The Luxury Network KSA Magazine Issue 15

HASSAN SHARBATLY

CEO of Al-Nahla Hospitality

The All-new Electric G-class at a Glance 12 Interview with Hassan Sharbatly

Discover the Best Family-friendly Destinations in Switzerland for 2024

Alula’s Unique Aesthetic Showcase to the Design World at Milan Design Week

El Gouna Launches Fanadir Marina & Signature Residences

Walaa Alattas Interview

Rac Innovation Council Launched by Cognizant to Elevate Travel Experience in Ksa

ROLLS-ROYCE GHOST PRISM: A TIMELESS STATEMENT OF SELF-EXPRESSION

“At Rolls-Royce, we are led by the tastes and desires of our clients, who in many cases determine global trends in fashion and the wider luxury sector. Ghost Prism is an extension of the personal aesthetic of a specific subset from this group of tastemakers. The motor car’s innovative use of dark, neutral tones with subtle impulses of colour, places it firmly within the contemporary luxury landscape. Our clients are experts and connoisseurs

who know exactly what they want; Ghost Prism celebrates the unique relationship we have with them.”

Anders Warming, Director of Design, Rolls-Royce Motor Cars

Many Rolls-Royce clients are powerful and influential figures in the international fashion, design and super-luxury community. These individuals apply their professional instincts, as well as their personal sensibilities, to their Rolls-Royce

commissions. Based on the close relationship the marque’s designers have with these clients, they have anticipated demand for an emerging aesthetic movement and created Rolls-Royce Ghost Prism.

Drawing inspiration from the world of contemporary design, RollsRoyce Ghost Prism showcases flawlessly finished dark, neutral tones which are subtly accented with bold strokes of colour, creating a timeless statement. It is this contrast between a solid form and bright, spectral hues that inspired Ghost Prism’s name.

The example presented is shown in Gunmetal grey, which has a rich

mineral finish, produced through an exacting 10-step process in which four layers of paint are meticulously applied, then polished by hand for 16 hours.

In place of the marque’s classic mirror-polished stainless steel finish, the motor car’s grille and rearlid brightwork are presented in high-gloss Burnout, a smoked black-grey hue. To achieve this effect, each metal piece is hand prepared by the marque’s artisans: first, a light abrasive is used across each piece to provide a ‘key’ for a hardwearing primer, onto which four coats of Burnout paint is then applied. After curing, these pieces are individually polished to ensure

On the Road

that they match the high-gloss brilliance of the motor car’s coachwork. In keeping with the understated aesthetic of Ghost Prism, the front bumper and side profile brightwork feature a deep gloss black finish.

Clients have a choice of four bold accent colours – Turchese, Mandarin, Forge Yellow or Phoenix Red – to complement their chosen exterior colour and create the striking contrast central to this contemporary design movement. The selected accent colour is applied to the lower bumper inserts, brake callipers and coachline – a sparing yet cohesive gesture that spans the mechanical, aerodynamic and sculptural elements of Ghost. The subtle flashes of colour further extend to the interior

of the motor car, including the 1,040 coloured ‘stars’ in the Bespoke Starlight Headliner - each individually placed in the leather canvas through perforated holes, precisely chalked and punched by hand - which fill the cabin with a gentle glow.

While clients are able to appoint their interior suite with a near-limitless number of Bespoke colourways, early Ghost Prism commissions incorporate a light and vibrant palette, in contrast to the bold authority of the motor car’s exterior.

Just 120 examples of Ghost Prism are available globally, a subtle acknowledgement of 2024 being the 120th anniversary of Rolls-Royce Motor Cars.

THE GELÄNDEWAGEN. ELECTRIFIED

ALL-NEW MERCEDES-BENZ G 580 WITH EQ TECHNOLOGY POSSESSES UNCOMPROMISING OFF-ROAD CAPABILITIES

The all-new electric G-Class at a glance

The all-new Mercedes-Benz G 580 with EQ Technology (combined energy consumption: 30.3-27.7 kWh/100 km | combined CO2 emissions: 0 g/km | CO2 class: A)1 is fully in keeping with the tradition of the model series established in 1979. Like the conventionally powered models, it is based on a ladder-frame concept, a selectable LOW RANGE off-road gear reduction system, independent front suspension and a rigid axle at the rear.

The 116 kWh high-voltage lithium-ion battery integrated into the ladder frame ensures a low centre of gravity and enables ranges of up to 473

kilometres according to WLTP. To protect it from water and dirt intrusion, it is housed in a torsion-resistant casing.

Underbody protection made from an intelligent mix of materials including carbon protects the battery from physical impact.

The all-new electric G-Class is powered by four individually controlled motors located near the wheels. They are integrated into the ladder frame and develop a maximum total output of 432 kW and a maximum torque of 1,164 Nm.

The all-new electric G-Class generates virtual differential locks via torque vectoring.

On the Road

The innovative drive concept of the all-new electric G-Class enables unique driving functions for off-road use: G-TURN, G-STEERING and the intelligent off-road crawl function.

The G-ROAR sound experience includes a G-Class-specific driving sound, an “aura” and various “event” sounds.

A slightly raised bonnet, new A-pillar trim, spoiler lip on the roof and so-called “air curtains” in the rear wheel-arch flares contribute to optimised aerodynamics and interior aeroacoustics.

A redesigned off-road control unit, new OFFROAD COCKPIT and “transparent bonnet” enable a digital off-road experience.

The MBUX (Mercedes-Benz User Experience) infotainment system and a 31.2-centimetre (12.3inch) driver and media display with touch controls are included as standard.

Advanced safety and assistance systems support drivers.

The EDITION ONE is an exclusive special model available at launch with an expanded palette of standard features.

The GELÄNDEWAGEN. Electrified: All-new Mercedes-Benz G 580 with EQ Technology possesses uncompromising off-road capabilities

• The all-new electric G-Class: legendary design language meets unique drive technology

• Off-road capability enters the electric age and opens up unimagined possibilities

• MANUFAKTUR range offers almost limitless opportunities for customisation

With the all-new Mercedes-Benz G 580 with EQ Technology (energy consumption combined: 30.327.7 kWh/100 km | CO2 emissions combined: 0 g/km | CO2 class: A) , the brand with the three-pointed star presents the first fully electric variant of its off-road icon. It symbolises the fusion of tradition and progress like no other. The allnew electric G-Class remains true to the model’s character, retaining its angular silhouette including all iconic elements. Like the conventionally powered variants, its body is built on a ladder frame. The development team has modified and reinforced this to integrate the electric drive. Also retained is the combination of independent front

suspension with double wishbones and newly developed rigid rear axle. The high-voltage lithium-ion battery integrated into the ladder frame ensures a low centre of gravity. With its usable capacity of 116 kWh, it provides sufficient energy for ranges of up to 473 kilometres according to WLTP.2

“Throughout its more than 45-year history, the G-Class has always used the most modern drive technology available. So, it’s entirely fitting that the innovative drive concept with four individually controlled electric motors once again raises the legendary performance of our off-road icon to a new level. It even retains that familiar angular silhouette and is true to the character of our beloved ‘Geländewagen’.”

Markus Schäfer,

Member of the Board of Management of Mercedes-Benz Group AG, Chief Technology Officer

The all-new electric G-Class sets off-road standards

The four individually controlled electric motors located near the wheels develop a maximum total output of 432 kW. Together with the selectable LOW RANGE off-road gear reduction, they enable unique driving characteristics and exclusive functions. This allows G-TURN to turn the vehicle almost on the spot on loose or unpaved surfaces. The G-STEERING function can deliver a significantly smaller turning circle when driving off-road. The three-speed intelligent off-road crawl function is like cruise control for off-roading – maintaining optimum propulsion while the driver focuses on navigating the terrain.

On the Road

Like the tried-and-tested variants, the all-new Mercedes-Benz G 580 with EQ Technology has a gradeability of up to 100% on suitable surfaces. The vehicle remains stable on sideways slopes of up to 35 degrees. With a maximum fording depth of 850 millimetres, the electric G Class outperforms its conventionally powered counterparts by 150 millimetres. The LOW RANGE off-road gearing increases propulsion with a special reduction ratio. The all-new model generates the function of conventional differential locks virtually using intelligent torque vectoring. G-ROAR brings a unique sound experience to the all-new electric G-Class. In addition to a characteristic, G-Class-specific driving sound, it includes one “aura” sound and a variety of “event” sounds.

The all-new G 580 with EQ Technology follows in the tradition of the design icon

The all-new electric G-Class is immediately recognisable as a member of the enduring family line. The exterior gets a striking electric look with an optional black-panel radiator grille. A number of distinguishing features set the all-electric variant apart from the conventionally powered models. These include a slightly raised bonnet and so-called air curtains in the rear wheel-arch flares as well as the design box on the rear. In combination with new A-pillar cladding and a spoiler lip on the roof, they contribute to optimised aerodynamics.

Extensive standard equipment, additional features and a digital off-road experience

The all-new Mercedes-Benz G 580 with EQ Technology is equipped with the MBUX infotainment system (Mercedes-Benz User Experience), a multifunction steering wheel in nappa leather and ambient lighting as standard. Optional extras include KEYLESS-GO, temperature-controlled cup holders, the Burmester® 3D surround sound system and the “transparent bonnet”. The redesigned off-road control unit and the new OFFROAD COCKPIT are available as options to enhance the off-road experience with additional digital functions. The EDITION ONE, a limited-edition model with an expanded palette of standard features and exclusive design elements, is available at launch.

On the Road

FASTEST EVER ASTON MARTIN VANTAGE TURNS UP THE INTENSITY AS

NEW OFFICIAL FIA SAFETY CAR OF FORMULA 1®

Aston Martin is bringing innovation to the front of the Formula 1® grid in 2024 with its most driver-focused Vantage ever. Perfectly tuned and uniquely equipped to lead the pinnacle of motorsport around the Grand Prix™ circuits of the world, the new Vantage is ready to take up its leading role as an Official FIA Safety Car of Formula 1®.

A specially equipped version of the high-performance Vantage will lead all 20 F1® cars on the formation lap for this weekend’s FORMULA 1® STC SAUDI ARABIAN GRAND PRIX 2024, before taking its place at the exit of the pit lane, ready to roar into action should it be required to intervene and control the pace of the F1® race.

Revealed just three weeks ago alongside its ‘Brothers in Speed’ - the Vantage GT3 racer and AMR24 F1® challenger - the new Vantage is an authentic, unadulterated celebration of pure performance, engineered to deliver maximum thrills with maximum confidence and perfectly reflects the most dynamic period in Aston Martin’s 111-year history.

Marco Mattiacci, Global Chief Brand and Commercial Officer of Aston Martin, said: “Vantage is the very essence of the Aston Martin brand, so to see the fastest, most driver-focused Vantage yet play such an important role in the prestigious FIA Formula One World Championship™ is a source of great pride for us. For brand awareness, there is no global, high-octane sporting series that can match F1®. Building on the natural synergies between the sport and Aston Martin, racing fans will not only see the Aston Martin Aramco Formula One® Team AMR24’s on track but also two of our most exciting performance models, Vantage and the award-winning DBX707.”

On the Road

Powered by a potent, hand-built 4.0 Twin-Turbo V8 engine, the new Vantage is the fastest of its breed, delivering a 30% increase on power over the previous model, ensuring the Vantage Safety Car is quick off the line, every time. Such is the performance of the new road-going Vantage, it required no engine upgrade, no changes to its cooling system and no upgrade in braking performance to adapt it for its role as FIA Safety Car. It was born for this role.

Bernd Mayländer, FIA Safety Car Driver, commented: “It is a pleasure to drive the Aston Martin Vantage. The car comes from an incredible bloodline and this newest version is the fastest yet. My first impressions were very positive as I could immediately feel the improvement in handling and, of course, power. We need a car that is fast and focused so we can respond quickly and safely when we receive the call for on-track deployment and Vantage provides that. I have enjoyed driving Vantage during the past three seasons and I’m happy to now be one of the first to drive the new Vantage and experience its full performance pedigree on the world’s greatest circuits.”

The new Vantage, the most sporting model in Aston Martin’s portfolio, has gone through a rigorous process to become an Official FIA Safety Car of Formula 1®. To provide maximum attack on the race track, this unique car has additional, modified underfloor aerodynamics, along with an extended and profiled front splitter. For extra downforce a new rear wing has been specifically fitted in a bespoke position with a tuned Gurney. The FIA lightbar has also received new aero-profiling as every millisecond of performance is vital whilst leading the pack of F1® cars with rapidly cooling tyres.

Inside the Vantage Safety Car sits a plethora of systems to assist the driver and passenger in their roles. The production seats have been replaced by Pole Position Seats to keep FIA Safety Car driver, Bernd Mayländer and his passenger firmly in place as they circulate at speed. A bespoke centre console is fitted with switchgear to work the FIA systems, along with screens showing live lap times, the track positioning of all of the cars and a rear-view camera. Although functional, the Safety Car is still an Aston Martin so the interior has been finished in a unique Lime Essence trim in a nod to the marque’s own racing colours.

Roberto Fedeli, Group Chief Technology Officer of Aston Martin, added: “Every thought, every idea, every piece of technology and every stroke of the designer’s pen that went into Vantage can now be enjoyed by the fans of F1®. This new car is already the fastest and most driver-focused Vantage yet, which makes it perfect for this unique job so to turn it into an Official FIA Safety Car of Formula 1® was primarily a task of adding all of the FIA equipment. Of course, it has additional aero not found on the road car to make sure it can attack the race track and showcase the capabilities of our newest ultra-luxury high-performance car.”

The Vantage Safety Car and DBX707 Medical Car will make their 2024 debut at this weekend’s FORMULA 1® STC SAUDI ARABIAN GRAND PRIX. As in previous years, the cars will be painted in the same Aston Martin Racing Green colours as the Aston Martin Aramco Formula One® Team cars.

Safety has never looked so thrilling.

INTERVIEW WITH HASSAN SHARBATLY

Hassan Sharbatly, the dynamic Chief Executive Officer of Al-Nahla

Hospitality, is reshaping the luxury hospitality landscape in Saudi Arabia. With a blend of traditional business values and modern insights, Hassan is leading his company towards unprecedented success, all while championing Saudi Arabia’s Vision 2030 agenda. His journey, rooted in a rich family legacy and global experiences, exemplifies innovation and excellence in the hospitality industry.

In your view, how has the concept of luxury evolved within the hospitality industry in Saudi Arabia, and what role does Al-Nahla Hospitality play in shaping this evolution?

The concept of luxury in Saudi Arabia’s hospitality industry has evolved significantly over the years. Initially, luxury was primarily associated with opulence and extravagance, catering to affluent travelers. However, with changing demographics and global trends, there has been a shift towards experiential luxury that focuses on personalized services, cultural authenticity, and sustainability. Al-Nahla Hospitality plays a pivotal role in shaping this evolution by curating bespoke experiences that showcase Saudi Arabian hospitality, blending traditional elements with modern amenities to meet the discerning preferences of today’s luxury travelers. We prioritize creating immersive and memorable experiences that resonate with our guests, thereby contributing to the ongoing transformation of luxury within the Saudi hospitality landscape.

With the emergence of new luxury hospitality players, how does Al-Nahla Hospitality differentiate itself to maintain a competitive edge in the market?

Al-Nahla Hospitality differentiates itself in the competitive hospitality market by focusing on three key pillars: authenticity, innovation, and sustainability. We offer authentic Arabian hospitality experiences that highlight our rich cultural heritage while incorporating innovative technologies and sustainable practices. This unique combination sets us apart and gives us a competitive edge in

attracting discerning travelers who seek immersive and environmentally conscious luxury experiences. Our values, including credibility, transparency, and teamwork, further strengthen our differentiation strategy, ensuring that we provide exceptional services and build lasting relationships with our partners and members.

Alignment with Vision 2030 and Initiatives: Saudi Arabia’s Vision 2030 emphasizes diversification and economic growth. How does your company align with these goals, and what initiatives are you undertaking to contribute to the vision in hospitality or other industries?

Al-Nahla Hospitality is fully aligned with Saudi Arabia’s Vision 2030, particularly in its goals of diversification, economic growth, and job creation. As part of the Al Nahla Group, we contribute to these initiatives by investing in the tourism

and hospitality sectors, developing talent within the Kingdom, and promoting sustainable practices. Our efforts extend beyond hospitality to initiatives such as fostering local talent, supporting Saudization, and participating in sustainable development projects. We actively contribute to Vision 2030’s objectives and the Kingdom’s overall economic transformation.

Could you elaborate on your strategy for partnering with acclaimed international brands and bringing them to the Saudi market?

Elite Hospitality, a subsidiary of Al-Nahla Group, seeks to pioneer the hospitality industry in Saudi Arabia by introducing world-renowned culinary concepts, providing an “artful savory experience.” The company is committed to innovation and uniqueness and aims to redefine hospitality by harmonizing culture, service, results, and skills while building a trustworthy

client base. Our strategy for partnering with renowned international brands involves a meticulous approach to market analysis, brand alignment, and relationship building. We seek brands that not only align with our vision of luxury, cultural integration, and sustainability but also resonate with our target audience.

Through strategic collaborations, franchise acquisitions, and rigorous brand integration processes, we bring esteemed brands to the Saudi market, enriching our portfolio and offering guests worldclass experiences. Our partnerships contribute to elevating the hospitality sector in Saudi Arabia, attracting global travelers, and positioning the Kingdom as a premier luxury destination.

With projects like the Jeddah Tower on the horizon, how do you envision leveraging such developments to enhance the hospitality infrastructure in the region?

Iconic projects like the Jeddah Tower present exciting opportunities for Al-Nahla Hospitality to enhance the hospitality infrastructure in the region. We envision leveraging such developments by integrating luxury accommodations, innovative dining concepts, and immersive experiences that complement the iconic landmarks. Our collaboration with the Jeddah Tower project aims to create synergies between hospitality and landmark projects, attracting discerning travelers, driving economic growth, and positioning Saudi Arabia as a hub for luxury tourism and hospitality. This strategic approach

aligns with our commitment to innovation, guest satisfaction, and contributing positively to the Kingdom’s development.

Beyond business success, how does Al-Nahla Hospitality contribute to community development and social impact initiatives in Saudi Arabia?

Al-Nahla Hospitality’s vision extends beyond business success to include meaningful contributions to community development and social impact initiatives in Saudi Arabia. We actively support local communities through job creation, skills development programs, and partnerships with charitable organizations. Our sustainability efforts focus on reducing environmental impact, promoting cultural heritage preservation, and engaging in philanthropic activities that

benefit society. By aligning our business success with social responsibility, we strive to make a positive and meaningful impact on the communities we serve, ensuring sustainable growth and shared prosperity.

What have been some of the key challenges you’ve faced in establishing and expanding your hospitality ventures, and how have you overcome them?

Establishing and expanding in the hospitality industry presents multifaceted challenges, ranging from market competition to regulatory complexities and evolving consumer demands. One of the significant challenges we faced was navigating the highly competitive landscape, especially with the emergence of new players and

shifting consumer preferences. To overcome this, we adopted a strategic approach focused on differentiation through unique experiences, leveraging our cultural heritage, and embracing innovation in service delivery. Another challenge was aligning our operations with stringent regulatory frameworks, particularly in a rapidly evolving industry and market environment. We addressed this by investing in compliance measures, staying updated with regulatory changes, and fostering strong relationships with relevant authorities to ensure seamless operations while maintaining legal and ethical standards.

Hassan, amidst your remarkable professional journey, you’ve shared insights into your diverse interests outside the boardroom, from equestrian pursuits to literature

and travel. How do you find a balance between your passions and the demands of leading a prominent hospitality enterprise like Al-Nahla Hospitality?

Balancing personal passions with professional responsibilities requires effective time management, delegation, and prioritization. I believe in fostering a culture of worklife balance within our organization, encouraging team members to pursue their interests outside of work. I find balance through activities like horseback riding, reading, and travel, which rejuvenate me and inspire creativity. By maintaining a healthy balance between personal and professional life, I am better equipped to lead Al-Nahla Hospitality with energy, enthusiasm, and a clear vision for success, ensuring that our team remains motivated,

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engaged, and focused on achieving our goals.

As a young CEO navigating a family legacy, what leadership principles guide your decision-making process and long-term vision for the company?

My leadership principles are guided by integrity, innovation, collaboration, and a long-term vision for sustainable growth. I believe in leading by example, empowering our team members, and fostering a culture of excellence and continuous improvement. Aligning with Vision 2030, our long-term vision for Al-Nahla Hospitality includes strategic expansion, global recognition, and setting industry benchmarks for luxury hospitality. We are committed to delivering exceptional guest experiences, driving innovation, and contributing positively to the development of Saudi Arabia’s hospitality sector. Our leadership principles guide our decision-making process, ensuring that we remain focused on our goals, uphold ethical standards, and create value for our stakeholders and the communities we serve.

Looking ahead, what are your aspirations for the future of Al-Nahla Hospitality, and how do you plan to continue innovating in the luxury hospitality sector?

We aim to continue innovating in the luxury hospitality sector, introducing new concepts, and expanding our footprint globally. Our focus is on enhancing guest experiences, leveraging technology, and staying ahead of industry trends to maintain our position as leaders in luxury hospitality. We are committed to contributing to Saudi Arabia’s Vision 2030 goals, fostering

economic growth, and creating lasting value for our stakeholders, guests, and the community at large. Through strategic partnerships, sustainable practices, and a customer-centric approach, we

will continue to innovate and excel in the dynamic hospitality industry, setting new standards of excellence and delivering unparalleled experiences to our guests.

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METAHUMAN ARTIST MONOC UNDERGOES

A “GEMORPHOSIS” AFTER FALLING IN LOVE WITH RUBIES

Gemfields, a world-leading responsible miner and marketer of coloured gemstones, announces a collaboration with MonoC, the world’s first metahuman artist. This collaboration will employ a surreal virtual perspective to explore the meanings associated with rubies, highlighting their strong connection with love over a two-part film. This first collaboration with a virtual artist is a new approach for Gemfields, and provides a novel way to increase awareness and desire for coloured gems.

The two-part film follows MonoC as she visits the gemstone mine, before following a couple, deeply in love. When she watches their love blossom, she becomes aware of the connection between rubies and passion, with a quickened heartbeat and the red of blood rushing through our veins, and that the rarity of these gemstones is as special as finding “the one” to share a life with. Adopting the surreal and artistic style of MonoC, we are able to conceptualise the couple’s love, watching the feeling take the form of a ruby

gemstone as unique and special as their love. This ‘gemorphosis’ is captured in the two-part film, and we are able to see that the ruby on MonoC’s finger serves as a lasting reminder of the magical, deep feelings of love and passion.

In addition to the two-part film, Gemfields has launched an interactive WeChat mini app for Chinese consumers, designed by MonoC and named GEMORPHOSIS. The mini programme allows each user to find their own virtual ruby, which is generated by measuring their heartbeat frequency on their mobile device. GEMORPHOSIS then provides consumers with wearable inspiration by nominating a Fabergé x Gemfields ring that best matches their virtual ruby.

China is the largest jewellery market in the world, with many consumers interested in coloured gemstones. A report on Chinese ruby consumption trends, which Gemfields launched in January 2024, found that awareness of and desirability for rubies are high in the China market. Furthermore, respondents were found to regard red as a symbol of passion and life and

favoured ruby designs that were versatile and could be integrated into everyday life.

“Collaborating with MonoC has enabled us to adopt a surrealist perspective to explore the powerful feelings that can be evoked by the meaningful gift of a gemstone,” said Emily Dungey, Gemfields’ marketing and communications director. “This two-part film explores the profound symbolism of love, and the natural fit for ruby as its keepsake. Rubies are instinctively symbolic of passion, emotion and the connection some of us are lucky enough to forge with the one we love.”

From ancient times to the present day, rubies have been cherished for their rarity and rich red colour. Known as the “King of Gemstones”, rubies have been aptly described as “the heart of Mother Earth,” having formed deep beneath the Earth’s surface some 500 million years ago.

Gemfields responsibly mines Mozambican rubies, in keeping with its core brand value of operating with transparency, legitimacy and integrity.

SAND GOLD: A NEW MATERIAL FOR AUDEMARS PIGUET’S ROYAL OAK

Furthering its material exploration, Swiss Haute Horlogerie manufacturer Audemars Piguet is delighted to introduce its very first timepiece crafted in sand gold, a new 18-carat gold alloy conferring rich plays of light. Hovering between white and pink gold, its colour changes depending on the angle and light, thus offering varied aesthetic possibilities. The Manufacture premieres this precious metal with the launch of a new Royal Oak Selfwinding Flying Tourbillon Openworked in 41 mm. To complement the new gold case and bracelet, Audemars Piguet developed a matching sandgold-toned hue to adorn the openworked bridges and mainplate of Calibre 2972, whose multilayered architecture takes centre stage on both sides of the watch. This new galvanic colour sits in subtle contrast with the rhodium-toned components of the movement’s inner workings to create a unique 3D effect. The result is a harmonious scene blending technical complexity with contemporary design.

A NEW SHADE OF GOLD

The new 41 mm Royal Oak Selfwinding Flying Tourbillon Openworked premieres the use of sand gold at Audemars Piguet. This 18-carat gold alloy, named after sand dunes in the sunlight, combines gold with copper and palladium for a warm rendering. Wavering between white and pink gold, it offers subtle colour variations depending on the light. In addition, it provides resistance to discolouration over time, making it both a durable and timeless material.

The sand gold case and bracelet are finished with the Manufacture’s trademark alternation of satin brushing and polished chamfers. The large mirror-polished bevels of the octagonal bezel and the chamfers adorning every link and stud of the tapering bracelet accentuate the play of light conferred by this precious material.

To match the case and bracelet, the Manufacture has developed a sand-gold-toned hue, obtained through galvanic treatment, to adorn the inner bezel as well as the openworked bridges and mainplate of Calibre 2972, visible on both sides of the watch. The openworked components have been finished horizontally and vertically to accentuate the movement’s depth, while the brushed and polished angles enhance the play of light.

The sand-gold-toned bridges and mainplate are contrasted with touches of grey. The rhodium-toned barrel, geartrain and flying tourbillon at 6 o’clock are complemented by white gold hour-markers and hands, all filled with luminescent material. To give pride of place to the movement’s openworked architecture, the “Audemars Piguet” signature has been printed in black on the glareproofed sapphire crystal at 12 o’clock.

On the caseback side, the rhodium-toned 22-carat pink gold oscillating weight furthers the two-tone aesthetic of the openworked movement.

AN OPENWORKED MOVEMENT WITH A THREE-DIMENSIONAL ARCHITECTURE

First released in 2022 for the Royal Oak’s 50th anniversary, Calibre 2972 combines a selfwinding mechanism with a flying tourbillon. Its highly stylised and multilayered

openworked architecture has been conceived to offer symmetry while bestowing the watch with a unique 3D effect.

This movement builds on the age-old openworking techniques that have been reshaping what is possible with wristwatch design since the 1930s. The beauty and finesse of the mechanism are revealed by removing as much material from the mainplate and bridges as possible to let light pass through, without impairing its functions. Leveraging advanced manufacturing technologies, the preliminary geometries of the mainplate and bridges have been cut through computer numerical control (CNC) machining, before being perfected by electric discharge machining (EDM). This manufacturing process enables the removal of small amounts of material with extreme precision to reach the desired shape.

The geometrical openworked bridges and mainplate have been decorated with horizontal and vertical hand-finishing, accentuating depth and play of light. In addition, the other movement components present refined Haute Horlogerie decorations including satin, circular and sunray brushing, snailing, as well as polished chamfers. The polished V-angles that can be admired on both sides of the watch reflect the meticulous handiwork that went into their realisation as this level of craftsmanship can only be achieved by hand.

A noble metal par excellence, gold has been revered over time for its rarity, value, aesthetic quality, durability and technical properties. In addition to being resistant to corrosion, oxidation and discolouration, gold is a biocompatible and malleable material easier to work than other metals. Its softness and workability have made it ideal for the fabrication of jewellery, watches and other intricate decorative objects. Symbols of wealth and prestige, these gold creations have been decorated with artisanal techniques ranging from engraving and enamelling to gemsetting, among many others.

In jewellery and watchmaking, pure gold (24 carats) has often been combined with different metals such as copper, silver and palladium to create stronger and more resistant alloys, each endowed with its own colour, hardness and technical properties. As most players in the industry, Audemars Piguet principally works with 18-carat gold alloys when it comes to the external parts of its watches. With their composition (75% gold, 25% other metals), 18-carat gold alloys are more durable than pure gold, as the addition of metals makes them harder and more resistant to deformation. Yet, their

high amount of gold confers them a deeper and richer colour than lower carat alloys. Note, however, that before the 1950s, alloys were defined more freely, leading to great variation in terms of composition and colour. In other words, two 18-carat “yellow gold” watches often did not have the same yellow hue. The increasing need to reach uniformity across the watchmaking sector led the “Normes Industrielles de l’Horlogerie Suisse” to establish composition standards in 1966 for 18-carat gold alloys, which stabilised their colours in turn.

Gold alloys, in all their creative variations, have played an important role at Audemars Piguet since the inception of the company. Out of the 567 complicated wristwatches that were cased-up and delivered by the Manufacture between 1882 and 1969, 432 were made in gold (248 in yellow gold, 68 in white gold, 41 in pink gold, 32 in green gold and 43 with no N-specified colour).

In the 1970s, at a time when yellow gold still dominated the world of luxury watches, Audemars Piguet started experimenting with stainless steel, a more contemporary material, to anticipate changing and more active lifestyles.

The Royal Oak (Model 5402) released in 1972 marked a turning point for the Haute Horlogerie industry, its body

of hand-finished stainless steel and exuberant price tag placing it on the par with gold watches. Gold models came to complement the original steel timepiece four years after its launch and contributed to establishing the Royal Oak as a collection.

The first Royal Oak model to incorporate gold was the Royal Oak II (Model 8638), the 29 mm women’s version designed by Jacqueline Dimier, which was first released in stainless steel in 1976. A year later, this timepiece was reinterpreted in a two-tone design combining yellow gold with stainless steel and in a full yellow gold version, followed in 1978 by a very limited white gold iteration. In 1977, the Manufacture also released its first 39 mm 5402 Royal Oak models in yellow gold, white gold and in a two-tone combination, as well as a new 35 mm intermediate size, Model 4100, available in steel, yellow gold and two-tone. From 1979, nearly three-quarters of the Royal Oak watches were partially or entirely made of gold—a precious material that has remained a staple of the collection to this day even when the price of gold soared in the 1980s.

Less common at the time, pink gold appeared in the Royal Oak collection in the mid-1980s and slowly

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gained ground across the Manufacture’s collections. In the 2000s, the demand for yellow gold watches faded in favour of models in pink gold, whose subtle, yet warm hues conquered the hearts. Today, pink, white and yellow gold are commonly used throughout the watchmaking industry, alongside other proprietary 18-carat alloys, including Everose Gold (Rolex), Sedna Gold and Moonshine™ Gold (Omega), King Gold and Magic Gold (Hublot) as well as Hard Gold (IWC).

The new Royal Oak Selfwinding Flying Tourbillon Openworked in sand gold builds on this longstanding legacy of gold watches while continuing Audemars Piguet’s material exploration and diversification. Coming alive in the light thanks to the alloy’s ever-changing colour, it offers new aesthetic possibilities merging contemporary design with endless elegance.

“With sand gold, Audemars Piguet is reviving the creative approach to gold alloys and colours that prevailed for thousands of years until the 1960s.”

Sébastian Vivas Heritage and Museum Director, Audemars Piguet

For over 60 years, Abercrombie & Kent has been creating inspiring luxury adventures on all seven continents. With more than 55 o ces in over 30 countries, our extensive global network of travel experts create extraordinary journeys that will change the way you see the world.

Our worldwide portfolio includes the eternal travel favourites — Botswana, Argentina, Japan, Greece and Egypt — as well as o -the-beaten-track destinations that are utterly captivating and full of intrigue such as Saudi Arabia, South Korea, Iceland and Colombia. This is luxury travel redefi ned — exquisite, creative, courageous and enriching.

So, whether you’re seeking a Small Group Journey in limited company to the Middle East or Southern Africa, a Luxury Expedition Cruise to Antarctica, or a Tailor-Made Journey through Europe — let A&K turn your travel dreams into a reality.

DISCOVER THE BEST FAMILY-FRIENDLY DESTINATIONS IN SWITZERLAND FOR 2024

Switzerland may be small, but it is a huge playground for families. Mighty mountains, deep gorges, vivid green meadows, mysterious woods, gushing waterfalls and a thousand lakes await exploration. This stunning backdrop enchants children, parents and grandparents alike. Specialised family destinations, family activities and family hotels offer accommodation and adventure for everyone

Escape Diaries

Geneva

Geneva ranks among the top 5 best destinations in Europe.

Make sure to visit Geneva in 2024!

Already named in the top 10 of the renowned New York Times list of destinations to discover in 2024, Geneva has now secured a place in the top 5 of the European Best Destinations ranking.

Over a million travelers have voted to select the best destinations in Europe, aiming to guide you towards unforgettable vacations.

Interlaken

Welcome to Interlaken - the heart of Swiss Alpine splendor and gateway to the Jungfrau Region. Nestled between snow-capped peaks, waterfalls and green valleys, this enchanting destination offers a symphony of adventure and tranquility. Interlaken, flanked by Lakes Thun and Brienz, is the gateway to exciting activities such as paragliding and jet boating, but also offers tranquil promenades and charming cafés. All experiences and activities are easily accessible by bus, train and boat. Whether you’re looking for an adrenaline rush or tranquil views, Interlaken promises an unforgettable stay in Switzerland with numerous once-in-a-lifetime experiences.

Crans Montana

Nestled in the pristine Swiss Alps, Crans-Montana beckons families to revel in luxurious splendor amidst awe-inspiring natural landscapes. Summer unfurls as a symphony of family-centric delights, opulent escapades, and immersion in unspoiled surroundings. Traverse treetop adventures,

explore mountains and lakes on foot or by mountain bike, witness the artistry of cheese-making, or indulge in aquatic pleasures at the water park – each moment an exquisite celebration. Crans-Montana, a sanctuary of serenity and refinement, presents an unforgettable summer where the seamless fusion of luxury and nature creates an idyllic haven for families seeking an extraordinary alpine escape.

Lugano

Lugano, an ideal family holiday destination Lugano is the largest and best-known city in the holiday region of Ticino. Famous for its lake, the quality of life and its financial activity, it remains in the heart due to its natural setting, its parks, its flower gardens, and its magnificent historical villas. Set in a typically Mediterranean atmosphere, the region of Lugano offers a wide range of activities that make it the ideal place for family holidays: boat trips, chocolate factories, theme and adventure parks – just to name a few.

Zurich

Zurich – the cosmopolitan oasis for the whole family

With its rich history spanning over 2,000 years, Zurich seamlessly blends cultural heritage with modern extravagance, offering a haven for families and travellers. Dive into a world of exclusive shopping and exquisite dining experiences or immerse yourself in family-friendly activities such as exploring the renowned Zurich Zoo. Embark on guided city tours showcasing the city’s iconic landmarks and indulge in chocolate tastings and cheese-making workshops, delighting both young and old. From leisurely strolls along easy hiking paths to rejuvenating wellness retreats, Zurich caters to every member of the family.

ALULA’S UNIQUE AESTHETIC SHOWCASE TO THE DESIGN WORLD AT MILAN DESIGN WEEK

Design Space AlUla exhibits recent design initiatives inspired by the materiality of AlUla at the Mediateca Santa Teresa, in the heart of Brera, the historical design district of Milan 14-21 April 2024.

The exhibition includes works from recent projects launched in the burgeoning design destination of AlUla, an ancient oasis city with ambitious masterplans across the creative industries and design sector.

The pieces on display include designs by leading artists and designers; Dr Zahrah Alghamdi, Cristian Mohaded, TAKK (Mireia Luzarraga and Alejandro Muino), and TECHNOCrafts and were featured in two new design initiatives in AlUla this year - Madrasat Addeera Editions and the AlUla Design Residency, respectively curated by Samer Yamani and Ali Ismail Karami.

The projects featured from Madrasaat Addeera Editions:

Al Gharameel: The Magical Pillars. Dr Zahrah Alghamdi, a Saudi Arabian artist, takes the rock pillars of Al Gharameel as the inspiration of her edition. Recreated in leather embroidered with chamomile flowers, the Magic Pillars celebrate the unique biodiversity surrounding these natural features.

AlWaha: A room divider by Cristian Mohaded, an artist and designer from Argentina. It celebrates the qualities of Al Khous – the craft of weaving palm fronds. The concept brings the essence of Al Khous into the realms of design and art, drawing inspiration from the undulating desert dunes and oases adorned with palm trees.

Duna: The Seating Dune is a piece by the Spanish duo TAKK that introduces a versatile seating system. Inspired by AlUla’s

captivating desert, Duna’s form mirrors the undulations of sand without bounding the sitter to any predetermined positioning. The design features clay and naturally dyed fabrics, with colours that reflect the hues of AlUla’s mystical sunrise.

Alwadiya: The Living Pots by the Spanish design studio TECHNOCrafts is a self-sustaining system replicating the natural cycles of AlUla’s lush oasis. The pots are crafted using 3D-printed natural cellulose and PURE.TECH, an innovative decarbonisation material technology that absorbs CO2. They feature naturally dyed linen fabrics and biodegradable skins produced using AlUla’s own fruits and herbs.

The projects featured from AlUla Design Residency:

Peculiar Erosions: A bench and series of chairs by the Paris-based artist Leo Orta. The creations blur the lines between sculpture and everyday objects. Using adobe, rebar, and straw, Orta was inspired from the mud-brick architecture of AlUla and the specific geology of the region; the forms recall basalt and sandstone erosion, created by wind and water. By combining geology, architecture, and design, Orta’s work bridges the gap between these disciplines.

From Debris: A collection by Raw Materials, a design studio from western India. Inspired by historical local tools, the range consists of carved stones, lanterns, and metal pieces made from materials sourced in the oasis. The pieces reflect on the relationships between craft and labour in AlUla, reintroducing historic textures and offering a fresh perspective on their significance today.

Takki: A modular platform by architectural designer Leen Ajlan from Jeddah, Saudi Arabia. Its surface serves as both a game board and a space for sharing, revisiting local pastimes and the tradition of gathering in

recreational spaces. Ajlan aims to encourage people to rethink spaces for bonding and familiarity while also facilitating new forms of play.

Haus Dari: A seating system by the French collective Hall Haus. It reinterprets traditional cushions, takayas, and diwans that are an integral part of AlUla’s social life. Hall Haus’ work provides a fresh perspective on these everyday objects, repurposing them in a way that offers a new outlook on AlUla’s collective identity.

Surface!: A flexible partition made of stainless steel by the Danish architecture studio Bahraini. The installation can be used as a system for interfacing different publics while acting as a screen, hoarding, or curtain. It operates as a mediator between materials, spaces, and topographies.

Nora Aldabal, Executive Director of Arts and Creative Industries at the Royal Commission for AlUla said, “The growth of our design program reflects the continued development of AlUla as a centre for design, traditional arts and innovation whilst celebrating the cultural heritage, vernacular materials and natural history of the locale. These pieces have specifically been chosen as not only do they exemplify the emerging design aesthetic in AlUla but also the continued inspiration and dialogue that our destination offers to a broad range of cultures and artistic disciplines.”

Designed by renowned architectural practice CLOUD and designer Sabine Marcelis CLOUD & Studio Sabine Marcelis, the exhibition space reflects AlUla as a nexus of culture, creativity, and storytelling. Designed around the concept of light, central cylinder recreates an ideal sun, providing illumination to the main room. The dotted pattern on the floor reinterprets a traditional motif found in the streets of AlUla Old Town, while the Haus Dari seating system at the centre of the exhibition invites visitors to enjoy moments of relaxation and conviviality.

CLOUD & Studio Sabine Marcelis said, “AlUla is a magical place on many levels. From its long history, to its most recent transformations, the city has inspired many to create and dream. Design Space AlUla in Milan is the opportunity to unveil to the public the latest design initiatives developed in the city by designers who have been collaborating over the past months with local crafts. For this exhibition, we wanted to create a stage, not only to show a selection of finished products, but also to showcase the process behind them.”

Design Space AlUla was launched as a physical and conceptual permanent gallery in AlUla as part of this year’s AlUla Arts Festival in February 2024. The space invites the global creative community to discover the inspiration, creative process, and outcomes of the latest design initiatives developed in AlUla, Saudi Arabia and is the umbrella under which design projects will be lead.

EL GOUNA LAUNCHES FANADIR MARINA & SIGNATURE RESIDENCES

A VISIONARY NEW YACHTING MARINA AND NEIGHBOURHOOD ON THE RED SEA

Today, El Gouna, the year-round coastal destination situated on the Red Sea, announces the launch of its highly anticipated Fanadir Marina with its Signature Residences – a distinctive new project offering picturesque views of the Red Sea, and upscale waterfront apartment living featuring a unique blend of social, shopping and dining experiences.

Developed by Orascom Development Holding, the international developer specialising in vibrant, integrated communities in Europe, the Middle East and North Africa, El Gouna epitomises an aspirational, multicultural lifestyle, known for its relaxed resort-like sophistication. Fanadir Marina embraces this way of living and has been designed to offer flexibility, convenience, and a vibrant sense of community.

From the promenade, the architecture flows between retail spaces and the luxurious Signature Residences with panoramic views, where all apartments share a prime location. Homeowners can enjoy reserving their berthing spot when purchasing their apartments, admiring their yachts from the luxury of their new home. Fanadir Marina in El Gouna offers easy access to the Red Sea for yachts, and

a wealth of exclusive social experiences, offering vibrant cosmopolitan living with limitless opportunities for life redefined. The neighbourhood’s residents can look forward to an upbeat lifestyle filled with upscale experiences and enriching social opportunities.

Mohamed Amer, CEO of El Gouna, commented: “Fanadir Marina project brings our vision of redefining waterfront living to life. Located on the pristine shores of the Red Sea, this exclusive development offers unparalleled access to worldclass amenities and the stunning natural beauty that has made El Gouna a premier destination. We are proud to welcome this latest addition to our vibrant town, making El Gouna Egypt’s biggest private marina operator with four marinas now fully operational.”

Fanadir Marina spans 30,600 square meters and provides berthing for approximately 70 boats up to 40 feet. The new yachting marina surrounded by an array of premium amenities in its vibrant commercial district offers direct access to El Gouna’s social scene, set amidst the joys of coastal living, with a stunning 1.25 km pedestrian promenade featuring a selection of unique dining and shopping experiences.

JUMEIRAH HOTELS & RESORTS ANNOUNCES REOPENING OF HOTELS IN MALLORCA AND CAPRI FOR THE 2024 SEASON

Jumeirah Hotels & Resorts is delighted to announce the seasonal reopening of its exceptional Mediterranean hotels, Jumeirah Port Sóller Hotel & Spa and Capri Palace Jumeirah – which open their doors to visitors on 18 March and 25 April 2024 respectively. Delivering unforgettable guest experiences in stylish and contemporary spaces, Jumeirah Hotels & Resorts’ luxurious Mediterranean properties provide the perfect sun-drenched escape.

Jumeirah Port Sóller Hotel & Spa

Balanced between the UNESCO listed Tramuntana Mountains and the Mediterranean Sea, Jumeirah Port Sóller Hotel & Spa is a clifftop retreat offering panoramic views in

a unique setting. Reopening for the 2024 season on 18 March, the hotel sets the standard of understated luxury in Mallorca with impeccable service, unparalleled dining experiences and chic interiors.

While all suites and rooms enjoy panoramic views of the unspoiled northwest coast of Mallorca, new for 2024 is an upgrade of the hotel inventory with expanded grand terraces for 13 of the Junior Suites. Guests can now enjoy extended glass front balconies ranging from 15-22sqm, which offer expansive Mediterranean Sea Views and private Ethimo sun loungers, strengthening the luxury offering.

Further enriching the guest experience, the hotel has launched a collaboration with the iconic Gerhardt

Braun Gallery in Mallorca to host the works of internationally renowned local artist Francesca Marti throughout the lobby. Guests will also have access to exclusive private tours of the Gerhardt Braun Gallery organized through the hotel’s concierge. Throughout the season there will be ongoing partnerships with local artists Lolo Garner and Guillem Angel to create sculptures that eventually adorn communal hotel spaces. The property will also showcase a collection of works by Dutch painter Carla Raads, inspired by the Mallorcan sunsets.

With a range of dining experiences available, guests can discover fresh seasonal produce at Cap Roig, savour Nikkei inspired Japanese and Peruvian delicacies at Sunset Lounge, explore the gastronomic

wonders of the Balearic Islands at Es Fanels or enjoy locally sourced ingredients at the Sa Talaia Pool Bar.

Guests can unwind in the hotel’s Talise Spa, a wellness haven designed to promote total relaxation, with facilities including a hydrotherapy pool and thermal area, with a sauna and Hammam suite. Offering an array of rejuvenating rituals in serene surroundings, the spa uses Sodashi products which champion local ingredients including citrus, almond and olives.

Rates start from €590 per night for a Superior Room during low season and €1,100 during peak season. Please visit jumeirah.com/mallorca or contact jpsreservations@jumeirah.com for more information and bookings.

Capri Palace Jumeirah

Located in the heart of Anacapri, the most authentic, exclusive and

unspoiled part of the island, Capri Palace Jumeirah seamlessly blends contemporary art and design with the natural beauty of the Italian Riviera. Reopening to guests on 25 April 2024, the hotel is an embodiment of the Italian Dolce Vita, with traditional palazzo architecture, mixed with contemporary spaces and light and airy interiors.

From elegant Capritouch rooms with exquisite Loro Piana fabrics, to art-inspired suites - design is at the forefront of the hotel. For the 2024 season, guests will once again get an opportunity to explore The White Museum, a private collection of contemporary works showcased throughout the property. To further cement its positioning as a leading art destination, the hotel has announced the continuation of the partnership with international contemporary art gallery, Galleria Continua, which will bring the property alive with a range of evocative works.

The hotel will also see the return of the iconic collaboration with French fashion house Dior at Il Riccio. Transformed into a fashion sanctuary, Il Riccio beach club will be dressed in signature Dior touchpoints and accompanied by the pop-up boutique showcasing the brands timeless capsule collection, Dioriviera.

Home to the most varied gastronomic experiences on the island, Capri Palace Jumeirah features the island’s only two-Michelin starred restaurant, L’Olivo, as well as the celebrity hotspot Il Riccio Restaurant & Beach Club. The hotel recently opened Zuma Capri, which invites guest to discover the brands signature menu in addition to an array of exclusive dishes inspired by the famed fragrant Capri lemons.

For guests looking for the ultimate wellness escape, the Capri Medical Spa is one of Europe’s most highly regarded health and beauty centres, specialising in personalised holistic and medical programmes. The spa is renowned for the iconic Leg School treatment, known throughout the world for its excellence in the prevention and cure of cellulite, water retention and all vascular concerns in the lower limbs.

Rates start from €770 per night for a Classic Room during low season, and €1,130 during peak season. Please visit jumeirah.com/capripalace for more information and bookings.

Instagram: @jumeirahportsoller @capripalace @jumeirahgroup

Escape Diaries

MARRIOTT BONVOY EMEA 2024 HOT HOTEL OPENINGS

The St. Regis Red Sea Resort – Opened January

Where: The Red Sea, Saudi Arabia

Why Go? The St. Regis Red Sea Resort is the first private island to open in The Red Sea, one of the country’s luxury regenerative tourism destinations on the west coast. The destination-defining oasis features a collection of 90 lavishly appointed beachfront and overwater villas, offering one-to-four-bedroom accommodation, each with a private pool and sundeck. Designed by architect Kengo Kuma, the resort embodies the brand’s visionary spirit

with avant-garde architecture, sustainable design details and bespoke service. Every stay is enhanced by the renowned St. Regis Butler service and a curated selection of signature rituals designed to transcend the ordinary. Situated on the pristine Ummahat Island in the Al Wajh Lagoon, accessed by chartered boat or seaplane, The St. Regis Red Sea Resort is a rich environment for leisure time featuring two outdoor pools, a white sand beach lined with plush cabanas, a high-tech fitness centre, paddle and tennis courts, an outdoor lap pool and vitality pool, and Little Treasures Children’s Club. Guests can explore one of the world’s

unexplored treasures by snorkelling amongst preserved coral reefs and embark on scuba diving expeditions to nearby wrecks and discovery sites. The island’s crystal-clear water can also be enjoyed by an array of water sports including stand-up paddle boarding, sailing, windsurfing and kayaking. The St. Regis Spa is an enclave of serenity featuring eight treatment rooms with gazebos and private outdoor treatment cabins. Signature treatments include immersive wellness journeys incorporating yoga and meditation. Exceptional culinary journeys are presented through the luxury resort’s five distinct venues each offering alfresco beachside dining including two signature restaurants: Gishiki 45 featuring an enticing Japanese-inspired menu and Tilina, a sophisticated ‘reeftop’ overwater grill.

Fairfield by Marriott Copenhagen Nordhavn – Q2

Where: Copenhagen, Denmark

Why Go? Fairfield by Marriott Copenhagen Nordhavn, Denmark will mark the debut of the Fairfield by Marriott brand in Europe and the Middle East. Fairfield celebrates the beauty of simplicity with an effortless hotel experience focused on bringing value, productivity and a great night’s sleep. This dual-branded property, located in Copenhagen’s North Harbour district and close to the city centre, will offer 222 guestrooms at the Fairfield by Marriott Copenhagen Nordhavn designed with the brand’s calming and modern design aesthetic and, in the adjacent hotel, 89 guestrooms dedicated to

the longer stay brand, Residence Inn by Marriott Copenhagen Nordhavn. North Harbour is one of Northern Europe’s largest new urban development areas, which is expected to be a fully sustainable, energy carbon

neutral hub. Based on the principles of a “Five-minute city”, public transport, city districts, local facilities, green area and the waterfront will all be within five minutes’ reach of this new destination.

Where: The Red Sea, Saudi Arabia

Why Go? Nujuma, a Ritz-Carlton Reserve, will form part of the eagerly anticipated Red Sea destination and offer a highly personalised leisure experience that blends intuitive and heartfelt service with stunning natural beauty and indigenous design. Nujuma will be the first property from the brand in the Middle East and joins an exclusive collection of only six Ritz-Carlton Reserves worldwide. This slice of paradise is situated on a breathtaking set of private islands, which are part of the Red Sea’s Blue Hole cluster of islands. Surrounded

by unspoiled natural beauty and designed to blend seamlessly with the environment, the resort will feature 63 one-to-three-bedroom water and beach villas. Foodies can enjoy an array of culinary outlets, including a specialty seafood restaurant. The resort will offer a range of luxurious amenities and exceptional services, including a lavish spa, swimming pools, kids club and a variety of other leisure and entertainment offerings, including a Conservation House. Ritz-Carlton Reserve offers a complete escape to the unexpected: a private and transformative travel experience that is centered around human connection and brings together unique elements of the local culture, heritage and environment.

Moxy Barcelona – Q2

Where: Barcelona,

Spain

Why Go? Hola España! Moxy Hotels will make its spirited entrance into Spain with the opening of Moxy Barcelona. Located in the up-andcoming neighbourhood of Sants, the hotel is a stone’s throw away from the High Speed train station, the historic city centre and FC Barcelona Stadium, offering fun-hunting guests a playful base to explore the vibrant city. Moxy Barcelona will feature 414 stylish guestrooms, each with a spacious walk-in shower, smart HD TV, comfortable bedding and a private balcony. In Moxy style, guests will check in with a complimentary cocktail or mocktail at the Bar, the hotel’s social space for travellers and locals alike. Guests can soak up the sun at the rooftop pool on the tenth floor, the ultimate chill out area with cabanas, a rooftop bar, pop-up food stalls and city views. Other facilities include a fully equipped gym, nine meeting rooms and Plug In, Moxy’s communal space for co-working and play.

Nujuma, a Ritz-Carlton Reserve – Q2

Koenigshof, a Luxury Collection Hotel, Munich – Q2

Where: Munich, Germany

Why Go? Koenigshof, a Luxury Collection Hotel, Munich will mark The Luxury Collection’s debut in Germany. With a prime location on Munich’s central Stachus Square, once the setting of a manor house surrounded by nature, the hotel will offer guests a calm oasis that evokes the feeling of a private residence. Koenigshof, a Luxury Collection Hotel, Munich will bring the abstract design of international bureau Nieto Sobejano to the square, featuring 57 guestrooms and 49 suites, including a Private Pool Suite, three distinctive dining destinations, a state-of-theart gym and a spectacular rooftop terrace with breathtaking views over the city and Bavarian Alps. The hotel will offer global explorers a unique and authentic experience of the city through locally inspired design, epicurean moments and destination discovery. The Gold Lounge will provide a tranquil, residential-style

space to unwind with a curated selection of books and artwork that showcase Munich’s unique personality. Guests can savour local delicacies in The Green Lounge, from the celebrated Weisswurst breakfast to the traditional teatime sweet treat Prinzregententorte, while GretaOto is inspired by Amazonian cuisine. Signature guest experiences will include culinary tours of Viktualienmarkt and Augustiner Brewery and a guided tour of the city to discover Munich’s Gemütlichkeit, a state of warmth, friendliness and good cheer.

Where: Muscat, Oman

Why Go? Seamlessly blending Omani heritage, striking architecture and the cherished rituals and glamour of the St. Regis brand, The St. Regis Al Mouj Muscat Resort will bring an unrivalled Riviera lifestyle to the city’s urban waterfront. Located at one of Oman’s most exclusive neighbourhoods, the coveted resort will offer luminaries a gateway to cultural moments and

natural wonders, such as the Sultan Qaboos Grand Mosque, Al Hajar Mountains and Daymaniyat Islands. The St. Regis Al Mouj Muscat Resort will feature 250 impeccably appointed guestrooms and suites, all with their own private balcony and walk-in wardrobe. The resort’s curved superyacht-style architecture and interior design, helmed by London-based SRSS Interior Design Studio, will infuse the local landscape and heritage with the allure of the Oman Gulf to offer the epitome of modern waterfront living. A sophisticated colour palette of blues and off-whites will be paired with rich tan leather and local natural stone throughout the resort, while nods to Omani culture will be referenced through patterned screens and textured fabrics. Exceptional facilities are set to include a Guerlain Spa, complete with a Hammam and bespoke scent bar, a fully equipped fitness centre, swimming pools, padel court, secluded beach and entertaining kids’ zones. Nine compelling culinary destinations include international names such as Hakkasan, Em Sherif, Roberto’s, Coya and Novikov

The St. Regis Al Mouj Muscat Resort – Q2

Café, paired with signature brand experiences including Karibu, a fusion of Zanzibari and Omani cuisine; Rumman, serving Greek specialties; The Stage at the St. Regis Bar, and The Lounge, which will serve as the setting for the Afternoon Tea Ritual. The resort will be a glamorous setting for cherished celebrations and meetings of all sizes, including a superb ballroom set over 1,350 square metres, hosting up to 940 guests.

The Ritz Carlton Rabat, Dar es Salam – Q3

Where: Rabat, Morrocco

The Ritz Carlton Rabat, Dar es Salam will mark the debut of The Ritz-Carlton brand in Morocco, offering a luxurious sanctuary nestled amidst the serene beauty of the Royal Golf Course Dar Es Salam in Rabat. Drawing inspiration from ancient

royal palaces and Moorish style, The Ritz-Carlton Rabat pays homage to Moroccan traditional craftsmanship. With its imperial textures, colors and materials and infinite decorative details, the hotel’s palatial elegance bears witness to a country with dazzling history and architecture. Offering 117 guestrooms and suites, each room has been intricately designed blending Art Deco style and the best of Moroccan craftsmanship. Surrounded by 440 acres of oak forest and lush gardens, guests will indulge in a wealth of recreational activities as well as exclusive

access to the Royal Golf Course Dar Es Salam, home to two 18-hole courses and one 9-hole course, and the Royal Equestrian Club. Foodies can enjoy a selection of five distinct culinary experiences including a signature restaurant featuring a fusion of Moroccan and Asian flavors and all-day dining venue serving Mediterranean cuisine. The resort will also feature The Ritz-Carlton Spa, with eight treatment rooms offering treatments inspired by ancient rituals as well a traditional hammam, honoring its Moroccan heritage.

Where: Prague, Czech Republic

Why Go? W Prague marks the brand’s debut in the Czech Republic, located on Wenceslas Square in the heart of the buzzing capital city. The hotel is a transformation of the former Grand Europa Hotel, a radical art nouveau-style property that pushed boundaries when it originally opened in 1905 and will do so again with the W brand’s progressive design and innovative spirit. The historic structure and lasting elements will be combined with a new modern oval-shaped extension to create an intriguing blend of old-world glamour and bold new concepts. Contemporary design elements include the imaginative Fantastical Garden at the heart of the hotel where guests can relax and socialise. W

Prague will offer 161 stylish guestrooms and suites, including the Extreme Wow (Presidential) Suite. The new hotel will feature a rooftop bar with an outdoor terrace, set to be the ultimate destination

Marriott Bonvoy’s first hotel in the Grand Duchy of Luxembourg. Conveniently located opposite the main train station, the hotel will offer a perfect gateway to explore Luxembourg and its alluring blend

for style- savvy locals and guests to enjoy sweeping cityscape views and a fabulous cocktail and culinary experience. In addition, W Prague will offer a destination restaurant with a private dining room, the brand’s W Lounge, an evolution of the traditional hotel lobby, a wine tasting room and two further destination bars in the basement of the hotel, all expected to become exciting new hotspots in Prague’s social scene. Guests are invited to experience the indoor WET pool deck, FIT fitness centre and AWAY ® Spa complemented by W Hotels’ unique Whatever/Whenever service, delivering whatever guests want, whenever they want it.

Where: Luxembourg

Go? The opening of Luxembourg Marriott Hotel Alfa will mark

of historical charm and modern vitality. On the hotel’s doorstep, guests can find the city’s main historical and cultural landmarks such as the Bock Casemates, National Museum of Art and History and Palace Grand Ducal. Paying tribute to the history of the building since the 1930’s, Luxembourg Marriott Hotel Alfa features a timeless ambience with art deco design elements throughout the signature Greatroom Lobby, executive lounge and 154 guestrooms and suites. The famous Brasserie Alfa, adorned with original paintings of the Luxembourg artist Julien Lefèvre, is set for a revival to become a new dining destination and social hot spot in the city. Guests can enjoy seafood and classical French-inspired delights alongside modern cocktails at the bar. Other facilities at the hotel include a fully equipped gym and five meeting rooms.

Why

Luxembourg Marriott Hotel Alfa – Q3

W Prague – Q3

Ilma, The Ritz-Carlton Yacht Collection – Q3

Where: The Mediterranean

Why Go? Slated to set sail in September 2024, Ilma will be the newest addition to The Ritz-Carlton Yacht Collection, following the company’s debut in the ultra-luxury yachting space with Evrima in 2022. Expanding on the yacht-style pace of cruising offered by The Ritz-Carlton Yacht Collection, Ilma, meaning “water” in Maltese, pays homage to the sea, delivering guests an exciting new way to experience the most sought-after yachting destinations. Measuring 790 feet (241 metres), Ilma offers one of the highest space ratios at sea with just 224 sophisticated, residential-feel suites—all with private terraces—and two new upper suite categories offering

more than 1,000 square feet of indoor and outdoor living space. With one of the highest staff-to-guest ratios in the luxury cruising sphere, Ilma will provide nearly one crew member for each guest, ensuring the unparalleled service synonymous with The Ritz-Carlton brand. In addition to luxurious accommodations, the superyacht will feature five restaurants, six bars, a wine vault, and signature spaces such as

The Ritz-Carlton Spa®, an expanded marina with a new mezzanine feature, and a dynamic open-air space for entertainment and sunbathing on the top deck. Bespoke voyages, ranging from five to thirteen nights, will transport guests to a host of coveted destinations from the sun-drenched Greek Isles and the idyllic Amalfi Coast to the iconic yachting playgrounds of the French Riviera and Balearic Islands.

Where:

Lisbon, Portugal

Why Go? Residence Inn by Marriott, the global leader in the extended-stay accommodation segment, is set to make its brand entry into Portugal with the opening of Residence Inn by Marriott Lisbon. In a prime location on the iconic Avenida da República, Residence Inn by Marriott Lisbon offers all travellers a home away from home with easy access to business districts and tourist attractions. The hotel’s upscale interior design, led by local firm Broadway Maylan, features Portuguese classic geometrical patterns formed by black and white vintage tiles, which are combined with warm, earthy coloured furnishings to offer a

stylish, comfortable atmosphere. There will be 71 suites, including nine one-bedroom apartments, all equipped with a fully functional kitchen and separate living, working and sleeping zones. Guests can take advantage of the complimentary grocery delivery service,

24-hour lobby market and complimentary breakfast to make the most of their time and enhance their travel experience.

Marriott Bonvoy, Where Can We Take You?

Residence Inn by Marriott Lisbon – Q4

THE SET COLLECTION UNVEILS LATEST MEMBER – DEOS MYKONOS, A TIMELESSLY ELEGANT PROPERTY, OPENING SPRING 2024

The Set Collection proudly introduces DEOS Mykonos, set to debut in the spring of 2024, as the latest addition to its esteemed portfolio of luxurious member hotels and residences. Rooted in the island heritage of Mykonos and crafted with the expertise of the Daktylides family who established their hospitality portfolio – Myconian Collection –in 1979, DEOS promises an unparalleled experience for discerning travellers and sun seekers on that storied isle.

Named for the awe-inspiring beauty of its natural setting, DEOS is poised on a hilltop above the town of Mykonos and enjoys panoramic views from the famous windmills in the old harbour, across the neighboring islands of Delos, Syros, and Tinos, to the edge of the horizon. Looking out over the pool from the

DEOS terrace, one has the sensation of drifting weightlessly between the sea and sky, caressed by the sun and a gentle breeze, at eye level with sunsets and moonshine over the Aegean. And yet, the vibrant street life of Chora is a mere five-minute walk away, down the scenic steps that lead directly from this private sanctuary to the harbour promenade below.

Designed by GM Architects, DEOS seamlessly integrates with its natural surroundings, embodying a contemporary Cycladic aesthetic. The architecture, characterized by rustic walls crafted from locally quarried rocks and lush indigenous flora, creates a harmonious connection with the landscape. Each space within DEOS exudes an understated elegance, offering guests a sanctuary that feels like a private residence, replete with modern comforts and refined luxury.

Rooms feel more like a private residence, offering home comforts along with a complete escape from routine. The interiors have a warm minimalism that tells the story of artisanal skills through natural textures and custom materials. Ample marble bathrooms are discreetly screened from the elegant living areas opening out onto large scenic terraces. These immaculately landscaped and furnished outdoor spaces shaded by a pergola, with either a pool or a jacuzzi, are perhaps the signature experience at DEOS. Immersing guests in something altogether immaterial, it is a sight of the vast expanse that has moved humanity since ancient times.

Escape Diaries

DEOS is more than a destination, it is an invitation to indulge in the essence of Mykonos. The property boasts dedicated wellness spaces, where guests can rejuvenate their body with signature treatments infused with locally sourced botanicals. Epico, DEOS’s culinary haven, showcases the rich flavours of Greek cuisine, featuring homegrown ingredients and seasonal produce. Whether dining indoors or al fresco under the starlit sky, guests are treated to an unforgettable gastronomic journey.

Derived from an ancient Greek term, DEOS represents the profound sense of wonder and awe inspired by the sublime. Reflecting this ethos, DEOS harmoniously intertwines natural beauty, ancient history, and contemporary luxury, offering guests a truly transcendent experience. As the newest brand of the Myconian Collection, DEOS Mykonos promises to deliver a heartfelt hospitality experience rooted in the core family values of their ancient Greek forefathers, who considered hospitality a sacred obligation.

DEOS Mykonos joins The Set Collection’s prestigious portfolio of member hotels, which has expanded to 19 properties in recent months. Committed to curating a network of world-class properties, The Set Collection continues to redefine luxury hospitality, with DEOS exemplifying its dedication to celebrating cultural heritage within each unique destination with the contemporary lives of the Group’s guests in mind.

A Unique Taste Sensation

Escape Diaries

THE PENINSULA BANGKOK

Nothing awakens the senses like a luxurious urban retreat resort with charismatic services. The Peninsula Bangkok offers award-winning accommodation with Thai hospitality, a state of absolute relaxation, a spa experience and traditional and modern cuisines served with warmth and charm.

The urban retreat resort perfectly mixes timeless elegance and sophistication with comfort and technology. Its distinctive wave-shaped design affords each of the 370 rooms and suites stunning views over the historic Chao Phraya River. The hotel’s gracious Thai hospitality and well-known cuisine make every stay here a truly uplifting experience.

Escape Diaries

The Spa is located in a stunning three-storey Thai colonial-style building by the river, which houses a number of private suites with steam showers and an en-suite whirlpool. Maintain your physical well-being at our fully equipped fitness centre or simply lounge by the pool with a nutritious Naturally Peninsula meal and relax in our sauna, steam room and plunge pools. Select from a menu of indulgent massages and facials or request that one of The Spa’s highly trained therapists create a bespoke treatment tailor-made to suit your specific needs for a truly wholesome and enlightening experience.

To enhance guests’ experiences and ensure that The Peninsula Bangkok makes a difference to your stay and redefines a luxury holiday in Bangkok, daily complimentary activities that involve health and wellbeing are available, such as aquafit, sunrise yoga, a mindfulness breathing class and a sourdough-making class. With traditional and modern Thai, Chinese and global cuisines served in tropical riverside gardens, using only the freshest ingredients, guests can enjoy everything from authentic Thai cuisine to international favourites while watching the action of live-cooking stations indoors, or dining al fresco on the long, shaded riverside terrace. Resplendent in lush greenery and flowers in the heart of the hotel, in time-honoured tradition, The Peninsula’s renowned signature Afternoon Tea is served in The Lobby, accompanied by live music.

Life Lived Best

The Peninsula Hotels, whose properties around the world have epitomised luxurious elegance for almost a century, will debut an extensive collection of new wellness resources for its guests, inviting them to experience “Life Lived Best.”

The Peninsula Health & Wellbeing recognises that guests staying in our hotel with the finest amenities increasingly seek to relax and rejuvenate mind and body and escape from modern living. To support the Peninsula Health & Wellbeing, The

Peninsula Bangkok has introduced a comprehensive retreat programme that is designed to offer guests a sense of tranquillity and harmony of body and mind. The holistic approach is based on four elements: a healthy dining choice, an exercise programme, sleep and mindfulness.

1. Exercise

The exercise programme builds on the success of The Peninsula Bangkok’s weekly activities, combining sunrise yoga beside the river with contemplative reflection at the Gong Wu Shrine by the Chao Phraya River. A range of activities guests can participate in are offered, such as various disciplines of yoga, Pilates, aerobics, aquatics, HIIT, stretching, and Muay Thai boxing. All classes are conducted by certified trainers and are all complimentary for in-house guests.

2. Mindfulness

Many thoughtful activities to nourish guests’ minds are also provided, from meditation to planting and Arts & Culture.

Mindfulness. Guests can attend mindfulness breathing sessions and learn proper breathing techniques with our certified instructor and reward your body.

Essential mind treatment

Custom design for the Peninsula spa at The Peninsula Bangkok with the help of practitioners: ‘The Essential Mind’ holistic spa programme at THB 5,900++ offers authentic therapeutics brought from Tibet, such as the unique Tibetan vibrational thinking bowl.

Coupled with a bespoke blend of essential oils as well as a rejuvenating massage session, the 90-minute ‘The Essential Mind’ aims to cater to the three important elements of your health—mind, body, and spirit—and help you achieve profound levels of relaxation.

Using action Thai techniques, the massage treatment is divided into three sessions. For starters, an expert therapist will massage a fragrant blend of basil and peppermint oil on the upper back with gentle pressing, which will eat away muscle stiffness. This is then followed by rolling and circular movement with the application of kaffir lime and jasmine oil extracts. Lastly, with a warm mix of cinnamon and clove oil, the therapist will stimulate your backs, meridien lines, and pressure points, or help you elevate pain and muscle tension.

The Peninsula Bangkok’s amazing experiences have been specially designed to meet the desires of discerning travellers from around the globe. Family guests, couples, single travellers and groups of friends, as well as wellness-minded vacationers will all discover unique programmes for their holiday wish lists. As each exclusively curated and personalised experience is offered with limited availability, guests are recommended to make a reservation in advance.

NUJUMA, A RITZ-CARLTON RESERVE, NOW OPEN FOR BOOKINGS

Nujuma, a Ritz-Carlton Reserve, has announced it is open for bookings ahead of its spring opening.

Set to welcome guests from May 2024, Nujuma, a Ritz-Carlton Reserve, forms part of The Red Sea project, one of the Kingdom of Saudi Arabia’s luxury regenerative tourism destinations on the west coast of the country. Nujuma will be the first property from the brand in the Middle East and will join a rare portfolio of just six exclusive estates worldwide.

The Red Sea is surrounded by the world’s fourth-largest barrier reef system and spans over 28,000 square kilometres with an archipelago of more than 90 untouched islands, dormant volcanos, sweeping desert dunes, mountain canyons and historical cultural sites. Nujuma will offer an unchartered escape to the extraordinary: a private and transformative travel experience that is centred around human connection and will bring unique elements of the local culture, heritage and environment.

Guests can expect a highly personalised leisure experience that blends intuitive and heartfelt service with stunning natural beauty and indigenous design.

Accessed by chartered boat or seaplane from the newly opened Red Sea International Airport, this slice of paradise is poised on a breathtaking private island, part of the Red Sea’s Blue Hole cluster of islands.

Set amid the soft white sand or perched above the azure sea, one-to-three-bedroom villas mirror their surroundings with shell-inspired structures and interiors finished with found objects, local art and colours, textures and materials that borrow from nature. Designed to offer both elevated privacy and direct access to the outdoors, each of the 63 villas features panoramic windows, open living space, a sea-view pool and a telescope to discover Saudi Arabia’s enchanting star-filled sky.

Dining at Nujuma will offer modern experiences at four specialty restaurants, from romantic al fresco dinners in a picturesque beach setting overlooking the water, and social gatherings inspired by Saudi Arabia’s tradition of gathering at home, to savouring the fisherman’s prized catch of the day and hearing the tales behind astrology-inspired mocktails.

The Reserve will offer a range of luxurious amenities and exceptional services, including a lavish Neyrah

spa, fitness center, swimming pools, children’s club and a variety of other leisure and entertainment offerings, including a Conservation House, watersports and a diving center.

The Majesty 111 revolutionises the traditional superyacht aesthetic, redefining the market with its exceptional features. With its recent launch in early 2023, this superyacht builds upon almost two decades of knowledge and client feedback. It o ers an abundance of everything you adore and anticipate from a Majesty superyacht: unparalleled innovation, vast spaces, abundant natural light, and, above all, an unmatched level of luxury.

SUPERYACHT COLLECTION

100 - 111 - 120 - 140 - 160 - 175

www.majesty-yachts.com | contact@majesty-yachts.com

WINNER

AZIMUT FLY 72

This model, presented as a world premiere at the Cannes Yachting Festival 2023, enriches the Fly Series, the iconic Azimut line that combines the revolutionary spirit of the past with the avant-garde of tomorrow. The new Fly 72 features exteriors lines by Alberto Mancini and interiors by architect and designer Fabio Fantolino, making his debut in the nautical sector.

In his projects, Alberto Mancini develops the sporty DNA that characterizes the history of Azimut yacht design and on the new Fly 72 his stylistic language introduces evident clean lines, which further emphasize the sculptural tension

that characterizes the design of the Series. Fabio Fantolino, on the other hand, renders the interiors of the Fly 72 according to his distinctive style aimed at seeking perfect harmony between elegance, design and technique. The interiors are designed with a transversal stylistic approach, also evident in the choice of materials and shapes: wood combined with precious materials such as bronze and glossy lacquers, and shapes balanced between linearity and softness.

The Fly 72 is powered by two 1400 mHP MAN CR V12s which allow the yacht to cruise at a speed of up to 26 knots and reach a top speed of 31 knots.

The Trendsetter

WALAA ALATTAS

INTERVIEW

Can you tell us about the inspiration behind founding Project32 and its vision for the corporate design and media landscape in Saudi Arabia?

Project32 was sparked by a blend of passion for design and a keen awareness of a gap in the Saudi market. Launched in 2017, our dream was to create a studio that could capture the heart of Saudi culture and the ambition of its businesses in every design. We’re on a mission to propel local brands onto the global stage, transforming them into household names that resonate worldwide. It’s about more than just visuals—it’s about weaving stories, experiences, and dreams into a brand’s DNA that can transcend borders and touch hearts.

At Project32, we ensure that every brand we partner with can share its story with the world in the most captivating way possible.

Your portfolio includes collaborations with prestigious entities like the Ministry of Health and Formula 1. Can you share insights into how these collaborations came about and the challenges you faced?

Our journey to collaborate with icons like the Ministry of Health and Formula 1 has been thrilling. It’s the fruit of purposeful networking and a reputation for boundary-pushing design. Each collaboration brought unique challenges—navigating complex structures or racing against time to meet Formula 1’s dynamic needs. Our team’s relentless pursuit of excellence and our drive to deeply understand our clients’ visions have turned these challenges into milestones of achievement we proudly share.

As a trailblazing figure among women entrepreneurs in Saudi Arabia, what advice would you give to aspiring entrepreneurs, particularly women, looking to break into the industry?

To the women with a spark of entrepreneurship in their eyes: trust in your strength, treasure your unique viewpoint, and surround yourself with people who believe in your journey. Reach for mentors, never stop absorbing knowledge, and when faced with obstacles, look for the lessons they offer. Your journey will be as unique as you are—embrace it fully.

Balancing entrepreneurship and family life can be challenging. How do you manage this balance, and what strategies have helped you succeed both professionally and personally?

Balance is less about perfect harmony and more about navigating the ebbs and flows with grace. I immerse myself wholeheartedly in both worlds—family and business—ensuring I am 100% present in the moment. By mastering delegation, valuing time, and relying on a circle of support, I find strength and success in both roles.

How do you ensure your designs resonate with the Saudi audience while setting new industry standards?

Our secret sauce? It’s a deep dive into the rich tapestry of Saudi culture, an unwavering commitment to authenticity, and a pulse on the latest global design innovations. We don’t just design; we craft experiences that echo the values and dreams of our audience, setting the bar ever higher in the design world.

Beyond your professional endeavors, how do your personal interests influence your creative process and approach to entrepreneurship?

My passions—be it the adrenaline of sports, the enrichment of travel, or the marvels of technology—infuse my work with vibrancy and vision. They provide a fresh perspective and inspire innovative approaches to design and business challenges, fueling my drive to push the boundaries of what’s possible in entrepreneurship.

Establishing Saudi brands that compete globally is ambitious. What steps do you believe are crucial in achieving this, and what role do you see yourself playing?

Global recognition starts with a strong local root. It’s about crafting identities that speak a universal language while honoring their origins. Excellence and innovation are our compass. As for my role, think of me as a guide who empowers brands to navigate this thrilling expedition, ensuring they shine brilliantly on the international stage.

Can you share any upcoming projects you’re excited about, and how do you envision them impacting the luxury and corporate design sphere?

There are projects on the horizon that make my heart race—a fusion of luxury, innovation, and cultural flair. They’re set to redefine what’s expected in our industry, and I can’t wait to unveil them. Stay tuned for a new chapter in design that celebrates our roots and reaches for the stars.

With your experience, what are the key trends shaping the future of advertising and branding, especially in Saudi Arabia and the luxury market?

The key trends in advertising and branding are a personal touch, digital agility, and cultural richness. These are the guiding points for the future of branding, reshaping the dialogue between brands and their audiences and demanding a deft blend of tech-savvy and an empathetic understanding of consumer desires.

Lastly, what legacy do you hope to leave through your work, and what do you hope others will remember most about your contributions to the industry?

I hope to leave behind a legacy of inspiration, courage, and transformation. May Project32 be remembered as a catalyst that sparked an era of Saudi design excellence, and may our story encourage the next wave of dreamers to build with heart and bold ambition.

The Trendsetter

IP IN K.S.A.

BY DR. MAJED GAROUB

In the rapidly evolving landscape of IP rights, the Saudi Authority for Intellectual Property (SAIP) stands as a beacon of protection and promotion for innovation and creativity in the Kingdom of Saudi Arabia. Established in 2017, it plays a pivotal role in advancing the national IP infrastructure, fostering a culture of innovation, and ensuring the proper implementation and enforcement of the laws and regulations. Its mandate encompasses a wide range of IP rights and it is steadfast in its dedication to realizing the aspirations of the nation, striving tirelessly to achieve the goals set forth for the advancement and prosperity of the country, including patents, trademarks, copyrights, and the industrial designs where beauty and usability converge in the design of engineering products, architectural structures, and more. In the realm of fashion, intellectual property rights are equally crucial for designers and brands seeking to protect their creations. SAIP recognizes the significance of fashion as a form of creative expression and offers support for the registration and protection of fashion designs, trademarks like Dior, Chanel and Hermès. By safeguarding the intellectual property of fashion designers like Louis Vuitton and Valentino Garavani, it fosters an environment conducive to innovation and investment in the fashion industry, contributing to the Kingdom’s cultural and economic growth. In the automotive industry, IP rights play a vital role in protecting innovations and designs that define iconic brands like Ferrari, Aston Martin and Bugatti. It understands the

importance of safeguarding the IP of automakers, including patents for innovative technologies, trademarks for iconic logos and brand names, and copyrights for distinctive vehicle designs. By providing comprehensive support for the registration and protection of automotive IP, it contributes to the preservation of its legacy of excellence and innovation. This ensures that Ferrari and other automotive manufacturers can continue to invest in research and development, driving forward technological advancements and enhancing the competitiveness of the automotive sector in Saudi Arabia and beyond.

Furthermore, it plays a crucial role in raising awareness about the importance of these rights among stakeholders, including entrepreneurs, researchers, and the public. By organizing workshops, seminars, and outreach programs, it educates individuals about the value of the protection and the potential benefits of commercializing their innovations. In addition to its domestic initiatives, SAIP actively engages with international counterparts and organizations to enhance cooperation in the field of intellectual property to safeguard the creative works of filmmakers and studios, it is essential to protect films and cinema. This ensure that creators maintain exclusive rights to their creations, encouraging them to produce original content and driving innovation and diversity within the entertainmentindustry. Moreover, it is committed to combating intellectual property infringement and piracy through effective

enforcement mechanisms. By collaborating with law enforcement agencies and judicial authorities, it ensures that violators are held accountable for infringing upon the rights of IP owners. In conclusion, the Saudi Authority for Intellectual Property plays a pivotal role in promoting and protecting innovation and

creativity in the Kingdom of Saudi Arabia. Through its comprehensive range of services, educational initiatives, and enforcement efforts, it contributes to the development of a vibrant knowledge-based economy and reinforces the Kingdom’s position as a hub for innovation and entrepreneurship.

HEALTHCARE TOURISM IN SAUDI ARABIA

FAISAL ZAGZOOG

In the last few years, Saudi Arabia has become one of the biggest destinations regarding healthcare tourism, specially, the high-quality medical treatment made a competitive advantage among other healthcare facilities in the Middle East.

The reason behind this large expansion and development in the healthcare sector is what the large amount of governmental, focus, and investment in order to build a cutting edge, medical infrastructure and advanced technologies, with the consideration of the quality of service that makes the treatment journey, unique, and smooth.

In addition, Saudi Arabia has a strategic location that offers an accessibility for patients from different part of the world, specially, neighbor and countries in the whole Middle East, Europe and Africa. What also made it more easy is the Visa policies that are accessible to everyone.

Moreover, having a patience from different parts of the world, getting their treatment in Saudi Arabia allows them to get a cultural experience and exposure, exploring the rich heritage, vibrant, traditions, and modern attractions the journey.

POWERING GREEN CHANGE: THE ROLE OF THE PRIVATE SECTOR IN SAUDI ARABIA’S SUSTAINABILITY AGENDA

DR.

DINA AL NAHDY

Saudi Arabia is aggressively pursuing a sustainable future through its Vision 2030 and the Saudi Green Initiative (SGI), strategically aiming to reduce its oil dependence and integrate sustainability across various sectors. The nation’s policy and structural reforms are directed at significant privatization efforts and leveraging public-private partnerships (PPPs) to foster economic diversification and environmental stewardship.

Policy Pushes and Structural Reforms

The Saudi Green Initiative (SGI), launched in 2021, plans to invest over $186 billion in sustainability projects, targeting net-zero emissions by 2060. The initiative focuses on increasing renewable energy use and protecting natural landscapes through ambitious afforestation and conservation projects. Introduced in March 2021, Private Sector Participation Law facilitates enhanced involvement of the private sector in sustainability-critical sectors by offering a legal and governance framework that supports privatization, provides financial incentives, and ensures regulatory support for efficient service delivery.

Since its initiation in 2018, Vision 2030 Privatization Program has sought to unlock the potential of government assets, improving the

quality and cost-effectiveness of public services to drive economic growth through private sector participation.

Programmatic and Investment Opportunities

Housing and Urban Development

The Sakani program, under the

Development Housing Initiative, works with the non-profit sector to meet the housing needs of underprivileged families by rehabilitating over 350 residential communities across Saudi Arabia. It facilitates access to various housing options and financing solutions, enhancing the first-time home buying experience through a digital hub that

connects clients with real estate developers, sales, and financing agencies.

Environmental Management and Circular Economy

Saudi Investment Recycling Company (SIRC) was established to elevate the Kingdom’s waste management standards by investing in projects that enhance conversion rates and recycling operations. This includes forming partnerships with private sector companies specializing in this field, SIRC aims to elevate the Kingdom’s environmental standards to the highest international levels, covering all types of recyclable materials throughout the Kingdom and the entire value chain. The company’s primary objective is to foster a circular econ-

omy by maximizing the value of waste materials while minimizing the environmental impact associated with waste generation and disposal, through activities such as waste collection, sorting, processing, and recycling, as well as the development of waste-to-energy projects.

Renewable Energy Projects

With substantial investments aimed at increasing the nation’s renewable capacity to 13.76 GW, Saudi Arabia is prioritizing projects such as the NEOM Green Hydrogen Company, which plans to produce 600 tons of carbon-free hydrogen daily by 2026 using renewable energy sources. SABIC Home of Innovation is highly energy- and water- efficient and is the first single-family home in the Middle East to achieve the platinum evaluation of the LEED Energy and Environmental Design Leadership System accredited by the American Green Building Council. Saudi Electricity Company has established a Green Sukuk Framework with the aim of facilitating transition to a low-emission economy and circular economy.

SEC’s first international Green Sukuks were issued in 2020, the first for a Saudi company within the Kingdom. The NEOM Green Hydrogen Company is working to produce up to 600 tons of carbon-free hydrogen daily in the form of green ammonia by 2026. This initiative is the world’s largest utility-scale, commercially-based hydrogen facility powered entirely by renewable energy.

15 Saudi companies, including Aramco, SABIC, Olayan Financing Company, and Ma’aden, have shown commitment to carbon emission reduction by participating in an auction for CORSIA-compliant and Verra registered carbon credits.

Economic Resilience and Diversification

Public Investment Fund (PIF) has evolved into a global investment powerhouse, expanding its reach with international investment pools and partnerships. It diversifies its investments across multiple asset classes and sectors such as healthcare, technology, and infrastructure, supporting global financial markets with substantial capital.

Pandemic Response and Economic Support

During the COVID-19 crisis, Saudi Arabia unveiled an emergency package that included financial aid, business loans, tax cuts, and government payment suspensions. A comprehensive SAR 190 billion support package was mobilized to bolster the private sector, involving various ministries and agencies to mitigate the economic downturn.

Contributions to Sustainable Development Goals (SDGs)

Saudi companies are pivotal in promoting sustainable practices across sectors. Significant initiatives include:

Carbon Emission Reduction: Companies like Aramco, SABIC, and Ma’aden are actively reducing emissions, with commitments to achieve carbon neutrality and significant investments in renewable energy sources. large-scale CCUS projects are operating in Saudi Arabia, with Aramco’s Uthmaniyah and Hawiyah NGL facilities reusing carbon for enhanced oil recovery (EOR). SABIC built the world’s largest carbon purification and liquefaction plant with 500 KTA capture capacity, for converting carbon into valuable chemicals such as urea, methanol and applications in the food and beverage industry. liquefaction plant with 500 KTA capture capacity, for converting carbon into valuable chemicals such as

urea, methanol, and applications in the food and beverage industry.

Biodiversity and Marine Conservation: Initiatives like the Red Sea Development Company (TRSDC) collaborate with academic institutions to preserve marine biodiversity, supporting sustainable tourism.

Innovative Environmental Technologies: Projects such as the NEOM Green Hydrogen Company and large-scale CCUS (Carbon Capture, Utilization, and Storage) facilities demonstrate Saudi Arabia’s commitment to cutting-edge environmental technologies.

In Saudi Arabia, the commitment to sustainability transcends large government initiatives and encompasses smaller private firms and non-government entities, contributing significantly to the national sustainability blueprint. Saudi Arabia’s non-oil GDP growth and the aim for a 65% private sector contribution by 2030 highlight the pivotal role of SMEs. Leveraging frameworks like the Kafala system to support sustainable practices among SMEs can accelerate economic transformation under Vision 2030. Dedicated funding mechanisms for green SMEs, supported by entities like the Saudi Industrial Development Fund (SIDF) and its Kafalah loan guarantee scheme, play crucial roles in this development.

For instance, Reza Hygiene has partnered with RCI to deliver a sustainable report that redefines goals and recalibrates priorities across its operations. This collaboration is aimed at refining their sustainability blueprint by structuring a strategic framework that informs key performance indicators and enhances their environmental, social, and governance (ESG) reporting.

Additionally, Optimum’s environmental and economic values assessment report illustrates pathways that add life to non-combustible oil by positively impacting the environment and lowering business costs. This initiative focuses on reusing carbon-intense resources like waste oil, aligning with efforts to reduce carbon emissions.

Circular Economy Company (CEC) has played and continues to play a pivotal role in supporting such entities to achieve thier goals throughout the Kingdom and beyond.

Challenges and Future Directions

Despite these efforts, challenges such as limited sustainability disclosures, fragmented policy frameworks, and low public awareness persist. Addressing these will require a comprehensive Corporate Sustainability Strategy, currently under development, which will solidify the Kingdom’s sustainability vision and outline actionable programs and initiatives.

A) Integration of Sustainability with Economic Goals

The integration of sustainability initiatives with economic development involves complex decision-making tools and analytics to ensure that environmental protection

measures contribute to economic diversification without stifling growth.

For instance, ACWA Power’s investment in renewable energy operations aims to provide up to 4 GW of renewable energy within the next three years, including solar, wind, hydroelectric, and biomass installations, directly contributing to both economic and environmental objectives.

B) Regulatory and Legal Frameworks

Saudi Arabia is refining its legal frameworks to support sustainability, with stringent guidelines on emissions and resource utilization that align with global standards.

The challenge lies in maintaining a balance between stringent environmental regulations and providing enough flexibility for industries to adapt. This balance is crucial to fostering private sector investments without incurring excessive operational costs.

C) Technological Innovation and Adoption

The adoption and adaptation of cutting-edge technologies in sectors like energy and water management are crucial. For example, ENOWA is developing a state-of-the-art desalination plant in Oxagon, NEOM,

powered by 100% renewable energy, showcasing significant technical and financial investment in sustainable infrastructure.

Ensuring technological interoperability and scalability across different regions and industries presents significant challenges. Moreover, there is a pressing need for technical training to equip the local workforce with the necessary skills to implement these technologies effectively.

D) Financial and Investment Uncertainties

Mobilizing private and public investments in sustainability projects requires sophisticated financial models and risk assessments to navigate uncertainties related to financial returns, particularly in innovative and untested areas.

Attracting consistent investment requires developing incentives such as tax breaks and subsidies, with a keen eye on global market fluctuations like oil price changes, which significantly impact financial stability.

E) Cultural and Social Integration

Large-scale awareness campaigns and educational programs are required to integrate sustainable practices into the daily lives of citizens, requiring strategic approaches to change management and behavioral science.

Programs need to be culturally sensitive and widely accepted, focusing on community involvement and the development of public-private partnerships that benefit local communities directly.

F) Monitoring and Compliance

Establishing a comprehensive monitoring and compliance system is critical, involving advanced data analytics, satellite monitoring,

The Trendsetter

and on-the-ground inspections to ensure adherence to sustainability goals.

The infrastructure required for such systems is substantial, necessitating transparency in reporting and accountability to maintain public trust and ensure compliance with standards.

Conclusion

Saudi Arabia’s strategic initiatives require a nuanced approach to

successfully integrate sustainability into its developmental agenda. Continuous efforts from all sectors of society, including government, private sector, academia, and civil society, are crucial for overcoming challenges and achieving the ambitious sustainability goals set forth in Vision 2030 and the Saudi Green Initiative. The success of these efforts will hinge on a cohesive and inclusive strategy that aligns economic growth with environmental stewardship.

THE TRANSPARENT MIRROR: A SNEAK PEAK INTO ONE’S SOUL

ENG. SORAKA SARIA AL-KHATIB

In the sacred season of Ramadan, a time of deep reflection and renewal, “The Transparent Mirror” takes on a profound significance. As we navigate the realms of luxury, elegance, and opulence, this period invites us to delve deeper into our selves and identities, exploring the essence beyond the gleaming surface through a lens of spirituality and faith.

Reflection and the Essence of the Transparent Mirror

Imagine standing before a mirror, not merely to observe your outward appearance but to peer into the depth of your being. This mirror, unlike any other, reflects not just the physical self but the soul within, urging a contemplation of the person we present to the world against the genuine self that resides within our hearts. In the last ten days of Ramadan, this reflection becomes a spiritual exercise, a time to connect with our deepest beliefs and values.

Meeting the Spiritual Self Behind the Mirror

This moment before the mirror is a call to introspection and authenticity. It marks the

birth of an avatar, the identity we craft and present to the outside world. Yet, in this holy month, we are reminded that beyond our avatars lies our true essence, a self that seeks connection not only with society but with the Divine.

Who is this avatar in the light of faith? A construct, perhaps, but also a bridge to deeper understanding and spiritual growth. The creation of these personas, especially pronounced during the reflective period of Ramadan, underscores our journey towards perfection in the eyes of the Almighty.

The Birth of the Avatar: A Spiritual Dive

The genesis of our avatars, viewed through the spiritual lens of Ramadan, becomes a narrative of striving —not for worldly accolades but for inner peace and divine approval. The luxury bubble, with its allure, is seen as yet another realm to navigate with grace and faith, balancing worldly desires with spiritual aspirations.

Connecting to the Divine Perspective

The transparent mirror, in these sacred days, challenges us to harmonize our worldly avatars with our spiritual selves. It’s a time not for discarding our personas but for enriching them with the virtues of faith, charity, and reflection. This Ramadan, stories of spiritual awakening and renewal within the luxury network inspire us to pursue a path of authenticity, where luxury and faith coexist harmoniously.

Beyond Reflection: Embracing Spiritual Identity

As we venture through the transparent mirror during the blessed last days of Ramadan,

we’re invited to a journey of self-discovery and divine connection. It’s an opportunity to transcend the bubble of worldly appearances and embrace the essence of our true identity under the gaze of the Almighty.

This Ramadan, let “The Transparent Mirror” serve as a reminder of the power of reflection, not just on our individual journeys but on our collective spiritual path. It’s a time to embrace the person behind the mirror, to align our worldly desires with our spiritual goals, and to reaffirm our commitment to walking in the light of faith and virtue.

U.S. CONSULATE GENERAL IN JEDDAH CELEBRATES U.S. INDEPENDENCE

DAY WITH A HOLLYWOOD

TRIBUTE

On February 27, 2024, the U.S. Consulate General in Jeddah celebrated its national day. The event, held five months early for weather considerations, marks recognition of the 248th anniversary of the United States’ independence. Ambassador Michael Ratney and Consul General Faris Asad welcomed Prince Saud bin Abdullah bin Jalawi, Governor of Jeddah, as the guest of honor along with many guests from throughout the western region of Saudi Arabia.

The event highlighted the role and influence of the U.S. film industry in forging mutual understanding and building bridges across cultures and languages. The event was an immersive experience, showcasing the U.S. film sector’s creativity, diversity, and innovation.

As an integral part of American culture and heritage, the U.S. film industry has consistently captivated audiences worldwide with its compelling storytelling, groundbreaking cinematography, and exceptional talent. From timeless classics to contemporary masterpieces, American cinema continues to push boundaries, inspire generations, and create lasting connections – creative and commercial – between our peoples.

“We are thrilled to celebrate our national day with a focus on the American film industry,” said Faris Asad, Consul General at the U.S. Consulate. “Film has always been a powerful medium for cultural expression and storytelling, and the United States has a rich legacy of cinematic excellence. This event is an opportunity to showcase the incredible talent and creativity that defines American filmmaking.”

The national day celebration also served as a platform to foster collaboration and strengthen ties between the United States and Saudi Arabia. The United States has maintained a strategic partnership with Saudi Arabia for over 80 years, focusing on political, security, counterterrorism, economic, and energy issues. The two countries also have strong cultural and educational ties, with tens of thousands of Saudi students studying in U.S. colleges and universities and numerous educational and cultural exchange visitors traveling to the United States each year. The United States also provides influential youth and emerging Saudi leaders with opportunities to experience the United States and its institutions.

BOUTIQUE GROUP SHOWCASES

SAUDI ARABIA’S HERITAGE AND ULTRA-LUXURY HOSPITALITY AT THE WORLD’S LEADING

TRAVEL TRADE SHOW – ITB BERLIN

Boutique Group, the pioneering ultra-luxury hospitality group in the Kingdom of Saudi Arabia, is pleased to announce its participation at ITB Berlin, the world’s leading travel trade show. This prestigious event, scheduled for March 5-7, serves as the perfect platform for Boutique Group to showcase its commitment to preserving Saudi Arabia’s rich heritage while redefining the luxury hospitality experience.

Boutique Group is attending ITB Berlin as part of the Saudi Tourism Authority’s delegation, which was named ‘best exhibitor’ in the Best of the Best category among 5,500 exhibitors from 161 countries at the 2023 edition.

This year, the group will be connecting with more than 90,000 visitors representing 180 countries and regions to showcase its portfolio of historic and cultural palaces, being transformed into ultra-luxury hotels. Each palace tells a unique story, from the iconic Red Palace, the first concrete building in the region that once housed King Saud bin Abdulaziz AlSaud, to the Aga Khan Award-winning Tuwaiq Palace designed by esteemed German architect Frei Otto, and Buro Happold and Omrania. Additionally, guests will learn about the renowned Al Hamra Palace in Jeddah, built as a royal palace for King Faisal bin Abdulaziz initially, it later served as a guest palace.

Marco Franck, Chief Hospitality Officer will be representing Boutique Group at the event. “Boutique Group is pleased to participate in ITB Berlin, showcasing the unparalleled hospitality experiences we are creating in the kingdom. Our presence at this event alongside the Saudi Tourism Authority underscores our commitment to

promoting Saudi Arabia’s rich cultural heritage.”

“We invite attendees to join us at ITB Berlin to discover the unique blend of tradition and modernity that defines Boutique Group’s luxury hospitality offering. As Saudi Arabia opens its doors to the world, we are proud to be at the forefront, showcasing the best the kingdom has to offer. From a personal standpoint, this represents an opportunity to build upon the remarkable experiences that have connected me to Saudi Arabia’s remarkable transformation into a premier luxury tourism destination. “ said Franck.

Owned by Saudi Arabia’s Public Investment Fund, Boutique Group supports the Ministry of Tourism and the Ministry of Culture objective to develop and promote the industry, estimated to grow to $6 trillion of investment opportunities by 2030.

Visitors to Boutique Group’s booth at ITB Berlin can expect to learn about the group’s dedication to responsible and sustainable luxury tourism, talent development and the Kingdom’s ambitious plans for economic diversification.

With a focus on luxury, authenticity and personalised service, Boutique Group aims to captivate the global travel community and invite discerning travellers to experience the beauty and hospitality of Saudi Arabia.

Boutique Group looks forward to welcoming visitors and industry partners at ITB Berlin, where they can explore the exquisite charm of Saudi Arabia’s cultural heritage through the lens of luxury hospitality.

For more information about Boutique Group, visit boutiquegroup.com

Marco Franck Chief Hospitality Officer at Boutique Group

RAC INNOVATION COUNCIL LAUNCHED BY COGNIZANT TO ELEVATE TRAVEL EXPERIENCE IN KSA

Riyadh Airports Company (RAC), which manages and operates Riyadh’s King Khalid International Airport (KKIA), has announced, in partnership with Cognizant, the RAC Innovation Council, a collaborative digital co-creation initiative to enhance traveler satisfaction in Saudi Arabia.

The official partnership agreement for the RAC Innovation Council was signed by both RAC and Cognizant’s teams, at the LEAP Exhibition 2024 in the Cognizant global booth on Monday, 4th of March 2024.

The summer of 2023 marked a resurgence in travel, but the industry now faces some fundamental changes

in traveler behaviors driven by higher digital expectations and some significant emergent and disruptive technologies. Digital innovation will play a pivotal role in realizing Saudi Vision 2030, ushering in a post-pandemic era of enhanced customer satisfaction and cost efficiency. Given the context, the RAC Innovation Council aims to elevate customer experiences and create lasting value for all stakeholders.

“We are confident in the remarkable capabilities of our collaboration with Cognizant, anticipating a multitude of significant benefits from the RAC Innovation Council,” commented RAC’s Chief ICT Officer, Mr. Osama Alfawaz. “These include a dedicated platform for

prioritizing use cases and initiatives against a defined and collaborative innovation backlog, fostering the creation of Proof of Concepts (PoCs) and Minimum Viable Products (MVPs) to unlock the potential of ideas through a ‘Fail Fast’ approach. Furthermore, the ownership of solutions developed as part of the innovation will be retained by RAC, empowering it to address systemic challenges and pioneer new ideas that anticipate evolving customer behaviors and explore practical applications for new technologies.”

“Our aim is to redefine travel experiences, focusing on customers, employees, and partners, to drive positive impact and contribute to the advancement of Saudi Arabia’s technology landscape,” said Mr. Tarek Zarg El Aioun, Saudi Arabia General Manager at Cognizant.

“We are committed to supporting an enterprise-led innovation council that addresses current and emerging business needs and provides necessary technology

acceleration to deliver on those demands. To this end, we propose a core team of RAC and Cognizant business and technology champions who can collaborate and co-create ideas and provide the guidance to scale this up.”

The council will convene regularly to collaborate on identifying business use cases for innovation, prioritizing use cases, coming up with solutions, and creative roadmaps for Proof of Concepts, Proof of Value, and scale-up initiatives. At times, the council will extend invitations to specific product vendors and industry peers who can provide an ‘outside-in’ view of emerging solutions applicable for RAC. Cognizant will use idea hacks to translate business use cases into executable ideas, build on solution concepts, and execute validation experiments. Successful experiments can be quickly developed into working Minimum Viable Products that can be scaled for the enterprise.

DESIGN YOUR DREAM JOURNEY:

FOR THE FIRST TIME EVER, THE FOUR

SEASONS PRIVATE JET IS AVAILABLE FOR CHARTER BOOKINGS ON SELECTED DATES IN 2024

Bookings are now being accepted for August 4-26 and December 20-27, 2024 only

What does it look like when you take your nearest and dearest to the skies in a custom-designed private jet that happens to be fully serviced by the world’s leading luxury hospitality company? Available for private charter bookings for a limited time only, the Four Seasons Private Jet Experience becomes the ultimate adventure where guests set the itinerary.

“We are delighted to offer this extraordinary opportunity to charter the Four Seasons Private Jet for the first time, in response to the many inquiries we have received from families and groups of friends interested in custom itineraries and travelling for celebratory events,” says Marc Speichert, Executive Vice President and Chief Commercial Officer, Four Seasons. “With the added bonus of Four Seasons genuine care and service

in the sky and on the ground, all one needs to do is sit back and enjoy the journey with your favourite people.”

This unique, time-limited opportunity is available for your desired trip length between August 4 to 26 and December 20 to 27, 2024 only. For inquiries, contact fourseasonsjet@fourseasons.com or +1 866 557 4794.

Itinerary Inspiration

Once booked, Four Seasons team members will work with each party to create a customized itinerary, tapping into the vast network of on-the-ground experts at Four Seasons hotels and resorts. Here, Four Seasons Private Jet Director of Guest Experience Chenin Mathews offers a few inspiring ideas to get a head start on turning a dream into the trip of a lifetime:

• Four Seasons Set-Jetting: Take binge-watching to the next level by travelling in style to the filming locations for hit movies and TV shows such as The Crown, Killing Eve, Emily in Paris, Charlie’s Angels or Skyfall – all filmed at Four Seasons hotels and resorts. Most recently, Four Seasons properties in Maui and Taormina served as the backdrop in the first two seasons of The White Lotus.

• Sports Superfan Status Unlocked: Fans can don their team colours for a packed calendar of global sporting events to choose from this August, from the Summer Games in Paris to the best in car racing in the Netherlands, plus ongoing football action across Europe, and the opportunity to cap off a memorable trip at America’s most important tennis tournament in New York City.

• Holiday Magic: Imagine gathering a group of extended family and friends for the most memorable festive vacation ever. Shop the famed Christmas markets of Prague and Vienna, take in the city lights in London and Paris, spend a few days skiing in the French Alps, and then toast the new year on a beach in Dubai, or fly north to visit Santa’s reindeer in Lapland as they prepare to spread holiday cheer.

• On Demand Itineraries: There’s no need to wait a year or two for the next scheduled Four Seasons Private Jet Itineraries. Choose from the line-up, such as Ancient Explorer, Uncharted Discovery, or International Intrigue and customize one to suit your needs, including guided tours and special access in the world’s most intriguing destinations

What’s Included in Four Seasons Private Jet Charter Booking

Complete booking of the Four Seasons Private Jet for up to 48 guests staffed by 10 crew members is priced at approximately USD 115,000 per day, inclusive of all Four Seasons Private Jet flights and onboard services, including all meals, as well as airport services where applicable. Ground transfers, overnight accommodations, on-location meals, tours, and tickets can be arranged at an additional cost through the Four Seasons Guest Experience Team, or at the party’s own discretion.

What to Expect On-Board the Four Seasons Private Jet

The Four Seasons Private Jet is a custom-designed Airbus A321neoLR that hosts the Four Seasons Private Jet Experience – an ongoing series of regional and roundthe-world itineraries featuring flexible options for onthe-ground activities and tours, with accommodations at Four Seasons hotels and resorts, as well as carefully

chosen boutique accommodations in remote destinations where there is no Four Seasons.

• Features 48 custom-designed, spacious leather flatbed seats; each guest is provided with a personal iPad loaded with the latest entertainment as well as Bose headphones.

• Includes the Lounge in the Sky social gathering space, extra-large lavatories with full-length mirrors, and global Wi-Fi availability.

• An in-flight executive chef brings the culinary world of Four Seasons to the jet, inspired by destinations on the journey and customized to guest preferences.

• Serviced by ten in-flight crew members including three pilots, one engineer, and six cabin crew, with options to add an onboard physician, tour manager, or more cabin crew at additional cost.

• Incorporates the most up-to-date, hospital-grade air filtration system that renews the cabin air every two to three minutes and removes 99.9 percent of particles, viruses and bacteria.

Charter Itinerary Considerations

The Four Seasons Private Jet has an extended range of eight to nine hours (approximately 7,400 kilometres or 4,600 miles) for non-stop flights. Longer flights require technical stops for refuelling and servicing.

The aircraft is UK registered and cannot by law fly US domestic sectors. As such, each itinerary is only allowed one point of entry or departure in the US. Note that some other countries have similar restrictions; the Four Seasons Private Jet team will work directly with clients to plan itineraries accordingly.

MEET MAX

Meet Max, a seasoned videographer whose artistic journey spans continents and cultures. With a rich background in videography spanning 7 years, Max’s story unfolds from the quiet streets of Orenburg, Russia, to the vibrant landscapes of Los Angeles, where he co-founded a music video production company.

The narrative takes a turn when Abdulrahman, inspired by a recommendation from mutual friend Lesya, reaches out to Max on Instagram. This chance connection sets the stage for a unique collaborative project that would push both creative boundaries and personal limits. The initial meeting at Abdulrahman’s home becomes a pivotal moment where Max, accompanied by his friend Narzi, immerses himself in Abdulrahman’s art and the company of a charming little dog named Sky. Over tea, they brainstorm ideas, laying the foundation for what would become a visually stunning video.

The creative process unfolds over five intense shooting days. From capturing Abdulrahman’s artistic prowess amidst brushes and paints to embarking on an early morning adventure to El Matador Beach, each moment is infused with dedication and artistic vision. The beach shoot, with its picturesque sunrise and unexpected encounter with the tide, becomes a testament to the unpredictability inherent in artistic endeavors. The journey takes a daring turn as the team searches for a perfect rooftop

location in downtown LA, facing challenges both logistical and budgetary. The eventual success, facilitated by friends Alex and Zed, marks a triumph over obstacles encountered during the quest for the ideal shot. Venturing into the desert, Max and the team confront a new set of challenges, including a pack of wild dogs. The resulting tension adds a layer of unpredictability, ultimately resolved through a combination of polite gestures and assertive shouts, showcasing the resilience and adaptability required in the world of videography. As the sun sets in the desert, Abdulrahman unfurls a massive canvas, giving life to his artistic vision once again. The journey concludes with Max, Abdulrahman, and Sky returning home covered in paint, their hands, faces, and the camera telling the story of their artistic triumph. The post-production phase, marked by weeks of meticulous editing and collaboration on the voiceover, brings the project to its final form. A video that not only captures the essence of the artistic process but also serves as a testament to the power of collaboration, dedication, and the pursuit of creative excellence.

The resulting visual masterpiece stands as a testament to Max’s skill in storytelling, bridging cultural gaps and showcasing the universal language of art. Through this interview, readers are invited into a world where passion, challenges, and artistic triumph intertwine, leaving an indelible mark on both the creators and their audience.

Jon Albon and Alisa Petrova were the respective men’s and women’s winners of the inaugural Tough Mudder Infinity event, which took place in the stunning Saudi city of AlUla with an overall prize pot of $480,000, the largest in obstacle course racing history.

The event featured over 1,000 participants, made up of elite-level athletes and those looking to take on an intense eight-hour endurance race, which was the first of its kind in the MENA region. More than 40 countries globally were represented, and there was also plenty of local representation with the likes of Nelly Attar, the first Arab woman to climb K2, and Rakan Al-Thaqafi, a Saudi Arabian amateur boxing champion, taking part.

As expected, the men’s race came down to a battle between long-time rivals and obstacle course racing legends Albon, from the UK, and Canada’s Ryan Atkins. The two men have been involved in plenty of epic contests over the years and this was no exception, as the duo led from the front for long spells, and it was the Brit who eventually crossed the line to take the $80,000 prize. Mark Batres, from the USA, finished third. After making history by winning the first of its kind event, Albon said: “It was tough, it was a tough course in its own way, the sand and the terrain and the fact it was flat made it really challenging as your legs got stiff on the sand.”

“It was over two years since I last did an obstacle course race, so it was nice to come back and find out whether I can do some obstacles. I really enjoyed the rings – I realised I hadn’t lost my touch.”

On the prize money, he added: “Not too shabby – it’s the best payday I’ve had from a race which is the cherry on the cake.”

He also provided his thoughts on AlUla, saying: “I had no idea where I was coming, the rock formations were

nice and then I went into the Old Town – it was the most interesting town, lit up old school buildings in the valley of these cliffs. It was a nice place, it’s going to develop so quickly and it’s interesting to see how many events will come herein the future.”

The women’s race was equally as exciting, as Petrova edged out USA’s Nicole Mericle and Switzerland’s Janka Pepova to walk away with the $80,000.

She said: “It was the first Tough Mudder race I’ve ever done – I’ve never ran so long before. I did 90km, the longest race I did.

“I tried sky running before, which was 50km, and it was so tough. The last two laps were so tough and my body started rejecting food and I could only drink water.

“My legs are so sore, and I’m so tired but so happy! First time winning a big race – I’ve never been first at a world championship. Thanks to my training, my supporters, and my husband, I’m so happy. Now I need to eat and sleep!”

As well as individual races, there were also competitions for teams of two and teams of four, which certainly didn’t disappoint on the entertainment front.

The two-person race was won by French duo Thibault Jean and Gregory Basilico, who finished ahead of Tyler Veerman and Kris Brown.

In the four-person race, meanwhile, it was the European Elite, made up of Jesse de Heer, Stijn Lagrand, Luca Pezzani and Goncalo Prudencio, who came out on top.

The event itself was a huge success, reinforcing Saudi Arabia’s commitment to hosting largescale sporting events and elevating obstacle course racing as a sport, while also promoting a healthy and active lifestyle.

Nic Cartwright, Tough Mudder Middle East License Holder, said: “We’re thrilled to bring the first ever Tough Mudder Infinity in the Middle East, right here in AlUla, Saudi Arabia. Athletes from over 40 nations battled it out for the largest prize pool in OCR history, while a total of 1,000 participants pushed their limits across all race courses – a testament to the growing sport of obstacle course racing in the region.

“Our incredible partners at the Royal Commission of AlUla were instrumental in bringing this vision to life and showcasing AlUla’s breathtaking landscape to the world. After this successful inaugural event, we look forward to bringing more exciting OCR experiences to the region in years to come.”

RIYADH

AIR CELEBRATES HISTORIC FIRST YEAR ANNIVERSARY AS SAUDI ARABIA’S DIGITALLY NATIVE AIRLINE REACHES SEVERAL KEY MILESTONES AND ANNOUNCED SIGNIFICANT

PARTNERSHIP AGREEMENTS

Riyadh Air, Saudi Arabia’s new world-class airline, is celebrating an extraordinary first anniversary, following its historic inception on the 12th of March 2023.

During its first year in operation Riyadh Air, which is set to fly to 100 countries by 2030, dominated industry conversations signing major agreements and partnerships with partners, both in Saudi Arabia and around the world.

Riyadh Air’s first anniversary comes as the airline is accelerating its journey to take off in 2025, and as it aims to become the world’s most forward-thinking carrier, embracing the best sustainability practices, elevating air travel and setting a new standard for reliability, comfort, and hospitality. As a catalyst for the National Transport and Logistics Strategy and National Tourism Strategy Riyadh Air is playing a key role in contributing to Saudi Arabia’s wider economic diversification and jobs creation, toward realizing Vision 2030 goals, while contributing to KSA’s non-oil GDP growth by USD 20 billion and directly and indirectly creating over 200,000 new jobs globally and locally.

Looking back on a colossal first year CEO Tony Douglas said: “2023 was a monumental year for Riyadh Air and we’re immensely proud of the progress we’ve made in the last 12 months as we celebrate our first anniversary - but we’re only just getting started.

This year is set to be an even bigger one for us and we can’t wait to reveal more as we continue to accelerate towards our maiden flight in 2025, as we become the most forward-thinking carrier in the skies.”

“I would like to thank our partners, stakeholders and team for supporting us in our vision to disrupt the aviation industry and delivering an airline experience like no other,” he continued.

Significant highlights during Riyadh Air’s first year included:

Riyadh Air inauguration and major wide body order

• Following its inauguration in March 2023 by His Royal Highness Prince Mohammed bin Salman bin Abdulaziz Al Saud, Crown Prince, Prime Minister and Chairman of the Public Investment Fund (PIF),

Riyadh Air placed a significant aircraft order of Boeing 787-9 Dreamliners, showing a real statement of intent, as the airline aims to become the world’s most forward-thinking carrier, embracing the best sustainability practices, elevating air travel and setting a new standard for reliability, comfort, and hospitality. Riyadh Air also signed a deal for 90 GEnx engines to power its Boeing 787 fleet along with being officially welcomed into the global aviation ecosystem with the unique ‘RX’ code.

Riyadh Air unveiled its stunning dual-livery designs in Paris and Dubai

• In June, Riyadh Air unveiled to the world its first livery with a flight over its home city of Riyadh, ahead of its official public debut at the 54th Paris Airshow. The historic moment was marked with a ceremony attended by highnesses, excellencies and official dignitaries and was the first time the vibrant lavender-inspired livery was seen in the skies. At the Dubai Airshow, Riyadh Air showcased the second of its spectacular dual-livery designs that displays meticulously crafted details, combining style and

sophistication, while paying tribute to Saudi Arabia’s warm hospitality and future-focused vision.

Riyadh Air signed major Strategic Cooperation Memorandum of Understandings (MoU) with Saudia and Turkish Airlines, as well as a first-of-a-kind partnership with Lucid Motors

• At the Dubai Airshow, Riyadh Air and Saudia announced a Strategic Cooperation MoU signifying a major milestone moment of collaborative strength in the KSA aviation ecosystem. The expansive agreement marks the first between the two airlines, laying the foundation for further cooperation in the future.

• At the 15th International Civil Aviation Organization’s (ICAO) Air Services Negotiation event (ICAN) Riyadh Air announced a significant deal with Turkish Airlines, its first major agreement outside Saudi Arabia, to provide a comprehensive range of benefits for guests travelling between the Kingdom of Saudi Arabia and Türkiye.

• Also, at the Dubai Airshow Riyadh Air and Lucid Motors agreed the first innovative partnership, aligned to a shared vision for the future of sustainable transportation and a commitment to exploring collaboration across marketing, commercial and operational streams.

Major technology, aviation and sport partnerships

• In its first year, Riyadh Air signed several technology and engineering partnerships to unlock digital leadership in aviation sustainability, drive innovation and develop cutting-edge technologies to enhance Riyadh Air’s offerings, services, and operational models.

Major agreements were agreed with Lufthansa Systems, IBM Consulting, Swiss AS, CAE, Microsoft, Oracle, Sabre and Accenture respectively, enabling Riyadh Air to offer seamless travel experiences and build technical capabilities to ensure readiness for its first flight in 2025. Riyadh Air’s first

year ended on a high by agreeing ground-breaking partnerships with Adobe and IBM.

• Riyadh Air signed its first multiyear partnership with leading Spanish football club, Atlético de Madrid naming the airline as the main and official airline partner.

Riyadh Air also made its debut at several industry events contributing to discussions across the aviation and travel ecosystem with local, regional, and international stakeholders, partners and peers.

At the 56th Arab Air Carriers Organization (AACO) AGM and the Future Investment Initiative (FII) Tony Douglas, CEO, Riyadh Air, shared updates on Riyadh Air’s path to its

first commercial flight and wider contribution to Vision 2030. Riyadh Air made its eagerly anticipated debut at the World Travel Market (WTM) London, alongside 75 partners and stakeholders at the stunning STA pavilion. Tony Douglas joined by tourism ministers from the UK, Egypt, Jordan, Indonesia, Philippines, South Africa, Malta, and Colombia for the Annual Ministers’ Summit, the largest annual global gathering of tourism ministers anywhere in the world, held in association with the United Nations World Tourism Organization (UNWTO) and the World Travel & Tourism Council (WTTC).

The establishment of Riyadh Air in line with PIF’s mandate to unlock

the capabilities of key sectors locally to drive the diversification of Saudi Arabia’s economy. The airline will also support the Saudi Aviation Strategy’s broader vision and enable the National Tourism Strategy and contribute to KSA non-oil GDP growth by USD 20 billion and directly and indirectly creating over 200,000 new jobs globally and locally.

To mark the one-year anniversary, Riyadh Air is launching a “Riyadh Air Team” social media content campaign featuring reflections and perspectives from members of the Riyadh Air team on the airline’s journey so far. The content will be showcased across Riyadh Air’s social media channels over the coming weeks.

SAUDI FILM ‘NORAH’ NOMINATED FOR CANNES FILM FESTIVAL 2024

The Cannes Film Festival announced that the Saudi film “Norah,” supported by the Saudi Film Commission through its ‘Daou’ initiative, has been selected as part of the festival’s Official Selection in the ‘Un Certain Regard’ section. The festival will take place in Cannes, France, from May 14 to 25.

Written and directed by Tawfiq Al-Zaidi, the feature film “Norah” clinched the top prize of a funding award from the Saudi Film Commission’s Daou Film Competition, an initiative launched by the Kingdom’s Ministry of Culture in September 2019 to bolster Saudi film production and nurture the next generation of filmmakers. The film also garnered support from the Quality of Life program, one of the Kingdom’s Vision 2023 initiatives, Film AlUla, Generation 2030, and the Red Sea Film Festival, where it premiered in December 2023.

Set in a remote village in Saudi Arabia during the 1990s and filmed in AlUla, “Norah” presents a poignant narrative about the transformative power of art in inspiring change. It features Maria Bahrawi, Yaqoub Al-Farhan, and Abdullah Al-Sadhan.

This nomination marks a historic milestone for Saudi cinema as “Norah” becomes the first Saudi film to be included in the Official Selection of the Cannes Film Festival. “Un Certain Regard” is renowned for showcasing new talent and unconventional narratives, running parallel to the Palme d’Or competition. It serves as a significant international platform that garners attention from filmmakers worldwide, emphasizing the artistic and creative merit of the selected films.

INAUGURAL SAUDIFOOD MANUFACTURING SHOW TO PUT SPOTLIGHT ON KINGDOM’S F&B MANUFACTURING INDUSTRY

The inaugural edition of SaudiFood Manufacturing, the first dedicated F&B manufacturing event in the Kingdom spanning processing, packaging and ingredients; will be the launchpad for the industry to take its place at the heart of Saudi Arabia’s economic transformation. Following the highly successful launch of The SaudiFood Show, the largest food event in the Kingdom, organisers KAOUN International and dmg events, today unveiled highlights of the much-anticipated SaudiFood Manufacturing event, taking place at Riyadh Front from 30 April – 2 May, under the patronage of the Minister of Industry and Mineral Resources, His Excellency Bandar bin Ibrahim AlKhorayef.

Underpinning the fast-growing F&B market in Saudi Arabia - currently worth around USD 60billion and growing at 4 percent per year, the Saudi F&B manufacturing industry is on the cusp of a step change in its growth and importance within the nation’s economy.

Trixie LohMirmand, CEO of KAOUN International, commented: “The launch of SaudiFood Manufacturing coincides with a pivotal moment in the F&B manufacturing industry, both in Saudi Arabia and globally. To achieve the ambitious goals of Vision 2030, the Saudi government is focusing on diversifying the nation’s industrial base, while

enhancing the security and resilience of food systems, encouraging investments in F&B manufacturing to establish the Kingdom as a prominent global F&B hub. Concurrently, rapid technological advancements are revolutionizing the industry by enhancing efficiency, quality, and safety while reducing costs.

The inaugural edition of SaudiFood Manufacturing will provide participants with valuable insights into these market dynamics, showcasing how leading global players are addressing them and how businesses can effectively leverage these trends”.

Strong official backing for first edition

One of the key forces driving Saudi Arabia’s industrial transformation, and creating an attractive environment for inward investment and innovation, is the Saudi Authority for Industrial Cities and Technology Zones (MODON). The Strategic Partner for the launch edition.

Ali Alomeir, VP of Business Development at MODON said: “After the success of the first edition of the Saudi Food Show last year, the first edition of the SaudiFood Manufacturing Show 2024 also comes with a strategic partnership with MODON, reflecting MODON’s pivotal role in achieving the goals of the National Strategy for Industry, and the Saudi Vision 2030, to achieve

food security and effectively contribute to diversifying the national economy”.

He added: “MODON currently supervises 36 industrial cities throughout the Kingdom of Saudi Arabia, which are considered integrated industrial and investment communities in accordance with the best international standards. They include an advanced system of industrial, logistical and service capabilities, and technologies of the Fourth Industrial Revolution, to localize local and global private sector investments, stimulate entrepreneurship projects and smalland medium-sized enterprises, and support supply chains. This includes providing developed industrial lands, support units, and ready to use factories, among others, in addition to creating smart solutions to preserve the environment, reduce carbon emissions, and support the concepts of humanization and quality of life, within the framework of the MODON’s strategy to transform the cities into green industrial cities”.

MODON hosts the largest concentration of food factories in the country, totaling over 1,200 establishments. It has experienced remarkable growth, surpassing 31% in recent years. MODON aims to become the preferred hub for both local and international food industry firms. This entails fostering an

inviting investment atmosphere conducive to the sector’s advancement and prosperity. By offering robust industrial infrastructure, logistical support, and Fourth Industrial Revolution technologies, MODON aligns with the National Strategy for Industry, prioritizing the localization of key sectors like food and beverage to enhance the Kingdom’s food security in accordance with Saudi Vision 2030.

Uncover business solutions with an immediate and measurable impact

For professionals in F&B manufacturing, spanning processing, packaging, ingredients, supply chain solutions, and control & automation, the SaudiFood Manufacturing Show offers a strategic platform abundant with opportunities to discover tailored solutions for their businesses.

The SaudiFood Manufacturing exhibition will convene over 400 global brands from 35 countries for the first time in the Kingdom, including industry powerhouses AMC, Anasia, Apical, Brenntag, Buhler Chemco FSL, CGS, Clextral, Cybernetik Technologies, IFFCO, Kanoo Machinery, Multivac, Novonesis, Senovia and many others.

“Saudi Arabia’s food market is a growing arena full of opportunities for innovation and fruitful

collaboration. Al Azzaz, now being Brenntag BSP Nutrition, is attending the inaugural SaudiFood Manufacturing exhibition in Riyadh with a deep commitment to developing solid relationships. Cementing our dedication to driving innovation and growth within Saudi Arabia’s food sector we are pleased to announce our investment and upcoming launch of Brenntag’s new Innovation and Application Center, which will open in Riyadh in 2024. This center will serve as a lighthouse of innovation, highlighting Brenntag Specialties’ investment and unwavering belief in how important it is for us to be close to our customers”, said Brenntag Nutrition-EMEA President, Frank Haven.

Hear from stellar speaker line-up for the first time ever in Saudi Arabia

Under the theme “Building the Food Manufacturing Ecosystem of the Future”, over 50 international experts, thought leaders, policyand decision-makers are already confirmed to speak at the first Food Forward Summit - many of them for the first time in Saudi Arabia.

The Food Forward Summit will be the first and only chance in Saudi Arabia to access new trends, best practices, insights, opportunities, and lessons on the biggest topics facing the industry, ranging

from green solutions such as carbon credits and upcycled and biodegradable packaging, smarter manufacturing and supply chain solutions, to deployment of advanced food tech including robotics, automation, digitalisation, data analytics and AI, funding sources including venture capital, innovations in ingredients including sugar replacements, functional and fortified foods, plant-based foods, cultured meat, free-from and more.

Industry leaders giving their perspectives from the cutting edge of F&B manufacturing include: Space nutritionist and CEO of FOODiQ - Dr Flavia Fayet-Moore; Global Leading Futurist, Entrepreneur & Bestselling Author - Ross Dawson; Senior Futurist & Head of Innovation and Technology, Copenhagen Institute for Futures Studies - Bugge Holm Hansen; Founder and CEO of Vow - George Peppou; CEO of Ivy Farms Technologies - Richard Dillon; Founder of Cornucopia FutureScapes – Luke Tay; Dr. Ahmed El-Sohemy, Professor, University of Toronto & Founder & Chief Science Officer, Nutrigenomix Inc. and many more.

SaudiFood Manufacturing is affiliated with leading trade event Gulfood Manufacturing. Tickets to the event are complimentary for trade professionals and available on www.saudifoodmanufacturing.com

MARRIOTT INTERNATIONAL SIGNS AGREEMENT WITH NEOM TO BRING THE RITZ-CARLTON RESERVE TO TROJENA, THE MOUNTAINS OF NEOM

Marriott International, Inc. announced it has signed an agreement with NEOM to open its second Ritz-Carlton Reserve in Saudi Arabia. Anticipated to open in Trojena, a year-round mountain destination located in the northwest region of the country, the property will offer a complete escape into a private world of luxury.

Designed for the most discerning travelers seeking a bespoke experience, Ritz-Carlton Reserve properties are tucked away in handpicked corners of the world. Highly personalized service is centered around human connection while the design is reflective of the vision, experiences, and natural environment of the destination, allowing for an immersive stay.

Chadi Hauch, Regional Vice President, Lodging Development, Middle East, Marriott International said, “Ritz-Carlton Reserve features a portfolio of exclusive properties that offer an intimate and transformative experience rooted in heartfelt care and human connection. Together with NEOM, we look forward to bringing this ultra-luxury experience to Trojena. This signing also marks an important addition to our portfolio in Saudi Arabia where we continue to see a strong demand for our luxury brands.”

The resort is expected to feature 60 expansive one-to-four-bedroom villas. Plans also include a range of amenities including a lavish spa, swimming pools, and multiple culinary venues. Situated in a remote area of Trojena, the resort is expected to offer an idyllic escape complete with expansive views across the desert and mountain ranges of the destination.

“Trojena is a rare destination, and we are delighted that Ritz-Carlton Reserve has hand-picked the mountains of NEOM for their next property. Together we will create an experience that can’t be recreated anywhere else. Our visitors and residents will experience a sanctuary that will capture the magic of Saudi Arabia, embracing ultimate luxury in an unforgettable location,” said Philip Gullett, Executive Director, and Trojena Region Head.

Chris Newman, Executive Director of NEOM Hotel Division, said, “We are excited to announce the collaboration with Ritz-Carlton Reserve within the unique mountains of Trojena. This is a very special project which merits only the most exceptional and exclusive of brands. Only a handful of destinations the world over can lay claim to this honor, which further strengthens our relationship with Marriott.”

Trojena, one of the flagship developments within NEOM, is being developed and positioned as a yearround adventure sports destination that will include activities such as skiing, water sports, hiking and mountain biking. Trojena will also include apartments, chalets, retail, dining, entertainment, leisure,

sports and recreational facilities, and other hospitality offerings, including a W Hotel and a JW Marriott Hotel.

Ritz-Carlton Reserve currently features a rare collection of only six properties in destinations including Thailand, Indonesia, Puerto

Rico, and Mexico. The signing of the Ritz-Carlton Reserve in Trojena marks the seventh collaboration announced between Marriott International and NEOM. The companies are also anticipated to unveil two unique concepts later this year.

RIYADH’S RENOVATED LUXURY BY YESSAYAN

The House of YESSAYAN, a prestigious name in High End jewelry, is thrilled to reveal a newly renovated luxury Boutique with a focus on innovative interior design in Riyadh, Saudi Arabia.

After a decade of retail presence in Riyadh since 2011, the House of Yessayan opens its doors to a renovated boutique featuring a luxurious interior with a modern touch. This marks a significant milestone for Yessayan, reaffirming its dedication to delivering unparalleled beauty and exceptional quality to modern women and younger clientele in the region.

The grand reopening event exceeded all expectations, offering guests a luxurious and sophisticated experience. The venue was adorned with decor reflecting the essence of Yessayan’s high-level craftsmanship and elegance. Every detail was meticulously curated to create a captivating ambiance that left guests dazzled. In this opulent setting, attendees had the opportunity to explore Yessayan’s magnificent collections, immersing themselves in the unparalleled

beauty of high jewelry and carefully curated pieces that epitomize the brand’s illustrious legacy.

The founders, Krikor and Harout Yessayan, were present with their family to personally welcome guests and share their vision for the future of the brand. Raffi Yessayan, Managing Director of the Riyadh boutique and KSA, along with Hovig Yessayan, Head of Business Development and Managing Partner, and his wife Gaelle Yessayan, Head of Public Relations, also graced the occasion, further highlighting Yessayan’s commitment to excellence and innovation.

Esteemed guests, including prominent figures and celebrities from Saudi Arabia, were captivated by the display of luxury and elegance such as Hala Alharithy, Nada Baeshen, Adhwa Fahad, Ajwa Aljoudi, Lady Roza, Rawan Kattoa, Nouf Almoneef,Reem Al Sanea, Miriam Abadi And many other respected figures within the society.

Established in 1977, Yessayan has been a beacon of elegance and sophistication in Beirut, expanding its influence across the region, including Riyadh, Abu Dhabi, Dubai, Doha, Kuwait, Los Angeles, and Cairo.

As they embark on this new chapter, Yessayan remains committed to pushing the boundaries of luxury jewelry, setting new standards of excellence and sophistication in the industry.

To explore Yessayan’s exquisite collections, offering a variety of fine and high jewelry to match every taste and occasion, you can visit their website at www.yessayan.com and follow them on Instagram @yessayan.

AL JUFFALI AUTOMOTIVE HOLDS ITS ANNUAL IFTAR EVENT IN JEDDAH

Continuing its tradition, Al Juffali Automotive, the authorized dealer of Mercedes-Benz in the Kingdom, held its annual Iftar event, distinguished by its creative touches and luxury, reflected in the choice of venue and attention to detail. The event received acclaim from media representatives and automotive industry enthusiasts, engaging in conversations amid the enchanting Ramadan atmosphere mixed with the captivating sunset moments on the shores of Jeddah.

Mr. Basem Wali, the Marketing and Development Manager at Al Juffali Automotive, expressed his satisfaction

and gratitude for the distinguished attendance, renewing connections with success partners from media and social media influencers specialized in the automotive sector. He thanked them for accepting the company’s Iftar invitation, adding: “We eagerly anticipate this oc-

casion every year for its special nature, away from the official work routine, in the most beautiful nights of the year; the blessed nights of Ramadan. Hence, we ensure early preparation for this distinctive event and attention to all its details

MAJLIS AT VIA RIYADH

The Ramadan celebrations continue with Cool Inc welcoming guests into the luxurious folds of the Ramadan Tent dining atmosphere at Via Riyadh. Opening its doors on Sunday the 17th of March, “Majlis, Ramadan Nights” will come alive every night with an unparalleled fusion of luxury, culture, and culinary excellence, coloring the atmosphere with the warmth of the season. An opulent oasis in the heart of Via Riyadh, Majlis serves unconventional tradition. A world of its own, this luxurious tent invites guests beneath vast canopy folds for a glimpse into the grace and decadence of the season.

Artfully curated for gatherings and with the capacity to seat up to 230 guests, this luscious buffet spread promises to tantalize taste buds through a refined but versatile menu selection during the fasting season. The familiar fragrance of traditional favorites blends seamlessly with international cuisines presented at allocated stations. The smell of soft warm pita fresh from the oven at the Arabic station, paired with creamy hummus for starters and platefuls of heavenly crisp Sambosas. To the richness of

flavors from a variety of soup offerings that warm you up from inside. Not to mention, the traditional Saudi Fool station, that is a popular preference for all. A specialized rotisserie set-up with a variety of juicy meats that is a feast for the senses. And finally, an added touch of live pasta and Mutabak stations to indulge in your cravings. Dessert follows the same rhythm, with an Arabic and international affair, it boasts velvety mousses and cheesecakes, as well as treasured traditional classics such as crispy Kunafa and irresistible Basbousas.

Establishing ourselves as the lifestyle curators and catalysts to un-

forgettable moments, no detail goes unpolished at Cool Inc. Guests will be serenaded by the ballads of skilled musicians over full plates, all whilst being immersed in a rich tapestry of culture-inspired cuisine and ambiance. Majlis invites parties intimate and large, formal and families, to gather and celebrate camaraderie in utmost style this Ramadan season. The Ramadan tailored nights continue, through unwinding terrace lounge spaces that allow you to dwell in the harmonizing elegance that the venue offers. Guests can also opt to dine à la carte or from an equally exquisite set menu during their Suhoor experience.

Introducing Luxury Eid Breakfast, Brought to you by Majlis

The crowning jewel of dining destinations, Majlis will be welcoming its guests from Sunday the 17th of March for Iftar and Suhoor. Reserve your table at the season’s most coveted Ramadan experience at Cool Inc’s Majlis for 450SR per person. An invitation that welcomes you to expand your experience via booking the entire venue for private and upscale events with premium catering. No matter the occasion, evenings at Majlis herald unrivaled celebration, curated to leave a lasting mark. Delve into the flavors of intricate curations that have been tailored to sophistication.

Embrace the spirit of indulgence and festivity this Eid Al Fitr with Cool Inc’s exquisite Eid breakfast experience, introduced for the very first time in Majlis, Via Riyadh. As Ramadan comes to an end, an opulent celebration awaits to grace the season. Majlis invites guests on the morning of Eid to gather around for a special breakfast consisting of culinary delights and conviviality. Opening solely on the first day of Eid, from 7AM-11AM, at SAR450 per guest.

Launched exclusively for the season, Majlis, by Cool Inc was created with the intention to offer a curated dining experience that is fitting within the season’s theme. The overall ambience of the space offers singular uniqueness in terms of the bespoke interiors. Inspired by Saudi heritage, the tent depicts key themes that celebrate authenticity. It celebrates colorful tapestry patterns, mountains of fragrant ingredients, illuminating lanterns, tied in with woven baskets and clay pottery to evoke a reimagined scene that celebrates culture.

Spread beneath the luxurious canopies of Majlis at Via Riyadh, this bountiful banquet boasts an array of delectable dishes that are sure to satisfy every palate and appetite. The intricate offering can be seen through the rich buffet, serving an outstanding array of cuisines, including cold and hot traditional Arabic buffets, and well-loved international options. Guests can dig into generous servings of Baba Ghanouj, crispy Fattoush and Eggplant Moussaka, or brave the live Foul and Balila station complete with all the popular toppings. Bite into a variety of Sambousa, or fill up on Falafel and Meat Kibbeh. A complete breakfast is never without a side of eggs, cooked to perfection. Should you prefer an alternative twist, indulge in the pancake and waffle station with a variety of syrups to indulge your delights.

From the fragrant aromas of freshly baked pastries to the rich flavors of traditional delicacies, savor every moment of togetherness in our elegant tent. Serving Eid Breakfast for the first time, Majlis by Cool Inc invites you to a guaranteed festive morning. Accommodating to over 230 guests, our doors will be open from 7AM, serving warmth, laughter and cherished memories until 11AM at SAR450 per guest.

Date: First day of Eid Al Fitr Time: 7AM-11AM

Location: Majlis, Via Riyadh

Instagram account: @coolinc.sa

THE LUXURY NETWORK KSA HOSTS EXCLUSIVE

IFTAR EVENT 2024

The Luxury Network KSA was thrilled to extend a warm invitation to its esteemed official members and VIP guests for an exclusive Iftar event on Thursday, 21st March 2024. The event was held at the prestigious Diora Restaurant on Alkhayat Tahlia Street in Jeddah.

Among the distinguished attendees were His Excellency Hazem Zagzoog, royal court Advisor, and representatives from the Council General of the USA, United Kingdom, and Italy. The event also welcomed top CEOs, VIPs, influencers, and members of The Luxury Network.

Guests were treated to an exquisite Iftar experience curated by Diora Restaurant, known for its luxurious ambiance and culinary excellence. Furthermore, attendees had the opportunity to enjoy an array of exclusive gifts provided by renowned luxury brands, including Graff, Rolex, Qurashi, St. Regis, Patchi, Emirates, and others.

This event promised to be a gathering of discerning individuals from various industries, providing an unparalleled networking opportunity amidst the opulence and sophistication that The Luxury Network KSA is renowned for.

Brands Directory

Abercrombie & Kent

abercrombiekent.com

Altanfeethi altanfeethi.com.sa

AlUla experiencealula.com

Aston Martin astonmartin.com

Audemars Piguet audemarspiguet.com

Azimut Yachts azimutyachts.com

Boutique Group boutiquegroup.com

Dr. Dina Al Nahdy instagram.com/dinaalnahdy

Dr. Faisal Zagzoog instagram.com/faisalzagzoog

Dr. Majed Garoub instagram.com/majedgaroub

El Gouna elgouna.com

Four Seasons fourseasons.com

Gemfields gemfields.com

Hassan Sharbatly instagram.com/hassansharbatly

Juffali Automotive Co. Ltd. juffali.com

Jumeirah jumeirah.com

Majesty Yachts majesty.gulfcraftinc.com

Majlis Ramadan Nights sevenrooms.com

Marriott International marriott.com

Mercedes-benz mercedes-benz.com

Montegrappa montegrappa.com

Park Hyatt Jeddah hyatt.com

RAC - Riyadh Airports Company riyadhairports.com

Riyadh Air riyadhair.com

Rolex rolex.com

Rolls-Royce rolls-roycemotorcars.com

Soraka Saria Al-K hatib linkedin.com/in/soraqa

St Regis Hotels st-regis.marriott.com

Stella Sky - Lounge instagram.com/stellaskylounge

The Ritz Carlton ritzcarlton.com

Yessayan Jewelry yessayan.com

Walaa Alattas instagram.com/wilwila

Discover Stella Sky, the celestial haven where the city's rhythm intertwines with the tranquility of the skies. Indulge in a culinary journey that captures the essence of the enchanting transition from day to night. Immerse yourself in the exquisite flavors and impeccable craftsmanship as Stella Sky weaves together a tapestry of luxury and excellence. From the first bite to the last sip, your senses will be delighted as the flavors dance in harmony with the stars, creating an extraordinary dining experience like no other.

Get rea April, w celebra experie transpo allure. B event, w the nor at Stella For mo T. +96

Get rea April, w celebra experie transpo allure. B event, w the nor at Stella For mo T. +96

Discover Stella Sky, the celestial haven where the city's rhythm intertwines with the tranquility of the skies. Indulge in a culinary journey that captures the essence of the enchanting transition from day to night. Immerse yourself in the exquisite flavors and impeccable craftsmanship as Stella Sky weaves together a tapestry of luxury and excellence. From the first bite to the last sip, your senses will be delighted as the flavors dance in harmony with the stars, creating an extraordinary dining experience like no other.

Get ready to witness the grand opening of Stella Sky on the 17th of April, where the celestial magic truly comes alive. This cosmic celebration will unveil a world ofcelestial secrets and captivating experiences. As the stars delicately illuminate the night sky, you will be transported to a realm where urban sophistication meets celestial allure. Be among the privileged few to experience this extraordinary event, where the ordinary is left behind and the extraordinary becomes the norm. Save the date and prepare to embark on a celestial journey at Stella Sky.

For more information & bookings, please call us on:

T. +966 11 508 9555