May 2021 Edition

Page 12

THE TIMES OF CANADA MAY 2021

THE START-UP TOP 10 CHECKLIST W e live in a time where the word “Start-up” has become fashionable and everywhere you turn, someone is either about to launch a start-up or has just launched one in the past 6 months. As a business coach who has worked with many start-up founders and small business owners over the past 10 years, I have developed a basic checklist, which every start-up founder should follow before launching their start-up. Here are the main issues in the list for you to consider:

1-WILL THE IDEA MAKE MONEY? You have this amazing start-up idea and are ready to go. However, you need to first evaluate your idea to get a clear picture of weather you will be successful. The main question to ask yourself – does the idea work and can it make money and be profitable? Speak with as many people as possible to get their opinion, will they buy your product or service? Do they think it’s unique? Would they be attracted to the proposed price? Is there anything similar? What do you need to do in order to make it

successful? The more questions asked and the more answers provided, the better the chances of success. 2 - RESEARCH, RESEARCH, RESEARCH – Sadly, this is one area which is most neglected by start-up founders. Every founder thinks that their idea is unique and nobody else is doing it. Other founders that take an existing idea and give it a new twist think that the twist is unique and nobody else has tried it before. The more research you conduct in your industry and target

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