A Note on Our Research Process

The member perception study we conducted involved two parts:

1. a digital survey to all members worldwide

2. one-on-one interviews with key thought leaders throughout the organization.

Interviewees

Interviewees

20 individuals were interviewed. Their responses are confidential, and the group represented a variety of members, intended to reflect the diverse worldwide membership.

A group of members reflecting our diverse worldwide membership was also interviewed. Their responses were kept confidential to encourage them to be candid.

• Chorus Members (various sizes)

• Quartet Members

• At-Large Members

• Judges

• Arrangers

• Directors

• IBOD Members

• Past Presidents

• Multiple Countries Overseas

• Multiple Regions in U.S.

• DEI Council

• Numerous Committees

3. A third part of this project will involve focus groups, which will test our future plans and the messaging intended to communicate them. These groups will be conducted in 2023.

The survey was conducted by RVA, a leading market research firm based in Tulsa, Oklahoma. Their work was developed in collaboration with Propeller Consulting, Justice Waidner Smith, DEI Consultant, the Sweet Adelines International Board and staff leadership.

More than 5,000 valid surveys were received by the cut-off period. This represents an extremely good response rate by industry standards – more than 35%. The sampling error at 95% confidence is +/- 1.3%.