèˉ ĻïÓˉ Z£ˉ 9įēŀĬˉ ï°ijˉ °ąŕ°ŗijˉ ÈÓÓČˉÈ°ijÓÏˉēČˉąēČéʵĻÓįċˉĻïóČĂóČéˉ°ČÏˉįÓijĬēČijóÈąÓˉ°ÉĻóēČʘˉ ïÓˉÉēċĬ°ČŗˉijÓĻˉĻïÓˉÉēŀįijÓˉèēįˉĻïÓˉèŀĻŀįÓˉ°Ļˉ°Čˉ Ó°įąŗˉ ijĻ°éÓˉ °ČÏˉ ÉēČijóijĻÓČĻąŗˉ ċ°ĂÓijˉ ijŀijĻ°óČ°ÈóąóĻŗˉ °ČÏˉ ÓèŢÉóÓČĻˉįÓijēŀįÉÓˉċ°Č°éÓċÓČĻˉÉÓČĻį°ąˉĻēˉóĻijˉijĻį°ĻÓéóÉˉ ÏóįÓÉĻóēČʙˉ èįēċˉ ĻïÓˉ ijŀĬĬąŗˉ Éï°óČˉ Ļïįēŀéïˉ ĬįēÏŀÉĻóēČˉ ĻēˉĻïÓˉÓČÏˉēèˉĻïÓˉŀijÓˉĬï°ijÓˉēèˉ°ąąˉĬįēÏŀÉĻijʘ 46

THE WORLD AHEAD OF US

I N D I A‘ S W O N D E R S A N D T H E M AG I C O F T H E FA R E A ST

On board the exclusive luxury ship MS EUROPA 2, you will enjoy an unforgettable time in a small circle of a maximum of 500 passengers. The 5-stars-plus ship (according to the Berlitz Cruise Guide 2020) offers lots of extra space per guest and exclusively outdoor suites with their own veranda. You can also look forward to unique on-shore impressions: be fascinated by Indias colourful beauty, picturesque natural scenery in Sri Lanka and dazzling big cities. www.hl-cruises.com/europa2

Mumbai – Port Kelang (Kuala Lumpur) I 24 Nov – 08 Dec 2022 14 Days | EUX2228 Mumbai – Goa – Cochin – Colombo – Galle – Hambantota – Trincomalee – Port Kelang (Kuala Lumpur) From GBP 7,650 per person Cruise only, Guaranteed Veranda or Ocean Suite (Cat. 0), double occupancy

Port Kelang (Kuala Lumpur) – Benoa (Bali) I 08 Dec – 20 Dec 2022 14 Days | EUX2229 Port Kelang (Kuala Lumpur) – George Town – Porto Malai – Singapore – Jakarta – Semarang – Benoa (Bali) From GBP 5,800 per person

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KEEPING YOU SAFE.

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Cruise only, Guaranteed Veranda or Ocean Suite (Cat. 0), double occupancy

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The regular hygiene inspections on our ships comply with national and international healthcare standards. www.hl-cruises.com/travel-safely

Hapag-Lloyd Cruises, a TUI Cruises GmbH company, Heidenkampsweg 58, 20097 Hamburg, Germany Free phone: UK 08000 513829 service@hl-cruises.com

ABDUL LATIF JAMEEL MOTORS CELEBRATING 25 YEARS OF SUCCESS IN SAUDI’S MOTORSPORTS INDUSTRY

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bdul Latif Jameel Motors, an authorized distributor of Toyota vehicles in Saudi Arabia since 1955, celebrated its 25th anniversary of supporting motorsports at an event which took place at the Jeddah Corniche Circuit, on 26 May 2022.

Under the patronage of HRH Prince Khalid bin Sultan Al-Abdullah Al-Faisal, and organized in collaboration with Saudi Arabian Automobile and Motorcycle Federation (SAMF) and Abdul Latif Jameel Motors, the event welcomed pioneeróČéˉ ŢéŀįÓijˉ óČˉ ĻïÓˉ ŕēįąÏˉ ēèˉ ċēĻēį48

sport and celebrated the Kingdom’s long history of passion and recent achievements in motorsport.

Since 1997, Abdul Latif Jameel Motors has been committed to creating opportunities and bolstering Saudi Arabia’s motorsports scene.

From supporting the legendary Captain Abdullah Bakhashab in the 1997 Middle East Rally ChampiēČijïóĬʙˉ Ļēˉ óČóĻó°ĻóČéˉ ĻïÓˉ ŢįijĻˉ į°ÉÓˉ in the country in 2001, the Toyota Race of Champions, the Company ï°ijˉĬą°ŗÓÏˉ°ˉijóéČóŢÉ°ČĻˉįēąÓˉóČˉÓČsuring the continuation of the sport.

Abdul Latif Jameel Motors has long

supported motorsports, witnessing the Kingdom’s evolution as a home Ļēˉ ċ°Čŗˉ įÓéóēČ°ąˉ ŢįijĻijʙˉ óČÉąŀÏóČéˉ the launch of Rally Jameel this year. ïÓˉ ŢįijĻʵÓŔÓįˉ ēèèʵįē°Ïˉ Č°Ŕóé°ĻóēČˉ į°ąąŗˉèēįˉŕēċÓČˉÏįóŔÓįijʙˉĻïÓˉŢįijĻˉēèˉ its kind in the Arab world, set a new ÈÓČÉïċ°įĂˉ °ČÏˉ °ˉ įÓÉÓČĻˉ ŢįijĻˉ èēįˉ women’s motorsports in the country and the region.

Under the leadership of HRH Prince Khalid bin Sultan Al-Abdullah Al-Faisal, President of the SAMF, Abdul Latif Jameel Motors continues to follow his esteemed directive to encourage and cultivate the

On the Road

talents of the youth, while promoting, and facilitating accessible motorsports. The Company is fully committed to helping support the industry, encouraging and empowering all members of society to take part and play a role in motorsports.

won the World Cup for the T3 DeijÓįĻˉ °ÿ°ˉ}°ąąŗˉ°èĻÓįˉŢČóijïóČéˉèēŀįĻïˉ in Baja Italy, the eighth round of the championship, and one before the ŢČ°ąˉ įēŀČÏʘˉ ĂÓÓąˉ ċ°ÏÓˉ ïóijĻēįŗˉ °ijˉ ĻïÓˉŢįijĻˉ į°Èˉŕēċ°ČˉĻēˉŕóČˉĻïÓˉĻótle.

Saudi Arabia’s motorsports industry has showcased the country as not only a hub, but where world champions are made. Abdul Latif Jameel Motors partnered with Yazeed Al Rajhi, who recently won the 2021 FIA World Cup Cross Country Baja. Most recently, the Company partnered with Dania Akeel, who

Abdul Latif Jameel Motors’ partnership with Dania Akeel is a momentous milestone as the Company continues to echo the integral role women play in the development of motorsports. Women empowerment is a fundamental pillar of the Kingdom’s Vision 2030, and the Company promotes an environ-

ment that supports and develops new opportunities enhancing the participation of women in motorsports, inspiring future generations to pursue their dreams.

HRH Prince Khalid bin Sultan Al-Abdullah Al-Faisal, President of SAMF, said, “Welcoming the second season of the Saudi Toyota Championship builds on a successful past and opens new possibilities for motorsports in the country, creating a legacy far beyond racing. In line with Vision 2030, we work towards developing the talented youths as more avenues are available to hone

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On the Road

their skills to become part of the growing motorsports industry.”

Hassan Jameel, Chairman of the Board of Managers of Abdul Latif Jameel Motors, said, “Under the leadership of the Custodian of the Two Holy Mosques King Salman bin Abdulaziz Al Saud and the Crown Prince, His Royal Highness Prince Muhammad bin Salman bin Abdulaziz Al Saud, Abdul Latif Jameel Motors continues to follow their directives to encourage and nurture young talents, while promoting and facilitating access to motorsports.

CČˉĻïóijˉįÓé°įÏʙˉĻïÓˉ ēċĬ°Čŗˉ°èŢįċijˉ

50

its full commitment to supporting the sector and enables all members of society to participate and play a role in the advancement of motorsports.”

Abdul Latif Jameel Motors is the main partner of the Saudi Toyota Championship for the second season, which is a grassroot program for local racers and drivers who have a passion for motorsports.

The Saudi Toyota Championship plays an important role as it contributes to supporting sports which is a key pillar of Vision 2030, where it includes six different events throughout the year: Saudi Toyo-

ta Desert Rally, Saudi Toyota Drift Championship, Saudi Toyota Time Attack, Saudi Toyota Autocross, Saudi Toyota Drag Championship, Saudi Toyota Hill-climb The Saudi Toyota Championship is held and organized by the SAMF. As part of the Kingdom’s Vision 2030, Abdul Latif Jameel Motors cements its commitment to empowering the people of Saudi Arabia through improving the ‘Quality of Life’ program. This has developed new avenues to enhance citizens’ participation in cultural, recreational, sports, and tourism activities.

THE CHANEL 2022 EYEWEAR CAMPAIGN

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he black and white portraits of models Rianne Van Rompaey, Blesnya Minher and Pan Haowen cut to the essential to highlight each design.

DISCOVER THE FILM OF THE CHANEL 2022 EYEWEAR CAMPAIGN Playing With Contrasts — the animated portraits of models Rianne Van Rompaey, Pan Haowen and Blesnya Minher highlight the lines of the frames as veritable fashion accessories.

Film directed and Photographed by Karim Sadli.

Glasses from the CHANEL 2022 eyewear campaign will be available in boutiques from June.

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Escape Diaries

SWISS ESCAPE SWITZERLAND AT ITS FINEST

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n the heart of the Bernese Oberland there is family time at any time of the year. The Interlaken holiday region offers you a wide range of adventure experiences and excursions. Seek adventure and explore all that the region has to offer – there is much to delight both children and adults.

Go on a treasure hunt together, get to know the beauties and secrets of nature in a playful way, experience animals and listen to exciting stories or magical fairy tales. See your children’s eyes light up with excitement.

Does your family love high-altitude, adrenaline-pumping activities? The courses in the Adventure Park Interlaken are just right for you. In the refreshing forest air you can climb from tree to tree over the various obstacles. Incomparable fun for young and old. Do you prefer an action-packed descent with scooter bikes – truly unforgettable family fun? On the way you will ŢČÏˉČóÉÓˉĬą°ÉÓijˉèēįˉ°ˉĬóÉČóÉˉēįˉ°ˉÈ°įÈÓÉŀÓʘˉ ïÓˉCČĻÓįlaken holiday region offers excursion opportunities for young and old adventurers.

Three imposing mountains – Eiger, Mönch and Jungfrau. Five charming villages – Grindelwald, Wengen, Mürren, Lauterbrunnen and Haslital. One outstanding holiday destination – the Jungfrau Region. No matter ŕïÓĻïÓįˉ ŗēŀˉ ŔóijóĻˉ óĻˉ óČˉ ijŀċċÓįˉ ēįˉ ŕóČĻÓįʙˉ ŗēŀˀąąˉ ŢČÏˉ your ideal activity and accommodation. The Jungfrau Region offers a lot of interesting activities for families.

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Three imposing mountains – Eiger, Mönch and Jungfrau. Five charming villages – Grindelwald, Wengen, Mürren, Lauterbrunnen and Haslital. One outstanding holiday destination – the Jungfrau Region. No matter ŕïÓĻïÓįˉ ŗēŀˉ ŔóijóĻˉ óĻˉ óČˉ ijŀċċÓįˉ ēįˉ ŕóČĻÓįʙˉ ŗēŀˀąąˉ ŢČÏˉ your ideal activity and accommodation. The Jungfrau Region offers a lot of interesting activities for families.

In just four minutes, the funicular will take you from Mürren to the Allmendhubel, where the Flower Park °ÏŔÓČĻŀįÓˉĬą°ŗéįēŀČÏʙˉŕóĻïˉóĻijˉéó°ČĻˉ ąĬóČÓˉţēŕÓįijʙ grasses and oversized insects, is located. A paradise of play against an impressive mountain backdrop.

Enjoy an afternoon snack in the mountain restaurant or race down the 800 metre-long First Flyer (a kind of Tyrolienne) to Schreckfeld. The First Cliff Walk by Tissot, which leads along the rock face to a viewing platform, makes the heart beat a little faster.In the middle of the Sennenspielplatz play area on Männlichen there is an 8.5-metre cow. Children’s eyes light up when they see what’s inside. And her cow pats are actually small trampolines. Feel free to jump in!

Enjoy the 360° breathtaking view of the Eiger, Mönch and Jungfrau (UNESCO world heritage site) and more than 200 other mountain peaks in the world’s ŢįijĻˉ įÓŔēąŔóČéˉ ċēŀČĻ°óČˉ įÓijĻ°ŀį°ČĻˉ zóŞˉ 9ąēįó°ʘˉ aČˉ °ˉ clear day, you can even see as far as the Mont Blanc massif in France and Germany’s Black Forest. A small aerial cableway will take you up from Grindelwald to ąĬˉ zŢČéijĻÓééˉ óČˉ ąÓijijˉ Ļï°Čˉ ŢŔÓˉ ċóČŀĻÓijʘˉ ÓïóČÏˉ ĻïÓˉ ċēŀČĻ°óČˉijĻ°ĻóēČʙˉŗēŀˉŕóąąˉŢČÏˉ°ˉʃɾʁʵċÓĻįÓʵąēČéˉĻēboggan run. Your trip to the impressive alpine landscape around Lake Thun and Lake Brienz will be unforgettable.

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JEDDAH SEASON THE JEDDAH SEASON 2022 HAS BROKEN RECORDS AT ALL LEVELS

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he Jeddah Season 2022 set a new record of the number of its visitors by announcing the arrival of 6 million visitors of various nationalities and ages from inside and outside the Kingdom of Saudi Arabia before concluding its 60 days of entertainment, suspense and diversity.

Last May, the Jeddah Season has achieved diversity and comprehensiveness in its activities and a multitude of options that it provides to visitors, as well as excellence in attracting international events and experiences. This achievement was accompanied by accuracy in preparation, organization, and operation, which contributed to the season’s appeal and attracted such a large

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number of visitors in a short period of 60 days.

The Jeddah Season 2022 concluded its activities after 60 days of exciting shows, programs, and acThis large number of visitors to the tivities that took place in 13 zones OÓÏÏ°ïˉ Ó°ijēČˉ įÓţÓÉĻijˉ ĻïÓˉ ÓÉē- and event sites throughout the nomic and social activity that the city. More than 6 million domesseason has generated in Jeddah. tic and international tourists, repCČˉ ĻŀįČʙˉ Ļïóijˉ ŕ°ijˉ įÓţÓÉĻÓÏˉ óČˉ ĻïÓˉ resenting 129 countries, attended Kingdom’s entertainment industry. and enjoyed more than 4,200 days The season created a numerous of entertainment, cultural, artistic, opportunities and partnerships for tourism, maritime sports and other the private sector, as well as a wide activities. range of employment opportunities for young Saudi men and wom- It represented the public’s satisen working at the event zones. faction and met all the desires and tastes of different ages and nationDuring the season, more than 80% alities. The season focused on the of all workers were Saudi, whether diversity of options, the plurality of they were employed in stores, res- locations and their sustainability, taurants, cafes, markets, or other or- the localization of professions, the ganizational and logistical services. creation of job opportunities, and

the enhancement of competitiveness and quality of life in order to achieve the ambitious goals of the Kingdom’s Vision 2030.

Young national cadres of both genders actively participated in this year’s Jeddah Season’s management, operation and supervision of all its activities. The number of Saudis working during the season exceeded 80% of the total workforce, demonstrating their abilities and skills, and the season generated over 76,000 direct and indirect employment opportunities. In addition, the season featured numerous international shows, events, and experiences, some of which were ïÓąÏˉèēįˉĻïÓˉŢįijĻˉĻóċÓˉóČˉĻïÓˉŕēįąÏˉ and were able to attract visitors and tourists from 129 countries.

tainability, inclusiveness, diversity, multiplicity of opportunities, and maximizes the economic impact.

As a result, it was decided that 8 of the “13” event zones will continue to present their various offers throughout of the year in partnership with the government and private sectors.

Escape Diaries

In addition to Historic Jeddah, the following zones will maintain and continue their activities throughout the year: Prince Majid Park, Jeddah Art Promenade, Jeddah Jungle, Jeddah Yacht Club, Luna Park, Juvali Park, and the Village. On this occasion, the season’s general manager expressed his gratitude and appreciation to all of the season’s employees, including administrative and technical cadres, as well as those working in the service, operNawaf Ali Gummusani, Director ational and supervision aspects. In General of Jeddah Season, noted addition, he thanked the governthe great successes achieved by the ment and private sector partners Jeddah Season until the last day of of the season’s partners for their its activities, in which the number extraordinary efforts around the of visitors exceeded 6 million. He clock before and during the season ÓċĬï°ijóŞÓÏˉ Ļï°Ļˉ Ļïóijˉ ŢéŀįÓˉ óijˉ ĻïÓˉ in the preparation, preparation, orbest evidence to this success and ganization, supervision, and supexcellence in its events, activities, port. He added that their efforts and programs that created a social, painted a vivid picture of the ability economic, and cultural movement of the nation’s people of both sexin Jeddah and contributed to the es to create excellence, creativity, promotion of the entertainment in- their passion for work and their dustry in the Kingdom, as well as it many talents. Moreover, they represented a new and diverse prod- ţÓÉĻÓÏˉŕï°ĻˉĻïÓˉąÓ°ÏÓįijïóĬˉēèèÓįÓÏˉ ŀÉĻˉŕóĻïˉóČĻÓįČ°ĻóēČ°ąˉijĬÓÉóŢÉ°ĻóēČijˉ to them by supporting, educating, that won everyone’s satisfaction. empowering, and motivating them to compete with the world, make a Gummusani explained that enter- difference, and serve their country tainment has become a promising °ČÏˉijēÉóÓĻŗˉóČˉÓŔÓįŗˉŢÓąÏʙˉ°ijˉŕÓąąˉ°ijˉ industry that stimulates the econo- įÓţÓÉĻˉĻïÓˉïēČēŀį°ÈąÓˉóċ°éÓˉēèˉĻïóijˉ my and drives other related indus- country and its sons. He explained tries, as seasons and entertainment that one of the gains of the Jeddah events push them to maximize op- season for this year is laying a solid portunities, attract investments, foundation for future seasons. attract tourists and visitors, and provide competitive experiences. ïóijˉ ŕóąąˉ óČÉąŀÏÓˉ ĻïÓˉ ŢÓąÏˉ ēèˉ ÓŔÓČĻˉ He emphasized the keenness of the sites, the working cadres, and the season’s management on the sus- acquired experiences that will be tainability of the events held in or- used to develop the positives, imder to achieve the main objectives prove, and address the negatives of this entertainment and tourism after committees and specialized movement, which has made Jeddah teams have studied all aspects of today a global tourist destination, the season from its launch to the in a manner that enhances sus- conclusion of its activities.

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AL FAISALIAH HOTEL INTRODUCES JOUD LOUNGE THE NEW STYLISH VENUE IN THE HEART OF RIYADH

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Escape Diaries

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ffering the ultimate lounge experience in one of the most sought-after addresses in Saudi Arabia, Joud Lounge presents an outstanding menu of ÏÓąÓÉĻ°ÈąÓˉÏÓąóéïĻijˉ°ijˉŕÓąąˉ°ijˉ°ˉŢČÓˉ Afternoon Tea experience, creative mocktails, exquisite desserts and artisanal chocolates.

Designed to deliver Al Faisaliah Hotel’s signature hospitality, the new lounge boasts an elegant and comfortable setting with lush interiors and natural daylight. In addition, Joud Lounge features a cake shop with a splendid offering of handcrafted French pastry and chocolate pralines that will tantalise the

tastebuds of all lovers of sweet indulgences.

An unmissable Afternoon Tea experience awaits daily from 2pm to 6pm with an array of decadent bites and platters such as éclairs, scones, madeleines, tarts, cupcakes, petit savoury bites along with a selecĻóēČˉ ēèˉ ĻïÓˉ ŢČÓijĻˉ ÉēèèÓÓˉ °ČÏˉ Éŀijtom-blended Jing Tea creations.

Guests can also enjoy a sumptuous breakfast menu from 7am to 11am, a gourmet lunch from 11am to 4pm with a variety of premium bite-sized Western, Eastern, Asian, and Oriental dishes and a delightful ÏóČČÓįˉċÓČŀˉèįēċˉʂĬċˉĻēˉɽɾʧɿɼ°ċʘ

With an enviable location in the heart of the prestigious Olaya district, Al Faisaliah Hotel is the epitome of Arabian hospitality in Riyadh. The luxurious hotel features ɿɾʁˉ Ļ°ijĻÓèŀąąŗˉ ÏÓijóéČÓÏˉ įēēċijˉ °ČÏˉ suites, complemented by aroundthe-clock butler service, an array of exquisite dining options, an award-winning ladies-only Spa and °ˉ ijĻ°ĻÓʵēèʵĻïÓʵ°įĻˉ ŢĻČÓijijˉ ÉÓČĻįÓʘˉ ïÓˉ ïēĻÓąˀijˉ ʂʙɿɼɼˉ ijĮŀ°įÓˉ ċÓĻÓįijˉ of customisable meeting facilities have been designed to accommodate events of any size. Surrounded by Al Faisaliah Tower, Mode Mall and other Riyadh’s key attractions, Al Faisaliah Hotel is a cosmopolitan hub with Saudi charm.

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SARAH AL-TWAIM THE SAUDI FASHION DESIGNER OPENS HER SECOND BOUTIQUE IN AL-KHAYAT CENTER 3 IN JEDDAH

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boutique facility for fashion designer Sarah Al-Twaim at Al-Khayyat Center 3 in Jeddah, amid a party that included ċ°Čŗˉ óČţŀÓČĻó°ąˉ ÈŀijóČÓijijŕēċÓČˉ - and a large crowd of people interested in luxurious and unique fashion that suits all high-end occasions. Fashion designer Sarah Al-Twaim presented her Spring/ Summer 2022/2023 collection, entitled The Bloom, from the stories of the English writer Walter crane, which is considered one of the best

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°ČÏˉŢČÓijĻˉĻįÓČÏijˉóČˉóČČēŔ°ĻóŔÓˉ°ČÏˉ ŕÓįÓˉ°ÉĮŀóįÓÏˉèįēċˉijÓŔÓį°ąˉ°įĻóijĻijʙˉ °įĻóijĻijʙˉ ÉÓąÓÈįóĻóÓijˉ °ČÏˉ óČţŀÓČÉÓįijˉ ÏóijĻóČÉĻóŔÓˉÏÓijóéČijʘ globally and locally.

The designer Sarah Al-Twaim is one of the most prominent names in the Sarah Al-Twaim has been known for world of fashion through the most ïÓįˉóČČēŔ°ĻóŔÓˉ°ČÏˉÉįÓ°ĻóŔÓˉÏÓijóéČijˉ important and most beautiful de- in terms of design and manufactursigns of dresses that she offers to ing textile designs to produce speall her clients who are looking for cial and unique editions. a wonderful designer to design a On this occasion, designer Sarah beautiful dress that suits the oc- Al-Tuwaim expressed her feeling, casions they care about. Christmas saying, “I am also happy today to open and many occasions of interest this tunic and the honorable attendĻēˉ °ąąˉ óĻijˉ Ŕ°ąŀÓÏˉ ÉŀijĻēċÓįijʙˉ ŕïóÉïˉ ance. As for the fashionable designs

Runway À La Mode

Ļï°Ļˉ°įÓˉ°Ŕ°óą°ÈąÓˉóČˉĻïÓˉ ĬįóČéʵ ŀċmer 2022/2025 collection titled Bloom, inspired by the stories of Walter Crane, it will be a milestone in the world of fashion, which It suits all tastes, and this is what we aimed èēįˉĻïįēŀéïˉĻïÓˉŔóijóēČˉēèˉÏÓŔÓąēĬóČéˉ designs with the principle that beauty lies in simplicity.”

natural black leather and handmade.

“I know that the Saudi market is a ŔÓįŗˉ ijĻįēČéˉ ċ°įĂÓĻˉ °ČÏˉ ĻïÓˉ Éēċpetition in it is strong. Saudi women are highly aware of fashion and fashion, which increases the ceiling of our standards and our constant attempt to outperform the washing ÓŔÓįŗˉĻóċÓʘʾˉ

The group also includes dresses made of natural organza, all of which are hand-embroidered in addition ĻēˉijēċÓˉÏóijĻóČÉĻóŔÓˉÏÓijóéČijˉċ°ÏÓˉēèˉ

The Saudi designer, Sarah Al-Tuwaim, swore by her name, a prominent success in the world of regional and international fashion, with

her designs that pulse with luxury and femininity, and she is highly efŢÉóÓČĻˉ °ČÏˉ °ÈąÓˉ Ļēˉ ÓČĻÓįˉ ĻïÓˉ éąēÈ°ąˉ markets, and this is what she aims °Ļʙˉ ŕïóÉïˉ óijˉ Ļēˉ ċēŔÓˉ èįēċˉ ĻïÓˉ ąēÉ°ąˉ to the global: “This is thanks to God Almighty. A large part of this success is the presence of my designs in some cell countries and clients from outside them. Sarah Al-Twaim °ąijēˉ ąēŔÓijˉ ĻïÓˉ °ÓijĻïÓĻóÉˉ ÏÓĻ°óąijˉ °ČÏˉ is keen to carry all her fashions, inspired by elegance and beauty with craftsmanship.”

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LOUIS VUITTON AT THE KINGDOM CENTRE IN RIYADH NINETEEN YEARS AFTER ITS FIRST STORE OPENING AT THE KINGDOM CENTRE, LOUIS VUITTON ANNOUNCES THE OPENING OF ITS NEWEST STORE IN THE SAUDI ARABIAN CAPITAL

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he iconic Kingdom Centre is now home to Louis Vuitton’s complete universe including, èēįˉ ĻïÓˉ ŔÓįŗˉ ŢįijĻˉ ĻóċÓˉ óČˉ }óŗ°Ïïʙˉ °ˉ ċÓČˀijˉ įÓ°ÏŗʵĻēʵŕÓ°įˉ ēèèÓįˉ °ČÏˉ ijÓʵ ąÓÉĻóēČˉ ēèˉ aÈÿÓĻijˉ [ēċ°ÏÓijˉ ʵˉ ĻïÓˉ Z°óijēČˀijˉ ÉēąąÓÉĻ°ÈąÓˉ èŀįČóĻŀįÓˉ Éēąʵ ąÓÉĻóēČʘˉ ïÓˉ ŕēċÓČˀijˉ °ČÏˉ ċÓČˀijˉ ŀČóŔÓįijÓijˉ °įÓˉ èÓ°ĻŀįÓÏˉ įÓijĬÓÉĻóŔÓʵ ąŗˉóČˉĻïÓˉÓŖĬ°ČijóŔÓˉēČÓʵąÓŔÓąˉijĻēįÓʙˉ óČÉąŀÏóČéˉ°ˉÏÓÏóÉ°ĻÓÏˉijĬ°ÉÓˉèēįˉŢČÓˉ ÿÓŕÓąąÓįŗˉ °ČÏˉ ĬįÓÉóēŀijˉ ąÓ°ĻïÓįijʙˉ °ijˉ ŕÓąąˉ°ijˉĻŕēˉĬįóŔ°ĻÓˉij°ąēČijˉèēįˉÉąóÓČĻˉ °ĬĬēóČĻċÓČĻijʘ Z°ÿÓijĻóÉʙˉ ĻïÓˉ °įÉïóĻÓÉĻŀį°ąˉ ąÓé°Éŗˉ ēèˉ ĻïÓˉ įÓÿŀŔÓČ°ĻÓÏˉ QóČéÏēċˉ ÓČʵ ĻįÓˉ Z°ąąˉ óČŔóĻÓijˉ ÉąóÓČĻijˉ Ļēˉ óċċÓįijÓˉ themselves into Louis Vuitton’s ïÓįóĻ°éÓʘˉ įēijijóČéˉ ĻïÓˉ ċ°óČˉ ijĻēįÓˉ ĻïįÓijïēąÏʙˉÉąóÓČĻijˉÓČĻÓįˉ°ˉŕ°įċˉ°ČÏˉ ÈįóéïĻˉ ijĬ°ÉÓˉ ijïēŕÉ°ijóČéˉ °Čˉ °įį°ŗˉ ēèˉ ŢČÓˉ ÿÓŕÓąąÓįŗˉ °ČÏˉ ŕ°ĻÉïÓijʙˉ ijŀįʵ įēŀČÏÓÏˉ Èŗˉ ï°ČÏĬóÉĂÓÏˉ èŀįČóĻŀįÓʙˉ ÏÓijóéČˉ ĬóÓÉÓijʙˉ °ČÏˉ ŕēįĂijˉ ēèˉ °įĻˉ Èŗˉ OÓijijóÉ°ˉ zēŀČÏijĻēČÓʙˉ ó°ČÓˉ ÓČēóĻˉ

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ŀˉ }Óŗʙˉ °įÈ°į°ˉ QēŖˉ °ČÏˉ OŀąóÓĻĻÓˉ ŀÈēóijʙˉĻēˉČ°ċÓˉ°ˉèÓŕʘˉ ąóÓČĻijˉĻïÓČˉ ŢČÏˉ ĻïÓċijÓąŔÓijˉ óČˉ ĻïÓˉ ŕēċÓČˀijˉ ŀČóŔÓįijÓʙˉ ŕóĻïˉ °Čˉ ÓŖĻÓČijóŔÓˉ ijÓąÓÉʵ ĻóēČˉ ēèˉ ĻïÓˉ ą°ĻÓijĻˉ ąÓ°ĻïÓįˉ éēēÏijʙˉ °ÉÉÓijijēįóÓijˉ °ČÏˉ ijïēÓijʙˉ °ijˉ ŕÓąąˉ °ijˉ °ČˉÓŖÉÓĬĻóēČ°ąˉijÓąÓÉĻóēČˉēèˉÓŖēĻóÉijˉ °ČÏˉ įÓ°ÏŗʵĻēʵŕÓ°įʘˉ °ĂóČéˉ ÉÓČĻįÓˉ ijĻ°éÓʙˉ TÓijˉ z°įèŀċijˉ Tēŀóijˉ ¢ŀóĻĻēČˉ ēèèÓįˉ°Čˉēąè°ÉĻēįŗˉÿēŀįČÓŗˉóČĻēˉĻïÓˉ ċŗįó°ÏˉēèˉĻïÓˉZ°óijēČˀijˉijÉÓČĻijʘ

Runway À La Mode

TÓ°ÏóČéˉ óČĻēˉ ĻïÓˉ ċÓČˀijˉ ŀČóŔÓįijÓʙˉ Éï°į°ÉĻÓįóijÓÏˉ Èŗˉ °Čˉ óČÏŀijĻįó°ąˉ ÉÓóąóČéˉ °ČÏˉ °ˉ ċēÏŀą°įˉ °įÉïóĻÓÉʵ ĻŀįÓʙˉ °Čˉ óċĬįÓijijóŔÓˉ ēèèÓįˉ ēèˉ ċÓČˀijˉ ąÓ°ĻïÓįˉ éēēÏijʙˉ °ÉÉÓijijēįóÓijʙˉ ijïēÓijˉ °ČÏˉ įÓ°ÏŗʵĻēʵŕÓ°įˉ É°Čˉ ÈÓˉ Ïóijʵ ÉēŔÓįÓÏʘˉ Tēŀóijˉ ¢ŀóĻĻēČˉ °ČÏˉ įĻˉ óijˉ °ąijēˉ °ˉ ĬįēċóČÓČĻˉ Ĭ°óįóČéʙˉ ŔóijóÈąÓˉ ĻïįēŀéïˉŔ°įóēŀijˉŕēįĂijˉÈŗˉóČĻÓįČ°ʵ ĻóēČ°ąąŗˉ įÓČēŕČÓÏˉ °įĻóijĻijˉ °ÏēįČʵ óČéˉ ĻïÓˉ ŕ°ąąijʘˉ ¢óČĻ°éÓˉ èŀįČóijïóČéijˉ °ČÏˉ ÏÓÉēį°ĻóŔÓˉ ĬóÓÉÓijʙˉ °ijˉ ŕÓąąˉ °ijˉ °įĻˉ Èŗˉ ¢°Éą°Ŕˉ QēÉóʙˉ zóÓįįÓˉ Z°ąÈÓÉʙˉ °ČÏˉOÓįēÓČˉ įēŀŖʙˉÉēċĬąÓċÓČĻˉĻïÓˉ °ÓijĻïÓĻóÉʘˉ 8óČ°ąąŗʙˉ ĻïÓˉ Ļį°ŔÓąˉ ijĬ°ÉÓˉ ijïēŕÉ°ijʵ Óijˉ°ˉŕóÏÓˉį°ČéÓˉēèˉĻįŀČĂijʙˉąŀéé°éÓˉ °ČÏˉijŀóĻÉ°ijÓijʙˉ°ąēČéijóÏÓˉ°ˉŕóÏÓˉijÓʵ ąÓÉĻóēČˉēèˉ°ÉÉÓijijēįóÓijˉèēįˉ°Čŗˉÿēŀįʵ ČÓŗʙˉÈÓˉóĻˉÈŀijóČÓijijˉēįˉĬąÓ°ijŀįÓʘ

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Runway À La Mode

óČÉÓˉ ɽʄʁʀʙˉ Tēŀóijˉ ¢ŀóĻĻēČˉ ï°ijˉ brought unique designs to the ŕēįąÏʙˉ ÉēċÈóČóČéˉ óČČēŔ°ĻóēČˉ ŕóĻïˉ ijĻŗąÓʙˉ °ąŕ°ŗijˉ °óċóČéˉ èēįˉ ĻïÓˉ ŢČÓijĻˉ Įŀ°ąóĻŗˉ°ČÏˉĬįÓijÓįŔóČéˉÈóēÏóŔÓįijóĻŗʘˉ ēÏ°ŗʙˉ ĻïÓˉ Z°óijēČˉ įÓċ°óČijˉ è°óĻïèŀąˉ to the spirit of its founder, Louis ¢ŀóĻĻēČʙˉ ŕïēˉ óČŔÓČĻÓÏˉ °ˉ éÓČŀóČÓˉ ʽ įĻˉ ēèˉ į°ŔÓąʾˉ Ļïįēŀéïˉ ąŀéé°éÓʙˉ È°éijˉ°ČÏˉ°ÉÉÓijijēįóÓijˉŕïóÉïˉŕÓįÓˉ°ijˉ ÉįÓ°ĻóŔÓˉ °ijˉ ĻïÓŗˉ ŕÓįÓˉ ÓąÓé°ČĻˉ °ČÏˉ Ĭį°ÉĻóÉ°ąʘˉ óČÉÓˉ ĻïÓČʙˉ °ŀÏ°ÉóĻŗˉ ï°ijˉ ijï°ĬÓÏˉ ĻïÓˉ ijĻēįŗˉ ēèˉ Tēŀóijˉ ¢ŀóĻĻēČʘˉ 8°óĻïèŀąˉĻēˉóĻijˉïÓįóĻ°éÓʙˉTēŀóijˉ¢ŀóĻʵ ĻēČˉ ï°ijˉ ēĬÓČÓÏˉ óĻijˉ Ïēēįijˉ Ļēˉ °įÉïóʵ ĻÓÉĻijʙˉ °įĻóijĻijˉ °ČÏˉ ÏÓijóéČÓįijˉ °Éįēijijˉ ĻïÓˉ ŗÓ°įijʙˉ °ąąˉ ĻïÓˉ ŕïóąÓˉ ÏÓŔÓąēĬóČéˉ ÏóijÉóĬąóČÓijˉ ijŀÉïˉ °ijˉ įÓ°ÏŗʵĻēʵŕÓ°įʙˉ ijïēÓijʙˉ°ÉÉÓijijēįóÓijʙˉŕ°ĻÉïÓijʙˉÿÓŕÓąʵ ąÓįŗˉ°ČÏˉèį°éį°ČÉÓʘˉ ïÓijÓˉÉ°įÓèŀąąŗˉ ÉįÓ°ĻÓÏˉ ĬįēÏŀÉĻijˉ °įÓˉ ĻÓijĻ°ċÓČĻˉ Ļēˉ Tēŀóijˉ¢ŀóĻĻēČˀijˉÉēċċóĻċÓČĻˉĻēˉŢČÓˉ Éį°èĻijċ°ČijïóĬʘˉ 62

Runway À La Mode

DIOR HAUTE COUTURE AW 22/23

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he tree of life, symbol of the connection between cultures, mythologies and all forms of creation, is the starting point of the autumn-winter 2022-2023 haute couture line dreamed up by Maria Grazia Chiuri. ïóijˉÓċÈąÓċˉēèˉŀČóŔÓįij°ąˉįÓ°ÉïʙˉįÓóČĻÓįĬįÓĻÓÏˉÈŗˉ Ăį°óČó°Čˉ artist Olesia Trofymenko, who designed the mesmerizing

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set design for the show, marks a new dialogue of the art and crafts through the prism of couture. A testament to ÏóèèÓįÓČĻˉįÓ°ąċijˉēèˉóċ°éóČ°ĻóēČˉÉēČŔÓŗÓÏˉÈŗˉŔóįĻŀēijēˉij°Ŕēóįʵè°óįÓʙˉ ĻïÓˉ ÉēąąÓÉĻóēČˉ ēèèÓįijˉ °ˉ ĬįēèŀijóēČˉ ēèˉ ÓċÈįēódery on cotton, wool crepe, silk and cashmere, while a patchwork of lace and guipure braids adorn dresses. ï°ČĂijˉĻēˉįÓŢČÓÏˉéÓijĻŀįÓijˉēèˉĻïÓˉï°ČÏʙˉĻïÓˉĻįÓÓˉēèˉąóèÓˉóijˉ thus transformed into a manifesto for harmonious plurality, allowing a restoration of balance, if only momentarily.

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LORO PIANA OPENS ITS LATEST STORE IN THE REGION IN RIYADH LUXURY ITALIAN REFINEMENT CEMENT ITS POSITION IN THE KINGDOM

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ocated in the country’s capital, in Riyadh’s most prominent and high-end destination, Centria Mall, the 294 square metres store further marks the brand’s steady expansion within the Middle Eastern market and its commitment to Saudi Arabia, with the second stand-alone boutique in the Kingdom.

Loro Piana is the symbol of Italian excellence, its collections embodying a distinct style of understated elegance. Since its establishment, Loro Piana has embarked on an ever-evolving quest to offer authentic beauty and excellence with an equal

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care for service to a discerning global clientele.

A luxurious area that promises an upscale fashion experience, Centria Mall offers the latest in premium amenities and customer journey. With this highly anticipated location, Loro Piana joins an array of international luxury brands and is spread ēŔÓįˉĻŕēˉţēēįijʙˉŕóĻïˉĻïÓˉéįēŀČÏˉ ţēēįˉÏÓÏóÉ°ĻÓÏˉĻēˉċÓČˉ°ČÏˉĻïÓˉ ŢįijĻˉţēēįˉ°ÏÏįÓijijÓÏˉĻēˉą°ÏóÓijʘˉ The store is furnished with emblematic motifs by Loro Piana Interiors with wall panels in cashmere fabrics and luxurious seating areas with chairs from

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the “Ginza” line, present in all the Loro Piana stores worldwide.

Lockable rooms ensure customers privacy and further illustrate both attention to detail and the highest respect for the customer experience that Loro Piana is dedicated to upholding.

The new store features the full range of Spring Summer 2022 Women’s and Men’s ready-towear collections, along with a carefully curated range of accessories and leather goods, including the iconic Sesia bag.

Among the icons are the White Sole shoe collection – the Summer Walk, the Summer Charm 68

Runway À La Mode

and the Open Walk shoes – along with exquisitely designed accessories and leather goods made with the highest quality.

The Spring Summer 2022 collection invokes the very essence of summer, embodying an effortless sense of elegance, wherein ease is the byword - denoting a freedom of movement and leisurely comfort throughout the collection. The supple pieces are an amalgamation of natural and vibrant summer hues, effortless precision and exquisite textiles that are conceived for life on the move - that culminate a fusion of luxury and craft.

Loro Piana’s continued expanijóēČˉ óČˉ ĻïÓˉ įÓéóēČˉ èēįĻóŢÓijˉ óĻijˉ carefully curated approach, moving the brand even closer to the Middle East culture and community and further exemplifying a continued commitċÓČĻˉĻēŕ°įÏijˉąŀŖŀįŗˉ°ČÏˉįÓŢČÓment for the local customer and exquisite products, all keywords in Loro Piana’s language

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PAUL SMITH REINTERPRETS TRADITIONAL MENSWEAR CODES FOR SS23

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nspired by a day spent gallery hopping around London on the hottest day of the year, Paul Smith’s SS23 men’s presentation in Paris revisits the 1980s art scene to offer a refined take on classic menswear silhouettes.

Taking you from morning to night on a scorching hot summer’s day, the collection presents an effortless retelling of traditional formal codes, reinterpreting classic 1980s tailoring and shirting with exaggerated proportions and a soft, tonal colour palette that spans shades of lavender, earthy brown, grey, pistachio, powder blue, cobalt, clay and coral.

The air is overwhelmingly relaxed.

Silhouettes are intentionally styled to amplify contrasts, with billowing outerwear, louche pooling trousers and oversized, untucked shirts juxtaposed with boxy vests, wide shorts and cropped trousers.

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The mainstay of formal menswear – the three-piece suit – is reinvented in a casual spirit in multiple combinations, including with a waistcoat-inspired vest, oversized shorts, belted jacket and car coat, while deliberate, considered layering throughout reinforces a sense of nonchalance and modernity.

Traditional shirting stripes – typically seen on vintage Oxford shirts – are subverted, mixed and matched and used across sportswear and technical styles, including an oversized pullover windbreaker, work jacket, collarless shirt and knitted vests. The footwear, too, reinforces the contrast between traditional elegance and sporty modernity, with high-shine cut-out leather loafers set atop a lightweight sole and classic crossover sandals on hiking-inspired commando soles.

Prints, meanwhile, refer to 1980s artistic techniques and media. For

example, the ‘Hot Summer’ floral is stencilled and airbrushed for a hazy finish is seen across shirting and outerwear, including a sweeping trench coat. Similarly, the ‘Glow Polka’ print takes its cue from contemporary light installations and features across shirting and neon knitwear. A painterly finish is another key theme in this area, with the ‘Untitled’ stripe print, which features on a relaxed half-DB suit as well as a trench, created using an innovative combination of hand-painting, spray painting and screen-printing.

The interplay of texture and print was also particularly important this season. With specially developed fabrics and innovative techniques employed to showcase pattern with subtlety and richness. Fabrics themselves emphasise the contrast between formal and casual, blending traditional shirting poplin and worsted suiting materials with lightweight silks and technical nylons.

Meanwhile, the music – an eclectic mix curated by renowned British DJ Gilles Peterson – blends techno, hip hop, post-disco, fusion jazz, reggae, new wave and electronica influences to reflect the vibrancy of summer. The show’s hair styling and grooming serves to underline the collection’s inspiration, with dewy, sun-kissed skin and gelled slicked back and spiked hair referencing the 1980s club scene.

Held in Paris at a former post office, the industrial backdrop reinforced the collection’s artistic inspiration.

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LOEWE LOEWE LAUNCHES A SMALL-SCALE EDITION OF ITS ICONIC AMAZONA BAG

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esigned for modern, on-thego lifestyles, the compact Amazona 16 Square bag is the newest and smallest addition to LOEWE’s Amazona bag family. The Amazona was originally launched in 1975 and inspired by a new wave of women entering the workplace, its practical style embodied new ideas on inclusivity and liberation. }Óą°ŀČÉïÓÏˉ óČˉ ɾɼɾɽˉ ŕóĻïˉ °ˉ įÓŢČÓÏˉ yet contemporary aesthetic, the line includes the larger scale Amazona 28 and 23, compact Amazona 19 Square and now welcomes the extra small Amazona 16 Square.

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With graphic squared proportions and a playful mini size designed ĻēˉŢĻˉĻïÓˉÓijijÓČĻó°ąijʸ°ˉĬïēČÓʙˉĂÓŗijˉ °ČÏˉ ijċ°ąąˉ ŕ°ąąÓĻʸˉ ĻïÓˉ ċ°ŞēČ°ˉ ɽʂˉ Square offers small scale functionality and a casual, youthful vibe.

The nappa calfskin leather edition arrives with a jacquard strap and is available in four colourways: Classic Black, Warm Desert, Avocado and Orange fora bold seasonal pop.

The Anagram jacquard edition features a leather strap and is available in Navy, Tan and Green.

A key piece in the Fall Winter 2022 women’s pre collection, the Amazona 16 Square features in the latest campaign by photographer Juergen Teller. Captured around the world alongside a stellar cast of interesting individuals, it appears on actress Tang Wei on model Kaia Gerber in the bath and in nature with actress and singer Jessie Buckley.

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BRIONI FALL-WINTER 2022 EYEWEAR COLLECTION

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levated elegance and streamlined functionality characterize the new Brioni Eyewear Collection inspired by the House’s artisan excellence and its evolving vision of modern masculinity.

The timeless and the contemporary merge in a line-up of versatile shapes fusing a charming vintage feel with the dynamic ease of the now.

As the signature octagon is recalled Ļïįēŀéïˉ ÓŖÉąŀijóŔÓˉ ŢČóijïÓijˉ °ČÏˉ ÏÓtails, premium and noble materials combine in a curated selection of essential styles fashioned with taiąēįÓÏˉĬįÓÉóijóēČʘˉ ïÓˉįÓĻįēʵóČţÓÉĻÓÏˉ frames are faultlessly assembled

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with mixed materials attesting to ĻïÓˉ ŢČÓijĻˉ Įŀ°ąóĻŗˉ °ČÏˉ Éį°èĻijċ°Čship.

Round and pilot silhouettes are reimagined with acetate front proŢąÓijˉ°ČÏˉijąóċˉĻÓċĬąÓijˉóČˉį°ŕˉĻóĻ°Čóum enhanced with faceted effects and ergonomic temple tips. LightČÓijijˉ °ČÏˉ ţÓŖóÈóąóĻŗˉ °ąijēˉ ÏÓŢČÓˉ ĻïÓˉ durable structures in beta titanium, ÓĬóĻēċóŞóČéˉ ĻïÓˉ ċēijĻˉ įÓŢČÓÏˉ ijóÏÓˉ of everyday comfort.

The geometrical pantos shape and the distinctive pilot style offer a more understated look featuring the Brioni logo for an added note of subtle sophistication.

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HERMES PERFUME AND BEAUTY IN SAUDI ARABIA HERMÈS REVEALS AN ENTICING NEW DESIGN FOR THE HOUSE’S FIRST PERFUME AND BEAUTY STORE, LOCATED IN THE RIYADH PARK MALL

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Óįċàijˉ óijˉ ÏÓąóéïĻÓÏˉ Ļēˉ óČŔóĻÓˉ ŔóijóĻēįijˉ Ļēˉ ÏóijÉēŔÓįˉ ĻïÓˉ ČÓŕˉ ?ÓįċàijˉzÓįèŀċÓˉ°ČÏˉ Ó°ŀĻŗˉ ijĻēįÓˉ óČˉ ĻïÓˉ }óŗ°Ïïˉ z°įĂˉ Z°ąąʙˉ ĻïÓˉ ŔÓįŗˉ ŢįijĻˉ ?Óįċàijˉ °ÏÏįÓijijˉ óČˉ °ŀÏóˉ į°Èó°ʘˉ ïÓˉ ijĻēįÓʙˉ ąēÉ°ĻÓÏˉ ēČˉ ĻïÓˉ éįēŀČÏˉţēēįʙˉèÓ°ĻŀįÓijˉ°ČˉÓŖĬ°ČijóŔÓˉ °ČÏˉ ēĬÓČˉ è°É°ÏÓˉ Ļï°Ļˉ įÓŔÓ°ąijˉ °ˉ ąŀċóČēŀijˉ°ČÏˉóČŔóĻóČéˉÓČŔóįēČċÓČĻˉóČˉ ŕïóÉïˉĻēˉÏóijÉēŔÓįˉĻïÓˉ?ÓįċàijˉzÓįèŀċÓˉ°ČÏˉ Ó°ŀĻŗˉċÔĻóÓįijʘˉ $ČŔóij°éÓÏˉÈŗˉĻïÓˉz°įóijó°Čˉ°įÉïóĻÓÉĻŀįÓˉ°éÓČÉŗˉ} CʙˉĻïÓˉÏÓijóéČˉÏį°ŕijˉ ēČˉĻïÓˉįóÉïČÓijijˉēèˉĻïÓˉąēÉ°ąˉÉŀąĻŀįÓˉ °ČÏˉ ĻïÓˉ ÈÓ°ŀĻŗˉ ēèˉ ĻïÓˉ ijŀįįēŀČÏóČéˉ ÏÓijÓįĻijÉ°ĬÓʘˉ ČóĮŀÓˉÉóįÉŀą°įˉ°įÉïóĻÓÉĻŀį°ąˉ éÓijĻŀįÓijʙˉ ąóĂÓˉ ĻïÓˉ ÉÓČĻį°ąˉ ÉēąŀċČˉ °ČÏˉ ijÉŀąĬĻŀį°ąˉ ąóČÓijˉ Ļï°Ļˉ °įÓˉÉ°įŔÓÏˉóČĻēˉĻïÓˉÉÓóąóČéijˉ°ČÏˉĻïÓˉ ţēēįijʙˉÓŔēĂÓˉĻïÓˉijÓįÓČóĻŗˉēèˉ°ČÉÓijĻį°ąˉijŗċÈēąóijċʘˉ

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ïÓˉ ijĻēįÓˉ óijˉ ąóĻˉ ŀĬˉ Èŗˉ °ˉ ŕ°įċˉ Éēąēŀįˉ Ĭ°ąÓĻĻÓʙˉ ŕïóÉïˉ éį°Ïŀ°ĻÓijˉ èįēċˉ ij°ČÏʙˉĻēˉïēČÓŗʙˉ°ċÈÓįʙˉ°ČÏˉij°èèįēČʙˉ °ČÏˉ óijˉ ÓČï°ČÉÓÏˉ Èŗˉ ĻïÓˉ ċóČÓį°ąóĻŗˉ ēèˉ Č°Ļŀį°ąˉ ċ°ĻÓįó°ąijˉ Ļï°Ļˉ °ČÉïēįˉ ĻïÓˉ ijĬ°ÉÓʘˉ £°ąąijˉ ēèˉ ij°ČÏʵÉēąēŀįÓÏˉ Ļį°ŔÓįĻóČÓʙˉ ŕïóÉïˉ éį°Ïŀ°ĻÓˉ èįēċˉ °ˉ ï°ČÏʵïÓŕČˉ ÓèèÓÉĻˉ Ļēˉ °ˉ ĬēąóijïÓÏˉ ijēĬïóijĻóÉ°ĻÓÏˉ ŢČóijïʙˉ °ˉ ČēÏˉ Ļēˉ ĻïÓˉ É°įŔÓÏˉ ĻįÓ°ijŀįÓijˉ °ČÏˉ Č°Ļŀį°ąˉ įēÉĂˉ èēįċ°ĻóēČijˉ óČˉ ĻïÓˉ ïóijĻēįóÉˉ ąˉ ąą°ˉ ÏÓijÓįĻʙˉèį°ċÓˉĻïÓˉijĻēįÓʘˉ£ïóąÓˉĻÓįį°ŞŞēˉţēēįijˉ°ČÏˉĻïÓˉ?Óįċàijˉ°įÉïóĻÓÉĻŀį°ąˉ ijóéČ°ĻŀįÓijˉ įÓċ°óČˉ °ˉ èÓ°ĻŀįÓˉ ŀČÏÓįèēēĻʘˉ ēˉ °ċĬąóèŗˉ °ˉ ijÓČijÓˉ ēèˉijĬ°ÉóēŀijČÓijijˉĻïÓˉè°É°ÏÓˉóijˉēĬÓČʙˉ ŕóĻïēŀĻˉÏēēįijʙˉijēˉĻï°Ļˉ°ČˉÓŖĬ°ČijóŔÓˉ °ČÏˉ ÓŗÓʵÉ°ĻÉïóČéˉ ijÓąÓÉĻóēČˉ ēèˉ ĻïÓˉ ĬÓįèŀċÓˉ °ČÏˉ ÈÓ°ŀĻŗˉ ÉēąąÓÉĻóēČijʙˉ ÏóijĬą°ŗÓÏˉ óČˉ ÉŀijĻēċʙˉ ţēēįʵĻēʵÉÓóąóČéˉÉÓÏ°įˉŔÓČÓÓįˉÉ°ÈóČÓĻijʙˉóijˉŔóijóÈąÓˉ èįēċˉ °ąąˉ °ČéąÓijʘˉ CČijóÏÓˉ Ļēˉ ĻïÓˉ ąÓèĻʙˉ

óijˉ ĻïÓˉ ?ÓįċÓijijÓČÉÓˉ ÉēąąÓÉĻóēČʙˉ °Čˉ ÓċÈąÓċˉēèˉĻïÓˉÉįÓ°ĻóŔÓˉèįÓÓÏēċˉēèˉ ĻïÓˉïēŀijÓʘˉ

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ïóijˉąēÉ°ąÓˉŕóąąˉÈÓˉĻïÓˉŀČóĮŀÓˉijĻēįÓˉ óČˉ °ŀÏóˉ į°Èó°ˉèēįˉĻïÓˉąóċóĻÓÏʵÓÏóĻóēČˉ įÓąÓ°ijÓˉ ēèˉ ĻïÓˉ ?ÓįċÓijijÓČÉÓˉ èį°éį°ČÉÓˉ é°įˉ %ÈàČÓˉ °ąąóéį°Ĭïŗʙˉ ŕïóÉïˉèÓ°ĻŀįÓijˉĻïÓˉŕēįÏijˉēèˉ[°È°Ļóˉ ĬēÓĻˉ}°ijïóÏˉ ąˉQï°Ï°įˉÉ°ąąóéį°ĬïÓÏˉ Èŗˉ ĻïÓˉ °įĻóijĻˉ Zēï°ċċÓÏˉ Z°ČÏóˉ ąˉ °ċóċóʘˉ ˉŕóÏÓįˉēąè°ÉĻēįŗˉēèèÓįˉèēįˉ ÈēĻïˉŕēċÓČˉ°ČÏˉċÓČʙˉóijˉ°ąijēˉïóéïąóéïĻÓÏʙˉ óČÉąŀÏóČéˉ ÓįįÓˉ Ïˀˉ ?Óįċàijˉ ̒ˉ ŕóąąŗˉÏˀˉ?ÓįċàijˉąóČÓijˉ°ČÏˉēĻïÓįˉ Ĭóąą°įˉèį°éį°ČÉÓijˉēèˉĻïÓˉ?ēŀijÓʙˉijŀÉïˉ °ijˉ ĻïÓˉ z°įèŀċijʵO°įÏóČijˉ ÉēąąÓÉĻóēČʙˉ ŕïóąÓˉĻïÓˉÈÓ°ŀĻŗˉċÔĻóÓįˉŕóĻïˉ}ēŀéÓˉ ?Óįċàijʙˉ }ēijÓˉ ?Óįċàijʙˉ TÓijˉ Z°óČijˉ ?Óįċàijˉ°ČÏˉ?ÓįċàijˉząÓóČˉ óįˉąóČÓijˉ ijĬ°Čijˉ ĻïÓˉ įóéïĻʵï°ČÏˉ ijóÏÓˉ ēèˉ ĻïÓˉ ijĻēįÓʘˉ 8įēċˉĻïÓˉĻŕēˉċ°óČˉ°ŖÓijˉ°ĻˉĻïÓˉÓČĻį°ČÉÓʙˉ ŔóijóĻēįijˉ É°Čˉ ijÓÓˉ °ˉ ĬįóŔ°ĻÓˉ ÉēČijŀąĻ°ĻóēČˉįēēċˉŕóĻïˉóĻijˉąŀijĻįēŀijˉ

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degradé fabric walls and parquet ţēēįijʙˉ°ˉĬÓįijĬÓÉĻóŔÓˉĻï°ĻˉéóŔÓijˉĻïÓˉ ijĻēįÓˉèŀįĻïÓįˉÏÓĬĻïˉ°ČÏˉóČŔóĻÓijˉÏóijÉēŔÓįŗʘˉ ïóijˉóČĻóċ°ĻÓˉij°ąēČˉóijˉŢĻĻÓÏˉ ēŀĻˉŕóĻïˉÉēċèēįĻ°ÈąÓˉijēè°ijˉ°ČÏˉÓąÓé°ČĻąŗˉ °ĬĬēóČĻÓÏˉ ċ°ĂÓŀĬˉ ÉēŀČĻÓįijˉ ŕóĻïˉ ċóįįēįijʙˉ °ąąēŕóČéˉ ŔóijóĻēįijˉ Ļēˉ ÓŖĬąēįÓˉ°ČÏˉĻįŗˉēČˉĻïÓˉèŀąąˉÓŖĬįÓijijóēČˉ ēèˉ ĻïÓˉ ?Óįċàijˉ Ó°ŀĻŗˉ Éēąēŀįˉ Ĭ°ąÓĻĻÓˉ°ČÏˉ°ˉĬÓįijēČ°ąóŞÓÏˉ°ČÏˉóċċÓįijóŔÓˉèį°éį°ČÉÓˉÏóijÉēŔÓįŗʘ aèèˉĻēˉĻïÓˉąÓèĻˉóijˉ°ČēĻïÓįˉ°ąÉēŔÓˉÓČÉąēijÓÏˉŕóĻïˉÉŀįŔÓÏˉŕ°ąąijˉĻï°ĻˉÓÉïēˉ ĻïÓˉÉóįÉŀą°įˉįïŗĻïċˉēèˉĻïÓˉijĻēįÓˉÏÓijóéČʘˉ ïóijˉijĬ°ÉÓˉïēŀijÓijˉ°ČˉÓČéį°ŔóČéˉ ijĬ°ÉÓʙˉ ēèèÓįóČéˉ ÉŀijĻēċóŞ°ĻóēČˉ ŗÓ°įʵįēŀČÏʙˉ °ijˉ ŕÓąąˉ °ijˉ ĻïÓˉ É°ijïóÓįˉ ÉēŀČĻÓįʘˉ ïÓˉ ijĬ°ÉÓˉ óijˉ ŢĻĻÓÏˉ ŕóĻïˉ ÈÓijĬēĂÓˉ ÏÓÉēį°ĻóŔÓˉ èÓ°ĻŀįÓijˉ °ČÏˉ 78

ÏÓijóéČijˉĻï°Ļˉ°ÏÏˉÉï°į°ÉĻÓįˉijŀÉïˉ°ijˉ °ˉ ÉóįÉŀą°įʵijï°ĬÓÏˉ ŕ°ąąˉ ĬóÓÉÓˉ Ļï°Ļˉ įÓÉ°ąąijˉĻïÓˉÏÓijÓįĻˉijŀČʘˉ ïįēŀéïēŀĻˉ ĻïÓˉijĻēįÓʙˉijŀÉïˉĬÓįijēČ°ąóŞÓÏˉĻēŀÉïÓijˉ °įÓˉ °ċĬąóŢÓÏˉ Èŗˉ °ˉ ijÓąÓÉĻóēČˉ ēèˉ °įĻŕēįĂijˉ èįēċˉ ĻïÓˉ $ċóąÓˉ ?Óįċàijˉ ēąąÓÉĻóēČˉĻï°Ļˉéį°ÉÓijˉĻïÓˉŕ°ąąijʙˉóČÉąŀÏóČéˉ ɽʅĻïˉ ÓČĻŀįŗˉ óąąŀijĻį°ĻóēČijˉ ēįˉ °Čˉ į°Èó°Čˉ ïēįijÓˉ °ČÏˉ °ˉ ÏÓijÓįĻˉ èÓąóČÓˉ Ļï°Ļˉ ąóČĂˉ ĻïÓˉ ÉŀąĻŀį°ąˉ ïóijĻēįŗˉ ēèˉĻïÓˉ?ēŀijÓˉŕóĻïˉĻïÓˉóÉēČēéį°Ĭïŗˉ ēèˉĻïÓˉįÓéóēČʘˉ óČÉÓˉ ɽʄɿʃʙˉ ?Óįċàijˉ ï°ijˉ įÓċ°óČÓÏˉ è°óĻïèŀąˉ Ļēˉ óĻijˉ °įĻóij°Čˉ ċēÏÓąˉ °ČÏˉ óĻijˉ ïŀċ°ČóijĻˉ Ŕ°ąŀÓijʘˉ ïÓˉ èįÓÓÏēċˉ Ļēˉ ÉįÓ°ĻÓʙˉ ĻïÓˉ ijĬóįóĻˉ ēèˉ óČČēŔ°ĻóēČʙˉ ĻïÓˉ ÉēČijĻ°ČĻˉ ijÓ°įÉïˉ èēįˉ ÈÓ°ŀĻóèŀąˉ ċ°ĻÓįó°ąijʙˉ ĻïÓˉ Ļį°ČijċóijijóēČˉ ēèˉ ij°Ŕēóįʵè°óįÓˉ ēèˉ ÓŖÉÓąąÓČÉÓʙˉ °ČÏˉ ĻïÓˉ

°ÓijĻïÓĻóÉˉ ēèˉ èŀČÉĻóēČ°ąóĻŗˉ °ąąˉ èēįéÓˉ ĻïÓˉijóČéŀą°įóĻŗˉēèˉ?Óįċàijʙˉ°ˉïēŀijÓˉ ēèˉēÈÿÓÉĻijˉÉįÓ°ĻÓÏˉĻēˉą°ijĻʘˉ ČˉóČÏÓĬÓČÏÓČĻʙˉ è°ċóąŗʵēŕČÓÏˉ ÉēċĬ°Čŗˉ ŕïóÉïˉ ÓČÉēċĬ°ijijÓijˉ ɽʂˉ ċÔĻóÓįijʙˉ ?Óįċàijˉ óijˉ ÏÓÏóÉ°ĻÓÏˉ Ļēˉ ĂÓÓĬóČéˉ ĻïÓˉ ċ°ÿēįóĻŗˉ ēèˉ óĻijˉ ĬįēÏŀÉĻóēČˉ óČˉ 8į°ČÉÓˉ Ļïįēŀéïˉ óĻijˉ ʁɾˉ ŕēįĂijïēĬijˉ °ČÏˉĬįēÏŀÉĻóēČˉijóĻÓijˉ°ČÏˉĻēˉÏÓŔÓąēĬóČéˉ óĻijˉ ČÓĻŕēįĂˉ ċēįÓˉ Ļï°Čˉ ɿɼɼˉ ijĻēįÓijˉóČˉʀʁˉÉēŀČĻįóÓijʘ ïÓˉ ČÓŕˉ ?Óįċàijˉ zÓįèŀċÓˉ °ČÏˉ Ó°ŀĻŗˉijĻēįÓˉóČˉ}óŗ°Ïïˉóijˉ°ˉÏŗČ°ċóÉˉ °ČÏˉ óČŔóĻóČéˉ ijÓČijēįŗˉ ÓČŔóįēČċÓČĻˉ Ļï°Ļˉ ċ°įįóÓijˉ ĻïÓˉ ŀČóĮŀÓČÓijijˉ ēèˉ Ļïóijˉ ąēÉ°ąÓˉ ŕóĻïˉ ĻïÓˉ z°įóijó°Čˉ ïēŀijÓˀijˉÉēąēŀįèŀąˉijÓČijÓˉēèˉÉįÓ°ĻóŔóĻŗˉ°ČÏˉÉēċċóĻċÓČĻˉĻēˉŢČÓˉÉį°èĻijċ°ČijïóĬʘ

GIVENCHY REDSEA MALL KSA GIVENCHY FRAGRANCE & BEAUTY HOUSE HAS ANNOUNCED THE OPENING OF THE FIRST BOUTIQUE IN KSA AND IN THE MIDDLE EAST AT JEDDAH RED SEA MALL

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aunching La Collection Particuliere the signature premium niche line of Givenchy. Givenchy couture spaces are new versions of the House’s emblematic fragrance, makeup & skincare, including the luxury and unique customer experience that is a must to get indulged with.

Hubert de Givenchy’s storied ascent to famed couturier began in 1952, when he opened the doors to his eponymous Parisian couture house. Born of aristocrat-

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ic roots, Givenchy had an appreciation of tradition and tendency for irreverence. Duality was his muse and his ŢįijĻˉÉēąąÓÉĻóēČˉ°ˉĻÓijĻ°ċÓČĻˉĻēˉĻïóijʘˉ?óijˉʽ ÔĬ°į°ÈąÓijʾˉóČvented both women’s separates and the “casual chic” movement, announcing the arrival of a new age of liberated elegance.

A pivotal rendez-vous followed the next year. When Givenchy met Audrey Hepburn, he fell for her irresistible charm and youthful spirit. She informed Givenchy’s singular vision of “perfectly imperfect” beauty and óČijĬóįÓÏˉ ïóċˉ Ļēˉ ÉįÓ°ĻÓˉ ïóijˉ ŢįijĻˉ èį°éį°ČÉÓʙˉ TˀCČĻÓįÏóĻʙˉ made especially for her. The move into fragrances was a natural one for Givenchy, who considered his perfumes to be an extension of his couture, the elegance he wanted to give his clothes. He went on to release TˀCČĻÓįÏóĻˉĻēˉĻïÓˉĬŀÈąóÉˉóČˉɽʅʁʃˉ°ČÏˉèēąąēŕÓÏˉŀĬˉŕóĻïˉïóijˉ ŢįijĻˉċÓČˀijˉèį°éį°ČÉÓijˉĻŕēˉŗÓ°įijˉą°ĻÓįʘ

CČˉ ɽʅʄʅʙˉ 9óŔÓČÉïŗˉ ĻēēĂˉ ïóijˉ ïēąóijĻóÉˉ °ĬĬįē°Éïˉ Ļēˉ ijĻŗąÓˉ and identity further, debuting both skincare and makeup lines. The former was born from extensive ijÉóÓČĻóŢÉˉįÓijÓ°įÉïˉ°ČÏˉĻïÓˉÏÓijóįÓˉĻēˉÉįÓ°ĻÓˉóČČēŔ°ĻóŔÓˉ formulas that address a wide variety of skincare needs.

The makeup line was launched with Le Prisme Visage, a revolutionary four-in-one face powder that gave women full sculpting freedom.

Today, Givenchy beauty and fragrance remain cutting edge and couture sartorially innovative, carrying on a legacy that began over 60 years ago.

Givenchy has been synonymous with avant-garde elegance since its conception. From couture collections to bold beauty products, discover how the house continually ÏÓŢÓijˉÉēČŔÓČĻóēČijˉ°ĻˉĻïÓˉŢįijĻˉ9óŔÓČÉïŗˉ8į°éį°ČÉÓˉ̒ˉ Ó°ŀty stand-alone boutique in the Kingdom and the region.

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GUERLAIN LAUNCHES NEW COLLECTION FOR EYES WONDERS OF NATURE

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n 2022, GUERLAIN is once again focusing its attention on the eyes, orchestrating an eye make-up revolution in which deep, vibrant color plays the starring role. This longawaited collection is made up of three innovations inspired by the captivating spectacle of nature.

Violette, Guerlain Creative Director of Make-Up, has drawn on her keen expertise to create ultra-sensory textures that deliver extremely high performance and can be worked to your heart’s content. A color expert, she has ÏÓŔóijÓÏˉ°ČˉóČĻÓČijÓˉ°ČÏˉţ°ċÈēŗ°ČĻˉ°įray of shades that offer excellent hold. « For me, the eyes are an endless source of creativity. An area to make color - all colors - shine, so that the eyes are undoubtedly the showpiece of the make-up look ». Violette, Guerlain Creative Director of Make-Up -NOIR G The new deep black mascara pushing volume and curl intensity to the max

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- enriched with winter rose oil for a perfect glide, it gives lashes exceptional volume and a dizzying curl, with 24-hour wear.

An exclusive combination of exceptional ebony and midnight blue pigments creates a deeply intense, blacker than black shade. Its texture is encapsulated in a sleek golden pack. Its black lid, stamped with Guerlain’s iconic double G signature, underscores the depth of this new mascara formula -OMBRES G The new extremely pigmented eyeshadow quartet available in six harmonies. Developed with care, the formula based on soft and comfortable winter rose oil offers an extremely sensory feel. The shadow glides easily over the lid and can be worked as desired to create a host of effects - with four different ŢČóijïÓijʚˉ °Čˉ óČĻÓČijÓˉ ij°ĻóČʙˉ °ˉ ÏÓÓĬˉ matte, a luminous metallic and a radiant iridescent effect.

For eyes beautifully enhanced with colour, Guerlain has reproduced the astounding magic of the spectacle of nature in four-colour compacts.

The new OMBRES G four-colour eyeshadows have a unique texture made up of intense pigments for longlasting colour and unequalled depth. Real gems of nature, the OMBRES G adorn the eyes with four ÏóèèÓįÓČĻˉŢČóijïÓijʚˉ°ČˉóČĻÓČijÓˉij°ĻóČʙˉ°ˉ deep matte, a luminous metallic and a radiant iridescent effect. Developed with care, the formula based on soft and comfortable winter rose oil offers an extremely sensory feel.

The shadow glides easily over the lid and can be worked as desired to create a host of effects. Ombres G’s rich colours come in six harmonies of four highly pigmented shades in homage to the wonders of nature.

Three star harmonies for a captivating gaze.

-5 NEW EYE PENCILS ÏÏóČéˉ ĻïÓˉ ŢČ°ąˉ ĻēŀÉïˉ Ļēˉ Ļïóijˉ Éēąlection for eyes, boasting a creamy,

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long-hold and waterproof texture, ĻïÓˉ ÓŗÓˉ ĬÓČÉóąijˉ ÏÓąóŔÓįˉ ĻįŀÓˉ ÏÓŢČótion, the thin belt to the cult black ąóĻĻąÓˉÏįÓijijʘˉ ïÓˉį°ČéÓˉēèˉŢŔÓˉóČĻÓČijÓˉ colors delivers a long-wear, waterproof result. Cloaked in shiny black with a subtle ring indicating the shade, each pencil has a retractable lead and comes with a pencil sharpener. Drawn from the fascinating mood board offered by nature, the į°ČéÓˉ ēèˉ ŢŔÓˉ óČĻÓČijÓˉ Éēąēŀįijˉ ÏÓąóŔers a long-wear, waterproof result In front of fashion photographer Sølve Sundsbø’s lens, three stunning women including brand ambassador Natalia Vodianova, He Cong and Maty Fall embody Ombres G’s star harmonies. Violette created the make-up for this lively and luminous campaign, which plays on the °ąąÓéēįŗˉēèˉĻïÓˉÈŀĻĻÓįţŗʙˉijïēŕÉ°ijóČéˉ óĻijˉ éį°ĬïóÉʙˉ ċ°éČóŢÉÓČĻąŗˉ ÉēąēŀįÓÏˉ wings The Eyes Collection is pre-launching on July 1st exclusively in Sephora, available at all doors from August.

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MONTBLANC WRITERS HOMAGE TO BROTHERS GRIMM – LIMITED EDITION

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new collection pays tribute to the tradition of storytelling and the fairy tale magic captured by the Brothers Grimm for generations to enjoy.

With its origins in the culture of writing, Montblanc champions the transformative power of literature and celebrates the creativity and artistry of writers. One collection in particular – Montblanc Writers Edition – pays special tribute to the °ŀĻïēįijˉŕïēˉï°ŔÓˉï°Ïˉ°ˉijóéČóŢÉ°ČĻˉ imprint on culture. Montblanc’s latest Writers Edition honours Jacob (1785–1863) and Wilhelm (1786– 1859) Grimm, known as the Brothers Grimm. The German academics, philologists, lexicographers and authors collected and published folklore during the 19th century.

They popularized traditional oral tales such as Cinderella, The Frog Prince, Sleeping Beauty, Little Red Riding Hood and Snow White.

Their classic collection, Children’s and Household Tales (Kinder- und Hausmärchen), was published in ĻŕēˉŔēąŀċÓijˉʸˉĻïÓˉŢįijĻˉóČˉɽʄɽɾˉ°ČÏˉ the second in 1815.

Inspired by their collection of fairy tales and linguistic research, the Montblanc Writers Editions Homage to Brothers Grimm collection explores various fairy tales but also references their magnum opus – ĻïÓˉ 9Óįċ°Čˉ óÉĻóēČ°įŗˉ ʵˉ ĻïÓˉ ŢįijĻˉ attempt to consolidate all existing German words into one encompassing dictionary.

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Each of the four editions is shaped like a wooden wandering stick as a reference to the tradition of wandering storytellers travelling from village to village to tell stories. The Brothers Grimm’s passion for language and research into linguistic ʽįēēĻijʾˉ óijˉ įÓţÓÉĻÓÏˉ óČˉ ĻïÓˉ ŀČŀijŀal shape of the clip – when looking at it frontally, it appears as a gnarly root but when turned sideŕ°ŗijʙˉóĻˉįÓŔÓ°ąijˉĻïÓˉè°Éó°ąˉĬįēŢąÓˉēèˉ the Brothers Grimm. The cap ring on each writing instrument is engraved with the famous words “ES WAR EINMAL…” or “Once Upon a Time”. Every nib is engraved with ÈŀįČóČéˉ ţ°ċÓijˉ ijŗċÈēąóÉˉ ēèˉ ĻïÓˉ ŢįÓijˉ °įēŀČÏˉ ŕïóÉïˉ ÉïóąÏįÓČˉ ij°Ļˉ Ļēˉ hear the fairy tales, and a central element in many of those tales.

Every edition features the title ēèˉ ĻïÓóįˉ ŢįijĻˉ ĬŀÈąóÉ°ĻóēČˉ ʽQóČÏÓįʵˉ und Hausmärchen” (Children´s and Household Tales) on the cone, as well as their number in the book.

The edition pays tribute to the beloved folk tale of a young girl named Rapunzel who is imprisoned by her mother in a high towÓįˉ °ČÏˉ ŢČ°ąąŗˉ įÓijÉŀÓÏˉ Èŗˉ °ˉ ĬįóČÉÓˉ when she lets down her hair so the prince can climb up. The black resin on the cap and barrel of this edition is decorated with a wavy pattern symbolizing Rapunzel´s hair. The platinum-coated clip and ŢĻĻóČéijˉ ÉēČĻį°ijĻijˉ ŕóĻïˉ ĻïÓˉ ijóČóijĻÓįˉ appearance of the cap and barrel, reminiscent of walking deep into the woods. Resembling the shape of a spindle since many stories were traditionally exchanged by women in spinning rooms, the ruthenium-coated cone is engraved with the title of the Grimm fairy tale collection (Kinder- und Hausmärchen), the number ’12’ for fairy tale Rapunzel and the year of publication, 1812, while the cap features the letter “R” for the fairy tale “Rapunzel”. The circle around the clip is decorated with “GÖTTINGER SIEBEN”, a group of seven liberal professors from Göttingen of which the Brothers were part of, as well as the years in which the German Dictionary was written. The Homage to Brothers Grimm Limited Edition is available as a Fountain Pen, Rollerball, Ballpoint Pen and Mechanical Pencil (only as part of a set).

The Sleeping Beauty tells the story of a young princess who is led into a trap and falls asleep for a long time before a prince awakens her with a kiss. During her dreamless sleep, the castle is abandoned and is overgrown with roses, thorns and leaves. Crafted from metal with a ruthenium coating, the cap and barrel of the Limited Edition 1812 are enhanced with a yellow gold-coated overlay with a vintage look. The design is inspired by the Grimm’s interest in nature and the foliage that grows through the 87

castle. The cone is engraved with the title of the Grimm fairy tale collection (Kinder- und Hausmärchen), the number ’50’ for fairy tale The Sleeping Beauty and the year of publication, 1812. The Letter “D” on cap stands for the fairy tale’s German title “Dornröschen”. The Montblanc Emblem that crowns the writing instrument is in Mother-of-Pearl surrounded by red lacquer, reminiscent of roses that wrap the castle. The limitation number of 1812 Fountain pens and 1812 RollerÈ°ąąijˉ ÉēċÓijˉ èįēċˉ ĻïÓˉ ŗÓ°įˉ ĻïÓˉ ŢįijĻˉ edition of the “Kinder- und Hausmärchen” was published in 1812.

The tale of Hansel & Gretel is about two children abandoned in the forest

by their parents who cannot care for them anymore. After attempting to retrace their way back home and éÓĻĻóČéˉ ąēijĻˉ óČˉ ĻïÓˉ èēįÓijĻʙˉ ĻïÓŗˉ ŢČÏˉ a gingerbread house owned by an old witch who lures them into the house. The children trick the witch into climbing into the burning oven, before returning home to their father with many riches. The cap and barrel of the Homage to Brothers Grimm Limited Edition 86 are made from blackened Ebony Wood to resemble both the dark forest of the è°óįŗˉ Ļ°ąÓˉ °ijˉ ŕÓąąˉ °ijˉ ĻïÓˉ ŢįÓijˉ Ļï°Ļˉ burn the witch at the end of the fairy tale, contrasting with Au750 solid éēąÏˉ óČą°ŗˉ ţ°ċÓijˉ °ČÏˉ ŢĻĻóČéijʘˉ ˉ ïÓˉ cap is made from Au750 solid gold and coated in black PVD, with the

signatures of the authors revealed in gold. A cast piece made from Au750 solid gold set in the back of ĻïÓˉÉ°ĬˉèÓ°ĻŀįÓijˉţ°ċÓijˉ°ČÏˉĻïÓˉąÓĻter H (for Hansel & Gretel), evoking the moment in the story when Gretel pushes the witch into a burning oven.

The two gold inlays on the barrel feature famous words in their original version: “Knuper knuper kneischen…Wer knupert an meinem Häuschen?” (or “Nibble nibble like a mouse, who is nibbling at my house?”). The Montblanc Emblem is set as a cast piece made up of the letters A to F with F being the last ąÓĻĻÓįˉĻï°ĻˉĻïÓˉ9įóċċˉ įēĻïÓįijˉŢČished in their German Dictionary during their lifetime. The solid gold cone is set with a cabochon made of Mother-of-Pearl symbolizing the treasure Hansel & Gretel discover after they burn the witch. The limitation of 86 Fountain Pens is a reference to the number of fairy tales ĬŀÈąóijïÓÏˉóČˉĻïÓˉŢįijĻˉÓÏóĻóēČˉēèˉĻïÓˉ Children´s and Household Tales in 1812.

Described as a beautiful girl with skin as white as snow, Snow White is the object of her evil stepmothÓįˀijˉ°ČéÓįˉ°èĻÓįˉïÓįˉċóįįēįˉóÏÓČĻóŢÓijˉ Snow White as the most beautiful in the country. She orders that Snow White be taken to the woods to be killed, but instead she is taken in by seven dwarfs who care for her. Her stepmother tracks her down and tricks her into eating a poisoned apĬąÓʙˉ ÈŀĻˉ ĻïÓˉ ĬįóČÉÓˉ ŢČÏijˉ ïÓįʘˉ £ïóąÓˉ ïÓįˉÉēèŢČˉóijˉÉ°įįóÓÏˉÈ°ÉĂˉĻēˉĻïÓˉÉ°ijtle, it falls down and Snow White spits out the apple and she awakens to marry the prince.

The cap and barrel of the Homage to Brothers Grimm Limited Edition 8 are made from Au750 Solid White Gold with a structure that resembles

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leaves coated in yellow gold as well as inlays made from matte Au750 solid white gold that represents precious ore from the mountains mined by the dwarves. The barrel contains a real faceted rock crysĻ°ąˉ ŕïóÉïˉ ijÓįŔÓijˉ °ijˉ ĻïÓˉ ʽÉēèŢČʾˉ èēįˉ Snow White and is hand-engraved on the backside with the imagery of Snow White taken from a drawing

by Ludwig Grimm. The cap features two white gold inlays with a crystal ijĻįŀÉĻŀįÓʙˉ ċ°ĻĻóŢÓÏˉ Ļēˉ °ĬĬÓ°įˉ ąóĂÓˉ ore. One crystal contains the letter “S” as a reference to the fairy tale Snow White. Two lines of diamonds across the rings as well as a line of diamonds on the cap and barrel are reminiscent of the shimmering beauty of Snow White. The Au750 solid yellow gold nib is engraved ŕóĻïˉ ĻïÓˉ ţ°ċÓijˉ °ijˉ °ˉ ijŗċÈēąˉ ēèˉ ĻïÓˉ setting during which the tales were told, and the apple given to Snow White by the witch, while the forepart is decorated with leaves.

The edition is crowned with a Montblanc Emblem set as a cast piece made up of the letters A to F, and covered with a sapphire glass. The cone is embellished with hand-engraved leaves, precious rubies set as a “7”, an embossing of “KHM ” representing the Kinderund Hausmärchen and the 53 for the number of the fairy tale Snow White in the collection. The bottom of cone contains a spinel cabochon symbolizing the black hair of Snow White.

The Montblanc Writers Editions Homage to Brothers Grimm collection includes a selection of accessories inspired by the opus of the Brothers Grimm. A calfskin leather notebook is decorated with a large illustration of the letter “G” in the style of old fairy tale books. Montblanc has created a dark green ink based on the forests of the Grimm è°óįŗˉĻ°ąÓijʘˉ ˉĬ°óįˉēèˉįēŀČÏˉÉŀèţóČĂijˉ and a woven leather bracelet, both with the design of the Montblanc Emblem on the writing instruments, complete the collection.

Synonymous with excellence in craftsmanship and design, Montblanc has been pushing the boundaries of innovation ever since the Z°óijēČˉ ŢįijĻˉ įÓŔēąŀĻóēČóŞÓÏˉ ĻïÓˉ culture of writing in 1906. Ingenuity and imagination continue to be driving forces for the Maison today °ijˉóĻˉ°ÏŔ°ČÉÓijˉóĻijˉÓŖĬįÓijijóēČˉēèˉŢČÓˉ craftsmanship across product categories: writing instruments, watches, leather goods, new technologies °ČÏˉ °ÉÉÓijijēįóÓijʘˉ ˉ }ÓţÓÉĻóČéˉ ŀĬēČˉ óĻijˉ ēČéēóČéˉ ċóijijóēČˉ Ļēˉ ÉįÓ°ĻÓˉ ŢČÓˉ lifetime companions born from bold ideas and expertly crafted through the skills of the Maison’s artisans, the iconic Montblanc Emblem has become the ultimate seal of performance, quality and an expression of sophisticated style.

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RIYADH INTERNATIONAL LUXURY WEEK ORGANISERS NOTE RECORD NUMBER OF VISITORS, REGISTER 61% INCREASE IN ATTENDANCE YEAR-ON-YEAR WITH 33% INCREASE IN EXHIBITION SPACE

R

iyadh International Luxury Week was held in the opulent surroundings of the Al Faisaliah Hotel and saw a record number of visitors. The second edition of the event was met with immense enthusiasm, with leading watch and jewellery brands presenting their creations to an audience of over 12,600 ŔóijóĻēįijˉ°ÉįēijijˉĻïÓˉŢŔÓˉÏ°ŗijʙˉċ°įĂóČéˉ°ˉʂɽ̀ˉóČÉįÓ°ijÓˉ in visitors in the previous year’s event.

industry insights led by a panel of experts including special guest H.E. Evelyne Genta, President & Chairperson, Gerald Genta Heritage Association and Ambassador of Monaco to the UK.

“We are delighted with the outcome of Riyadh International Luxury Week, as were the watch and jewellery °èŢÉóēČ°ÏēijˉĻï°ĻˉÿēóČÓÏˉŀijʘˉCˉÈÓąóÓŔÓˉĻïÓˉÓŔÓČĻˀijˉijŀÉÉÓijijˉ can be attributed to the immense diversity of pieces ĻįēČéˉ°ĻĻÓČÏ°ČÉÓˉŕ°ijˉċ°ĻÉïÓÏˉÈŗˉ°ˉɿɿ̀ˉóČÉįÓ°ijÓˉóČˉ ijïēŕÉ°ijÓÏʙˉ èįēċˉ ŢČÓˉ ÿÓŕÓąąÓįŗˉ Ļēˉ ïóéïˉ ÿÓŕÓąąÓįŗˉ °ČÏˉ exhibition space. The 2,400 square metre showcase one-of-a-kind bridal pieces, to the most innovative also played host to a number of new features, includ- timepieces that celebrate incredible savoir-faire. This óČéˉĻïÓˉŢįijĻˉ£°ĻÉïˉ°ČÏˉOÓŕÓąąÓįŗˉijÓċóČ°įˉĬįēéį°ċċÓˉ ŗÓ°įʙˉ Cˉ ÈÓąóÓŔÓˉ ŕÓˉ ijēąóÏóŢÓÏˉ ēŀįˉ ijĻ°ČÏóČéˉ °ijˉ °ˉ ąÓ°ÏóČéˉ in Saudi Arabia. Sponsored by Sotheby’s, the world’s industry platform in one of the fastest growing econolargest and most trusted marketplace for luxury, the mies in the world,” said Nader Freiha, Founder & Manseminars provided visitors with a wealth of inspiring aging Director of Riyadh International Luxury Week.

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The event saw visitors from members of the Saudi Royal family, socialites, corporate buyers and collectors from across the Kingdom. Krayem Al Enazi, President of the National Committee for Precious Metals °ČÏˉ9ÓċijĻēČÓijˉēèŢÉó°ąąŗˉóČ°ŀéŀį°ĻÓÏˉ}óŗ°ÏïˉCČĻÓįČ°tional Luxury Week on Tuesday 24th May, and guest of honour Prince Bandar bin Abdullah bin Abdulaziz bin Msaad bin Galaw Al Saud also visited on the opening day.

A total of 36 brands participated from across The Americas, Europe, Asia and the Middle East, including É°Ŕó°ʙˉ8Óįį°įó8óįÓČŞÓʙˉ[ijēŀąóʙˉ}ÓČÓÓˉOÓŕÓąąÓįŗʙˉ [Cˉ Èŗˉ °ČóˉQʙˉ ïįóijĻēĬïÓˉ ą°įÓĻʙˉ}ÓijÓįŔēóįʙˉ ċŕ°ÿˉOÓŕÓąlery, amongst others.

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GHALIAH AMIN

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haliah Amin, hailed as Saudi’s first body positive model, is breaking barriers in the Middle East. Since making her modelling debut in 2018, the trailblazer has become a beacon of inclusivity. She has worked with 11 Honoré, a retail platform that offers plus-size pieces from high-end designers, in addition to Marina Rinaldi, a womenswear label that churns out clothing specifically tailored toward the voluptuous trend-setter, in addition to Khloe Kardashian’s Good American brand.

She also launched a social media initiative in 2018 entitled “Ana Ghaliah,” which translates to “I am precious,” that aims to promote body positivity and embrace inclusion.

shows from cooking like top chef to fashion and talk shows.

Narges Raiss talks to the body positive activist, pioneer for inclusivity and diversity about defying stereotypes and breaking boundaries.

3. How do you see the fashion scene from a body-positive model point of view?

1. Tell us more about how you started your journey in fashion?

I guess my journey with fashion started when I was a little girl. I loved old magazines and designing dresses. After graduating from my master’s, I decided to pursue one of my dreams which was to be a stylist and model. I became a TV stylist, styling more than 10 shows at once, different types of

2. What was your entourage’s reaction when you decided to pursue modelling professionally?

I started presenting a fashion program on television before starting my modelling career, it all happened organically. As the brands needed a model who looked different, and I already knew how to be in front of the camera. I got my first shoot with Marina Rinaldi. Everyone was excited as they suggested I model before that. I modelled a lot for my friends in collage, for their art works and brands.

It has grown so much. But we need to do more, for the little girls who are impressionable we need show them that they are worth it.

4. You have a background in Art History and Museum studies, how does that play out in your daily life?

My background helps a lot, everything around us is art.

Especially if you work in fashion, you need an eye for what is new exciting and tasteful.

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The Trendsetter 5. You have modelled for local and international brands alike, how did those collaborations came about?

13. Who are your inspirations?

The brands usually work directly with me. And I love that.

16. What are some of the key lessons you have learned throughout your career so far?

6. You have started a social media initiative ‘Ana Ghaliah’ (a play on words with her name Ghaliah- which means in Arabic precious, valuable): how is the feedback regarding that campaign and what are you expecting to achieve through it?

Do what you love to do, and you will Succeed.

This is a campaign that is very close to my heart. I wanted girls, woman and even men to look within themselves and see that they are precious and believe it.

My family, my mother, and sisters!

17. How do you see the future of fashion and modelling in the Kingdom?

It’s looking really bright, but we should have our own Saudi way in fashion and modelling.

7. You are on a mission to help people accept and appreciate their own bodies, how has been the response so far?

The response has been great. But I still feel we all as a community should do more acceptance and appreciation towards ourselves and others. ʅʑ˂zįēèÓijijóēČ°ąąŗ˂ijĬÓ°ĂóČéʓ˂ïēŕ˂ijóéČóŢÉ°ČĻ˂óij˂ĻïÓ˂ċēÏelling industry in Saudi Arabia?

We have to see models in magazines and runways that look like us. Hence, it is extremely important to focus on that industry right now.

9. What has been the largest challenge in your career and how did you overcome it?

I still face challenges every day. When I overcome all my challenges, I will tell you the secret. (laughs) 10. Have you had any mentors along the way and if so, what has been the best advice they have imparted to you?

I always say be your own role model.

11. How do you hope to pave the way for future generations?

I want them to know that they are accepted the way they are.

12. What is one piece of advice that you received and live by?

Always do you!

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Interview conducted by Narges Raiss

TRAMA ITALY TECHNOLOGY AND CRAFTSMANSHIP

W

hat characterizes the creations of Trama is the essential and elegant style. The most representative models of the collection are the kaftans, which recall the Emirates heritage, combined with Italian taste. Our garments are very fresh and easy to wear, for an elegant and essential look.

Trama is inspired by the passion for made in Italy and the constant research for beauty that does not necessarily have a season, but is made to last over time.

Hence one of our keywords: timeless. We truly believe that elegance goes beyond the seasons and lasts indefinitely. Exclusively hand-made in Italy, every single garment we make is a unique piece of art with its own story to tell. The kaftan is our masterpiece. Indeed, it is an iconic garment that offers great comfort and accompanies on every occasion. Trama collections are

entirely crafted by specialized artisans, every detail is meticulously studied and stitched. A small detail is enough to create an iconic garment, such as passementeries or even special embroidery especially designed by our designer. Between the lines of our creations, Italian heritage and artisanal savoir-faire are woven together with real silver fibers for the ultimate touch of excellence.

Indeed, the Trama identity converges two key aspects.

Italy as a source of inspiration, fabric and tailoring headquarters, and the technological heart. Technology is the thread that unites the way our clothes feel on your skin with the way they make you feel. Our patented textile innovation fuses unparalleled softness with exceptional comfort and brings extraordinary benefits to our health. Indeed, our fabrics shield the human body from harmful radiation and improve wellbeing.

Our garments combine the feeling of wearing a oneof-a-kind luxurious creation with the awareness of doing well for your health in an enriched definition of wellbeing.

Trama is a brand showcased in Strive for Perfection: The Official Platinum Jubilee Edition – an official publication for the International Club for Rolls-Royce and Bentley Enthusiasts.

An exclusive event will be held in October in London, to support the book launch. tramaitaly.com 95

FRANCK ROMANET MARKET MANAGER GCC & INDIA GENEVA TOURISM & CONVENTIONS key events (specifically the world known Geneva festival that attract above 2 million visitors per annum) 1. Tell us more about your work within the Geneva Tourism & Conventions entity?

Geneva Tourism & Conventions is a privately run public service organisation. Created more than 120 years ago by representatives of the Geneva business community, its mission is to develop, market and promote the Geneva region as a world-class tourist destination by: - Developing top sales & Marketing activities in key B2B and B2C markets - Providing high quality support and information to tourist tourists interested in visiting the city - Organizing

I’ve been working for Geneva Tourism & Conventions since 3 years, as Market Manager for GCC countries, India and France. Our mission in few words is really easy: expend our love for Geneva with a true authenticity!

In to more detail, our duty is to promote Geneva as a tourist destination for leisure activities and conferences. To ensure the reception of guests, tourists or excursionists.

To encourage and coordinate actions for the development and promotion of tourism, whether they are carried out by public or private entities.

Thanks to our close collaboration with Switzerland Tourism, we have the opportunity to visit our partners the Travel Agency around the GCC countries who are our ambassador to recommend Geneva among their VIP and clients.

We are as well really delighted to receive a significant number of Media and Influencer trip during the year the let Geneva shine.

2. What is the positioning of Geneva?

Considered for decades as a business destination, Geneva is repositioning itself to promote its leisure activities.

The promotion of Geneva as a leisure destination began several years ago. The concept has met with great success, with a significant increase in overnight stays in July and August and during weekends (excluding pandemics). On the strength of this revival, Geneva has received the three times the “Leading European City Break Destination” award at the World Travel Awards.

To accompany the strategic repositioning of the destination, we’ve unveiled a new, modern graphic

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The Trendsetter identity. With its signature, “Geneva, the Resort City” and its new slogan “Visit - Meet - Repeat”, the campaign carries the resort concept loud and clear.

By playing on popular keywords, reminiscent of the various leisure activities of a resort, the campaign promises to make a lasting impression and to give the city a new chance to attract tourists from all over the world and even the Swiss!

3. Can you talk us through strategies for B2B and B2C markets?

Our strategy is based on 4 main axes: Key Account Managment, with our sales calls in Saudi Arabia for example, workshop at the GCC, FAM Trip hosting to make our travel agent partners live the Geneva experience.

And finally, we are experts in our business to offer a unique experience to our clients.

4. What are the measures in place to dynamize exchanges between Saudi Arabia and Switzerland?

Saudi Arabia has always been our priority market in the Middle East.

In collaboration with Switzerland Tourism we organize different road shows like the Switzerland Travel Expereince Race to Switzerland, this year we were in Dubai just before the ATM for the Discover Europe Submmits, workshops where we invite our travel agent partners

to discover our destinations and live the Swiss Made experience.

As mentioned in the previous question the Media Trips and Social Media Trips are very important and allow us to remain connected with our customers by exposing our novelties and the charms of our different seasons.

5. You are covering GCC and India markets, according to your experience, what feedback, reaction or data are you receiving from your research or interactions?

The Covid periode has been really difficult for the entire tourism

Key Media Management, both B2c and B2B oriented, which is very important for us. Hosting media, influencers and our press activities in general through our agencies in the markets.

Campaigns and promotions, with our B2C events like our Choco pass launch, the E-marketing with our “Always On Campaign” supported by our SoMe campaigns.

And last but not least the integration of our partners by creating products like the Geneva Resort Pass.

This strategy is supported by our expertise which is the key to success. We are experts in the destination of Geneva, so that we can best inform our visitors.

We are experts in our markets and customers, to understand their needs and expectations.

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The Trendsetter industry in Switzerland and in the main cities in general.

The summer 2021 was significant and brings a very positive sign to certify that tourism is back again!

Thanks to the GCC travellers, who were the first overseas market to come back after the pandemic in Geneva, we’ve been able to see our figures increasing. We were still far away from our 2019 statistics which was more than 240 000 room nights for the GCC market, but it was really encouraging.

According to the feedback we have from Switzerland Tourism, and from our partner the local travel agent, 2022 promises to be a very successful year for Tourism industry.

Our clients from Saudi and GCC are ready to travel to Switzerland and enjoy their holiday in the Swiss cities and our green mountains.

6. From a business perspective, what are the possibilities for Saudis when looking at Geneva?

Note related to our mission, it is more the Economic Promotion of Geneva 7. As a touristic destination, what are the key landmarks/events not to be missed?

The “Jet d’Eau” water fountain is obviously unmissable in Geneva! It is more than a landmark for us as it I directly linked to the DNA of Geneva, the watchmaking. The flower clock, which is the largest in the world, is again a symbol to certify that you are in the Birthplace of the Luxury watchmaking.

One of the event not to be missed with be the Watches and Wonders if you stay in the same thematic.

We have plenty of event business 98

oriented as EBACE for Aviation, VITAFOOD for nutraceutical, dietary and nutritional industries, and the Famous Geneva Motor Show in March 2023.

Overall the Geneva Lifestyle is the main attraction, being in the Resort City where nature is at every corner, enjoying your favorite meal facing the Jet d’Eau and the Mont Blanc, and admiring the sun set in the old town from your balcony in a luxurious five-star hotel. What else …?

8. What are the main attractive fields for business exchanges in Geneva for Saudi prospects?

Note related to our mission it is more the Economic Promotion of Geneva.

9. What is coming up next for the Geneva Tourism & Conventions in the Kingdom?

This summer, “Geneva, the Resort City” opens its doors for its second season. Through the eyes of its inhabitants and visitors, we discover the special spaces that add to its charm, and the hidden gems that provide its exotic flair. An open-air playground where the well-being and art of living ‘à la Genevoise’ can be experienced and where everyone can find their happiness thanks to the more than 100 activities included in the Resort Pass!

Interview conducted

by Narges Raiss

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LEONARD O COSTA CONSUL GENERAL OF ITALY IN JEDDAH Italian Diplomat since 2003, Leonardo Costa served as Vice Director of the divisions of Latin America and Caribbean, Asia and Pacific of the Directorate General for Development and Cooperation of the Ministry of Foreign Affairs. In 2009, he moved to the Commercial Office in Cairo, Egypt and subsequently held the position of Political Advisor to the Italian Representation at the Atlantic Council in Brussels. In 2017, he was appointed Head of the Office III for the Legal Affairs Service, Diplomatic Law and Treaties, dealing with international case laws. Since January 2022, he is the Italian Consul General in Jeddah and special Envoy of Italy to the Organization of the Islamic Conference.

In an exclusive interview with The Luxury Network – KSA Edition, Narges Raiss discusses with H.E. Leonardo Costa about Italian trade, growth investments, and the extraordinary transformation of Jeddah through the national vision 2030.

• Tell us more about the business equation between Italy and KSA? Italy and Saudi Arabia have a long tradition of trading relationship. In the last years, Italy ranked 7th -8th overall among Saudi Arabia’s suppliers and 2nd among the States of the European Union. The Italian market share in the KSA is around 3%. In the MENA region, Saudi Arabia is the 2nd market of destination for the Italian products, while it is our 3rd provider after the Emirates and Algeria. Traditionally, Italy exports to 100

Saudi Arabia products of mechanical engineering, food, electrical and household equipment, chemical, pharmaceutical, while our import concerns energy sector products. In aggregate terms, the total trade between our two countries amounted to 8.2 billion dollars in 2021 (7.080 in 2019 and 6.160 in 2020), testifying the centrality of Saudi Arabia as a main trading partner for Italy in the Gulf area. We look forward to that growing in the next years, in parallel to the constant growth of investments in Saudi Arabia by important Italian economic players, no longer limited to the hydrocarbon and energy infrastructure sectors but also

in the fields of civil engineering, health, fashion and food.

• How did your appointment to Saudi Arabia came about?

I am from a region in southern Italy inhabited by Arab people from the VIII to the XII century and more.

These people gave us important influences, from language to topography, from food to art to values. I have always been fascinated by the Islamic culture and civilization, as they are an important part of mine.

I started the discovery of my Arabic roots in Cairo, some years ago, and I had always wanted to come to Saudi

The Trendsetter

Arabia one day, as this is the place where all started.

For me, it is a reason of great pride to have the honour to serve Italy today in the second most important city of this Country, with a consular jurisdiction that includes the districts of Makkah, Medina, Bahah, Asir, Jazan, Najran, the Northern Region and Qurayyat.

• What do you think of the fast development of the country?

Since my arrival in Jeddah last January, I was absolutely amazed by the energy you feel in the Country.

Jeddah is changing its face every day and so does the Kingdom. The effort behind these changes is really unbelievable. In general, the “2030 Vision” the extraordinary plan of reforms launched by the Saudi Authorities is producing socio-economic and cultural developments unparalleled in the region and beyond. With the Vision, the Kingdom is really shaping a better future for its citizens.

and cooperation. I am particularly glad that my first year in Jeddah coincides with the 90th anniversary of the establishment of diplomatic relation between our two Nations.

In 1932, Italy was among the first Countries in the world to establish official relations with the Kingdom. However, Italy was present in Jeddah even before: in the late XIX century an Italian Consulate was already providing assistance and help to all our nationals involved in the Pilgrimage to the Holy cities of Mecca and Medina, and to develop friendly relations with the local Authorities.

In general, our bilateral relations are growing stronger and stronger in all sectors every day. We have very

solid political, economic, commercial, and cultural bonds: a Memorandum of Understanding for bilateral strategic dialogue has been signed by our two Ministers of Foreign Affairs in January 2021, as a sign of the desire of our two Countries to strengthen even more the level of their relations. Both Italy and Saudi Arabia share the priority of contributing to the stabilization of the crisis theatres of the Middle East, promoting regional dialogue and efforts promoted within the framework of the UN. With the shift of the G20 Presidency from Saudi Arabia (2020) to Italy (2021), Saudi and Italian institutions have had the opportunity to closely collaborate at different levels on various international initiatives, such as those in favour of the vaccination campaign and in support of a post-pandemic recovery.

This collaboration also contributed to focus the attention of the G20 economies on some common priorities like the Environment.

An important Italian mission, led by the Italian Ministry for Foreign Affairs and International cooperation, accompanied by leading business community, is also coming to Saudi Arabia end of June 2022 for a Joint Commission and a dedicated business forum is also taking place on

• Can you tell us more about the strong Italian relation with Saudi Arabia?

Italy and Saudi Arabia have a long and close tradition of friendship 101

that occasion. All these elements are truly the best evidence of the vitality of our bilateral relations. Saudi Arabia’s presence in Italy is also growing – we have recently seen the Saudi Pavilion at La Biennale in Venice and the Salone del Mobile, the very prestigious “Milan International furniture Fair”, which opened its 60th edition few days ago, dedicated a special focus on Saudi Arabia.

• How would you describe Italy’s presence and its impact in Saudi Arabia?

Several Italian companies, more than 50, are historically present in Saudi Arabia and are involved in different sectors such as infrastructures (Webuild), transport (Ferrovie dello Stato), oil &gas (Saipem, Maire Tecnimont and Tenaris), technology and security (Leonardo and Elettronica). We also have a strong presence of engineering (Proger, Manens-Tifs, Italconsult) and architecture companies (Studio 65, Schiattarella Associati, AR&P Architecture), just to mention some of them.

Historically, Italy was a crucial partner of Saudi Arabia in the aeronautical and automotive sectors. Nowadays, thanks to its expertise in the field of restoration and conservation of cultural heritage, Italy is offering a significant contribution in terms of ideas, knowledge and skills 102

to re-evaluate the Kingdom archaeological sites.

In an interview with your magazine is also worth mentioning the luxury sector, in which Italy is successfully present in KSA with some of its most iconic companies: Bulgari, Cavalli, Armani, Versace, Fendi, Gucci, Prada, Pagani, Ferrari, Ducati, Lamborghini, Maserati, Valentino, B&B, Poltrona Frau and Minotti. In this framework, to further promote the “Made in Italy” in this Country, the nation-branding campaign “Italy is simply extraordinary: beIT” was officially launched last November. The campaign is focused on the “values” that identify Italy: creativity, passion, tradition, style, innovation and diversity. The Kingdom of Saudi Arabia is one of the 26 target countries participating in the campaign, which begun in Riyad last December with an official presentation event launched by the Ambassador of Italy.

Finally, I would also like to highlight the presence in this Country of many Italians who are living and working in the Kingdom since many decades and who represent one of its most industrious foreign communities. Italians were historically rooted in Jeddah, where there is also an Italian school, but in recent times the Italian presence is also increasing in Riyad and in the

Eastern regions. At the same time, I was amazed to discover that many prominent Saudi Artists and Architects studied in Italy or visited my country to complete their studies, confirming the cultural fascination between our countries and people.

• How does the Italian Consulate contribute in bringing those two countries together?

The Italian Consulate General in Jeddah, in close coordination with the Embassy in Riad, is a bridge between the two Countries. Apart from the services we provide to both citizens, among others, many thousands of visas every year, I would like to focus on our cultural activities that have the aim of bringing together Italians and Saudi, like for example the very successful “Italian food week”, the “Italian language week” and the “design day”. Recently, the celebrations of the Italian National Day in Jeddah where also a great moment to celebrate the Italian Saudi friendship, thanks to the presence of His Highness Prince Saud bin Jalawi, Governor of Jeddah.

It was really a great honor for all of us.

Finally, the Consulate also assists and facilitate the work of the Italian companies present here or wishing to come to Saudi Arabia and we also

The Trendsetter provide guidance and assistance to Saudi companies or businessperson interested in investing in Italy.

• What would you tell new businesses or brands when investing in Saudi market?

are open now in sectors which were unexplored since few years ago. Just to mention some of them, I would highlight tourism, cultural heritage, music, entertainment, design, fashion, but also health, pharmaceutics, food.

In general, the 2030 Vision offers new and big opportunities for our two Countries to further strengthen the excellent cooperation already ongoing. More and more numerous companies in my country are showing concrete interest in the economic diversification plans launched by Saudi authorities. At the same time, I also see great interest in Saudi Arabia to do business with my country, or to expand the existing one. Among the various initiatives launched under the VISION, its most ambitious target, the giga-project (ranging from the construction of the futuristic “smart-city” of NEOM to the design of luxurious resorts in pristine coast of the Red Sea, until the creation of the largest park in the world near Riyadh) and their spill overs are of course of the greatest interest.

• Tell us more about your professional journey and how did it play out in Saudi Arabia?

Moreover, I also highlight the efforts deployed by the Saudi Authorities to further promote a friendly business climate in line with international standards to attract more foreign investment. The Ministry of Investment has announced a new ad hoc law, introducing additional guarantees in terms of equality between national and international investors and aiming to exceed the result achieved in 2021 with 19.3 billion USD of incoming FDI and 4400 new licenses lit for foreign operators.

Since the very first moment I landed in Jeddah, in January, I started loving this wonderful Country and appreciating its rich culture and its people, who have welcomed me with great generosity and friendship. I see many similarities between Italians and Saudis, and I am glad to

I joined the Italian Foreign Service in 2003 and I have served abroad in Cairo, Egypt, and in Brussels, Belgium. As mentioned before, I had always been fascinated by this Country and I am honoured to be here in Jeddah as Consul General. Moreover, I also have the chance of being the Italian special envoy to the OIC, the second largest International Organization after the UN and a very important forum of dialogue.

• With new projects seeing light in Jeddah, the city dynamism is on the rise, what can you tell us about the vibrant city?

have chosen the Kingdom as a posting. Moreover, as you say Jeddah is really a vibrant city, which combines special care for its historic heritage like the Balad and modernity. Culturally, the city is blossoming: the Jeddah Art Week last February was amazing, and the Jeddah Seasons 2022 are an event not to be missed.

I also hope to have the possibility to travel and to discover more about the beauties of this Country and the traditions of its people.

• Tell us more about your experience as the Italian General Consul in Jeddah and what is coming up next?

From a professional point of view, Jeddah is a great place. Since my arrival, I was received very cordially by the Saudi Authorities, and I have met numerous energetic, competent, and smart Saudi interlocutors deeply interested in further strengthening the ties between our two Countries. At the same time, it is great to be part of one of the most important diplomatic communities in the world: Jeddah hosts a great number of Consulates. My professional future is unpredictable so far, but I will always cherish my experience in Saudi Arabia as one of the most important in my life.

Interview conducted

by Narges Raiss

• What is the outlook for Italian-based companies looking into Saudi Arabia?

Thanks to the reforms fostered by the Vision, avenues of cooperation 103

The Trendsetter

MAJED GAROUB

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ajed Garoub is the founder and chairman of The Law Firm of Majed M. Garoub and the Saudi Law Training Centre. He is a member of many international and local legal entities such as the American Bar Association (ABA) the International Bar Association (IBA) and the Anti-Commercial Fraud Committee (ACFC). He is also the Consular to the president of the International Union of lawyers (UIA). Majed Garoub, is a member of the Scientific Committee of Reconciliation and Arbitration at the Arab-French Chamber of Commerce and the deputy president of the Arab chamber of arbitration and reconciliation. He is also the Consular to the president of the International Union of lawyers; and a member at the Arab Arbitration Group initiated by the International Chamber of Commerce (ICC), and President of the Law Firm of Majed M. Garoub – in Jeddah and Riyadh. Since its establishment in 1995 in Jeddah, Saudi Arabia. The Law Firm of Majed Garoub has handled and processed more than one thousand lawsuits.

Mr. Garoub is contributing to spreading the knowledge of law and legal rights awareness in the community through conducting several courses, seminars and conferences to support the spread of legal culture on a national and international level; and for his continuous global efforts he has been awarded the Chevalier de l’Ordre National du Merite in 2015 by the French government.

Therefore, he was appointed as arbitrator and representative of several governmental agencies and international commercial companies. Thereupon, he was known as “The Youngest Arab Arbitrator, specialized in International Commercial Arbitration”. For all the expertise in arbitration he has been selected to join the Arbitration Consulting Committee at the Saudi Ministry of Justice.

Narges Raiss talks to Majed Garoub about the longevity of the firm, legal needs, and how the women in his family contributed to his success.

1. Tell us more about your professional career journey to starting and leading one of the top law firms in the Kingdom?

The successful journey of my professional career was started back in 1995 after my important working period with Jeddah chamber of commerce and Clifford 104

law office in partnership with Salah al Hujelan. I have established my own law firm specialized in protecting international merchandise from deception and counterfeit practices. It also dealt with the reorganization family’s businesses and companies which gave the law firm the opportunity to work for major local and international families and companies like Unilever and Microsoft.

2. Since its inception in 1995, the firm has conducted over a thousand lawsuits as a key milestone. To what do you credit the success and longevity of the firm?

The foundation of success and prosperity is to act on the merits of integrity, honesty, credibility, transparency with clients, and the utilization of high-level experience and competence. Consequently, this led to gaining clients’ trust, particularly in the inheritance and will cases that exceeded billions. In addition to the commercial and administrative litigations that reached the value of hundreds of thousands of Riyals, especially in construction, engineering projects, commercial agency agreements, and government agreements sectors.

3. Law can be very complex and very detail-oriented, from your experience, what clients are looking for when hiring legal counsel?

Due to international clients’ experience and working environment, they usually seek precautionary and preventive consultations. There for they prefer consulting contracts with lawyers while looking for their specialties, expertise, and previous experiences as well their qualifications. However, some private sectors have a negative perspective towards lawyers, and they solely associate lawyers with proceeding lawsuits in the courtroom; as a result, they do not seek legal support unless the occurrence of disputes has arisen.

4. What differentiates the Garoub Law Study from other law firms? What is the USP of the study?

What makes Majed Garoub stand out is that his work, education, and hobbies are associated with the law.

So, he dedicates his time, passion, enthusiasm, and energy to work ideally in the law field, which starts with

self-evolvement, being clear, and honest. Moreover, being credible in, writing articles and books, providing education and training, contributing to social services responsibility, respecting clients and opponents, teamwork, and international professional collaboration that always makes us the lead in knowledge and professional careers.

5. From corporate law, foreign investments, and real estate developments to wealth management, IT, mediation, and sports among others, how does your expertise come into play in such diverse fields?

My father was a man of law who worked in the Ministry of Commerce as a legal consultant in all the legal departments. The administrative judicial department, and committees. He also had a law library that contained more than 2000 books. I was responsible for managing the library since childhood as it was located at home, so I was exposed to a large array of legal material. In the early stage of my career which made me, I have joined most of the international law committees such as UIA, IBA, ABA, and others that are specialized in sports like ISAL, intellectual property like AIPPI, and trademarks like INTA, etc. which provided me with permanent and continues communication with the most prominent, specialized, and expert attorneys in the world from various fields giving me the opportunity to gain knowledge and experience from participating in events and international publications in my career for more than 30 years. As a result, I was recognized and appreciated globally by being granted the honourable membership of UIA and ABA, plus the Knight’s medal from the republic of France.

6. What are the main differences you do notice when providing legal counsel between the public sector and private entities?

The most remarkable difference is that private sectors always seek to protect their economic interest, profits, and investments. While governmental sectors seek to protect their interests, decisions and public policies in which economic factor is less important compared to privates’ sectors, thus looking for the best option with the lowest price even at the expense of quality and service provided to it.

7. How do you cater to your clients’ legal needs on the local and global scale?

The policy and values of my firm are to carefully choose the appropriate team members which allows us to provide fast services to our clients. We even work on

Saturday and while international team follows up the daily work on Friday since it is considered a working day for the west.

8. Being in the field for almost three decades now, how do you see the evolution of the law institution in the Kingdom?

Honestly and with no flattery, speaking of evolvement prior to enhancement was passive and restricted. However, change started when King Salman was crowned. It began with the establishment of the Public Prosecution Office, then the amendment and development based on legalization continued, providing more opportunities and active roles to attorneys, and developing the juridical precautionary concept which needs more legal awareness in the society. The recent news was the recruitment of the lawman Dr. Najem Abdul Karim AlZaid, as the vice president of the Minister of Justice.

9. Chairman of Garoub & Associates, board member of various law associations, union consular, university speaker and representative of the Saudi Ministry of Justice – with so many strings to you bow, how do you juggle between all of them?

First and foremost, it is with God’s blessing I became successful. The other factors that lead to my prosperity are my parents’ prayers and encouragement, the support of my wife and life partner, Mrs. Nouf Qabbani, the love and passion I have for law as a job, profession, and 105

The Trendsetter hobby, my strong relationship to my work team, following the memory of my father’ career journey a man of law who worked in court, administration, and the Consultative Assembly. He served the country for four decades in all three authorities, and lastly, my mother who majored in Sharia always had my back and consistently motivated me to work and reach success. All of these factors are the reason for obtaining awards and being honored by the judicial authority.

10. What has been the largest challenge in your career and how did you overcome it?

The biggest challenge was the predominance of the businessmen over the man of law due to lack of legal awareness. I sought to change that by all available means from media in all various kinds to lectures.

Until I established the Saudi Law Training Center (SLTC) in 2005, which is considered today a global reference for legal education and training. Was renamed Majed Garoub Training Center (MGTC). MGTC is recognized by major international relationships with a number of large law schools such as. Sorbonne University, the University of Rome, and the University of Athens. The center also has relations with international professional associations. For example, the International Union of Lawyers (UIA), the Italian Bar Association, the Center of Studies and Research at French Sorbonne University, and UNESCO and the United Nation where I take pride in the lectures that I present there.

11. Have you had any mentors along the way and if so, what has been the best advice they have imparted to you?

Yes, my mentor and first role model is my father, who worked after the sunrise prayer until the sunset prayer for the Ministry, and then from the Dusk prayer until midnight he worked for the entity of commercial disputes resolution (commercial court), while spending his weekends exploring and reading. In my professional inspiration, I was influenced by my professor Salah Al-Hujailan, may he rest in peace.

He told me that the legal practice is not merely a job or profession, but it is also a lifestyle where you will be a lawyer throughout your life until death or retirement.

He always urged me to seek knowledge and look up recent developments in social and legal matters.

Throughout my career my professor Mohammed Reda Ziada, who passed away from COVID whose advice was applied in his style of work and integrity regardless of the financial return or hardship. The important thing 106

was success, helping people, and worshiping God in secret and in public as the same merit as my father.

12. In line with the National Vision 2030, what do you foresee for the next decades of the Kingdom?

All the good, prosperity, and welfare of a country that is full of activities and energy away from corruption, abuse of influence, or power. In all transparency, in light of a wise government and law prevalence that is protected by the judicial authority and safeguarded by public prosecution for a society that admires its homeland, leadership and adheres to its morals and religion.

13. How do you hope to pave the way for future generations of lawyers in Saudi Arabia?

The future generations are provided with all general means of success, especially from the legislative authority, and the juridical authority that are represented by the entity of the Law Bar Association, and the 2030 vision. The leadership aspires to have a clear and efficient role for lawyers that were determined in detail by his Royal highnesses Crown Prince Mohammed bin Salman on more than one occasion. What is left for the generation is critical thinking and making effort to meet the need and vision for this stage away from the conventionalism that does not have a place in the business and economic world, this is what I prepared my children for.

Interview conducted by Narges Raiss

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ABDULAZIZ ALBALAWI MEET THE SAUDI CREATIVE TAKING OVER SAUDI ARABI WITH HIS LENS style is importance and sharing the beauty of the Kingdom through his camera.

• As a photographer and filmmaker, what are you aiming to showcase through your work?

I try to showcase the beauty of nature and the effort we are doing to preserve it.

• How is the content creation scene in Saudi Arabia?

The art scene in general is evolving.

And we have a lot of great talents in the kingdom.

Photographer, filmmaker, and founder of The Nabatean Studio: a creation content Studio based in Al Ula. Abdulaziz Albalawi, known as Aziz Al Ula, aims to highlights the breathtaking beauty of tourist destinations in Saudi Arabia. He specialized in landscape photography (Al Ula, Red Sea) and sporting events (Formula 1, Dakkar Race) but not only. He also ventures into filmmaking with his latest creation: A Journey through Time.

Narges Raiss chats with Aziz to know more about shooting the mega-project NEOM in partnership with Sony, why having a unique 108

• Talk us through your creative process whenever you prepare for a photoshoot or for capturing videos?

A good walk in nature sparks my creativity. Almost all my ideas are inspired from nature. That’s why I always go for a hike before preparing for any shoot. It clears my mind and helps me focus on the task ahead. I write down any ideas or thoughts related to the project I am shooting. After that I create the mood board for the project and share it with my team and the client.

• You often refer to Al Ula as the Largest Living Museum, can you please explain to our readers why?

Our museum is the size of Belgium!!

There are traces of many civilizations who have built AlUla over

millennia, from the capital of the kingdoms of Dadan and Lihyan, to the trading hubs of the Nabataeans and into the Islamic era. Much of AlUla’s epic rock formations, valley and sandy desert remains an untouched expanse, with discoveries yet to be made threaded through its rich and layered past.

• Tell us more about your latest production: A Journey Through Time?

A film that takes you on a journey through time in AlUla. Showcasing the past and the present of the region. It’s a part of a documentary series I am creating about AlUla. • Tell us about your experience working with the tourism board and shooting a whimsical place such as Al Ula. It is an absolute dream to be able to do what you love and get paid for it.

Working with the tourism boards in Saudi and abroad is a dream came true. AlUla is an inspiring place for all the artists. It’s the land of films.

• Moving away from religious tourism to an archeological and landscape-oriented tourism, how do you see the business of tourism evolving in the next decade?

I am extremely confident that with all the projects and measures implemented, the diversity of our land, our culture and hospitality,

The Trendsetter

we will be one of the top 10 tourism destinations.

• What do you envision for the next decades of your nation?

I am sure I speak for many of my fellow citizens when I say that we are all backing and working towards realizing the big dream, Vision 2030.

• How do you hope to pave the way for future generations?

By supporting the establishment of the creative industry in the region.

• How do you hope to be a role model for future generations in the Arab world?

By embracing my individuality and chasing after my wildest dreams.

• In content creation and business what is a philosophy you live by?

Sometimes when you follow your dream, it opens the door for others to be able to follow theirs.

• What is one piece of advice that you received and live by? Who gave it to you?

Live the best life that you can live.

My Grandfather.

a photoshoot is a fun process. From location scouting to building up the mood board. To choosing the gears that you need for the shoot and everything else.

• Who are your inspirations in life?

His Royal Highness Crown Prince Mohammed bin Salman is for sure on top of the list. I am also inspired by many artists and athletes.

• What are your personal recommendations to anyone looking into visiting Saudi Arabia?

Get to know us, we are excited to welcome you all. And I will see you in AlUla

• What are some of the key lessons you have learned throughout your career?

Quality over Quantity. Building a brand is important. Having a unique style is important as well.

• What are the main differences when shooting a sporting event or when planning a location photoshoot?

The gears would be different. For sporting events you need to the fastest camera and the sharpest lens to capture the action. Planning

• What do you hope to achieve through your lens?

Capture the beauty that I see around me.

• What are the upcoming projects that you are working on?

I am currently working on a project in collaboration Sony. It will be filming in Neom. An area I am really excited to showcase.

Interview conducted

by Narges Raiss

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PAVILION OF SAUDI ARABIA AT THE 59TH INTERNATIONAL ART EXHIBITION - LA BIENNALE DI VENEZIA MUHANNAD SHONO PRESENTS THE TEACHING TREE, A SITE-SPECIFIC INSTALLATION

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CURATED BY REEM FADDA AND ASSISTANT CURATOR ROTANA SHAKER

ultidisciplinary artist Muhannad Shono has been selected to represent Saudi Arabia at Biennale Arte 2022 in Venice. Curated by Reem Fadda and Assistant Curator Rotana Shaker, The Teaching Tree is a large-scale, ambitious installation exploring themes of creation, regeneration, nature, and mythology.

Commissioned by The Visual Arts Commission, one ēèˉ ɽɽˉ ijÓÉĻēįʵijĬÓÉóŢÉˉ ÉēċċóijijóēČijˉ ēŔÓįijÓÓČˉ Èŗˉ °ŀÏóˉ Arabia’s Ministry of Culture, the installation will be on display at the Arsenale-Sale d’Armi from 23 April to 27 [ēŔÓċÈÓįˉɾɼɾɾʘ As Saudi Arabia’s burgeoning contemporary art scene ÉēČĻóČŀÓijˉ Ļēˉ ÏÓŢČÓˉ óĻijÓąèˉ ēČˉ ĻïÓˉ ŕēįąÏˉ ijĻ°éÓʙˉ ïēČēˉ ï°ijˉÓċÓįéÓÏˉ°ijˉ°ˉÉēċĬÓąąóČéˉŔēóÉÓˉ°ċēČéˉ°ˉČÓŕˉéÓČeration of rising artists from the region. ïÓˉ Ó°ÉïóČéˉ įÓÓˉóijˉ°ˉŔ°ijĻʙˉʀɼʵċÓĻįÓʵąēČéʙˉēįé°ČóÉ°ąąŗˉ formed structure made of palm fronds painted in black °ČÏˉ°Čóċ°ĻÓÏˉÈŗˉĬČÓŀċ°ĻóÉijʘˉ ïÓˉÓČóéċ°ĻóÉˉèēįċˉŢąąijˉ ĻïÓˉąÓČéĻïˉēèˉĻïÓˉĬ°ŔóąóēČʙˉÓċÈēÏŗóČéˉ ïēČēˀijˉóČŔÓijĻógation of the drawn line and its potential for creation and destruction. Through this, he explores ideas of

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resilience and regeneration both in the natural world and within human imagination. Shono’s practice counĻÓįijˉĻïÓˉąóċóĻijˉēèˉijóČéŀą°įˉČ°įį°ĻóŔÓijʙˉóČijĻÓ°ÏˉĮŀÓijĻóēČing truths, ontologies, and the basic concepts underĬóČČóČéˉïŀċ°ČˉąóèÓʘˉCČŔÓijĻóé°ĻóČéˉĻïÓˉÏį°ŕČˉąóČÓʙˉ ïēČēˉ interrogates the impact of writing and the generation ēèˉ ĻïēŀéïĻʙˉ °ijˉ ŕÓąąˉ °ijˉ ĻïÓóįˉ įÓijĬÓÉĻóŔÓˉ ĬēĻÓČĻó°ąijʘˉ 8ēįˉ Shono, embracing the line and mark making is an act ēèˉÉįÓ°ĻóŔÓˉ°éÓČÉŗʘˉ ijˉijŀÉïʙˉ ïÓˉ Ó°ÉïóČéˉ įÓÓˉÈŀóąÏijˉ on central concepts within his practice, interrogating the self, tradition, mythology, and the natural world. ïÓˉijĻēįóÓijˉēèˉ ąˉQïóÏįˉï°ŔÓˉ°ąijēˉï°Ïˉ°ˉĬįēèēŀČÏˉóČţŀÓČÉÓˉēČˉ ïēČēˀijˉĬÓįijēČ°ąˉ°ČÏˉÉįÓ°ĻóŔÓˉąóèÓʘ Z°ÏÓˉ ēèˉ Ĭą°ČĻˉ ċ°ĻĻÓįʙˉ óĻˉŕ°ijˉ ĂČēŕČˉ Ļï°Ļˉ ŕïÓįÓŔÓįˉ ąˉ Khidr sat a garden would grow, symbolising rebirth, regeneration, and healing. The Teaching Tree thus alludes to ‘mother nature’ and its hope for rebirth in face of warning signs of past and future ecological struggles.

Commenting on his work, Shono said: “My work emÈēÏóÓijˉ ĻïÓˉ óįįÓĬįÓijijóÈąÓˉ ijĬóįóĻˉ ēèˉ ÉįÓ°ĻóŔÓˉ ÓŖĬįÓijijóēČʚˉ the power of the imagination that grows despite what may attempt to limit it but instead makes it more resilient. This is a resilience that is taught by nature, in its continuous cycles of death and re-growth, like trees ČēŀįóijïÓÏˉÈŗˉĻïÓˉ°ijïÓijˉēèˉŕóąÏŢįÓijʘʾ The exhibition’s curator, Reem Fadda, added, “The Ó°ÉïóČéˉ įÓÓˉ įÓèÓįÓČÉÓijˉ ĻïÓˉ Ïį°ŕČˉ ąóČÓˉ ēŔÓįéįēŕČʙˉ now encapsulating a multitude of dimensions. This object becomes emblematic and dichotomous in imaginaĻóēČijˉįÓĬįÓijÓČĻÓÏʙˉŕēįÏijˉŕįóĻĻÓČʙˉ°ČÏˉċ°įĂijˉÓČéį°ŔÓÏʙˉ įÓţÓÉĻóČéˉŀĬēČˉĻïÓóįˉóįįÓŔÓįijóÈąÓˉÓèèÓÉĻijˉēČˉïóijĻēįŗʘʾ

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Zŀï°ČČ°Ïˉ ïēČēˉ óijˉ °ˉ ċŀąĻóÏóijÉóĬąóČ°įŗˉ Ŕóijŀ°ąˉ °įĻóijĻˉ based in Riyadh. He graduated with a degree in ArÉïóĻÓÉĻŀįÓˉ èįēċˉ QóČéˉ 8°ï°Ïˉ ČóŔÓįijóĻŗˉ ēèˉ zÓĻįēąÓŀċˉ and Minerals, Dhahran. His work has been exhibited in solo exhibitions at Athr Gallery, Jeddah; The Saudi Art Council, Jeddah; Künstlerhaus Bethanien, Berlin and the King Abdulaziz Center for World Culture (Ithra), Dhahran, Saudi Arabia. Shono has exhibited in many group exhibitions, such as at The Diriyah Biennale, Riŗ°Ïïˉ ʯɾɼɾɾʰʛˉ QŀČijĻŔÓįÓóČˉ £ēąèijÈŀįéʙˉ 9Óįċ°Čŗˉ ʯɾɼɽʅʰʛˉ The British Museum, London (2018); MACBA, Barcelona (2018); Haus der Kulturen der Welt (HKW), Berlin (2017); and LAND, Toronto (2017), among others. He has participated in residencies at Künstlerhaus Bethanien, Berlin (2017-2018), Artist in Labs, Zurich (2017), and Kunstresidenz, Bad Gastein (2017).

Shono has been commissioned to produce large scale installations and sculptures by the Ministry of Culture, Saudi Arabia (2020); Misk Art Institute (2020); Desert X Al Ula (2020); Saudi Art Council, Jeddah (2020); GAM ÉŀąĬĻŀįÓˉ9°įÏÓČʙˉ ēįóČēʙˉCĻ°ąŗˉʯɾɼɽʅʰˉ°ČÏˉCĻïį°ʙˉ ï°ïį°Čʙˉ °ŀÏóˉ į°Èó°ˉʯɾɼɽʅʰʘ ?óijˉŕēįĂˉï°ijˉÈÓÓČˉ°ÉĮŀóįÓÏˉÈŗˉċ°ČŗˉĬŀÈąóÉˉċŀijÓŀċijˉ and entities such as The British Museum, London, UK; the Art Jameel Foundation, Dubai, UAE; The Green Box Museum, Amsterdam, Netherlands; and the Ministry of Culture, Riyadh, Saudi Arabia.

Reem Fadda is a curator and art historian. From 2010 to 2016, Fadda worked at the Guggenheim Museum as ijijēÉó°ĻÓˉ ŀį°ĻēįʙˉZóÏÏąÓˉ$°ijĻÓįČˉ įĻʙˉ Èŀˉ ï°ÈóˉzįēÿÓÉĻʘˉ8°ÏÏ°ˉŕ°ijˉ óįÓÉĻēįˉēèˉĻïÓˉz°ąÓijĻóČó°Čˉ ijijēÉó°ĻóēČˉ èēįˉ ēČĻÓċĬēį°įŗˉ įĻˉʯz ʰʙˉ}°ċ°ąą°ïˉèįēċˉɾɼɼʁˉĻēˉ 112

ɾɼɼʃʙˉ °ČÏˉ ijÓįŔÓÏˉ °ijˉ É°ÏÓċóÉˉ óįÓÉĻēįˉ èēįˉ ĻïÓˉ CČĻÓįČ°ĻóēČ°ąˉ É°ÏÓċŗˉ ēèˉ įĻˉ z°ąÓijĻóČÓʙˉ }°ċ°ąą°ïʘˉ ïÓˉ ï°ijˉ curated many international exhibitions and biennials, óČÉąŀÏóČéˉʽOÓįŀij°ąÓċˉTóŔÓijʾˉʯ °ïŗ°ˉ ąˉ|ŀÏijʰʙˉ ïÓˉz°ąÓijĻóČó°Čˉ ZŀijÓŀċʙˉ óįŞÓóĻˉ ʯɾɼɽʃʰʛˉ ʽ[ēĻˉ [Óŕˉ [ēŕʾʙˉ ʂĻïˉ Z°įį°ĂÓÉïˉ óÓČČ°ąÓʙˉʯɾɼɽʂʰˉ°ČÏˉĻïÓˉ[°ĻóēČ°ąˉz°ŔóąóēČˉēèˉ ĻïÓˉ ČóĻÓÏˉ į°Èˉ$ċóį°ĻÓijˉ°ĻˉĻïÓˉʁʁĻïˉCČĻÓįČ°ĻóēČ°ąˉ įĻˉ Exhibition – La Biennale di Venezia (2013).

Fadda was awarded the eighth Walter Hopps Award for ŀį°Ļēįó°ąˉ ÉïóÓŔÓċÓČĻˉóČˉɾɼɽʃˉ°ČÏˉóijˉ°ˉɾɼɽʅˉ8Óąąēŕˉēèˉ the Young Global Leaders of the World Economic Forum. Fadda is also the Director of the Cultural Foundation in Abu Dhabi.

Rotana Shaker is a curator currently based in JedÏ°ïʘˉ ïÓˉ įÓÉÓóŔÓÏˉ ïÓįˉ ˉ óČˉ zijŗÉïēąēéŗˉ °ČÏˉ įĻˉ ?óijĻēįŗˉèįēċˉ ŀèĻijˉ ČóŔÓįijóĻŗˉ°ČÏˉïÓįˉZ ˉóČˉZēÏÓįČˉ°ČÏˉ ēČĻÓċĬēį°įŗˉ įĻˉèįēċˉ ēąŀċÈó°ˉ ČóŔÓįijóĻŗʘˉ ïÓˉŕ°ijˉ the MODA 2020 Curatorial Fellow at the Wallach Art Gallery where she curated the exhibition “A BottomąÓijijˉ óąÓČÉÓʾʘˉ ïÓˉŕ°ijˉijŀÈijÓĮŀÓČĻąŗˉ°ˉÉŀį°Ļēįó°ąˉèÓąąēŕˉ °ĻˉzŀČĂˉaįóÓČĻ°ąóijċʙˉŕēįĂóČéˉŕóĻïˉÉŀį°Ļēįˉ °į°ˉ}°Ş°ʘˉ Currently, Rotana is Assistant Curator at Art Jameel, based in Hayy. ïÓˉ °ŀÏóˉz°ŔóąóēČˉįÓijĬēČÏijˉĻēˉĻïÓˉēŔÓį°įÉïóČéˉĻïÓċÓˉ ēèˉĻïÓˉʁʅĻïˉCČĻÓįČ°ĻóēČ°ąˉ įĻˉ$ŖïóÈóĻóēČˉēèˉT°ˉ óÓČČ°ąÓˉ Ïóˉ ¢ÓČÓŞó°ʙˉ ïÓˉ ZóąĂˉ ēèˉ įÓ°ċijʘˉ ÓįóŔÓÏˉ èįēċˉ ĻïÓˉ Ļótle of the children’s book by Surrealist artist Leonora Carrington, The Milk of Dreams refers to a magical ŕēįąÏˉēèˉóċ°éóČ°ĻóēČʙˉŕïÓįÓˉÓŔÓįŗēČÓˉÉ°ČˉÉï°ČéÓʙˉÈÓˉ transformed, and become something or someone else.

Indeed, Shono’s work looks towards the limitless possibilities of human imagination and humanity itself.

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Brands Directory Aramedes

Givenchy

Messika ‎

aramedes.com

givenchy.com

messika.com

Abercrombie & Kent

Graff

Montblanc

abercrombiekent.com

graff.com

montblanc.com

BMW

Guerlain

Patchi

bmw.com

guerlain.com

patchi.com

Boucheron

Hermes

Paul smith

boucheron.com

hermes.com

paulsmith.com

Breguet

IWC Schaffhausen

Repossi

breguet.com

iwc.com

repossi.com

Brioni

Jeddah season

Riyadh International Luxury Week

brioni.com

jeddahseason.sa

riyadhluxuryweek.com

Chanel

Jura ‎

Sarah Al-Twaim

chanel.com

jura.com

instagram.com/saraaltwaim.s

Chopard

Kwanpen

Sobha ‎

chopard.com

kwanpen.com

sobha.com

Damas

Loewe

Swiss escape

damasjewellery.com

loewe.com

swissescape.co

Digitect ‎

Loro Piana

Trama Italy

digitect.com

ii.loropiana.com

tramaitaly.com

Dior

Louis vuitton

dior.com

louisvuitton.com

Faberge

Majed Garoub

faberge.com

lawgaroub.com

Ghaliah Amin

Mandarina Oriental

instagram.com/ghaliahamin

mandarinoriental.com

the ksa edition

ISSUE 04

JUL - AUG 2022

Global CEO The Luxury Network International

CEO The Luxury Network Saudi Arabia

Fares Ghattas

Abdullah Fakeeh

The Luxury Network Saudi Arabia Khalil Al-Alazdi St P.O. Box 2938 Jeddah 23522 Kingdom of Saudi Arabia

Team Members Abdullah Fakeeh + 966 55 559 9595

Tarek Alkateeb + 966 56 664 5145

Editor-in-Chief Narges Raiss Creative Assistant Omnya Moaad Naji

Alrand Fakeeh + 966 54 343 4305

Assistant Editor Nour Ghattas Creative Director Reine Nehme

info@theluxurynetwork.sa.com + 966 12 639 5888

www.theluxurynetwork.sa.com

Creative Assistant Zahra Ahmed

Fares Ghattas The Luxury Network International Global CEO

THE LUXURY NETWORK ACADEMY: AFFLUENCE AT YOUR FINGERTIPS

T

he world’s leading luxury affinity marketing and business networking group; creating partnerships between the world’s most prestigious luxury brands, The Luxury Network International, has officially launched The Luxury Network Academy, an educational initiative for individuals who are keen on joining the growing community of the luxury industry.

The Luxury Network Academy was founded by the elite network’s Global CEO, Mr. Fares Ghattas. According to Mr. Ghattas, “Each individual who is willing to learn must have access to the rightful practices in the luxury sector. Our objective is to make the impossible possible for anyone with an internet connection, to be granted the opportunity to be skilled and to be able to learn from the greatest certified masters in the luxury industry.”

In times of downsizing, global unemployment, and never-ending quality pressures, the need for protecting high standards in marketing sectors is being compromised.

Therefore, The Luxury Network International has launched a world-class learning website to bring professional training

videos from iconic professionals who contributed to putting standards in their field and entrepreneurship in all sectors.

The Luxury Network Academy seeks to conduct self-study training or teaching courses that will be promoted and conducted on the academy’s official website and promoted globally. The self-study courses will feature world-class iconic experts in various fields such as luxury selling, entrepreneurship, media, etiquette, fashion, brand management, travel, and many more.

“People learn easier by listening to inspiring success stories.”

Through rolling The Luxury Network Academy short training videos, young and expert professionals and entrepreneurs will be encouraged to learn more interesting and knowledgeable topics which are the results of the professional experiences of the speakers. These exclusive videos are promised to be impressive, informative, inspirational, and impactful.

Access to these videos may be purchased by the public including the network’s official members, global offices, and clients.

tln.academy

Discover Montenegro EXPERIENCE TO REMEMBER

Montenegro’s diverse and unspoiled nature lends itself to a variety of sports and activities for everybody’s taste and preference. Ranging from relaxed sunset sailing trips with a glass of champagne in hand, over adrenaline-filled extreme sports that make you challenge your own possibilities, to taking a walk back down the memory lane and discovering centuries old cities and their stories – Montenegro has it all and Discover Montenegro team found the best way to combine business and fun.

Modern tourists look for and expect different things from a visit to a destination such as Montenegro.

Some seek adventure, some just want convenience, some are looking for extreme privacy but all of them, at one point or another, want to experience the natural beauty of the destination. And that’s where Discover Montenegro steps in.

Discover Montenegro successfully entangle land, sea and air services into one exclusive unit, giving their guests a truly one-of-a-kind perspective of Montenegro.

Besides offering exceptional helicopter and charter services, Discover Montenegro prides itself in land and sea charters, tailor made excursions and organization of extraordinary events.

However, the team’s main focus and expertise lies in planning custom-made events and personalized holidays. Discover Montenegro team assists their clients to the furthest extent in creating memorable, magical celebrations, events and holidays that will, usually, exceed expectations.

When it comes to a country so diverse in what it has to offer, Discover Montenegro stands firmly by the belief that one of the best ways to truly breathe in all that Montenegro is - is by air, and by helicopter specifically.

However, the most popular and sought for flights are the scenic ones, particularly those to the North of the country, especially Zabljak and Tara Canyon, since the North is what makes this country so visually special. In the past years Montenegro has been trying to connect destinations reachable by helicopter with many signature activities such as Tara Canyon rafting and visits to 5 national parks existing in the country, sailing in one and only Boka Bay fiord or roaming through the sizzling Budva Riviera.

We are proud of the country, we are increasing Montenegro’s brand value and prominence by introducing this destination to a new class of tourist, and we will continue to work toward seeing Montenegro become a true year-round tourist and investment destination. +382 67 251 002 info@discovermontenegro.com

‘Freshly ground, not capsuled.’

Roger Federer Swiss Tennis Icon and JURA Brand Ambassador Since 2006

The Z10 for hot & cold speciality coffees: The new grinder, the Product Recognising Grinder (P.R.G.), automatically adjusts the grind to the selected coffee speciality. This makes it possible for the first time to prepare both hot and cold brew specialities with the espresso method. Experience a completely new way of coffee enjoyment now. JURA – If you love coffee. jura.com