Future Direction

We want to again thank all of you who participated in this important perception study – your feedback has been invaluable. Based on your feedback, here is an overview (not in ranked order) of what we see as the major takeaways from the study and what we’ll be looking at most closely through 2023.

Areas for Problem Solving

• Making international members feel more welcome

• Being a brand members brag about by name

• Continuing DEI work in balance and integration with other efforts.

• Recruiting for the next generation

• Revitalize outreach to better meet the needs of young singers.

Opportunities for Growth

• Membership growth everywhere

• Increasing member engagement

• Exploring A Capella further

• Increasing Retail Store activity

• Improving Usability of Website

• Evolving our educational experiences

• Growing philanthropy efforts

• Improving Net Promoter score

The board is already using your feedback to initiate conversations and make decisions – it was invaluable regarding the “Women-Centric” definition for membership.

In addition to framing these very important issues to discuss, the data from the survey will be extremely helpful in shaping our strategy sessions for the development of Sweet Adelines’ next strategic plan.

In terms of other upcoming actions related to the survey, our “next steps” in the near future will include:

• Now that we have this valuable data, we will discuss which pieces of feedback affect the organization’s future direction and we’ll prioritize those elements.

• This year we also will conduct the focus groups to dig deeper into the issues raised in the survey. These groups will help us develop ways to structure how we put plans into action to address the issues you have identified.

• Once those focus groups are done, we will use this data to help us develop our next strategic plan this year. We will be sharing this work with you in many ways throughout 2023, from communicating the overall vision for the organization to developing follow-up pieces on specific issues.