SUSTAINBILITY MANAGEMENT FOR BEGINNERS
BEST PRACTICE EXAMPLE : SUSTAINABILITY HANDBOOK RhEINKULTUR 2011
SUSTAINBILITY MANAGEMENT FOR BEGINNERS
RhEINKULTUR one day admission free 150.000 capacity Rheinaue Bonn (recreation park) awarded SOUNDS FOR NATURE (Federal Nation Conservation Agency, 2005 - 2011)
GREEN n‘ CLEAN (Yourope, 2007-2011)
own brand / communication tool: GREEN ROCKS
SUSTAINBILITY MANAGEMENT FOR BEGINNERS
why does the RhEINKULTUR care about sustainability ? • moralities (we want to) • obligations, legislation (we have to, legal compliance) • image booster • other festivals do, too • saving money (reduced costs for energy, etc) • earning money (new sponsors, co-operations)
SUSTAINBILITY MANAGEMENT FOR BEGINNERS
A GOAL WITHOUT A PLAN IS JUST A WISH Antoine de Saint-Exupery
SUSTAINBILITY MANAGEMENT FOR BEGINNERS THE MAIN GOAL IMPROVE SUSTAINABILITY THE PLAN • make it a management decision (resources: time / money)
• write it down in festival philosophy • introduce a sustainability manager (one person in charge)
• asses the status quo •
what is being done so far?
•
what are the impacts of our festival?
•
who is involved ?)
• set partial goals •
based on the assessment
•
find priorities
SUSTAINBILITY MANAGEMENT FOR BEGINNERS
Main Goals written down in festival philosophy • Reduce (consumption, negative impact etc) • Recycle • prevent environmental damage • act fair ....
Festival philosophy written down in handbooks • •
health & safety crowd management
•
environmental protection
SUSTAINBILITY MANAGEMENT FOR BEGINNERS
Why an own handbook ? existing laws / strategies / guidances • too abstract • not “up-to-date“ • bureaucratic • far away from our reality • „we do“ instead of „one has to“
SUSTAINBILITY MANAGEMENT FOR BEGINNERS
What the handbooks mean to us • communication tool (transparency) • toolbox (knowledge) • reminder (goals) • plan of action (what is to be done? Person in charge? Deadlines?)
• force (action) • unique selling point
SUSTAINBILITY MANAGEMENT FOR BEGINNERS
The handbooks • describe everything which is important to us • describe our development • individual to our needs /problems • discuss problems (theory vs. reality ) • not dogmatic
SUSTAINBILITY MANAGEMENT FOR BEGINNERS
Topics & Issues • avoidance of waste • avoidance of greenhouse gas emissions • mobility (audience / production) • daily office work • use of water • soil protection • co-operation with stakeholders • information & communication • responsibilities ...
SUSTAINBILITY MANAGEMENT FOR BEGINNERS
As an admission free festival the RhEINKULTUR is a good example that sustainability has nothing to do with money or a big budget. THE „MUST HAVES“ • some resources (of course) • good ideas • a person in charge • a certain spirit of research (ask questions)
SUSTAINBILITY MANAGEMENT FOR BEGINNERS
SOME THINGS WE DO - for example : waste production area / backstage : waste
separation (glass, paper, food, packaging, metal, batteries) focus on re-usable material purchase of products without sales packages etc. (esp. Food) scouts collecting empty bottles at the entrances penalties esp. for concession stands (when leaving their waste on the festival site)
waste collection system für concession stands (try & error)
SUSTAINBILITY MANAGEMENT FOR BEGINNERS
Try & error We found out: • waste separate is not working in the audience area • food stands do not support us We decided: • Waste separation only at the entrances (besides production area, backstages • We collect ourselves (food stands)
SUSTAINBILITY MANAGEMENT FOR BEGINNERS
SOME THINGS WE DO - for example : mobility audience • GREEN CARD
(cheap train ticket combined with extra gifts and advantages on festival site)
• agency for arranged lifts on homepage & festival site • parking site for bicycles Production • transport management for production transports • car pools for staff • use of bicycles on site • ...
SUSTAINBILITY MANAGEMENT FOR BEGINNERS
SOME THINGS WE DO - for example : daily office • save paper (use both sides, no unnessecary print-outs etc) • use of recycling paper / products • use of energy saving light bulbs / electric equipment • no “stand-by” of electrical equipment • car pool with other companies • purchase of re-usable / sustainable office material • “boil only as much water as you need”- policy • ...
SUSTAINBILITY MANAGEMENT FOR BEGINNERS
SOME THINGS WE DO - for example : information & communication • creation of understanding (staff, stakeholders) •creation of an own brand: GREEN ROCKS • own homepage: www.greenrocks.de • pre-event information • on-site information • merchandise
SUSTAINBILITY MANAGEMENT FOR BEGINNERS
SOME THINGS WE DO - for example : asking questions • is this necessary ? • where does it come from ? • what is it made of ? • what happens to it after the festival ? • what have we learned ? • what can we do? • ...
SUSTAINBILITY MANAGEMENT FOR BEGINNERS
NOW IT‘S YOUR TURN What are your ideas? What are your problems? What would you like to discuss? ... Thanks, Sabine sabine@rheinkultur.com