Sweet Adelines: Member Perception Study Findings

Sweet Adelines recently conducted a perception study of all members worldwide to get your feedback on where we are as an organization and what we can do to provide you the best possible experience in Sweet Adelines. We had excellent participation – 35 percent of our members responded to the survey, and the norm for surveys of member organizations like ours is much closer to 25 percent.

Our research partner also conducted one-on-one interviews with individual members around the world. They represented a variety of members from multiple countries, a range of membership lengths, ages and ethnicities and included representation from the LGBQT+ community, as well as different leadership positions. This exceptional level of participation ensures your voices HAVE been heard and will play an important part in shaping Sweet Adelines’ future.

This publication provides a detailed report of the key findings from the perception study – it’s our hope you find the information helpful. The Sweet Adelines board and staff are thankful for your feedback – it will help guide the direction and future success of Sweet Adelines.