Tourism Authority of Thailand reassures travellers from the Middle East as it introduces hygiene certification for tourism establishments The launch of the ‘Amazing Thailand Safety and Health Administration: SHA’ ensures sanitation procedures are followed as the Kingdom gears up for tourists’ return. The Tourism Authority of Thailand (TAT), in collaboration with the public and private sector partners, is introducing an ‘Amazing Thailand Safety and Health Administration: SHA’ certification aimed at elevating the country’s tourism industry standards and developing confidence among tourists, including visitors from the Middle East. The project is part of TAT’s efforts to mitigate the impacts of the Coronavirus Disease 2019 (COVID-19) crisis and accelerate recovery in the travel and tourism sector. The Amazing Thailand SHA certification is to prepare Thai tourism operators to be ready for the return of tourism post COVID-19. “Thailand welcomes over 39 Million visitors annually, of which over 500,000 come from the MENA region, and their wellbeing is of utmost importance,” said is Pichaya Saisaengchan, Director of the Tourism Authority of Thailand for Dubai and the Middle East. “As the pandemic has currently halted the travel, we have taken this time to prepare ourselves for when restrictions are lifted. The Amazing Thailand Safety and Health Administration: SHA certification puts emphasis on hygiene and sanitation measures across all stakeholders in the travel and tourism sector in order to inspire confidence in our visitors and assure them that we are taking all the necessary precautions during their time with us.” TAT is currently working on details of the Amazing Thailand SHA certification together with the Ministry of Public Health, Ministry of Tourism and Sports, Thailand Convention and Exhibition Bureau, Board of Trade of Thailand, Federation of Thai Spa and Wellness Association, Thai Retailers Association, Thai Hotels Association, Association of Domestic Travel, Thai Amusement and Leisure Park Association, Thai Restaurant Association, Thai Spa Association, Thai Boats Association, and Event Management Association.
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