GREEN CAMPING
VISION and MISSION with Green Footsteps •Roskilde Festival has for many years been one of the leading actors in the world in the climate and environmental area. We will continue our work to be that still: Every year we closely follow our own effect on the climate in order for us to see the development and evaluate on our efforts. •Part of Green Footsteps is to reach the goal of our environmental strategy: minimum 25% CO2‐ reduction in 2020 (from 2008 level) •We have named our climate and environmental work Green Footsteps, because it shows our mission – to take steps forward in a green direction and to continuously become better and developing our work. •The mission with Green Footsteps is to communicate the festival’s own green initiatives, but even more so: Involving our creative volunteers and audience – and to let them show their engagement in the environment.
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GREEN FOOTSTEPS – CONCEPT AND TARGET GROUP • Roskilde Festival is nonprofit • Why Green Footsteps? Because we want to reflect the world around us and include problems in society in our festival world. • Target group? Roskilde Festival’s volunteers (30.000) and audience (70.000) • The idea behind Green Footsteps is to take climate and environmental issues seriously. Green Footsteps in the right direction: Recycling, ecology, public transport, energy saving, trash sorting etc.
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OUR and YOUR GREEN FOOTSTEPS Your Green Footsteps: design a shopping bag, make a raincoat from old tents, vegetarian meals, change your energy company, design a green GoCard, make your own trash slogan, eat ecological, use a pocket ashtray, donate your refund, charge your mobile by pedal power, swap your clothes, use biodegradable bottles for water, bike to Roskilde Festival, eat a mealworm sausage, sign for a fair climate deal, Our Green Footsteps: Use of LED‐lights, only ecological food in the Sustainable Area, donations for windmill‐projects against climate changes in Malawi and other projects, edible cutlery, less use of generators more of normal power, development of silent disco, the power box (renewable energy), the charging bikes etc.
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THE THREE LEVELS OF THE CAMPAIGN The campaign primarily revolves around three levels: •INFORMATION – on signboards, in our own newspaper, in the radio, on widescreen etc. – as many channels as possible •ACTIVITY – Climate Community, trash slogan competition, trash collection etc. •STAGE + ENVIRONMENT – Sustainable Stage – different initiatives on and back stage with environmental and climate related considerations PROFILE: Roskilde Festival is a music festival with a broad range of cultural activities, art installations, entertaining events and other possibilities. Green footsteps is build upon this!
STRATEGY – WHAT SUITS YOUR AUDIENCE? Our audience is young – studying – living in a big city – playful – surrounded by other people most of the time – live in a tent for 8 days – focus on the body and using it. Most important factors for the audience of Roskilde Festival: •Visibility – trip into it •Simplicity – this is tricky! •Fun – we are at a festival – remember the target group (“I don’t think about where I throw garbage because I’m drunk”) And a fourth one: oIf I can touch it I’ll remember it…
WE SUCEED AND MOVE OUR AUDIENCE… When we listen to our audience
LET’S GIVE THE AUDIENCE THE TOOLS!
CAMPING – HOME FOR 80.000 A DAY FOR 8 DAYS 600 volunteers keeping it clean – with them
GREEN CAMPING?
GREEN CAMPING 2010 Green Bootcamp – 500 qualified before the festival and got a nicer and greener camping area: Take 3 green footsteps (3 green actions) – then you get a special wrist band (high class in RF). A small, cozy camping site. The space will be reserved for audience with GF‐ wrist bands. Trash cans on every corner, and free carbon neutral showers. REACTIONS: Good for those who were there – a small crowd Garbage gathering – 80 ton out of app. 600 – possibilities! Green Hot Spots – in Climate Community and Sustainable Stage (concentrated) Pocket ashtrays – handed out by girls in 50’es clothes
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GREEN CAMPING 2011 •Spread out – Green Footsteps should blend in with Roskilde Festival •Your Clean Hour – garbage gathering with fun and games •Pocket ashtrays in tobacco shops and for distribution •Action, education, fun engagement of the audience with Green Hot Spots – bicycle charging, food with flour worms , make a poncho from old tents •Green camps – competition, where one can become an official Green Camp by being green and involving others in green activities
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GREEN CAMPING 2012 Finding the balance between spreading out and concentrating Spread out possibilities for beeing green Focus areas should be concentrated Communication linked to activities Peer to peer
THE ORANGE FEELING: AUDIENCE ACTIVITIES
THE ORANGE FEELING: AUDIENCE ACTIVITIES •Climate Community – climate playground in 2009 and 2010 •Green Hot spots – same kind of activities spread over the whole area •Petition – political involvement regarding COP15 •Communication competitions – create your own trash‐slogan •Green camps – involving the audience in green activities •Your Clean Hour – garbage gathering with fun and games! •Clean out Loud (folk high schools, staying at the campsite, make different activities involving people to gather garbage) •Distribution of pocket‐ashtrays (women dressed as cigarette girls from the 50s) •Use the solar grill to make dinner •Charge your phone on the bikes •Green Bootcamp – campaigning before the festival •Join in, in the creation of an hot air balloon made of old plastic bags. •Climate World Cup before the festival – a web competition that focused on greenwashing (corporations’ over communication of their climate friendliness and sustainability). Engaging the audience with prizes – electing a winning and a losing corporation.
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FROM AUDIENCE TO AUDIENCE
GREEN CAMPS Spread out the green people No reward – do it for the fun of it 5 green camps – from 9‐25 in each Let them spread the word to others What is a green camp: Green ambassadors which trough creative activities make awareness about the environment in general and in the context of the festival.
GREEN CAMP RULES Formulated in a good way: “Roskilde Festival is giving you the opportunity to enjoy camp‐life as an official Green Camp! We have made advance reservation at the camping area, so your camp easily can act out your green initiatives. It's about jointly involving and inspiring others to take green initiatives. Roskilde Festival is a celebration for the creative mind, and therefore we encourage artistic freedom.”
GREEN CAMP RULES • The camp must minimize the amount of waste and CO2 emissions per person in their own Green Camp. • The camp must have some fun green activities each day that involve and inspire other festival guests. • The camp must have some kind of original or unusual theme and a catchy slogan that reflects Green Footsteps' green feet. Everyone should be able to see immediately that it is a Green Camp. • The green activities during the festival must be documented through photographs and video. The goal is to create a video that can inspire future festival guests to a green camp life. • You must have fun in a true Roskilde Festival style!
EXAMPLES ON GREEN CAMPS ROSKILDE OPEN Cleaning around it Trash tombola – give your trash, get a lottery ticket, win small funny stuff… Sound system run by solar power Tennis battles with Green Footsteps logos Activities for other Green Camps – quizzes DESPERATE HOUSEWIVES Nine girls, no technology Play without power Activities on trash – the prettiest piece of trash Days without farting
EXAMPLES ON GREEN CAMPS 2 CAMP POSITIVE ENERGY Technical geeks Adaptor – using a lot less power Beercooling in ground VEGAN COWBOYS Less meat eating Meatpacking with people ORANGE CAMP Solar power parties Guides for others to do the same Roskilde Open: http://www.youtube.com/watch?v=zzyjSC3rWaI Vegan Cowboys: http://www.youtube.com/watch?v=Am382_‐VFuQ
FIGHTING TRADITIONS • At Roskilde Festival, you can be whoever you want • Most of them know all this stuff – but want to forget it • Please clean up your mess – but break loose as well
STILL SOME WAY TO GO… 2012: Green Hot Spots – on camping and on tour and in Green Footsteps Lab Green camps Garbage gathering More trash cans Communication on the spot only