The Luxury Network KSA Magazine Issue 11

GUENTER GEBHARD

SAUDI NATIONAL DAY 23 SEPTEMBER

THE LUXURY NETWORK CELEBRATING SAUDI NATIONAL DAY IN STYLE

As the golden sands of Saudi Arabia shimmer under the Arabian sun, the anticipation for the upcoming 93rd Saudi National Day on September 23rd grows stronger. This day, commemorating the unification of the Kingdom by its visionary founder, King Abdulaziz Ibn Saud, is a celebration of heritage, progress, and the nation’s timeless commitment to luxury and elegance.

Saudi Arabia’s journey from a desert kingdom to a global powerhouse is nothing short of remarkable. This National Day, the Kingdom invites the world to revel in its history, culture, and its innate sense of luxury. The festivities blend the past and present seamlessly, paying tribute to tradition while embracing modernity.

Luxury has always been a part of Saudi Arabia’s DNA. From the ornate architecture of the historic

Diriyah district to the modern skyscrapers of Riyadh and Jeddah, the Kingdom seamlessly marries its deep-rooted heritage with opulent contemporary design. On this auspicious occasion, Saudi Arabia’s luxury scene takes center stage, offering a glimpse into the country’s lavish lifestyle.

The opulence of Saudi Arabian cuisine, known for its rich flavors and aromatic spices, plays a significant role in the National Day celebrations. Exclusive dining experiences bring together traditional delicacies and modern gastronomy, offering a feast fit for royalty. Guests can savor dishes that have been perfected over generations, all while surrounded by the country’s enchanting landscapes.

Art and culture are also integral to the Kingdom’s celebration. The Saudi National Day showcases a fusion of heritage and innovation, as

local artisans and international artists come together to create captivating installations. From awe-inspiring sculptures to captivating performances, the creative scene flourishes, inviting everyone to immerse themselves in the Kingdom’s artistic tapestry.

Luxury shopping takes on new dimensions during this celebratory period. High-end boutiques and designer labels adorn the shopping

districts, offering exclusive collections that reflect Saudi Arabia’s unique sense of style. From exquisite jewelry inspired by the region’s natural beauty to tailored garments that pay homage to the nation’s history, Saudi National Day provides the perfect opportunity to indulge in elegance.

The celebrations culminate in a breathtaking display of fireworks and light shows that illuminate the

night sky. As colors dance across the horizon, they symbolize the vibrancy of Saudi Arabia’s cultural diversity and its future-oriented outlook.

In embracing the essence of luxury, Saudi National Day serves as a reminder of the Kingdom’s journey of transformation, from its humble beginnings to its global prominence. This celebration is an ode to the past, a nod to the present, and

a promise for a future where luxury and elegance continue to define the nation.

As the 93rd Saudi National Day approaches, the world watches with anticipation, ready to witness the Kingdom’s unrivaled blend of tradition and sophistication. This is a time to celebrate, to be captivated by opulence, and to honor a nation that stands as a beacon of elegance in a rapidly evolving world.

ISSUE 11 | Sep - Oct 2023

Interview with Guenter Gebhard, Regional Vice President & GM of Four Seasons Hotel Riyadh

Audemars Piguet Reveals Four New References and a Unique Piece in Collaboration with 1017 Alyx 9sm

Introducing The Aston Martin Db12: The World’s First Super Tourer

The Rolls-Royce That Changes Everything

Interview with Nujood Zahid, Lamborghini Club President Jeddah Saudi Arabia

Alula Moments Unveils Third Edition Of Alula Wellness Festival

Scents for the seasons: Grace de Monaco

A Lifestyle Statement with Patchi

THE LUXURY NETWORK INTERVIEW WITH GUENTER GEBHARD, RVP & GM OF FOUR SEASONS HOTEL RIYADH

Gracing our front cover for this issue is Guenter Gebhard, Regional Vice President and General Manager at Four Seasons Hotel Riyadh at Kingdom Centre. His career has taken him through various luxury hotels around the world and in his current role as RVP & GM, Gebhard will be overlooking the expansion of Four Seasons in Saudi Arabia.

Learn more about Gebhard through his interview with The Luxury Network, as he appreciates the unique experience Four Seasons provides, emphasizing the importance of engaging guests and balancing office responsibilities with public interaction.

What inspired you to pursue a career in the hospitality industry, and how did your early experiences shape your passion for this field?

My career aspiration within the hospitality industry flourished from my early involvement working at my parents’ restaurant. This invaluable experience exposed me to a myriad of facets, from learning how to bake goods, work in the butchery and serve bars and that led me through my education into becoming a trained hospitality professional.

I also started very early to reach out globally about where I may learn more, and thus completed internships in Asia, including Hong

Kong, Bangkok, Singapore, and Tokyo, before settling in New York and working there for 8 years. I later returned to Europe and worked in Berlin before moving on to Abu Dhabi, Dubai, Bangkok, Morocco, Sydney, Bodrum, and Saudi Arabia, further honing my skills and adapting to different cultural nuances. I intentionally selected these places and brands for their uniqueness and esteemed reputation, recognizing that they would offer me invaluable experiences and opportunities for growth.

These experiences have solidified my commitment to the hospitality industry and my appreciation for its ability to create meaningful connections and unforgettable experiences for guests.

What do you find fascinating and challenging about managing a luxury hotel in an iconic building like the Kingdom Tower?

One of the most fascinating aspects of managing a luxury hotel in an iconic building like the Kingdom Tower is the opportunity to be part of history. The Kingdom Tower, developed by HRH Prince Alwaleed bin Talal Al Saud, is not just any building; it holds significant cultural and architectural importance. Being able to contribute to its legacy by providing exceptional hospitality services is truly captivating.

Moreover, overseeing a luxury hotel within this iconic tower, nestled in such a prestigious location,

entails meeting and surpassing the loftiest guest expectations. This often means catering to a discerning clientele with refined tastes and unique preferences. It requires us to always stay ahead of evolving trends, perpetual innovation, and the provision of highly personalized experiences that cater precisely to individual desires, ensuring each guest departs with unforgettable memories.

As the Regional Vice President, you oversee a substantial hotel renovation and aim to bring more local talent onto the team. Could you elaborate on your vision for the hotel’s development and its impact on the local community?

My vision for the development of Four Seasons Hotel Riyadh is deeply rooted in contributing to the local community, aligning with Saudization efforts and the broader goals of Vision 2030 of Saudi Crown Prince and Prime Minister Mohammed bin Salman.

We are constantly working on being the employer of choice in Saudi Arabia and having Four Seasons Hotel Riyadh as the preferred Hotel for skills development and career

growth. We are currently collaborating with local educational institutions such as MISK foundation, and internally on launching an apprenticeship modeled education program, where participants receive an internationally and domestically recognized bachelor’s degree in hospitality. Our goal is to offer internships, apprenticeships, and employment opportunities, thus directly contributing to the Saudization initiative.

Our ongoing renovation project, supported by HRH Prince Alwaleed bin Talal Al Saud, aims to maintain our status as a world-class hotel, offering experiences that not only attracts international guests but also becomes a source of pride for the local community. After concluding in 2021 the renovation of our rooms and suites which reflect Saudi heritage through locally sourced art pieces in collaboration with Alwaleed Philanthropies, we will unveil by the end of year the second phase of our renovation, which includes a complete redesign of our reception and Lobby Lounge. We will also be introducing exciting new branded venues, including dining experiences from world renowned chefs, such as Michelin-starred Chef Daniel Boulud and World’s Best Pastry Chef Pierre Hermé.

With your extensive experience in the Middle East and North Africa, how do you see the hospitality industry evolving in Saudi Arabia?

The hospitality industry in Saudi Arabia is on a transformative journey- not seen alike globally over the past century- with several key factors influencing its evolution such as the active development of the tourism sector, the creation of new tourist destinations, economic diversification efforts, the country’s rich cultural heritage, and global partnerships, to attract both international and domestic travelers. This development includes the creation of new tourist destinations like Diriyah Gate, the Red Sea Global Projects, NEOM and Al-Ula, which will drive demand for a diverse range of hospitality services.

One noticeable trend is the diversification of offerings within the industry. Saudi Arabia is catering to various traveler segments, including leisure, business, and budget travelers.

This diversification is leading to the growth in 3 and 4 stars hotels as well as the emergence of boutique hotels, eco-friendly lodges, and

themed resorts, providing a wider array of options to visitors.

Moreover, the hospitality industry in Saudi Arabia is poised to continue its exponential growth beyond 2023, with the country’s tourism sector projected to experience an annual growth rate of 6-8% over the next five years. This growth will likely be accompanied by an increasing demand for personalized experiences, sustainable practices, and the integration of cutting-edge technology. The emerging influence of digital platforms and social media will also play a significant role in shaping the future of the industry.

With several international travelers visiting Saudi Arabia, how is the region aiming at becoming one of the biggest tourism destinations in the world?

Saudi Arabia is strategically positioning itself to emerge as a major global tourism destination by leveraging a multifaceted approach. The nation’s commitment to achieving this status is underscored by several pivotal initiatives and strategies.

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Central to this endeavor is the Vision 2030 initiative, a comprehensive framework designed to diversify Saudi Arabia’s economy and lessen its dependence on oil revenue. A cornerstone of this vision is the ambitious development of the tourism sector, which entails the creation of captivating tourist destinations that cater to a diverse array of international travelers.

Key tourist destinations like NEOM, the Red Sea Project, and Al-Ula are indicative of this approach. Situated strategically as the midpoint between Europe and Asia, Saudi Arabia’s location enhances its attractiveness as a global tourism hub. These projects encompass a wide spectrum of experiences, ranging from luxurious beach resorts to historical and cultural landmarks, ensuring an inclusive appeal to a broad spectrum of global tourists.

In tandem with destination development, the nation is actively investing in its infrastructure. Notable strides are being made in expanding airport facilities, enhancing transportation networks, and augmenting accommodations.

These enhancements serve to facilitate seamless access to different attractions and provide top-tier amenities to visitors.

Lastly, the introduction of tourist visas has been pivotal in welcoming global travelers. This move promotes accessibility and paves the way for a more robust tourism industry.

Are there any opportunities for Four Seasons to plan for further expansion in the Saudi Arabian region?

Four Seasons is currently focusing on its expansion plans in Saudi Arabia with 10 projects in the pipeline, beginning in 2024 with Medina, Jeddah at the Corniche, Red Sea, NEOM, and Mekkah. These projects are at different stages of development and if are completed within the next 4 to 5 years, Saudi Arabia will actually have the highest concentration of hotels under the Four Seasons brand outside of the United States.

An upcoming property in Jeddah within the Corniche District will offer 269 luxury guest rooms and suites, 21 serviced apartments for short and long-term stays and 64 private residences including two penthouses. The company has also signed a new hotel in Diriyah, which will include approximately 150 luxuriously appointed rooms and suites. A new luxury resort for Four Seasons will also be part of the NEOM master project on Sindalah Island. This is in addition to an upcoming resort at the Red Sea development and a new Four Seasons Hotel in the holy city of Makkah in a striking new building adjacent to the Grand Mosque.

All these new projects reflect the immense potential and growth opportunities that the Saudi Arabian

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market offers. The country’s Vision 2030 plan, which emphasizes tourism and hospitality as vital components of the economy, aligns perfectly with Four Seasons’ commitment to providing unique and exceptional experiences for our visitors.

About your “Coffee with Colleagues” initiative, how does this program benefit your team, and how do you foster a culture of open communication within your organization?

Fostering a culture of open communication within the Hotel is a fundamental aspect of my leadership approach. I believe that effective communication is the backbone of a thriving hotel environment. This is why I maintain an open-door policy, welcoming team members at all levels to approach me with their ideas, concerns, and feedback. This sets the tone for open communication throughout our establishment.

I have established the “Coffee with Colleagues” initiative to overcome the challenge of staying connected with everyone on the ground, especially in a large hotel with over 700 colleagues. This weekly ritual includes line personnel from all departments, such as stewards, waiters, and housekeepers. It has become a highly anticipated event, with colleagues even seeking suggestions from their teams on what topics to discuss. Additionally, we organize a “Night Owl Breakfast” for overnight colleagues after they have finished their night shift, further enhancing our engagement and ensuring that everyone feels connected and valued. The benefit of these regular gatherings is that they allow me to easily address any issues that may arise.

In addition to face-to-face communication, we provide anonymous channels for colleagues to express their opinions or report concerns, such as a dedicated QR Code online form that goes directly to me. This ensures that individuals who may

be hesitant to speak up in person still have a voice.

We also invest in communication training for our staff, including courses on active listening, conflict resolution, and interpersonal skills. This helps our team members communicate effectively with colleagues and guests.

In conclusion, fostering a culture of open communication is a top priority for us at our hotel to ensure that our team members are engaged, motivated, and working cohesively toward our shared goals. This transparent culture ultimately leads to a better guest experience and continued success for our organization.

In your role as the Regional Vice President, you oversee properties across different countries and cultures. How do you adapt your leadership style to effectively manage diverse teams and maintain consistent service standards?

In my role as Regional Vice President, overseeing Four Seasons properties across Saudi Arabia, Kuwait & Qatar, adapting my leadership style is paramount to effectively manage diverse teams while upholding consistent service standards.

Managing diverse teams across countries and cultures requires a balance between consistent service standards and cultural sensitivity. My leadership style revolves around adaptability, effective communication, empowerment, and fostering unity through embracing diversity. This ensures that our properties not only maintain their unique identities but also contribute to a unified, high-performing hospitality brand.

Saudi Arabia has seen a growing interest in tourism. How do you collaborate with local authorities and organizations to promote the country as a tourist destination and contribute to its tourism development?

We understand the increasing interest in tourism in Saudi Arabia and are dedicated to collaborating closely with government entities and other stakeholders to showcase the country’s unique offerings.

One of our recent efforts is a partnership with the Saudi Tourism Authority (STA) where we signed a Memorandum of Understanding (MoU) with Munirah Abanomy, Head of Marketing Partnership for Middle East and Africa, to launch joint activation campaigns and design captivating experiences to showcase Saudi Arabia as a top tourism destination worldwide and in the region.

This agreement has been signed with the hopes of attracting tourists from nearby markets and offer a tourism experience that rises to what the Kingdom’s guests expect from the leading, globally renowned hospitality brand, “Four Seasons”.

With a diverse language background, how do you leverage your language skills to connect with guests from different parts of the world and create a welcoming atmosphere for international travelers?

I am fortunate to have a diverse language background being fluent in German, English, some French, Italian, Spanish and a developing familiarity with the Arabic language, which enables me to establish meaningful connections with

guests from all over the world and foster a welcoming and hospitable environment for international travelers. Whether engaging in conversations in their native tongue or ensuring they feel at ease in unfamiliar surroundings, I firmly believe that effective communication stands as the cornerstone for creating enduring guest experiences and key to leaving lasting impressions.

With your extensive background in managing luxury hotels worldwide, what are some unique challenges and rewards you have encountered in each location?

In my extensive journey of overseeing luxury hotels globally, I’ve

encountered an array of distinctive challenges and rewards across each unique location. Yet, one remarkable experience stands out as the most memorable and demanding—the ambitious renovation of an iconic private island nestled in the heart of the Pacific.

The logistics involved in this project were truly unparalleled. As the island was only accessible by helicopter or boat, every material needed for the renovation had to be carefully planned and transported. This presented a significant challenge in terms of sourcing and organizing the necessary resources within the limited transportation options available. Precise timing was crucial, as everything that needed to leave the island had to be

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responsibilities. Empowering my team members not only lightens my load but also motivates them to excel in their roles.

Setting clear boundaries between work and personal life is another fundamental aspect. When I’m at work, I’m fully dedicated to my responsibilities, but when I’m off-duty, I make a conscious effort to engage in activities that disconnect and relax me.

Continuous learning is vital in the dynamic hospitality industry. Staying updated on industry trends and engaging in professional development not only enhances my knowledge but also keeps my passion alive.

coordinated by helicopter or boat. To address this challenge, we had to bring in 200 laborers from the mainland each day and send them home by night, ensuring that the renovation proceeded smoothly within these logistical constraints.

The time constraint further added to the complexity of the project. With just six months to complete the entire renovation, it required meticulous planning, efficient execution, and exceptional teamwork. The pressure was high, and every decision had to be aligned with our objective of delivering the highest standards of luxury.

While the project posed various challenges, the rewards were equally remarkable. Overcoming these logistical hurdles and completing the renovation within the given timeframe was an achievement I am immensely proud of.

The hospitality industry often demands long hours and high levels of dedication. How do you maintain a work-life balance and stay motivated in such a demanding role?

Maintaining a work-life balance and staying motivated in my role as RVP & GM at Four Seasons Hotel Riyadh is a critical aspect of my professional life. It’s a demanding position that requires dedication, but it’s equally important to ensure personal well-being and motivation.

First and foremost, I prioritize effective time management. I carefully plan my days, setting clear goals and priorities, which helps me optimize my time and ensure I’m focused on what truly matters. Delegation and trust is another key factor. I have an exceptional team, and I trust them to handle various

Celebrating achievements, both big and small, is also an essential part of staying motivated. It provides a sense of accomplishment and reminds me of the positive impact we’re making at Four Seasons Hotel Riyadh.

Ultimately, my deep passion for the hospitality industry is a significant source of motivation. I find immense fulfilment in creating exceptional guest experiences and leading a team to deliver outstanding service. This passion drives me to excel in my role while maintaining a healthy work-life balance.

As someone who values diversity and uniqueness, how do you ensure that each Four Seasons property maintains its distinct character while upholding its core values?

Our Brand DNA is what ensures Four Seasons maintains consistency across all properties while distinguishing us from other luxury businesses. It is rooted in the unwavering belief in the “Golden

Rule”: treating others as you would want to be treated. This principle underpins our commitment to delivering consistent service and hospitality across all our properties, creating a personalized, considerate, and luxurious guest experience that leaves them eager to return.

We also know that a strong culture needs to reflect the diverse people and communities in all the locations in which we operate. Diversity, Inclusion and Belonging is an important part of our ongoing cultural journey. Not only are the principles of diversity, inclusion, and belonging aligned to our core values, but this work also activates the positive, progressive changes happening in the world around us.

When you think about Four Seasons, unparalleled luxury comes to mind. For the brand, true luxury is a meaningful sense of belonging. It is a dedicated focus on how people want to be treated, grounded in the genuine care a guest experiences during their stay and defined by an abundance of humanity and generosity. This starts with passionate teams, welcoming guests to be the centre of Four Seasons world, anywhere in the world – and always with a distinctly human touch.

Luxury is also time as no one can buy it. What matters are the

experiences within the time we have that’s where unique luxury makes exceptional experiences.

As a leader in the hospitality industry, what advice would you give aspiring hotel managers who aim to excel in this field?

The most important advice is to have fun with what you do. You should look forward to the day ahead and enjoy your tasks. Innovate, create, exchange ideas, communicate and share knowledge. You will need to recognize the demands and rewards that come with this industry. Hospitality can be an incredibly fulfilling career, but it requires dedication and the right set of skills to succeed.

In today’s hospitality industry, commercial and business acumen, alongside soft skills, have become increasingly important. Aspiring leaders should focus on honing these skills, such as empathy, problem-solving, strong time management, and resilience under pressure, as well as mastering financial analysis to optimize revenue streams and understanding market trends to identify opportunities for expansion. These competencies are essential for providing exceptional experiences to guests, ensuring smooth operations, and

making informed decisions that drive profitability.

One skill that also stands out in the hospitality sector is cultural awareness. Hotels cater to guests from all parts of life and the world, so having a high level of cultural understanding is crucial. This includes being knowledgeable about different customs, traditions, and preferences, as it enables hotel managers to create personalized and memorable experiences for their guests.

Lastly, I would encourage aspiring managers to never stop learning and growing. Knowledge brings confidence. The industry is constantly evolving, and staying updated with the latest trends, technologies, and techniques is crucial for success. Continuously seeking opportunities for growth, whether through attending industry events, pursuing professional development courses, or engaging in networking, will help aspiring hotel managers stand out and excel in their careers. As leaders it is our essential responsibility to share, coach and mentor others. Just as we were given the knowledge before, we need to pass it on and guide the way forward.

Interview conducted by Garz Bumanlag

JAEGER-LECOULTRE PRESENTS THE REVERSO ONE DUETTO JEWELLERY

A WATCHMAKING ICON MEETS

The first watch to feature a rectangular case that can be turned over to protect its dial, the Reverso became a must-have almost immediately on its launch in 1931. Although originally conceived for polo players, this watch became recognised as a design icon, appealing to men and women from many walks of life, who embraced the originality of its design and the refinement of its Art Deco lines. Less than a year after its creation, feminine models of the Reverso appeared, subtly revisiting the original aesthetic codes: the rectilinear geometry of the reversible case with its bevelled triangular lugs, horizontal gadroons, and the chic simplicity of the dial.

A new expression of the alliance between Fine Watchmaking and High Jewellery

This year, in keeping with the pioneering spirit of La Grande Maison, which has created watches for women since its early days, Jaeger-LeCoultre presents two new expressions of the Reverso One. Cased in pink gold, they illustrate the union of Fine Watchmaking and High Jewellery down to the smallest detail. Expressing the

full potential of an icon that never ceases to inspire the watchmakers of La Grande Maison and the craftsmen of the Métiers Rares workshop, the case of the new Reverso One Duetto Jewellery is entirely set with diamonds. One model is complemented by a shiny black leather strap and the other by a pink gold bracelet entirely set with diamonds.

When the Duetto complication is adorned with pink gold and diamonds

In 1997, Jaeger-LeCoultre introduced the Reverso Duetto, featuring two back-to-back dials, each with a set of hands driven by a single movement but turning in opposite directions in order to display the same time correctly on both sides – a complex mechanism that represented a technical achievement for the Manufacture’s watchmakers. For the new Reverso One Duetto Jewellery models, the hand- wound Jaeger-LeCoultre Calibre 844 – entirely developed and produced within the Manufacture – now promises 50 hours of power reserve.

The new Reverso One Duetto Jewellery presents the back-to-back

dial concept in a new setting that is as rare as it is precious. With 335 grain-set diamonds that cover the entire case-back and wrap seamlessly around its curved sides to frame the dial, the case is unquestionably a piece of jewellery, emphasised by the inverted diamond set into the crown.

On the front, every detail of the silvered sunray dial with its guilloché decoration is delicately finished: the golden brackets in each corner, the applied Arabic hour numerals and hour markers, the Dauphine hands –all emblematic elements of the Reverso One models.

The reverse dial offers a striking contrast – dramatic and more mysterious. Enhanced by Art Deco-style gold hour markers – also emblematic of the collection – the black dial immediately catches the eye. Sprinkled across a background of glossy black lacquer, tiny gold flakes seem to form clusters of light particles, their radiance echoing the brilliance of the diamonds that adorn the case.

The Reverso One Duetto Jewellery raises the Duetto concept to even greater heights with a diamond- set bracelet – the first time that the case, bracelet attachment and bracelet links of a Reverso One have been fully gem-set. A total of 719 diamonds adorns this High Jewellery piece, including at least 384 for the bracelet alone.

To create the case and bracelet of the new Reverso One Duetto Jewellery, the gemsetters in Jaeger- LeCoultre’s Métiers Rares workshop used the grain-setting technique, anchoring the diamonds with tiny, almost invisible gold beads that give the precious stones an unparalleled sparkle. Setting four diamonds together in perfect symmetry within the tiny dimensions of each pink gold link is testament to the gemsetters’ mastery of their craft.

The new Reverso One Duetto Jewellery reaffirms the watchmaking expertise and jewellery savoir-faire that La Grande Maison has cultivated with passion for several decades.

Setting by the Métiers Rares workshop

AUDEMARS PIGUET REVEALS FOUR NEW REFERENCES AND A UNIQUE PIECE IN COLLABORATION

WITH 1017 ALYX 9SM, THE BRAND BELONGING TO DESIGNER MATTHEW WILLIAMS

Swiss Haute Horlogerie manufacturer Audemars

Piguet is pleased to announce a new collaboration with American designer Matthew Williams, founder of the brand 1017 ALYX 9SM. To mark the occasion, four new Royal Oak and Royal Oak Offshore references and a Royal Oak unique piece are being launched simultaneously. The timepieces combine the recognisable aesthetic codes of the Manufacture with the designer’s refined touch. The two brands have designed this resolutely modern collection together to appeal to fashion lovers and allow them to express their individuality.

A COLLABORATION AT THE CROSSROADS OF TWO WORLDS

This unprecedented collaboration between Audemars Piguet and the fashion brand 1017 ALYX 9SM, which was

founded in 2015, is the last example to date celebrating the strong ties that the Manufacture has forged with different creative worlds, such as fashion.

The Chicago-born designer likes to play with materials that are high quality, innovative and highly technical to develop surprising and disruptive creations. The two brands share this avant-garde spirit, as well as a passion for details and the mastery of their craft. In addition, they both adhere to a holistic sustainable approach.

“A collaboration like this allows for me to explore and extend my knowledge to another area of excellence.”

Matthew Williams Designer and founder of 1017 ALYX 9SM

Brilliant Bijoux

A MODERN AND REFINED AESTHETIC

Matthew Williams sees the watch as an expression of who you are. For this collaboration, the Manufacture and the designer have developed a collection with a minimalist aesthetic composed of several references ranging from 37 to 42 mm. Adaptable to all wrist types, these sober timepieces let the owner’s personality shine through and constitute a bridge between the worlds of fashion and Haute Horlogerie.

The four references come in 18-carat yellow or white gold and are comprised of two Royal Oak models and two Royal Oak Offshore models of different diameters. This is the first time that the same design has been developed for both collections simultaneously. In an effort to make the aesthetics as clean and pure as possible, Matthew Williams and Audemars Piguet have reduced the dials to their simplest form, removing the hour-markers and the date aperture on the Royal Oak models to highlight the elegant vertical satin-finishing decorating the gold dials. The result is timeless monochrome timepieces that blend refined aesthetics with advanced watchmaking techniques.

The two Royal Oak models are crafted entirely in 18-carat yellow gold. The first is a 37 mm selfwinding reference indicating the hours, minutes and seconds, which is ideal for smaller wrists. The minimalist dial comes with luminescent yellow-gold hands and the signatures “Audemars Piguet” and “1017 ALYX 9SM”, the

former in a gold applique and the latter is transferred. The second model is a selfwinding chronograph measuring 41 mm in diameter, which pushes the minimalism of the dial to the limit, going so far as to eliminate the chronograph counters, leaving only the hands to rotate at 3, 6 and 9 o’clock. These two Royal Oak references are produced in limited series.

The two Royal Oak Offshore models follow the same theme, dispensing with the information usually present on the dial and keeping only the bare minimum. Only the date aperture, which is emblematic of the Royal Oak Offshore collection, remains at 3 o’clock, next to the AP monogram. The 1017 ALYX 9SM signature is for its part located at 6 o’clock.

The chronograph counters at 6, 9 and 12 o’clock have also been removed, leaving only the hands – a first for a chronograph. These 42 mm limited editions are available in a choice of 18-carat white or yellow gold, giving them a style that is both sober and dazzling. Equipped with the Manufacture’s interchangeable strap system, these models are accompanied by an additional strap in black rubber for an intense contrast.

These four references also feature the refined hand finishes emblematic of the Manufacture, alternating polished and satin-finished surfaces that provide infinite plays on the light. The caseback is engraved with the words “Limited Edition”.

THREE LATEST-GENERATION MOVEMENTS AND A DEDICATED OSCILLATING WEIGHT

These four Royal Oak Selfwinding, Selfwinding Chronograph and Royal Oak Offshore Selfwinding Chronograph references are powered by different latest-generation movements.

The 37 mm Royal Oak Selfwinding model house the Calibre 5909, introduced in 2022. This movement, which is only 4 mm thick, beats at a frequency of 4 Hz and has a power reserve of 60 hours.

The 41 mm Royal Oak Selfwinding Chronograph is powered by the latest selfwinding chronograph movement with the integrated chronograph Calibre 4409. Designed without a date indication, this selfwinding movement is equipped with a column wheel and a flyback function that allows the chronograph to be restarted instantly without having to stop or reset it first. It also has a vertical clutch that prevents the hands from jumping when the chronograph is started or stopped. A patented reset mechanism ensures that each counter hand instantly returns to its original position. Beating at a frequency of 4 Hz (28,000 vibrations per hour), it has a power reserve of 70 hours.

Finally, the two Royal Oak Offshore models are equipped with the Calibre 4404, which comes with an integrated chronograph and a flyback function. This movement has the same features as the Calibre 4409 but is slightly thicker, which works perfectly with the Royal Oak Offshore’s large case.

Each model is fitted with a sapphire crystal caseback that opens onto the oscillating weight that has been specially developed for these limited editions. Made of 22-carat yellow or white gold, it features an engraving of the 1017 ALYX 9SM signature as well as the indication of Newton’s millimeter and rotor weight, a nod to the technical references indicated by Matthew Williams on his buckles. The wearer can also admire the refined decorations including Côtes de Genève, circular graining, sunray and satin finishing as well as polished bevels.

“This is the first time we have dressed the Royal Oak and Royal Oak Offshore simultaneously, and it was a natural fit thanks to Matthew’s clean, contemporary design! That is the beauty of this collaboration: the synergies are such that we have taken each other to the next level.”

François-Henry Bennahmias Chief Executive Officer Audemars Piguet

A UNIQUE PIECE TO SUPPORT UNDERPRIVILEGED CHILDREN

In addition to these four models sold in Audemars Piguet boutiques, the designer and the Manufacture have created a unique Royal Oak Selfwinding Chronograph piece. This 41 mm model has a two-tone case and bracelet, combining 18-carat yellow gold and stainless steel. This marriage of materials is contrasted with a black PVD-coated gold dial decorated with vertical satin-finishing. The dial also includes the signatures of both brands as well as yellow-gold chronograph hands. The three central hands in yellow gold that are enhanced with luminescent coating for optimal readability in the dark complete the design. Powered by the Calibre 4409, this timepiece combines state-of-theart technology with a contemporary aesthetic.

The auction of this unique piece will take place during the launch party of the collaboration between Audemars Piguet and 1017 ALYX 9SM on August 24 in Tokyo. The funds raised will be donated to projects aimed at supporting play-based learning initiatives in favour of disadvantaged children, notably through the actions of the NGOs Kids in Motion and Right to Play. Kids in Motion supports a specific project in Lamu, Kenya, which allows the local population to strengthen its infrastructure and support the activities of its community within the school. Right to Play uses play to reveal the potential of each child. The choice of supporting play-based learning projects was made following the recommendations of the Audemars Piguet Foundations and Matthew Williams, who has been supporting actions in favour of disadvantaged children for many years.

“Seek Beyond.”

FALL-WINTER TRENDS 2023

PLUME DE PAON NOVELTIES

Frédéric Boucheron was fascinated with the beauty of nature, and he portrayed it in its every detail. One of the Maison’s historical motifs, the Plume de Paon, appeared at Boucheron for the first time in the 1860s on hair jewelry and brooches. A symbol of lightness, it constitutes a true challenge for the jeweler, who seeks to loyally render the movement, curves, volume and finesse of a natural peacock feather. More than a century-and-a-half later, the Creative Studio continues to reinvent the Plume de Paon. This season, the Maison pays tribute to its airy grace through ten new designs that nestle against the skin, in the hair, or along the ear, as if to murmur the Boucheron workshops’ secrets of savoirfaire.

WHAT’S NEW? Featherweight

The use of titanium, a metal three times lighter than gold, enables the jewelry craftsmen to lighten up these new Plume de Paon pieces by a few precious grams, lending them an exquisite ethereality. Moreover, “openworking” – a signature technique of High Jewelry which consists of removing metal from beneath the stones – further lightens the piece and allows the light to filter through in both directions. The sparkle of diamonds and colored stones is greatly increased.

Truer than life

For the first time, the collection presents a gradation of colors that mirror those of a real peacock feather. These hues do not exclusively emanate from the diamonds, sapphires, tsavorites and tanzanites that are set into it. An anodization treatment is applied to the titanium to create the precious gradation of bluish greens that evanesces at the extremities. Anodization is a surface oxidation process that both protects and tints titanium.

Airy litheness

In a tribute to Frédéric Boucheron’s vision, the Studio designs incredibly realistic peacock feather creations that flutter with the lightest breeze. The various

parts of the feather are articulated with a special system that liberates each strand to sway independently, free as air. These individually hand-crafted details mimic the supple movement of plumage.

New ways to wear it

The Maison also expands its white gold and diamond collection. With a bracelet, ring, brooch, earrings and necklace, the Plume de Paon may be worn in new ways, keeping pace with today’s styles. Here, the iconic Question Mark necklace is reinterpreted for a choker version; there, an ear adornment offers a new asymmetrical look.

THE CAMPAIGN

To present these new Plume de Paon pieces, Boucheron releases the “Spread Your Wings” campaign featuring two of the Maison’s spokesmodels. Alexa Chung and Hannah Quinlivan float through the air, their movements accompanied by these designs, now lighter and more realistic than ever.

The “Spread Your Wings” campaign will be shared with the world from August 31 to October 28, 2023, on the boucheron.com website, social media, and the Boucheron newsletter.

Brilliant Bijoux

JAEGER-LECOULTRE

PRESENTS THE RENDEZ-VOUS DAZZLING NIGHT & DAY WITH FULLY DIAMOND-SET DIALS

Jaeger-LeCoultre introduces two sparkling new expressions of the Rendez-Vous Dazzling Night & Day. The new timepieces elevate the Rendez-Vous Dazzling concept into the realm of High Jewellery, with a fully diamond-set dial complementing the two circles of diamonds that form the bezel – the Rendez-Vous Dazzling signature. One model is complemented by a vivid red alligator strap and the

other by a pink gold bracelet entirely set with diamonds.

A New Showcase for the Gem-Setting Expertise of the Métiers Rares™ Workshop.

Introducing a fully diamond-set dial to the Rendez-Vous Dazzling collection for the first time, the new timepieces feature grain-set diamonds

in concentric circles that radiate outwards from the centre of the dial. The symmetry of the pattern, created with hundreds of stones anchored by tiny, almost invisible gold beads, is testament to the skill and precision of the gem-setters in the Métiers Rares™ workshop. With a total of 590 diamonds (approximately 4.67 carats), the dial and case represent 58 hours of meticulous gem-setting work.

The new Rendez-Vous Dazzling Night & Day is presented with the option of a shiny alligator strap in vivid red that contrasts with the sparkle of the stones, or a High Jewellery pink gold bracelet. A design first created for the Rendez-Vous Dazzling Shooting Star in 2022, the bracelet consists of lozenge-shaped links, joined seamlessly together like a supple ribbon to wrap around the wrist. Representing an additional 80 hours of gem-setting, the links are grain-set with a total of 436 diamonds (for 4.87 carats); this brings the total number of diamonds for this High Jewellery option to 1,026 diamonds (approximately 9.54 carats).

Brilliant Bijoux

A Marriage of Feminine Aesthetics and Mechanical Sophistication

Since it was introduced in 2012, the Rendez-Vous collection has provided endless inspiration for both the watchmakers of Jaeger-LeCoultre and the craftsmen of the Manufacture’s Métiers Rares™ workshop.

Among the many watchmaking complications created especially for Rendez-Vous, the Night & Day mechanism distils the 24-hour cycle of light and darkness into a captivating display on the wrist. Set on a mother-of-pearl disc that rotates as day turns to night, a polished

golden sun alternates with a crescent moon set on a background of stars.

Within the 36mm case of the Rendez-Vous Dazzling Night & Day, Calibre 898 is an automatic mechanical movement that was designed, developed and produced in-house. The transparent sapphire case-back reveals fine decoration and finishing in classical watchmaking style: blued screws, circular graining, and Côtes de Genève and the openworked pink gold winding rotor.

The Rendez-Vous Dazzling collection, introduced in 2019, marries this high watchmaking expertise to

Jaeger-LeCoultre’s jewellery savoir-faire. The bezel is set with 108 diamonds arranged in two concentric rings – the airy quality of these glittering circles being due to the claw (or ‘griffe’) setting chosen for the outer ring of 36 stones. To complete the case, an inverted diamond is set into the winding crown and three diamonds are set on each of the four lugs.

As an ode to contemporary femininity, the new Rendez-Vous Dazzling Night & Day with diamond-set dials reaffirm the watchmaking savoir-faire and jewellery expertise that La Grande Maison has cultivated with passion for 190 years.

On the Road

INTRODUCING THE ASTON MARTIN DB12: THE WORLD’S FIRST SUPER TOURER

Aston Martin is proud to introduce the new DB12. Delivering a quantum shift in sporting character and dynamic capability, this new generation of the legendary DB bloodline defines its own new category. Combining a scintillating driving experience with exceptional refinement, state-of-the-art technology, and indulgent luxury, the DB12 demands a new definition. Grand is not enough; this is the world’s first Super Tourer.

The DB12 takes a new direction. One which makes it the most complete and accomplished DB model in Aston Martin’s history. Blessed with exceptional performance and handling to satisfy and reward the most demanding drivers, its meticulously honed chassis is perfectly matched to a class-leading 680PS/800NM V8 Twin-Turbo powertrain. The result is an

energised Aston Martin that shines with authenticity, capability, and passion to deliver a driving experience that’s second to none.

Engineered to maximise performance and intensify emotion, the DB12 is the product of a holistic approach. One that starts with meaningful increases in structural stiffness and ends with Michelin Pilot Sport 5s tyres made to Aston Martin’s precise specification. Supported by an all-new suspension system featuring the latest adaptive dampers, control, and connection are further amplified by an exceptionally precise and direct Electronic Power Assisted Steering (EPAS) system and an Electronic Rear Differential (E-Diff) that enhances agility and brings the DB12 alive on the most dynamic of roads.

Supported by an industry-leading Electronic Stability Control (ESC)

system, which employs six-axis inertia measurement to predict available grip, the DB12 also gives the driver a choice of five pre-set driving modes allowing the freedom to incrementally explore the limits of grip and traction with complete confidence and safety. Put simply, no series production Aston Martin has dedicated itself so completely to setting new dynamic benchmarks.

The announcement of DB12 comes as Aston Martin celebrates two significant milestones in 2023; Its monumental 110th anniversary and 75 years of the illustrious DB model line. When founders Lionel Martin and Robert Bamford officially formed the partnership that became Aston Martin, they ignited more than a century of automotive passion, cutting-edge British innovation, and high-octane racing success. It comes at a time when Aston Martin is enjoying one of the

most dynamic periods in its 110year history thanks to continued podium success in the 2023 Formula 1® season. Competing at the pinnacle of world motorsport remains a key pillar of the marque’s brand and product strategy.

DB12’s core values of high-performance and ultra-luxury are spearheading Aston Martin’s next generation of sports cars. As such it heralds a new era. One which will see all Aston Martin models characterised by prodigious performance and pinpoint dynamics, seamless integration of advanced technologies, and the sublime style and exemplary craftsmanship for which the brand has long been renowned.

Roberto Fedeli, Group Chief Technology Officer of Aston Martin said of the new DB12: “DB12 is a statement car. One that asserts Aston Martin’s position as a leader in performance,

dynamics, engineering, and technology. We have pushed every aspect of this car to be best-in-class. The result is more power and performance than its rivals. Combined with exceptional handling and an exciting soundtrack, it is a car with passion and a true sporting character. Crucially, thanks to its breadth of capability we have achieved this without compromising refinement, comfort, and luxury. Together with our use of industry-leading dynamic control and infotainment systems, DB12 is the start of Aston Martin’s most exciting new era.”

Performance – fiercer, newfound engagement from class-leading powertrain

Unapologetic and unambiguous, DB12 makes an emphatic statement. One that exudes the confidence of a car endowed with a 0-60mph time of 3.5 seconds, a 202mph top speed,

and best-in-class potency from its 4.0 Twin-Turbo V8 engine. This exceptional hand-built engine, tuned by Aston Martin engineers to deliver class-leading 680PS/671bhp at 6000rpm and 800Nm/590 lb-ft between 2750-6000rpm; an increase of 34% compared with the outgoing DB11.

These higher outputs have been achieved through modified cam profiles, optimised compression ratios, larger diameter turbochargers, and increased cooling. To manage increased thermal demands the cooling system has been completely redesigned, with an additional two auxiliary coolers added to the existing central main radiator. To ensure that desired engine intake air temperatures are achieved in all conditions, an additional low-temperature radiator has been fitted to the charge cooler water circuit.

In addition, the auxiliary outboard engine oil cooler now has over double the face area of its predecessor in order to manage the demands on the lubrication circuit. Cooling has been optimised further by improving thermal airflow, a 56% increase in open apertures allowing more cold air to flow into the radiators, while centrally-mounted bonnet vents placed above the twin turbos allow hot air to escape.

Handling and dynamics –the sharpest DB ever

Power is fed through an 8-speed automatic transmission and for the first time on an Aston Martin DB model, Electronic Rear Differential (E-Diff). This differential is linked to the car’s Electronic Stability Control (ESC) system. Unlike a conventional Limited Slip Differential, it can go from fully open to 100% locked in a matter of milliseconds, giving the driver maximum response for more precise and consistent handling.

Working in harmony with the latest generation ESC system the E-Diff significantly improves the car’s cornering capabilities in all conditions. In low to medium-speed corners, the DB12 feels brilliantly agile and responsive, coming alive on challenging roads thanks to immense front-end grip and tremendous traction. Meanwhile, total composure in high-speed corners lends the DB12 a great feeling of confidence and control.

To increase driver engagement and amplify the intensity of its performance, the DB12 features a revised (shortened) Final Drive Ratio (3.083:1), plus a unique transmission shift calibration. The former

works to deliver punchier in-gear acceleration, while the latter reduces shift speeds and creates different shift characteristics to suit the DB12’s broad range of dynamic modes.

DB12’s bonded aluminium structure has seen a 7% increase in global tortional stiffness thanks to changes to a range of underbody components; the engine cross brace; front and rear undertray; front cross member and rear bulkhead. The combined effect is a focused improvement in tortional rigidity and lateral stiffness – especially between the front and rear strut towers – which provides a stronger and more stable attachment point for the dampers and rear axle. This brings gains in suspension performance, isolation, and refinement, along with improvements in on and off-centre steering feel and overall sense of driver connection.

With the introduction of new generation intelligent adaptive dampers and extensive engineering of key components such as stiffer anti-roll bars, DB12 offers class-leading driving dynamics and greatly increased breadth of capability.

With a 500% increase in bandwidth of force distribution, these stateof-the-art dampers are a huge advance as their greater capacity facilitates a far broader range of control and refinement across the DB12’s drive mode settings. By exploiting this increased scope, Aston Martin’s vehicle attributes engineers have extended the DB12’s range of character far beyond those of class rivals.

Careful calibration of the dampers allows the progressive introduction of more response and tighter body control as you scroll through the

dynamic modes, with the detailed tuning of suspension bushing delivering excellent refinement and isolation. Combined with the E-Diff and ESC system this means that in GT mode a luxurious ride quality is retained for sublime yet agile cruising, while Sport and Sport+ modes ramp up the DB12’s responsiveness and tighten body control, shrinking the car around the driver and making it truly come alive on challenging roads as never before.

As the primary point of contact between car and driver, careful attention has been paid to perfecting the DB12’s Electronic Power Assisted Steering system (EPAS). This begins with the fitment of a non-isolated steering column, which gives an enhanced dynamic feel by ensuring steering inputs from the driver and feedback from the road remain pure and uncorrupted.

EPAS calibration focuses on ensuring plenty of on-centre feels mated to a swift but natural-feeling rate of response. Taking care to avoid the steering responding in an exaggerated, overly aggressive manner, DB12 has an intuitive, confidence-inspiring feel. One that allows the driver to relax on long journeys but revel in its precision, responsiveness, and agility when attacking an apex.

In the interests of consistency and driver connection, the EPAS has a constant 13.09:1 ratio rack with variable, speed-sensitive assistance and 2.4 turns lock-to-lock. This variable level of assistance is integrated with the DB12’s drive mode programmes, the level of assistance reducing incrementally while moving towards the most aggressive mode (Sport+).

Ensuring it has the stopping power to match its prodigious pace, DB12 is fitted as standard with cast-iron 400mm front discs and 360mm rear discs with grooved and drilled faces for improved thermal capacity. The brake booster has also been re-tuned to improve pedal feedback, giving the driver greater confidence thanks to a firm pedal with an immediate sense of stopping power combined with a progressive response.

Underlining its Super Tourer credentials, DB12 can be ordered with a Carbon Ceramic Brake (CCB) option. Offering increased braking performance and reduced brake fade at temperatures of up to 800°C, fitting CCB saves 27kg in unsprung mass compared to the standard braking system, which in turn benefits ride quality and steering response.

Confirming its commitment to fulfilling the DB12’s Super Tourer brief, Aston Martin is the first OEM application of the new Michelin Pilot Sport 5s tyres – 275/35 R21 103Y front and 315/30 R21 108Y rear. Not settling for off-the-shelf versions, the DB12’s tyres are marked with ‘AML’ codes. This signifies they feature a bespoke compound and have been tuned by the Aston Martin dynamics team to ensure the highest levels of reactivity for precision steering, together with maximum grip in wet and dry conditions.

The Pilot Sport 5s also features noise-cancelling polyurethane foam inserts within the tyre’s carcass. This reduces tyre ‘hum’ transmitted to the car’s interior by 20%, lowering noise levels and improving refinement and driver comfort.

DB12 features 21-inch forged alloy wheels as standard; 9.5J front and

On the Road

10.5J rear. There is a choice of three different designs – standard FiveSpoke and optional Multi-Spoke and Y-Spoke – in a range of colours and finishes: Five-Spoke in Gloss Silver; Multi-Spoke in Satin Platinum, Satin Black, and Satin Black Diamond Turned; Y-Spoke in Satin Bronze, Satin Black, and Satin Black Diamon Turned.

Aston Martin has worked closely to optimise the structure of these lightweight wheels to maximise performance without compromising aesthetics. Using cutting-edge simulation to ensure excess mass has been removed, these wheels are 8kg lighter than previous 20” offerings.

Driver centricity – Purer, intuitive technology that puts you in control

Designed to offer the driver the perfect degree of dynamic support

without restraint, DB12 introduces an industry-leading Electronic Stability Programme (ESP) system. The system offers four pre-defined ESP modes (Wet, On, Track & Off) selectable via the ESP button on the centre console. Each is seamlessly integrated to deliver progressive control while avoiding abrupt interventions.

The system works by taking information from a multitude of sensors around the vehicle, the most advanced of which is the new six-axis inertia measurement unit. This complex accelerometer data builds a real-time picture of what the car is doing. Then, using cutting-edge algorithms, it predicts the level of grip available, as well as reacting to momentary instabilities.

Designed to work discreetly in the background, this sophisticated system allows the driver to get the best from the car and the conditions with fewer perceived ESP interventions while maintaining a high degree of safety. The same predictive, model-based technology underpins all the car’s chassis control systems (ABS, Traction Control, and Lateral dynamics) in an unprecedented, integrated way for an unmatched level of driver confidence and enjoyment.

In addition to multi-mode ESP, DB12 also features five pre-defined

drive modes; GT, Sport, and Sport+ progressively adjust the dynamic behaviour, with each step allowing the driver more freedom to explore the limits of grip and traction; Wet mode enhances stability on low grip surfaces; Individual mode allows the driver to precisely tailor the vehicle systems to their preferences, with the freedom to mixing and matching chassis, powertrain, ESP and traction control settings.

Drive modes are selected using the centre console; a knurled rotary controller allows quick and easy cycle function through the five presets. Individual override buttons for the chassis, ESP, and exhaust are also located on the centre console, below and to the left of the rotary controller. These allow the driver to override the drive mode priority and select their preferred settings.

Exterior – Bolder by design

The DB12’s bold and assertive exterior design is a perfect expression of power and potency. Presented with the immaculate style for which Aston Martin is renowned, integrating 75 years of DB heritage and segment-defining proportions worthy of the world’s first super tourer, it exudes confidence and commands attention with an impressively athletic physique, measured aggression, and unrivalled elegance.

Presented with a more muscular physique to signify the power that lies beneath – an increase in track by 6mm at the front and 22m at the rear, the all-new front-end features a larger, re-shaped radiator aperture and a re-shaped splitter. Framed by new Light Emitting Diode (LED) headlights with a distinctive new Daytime Running Lamp (DRL) signature and intricate surface detailing, the DB12’s wide-track stance is complemented by standard-fit 21-inch forged alloy wheels. Sitting proudly on the nose is the latest evolution of the iconic Aston Martin wings badge. Symbolising the start of an exciting new era, DB12 is the first sports car to which the new wings have been applied. New smaller, frameless wing mirrors compliment the new design whilst also improving the aerodynamic profile of the car and assist entry, presenting door handles welcoming occupants into the new, ultra-luxury cabin.

Marek Reichman, Executive Vice President and Chief

Creative

Officer of Aston Martin adds: “DB12 is our design definition of a Super Tourer. Historically, the GT code among most contemporary enthusiasts meant some semblance of comfort, speed, and refinement. But since the Aston Martin customer is no ordinary motorist, and we no longer simply design objects in and of

themselves, we’ve fused everything together on the DB12 — the handling, dynamics, powertrain, sense of space, and styling— and we’ve done it to the max through technology to deliver this new category of performance-design driving experience.”

“We know that when the owner of an Aston Martin heads out for openroad driving at the upper limits, hoping to reach those exhilarating moments of perfection, they are seeking the thrills of speed and performance while safely commanding control of their experience. DB12 intuitively knows what the driver is wanting and effortlessly gives them that optimal combination at any driving moment. It’s this total experience that separates the DB12 as the first breed of Super Tourer.”

The latest addition to Aston Martin’s most illustrious bloodline, DB12 exemplifies the brand by boldly moving forward. That wholesale progression is reflected in the DB12’s styling, which features an all-new front-end treatment, wider stance, and more muscular surfaces for increased presence. The interior has also been completely redesigned, with clean horizontal lines emphasising the sense of space and providing the perfect contemporary backdrop for new a new state-ofthe-art infotainment system. Emphatically fresh yet unmistakably

On the Road

Aston Martin, DB12 defines the new breed of Super Tourer.

Those who wish to celebrate their own style own can explore endless possibilities via the Q by Aston Martin personalisation service. By accessing the skills of Q by Aston Martin’s designers and craftspeople, customers are invited to take a unique personal commissioning journey; one that encompasses everything from a single small distinguishing detail to full-scale engineering and production of entirely bespoke components. Nothing is out of reach with the design team with endless possibilities to make their DB12 a true one-of-a-kind.

Interior – Finer craft & technology

Enriched by an all-new, ultra-luxurious interior, the DB12 indulges occupants with modern opulence, empowers with Aston Martin’s next-generation bespoke infotainment system and a formidable suite of connected technology and entertains with a spectacular surround sound system by new audio partner, Bowers & Wilkins.

Combining clean, contemporary design with classic craftsmanship and the finest materials, the DB12’s interior provides a stylish and sumptuous haven for drivers

and passengers alike. The design character focuses on a driver-centric cockpit, seamlessly integrating everyday technologies with luxury craftsmanship and materials. Occupants sit below the shoulder line with a high centre console, allowing complete engagement with the ultra-luxurious cockpit and its combination of contemporary display screens and interactive analogue switches. Driver-centric controls are ergonomically placed along the cabin centreline, ensuring maximum driver connection, and the bold, horizontal lines are softened with elegant cabin jewellery and distinctive trim details.

Craftmanship remains at the core of all Aston Martins. Swathed in aromatic, hand-stitched Bridge of Weir hides, this cosseting space embodies true Super Tourer values; soothing comfort to excel at all-day, big mileage journeys, yet still provides the support and connection needed to deliver maximum driving enjoyment. Exquisite detailing and unique character embodied by the new quilts introduced with DB12. The new quilting pattern is applied to the highest quality full leather or Alcantara® interior environments.

A major DB12 landmark is the introduction of Aston Martin’s next-generation infotainment. Entirely bespoke, designed, and developed

by Aston Martin, it is the marque’s first in-house system.

The new system, which supports wireless Apple CarPlay™ and Android Auto™*, is a fully integrated multi-screen system and displayed using 10.25-inch Pure Black, 1970×720 high-resolution screens with ultra-responsive (30ms reaction time) capacitive touch control.

Understanding the need for balance between touchscreen commands and the positive tactility of physical switches, DB12 retains buttons for the key mechanical operations of gear selection, drive selection, heating, and ventilation offering the perfect blend of digital and analogue controls. There are also override switches for chassis, ESP and exhaust, Lane Assist, and Park Distance Control, ensuring the most used controls are always conveniently to hand.

The all-new navigation system for DB12 features online connectivity

for a smarter, quicker, and more informative experience. The online connection enables the driver to simply look up their favourite restaurant, read the reviews, and chose it as a destination. Or, if more convenient, choose a destination in the Aston Martin App and simply send it to their DB12 in readiness for travel.

The new 3D mapping with subdued hues gives intuitive, clear instruction with lane guidance and real-time traffic overlays. Connected dynamic routing ensures no unnecessary delays. Satellite view is available for those who like to see details, dynamically downloaded to visualise the surrounding area as you drive.

Cornerstones of the DB12’s new infotainment system are online connectivity and an all-new companion Aston Martin App. Two firsts for the brand, DB12 owners will be able to communicate, interact and engage with their car.

Online connectivity will assist the ownership experience through increased ease of use and peace of mind, offering Over The Air (OTA) updates and diagnostics. An ever-expanding system, Aston Martin’s connected car offering will continue to evolve as products, services, and support for vehicles evolve.

This all-new connected car ecosystem utilises three key elements –the DB12, the Aston Martin App, and Aston Martin’s secure data servers. These three elements connect through globally roaming 4G LTE / GSM cellular networks via the embedded e-SIM in DB12, which is provided and funded by Aston Martin.

When purchasing their new DB12, customers will be invited to enroll in the new Aston Martin App and create their own unique AML ID. Available on iOS and Android, the app allows seamless interaction, control, and feedback to and from the car via their personal device.

A personalised content that is specific to their vehicle is presented on clear and intuitive screens that seamlessly match the new UI/UX of the infotainment system. From the app, customers can monitor, locate and protect their vehicle, send navigation POIs, or be guided on foot with last-mile navigation. They can also manage their account details and share them in the community of Aston Martin owners through integrated media feeds.

The app also offers a range of connected car subscription packages that are free for the first three years and designed to maximise the Aston Martin ownership experience. There are three connected car subscription offerings. These are activated free

of charge when a customer’s new DB12 warranty is activated. As an additional benefit to future owners, the subscription is tied to the vehicle for the first three years, even if the DB12 is re-purchased through Aston Martin’s Timeless approved pre-owned sale programme.

The connected subscriptions and features are as follows:

Convenience

Connected Navigation / Theft Alert / Voice Assistant / Geofence Alert

Vehicle Management

Locate / Identify / Protect / Speed Alert / Trip Data / Vehicle Status / Remote Lock / Unlock

Vehicle Services

Emergency Call / Breakdown Call / Aston Martin Concierge / Privacy Mode / Over The Air Updates / Subscriptions / Diagnostics

An optional Advantage subscription offers additional personalisation, interaction, and functional benefits. Initially offering a Stolen Vehicle Tracker, Advantage enables DB12 owners to build a portfolio of additional features and subscription services to expand and enrich their ownership experience.

In keeping with its mission to deliver excellence in every aspect, the Aston Martin DB12 introduces a new experience in audio enjoyment. To this end, it is fitted as standard with the Aston Martin 390w 11 speaker audio system. Utilising advanced hardware, this system offers a surround sound mode and employs QuantumLogic® sound processing to create a soundscape and audio performance designed to match DB12 perfectly.

For true audiophiles, Aston Martin has developed an optional surround system with new audio partners, Bowers & Wilkins. Taking technologies and innovations found in Bowers & Wilkins’ world-class domestic hi-fi, this bespoke system has been acoustically engineered for the DB12’s interior volume and shape to deliver a truly spectacular listening experience.

High-performance loudspeakers such as Aluminium Double Dome tweeters and Continuum® midrange speakers give this 15-speaker, double-amplified 1,170W surround sound system a balanced and accurate sound. Dedicated 3D headline speakers and a powerful subwoofer ensure the most enthralling sound experience possible in an Aston Martin sports car.

This immersive quality is achieved by perfect location, direction, and symmetry of the speaker positions, which have been built deep into the fabric of the DB12; something that has been achieved by close cooperation between Aston Martin and Bowers & Wilkins’ engineers.

Seamlessly integrated design ensures the system looks as good

On the Road

as it sounds. With stainless steel speaker grilles available in finishes to match the interior jewellery of DB12, they feature perforations optimised for perfect acoustics and striking aesthetics.

Amedeo Felisa, Chief Executive Officer of Aston Martin, said of the new DB12: “When a brand has as much history as Aston Martin it is important to honour the past. Not by looking back, but by pushing on with the same energy and passion that propelled our founders 110 years ago. With the new DB12, we are reinvigorating the DB model line and reasserting Aston Martin as a maker of truly exceptional performance sport cars. By combining class-leading performance and exceptional chassis dynamics with cutting edge technology, impeccable craftsmanship and immaculate design, DB12 leads Aston Martin into a new era of excellence.”

With first deliveries scheduled to begin during Q3 2023, the bold new DB12 is defining its own new category of one and sets the benchmark for performance, driving excitement, ultra-luxury, and style. This is no mere GT. DB12 is The World’s First Super Tourer.

On the Road

NEW B95:

WORLD’S FIRST ELECTRIC HYPER BARCHETTA IS FIRST COACHBUILT

AUTOMOBILI PININFARINA

Automobili Pininfarina opens an exciting new chapter in its history at Monterey Car Week with the ‎introduction of the world’s first pure-electric, open top hyper Barchetta - the breathtaking new B95.

The pure-electric hyper Barchetta is a design and technology masterpiece – the simplicity of its ‎flowing opentopped bodywork contrasts with exquisite technical details to provide a dramatic interpretation of a classic racer, underpinned by pure-electric performance.‎

Automobili Pininfarina’s PURA design philosophy expresses an elegant silhouette and dramatic ‎proportions, as demonstrated by the recently unveiled PURA Vision concept. The principles established here have been translated for B95, balancing inspiration from iconic classic race cars with futuristic ‎elements, all while remaining true to the PURA philosophy.

B95 makes its world premiere at Monterey Car Week in August, presented alongside the Battista ‎Edizione Nino Farina hyper GT, which debuted at Goodwood Festival of Speed in July, as well as the ‎recently launched PURA Vision design concept.

Paolo Dellachà, Chief Executive Officer, Automobili Pininfarina, said: “This is the most exciting ‎chapter of the Automobili Pininfarina story so far – we’re taking another big step forward. The introduction of the B95 is the third of three essential building blocks this summer for our brand. First, ‎we introduced the Battista Edizione Nino Farina, an exclusive celebration of Pininfarina’s racing son – ‎also the first Formula 1 World Champion.

‎“The launch of the PURA Vision design concept then unlocked a new design philosophy for all future models from our brand, across a spectrum of different segments. Now, our new Barchetta shows how ‎these design principles can be applied – with a retro-futuristic vision fusing classic motorsport themes with the latest technological innovations, materials and processes.”‎

On the Road

Handcrafting and deliveries of this limited-run masterpiece will begin in 2025, marking the 95th ‎anniversary of Pininfarina SpA. The ‘B’ in its name stands for Barchetta, both elements combined creating the name Automobili Pininfarina B95.

Just ten examples will be made, each one meticulously curated between the Automobili Pininfarina design team in Cambiano and individual clients, ensuring complete exclusivity as no two will be the same. The beautiful showcar crafted for presentation first during Monterey Car Week is designed by the Automobili Pininfarina Design team and hand-made in Cambiano by the team of Pininfarina SpA artisans.

DESIGN INSPIRED BY PURA

The design of B95 is exemplified by full-width enveloping bodywork which wraps around into the front fenders. The high swage line gives the outer body a stunning muscular appearance. From within the ‎cabin, it provides a feeling of safety and comfort while connecting occupants with their surroundings.

Dave Amantea, Chief Design Officer, Automobili Pininfarina, said: “Our PURA design philosophy has ‎purity at its heart, a hallmark of the timeless designs of iconic vehicles from Pininfarina’s past. The Barchetta silhouette is instantly recognisable, but it was our job to make it beautiful. The mixture of classic proportions and exquisite detailing have allowed us to create something truly special. We’re allowing customers to drive a dream with B95 – something that defines the brand moving forward.”‎

The Automobili Pininfarina B95 represents a striking interpretation of a Barchetta body shape. The ‎sleek, timeless lines contrasts with technical detailing to create a pure, beautiful design. The footprint ‎of B95 is accentuated by the elegant body with open access to the sophisticated cabin.

Pronounced wheel arches emphasise the shape and power of the vehicle, enabling the design team to ‎add extra shape to the connection between the arches, and the bodyside. This allows control of the ‎reflections from the bodywork, which adds depth and quality to the design.

Viewed from above, the PURA design DNA is instantly recognisable. With no vehicle glasshouse, the ‎Automobili

Pininfarina design team has defined the cabin space with a surrounding loop, which ‎incorporates the seats, adjustable aero screens and the domes behind each passenger. From this view, ‎there are four clear lines that define the B95, showing a connection with the PURA Vision concept.

The open-top driving experience of B95 is enhanced by the world’s first electronically adjustable aero ‎screens. Taking inspiration from vintage fighter planes, the clear polycarbonate designs feature intricately engineered and exposed aluminium supports and can be raised and lowered by the client to improve comfort while preserving design integrity.

Clients can order bespoke helmets, in a finish coordinated to match their chosen B95 specification. ‎These accessories allow the driver to fully experience B95’s hyper car performance safely on road or track.

Paolo Pininfarina, Chairman of Pininfarina SpA, said: “The B95 is elegant, bold, beautiful, and ‎innovative. Everything that defines a true Pininfarina design. It will be the perfect celebration of the 95th anniversary of Pininfarina, which has an unrivalled history creating rare icons that are now the most revered and sought-after collectors’ cars in the world. B95 will undoubtedly continue this legacy and also deliver a statement of intent for Automobili Pininfarina as it develops an incredible portfolio ‎of new luxury electric cars.”‎

B95: LAUNCH CAR SPECIFICATION OVERVIEW

The main body of the unique B95 making its world debut in Monterey this year is finished in metallic ‎Bronzo Superga, providing a dramatic contrast to the distinctive Giallo Arneis gloss section at the front and atop the driver’s dome, itself featuring Black Gloss ‘95’ lettering.‎

Extensive use of Black Exposed Signature Carbon delivers a technical 3D sculptural effect that contrasts from the elegant paintwork of the body. This same detailing of contrast can also be viewed ‎around the carbon fibre splitter at the front and around the rear aero outlet.

The body finish is a flawless, multi-layered gloss, emphasising B95’s elegant silhouette. It combines ‎gold metallic flakes to give it an incredible depth of colour. In the daytime, the accents appear gold in ‎texture and colour, while at night it takes on a bronze hue, giving the impression of two different colours depending on the time of day.

To complete the exterior, B95 has new 20” front / 21” rear forged aluminium wheels finished in Matt ‎Black and contrasting with exposed aluminium matt precision-polished outers. The centre lock rings ‎are finished in brushed aluminium anodized in black, while the brake callipers are Giallo Arneis, ‎matching the exterior accents.‎

The interior is the epitome of a classic race car meeting futuristic design, with a concept car-inspired

dashboard and cabin environment that leaves occupants feeling safe and cossetted.

From the driver’s seat, the expansive dashboard appears to merge with the exterior, extending the ‎distinctive lines of the hood into the cabin, as seen on the PURA Vision design concept.

Together with the sculptural carbon-fibre dashboard, a floating wing effect is created. The dashboard ‎is upholstered in Tan Sustainable Luxury Leather with bespoke embossing, which contrasts with the ‎brushed black aluminium anodised finish that features elsewhere.

The seats, also finished in the Tan Sustainable Luxury Leather, are inspired by those of a classic race ‎car, designed to curve around the occupant. Both seats have been profiled to cosset the driver and ‎passenger, ensuring comfort and protection, with a two-part design inspired by the seats found in ‎PURA Vision, with unique aluminium inserts.

The headrests, featuring electro-welded Pininfarina logos, are finished in a Pied de Poule Houndstooth Luxury Textile while black and tan contrast stitching continues across the seats, door interiors and ‎dash.‎

Sara Campagnolo, Colour and Materials Design Director, Automobili Pininfarina, said: “Crafting a ‎unique

On the Road

combination of materials and finishes for our first coachbuilt car was an inspiring experience. The B95 represents a stunning symbiosis between classic motorsport and ‘retrofuturistic’ design themes. This allowed us to explore a range of ideas that offer unexpected, delightful contrasts. My team is particularly proud to have sourced and designed the exclusive, sustainable new material for the shoulder and headrest sections of B95’s seats. This ‘houndstooth’ design and exquisite material ‎combination is inspired by the fashion world, elevating the luxurious nature of the B95 cockpit.”‎

Francesco Cundari, Interior Design Director, Automobili Pininfarina, said: “Driving the B95 will be an ‎immersive experience like no other. It is the first ever hyper Barchetta and will feel like a cross between driving a modern F1 car and piloting a vintage fighter plane. While putting clients closer to the ‎elements, they will feel really protected – they will feel the embrace of the car.”‎

There are unlimited bespoke opportunities for collectors specifying B95, ensuring each one of the 10 ‎examples will be unique.

One of the most noticeable bespoke opportunities is the laser-engraved aluminium door plate, located ‎on the outer edges of both doors and easily visible when entering and exiting the car. Finished in anodised black with bespoke B95 engraving in white, they add a sense of theatre to entering the hyper Barchetta.

Andrea Crespi, Chief Technical Officer, Automobili Pininfarina, said: “The Automobili Pininfarina B95 ‎could have been created simply as an all-electric hyper Barchetta, however we wanted to make it so ‎much more than that. We’ve selected the latest technology to make it a vehicle people desire to own, ‎as well as a thrilling place to be. The application of technology to create our adjustable aero screens is ‎inspired by two-wheel motor racing – ensuring this is a pioneering road car. This patented new technology enables the pure thrill of opentop driving, yet in comfort even at the high speed that the ‎B95 is capable to reach.”‎

The B95 is powered by the same state-of-the-art powertrain that delivers breath-taking performance in the Battista hyper GT, but with a unique tune for such a unique vehicle. Accelerating from 0-60mph in less than 2 seconds, B95 has a top speed of more than 300km/h.‎

The world’s first pure-electric hyper Barchetta features a high-capacity 120 kWh lithium-ion battery ‎generating peak power of 1400 kW (1900 PS). The T-shaped battery pack, which is liquid-cooled, is ‎protected within a strong and lightweight carbon fibre housing and can be charged using DC fast chargers up to 270kW – for a 2080% top up in as little as 25 mins.

This power is delivered to the road via four independent high-performance electric motors – one driving each wheel. Five distinct drive modes leverage Full Torque Vectoring technology to enable the driver to tailor power delivery and handling to suit their preference and driving conditions.

There is a choice of five driving modes to tailor the driving dynamics: Calma, Pura, Energica, Furiosa ‎and Carattere, which are activated via a tactile, sporty rotary selector, located next to the steering ‎wheel.‎

FAMILY OF IN-HOUSE EXPERTS

The B95 has been developed using decades of experience and expertise by Automobili Pininfarina’s in-house

family of engineering and manufacturing experts in Italy. It was conceived, designed and ‎developed in Italy and features advanced technologies pioneered at Automobili Pininfarina’s Digital ‎Innovation Hub in Germany.‎

Automobili Pininfarina now employs 116 people across its engineering headquarters in Cambiano, Italy, ‎and innovation hub in Munich, Germany, in a team that comprises more than 20 different ‎nationalities, harnessing global expertise and experience to shape a new era in electric mobility.

B95 TECHNICAL SPECIFICATIONS

PERFORMANCE

• Acceleration 0-100 km/h (0-62 mph): Under 2.0 seconds

• Power output: 1,900 hp (1,400 kW)‎

• Max. torque: 2,340 Nm

• Top speed: Over 300 km/h (186 mph)‎

• Drive: All-wheel drive with full torque vectoring

• Driving modes: Calma (Calm), Pura (Pure), Energica (Energetic), Furiosa (Furious), ‎Carattere (Character)‎

• CO2 emissions in g/km: 0‎

BRAKES

• Brembo CCMR carbon-ceramic 390 mm discs with six-piston calipers front and rear

WHEELS

• Standard: 20-inch front and 21-inch rear forged aluminium wheel

TYRE

• Michelin Pilot Sport Cup 2R

BODY

• Full-carbon fibre monocoque with carbon fibre body panels Aluminium crash structure front and rear

• Length: 4,912 mm

• Height: 1,214 mm

• Width: 2,035mm

• Wheelbase: 2,745 mm

BATTERY PACK

• Layout: T-shaped liquid-cooled lithium-ion battery pack in centre tunnel and behind seats

• Battery energy: 120 kWh

ROLLS-ROYCE SPECTRE: THE ROLLS-ROYCE THAT CHANGES EVERYTHING

On the Road

Spectre philosophy and positioning

Spectre is the Rolls-Royce that changes everything – the world’s first ultra-luxury electric super coupé, ushering in the marque’s bold new all-electric future. Crucially, it is a Rolls-Royce first and an electric car second: no concessions or compromises in terms of interior space, comfort, performance or ride quality have been made–indeed, all have been refined and augmented by the car’s underpinning architecture and engineering.

A generously proportioned, visually striking two-door fastback, Spectre is the spiritual successor to the fabled Phantom Coupé. Its intimate interior provides a perfect canvas for Bespoke personalisation, complemented by a unique illuminated fascia and the first Starlight Doors ever specified in a production Rolls-Royce.

No two Spectre clients are exactly alike, but they generally share a keen appreciation of fine materials and craftsmanship, and a marked preference for uncluttered, minimalist design free of ostentation and superfluity. Often younger, self-made and self-confident people, many Spectre clients embrace contemporary ideas around sustainability, authenticity, conscientiousness and longevity.

As one of the world’s most desirable luxury goods, Spectre is an extension of the people who commission it, reflecting their individual personalities and values, as well as symbolising their achievements.

ENGINEERING ‘Rolls-Royce 3.0’

The first Goodwood-era RollsRoyce, launched in 2003, was Phantom. Underpinned by its own Bespoke architecture, this was Rolls-Royce 1.0. For its successor, the marque created the ‘Architecture of Luxury’ (see below) - an all-aluminium spaceframe that also provides the foundations for Cullinan and Ghost - representing Rolls-Royce 2.0. With its fully-electric powertrain and Decentralised Intelligence, Spectre marks the start of Rolls-Royce 3.0, and a new era for super-luxury motoring.

All-aluminium Architecture of Luxury

Spectre is the fourth series RollsRoyce to be built on the Architecture of Luxury platform, which is unique and proprietary to RollsRoyce Motor Cars. In a farsighted move reminiscent of Charles Rolls’ famous prophecy, it was deliberately conceived from the outset to accommodate an electric powertrain as and when the technology became available.

It comprises an all-aluminium spaceframe that is infinitely scalable and modifiable around four fixed points, one at each corner of the motor car. This inherent flexibility allows Rolls-Royce to adjust the bulkhead, floor, crossmembers and sill panels in a way most appropriate to each individual product.

With Spectre, Rolls-Royce engineers unlocked previously unexplored potential in the concept. The sophisticated extruded aluminium sections and integration of the battery into the structure make

Spectre’s spaceframe 30% stiffer than in any previous Rolls-Royce. The architecture also allowed engineers to place the floor halfway between the sill structures rather than above or underneath them.

A channel for wiring and climate control pipework runs between the battery and the floor, with the battery mounted underneath, producing a perfectly smooth underfloor profile. This allows a low seating position, while moving the bulkhead location deepens the dashboard to create a truly cocooning passenger cabin. This sensation is amplified by Spectre’s dramatically raked windscreen, which also contributes to the car’s exceptional aerodynamics (see below).

The battery’s position gives it a highly beneficial secondary function: fully integrated into the motor car’s architecture, it acts as 700kg of additional acoustic insulation.

All-electric drivetrain

With Spectre, Rolls-Royce committed to an uncompromised electric future by specifying an all-electric drivetrain rather than a hybrid solution. It is fitted with two Separately Excited Synchronous Motors (SSMs). The front electric motor produces 190kW / 365 Nm, with the rear motor delivering 360kW / 710 Nm. In performance terms, this equates to an internal combustion engine of 430kW (584 hp) with 900Nm of torque. In terms of acceleration, Spectre achieves 0-60mph

in 4.4 seconds (0-100km/h in 4.5 seconds).

In establishing an appropriate range for Spectre, the marque first engaged with clients, to understand their requirements. The confirmed range of 530km (329 miles) WLTP goes beyond these requirements, confirming that Spectre fits perfectly into the lifestyle of RollsRoyce clients, who have an average of more than seven cars in their garage to choose from for any occasion, and who drive an average of 5,100km in their current RollsRoyce per year.

Charge time from 10-80% is 34 minutes using a 195 kW (DC) fast charger: this will also produce suf-

ficient charge for 100km in around nine minutes.

Spectre is equipped with Active Lane Centring and Adaptive Cruise Control simultaneously.

Battery

Spectre has a 102kWh lithium-ion battery, made using cobalt and lithium from strictly controlled sources in Australia, Morocco and Argentina: the battery cells are produced using 100% green electricity. It has been extensively tested in temperatures ranging from -40°C to +50°C: Spectre’s on-board thermal management system maintains an optimum operating temperature at all times.

On the Road

Braking recuperation

Spectre has a braking recuperation function that the driver can configure by pushing a button marked ‘B’ on the Column Shifter. By activating ‘Brake Mode’, braking recuperation is increased, enabling so-called single-pedal driving and even allowing the car to come to a complete stop if desired. The default setting on starting is low recuperation, mimicking the automatic driving style of an internal combustion engine Rolls-Royce.

Digital Engineering

Spectre is the most connected Rolls-Royce in history, with three times as many sender-receiver signals as any previous model. Indeed, engineers describe it as ‘RollsRoyce in ultra-high definition’ on account of the speed and accuracy of its responses to road and weather conditions. Each of the car’s thousands of drivetrain and chassis characteristics were exhaustively tested and refined during its 2.5-million-kilometre testing programme.

Through a software architecture known as Decentralised Intelligence, data is processed closer to its source rather than being handled in its entirety by a single central processing unit. To achieve this, each of the 141,200 sender-receiver variables has its own dedicated handmade control; in nearly all cases, several additional sub-variables account for variations in climate, ground speed, road type, vehicle status and driving style. This enables the car to respond more quickly to driver inputs and changing road conditions.

Planar Suspension System

Spectre’s suspension is an evolution of the Planar System originally launched on Ghost. Engineers describe it as ‘an orchestra of systems’, which combines specially developed hardware and Spectre’s high-speed processing capabilities to deliver the marque’s hallmark ‘magic carpet ride’.

Spectre’s 30% greater torsional rigidity negates the need for the upper wishbone damper used in Ghost. On straight roads, the system can automatically decouple Spectre’s anti-roll bars, allowing each wheel to act independently. This prevents the rocking motion that occurs when one side of a vehicle hits an undulation in the road, and dramatically reduces high-frequency disturbances caused by smaller, repeated surface defects.

When the system detects a corner, it recouples the components and stiffens the damper, and prepares to activate the four-wheel steering system to ensure effortless entry and exit. During cornering, individual sensors monitor almost 20 different steering, braking, power delivery and suspension parameters, and adjust them automatically to maintain perfect tracking and stability.

SPIRIT – Digital Architecture of Luxury

SPIRIT is a completely redesigned digital architecture that connects the Spectre owner with their car more closely than ever before. As well as managing the motor car’s functions, SPIRIT is seamlessly integrated into the marque’s Whispers app, allowing owners to interact with their car remotely.

For the first time, clients are able to extend their Bespoke commission into the digital realm; for example, by selecting the colour of the instrument dials to complement the car’s interior palette or exterior finish.

Effortless Doors

At almost 1.5 metres in length, Spectre’s laser-welded pillarless coach doors are the largest ever fitted to a Rolls-Royce. Made from 100% aluminium to reduce weight without compromising rigidity and strength, they are equipped with a specially developed iteration of the Effortless Doors power-assisted system specified on every RollsRoyce from Phantom onwards. As originally developed for the current Ghost model, Spectre’s Effortless Doors operate on opening as well as closing.

A single pull of the interior handle opens the door to ‘comfort position’, allowing the occupant to check for hazards or obstructions. They then pull and hold the handle to activate full power assistance. When the door has opened sufficiently, they simply release the handle, which engages the door brake. The door can be closed automatically by pushing of a button on the external handle, or manually with power assistance. On-board longitudinal and transverse sensors, as well as G-force sensors fitted to each door, allow the same speed of operation regardless of hill or driveway angles.

In a feature unique to Spectre, the driver’s door closes automatically when the driver presses the brake pedal.

EXTERIOR

Spectre’s design draws inspiration from worlds far beyond automotive, including haute couture, modernist sculpture, nautical design, tailoring and contemporary art. In particular, the design takes cues from the clarity and precision of line and intelligent use of reflection in modern racing yacht styling.

Spectre’s Pantheon grille is the widest ever fitted to a Rolls-Royce. The polished stainless-steel vanes are smooth and flush-fitting, and softly illuminated with 22 LEDs lighting up the sandblasted rear surface, creating a subtle three-dimensional signature at night.

The Spirit of Ecstasy figurine was specially created for Spectre. With a lower stance and more aerodynamic profile, perfected over 830 hours of design modelling and wind-tunnel testing, it contributes to the motor car’s drag coefficient of just 0.25cd, making Spectre the most aerodynamic Rolls-Royce ever built.

The split headlights have been a signature Rolls-Royce feature for many years, and are a direct visual reference to Spectre’s illustrious forebear, Phantom Coupé.

The sharp, vertical bow line draws the eye rearward to Spectre’s fastback, which is inspired by both classic motor cars and racing yachts. The seamless roofline contributes significantly to Spectre’s exceptional aerodynamics.

The lower ‘waft line’ is the visual representation of the fabled RollsRoyce ‘magic carpet ride’; Spectre’s

coachwork gently tucks into the sill, lightening the surfacing and creating a sense of motion by reflecting the road passing beneath it, much like the hull of a racing yacht reflects the water as it cuts through it.

Following the roofline back, the tail lamps are set into the largest single body panel ever produced for a Rolls-Royce, which extends from the A-pillar to the luggage compartment. In anticipation of a variety of Bespoke exterior colour commissions, the rear lamps are colourless for neutrality.

To match Spectre’s generous proportions, it is the first production Rolls-Royce two-door coupé to be equipped with 23-inch wheels in almost 100 years.

INTERIOR

Spectre’s interior contains a wealth of technologically advanced Bespoke features. For the first time on a series production Rolls-Royce, these include Starlight Doors, which incorporate 4,796 softly illuminated ‘stars’. If they wish, cus-

tomers can alternatively choose a backdrop of Canadel panelling, hand-crafted from a range of exquisite woods

The ethereal, celestial theme continues with Spectre’s Illuminated Fascia. Developed over the course of two years and more than 10,000 collective hours, it incorporates the Spectre nameplate surrounded by a cluster of over 5,500 stars. Located on the passenger side of the dashboard, the illuminations are completely invisible when the motor car is not in operation. Inspired by British tailoring, the all-new front seat design has lapel sections that can be rendered in contrasting or matching colours to the main base.

As with all Rolls-Royce motor cars, Spectre’s interior suite offers clients near-infinite Bespoke possibilities.

THE ROLLS-ROYCE THAT CHANGES EVERYTHING Spectre is perfectly in tune with contemporary sensibilities, while also setting the direction for the

future of the marque. As Charles Rolls himself foresaw, it is the motor car Rolls-Royce has been driving towards since it was founded – an elevated expression of effortlessness, power and historical endurance. A Rolls-Royce first and an electric car second, Spectre has been boldly conceived, meticulously engineered, exhaustively tested and spectacularly realised, and represents an unequivocal statement of intent, signalling to the world what Rolls-Royce stands for now and in the decades to come.

EXECUTIVE QUOTES

“Spectre possesses all the qualities that have secured the Rolls-Royce legend. This incredible motor car, conceived from the very beginning as our first fully-electric model, is silent, powerful and demonstrates how perfectly Rolls-Royce is suited to electrification. Spectre’s all-electric powertrain will assure the marque’s sustained success and relevance while dramatically increasing the definition of each characteristic that makes a RollsRoyce a Rolls-Royce.

“At Rolls-Royce Motor Cars, perfection is about more than making the very best products. It is a culture, an attitude and our guiding philosophy. Indeed, it is our founding father Sir Henry Royce who said, ‘strive for perfection in everything you do’. Spectre has been conceived within this culture. It is perfectly in tune with the sensibilities of our time. It states the direction for the future of our marque and perfectly answers a call from the most discerning individuals in the world to elevate the electric motor car experience, because Spectre is a Rolls-Royce first and an electric car second.

“This is the start of a bold new chapter for our marque, our extraordinary clients and the luxury industry. For this reason, I believe Spectre is the most perfect product that Rolls-Royce has ever produced.”

Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars

“It is a highlight of my professional life to have developed Rolls-Royce Spectre, the car which propels Rolls-Royce into its bold, electric future. Such a remarkable car requires a remarkable testing programme and I am enormously proud that Spectre has now completed what has been the most arduous schedule ever conceived for a Rolls-Royce motor car. Indeed, it is where automotive manufacturers finish testing that so much of our work begins in fulfilling the requirements of the super-luxury consumer. This has been an extraordinary undertaking from a

team of dedicated and highly skilled engineers that span both traditional technical disciplines and exciting emerging technologies. RollsRoyce Spectre brings the future of this great marque into the present.”

Dr. Mihiar Ayoubi, Director of Engineering, Rolls-Royce Motor Cars

“We have designed Spectre as a true Rolls-Royce, with a strikingly modern yet timeless aesthetic, which brings our marque’s design language and Bespoke capabilities into a new, electric era. Working closely with our engineering colleagues and drawing inspiration from many spheres, including haute couture, modernist sculpture and nautical design, we have succeeded in creating a dramatic, highly emotional super coupé. In particular, the design takes cues

from the clarity and precision of line and intelligent use of reflection in modern sailboat styling. Within the luxurious and welcoming cabin, Spectre’s cosseting interior wraps itself around those inside the car, whilst enchanting Bespoke features surprise and delight, showcasing the very outstanding skill and artistry of our world-renowned designers and craftspeople.”

Anders Warming, Director of Design, Rolls-Royce Motor Cars

“The electric car is perfectly noiseless and clean. There is no smell or vibration. They should become very useful when fixed charging stations can be arranged.”

The Hon. Charles Stewart Rolls, Co-Founder, Rolls-Royce, 1900

INTERVIEW WITH NUJOOD ZAHID, LAMBORGHINI CLUB PRESIDENT JEDDAH SAUDI ARABIA

Can you share with us how your passion for cars first ignited and what drove you to become a part of the motorsport world?

I grew up in a male dominated family so sports cars talk was abundant, it was enjoyable and educational but it was apart not a part of me. My entry into the world of motorsports was truly serendipitous...over a casual conversation with my father during Covid the subject of spots cars came up and I expressed that I’d always thought the Porsche 911 was such a legend of a car and there and then my father decided to gift me it...the connection with sorts cars ignited the moment I got behind the wheel for my first drive.

You mentioned getting your first sports car was a transformative experience. Could you elaborate on what that moment meant to you and how it changed your perspective?

I knew on the first day that I drove my first sports car that a massive pragmatic shift had taken place, I felt an overwhelming connection with the car and so much more. At my age there is very little out there that one doesn’t have a good amount of knowledge or experience in and I’d explored so many jobs and hobbies

all of which were rewarding but the combination that sports cars gave me of thrill and steep learning curve captured my heart, spirit and imagination and im more passionate about it with every day that goes by.

Being a woman in a predominantly male space can be challenging. How did you manage to gain respect and establish your place within the car community?

Firstly I must say that the sports car community in Saudi Arabia is truly a wonderful community and like any other community there are those who are welcoming to a newcomer, some that aren’t and some who are indifferent. On my part I felt like I wanted to balance between my eagerness to drive and learn and at the same time not stifling the already existing culture.

I believe that most recognised that my primary drive was to learn and become a better driver and explore the roads outside of the city and now that I understand things more than I did when I started I realised that many of my fellow sports car drivers were actually mentoring me and coaching me without me really realising it at the time, I couldn’t have done it without them.

You mentioned that you joined the first-ever all-female rally in Saudi Arabia. Could you elaborate on how significant this event was for both you and the country?

It was an interesting prospect as I was working on broadening the appeal of sports cars to women and gaining them more inclusivity in sports car clubs here was an all female off road rally so I didn’t think I would be a good fit, but as soon as the application opened I decided to register and as I was told later it turned out I was applicant #1. Rally Jameel put Saudi women on the map as motorsportists and was a true testament to vision 2030, it was an honour to be a part of history being made.

In 2022, you were appointed President of Lamborghini Club Jeddah Saudi Arabia. What does this role mean to you, and how has your journey been so far?

For a woman to own a Lamborghini in the west is a rarity, let alone in Saudi, so I had a feeling that the appointment would be impactful. My aim for the club even before the presidency was activation, engagement and longevity of the club, where every member is honoured and valued because that’s what I wanted for myself and therefore would want to extend that to all. It’s been a very rewarding journey in that sense and I’m beyond humbled and honoured.

What are your goals for the Lamborghini Club Saudi Arabia? How do you plan to encourage more female participation in the club?

My goal for Lamborghini Club KSA is that it holds its becomes the benchmark club for Lamborghini world wide in terms of number of members, activities, organisation and club culture and I believe we are not far from achieving this. Inviting women to new Lamborghini model launches and test drives is a great introduction to the brand and once you drive a Lamborghini you’re going to want to own one!

Women were allowed to drive in Saudi Arabia relatively recently. How has this change impacted society, and how has it personally affected you?

Indeed, it was June 24th 2018, a date that will forever be etched in my memory. There isn’t a household in Saudi Arabia that was without the pains of transportation logistics. Granting women the right to drive

changed everything and We can not open this subject without mentioning the word freedom, it gave us absolute freedom overnight. I can not be more proud of our leadership for their vision and the immaculate and seamless transition.

The quote “If you haven’t driven a Lamborghini, you haven’t driven” has caught our attention. Could you describe the feeling of driving a Lamborghini and what makes it so unique?

It’s pure raw power with Italian flare, you can not get that combination with any other brand.

Could you share more about the Lamborghini you own and your favorite memory associated with it?

Mine is a huracan evo fluo capsule in verde shock. It’s a naturally aspirated V10 engine and a part of a limited edition collection. We make memories together everyday but my favourite are the smiles, waves and hearts I get on the road from young girls and their mums, it makes me happy that they’re enjoying seeing

a woman driving what’s been historically known to be a man’s car.

The quote “We are a Lamborghini Club. We are one body.” reflects a strong sense of unity. Can you share a story that embodies this spirit of togetherness within the club?

Unity doesn’t materialise out of thin air it is not something one can take for granted; it must be honed and up kept and managed, it means we all check our egos in at the door so that we have a safe and pleasant environment where every member can enjoy the events and gatherings. As members we come from different backgrounds, different work sectors and may never have met had it not been for the club and we stand shoulder to shoulder, comrades in our love of Lamborghini.

You mentioned your daughter’s fascination with Lamborghinis. How has your journey inspired her and other women in Saudi Arabia?

The landscape of conversation has definitely shifted at home since I started driving...and the children are already looking at what subjects to study in order to do well financially in the future and afford themselves the cars of their dreams.

On a larger level I was asked often what impact do you want to have and my answer was I want women to say ‘if she can do it then I can do it too’ so the most rewarding thing for me is hearing from women that they didn’t want to get their driving licenses but having seen me drive they were inspired to as well.

If you could take a road trip with any car anywhere in the world, which car would you choose and where would you go?

My Huracan Evo to the Amalfi Coast.

The Trendsetter

In just one word, how would you describe Lamborghini?

Transformational.

What has been the most unexpected or rewarding part of your journey so far in your role as President of the Lamborghini Club Jeddah Saudi Arabia?

Honestly, every single member that shows up to an event, I am thankful to each one and am never complacent.

Looking ahead, where do you see yourself and your involvement in the car world five or ten years from now?

Primarily, I hope that I will be able to enjoy the cars as a driver for as long as I can. For the future I would like to be in one or several formal positions that promote

sports cars and the motorsports industry, perhaps working with companies working with the youth of our magnificent county and helping them achieve their dreams and goals.

Escape Diaries

ALULA MOMENTS UNVEILS

THIRD EDITION OF ALULA WELLNESS FESTIVAL

A TRANSFORMATIVE JOURNEY THROUGH WELLNESS, NATURE, CULTURE, AND MUSIC

AlUla Moments announced today the return of the much-anticipated AlUla Wellness Festival 2023, taking place from October 19th to November 04th.

The two-weeks flagship festival is dedicated to promoting mind, body, and wellness and offers a diverse array of holistic workshops

and activities inspired by AlUla’s rich historical and natural heritage.

Featuring an extensive calendar of curated programs, this year’s edition will showcase a multitude of activities developed in collaboration with world-class industry leaders.

The third edition of the AlUla Wellness Festival promises unparalleled holistic offerings, guiding participants and attendees towards physical, mental, and emotional balance and alignment.

Boasting an extensive calendar of workshops, events, and engaging activations, this year’s festival assures an enriching experience through a journey of Wellness, Culture, Art, and Music.

Commenting of the festival launch, Rami Al Mouallim, Vice President, Royal Commission of AlUla said:

“Reflecting on the remarkable journey since the inception of the AlU-

la Wellness Festival grand opening in October 2020, we take immense pride in curating events that celebrate the beauty and essence of every season in AlUla.

Today, AlUla stands as a refined and sophisticated destination, with an unrivaled blend of heritage, culture, arts, and adventure that captivates our visitors from all corners of the world.”

Return of the ‘Five Senses Sanctuary’

This year’s edition of the AlUla Wellness Festival will also see the return of the highly anticipated ‘Five Senses Sanctuary’, the region’s leading retreat for wellness practices, yoga, physical and, as the centerpiece experience.

The third iteration of the sanctuary is curated to engage and stimulate all five senses, immersing attendees in a holistic journey of self-discovery and personal transformation. Building on the success of previous editions, this year’s sanctuary will

feature an expanded array of opportunities to an impressive list of yogi celebrities, motivational speakers, engaging workshops, musical performances.

Inspired by the culturally rich history of AlUla, the sanctuary will cater to corporate groups, friends, and families seeking both fun and healthy bonding experiences.

A Transformative Journey

A one-of-a-kind wellness festival nestled in the enchanting landscapes of AlUla, this year’s AlUla

Wellness Festival boasts a distinguished lineup of world-class industry experts, including fitness trainers and yoga teachers, who will guide participants on a journey of self-discovery and rejuvenation.

Visitors can immerse themselves in a diverse array of wellness activities, such as yoga classes, meditation courses, and personalized mental health coaching sessions.

A special emphasis on detoxifying the mind, body, and soul is woven into the festival’s fabric, providing

attendees with the tools to embrace a renewed sense of vitality.

Set amidst the breathtaking historical site of AlUla, attendees can also enjoy a wide variety of outdoor activities, from hiking experiences to stargazing at night. Moreover, the festival offers revitalizing sunrise and sunset yoga and meditation classes for mindful contemplation.

experiencealula.com

THE WOODWARD, GENEVA AND CHOPARD PARTNER WITH ‘HAPPY TIME’ WHERE COMFORT, CONVENIENCE, AND SOPHISTICATION EMBRACE ALL TRAVELERS

In a world where luxury travellers yearn for the extraordinary, Geneva is the ultimate embodiment of luxury, captivating the senses with its sophisticated offerings. The city’s first all-suite hotel, The Woodward, sets a new standard for refined living, catering to those who gravitate towards classic sophistication, exclusivity, and impeccable service.

For those enamoured with the world of fine timepieces and for the ultimate indulgence, The Woodward has partnered with Chopard to present a refined, gourmet summer offering entitled “Happy Time”. Comprising a trio of sweet treats, subtly blending the timeless elegance of the prestigious lakeside residence with the creative audacity of the famous watch and jewellery house, it combines the pleasures of the eyes and taste buds and evokes the joy of living. The talented pastry chef at Geneva’s latest five-star hotel, Titouan Claudet, drew his inspiration from the iconic Happy

Hearts, Happy Diamonds and Green Carpet collections to create three elegant creations in chocolate and exotic flavours for a sweet moment:

• Happy Hearts - an entremet with exotic flavours of mango, passion fruit, coconut and lime.

• Happy Diamonds – an entremet with delicate notes of hazelnut, coffee, fleur de sel and tonka bean.

• Green Carpet Collection – this interpretation reveals a chocolate, cocoa nib and koa juice entremet.

This trio of sweets, priced at CHF 69, is available daily from 3 pm to 10 pm until September 16. It is served with a selection of à la carte drinks, including mocktails, smoothies, iced teas and fresh juices. Epicureans, comfortably seated in the veranda bathed in natural light or on the terrace, will enjoy this gourmet break in the lively summer atmosphere of the lakeside.

Escape Diaries

Unmatched Gateway to Geneva

For those visiting the city, and nestled at its heart, The Woodward, Geneva is a historic gem on Quai Wilson, offering stunning views of Lake Geneva and Mont Blanc, with close access to the haute horologists the city is famous for. Originally known as L’Hôtel Bellevue and designed by architect François Durel in 1901, it has hosted distinguished guests, including heads of state and artists. After meticulous restoration by renowned interior designer Pierre-Yves Rochon, The Woodward opened as a fivestar hotel on September 1st, 2021. Guests can indulge in various activities like lakeside strolls, boat cruises, and thrilling water sports like sailing and paddleboarding. Geneva’s vibrant cultural scene also offers theatre performances, music concerts, and art exhibitions, ensuring a lively and memorable stay. Located in a premium location, Woodward offers easy access to enriching experiences in Geneva. Just minutes away from the hotel, guests can visit the renowned watch manufacturer Initium Atelier, gaining insight into the intricate process of watch production and witnessing skilled artisans crafting timepieces with precision. For a leisurely stroll, Jardin Anglais provides a picturesque setting with stunning views of Lake Geneva and the iconic L’Horloge Fleurie (Flower Clock). At the prestigious Patek Philippe Museum, visitors can discover the art and craftsmanship of Swiss watchmaking through an

extensive collection of exquisite timepieces. Finally, Musée Ariana allows guests to immerse themselves in fine ceramics and glassware, featuring a remarkable collection spanning centuries and continents.

The Woodward, Geneva is a sanctuary of extravagant offerings, from its all-suite concept that provides unparalleled opulence to the exclusive wellness retreat, the renowned Guerlain Spa. Spanning over 1,200 square meters, the spa offers a range of amenities, including an ultramodern gym, saunas, hammams, Swedish baths, and a jacuzzi. Guests can indulge in various treatments and rejuvenate in the spa’s six wellness rooms. The spa’s highlight is its indoor pool, which happens to be the longest private pool in Geneva. With two floors dedicated to relaxation, the Guerlain Spa creates an oasis of tranquillity in the elegant style synonymous with the famous Guerlain brand.

The culinary offerings at The Woodward are equally exceptional. L’ATELIER ROBUCHON, a distinguished restaurant awarded ONE STAR MICHELIN, presents an unforgettable dining experience. With Chef Olivier Jean’s open kitchen concept taking centre stage, guests can witness the culinary mastery firsthand. While Le Jardinier, helmed by Michelin-starred Chef Alain Verzeroli, offers a menu crafted from locally

sourced ingredients, paired with stunning views of Geneva’s lakeside. This European debut of Le Jardinier promises an exceptional dining experience in a remarkable setting. With its prime location, exceptional facilities, and commitment to service excellence, The Woodward

Where Every Traveler’s Needs Are Met

Sumptuous Indulgences and Fine Dining Odyssey

offers a seamless blend of comfort, convenience, and sophistication for discerning travellers of all types. Whether a family seeking spacious accommodations and nearby activities, a business traveller searching for state-of-the-art amenities and proximity to important business centres and institutions, or a couple or individual looking to indulge in Geneva’s serene beauty and cultural richness, The Woodward caters to all.

RETHINK SUMMER WITH SHANGRI-LA JEDDAH

Shangri-La Jeddah, the luxurious haven located in the heart of Jeddah, is thrilled to announce the launch of the Rethink Summer campaign in collaboration with the Saudi Tourism Authority. This captivating initiative invites guests to embark on an unforgettable journey, where extraordinary moments and cherished memories await.

This summer, indulge in the lavish world of Shangri-La Jeddah and experience the ultimate escape from the ordinary. Take advantage of our exclusive offer by booking a minimum of two nights and unlock a world of possibilities with a generous credit of SAR 300

to treat yourself to delectable delights at our acclaimed dining venues or pamper yourself with a well-deserved spa day, all made possible with the credited amount.

Immerse yourself in the opulence and elegance of Shangri-La Jeddah, where every detail is meticulously crafted to provide an unparalleled experience. From breathtaking views of the Red Sea to the warm embrace of impeccable service and world-class amenities, the award-winning hotel offers the perfect sanctuary to create memories that will last a lifetime.

Boasting innovative world-class cuisines, Shangri-La Jeddah is the

Escape Diaries

ultimate culinary destination in the city, with a variety of lifestyle restaurants catering to every palate. Diners can embark on a gastronomic journey of the senses through Sichuan, Yunnan and Cantonese with dishes combining unique local twists at the signature Chinese restaurant, Shang Palace. The perfect location for a gathering with the family, The Waterfront Kitchen, the award-winning restaurant, presents an interactive dining experience to both hotel guests and visiting foodies. NIYYALI, the authentic Lebanese dining experience on the Jeddah Waterfront, offers a combination of traditional Lebanese food and carefully crafted beverages, raising the bar with

exquisite service and unmatched culinary adventures. An ideal choice for a quick break in the day, the popular COPA, is in the heart of the hotel, offering specialty coffee and exquisitely crafted patisseries.

The Shangri-La Jeddah offers guests who are booking the suites the option of a 24-hour stay, allowing them to conveniently check-in at any time and check-out at the same time the following day.

This limited-time offer is valid for both the stay date and book date until August 31, 2023. Don’t miss out on the opportunity to escape the ordinary and bask in the extraordinary at ShangriLa Jeddah this summer.

ADDRESS HOTELS AND RESORTS ANNOUNCES THE OPENING OF ADDRESS JABAL OMAR MAKKAH UNVEILING A SPIRITUAL HAVEN IN THE HEART OF MAKKAH

THE STUNNING HOTEL, PART OF THE RENOWNED ADDRESS HOTELS AND RESORTS BRAND, WILL BE THE FIRST ADDRESS HOTEL TO OPEN IN THE HOLY CITY OF MAKKAH AND IS THE LARGEST WITHIN THE BRAND’S PORTFOLIO

BOASTING AN IMPRESSIVE 1,484 ROOMS AND SUITES, OUTSTANDING FACILITIES, AND BEING A STONE’S THROW FROM THE HOLY SIGHTS OF MAKKAH, ADDRESS JABAL OMAR MAKKAH OFFERS A LITTLE SLICE OF LUXURY IN THE HEART OF SAUDI ARABIA

Address Hotels and Resorts is thrilled to announce the opening of its latest architectural and hospitality masterpiece, Address Jabal Omar Makkah, in the holy city of Makkah, Saudi Arabia. Nestled in the iconic Jabal Omar development, this landmark property offers a truly unforgettable experience for pilgrims and travellers alike. With its range of unbeatable facility, superb accommodations, tempting dining outlets, and so much more, this superb hotel is set to become a mainstay on the city’s luxury hospitality scene.

The largest hotel within the Address Hotels + Resorts portfolio, Address Jabal Omar Makkah boasts an impressive 1,484 rooms and suites, providing guests with unparalleled comfort and luxury. With its striking architectural design, a seamless fusion of ancient Arabian charm and contemporary opulence, the hotel stands tall as the tallest building in Jabal Omar and is a breathtaking sight that exquisitely blends tradition and modernity.

The Kingdom of Saudi Arabia has a rich historical and cultural heritage, and Makkah province holds a

significant place in Islamic history. One of the standout features of Address Jabal Omar Makkah is its proximity to the sacred Holy Kaaba and Al Masjid Al Haram, along with various attractions such as the Makkah Museum, Masjid Al Jinn, Jannat al-Mu’alla Cemetery, and the iconic Abraj Al Bait Towers. Just a few minutes’ walk away, guests can revel in the awe-inspiring views of these revered landmarks, immersing themselves in the spiritual ambience of Islam’s holiest city.

Designed by the world-renowned architects Foster & Partners, the towers of Address Jabal Omar Makkah span over 5,000 sqm of prime space and can be seen for miles. The development includes a commercial area featuring a diverse range of shops, showcasing local, regional, and international brands. In addition, guests can savour a range of culinary delights at the many food courts and restaurants in close proximity, catering to various palates and preferences.

The interconnecting bridge that links the property’s two towers is a marvel in itself. Notably, the bridge houses a prayer room with the

most sensational panoramic view of the Kaaba, offering a serene space for spiritual contemplation. This remarkable feature sets Address Jabal Omar Makkah apart as a destination that seamlessly blends faith, luxury, and architectural excellence into one iconic property.

Address Jabal Omar Makkah offers a range of exquisitely designed accommodations to suit every traveller’s needs. From the luxurious Deluxe Rooms, which provide splendid views of the Holy Kaaba or the Holy City, to the indulgent Suites and the magnificent three-bedroom Presidential Suite and four-bedroom Penthouse, guests can immerse themselves in comfort and elegance. Each room is thoughtfully equipped with modern amenities, ensuring a memorable stay for every guest.

Dining at Address Jabal Omar Makkah is a delightful culinary journey. With four restaurants, two lobby lounges, and two club lounges, guests can savour a wide range of delectable cuisines. The hotel’s signature dining venue offers traditional Hejazi cuisine and other Saudi Arabian specialties, where live cooking stations showcase international flavours alongside time-honored

delicacies. The elegant dining spaces also provide breathtaking views of Al Masjid Al Haram, adding to the immersive dining experience.

The spa and wellness offerings at Address Jabal Omar Makkah are designed to provide guests with a holistic experience. The hotel features the first-ever Foot Spa by Address Hotels and Resorts, offering a sanctuary where guests can soothe their tired feet and find moments of silence for reflection. The complimentary Fitness Centre is equipped with the latest Technogym equipment, ensuring guests can maintain their well-being during their stay.

Address Jabal Omar Makkah is also a premier destination for conferences and events. Whether it’s a magical wedding ceremony or a unique Suhour or Iftar during Ramadan, the hotel offers unparalleled settings and services to create cherished moments. The property’s

Escape Diaries

multifunctional meeting spaces, including breakout rooms and large ballrooms, are designed to cater to events of any scale. The hotel’s creative chefs curate menus tailored to individual preferences, ensuring a flawless and memorable event.

Mark Kirby, Head of Emaar Hospitality said, “We are delighted to announce the opening of our newest hotel, Address Jabal Omar Makkah, which is conveniently located at the heart of the Holy City of Makkah. The prime location of the property makes it the preferred choice for those seeking to deepen their spiritual connection. With spacious rooms and suites, multiple dining options, and state-ofthe-art prayer facilities, the hotel offers all the amenities necessary for a meaningful and unforgettable pilgrimage experience. Whether guests are here for Hajj, Umrah, or to enhance their spiritual connection, Address Jabal Omar Makkah Hotel is the optimal starting point for their journey.”

The hotel is proud to be a part of Saudi Arabia’s Vision 2030, which aims to transform the country’s tourism landscape. The opening of this remarkable property signifies the country’s commitment to enhancing the immersive experience of pilgrims visiting Makkah, further solidifying its position as a global religious tourism hub.

Discover yourself and embark on a spiritual journey like no other at Address Jabal Omar Makkah Hotel. Book your stay today and experience the perfect blend of luxury, tranquility, and devotion.

To reserve with a 15% discount, click the link, visit our website, or email stayatmakkah@addresshotels.com or call +966-0125531444

LE BRISTOL PARIS REVEALS ANUNPARALLELED COLLECTION OF RENOVATED SUITES, WHERE TIMELESS BEAUTY AND REFINED LUXURY CONVERGE

In a glamorous display of refinement and artistry, Le Bristol Paris unfurls its latest creations—a collection of exquisitely renovated suites that exude a timeless beauty and unmatched elegance.

A harmonious tapestry of traditional craftsmanship woven by celebrated artisans such as Colefax & Fowler, Briatte, Farrow & Ball, Maison Taillardat, and Loro Piana breathes life into these majestic spaces, where each stroke and stitch whispers tales of unparalleled craftsmanship.

As one ascends to the fifth floor of this mesmerising haven, a Parisian oasis, the Lumière Suite, awaits, a true testament to sophistication and finesse. Bathed in the soft embrace of natural light, this sanctuary captures the very essence of an elegant Parisian apartment. A library corridor graciously connects the drawing room and bedroom, while large bow windows invite a stream of luminance, creating a tranquil harbour for those captured

by the attractive allure of Paris. Soft tonalities of aqua, jade, and coral envelop the space with a warm and contemporary ambiance, while a private bar beckons, promising an exclusive prelude to an unforgettable dining experience at the esteemed Epicure.

In the beloved Paris Suite, embroidered draperies grace French doors, revealing a sumptuous threshold that bridges the radiant interior and the stylish runway of Rue du Faubourg Saint Honoré. The richness of the wood flooring, reminiscent of the grandeur of the Palais de Versailles, and the opulent luxury of silk rugs underfoot elicit a profound sense of awe-inspiring beauty, capturing the very essence of historical opulence.

A captivating allure awaits in the Panoramic Suite, where Woody Allen’s masterpiece “Midnight in Paris” was filmed, a tribute to the silver screen and a sanctuary that entices travellers to immerse themselves in captivating literature while savouring the effervescence of rosé bubbles. Suite 1925 pays homage to the iconic Josephine Baker, immortalizing the beloved entertainer’s essence in original portraits, inviting guests to dream of dancing the

Charleston in this enchanting embrace.

In a symphony of beauty and allure, Le Bristol’s Presidential Suites take centre stage, exemplifying a pinnacle of sophistication. These expansive hideaways, adorned with the delicate touch of Pierre Frey, Colefax, and Jane Churchill, exude a sense of tranquillity and grace. Bathed in the embrace of natural light, they reveal Louis XVI furniture and original works of art, gracefully enveloping guests in a historical elegance that seems to breathe.

Beyond the sumptuous suites lies a world where the art of living flourishes. In the enchanting courtyard garden, orange trees and roses conspire to paint a picturesque backdrop, inviting guests to savour life’s simplest pleasures. Overlooking the rooftops of Paris, a mesmerizing swimming pool beckons, a realm where worries dissolve into the horizon. Culinary artistry shines on the garden terrace, where tantalizing ceviche crafted by Chef Eric Frechon unveils an exquisite symphony of flavours as the sun sets, casting a golden hue over this idyllic haven.

Le Bristol Paris revels in unveiling its latest masterpiece, the fully reimagined

Escape Diaries

Azur Terrace Suite, an extraordinary accommodation adorned with the creative universe of Agnès Sandahl and brought to life by the visionary owners, Narcisa and Elvira Oetker. The suite’s tree-lined terrace, spanning an awe-inspiring 115 square meters, stands as one of Paris’ most exceptional features. Soft blues, gentle greys, and serene beiges define the sublime colour palette, allowing an abundance of light to reflect off Sandahl’s artworks, infusing the space with an ethereal and timeless allure. The solid oak Herringbone flooring, Phillip Jeffries wall coverings, and precious interior fabrics and accessories by Loro Piana, Pierre Frey, and Schumacher bestow an air of unrivalled refinement. New lighting fixtures by Vaughan bring a contemporary touch, while Japanese shades on the French doors introduce a refined and eclectic flair.

Le Bristol Paris beckons guests to embark on an extraordinary journey, where luxury, artistry, and the very essence of the French art of living merge in harmonious splendour. It is a world where elegance finds its way into every detail, offering an enchanting escape amidst the heart of Paris - a haven where dreams take flight, and the soul finds serenity in the arms of timeless beauty.

Escape Diaries

BENETTI ANNOUNCES THE SALE

THE FIRST B.NOW 60M WITH OASIS DECK®

After the success of the B.Now 72M, Benetti is gearing up to start work on the first B.Now 60M with Oasis Deck®, sold in collaboration with brokerage company SuperYachtsMonaco. Once again, “The House of Yachting” has been chosen to interpret the future owner’s desire to spend long periods on board a Benetti world-cruiser, in an atmosphere that unites

OF

home comforts with the freedom to live without boundaries in an intimate relationship with the water.

The B.Now 60M’s generous volumes – the Main Deck alone occupies a total 202 square metres, of which 131 devoted exclusively to the beach area – reach out to embrace the sea and the interiors merge harmoniously

with the exteriors, creating a contemporary sense of continuity between all the settings. The Oasis Deck® has the space here to evolve and take on new proportions, creating an elegantly symmetrical profile, sleek lateral lines and a long plumb bow.

These features give the B.Now 60M Oasis Deck® (hull FB286) a distinctive and instantly recognisable personality. With exterior styling by UK-based firm RWD and interiors by Benetti’s Interior Style Department, the project combines elegance and comfort with a sophisticated layout.

“This is an extremely satisfying period, as the 60M with

Oasis Deck® steers our owners towards a new way to experience the sea and completes the B.Now family, which now vaunts models from 50 to 72 metres,” said Benetti Chief Commercial Officer Sebastiano Fanizza. “I’d like to say a special thank you to SuperYachtsMonaco for the outstanding professionalism and expertise they’ve brought to the sale of this Benetti world-cruiser.”

“We’re very proud to be part of a successful line together with Benetti. The 60M completes the series of sales across the entire range,” said RWD Team Principal Andrew Collett.

The delivery of FB286 is planned for 2027.

EXPERT REVEALS HOW TO MAKE YOUR PERFUME LAST IN HOT WEATHER, INCLUDING PUTTING YOUR FRAGRANCES IN THE FRIDGE

Nothing is more attractive than smelling nice, and with the long hot summer days in full swing, prolonging your chosen scent at events such as weddings, graduations, and proms is essential to feeling confident.

It can be frustrating when spending lots of money on expensive perfumes for them not to last longer much more than an hour which is why perfume sample specialists at Parfumery have put together top tips on how to get the most out of your fragrances during the peak of summer - leading you to smell gorgeous all day long.

1. Put your fragrances in the fridge

You should be cautious in deciding where you store your perfumes, as many factors can cause the scent to change purely based on whether they are sat in direct sunlight and how humid the area is. Putting your perfume in the fridge is a great way to keep your perfumes at a cool temperature, therefore maintaining the aroma within the scent. It also works as a great way to enhance any fresh notes that may be in your perfume such as lemon, mint, and bergamot. If putting your fragrances in the fridge might be a step too far for you, you should still make sure to store your perfumes in a cool and dry place such as a draw or cupboard in a cooler room.

Top Tip - Although your perfumes may look pretty on display, you may also be damaging the surfaces on which they are stored if any are known to leak or are easily knocked over. Check over your bottles and see if there have been any signs of leakage; if so, it might be worth changing around their home.

2. Use petroleum jelly

If you want to try something physical to aid your perfume in lasting longer, apply a small amount of petroleum jelly (Vaseline) to your skin before applying the fragrance. The jelly will lock in the scent and help it to last all day, especially if applied to pulse points.

3. Spray your hair

Use specific hair mists and scents to accompany your everyday scents. Your hair is known to hold scent extremely well, which is why so many beautifully scented hair products are on the market. To apply hair perfume or mists, it is best to flip your head over and spritz an even coating of the scent to your hair throughout the lengths and leave for a couple of seconds to allow it to dry.

Top Tip - Try spraying your hairbrush with your perfume and running it through dry hair. Avoid directly applying perfume to your hair, as the alcohol in the fragrance can cause damage to the hair.

4. Spray more than one area

By restricting your application to spraying the neck and wrists, you neglect many other areas that may hold your fragrances better throughout the day. Try spritzing other body parts, such as your belly button,

back of the knees and elbows, as these areas tend to get less sunlight and effectively sweat less. The heat can cause your perfume to evaporate quicker than when applied on cooler days, so try experimenting with applying it to different areas of the skin that are not exposed to sunlight.

5. Layer it up

You can maximise your scent in many ways when performing your everyday skincare routine. Try opting for fragranced shower gels and body creams to start off the layers, then apply your perfume and other body mists you love to top off your scent for the day. If your deodorant is part of your specific smell, you can layer these up by applying roll-on and topping off with an aerosol.

Top Tip - If you are attending a special event such as a wedding or prom, make sure you have a mini-sized perfume or spray that you can take in your bag to top up throughout the evening.

6. Match your body lotion to your perfume

Many fragrances on the market are sold alongside lotions, hand creams and shower gels in the same scent; these are a great way of maintaining the aroma throughout the day. If you apply the perfume in the morning, why not take a hand cream or lotion that is in the same scent in your bag to use during the day? This will save you money as you will not need to keep re-applying the perfume, saving you the product. Instead, you can repurchase the lotions and extras which the fragrance comes in, which are typically cheaper than the actual perfumes.

SCENTS FOR THE SEASONS: GRACE DE MONACO

Often, in summer we love brisk, fresh, uplifting citrusy scents – ones which might recall pretty summer gardens, lip-smacking fruits or vast expanses of ocean and air: these offer a cooling, energising effect. Conversely, wintertime often sees us reach for fragrances that offer a sense of comfort or sanctuary… praline or vanilla gourmands, warming orientals, or scents that might evoke an impression of smoke, fire, leather, spice or amber. Grace de Monaco fragrances are carefully crafted and curated to evoke all seasons.

Grace de Monaco, the world’s first luxury-for-good Maison’s signature release Promenade Sur le Rocher exemplifies the type of scent capable of carrying you from morning to evening or through all times of the year; whilst the exceptional Danse Étoilée offers the bouquet of a perpetual spring/summer which can be enjoyed and celebrated year-round. These fragrances and many others of the same ilk ensure we are smelling and feeling our best, no matter where or when we indulge.

Grace de Monaco is set up in memory of the incomparable Grace Kelly. Founded on the principles of luxury-for-good, Grace de Monaco insists on captivating all year round.

Each note in Grace De Monaco fragrance corresponds to very specific scents that represent something dedicated to Princess Grace, Monaco and the legacy she left. Grace De Monaco is exclusive with Harrods, who in February unveiled an exquisite set of windows, which shine a spotlight on the original love letters sent between Prince Rainier and Grace Kelly. 100% of profits are donated to the Princess Grace Foundation. The initial collection ranges from parfums, eau de parfums, home fragrance, silks and Twillies.

All Things Beauty

CHARLOTTE TILBURY TO EXPAND ACROSS MIDDLE EAST WITH LAUNCH INTO THE KINGDOM OF SAUDI ARABIA

The iconic British beauty brand, Charlotte Tilbury Beauty, continues to expand in the Middle East, with the launch of three new doors in the Kingdom of Saudi Arabia in 2023. Charlotte’s ‎Jeddah flagship Beauty Wonderland store will open at the Red Sea Mall on August 10th, followed by Riyadh at Riyadh Park Mall in Octo-

ber and finally Granada Mall before the end of the year. The expansion into the Kingdom is in partnership with retail franchise operator Alshaya Group.

Launched by Charlotte Tilbury MBE* and MAKEUP ARTIST TO THE STARS, the award-winning, global brand of luxurious make-up

and skincare products, has extended its reach to Saudi Arabia, where customers will be able to discover CHARLOTTE TILBURY products, services, and experiences, not only online but within stores.

With over 30 years’ experience, Charlotte has distinguished herself as a true CREATIVE VISIONARY and

INNOVATOR. She has REVOLUTIONISED the face of the global beauty industry by decoding her expertise into transformative makeup tricks and tools that are easy to use, easy to choose and easy to shop, for everyone at every age. Charlotte believes that everyone deserves to look and feel like the most beautiful version of themselves every day through the power of makeup. Today, Charlotte is one of the most famous makeup female entrepreneurs and make-up artists in the world and continues to push boundaries with her AWARD-‎WINNING AND UNIVERSALLY LOVED makeup and skincare company.

Charlotte’s Beauty Wonderland

Step under the Hollywood theatre lights and through the night crimson doors into Charlotte’s record-breaking makeup world, where the red-carpet glamour of Hollywood, the backstage buzz of fashion week, and the expert artistry of Charlotte’s career as the world’s #1 celebrity makeup artist, is combined with her

award-winning, easy-to-use, easy-to-choose makeup and skincare range.

The 10 Looks makeup wardrobe is at the heart of the Charlotte Tilbury brand. Like a wardrobe of black dresses, each of these colour-curated, ready-to-wear makeup looks show women how to match the right eyes, cheeks and lips as created by Charlotte. Unique to the range, women can choose by personality, lifestyle & preference.

Discover backstage, red carpet and celebrity beauty tips and tricks via Charlotte’s Team Tilbury, with bespoke makeover services which range from ‘Quick Tricks’ to full ‘Tilbury Transformations.’

Featuring within Charlotte’s flagship Beauty Wonderland are clear, sign posted stations to discover....

tion. With brilliantly bold, to rich and sultry reds, or pop pinks and punchy corals, there is a lip shade and texture to suit every woman.

Discover the full, award-winning skincare collection at the incredible Charlotte’s Magic Skin Bar. From her iconic, worldwide favourite Charlotte’s Magic Cream to the breakthrough Instant Dry Sheet Facial Mask and Magic Night Cream.

CHARLOTTE’S ICONIC 10 LOOKS WARDROBE

Charlotte’s iconic makeup wardrobe highlighting her revolutionary 10 Looks. Each colour-curated look consists of the perfectly blended eye, cheek, and lip colours you need to become ‎the Bella Sofia, Rebel, or Rock Chick.

THE PRIVATE BEAUTY BOUDOIR

The ultimate lip club, displaying the full lip collection from Charlotte’s celebrity Hot Lips collaboration to Hollywood Lips and Matte Revolu-

Customers can enjoy red carpet ready ‘transformation appointments’ within the store’s private space, featuring decadent vanity tables which can be booked for solo appointments, or a group get together with friends. The space is ideal for bespoke bridal and bridesmaid consultations.

LIPSTICK LOVERS

MAGIC SKIN CLINIC BAR

HENRY JACQUES HJ VOYAGE COLLECTION

FRENCH HAUTE PARFUMERIE’S LINE OF TRAVEL ACCESSORIES CRAFTED IN PRECIOUS MATERIALS, DESIGNED TO HOUSE HJ’S ART-DE-VIVRE

Henry Jacques pushes the boundaries of creativity with its HJ Voyage collection, an exquisitely crafted line of travel cases designed for those wishing to roam and explore the world in elegance, accompanied by their wardrobe of favourite perfumes. Inspired by the past notion of always having your scents close yet brought to life with contemporary design mastery and innovations, Voyage combines tradition and modernity, making the HJ artde-vivre seamless and free.

The chic cases are versatile and timeless, with a combination of playful designs and more classic interpretations representative of varying tastes and lifestyles. HJ Voyage is offered in 5 different materials – sumptuous black calfskin, sporty royal blue Porosus crocodile with its vibrant orange

zip accent, romantic white calfskin with roses, black jacquard fabric embroidered with whimsical dragonflies, and elegant black eel – as well as 4 different sizes to carry 1 or 3 flacons of 15ml Les Essences (traditional essences), or 1 or 3 flacons of larger 75ml Les Brumes (lighter expression of the essences in a spray format).

THE PURSUIT OF EXCELLENCE & EVERLASTING SAVOIR-FAIRE

Henry Jacques’ artistic director Christophe Tollemer poured his heart and soul into this line of exclusive leather accessories, sourcing the finest materials from all over the world and applying the Maison’s celebrated savoir-faire with no compromise. Bringing the vision of the collection to life was a complex task and took years of research and development, with unwavering quality as always at the forefront.

Specially commissioned to an expert team of craftsmen and produced in

All Things Beauty

collaboration with several luxury leather and bag manufacturers, each model is made by hand. Creativity and artistry intertwine to complete the effortless interplay between case, flacon and fragrance.

Exceptional materials were used for the cases to look beautiful, yet at the same time, remain durable. The Australian Porosus crocodile, tanned in France, is so soft it can be used to make clothes, and adapts to every Henry Jacques case shape. The premium eel leather was a challenge: native to seas of Japan, the supple material needs to be painstakingly stitched to mimic natural lines. The jacquard fabric was woven in Spain, the black and white calf leathers, chosen for durability, tanned in Italy.

Strong in form yet delicate, reminiscent of art and crafted through passion, every detail has been considered, in line with the traditional French pursuit of excellence. The zippers have been customized for this collection with a jewellery-like

approach, made of palladium and gold. All cases are lined with suede, and the 3-flacon cases even feature a passport insert, to ensure all travel essentials are close.

HJ Voyage is available in all Henry Jacques boutiques in the following sizes, each crafted in black calf leather, white calf leather, eel leather, Porosus crocodile or jacquard fabric:

- 1x 15ml “Les Essences” perfume

- 1x 75ml “Les Brumes” perfume

- 3x 15ml “Les Essences” perfumes

- 3x 75ml “Les Brumes” perfumes

HJ Voyage addresses the aspirations of the modern-day perfume connoisseur, merging the familiarity of a beautiful fashion accessory with the power of scent, and becoming an essential travel companion. One no longer needs to compromise when packing, your favourite fragrances always by your side, new memories firmly intertwined with each scent, making them last forever.

CHALHOUB GROUP REVEALS THE FINDINGS OF THE MOST EXTENSIVE BEAUTY STUDY IN THE REGION SURVEYING 2,600 CONSUMERS: DECODING THE BEAUTY CONSUMER IN THE GCC

Chalhoub Group has released its comprehensive beauty report titled “Decoding the Beauty Consumer in the GCC.” The report offers a deep understanding of consumer behaviour, preferences, and trends within the beauty category in the United Arab Emirates (UAE), Saudi Arabia (KSA), and Kuwait.

The methodology of the study included a quantitative study with 2,600 beauty consumers, a 4-day ethnography with 30 participants, and over 15 expert interviews. The report findings cover three main pillars; the definition of beauty standards in the region, consumer purchasing behaviour trends, and the top beauty categories GCC consumers are most interested in.

On Redefining Beauty in the GCC market, The report highlights a shift in beauty perception in the GCC market from European ideals to embracing Arabic beauty and Middle Eastern features. Consumers now prefer lighter cosmetic adjustments that preserve their individual beauty and focus more on “Internal Beauty,” encompassing health, wellbeing, and self-esteem, which

can influence external appearance. UAE women see themselves as trendsetters with exposure to various brands, while Saudi women are highly engaged makeup and fragrance users, drawing inspiration from social media. Kuwaiti women are particularly attentive to social media beauty trends and prioritise maintaining a hydrated and healthy skin appearance. Taking a closer look at the GCC beauty consumer purchasing behaviour, the report indicates that most beauty categories are driven by female shoppers with an average spend that is 55 per cent higher than men. While fragrance is an exception – where men tend to shop 20 per cent more frequently and spend 11 per cent more – most beauty categories are predominantly driven by female shoppers. Emirati women, in particular, exhibit a stronger preference for multi-brand beauty stores, while consumers in KSA are the highest spenders on makeup in the region.

Jasmina Banda Chief Strategy Officer at Chalhoub Group said: “Beauty market in the Middle East is worth over USD 10 Billion, and has since 2020 gone through

a major shift becoming today more dynamic than ever. Chalhoub Group conducted the most extensive consumer beauty study ever undertaken in the GCC. This study involved over 2600 beauty consumers from the UAE, KSA, and Kuwait and explored various segments, including mass and masstige markets, dermo-cosmetics, and prestige beauty. The objective was to decode the emerging trends and identify the contemporary definition of beauty for Middle Eastern consumers”.

“The primary finding from our study reveals that our consumers associate beauty not solely with physical appearance but also with their overall well-being and inner feelings. This has paved the way for a new generation of brands that prioritise more than just traditional product effectiveness. These brands now extend their focus to encompass the holistic well-being of their customers” added Banda.

The report also examined the top beauty categories GCC consumers are most interested in, revealing that GCC beauty consumers prefer specific products that are tailoured to their skin type rather than generalised products, with mositurizer ranked as the top product with 79 per cent having purchased this product in the

All Things Beauty

past 3 months, followed by cleanser at 54 per cent Hydration and improving skin texture are the main reasons for moisturising, while sun protection is considered essential for its wide range of benefits, with 46 per cent having purchased an spf/sunblock in the past three months.

Makeup is also viewed as an art form that helps consumers enhance their Arabic beauty features. It is associated with both functional and emotional aspects, serving as a means of self-expression, boosting confidence, and uplifting moods. Moreover, fragrance plays a pivotal role in Arab culture and is a top category by spend for both male and female consumers. Layering scents throughout the beauty routine, including shower gels, lotions, and hair mists, is a common practice.

When it comes to preferred purchasing channels, the findings show that 64 per cent of males visit supermarkets most frequently for beauty purchases versus 37 per cent of females. For UAE nationals, beauty stores account for 80 per cent of their offline spend, while in KSA, traditional retail is the main purchase channel with 46 per cent of spend share.

chalhoubgroup.com

EMBRACE SUMMER NIGHTS AND INDULGE IN OUTSTANDING CULINARY EXPERIENCES AT DIRIYAH’S STUNNING DINING DESTINATION, BUJAIRI TERRACE

Located in the historic city of Diriyah, luxury dining destination Bujairi Terrace launches exclusive summer dishes, across six of its exceptional dining venues. Comprised of 20 exquisite restau- rants, from world-renowned Michelin-starred brands, homegrown Saudi dining outlets, and premium cuisines and beverage brands, Bujairi Terrace is the perfect destination to experience unforgettable Summer Nights.

Premium dining destination Bujairi Terrace has launched an array of exclusive summer menus and limited-edition dishes available across its stunning dining outlets. Guests of Bujairi Terrace can indulge in spectacular global cuisine, local fla- vors, and exclusive summer dishes available at award-winning dining destinations Hakkasan, Chez Bru- no, and Long Chim. Famed restau- rants Cova, Sarabeth’s, and Miche- lin-starred Tatel, are also set to offer the perfect settings for

Taste Makers

diners to sample an array of exquisite pas- tries, iconic desserts, and the finest coffee.

With a spectacular offering of limited-edition dishes to choose from, Bujairi Terrace is bringing a world of summer flavors to the table for an unforgettable culinary experience like no other. Indulge in Southeast Asian Street flavors to Mediterranean tastes with limited edition dishes at Hakkasan including vibrant Crispy Bean Curd and

Basil Salad, served with a sweet mango shallot and plum dressing and irresistible Sweet and Sour Chicken accompanied with summer fruits. New summer dishes from the Chez Bruno menu include an exclusive Zucchini Carpaccio dish, with pesto, roasted langoustine, and fragrant truffle, and an array of refreshing mocktails such as the Bruno Berry, expertly crafted with homemade strawberry puree, thyme syrup, fresh blueberries, topped up with sparkling water. Long Chim diners can experience the culinary delights of Bangkok, with new dishes including a sweet Green Papaya Salad with chili, dried prawns, and peanuts and a light Green Beef Salad, served with the freshest herbs and fish sauce.

For those with a sweet tooth, dining destinations Cova, Sarabeth’s, and Tatel will hit just the spot. Sar- abeth’s summer menu is set to feature iconic dishes such as the world-renowned New York Cheesecake with strawberry and orange marmalade and fluffy Lemon and Ricotta Pancakes made with fresh blueberries and salted strawberry-raspberry butter. At Cova get ready to experience the finest Italian flavors with dishes including Maritozzo; sweet bri- oche bread filled with a special vanilla cream and Fruits Ricetta, served with an indulgent soft Ital- ian cream. Offering mouth-water- ing flavors of the Spanish Medi- terranean, diners can sample the finest coffee and indulge in an ar- ray of sweet treats from Apple Tart & Pistachio Ice Cream, Sticky Tof- fee Date Cake, and Torrija Brioche from Madrid.

Taste Makers

Nestled within the historic city of Diriyah, the birthplace of the King- dom of Saudi Arabia, offering un- interrupted views of Diriyah’s UNESCO World Heritage Site of

At-Turaif, this summer Bujairi Terrace is set to take diners’ taste buds on a culinary journey, show- casing the vibrant flavors of sum- mer from across the world.

DISCOVER LONDON’S HIDDEN GEMS THIS SUMMER

The chosen destination for GCC travellers year on year, there’s no better time to experience London than during the vibrant summer season. From shopping to sightseeing to indulging in some of the finest dishes, London leaves travellers awe inspired.

GCC residents returning to their favourite destination this season are invited to uncover a collection of unique activities awaiting them in the captivating capital of Great Britain.

Nestled in the heart of London, Kew Gardens stands as a hidden gem waiting to be uncovered by visitors from around the world. Showcasing lush greenery, captivating botanical wonders, and a serene ambience, Kew Gardens is the perfect place to discover and explore when visiting the bustling capital.

Beyond its intrinsic allure, Kew Gardens offers a range of captivating activities and events designed

A SERENE ESCAPE AT KEW GARDENS

to enhance visitors’ experience. Throughout the year, the gardens host an array of seasonal festivals, art exhibitions, and educational workshops, catering to all ages. Perfect for nature enthusiasts, history buffs, or those simply seeking a tranquil escape, Kew Gardens promises an enriching and unforgettable experience that will leave a lasting impression.

UNCOVER AN ART DECO GEM

Located within the picturesque Royal Borough of Greenwich, Eltham Palace offers a captivating journey back in time, fusing medieval grandeur with the glamour of the 1930s. Acquired by the Courtauld family in 1933, Eltham Palace underwent a transformation where the family’s vision and passion for modern design led to the creation of a unique masterpiece that seamlessly blends medieval architecture with cutting-edge Art Deco style.

With layers of intrigue and significance to its already captivating narrative, uncover the allure of English heritage at Eltham Palace, where

Taste Makers

history and art intertwine to create an unforgettable experience.

INDULGE IN A CLASSIC GAME COOKERY AT LONDON’S OLDEST RESTAURANT

Rules have been welcoming diners through its doors since 1798, carrying with it a rich heritage and a legacy of exceptional British cuisine. The restaurant’s charming wood-panelled walls, ornate mirrors, and soft

lighting create an ambience that exudes a sense of timeless elegance. Throughout its star-studded past, distinguished guests, including Charles Dickens and Sir Arthur Conan Doyle, have graced Rules’ tables, adding to its allure as a place steeped in literary history.

The restaurant’s menu reflects a dedication to traditional British fare, offering a sumptuous array of classic dishes, specialising in classic game cookery, oysters, pies, and

puddings. To this day, Rules continues to flourish as the oldest restaurant in London, and one of the most celebrated in the world, making it a must-visit destination for GCC travellers this season.

EXPERIENCE AN AUTHENTIC AFTERNOON TEA AT CAFÉ BILTMORE

Showcasing a delightful array of fresh and beloved produce sourced from various regions of the United Kingdom, Café

Biltmore’s opulent Afternoon Tea offers a quintessentially British experience within the exclusive ambience of The Biltmore Mayfair’s dedicated Tea Lounge.

Guests are invited to indulge in a harmonious symphony of sweet and savoury delights accompanied by a meticulously brewed cup of tea from The Biltmore Mayfair’s elegantly presented tea trolley while taking in the stunning surroundings. Additionally, guests can choose to elevate their experience with a touch of celebration by opting for a flute of sparkling, adding an effervescent touch of luxury to the afternoon affair.

In the heart of Café Biltmore’s Tea Lounge, time seems to slow down, allowing guests to immerse themselves fully in the art of sipping, savouring, and socializing. Ideal for travellers looking to indulge in this lavish Afternoon Tea experience as a serene escape or as a backdrop to a special celebration, Café Biltmore transcends mere dining and becomes an exploration of taste, culture, and refinement.

Taste Makers

A hidden gem for shopping enthusiasts seeking a unique and unforgettable retail experience. Bicester Village is a charming designer outlet shopping destination that offers a delightful escape from the city’s bustling streets. Offering exclusive VIP services, including personal shopping assistance and hands-free shopping, it allows guests to shop with ease and elegance.

Bicester Village frequently hosts cultural events, art exhibitions, and fashion shows, adding an enriching dimension to the shopping experience. Visitors can immerse themselves in a

world of creativity and inspiration while surrounded by the finest designer collections. Whether you’re a seasoned shopper or a casual visitor, Bicester promises an unforgettable and extraordinary escape where luxury and leisure intertwine in perfect harmony.

GCC travellers staying at The Biltmore Mayfair for a minimum of two nights

can take advantage of a range of exciting benefits including a handsfree shopping service, complimentary personal shopping experience at Bicester Village’s private shopping suites, access to The Apartment, a luxurious VIP retreat with complimentary refreshments and priority booking with the digital queueing system when visiting Bicester Village.

SHOP ’TIL YOU DROP AT BICESTER VILLAGE

Taste Makers

Highlighting its signature ingredient, organic dates, Café Bateel has launched the Date Trilogy dessert across all locations in the UAE and KSA. Café Bateel is renowned for its classic Date Pudding, and the Date Trilogy is an innovative new take on the café’s best-selling dessert. It features a trio of mini date puddings, each made with a different variety of organic date and type of nut, paired with a complementary sauce and served with fior di latte gelato.

Crafted using the finest Bateel dates, the Date Trilogy is a one-of-a-kind tasting experience following a sequence from the lightest to the most intense flavour. Each date pudding has its own unique and delicate star-shape design which also serves as a visual guide for the sequence. The trilogy starts with Sokari date pudding with hazelnut and vanilla sauce, followed by Wanan with pecan and cardamom sauce and finally Ajwa with walnut and coffee sauce – the perfect conclusion to the showcase.

“The aim was to truly highlight the distinct characteristics of our organic dates and we’ve spent a year perfecting this sensory journey for our guests. We introduced synergy into the dish through different levels of intensity and flavour, starting with vanilla, then cardamom and ending with coffee. The dish comes alive in the thoughtful presentation, which uses different star shapes to signify the intensity of the flavour profiles,” says Chef Nicholas Cuadrado, Culinary Director at Café Bateel.

The Date Trilogy encapsulates Café Bateel’s ethos of crafting memorable culinary experiences to share with family and friends and provides a beautifully curated tasting experience, reminiscent of a degustation.

For more information, bateel.com

INTRODUCING THE DATE TRILOGY EXPERIENCE AT CAFÉ BATEEL

ENJOY THE UNIQUE FLAVOUR PROFILES OF BATEEL’S ORGANIC DATES THROUGH THREE MINI PUDDINGS

Taste Makers

SAUDI ARABIAN CHEFS

TAKE PART IN EUROPEAN

BUTTER MASTERCLASS

The European Union and the French Dairy Board, has hosted three workshops in Saudi Arabia, in Jeddah and Riyadh, where more than 60 junior chefs and F&B professionals from renowned local hotels and restaurants were given the opportunity to learn more about French butter and improve their skills using the golden ingredient.

Chef Dimitri Esposito, Executive Pastry Chef at Jumeirah Al Qasr Hotel, Dubai, shared several innovative recipes showcasing new techniques with different approaches to using butter. The recipes were modernised versions of famous French delicacies such as Salted Caramel Eclair, Raspberry and Rosewater Sable Breton and French Toast Crème Brulé.

As part of the workshop, chefs learned more about French butter’s journey, with an emphasis on nurture and nature. From milking happy, healthy grass-fed cows at the farm to the unique churning process and finally to the butter served on tables worldwide.

“I was thrilled to share my experience with such an engaging group. It is truly inspiring to see the next generation of talent in the Saudi F&B industry, and it’s a pleasure to show them firsthand the potential of gastronomic butter by highlighting its versatility, ease of use and creative possibilities,” said Chef Dimitri.

Each chef attending the workshop enjoyed the various recipes they had prepared and received certification from the French Dairy Board, highlighting their understanding of French butter and its many uses.

Commenting on the workshop, Ghofran al Romaihy, Owner of Sesam for Artisan Pastries, said: “It is clear how important quality ingredients have in elevating the flavour of a dish, with French butter being the perfect example. To have the opportunity to learn firsthand from the calibre of a chef such as Chef Dimitri is incredible for someone like myself who is taking their first steps in the F&B industry. The knowledge learnt today is invaluable and something I will take to my kitchen and apply with my team and colleagues.”

The initiative by the European Union, which has also seen similar workshops in the UAE, Kuwait and Lebanon, coincides with the Saudi Vision 2030 as the country looks to diversify its economy, with tourism one of the main threads and the restaurant industry being an essential element. Saudi Arabia is increasingly seeing more interest from chefs looking to improve their techniques and, as such, an increase in demand for quality ingredients such as French Butter.

Marie-Laure Martin, International Communication Director from CNIEL, said: “Throughout recent years, chefs in Saudi Arabia and the wider Middle East region have acknowledged their customers are

asking for more and more flavours with the best ingredients. We are here to work alongside them as they

flourish within their unique food scene, and what better way to do so than with gastronomic Butter.”

SAUDI MARITIME CONGRESS BRINGS A GLOBAL SPOTLIGHT TO THE KINGDOM’S SHIPPING AND LOGISTICS SECTORS

The event, aligned with the goals set out in Saudi Vision 2030, will revolutionise the shipping and logistics sectors in the Kingdom and the GCC

With its economic diversification efforts, policy development, and foreign direct investment commitments over the next five years, the world’s eyes are on the Kingdom of Saudi Arabia as it fast tracks to becoming a leading maritime hub. The 4th edition of the Saudi Maritime Congress will take place in Dammam from 20-21 September 2023, highlighting the scope of opportunities within this burgeoning sector and the fast-growing maritime logistics potential.

Chris Morley, Group Director of Seatrade Maritime, the event’s organisers, said: “Progress on maritime transport infrastructure forms part of a wider strategy aimed at developing the domestic ports and logistics sector. We expect maritime logistics to be a fast-growing activity in 2023-27, supported by the government’s ambitious aim of making Saudi Arabia the leading regional logistics hub.”

Through its comprehensive and free-to-attend conference programme, the Congress will delve into Vision2030 and its objectives for the maritime and logistics sectors. “The improvements in Saudi maritime logistics are expected to boost port revenue, an increasingly important non-oil source of growth. By building out inland logistics hubs and enhancing rail connectivity, the Kingdom is looking to more than quadruple the country’s annual container throughput to 40 million TEU by 2030. The ambitions of Saudi Arabia’s Vision 2030 plan are quite clearly matched by the scale of so-called giga projects such as the $500 billion Neom scheme or the plans for the Oxagon port, which will be the largest floating structure in the world,” added Morley.

The two-day exhibition and conference will take place at Dhahran Expo, Dammam, KSA, following a highly successful event in 2022 that saw an international audience of 3,757 visitors participate, including key maritime executives, leading suppliers of marine equipment and services, and crucially, those responsible for shaping the KSA maritime landscape for the future.

Bringing together industry stakeholders

Emphasising the importance of the Congress, several key industry names have signed up to make industry and keynote addresses, including Nancy W. Karigithu, Principal Secretary, State Department for Shipping and Maritime, Kenya; Erik Jensby, Head of Business Development and Membership, BIMCO; John McDonald, EVP, and COO, ABS. Panel sessions across the two days will be short and sharp, with over 30 speakers lined up to discuss topics ranging

from ship management, maritime education, ESG, to mega strategies for the Kingdom’s maritime industry future, container shipping & tanker freight market update, offshore, and maritime logistics.

Complementing the programme is a bustling exhibition with participating companies such as MAWANI, IMI, Transport Global Authority, Saudi Global Ports Co, Grandweld, Naghi Marine Company, DP World Middle East , ASRY, and more.

Entry to the exhibition and conference programme is free upon registration: Saudi Maritime Congress 2023

visitcloud.com

The Trendsetter

RONALDO VS NEYMAR

Saudi Arabian sports are undergoing a transformative shift, evolving into a robust investment industry with financial, media, and cultural dividends. This transition serves political, sports, and social objectives and supports the tourism and entertainment sectors, all in alignment with Saudi Arabia’s Vision 2030 for improved quality of life.

The kingdom is becoming a magnet for top-tier international football stars, including Cristiano Ronaldo, Karim Benzema, Ruben Neves, Roberto Firmino, Sadio Mane, Allan Saint-Maximin, Riyad Mahrez, N’Golo Kante, Edouard Mendy, Alex Telles, Kalidou Koulibaly, Marcelo Brozovic, Sergej Milinkovic-Savic, Seko Fofana, and most recently and electrifyingly: Neymar Jr. and Yassine Bounou. These athletes are signing on with Saudi Arabia’s biggest clubs — Al-Hilal, Al-Ittihad, Al-Nassr, and Al-Ahli — all owned and governed by the Public Investment Fund. This effectively means fans in Saudi Arabia can now watch live games featuring players from globally renowned clubs like Real Madrid, Paris Saint-German, Manchester City, Napoli, Manchester United, Chelsea, Sevilla, Newcastle United, Barcelona, Liverpool and more.

These stars not only bring with them their top-level skills but some also represent their home countries in their national teams, including: Portugal, France, Senegal, Algeria, Brazil, Croatia, Serbia, Ivory Coast and Morocco. They come from various continents such as Africa, Europe, and Latin America, enhancing Saudi Arabia’s international image and soft power.

Today, nearly 3 billion fans globally are tuned in to the Saudi Professional League via a variety of media channels.

This surge in viewership has far-reaching effects on sports management and investment in the Kingdom. It impacts everything from broadcasting rights to media, fashion, cinema, and theater, boosting industries beyond just football. The ripple effect also extends to other sports such as polo, equestrian events, motor racing, and luxury-linked water sports. All these developments collectively serve to realize the goals of Vision 2030, fortifying Saudi Arabia’s position in the global sports and entertainment sectors.

HEALTHCARE INNOVATION

DR. FAISAL ZAGZOOG

Innovation is becoming one of the most consumed vocabulary in English, especially when we relate it to technology and economy. with all the challenges we are facing in our daily life, innovation stands strong in terms of problems solving and creating new products and services.

As we all see the revolutionary developmental phase that Saudi Arabia is going through, we can recognize what is happening in healthcare services. A large number of service providing centers are established almost on a daily basis, meeting the highest standers that can be given to patients, all of that for two reasons, the first if to cover the regional needs, not only the city that is the facility is built in, but the country and other surrounding countries, especially when it comes to highly specialized centers. Secondly is to compete with the world in using the most advanced research and innovational practice.

That means that the demand on the healthcare consumables will be increasing, which creates a burden on the economical system, except if we turn that as a starting point to facilitate local production of these materials, combined by supporting the Saudi invention to be manufactured within the country and maybe having an alternative technological innovations that plays a role in cutting cost by replacing some key spending points to a more smart and cost efferent ways. For that I won’t be surprised if a national program is announced soon that architect this whole process between that major 5 elements, inventors and innovators, government authorities, Healthcare providers (government and private ), Saudi biomedical and pharmaceutical industry and finally the patients.

On the other hand the research, development and innovation has become a key of success in all sectors in the kingdom, and for that reason King Salman and Prince Mohammed Bin Salman the crown prince have established a new government authority specialized in that purpose over all scientific specialties. That covers an important aspect in linking these dots together so we can Transoft ideas and inventions to a feasible economical value.

HILTON BRINGS FIRST INTERNATIONALLY BRANDED AIRPORT HOTEL TO SAUDI ARABIA WITH SIGNING OF HILTON DAMMAM AIRPORT

THE PROPERTY JOINS HILTON’S EXPANDING PORTFOLIO IN SAUDI ARABIA, SERVING THE EASTERN REGION WITH DIRECT ACCESS TO KING FAHD INTERNATIONAL AIRPORT

Hilton (NYSE: HLT) is continuing its expansion across Saudi Arabia with the signing of Hilton Dammam Airport, its first airport hotel in the country. The 273-key property will be completed in partnership with Al Musbah Group and Damman Airports Company (DACO).

Hilton Dammam Airport will offer guests spacious and contemporary accommodation with direct skywalk access to the terminal building at King Fahd International Airport, one of the busiest airports in Saudi Arabia which welcomes approximately 10 million passengers per year. The property is also ideally located for Dammam City Centre, as well as Dharan, Khobar, and nearby Bahrain.

King Fahd International Airport serves as a hub for Saudia Airlines, Aramco Aviation, and FlyNas, with flights to over 70 international destinations by over 50 airlines. It also operates a dedicated Saudi Aramco terminal and Oxford-authorized training centre, an aviation academy, and a large-scale cargo village.

Mohammed Al Hassani, CEO, Dammam Airports Company (DACO) expressed his pride in this agreement, and its positive impact for the future of passenger services at the airport, adding, “We are delighted to work with our partners Al Musbah Group and Hilton to develop this new Hilton hotel at the busy King Fahd International Airport in Dammam. We are confident the Al Musbah Group and Hilton partnership will be a great, long-term success.”

Hilton Dammam Airport will feature a combination of 273 guest rooms, junior suites, as well as larger one and two-bedroom suites. Featuring an all-day dining restaurant, complete with an outdoor terrace, a café, an outdoor pool with adjacent café, and fitness centres, the hotel will have a range of leisure facilities for guests to enjoy. Hilton Dammam Airport will also offer

state-of-the-art meeting facilities for business travellers, including several meeting rooms and an executive lounge that caters for up to 90 people.

Mohammed Almusbahi, Director, Al Musbah Group, said: “We are delighted to partner with Hilton to open Hilton Dammam Airport. The modern, upscale property will serve passengers and crew passing through the busy King Fahd International Airport, as well as business and leisure travellers visiting the surrounding areas. The opening of the hotel also broadens our partnership of over 25 years at King Fahd International Airport, where we have lead concessions for travel retail, parking operations and technology, and food and beverage.”

Commenting on Hilton’s growth in Saudi Arabia, Carlos Khneisser, Vice President, Development, Middle East & Africa, said: “Saudi Arabia’s rapid evolution continues to provide exciting growth opportunities for Hilton, and we’re working with our owners to introduce more award-winning hospitality brands in locations throughout the country. This signing is another example of Hilton’s commitment to supporting the tourism industry in Saudi Arabia and to enabling growth in key destinations as well as up-and-coming, large-scale developments and secondary cities. Hilton has pioneered the airport hotel concept and we are thrilled to announce that this will be Hilton’s first airport hotel in the country.”

Hilton currently operates 16 hotels in the Kingdom with plans to open over 50 new hotels across 10 of its brands, making Saudi Arabia the company’s largest pipeline market in the EMEA region. Projects include the introduction of new brands such as LXR Hotels & Resorts, Canopy by Hilton, Embassy Suites by Hilton, and Hampton by Hilton. The company plans to grow its portfolio to more than 75 properties in the Kingdom over the coming years.

SAUDI SPORTS FOR ALL FEDERATION WRAPS UP “MOVE WITH US” EVENT IN JEDDAH

The Saudi Sports for All Federation today marked the conclusion of the “Move With Us” initiative in Jeddah. Held at the Corniche Jeddah circuit (F1), the event saw the involvement of approximately 2 000 participants.

With the vision of promoting running, the initiative set courses of 3.5 kilometers for adults and 1 kilometer specially designated for children and individuals with special needs. In line with SFA’s commitment to inclusive physical activities, the initiative placed significant emphasis on attracting more individuals with special needs.

The initiative successfully conveyed the message of the importance of incorporating regular physical activity and sports into the daily routines of individuals

and families’ lifestyles. The message further emphasized the benefits of physical activity, which include physical, mental, and social well-being, stress management, and lower risk of noncommunicable diseases.

The “Move With Us” initiative, launched by the Federation in October 2022, is a community sports program that contributes to achieving the goals of Saudi Vision 2030 in enhancing the quality of life. The initiative encourages a healthy and balanced lifestyle, and it has received a warm welcome from various participant groups.

Since its inception in October 2022, the initiative has managed to attract around 15,000 participants, both citizens, and residents of all ages, who engaged in walking and

running activities covering distances ranging from 1 to 5 kilometers, as well as cycling distances ranging from 10 to 14 kilometers. The initiative has also succeeded in its goal of targeting a larger number of non-active individuals through its engaging sports events, igniting a healthy spirit of competition.

It’s worth noting that the initiative has traveled through 13 cities across various regions of the Kingdom, including Makkah, Yanbu, Tabuk, Al-Ula, Jazan, Al-Madinah, Hail, Riyadh, Al-Khobar, Jeddah, Al-Ahsa, Al-Baha, and Abha. It has stood out as a multi-faceted initiative, impacting human and social aspects, opening interactive spaces for both Saudi and non-Saudi individuals of all genders, while integrating families and individuals from all age groups in its activities.

LONDON’S ICONIC LANDMARK

BATTERSEA POWER STATION TO SHINE BRIGHT AT CITYSCAPE SAUDI ARABIA

Battersea Power Station, Central London’s iconic 42-acre riverside neighbourhood nestled around the Grade II* listed Power Station, is pleased to announce its participation at Cityscape Saudi Arabia, the Kingdom’s premier real estate event. Taking place on September 10 to 13, 2023, under the theme The Future of Living, Battersea Power Station is set to captivate attendees with its exceptional offerings that redefine urban living.

Since its grand opening in October 2022, Battersea Power Station has undergone a remarkable transformation, establishing itself as a standout new neighbourhood in central London. The estate, with its vibrant mix of unique homes and over 100 shops, restaurants, offices and cultural venues, boasts a unique blend of history and modernity.

A self-sustaining neighbourhood with extensive shops, restaurants and green space

Positioned along a 450-metre frontage of the River Thames, Battersea Power Station offers unparalleled access to greenery and water, alongside significant retail and leisure opportunities, making it a haven for those seeking a harmonious urban lifestyle. International brands such as Rolex, Ralph Lauren and Chanel Beauty sit alongside popular high-street stores such as ZARA, giving residents fast access to an enviable mix of 100-plus British and international brands. Food enthusiasts can indulge in a culinary journey with establishments including Gordon Ramsay’s Bread Street Kitchen & Bar and Ladurée, among others.

One of Battersea Power Station’s crown jewels is the Foster + Partners’ designed Battersea Roof Gardens, which features 436 homes and one of London’s largest residential rooftop gardens. Many apartments

also offer private outdoor space and innovative winter gardens that can be used all year round. Public green space includes the six-acre Power Station Park, whilst a short walk along the River Thames leads to the sprawling 200-acre Battersea Park, providing a seamless blend of nature and urbanity.

A Prime Location with Limited Residential Opportunities Remaining

Battersea Power Station’s strategic location within Zone 1 London offers seamless connectivity via its own tube station, making journeys to the West End and the City a mere 15-minute ride. With a short walk to Sloane Square, the estate provides access to London’s bustling cultural scene.

Limited properties remain, presenting a rare chance to secure a piece of Battersea Power Station’s unique community. With 97% of completed homes now sold across the first three phases, only a small selection of properties remain within the Power Station, Prospect Place and Battersea Roof Gardens, . A selection of studio, one and two bedroom apartments are available to purchase off-plan in Koa at Electric Boulevard, due to complete by the end of 2023.

Architectural marvels by Gehry Partners and Foster + Partners stand adjacent to the Power Station, offering world-class living spaces that blend seamlessly with the estate’s rich heritage. Safety and security are paramount, with 24-hour concierges, and dedicated residential areas such as private gardens and the 8,350 sq ft Sky Lounge forming part of the collection of state-of-the-art residential amenities. Families can also benefit from world-class schools and universities within easy reach.

A Neighbourhood with a Heart, Shaping the Future

Battersea Power Station is not just a development; it’s a dynamic and inclusive community. The regeneration project is set to create 20,000 new jobs, providing long-term career prospects for the local area, and creating a new town centre for London and the world to enjoy..

The vibrant neighbourhood and strong sense of community that define Battersea Power Station make it the ultimate destination for the next generation.

Meriam Makiya, Head of Residential at Battersea Power Station Development Company, said:

“Battersea Power Station is one of the most ambitious and exciting developments currently on the market, creating a new neighbourhood in Central London positioned

around one of the UK’s most revered landmarks, the Grade II* listed Power Station. As well as the creation of thousands of new homes by world leading architects, we have created a self-sustaining 15-minute city, where residents can live, work, shop, play, dine and relax, moments from their front door. This mix of uses has drawn considerable interest from the Middle East, as purchasers seek a diverse neighbourhood with a rich offering.”

To learn more about Battersea Power Station and its role in the future of urban living, don’t miss the team at Cityscape Saudi Arabia, exhibiting at Stand H1.U60 – UK Pavilion and participating in an information panel at 5:15 on Sunday 10th September, titled ‘How MixedUse Developments Are Meeting the Needs of Modern Consumers’.

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The Public Investment Fund (PIF) announced today the establishment of the Saudi Tourism Investment Company (Asfar or the Company) to support the growth of the country’s tourism sector. The company will invest in new tourism projects and develop attractive destinations with hospitality, tourist attractions, retail, and food and beverage offerings in cities across Saudi Arabia, in addition to investing in the local tourism value chain.

Asfar will enable the private sector through co-investment opportunities, and by creating an attractive environment for local suppliers, contractors, and small and medium-sized enterprises (SMEs) to develop tourism projects and destinations, thereby creating a competitive environment that will enhance the variety and quality of the hospitality and tourism offering.

The company will leverage Saudi Arabia’s unique strategic location between the three continents of Asia, Africa and Europe as well as the competitive advantages of its cities. It will seek to benefit from the natural beauty and diversity of Saudi Arabia’s terrain and culture to further enhance tourism experiences in the country. This will attract domestic and international tourists to a large number of untapped destinations across the country and contribute to the national target of attracting 100 million visitors per year by 2030.

Mishary Alibraheem, Head of Entertainment, Leisure and Sport sector in MENA Investments at PIF, said: “Asfar will activate the role that Saudi Arabia’s cities play in supporting the national economy. It will enable each city to make the most of its unique tourism offering, further diversifying and enriching the tourism and entertainment experience in Saudi Arabia.

“PIF tourism projects and companies are working side by side, supporting and strengthening the tourism ecosystem. The creation of the company is in line with PIF’s strategy to create opportunities in the tourism sector and reinforce strategic partnership opportunities with the private sector, creating jobs and diversifying sources of income for the local economy in line with Saudi Vision 2030.”

PIF owns several strategic companies that aim to invest and develop tourism destinations across Saudi Arabia, including Aseer Investment Company (“AIC”), which aims to transform Aseer into a year-round tourism destination, as well as Saudi Downtown Company (“SDC”), mandated to build and develop downtown areas within Saudi Arabia.

The launch of Asfar is in line with PIF’s strategy to unlock opportunities in the tourism sector and reinforce strategic partnership opportunities with the private sector, creating jobs and diversifying sources of income for the local economy in line with Saudi Vision 2030.

PIF ANNOUNCES THE ESTABLISHMENT OF THE SAUDI TOURISM INVESTMENT COMPANY “ASFAR”

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